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?> <div id="header-site-info" class="header-site-info block"> <div id="header-site-info-inner" class="header-site-info-inner inner"> <div id="logo"> <a href="/web/20140703184013/http://www.aboutads.info/" title="Home"><img src="/web/20140703184013im_/http://www.aboutads.info/sites/all/themes/fusion/aba_v1/logo.png" alt="Home"/></a> </div> <div id="site-name-wrapper" class="clearfix"> <span id="site-name"><a href="/web/20140703184013/http://www.aboutads.info/" title="Home">www.aboutads.info</a></span> </div> </div> </div> <h1 class="title">For Consumers</h1> <div id="primary-menu" class="primary-menu block"> <div id="primary-menu-inner" class="primary-menu-inner inner clearfix"> <ul class="menu sf-menu"><li class="leaf first dhtml-menu "><a href="/web/20140703184013/http://www.aboutads.info/home" title="THE SELF-REGULATORY PROGRAM FOR ONLINE BEHAVIORAL ADVERTISING" id="dhtml_menu-861">Home</a></li> <li class="leaf dhtml-menu "><a href="/web/20140703184013/http://www.aboutads.info/principles" title="" id="dhtml_menu-932">Principles</a></li> <li class="leaf dhtml-menu active-trail"><a href="/web/20140703184013/http://www.aboutads.info/consumers" title="For Consumers" id="dhtml_menu-864" class="active">Consumers</a></li> <li class="leaf dhtml-menu "><a href="/web/20140703184013/http://www.aboutads.info/participants" title="INFORMATION FOR INTERESTED COMPANIES" id="dhtml_menu-865">Companies</a></li> <li class="leaf dhtml-menu "><a href="/web/20140703184013/http://www.aboutads.info/participating" title="" id="dhtml_menu-934">Participants</a></li> <li class="leaf dhtml-menu "><a href="/web/20140703184013/http://www.aboutads.info/resources" title="" id="dhtml_menu-936">Resources</a></li> <li class="leaf dhtml-menu "><a href="/web/20140703184013/http://www.aboutads.info/news" title="" id="dhtml_menu-935">News & Media Resources</a></li> <li class="leaf dhtml-menu "><a href="/web/20140703184013/http://www.aboutads.info/blog" title="Blog" id="dhtml_menu-961">Blog</a></li> <li class="leaf dhtml-menu "><a href="/web/20140703184013/http://www.aboutads.info/enforcement" title="Enforcement of the Principles" id="dhtml_menu-114">Enforcement</a></li> <li class="leaf last dhtml-menu "><a href="/web/20140703184013/http://www.aboutads.info/contact-us" title="Contact Us" id="dhtml_menu-867">Contact</a></li> </ul></div> </div> </div> </div> </div>   <div id="main-wrapper" class="main-wrapper full-width"> <div id="main" class="main row grid16-16"> <div id="main-inner" class="main-inner inner clearfix">  <div id="main-group" class="main-group row nested grid16-16"> <div id="main-group-inner" class="main-group-inner inner"> <div id="main-content" class="main-content row nested"> <div id="main-content-inner" class="main-content-inner inner">  <div id="content-group" class="content-group row nested grid16-12"> <div id="content-group-inner" class="content-group-inner inner"> <div id="breadcrumbs" class="breadcrumbs block"> <div id="breadcrumbs-inner" class="breadcrumbs-inner inner clearfix"> <div class="breadcrumb"><a href="/web/20140703184013/http://www.aboutads.info/">Home</a></div></div> </div> <div id="content-region" class="content-region row nested"> <div id="content-region-inner" class="content-region-inner inner"> <a name="main-content-area" id="main-content-area"></a> <div id="content-inner" class="content-inner block"> <div id="content-inner-inner" class="content-inner-inner inner"> <div id="content-content" class="content-content"> <div id="node-3" class="node odd full-node node-type-page"> <div class="inner"> <div class="content clearfix"> <div class="field field-type-text field-field-common-subheader"> <div class="field-items"> <div class="field-item odd"> <p>Understanding Online Advertising</p> </div> </div> </div> <div class="field field-type-text field-field-common-body"> <div class="field-items"> <div class="field-item odd"> <p>  </p> <div id="ooImgDiv"> <p class="rteright"> <a href="/web/20140703184013/http://www.aboutads.info/choices/" id="ooImg"><img alt="Click to view the Consumer Opt Out Page" src="//web.archive.org/web/20140703184013im_/http://d3e7pinuxo31f0.cloudfront.net/resource/image/choice_button.gif"/></a></p> <p> Make choices about interest-based ads from participating companies</p></div> <p> All advertising seeks to target the right products to the right audience, and makes possible low- or no-cost content and services. Most online ads aren't matched to you as an individual, but to data categories -- such as demographics, interest groups, location, or online behavior. The Web sites you visit work with online advertising companies to provide you with advertising that is as relevant and useful as possible.</p> <p>  </p> <ul> <li> <a href="#oba">What is online behavioral advertising?</a></li> <li> <a href="#opt-out">What are Your Choices?</a></li> <li> <a href="#cookies">Understanding Cookies.</a></li> <li> <a href="#browsers">Browser Controls.</a></li> <li> <a href="#Complaint">Report a Complaint</a></li> <li> <a href="#More">More Information</a></li> </ul> <p> <a id="oba" name="oba"></a><strong>What is online behavioral advertising?</strong><br/> Online behavioral advertising -- which is also sometimes called "interest-based advertising" -- uses information collected across multiple web sites that you visit in order to predict your preferences and to show you ads that are most likely to be of interest to you.</p> <p> You can learn a great deal more about interest-based advertising, as well as review a variety of explanatory videos, by visiting the following sites:</p> <ul> <li> <a class="external" href="https://web.archive.org/web/20140703184013/http://www.iab.net/privacymatters/">The IAB's Privacy Matters website</a></li> <li> <a class="external" href="https://web.archive.org/web/20140703184013/http://networkadvertising.org/managing/learn_more.asp">The NAI's Learn More page</a></li> </ul> <p>  </p> <p> <strong style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 12px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; font-weight: bold; "><a name="opt-out"></a>What are Your Choices?</strong><br/> This website was jointly developed by a group of leading industry associations to serve as the  home of a Consumer Opt Out Page that allows you to manage your preferences for online behavioral advertising for companies participating in the Cross-Industry Program. To manage your preferences for online behavioral advertising, please visit the <a href="https://web.archive.org/web/20140703184013/http://www.aboutads.info/choices">Consumer Opt-Out Page</a>.</p> <div>  </div> <p></p><p> <a id="cookies" name="cookies"></a><strong>Understanding Cookies.</strong><br/> Cookies are small text files that a website stores in your web browser's cache. They are not programs, and cannot harm your computer. Cookies generally contain information that is associated with your web browser, information such as website preferences, login information, or a user ID.</p> <p> These websites provide helpful information for you to learn all about cookies and how they are used -- not just for advertising.</p> <ul> <li> David Whalen's "Unofficial Cookie FAQ Version 2.6" provides a comprehensive overview: <a class="external" href="https://web.archive.org/web/20140703184013/http://www.cookiecentral.com/faq/">http://www.cookiecentral.com/faq/</a></li> <li> The Harvard Berkman Center's Cookie Crumble Contest: <a class="external" href="https://web.archive.org/web/20140703184013/http://cyber.law.harvard.edu/cookiecontest/">http://cyber.law.harvard.edu/cookiecontest/</a></li> <li> A simple description on Wikipedia: <a class="external" href="https://web.archive.org/web/20140703184013/http://en.wikipedia.org/wiki/HTTP_cookie">http://en.wikipedia.org/wiki/HTTP_cookie</a></li> </ul> <p> <a id="browsers" name="browsers"></a><strong>Browser Controls</strong></p> <p> Most modern web browsers contain extensive controls that give you the ability to make choices about your privacy. Among other things these controls enable you to block or limit cookies.</p> <p> Start with these sites to learn more about your browser's privacy controls:</p> <ul> <li> <a class="external" href="https://web.archive.org/web/20140703184013/http://windows.microsoft.com/en-US/windows-vista/Change-Internet-Explorer-Privacy-settings">Internet Explorer</a></li> <li> <a class="external" href="https://web.archive.org/web/20140703184013/http://support.mozilla.com/en-US/kb/Options+window+-+Privacy+panel">Firefox</a></li> <li> <a class="external" href="https://web.archive.org/web/20140703184013/http://www.google.com/chrome/intl/en/more/privacy.html">Chrome</a></li> <li> <a class="external" href="https://web.archive.org/web/20140703184013/http://www.apple.com/safari/features.html#security">Safari</a></li> <li> <a class="external" href="https://web.archive.org/web/20140703184013/http://www.opera.com/browser/tutorials/security/privacy/">Opera</a></li> </ul> <p> Additionally, Firefox and Chrome have extensive repositories of add-ons that can help enhance your control over your privacy:</p> <ul> <li> <a class="external" href="https://web.archive.org/web/20140703184013/https://addons.mozilla.org/en-US/firefox/extensions/privacy-security/">Firefox</a></li> <li> <a class="external" href="https://web.archive.org/web/20140703184013/https://chrome.google.com/extensions/search?itemlang=&hl=en&q=cookies">Chrome</a></li> </ul> <p> <strong><a name="Complaint"></a>Report a Complaint</strong></p> <p> If you believe that you have witnessed a practice or ad that may violate the Principles, you can <u><a href="/web/20140703184013/http://www.aboutads.info/enforcement" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; text-decoration: none; ">report the incident</a></u> to either The Council of Better Business Bureaus (CBBB) or The Direct Marketing Association (DMA).  Complaints may be filed by consumers, business entities or other stakeholders.</p> <p>  </p> <p class="p1"> <b><a name="More"></a>For More Information and Resources About the DAA Program</b></p> <p class="p1"> Please visit <a href="https://web.archive.org/web/20140703184013/http://www.youradchoices.com/"><span class="s1">www.youradchoices.com</span></a> where you can read more about interest-based advertising and enjoy <a href="https://web.archive.org/web/20140703184013/http://www.youradchoices.com/watch.aspx"><span class="s2">informational videos </span></a>about the DAA Icon, how it works, where you will see it and the control it gives you as a consumer.</p> </div> </div> </div> </div> <br><br> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div id="sidebar-last" class="sidebar-last row nested grid16-4"> <div id="sidebar-last-inner" class="sidebar-last-inner inner clearfix"> <div id="block-block-4" class="block block-block odd first last grid16-4"> <div class="inner clearfix"> <div class="content clearfix"> <h6 class="rtecenter"> <a href="/web/20140703184013/http://www.aboutads.info/associations">Participating Associations</a></h6> <h6 class="rtecenter"> <a class="external" href="https://web.archive.org/web/20140703184013/http://www.aaaa.org/" title="View the AAAA Website"><img alt="AAAA Logo" src="//web.archive.org/web/20140703184013im_/http://d3e7pinuxo31f0.cloudfront.net/resource/image/template/logo_AAAA.gif"/></a> <a class="external" href="https://web.archive.org/web/20140703184013/http://www.aaf.org/" title="View the AAF Website"><img alt="AAF Logo" src="//web.archive.org/web/20140703184013im_/http://d3e7pinuxo31f0.cloudfront.net/resource/image/template/logo_AAF.gif"/></a> <a class="external" href="https://web.archive.org/web/20140703184013/http://www.ana.net/" title="View the ANA Website"><img alt="ANA Logo" src="//web.archive.org/web/20140703184013im_/http://d3e7pinuxo31f0.cloudfront.net/resource/image/template/logo_ANA.gif"/></a> <a class="external" href="https://web.archive.org/web/20140703184013/http://www.bbb.org/us/interest-based-advertising/consumers/" target="_blank" title="View the BBB Website"><img alt="BBB Logo" src="//web.archive.org/web/20140703184013im_/http://d3e7pinuxo31f0.cloudfront.net/resource/image/template/logo_BBB.gif"/></a> <a class="external" href="https://web.archive.org/web/20140703184013/http://www.the-dma.org/" title="View the DMA Website"><img alt="DMA Logo" src="//web.archive.org/web/20140703184013im_/http://d3e7pinuxo31f0.cloudfront.net/resource/download/logo/dma2.jpg" style="height: 58px; width: 130px;"/></a> <a class="external" href="https://web.archive.org/web/20140703184013/http://www.iab.net/" title="View the IAB Website"><img alt="IAB Logo" src="//web.archive.org/web/20140703184013im_/http://d3e7pinuxo31f0.cloudfront.net/resource/image/template/logo_IAB.gif"/></a> <a class="external" href="https://web.archive.org/web/20140703184013/http://www.networkadvertising.org/" title="View the NAI Website"><img alt="NAI Logo" src="//web.archive.org/web/20140703184013im_/http://d3e7pinuxo31f0.cloudfront.net/resource/image/template/logo_NAI.gif"/></a></h6> </div> </div> </div> </div> </div> </div> </div> <div id="postscript-top" class="postscript-top row nested "> <div id="postscript-top-inner" class="postscript-top-inner inner clearfix"> <div id="block-block-5" class="block block-block odd first grid16-8"> <div class="inner clearfix"> <div class="content clearfix"> <p> <a href="/web/20140703184013/http://www.aboutads.info/associations"><img alt="" src="//web.archive.org/web/20140703184013im_/http://d3e7pinuxo31f0.cloudfront.net/resource/download/logo/DAA_Logo_HiRes.jpg" style="width: 150px; 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