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Propel Your Marketing Campaigns and Generate Strong Leads with Data-Driven Insights

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data-module data-padding="none"> <div class="ArticlePage-lede"> <div class="ArticlePage-lede-content"> <div class="Page-breadcrumbs"> <a class="Link" href="https://marketing.governmentnavigator.com/resources" data-cms-ai="0" >Resources</a> </div> <h1 class="Page-headline">Propel Your Marketing Campaigns and Generate Strong Leads with Data-Driven Insights</h1> </div> </div> <h2 class="Page-subHeadline">Stand out in the competitive government and education IT markets! Dustin Haisler, President, and Joe Morris, Chief Innovation Officer at <i>Government Technology </i>discuss how you can leverage Navigator to understand the dynamics of your target jurisdictions, engage at the right time and position your solution to align with their needs.</h2> <div class="ArticlePage-actions-wrapper"> <div class="Page-byline"> <div class="Page-datePublished">November 15, 2024&nbsp;</div><div class="Page-authors"> <!-- one off byline --> </div> </div> </div> <div class="Page-article"> <div class="Page-articleBody RichTextBody"> <div class="Enhancement" data-align-center> <div class="Enhancement-item"> <figure class="Figure"> <picture> <source type="image/webp" width="840" height="441" data-srcset="https://erepublic.brightspotcdn.com/dims4/default/0570895/2147483647/strip/true/crop/1200x630+0+0/resize/840x441!/format/webp/quality/90/?url=http%3A%2F%2Ferepublic-brightspot.s3.us-west-2.amazonaws.com%2F51%2F41%2Ffab302914e718379ed70265ad9b8%2Fnav24-headers-marketing-webinar-data-driven-insights-11-14-1200x630-1.jpg 1x,https://erepublic.brightspotcdn.com/dims4/default/bd55538/2147483647/strip/true/crop/1200x630+0+0/resize/1680x882!/format/webp/quality/90/?url=http%3A%2F%2Ferepublic-brightspot.s3.us-west-2.amazonaws.com%2F51%2F41%2Ffab302914e718379ed70265ad9b8%2Fnav24-headers-marketing-webinar-data-driven-insights-11-14-1200x630-1.jpg 2x" data-lazy-load="true" srcset="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEuMSIgaGVpZ2h0PSI0NDFweCIgd2lkdGg9Ijg0MHB4Ij48L3N2Zz4=" /> <source width="840" height="441" data-srcset="https://erepublic.brightspotcdn.com/dims4/default/25f9b65/2147483647/strip/true/crop/1200x630+0+0/resize/840x441!/quality/90/?url=http%3A%2F%2Ferepublic-brightspot.s3.us-west-2.amazonaws.com%2F51%2F41%2Ffab302914e718379ed70265ad9b8%2Fnav24-headers-marketing-webinar-data-driven-insights-11-14-1200x630-1.jpg" data-lazy-load="true" srcset="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEuMSIgaGVpZ2h0PSI0NDFweCIgd2lkdGg9Ijg0MHB4Ij48L3N2Zz4=" /> <img class="Image" alt="NAV24-HEADERS-Marketing-Webinar-Data-Driven-Insights-11-14-1200x630 (1).jpg" srcset="https://erepublic.brightspotcdn.com/dims4/default/25f9b65/2147483647/strip/true/crop/1200x630+0+0/resize/840x441!/quality/90/?url=http%3A%2F%2Ferepublic-brightspot.s3.us-west-2.amazonaws.com%2F51%2F41%2Ffab302914e718379ed70265ad9b8%2Fnav24-headers-marketing-webinar-data-driven-insights-11-14-1200x630-1.jpg 1x,https://erepublic.brightspotcdn.com/dims4/default/997bc44/2147483647/strip/true/crop/1200x630+0+0/resize/1680x882!/quality/90/?url=http%3A%2F%2Ferepublic-brightspot.s3.us-west-2.amazonaws.com%2F51%2F41%2Ffab302914e718379ed70265ad9b8%2Fnav24-headers-marketing-webinar-data-driven-insights-11-14-1200x630-1.jpg 2x" width="840" height="441" data-src="https://erepublic.brightspotcdn.com/dims4/default/25f9b65/2147483647/strip/true/crop/1200x630+0+0/resize/840x441!/quality/90/?url=http%3A%2F%2Ferepublic-brightspot.s3.us-west-2.amazonaws.com%2F51%2F41%2Ffab302914e718379ed70265ad9b8%2Fnav24-headers-marketing-webinar-data-driven-insights-11-14-1200x630-1.jpg" data-lazy-load="true" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEuMSIgaGVpZ2h0PSI0NDFweCIgd2lkdGg9Ijg0MHB4Ij48L3N2Zz4=" > </picture> </figure> </div> </div>This Wednesday, Dustin and Joe led an engaging webinar on building effective campaigns and generating high-quality leads. Here are some strategies and tips they provided on how to leverage Navigator to achieve these goals:<br><br><ul><li><b>Target and Segment Your Jurisdictions:</b> Map and segment thousands of government and education agencies by level, estimated IT budget, function and more. You’ll also gain access to over 45,000 public-sector decision-makers to enable you to identify key stakeholders and develop actionable messaging that resonates with their needs.</li><li><b>Craft an Effective Account-Based Marketing (ABM) Strategy:</b> Pinpoint key stakeholders within high-potential accounts and develop messaging that aligns with their priorities and goals.</li><li><b>Develop Data-Backed Campaigns:</b> Navigator looks into the specific IT stories and topics your target audience engages with. This data equips you to create campaigns that match their needs and interests, driving higher engagement and lead generation.<br></li></ul><br>As we head into 2025, the two stressed the importance of:<br><ul><li><b>Getting Ahead of the Curve:</b> Historical data often indicates future behavior. Utilizing this data helps ensure your messaging stays relevant with market shifts and changes.</li><li><b>Understanding Jurisdictional Priorities:</b> Q4 priorities can help you predict 2025 needs, enabling you to develop campaigns that address them.</li></ul><br>Looking for deeper insights? <a class="Link" href="https://webinars.govtech.com/Increase-Engagement-and-Drive-Stronger-Lead-Generation-Campaigns-with-Data-Driven-Insights-143388.html" target="_blank" data-cms-ai="0" >Watch the on-demand recording</a> to learn how to use Navigator to strengthen your marketing strategy in 2025!<br><br><br> </div> <!-- Contributors --> </div> </main> </div> </div> <div class="Page-below" data-modulewell><div class="HtmlModule"> <!-- Google Tag Manager (noscript) --><noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-PBH27SV9" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript><!-- End Google Tag Manager (noscript) --><style>.Page-above {margin-top: 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