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Now is the time to finalize your strategy, make your plans, and create your messaging templates. Donors are paying attention, and many are looking at their spending for the rest of the calendar year. Dedicate the time and capacity to get your organization\u2019s story out there. Engage potential donors and steward those relationships before they are specifically asked to give to your organization. Read on for our expert-curated checklist (feel free to copy and paste it!) to ensure this year\u2019s #GivingTuesday is a hit.  September  Countdown from September 1: 93 days  Establish your goals  Start building content for your online campaign \u00a0\u00a0 Donation form copy, settings, and calls-to-action  Turn on recurring giving Hero image  Copy, including branded and volunteer testimonials  Features (videos, sponsors, peer-to-peer, membership drive)  Create graphics and gather photos  Establish a marketing plan   Emails   Segment donor lists to establish targeting   Social media (organic and paid) Direct mail with your specific QR code or text-to-give short code\u00a0 Text messages  Create a unique hashtag to include in all your #GivingTuesday promotional materials  Send in-person event invites or share a countdown to #GivingTuesday, just like a save-the-date     As you check off these to-dos, communicate your plans with your board, stakeholders, and volunteers so they can be ambassadors for your mission.\u00a0\u00a0\u00a0\u00a0\u00a0 Set expectations with your board and hold them accountable. Can they be peer-to-peer fundraisers? Will they \u201cauthor\u201d an email or record a video for social media? Would they, as a board or individuals, provide a matching gift for #GivingTuesday? Can they put an H-stand sign in their yards?\u00a0\u00a0\u00a0\u00a0 They are an integral part of your team, so include them!   October  Countdown from October 1: 63 days  Start implementing your marketing plan, particularly the storytelling pieces   Build awareness and share teasers  Publish a blog   Finalize your messaging calendar and schedule posts and emails  Invest time and energy in refining your storytelling. Your potential donors should know a bit about what you accomplished, what you need funding for, and how you make a difference in the community. Then, when the day comes, they\u2019re already educated and the path from call-to-action to donation is short and easy.      November  Countdown from November 1: 32 days  Evaluate your open rates, click-through rates, and opt-out rates to improve your promotions   Increase the frequency of your marketing  Continue sharing countdowns Deploy any tangible campaign components   T-shirts  H-stand signs  Table stands  QR codes  And more!  Countdown: 1 Week  Schedule, send, and post personalized appeals  Introduce an engagement challenge  Send reminder texts, posts, and emails  Ensure anyone who is part of deploying your communications has what they need   Countdown: 1 Day\u00a0\u00a0 Fine-tune any last-minute campaign elements   Send final reminders or countdowns   December 3, 2024   It\u2019s #GivingTuesday!  Fundraise!   Reinforce urgency in your calls to action    Be active on your social media throughout the day     Share live updates, milestones, and progress to goal   Real-time celebrations  Livestream  Like other\u2019s posts, share their stories, and measure engagement  Start saying personal thank yous   Last chance push at the end of the day  Send text messages throughout the day encouraging giving opportunities and updating on progress  After #GivingTuesday  Steward and segment your donors   Welcome new donors    Thank ALL donors within 24 hours to increase potential donor retention    Implement your long-term thank you plan    Phone calls   Handwritten notes  Email beyond the tax receipt   Impact report or fundraising outcomes  Beyond #GivingTuesday You and your team worked hard to encourage donors to give to your #GivingTuesday campaign. How can you encourage them to become long-term supporters of your mission?   Include them in future asks both monetary and non-monetary (volunteer asks, calls for social engagement, event invites, and more)     Include them in future segmentation efforts \u2013 where would they fit in with your other donors and how else can\/will they participate and support your mission?  Share updates with them including your programming, mission deliverables, and annual report  The two top reasons donors choose not to give again are first, that they were not properly thanked, and second, they didn\u2019t have a sense of how their donation was integral to an organization\u2019s mission. Those are things you and your team can control.   #GIvingTuesday is just one day, but it can make a difference in the lives of your beneficiaries and can be a cornerstone day of giving at your nonprofit or school. Are you looking for more resources to support your team, as you navigate #GivingTuesday?  GiveSmart\u2019s #GivingTuesday Success Toolkit is the only thing you\u2019ll need to reach your goals.","keywords":"","datePublished":"2024-09-19T10:16:01-04:00","dateModified":"2024-09-19T10:16:02-04:00","author":{"@type":"Person","name":"Givesmart","url":"https:\/\/www.givesmart.com\/blog\/author\/givesmart\/","sameAs":[],"image":{"@type":"ImageObject","url":"https:\/\/secure.gravatar.com\/avatar\/b1fbf2b7a10a7abffbcd54f22f8a1a9a?s=96&d=mm&r=g","height":96,"width":96}},"editor":{"@type":"Person","name":"Givesmart","url":"https:\/\/www.givesmart.com\/blog\/author\/givesmart\/","sameAs":[],"image":{"@type":"ImageObject","url":"https:\/\/secure.gravatar.com\/avatar\/b1fbf2b7a10a7abffbcd54f22f8a1a9a?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Mobile Bidding & Fundraising Management for Nonprofits | 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class="uabb-infobox-content"> <div class='uabb-infobox-title-wrap'><p class="uabb-infobox-title-prefix">Sep 19, 2024</p><h1 class="uabb-infobox-title">The Countdown to #GivingTuesday is On! </h1></div> </div> </div> </div> </div> </div> </div> </div> <div class="fl-col fl-node-609957658e5a9 fl-col-bg-color fl-col-small" data-node="609957658e5a9"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-uabb-photo fl-node-609957658e5ac fl-animation fl-fade-right blueshadow-photo" data-node="609957658e5ac" data-animation-delay="0" data-animation-duration="1"> <div class="fl-module-content fl-node-content"> <div class="uabb-module-content uabb-photo uabb-photo-align-center uabb-photo-mob-align-center" > <div class="uabb-photo-content "> <img decoding="async" width="960" height="380" class="uabb-photo-img wp-image-6509 size-full" src="https://www.givesmart.com/wp-content/uploads/2022/09/GiveSmart_Giving-Tuesday-Kick-Off_Blog-Header_960x380.jpg" alt="GiveSmart_Giving Tuesday Kick-Off_Blog Header_960x380" title="GiveSmart_Giving Tuesday Kick-Off_Blog Header_960x380" srcset="https://www.givesmart.com/wp-content/uploads/2022/09/GiveSmart_Giving-Tuesday-Kick-Off_Blog-Header_960x380.jpg 960w, https://www.givesmart.com/wp-content/uploads/2022/09/GiveSmart_Giving-Tuesday-Kick-Off_Blog-Header_960x380-300x119.jpg 300w, https://www.givesmart.com/wp-content/uploads/2022/09/GiveSmart_Giving-Tuesday-Kick-Off_Blog-Header_960x380-768x304.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="fl-row fl-row-full-width fl-row-bg-none fl-node-609957658e588 fl-row-default-height fl-row-align-center" data-node="609957658e588"> <div class="fl-row-content-wrap"> <div class="uabb-row-separator uabb-top-row-separator" > </div> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-609957658e589" data-node="609957658e589"> <div class="fl-col fl-node-609957658e58a fl-col-bg-color" data-node="609957658e58a"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-pp-breadcrumbs fl-node-60995c7774822" data-node="60995c7774822"> <div class="fl-module-content fl-node-content"> <div class="pp-breadcrumbs pp-breadcrumbs-yoast"> <p id="breadcrumbs"><span><span><a href="https://www.givesmart.com/">Home</a></span> » <span><a href="https://www.givesmart.com/blog/">Blog</a></span> » <span class="breadcrumb_last" aria-current="page">The Countdown to #GivingTuesday is On! </span></span></p></div> </div> </div> <div class="fl-module fl-module-fl-post-content fl-node-61006c924dbd7" data-node="61006c924dbd7"> <div class="fl-module-content fl-node-content"> <p>While #GivingTuesday and end-of-year appeals might feel far away, the busiest time of the giving calendar is just around the corner. Now is the time to finalize your strategy, make your plans, and create your <a href="https://www.givesmart.com/resource/givingtuesday-communication-templates/" target="_blank" rel="noreferrer noopener">messaging templates</a>.</p> <p>Donors are paying attention, and many are looking at their spending for the rest of the calendar year. Dedicate the time and capacity to get your organization’s story out there. Engage potential donors and steward those relationships before they are specifically asked to give to your organization.</p> <p>Read on for our expert-curated checklist (feel free to copy and paste it!) to ensure this year’s #GivingTuesday is a hit. </p> <h3 class="wp-block-heading has-text-color" id="h-september-nbsp" style="color:#6e3fa3"><strong>September </strong></h3> <p>Countdown from September 1: <strong>93 days</strong> </p> <p><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2030%2026'%3E%3C/svg%3E" alt="" data-lazy-src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif"><noscript><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif" alt=""></noscript>Establish your goals </p> <p><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2030%2026'%3E%3C/svg%3E" alt="" data-lazy-src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif"><noscript><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif" alt=""></noscript>Start building content for <a href="https://www.givesmart.com/resource/creating-your-landing-page-for-success/" target="_blank" rel="noreferrer noopener">your online campaign</a> </p> <ul class="wp-block-list"> <li>Donation form copy, settings, and calls-to-action </li> <li>Turn on recurring giving</li> <li>Hero image </li> <li>Copy, including branded and volunteer testimonials </li> <li>Features (videos, sponsors, peer-to-peer, membership drive) </li> <li>Create graphics and gather photos </li> </ul> <p><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2030%2026'%3E%3C/svg%3E" alt="" data-lazy-src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif"><noscript><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif" alt=""></noscript>Establish a marketing plan  </p> <ul class="wp-block-list"> <li>Emails  </li> <li><a href="https://www.givesmart.com/resource/your-go-to-guide-for-donor-segmentation/" target="_blank" rel="noreferrer noopener">Segment donor lists </a>to establish targeting  </li> <li>Social media (organic and paid)</li> <li>Direct mail with your specific QR code or text-to-give short code </li> <li>Text messages </li> </ul> <p><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2030%2026'%3E%3C/svg%3E" alt="" data-lazy-src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif"><noscript><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif" alt=""></noscript>Create a unique hashtag to include in all your #GivingTuesday promotional materials </p> <p><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2030%2026'%3E%3C/svg%3E" alt="" data-lazy-src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif"><noscript><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif" alt=""></noscript>Send in-person event invites or share a countdown to #GivingTuesday, just like a save-the-date    </p> <p>As you check off these to-dos, communicate your plans with your board, stakeholders, and volunteers so they can be ambassadors for your mission. </p> <p>Set expectations with your board and hold them accountable. Can they be peer-to-peer fundraisers? Will they “author” an email or record a video for social media? Would they, as a board or individuals, provide a matching gift for #GivingTuesday? Can they put an H-stand sign in their yards? </p> <p>They are an integral part of your team, so include them!  </p> <h3 class="wp-block-heading has-text-color" style="color:#6e3fa3"><strong>October </strong></h3> <p>Countdown from October 1: <strong>63 days</strong> </p> <p><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2030%2026'%3E%3C/svg%3E" alt="" data-lazy-src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif"><noscript><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif" alt=""></noscript>Start implementing your marketing plan, particularly the storytelling pieces  </p> <ul class="wp-block-list"> <li>Build awareness and share teasers </li> <li>Publish a blog  </li> </ul> <p><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2030%2026'%3E%3C/svg%3E" alt="" data-lazy-src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif"><noscript><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif" alt=""></noscript>Finalize your messaging calendar and schedule posts and emails </p> <p>Invest time and energy in refining your storytelling. Your potential donors should know a bit about what you accomplished, what you need funding for, and how you make a difference in the community. Then, when the day comes, they’re already educated and the path from call-to-action to donation is short and easy.     </p> <h3 class="wp-block-heading has-text-color" style="color:#6e3fa3"><strong>November </strong></h3> <p>Countdown from November 1: <strong>32 days</strong> </p> <p><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2030%2026'%3E%3C/svg%3E" alt="" data-lazy-src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif"><noscript><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif" alt=""></noscript>Evaluate your open rates, click-through rates, and opt-out rates to improve your promotions  </p> <p><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2030%2026'%3E%3C/svg%3E" alt="" data-lazy-src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif"><noscript><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif" alt=""></noscript>Increase the frequency of your marketing </p> <ul class="wp-block-list"> <li>Continue sharing countdowns</li> </ul> <p><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2030%2026'%3E%3C/svg%3E" alt="" data-lazy-src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif"><noscript><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif" alt=""></noscript>Deploy any tangible campaign components  </p> <ul class="wp-block-list"> <li>T-shirts </li> <li>H-stand signs </li> <li>Table stands </li> <li>QR codes </li> <li>And more! </li> </ul> <h3 class="wp-block-heading has-text-color" id="h-countdown-1-week-nbsp" style="color:#6e3fa3"><strong>Countdown: 1 Week </strong></h3> <p><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2030%2026'%3E%3C/svg%3E" alt="" data-lazy-src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif"><noscript><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif" alt=""></noscript>Schedule, send, and post personalized appeals </p> <p><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2030%2026'%3E%3C/svg%3E" alt="" data-lazy-src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif"><noscript><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif" alt=""></noscript>Introduce an engagement challenge </p> <p><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2030%2026'%3E%3C/svg%3E" alt="" data-lazy-src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif"><noscript><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif" alt=""></noscript>Send reminder texts, posts, and emails </p> <p><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2030%2026'%3E%3C/svg%3E" alt="" data-lazy-src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif"><noscript><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif" alt=""></noscript>Ensure anyone who is part of deploying your communications has what they need  </p> <p></p> <h3 class="wp-block-heading has-text-color" id="h-countdown-1-day" style="color:#6e3fa3"><strong>Countdown: 1 Day </strong></h3> <p><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2030%2026'%3E%3C/svg%3E" alt="" data-lazy-src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif"><noscript><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif" alt=""></noscript>Fine-tune any last-minute campaign elements  </p> <p><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2030%2026'%3E%3C/svg%3E" alt="" data-lazy-src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif"><noscript><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif" alt=""></noscript>Send final reminders or countdowns  </p> <h3 class="wp-block-heading has-text-color" id="h-december-3-2024-nbsp-nbsp" style="color:#6e3fa3"><strong>December 3, 2024  </strong></h3> <p>It’s #GivingTuesday! </p> <p><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2030%2026'%3E%3C/svg%3E" alt="" data-lazy-src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif"><noscript><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif" alt=""></noscript>Fundraise!  </p> <p><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2030%2026'%3E%3C/svg%3E" alt="" data-lazy-src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif"><noscript><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif" alt=""></noscript>Reinforce urgency in your calls to action   </p> <p><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2030%2026'%3E%3C/svg%3E" alt="" data-lazy-src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif"><noscript><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif" alt=""></noscript><a href="https://www.givesmart.com/blog/when-what-social-media-posts-for-givingtuesday/" target="_blank" rel="noreferrer noopener">Be active on your social media</a> throughout the day    </p> <ul class="wp-block-list"> <li>Share live updates, milestones, and progress to goal  </li> <li>Real-time celebrations </li> <li>Livestream </li> <li>Like other’s posts, share their stories, and measure engagement </li> <li>Start saying personal thank yous  </li> <li>Last chance push at the end of the day </li> </ul> <p><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2030%2026'%3E%3C/svg%3E" alt="" data-lazy-src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif"><noscript><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif" alt=""></noscript>Send text messages throughout the day encouraging giving opportunities and updating on progress </p> <h3 class="wp-block-heading has-text-color" style="color:#6e3fa3"><strong>After #GivingTuesday</strong> </h3> <p><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2030%2026'%3E%3C/svg%3E" alt="" data-lazy-src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif"><noscript><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif" alt=""></noscript>Steward and segment your donors  </p> <p><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2030%2026'%3E%3C/svg%3E" alt="" data-lazy-src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif"><noscript><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif" alt=""></noscript>Welcome new donors   </p> <p><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2030%2026'%3E%3C/svg%3E" alt="" data-lazy-src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif"><noscript><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif" alt=""></noscript>Thank ALL donors within 24 hours to increase potential donor retention   </p> <p><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2030%2026'%3E%3C/svg%3E" alt="" data-lazy-src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif"><noscript><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif" alt=""></noscript>Implement your long-term thank you plan   </p> <ul class="wp-block-list"> <li>Phone calls  </li> <li>Handwritten notes </li> <li>Email beyond the tax receipt  </li> <li>Impact report or fundraising outcomes </li> </ul> <h3 class="wp-block-heading has-text-color" id="h-beyond-givingtuesday" style="color:#6e3fa3"><strong>Beyond #GivingTuesday</strong></h3> <p>You and your team worked hard to encourage donors to give to your #GivingTuesday campaign. How can you encourage them to become long-term supporters of your mission?  </p> <p><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2030%2026'%3E%3C/svg%3E" alt="" data-lazy-src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif"><noscript><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif" alt=""></noscript>Include them in future asks both monetary and non-monetary (volunteer asks, calls for social engagement, event invites, and more)    </p> <p><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2030%2026'%3E%3C/svg%3E" alt="" data-lazy-src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif"><noscript><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif" alt=""></noscript>Include them in future segmentation efforts – where would they fit in with your other donors and how else can/will they participate and support your mission? </p> <p><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2030%2026'%3E%3C/svg%3E" alt="" data-lazy-src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif"><noscript><img decoding="async" width="30" height="26" class="wp-image-6508" style="width: 30px;" src="https://www.givesmart.com/wp-content/uploads/2022/09/animated-tick-checkbox.gif" alt=""></noscript>Share updates with them including your programming, mission deliverables, and annual report </p> <p>The two top reasons donors choose not to give again are first, that they were not properly thanked, and second, they didn’t have a sense of how their donation was integral to an organization’s mission. Those are things you and your team can control.  </p> <p>#GIvingTuesday is just one day, but it can make a difference in the lives of your beneficiaries and can be a cornerstone day of giving at your nonprofit or school. Are you looking for more resources to support your team, as you navigate #GivingTuesday?  <a href="https://www.givesmart.com/giving-tuesday-toolkit/" target="_blank" rel="noreferrer noopener">GiveSmart’s #GivingTuesday Success Toolkit</a> is the only thing you’ll need to reach your goals.</p> </div> </div> </div> </div> <div class="fl-col fl-node-609957658e58d fl-col-bg-color fl-col-small" data-node="609957658e58d"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-uabb-search fl-node-612fa2f274576" data-node="612fa2f274576"> <div class="fl-module-content fl-node-content"> <div class="uabb-search-form uabb-search-form-input uabb-search-form-inline uabb-search-form-width-full" > <div class="uabb-search-form-wrap"> <div class="uabb-search-form-fields"> <div class="uabb-search-form-input-wrap"> <form role="search" aria-label="Search form" method="get" action="https://www.givesmart.com/" data-nonce=9c33fac755> <div class="uabb-form-field"> <i class="fa fa-search icon" aria-hidden="true"></i> <input type="search" aria-label="Search input" class="uabb-search-text" placeholder="Search..." value="" name="s" /> </div> </form> </div> </div> </div> <div class="uabb-search-overlay"></div> </div> </div> </div> <div class="fl-module fl-module-uabb-heading fl-node-609bccb4d5437" data-node="609bccb4d5437"> <div class="fl-module-content fl-node-content"> <div class="uabb-module-content uabb-heading-wrapper uabb-heading-align-center "> <h3 class="uabb-heading"> <span class="uabb-heading-text">Categories</span> </h3> </div> </div> </div> <div class="fl-module fl-module-widget fl-node-60995977bd977 sidebar-categories" data-node="60995977bd977"> <div class="fl-module-content fl-node-content"> <div class="fl-widget"> <div class="widget widget_categories"><h2 class="widgettitle">Categories</h2> <ul> <li class="cat-item cat-item-148"><a href="https://www.givesmart.com/blog/category/fundraising-tips-trends/arts-fundraising/">Arts Fundraising</a> </li> <li 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href='https://www.givesmart.com/blog/givesmart-mip-earn-prestigious-buyers-choice-awards/' title='GiveSmart, MIP Earn Prestigious Buyer’s Choice Awards'><img width="960" height="380" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20960%20380'%3E%3C/svg%3E" class=" wp-post-image" alt="" decoding="async" data-lazy-srcset="https://www.givesmart.com/wp-content/uploads/2024/10/GiveSmart_Blog_TR-Buyers-Choice-Award.jpg 960w, https://www.givesmart.com/wp-content/uploads/2024/10/GiveSmart_Blog_TR-Buyers-Choice-Award-300x119.jpg 300w, https://www.givesmart.com/wp-content/uploads/2024/10/GiveSmart_Blog_TR-Buyers-Choice-Award-768x304.jpg 768w" data-lazy-sizes="(max-width: 960px) 100vw, 960px" data-lazy-src="https://www.givesmart.com/wp-content/uploads/2024/10/GiveSmart_Blog_TR-Buyers-Choice-Award.jpg" /><noscript><img width="960" height="380" src="https://www.givesmart.com/wp-content/uploads/2024/10/GiveSmart_Blog_TR-Buyers-Choice-Award.jpg" class=" wp-post-image" alt="" decoding="async" srcset="https://www.givesmart.com/wp-content/uploads/2024/10/GiveSmart_Blog_TR-Buyers-Choice-Award.jpg 960w, https://www.givesmart.com/wp-content/uploads/2024/10/GiveSmart_Blog_TR-Buyers-Choice-Award-300x119.jpg 300w, https://www.givesmart.com/wp-content/uploads/2024/10/GiveSmart_Blog_TR-Buyers-Choice-Award-768x304.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /></noscript></a> </div> <div class="post-card-body"> <div class="post-card-text"> <div class="post-card-meta"> October 31, 2024 </div> <h3 class="post-card-title"><a href='https://www.givesmart.com/blog/givesmart-mip-earn-prestigious-buyers-choice-awards/' title='GiveSmart, MIP Earn Prestigious Buyer’s Choice Awards'>GiveSmart, MIP Earn Prestigious Buyer’s Choice Awards</a></h3> <div class="post-card-excerpt"> <p>GiveSmart and MIP Fund Accounting received 2025 Buyer’s Choice Awards from TrustRadius. The inaugural Buyer’s…</p> </div> </div> <div class="post-card-more-link"> <a href='https://www.givesmart.com/blog/givesmart-mip-earn-prestigious-buyers-choice-awards/' title='Read More'>Read More</a> <img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%207%200'%3E%3C/svg%3E" width="7px" data-lazy-src="/wp-content/uploads/2021/04/feature-arrow-right-17.svg"><noscript><img decoding="async" src="/wp-content/uploads/2021/04/feature-arrow-right-17.svg" width="7px"></noscript> </div> </div> </div></div> </div> </div> <div class="fl-clear"></div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="fl-row fl-row-full-width fl-row-bg-none fl-node-60d1fa7f24cc7 fl-row-default-height fl-row-align-center" data-node="60d1fa7f24cc7"> <div class="fl-row-content-wrap"> <div class="uabb-row-separator uabb-top-row-separator" > </div> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-60d1f633c27ab" data-node="60d1f633c27ab"> <div class="fl-col fl-node-60d1f633c27ae fl-col-bg-color fl-col-small" data-node="60d1f633c27ae"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-uabb-photo fl-node-60d1f633c27b0 fl-animation fl-fade-in" data-node="60d1f633c27b0" data-animation-delay="0" data-animation-duration="1"> <div class="fl-module-content fl-node-content"> <div class="uabb-module-content uabb-photo uabb-photo-align-center uabb-photo-mob-align-center" > <div class="uabb-photo-content "> <img decoding="async" width="600" height="492" class="uabb-photo-img wp-image-136 size-full" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20492'%3E%3C/svg%3E" alt="clients-B" title="clients-B" data-lazy-srcset="https://www.givesmart.com/wp-content/uploads/2021/05/clients-B.jpg 600w, https://www.givesmart.com/wp-content/uploads/2021/05/clients-B-300x246.jpg 300w" data-lazy-sizes="(max-width: 600px) 100vw, 600px" data-lazy-src="https://www.givesmart.com/wp-content/uploads/2021/05/clients-B.jpg" /><noscript><img decoding="async" width="600" height="492" class="uabb-photo-img wp-image-136 size-full" src="https://www.givesmart.com/wp-content/uploads/2021/05/clients-B.jpg" alt="clients-B" title="clients-B" srcset="https://www.givesmart.com/wp-content/uploads/2021/05/clients-B.jpg 600w, https://www.givesmart.com/wp-content/uploads/2021/05/clients-B-300x246.jpg 300w" sizes="(max-width: 600px) 100vw, 600px" /></noscript> </div> </div> </div> </div> </div> </div> <div class="fl-col fl-node-60d1f633c27af fl-col-bg-photo fl-col-small fl-animation fl-fade-right testimonial-col" data-node="60d1f633c27af" data-animation-delay="0" data-animation-duration="1"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-uabb-heading fl-node-60d1f633c27b2" data-node="60d1f633c27b2"> <div class="fl-module-content fl-node-content"> <div class="uabb-module-content uabb-heading-wrapper uabb-heading-align-center "> <h2 class="uabb-heading"> <span class="uabb-heading-text">What our clients say</span> </h2> </div> </div> </div> <div class="fl-module fl-module-adv-testimonials fl-node-60d1f633c27b1 testimonials" data-node="60d1f633c27b1"> <div class="fl-module-content fl-node-content"> <div class="uabb-module-content uabb-testimonials-wrap wide"> <div class="uabb-testimonials uabb-testimonial-left"> <div class="uabb-testimonial uabb-testimonial0"> <div class="uabb-testimonial-info uabb-testimonial-left testimonial-info60d1f633c27b1" style=" display:block; "> <div class="uabb-testimonial-author-description uabb-text-editor testimonial-author-description60d1f633c27b1"> <p>We needed a platform to make sales online and to track and display ads for our sponsors. GiveSmart was perfect. We ended up making close to $15,000 more than we had hoped for. Definite better ROI than we anticipated. The interface is easy to use and provides plenty of options to get help if needed.</p> </div> <div class="uabb-testimonial-author testimonial-author60d1f633c27b1"> <p class='uabb-testimonial-author-name testimonial-author-name60d1f633c27b1'>Michelle M.</p> <div class="uabb-testimonial-author-designation testimonial-author-designation60d1f633c27b1"> The Rotary Club of South Whidbey Island </div> </div> </div> </div> <div class="uabb-testimonial uabb-testimonial1"> <div class="uabb-testimonial-info uabb-testimonial-left testimonial-info60d1f633c27b1" style=" display:block; "> <div class="uabb-testimonial-author-description uabb-text-editor testimonial-author-description60d1f633c27b1"> <p>Using GS has created ease in auction bookkeeping, payments, and generating post-event thank you/tax letters. 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I would recommend GiveSmart to anyone doing a large online event.</p> </div> <div class="uabb-testimonial-author testimonial-author60d1f633c27b1"> <p class='uabb-testimonial-author-name testimonial-author-name60d1f633c27b1'>Julie G.</p> <div class="uabb-testimonial-author-designation testimonial-author-designation60d1f633c27b1"> MicroFinancing Partners in Africa </div> </div> </div> </div> <div class="uabb-testimonial uabb-testimonial2"> <div class="uabb-testimonial-info uabb-testimonial-left testimonial-info60d1f633c27b1" style=" display:block; "> <div class="uabb-testimonial-author-description uabb-text-editor testimonial-author-description60d1f633c27b1"> <p>GiveSmart is highly flexible - you can use it for [a] simple registration and check-in, to full-scale galas with complex order forms, onsite upsells, live auctions, seating management, and more.</p> </div> <div class="uabb-testimonial-author testimonial-author60d1f633c27b1"> <p class='uabb-testimonial-author-name testimonial-author-name60d1f633c27b1'>Jamie F.</p> <div class="uabb-testimonial-author-designation testimonial-author-designation60d1f633c27b1"> Hope Chest for Breast Cancer </div> </div> </div> </div> <div class="uabb-testimonial uabb-testimonial3"> <div class="uabb-testimonial-info uabb-testimonial-left testimonial-info60d1f633c27b1" style=" display:block; "> <div class="uabb-testimonial-author-description uabb-text-editor testimonial-author-description60d1f633c27b1"> <p>GiveSmart is easy to use and ideal for virtual events and can be used for in-person events to manage the silent auction, seating charts, and check-in to the event. 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