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</div> </div> <div class="section-title thumbnail-bg center" style="background-image: url('https://ewyabbkav.preview.infomaniak.website/wp-content/uploads/2019/11/Fishermans-Friend.png')" > <div class="uk-container"> <div class="inner page-title-inner"> <h1 class="entry-title">TV-Sync Campaigns</h1> </div> </div> </div> <div id="content" class="site-content"> <div id="primary" class="page-builder-template portfolio-single"> <div class="page-builder-row"> <article id="post-3822" class="post-3822 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_category-custom-tools portfolio_category-digital-advertising portfolio_category-display-advertising"> <div class="entry-content"> <div data-elementor-type="wp-post" data-elementor-id="3822" class="elementor elementor-3822" data-elementor-post-type="portfolio"> <section class="elementor-section elementor-top-section elementor-element elementor-element-42e90531 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="42e90531" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4c0e1e0c" data-id="4c0e1e0c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-4cf63cb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4cf63cb" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-013b6c2" data-id="013b6c2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2a7f0b18 elementor-widget elementor-widget-heading" data-id="2a7f0b18" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Case Study.</h2> </div> </div> <div class="elementor-element elementor-element-d53c60d elementor-widget elementor-widget-video" data-id="d53c60d" data-element_type="widget" data-settings="{"youtube_url":"https:\/\/www.youtube.com\/watch?v=-fVHISZ8MhA","video_type":"youtube","controls":"yes"}" data-widget_type="video.default"> <div class="elementor-widget-container"> <div class="elementor-wrapper elementor-open-inline"> <div class="elementor-video"></div> </div> </div> </div> <div class="elementor-element elementor-element-7bfa50d5 elementor-widget elementor-widget-text-editor" data-id="7bfa50d5" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Background</strong> :<br />When family business Fisherman鈥檚 Friend, who produces over five billion throat lozenges a year, was launching a new flavor in Switzerland, they turned to comtoGether to drive awareness and purchase intent in Switzerland. We used Brand Lift in real-time to optimize targeting throughout the campaign, reaching <strong>500K unique viewers</strong> and generating a <strong>14.2% overall lift in purchase intent</strong> and <strong>38.5% lift in purchase intent</strong> among their M25-44 target.</p><p><strong>Optimal TV-Sync on YouTube</strong> :<br />With current studies showing that over 50% of Swiss TV viewers now use smartphones and tablets as a second screen device while watching TV, comtoGether implemented its in-house TV-Sync solution to synchronize YouTube video campaigns with the broadcast of the TV spots.</p><p><strong>A natural complementarity between TV and YouTube for a maximum Reach :</strong><br />Research consistently demonstrates that the brand impact of seeing an ad on TV and YouTube is greater than seeing the ad the same number of times on TV alone. In fact, analyses conducted in multiple countries show that close to 90% of TV only campaigns would have benefitted from having a dual TV / YouTube campaign.<br />Indeed, while TV already reaches more than 95% of medium and heavy viewers, light TV viewers, who watch TV less than 31 minutes a day and represent a third of the population, can be effectively reached only through a combination of TV and YouTube ads. This incremental reach allows then a 95% coverage for Light TV Viewers, and close to 100% for Medium and Heavy TV Viewers.</p> </div> </div> </div> </div> </div> </section> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1e2e17a0" data-id="1e2e17a0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-207829b1 elementor-widget elementor-widget-heading" data-id="207829b1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">PROJECT DETAILS</h2> </div> </div> <div class="elementor-element elementor-element-3bc6d3df elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="3bc6d3df" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-2facde4c pr-infobox-content-align-left elementor-widget elementor-widget-pr-infobox" data-id="2facde4c" data-element_type="widget" data-widget_type="pr-infobox.default"> <div class="elementor-widget-container"> <div class="pr-infobox"> <div class="infobox-content"> <h3 class="title">CLIENT</h3> <p>Fisherman's Friend</p> </div> </div> </div> </div> <div class="elementor-element elementor-element-e6429 pr-infobox-content-align-left elementor-widget elementor-widget-pr-infobox" data-id="e6429" data-element_type="widget" data-widget_type="pr-infobox.default"> <div class="elementor-widget-container"> <div class="pr-infobox"> <div class="infobox-content"> <h3 class="title">CHANNELS</h3> <p>YouTube Ads </p> </div> </div> </div> </div> <div class="elementor-element elementor-element-63250557 pr-infobox-content-align-left elementor-widget elementor-widget-pr-infobox" data-id="63250557" data-element_type="widget" data-widget_type="pr-infobox.default"> <div class="elementor-widget-container"> <div class="pr-infobox"> <div class="infobox-content"> <h3 class="title">CATEGORY</h3> <p>Display Advertising</p> </div> </div> </div> </div> <div class="elementor-element elementor-element-677cc3f2 pixe-social-share-buttons-view-icon pixe-social-share-buttons-style-minimal pixe-social-share-buttons-align-left pixe-social-share-buttons-color-custom pixe-social-share-buttons-shape-square pixe-ep-grid-0 elementor-widget elementor-widget-pr-social-share" data-id="677cc3f2" data-element_type="widget" data-widget_type="pr-social-share.default"> <div class="elementor-widget-container"> <div class="pixe-social-share pixe-ep-grid"> <div class="pixe-social-share-item pixe-ep-grid-item"> <div class="pixe-social-share-button pixe-social-share-button-twitter" data-social="twitter"> <span class="pixe-social-share-icon"> <i class="fa fa-twitter"></i> </span> </div> </div> <div class="pixe-social-share-item pixe-ep-grid-item"> <div class="pixe-social-share-button pixe-social-share-button-facebook" data-social="facebook"> <span class="pixe-social-share-icon"> <i class="fa fa-facebook-official"></i> </span> </div> </div> <div class="pixe-social-share-item pixe-ep-grid-item"> <div class="pixe-social-share-button pixe-social-share-button-linkedin" data-social="linkedin"> <span class="pixe-social-share-icon"> <i class="fa fa-linkedin"></i> </span> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-74ee73e elementor-widget elementor-widget-pr-button" data-id="74ee73e" data-element_type="widget" data-widget_type="pr-button.default"> <div class="elementor-widget-container"> <div class="pr-button-container"> <a class="pr-button pr-button-block pr-button-style1-right" href="https://www.fishermansfriend.com/fr-ch/"><div class="pr-button-text-icon-wrapper"><span >Visit website</span></div> </a> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-623f3437 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="623f3437" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64b93dc" data-id="64b93dc" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4edeceb5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="4edeceb5" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-70cae45a elementor-widget elementor-widget-heading" data-id="70cae45a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">OTHER PROJECTS.</h2> </div> </div> <div class="elementor-element elementor-element-3edf6a82 elementor-widget elementor-widget-pr-postcarousel" data-id="3edf6a82" data-element_type="widget" data-widget_type="pr-postcarousel.default"> <div class="elementor-widget-container"> <div class="swiper-container-wrap pr-blog-carousel-wrap swiper-container-wrap-dots-outside style-four" 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for Brand Impact <br> FIFA World Cup 2022</a></h3> <div class="category"></div> <a href="https://www.comtogether.com/portfolio/leveraging-sports-events-for-brand-impact/" class="link uk-position-cover"></a> </div> </div> </article> </div> <div class="swiper-slide"> <article class="item work-box"> <div class="outer"> <div class="image pr__image__cover pr__ratio__square" data-src="https://www.comtogether.com/wp-content/uploads/2023/12/meadfa.jpg" data-uk-img></div> <div class="inner"> <h3 class="title"><a href="https://www.comtogether.com/portfolio/meadfa-award-winner-2023/">comtogether wins MEADFA “Best Marketing Strategy” Award 2023</a></h3> <div class="category"></div> <a href="https://www.comtogether.com/portfolio/meadfa-award-winner-2023/" class="link uk-position-cover"></a> </div> </div> </article> </div> <div class="swiper-slide"> <article class="item work-box"> <div class="outer"> <div class="image pr__image__cover pr__ratio__square" data-src="https://www.comtogether.com/wp-content/uploads/2023/08/Frontier_Awards_2023_Cover.jpg" data-uk-img></div> <div class="inner"> <h3 class="title"><a href="https://www.comtogether.com/portfolio/comtogether-shortlisted-in-frontier-awards-2023/">comtogether Shortlisted for the Frontier Awards 2023!</a></h3> <div class="category"></div> <a href="https://www.comtogether.com/portfolio/comtogether-shortlisted-in-frontier-awards-2023/" class="link uk-position-cover"></a> </div> </div> </article> </div> <div class="swiper-slide"> <article class="item work-box"> <div class="outer"> <div class="image pr__image__cover pr__ratio__square" data-src="https://www.comtogether.com/wp-content/uploads/2021/05/unnamed-1030x686.jpg" data-uk-img></div> <div class="inner"> <h3 class="title"><a href="https://www.comtogether.com/portfolio/social-listening-and-sentiment-analysis/">Social Listening and Sentiment Analysis</a></h3> <div class="category"></div> <a 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