CINXE.COM

<!DOCTYPE html><html lang="es"><head><title>20 ideas de publicaciones de engagement para vender más - Shopify</title><meta charSet="utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><meta name="description" content="Generar interacciones en tus redes sociales no es fácil: toma nota de estas 20 ideas para publicaciones de engagement y comienza a potenciar tu ecommerce."/><meta property="fb:pages" content="20409006880"/><meta property="fb:app_id" content="847460188612391"/><meta property="og:type" content="website"/><meta property="og:site_name" content="Shopify"/><meta property="og:title" content="20 ideas de publicaciones de engagement para vender más - Shopify"/><meta property="og:description" content="Generar interacciones en tus redes sociales no es fácil: toma nota de estas 20 ideas para publicaciones de engagement y comienza a potenciar tu ecommerce."/><meta property="og:image" content="https://cdn.shopify.com/s/files/1/0229/0839/articles/IDEASPARAGENEERARENGAGEMENT.png?v=1733997539"/><meta property="twitter:image" content="https://cdn.shopify.com/s/files/1/0229/0839/articles/IDEASPARAGENEERARENGAGEMENT.png?v=1733997539"/><meta property="og:url" content="https://www.shopify.com/es/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online"/><meta property="twitter:card" content="summary_large_image"/><meta property="twitter:site" content="Shopify"/><meta property="twitter:account_id" content="17136315"/><meta property="twitter:title" content="20 ideas de publicaciones de engagement para vender más - Shopify"/><meta property="twitter:description" content="Generar interacciones en tus redes sociales no es fácil: toma nota de estas 20 ideas para publicaciones de engagement y comienza a potenciar tu ecommerce."/><meta name="robots" content="index, follow, max-image-preview:large"/><link rel="alternate" hreflang="es" href="https://www.shopify.com/es/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online"/><link rel="alternate" hreflang="en-CA" href="https://www.shopify.com/ca/blog/social-media-marketing-strategy"/><link rel="alternate" hreflang="en-GB" href="https://www.shopify.com/uk/blog/social-media-marketing-strategy"/><link rel="alternate" hreflang="en-AU" href="https://www.shopify.com/au/blog/social-media-marketing-strategy"/><link rel="alternate" hreflang="en-ID" href="https://www.shopify.com/id/blog/social-media-marketing-strategy"/><link rel="alternate" hreflang="en-NZ" href="https://www.shopify.com/nz/blog/social-media-marketing-strategy"/><link rel="alternate" hreflang="en-ZA" href="https://www.shopify.com/za/blog/social-media-marketing-strategy"/><link rel="alternate" hreflang="en-NG" href="https://www.shopify.com/ng/blog/social-media-marketing-strategy"/><link rel="alternate" hreflang="en-PH" href="https://www.shopify.com/ph/blog/social-media-marketing-strategy"/><link rel="alternate" hreflang="en-SG" href="https://www.shopify.com/sg/blog/social-media-marketing-strategy"/><link rel="alternate" hreflang="en-HK" href="https://www.shopify.com/hk/blog/social-media-marketing-strategy"/><link rel="alternate" hreflang="en-IE" href="https://www.shopify.com/ie/blog/social-media-marketing-strategy"/><link rel="alternate" hreflang="en-MY" href="https://www.shopify.com/my/blog/social-media-marketing-strategy"/><link rel="stylesheet" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageLayout-D6GQZq01.css"/><link rel="preload" as="font" crossorigin="anonymous" type="font/woff2" href="https://cdn.shopify.com/b/shopify-brochure2-assets/5949cd393a8375a896fd0a9b74307666.woff2"/><link rel="stylesheet" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/blog-DokjOWai.css"/><link rel="icon" href="https://cdn.shopify.com/shopifycloud/web/assets/v1/favicon-default-6cbad9de243dbae3.ico" type="image/x-icon"/><link rel="apple-touch-icon" href="https://cdn.shopify.com/b/shopify-brochure2-assets/c97c60ca19c64a8b5378d9f9e971f7bd.png"/><link rel="apple-touch-icon" sizes="120x120" href="https://cdn.shopify.com/b/shopify-brochure2-assets/c97c60ca19c64a8b5378d9f9e971f7bd.png"/><link rel="apple-touch-icon" sizes="114x114" href="https://cdn.shopify.com/b/shopify-brochure2-assets/b13486e5693b246af63c66ab047a6b6b.png"/><link rel="apple-touch-icon" sizes="72x72" href="https://cdn.shopify.com/b/shopify-brochure2-assets/8734d76c98437c8ae8a628bbeed3750a.png"/><link rel="apple-touch-icon" sizes="57x57" href="https://cdn.shopify.com/b/shopify-brochure2-assets/193f18e4855704ef1716dc0cd750c1ee.png"/><link rel="canonical" href="https://www.shopify.com/es/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online"/><link href="https://cdn.shopify.com" rel="preconnect"/><link href="https://gtm.shopify.com" rel="preconnect"/><link href="https://www.googletagmanager.com" rel="preconnect"/></head><body class="overscroll-y-none"><div class="absolute top-2 left-2 z-[100] pointer-events-none"><a href="#main" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-dark-primary-text bg-button-dark-primary-bg border-button-dark-primary-border ring-button-dark-primary-border hover:text-button-dark-primary-text-hover hover:bg-button-dark-primary-bg-hover hover:border-button-dark-primary-border-hover hover:ring-button-dark-primary-border-hover focus:text-button-dark-primary-text-focus focus:bg-button-dark-primary-bg-focus focus:border-button-dark-primary-border-focus focus:ring-button-dark-primary-border-focus active:text-button-dark-primary-text-active active:bg-button-dark-primary-bg-active active:border-button-dark-primary-border-active active:ring-button-dark-primary-border-active disabled:text-button-dark-primary-text-disabled disabled:bg-button-dark-primary-bg-disabled disabled:border-button-dark-primary-border-disabled disabled:ring-button-dark-primary-border-disabled transition-transform duration-300 translate-y-[-200%] motion-reduce:transition-none focus:translate-y-0" data-component-name="button" data-mode="dark" target="">Ir al contenido</a></div><div class="relative"><header class="font-sans absolute h-full w-full pointer-events-none z-50" data-component-name="global-nav" data-viewable-component="true" data-has-secondary-navigation="true"><div class="after:absolute after:top-0 after:left-0 after:will-change-[opacity] after:pointer-events-none after:h-full after:w-full after:z-10 after:transition-opacity after:duration-200 w-full z-50 after:bg-white text-black after:opacity-100 -top-global-header pointer-events-auto sticky"><div class="h-global-header px-margin xl:px-auto-xl flex items-center z-20 relative"><div class="lg:w-[125px] mr-12 w-[98px] shrink-0"><a href="/es" data-component-name="logo-home"><svg viewBox="0 0 608 173.7" role="img" aria-label="Shopify"><title>Shopify</title><path fill="#95BF47" d="M130.7 32.9c-.1-.9-.9-1.3-1.5-1.4-.6-.1-12.6-.2-12.6-.2s-10.1-9.8-11.1-10.8-2.9-.7-3.7-.5c0 0-1.9.6-5.1 1.6-.5-1.7-1.3-3.8-2.4-5.9-3.6-6.9-8.8-10.5-15.2-10.5-.4 0-.9 0-1.3.1-.2-.2-.4-.4-.6-.7-2.8-3-6.3-4.4-10.5-4.3-8.2.2-16.3 6.1-23 16.7-4.7 7.4-8.2 16.7-9.2 23.9-9.4 2.9-16 4.9-16.1 5-4.7 1.5-4.9 1.6-5.5 6.1C12.4 55.3 0 151.4 0 151.4l104.1 18 45.1-11.2S130.8 33.7 130.7 32.9zm-39.2-9.7c-2.4.7-5.1 1.6-8.1 2.5-.1-4.1-.6-9.9-2.5-14.9 6.3 1.2 9.3 8.2 10.6 12.4zM78 27.4c-5.5 1.7-11.4 3.5-17.4 5.4 1.7-6.4 4.9-12.8 8.8-17 1.5-1.6 3.5-3.3 5.9-4.3 2.3 4.7 2.7 11.4 2.7 15.9zM66.8 5.8c1.9 0 3.5.4 4.9 1.3-2.2 1.1-4.4 2.8-6.4 5-5.2 5.6-9.2 14.2-10.8 22.6-5 1.5-9.8 3-14.3 4.4 3-13.2 14-32.9 26.6-33.3z"></path><path fill="#5E8E3E" d="M129.2 31.5c-.6-.1-12.6-.2-12.6-.2s-10.1-9.8-11.1-10.8c-.4-.4-.9-.6-1.4-.6v149.5l45.1-11.2S130.8 33.8 130.7 32.9c-.2-.9-.9-1.3-1.5-1.4z"></path><path fill="#FFF" d="M79.1 54.7l-5.2 19.6s-5.8-2.7-12.8-2.2c-10.2.6-10.3 7-10.2 8.7.6 8.8 23.6 10.7 24.9 31.2 1 16.2-8.6 27.2-22.4 28.1-16.6 1-25.7-8.7-25.7-8.7l3.5-14.9s9.2 6.9 16.5 6.5c4.8-.3 6.5-4.2 6.3-7-.7-11.4-19.5-10.8-20.7-29.5-1-15.8 9.4-31.8 32.3-33.3 9-.8 13.5 1.5 13.5 1.5z"></path><path d="M210.3 96.5c-5.2-2.8-7.9-5.2-7.9-8.5 0-4.2 3.7-6.9 9.6-6.9 6.8 0 12.8 2.8 12.8 2.8l4.8-14.6s-4.4-3.4-17.3-3.4c-18 0-30.5 10.3-30.5 24.8 0 8.2 5.8 14.5 13.6 19 6.3 3.6 8.5 6.1 8.5 9.9 0 3.9-3.1 7-9 7-8.7 0-16.9-4.5-16.9-4.5l-5.1 14.6s7.6 5.1 20.3 5.1c18.5 0 31.8-9.1 31.8-25.5.1-8.9-6.6-15.2-14.7-19.8zm73.8-30.8c-9.1 0-16.3 4.3-21.8 10.9l-.3-.1 7.9-41.4h-20.6l-20 105.3h20.6l6.9-36c2.7-13.6 9.7-22 16.3-22 4.6 0 6.4 3.1 6.4 7.6 0 2.8-.3 6.3-.9 9.1l-7.8 41.2h20.6l8.1-42.6c.9-4.5 1.5-9.9 1.5-13.4 0-11.5-6.2-18.6-16.9-18.6zm63.5 0c-24.8 0-41.2 22.4-41.2 47.4 0 16 9.9 28.8 28.4 28.8 24.3 0 40.8-21.8 40.8-47.4-.1-14.7-8.8-28.8-28-28.8zm-10.2 60.4c-7 0-10-6-10-13.4 0-11.8 6.1-31.1 17.3-31.1 7.3 0 9.7 6.3 9.7 12.4 0 12.7-6.1 32.1-17 32.1zm90.8-60.4c-13.9 0-21.8 12.2-21.8 12.2h-.3l1.2-11.1h-18.2c-.9 7.5-2.5 18.8-4.2 27.3l-14.3 75.4h20.6l5.7-30.5h.4s4.2 2.7 12.1 2.7c24.2 0 40-24.8 40-49.9.1-13.7-6.1-26.1-21.2-26.1zm-19.7 60.7c-5.4 0-8.5-3-8.5-3l3.4-19.3c2.4-12.8 9.1-21.4 16.3-21.4 6.3 0 8.2 5.8 8.2 11.4 0 13.3-7.9 32.3-19.4 32.3zm70.4-90.2c-6.6 0-11.8 5.2-11.8 12 0 6.1 3.9 10.3 9.7 10.3h.3c6.4 0 12-4.3 12.1-12 0-6-4-10.3-10.3-10.3zm-28.8 104.2h20.6l14-73h-20.8zm87-73.2h-14.3l.7-3.4c1.2-7 5.4-13.3 12.2-13.3 3.7 0 6.6 1 6.6 1l4-16.1s-3.6-1.8-11.2-1.8c-7.3 0-14.6 2.1-20.2 6.9-7 6-10.3 14.6-12 23.3l-.6 3.4h-9.6l-3 15.5h9.6l-10.9 57.7H509l10.9-57.7h14.2l3-15.5zm49.6.2s-12.9 32.5-18.7 50.2h-.3c-.4-5.7-5.1-50.2-5.1-50.2H541l12.4 67.1c.3 1.5.1 2.4-.4 3.4-2.4 4.6-6.4 9.1-11.2 12.4-3.9 2.8-8.2 4.6-11.7 5.8l5.7 17.5c4.2-.9 12.8-4.3 20.2-11.2 9.4-8.8 18.1-22.4 27-40.9l25.2-54.1h-21.5z"></path></svg></a></div><nav class="lg:flex hidden h-full" aria-label="Principal" itemscope="" itemType="https://schema.org/SiteNavigationElement" data-click-outside="dismiss" data-component-name="desktop-main-navigation" data-viewable-component="true"><ul class="flex h-full"><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Soluciones-toggle-open" aria-controls="SolucionesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3 font-semi-medium">Soluciones</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="SolucionesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20 pb-28"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M19 21.5v-3h-2.5v1a1 1 0 0 1-1 1H14a1 1 0 0 1-1-1V14a1 1 0 0 1 1-1h1.5a1 1 0 0 1 1 1v1h6.75s4.25 0 4.25 4.5c0 0-2.25-1-5-1v3m-3.5 0h3.5m-3.5 0v6m3.5-6v6M39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#start_svg__b)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Comienza" class="text-t7 inline-block">Comienza</span></div><ul class="pb-2" aria-labelledby="subNavItem-Comienza"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/comienza"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Comienza tu negocio<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Desarrolla tu marca</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/website/builder"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Crea tu sitio web<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Editor de tienda online</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://themes.shopify.com/?locale=es" aria-label="Fuente externa: Personaliza tu tienda . Temas para tiendas"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Personaliza tu tienda<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Temas para tiendas</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://apps.shopify.com/?locale=es" aria-label="Fuente externa: Encuentra aplicaciones para negocios . Tienda de aplicaciones de Shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Encuentra aplicaciones para negocios<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Tienda de aplicaciones de Shopify</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/dominios"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Obtén un dominio propio para tu sitio<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Dominios y alojamiento web</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/herramientas"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Descubre herramientas empresariales gratis<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Herramientas para gestionar tu negocio</div></a></li></ul></div><div class="col-span-3 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 21.5v4c0 .966 2.35 1.75 5.25 1.75s5.25-.784 5.25-1.75v-4m4-7c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75m10.5 0c0-.966-2.35-1.75-5.25-1.75s-5.25.784-5.25 1.75m10.5 0v4.25c0 .46-.533.88-1.405 1.192M16.75 14.5V17m6.5 4.25c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75S15.1 19.5 18 19.5s5.25.784 5.25 1.75Zm16-1.25c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#sell_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Vende" class="text-t7 inline-block">Vende</span></div><ul class="pb-2" aria-labelledby="subNavItem-Vende"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/vender"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Vende tus productos<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Vende online o en persona</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/online"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Vende online<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Haz crecer tu negocio online</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/canales"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Vende en distintos canales<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Llega a millones de compradores y aumenta tus ventas</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/pos"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Vender en persona<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of Sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/international"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Vende en todo el mundo<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Ventas internacionales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es-es/plus/soluciones/ecommerce-b2b"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Vende al por mayor y de forma directa<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Negocio a negocio (B2B)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/payments"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Acepta pagos online<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Configura formas de pago</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Mercado" class="text-t7 inline-block">Mercado</span></div><ul class="pb-2" aria-labelledby="subNavItem-Mercado"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Promociona tu negocio<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Llega a nuevos clientes y fidelízalos</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/facebook-instagram"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Promociona en las redes sociales<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Integraciones con redes sociales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://apps.shopify.com/inbox?locale=es" aria-label="Fuente externa: Chatea con los clientes . Shopify Inbox"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Chatea con los clientes<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/email-marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Fomenta tu relación con los clientes<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Correo electrónico de Shopify</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/segmentation"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Conoce a tu público<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Obtén información útil de tus clientes</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Gestiona" class="text-t7 inline-block">Gestiona</span></div><ul class="pb-2" aria-labelledby="subNavItem-Gestiona"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/gestiona"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Gestiona tu negocio<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Sigue las ventas, los pedidos, los informes y estadísticas</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/analytics"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Mide tu rendimiento<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Informes y estadísticas</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/shipping"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Envía pedidos más rápido<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/orders"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Gestiona tus existencias y los pedidos<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gestión de inventario y pedidos</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/capital"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Obtén financiamiento comercial<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Capital</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/flow"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Automatiza tu negocio<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Flow</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="Fuente externa: Desarrolladores de Shopify . Crea con las API potentes de Shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Desarrolladores de Shopify<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Crea con las API potentes de Shopify</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/es/plus"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Una solución de comercio para las marcas digitales en crecimiento</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/es/productos"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Todos los productos<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Descubre todos los productos y funciones de Shopify</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/es/precios">Precios</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Recursos-toggle-open" aria-controls="RecursosDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3 font-semi-medium">Recursos</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="RecursosDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Ayuda y atención al cliente" class="text-t7 inline-block">Ayuda y atención al cliente</span></div><ul class="pb-2" aria-labelledby="subNavItem-Ayuda y atención al cliente"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/es/" aria-label="Fuente externa: Ayuda y atención al cliente . Obtén atención al cliente 24/7"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Ayuda y atención al cliente<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Obtén atención al cliente 24/7</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/blog"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Blog de Shopify<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Consejos de estrategia comercial</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Temas populares" class="text-t7 inline-block">Temas populares</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Temas populares"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/blog/tutorial-shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">¿Qué es Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Cómo funciona nuestra plataforma de comercio</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/blog/topics/historias-de-éxito"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Historias de fundadores<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Aprende de comerciantes exitosos</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/blog/como-construir-una-marca-que-haga-crecer-tu-negocio"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Promoción de marca<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Crea tu marca desde cero.</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/blog/18108960-como-escribir-un-plan-de-marketing-perfecto-para-tu-tienda-online"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Crea un plan de marketing</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/blog/seo-para-ecommerce"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">SEO de ecommerce<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Mejora tu calificación en las búsquedas</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/blog/topics/social-media"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Estrategia en redes sociales<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Convierte las redes sociales en ventas</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/blog/shopify-plus-plataforma-escalable"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Crecimiento empresarial<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Expande tu negocio</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Herramientas esenciales" class="text-t7 inline-block">Herramientas esenciales</span></div><ul class="pb-2" aria-labelledby="subNavItem-Herramientas esenciales"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/herramientas/generador-de-logos"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Generador de logos<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="Fuente externa: Fotos de stock ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Fotos de stock<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/blog/113131717-ejemplo-de-plan-de-negocios"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Plantilla del plan de negocios<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/es" aria-label="Fuente externa: Herramienta de link en la bío ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Herramienta de link en la bío<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/herramientas/generador-de-codigo-qr"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Generador de códigos QR<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li></ul></nav><div class="ml-auto transition-opacity duration-200 opacity-100 delay-100"><ul class="lg:flex hidden items-center"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/es/login?ui_locales=es" data-component-name="login">Iniciar sesión</a></li><li class="leading-[0]"><a href="https://accounts.shopify.com/store-create?locale=es&language=es&signup_page=https%3A%2F%2Fwww.shopify.com%2Fes%2Fblog%2F117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online&signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base whitespace-nowrap" data-component-name="start-free-trial" data-mode="light" target="">Prueba gratis</a></li></ul><ul class="flex items-center lg:hidden mr-[-15px]"><li><a href="https://accounts.shopify.com/store-create?locale=es&language=es&signup_page=https%3A%2F%2Fwww.shopify.com%2Fes%2Fblog%2F117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online&signup_types%5B%5D=paid_trial_experience" class="mr-4 text-base underline text-black" data-component-name="start-free-trial" aria-label="Fuente externa: Prueba gratis">Prueba gratis</a></li><li><button class="flex h-12 w-12 cursor-pointer select-none flex-col items-center justify-center gap-1" aria-label="Menú" aria-expanded="false" aria-controls="MobileDrawer" aria-haspopup="true" type="button" data-component-name="navigation-toggle-open"><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div></button></li></ul></div></div></div><div class="top-0 w-full z-20 before:absolute before:top-0 before:left-0 before:pointer-events-none before:w-full before:h-global-header-with-border before:z-20 after:absolute after:top-0 after:left-0 after:will-change-[opacity] after:pointer-events-none after:h-full after:w-full after:z-10 after:transition-opacity after:duration-200 after:bg-white text-black before:border-y before:border-black/20 after:opacity-100 pointer-events-auto before:opacity-0 sticky"><div class="h-global-header container flex items-center relative z-20"><div data-component-name="secondary-navigation" class="flex items-center gap-x-8 w-full h-14 sm:h-global-header text-black"><a class="absolute left-0 top-1/2 -translate-y-1/2 transform-opacity will-change-opacity duration-200 z-20 opacity-0 pointer-events-none" href="/es" data-component-name="logo-home"><svg viewBox="0 0 32 36" role="img" aria-labelledby="ShoppingBagOnlyLogoTitle" class="w-8 h-9"><title id="ShoppingBagOnlyLogoTitle">Shopify</title><path fill="#95BF47" d="M27.1851 6.83166C27.1598 6.65519 27.0079 6.55435 26.8813 6.55435C26.7548 6.55435 24.2489 6.50393 24.2489 6.50393C24.2489 6.50393 22.148 4.48717 21.9455 4.26028C21.743 4.0586 21.338 4.10902 21.1861 4.15944C21.1861 4.15944 20.7812 4.28549 20.123 4.48717C20.0218 4.13423 19.8446 3.70567 19.6168 3.2519C18.8828 1.84016 17.769 1.08387 16.4528 1.08387C16.3516 1.08387 16.2756 1.08387 16.1744 1.10908C16.1237 1.05866 16.0984 1.00824 16.0478 0.983034C15.4656 0.378004 14.7316 0.0754894 13.8457 0.100699C12.1498 0.151118 10.4539 1.38639 9.0617 3.55441C8.09984 5.0922 7.36579 7.00813 7.13798 8.49549C5.18896 9.10052 3.82211 9.52908 3.77149 9.52908C2.78432 9.8316 2.75901 9.85681 2.63245 10.7896C2.58182 11.4954 0 31.3858 0 31.3858L21.6671 35.1168L31.0578 32.7975C31.0325 32.7975 27.2104 7.00813 27.1851 6.83166ZM19.0346 4.8401C18.5284 4.99136 17.9715 5.16783 17.364 5.3695C17.364 4.51238 17.2375 3.30232 16.8578 2.29393C18.1487 2.49561 18.7815 3.95777 19.0346 4.8401ZM16.225 5.69723C15.086 6.05016 13.8457 6.42831 12.6054 6.80645C12.9597 5.47034 13.6179 4.15944 14.4278 3.27711C14.7316 2.94938 15.1619 2.59645 15.6428 2.39477C16.1491 3.37794 16.2503 4.76447 16.225 5.69723ZM13.8963 1.23513C14.3013 1.23513 14.6303 1.31076 14.9088 1.51244C14.4532 1.73932 13.9975 2.09226 13.5925 2.54603C12.5041 3.70567 11.6688 5.49555 11.3398 7.23501C10.302 7.56274 9.2895 7.86525 8.37827 8.14256C8.98576 5.39471 11.2892 1.31076 13.8963 1.23513Z"></path><path fill="#5E8E3E" d="M26.8814 6.55452C26.7548 6.55452 24.2489 6.5041 24.2489 6.5041C24.2489 6.5041 22.148 4.48733 21.9455 4.26045C21.8696 4.18482 21.7684 4.1344 21.6671 4.1344V35.117L31.0579 32.7977C31.0579 32.7977 27.2358 7.00829 27.2104 6.83183C27.1598 6.65536 27.0079 6.55452 26.8814 6.55452Z"></path><path fill="white" d="M16.4528 11.3696L15.3644 15.4283C15.3644 15.4283 14.1494 14.8737 12.7066 14.9745C10.5804 15.1006 10.5804 16.4367 10.5804 16.7644C10.707 18.5795 15.4909 18.9828 15.7694 23.2433C15.9719 26.5961 13.9975 28.8902 11.112 29.0667C7.66952 29.2432 5.77112 27.2264 5.77112 27.2264L6.50517 24.1256C6.50517 24.1256 8.42888 25.5625 9.9476 25.4617C10.9348 25.4113 11.3144 24.5794 11.2638 24.0248C11.112 21.6551 7.2139 21.8063 6.96078 17.8988C6.75829 14.6216 8.90981 11.3191 13.6685 11.0166C15.5162 10.8906 16.4528 11.3696 16.4528 11.3696Z"></path></svg></a><nav aria-label="Secondary" class="hidden lg:block h-full transition-transform will-change-transform duration-200 translate-x-0" data-click-outside="dismiss"><ul class="flex items-center gap-x-8 h-full"><li class="relative flex flex-col items-center h-full border-black/30"><a href="/es/blog" class="font-bold flex items-center h-full hover:underline outline-4 outline-state-focus focus-visible:outline">Blog</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><a href="/es/blog/topics/c%C3%B3mo-vender-online" class="flex items-center h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1">Cómo vender online</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><a href="/es/blog/topics/emprender" class="flex items-center h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1">Emprender</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><a href="/es/blog/latest" class="flex items-center h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1">Más reciente</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><button type="button" aria-expanded="false" aria-haspopup="true" aria-controls="id_Más_3" class="h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1"><span class="flex items-center">Más<svg fill="none" viewBox="0 0 16 16" aria-hidden="true" icon="chevron" height="64" width="64" class="rotate-180 shrink-0 w-5 h-7 ml-2"><path fill="currentColor" d="M12 10.4a.798.798 0 0 1-.566-.234L8 6.73l-3.434 3.435a.8.8 0 1 1-1.132-1.132l4-4a.8.8 0 0 1 1.132 0l4 4A.8.8 0 0 1 12 10.4Z"></path></svg></span></button><div id="id_Más_3" class="absolute top-[80px] duration-500 left-0 rounded-lg transition-all box-content opacity-0 -translate-y-6 pointer-events-none w-[256px] bg-white text-black shadow-light"><ul class="p-4 w-[224px] box-content"><li class="py-3 px-4 rounded-lg"><a href="/es/blog/topics/dropshipping" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">Dropshipping</a></li><li class="py-3 px-4 rounded-lg"><a href="/es/blog/topics/ecommerce" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">Comercio en línea</a></li><li class="py-3 px-4 rounded-lg"><a href="/es/blog/topics/social-media" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">Redes sociales</a></li><li class="py-3 px-4 rounded-lg"><a href="/es/blog/topics/tutoriales-de-shopify" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">Tutoriales de Shopify</a></li><li class="py-3 px-4 rounded-lg"><a href="/es/blog/topics/marketing" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">Marketing</a></li><li class="py-3 px-4 rounded-lg"><a href="/es/blog/topics" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">Todos los temas</a></li></ul></div></li></ul></nav><div class="hidden lg:block ml-auto"><div class="hidden lg:flex flex-row items-center text-base cursor-pointer blog-navbar-navigation">Buscar<svg viewBox="0 0 20 20" class="w-4 h-4 ml-2"><path fill-rule="evenodd" d="M12.323 13.383a5.5 5.5 0 1 1 1.06-1.06l2.897 2.897a.75.75 0 1 1-1.06 1.06l-2.897-2.897Zm.677-4.383a4 4 0 1 1-8 0 4 4 0 0 1 8 0Z"></path></svg></div><div class="mb-6 lg:mb-0 lg:absolute lg:bottom-0 lg:left-0 w-full z-50 bg-white lg:hidden"><div class="lg:container lg:h-[71px] flex items-center"><div class="flex flex-row items-center text-base relative w-full border-b border-[#ccc]"><form method="get" action="/es/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online" class="flex lg:block w-full -mt-4 lg:mt-0" novalidate="" data-component-extra-search-value="" data-discover="true"><input class="outline-0 text-base relative z-20 bg-transparent w-full lg:placeholder:text-transparent py-2 placeholder-shade-50" type="text" name="header-search" autoComplete="off" placeholder="Buscar" value=""/><button class="lg:hidden p-6 -mr-6" aria-label="Search icon"><svg viewBox="0 0 20 20" class="w-4 h-4 ml-2"><path fill-rule="evenodd" d="M12.323 13.383a5.5 5.5 0 1 1 1.06-1.06l2.897 2.897a.75.75 0 1 1-1.06 1.06l-2.897-2.897Zm.677-4.383a4 4 0 1 1-8 0 4 4 0 0 1 8 0Z"></path></svg></button></form><div class="hidden lg:flex absolute z-10 top-1/2 left-0 -translate-y-1/2 flex-row items-center text-base text-shade-50">Escribe algo que estés buscando<svg viewBox="0 0 20 20" class="w-4 h-4 ml-2"><path fill-rule="evenodd" d="M12.323 13.383a5.5 5.5 0 1 1 1.06-1.06l2.897 2.897a.75.75 0 1 1-1.06 1.06l-2.897-2.897Zm.677-4.383a4 4 0 1 1-8 0 4 4 0 0 1 8 0Z"></path></svg></div><div class="hidden lg:block p-2 cursor-pointer ml-auto"><svg viewBox="0 0 20 20" class="size-5"><path d="M12.72 13.78a.75.75 0 1 0 1.06-1.06l-2.72-2.72 2.72-2.72a.75.75 0 0 0-1.06-1.06l-2.72 2.72-2.72-2.72a.75.75 0 0 0-1.06 1.06l2.72 2.72-2.72 2.72a.75.75 0 1 0 1.06 1.06l2.72-2.72 2.72 2.72Z"></path></svg></div></div></div></div></div><div class="pl-8 app-signup-links transform-opacity duration-200 relative before:h-[22px] before:bg-shade-30 before:w-[1px] before:absolute before:left-0 before:top-[1/2] before:translate-[-1/2] opacity-0 lg:hidden"><a href="/es/login?ui_locales=es" class="whitespace-nowrap">Iniciar sesión</a><div data-component-name="button-group" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-2 justify-start"><a href="https://accounts.shopify.com/store-create?locale=es&language=es&signup_page=https%3A%2F%2Fwww.shopify.com%2Fes%2Fblog%2F117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online&signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">Prueba gratis</a></div></div></div></div></div></div><svg class="sr-only" aria-hidden="true"><defs><linearGradient id="start_svg__a" x1="4" y1="2.5" x2="37.5" y2="36" gradientUnits="userSpaceOnUse"><stop stop-color="#00E392"></stop><stop offset="1" stop-color="#00B4CD"></stop></linearGradient><linearGradient id="manage_svg__a" x1="1" y1="1" x2="39" y2="39" gradientUnits="userSpaceOnUse"><stop stop-color="#1CD9D9"></stop><stop offset="1" stop-color="#70D50E"></stop></linearGradient><linearGradient id="market_svg__a" x1="1" y1="1" x2="39" y2="39" gradientUnits="userSpaceOnUse"><stop stop-color="#EA4EF2"></stop><stop offset="1" stop-color="#29C9FF"></stop></linearGradient><linearGradient id="start_svg__b" x1="4" y1="2.5" x2="37.5" y2="36" gradientUnits="userSpaceOnUse"><stop stop-color="#00E392"></stop><stop offset="1" stop-color="#00B4CD"></stop></linearGradient><linearGradient id="sell_svg__a" x1="1" y1="1" x2="39" y2="39" gradientUnits="userSpaceOnUse"><stop stop-color="#33EDE2"></stop><stop offset="1" stop-color="#6754FF"></stop></linearGradient><clipPath id="white_circle_svg__a"><path fill="#fff" d="M0 0h40v40H0z"></path></clipPath><linearGradient id="paint0_linear_1_569" x1="6.12412" y1="7.32529" x2="16.6923" y2="17.7506" gradientUnits="userSpaceOnUse"><stop offset="0.161933" stop-color="#27293B"></stop><stop offset="0.760531" stop-color="#27293B"></stop></linearGradient><linearGradient id="paint1_linear_1_569" x1="18.4621" y1="6.91041" x2="12.5203" y2="17.2518" gradientUnits="userSpaceOnUse"><stop stop-color="#27293B"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_41_589" x1="7.59808" y1="8.96" x2="28.4853" y2="30.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint1_linear_41_589" x1="18.4622" y1="6.91041" x2="12.7852" y2="12.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_1_568" x1="85.4375" y1="44" x2="-160.562" y2="-57" gradientUnits="userSpaceOnUse"><stop stop-color="white"></stop><stop offset="0.829504" stop-color="white" stop-opacity="0"></stop></linearGradient><radialGradient id="paint1_radial_1_568" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(73.4375 49) rotate(-96.3402) scale(54.3323 72.1138)"><stop stop-color="#3C00BB" stop-opacity="0.72"></stop><stop offset="1" stop-color="white" stop-opacity="0"></stop></radialGradient><radialGradient id="paint2_radial_1_568" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(107.438 44) rotate(-15.5615) scale(82.0061 39.4114)"><stop stop-color="#423EFF" stop-opacity="0.6"></stop><stop offset="0.754349" stop-color="#12C06D" stop-opacity="0"></stop></radialGradient><linearGradient id="paint3_linear_1_568" x1="15.1241" y1="17.3253" x2="25.6923" y2="27.7506" gradientUnits="userSpaceOnUse"><stop offset="0.161933" stop-color="#27293B"></stop><stop offset="0.760531" stop-color="#27293B"></stop></linearGradient><linearGradient id="paint4_linear_1_568" x1="27.4621" y1="16.9104" x2="21.5203" y2="27.2518" gradientUnits="userSpaceOnUse"><stop stop-color="#27293B"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_1_612" x1="85.4375" y1="44" x2="-160.562" y2="-57" gradientUnits="userSpaceOnUse"><stop stop-color="white"></stop><stop offset="0.829504" stop-color="white"></stop></linearGradient><radialGradient id="paint1_radial_1_612" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(73.4375 49) rotate(-99.5942) scale(44.6242 90.7846)"><stop stop-color="#3C00BB" stop-opacity="0.72"></stop><stop offset="1" stop-color="white" stop-opacity="0"></stop></radialGradient><radialGradient id="paint2_radial_1_612" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(107.438 44) rotate(-47.641) scale(98.7905 47.4778)"><stop stop-color="#423EFF" stop-opacity="0.6"></stop><stop offset="0.754349" stop-color="#12C06D" stop-opacity="0"></stop></radialGradient><linearGradient id="paint3_linear_1_612" x1="15.1242" y1="17.3253" x2="25.6923" y2="27.7506" gradientUnits="userSpaceOnUse"><stop offset="0.161933" stop-color="#27293B"></stop><stop offset="0.760531" stop-color="#27293B"></stop></linearGradient><linearGradient id="paint4_linear_1_612" x1="27.4621" y1="16.9104" x2="21.5203" y2="27.2518" gradientUnits="userSpaceOnUse"><stop stop-color="#27293B"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_1_651" x1="85.4375" y1="44" x2="-160.562" y2="-57" gradientUnits="userSpaceOnUse"><stop stop-color="white"></stop><stop offset="0.829504" stop-color="white"></stop></linearGradient><radialGradient id="paint1_radial_1_651" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(73.4375 49) rotate(-99.5942) scale(44.6242 90.7846)"><stop stop-color="#3C00BB" stop-opacity="0.72"></stop><stop offset="1" stop-color="white" stop-opacity="0"></stop></radialGradient><radialGradient id="paint2_radial_1_651" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(107.438 44) rotate(-47.641) scale(98.7905 47.4778)"><stop stop-color="#423EFF" stop-opacity="0.6"></stop><stop offset="0.754349" stop-color="#12C06D" stop-opacity="0"></stop></radialGradient><linearGradient id="paint3_linear_1_651" x1="15.1242" y1="17.3253" x2="25.6923" y2="27.7506" gradientUnits="userSpaceOnUse"><stop offset="0.161933" stop-color="#27293B"></stop><stop offset="0.760531" stop-color="#27293B"></stop></linearGradient><linearGradient id="paint4_linear_1_651" x1="27.4621" y1="16.9104" x2="21.5203" y2="27.2518" gradientUnits="userSpaceOnUse"><stop stop-color="#27293B"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_41_588" x1="-59.2497" y1="-1.6632e-07" x2="-32.4337" y2="99.4491" gradientUnits="userSpaceOnUse"><stop offset="0.000294443" stop-color="#15161B"></stop><stop offset="0.606057" stop-color="#1C1F31"></stop></linearGradient><radialGradient id="paint1_radial_41_588" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(146.438 64) rotate(-172.051) scale(224.154 105.307)"><stop stop-color="#333FB2"></stop><stop offset="0.75924" stop-color="#27293B" stop-opacity="0"></stop></radialGradient><linearGradient id="paint2_linear_41_588" x1="16.5981" y1="18.96" x2="37.4853" y2="40.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_588" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_41_625" x1="-59.2497" y1="-1.6632e-07" x2="-32.4337" y2="99.4491" gradientUnits="userSpaceOnUse"><stop offset="0.000294443" stop-color="#15161B"></stop><stop offset="0.606057" stop-color="#1C1F31"></stop></linearGradient><radialGradient id="paint1_radial_41_625" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(146.438 64) rotate(-172.051) scale(224.154 105.307)"><stop stop-color="#333FB2"></stop><stop offset="0.75924" stop-color="#27293B" stop-opacity="0"></stop></radialGradient><linearGradient id="paint2_linear_41_625" x1="16.5981" y1="18.96" x2="37.4853" y2="40.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_625" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_41_662" x1="-59.2497" y1="-1.6632e-07" x2="-32.4337" y2="99.4491" gradientUnits="userSpaceOnUse"><stop offset="0.000294443" stop-color="#15161B"></stop><stop offset="0.606057" stop-color="#1C1F31"></stop></linearGradient><radialGradient id="paint1_radial_41_662" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(146.438 64) rotate(-172.051) scale(224.154 105.307)"><stop stop-color="#333FB2"></stop><stop offset="0.75924" stop-color="#27293B" stop-opacity="0"></stop></radialGradient><linearGradient id="paint2_linear_41_662" x1="16.5981" y1="18.96" x2="37.4853" y2="40.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_662" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient></defs></svg></header><main role="main" id="main" tabindex="-1" class="focus-visible:outline-none"><div><div class="fixed top-0 left-0 h-[6px] z-50 bg-blog-highlight" style="width:null%"></div><section class="grid grid-cols-full bg-section-light-bg text-section-light-text featured-blogs gap-y-0 pt-36 pb-0" data-section-name="" data-component-name="117328197-como-crear-una-estrategia-de-social-medi" data-viewable-component="true" data-mode="light"><div class="relative overflow-hidden bg-marketingBg" data-component-name="blog-header-banner"><div class="container relative flex flex-col items-center text-center pt-16 tablet-xl:pt-12 pb-12 px-[40px] tablet-xl:px-[130px] desktop:px-[210px]"><p class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-2xl tablet:text-3xl max-w-[680px]">Comienza hoy a vender con Shopify</p><p class="richtext max-w-[680px] text-sm mb-4">Comienza tu prueba gratis de Shopify hoy mismo y, luego, usa estos recursos que te guiarán en cada paso del proceso.</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://accounts.shopify.com/store-create?locale=es&language=es&signup_page=https%3A%2F%2Fwww.shopify.com%2Fes%2Fblog%2F117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online&signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">Comenzar prueba gratis</a><a href="/es" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline hover:ring-1 disabled:hover-ring-0 border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:bg-button-light-secondary-bg-hover hover:border-button-light-secondary-border-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:bg-button-light-secondary-bg-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:bg-button-light-secondary-bg-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled" data-component-name="button" data-mode="light" target="">Más información</a></div></div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] left-[-26px] tablet-xl:left-0 bottom-[-20px] tablet-xl:bottom-[-60px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=400 400w"/><div class="absolute rounded-[15px] overflow-hidden z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] h-[85px] tablet-xl:h-[140px] desktop:h-[180px] right-0 tablet-xl:right-[-20px] desktop:right-[20px] top-[-25px] tablet-xl:top-[-30px] desktop:top-[-40px]"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] bottom-[20px] tablet-xl:bottom-[-50px] desktop:bottom-[-70px] right-[-50px] tablet-xl:right-[-70px] desktop:right-[-100px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/es/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online"/><meta itemProp="dateModified" content="2024-12-12T09:59:27.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-sans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/es/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/es/blog/topics/social-media" class="no-underline hover:text-link-light-hover topic-link">Social Media</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">20 ideas de publicaciones de engagement para vender más</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">Generar interacciones en tus redes sociales no es fácil: toma nota de estas 20 ideas para publicaciones de engagement y comienza a potenciar tu ecommerce.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> por <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/es/blog/authors/shopify-en-español" class="no-underline" itemProp="url"><span itemProp="name">Shopify en español</span></a></span></div><div class="text-body-sm text-shade-50">Se actualizó el <time>12 dic 2024</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0229/0839/articles/IDEASPARAGENEERARENGAGEMENT.png?v=1733997539&originalWidth=1848&originalHeight=782" alt="Gráfico que dice "ideas para generar engagement" a la izquierda y a la derecha hay maquetas de feeds sociales con íconos de corazones simulando "me gusta"." loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0229/0839/articles/IDEASPARAGENEERARENGAGEMENT.png?v=1733997539&originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/s/files/1/0229/0839/articles/IDEASPARAGENEERARENGAGEMENT.png?v=1733997539&originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/s/files/1/0229/0839/articles/IDEASPARAGENEERARENGAGEMENT.png?v=1733997539&originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/s/files/1/0229/0839/articles/IDEASPARAGENEERARENGAGEMENT.png?v=1733997539&originalWidth=1848&originalHeight=782&width=800 800w, https://cdn.shopify.com/s/files/1/0229/0839/articles/IDEASPARAGENEERARENGAGEMENT.png?v=1733997539&originalWidth=1848&originalHeight=782&width=1000 1000w, https://cdn.shopify.com/s/files/1/0229/0839/articles/IDEASPARAGENEERARENGAGEMENT.png?v=1733997539&originalWidth=1848&originalHeight=782&width=1200 1200w, https://cdn.shopify.com/s/files/1/0229/0839/articles/IDEASPARAGENEERARENGAGEMENT.png?v=1733997539&originalWidth=1848&originalHeight=782&width=1400 1400w, https://cdn.shopify.com/s/files/1/0229/0839/articles/IDEASPARAGENEERARENGAGEMENT.png?v=1733997539&originalWidth=1848&originalHeight=782&width=1600 1600w, https://cdn.shopify.com/s/files/1/0229/0839/articles/IDEASPARAGENEERARENGAGEMENT.png?v=1733997539&originalWidth=1848&originalHeight=782&width=1800 1800w"/></div></div><div class="container grid-cols-4 sm:grid-cols-8 md:grid-cols-12 block tablet-xl:grid gap-y-0 gap-x-12"><div class="col-span-4 xs:col-span-12 md:col-span-4 lg:col-span-3 col-start-1 nav-drawer md:pb-20 pt-10 desktop:pt-16" data-component-name="blog-left-sidebar"><nav class="md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:sticky md:pb-6 pr-2"><div class="flex py-5 md:hidden border-y border-shade-20 text-[12px] mb-6 md:mb-0 leading-[20px] font-medium px-6">En esta página<svg viewBox="0 0 20 20" class="w-[20px] h-[20px] ml-auto transition"><path fill-rule="evenodd" d="M5.72 8.47a.75.75 0 0 1 1.06 0l3.47 3.47 3.47-3.47a.75.75 0 1 1 1.06 1.06l-4 4a.75.75 0 0 1-1.06 0l-4-4a.75.75 0 0 1 0-1.06Z"></path></svg></div><div class="mb-4 uppercase hidden md:block">En esta página</div><ul class="relative overflow-auto before:absolute before:inset-y-0 before:left-0 md:before:bg-shade-20 before:w-[1px] before:z-1 my-10 md:mt-0 md:mb-16 hidden md:block"><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#1">¿Qué son las publicaciones de engagement en las redes sociales?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#2">¿Por qué es tan importante el engagement en las redes sociales para una tienda online?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#3">Cómo elegir la red social adecuada según tu negocio</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#4">20 ideas de publicaciones de engagement que puedes usar en tus redes</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#5">El marketing en redes sociales exige un toque creativo</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#6">Preguntas frecuentes sobre publicaciones de engagement en redes sociales</a></li></ul><div class="hidden md:block bg-blog-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">Comienza tu negocio online hoy mismo.</p><p class="richtext font-aktivgroteskextended desktop:leading-7 color-black tracking-[-0.02em] text-2xl mb-9 font-bold">De forma gratuita.</p><a href="https://accounts.shopify.com/store-create?locale=es&language=es&signup_page=https%3A%2F%2Fwww.shopify.com%2Fes%2Fblog%2F117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online&signup_types%5B%5D=paid_trial_experience" class="flex justify-between align-middle font-aktivgroteskextended leading-6 tracking-[-0.0175rem] !no-underline border-b-[1px] border-black group">Prueba gratis<span class="flex justify-center items-center w-6 h-6 ml-4 my-auto [&_svg]:w-6 reduced-motion:group-hover:translate-x-0 transition-all duration-500 will-change-transform group-hover:translate-x-full group-hover:opacity-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M8.00025 15.9998C7.74425 15.9998 7.48825 15.9018 7.29325 15.7068C6.90225 15.3158 6.90225 14.6838 7.29325 14.2928L11.5862 9.99976L7.29325 5.70676C6.90225 5.31576 6.90225 4.68376 7.29325 4.29276C7.68425 3.90176 8.31625 3.90176 8.70725 4.29276L13.7073 9.29276C14.0982 9.68376 14.0982 10.3158 13.7073 10.7068L8.70725 15.7068C8.51225 15.9018 8.25625 15.9998 8.00025 15.9998Z" fill="black"></path></svg></span></a></div></div></nav></div><div class="col-span-4 xs:col-span-12 md:col-span-8 lg:col-span-6 col-start-1"><div id="article-content" class="text-body-base text-shade-70 md:pt-10 desktop:pt-16 [&_h2]:text-t4 [&_h2]:mt-12 [&_h2]:mb-6 [&_h2]:text-black [&_h2]:font-medium [&_.heading--2]:text-t5 [&_.heading--2]:text-black [&_.heading--2]:font-aktivgroteskextended [&_.heading--2]:mb-6 [&_.heading--2]:font-medium [&_h3]:text-t5 [&_h3]:mt-12 [&_h3]:mb-4 [&_h3]:text-black [&_h4]:text-t6 [&_h4]:mt-12 [&_h4]:mb-4 [&_h4]:text-black [&_h5]:text-t7 [&_p]:mb-6 [&_hr]:mb-6 [&_a]:text-black [&_a]:font-medium [&_a]:underline [&_a:hover]:no-underline [&_sup_a]:no-underline [&_sup_a:hover]:underline [&_.marketing-button]:text-white [&_.marketing-button]:no-underline [&_a>img]:mt-3 [&_a>img]:mb-8 [&_a>img]:h-[revert-layer] [&_img]:my-12 [&_a>img]:inline-block [&_figure>img]:mb-0 [&_figure]:mb-12 [&_img]:inline-block [&_ul]:list-disc [&_ul]:space-y-3 [&_ul]:pl-6 [&_ul]:mb-6 [&_ul_li]:pl-4 [&_ol]:list-decimal [&_ol]:space-y-3 [&_ol]:pl-6 [&_ol]:mb-6 [&_ol_li]:pl-4 [&_ol_li::marker]:font-bold [&_iframe]:max-w-full [&_figcaption]:mb-12 [&_figcaption]:text-center [&_figcaption]:text-xs [&_figcaption]:sm:text-sm [&_figcaption]:mt-1 [&_strong]:font-medium [&_strong]:text-black [&_.heading--4]:font-aktivgroteskextended [&_.heading--4]:text-2xl [&_.heading--4]:text-black [&_.heading--4]:font-medium [&_.heading--4]:tracking-[-.02em] [&_iframe]:mt-3 [&_iframe]:mb-9 [&_.container]:m-0 [&_.container]:flex [&_.container]:gap-5 [&_.container]:flex-wrap [&_.green]:text-[green] [&_.red]:text-[red] [&_.pros]:bg-[#eafaea] [&_.pros]:rounded-[10px] [&_.pros]:p-5 [&_.pros_h3]:mt-2 [&_.cons]:bg-[#ffebe6] [&_.cons]:rounded-[10px] [&_.cons]:p-5 [&_.cons_h3]:mt-2 [&_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&_.pros]:flex-[1_0_100%] [&_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&_.cons]:flex-[1_0_100%] [&_.pros_.grid-container]:grid [&_.cons_.grid-container]:grid [&_.grid-container]:gap-[5px] [&_.grid-container]:grid-cols-[15px_auto] [&_.pros_.grid-container]:p-[5px] [&_.cons_.grid-container]:p-[5px] [&_.aspect-video_iframe]:mt-0 article-content [&_.truncated-text]:relative [&_.truncated-text]:max-h-[300px] [&_.truncated-text]:overflow-hidden [&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p>Las redes sociales deberían ser un lugar donde puedas promocionar tu marca y conectar con tus clientes sin gastar un euro. Pero, cada vez más, se están convirtiendo en un espacio de pago, lo que a veces hace difícil justificar esos costes.</p> <p>No solo los <a href="/es/blog/guia-para-hacer-publicidad-en-facebook">anuncios en las redes sociales</a> son importantes; tu contenido orgánico también juega un papel clave. Quieres que tu marca esté siempre presente en la mente de tus clientes y que construyas una relación cercana con ellos. Para conseguirlo, es esencial crear publicaciones de engagement que funcionen de verdad, logrando "me gusta", comentarios y que se compartan.</p> <p>¿Te has quedado sin ideas? Aquí tienes algunas sugerencias de publicaciones que puedes usar para mejorar el engagement en las redes sociales. Adáptalas a tu tienda online.</p><div id="text-cta" class="hidden lg:block"></div> <h2 id="1"><strong>¿Qué son las publicaciones de engagement en las redes sociales?</strong></h2> <p>Las publicaciones de engagement en las redes sociales son aquellos contenidos que compartes para promocionar tu marca, estrechar lazos con tus clientes y crear conexiones más auténticas que, a largo plazo, se traduzcan en ventas. Aunque el objetivo secundario es la conversión, lo principal es fomentar el engagement: conseguir "me gusta", comentarios, que te sigan, se suscriban o compartan tu contenido.</p> <p>En este tipo de publicaciones, puedes emplear tanto estrategias orgánicas como de pago. Las publicaciones pagadas permiten llegar a un público concreto y segmentado, mientras que las orgánicas están dirigidas a quienes ya tienen algún tipo de conexión con tu página o marca.</p> <h2 id="2"><strong>¿Por qué es tan importante el engagement en las redes sociales para una tienda online?</strong></h2> <p>Hay una razón por la que <a href="https://es.statista.com/estadisticas/910289/empresas-que-usaron-medios-sociales-segun-tamano-en-espana/?utm_source=chatgpt.com" rel="nofollow noopener noreferrer" target="_blank">más del 90% de las empresas grandes en España</a> usan redes sociales de algún modo. Si se aprovechan bien, las redes sociales pueden generar enormes beneficios para tu negocio.La clave está en combinar contenido atractivo que fomente relaciones con publicaciones enfocadas en ventas para impulsar las conversiones.</p> <p>Un mayor engagement con tus publicaciones también le indica al algoritmo que tu contenido gusta, aumentando así su visibilidad para otros usuarios. El algoritmo no solo mira cuántos seguidores tienes, sino también cómo interactúan con tus publicaciones.</p> <p>Además de aumentar la visibilidad de tu negocio, las publicaciones de engagement te permiten tener conversaciones reales con tus clientes. Estas interacciones te ofrecen un feedback valioso sobre tu marca, productos, sector e incluso sobre la competencia. Y, como ventaja añadida, son un excelente campo de pruebas para nuevas ideas y estrategias.</p> <h2 id="3"><strong>Cómo elegir la red social adecuada según tu negocio</strong></h2> <p>Hoy en día, hay muchas plataformas de redes sociales populares que puedes tener en cuenta. Entre las más conocidas están Facebook, Instagram, TikTok y Twitter, pero también existen redes menos comunes y especializadas en ciertos sectores que podrías aprovechar.</p> <p>Elegir la plataforma adecuada para tu marca dependerá de tres factores clave: qué estás vendiendo, quién es tu público objetivo y cuáles son tus metas comerciales.</p> <p>Aquí tienes algunos recursos que pueden ayudarte a dar el primer paso:</p> <h3><strong>Facebook</strong></h3> <p>Con más de <a href="https://influencermarketinghub.com/social-media-marketing-benchmark-report/" rel="nofollow noopener noreferrer" target="_blank">2.700 millones de usuarios</a> Facebook te ofrece la posibilidad de llegar a un público enorme. Es una plataforma ideal no solo para conectar con clientes nuevos y actuales, sino también <a href="/es/blog/como-vender-en-facebook-1">para vender directamente a través de ella</a> directamente.</p> <p><strong>Aprende más:</strong> <a href="/es-es/facebook-instagram">Vende en Facebook e Instagram con Shopify</a></p> <p>Eso sí, ten en cuenta que conseguir que tus publicaciones de engagement tengan visibilidad puede ser todo un reto. Facebook se ha convertido en un canal donde, para lograr resultados significativos, es necesario <a href="https://digiday.com/marketing/organic-reach-facebook-dead-advertisers-will-spend-reach-facebooks-feed-purge" rel="nofollow noopener noreferrer" target="_blank"> invertir en anuncios</a>. En otras palabras, incluso si alguien sigue tu página, es probable que no vea tu contenido sin pagar por <a href="/es/blog/guia-para-hacer-publicidad-en-facebook">anuncios en Facebook</a>.</p> <p><strong>Aprende más</strong>: <a href="/es/blog/7-errores-comunes-en-los-anuncios-publicitarios-de-facebook-y-como-corregirlos">7 frecuentes errores en Facebook Ads (y cómo corregirlos)</a></p> <h3><strong>Instagram</strong></h3> <p><a href="/es/blog/marketing-instagram">Instagram</a> es otra plataforma de redes sociales ideal para vender directamente. Por eso, es importante que mantengas una presencia orgánica sólida con publicaciones de engagement. Aunque puedes invertir en <a href="/es/blog/como-hacer-anuncios-publicitarios-en-instagram">anuncios en Instagram</a>, las publicaciones orgánicas, especialmente los vídeos <a href="/es/blog/videos-en-instagram">en formato Reels</a>, tienen un gran potencial para ganar visibilidad.</p> <p>Además, Instagram es perfecto para llegar a consumidores de la Generación Z y <a href="/es/blog/los-millennials-la-clave-para-aumentar-las-ventas">millennials</a>, que representan una gran parte de su base de usuarios. Sin embargo, el número de <a href="https://influencermarketinghub.com/social-media-marketing-benchmark-report/" rel="nofollow noopener noreferrer" target="_blank">usuarios en todos los grupos de edad sigue creciendo</a>, por lo que cada vez más se convierte en un lugar para conectar con consumidores de todas las edades.</p> <h3><strong>X</strong></h3> <p><a href="/es/blog/marketing-twitter">X (antiguo Twitter)</a> es una plataforma de redes sociales menos visual y más centrada en el texto, ideal para compartir contenido atractivo. A diferencia de otros canales, su base de usuarios tiende a ser mayoritariamente masculina y no cuenta con las herramientas de ecommerce que ofrecen Facebook e Instagram. Sin embargo, esto lo convierte en un excelente lugar para enfocarte en publicaciones de engagement, ya que el objetivo principal no suele ser vender directamente.</p> <p>Muchas marcas suelen <a href="https://influencermarketinghub.com/social-media-marketing-benchmark-report/" rel="nofollow noopener noreferrer" target="_blank">publicar en X entre cuatro y cinco veces a la semana</a>.Puedes aprovechar X como un canal de atención al cliente, utilizando publicaciones de engagement para compartir información útil, anunciar actualizaciones importantes, dar buenas noticias sobre tu marca o responder a problemas comunes.</p> <h3><strong>TikTok</strong></h3> <p><a href="/es/blog/como-vender-en-tiktok">TikTok</a> ha ganado popularidad en los últimos años, <a href="https://www.oberlo.com/blog/tiktok-statistics" rel="nofollow noopener noreferrer" target="_blank">particularmente entre los consumidores de la Generación Z</a>. Esta plataforma de vídeos destaca por su enfoque en la autenticidad de los creadores, aunque también ofrece un espacio ideal para que las marcas se sumen. </p> <p>La clave en TikTok es ser auténtico. Aunque en otros canales podrías publicar vídeos pulidos y editados profesionalmente, aquí los usuarios valoran más el contenido espontáneo y natural. En lugar de centrarte en vender, lo importante es conectar con la audiencia, lo que hace de TikTok una excelente plataforma para tus ideas de publicaciones de engagement.</p> <h2 id="4">20 ideas de publicaciones de engagement que puedes usar en tus redes</h2> <ol> <li><a href="#7">Publica contenido interesante con frecuencia</a></li> <li><a href="#8">Muestra testimonios y opiniones de clientes</a></li> <li><a href="#9">Crea contenido en pequeñas dosis para redes sociales</a></li> <li><a href="#10">Comparte contenido informativo con tu audiencia</a></li> <li><a href="#11">Usa GIFs en tus publicaciones</a></li> <li><a href="#12">Enseña lo que hay detrás de las cámaras</a></li> <li><a href="#13">Usa los hashtags adecuados y sé parte de la conversación</a></li> <li><a href="#14">Alinea tus publicaciones con un tema en tendencia</a></li> <li><a href="#15">Usa canciones en tendencia</a></li> <li><a href="#16">Sé cercano</a></li> <li><a href="#17">Comparte contenido que refleje la misión de tu marca</a></li> <li><a href="#18">Recomienda productos relacionados</a></li> <li><a href="#19">Enseña tu local</a></li> <li><a href="#20">Haz una campaña con influencers</a></li> <li><a href="#21">Lanza una encuesta</a></li> <li><a href="#22">Crea cuestionarios y otro contenido interactivo</a></li> <li><a href="#23">Organiza un chat en Twitter o un Instagram Live con tu comunidad</a></li> <li><a href="#24">Fija tus mejores publicaciones en el perfil</a></li> <li><a href="#25">Únete a un grupo de Facebook o crea el tuyo propio</a></li> <li><a href="#26">Organiza una búsqueda del tesoro en Pinterest</a></li> </ol> <h3 id="7"><strong>1. Publica contenido interesante con frecuencia</strong></h3> <p>Si quieres <a href="/es/blog/como-conseguir-seguidores-en-instagram">ganar más seguidores en tus redes</a>, es importante publicar contenido de forma constante. Cada audiencia responde de manera diferente a la frecuencia de las publicaciones, así que prueba para encontrar la cadencia que mejor funcione para tu marca. También puedes analizar cómo se compara tu frecuencia de publicación y tu tasa de engagement con la de tus competidores.</p> <p>Ten en cuenta que tus publicaciones de engagement dependen mucho del algoritmo de la plataforma. Mantener una cadencia constante puede hacer que el algoritmo te perciba como un usuario activo, lo que podría jugar a tu favor. Sin embargo, más importante que la frecuencia es tener un plan claro y un proceso para crear contenido realmente interesante de manera regular. </p> <p>Si no estás seguro de que una publicación será buena, mejor no la publiques: no hay margen para reacciones "neutras".</p> <p>Publicar continuamente puede resultar agotador. Por eso, herramientas como <a href="https://www.hootsuite.com/es" rel="nofollow noopener noreferrer" target="_blank">Hootsuite</a> o <a href="http://buffer.com">Buffer</a> son útiles para planificar y programar tus publicaciones con antelación. Estas herramientas pueden ahorrarte tiempo y facilitar la ejecución de tus estrategias de marketing en las redes sociales.</p> <h3 id="8"><strong>2. Muestra testimonios y opiniones de clientes</strong></h3> <p>Recabar <a href="/es/blog/15375945-por-que-los-duenos-de-tiendas-virtuales-deben-aprovechar-las-resenas-en-linea">reseñas y opiniones de los clientes sobre tus productos y servicios</a> es una excelente estrategia para generar confianza y además te ayuda de paso a conseguir información valiosa que puede ayudarte a aumentar las ventas online.</p> <p><a href="https://apps.shopify.com/yotpo-social-reviews?locale=es">Yotpo</a> es una aplicación disponible para tiendas Shopify que fomenta que los clientes dejen opiniones después de realizar una compra. Todo el proceso está automatizado, por lo que no tendrás que contactar manualmente a cada cliente.</p> <p>Además, puedes conectar las cuentas sociales de tu negocio y compartir las opiniones directamente en tus páginas. Estas opiniones no solo aportan contenido fresco, sino que también ayudan a aumentar el engagement con tu audiencia.</p> <h3 id="9"><strong>3. Crea contenido en pequeñas dosis para redes sociales</strong></h3> <p>Piensa en el contexto en el que la mayoría de los usuarios <a href="/es/blog/herramientas-de-gestion-de-redes-sociales">navegan por las redes sociales</a>. Quizás están en el móvil mientras se desplazan, toman un breve descanso en el trabajo o matan el tiempo esperando a que empiece de nuevo su serie favorita después de los anuncios.</p> <p>Hay algo que todos esos momentos tienen en común: los usuarios de redes sociales suelen estar alternando entre distintas tareas. Por eso, ofrecer contenido en pequeñas dosis es una estrategia eficaz para captar su atención.</p> <p>Por ejemplo, imagina que vendes productos para futbolistas. Si tienes un artículo en tu blog titulado "7 ejercicios de entrenamiento para mejorar tus habilidades en el fútbol", puedes transformarlo en siete piezas de microcontenido para redes sociales, una para cada ejercicio. </p> <p>Esto será mucho más efectivo que tratar de condensar todo el artículo en una sola publicación, ya que las redes sociales están diseñadas para interacciones más breves.</p> <p><strong>Aprende más:</strong> <a href="/es/blog/7-herramientas-de-creacion-de-contenido-gratuitas-que-te-ayudaran-a-obtener-mas-interactividad-en-linea">Cómo crear contenidos para tu tienda online</a></p> <h3 id="10"><strong>4. Comparte contenido informativo con tu audiencia</strong></h3> <p>Destaca como experto en tu sector compartiendo información útil sobre temas relevantes. Por ejemplo, podrías explicar cómo se fabrican las telas de tus diseños, cómo cuidar unas gafas de sol o incluso compartir una receta para preparar con tus utensilios de cocina.</p> <p>Un ejemplo es <a href="https://mysa.wine/" rel="nofollow noopener noreferrer" target="_blank">Mysa Natural Wine</a>, que creó un <a href="https://www.instagram.com/reel/Ch5XA7qNQ47/?igshid=YmMyMTA2M2Y=" rel="nofollow noopener noreferrer" target="_blank">Reel</a> en Instagram para responder a la pregunta de si el vino natural contiene sulfitos. El Reel obtuvo más de 400 "me gusta", 28 comentarios, 12.000 reproducciones, 80 shares y 36 guardados. Además, permitió a la marca iniciar conversaciones más cercanas con clientes potenciales a través de mensajes directos.</p> <div style="text-align: start;"><img style="float: none;" alt="Reel de Instagram de Mysa Wine" src="https://cdn.shopify.com/s/files/1/0229/0839/files/Mysa_Wine_Instagram_Reel.jpg?v=1733997374"></div> <p>Otra idea es mostrar cómo usar los productos, como hizo la marca de miel Mānuka <a href="https://manukora.com/" rel="nofollow noopener noreferrer" target="_blank">Manukora</a> con un <a href="https://www.instagram.com/p/CghliOuJz7J/?hl=en" rel="nofollow noopener noreferrer" target="_blank">video tutorial</a> que enseña cómo añadir su producto a un café herbal o chai. El video consiguió más de 9.600 visualizaciones en Instagram.</p> <div style="text-align: start;"><img style="float: none;" alt="Manukora" src="https://cdn.shopify.com/s/files/1/0229/0839/files/Manukora.jpg?v=1733997347" loading="lazy"></div> <p><strong>Aprende más</strong>: <a href="/es/blog/11-mejores-programas-de-software-de-edicion-de-video-gratis-para-2019">Las 14 mejores plataformas para editar vídeos online</a></p> <h3 id="11"><strong>5. Usa GIFs en tus publicaciones</strong></h3> <p>Muchas redes sociales cuentan con bibliotecas de GIFs animados que puedes aprovechar para tu contenido. Son una forma sencilla y efectiva de generar publicaciones llamativas con poco esfuerzo o inversión de recursos.</p> <p>Un buen ejemplo es la marca de cuidado de la piel <a href="https://www.frankbody.com/" rel="nofollow noopener noreferrer" target="_blank">Frank Body</a>, que utiliza GIFs con frecuencia en <a href="http://www.twitter.com/frank_bod">X</a>. Un vistazo rápido a su feed muestra cómo conectan con su audiencia a través de tuits dinámicos y visualmente atractivos.</p> <div style="text-align: start;"><img style="float: none;" alt="La cuenta de Frank Body" src="https://cdn.shopify.com/s/files/1/0229/0839/files/Frank_Body_Twitter.jpg?v=1733997309" loading="lazy"></div> <h3 id="12"><strong>6. Enseña lo que hay detrás de las cámaras</strong></h3> <p>Independientemente de la plataforma que elijas, compartir lo que ocurre detrás de las cámaras es una forma efectiva de conectar con tu audiencia. Puedes mostrar cómo se fabrica tu producto, hacer un recorrido por tus oficinas o almacén, o enseñar los pasos para montar tu tienda pop-up.</p> <p>La marca de trajes de baño sostenible <a href="http://www.theseea.com">Seea</a> muestra parte de la acción de su almacén a través de Reels de Instagram. Esto también humaniza la marca y muestra a las personas detrás de su equipo de operaciones.</p> <div style="text-align: start;"><img style="float: none;" alt="Seea Instagram" src="https://cdn.shopify.com/s/files/1/0229/0839/files/Seea_Instagram_7f12427c-6b41-40cf-82d2-17bcd1d6e242.jpg?v=1733997276" loading="lazy"></div> <p>La diseñadora <a href="https://terydc.com/" rel="nofollow noopener noreferrer" target="_blank">Tery D’Ciano</a> muestra el proceso creativo detrás de su ropa hecha a mano. Sus publicaciones de engagement en las redes sociales permiten a sus seguidores ver cómo nacen sus productos, haciendo que se sientan más conectados y parte del proceso.</p> <div style="text-align: start;"><img style="float: none;" alt="Tery D'Ciano 1" src="https://cdn.shopify.com/s/files/1/0229/0839/files/Tery_DCiano_1.jpg?v=1733997250" loading="lazy"></div> <h3><strong>7. Usa los #hashtags adecuados y sé parte de la conversación</strong></h3> <p>Los hashtags han organizado gran parte de las redes sociales en torno a conversaciones, facilitando la participación en discusiones y eventos relevantes para tu marca.</p> <p>Eso sí, no todos los canales funcionan igual cuando se trata de hashtags. Aquí tienes algunas recomendaciones basadas en estudios:</p> <ul> <li> <strong>X:</strong> las publicaciones con un solo hashtag bien elegido suelen generar más interacciones que aquellas con tres o más.</li> <li> <strong>Instagram:</strong> las publicaciones, por otro lado, tienen mayor engagement cuando utilizan múltiples <a href="/es/blog/instagram-hashtags-mas-usados">hashtags</a>, incluso 10 o más en una sola publicación</li> <li> <strong>Facebook:</strong> las publicaciones funcionan mejor sin hashtags</li> </ul> <p>Si sabes que se acerca un evento importante, puedes preparar publicaciones de engagement con antelación para estar listo cuando llegue el momento. Cuanto más específico y relevante sea tu contenido, mejor. Por ejemplo, si tienes una marca de moda, podrías hacer una cobertura en vivo comentando los looks de las celebridades en un evento destacado.</p> <p>La mayoría de estos eventos suelen tener hashtags oficiales que puedes usar para unirte a la conversación. Sin embargo, la clave no está en simplemente aprovechar el hashtag, sino en participar de manera auténtica. Aporta contenido significativo y natural que realmente enriquezca la discusión.</p> <h3 id="14"><strong>8. Alinea tus publicaciones con un tema en tendencia</strong></h3> <p>También puedes aumentar el engagement en las redes sociales alineando tus publicaciones con tendencias actuales y relevantes. Estar atento a los hashtags y a las noticias del momento te puede ayudar a encontrar oportunidades para sumar tu voz a una conversación o incluso para hacer una parodia creativa sobre lo que está sucediendo.</p> <p>Algunos temas en tendencia son fáciles de anticipar. Por ejemplo, festividades y eventos importantes son excelentes oportunidades para que las marcas participen. Un buen ejemplo es la marca de moda sostenible <a href="https://kulabysfa.com/" rel="nofollow noopener noreferrer" target="_blank">Kūla</a>, que celebró el Día de la Madre con una publicación de engagement en su feed de Instagram.</p> <div style="text-align: start;"><img style="float: none;" alt="Kula Instagram" src="https://cdn.shopify.com/s/files/1/0229/0839/files/Kula_Instagram.jpg?v=1733997197" loading="lazy"></div> <h3 id="15"><strong>9. Usa canciones en tendencia</strong></h3> <p>Cuando creas Reels de Instagram y <a href="/es/blog/videos-en-instagram">videos</a>, puedes añadir música directamente desde la biblioteca musical de la plataforma. Esa música actúa como una especie de etiqueta compartida por todos los usuarios que utilizan el mismo audio.</p> <p>Cuando alguien hace clic en la canción del Reel, puede explorar un feed con todos los videos que la incluyen. Esto no solo aumenta la visibilidad de tu contenido, sino que también puede ayudarte a potenciar el engagement en las redes sociales.</p> <h3 id="16"><strong>10. Sé cercano</strong></h3> <p>Hoy en día, los consumidores valoran conocer el lado humano de las marcas que apoyan. Las redes sociales son el lugar ideal para mostrar esa faceta más auténtica y conectar con tu audiencia.</p> <p>“A nuestros clientes les encanta ver cómo es nuestro día a día en el trabajo, e incluso lo que hacemos fuera de la oficina. Sé auténtico y deja que te conozcan. Esto ayuda a construir confianza en tu marca y, de forma natural, impulsa más ventas”, dice Jen Greenlees, propietaria y CEO de Sydney So Sweet.</p> <p>Un ejemplo es la propia <a href="https://sydneysosweet.com/" rel="nofollow noopener noreferrer" target="_blank">Sydney So Sweet</a>, una marca de ropa infantil que muestra su lado más humano en Instagram. Han comprobado que los Reels generan más engagement, por lo que crean contenido auténtico y cercano que conecta con su público. </p> <p>“Publicamos vídeos donde nos reímos de nosotros mismos o mostramos momentos reales, como este de nuestra gerente de oficina intentando combinar su ropa con la de su hija”, explica Jen.</p> <div style="text-align: start;"><img style="float: none;" alt="Sydney So Sweet Instagram" src="https://cdn.shopify.com/s/files/1/0229/0839/files/Sydney_So_Sweet_Instagram.jpg?v=1733997148" loading="lazy"></div> <h3 id="17"><strong>11. Comparte contenido que refleje la misión de tu marca.</strong></h3> <p>La <a href="/es/blog/ejemplo-de-vision-y-mision">misión de tu marca</a> debería estar presente en cada comunicación que hagas, incluidas tus publicaciones en las redes sociales. Por eso, crear contenido alineado con los valores y objetivos de tu marca es una excelente manera de generar engagement.</p> <p><a href="https://www.nattybelle.com/" rel="nofollow noopener noreferrer" target="_blank">Natty Belle</a> publicó esta increíble imagen del trabajo de un artista africano. La misión de su marca es reconectar con las raíces ancestrales de su fundadora, y esta publicación refleja perfectamente ese propósito, fortaleciendo su conexión con su audiencia.</p> <div style="text-align: start;"><img style="float: none;" alt="Natty Belle Instagram" src="https://cdn.shopify.com/s/files/1/0229/0839/files/Natty_Belle_Instagram.jpg?v=1733997121" loading="lazy"></div> <h3 id="18"><strong>12. Recomienda productos relacionados</strong></h3> <p>Ofrecer a tus clientes ideas sobre productos que complementen lo que vendes, incluso si no están en tu tienda, es una excelente manera de añadir valor. Esta estrategia funciona especialmente bien en Pinterest, donde puedes crear una colección dedicada a artículos relacionados.</p> <p>Por ejemplo, si tu tienda vende zapatos de senderismo, podrías diseñar una colección con recomendaciones como mochilas, botellas de agua o protector solar. Las marcas que incluyas en tu colección podrían notar el tráfico que generas hacia sus sitios. Si no lo hacen, avísales; podrías animarlas a implementar la misma estrategia y atraer tráfico de vuelta a tu tienda.</p> <p>Con la <a href="https://apps.shopify.com/pinterest?locale=es">aplicación de Pinterest para Shopify</a>, puedes aumentar tu alcance orgánico, publicar Pines de productos fácilmente y mantener tu catálogo actualizado para que los usuarios descubran, guarden y compren directamente desde tu tienda online.</p> <h3 id="19"><strong>13. Enseña tu local</strong></h3> <p>Si tienes una tienda física o vendes al por mayor, utiliza tus redes sociales para compartir contenido sobre tus espacios. Publica fotos y vídeos del exterior, el interior, las exhibiciones de productos, tu equipo o cualquier detalle interesante que pueda captar la atención de los compradores.</p> <p>Un ejemplo es la marca de ropa sostenible <a href="https://kotn.com/" rel="nofollow noopener noreferrer" target="_blank">Kotn</a>, que utiliza TikTok para enseñar sus oficinas y tiendas. Esto no solo recuerda a los clientes que pueden probar y comprar los productos en persona, sino que también humaniza la marca y refuerza la conexión con su audiencia.</p> <div style="text-align: start;"><img style="float: none;" alt="Kotn Tiktok" src="https://cdn.shopify.com/s/files/1/0229/0839/files/Kotn_Tiktok.jpg?v=1733997093" loading="lazy"></div> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing"> <p class="heading--4">Vende más con Instagram Shopping</p> <p>Comienza a añadir productos en tus publicaciones e historias para convertir el engagement en ventas con el canal de ventas de compras en Instagram.</p> <a href="/es-es/facebook-instagram" class="marketing-button marketing-button--small" target="_blank">Comienza a vender en Instagram</a> </div> <h3 id="20"><strong>14. Haz una campaña con influencers</strong></h3> <p>El <a href="/es/blog/marketing-de-influencers">marketing de influencers</a> se ha convertido en una de las estrategias más comunes para promocionar marcas en la actualidad. Si encuentras influencers cuya audiencia sea similar a tu mercado objetivo, puedes colaborar con ellos para crear publicaciones patrocinadas que resalten tus productos y tu marca.</p> <p>Algunos influencers aceptan productos gratis como compensación, mientras que otros prefieren un pago directo, según su alcance y el tipo de colaboración. Es importante que el influencer comparta valores similares a los de tu marca para garantizar una conexión auténtica con la audiencia.</p> <p>Un ejemplo es <a href="https://girlfriend.com/" rel="nofollow noopener noreferrer" target="_blank">Girlfriend Collective</a>, una marca de ropa deportiva, colaboró con una microinfluencer para crear un Reel en Instagram. En el video, la influencer aparece bailando con ropa de la marca.</p> <div style="text-align: start;"><img style="float: none;" alt="Girlfriend Instagram" src="https://cdn.shopify.com/s/files/1/0229/0839/files/Girlfriend_Instagram.jpg?v=1733997063" loading="lazy"></div> <h3 id="21"><strong>15. Lanza una encuesta</strong></h3> <p>Las redes sociales son perfectas para interactuar directamente con tu audiencia a través de encuestas o sondeos. Además, estas interacciones pueden proporcionarte información valiosa sobre tus clientes y tu negocio.</p> <p>Por ejemplo, podrías preguntarles qué diseño o variante de producto les gustaría que lanzaras próximamente. También puedes optar por algo más ligero y menos relacionado con tu producto, como sus programas de televisión favoritos, cómo les gusta pasar su tiempo libre o por aquellos intereses que tengan que ver con tu marca.</p> <h3 id="22"><strong>16. Crea cuestionarios y otro contenido interactivo</strong></h3> <p>En la escuela, la idea de hacer un test no solía gustar. Pero gracias a BuzzFeed, hacer cuestionarios se ha vuelto algo que vuelve a gustar.</p> <p>Este tipo de <a href="/es/blog/13860041-la-estrategia-de-oreo-para-crear-contenido-atractivo-divertido-e-interactivo">contenido interactivo</a> funciona muy bien en las redes sociales, especialmente si consigue que los participantes compartan públicamente sus resultados. Para lograrlo, es necesario diseñar un cuestionario que ofrezca información sobre las personas o sobre sus conocimientos, de manera que se sientan inclinadas a compartirlo como una forma de mostrarse a sí mismas.</p> <p>Si te animas a crear el tuyo, echa un vistazo a <a href="https://www.playbuzz.com/" rel="nofollow noopener noreferrer" target="_blank">Playbuzz</a>, una herramienta gratuita y fácil de usar para crear contenido interactivo.</p> <p><strong>Aprende más</strong>: <a href="/es/blog/como-hacer-sorteo-instagram">¿Cómo hacer un sorteo en Instagram? Guía en 5 pasos</a></p> <h3 id="23"><strong>17. Organiza un chat en Twitter o un Instagram Live con tu comunidad</strong></h3> <p>El engagement es clave para mantener tu marca relevante y visible. Una estrategia muy efectiva para aumentar tus seguidores y fomentar el engagement es organizar un chat en Twitter o un Instagram Live interactivo.</p> <p>Puedes colaborar en un chat o Live ya existente o crear el tuyo propio. Colaborar te permite aprovechar una audiencia establecida, mientras que organizarlo desde cero requerirá un mayor esfuerzo promocional. Con el tiempo, más personas del sector se sumarán, y poco a poco posicionarás tu marca como una referencia en tu nicho.</p> <p><strong>Consejo</strong>: escoge un hashtag relacionado con el evento y anima a tu comunidad a utilizarlo en sus publicaciones. Esto refuerza tu branding, facilita que los participantes se familiaricen con la dinámica y te permite localizar el chat más tarde para recopilar contenido y preparar resúmenes.</p> <h3 id="24"><strong>18. Fija tus mejores publicaciones en el perfil</strong></h3> <p>Cada vez que los usuarios interactúan contigo a través de una publicación en las redes sociales, no solo estás fortaleciendo tu presencia online, sino que también existe la posibilidad de que visiten tu perfil y hagan clic en tu sitio o contenido.</p> <p>Asegúrate de aprovechar todas las herramientas disponibles para que tu perfil refleje lo que quieres comunicar y dirija el tráfico hacia donde más te interesa:</p> <ul> <li>Pon algo llamativo como foto de portada, como una imagen de uno de tus productos o un banner promocional para destacar una venta.</li> <li>Incluye enlaces hacia tu sitio web en tu biografía o perfil.</li> <li>Fija estratégicamente una publicación destacada en la parte superior de tu feed.</li> </ul> <p>Aunque puede ser tentador fijar una publicación sobre un producto o una promoción, también es buena idea destacar publicaciones que hayan tenido buen rendimiento. </p> <p>Estas publicaciones pueden seguir mostrando una audiencia activa, generar retweets, "me gusta" y ser compartidas, en lugar de quedar enterradas debajo del resto del contenido.</p> <p><strong>Aprende más</strong>: <a href="/es/blog/mejor-hora-publicar-instagram">Mejor hora para publicar en Instagram en 2025</a></p> <h3 id="25"><strong>19. Únete a un grupo de Facebook o crea el tuyo propio</strong></h3> <p>Los grupos de Facebook son comunidades online donde los usuarios comparten intereses comunes. Formar parte de un grupo relevante para tu sector y tu cliente objetivo puede ser una gran estrategia para conectar con tu audiencia.</p> <p>La clave está en aportar valor con tu participación, no en entrar directamente a vender tus productos. Con el tiempo, podrás construir relaciones, ganar credibilidad dentro del grupo y despertar el interés natural de otros miembros por lo que ofreces.</p> <p>Si tienes los recursos, crear tu propio grupo de Facebook también puede ser una excelente idea. Por ejemplo, <a href="https://bathetobasics.com/en-ge" rel="nofollow noopener noreferrer" target="_blank">Bath 2 Basics</a> gestiona el <a href="https://www.facebook.com/groups/867199969979452/about/" rel="nofollow noopener noreferrer" target="_blank">grupo de Facebook Lovers of Natural & Organic Skincare</a>, que tiene menos de 300 miembros. Este enfoque les permite interactuar de forma auténtica y cercana con su comunidad, fortalecer relaciones y mantener su marca presente en la mente de los usuarios.</p> <div style="text-align: start;"><img style="float: none;" alt="Grupo de Facebook de Bath 2 Basics" src="https://cdn.shopify.com/s/files/1/0229/0839/files/Bath_2_Basics_Facebook_group.jpg?v=1733996959" loading="lazy"></div> <h3 id="26"><strong>20. Organiza una búsqueda del tesoro en Pinterest</strong></h3> <p>Una búsqueda del tesoro en Pinterest puede ser una forma muy efectiva de <a href="/es/blog/marketing-pinterest">usar Pinterest para mejorar el engagement</a> y captar la atención de tu audiencia.</p> <p>Cómo funciona: colabora con otras marcas o personas y pídeles que fijen una imagen en uno de sus tableros de Pinterest. Cada imagen contendrá una pista que llevará a los participantes a la siguiente imagen de la búsqueda del tesoro.</p> <p>Para empezar, publica un artículo en tu blog explicando la dinámica y añade un enlace a la primera imagen. Los usuarios que sigan todas las pistas y lleguen a la última imagen serán redirigidos a una página oculta donde podrán poner sus datos y participar en el sorteo.</p> <h2 id="5"><strong>El marketing en redes sociales exige un toque creativo</strong></h2> <p>Para que el <a href="/es/blog/ecommerce-y-redes-sociales">marketing en las redes sociales sea efectivo</a>, no basta con programar publicaciones sobre tus productos, automatizar procesos o seleccionar contenido interesante. Lo realmente importante es ir más allá: entender, conectar y responder a tu audiencia y al mundo que les rodea.</p> <p>En un escenario donde muchas marcas utilizan las redes sociales únicamente como un altavoz para promocionar sus productos, destacar requiere construir una conexión auténtica con tu comunidad. Añadir un toque de creatividad y un poco de alegría a su día a día puede marcar la diferencia y hacer que tu marca sea memorable.</p> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">Más información</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/es/blog/como-usar-los-hashtags-para-el-beneficio-de-tu-empresa-en-redes-sociales">Cómo usar los hashtags para el beneficio de tu empresa en redes sociales</a></li><li class="mt-2"><a href="/es/blog/117608709-como-conseguir-mayor-alcance-en-twitter-para-tu-tienda-online">Cómo conseguir mayor alcance en Twitter para tu tienda online</a></li><li class="mt-2"><a href="/es/blog/que-es-quora-y-como-puede-ayudarte-a-impulsar-la-presencia-online-de-tu-negocio">Qué es Quora y cómo puede ayudarte a impulsar la presencia online de tu negocio</a></li><li class="mt-2"><a href="/es/blog/6-sitios-para-comenzar-a-crear-y-compartir-contenido-sin-tener-un-blog">6 sitios para comenzar a crear y compartir contenido sin tener un blog</a></li><li class="mt-2"><a href="/es/blog/17641480-instagram-presenta-sus-nuevas-opciones-para-publicidad-con-enlaces-directos-al-sitio-de-la-marca">Instagram presenta sus nuevas opciones para publicidad con enlaces directos al sitio de la marca</a></li><li class="mt-2"><a href="/es/blog/como-conseguir-seguidores-en-tik-tok">¿Cómo conseguir seguidores en Tik Tok? 9 consejos para el éxito</a></li><li class="mt-2"><a href="/es/blog/instagram-bio-crea-el-texto-perfecto-para-tu-marca">Biografía de Instagram- Crea el texto perfecto para tu marca</a></li><li class="mt-2"><a href="/es/blog/9-profesionales-de-marketing-en-redes-sociales-comparten-sus-mejores-consejos-para-emprendedores">9 profesionales de marketing en redes sociales comparten sus mejores consejos para emprendedores</a></li><li class="mt-2"><a href="/es/blog/claves-para-un-buen-uso-de-twitter">Claves para un buen uso de Twitter</a></li><li class="mt-2"><a href="/es/blog/117662597-guia-para-crear-tiendas-pop-up-capitulo-6-marketing-para-tu-tienda-pop-up-pt-2">Guía para crear tiendas Pop-Up, capítulo 6- Marketing para tu tienda Pop-Up Pt. 2</a></li></ul></div><div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0" id="faq-section"> <div itemscope="" itemtype="https://schema.org/FAQPage"> <h2 id="6">Preguntas frecuentes sobre publicaciones de engagement en redes sociales</h2> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">¿Por qué es tan importante el engagement en las redes sociales?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>El engagement en las redes sociales es esencial para mantener tu marca en un lugar visible, construir relaciones sólidas con tus clientes y llegar a nuevas audiencias. </p> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">¿Se está volviendo cada vez más difícil generar engagement en las redes sociales?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>Sí, conseguir engagement en las redes sociales es cada vez más complicado debido al aumento de la competencia, los cambios constantes en los algoritmos y el enfoque de las plataformas en priorizar ingresos publicitarios.</p> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">¿Cuál es una buena tasa de engagement en las redes sociales?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>Una buena tasa de engagement en las redes sociales es aquella que supera la media. <a href="https://influencermarketinghub.com/social-media-marketing-benchmark-report/" rel="nofollow noopener noreferrer" target="_blank">La tasa promedio de Facebook es del 0,08 %</a>, la de Instagram también es del 0,08 %, en X es de 0,045 %, y <a href="https://www.rivaliq.com/blog/tiktok-benchmark-report/" rel="nofollow noopener noreferrer" target="_blank">en TikTok alcanza el 4,1 %</a>.</p> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">¿Cuál es la mejor plataforma de redes sociales para generar engagement?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>TikTok es la mejor plataforma de redes sociales para el engagement, según las tasas medias de referencia. Sin embargo, la plataforma más adecuada para ti dependerá de las características específicas de tu negocio, que es único.</p> </div> </div> </div> </div> </div></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row justify-between flex-row-reverse"><div class="h-16 w-16 tablet-xl:mr-4 grow-0 shrink-0 bg-[#D9D9D9] rounded-full overflow-hidden flex justify-center items-center text-white text-xl font-extrabold"><div>See</div></div><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> por <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><span itemProp="name">Shopify en español</span></span></div><div class="text-body-sm text-shade-50">Se actualizó el <time>12 dic 2024</time></div></div></div><div class="xs:border-b tablet-xl:border-0 pb-4"><div class="font-bold text-xs font-aktivgroteskextended uppercase mt-4 tablet-xl:mt-0 tablet-xl:text-right">Compartir artículo</div><ul id=":R5ed4ll5:" class="flex gap-4 mt-4" data-component-name="social"><li><a class="block h-9 w-9 fill-black hover:fill-shade-7" aria-describedby="blog-social-icon-facebook-:R5ed4ll5:" href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.shopify.com%2Fes%2Fblog%2F117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-facebook" aria-label="Fuente externa: Facebook (Se abre en una ventana nueva)"><svg viewBox="0 0 30 30"><path d="M15.6 30V19.4h5V15h-5v-3.1c0-1 .6-1.9 1.3-1.9h3.8V5.6h-3.8c-3.1 0-5.6 2.8-5.6 6.3V15H7.5v4.4h3.8v10.1C4.8 27.9 0 22 0 15 0 6.7 6.7 0 15 0s15 6.7 15 15c0 8.1-6.4 14.7-14.4 15z"></path></svg><span id="blog-social-icon-facebook-:R5ed4ll5:" class="sr-only">Facebook</span></a></li><li><a class="block h-9 w-9 fill-black hover:fill-shade-7" aria-describedby="blog-social-icon-twitter-:R5ed4ll5:" href="https://twitter.com/intent/tweet?text=20+ideas+de+publicaciones+de+engagement+para+vender+más&url=https%3A%2F%2Fwww.shopify.com%2Fes%2Fblog%2F117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online&via=Shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-twitter" aria-label="Fuente externa: Twitter (Se abre en una ventana nueva)"><svg viewBox="0 0 19 19"><path fill-rule="evenodd" clip-rule="evenodd" d="M19 9.5C19 14.7467 14.7467 19 9.5 19C4.25329 19 0 14.7467 0 9.5C0 4.25329 4.25329 0 9.5 0C14.7467 0 19 4.25329 19 9.5ZM8.18721 10.0675L3.64633 3.99603H7.14609L10.123 7.97639L13.8073 3.99603H14.8358L10.5825 8.59099L15.379 15.0039H11.8792L8.64689 10.6819L4.6462 15.0039H3.61771L8.18721 10.0675ZM6.76655 4.75353H5.15877L12.2586 14.2464H13.8663L6.76655 4.75353Z"></path></svg><span id="blog-social-icon-twitter-:R5ed4ll5:" class="sr-only">Twitter</span></a></li><li><a class="block h-9 w-9 fill-black hover:fill-shade-7" aria-describedby="blog-social-icon-linkedin-:R5ed4ll5:" href="https://www.linkedin.com/shareArticle?mini=true&source=Shopify&title=20+ideas+de+publicaciones+de+engagement+para+vender+más&url=https%3A%2F%2Fwww.shopify.com%2Fes%2Fblog%2F117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-linkedin" aria-label="Fuente externa: LinkedIn (Se abre en una ventana nueva)"><svg viewBox="0 0 30 30"><path d="M30 15c0 8.3-6.7 15-15 15S0 23.3 0 15 6.7 0 15 0s15 6.7 15 15zM11.3 7.8c0-1.2-1-2.2-2.5-2.2s-2.5.9-2.5 2.2c0 1.2 1 2.2 2.5 2.2s2.5-1 2.5-2.2zm-.7 4.1H6.9v10.6h3.8V11.9zm13.8 5c0-3.4-1.7-5.6-4.4-5.6-1.5 0-2.6.9-3.1 2.3l-.1-1.6H13c0 .4.1 2.5.1 2.5v8.1h3.8V17c0-1.5.7-2.5 1.8-2.5s1.9.6 1.9 2.5v5.6h3.8v-5.7z"></path></svg><span id="blog-social-icon-linkedin-:R5ed4ll5:" class="sr-only">LinkedIn</span></a></li></ul></div></div></div><div class="col-span-4 xs:col-span-12 lg:col-span-3 col-start-1 hidden lg:block relative" data-component-name="blog-right-sidebar"><div class="tablet-xl:pt-10 desktop:pt-16 pb-6 absolute h-full max-h-full tot-0 left-0"><div class="h-full overflow-hidden" id="blog-side-banners-col"><div class="gap-x-1 flex flex-wrap font-bold text-lg text-legacy-gray-90 !font-sans"> por <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><span itemProp="name">Shopify en español</span></span></div><div class="text-body-sm text-shade-50">Se actualizó el <time>12 dic 2024</time></div><div id="blog-side-banners"><div class="mt-[640px] border-t border-shade-30 pt-6 hidden" data-priority="2" data-component-name="blog-CTA-sidebar-email"><p class="richtext text-xl mb-2 font-aktivgroteskextended">Mantente al día con las últimas novedades de Shopify</p><p class="richtext text-sm mb-4">Recibe consejos, inspiración y recursos gratis sobre ecommerce directamente en tu bandeja de entrada.</p><form method="post" action="/es/blog/api/subscribe" data-discover="true"><div id=":Rcrd4ll5:" data-component-name="waitlist-form-input-wrapper" class="[&_input]:rounded-full [&_input]:border-shade-3 [&_input]:mb-1 [&_input]:pl-4 [&_input]:border-solid [&_input]:border [&_input]:border-shade-30 [&_input]:text-xs tablet-xl:[&_input]:text-base [&_div]:text-xs tablet-xl:[&_div]:text-base [&_button]:bg-black [&_button]:text-white [&_button]:h-14 [&_button]:text-lg [&_button]:text-lg [&_button]:hover:bg-[#3f3f46] [&_button]:active:bg-[#71717a]"><label for="email-input-:Rcrd4ll5H1:" class="sr-only">Escribe tu correo electrónico</label><input id="email-input-:Rcrd4ll5H1:" class="text-shade-70 h-14 w-full bg-transparent outline-none placeholder:text-black placeholder:font-normal" type="email" spellcheck="false" autoComplete="email" name="email" placeholder="Escribe tu correo electrónico"/><input type="hidden" name="subscriptionId" value="DE84EF61-2A02-4778-8807-F01B108DE974"/><input type="hidden" name="signup_page" value="/es/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online"/><input type="hidden" name="locale" value="es-US"/><input type="hidden" name="blogHandle" value="blog"/><input type="hidden" name="form_type" value="subscribe"/><div class="hidden sm:block"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py text-button-lg-size border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">Suscribirse</button></div></div><div class="block w-full sm:hidden"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py text-button-lg-size border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">Suscribirse</button></div><input class="sr-only" id=":R75crd4ll5:" name="address" aria-label="address"/></form><p class="richtext text-xs mt-2 text-shade-60">Al introducir tu dirección de correo electrónico, aceptas recibir correos electrónicos de marketing de Shopify.</p></div><div class="font-aktivgroteskextended mt-[640px]" data-priority="0"><p class="richtext text-base uppercase mb-6">publicaciones populares</p><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/es/blog/topics/dropshipping" data-component-name="blog-popular-post-Dropshipping">Dropshipping</a></span><a href="/es/blog/12377277-guia-completa-de-dropshipping" data-component-name="blog-popular-post-12377277-guia-completa-de-dropshipping"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">Dropshipping: ¿qué es y en qué consiste?</span></a></span><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/es/blog/topics/marketing" data-component-name="blog-popular-post-Marketing">Marketing</a></span><a href="/es/blog/45475653-como-encontrar-el-nombre-perfecto-para-tu-nuevo-negocio" data-component-name="blog-popular-post-45475653-como-encontrar-el-nombre-perfecto-para-tu-nuevo-negocio"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">100 ejemplos de nombres de negocios atractivos</span></a></span><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/es/blog/topics/cómo-vender-online" data-component-name="blog-popular-post-Cómo vender online">Cómo vender online</a></span><a href="/es/blog/mejores-productos-para-vender-por-internet" data-component-name="blog-popular-post-mejores-productos-para-vender-por-internet"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">¿Qué vender por Internet? 11 productos TOP para vender online</span></a></span><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/es/blog/topics/cómo-vender-online" data-component-name="blog-popular-post-Cómo vender online">Cómo vender online</a></span><a href="/es/blog/como-iniciar-una-tienda-en-linea-sin-dinero" data-component-name="blog-popular-post-como-iniciar-una-tienda-en-linea-sin-dinero"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">Cómo empezar a hacer dropshipping sin dinero</span></a></span></div><div class="bg-[#EEFAB3] mt-[640px] hidden" data-priority="1" data-component-name="blog-CTA-seasonal-email"><div class="p-4 pb-0"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png" alt="start-free-trial"/></div><div class="p-4"><p class="richtext color-black tracking-[-0.02em] text-2xl font-aktivgroteskextended mb-4 uppercase font-semibold">El punto de venta para cada venta.</p><a href="https://accounts.shopify.com/store-create?locale=es&language=es&signup_page=https%3A%2F%2Fwww.shopify.com%2Fes%2Fblog%2F117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online&signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled text-base" data-component-name="button" target="">Prueba gratis</a><p class="richtext text-[0.625rem] text-black pt-2"></p></div></div><div class="font-aktivgroteskextended mt-[640px]" data-priority="0"><p class="richtext text-base uppercase mb-6">publicaciones populares</p><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/es/blog/topics/dropshipping" data-component-name="blog-popular-post-Dropshipping">Dropshipping</a></span><a href="/es/blog/12424049-guia-completa-de-dropshipping-capitulo-3-como-encontrar-y-trabajar-con-proveedores" data-component-name="blog-popular-post-12424049-guia-completa-de-dropshipping-capitulo-3-como-encontrar-y-trabajar-con-proveedores"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">Cómo conseguir los mejores proveedores de dropshipping: ¡consejos y claves!</span></a></span><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/es/blog/topics/tutoriales-de-shopify" data-component-name="blog-popular-post-Tutoriales de Shopify">Tutoriales de Shopify</a></span><a href="/es/blog/tutorial-shopify" data-component-name="blog-popular-post-tutorial-shopify"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">¿Qué es Shopify y cómo funciona? Guía completa en español</span></a></span><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/es/blog/topics/dropshipping" data-component-name="blog-popular-post-Dropshipping">Dropshipping</a></span><a href="/es/blog/mejores-productos-dropshipping-para-vender-en-paises-hispanohablantes" data-component-name="blog-popular-post-mejores-productos-dropshipping-para-vender-en-paises-hispanohablantes"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">10 mejores productos de Dropshipping para hispanohablantes</span></a></span><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/es/blog/topics/emprender" data-component-name="blog-popular-post-Emprender">Emprender</a></span><a href="/es/blog/como-ganar-dinero-extra" data-component-name="blog-popular-post-como-ganar-dinero-extra"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">¿Cómo ganar dinero? 7 ideas + ejemplos</span></a></span></div></div></div></div></div></div><div itemProp="publisher" itemscope="" itemType="https://schema.org/Organization"><meta itemProp="name" content="Shopify"/><div itemProp="logo" itemscope="" itemType="https://schema.org/ImageObject"><meta itemProp="url" content="https://cdn.shopify.com/assets/images/logos/shopify_logo_black.png"/><meta itemProp="width" content="210"/><meta itemProp="height" content="60"/></div></div></article><div class="py-10 tablet-xl:py-16 overflow-hidden lg:hidden tablet-xl:pt-0 pt-0 [&_h5]:uppercase [&_.popular-posts]:border-t-2"><div class="container"><div class="flex justify-between items-center mb-9"><h5 class="richtext tracking-[-.02em] blog-section-header text-[26px] leading-[30px] tablet:text-[24px] tablet:leading-[32px] font-bold tablet:font-medium">publicaciones populares</h5></div></div><div class="container max-lg:!mr-0"><div class="flex justify-start flex-nowrap max-w-full overflow-x-auto snap-x snap-mandatory gap-x-gutter pr-[var(--margin)] lg:flex-wrap lg:justify-center lg:overflow-hidden lg:gap-y-gutter lg:mb-gutter lg:mx-auto lg:py-4 lg:pr-0"><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-sans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/es/blog/topics/dropshipping" class="no-underline">Dropshipping</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/es/blog/12377277-guia-completa-de-dropshipping" rel="" target="_self">Dropshipping: ¿qué es y en qué consiste?</a></div><p class="richtext text-body-sm font-sans font-normal text-shade-60">2021-12-17</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-sans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/es/blog/topics/marketing" class="no-underline">Marketing</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/es/blog/45475653-como-encontrar-el-nombre-perfecto-para-tu-nuevo-negocio" rel="" target="_self">100 ejemplos de nombres de negocios atractivos</a></div><p class="richtext text-body-sm font-sans font-normal text-shade-60">2023-09-11</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-sans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/es/blog/topics/cómo-vender-online" class="no-underline">Cómo vender online</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/es/blog/mejores-productos-para-vender-por-internet" rel="" target="_self">¿Qué vender por Internet? 11 productos TOP para vender online</a></div><p class="richtext text-body-sm font-sans font-normal text-shade-60">2023-01-10</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-sans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/es/blog/topics/cómo-vender-online" class="no-underline">Cómo vender online</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/es/blog/como-iniciar-una-tienda-en-linea-sin-dinero" rel="" target="_self">Cómo empezar a hacer dropshipping sin dinero</a></div><p class="richtext text-body-sm font-sans font-normal text-shade-60">2016-06-06</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-sans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/es/blog/topics/dropshipping" class="no-underline">Dropshipping</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/es/blog/12424049-guia-completa-de-dropshipping-capitulo-3-como-encontrar-y-trabajar-con-proveedores" rel="" target="_self">Cómo conseguir los mejores proveedores de dropshipping: ¡consejos y claves!</a></div><p class="richtext text-body-sm font-sans font-normal text-shade-60">2023-12-08</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-sans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/es/blog/topics/tutoriales-de-shopify" class="no-underline">Tutoriales de Shopify</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/es/blog/tutorial-shopify" rel="" target="_self">¿Qué es Shopify y cómo funciona? Guía completa en español</a></div><p class="richtext text-body-sm font-sans font-normal text-shade-60">2022-12-22</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-sans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/es/blog/topics/dropshipping" class="no-underline">Dropshipping</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/es/blog/mejores-productos-dropshipping-para-vender-en-paises-hispanohablantes" rel="" target="_self">10 mejores productos de Dropshipping para hispanohablantes</a></div><p class="richtext text-body-sm font-sans font-normal text-shade-60">2021-12-31</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-sans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/es/blog/topics/emprender" class="no-underline">Emprender</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/es/blog/como-ganar-dinero-extra" rel="" target="_self">¿Cómo ganar dinero? 7 ideas + ejemplos</a></div><p class="richtext text-body-sm font-sans font-normal text-shade-60">2023-11-29</p></div></article></div></div><div class="mobile-indicators mt-6 flex justify-center gap-x-2 lg:hidden"><div class="rounded-full box-content w-2 h-2 bg-black w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div></div></div></div><div class="grid md:grid-cols-2"><div class="relative overflow-hidden"><img class="h-full w-full object-cover absolute top-0 left-0 bottom-0" src="https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040" alt="subscription banner" loading="lazy" decoding="async" width="1420" height="1040" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=400 400w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=600 600w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=800 800w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=1000 1000w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=1200 1200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=1400 1400w"/></div><div class="flex bg-black"><div class="text-left desktop:mx-10 self-center py-16 md:py-28 mx-10 md:mx-0 md:px-4 desktop:px-8"><div class="text-left text-section-dark-text [&_span]:font-aktivgroteskextended [&_span]:text-left tablet-xl:[&_span]:text-[40px] [&_span]:leading-[48px] [&_span]:font-medium [&_span]:tracking-normal [&_p]:text-white [&_p]:text-left [&_p]:text-lg [&_p]:leading-[26px] [&_p]:font-normal [&_p]:tracking-tight [&_p]:pb-6" data-mode="dark" data-component-name="heading-group"><span class="richtext text-t2 text-balance" data-component-name="heading" data-viewable-component="true">Mantente al día con las últimas novedades de Shopify</span><p class="richtext text-body-lg opacity-body pt-sm" data-component-name="subhead" data-viewable-component="true">Suscríbete a nuestro blog y recibe consejos, inspiración y recursos gratis sobre ecommerce directamente en tu bandeja de entrada.</p></div><div class="[&_p]:text-left [&_p]:text-xs [&_p]:leading-[18px] [&_p]:pt-xs [&_button]:mt-[3px]" data-mode="dark" data-center="false"><form method="post" action="/es/blog/api/subscribe" class="flex w-full flex-col justify-center sm:w-[406px] [&_button]:bg-[#7BE986] items-start text-white" data-discover="true"><div id=":R3q4ll5:" data-component-name="waitlist-form-input-wrapper" class="box-border flex h-14 w-full justify-between rounded-full border border-shades-60 border-[#52525B] pl-6 pr-1 items-start text-white bg-white"><label for="email-input-:R3q4ll5H1:" class="sr-only">Correo electrónico aquí</label><input id="email-input-:R3q4ll5H1:" class="text-shade-70 h-14 w-full bg-transparent outline-none placeholder:text-black placeholder:font-normal" type="email" spellcheck="false" autoComplete="email" name="email" placeholder="Correo electrónico aquí"/><input type="hidden" name="subscriptionId" value="DE84EF61-2A02-4778-8807-F01B108DE974"/><input type="hidden" name="signup_page" value="/es/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online"/><input type="hidden" name="locale" value="es-US"/><input type="hidden" name="blogHandle" value="blog"/><input type="hidden" name="form_type" value="subscribe"/><div class="hidden sm:block"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py text-button-lg-size border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">Suscribirse</button></div></div><div class="block w-full sm:hidden"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py text-button-lg-size border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">Suscribirse</button></div><input class="sr-only" id=":R1pbq4ll5:" name="address" aria-label="address"/></form><p class="richtext text-body-sm pt-sm sm:w-[406px] w-full items-left text-white">Puedes cancelar la suscripción en cualquier momento. Al introducir tu dirección de correo electrónico, aceptas recibir correos electrónicos de marketing de Shopify.</p></div></div></div></div></section><div class="relative overflow-hidden bg-blog-bannerBg py-10 tablet-xl:py-20" data-component-name="cta-footer-banner"><div class="container relative flex flex-col items-center text-center py-10 tablet-xl:py-16"><span class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-[28px] tablet-xl:text-[42px] desktop:text-[48px] max-w-[600px] tablet-xl:mb-6 leading-[36px] tablet-xl:leading-[46px] desktop:leading-[56px]">Vende donde sea con Shopify</span><p class="richtext max-w-[680px] text-body-base tablet-xl:text-body-lg mb-2 tablet-xl:mb-9">Aprende donde sea. Prueba Shopify gratis y descubre todas las herramientas y los servicios que necesitas para comenzar, gestionar y hacer crecer tu negocio.</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://accounts.shopify.com/store-create?locale=es&language=es&signup_page=https%3A%2F%2Fwww.shopify.com%2Fes%2Fblog%2F117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online&signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py text-button-lg-size border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">Comenzar prueba gratis</a></div></div><p class="richtext text-sm mt-2">Prueba Shopify gratis, sin tarjeta de crédito.</p></div></div></div><div class="hidden -top-24 mb-lg [&_label]:text-sm [&_label]:text-white mt-sm mr-sm gap-xl"></div></main><footer class="relative flex flex-col font-sans bg-black text-white" data-component-name="footer" data-viewable-component="true"><section class="container flex flex-col gap-16 py-16 my-0 sm:justify-start sm:pb-16 md:flex-row md:flex-nowrap md:justify-between md:pb-20 md:py-20 md:gap-20 xl:w-full bg-black text-white" data-section-name="footer" data-section-index="1" data-component-name="footer" data-viewable-component="true"><div class="min-w-[100px]"><svg fill="none" role="img" viewBox="0 0 56 64" class="h-[44px]" height="64" data-component-name="shopify-logo"><title>Logo de Shopify</title><g clip-path="url(#clip0_198_267)"><path d="M37.7102 7.42882C37.7102 7.42882 37.0044 7.6296 35.8448 7.98098C35.6432 7.32843 35.3407 6.57549 34.9374 5.77235C33.6266 3.26255 31.6604 1.90725 29.3414 1.90725C29.1901 1.90725 29.0389 1.90725 28.8372 1.95745C28.7868 1.85706 28.686 1.80686 28.6356 1.70647C27.6273 0.602155 26.3165 0.100194 24.7537 0.15039C21.7288 0.250783 18.7039 2.40921 16.284 6.27431C14.5699 8.9849 13.2591 12.3982 12.9062 15.0586C9.42764 16.1127 7.00774 16.8657 6.95733 16.9159C5.19282 17.468 5.1424 17.5182 4.94075 19.1747C4.7895 20.4296 0.151367 55.7676 0.151367 55.7676L38.2647 62.3433V7.37862C37.9623 7.37862 37.811 7.42882 37.7102 7.42882ZM28.8876 10.1394C26.8711 10.7418 24.6528 11.4445 22.485 12.0971C23.09 9.73784 24.2999 7.37862 25.7115 5.82255C26.2661 5.27039 27.0223 4.61784 27.8794 4.21627C28.7364 6.02333 28.9381 8.48294 28.8876 10.1394ZM24.7537 2.20843C25.4595 2.20843 26.0644 2.35902 26.5686 2.66019C25.7619 3.06176 24.9553 3.71431 24.1991 4.46725C22.2833 6.52529 20.8213 9.73784 20.2163 12.7998C18.4014 13.352 16.5865 13.9041 14.9228 14.4061C16.0319 9.58725 20.1155 2.30882 24.7537 2.20843ZM18.9056 29.8163C19.1072 33.0288 27.6273 33.7316 28.1314 41.3112C28.4843 47.2845 24.9553 51.3504 19.8634 51.6516C13.7129 52.0531 10.3351 48.439 10.3351 48.439L11.6459 42.9174C11.6459 42.9174 15.0237 45.4774 17.746 45.2767C19.5105 45.1763 20.1659 43.7206 20.1155 42.7167C19.8634 38.5002 12.9062 38.7512 12.4525 31.8241C12.0492 26.0014 15.8807 20.1284 24.3503 19.5763C27.6273 19.3755 29.291 20.1786 29.291 20.1786L27.3752 27.4069C27.3752 27.4069 25.2074 26.4029 22.6362 26.6037C18.9056 26.8547 18.8552 29.2139 18.9056 29.8163ZM30.9042 9.53706C30.9042 8.03117 30.7026 5.87274 29.9968 4.06568C32.3158 4.51745 33.4249 7.07745 33.9291 8.63353C33.0216 8.88451 32.0133 9.18568 30.9042 9.53706Z" fill="white"></path><path d="M39.4238 62.2429L55.254 58.3276C55.254 58.3276 48.448 12.4986 48.3976 12.1974C48.3472 11.8963 48.0951 11.6955 47.8431 11.6955C47.591 11.6955 43.1545 11.5951 43.1545 11.5951C43.1545 11.5951 40.4321 8.98488 39.4238 7.98096V62.2429Z" fill="white"></path><path d="M29.2498 20.2129L27.3148 27.4286C27.3148 27.4286 25.1548 26.4426 22.5898 26.6218C18.8098 26.8459 18.8098 29.2213 18.8098 29.8039C19.0348 33.0308 27.5398 33.7479 28.0348 41.3221C28.3948 47.2829 24.8848 51.3613 19.7548 51.6751C13.6348 51.9888 10.2598 48.4034 10.2598 48.4034L11.5648 42.8907C11.5648 42.8907 14.9848 45.4454 17.6848 45.2661C19.4398 45.1765 20.1148 43.6975 20.0248 42.7115C19.7548 38.4986 12.8248 38.7675 12.3748 31.8207C12.0148 25.9944 15.8398 20.1232 24.2998 19.5854C27.5848 19.3613 29.2498 20.2129 29.2498 20.2129Z" fill="black"></path></g><defs><clipPath id="clip0_198_267"><rect width="225" height="64" fill="white"></rect></clipPath></defs></svg></div><div class="md:block md:justify-end"><div class="flex flex-col flex-wrap gap-12 gap-x-4 md:gap-20 md:gap-x-16 sm:grid sm:max-h-fit sm:grid-cols-3 lg:grid-cols-4 max-h-[92rem] sm:max-h-[75rem]"><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="shopify"><h2 class="text-base font-bold text-white">Shopify</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/es/acerca-de-nosotros" aria-label="Acerca de nosotros" data-component-name="acerca-de-nosotros">Acerca de nosotros</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/careers" aria-label="Empleos" data-component-name="empleos">Empleos</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopifyinvestors.com/home/default.aspx" aria-label="Fuente externa: Inversionistas" data-component-name="inversionistas">Inversionistas</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopify.com/news" aria-label="Fuente externa: Prensa y medios" data-component-name="prensa-y-medios">Prensa y medios</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/es/partners" aria-label="Partners" data-component-name="partners">Partners</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/es/afiliados" aria-label="Afiliados" data-component-name="afiliados">Afiliados</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/legal" aria-label="Legal" data-component-name="legal">Legal</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopifystatus.com/" aria-label="Fuente externa: Estado del servicio" data-component-name="estado-del-servicio">Estado del servicio</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="atenci-n-al-cliente"><h2 class="text-base font-bold text-white">Atención al cliente</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://help.shopify.com/es/questions" aria-label="Fuente externa: Atención al cliente para comerciantes" data-component-name="atenci-n-al-cliente-para-comerciantes">Atención al cliente para comerciantes</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://help.shopify.com/es/" aria-label="Fuente externa: Centro de ayuda" data-component-name="centro-de-ayuda">Centro de ayuda</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopify.com/partners/directory" aria-label="Fuente externa: Contrata a un partner" data-component-name="contrata-a-un-partner">Contrata a un partner</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://academy.shopify.com?itcat=brochure&itterm=global-footer" aria-label="Fuente externa: Shopify Academy" data-component-name="shopify-academy">Shopify Academy</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://community.shopify.com/c/Comunidad-de-Shopify-ES/ct-p/es?utm_campaign=footer&utm_content=es&utm_medium=web&utm_source=shopify" aria-label="Fuente externa: Comunidad de Shopify" data-component-name="comunidad-de-shopify">Comunidad de Shopify</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="desarrolladores"><h2 class="text-base font-bold text-white">Desarrolladores</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev" aria-label="Fuente externa: Shopify.dev" data-component-name="shopify-dev">Shopify.dev</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev/api" aria-label="Fuente externa: Documentación de API" data-component-name="documentaci-n-de-a-p-i">Documentación de API</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://devdegree.ca" aria-label="Fuente externa: Dev Degree" data-component-name="dev-degree">Dev Degree</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="productos"><h2 class="text-base font-bold text-white">Productos</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shop.app" aria-label="Fuente externa: Shop" data-component-name="shop">Shop</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/es/plus" aria-label="Shopify Plus" data-component-name="shopify-plus">Shopify Plus</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.linkpop.com/es" aria-label="Fuente externa: Linkpop" data-component-name="linkpop">Linkpop</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/es/enterprise" aria-label="Shopify para empresas" data-component-name="shopify-para-empresas">Shopify para empresas</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="soluciones"><h2 class="text-base font-bold text-white">Soluciones</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/es/online" aria-label="Creador de tiendas online" data-component-name="creador-de-tiendas-online">Creador de tiendas online</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/es/website/builder" aria-label="Creador de sitios web" data-component-name="creador-de-sitios-web">Creador de sitios web</a></li></ul></div></div></div></section><section class="border-t my-0 container max-sm:mx-0 xl:w-full border-white border-opacity-20 bg-inherit" data-section-name="footer" data-section-index="2" data-component-name="footer" data-viewable-component="true"><div class="flex flex-col items-center justify-center gap-4 py-8 sm:items-start sm:gap-8 lg:flex-row lg:justify-between lg:gap-10 bg-black text-white"><div class="mt-1 flex w-full flex-col items-center justify-center sm:flex-row sm:items-start sm:justify-start sm:gap-8 lg:gap-14"><div class="relative hidden sm:block" data-click-outside="dismiss" data-component-name="regions"><button aria-controls="regionSelector" aria-expanded="false" aria-haspopup="true" class="bg-transparent mx-auto md:inline-block py-3 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="Navegación por región. Actual: Español (Intl.)"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">Español (Intl.)</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="w-128 absolute bottom-[calc(100%+5em)] z-50 rounded-lg leading-8 bg-black text-white shadow-soft-dark-2xl inset-x-0" id="regionSelector" data-component-name="region-selector" style="display:none"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/es/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online?country=us&lang=es" data-component-name="es-0" aria-current="true">Español (Intl.)<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca/blog/social-media-marketing-strategy?country=ca&lang=en" lang="en-CA" data-component-name="en-CA-1" aria-current="false">Canada (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/uk/blog/social-media-marketing-strategy?country=gb&lang=en" lang="en-GB" data-component-name="en-GB-2" aria-current="false">United Kingdom</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/au/blog/social-media-marketing-strategy?country=au&lang=en" lang="en-AU" data-component-name="en-AU-3" aria-current="false">Australia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/id/blog/social-media-marketing-strategy?country=id&lang=en" lang="en-ID" data-component-name="en-ID-4" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nz/blog/social-media-marketing-strategy?country=nz&lang=en" lang="en-NZ" data-component-name="en-NZ-5" aria-current="false">New Zealand</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/za/blog/social-media-marketing-strategy?country=za&lang=en" lang="en-ZA" data-component-name="en-ZA-6" aria-current="false">South Africa</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ng/blog/social-media-marketing-strategy?country=ng&lang=en" lang="en-NG" data-component-name="en-NG-7" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ph/blog/social-media-marketing-strategy?country=ph&lang=en" lang="en-PH" data-component-name="en-PH-8" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/sg/blog/social-media-marketing-strategy?country=sg&lang=en" lang="en-SG" data-component-name="en-SG-9" aria-current="false">Singapore</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/hk/blog/social-media-marketing-strategy?country=hk&lang=zh" lang="en-HK" data-component-name="en-HK-10" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ie/blog/social-media-marketing-strategy?country=ie&lang=en" lang="en-IE" data-component-name="en-IE-11" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/my/blog/social-media-marketing-strategy?country=my&lang=en" lang="en-MY" data-component-name="en-MY-12" aria-current="false">Malaysia</a></li></ul></div></div><div class="relative block sm:hidden" data-click-outside="dismiss" data-component-name="regions"><div aria-hidden="true" class="fixed top-0 left-0 z-50 h-full w-full text-[1.1428571429em] will-change-auto transition-opacity motion-reduce:transition-none bg-black pointer-events-none opacity-0"></div><button class="bg-transparent mx-auto md:inline-block py-3 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="Navegación por región. Actual: Español (Intl.)"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">Español (Intl.)</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="webkit-overflow-scrolling-touch fixed overflow-hidden z-[999] box-content will-change-auto w-full inset-0 mt-16 rounded-t-lg leading-[3rem] duration-300 ease-in-out motion-reduce:animation-none motion-reduce:transition-none bg-black text-white shadow-soft-dark-2xl invisible translate-y-full" id="mobileRegionSelector" aria-label="Navegación por región" aria-modal="true" role="dialog"><div class="border-shade-30 border-b"><div class="flex items-center justify-between px-5 py-4"><h3 class="text-lg font-medium">País/región</h3><button class="h-[1.2em] w-[1.2em] fill-current" type="button" data-component-name="region-selector-close"><svg viewBox="0 0 20 20" aria-label="Cerrar navegación por región" class="h-[1.2em] w-[1.2em] fill-current fill-white"><path d="m11.414 10 6.293-6.293a1 1 0 0 0-1.414-1.414L10 8.586 3.707 2.293a1 1 0 0 0-1.414 1.414L8.586 10l-6.293 6.293a1 1 0 0 0 1.414 1.414L10 11.414l6.293 6.293a.996.996 0 0 0 1.414 0 1 1 0 0 0 0-1.414L11.414 10z"></path></svg></button></div></div><div class="h-full overflow-y-scroll pb-4"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/es/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online?country=us&lang=es" data-component-name="es-0" aria-current="true">Español (Intl.)<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca/blog/social-media-marketing-strategy?country=ca&lang=en" lang="en-CA" data-component-name="en-CA-1" aria-current="false">Canada (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/uk/blog/social-media-marketing-strategy?country=gb&lang=en" lang="en-GB" data-component-name="en-GB-2" aria-current="false">United Kingdom</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/au/blog/social-media-marketing-strategy?country=au&lang=en" lang="en-AU" data-component-name="en-AU-3" aria-current="false">Australia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/id/blog/social-media-marketing-strategy?country=id&lang=en" lang="en-ID" data-component-name="en-ID-4" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nz/blog/social-media-marketing-strategy?country=nz&lang=en" lang="en-NZ" data-component-name="en-NZ-5" aria-current="false">New Zealand</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/za/blog/social-media-marketing-strategy?country=za&lang=en" lang="en-ZA" data-component-name="en-ZA-6" aria-current="false">South Africa</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ng/blog/social-media-marketing-strategy?country=ng&lang=en" lang="en-NG" data-component-name="en-NG-7" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ph/blog/social-media-marketing-strategy?country=ph&lang=en" lang="en-PH" data-component-name="en-PH-8" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/sg/blog/social-media-marketing-strategy?country=sg&lang=en" lang="en-SG" data-component-name="en-SG-9" aria-current="false">Singapore</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/hk/blog/social-media-marketing-strategy?country=hk&lang=zh" lang="en-HK" data-component-name="en-HK-10" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ie/blog/social-media-marketing-strategy?country=ie&lang=en" lang="en-IE" data-component-name="en-IE-11" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/my/blog/social-media-marketing-strategy?country=my&lang=en" lang="en-MY" data-component-name="en-MY-12" aria-current="false">Malaysia</a></li></ul></div></div></div><ul class="flex flex-col items-center flex-wrap sm:flex-row sm:items-start gap-x-8 md:gap-x-10" data-component-name="bottom-nav"><li class="font-semi-medium mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="/es/legal/terminos" data-component-name="t-rminos-del-servicio">Términos del servicio</a></li><li class="font-semi-medium mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="/es/legal/privacidad" data-component-name="pol-tica-de-privacidad">Política de privacidad</a></li><li class="font-semi-medium mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="/es/sitemap" data-component-name="mapa-del-sitio">Mapa del sitio</a></li></ul></div><ul class="flex gap-4 md:gap-6" data-component-name="social"><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.facebook.com/shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-facebook" aria-label="Fuente externa: Facebook (Se abre en una ventana nueva)"><svg viewBox="0 0 30 30"><path d="M15.6 30V19.4h5V15h-5v-3.1c0-1 .6-1.9 1.3-1.9h3.8V5.6h-3.8c-3.1 0-5.6 2.8-5.6 6.3V15H7.5v4.4h3.8v10.1C4.8 27.9 0 22 0 15 0 6.7 6.7 0 15 0s15 6.7 15 15c0 8.1-6.4 14.7-14.4 15z"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://twitter.com/shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-twitter" aria-label="Fuente externa: Twitter (Se abre en una ventana nueva)"><svg viewBox="0 0 19 19"><path fill-rule="evenodd" clip-rule="evenodd" d="M19 9.5C19 14.7467 14.7467 19 9.5 19C4.25329 19 0 14.7467 0 9.5C0 4.25329 4.25329 0 9.5 0C14.7467 0 19 4.25329 19 9.5ZM8.18721 10.0675L3.64633 3.99603H7.14609L10.123 7.97639L13.8073 3.99603H14.8358L10.5825 8.59099L15.379 15.0039H11.8792L8.64689 10.6819L4.6462 15.0039H3.61771L8.18721 10.0675ZM6.76655 4.75353H5.15877L12.2586 14.2464H13.8663L6.76655 4.75353Z"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.youtube.com/user/shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-youtube" aria-label="Fuente externa: YouTube (Se abre en una ventana nueva)"><svg viewBox="0 0 30 30"><path d="M30 15c0 8.3-6.7 15-15 15S0 23.3 0 15 6.7 0 15 0s15 6.7 15 15zm-5.6 0c0-6.9 0-6.9-9.4-6.9s-9.4 0-9.4 6.9 0 6.9 9.4 6.9 9.4 0 9.4-6.9zm-11.9-3.7 6.3 3.8-6.3 3.8v-7.6z"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.instagram.com/shopify/" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-instagram" aria-label="Fuente externa: Instagram (Se abre en una ventana nueva)"><svg viewBox="0 0 18 18"><path clip-rule="evenodd" d="M9 0c5 0 9 4 9 9s-4 9-9 9-9-4-9-9 4-9 9-9zM6.7 3.5h4.7c1.8 0 3.2 1.4 3.2 3.1v4.7c0 1.7-1.4 3.1-3.2 3.1H6.7c-1.8 0-3.2-1.4-3.2-3.1V6.7c0-1.8 1.4-3.2 3.2-3.2zM9 6.2c1.6 0 2.9 1.3 2.9 2.9S10.6 12 9 12s-3-1.3-3-2.9 1.3-2.9 3-2.9zm0 1.2c.9 0 1.7.8 1.7 1.7 0 .9-.8 1.7-1.7 1.7-.9 0-1.7-.8-1.7-1.7 0-.9.7-1.7 1.7-1.7zm2.8-1.7c.3 0 .6.2.6.6 0 .3-.2.6-.6.6-.3 0-.6-.2-.6-.6 0-.4.3-.6.6-.6zm-4.6-1h3.7c1.4 0 2.5 1.1 2.5 2.5v3.7c0 1.4-1.1 2.5-2.5 2.5H7.2c-1.4 0-2.5-1.1-2.5-2.5V7.2c-.1-1.4 1.1-2.5 2.5-2.5z" fill-rule="evenodd"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.tiktok.com/@shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-tiktok" aria-label="Fuente externa: TikTok (Se abre en una ventana nueva)"><svg viewBox="0 0 30 30"><path fill-rule="evenodd" clip-rule="evenodd" d="M15 30C23.2843 30 30 23.2843 30 15C30 6.71573 23.2843 0 15 0C6.71573 0 0 6.71573 0 15C0 23.2843 6.71573 30 15 30ZM17.9679 11.937C19.1423 12.7643 20.551 13.2076 21.9952 13.2041V10.3838C21.2138 10.3841 20.4497 10.1579 19.7979 9.73365C19.3398 9.44298 18.9467 9.06336 18.6427 8.61802C18.3387 8.17268 18.1302 7.67098 18.0299 7.1436C17.9873 6.90737 17.9669 6.66779 17.9689 6.42789H15.0829V17.7069C15.0829 18.2146 14.92 18.7094 14.6173 19.1206C14.3146 19.5317 13.8877 19.8382 13.3975 19.9962C12.9073 20.1543 12.3789 20.1558 11.8878 20.0006C11.3966 19.8454 10.9679 19.5414 10.6627 19.1321C10.3576 18.7227 10.1916 18.2289 10.1886 17.7211C10.1856 17.2134 10.3456 16.7177 10.6458 16.3048C10.946 15.8919 11.3711 15.583 11.8604 15.4221C12.3496 15.2612 12.878 15.2566 13.37 15.409V12.5068C12.2944 12.3595 11.1987 12.539 10.2295 13.0213C9.26031 13.5037 8.46383 14.2658 7.94658 15.2058C7.42933 16.1458 7.21597 17.2188 7.33504 18.2814C7.4541 19.344 7.89992 20.3455 8.61286 21.1519C9.3258 21.9583 10.2719 22.5312 11.3246 22.794C12.3772 23.0568 13.4863 22.997 14.5035 22.6225C15.5207 22.2479 16.3975 21.5766 17.0166 20.6983C17.6357 19.82 17.9676 18.7766 17.9679 17.7075V11.937Z"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.linkedin.com/company/shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-linkedin" aria-label="Fuente externa: LinkedIn (Se abre en una ventana nueva)"><svg viewBox="0 0 30 30"><path d="M30 15c0 8.3-6.7 15-15 15S0 23.3 0 15 6.7 0 15 0s15 6.7 15 15zM11.3 7.8c0-1.2-1-2.2-2.5-2.2s-2.5.9-2.5 2.2c0 1.2 1 2.2 2.5 2.2s2.5-1 2.5-2.2zm-.7 4.1H6.9v10.6h3.8V11.9zm13.8 5c0-3.4-1.7-5.6-4.4-5.6-1.5 0-2.6.9-3.1 2.3l-.1-1.6H13c0 .4.1 2.5.1 2.5v8.1h3.8V17c0-1.5.7-2.5 1.8-2.5s1.9.6 1.9 2.5v5.6h3.8v-5.7z"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.pinterest.com/shopify/" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-pinterest" aria-label="Fuente externa: Pinterest (Se abre en una ventana nueva)"><svg viewBox="0 0 30 30"><path d="M15 30c-1.5 0-2.9-.2-4.3-.6.6-.9 1.2-2 1.5-3.2.2-.7 1-4.1 1-4.1.5 1 2 1.9 3.7 1.9 4.8 0 8.1-4.4 8.1-10.3 0-4.4-3.8-8.6-9.5-8.6-7.1-.1-10.6 5-10.6 9.3 0 2.6 1 4.9 3.1 5.7.3.1.7 0 .8-.4.1-.2.2-.9.3-1.2.1-.4 0-.5-.2-.8-.6-.7-1-1.6-1-3 0-3.8 2.8-7.2 7.4-7.2 4 0 6.2 2.5 6.2 5.8 0 4.3-1.9 8-4.8 8-1.6 0-2.7-1.3-2.4-2.9.5-1.9 1.3-4 1.3-5.3 0-1.2-.7-2.3-2-2.3-1.6 0-2.9 1.7-2.9 3.9 0 1.4.5 2.4.5 2.4S9.5 24 9.3 25.3c-.3 1.1-.4 2.4-.3 3.5-5.3-2.4-9-7.7-9-13.8C0 6.7 6.7 0 15 0s15 6.7 15 15-6.7 15-15 15z"></path></svg></a></li></ul></div></section></footer></div><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/entry.client-CR8yS8Fw.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/components-BDSIm7oN.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageData-BRwiAhL6.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageLayout-DuI0_dqi.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Provider-N5SMzmT8.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/SideBySide-C4UsTr4C.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Section-BLZy7Gg_.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/HeadingGroup-CZcEuRjR.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/SectionHeader-Dim46N_r.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Image-D4-_D2HW.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/root-CNXCYmlv.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/preload-font-CMst6Y7l.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/layout-CfPFekYy.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-DTStTZ2v.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/meta-B5XuLiPm.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/article-Dxo-ol0B.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-Cm4ZPFll.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/NavigationSearch-Da3Ljs3U.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/AuthorImage-C3HDbWXv.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogCard-BIFWIr3n.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/style-B-8j1MsZ.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-Cs9nQPfb.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/partnersHelpers-BlRjfC34.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Modal-DIyIa9up.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useIntlLocale-CaFHYnUC.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Conversion-C1ORiHE7.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/ArticleCarousel-BE7Ct8XZ.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogSubNav-CRG39Vv_.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/LatestSection-Di6_qlM-.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogConversion-DNwOuFXD.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useBlogPageTitle-BKvHVdH1.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/usePushState-CCW7Nldc.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Link-CAGpz--T.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useFormAttributionTracking-CguE_VAu.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Conversion-DazN9eAq.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useCopyWithCitationCb-D62fz8pS.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-DWrI3SHy.js"/><script>window.__remixContext = {"basename":"/","future":{"v3_fetcherPersist":true,"v3_relativeSplatPath":true,"v3_throwAbortReason":true,"v3_routeConfig":false,"v3_singleFetch":false,"v3_lazyRouteDiscovery":true,"unstable_optimizeDeps":false},"isSpaMode":false,"state":{"loaderData":{"root":{"globalTranslations":{"en":{"global":{"argoPlaceholder":"2","ariaLabels":{"close":"Close","carousel":{"name":"carousel","slide":"slide","xOfY":"{x} of {y}","play":"Play carousel","pause":"Pause carousel"},"footer":{"regionsNav":"Region Navigation","regionsClose":"Close Region Navigation","newWindow":"Opens an external site in a new window"},"header":{"mobileNavMenu":"Menu","mainNav":"Main","secondaryNav":"Related pages","skipToContent":"Skip to Content"},"headerLight":{"dismissIcon":"Dismiss banner"},"learnMore":"Learn more about {title}","link":{"external":"External source: ","newWindow":" (Opens in a new window)","label":"{{external}}{{title}}{{newWindow}}"},"logoGroup":"Logos","modal":{"close":"Close modal","pip":"Picture in picture"},"next":"Next","previous":"Previous","current":"Current","pagination":{"previous":"Previous page","next":"Next page"},"shopifyLogo":"Shopify logo","shopifyPartnersLogo":"Shopify partners logo","testimonial":{"controls":"Navigate testimonials","plural":"Testimonials","next":"Next Testimonial","previous":"Previous Testimonial","play":"Play Testimonial","pause":"Pause Testimonial"},"videoModal":"video","video":{"play":"Play video","pause":"Pause video","mute":"Mute video","unmute":"Unmute video"}},"incentivesPromoBanner":{"gpv_acquisition_incentive_flag":"Join today and get up to \u003ca id=\"showTermsLink\" target=\"_blank\" data-component-name=\"sales-bonus-terms\" href=\"{{incentiveTerms}}\"/ style=\"color: inherit; font-weight: normal\"\u003e$5,000 in cash rebates\u003c/a\u003e on your first six months of sales","retail":{"spRateTermsLink":"\u0026nbsp\u003ca id=\"spIncentivesTermsLink\" target=\"_blank\" class=\"!font-normal\" target=\"_blank\" data-component-name=\"sp-incentive-terms\" href=\"{{incentiveTerms}}\"/\u003eTerms apply\u003c/a\u003e","subscriptionIncentive":"Special offer: get 6 months of POS Pro for {{incentivePrice}}/month","spRateIncentive":"Get {{rate}}% card rates on up to {{gpvLimit}} USD of in-person sales during your first {{length}} months.","spRateIncentiveTerms":"Terms apply","cardReaderDiscountIncentive":"Get a free card reader when you pick a plan.","cardReaderDiscountIncentiveTerms":"Terms apply"}},"cookiesNotice":{"acceptAllButtonText":"Accept all","activeConsentContentHtml":"We use cookies (and other similar technologies) for many purposes, including to improve your experience on our site and for ads and analytics. Click \"Accept all\" to accept these uses. Read more in our \u003ca href=\"{{legalCookiesPath}}\"\u003eCookie Policy\u003c/a\u003e.","buttonText":"OK","contentHtml":"Shopify uses cookies to provide necessary site functionality and improve your experience. By using our website, you agree to our \u003ca href=\"{{legalPrivacyPath}}\"\u003ePrivacy Policy\u003c/a\u003e and our \u003ca href=\"{{legalCookiesPath}}\"\u003eCookie Policy\u003c/a\u003e.","rejectAllButtonText":"Reject all"},"countries":{"au":"Australia","be":"Belgium","br":"Brazil","ca":"Canada","cn":"China","co":"Colombia","cz":"Czech Republic","dk":"Denmark","en":"USA","es":"Spain","de":"Germany","fi":"Finland","fr":"France","gb":"UK","hk":"Hong Kong SAR","id":"Indonesia","ie":"Ireland","in":"India","it":"Italy","jp":"Japan","kr":"Korea","my":"Malaysia","mx":"Mexico","ng":"Nigeria","nl":"Netherlands","no":"Norway","nz":"New Zealand","ph":"Philippines","pl":"Poland","pt":"Portugal","se":"Sweden","sg":"Singapore","th":"Thailand","tr":"Turkey","tw":"Taiwan","us":"USA","vn":"Vietnam","za":"South Africa"},"languages":{"cs":"Czech","da":"Danish","de":"German","en":"English","es":"Spanish","fi":"Finnish","fr":"French","it":"Italian","ja":"Japanese","ko":"Korean","nb":"Norwegian Bokmål","nl":"Dutch","pl":"Polish","pt":"Portuguese","pt-PT":"Portuguese Portugal","sv":"Swedish","th":"Thai","tr":"Turkish","vi":"Vietnamese","zh-Hans":"Chinese Simplified","zh-Hant":"Chinese Traditional"},"downloadApp":{"androidAlt":"Get the Shopify app on Google Play","androidUrl":"https://shopify.com/install/android","iosAlt":"Download the Shopify app on the Apple App Store","iosUrl":"https://shopify.com/install/mobile","qrCodeAlt":"QR code to download from","qrTitle":"Scan to install"},"downloadposApp":{"androidAlt":"Get the Shopify POS Mobile app on Google Play","androidUrl":"https://play.google.com/store/apps/details?id=com.shopify.pos","iosAlt":"Download the Shopify POS Mobile app on the Apple App Store","iosUrl":"https://apps.apple.com/us/app/shopify-point-of-sale-pos/id686830644","qrCodeAlt":"QR code to download from","qrTitle":"Scan or click below to install"},"forms":{"fields":{"country":{"label":"Country","placeholder":"Select one","error":"Please select a country"}}},"globalNav":{"applyText":"Apply for early access","applyTextPlain":"Apply for access","getStarted":"Get started","headerPdfCta":"Download document","headerPdfCtaLink":"https://cdn.shopify.com/static/Shopify-Guide_PDF.pdf","homeUrl":"{{home}}","loginGetStartedText":"Log in to get started","loginText":"Log in","loginUrl":"/login","signinText":"Sign in","signupText":"Start free trial","signupTextFree":"Sign up free","signupTextPlain":"Sign up","searchText":"Search","searchPlaceholder":"Type something you're looking for","searchPlaceholderMobile":"Search","signUpButtonText":"Get in touch","sharedBottomBar":{"shopify":"Shopify","shopifyDesc":"Platform for entrepreneurs \u0026 SMBs","plus":"Plus","plusDesc":"A commerce solution for growing digital brands","enterprise":"Enterprise","enterpriseDesc":"Solutions for the world’s largest brands"},"edition":"Winter ’25 Edition"},"showLess":"Show less","showMore":"Show more","home":"{{home}}","learnMore":"Learn more","plans":{"pricingFaqAnswerWithDiscount":"We offer a 25% discount for yearly subscriptions if you choose the Basic, Shopify, or Advanced plans. If you choose a 3-year Shopify Plus plan, we offer a monthly discount and lower online variable platform fees."},"sell":{"header":"Explore your options","title":"Apps that help you sell {{vertical}}","subheading":"Some popular apps other merchants use","seeRecommendedApps":"See more recommended apps","by":"By {{partner}}"},"shopify":"Shopify","pagination":{"page":"Page"},"signup":{"buttonText":"Start free trial","plusButtonText":"Get in touch","buttonText_fr":"Launch your store","label":"Email address","placeholder":"Enter your email address","disclaimerHtml":"Try Shopify free for {{trialLength}} days, no credit card\u0026nbsp;required. By entering your email, you agree to receive marketing emails\u0026nbsp;from\u0026nbsp;Shopify.","disclaimerNoLengthHtml":"No credit card required. By entering your email, you agree to receive marketing emails\u0026nbsp;from\u0026nbsp;Shopify.","testimonialButtonText":"Try Shopify free for {{trialLength}} days","freeTrialCtaHtml":"Try Shopify for free, and explore all the tools and services you need to start, run, and grow your\u0026nbsp;business.","signupPaidTrialPromo":{"default_one":"Get {{trialLength}} days free then 1 month for {{paidTrialAmount}}.","default_other":"Start for free, then get your first {{count}} months for {{paidTrialAmount}}/mo.","disclaimer":"By entering your email, you agree to receive marketing emails\u0026nbsp;from\u0026nbsp;Shopify.","disclaimerNoEmail_one":"Don’t have a Shopify store? \u003ca href=\"{{deeplinkFreeTrial}}\" data-component-name=\"{{deeplinkFreeTrialName}}\"\u003eStart free, then get your first month for {{paidTrialAmount}}.\u003c/a\u003e","disclaimerNoEmail_other":"Don’t have a Shopify store? \u003ca href=\"{{deeplinkFreeTrial}}\" data-component-name=\"{{deeplinkFreeTrialName}}\"\u003eStart for free, then get your first {{count}} months for {{paidTrialAmount}}/mo.\u003c/a\u003e"}},"social":{"facebook":{"text":"Facebook","url":"https://www.facebook.com/shopify","url_de":"https://www.facebook.com/shopifyDE","url_jp":"https://www.facebook.com/ShopifyJP"},"twitter":{"text":"Twitter","url":"https://twitter.com/shopify","url_jp":"https://twitter.com/ShopifyJP"},"youtube":{"text":"YouTube","url":"https://www.youtube.com/user/shopify","url_de":"https://www.youtube.com/c/ShopifyDeutsch","url_fr":"https://www.youtube.com/c/ShopifyFrançais","url_it":"https://www.youtube.com/c/ShopifyItaliano","url_jp":"https://www.youtube.com/c/ShopifyJapan","url_nl":"https://www.youtube.com/c/ShopifyNederlands","url_br":"https://www.youtube.com/c/ShopifyBrasil"},"instagram":{"text":"Instagram","url":"https://www.instagram.com/shopify/"},"tiktok":{"text":"TikTok","url":"https://www.tiktok.com/@shopify"},"linkedin":{"text":"LinkedIn","url":"https://www.linkedin.com/company/shopify"},"pinterest":{"text":"Pinterest","url":"https://www.pinterest.com/shopify/","url_jp":"https://www.pinterest.com/shopifyjp/"},"email":{"text":"Email","url":"mailto:"}},"tableOfContents":"Table of Contents","totalApps":6000,"totalThemes":70,"supportedLanguages":50,"totalGateways":100,"totalStores":1700000,"uptime":99.98,"waitlistForm":{"errors":{"general":"Something went wrong, try again later","emailFormat":"Email is formatted incorrectly"},"successMessage":"Done","placeholder":"Enter your email address","buttonText":"Signup"},"editionsEyebrow":{"text":"Shopify Editions | Winter ’25 is live"},"sectionErrorBoundary":{"message":"This content is not loading due to a technical problem"},"nav":{"about":"About Shopify","academy":"Shopify Academy","allFeatures":"All features","allProducts":"All Products","allProductsDescription":"Explore all Shopify products \u0026 features","appStore":"Find business apps","appStoreDescription":"Shopify app store","b2b":"Sell wholesale \u0026 direct","b2bDescription":"Business-to-business (B2B)","balance":"Balance","banking":"Banking","billPay":"Bill Pay","blog":"Blog","blogEnterprise":"Enterprise Blog","blogMerchants":"Merchant Blog","blogRetail":"Retail Blog","borrowing":"Borrowing","branding":"Branding","brandingDescriptionV2":"Build your brand from scratch","brandingFlyoutDescription":"Look professional and help customers connect with your business","build":"Build","burst":"Free stock photos","businessEncyclopedia":"Business encyclopedia","businessFunding":"Secure business funding","businessFundingDescription":"Shopify Capital","businessGrowth":"Business growth","businessGrowthDescription":"Scale your business","businessNameGenerator":"Business name generator ","businessPlanTemplate":"Business plan template","businessTypes":"Business Types","buyButton":"Buy Button","buyButtonDescription":"Transform an existing website or blog into an online store","buyButtonSubnav":"Explore Buy Button","capital":"Capital","capitalLoansAndCashAdvances":"Large retailer funding","capitalSmallBusiness":"Small business funding","cdiscount":"Cdiscount","changelog":"Changelog","changelogDescription":"Your source for recent updates","checkout":"Checkout","checkoutDescription":"Provide fast, smooth checkout experiences","checkoutDescriptionV2":"World-class checkout","checkoutV2":"Check out customers","commerceComponents":"Enterprise","commerceComponentsDescription":"Solutions for the world's largest brands","community":"Community","communityEvents":"Community Events","compareToPlus":"Compare to Plus","compass":"Business courses","compassDescription":"Learn from proven experts","calculator":"Cost calculator","credit":"Credit","ctaAlt":"Free Trial","docs":"Docs","customerInsights":"Know your audience","customerInsightsDescription":"Gain customer insights","customization":"Customization","domains":"Domains","domainsAndHosting":"Own your site domain","domainsAndHostingDescription":"Domains \u0026 hosting","dropshipping":"Dropshipping","ecommerce":"Online store","ecommerceDescription":"Online store editor","ecommerceSeo":"Ecommerce SEO","ecommerceSeoDescription":"Improve your search ranking","ecommerceV2":"Create your website","editions":"Editions","editionsAll":"All Editions","editionsAllDescription":"Archive of past Shopify Editions","editionsCurrent":"Summer ’24 Edition","editionsLast":"Winter ’25 Edition","editionsLastDescription":"The latest 150+ product updates","emailMarketing":"Email marketing","encyclopedia":"Encyclopedia","essentialTools":"Essential tools","examples":"Examples","exchange":"Websites for sale","experts":"Experts","facebook":"Facebook Shops","facebookAds":"Facebook Ads","facebookInstagram":"Facebook \u0026 Instagram","faq":"FAQ","features":"Features","financesManagement":"Manage your finances \u0026 access funding","financesManagementDescription":"Shopify Finance","flow":"Ecommerce automation","flowDescription":"Shopify Flow","flowV2":"Automate your business","forums":"Shopify Community","founderStories":"Founder stories","founderStoriesDescription":"Learn from successful merchants","fraudProtection":"Fraud Protection","freeBusinessTools":"Explore free business tools","freeBusinessToolsDescription":"Tools to run your business","freeTools":"Free tools","fulfillment":"Fulfillment","fulfillmentDescription":"Shopify Fulfillment Network","fulfillmentV2":"Outsource fulfillment \u0026 returns","getStarted":"Start free trial","getInTouch":"Get in touch","google":"Google","googleSmart":"Google","googleYoutube":"Google \u0026 Youtube","guides":"Guides","hardware":"Hardware","hardwareStore":"Hardware store","helpAndSupport":"Help and support","helpAndSupportDescription":"Get 24/7 support","helpCenter":"Help Center","howToGuides":"How-to guides","howToGuidesDescription":"Read in-depth business guides","impressumGenerator":"Impressum-Generator","inbox":"Business chat","inboxDescription":"Turn browsers into buyers","inboxDescriptionV2":"Shopify Inbox","inboxV2":"Chat with customers","instagram":"Instagram","installments":"Installments","internationalSales":"International sales","internationalSalesDescription":"Sell globally","inventoryOrderManagement":"Manage your stock \u0026 orders","inventoryOrderManagementDescription":"Inventory \u0026 order management","joinNow":"Join Now","learn":"Learn","lending":"Lending","linkInBioTool":"Link in bio tool","login":"Log in","logoMaker":"Logo maker","manage":"Manage","manageEverything":"Manage everything","manageYourBusiness":"Manage your business","manageYourBusinessDescription":"Track sales, orders \u0026 analytics","market":"Market","marketDescription":"Market your business","marketDescriptionV2":"Reach \u0026 retain customers","marketing":"Marketing","marketingAutomation":"Marketing automation","marketingDescription":"Build a marketing plan","marketingTools":"Marketing tools","marketingToolsDescription":"Ads, email campaigns, and more","marketplaces":"Online marketplaces","markets":"International commerce","marketsDescription":"Reach buyers in new markets with international selling tools","measureYourPerformance":"Measure your performance","measureYourPerformanceDescription":"Analytics and Reporting","midMarket":"Mid-market","migrateToShopify":"Migrate to Shopify","migrateToShopifyDescription":"Compare to other platforms","mobileApp":"Mobile app","mobileAppDescription":"Respond in real time","moneyManagement":"Get paid faster","moneyManagementDescription":"Shopify Balance","more":"More","newsroom":"Newsroom","newsroomDescription":"All company news and press releases","onlineFlyoutDescription":"Find a domain, explore stock images, and amplify your brand","onlinePresence":"Online presence","onlineStoreDescription":"Sell online with an ecommerce website","omnichannel":"Omnichannel selling","orderManagementAndFulfillment":"Order management and delivery","overview":"Overview","partners":"Partners","payments":"Payment processing","paymentsDescription":"Set up forms of payment","paymentsOverview":"Overview","paymentsV2":"Accept online payments","pillarDropdownCta":"Get started","ping":"Shopify Ping","plus":"Plus","plusPricing":"Plus Pricing","podcasts":"Podcasts","pointOfSale":"Point of Sale","pointOfSaleDescription":"Point of Sale (POS)","pointOfSaleV2":"Sell in person","popularTopics":"Popular topics","pos":"Shopify POS","posPricing":"POS Pricing","posSystemSmallBusiness":"Small business POS","posMultiStore":"Multi-store POS","posInventorySystem":"POS inventory system","posAndroid":"Android POS","posIpad":"iPad POS","posApp":"POS App","posSoftware":"POS Software","pricing":"Pricing","pricingOverview":"Pricing overview","productSourcing":"Product sourcing","productSourcingDescription":"Find products to sell","productsToSell":"Products to sell","qrCodeGenerator":"QR code generator","rakuten":"Rakuten","research":"Research","resources":"Resources","retail":"Retail POS","retailDescription":"Sell at retail locations, pop-ups, and beyond","salesChannels":"Sales channels","salesChannelsDescription":"Reach millions of shoppers and boost sales","salesChannelsDescriptionV2":"Channels for social \u0026 marketplaces","salesChannelsV2":"Sell across channels","segmentation":"Customer groups","sell":"Sell","sellEverywhere":"Sell everywhere","sellOnline":"Sell online","sellOnlineDescription":"Grow your business online","sellYourProducts":"Sell your products","sellYourProductsDescription":"Sell online or in person","shipping":"Shipping","shippingDescription":"Fulfill orders faster","shippingDescriptionV2":"Shopify Shipping","shippingV2":"Ship orders faster","inventoryDescription":"Inventory management","shop":"Shop","shopPay":"Shop Pay","shopifyBlog":"Shopify blog","shopifyBlogDescription":"Business strategy tips","shopifyCaseStudies":"Case Studies","shopifyCaseStudiesDescription":"Learn from successful merchants","shopifyComparison":"Shopify comparison","shopifyComparisonDescription":"Comparison with other platforms","shopifyMigration":"Migrate to Shopify","shopifyMigrationDescription":"Migration checklists, guides and tools","shopifyDevelopers":"Shopify Developers","shopifyDevelopersDescription":"Build with Shopify's powerful APIs","shopifyEditions":"Shopify Editions","shopifyEditionsDescription":"New, innovative Shopify products","shopifyEmail":"Nurture customers","shopifyEmailDescription":"Shopify Email","shopifyFinance":"Shopify Finance","shopifyGold":"Enterprise","shopifyOnlineStore":"Shopify Online store","shopifyPlus":"Enterprise","shopifyPlusDescription":"A commerce solution for growing digital brands","shopifyPointOfSale":"Shopify Point of Sale","shopifySite":"shopify.com","shopifyVsBigCommerce":"Shopify vs. BigCommerce","shopifyVsSalesforce":"Shopify vs. Salesforce","shopifyVsSquare":"Shopify vs. Square","signup":"Sign up","social":"Social media","socialDescription":"Social media integrations","socialMediaStrategy":"Social media strategy","socialMediaStrategyDescription":"Turn social into sales","socialV2":"Market across social","solutions":"Solutions","staffManagement":"Staff management","start":"Start","startYourBusiness":"Start your business","startYourBusinessDescription":"Build your brand","stockPhotography":"Stock photography","storeSetup":"Store set up","storeSetupDescription":"Use Shopify’s powerful features to start selling","storeThemes":"Store themes","storeThemesDescription":"Customize your store","successStories":"Success stories","tax":"Tax","termLoans":"Term Loans","themeStore":"Theme store","themes":"Themes","tiktok":"TikTok","upgradeToPlus":"Upgrade to Plus","videos":"Videos","walmart":"Walmart Marketplace","waysToSell":"Ways to sell","webAddress":"Domain name","websiteBuilder":"Website Builder","whatIsShopify":"What is Shopify?","whatIsShopifyDescription":"How our commerce platform works","whatsNew":"What’s new","youtube":"YouTube"},"footer":{"about":"About","aboutShopify":"About Shopify","accessibility":"Accessibility","affiliateProgram":"Affiliate Program","affiliates":"Affiliates","apiDocs":"API Documentation","appDemo":"App Demo","appDeveloperProgram":"App Developers","appStore":"App Store","ar":"Shopify AR","blog":"Blog","blogTopics":"Blog Topics","brand":"Brand","buildBlack":"Build Black","buildNative":"Build Native","businessNameGenerator":"Business Name Generator ","burst":"Free Stock Photos","buyButton":"Buy Button","capital":"Capital","careers":"Careers","commerceComponents":"Commerce Components","company":"Company","companyInfo":"Company Info","contact":"Contact","contactShopify":"Contact Shopify","countrySelect":"Change your country or region.","countrySelectHeading":"Country/region","devDegree":"Dev Degree","developers":"Developers","documentation":"Shopify Help Center","domainNames":"Domain Names","domains":"Domains","dropshipping":"Dropshipping Business","ecommerce":"Online Store","ecommerceHosting":"Ecommerce Hosting","ecommerceSoftware":"Ecommerce Software","economicGrowth":"Economic Growth","email":"Email","examples":"Examples","experts":"Shopify Partners","featureTour":"Website Builder","features":"Features","forums":"Shopify Community","fulfillment":"Fulfillment","gaming":"Gaming","globalImpact":"Global Impact","hardware":"Hardware","hatchful":"Hatchful","heading":"More resources","helpCenter":"Help Center","hireAnExpert":"Hire a Partner","investors":"Investors","leadership":"Leadership","legal":"Legal","linkpop":"Linkpop","logoGenerator":"Logo Maker","managePrivacy":"Manage Privacy","merchantSupport":"Merchant Support","mobileCommerce":"Mobile Commerce","onlineStore":"Ecommerce Website","onlineStoreBuilder":"Online Store Builder","partnerProgram":"Partner Program","partners":"Partners","payments":"Payments","phoneNumber":"1-888-329-0139","platform":"Platform","pointOfSale":"Point of Sale","posFeatures":"Features","posSoftware":"POS Software","pressAndMedia":"Press and Media","pressReleases":"Press Releases","privacyChoices":"Privacy Choices","privacyPolicy":"Privacy Policy","products":"Products","research":"Research","resources":"Support","sellInStore":"Point of Sale","sellOnline":"Sell Online","sellOnlineTour":"Online Retail","serviceStatus":"Service Status","setUp":"Setup","sfn":"Shopify Fulfillment Network","shipping":"Shipping","shop":"Shop","shopPay":"Shop Pay","shopify":"Shopify","shopifyAcademy":"Shopify Academy","shopifyEvents":"Shopify Events","shopifyExperts":"Shopify Partners","shopifyForEnterprise":"Shopify for Enterprise","shopifyGold":"Enterprise","shopifyLite":"Shopify Lite","shopifyPlus":"Shopify Plus","shoppingCart":"Shopping Cart","sitemap":"Sitemap","social":"Social","socialImpact":"Social Impact","solutions":"Solutions","storeDesign":"Themes","storeThemes":"Store Themes","support":"24/7 support","supportLimited":"Customer Support","sustainability":"Sustainability","termsOfService":"Terms of Service","themeStore":"Theme Store","themeSupport":"Theme Support","themes":"Themes","tools":"Free Tools","topics":"Topics","trustSealsAccessibilityText":"Use Shopify with confidence. Our platform has been assessed and certified by:","video":"Video","videoTutorials":"Video Tutorials"}}},"en-SG":{"global":{}},"es":{"global":{"argoPlaceholder":"2","ariaLabels":{"close":"Cerrar","carousel":{"name":"carrusel","slide":"diapositiva","xOfY":"{x} de {y}","play":"Iniciar carrusel","pause":"Pausar carrusel"},"footer":{"regionsNav":"Navegación por región","regionsClose":"Cerrar navegación por región","newWindow":"Abre un sitio web externo en una nueva ventana"},"header":{"mobileNavMenu":"Menú","mainNav":"Principal","secondaryNav":"Páginas relacionadas","skipToContent":"Ir al contenido"},"headerLight":{"dismissIcon":"Descartar banner"},"learnMore":"Más información sobre {title}","link":{"external":"Fuente externa: ","newWindow":" (Se abre en una ventana nueva)","label":"{{external}}{{title}}{{newWindow}}"},"logoGroup":"Logos","modal":{"close":"Cerrar modal","pip":"Imagen superpuesta"},"next":"Siguiente","previous":"Anterior","current":"Actual","pagination":{"previous":"Página anterior","next":"Página siguiente"},"shopifyLogo":"Logo de Shopify","shopifyPartnersLogo":"Logo de Shopify Partners","testimonial":{"controls":"Revisa los testimonios","plural":"Testimonios","next":"Testimonio siguiente","previous":"Testimonio anterior","play":"Reproducir testimonio","pause":"Pausar testimonio"},"videoModal":"video","video":{"play":"Reproducir video","pause":"Pausar video","mute":"Silenciar video","unmute":"Reactivar sonido del video"}},"incentivesPromoBanner":{"gpv_acquisition_incentive_flag":"Únete hoy y obtén hasta \u003ca id=\"showTermsLink\" target=\"_blank\" data-component-name=\"sales-bonus-terms\" href=\"{{incentiveTerms}}\"/ style=\"color: inherit; font-weight: normal\"\u003eUSD 5.000 de descuentos en efectivo\u003c/a\u003e en tus primeros seis meses de ventas","retail":{"spRateTermsLink":"\u0026nbsp\u003ca id=\"spIncentivesTermsLink\" target=\"_blank\" class=\"!font-normal\" target=\"_blank\" data-component-name=\"sp-incentive-terms\" href=\"{{incentiveTerms}}\"/\u003eSe aplican términos\u003c/a\u003e","subscriptionIncentive":"Oferta especial: obtenga 6 meses de POS Pro por {{incentivePrice}}/mes","spRateIncentive":"Obtenga tarifas de tarjetas del {{rate}}% por hasta un valor de USD {{gpvLimit}} en ventas en persona durante sus primeros {{length}} meses.","spRateIncentiveTerms":"Se aplican términos","cardReaderDiscountIncentive":"Obtén un lector de tarjetas gratis cuando selecciones un plan.","cardReaderDiscountIncentiveTerms":"Se aplican términos"}},"cookiesNotice":{"acceptAllButtonText":"Aceptar todas","activeConsentContentHtml":"Usamos cookies (y otra tecnología similar) para muchos fines, como para mejorar tu experiencia en el sitio, para anuncios y para informes y estadísticas. Haz clic en \"Aceptar\" para aceptar estos usos. Lee nuestra \u003ca href=\"{{legalCookiesPath}}\"\u003ePolítica de cookies\u003c/a\u003e para obtener más información.","buttonText":"Aceptar","contentHtml":"Shopify utiliza cookies para que el sitio tenga las funcionalidades necesarias y para mejorar tu experiencia. Al usar nuestro sitio web, aceptas nuestra \u003ca href=\"{{legalPrivacyPath}}\"\u003ePolítica de privacidad\u003c/a\u003e y nuestra \u003ca href=\"{{legalCookiesPath}}\"\u003ePolítica de cookies\u003c/a\u003e.","rejectAllButtonText":"Rechazar todas"},"countries":{"au":"Australia","be":"Bélgica","br":"Brasil","ca":"Canadá","cn":"China","co":"Colombia","cz":"República Checa","dk":"Dinamarca","en":"EE. UU.","es":"España","de":"Alemania","fi":"Finlandia","fr":"Francia","gb":"Reino Unido","hk":"RAE de Hong Kong","id":"Indonesia","ie":"Irlanda","in":"India","it":"Italia","jp":"Japón","kr":"Corea","my":"Malasia","mx":"México","ng":"Nigeria","nl":"Países Bajos","no":"Noruega","nz":"Nueva Zelanda","ph":"Filipinas","pl":"Polonia","pt":"Portugal","se":"Suecia","sg":"Singapur","th":"Tailandia","tr":"Turquía","tw":"Taiwán","us":"EE. UU.","vn":"Vietnam","za":"Sudáfrica"},"languages":{"cs":"Checo","da":"Danés","de":"Alemán","en":"Inglés","es":"Español","fi":"Finlandés","fr":"Francés","it":"Italiano","ja":"Japonés","ko":"Coreano","nb":"Bokmål","nl":"Holandés","pl":"Polaco","pt":"Portugués","pt-PT":"Portugués de Portugal","sv":"Sueco","th":"Tailandés","tr":"Turco","vi":"Vietnamita","zh-Hans":"Chino simplificado","zh-Hant":"Chino tradicional"},"downloadApp":{"androidAlt":"Consigue la aplicación de Shopify en Google Play","androidUrl":"https://shopify.com/install/android","iosAlt":"Descarga la aplicación de Shopify en el App Store de Apple","iosUrl":"https://shopify.com/install/mobile","qrCodeAlt":"Código QR para descargar","qrTitle":"Escanear para instalar"},"downloadposApp":{"androidAlt":"Consigue la aplicación móvil de Shopify POS en Google Play","androidUrl":"https://play.google.com/store/apps/details?id=com.shopify.pos","iosAlt":"Descarga la aplicación móvil de Shopify POS en la tApple App Store","iosUrl":"https://apps.apple.com/us/app/shopify-point-of-sale-pos/id686830644","qrCodeAlt":"Código QR para descargar","qrTitle":"Escanea o haz clic abajo para instalar"},"forms":{"fields":{"country":{"label":"País","placeholder":"Selecciona una opción","error":"Selecciona un país"}}},"globalNav":{"applyText":"Solicitar acceso anticipado","applyTextPlain":"Solicitar acceso","getStarted":"Comenzar","headerPdfCta":"Descargar documento","headerPdfCtaLink":"https://cdn.shopify.com/static/Shopify-Guide_PDF.pdf","homeUrl":"{{home}}","loginGetStartedText":"Iniciar sesión para comenzar","loginText":"Iniciar sesión","loginUrl":"/login","signinText":"Iniciar sesión","signupText":"Prueba gratis","signupTextFree":"Registrarse gratis","signupTextPlain":"Registrarse","searchText":"Buscar","searchPlaceholder":"Escribe algo que estés buscando","searchPlaceholderMobile":"Buscar","signUpButtonText":"Contáctanos","sharedBottomBar":{"shopify":"Shopify","shopifyDesc":"Plataforma para emprendedores y pymes","plus":"Shopify Plus","plusDesc":"Una solución de comercio para las marcas digitales en crecimiento.","enterprise":"Empresas","enterpriseDesc":"Soluciones para las marcas más grandes del mundo"},"edition":"Edition de invierno de 2025"},"showLess":"Mostrar menos","showMore":"Mostrar más","home":"{{home}}","learnMore":"Más información","plans":{"pricingFaqAnswerWithDiscount":"Ofrecemos un descuento del 25% para las suscripciones anuales si eliges los planes Basic, Shopify o Advanced. Si eliges un plan Shopify Plus de 3 años, ofrecemos un descuento mensual y tarifas online variables más bajas para la plataforma."},"sell":{"header":"Descubre tus opciones","title":"Aplicaciones que te ayudarán a vender {{vertical}}","subheading":"Aplicaciones populares que utilizan otros comerciantes","seeRecommendedApps":"Ver más aplicaciones recomendadas","by":"De {{partner}}"},"shopify":"Shopify","pagination":{"page":"Página"},"signup":{"buttonText":"Prueba gratis","plusButtonText":"Contáctanos","buttonText_fr":"Lanza tu tienda","label":"Dirección de correo electrónico","placeholder":"Correo electrónico","disclaimerHtml":"Prueba Shopify gratis durante {{trialLength}} días, sin tarjeta de\u0026nbsp;crédito. Al introducir tu correo electrónico, aceptas recibir correos electrónicos de marketing\u0026nbsp;de\u0026nbsp;Shopify.","disclaimerNoLengthHtml":"No se requiere tarjeta de crédito. Al introducir tu dirección de correo electrónico, aceptas recibir correos electrónicos de marketing\u0026nbsp;de\u0026nbsp;Shopify.","testimonialButtonText":"Prueba Shopify gratis durante {{trialLength}} días.","freeTrialCtaHtml":"Prueba Shopify gratis y descubre todas las herramientas y los servicios que necesitas para comenzar, gestionar y hacer crecer tu\u0026nbsp;negocio.","signupPaidTrialPromo":{"default_one":"Obtén {{trialLength}} días gratis y, luego, un mes por {{paidTrialAmount}}.","default_other":"Comienza gratis y, luego, obtén tus primeros {{count}} meses por {{paidTrialAmount}} al mes","disclaimer":"Al introducir tu dirección de correo electrónico, aceptas recibir correos electrónicos de marketing\u0026nbsp;de\u0026nbsp;Shopify.","disclaimerNoEmail_one":"¿No tienes una tienda Shopify? \u003ca href=\"{{deeplinkFreeTrial}}\" data-component-name=\"{{deeplinkFreeTrialName}}\"\u003eComienza gratis y, luego, obtén tu primer mes por {{paidTrialAmount}}.\u003c/a\u003e","disclaimerNoEmail_other":"¿No tienes una tienda Shopify? \u003ca href=\"{{deeplinkFreeTrial}}\" data-component-name=\"{{deeplinkFreeTrialName}}\"\u003eComienza gratis y, luego, obtén tus primeros {{count}} meses por {{paidTrialAmount}} al mes.\u003c/a\u003e"}},"social":{"facebook":{"text":"Facebook","url":"https://www.facebook.com/shopify","url_de":"https://www.facebook.com/shopifyDE","url_jp":"https://www.facebook.com/ShopifyJP"},"twitter":{"text":"Twitter","url":"https://twitter.com/shopify","url_jp":"https://twitter.com/ShopifyJP"},"youtube":{"text":"YouTube","url":"https://www.youtube.com/user/shopify","url_de":"https://www.youtube.com/c/ShopifyDeutsch","url_fr":"https://www.youtube.com/c/ShopifyFrançais","url_it":"https://www.youtube.com/c/ShopifyItaliano","url_jp":"https://www.youtube.com/c/ShopifyJapan","url_nl":"https://www.youtube.com/c/ShopifyNederlands","url_br":"https://www.youtube.com/c/ShopifyBrasil"},"instagram":{"text":"Instagram","url":"https://www.instagram.com/shopify/"},"tiktok":{"text":"TikTok","url":"https://www.tiktok.com/@shopify"},"linkedin":{"text":"LinkedIn","url":"https://www.linkedin.com/company/shopify"},"pinterest":{"text":"Pinterest","url":"https://www.pinterest.com/shopify/","url_jp":"https://www.pinterest.com/shopifyjp/"},"email":{"text":"Correo electrónico","url":"mailto:"}},"tableOfContents":"Índice","totalApps":6000,"totalThemes":70,"supportedLanguages":50,"totalGateways":100,"totalStores":1700000,"uptime":99.98,"waitlistForm":{"errors":{"general":"Algo salió mal. Inténtalo de nuevo más tarde","emailFormat":"El formato del correo electrónico es incorrecto"},"successMessage":"Listo","placeholder":"Correo electrónico","buttonText":"Registrarse"},"editionsEyebrow":{"text":"Llegó Shopify Editions | Invierno de 2025"},"sectionErrorBoundary":{"message":"El contenido no está cargando debido a un problema técnico"},"nav":{"about":"Acerca de Shopify","academy":"Shopify Academy","allFeatures":"Todas las funciones","allProducts":"Todos los productos","allProductsDescription":"Descubre todos los productos y funciones de Shopify","appStore":"Encuentra aplicaciones para negocios","appStoreDescription":"Tienda de aplicaciones de Shopify","b2b":"Vende al por mayor y de forma directa","b2bDescription":"Negocio a negocio (B2B)","balance":"Saldo","banking":"Banca","billPay":"Pago de facturas","blog":"Blog","blogEnterprise":"Blog de empresas","blogMerchants":"Blog de comerciantes","blogRetail":"Blog de comercio minorista","borrowing":"Préstamos","branding":"Promoción de marca","brandingDescriptionV2":"Crea tu marca desde cero.","brandingFlyoutDescription":"Crea una marca profesional y ayuda a los clientes a conectarse con tu negocio.","build":"Crear","burst":"Fotos de stock gratis","businessEncyclopedia":"Enciclopedia de negocios","businessFunding":"Obtén financiamiento comercial","businessFundingDescription":"Shopify Capital","businessGrowth":"Crecimiento empresarial","businessGrowthDescription":"Expande tu negocio","businessNameGenerator":"Generador de nombres de empresas ","businessPlanTemplate":"Plantilla del plan de negocios","businessTypes":"Tipos de negocios","buyButton":"Botón de compras","buyButtonDescription":"Transforma tu sitio web o tu blog en una tienda online.","buyButtonSubnav":"Explorar el botón de compras","capital":"Financiamiento","capitalLoansAndCashAdvances":"Financiamiento para grandes minoristas","capitalSmallBusiness":"Financiamiento para pequeñas empresas","cdiscount":"Cdiscount","changelog":"Registro de cambios","changelogDescription":"Tu fuente de actualizaciones recientes","checkout":"Pago","checkoutDescription":"Ofrece una experiencia de pago más rápida y cómoda","checkoutDescriptionV2":"Pago de primera clase","checkoutV2":"Impulsa a los clientes a pagar","commerceComponents":"Empresas","commerceComponentsDescription":"Soluciones para las marcas más grandes del mundo","community":"Comunidad","communityEvents":"Eventos de la comunidad","compareToPlus":"Comparar con Plus","compass":"Cursos de negocios","compassDescription":"Aprende de expertos acreditados","calculator":"Calculadora de costo","credit":"Crédito","ctaAlt":"Prueba gratis","docs":"Documentación","customerInsights":"Conoce a tu público","customerInsightsDescription":"Obtén información útil de tus clientes","customization":"Personalización","domains":"Dominios","domainsAndHosting":"Obtén un dominio propio para tu sitio","domainsAndHostingDescription":"Dominios y alojamiento web","dropshipping":"Dropshipping","ecommerce":"Tienda online","ecommerceDescription":"Editor de tienda online","ecommerceSeo":"SEO de ecommerce","ecommerceSeoDescription":"Mejora tu calificación en las búsquedas","ecommerceV2":"Crea tu sitio web","editions":"Ediciones","editionsAll":"Todas las Editions","editionsAllDescription":"Archivo de las Shopify Editions anteriores","editionsCurrent":"Edition de verano 2024","editionsLast":"Edition de invierno 2025","editionsLastDescription":"Las últimas 150+ actualizaciones de productos","emailMarketing":"Email marketing","encyclopedia":"Enciclopedia","essentialTools":"Herramientas esenciales","examples":"Ejemplos","exchange":"Sitios web a la venta","experts":"Expertos","facebook":"Facebook Shops","facebookAds":"Anuncios de Facebook","facebookInstagram":"Facebook e Instagram","faq":"Preguntas frecuentes","features":"Funciones","financesManagement":"Gestiona tus finanzas y accede a financiamiento","financesManagementDescription":"Shopify Finance","flow":"Automatización del ecommerce","flowDescription":"Shopify Flow","flowV2":"Automatiza tu negocio","forums":"Comunidad de Shopify","founderStories":"Historias de fundadores","founderStoriesDescription":"Aprende de comerciantes exitosos","fraudProtection":"Protección contra el fraude","freeBusinessTools":"Descubre herramientas empresariales gratis","freeBusinessToolsDescription":"Herramientas para gestionar tu negocio","freeTools":"Herramientas gratuitas","fulfillment":"Preparación de pedidos","fulfillmentDescription":"Shopify Fulfillment Network","fulfillmentV2":"Externaliza la preparación de pedidos y las devoluciones","getStarted":"Comenzar prueba gratis","getInTouch":"Contáctanos","google":"Google","googleSmart":"Google","googleYoutube":"Google y YouTube","guides":"Guías","hardware":"Hardware","hardwareStore":"Tienda de hardware","helpAndSupport":"Ayuda y atención al cliente","helpAndSupportDescription":"Obtén atención al cliente 24/7","helpCenter":"Centro de ayuda","howToGuides":"Guías prácticas","howToGuidesDescription":"Consulta las guías de negocios detalladas","impressumGenerator":"Generador de documentos","inbox":"Chat del negocio","inboxDescription":"Convierte a los visitantes en compradores","inboxDescriptionV2":"Shopify Inbox","inboxV2":"Chatea con los clientes","instagram":"Instagram","installments":"Cuotas","internationalSales":"Ventas internacionales","internationalSalesDescription":"Vende en todo el mundo","inventoryOrderManagement":"Gestiona tus existencias y los pedidos","inventoryOrderManagementDescription":"Gestión de inventario y pedidos","joinNow":"Únete ahora","learn":"Aprender","lending":"Préstamos","linkInBioTool":"Herramienta de link en la bío","login":"Iniciar sesión","logoMaker":"Generador de logos","manage":"Gestiona","manageEverything":"Gestiónalo todo","manageYourBusiness":"Gestiona tu negocio","manageYourBusinessDescription":"Sigue las ventas, los pedidos, los informes y estadísticas","market":"Mercado","marketDescription":"Promociona tu negocio","marketDescriptionV2":"Llega a nuevos clientes y fidelízalos","marketing":"Marketing","marketingAutomation":"Automatización del marketing","marketingDescription":"Crea un plan de marketing","marketingTools":"Herramientas de marketing","marketingToolsDescription":"Anuncios, campañas de marketing por correo electrónico y más","marketplaces":"Mercados online","markets":"Comercio internacional","marketsDescription":"Llega a compradores en nuevos mercados con herramientas para vender a nivel internacional","measureYourPerformance":"Mide tu rendimiento","measureYourPerformanceDescription":"Informes y estadísticas","midMarket":"Mercado medio","migrateToShopify":"Migra a Shopify","migrateToShopifyDescription":"Compara con otras plataformas","mobileApp":"Aplicación móvil","mobileAppDescription":"Responde en tiempo real","moneyManagement":"Recibe pagos más rápido","moneyManagementDescription":"Shopify Balance","more":"Más","newsroom":"Sala de noticias","newsroomDescription":"Todas las noticias y comunicados de prensa de la empresa","onlineFlyoutDescription":"Encuentra un dominio, explora imágenes de stock y haz crecer tu marca","onlinePresence":"Presencia online","onlineStoreDescription":"Vende online con un sitio web de ecommerce","omnichannel":"Ventas omnicanal","orderManagementAndFulfillment":"Gestión de pedidos y entrega","overview":"Información general","partners":"Partners","payments":"Procesamiento de pagos","paymentsDescription":"Configura formas de pago","paymentsOverview":"Información general","paymentsV2":"Acepta pagos online","pillarDropdownCta":"Comenzar","ping":"Shopify Ping","plus":"Shopify Plus","plusPricing":"Precios de Plus","podcasts":"Podcasts","pointOfSale":"Punto de venta","pointOfSaleDescription":"Point of Sale (POS)","pointOfSaleV2":"Vender en persona","popularTopics":"Temas populares","pos":"Shopify POS","posPricing":"Precios de POS","posSystemSmallBusiness":"POS para pequeñas empresas","posMultiStore":"POS para múltiples tiendas","posInventorySystem":"Sistema de inventario POS","posAndroid":"Android POS","posIpad":"iPad POS","posApp":"Aplicación de POS","posSoftware":"Software de POS","pricing":"Precios","pricingOverview":"Información general sobre los precios","productSourcing":"Abastecimiento de productos","productSourcingDescription":"Encuentra productos para vender","productsToSell":"Productos para vender","qrCodeGenerator":"Generador de códigos QR","rakuten":"Rakuten","research":"Investigación","resources":"Recursos","retail":"POS para tienda física","retailDescription":"Vende en establecimientos de venta al por menor, tiendas pop up y muchos lugares más","salesChannels":"Canales de ventas","salesChannelsDescription":"Llega a millones de compradores y aumenta tus ventas","salesChannelsDescriptionV2":"Canales para redes sociales y mercados","salesChannelsV2":"Vende en distintos canales","segmentation":"Grupos de clientes","sell":"Vende","sellEverywhere":"Vende en todas partes","sellOnline":"Vende online","sellOnlineDescription":"Haz crecer tu negocio online","sellYourProducts":"Vende tus productos","sellYourProductsDescription":"Vende online o en persona","shipping":"Envíos","shippingDescription":"Prepara pedidos más rápido","shippingDescriptionV2":"Shopify Shipping","shippingV2":"Envía pedidos más rápido","inventoryDescription":"Gestión de inventario","shop":"Shop","shopPay":"Shop Pay","shopifyBlog":"Blog de Shopify","shopifyBlogDescription":"Consejos de estrategia comercial","shopifyCaseStudies":"Casos de estudio","shopifyCaseStudiesDescription":"Aprende de comerciantes exitosos","shopifyComparison":"Comparación con Shopify","shopifyComparisonDescription":"Comparación con otras plataformas","shopifyMigration":"Migrar a Shopify","shopifyMigrationDescription":"Listas de verificación de migración, guías y herramientas","shopifyDevelopers":"Desarrolladores de Shopify","shopifyDevelopersDescription":"Crea con las API potentes de Shopify","shopifyEditions":"Shopify Editions","shopifyEditionsDescription":"Productos nuevos e innovadores de Shopify","shopifyEmail":"Fomenta tu relación con los clientes","shopifyEmailDescription":"Correo electrónico de Shopify","shopifyFinance":"Shopify Finance","shopifyGold":"Empresas","shopifyOnlineStore":"Tienda online Shopify","shopifyPlus":"Empresas","shopifyPlusDescription":"Una solución de comercio para las marcas digitales en crecimiento","shopifyPointOfSale":"Shopify POS","shopifySite":"shopify.com","shopifyVsBigCommerce":"Shopify vs. BigCommerce","shopifyVsSalesforce":"Shopify vs. Salesforce","shopifyVsSquare":"Shopify vs. Square","signup":"Registrarse","social":"Redes sociales","socialDescription":"Integraciones con redes sociales","socialMediaStrategy":"Estrategia en redes sociales","socialMediaStrategyDescription":"Convierte las redes sociales en ventas","socialV2":"Promociona en las redes sociales","solutions":"Soluciones","staffManagement":"Gestión de personal","start":"Comienza","startYourBusiness":"Comienza tu negocio","startYourBusinessDescription":"Desarrolla tu marca","stockPhotography":"Fotos de stock","storeSetup":"Configuración de la tienda","storeSetupDescription":"Utiliza las funciones avanzadas de Shopify para comenzar a vender","storeThemes":"Temas para tiendas","storeThemesDescription":"Personaliza tu tienda","successStories":"Historias de éxito","tax":"Impuestos","termLoans":"Préstamos de términos","themeStore":"Tienda de temas","themes":"Temas","tiktok":"TikTok","upgradeToPlus":"Mejorar a Plus","videos":"Videos","walmart":"Walmart Marketplace","waysToSell":"Formas de vender","webAddress":"Nombre de dominio","websiteBuilder":"Creador de sitios web","whatIsShopify":"¿Qué es Shopify?","whatIsShopifyDescription":"Cómo funciona nuestra plataforma de comercio","whatsNew":"Novedades","youtube":"YouTube"},"footer":{"about":"Acerca de nosotros","aboutShopify":"Acerca de Shopify","accessibility":"Accesibilidad","affiliateProgram":"Programa de afiliados","affiliates":"Afiliados","apiDocs":"Documentación de API","appDemo":"Demo de aplicaciones","appDeveloperProgram":"Desarrolladores de aplicaciones","appStore":"Tienda de aplicaciones","ar":"Shopify AR","blog":"Blog","blogTopics":"Categorías del blog","brand":"Marca","buildBlack":"Build Black","buildNative":"Build Native","businessNameGenerator":"Generador de nombres de negocios ","burst":"Fotos de stock gratis","buyButton":"Botón de compras","capital":"Financiamiento","careers":"Empleos","commerceComponents":"Commerce Components","company":"Empresa","companyInfo":"Información de la empresa","contact":"Contacto","contactShopify":"Contactar a Shopify","countrySelect":"Selecciona tu país o región","countrySelectHeading":"País/región","devDegree":"Dev Degree","developers":"Desarrolladores","documentation":"Centro de ayuda de Shopify","domainNames":"Nombres de dominio","domains":"Dominios","dropshipping":"Negocio de dropshipping","ecommerce":"Tienda online","ecommerceHosting":"Alojamiento de ecommerce","ecommerceSoftware":"Software de ecommerce","economicGrowth":"Crecimiento económico","email":"Correo electrónico","examples":"Ejemplos","experts":"Shopify Partners","featureTour":"Creador de sitios web","features":"Funciones","forums":"Comunidad de Shopify","fulfillment":"Preparación de pedidos","gaming":"Juegos","globalImpact":"Impacto global","hardware":"Hardware","hatchful":"Hatchful","heading":"Más recursos","helpCenter":"Centro de ayuda","hireAnExpert":"Contrata a un partner","investors":"Inversionistas","leadership":"Liderazgo","legal":"Legal","linkpop":"Linkpop","logoGenerator":"Generador de logos","managePrivacy":"Administrar privacidad","merchantSupport":"Atención al cliente para comerciantes","mobileCommerce":"Comercio móvil","onlineStore":"Sitio web de ecommerce","onlineStoreBuilder":"Creador de tiendas online","partnerProgram":"Programa de partners","partners":"Partners","payments":"Pagos","phoneNumber":"1-888-329-0139","platform":"Plataforma","pointOfSale":"Punto de venta","posFeatures":"Funciones","posSoftware":"Software de POS","pressAndMedia":"Prensa y medios","pressReleases":"Comunicados de prensa","privacyChoices":"Opciones de privacidad","privacyPolicy":"Política de privacidad","products":"Productos","research":"Investigación","resources":"Atención al cliente","sellInStore":"Punto de venta","sellOnline":"Vender online","sellOnlineTour":"Retail online","serviceStatus":"Estado del servicio","setUp":"Configuración","sfn":"Shopify Fulfillment Network","shipping":"Envíos","shop":"Shop","shopPay":"Shop Pay","shopify":"Shopify","shopifyAcademy":"Shopify Academy","shopifyEvents":"Eventos de Shopify","shopifyExperts":"Shopify Partners","shopifyForEnterprise":"Shopify para empresas","shopifyGold":"Empresas","shopifyLite":"Shopify Lite","shopifyPlus":"Shopify Plus","shoppingCart":"Carrito de compras","sitemap":"Mapa del sitio","social":"Redes sociales","socialImpact":"Impacto social","solutions":"Soluciones","storeDesign":"Temas","storeThemes":"Temas para tiendas","support":"Atención al cliente 24/7","supportLimited":"Atención al cliente","sustainability":"Sostenibilidad","termsOfService":"Términos del servicio","themeStore":"Tienda de temas","themeSupport":"Soporte de temas","themes":"Temas","tools":"Herramientas gratis","topics":"Temas","trustSealsAccessibilityText":"Utiliza Shopify con toda confianza. Nuestra plataforma ha sido evaluada y certificada por:","video":"Video","videoTutorials":"Videotutoriales"}}}},"site":{"domain":"es.shopify.com","countryCode":"US","hreflang":"es","locale":"es","currencyCode":"USD","features":["adword_credits","blog","capital","chip_swipe_reader","ebay","facebook_instagram","google","limited_pages","lite_plan","starter_plan","localized_help_center","managed_markets","payments_online","payments_swipe","pos","pos_retail","plus","shipping","sitemap_blog","sitemap_tools","google_buy","geolocated_pricing","retail"],"pathPrefix":"es","languageCode":"es"}},"pages/shopify.com/($locale)~~layout":{"mainNavData":[{"content":"Soluciones","data":{"gaEvent":"Main Nav","gaAction":"Online Solutions"},"navItems":[{"content":"Comienza","data":{"gaEvent":"Main Nav","gaAction":"Build Nav"},"columnStart":1,"columnSpan":3,"icon":"build","navItems":[{"content":"Comienza tu negocio","url":"/es/comienza","separated":true,"data":{"gaEvent":"Main Nav","gaAction":"Start"},"description":"Desarrolla tu marca"},{"content":"Crea tu sitio web","url":"/es/website/builder","data":{"gaEvent":"Main Nav","gaAction":"Create your website"},"description":"Editor de tienda online"},{"content":"Personaliza tu tienda","url":"https://themes.shopify.com/?locale=es","data":{"gaEvent":"Main Nav","gaAction":"Customize your store"},"description":"Temas para tiendas"},{"content":"Encuentra aplicaciones para negocios","url":"https://apps.shopify.com/?locale=es","data":{"gaEvent":"Main Nav","gaAction":"Find business apps"},"description":"Tienda de aplicaciones de Shopify"},{"content":"Obtén un dominio propio para tu sitio","url":"/es/dominios","data":{"gaEvent":"Main Nav","gaAction":"Own your site domain"},"description":"Dominios y alojamiento web"},{"content":"Descubre herramientas empresariales gratis","url":"/es/herramientas","data":{"gaEvent":"Main Nav","gaAction":"Explore free business tools"},"description":"Herramientas para gestionar tu negocio"}]},{"content":"Vende","data":{"gaEvent":"Main Nav","gaAction":"Sell Nav"},"columnStart":4,"columnSpan":3,"icon":"sell","navItems":[{"content":"Vende tus productos","url":"/es/vender","separated":true,"data":{"gaEvent":"Main Nav","gaAction":"Sell your products"},"description":"Vende online o en persona"},{"content":"Vende online","url":"/es/online","data":{"gaEvent":"Main Nav","gaAction":"Sell online"},"description":"Haz crecer tu negocio online"},{"content":"Vende en distintos canales","url":"/es/canales","data":{"gaEvent":"Main Nav","gaAction":"Sell on across channels"},"description":"Llega a millones de compradores y aumenta tus ventas"},{"content":"Vender en persona","url":"/es/pos","data":{"gaEvent":"Main Nav","gaAction":"Sell in person"},"description":"Point of Sale (POS)"},{"content":"Vende en todo el mundo","url":"/es/international","data":{"gaEvent":"Main Nav","gaAction":"Sell globally"},"description":"Ventas internacionales"},{"content":"Vende al por mayor y de forma directa","url":"/es-es/plus/soluciones/ecommerce-b2b","data":{"gaEvent":"Main Nav","gaAction":"Sell wholesale and direct"},"description":"Negocio a negocio (B2B)"},{"content":"Acepta pagos online","url":"/es/payments","data":{"gaEvent":"Main Nav","gaAction":"Accept online payments"},"description":"Configura formas de pago"}]},{"content":"Mercado","data":{"gaEvent":"Main Nav","gaAction":"Market Nav"},"columnStart":7,"columnSpan":3,"icon":"market","navItems":[{"content":"Promociona tu negocio","url":"/es/marketing","separated":true,"data":{"gaEvent":"Main Nav","gaAction":"Market your business"},"description":"Llega a nuevos clientes y fidelízalos"},{"content":"Promociona en las redes sociales","url":"/es/facebook-instagram","data":{"gaEvent":"Main Nav","gaAction":"Market across social"},"description":"Integraciones con redes sociales"},{"content":"Chatea con los clientes","url":"https://apps.shopify.com/inbox?locale=es","data":{"gaEvent":"Main Nav","gaAction":"inbox"},"description":"Shopify Inbox"},{"content":"Fomenta tu relación con los clientes","url":"/es/email-marketing","data":{"gaEvent":"Main Nav","gaAction":"Shopify Email"},"description":"Correo electrónico de Shopify"},{"content":"Conoce a tu público","url":"/es/segmentation","data":{"gaEvent":"Main Nav","gaAction":"Know your customers"},"description":"Obtén información útil de tus clientes"}]},{"content":"Gestiona","data":{"gaEvent":"Main Nav","gaAction":"Manage Nav"},"columnStart":10,"columnSpan":3,"icon":"manage","navItems":[{"content":"Gestiona tu negocio","url":"/es/gestiona","separated":true,"data":{"gaEvent":"Main Nav","gaAction":"Manage your business"},"description":"Sigue las ventas, los pedidos, los informes y estadísticas"},{"content":"Mide tu rendimiento","url":"/es/analytics","data":{"gaEvent":"Main Nav","gaAction":"Measure your Performance"},"description":"Informes y estadísticas"},{"content":"Envía pedidos más rápido","url":"/es/shipping","data":{"gaEvent":"Main Nav","gaAction":"Ship orders faster"},"description":"Shopify Shipping"},{"content":"Gestiona tus existencias y los pedidos","url":"/es/orders","data":{"gaEvent":"Main Nav","gaAction":"Organize inventory and orders"},"description":"Gestión de inventario y pedidos"},{"content":"Obtén financiamiento comercial","url":"/es/capital","data":{"gaEvent":"Main Nav","gaAction":"Secure business funding"},"description":"Shopify Capital"},{"content":"Automatiza tu negocio","url":"/es/flow","data":{"gaEvent":"Main Nav","gaAction":"Automate your business"},"description":"Shopify Flow"}]},{"aside":true,"columnStart":1,"columnSpan":12,"navItems":[{"content":"Desarrolladores de Shopify","url":"https://shopify.dev","data":{"gaEvent":"Main Nav","gaAction":"Shopify Developers"},"description":"Crea con las API potentes de Shopify","columnSpan":3},{"content":"Shopify Plus","url":"/es/plus","data":{"gaEvent":"Main Nav","gaAction":"Shopify Plus"},"description":"Una solución de comercio para las marcas digitales en crecimiento","columnSpan":3},{"content":"Todos los productos","url":"/es/productos","data":{"gaEvent":"Main Nav","gaAction":"All products"},"description":"Descubre todos los productos y funciones de Shopify","columnSpan":3}]}]},{"content":"Precios","url":"/es/precios","data":{"gaEvent":"Main Nav","gaAction":"Pricing Nav"}},{"content":"Recursos","data":{"gaEvent":"Main Nav","gaAction":"Resources Nav"},"navItems":[{"content":"Ayuda y atención al cliente","data":{"gaEvent":"Main Nav","gaAction":"Help and support Nav"},"columnStart":1,"columnSpan":3,"icon":"helpAndSupport","navItems":[{"content":"Ayuda y atención al cliente","url":"https://help.shopify.com/es/","data":{"gaEvent":"Main Nav","gaAction":"Help and support"},"description":"Obtén atención al cliente 24/7"},{"content":"Blog de Shopify","url":"/es/blog","data":{"gaEvent":"Main Nav","gaAction":"Shopify blog"},"description":"Consejos de estrategia comercial"}]},{"content":"Temas populares","data":{"gaEvent":"Main Nav","gaAction":"Popular topics Nav"},"columnStart":4,"columnSpan":6,"splitColumns":true,"icon":"popularTopics","navItems":[{"content":"¿Qué es Shopify?","url":"/es/blog/tutorial-shopify","data":{"gaEvent":"Main Nav","gaAction":"What is Shopify?"},"description":"Cómo funciona nuestra plataforma de comercio"},{"content":"Historias de fundadores","url":"/es/blog/topics/historias-de-éxito","data":{"gaEvent":"Main Nav","gaAction":"Founder Stories"},"description":"Aprende de comerciantes exitosos"},{"content":"Promoción de marca","url":"/es/blog/como-construir-una-marca-que-haga-crecer-tu-negocio","data":{"gaEvent":"Main Nav","gaAction":"Branding"},"description":"Crea tu marca desde cero."},{"content":"Marketing","url":"/es/blog/18108960-como-escribir-un-plan-de-marketing-perfecto-para-tu-tienda-online","data":{"gaEvent":"Main Nav","gaAction":"Marketing"},"description":"Crea un plan de marketing"},{"content":"SEO de ecommerce","url":"/es/blog/seo-para-ecommerce","data":{"gaEvent":"Main Nav","gaAction":"Ecommerce SEO"},"description":"Mejora tu calificación en las búsquedas"},{"content":"Estrategia en redes sociales","url":"/es/blog/topics/social-media","data":{"gaEvent":"Main Nav","gaAction":"Social media strategy"},"description":"Convierte las redes sociales en ventas"},{"content":"Crecimiento empresarial","url":"/es/blog/shopify-plus-plataforma-escalable","data":{"gaEvent":"Main Nav","gaAction":"Business growth"},"description":"Expande tu negocio"}]},{"content":"Herramientas esenciales","data":{"gaEvent":"Main Nav","gaAction":"Essential tools Nav"},"columnStart":10,"columnSpan":3,"aside":true,"icon":"essentialTools","navItems":[{"content":"Generador de logos","url":"/es/herramientas/generador-de-logos","data":{"gaEvent":"Main Nav","gaAction":"Logo maker"}},{"content":"Fotos de stock","url":"https://www.shopify.com/stock-photos","data":{"gaEvent":"Main Nav","gaAction":"Stock photography"}},{"content":"Plantilla del plan de negocios","url":"/es/blog/113131717-ejemplo-de-plan-de-negocios","data":{"gaEvent":"Main Nav","gaAction":"Business plan template"}},{"content":"Herramienta de link en la bío","url":"https://www.linkpop.com/es","data":{"gaEvent":"Main Nav","gaAction":"Link in bio tool"}},{"content":"Generador de códigos QR","url":"/es/herramientas/generador-de-codigo-qr","data":{"gaEvent":"Main Nav","gaAction":"QR code generator"}}]}]}],"segments":null},"pages/shopify.com/($locale)/blog/$article":{"article":{"__typename":"Article","authorV2":{"__typename":"ArticleAuthor","name":"Shopify en español","avatarUrl":"https://www.gravatar.com/avatar/14edc4ffea3da37d05b197efae4bea1c?s=200\u0026d=404","isDisabledAuthor":true},"id":"gid://shopify/Article/117328197","handle":"117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online","title":"20 ideas de publicaciones de engagement para vender más","publishedAt":"2024-12-12T09:59:27Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0229/0839/articles/IDEASPARAGENEERARENGAGEMENT.png?v=1733997539","altText":"Gráfico que dice \"ideas para generar engagement\" a la izquierda y a la derecha hay maquetas de feeds sociales con íconos de corazones simulando \"me gusta\".","width":1848,"height":970},"tags":["Social Media"],"contentHtml":"\u003cp\u003eLas redes sociales deberían ser un lugar donde puedas promocionar tu marca y conectar con tus clientes sin gastar un euro. Pero, cada vez más, se están convirtiendo en un espacio de pago, lo que a veces hace difícil justificar esos costes.\u003c/p\u003e\n\u003cp\u003eNo solo los \u003ca href=\"https://www.shopify.com/es/blog/guia-para-hacer-publicidad-en-facebook\"\u003eanuncios en las redes sociales\u003c/a\u003e son importantes; tu contenido orgánico también juega un papel clave. Quieres que tu marca esté siempre presente en la mente de tus clientes y que construyas una relación cercana con ellos. Para conseguirlo, es esencial crear publicaciones de engagement que funcionen de verdad, logrando \"me gusta\", comentarios y que se compartan.\u003c/p\u003e\n\u003cp\u003e¿Te has quedado sin ideas? Aquí tienes algunas sugerencias de publicaciones que puedes usar para mejorar el engagement en las redes sociales. Adáptalas a tu tienda online.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eÍNDICE\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003e¿Qué son las publicaciones de engagement en las redes sociales?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003e¿Por qué es tan importante el engagement en las redes sociales para una tienda online?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eCómo elegir la red social adecuada según tu negocio\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003e20 ideas de publicaciones de engagement que puedes usar en tus redes\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eEl marketing en redes sociales exige un toque creativo\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003ePreguntas frecuentes sobre publicaciones de engagement en redes sociales\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003e\u003cstrong\u003e¿Qué son las publicaciones de engagement en las redes sociales?\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eLas publicaciones de engagement en las redes sociales son aquellos contenidos que compartes para promocionar tu marca, estrechar lazos con tus clientes y crear conexiones más auténticas que, a largo plazo, se traduzcan en ventas. Aunque el objetivo secundario es la conversión, lo principal es fomentar el engagement: conseguir \"me gusta\", comentarios, que te sigan, se suscriban o compartan tu contenido.\u003c/p\u003e\n\u003cp\u003eEn este tipo de publicaciones, puedes emplear tanto estrategias orgánicas como de pago. Las publicaciones pagadas permiten llegar a un público concreto y segmentado, mientras que las orgánicas están dirigidas a quienes ya tienen algún tipo de conexión con tu página o marca.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003e\u003cstrong\u003e¿Por qué es tan importante el engagement en las redes sociales para una tienda online?\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eHay una razón por la que \u003ca href=\"https://es.statista.com/estadisticas/910289/empresas-que-usaron-medios-sociales-segun-tamano-en-espana/?utm_source=chatgpt.com\"\u003emás del 90% de las empresas grandes en España\u003c/a\u003e usan redes sociales de algún modo. Si se aprovechan bien, las redes sociales pueden generar enormes beneficios para tu negocio.La clave está en combinar contenido atractivo que fomente relaciones con publicaciones enfocadas en ventas para impulsar las conversiones.\u003c/p\u003e\n\u003cp\u003eUn mayor engagement con tus publicaciones también le indica al algoritmo que tu contenido gusta, aumentando así su visibilidad para otros usuarios. El algoritmo no solo mira cuántos seguidores tienes, sino también cómo interactúan con tus publicaciones.\u003c/p\u003e\n\u003cp\u003eAdemás de aumentar la visibilidad de tu negocio, las publicaciones de engagement te permiten tener conversaciones reales con tus clientes. Estas interacciones te ofrecen un feedback valioso sobre tu marca, productos, sector e incluso sobre la competencia. Y, como ventaja añadida, son un excelente campo de pruebas para nuevas ideas y estrategias.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003e\u003cstrong\u003eCómo elegir la red social adecuada según tu negocio\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eHoy en día, hay muchas plataformas de redes sociales populares que puedes tener en cuenta. Entre las más conocidas están Facebook, Instagram, TikTok y Twitter, pero también existen redes menos comunes y especializadas en ciertos sectores que podrías aprovechar.\u003c/p\u003e\n\u003cp\u003eElegir la plataforma adecuada para tu marca dependerá de tres factores clave: qué estás vendiendo, quién es tu público objetivo y cuáles son tus metas comerciales.\u003c/p\u003e\n\u003cp\u003eAquí tienes algunos recursos que pueden ayudarte a dar el primer paso:\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFacebook\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eCon más de \u003ca href=\"https://influencermarketinghub.com/social-media-marketing-benchmark-report/\"\u003e2.700 millones de usuarios\u003c/a\u003e Facebook te ofrece la posibilidad de llegar a un público enorme. Es una plataforma ideal no solo para conectar con clientes nuevos y actuales, sino también \u003ca href=\"https://www.shopify.com/es/blog/como-vender-en-facebook-1\"\u003epara vender directamente a través de ella\u003c/a\u003e directamente.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eAprende más:\u003c/strong\u003e \u003ca href=\"https://www.shopify.com/es-es/facebook-instagram\"\u003eVende en Facebook e Instagram con Shopify\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003eEso sí, ten en cuenta que conseguir que tus publicaciones de engagement tengan visibilidad puede ser todo un reto. Facebook se ha convertido en un canal donde, para lograr resultados significativos, es necesario \u003ca href=\"https://digiday.com/marketing/organic-reach-facebook-dead-advertisers-will-spend-reach-facebooks-feed-purge\"\u003e invertir en anuncios\u003c/a\u003e. En otras palabras, incluso si alguien sigue tu página, es probable que no vea tu contenido sin pagar por \u003ca href=\"https://www.shopify.com/es/blog/guia-para-hacer-publicidad-en-facebook\"\u003eanuncios en Facebook\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eAprende más\u003c/strong\u003e: \u003ca href=\"https://www.shopify.com/es/blog/7-errores-comunes-en-los-anuncios-publicitarios-de-facebook-y-como-corregirlos\"\u003e7 frecuentes errores en Facebook Ads (y cómo corregirlos)\u003c/a\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eInstagram\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.shopify.com/es/blog/marketing-instagram\"\u003eInstagram\u003c/a\u003e es otra plataforma de redes sociales ideal para vender directamente. Por eso, es importante que mantengas una presencia orgánica sólida con publicaciones de engagement. Aunque puedes invertir en \u003ca href=\"https://www.shopify.com/es/blog/como-hacer-anuncios-publicitarios-en-instagram\"\u003eanuncios en Instagram\u003c/a\u003e, las publicaciones orgánicas, especialmente los vídeos \u003ca href=\"https://www.shopify.com/es/blog/videos-en-instagram\"\u003een formato Reels\u003c/a\u003e, tienen un gran potencial para ganar visibilidad.\u003c/p\u003e\n\u003cp\u003eAdemás, Instagram es perfecto para llegar a consumidores de la Generación Z y \u003ca href=\"https://www.shopify.com/es/blog/los-millennials-la-clave-para-aumentar-las-ventas\"\u003emillennials\u003c/a\u003e, que representan una gran parte de su base de usuarios. Sin embargo, el número de \u003ca href=\"https://influencermarketinghub.com/social-media-marketing-benchmark-report/\"\u003eusuarios en todos los grupos de edad sigue creciendo\u003c/a\u003e, por lo que cada vez más se convierte en un lugar para conectar con consumidores de todas las edades.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eX\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.shopify.com/es/blog/marketing-twitter\"\u003eX (antiguo Twitter)\u003c/a\u003e es una plataforma de redes sociales menos visual y más centrada en el texto, ideal para compartir contenido atractivo. A diferencia de otros canales, su base de usuarios tiende a ser mayoritariamente masculina y no cuenta con las herramientas de ecommerce que ofrecen Facebook e Instagram. Sin embargo, esto lo convierte en un excelente lugar para enfocarte en publicaciones de engagement, ya que el objetivo principal no suele ser vender directamente.\u003c/p\u003e\n\u003cp\u003eMuchas marcas suelen \u003ca href=\"https://influencermarketinghub.com/social-media-marketing-benchmark-report/\"\u003epublicar en X entre cuatro y cinco veces a la semana\u003c/a\u003e.Puedes aprovechar X como un canal de atención al cliente, utilizando publicaciones de engagement para compartir información útil, anunciar actualizaciones importantes, dar buenas noticias sobre tu marca o responder a problemas comunes.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eTikTok\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.shopify.com/es/blog/como-vender-en-tiktok\"\u003eTikTok\u003c/a\u003e ha ganado popularidad en los últimos años, \u003ca href=\"https://www.oberlo.com/blog/tiktok-statistics\"\u003eparticularmente entre los consumidores de la Generación Z\u003c/a\u003e. Esta plataforma de vídeos destaca por su enfoque en la autenticidad de los creadores, aunque también ofrece un espacio ideal para que las marcas se sumen. \u003c/p\u003e\n\u003cp\u003eLa clave en TikTok es ser auténtico. Aunque en otros canales podrías publicar vídeos pulidos y editados profesionalmente, aquí los usuarios valoran más el contenido espontáneo y natural. En lugar de centrarte en vender, lo importante es conectar con la audiencia, lo que hace de TikTok una excelente plataforma para tus ideas de publicaciones de engagement.\u003c/p\u003e\n\u003ch2 id=\"4\"\u003e20 ideas de publicaciones de engagement que puedes usar en tus redes\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003ePublica contenido interesante con frecuencia\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eMuestra testimonios y opiniones de clientes\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eCrea contenido en pequeñas dosis para redes sociales\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eComparte contenido informativo con tu audiencia\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eUsa GIFs en tus publicaciones\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eEnseña lo que hay detrás de las cámaras\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eUsa los hashtags adecuados y sé parte de la conversación\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eAlinea tus publicaciones con un tema en tendencia\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eUsa canciones en tendencia\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eSé cercano\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003eComparte contenido que refleje la misión de tu marca\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#18\"\u003eRecomienda productos relacionados\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#19\"\u003eEnseña tu local\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#20\"\u003eHaz una campaña con influencers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#21\"\u003eLanza una encuesta\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003eCrea cuestionarios y otro contenido interactivo\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#23\"\u003eOrganiza un chat en Twitter o un Instagram Live con tu comunidad\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#24\"\u003eFija tus mejores publicaciones en el perfil\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#25\"\u003eÚnete a un grupo de Facebook o crea el tuyo propio\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#26\"\u003eOrganiza una búsqueda del tesoro en Pinterest\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"7\"\u003e\u003cstrong\u003e1. Publica contenido interesante con frecuencia\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eSi quieres \u003ca href=\"https://www.shopify.com/es/blog/como-conseguir-seguidores-en-instagram\"\u003eganar más seguidores en tus redes\u003c/a\u003e, es importante publicar contenido de forma constante. Cada audiencia responde de manera diferente a la frecuencia de las publicaciones, así que prueba para encontrar la cadencia que mejor funcione para tu marca. También puedes analizar cómo se compara tu frecuencia de publicación y tu tasa de engagement con la de tus competidores.\u003c/p\u003e\n\u003cp\u003eTen en cuenta que tus publicaciones de engagement dependen mucho del algoritmo de la plataforma. Mantener una cadencia constante puede hacer que el algoritmo te perciba como un usuario activo, lo que podría jugar a tu favor. Sin embargo, más importante que la frecuencia es tener un plan claro y un proceso para crear contenido realmente interesante de manera regular. \u003c/p\u003e\n\u003cp\u003eSi no estás seguro de que una publicación será buena, mejor no la publiques: no hay margen para reacciones \"neutras\".\u003c/p\u003e\n\u003cp\u003ePublicar continuamente puede resultar agotador. Por eso, herramientas como \u003ca href=\"https://www.hootsuite.com/es\"\u003eHootsuite\u003c/a\u003e o \u003ca href=\"http://buffer.com\"\u003eBuffer\u003c/a\u003e son útiles para planificar y programar tus publicaciones con antelación. Estas herramientas pueden ahorrarte tiempo y facilitar la ejecución de tus estrategias de marketing en las redes sociales.\u003c/p\u003e\n\u003ch3 id=\"8\"\u003e\u003cstrong\u003e2. Muestra testimonios y opiniones de clientes\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eRecabar \u003ca href=\"https://www.shopify.com/es/blog/15375945-por-que-los-duenos-de-tiendas-virtuales-deben-aprovechar-las-resenas-en-linea\"\u003ereseñas y opiniones de los clientes sobre tus productos y servicios\u003c/a\u003e es una excelente estrategia para generar confianza y además te ayuda de paso a conseguir información valiosa que puede ayudarte a aumentar las ventas online.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com/yotpo-social-reviews?locale=es\"\u003eYotpo\u003c/a\u003e es una aplicación disponible para tiendas Shopify que fomenta que los clientes dejen opiniones después de realizar una compra. Todo el proceso está automatizado, por lo que no tendrás que contactar manualmente a cada cliente.\u003c/p\u003e\n\u003cp\u003eAdemás, puedes conectar las cuentas sociales de tu negocio y compartir las opiniones directamente en tus páginas. Estas opiniones no solo aportan contenido fresco, sino que también ayudan a aumentar el engagement con tu audiencia.\u003c/p\u003e\n\u003ch3 id=\"9\"\u003e\u003cstrong\u003e3. Crea contenido en pequeñas dosis para redes sociales\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003ePiensa en el contexto en el que la mayoría de los usuarios \u003ca href=\"https://www.shopify.com/es/blog/herramientas-de-gestion-de-redes-sociales\"\u003enavegan por las redes sociales\u003c/a\u003e. Quizás están en el móvil mientras se desplazan, toman un breve descanso en el trabajo o matan el tiempo esperando a que empiece de nuevo su serie favorita después de los anuncios.\u003c/p\u003e\n\u003cp\u003eHay algo que todos esos momentos tienen en común: los usuarios de redes sociales suelen estar alternando entre distintas tareas. Por eso, ofrecer contenido en pequeñas dosis es una estrategia eficaz para captar su atención.\u003c/p\u003e\n\u003cp\u003ePor ejemplo, imagina que vendes productos para futbolistas. Si tienes un artículo en tu blog titulado \"7 ejercicios de entrenamiento para mejorar tus habilidades en el fútbol\", puedes transformarlo en siete piezas de microcontenido para redes sociales, una para cada ejercicio. \u003c/p\u003e\n\u003cp\u003eEsto será mucho más efectivo que tratar de condensar todo el artículo en una sola publicación, ya que las redes sociales están diseñadas para interacciones más breves.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eAprende más:\u003c/strong\u003e \u003ca href=\"https://www.shopify.com/es/blog/7-herramientas-de-creacion-de-contenido-gratuitas-que-te-ayudaran-a-obtener-mas-interactividad-en-linea\"\u003eCómo crear contenidos para tu tienda online\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"10\"\u003e\u003cstrong\u003e4. Comparte contenido informativo con tu audiencia\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eDestaca como experto en tu sector compartiendo información útil sobre temas relevantes. Por ejemplo, podrías explicar cómo se fabrican las telas de tus diseños, cómo cuidar unas gafas de sol o incluso compartir una receta para preparar con tus utensilios de cocina.\u003c/p\u003e\n\u003cp\u003eUn ejemplo es \u003ca href=\"https://mysa.wine/\"\u003eMysa Natural Wine\u003c/a\u003e, que creó un \u003ca href=\"https://www.instagram.com/reel/Ch5XA7qNQ47/?igshid=YmMyMTA2M2Y=\"\u003eReel\u003c/a\u003e en Instagram para responder a la pregunta de si el vino natural contiene sulfitos. El Reel obtuvo más de 400 \"me gusta\", 28 comentarios, 12.000 reproducciones, 80 shares y 36 guardados. Además, permitió a la marca iniciar conversaciones más cercanas con clientes potenciales a través de mensajes directos.\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"float: none;\" alt=\"Reel de Instagram de Mysa Wine\" src=\"https://cdn.shopify.com/s/files/1/0229/0839/files/Mysa_Wine_Instagram_Reel.jpg?v=1733997374\"\u003e\u003c/div\u003e\n\u003cp\u003eOtra idea es mostrar cómo usar los productos, como hizo la marca de miel Mānuka \u003ca href=\"https://manukora.com/\"\u003eManukora\u003c/a\u003e con un \u003ca href=\"https://www.instagram.com/p/CghliOuJz7J/?hl=en\"\u003evideo tutorial\u003c/a\u003e que enseña cómo añadir su producto a un café herbal o chai. El video consiguió más de 9.600 visualizaciones en Instagram.\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"float: none;\" alt=\"Manukora\" src=\"https://cdn.shopify.com/s/files/1/0229/0839/files/Manukora.jpg?v=1733997347\"\u003e\u003c/div\u003e\n\u003cp\u003e\u003cstrong\u003eAprende más\u003c/strong\u003e: \u003ca href=\"https://www.shopify.com/es/blog/11-mejores-programas-de-software-de-edicion-de-video-gratis-para-2019\"\u003eLas 14 mejores plataformas para editar vídeos online\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e\u003cstrong\u003e5. Usa GIFs en tus publicaciones\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eMuchas redes sociales cuentan con bibliotecas de GIFs animados que puedes aprovechar para tu contenido. Son una forma sencilla y efectiva de generar publicaciones llamativas con poco esfuerzo o inversión de recursos.\u003c/p\u003e\n\u003cp\u003eUn buen ejemplo es la marca de cuidado de la piel \u003ca href=\"https://www.frankbody.com/\"\u003eFrank Body\u003c/a\u003e, que utiliza GIFs con frecuencia en \u003ca href=\"http://www.twitter.com/frank_bod\"\u003eX\u003c/a\u003e. Un vistazo rápido a su feed muestra cómo conectan con su audiencia a través de tuits dinámicos y visualmente atractivos.\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"float: none;\" alt=\"La cuenta de Frank Body\" src=\"https://cdn.shopify.com/s/files/1/0229/0839/files/Frank_Body_Twitter.jpg?v=1733997309\"\u003e\u003c/div\u003e\n\u003ch3 id=\"12\"\u003e\u003cstrong\u003e6. Enseña lo que hay detrás de las cámaras\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eIndependientemente de la plataforma que elijas, compartir lo que ocurre detrás de las cámaras es una forma efectiva de conectar con tu audiencia. Puedes mostrar cómo se fabrica tu producto, hacer un recorrido por tus oficinas o almacén, o enseñar los pasos para montar tu tienda pop-up.\u003c/p\u003e\n\u003cp\u003eLa marca de trajes de baño sostenible \u003ca href=\"http://www.theseea.com\"\u003eSeea\u003c/a\u003e muestra parte de la acción de su almacén a través de Reels de Instagram. Esto también humaniza la marca y muestra a las personas detrás de su equipo de operaciones.\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"float: none;\" alt=\"Seea Instagram\" src=\"https://cdn.shopify.com/s/files/1/0229/0839/files/Seea_Instagram_7f12427c-6b41-40cf-82d2-17bcd1d6e242.jpg?v=1733997276\"\u003e\u003c/div\u003e\n\u003cp\u003eLa diseñadora \u003ca href=\"https://terydc.com/\"\u003eTery D’Ciano\u003c/a\u003e muestra el proceso creativo detrás de su ropa hecha a mano. Sus publicaciones de engagement en las redes sociales permiten a sus seguidores ver cómo nacen sus productos, haciendo que se sientan más conectados y parte del proceso.\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"float: none;\" alt=\"Tery D'Ciano 1\" src=\"https://cdn.shopify.com/s/files/1/0229/0839/files/Tery_DCiano_1.jpg?v=1733997250\"\u003e\u003c/div\u003e\n\u003ch3\u003e\u003cstrong\u003e7. Usa los #hashtags adecuados y sé parte de la conversación\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eLos hashtags han organizado gran parte de las redes sociales en torno a conversaciones, facilitando la participación en discusiones y eventos relevantes para tu marca.\u003c/p\u003e\n\u003cp\u003eEso sí, no todos los canales funcionan igual cuando se trata de hashtags. Aquí tienes algunas recomendaciones basadas en estudios:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eX:\u003c/strong\u003e las publicaciones con un solo hashtag bien elegido suelen generar más interacciones que aquellas con tres o más.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInstagram:\u003c/strong\u003e las publicaciones, por otro lado, tienen mayor engagement cuando utilizan múltiples \u003ca href=\"https://www.shopify.com/es/blog/instagram-hashtags-mas-usados\"\u003ehashtags\u003c/a\u003e, incluso 10 o más en una sola publicación\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFacebook:\u003c/strong\u003e las publicaciones funcionan mejor sin hashtags\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eSi sabes que se acerca un evento importante, puedes preparar publicaciones de engagement con antelación para estar listo cuando llegue el momento. Cuanto más específico y relevante sea tu contenido, mejor. Por ejemplo, si tienes una marca de moda, podrías hacer una cobertura en vivo comentando los looks de las celebridades en un evento destacado.\u003c/p\u003e\n\u003cp\u003eLa mayoría de estos eventos suelen tener hashtags oficiales que puedes usar para unirte a la conversación. Sin embargo, la clave no está en simplemente aprovechar el hashtag, sino en participar de manera auténtica. Aporta contenido significativo y natural que realmente enriquezca la discusión.\u003c/p\u003e\n\u003ch3 id=\"14\"\u003e\u003cstrong\u003e8. Alinea tus publicaciones con un tema en tendencia\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eTambién puedes aumentar el engagement en las redes sociales alineando tus publicaciones con tendencias actuales y relevantes. Estar atento a los hashtags y a las noticias del momento te puede ayudar a encontrar oportunidades para sumar tu voz a una conversación o incluso para hacer una parodia creativa sobre lo que está sucediendo.\u003c/p\u003e\n\u003cp\u003eAlgunos temas en tendencia son fáciles de anticipar. Por ejemplo, festividades y eventos importantes son excelentes oportunidades para que las marcas participen. Un buen ejemplo es la marca de moda sostenible \u003ca href=\"https://kulabysfa.com/\"\u003eKūla\u003c/a\u003e, que celebró el Día de la Madre con una publicación de engagement en su feed de Instagram.\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"float: none;\" alt=\"Kula Instagram\" src=\"https://cdn.shopify.com/s/files/1/0229/0839/files/Kula_Instagram.jpg?v=1733997197\"\u003e\u003c/div\u003e\n\u003ch3 id=\"15\"\u003e\u003cstrong\u003e9. Usa canciones en tendencia\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eCuando creas Reels de Instagram y \u003ca href=\"https://www.shopify.com/es/blog/videos-en-instagram\"\u003evideos\u003c/a\u003e, puedes añadir música directamente desde la biblioteca musical de la plataforma. Esa música actúa como una especie de etiqueta compartida por todos los usuarios que utilizan el mismo audio.\u003c/p\u003e\n\u003cp\u003eCuando alguien hace clic en la canción del Reel, puede explorar un feed con todos los videos que la incluyen. Esto no solo aumenta la visibilidad de tu contenido, sino que también puede ayudarte a potenciar el engagement en las redes sociales.\u003c/p\u003e\n\u003ch3 id=\"16\"\u003e\u003cstrong\u003e10. Sé cercano\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eHoy en día, los consumidores valoran conocer el lado humano de las marcas que apoyan. Las redes sociales son el lugar ideal para mostrar esa faceta más auténtica y conectar con tu audiencia.\u003c/p\u003e\n\u003cp\u003e“A nuestros clientes les encanta ver cómo es nuestro día a día en el trabajo, e incluso lo que hacemos fuera de la oficina. Sé auténtico y deja que te conozcan. Esto ayuda a construir confianza en tu marca y, de forma natural, impulsa más ventas”, dice Jen Greenlees, propietaria y CEO de Sydney So Sweet.\u003c/p\u003e\n\u003cp\u003eUn ejemplo es la propia \u003ca href=\"https://sydneysosweet.com/\"\u003eSydney So Sweet\u003c/a\u003e, una marca de ropa infantil que muestra su lado más humano en Instagram. Han comprobado que los Reels generan más engagement, por lo que crean contenido auténtico y cercano que conecta con su público. \u003c/p\u003e\n\u003cp\u003e“Publicamos vídeos donde nos reímos de nosotros mismos o mostramos momentos reales, como este de nuestra gerente de oficina intentando combinar su ropa con la de su hija”, explica Jen.\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"float: none;\" alt=\"Sydney So Sweet Instagram\" src=\"https://cdn.shopify.com/s/files/1/0229/0839/files/Sydney_So_Sweet_Instagram.jpg?v=1733997148\"\u003e\u003c/div\u003e\n\u003ch3 id=\"17\"\u003e\u003cstrong\u003e11. Comparte contenido que refleje la misión de tu marca.\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eLa \u003ca href=\"https://www.shopify.com/es/blog/ejemplo-de-vision-y-mision\"\u003emisión de tu marca\u003c/a\u003e debería estar presente en cada comunicación que hagas, incluidas tus publicaciones en las redes sociales. Por eso, crear contenido alineado con los valores y objetivos de tu marca es una excelente manera de generar engagement.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.nattybelle.com/\"\u003eNatty Belle\u003c/a\u003e publicó esta increíble imagen del trabajo de un artista africano. La misión de su marca es reconectar con las raíces ancestrales de su fundadora, y esta publicación refleja perfectamente ese propósito, fortaleciendo su conexión con su audiencia.\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"float: none;\" alt=\"Natty Belle Instagram\" src=\"https://cdn.shopify.com/s/files/1/0229/0839/files/Natty_Belle_Instagram.jpg?v=1733997121\"\u003e\u003c/div\u003e\n\u003ch3 id=\"18\"\u003e\u003cstrong\u003e12. Recomienda productos relacionados\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eOfrecer a tus clientes ideas sobre productos que complementen lo que vendes, incluso si no están en tu tienda, es una excelente manera de añadir valor. Esta estrategia funciona especialmente bien en Pinterest, donde puedes crear una colección dedicada a artículos relacionados.\u003c/p\u003e\n\u003cp\u003ePor ejemplo, si tu tienda vende zapatos de senderismo, podrías diseñar una colección con recomendaciones como mochilas, botellas de agua o protector solar. Las marcas que incluyas en tu colección podrían notar el tráfico que generas hacia sus sitios. Si no lo hacen, avísales; podrías animarlas a implementar la misma estrategia y atraer tráfico de vuelta a tu tienda.\u003c/p\u003e\n\u003cp\u003eCon la \u003ca href=\"https://apps.shopify.com/pinterest?locale=es\"\u003eaplicación de Pinterest para Shopify\u003c/a\u003e, puedes aumentar tu alcance orgánico, publicar Pines de productos fácilmente y mantener tu catálogo actualizado para que los usuarios descubran, guarden y compren directamente desde tu tienda online.\u003c/p\u003e\n\u003ch3 id=\"19\"\u003e\u003cstrong\u003e13. Enseña tu local\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eSi tienes una tienda física o vendes al por mayor, utiliza tus redes sociales para compartir contenido sobre tus espacios. Publica fotos y vídeos del exterior, el interior, las exhibiciones de productos, tu equipo o cualquier detalle interesante que pueda captar la atención de los compradores.\u003c/p\u003e\n\u003cp\u003eUn ejemplo es la marca de ropa sostenible \u003ca href=\"https://kotn.com/\"\u003eKotn\u003c/a\u003e, que utiliza TikTok para enseñar sus oficinas y tiendas. Esto no solo recuerda a los clientes que pueden probar y comprar los productos en persona, sino que también humaniza la marca y refuerza la conexión con su audiencia.\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"float: none;\" alt=\"Kotn Tiktok\" src=\"https://cdn.shopify.com/s/files/1/0229/0839/files/Kotn_Tiktok.jpg?v=1733997093\"\u003e\u003c/div\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eVende más con Instagram Shopping\u003c/p\u003e\n\u003cp\u003eComienza a añadir productos en tus publicaciones e historias para convertir el engagement en ventas con el canal de ventas de compras en Instagram.\u003c/p\u003e\n\u003ca href=\"https://www.shopify.com/es-es/facebook-instagram\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eComienza a vender en Instagram\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"20\"\u003e\u003cstrong\u003e14. Haz una campaña con influencers\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eEl \u003ca href=\"https://www.shopify.com/es/blog/marketing-de-influencers\"\u003emarketing de influencers\u003c/a\u003e se ha convertido en una de las estrategias más comunes para promocionar marcas en la actualidad. Si encuentras influencers cuya audiencia sea similar a tu mercado objetivo, puedes colaborar con ellos para crear publicaciones patrocinadas que resalten tus productos y tu marca.\u003c/p\u003e\n\u003cp\u003eAlgunos influencers aceptan productos gratis como compensación, mientras que otros prefieren un pago directo, según su alcance y el tipo de colaboración. Es importante que el influencer comparta valores similares a los de tu marca para garantizar una conexión auténtica con la audiencia.\u003c/p\u003e\n\u003cp\u003eUn ejemplo es \u003ca href=\"https://girlfriend.com/\"\u003eGirlfriend Collective\u003c/a\u003e, una marca de ropa deportiva, colaboró con una microinfluencer para crear un Reel en Instagram. En el video, la influencer aparece bailando con ropa de la marca.\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"float: none;\" alt=\"Girlfriend Instagram\" src=\"https://cdn.shopify.com/s/files/1/0229/0839/files/Girlfriend_Instagram.jpg?v=1733997063\"\u003e\u003c/div\u003e\n\u003ch3 id=\"21\"\u003e\u003cstrong\u003e15. Lanza una encuesta\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eLas redes sociales son perfectas para interactuar directamente con tu audiencia a través de encuestas o sondeos. Además, estas interacciones pueden proporcionarte información valiosa sobre tus clientes y tu negocio.\u003c/p\u003e\n\u003cp\u003ePor ejemplo, podrías preguntarles qué diseño o variante de producto les gustaría que lanzaras próximamente. También puedes optar por algo más ligero y menos relacionado con tu producto, como sus programas de televisión favoritos, cómo les gusta pasar su tiempo libre o por aquellos intereses que tengan que ver con tu marca.\u003c/p\u003e\n\u003ch3 id=\"22\"\u003e\u003cstrong\u003e16. Crea cuestionarios y otro contenido interactivo\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eEn la escuela, la idea de hacer un test no solía gustar. Pero gracias a BuzzFeed, hacer cuestionarios se ha vuelto algo que vuelve a gustar.\u003c/p\u003e\n\u003cp\u003eEste tipo de \u003ca href=\"https://www.shopify.com/es/blog/13860041-la-estrategia-de-oreo-para-crear-contenido-atractivo-divertido-e-interactivo\"\u003econtenido interactivo\u003c/a\u003e funciona muy bien en las redes sociales, especialmente si consigue que los participantes compartan públicamente sus resultados. Para lograrlo, es necesario diseñar un cuestionario que ofrezca información sobre las personas o sobre sus conocimientos, de manera que se sientan inclinadas a compartirlo como una forma de mostrarse a sí mismas.\u003c/p\u003e\n\u003cp\u003eSi te animas a crear el tuyo, echa un vistazo a \u003ca href=\"https://www.playbuzz.com/\"\u003ePlaybuzz\u003c/a\u003e, una herramienta gratuita y fácil de usar para crear contenido interactivo.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eAprende más\u003c/strong\u003e: \u003ca href=\"https://www.shopify.com/es/blog/como-hacer-sorteo-instagram\"\u003e¿Cómo hacer un sorteo en Instagram? Guía en 5 pasos\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"23\"\u003e\u003cstrong\u003e17. Organiza un chat en Twitter o un Instagram Live con tu comunidad\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eEl engagement es clave para mantener tu marca relevante y visible. Una estrategia muy efectiva para aumentar tus seguidores y fomentar el engagement es organizar un chat en Twitter o un Instagram Live interactivo.\u003c/p\u003e\n\u003cp\u003ePuedes colaborar en un chat o Live ya existente o crear el tuyo propio. Colaborar te permite aprovechar una audiencia establecida, mientras que organizarlo desde cero requerirá un mayor esfuerzo promocional. Con el tiempo, más personas del sector se sumarán, y poco a poco posicionarás tu marca como una referencia en tu nicho.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eConsejo\u003c/strong\u003e: escoge un hashtag relacionado con el evento y anima a tu comunidad a utilizarlo en sus publicaciones. Esto refuerza tu branding, facilita que los participantes se familiaricen con la dinámica y te permite localizar el chat más tarde para recopilar contenido y preparar resúmenes.\u003c/p\u003e\n\u003ch3 id=\"24\"\u003e\u003cstrong\u003e18. Fija tus mejores publicaciones en el perfil\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eCada vez que los usuarios interactúan contigo a través de una publicación en las redes sociales, no solo estás fortaleciendo tu presencia online, sino que también existe la posibilidad de que visiten tu perfil y hagan clic en tu sitio o contenido.\u003c/p\u003e\n\u003cp\u003eAsegúrate de aprovechar todas las herramientas disponibles para que tu perfil refleje lo que quieres comunicar y dirija el tráfico hacia donde más te interesa:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003ePon algo llamativo como foto de portada, como una imagen de uno de tus productos o un banner promocional para destacar una venta.\u003c/li\u003e\n\u003cli\u003eIncluye enlaces hacia tu sitio web en tu biografía o perfil.\u003c/li\u003e\n\u003cli\u003eFija estratégicamente una publicación destacada en la parte superior de tu feed.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAunque puede ser tentador fijar una publicación sobre un producto o una promoción, también es buena idea destacar publicaciones que hayan tenido buen rendimiento. \u003c/p\u003e\n\u003cp\u003eEstas publicaciones pueden seguir mostrando una audiencia activa, generar retweets, \"me gusta\" y ser compartidas, en lugar de quedar enterradas debajo del resto del contenido.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eAprende más\u003c/strong\u003e: \u003ca href=\"https://www.shopify.com/es/blog/mejor-hora-publicar-instagram\"\u003eMejor hora para publicar en Instagram en 2025\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"25\"\u003e\u003cstrong\u003e19. Únete a un grupo de Facebook o crea el tuyo propio\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eLos grupos de Facebook son comunidades online donde los usuarios comparten intereses comunes. Formar parte de un grupo relevante para tu sector y tu cliente objetivo puede ser una gran estrategia para conectar con tu audiencia.\u003c/p\u003e\n\u003cp\u003eLa clave está en aportar valor con tu participación, no en entrar directamente a vender tus productos. Con el tiempo, podrás construir relaciones, ganar credibilidad dentro del grupo y despertar el interés natural de otros miembros por lo que ofreces.\u003c/p\u003e\n\u003cp\u003eSi tienes los recursos, crear tu propio grupo de Facebook también puede ser una excelente idea. Por ejemplo, \u003ca href=\"https://bathetobasics.com/en-ge\"\u003eBath 2 Basics\u003c/a\u003e gestiona el \u003ca href=\"https://www.facebook.com/groups/867199969979452/about/\"\u003egrupo de Facebook Lovers of Natural \u0026amp; Organic Skincare\u003c/a\u003e, que tiene menos de 300 miembros. Este enfoque les permite interactuar de forma auténtica y cercana con su comunidad, fortalecer relaciones y mantener su marca presente en la mente de los usuarios.\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"float: none;\" alt=\"Grupo de Facebook de Bath 2 Basics\" src=\"https://cdn.shopify.com/s/files/1/0229/0839/files/Bath_2_Basics_Facebook_group.jpg?v=1733996959\"\u003e\u003c/div\u003e\n\u003ch3 id=\"26\"\u003e\u003cstrong\u003e20. Organiza una búsqueda del tesoro en Pinterest\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eUna búsqueda del tesoro en Pinterest puede ser una forma muy efectiva de \u003ca href=\"https://www.shopify.com/es/blog/marketing-pinterest\"\u003eusar Pinterest para mejorar el engagement\u003c/a\u003e y captar la atención de tu audiencia.\u003c/p\u003e\n\u003cp\u003eCómo funciona: colabora con otras marcas o personas y pídeles que fijen una imagen en uno de sus tableros de Pinterest. Cada imagen contendrá una pista que llevará a los participantes a la siguiente imagen de la búsqueda del tesoro.\u003c/p\u003e\n\u003cp\u003ePara empezar, publica un artículo en tu blog explicando la dinámica y añade un enlace a la primera imagen. Los usuarios que sigan todas las pistas y lleguen a la última imagen serán redirigidos a una página oculta donde podrán poner sus datos y participar en el sorteo.\u003c/p\u003e\n\u003ch2 id=\"5\"\u003e\u003cstrong\u003eEl marketing en redes sociales exige un toque creativo\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003ePara que el \u003ca href=\"https://www.shopify.com/es/blog/ecommerce-y-redes-sociales\"\u003emarketing en las redes sociales sea efectivo\u003c/a\u003e, no basta con programar publicaciones sobre tus productos, automatizar procesos o seleccionar contenido interesante. Lo realmente importante es ir más allá: entender, conectar y responder a tu audiencia y al mundo que les rodea.\u003c/p\u003e\n\u003cp\u003eEn un escenario donde muchas marcas utilizan las redes sociales únicamente como un altavoz para promocionar sus productos, destacar requiere construir una conexión auténtica con tu comunidad. Añadir un toque de creatividad y un poco de alegría a su día a día puede marcar la diferencia y hacer que tu marca sea memorable.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"6\"\u003ePreguntas frecuentes sobre publicaciones de engagement en redes sociales\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e¿Por qué es tan importante el engagement en las redes sociales?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eEl engagement en las redes sociales es esencial para mantener tu marca en un lugar visible, construir relaciones sólidas con tus clientes y llegar a nuevas audiencias. \u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e¿Se está volviendo cada vez más difícil generar engagement en las redes sociales?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eSí, conseguir engagement en las redes sociales es cada vez más complicado debido al aumento de la competencia, los cambios constantes en los algoritmos y el enfoque de las plataformas en priorizar ingresos publicitarios.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e¿Cuál es una buena tasa de engagement en las redes sociales?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eUna buena tasa de engagement en las redes sociales es aquella que supera la media. \u003ca href=\"https://influencermarketinghub.com/social-media-marketing-benchmark-report/\"\u003eLa tasa promedio de Facebook es del 0,08 %\u003c/a\u003e, la de Instagram también es del 0,08 %, en X es de 0,045 %, y \u003ca href=\"https://www.rivaliq.com/blog/tiktok-benchmark-report/\"\u003een TikTok alcanza el 4,1 %\u003c/a\u003e.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e¿Cuál es la mejor plataforma de redes sociales para generar engagement?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eTikTok es la mejor plataforma de redes sociales para el engagement, según las tasas medias de referencia. Sin embargo, la plataforma más adecuada para ti dependerá de las características específicas de tu negocio, que es único.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Generar interacciones en tus redes sociales no es fácil: toma nota de estas 20 ideas para publicaciones de engagement y comienza a potenciar tu ecommerce.","excerptHtml":"\u003cdiv style=\"text-align: left;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: left;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0229/0839/files/IDEASPARAGENEERARENGAGEMENT.png?v=1733995826\" alt='Gráfico que dice \"ideas para generar engagement\" a la izquierda y a la derecha hay maquetas de feeds sociales con íconos de corazones simulando \"me gusta\".' style=\"float: none;\" data-mce-fragment=\"1\" data-mce-style=\"float: none;\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0229/0839/files/IDEASPARAGENEERARENGAGEMENT.png?v=1733995826\"\u003e\u003c/div\u003e\n\u003cp\u003eGenerar interacciones en tus redes sociales no es fácil: toma nota de estas 20 ideas para publicaciones de engagement y comienza a potenciar tu ecommerce.\n\u003c/p\u003e","seo":{"__typename":"SEO","title":"20 ideas de publicaciones de engagement para vender más","description":"Generar interacciones en tus redes sociales no es fácil: toma nota de estas 20 ideas para publicaciones de engagement y comienza a potenciar tu ecommerce."},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/social-media-marketing-strategy\",\"en-GB\":\"https://www.shopify.com/uk/blog/social-media-marketing-strategy\",\"en-AU\":\"https://www.shopify.com/au/blog/social-media-marketing-strategy\",\"en-ID\":\"https://www.shopify.com/id/blog/social-media-marketing-strategy\",\"en-NZ\":\"https://www.shopify.com/nz/blog/social-media-marketing-strategy\",\"en-ZA\":\"https://www.shopify.com/za/blog/social-media-marketing-strategy\",\"en-NG\":\"https://www.shopify.com/ng/blog/social-media-marketing-strategy\",\"en-PH\":\"https://www.shopify.com/ph/blog/social-media-marketing-strategy\",\"en-SG\":\"https://www.shopify.com/sg/blog/social-media-marketing-strategy\",\"en-HK\":\"https://www.shopify.com/hk/blog/social-media-marketing-strategy\",\"en-IE\":\"https://www.shopify.com/ie/blog/social-media-marketing-strategy\",\"en-MY\":\"https://www.shopify.com/my/blog/social-media-marketing-strategy\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"Cómo usar los hashtags para el beneficio de tu empresa en redes sociales\",\"url\":\"blog/como-usar-los-hashtags-para-el-beneficio-de-tu-empresa-en-redes-sociales\"},{\"title\":\"Cómo conseguir mayor alcance en Twitter para tu tienda online\",\"url\":\"blog/117608709-como-conseguir-mayor-alcance-en-twitter-para-tu-tienda-online\"},{\"title\":\"Qué es Quora y cómo puede ayudarte a impulsar la presencia online de tu negocio\",\"url\":\"blog/que-es-quora-y-como-puede-ayudarte-a-impulsar-la-presencia-online-de-tu-negocio\"},{\"title\":\"6 sitios para comenzar a crear y compartir contenido sin tener un blog\",\"url\":\"blog/6-sitios-para-comenzar-a-crear-y-compartir-contenido-sin-tener-un-blog\"},{\"title\":\"Instagram presenta sus nuevas opciones para publicidad con enlaces directos al sitio de la marca\",\"url\":\"blog/17641480-instagram-presenta-sus-nuevas-opciones-para-publicidad-con-enlaces-directos-al-sitio-de-la-marca\"},{\"title\":\"¿Cómo conseguir seguidores en Tik Tok? 9 consejos para el éxito\",\"url\":\"blog/como-conseguir-seguidores-en-tik-tok\"},{\"title\":\"Biografía de Instagram- Crea el texto perfecto para tu marca\",\"url\":\"blog/instagram-bio-crea-el-texto-perfecto-para-tu-marca\"},{\"title\":\"9 profesionales de marketing en redes sociales comparten sus mejores consejos para emprendedores\",\"url\":\"blog/9-profesionales-de-marketing-en-redes-sociales-comparten-sus-mejores-consejos-para-emprendedores\"},{\"title\":\"Claves para un buen uso de Twitter\",\"url\":\"blog/claves-para-un-buen-uso-de-twitter\"},{\"title\":\"Guía para crear tiendas Pop-Up, capítulo 6- Marketing para tu tienda Pop-Up Pt. 2\",\"url\":\"blog/117662597-guia-para-crear-tiendas-pop-up-capitulo-6-marketing-para-tu-tienda-pop-up-pt-2\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"Dropshipping: ¿qué es y en qué consiste?\",\"tags\":[\"Dropshipping\"],\"handle\":\"12377277-guia-completa-de-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0229/0839/files/Untitled_design_28d2915f-46db-4465-9b2d-4e05b188364f.png?format=webp\u0026v=1593015824\u0026width=1024\",\"imageAltText\":\"dropshipping\",\"modifiedAt\":\"2021-12-17\"},{\"title\":\"100 ejemplos de nombres de negocios atractivos\",\"tags\":[\"Marketing\"],\"handle\":\"45475653-como-encontrar-el-nombre-perfecto-para-tu-nuevo-negocio\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0229/0839/files/407D877F-B2BE-4EA8-B03A-8939F413585D.jpg?v=1630308833\u0026width=1024\",\"imageAltText\":\"Hojas pequeñas de papel de diferentes colores colocadas en una pared o tablón con sugerencias de nombres de negocios escritas en ellas\",\"modifiedAt\":\"2023-09-11\"},{\"title\":\"¿Qué vender por Internet? 11 productos TOP para vender online\",\"tags\":[\"Cómo vender online\"],\"handle\":\"mejores-productos-para-vender-por-internet\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0229/0839/files/Untitled_design_2fbf6ff5-8a54-45aa-b5b4-992118d4e2f4.jpg?v=1617647345\u0026width=1024\",\"imageAltText\":\"que vender\",\"modifiedAt\":\"2023-01-10\"},{\"title\":\"Cómo empezar a hacer dropshipping sin dinero\",\"tags\":[\"Cómo vender online\"],\"handle\":\"como-iniciar-una-tienda-en-linea-sin-dinero\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0229/0839/files/como-lanzar-tienda-online-sin-dinero.jpg?5762934324581372090\u0026width=1024\",\"imageAltText\":\"feature\",\"modifiedAt\":\"2016-06-06\"},{\"title\":\"Cómo conseguir los mejores proveedores de dropshipping: ¡consejos y claves!\",\"tags\":[\"Dropshipping\"],\"handle\":\"12424049-guia-completa-de-dropshipping-capitulo-3-como-encontrar-y-trabajar-con-proveedores\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0229/0839/files/10_B.jpg?v=1610557117\u0026width=1024\",\"imageAltText\":\"proveedores de dropshipping\",\"modifiedAt\":\"2023-12-08\"},{\"title\":\"¿Qué es Shopify y cómo funciona? Guía completa en español\",\"tags\":[\"Tutoriales de Shopify\"],\"handle\":\"tutorial-shopify\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0229/0839/files/Untitled_design_627a4ccb-cb86-4bab-808f-1ebdc7e7fe7c.jpg?v=1615480347\u0026width=1024\",\"imageAltText\":\"Qué es Shopify\",\"modifiedAt\":\"2022-12-22\"},{\"title\":\"10 mejores productos de Dropshipping para hispanohablantes\",\"tags\":[\"Dropshipping\"],\"handle\":\"mejores-productos-dropshipping-para-vender-en-paises-hispanohablantes\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0229/0839/files/containers.jpg?v=1550772465\u0026width=1024\",\"imageAltText\":\"mejores productos dropshipping\",\"modifiedAt\":\"2021-12-31\"},{\"title\":\"¿Cómo ganar dinero? 7 ideas + ejemplos\",\"tags\":[\"Emprender\"],\"handle\":\"como-ganar-dinero-extra\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0229/0839/files/comoganardinero.png?format=webp\u0026v=1701252673\u0026width=1024\",\"imageAltText\":\"como ganar dinero\",\"modifiedAt\":\"2023-11-29\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0229/0839/articles/IDEASPARAGENEERARENGAGEMENT.png?v=1733997539","imageAltText":"Gráfico que dice \"ideas para generar engagement\" a la izquierda y a la derecha hay maquetas de feeds sociales con íconos de corazones simulando \"me gusta\".","imageClass":"","modifiedAt":"12 dic 2024","modifiedAtRaw":"2024-12-12T09:59:27Z"},"metaDescription":"Generar interacciones en tus redes sociales no es fácil: toma nota de estas 20 ideas para publicaciones de engagement y comienza a potenciar tu ecommerce.","contentHtml":"\u003cp\u003eLas redes sociales deberían ser un lugar donde puedas promocionar tu marca y conectar con tus clientes sin gastar un euro. Pero, cada vez más, se están convirtiendo en un espacio de pago, lo que a veces hace difícil justificar esos costes.\u003c/p\u003e\n\u003cp\u003eNo solo los \u003ca href=\"/es/blog/guia-para-hacer-publicidad-en-facebook\"\u003eanuncios en las redes sociales\u003c/a\u003e son importantes; tu contenido orgánico también juega un papel clave. Quieres que tu marca esté siempre presente en la mente de tus clientes y que construyas una relación cercana con ellos. Para conseguirlo, es esencial crear publicaciones de engagement que funcionen de verdad, logrando \"me gusta\", comentarios y que se compartan.\u003c/p\u003e\n\u003cp\u003e¿Te has quedado sin ideas? Aquí tienes algunas sugerencias de publicaciones que puedes usar para mejorar el engagement en las redes sociales. Adáptalas a tu tienda online.\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\n\u003ch2 id=\"1\"\u003e\u003cstrong\u003e¿Qué son las publicaciones de engagement en las redes sociales?\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eLas publicaciones de engagement en las redes sociales son aquellos contenidos que compartes para promocionar tu marca, estrechar lazos con tus clientes y crear conexiones más auténticas que, a largo plazo, se traduzcan en ventas. Aunque el objetivo secundario es la conversión, lo principal es fomentar el engagement: conseguir \"me gusta\", comentarios, que te sigan, se suscriban o compartan tu contenido.\u003c/p\u003e\n\u003cp\u003eEn este tipo de publicaciones, puedes emplear tanto estrategias orgánicas como de pago. Las publicaciones pagadas permiten llegar a un público concreto y segmentado, mientras que las orgánicas están dirigidas a quienes ya tienen algún tipo de conexión con tu página o marca.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003e\u003cstrong\u003e¿Por qué es tan importante el engagement en las redes sociales para una tienda online?\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eHay una razón por la que \u003ca href=\"https://es.statista.com/estadisticas/910289/empresas-que-usaron-medios-sociales-segun-tamano-en-espana/?utm_source=chatgpt.com\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003emás del 90% de las empresas grandes en España\u003c/a\u003e usan redes sociales de algún modo. Si se aprovechan bien, las redes sociales pueden generar enormes beneficios para tu negocio.La clave está en combinar contenido atractivo que fomente relaciones con publicaciones enfocadas en ventas para impulsar las conversiones.\u003c/p\u003e\n\u003cp\u003eUn mayor engagement con tus publicaciones también le indica al algoritmo que tu contenido gusta, aumentando así su visibilidad para otros usuarios. El algoritmo no solo mira cuántos seguidores tienes, sino también cómo interactúan con tus publicaciones.\u003c/p\u003e\n\u003cp\u003eAdemás de aumentar la visibilidad de tu negocio, las publicaciones de engagement te permiten tener conversaciones reales con tus clientes. Estas interacciones te ofrecen un feedback valioso sobre tu marca, productos, sector e incluso sobre la competencia. Y, como ventaja añadida, son un excelente campo de pruebas para nuevas ideas y estrategias.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003e\u003cstrong\u003eCómo elegir la red social adecuada según tu negocio\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eHoy en día, hay muchas plataformas de redes sociales populares que puedes tener en cuenta. Entre las más conocidas están Facebook, Instagram, TikTok y Twitter, pero también existen redes menos comunes y especializadas en ciertos sectores que podrías aprovechar.\u003c/p\u003e\n\u003cp\u003eElegir la plataforma adecuada para tu marca dependerá de tres factores clave: qué estás vendiendo, quién es tu público objetivo y cuáles son tus metas comerciales.\u003c/p\u003e\n\u003cp\u003eAquí tienes algunos recursos que pueden ayudarte a dar el primer paso:\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFacebook\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eCon más de \u003ca href=\"https://influencermarketinghub.com/social-media-marketing-benchmark-report/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e2.700 millones de usuarios\u003c/a\u003e Facebook te ofrece la posibilidad de llegar a un público enorme. Es una plataforma ideal no solo para conectar con clientes nuevos y actuales, sino también \u003ca href=\"/es/blog/como-vender-en-facebook-1\"\u003epara vender directamente a través de ella\u003c/a\u003e directamente.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eAprende más:\u003c/strong\u003e \u003ca href=\"/es-es/facebook-instagram\"\u003eVende en Facebook e Instagram con Shopify\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003eEso sí, ten en cuenta que conseguir que tus publicaciones de engagement tengan visibilidad puede ser todo un reto. Facebook se ha convertido en un canal donde, para lograr resultados significativos, es necesario \u003ca href=\"https://digiday.com/marketing/organic-reach-facebook-dead-advertisers-will-spend-reach-facebooks-feed-purge\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u0026nbsp;invertir en anuncios\u003c/a\u003e. En otras palabras, incluso si alguien sigue tu página, es probable que no vea tu contenido sin pagar por \u003ca href=\"/es/blog/guia-para-hacer-publicidad-en-facebook\"\u003eanuncios en Facebook\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eAprende más\u003c/strong\u003e: \u003ca href=\"/es/blog/7-errores-comunes-en-los-anuncios-publicitarios-de-facebook-y-como-corregirlos\"\u003e7 frecuentes errores en Facebook Ads (y cómo corregirlos)\u003c/a\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eInstagram\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/es/blog/marketing-instagram\"\u003eInstagram\u003c/a\u003e es otra plataforma de redes sociales ideal para vender directamente. Por eso, es importante que mantengas una presencia orgánica sólida con publicaciones de engagement. Aunque puedes invertir en \u003ca href=\"/es/blog/como-hacer-anuncios-publicitarios-en-instagram\"\u003eanuncios en Instagram\u003c/a\u003e, las publicaciones orgánicas, especialmente los vídeos \u003ca href=\"/es/blog/videos-en-instagram\"\u003een formato Reels\u003c/a\u003e, tienen un gran potencial para ganar visibilidad.\u003c/p\u003e\n\u003cp\u003eAdemás, Instagram es perfecto para llegar a consumidores de la Generación Z y \u003ca href=\"/es/blog/los-millennials-la-clave-para-aumentar-las-ventas\"\u003emillennials\u003c/a\u003e, que representan una gran parte de su base de usuarios. Sin embargo, el número de \u003ca href=\"https://influencermarketinghub.com/social-media-marketing-benchmark-report/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eusuarios en todos los grupos de edad sigue creciendo\u003c/a\u003e, por lo que cada vez más se convierte en un lugar para conectar con consumidores de todas las edades.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eX\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/es/blog/marketing-twitter\"\u003eX (antiguo Twitter)\u003c/a\u003e es una plataforma de redes sociales menos visual y más centrada en el texto, ideal para compartir contenido atractivo. A diferencia de otros canales, su base de usuarios tiende a ser mayoritariamente masculina y no cuenta con las herramientas de ecommerce que ofrecen Facebook e Instagram. Sin embargo, esto lo convierte en un excelente lugar para enfocarte en publicaciones de engagement, ya que el objetivo principal no suele ser vender directamente.\u003c/p\u003e\n\u003cp\u003eMuchas marcas suelen \u003ca href=\"https://influencermarketinghub.com/social-media-marketing-benchmark-report/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003epublicar en X entre cuatro y cinco veces a la semana\u003c/a\u003e.Puedes aprovechar X como un canal de atención al cliente, utilizando publicaciones de engagement para compartir información útil, anunciar actualizaciones importantes, dar buenas noticias sobre tu marca o responder a problemas comunes.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eTikTok\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/es/blog/como-vender-en-tiktok\"\u003eTikTok\u003c/a\u003e ha ganado popularidad en los últimos años, \u003ca href=\"https://www.oberlo.com/blog/tiktok-statistics\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eparticularmente entre los consumidores de la Generación Z\u003c/a\u003e. Esta plataforma de vídeos destaca por su enfoque en la autenticidad de los creadores, aunque también ofrece un espacio ideal para que las marcas se sumen.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eLa clave en TikTok es ser auténtico. Aunque en otros canales podrías publicar vídeos pulidos y editados profesionalmente, aquí los usuarios valoran más el contenido espontáneo y natural. En lugar de centrarte en vender, lo importante es conectar con la audiencia, lo que hace de TikTok una excelente plataforma para tus ideas de publicaciones de engagement.\u003c/p\u003e\n\u003ch2 id=\"4\"\u003e20 ideas de publicaciones de engagement que puedes usar en tus redes\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003ePublica contenido interesante con frecuencia\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eMuestra testimonios y opiniones de clientes\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eCrea contenido en pequeñas dosis para redes sociales\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eComparte contenido informativo con tu audiencia\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eUsa GIFs en tus publicaciones\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eEnseña lo que hay detrás de las cámaras\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eUsa los hashtags adecuados y sé parte de la conversación\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eAlinea tus publicaciones con un tema en tendencia\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eUsa canciones en tendencia\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eSé cercano\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003eComparte contenido que refleje la misión de tu marca\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#18\"\u003eRecomienda productos relacionados\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#19\"\u003eEnseña tu local\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#20\"\u003eHaz una campaña con influencers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#21\"\u003eLanza una encuesta\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003eCrea cuestionarios y otro contenido interactivo\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#23\"\u003eOrganiza un chat en Twitter o un Instagram Live con tu comunidad\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#24\"\u003eFija tus mejores publicaciones en el perfil\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#25\"\u003eÚnete a un grupo de Facebook o crea el tuyo propio\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#26\"\u003eOrganiza una búsqueda del tesoro en Pinterest\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"7\"\u003e\u003cstrong\u003e1. Publica contenido interesante con frecuencia\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eSi quieres \u003ca href=\"/es/blog/como-conseguir-seguidores-en-instagram\"\u003eganar más seguidores en tus redes\u003c/a\u003e, es importante publicar contenido de forma constante. Cada audiencia responde de manera diferente a la frecuencia de las publicaciones, así que prueba para encontrar la cadencia que mejor funcione para tu marca. También puedes analizar cómo se compara tu frecuencia de publicación y tu tasa de engagement con la de tus competidores.\u003c/p\u003e\n\u003cp\u003eTen en cuenta que tus publicaciones de engagement dependen mucho del algoritmo de la plataforma. Mantener una cadencia constante puede hacer que el algoritmo te perciba como un usuario activo, lo que podría jugar a tu favor. Sin embargo, más importante que la frecuencia es tener un plan claro y un proceso para crear contenido realmente interesante de manera regular.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eSi no estás seguro de que una publicación será buena, mejor no la publiques: no hay margen para reacciones \"neutras\".\u003c/p\u003e\n\u003cp\u003ePublicar continuamente puede resultar agotador. Por eso, herramientas como \u003ca href=\"https://www.hootsuite.com/es\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eHootsuite\u003c/a\u003e o \u003ca href=\"http://buffer.com\"\u003eBuffer\u003c/a\u003e son útiles para planificar y programar tus publicaciones con antelación. Estas herramientas pueden ahorrarte tiempo y facilitar la ejecución de tus estrategias de marketing en las redes sociales.\u003c/p\u003e\n\u003ch3 id=\"8\"\u003e\u003cstrong\u003e2. Muestra testimonios y opiniones de clientes\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eRecabar \u003ca href=\"/es/blog/15375945-por-que-los-duenos-de-tiendas-virtuales-deben-aprovechar-las-resenas-en-linea\"\u003ereseñas y opiniones de los clientes sobre tus productos y servicios\u003c/a\u003e es una excelente estrategia para generar confianza y además te ayuda de paso a conseguir información valiosa que puede ayudarte a aumentar las ventas online.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com/yotpo-social-reviews?locale=es\"\u003eYotpo\u003c/a\u003e es una aplicación disponible para tiendas Shopify que fomenta que los clientes dejen opiniones después de realizar una compra. Todo el proceso está automatizado, por lo que no tendrás que contactar manualmente a cada cliente.\u003c/p\u003e\n\u003cp\u003eAdemás, puedes conectar las cuentas sociales de tu negocio y compartir las opiniones directamente en tus páginas. Estas opiniones no solo aportan contenido fresco, sino que también ayudan a aumentar el engagement con tu audiencia.\u003c/p\u003e\n\u003ch3 id=\"9\"\u003e\u003cstrong\u003e3. Crea contenido en pequeñas dosis para redes sociales\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003ePiensa en el contexto en el que la mayoría de los usuarios \u003ca href=\"/es/blog/herramientas-de-gestion-de-redes-sociales\"\u003enavegan por las redes sociales\u003c/a\u003e. Quizás están en el móvil mientras se desplazan, toman un breve descanso en el trabajo o matan el tiempo esperando a que empiece de nuevo su serie favorita después de los anuncios.\u003c/p\u003e\n\u003cp\u003eHay algo que todos esos momentos tienen en común: los usuarios de redes sociales suelen estar alternando entre distintas tareas. Por eso, ofrecer contenido en pequeñas dosis es una estrategia eficaz para captar su atención.\u003c/p\u003e\n\u003cp\u003ePor ejemplo, imagina que vendes productos para futbolistas. Si tienes un artículo en tu blog titulado \"7 ejercicios de entrenamiento para mejorar tus habilidades en el fútbol\", puedes transformarlo en siete piezas de microcontenido para redes sociales, una para cada ejercicio.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eEsto será mucho más efectivo que tratar de condensar todo el artículo en una sola publicación, ya que las redes sociales están diseñadas para interacciones más breves.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eAprende más:\u003c/strong\u003e \u003ca href=\"/es/blog/7-herramientas-de-creacion-de-contenido-gratuitas-que-te-ayudaran-a-obtener-mas-interactividad-en-linea\"\u003eCómo crear contenidos para tu tienda online\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"10\"\u003e\u003cstrong\u003e4. Comparte contenido informativo con tu audiencia\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eDestaca como experto en tu sector compartiendo información útil sobre temas relevantes. Por ejemplo, podrías explicar cómo se fabrican las telas de tus diseños, cómo cuidar unas gafas de sol o incluso compartir una receta para preparar con tus utensilios de cocina.\u003c/p\u003e\n\u003cp\u003eUn ejemplo es \u003ca href=\"https://mysa.wine/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eMysa Natural Wine\u003c/a\u003e, que creó un \u003ca href=\"https://www.instagram.com/reel/Ch5XA7qNQ47/?igshid=YmMyMTA2M2Y=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eReel\u003c/a\u003e en Instagram para responder a la pregunta de si el vino natural contiene sulfitos. El Reel obtuvo más de 400 \"me gusta\", 28 comentarios, 12.000 reproducciones, 80 shares y 36 guardados. Además, permitió a la marca iniciar conversaciones más cercanas con clientes potenciales a través de mensajes directos.\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"float: none;\" alt=\"Reel de Instagram de Mysa Wine\" src=\"https://cdn.shopify.com/s/files/1/0229/0839/files/Mysa_Wine_Instagram_Reel.jpg?v=1733997374\"\u003e\u003c/div\u003e\n\u003cp\u003eOtra idea es mostrar cómo usar los productos, como hizo la marca de miel Mānuka \u003ca href=\"https://manukora.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eManukora\u003c/a\u003e con un \u003ca href=\"https://www.instagram.com/p/CghliOuJz7J/?hl=en\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003evideo tutorial\u003c/a\u003e que enseña cómo añadir su producto a un café herbal o chai. El video consiguió más de 9.600 visualizaciones en Instagram.\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"float: none;\" alt=\"Manukora\" src=\"https://cdn.shopify.com/s/files/1/0229/0839/files/Manukora.jpg?v=1733997347\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003e\u003cstrong\u003eAprende más\u003c/strong\u003e: \u003ca href=\"/es/blog/11-mejores-programas-de-software-de-edicion-de-video-gratis-para-2019\"\u003eLas 14 mejores plataformas para editar vídeos online\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e\u003cstrong\u003e5. Usa GIFs en tus publicaciones\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eMuchas redes sociales cuentan con bibliotecas de GIFs animados que puedes aprovechar para tu contenido. Son una forma sencilla y efectiva de generar publicaciones llamativas con poco esfuerzo o inversión de recursos.\u003c/p\u003e\n\u003cp\u003eUn buen ejemplo es la marca de cuidado de la piel \u003ca href=\"https://www.frankbody.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eFrank Body\u003c/a\u003e, que utiliza GIFs con frecuencia en \u003ca href=\"http://www.twitter.com/frank_bod\"\u003eX\u003c/a\u003e. Un vistazo rápido a su feed muestra cómo conectan con su audiencia a través de tuits dinámicos y visualmente atractivos.\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"float: none;\" alt=\"La cuenta de Frank Body\" src=\"https://cdn.shopify.com/s/files/1/0229/0839/files/Frank_Body_Twitter.jpg?v=1733997309\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003ch3 id=\"12\"\u003e\u003cstrong\u003e6. Enseña lo que hay detrás de las cámaras\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eIndependientemente de la plataforma que elijas, compartir lo que ocurre detrás de las cámaras es una forma efectiva de conectar con tu audiencia. Puedes mostrar cómo se fabrica tu producto, hacer un recorrido por tus oficinas o almacén, o enseñar los pasos para montar tu tienda pop-up.\u003c/p\u003e\n\u003cp\u003eLa marca de trajes de baño sostenible \u003ca href=\"http://www.theseea.com\"\u003eSeea\u003c/a\u003e muestra parte de la acción de su almacén a través de Reels de Instagram. Esto también humaniza la marca y muestra a las personas detrás de su equipo de operaciones.\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"float: none;\" alt=\"Seea Instagram\" src=\"https://cdn.shopify.com/s/files/1/0229/0839/files/Seea_Instagram_7f12427c-6b41-40cf-82d2-17bcd1d6e242.jpg?v=1733997276\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003eLa diseñadora \u003ca href=\"https://terydc.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eTery D’Ciano\u003c/a\u003e muestra el proceso creativo detrás de su ropa hecha a mano. Sus publicaciones de engagement en las redes sociales permiten a sus seguidores ver cómo nacen sus productos, haciendo que se sientan más conectados y parte del proceso.\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"float: none;\" alt=\"Tery D'Ciano 1\" src=\"https://cdn.shopify.com/s/files/1/0229/0839/files/Tery_DCiano_1.jpg?v=1733997250\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003ch3\u003e\u003cstrong\u003e7. Usa los #hashtags adecuados y sé parte de la conversación\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eLos hashtags han organizado gran parte de las redes sociales en torno a conversaciones, facilitando la participación en discusiones y eventos relevantes para tu marca.\u003c/p\u003e\n\u003cp\u003eEso sí, no todos los canales funcionan igual cuando se trata de hashtags. Aquí tienes algunas recomendaciones basadas en estudios:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eX:\u003c/strong\u003e las publicaciones con un solo hashtag bien elegido suelen generar más interacciones que aquellas con tres o más.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInstagram:\u003c/strong\u003e las publicaciones, por otro lado, tienen mayor engagement cuando utilizan múltiples \u003ca href=\"/es/blog/instagram-hashtags-mas-usados\"\u003ehashtags\u003c/a\u003e, incluso 10 o más en una sola publicación\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFacebook:\u003c/strong\u003e las publicaciones funcionan mejor sin hashtags\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eSi sabes que se acerca un evento importante, puedes preparar publicaciones de engagement con antelación para estar listo cuando llegue el momento. Cuanto más específico y relevante sea tu contenido, mejor. Por ejemplo, si tienes una marca de moda, podrías hacer una cobertura en vivo comentando los looks de las celebridades en un evento destacado.\u003c/p\u003e\n\u003cp\u003eLa mayoría de estos eventos suelen tener hashtags oficiales que puedes usar para unirte a la conversación. Sin embargo, la clave no está en simplemente aprovechar el hashtag, sino en participar de manera auténtica. Aporta contenido significativo y natural que realmente enriquezca la discusión.\u003c/p\u003e\n\u003ch3 id=\"14\"\u003e\u003cstrong\u003e8. Alinea tus publicaciones con un tema en tendencia\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eTambién puedes aumentar el engagement en las redes sociales alineando tus publicaciones con tendencias actuales y relevantes. Estar atento a los hashtags y a las noticias del momento te puede ayudar a encontrar oportunidades para sumar tu voz a una conversación o incluso para hacer una parodia creativa sobre lo que está sucediendo.\u003c/p\u003e\n\u003cp\u003eAlgunos temas en tendencia son fáciles de anticipar. Por ejemplo, festividades y eventos importantes son excelentes oportunidades para que las marcas participen. Un buen ejemplo es la marca de moda sostenible \u003ca href=\"https://kulabysfa.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eKūla\u003c/a\u003e, que celebró el Día de la Madre con una publicación de engagement en su feed de Instagram.\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"float: none;\" alt=\"Kula Instagram\" src=\"https://cdn.shopify.com/s/files/1/0229/0839/files/Kula_Instagram.jpg?v=1733997197\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003ch3 id=\"15\"\u003e\u003cstrong\u003e9. Usa canciones en tendencia\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eCuando creas Reels de Instagram y \u003ca href=\"/es/blog/videos-en-instagram\"\u003evideos\u003c/a\u003e, puedes añadir música directamente desde la biblioteca musical de la plataforma. Esa música actúa como una especie de etiqueta compartida por todos los usuarios que utilizan el mismo audio.\u003c/p\u003e\n\u003cp\u003eCuando alguien hace clic en la canción del Reel, puede explorar un feed con todos los videos que la incluyen. Esto no solo aumenta la visibilidad de tu contenido, sino que también puede ayudarte a potenciar el engagement en las redes sociales.\u003c/p\u003e\n\u003ch3 id=\"16\"\u003e\u003cstrong\u003e10. Sé cercano\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eHoy en día, los consumidores valoran conocer el lado humano de las marcas que apoyan. Las redes sociales son el lugar ideal para mostrar esa faceta más auténtica y conectar con tu audiencia.\u003c/p\u003e\n\u003cp\u003e“A nuestros clientes les encanta ver cómo es nuestro día a día en el trabajo, e incluso lo que hacemos fuera de la oficina. Sé auténtico y deja que te conozcan. Esto ayuda a construir confianza en tu marca y, de forma natural, impulsa más ventas”, dice Jen Greenlees, propietaria y CEO de Sydney So Sweet.\u003c/p\u003e\n\u003cp\u003eUn ejemplo es la propia \u003ca href=\"https://sydneysosweet.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eSydney So Sweet\u003c/a\u003e, una marca de ropa infantil que muestra su lado más humano en Instagram. Han comprobado que los Reels generan más engagement, por lo que crean contenido auténtico y cercano que conecta con su público.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e“Publicamos vídeos donde nos reímos de nosotros mismos o mostramos momentos reales, como este de nuestra gerente de oficina intentando combinar su ropa con la de su hija”, explica Jen.\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"float: none;\" alt=\"Sydney So Sweet Instagram\" src=\"https://cdn.shopify.com/s/files/1/0229/0839/files/Sydney_So_Sweet_Instagram.jpg?v=1733997148\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003ch3 id=\"17\"\u003e\u003cstrong\u003e11. Comparte contenido que refleje la misión de tu marca.\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eLa \u003ca href=\"/es/blog/ejemplo-de-vision-y-mision\"\u003emisión de tu marca\u003c/a\u003e debería estar presente en cada comunicación que hagas, incluidas tus publicaciones en las redes sociales. Por eso, crear contenido alineado con los valores y objetivos de tu marca es una excelente manera de generar engagement.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.nattybelle.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eNatty Belle\u003c/a\u003e publicó esta increíble imagen del trabajo de un artista africano. La misión de su marca es reconectar con las raíces ancestrales de su fundadora, y esta publicación refleja perfectamente ese propósito, fortaleciendo su conexión con su audiencia.\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"float: none;\" alt=\"Natty Belle Instagram\" src=\"https://cdn.shopify.com/s/files/1/0229/0839/files/Natty_Belle_Instagram.jpg?v=1733997121\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003ch3 id=\"18\"\u003e\u003cstrong\u003e12. Recomienda productos relacionados\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eOfrecer a tus clientes ideas sobre productos que complementen lo que vendes, incluso si no están en tu tienda, es una excelente manera de añadir valor. Esta estrategia funciona especialmente bien en Pinterest, donde puedes crear una colección dedicada a artículos relacionados.\u003c/p\u003e\n\u003cp\u003ePor ejemplo, si tu tienda vende zapatos de senderismo, podrías diseñar una colección con recomendaciones como mochilas, botellas de agua o protector solar. Las marcas que incluyas en tu colección podrían notar el tráfico que generas hacia sus sitios. Si no lo hacen, avísales; podrías animarlas a implementar la misma estrategia y atraer tráfico de vuelta a tu tienda.\u003c/p\u003e\n\u003cp\u003eCon la \u003ca href=\"https://apps.shopify.com/pinterest?locale=es\"\u003eaplicación de Pinterest para Shopify\u003c/a\u003e, puedes aumentar tu alcance orgánico, publicar Pines de productos fácilmente y mantener tu catálogo actualizado para que los usuarios descubran, guarden y compren directamente desde tu tienda online.\u003c/p\u003e\n\u003ch3 id=\"19\"\u003e\u003cstrong\u003e13. Enseña tu local\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eSi tienes una tienda física o vendes al por mayor, utiliza tus redes sociales para compartir contenido sobre tus espacios. Publica fotos y vídeos del exterior, el interior, las exhibiciones de productos, tu equipo o cualquier detalle interesante que pueda captar la atención de los compradores.\u003c/p\u003e\n\u003cp\u003eUn ejemplo es la marca de ropa sostenible \u003ca href=\"https://kotn.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eKotn\u003c/a\u003e, que utiliza TikTok para enseñar sus oficinas y tiendas. Esto no solo recuerda a los clientes que pueden probar y comprar los productos en persona, sino que también humaniza la marca y refuerza la conexión con su audiencia.\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"float: none;\" alt=\"Kotn Tiktok\" src=\"https://cdn.shopify.com/s/files/1/0229/0839/files/Kotn_Tiktok.jpg?v=1733997093\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003eVende más con Instagram Shopping\u003c/p\u003e\n\u003cp\u003eComienza a añadir productos en tus publicaciones e historias para convertir el engagement en ventas con el canal de ventas de compras en Instagram.\u003c/p\u003e\n\u003ca href=\"/es-es/facebook-instagram\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eComienza a vender en Instagram\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"20\"\u003e\u003cstrong\u003e14. Haz una campaña con influencers\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eEl \u003ca href=\"/es/blog/marketing-de-influencers\"\u003emarketing de influencers\u003c/a\u003e se ha convertido en una de las estrategias más comunes para promocionar marcas en la actualidad. Si encuentras influencers cuya audiencia sea similar a tu mercado objetivo, puedes colaborar con ellos para crear publicaciones patrocinadas que resalten tus productos y tu marca.\u003c/p\u003e\n\u003cp\u003eAlgunos influencers aceptan productos gratis como compensación, mientras que otros prefieren un pago directo, según su alcance y el tipo de colaboración. Es importante que el influencer comparta valores similares a los de tu marca para garantizar una conexión auténtica con la audiencia.\u003c/p\u003e\n\u003cp\u003eUn ejemplo es \u003ca href=\"https://girlfriend.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eGirlfriend Collective\u003c/a\u003e, una marca de ropa deportiva, colaboró con una microinfluencer para crear un Reel en Instagram. En el video, la influencer aparece bailando con ropa de la marca.\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"float: none;\" alt=\"Girlfriend Instagram\" src=\"https://cdn.shopify.com/s/files/1/0229/0839/files/Girlfriend_Instagram.jpg?v=1733997063\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003ch3 id=\"21\"\u003e\u003cstrong\u003e15. Lanza una encuesta\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eLas redes sociales son perfectas para interactuar directamente con tu audiencia a través de encuestas o sondeos. Además, estas interacciones pueden proporcionarte información valiosa sobre tus clientes y tu negocio.\u003c/p\u003e\n\u003cp\u003ePor ejemplo, podrías preguntarles qué diseño o variante de producto les gustaría que lanzaras próximamente. También puedes optar por algo más ligero y menos relacionado con tu producto, como sus programas de televisión favoritos, cómo les gusta pasar su tiempo libre o por aquellos intereses que tengan que ver con tu marca.\u003c/p\u003e\n\u003ch3 id=\"22\"\u003e\u003cstrong\u003e16. Crea cuestionarios y otro contenido interactivo\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eEn la escuela, la idea de hacer un test no solía gustar. Pero gracias a BuzzFeed, hacer cuestionarios se ha vuelto algo que vuelve a gustar.\u003c/p\u003e\n\u003cp\u003eEste tipo de \u003ca href=\"/es/blog/13860041-la-estrategia-de-oreo-para-crear-contenido-atractivo-divertido-e-interactivo\"\u003econtenido interactivo\u003c/a\u003e funciona muy bien en las redes sociales, especialmente si consigue que los participantes compartan públicamente sus resultados. Para lograrlo, es necesario diseñar un cuestionario que ofrezca información sobre las personas o sobre sus conocimientos, de manera que se sientan inclinadas a compartirlo como una forma de mostrarse a sí mismas.\u003c/p\u003e\n\u003cp\u003eSi te animas a crear el tuyo, echa un vistazo a \u003ca href=\"https://www.playbuzz.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003ePlaybuzz\u003c/a\u003e, una herramienta gratuita y fácil de usar para crear contenido interactivo.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eAprende más\u003c/strong\u003e: \u003ca href=\"/es/blog/como-hacer-sorteo-instagram\"\u003e¿Cómo hacer un sorteo en Instagram? Guía en 5 pasos\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"23\"\u003e\u003cstrong\u003e17. Organiza un chat en Twitter o un Instagram Live con tu comunidad\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eEl engagement es clave para mantener tu marca relevante y visible. Una estrategia muy efectiva para aumentar tus seguidores y fomentar el engagement es organizar un chat en Twitter o un Instagram Live interactivo.\u003c/p\u003e\n\u003cp\u003ePuedes colaborar en un chat o Live ya existente o crear el tuyo propio. Colaborar te permite aprovechar una audiencia establecida, mientras que organizarlo desde cero requerirá un mayor esfuerzo promocional. Con el tiempo, más personas del sector se sumarán, y poco a poco posicionarás tu marca como una referencia en tu nicho.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eConsejo\u003c/strong\u003e: escoge un hashtag relacionado con el evento y anima a tu comunidad a utilizarlo en sus publicaciones. Esto refuerza tu branding, facilita que los participantes se familiaricen con la dinámica y te permite localizar el chat más tarde para recopilar contenido y preparar resúmenes.\u003c/p\u003e\n\u003ch3 id=\"24\"\u003e\u003cstrong\u003e18. Fija tus mejores publicaciones en el perfil\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eCada vez que los usuarios interactúan contigo a través de una publicación en las redes sociales, no solo estás fortaleciendo tu presencia online, sino que también existe la posibilidad de que visiten tu perfil y hagan clic en tu sitio o contenido.\u003c/p\u003e\n\u003cp\u003eAsegúrate de aprovechar todas las herramientas disponibles para que tu perfil refleje lo que quieres comunicar y dirija el tráfico hacia donde más te interesa:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003ePon algo llamativo como foto de portada, como una imagen de uno de tus productos o un banner promocional para destacar una venta.\u003c/li\u003e\n\u003cli\u003eIncluye enlaces hacia tu sitio web en tu biografía o perfil.\u003c/li\u003e\n\u003cli\u003eFija estratégicamente una publicación destacada en la parte superior de tu feed.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAunque puede ser tentador fijar una publicación sobre un producto o una promoción, también es buena idea destacar publicaciones que hayan tenido buen rendimiento.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eEstas publicaciones pueden seguir mostrando una audiencia activa, generar retweets, \"me gusta\" y ser compartidas, en lugar de quedar enterradas debajo del resto del contenido.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eAprende más\u003c/strong\u003e: \u003ca href=\"/es/blog/mejor-hora-publicar-instagram\"\u003eMejor hora para publicar en Instagram en 2025\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"25\"\u003e\u003cstrong\u003e19. Únete a un grupo de Facebook o crea el tuyo propio\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eLos grupos de Facebook son comunidades online donde los usuarios comparten intereses comunes. Formar parte de un grupo relevante para tu sector y tu cliente objetivo puede ser una gran estrategia para conectar con tu audiencia.\u003c/p\u003e\n\u003cp\u003eLa clave está en aportar valor con tu participación, no en entrar directamente a vender tus productos. Con el tiempo, podrás construir relaciones, ganar credibilidad dentro del grupo y despertar el interés natural de otros miembros por lo que ofreces.\u003c/p\u003e\n\u003cp\u003eSi tienes los recursos, crear tu propio grupo de Facebook también puede ser una excelente idea. Por ejemplo, \u003ca href=\"https://bathetobasics.com/en-ge\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eBath 2 Basics\u003c/a\u003e gestiona el \u003ca href=\"https://www.facebook.com/groups/867199969979452/about/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003egrupo de Facebook Lovers of Natural \u0026amp; Organic Skincare\u003c/a\u003e, que tiene menos de 300 miembros. Este enfoque les permite interactuar de forma auténtica y cercana con su comunidad, fortalecer relaciones y mantener su marca presente en la mente de los usuarios.\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"float: none;\" alt=\"Grupo de Facebook de Bath 2 Basics\" src=\"https://cdn.shopify.com/s/files/1/0229/0839/files/Bath_2_Basics_Facebook_group.jpg?v=1733996959\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003ch3 id=\"26\"\u003e\u003cstrong\u003e20. Organiza una búsqueda del tesoro en Pinterest\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eUna búsqueda del tesoro en Pinterest puede ser una forma muy efectiva de \u003ca href=\"/es/blog/marketing-pinterest\"\u003eusar Pinterest para mejorar el engagement\u003c/a\u003e y captar la atención de tu audiencia.\u003c/p\u003e\n\u003cp\u003eCómo funciona: colabora con otras marcas o personas y pídeles que fijen una imagen en uno de sus tableros de Pinterest. Cada imagen contendrá una pista que llevará a los participantes a la siguiente imagen de la búsqueda del tesoro.\u003c/p\u003e\n\u003cp\u003ePara empezar, publica un artículo en tu blog explicando la dinámica y añade un enlace a la primera imagen. Los usuarios que sigan todas las pistas y lleguen a la última imagen serán redirigidos a una página oculta donde podrán poner sus datos y participar en el sorteo.\u003c/p\u003e\n\u003ch2 id=\"5\"\u003e\u003cstrong\u003eEl marketing en redes sociales exige un toque creativo\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003ePara que el \u003ca href=\"/es/blog/ecommerce-y-redes-sociales\"\u003emarketing en las redes sociales sea efectivo\u003c/a\u003e, no basta con programar publicaciones sobre tus productos, automatizar procesos o seleccionar contenido interesante. Lo realmente importante es ir más allá: entender, conectar y responder a tu audiencia y al mundo que les rodea.\u003c/p\u003e\n\u003cp\u003eEn un escenario donde muchas marcas utilizan las redes sociales únicamente como un altavoz para promocionar sus productos, destacar requiere construir una conexión auténtica con tu comunidad. Añadir un toque de creatividad y un poco de alegría a su día a día puede marcar la diferencia y hacer que tu marca sea memorable.\u003c/p\u003e\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003eMás información\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/es/blog/como-usar-los-hashtags-para-el-beneficio-de-tu-empresa-en-redes-sociales\"\u003eCómo usar los hashtags para el beneficio de tu empresa en redes sociales\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/es/blog/117608709-como-conseguir-mayor-alcance-en-twitter-para-tu-tienda-online\"\u003eCómo conseguir mayor alcance en Twitter para tu tienda online\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/es/blog/que-es-quora-y-como-puede-ayudarte-a-impulsar-la-presencia-online-de-tu-negocio\"\u003eQué es Quora y cómo puede ayudarte a impulsar la presencia online de tu negocio\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/es/blog/6-sitios-para-comenzar-a-crear-y-compartir-contenido-sin-tener-un-blog\"\u003e6 sitios para comenzar a crear y compartir contenido sin tener un blog\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/es/blog/17641480-instagram-presenta-sus-nuevas-opciones-para-publicidad-con-enlaces-directos-al-sitio-de-la-marca\"\u003eInstagram presenta sus nuevas opciones para publicidad con enlaces directos al sitio de la marca\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/es/blog/como-conseguir-seguidores-en-tik-tok\"\u003e¿Cómo conseguir seguidores en Tik Tok? 9 consejos para el éxito\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/es/blog/instagram-bio-crea-el-texto-perfecto-para-tu-marca\"\u003eBiografía de Instagram- Crea el texto perfecto para tu marca\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/es/blog/9-profesionales-de-marketing-en-redes-sociales-comparten-sus-mejores-consejos-para-emprendedores\"\u003e9 profesionales de marketing en redes sociales comparten sus mejores consejos para emprendedores\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/es/blog/claves-para-un-buen-uso-de-twitter\"\u003eClaves para un buen uso de Twitter\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/es/blog/117662597-guia-para-crear-tiendas-pop-up-capitulo-6-marketing-para-tu-tienda-pop-up-pt-2\"\u003eGuía para crear tiendas Pop-Up, capítulo 6- Marketing para tu tienda Pop-Up Pt. 2\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"6\"\u003ePreguntas frecuentes sobre publicaciones de engagement en redes sociales\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e¿Por qué es tan importante el engagement en las redes sociales?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eEl engagement en las redes sociales es esencial para mantener tu marca en un lugar visible, construir relaciones sólidas con tus clientes y llegar a nuevas audiencias.\u0026nbsp;\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e¿Se está volviendo cada vez más difícil generar engagement en las redes sociales?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eSí, conseguir engagement en las redes sociales es cada vez más complicado debido al aumento de la competencia, los cambios constantes en los algoritmos y el enfoque de las plataformas en priorizar ingresos publicitarios.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e¿Cuál es una buena tasa de engagement en las redes sociales?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eUna buena tasa de engagement en las redes sociales es aquella que supera la media. \u003ca href=\"https://influencermarketinghub.com/social-media-marketing-benchmark-report/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eLa tasa promedio de Facebook es del 0,08 %\u003c/a\u003e, la de Instagram también es del 0,08 %, en X es de 0,045 %, y \u003ca href=\"https://www.rivaliq.com/blog/tiktok-benchmark-report/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003een TikTok alcanza el 4,1 %\u003c/a\u003e.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e¿Cuál es la mejor plataforma de redes sociales para generar engagement?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eTikTok es la mejor plataforma de redes sociales para el engagement, según las tasas medias de referencia. Sin embargo, la plataforma más adecuada para ti dependerá de las características específicas de tu negocio, que es único.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","latestArticles":[],"contentNavigationLinks":[{"href":"#1","text":"¿Qué son las publicaciones de engagement en las redes sociales?"},{"href":"#2","text":"¿Por qué es tan importante el engagement en las redes sociales para una tienda online?"},{"href":"#3","text":"Cómo elegir la red social adecuada según tu negocio"},{"href":"#4","text":"20 ideas de publicaciones de engagement que puedes usar en tus redes"},{"href":"#5","text":"El marketing en redes sociales exige un toque creativo"},{"href":"#6","text":"Preguntas frecuentes sobre publicaciones de engagement en redes sociales"}],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip Recruiter - [High ticket affiliate marketing salary]","url":"https://www.ziprecruiter.com/Salaries/High-Ticket-Affiliate-Marketing-Salary"},{"text":"Zip Recruiter - [Affiliate Marketing Salary]","url":"https://www.ziprecruiter.com/Salaries/Affiliate-Marketing-Salary"},{"text":"Smartway - [Affiliate Marketing Smart Way]","url":"https://www.smartpassiveincome.com/affiliate-marketing-smart-way/"},{"text":"Ryan Robinson - [How I earned $35,218.31 blogging last month]","url":"https://www.ryrob.com/blog-income-report-march-2021/"}],"amazon-affiliate-marketing":[{"text":"Datanyze - [Affiliate Networks Software Market Share]","url":"https://www.datanyze.com/market-share/affiliate-networks--69"},{"text":"Amazon Associates - [Amazon’s affiliate marketing program]","url":"https://affiliate-program.amazon.com/"},{"text":"eMarketer - [Prime Day US Online Shoppers Start Product Searches on Amazon]","url":"https://www.emarketer.com/content/prime-day-us-online-shoppers-start-product-searches-amazon"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/node/topic/G9SMD8TQHFJ7728F"},{"text":"Themenhero - [Men’s Guide For Brands \u0026 Fashion]","url":"https://themenhero.com/"},{"text":"Zip Recruiter - [Amazon Affiliate Salary]","url":"https://www.ziprecruiter.com/Salaries/Amazon-Affiliate-Salary"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/operating/policies#Associates%20Program%20Participation%20Requirements"},{"text":"Amazon - [Application Review Process]","url":"https://affiliate-program.amazon.com/help/node/topic/G8TW5AE9XL2VX9VM"},{"text":"Coffee Brewing Pro - [Coffee Brewing Pro]","url":"https://coffeebrewingpro.com/"},{"text":"Sprocker Lovers - [Sprocker Lovers]","url":"https://sprockerlovers.com/"},{"text":"McKinsey \u0026 Company - [What is omnichannel marketing?]","url":"https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketing"},{"text":"Package Free Shop - [Package Free Shop]","url":"https://packagefreeshop.com/"},{"text":"McKinsey \u0026 Company - [Five-star growth: Using online ratings to design better product]","url":"https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/five-star-growth-using-online-ratings-to-design-better-products"},{"text":"The Every Day Farmhouse - [Homesteading Gift Ideas]","url":"https://theeverydayfarmhouse.com/homesteading-gift-ideas/"},{"text":"insider Intelligence -[Over 60% of US online shoppers start their product search on Amazon]","url":"https://www.insiderintelligence.com/content/online-shoppers-search-on-amazon"}],"pinterest-affiliate-marketing":[{"text":"Pinterest- [Your audience is here]","url":"https://business.pinterest.com/audience/"},{"text":"Pinterest - [Community guidelines]","url":"https://policy.pinterest.com/en/community-guidelines"},{"text":"FTC - [Online advertising disclosure guidelines]","url":"https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130312dotcomdisclosures.pdf"},{"text":"TheWaystoWealth - [R.J. Weiss founder of TheWaystoWealth]","url":"https://www.thewaystowealth.com/author/rjweiss/"},{"text":"Pinterest - [Pinterest Scheduling]","url":"https://later.com/pinterest-scheduling/"},{"text":"Hootsuite - [Pinterest Scheduler \u0026 Analytics]","url":"https://www.hootsuite.com/pinterest"},{"text":"Pinterest - [Rich Pins Help]","url":"https://help.pinterest.com/en/business/article/rich-pins"},{"text":"Pinterest - [Crochet Community Board]","url":"https://www.pinterest.com/crochicstyles/crochet-community-board-crochic-styles/"},{"text":"Side Hustle Tips - [Side Hustle Tips]","url":"https://www.sidehustle.tips/"},{"text":"Pinterest - [Pinterest Analytics]","url":"https://analytics.pinterest.com/"},{"text":"Pinterest - [Creative Best Practices]","url":"https://business.pinterest.com/creative-best-practices"}],"make-money-on-facebook":[{"text":"Statista - [Most popular social networks worldwide as of January 2024, ranked by number of monthly active users]","url":"https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users"},{"text":"Hootsuite - [Here’s What You Can Do About Organic Reach Decline in 2024]","url":"https://blog.hootsuite.com/organic-reach-declining"},{"text":"Meta - [How to monetize your content on Facebook and Instagram]","url":"https://www.facebook.com/business/learn/lessons/understand-monetization-eligibility-status?course_id=467400747420312\u0026curriculum_id=2374726509274694"},{"text":"Meta - [Facebook Success Stories]","url":"https://www.facebook.com/business/success?rdr=expss"},{"text":"Meta - [Eligibility requirements for Facebook Subscriptions]","url":"https://www.facebook.com/business/help/271606753455489?id=558489708108283"},{"text":"Meta - [How to stay eligible for monetization]","url":"https://www.facebook.com/business/help/903272529876480?id=648321075955172"}],"how-to-patent-an-idea":[{"text":"Bitten Design - [Moustache Pacifier]","url":"https://bitten-design.com/products/moustache-pacifier?variant=839047215"},{"text":"USPTO - [United States Patent and Trademark Office]","url":"https://www.uspto.gov/"},{"text":"Cornel Law School - [35 U.S. Code § 101 - Inventions patentable]","url":"https://www.law.cornell.edu/uscode/text/35/101"},{"text":"Nolo - [Patent Searching Online]","url":"https://www.nolo.com/legal-encyclopedia/patent-searching-online-29551.html"},{"text":"USPTO - [Fee schedule]","url":"https://www.uspto.gov/learning-and-resources/fees-and-payment/uspto-fee-schedule"},{"text":"USPTO - [First Office Action Estimator]","url":"https://www.uspto.gov/learning-and-resources/statistics/first-office-action-estimator"},{"text":"USPTO - [MPEP]","url":"http://mpep.uspto.gov/RDMS/detail/manual/MPEP/e8r9/d0e18.xml#/result/RDMS/detail/manual/MPEP/e8r9/d0e133402.xml?q=issue%20fee\u0026start=1\u0026ccb=on\u0026ncb=off\u0026icb=off\u0026fcb=off\u0026ver=e8r9\u0026sort=relevance\u0026syn=adj\u0026cnt=10\u0026results=compact\u0026index=4#highlight"},{"text":"USPTO - [EFS-Web Guidance and Resources]","url":"https://www.uspto.gov/patents/apply/applying-online/efs-web-guidance-and-resources"}]},"subNavVariants":{"en":{"dropshipping":["blog/what-is-dropshipping","blog/how-to-start-dropshipping","blog/dropshipping-suppliers","blog/best-dropshipping-products","blog/dropshipping-guide","blog/dropshipping-websites","blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress","blog/amazon-dropshipping","blog/dropshipping-clothing-suppliers","blog/dropshipping-success","blog/is-dropshipping-worth-it","blog/dropshipping-niches","blog/etsy-dropshipping","blog/ebay-dropshipping","blog/6492023-drop-shipping-the-easiest-way-to-sell-online","blog/automated-dropshipping","blog/dropshipping-software","blog/dropshipping-books","blog/is-dropshipping-legal","blog/dropship-baby-products","blog/dropshipping-jewelry","blog/cbd-dropshipping","blog/dropshipping-tips","blog/private-label-dropshipping","blog/dropshipping-fulfillment","blog/dropshipping-coffee","blog/walmart-dropshipping","blog/the-ultimate-guide-to-dropshipping-furniture","blog/dropshipping-vs-wholesale","blog/ecommerce-vs-dropshipping","blog/dropshipping-podcast","blog/supplement-dropshipping","blog/high-ticket-dropshipping"],"ecommerce":["blog/101-ecommerce-basics","blog/15006249-warning-are-these-four-ecommerce-conversion-killers-hurting-your-sales","blog/15206517-mobile-now-accounts-for-50-3-of-all-ecommerce-traffic","blog/16665772-alibaba-101-how-to-safely-source-products-from-the-worlds-biggest-supplier-directory","blog/17156160-7-inspiring-ecommerce-call-to-action-examples-and-why-they-work","blog/17921828-dont-fear-analytics-ill-make-it-simple-for-you","blog/6399562-the-pros-and-cons-of-selling-on-amazon-and-ebay","blog/69521733-proceed-to-checkout-the-unexpected-story-of-how-ecommerce-started","blog/7-ways-to-promote-your-amazon-listing","blog/7365564-32-key-performance-indicators-kpis-for-ecommerce","blog/add-ecommerce-to-website","blog/advantages-and-disadvantages-of-ecommerce","blog/amazon-competitors","blog/amazon-handmade-vs-etsy","blog/average-order-value","blog/b2b-ecommerce-websites","blog/basic-ecommerce-metrics","blog/best-ecommerce-books","blog/best-ecommerce-platform-small-business","blog/best-ecommerce-platforms","blog/best-ecommerce-sites","blog/best-ecommerce-website-builder","blog/bfcm-2020","blog/bfcm-checklist","blog/bfcm-data","blog/bfcm-promotion-ideas","blog/bounce-rate","blog/business-model","blog/cheap-ecommerce-platforms","blog/commercial-insurance-for-ecommerce","blog/connective-ecommerce","blog/cpg-ecommerce","blog/cyber-monday","blog/digital-asset-management","blog/digital-commerce","blog/dropshipping-vs-wholesale","blog/ecommerce-accounting","blog/ecommerce-agency","blog/ecommerce-analytics-tools","blog/ecommerce-app","blog/ecommerce-automation-tools","blog/ecommerce-brands","blog/ecommerce-business-blueprint","blog/ecommerce-business-examples","blog/ecommerce-catalog-management","blog/ecommerce-challenges","blog/ecommerce-checkout","blog/ecommerce-cms","blog/ecommerce-companies","blog/ecommerce-consultants","blog/ecommerce-content-marketing","blog/ecommerce-conversion-rate","blog/ecommerce-crm","blog/ecommerce-cro-audit","blog/ecommerce-data-management","blog/ecommerce-filters","blog/ecommerce-funnel","blog/ecommerce-grocery-companies","blog/ecommerce-infrastructure","blog/ecommerce-integration","blog/ecommerce-jobs","blog/ecommerce-management","blog/ecommerce-manager","blog/ecommerce-marketing","blog/ecommerce-marketing-tools","blog/ecommerce-merchandising","blog/ecommerce-merchant","blog/ecommerce-outsourcing","blog/ecommerce-ppc-management","blog/ecommerce-price-monitoring-tools","blog/ecommerce-product-management","blog/ecommerce-product-recommendation","blog/ecommerce-reporting-tools","blog/ecommerce-schema","blog/ecommerce-security","blog/ecommerce-seo-beginners-guide","blog/ecommerce-software","blog/ecommerce-strategy","blog/ecommerce-testing","blog/ecommerce-tips","blog/ecommerce-transaction-emails","blog/ecommerce-ux-audit","blog/ecommerce-vs-dropshipping","blog/ecommerce-website-cost","blog/ecommerce-website-development","blog/email-marketing","blog/email-marketing-services","blog/etsy-alternatives","blog/etsy-shop-ideas","blog/etsy-shop-names","blog/exit-rate-vs-bounce-rate","blog/forecasting-for-seasonal-businesses","blog/grocery-ecommerce","blog/hard-bounce-vs-soft-bounce","blog/holiday-ecommerce-tools-apps","blog/how-to-buy-wholesale","blog/international-commerce","blog/international-ecommerce","blog/ios14-updates","blog/is-selling-on-etsy-worth-it","blog/machine-learning-in-ecommerce","blog/marketing-analytics","blog/marketing-automation-ecommerce","blog/mobile-commerce","blog/open-source-ecommerce","blog/pure-play-ecommerce","blog/saas-ecommerce","blog/sales-channel","blog/sell-business","blog/sell-on-amazon","blog/sell-on-ebay","blog/sell-online-business","blog/shopify-store-launch-checklist","blog/shopping-cart","blog/shopping-cart-abandonment","blog/small-business-wholesale-suppliers","blog/sms-marketing-for-ecommerce","blog/social-selling-platform","blog/subscription-ecommerce-platform","blog/supply-chain-management-in-ecommerce","blog/topics/backoffice","blog/types-of-ecommerce","blog/web-analytics","blog/what-is-conversational-commerce","blog/what-is-ecommerce","blog/wholesale-accessory-market","blog/wholesale-boutique-clothing","blog/wholesale-business-ideas","blog/wholesale-candle-suppliers","blog/wholesale-clothing-usa","blog/wholesale-clothing-vendors","blog/wholesale-definition","blog/wholesale-distributor","blog/wholesale-essential-oils-suppliers","blog/wholesale-marketplace","blog/wholesale-mens-clothing","blog/wholesale-products-for-resale","blog/wholesale-soap-supplier","blog/wholesale-womens-clothing","blog/wix-alternatives","blog/working-with-big-box-retailers"],"seo":["blog/copywriting","blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce","blog/ecommerce-seo-audit","blog/404-error","blog/anchor-link","blog/anchor-text","blog/backlink-audit","blog/what-are-backlinks-in-seo-why-backlinks-still-matter","blog/black-hat-seo","blog/ecommerce-keyword-research","blog/content-hub","blog/domain-authority","blog/evergreen-content","blog/free-seo-tools","blog/google-algorithm","blog/google-eat","blog/google-lighthouse","blog/google-search-volume","blog/growth-strategy","blog/how-do-websites-distribute-content","blog/blog-seo","blog/circle-to-search","blog/google-search-console","blog/how-much-does-a-website-cost","blog/how-to-create-a-sitemap","blog/how-to-disavow-backlinks","blog/17989280-building-backlinks-the-backbone-of-your-ecommerce-business","blog/how-to-get-website-indexed-by-google","blog/how-to-improve-core-web-vitals","blog/how-to-increase-domain-authority","blog/hreflang-sitemap","blog/interactive-content","blog/international-seo","blog/international-seo-strategy","blog/keyword-cannibalization","blog/keyword-difficulty","blog/keyword-research-tools","blog/knowledge-panel","blog/landing-page","blog/link-building-strategies","blog/long-tail-keywords","blog/markup-language","blog/how-to-write-meta-descriptions","blog/mobile-seo","blog/on-page-seo","blog/organic-search","blog/organic-traffic","blog/organic-vs-paid-search","blog/pagerank","blog/search-intent","blog/semantic-search","blog/seo-checklist-online-store","blog/seo-competitor-analysis","blog/seo-content-marketing","blog/seo-content-writing","blog/seo-copywriting","blog/seo-kpis","blog/seo-marketing","blog/seo-ranking","blog/seo-report","blog/seo-strategy","blog/seo-tips","blog/seo-title-tag","blog/seo-tracking","blog/seo-vs-sem","blog/serp","blog/serp-features","blog/site-audit","blog/site-crawler","blog/sitemap","blog/small-business-seo","blog/submit-sitemap-to-google","blog/technical-seo","blog/technical-seo-audit","blog/technical-seo-tools","blog/url-parameters","blog/video-search-engine","blog/video-seo","blog/web-accessibility","blog/website-breadcrumbs","blog/website-seo","blog/what-is-source-code","blog/white-hat-seo","blog/white-hat-vs-black-hat-seo","blog/xml-sitemap"]},"it":{"dropshipping":["blog/guida-al-dropshipping-in-italia","blog/guida-al-dropshipping-con-aliexpress","blog/un-altro-modo-di-fare-dropshipping-importazione-di-mobili","blog/dropshipping-metodo-veloce-e-a-basso-costo-per-testare-nuove-idee-di-prodotto","blog/aspetti-fiscali-dropshipping-italia","blog/migliori-prodotti-dropshipping","blog/fare-dropshipping-questo-lo-voglio","blog/i-10-migliori-dropshipping-software-del-2024","blog/dropshipping-su-ebay","blog/amazon-dropshipping","blog/come-fare-dropshipping-con-shopify","blog/fornitori-dropshipping","blog/dropshipping-gioielli","blog/dropshipping-integratori","blog/tiktok-dropshipping","blog/dropshipping-abbigliamento","blog/business-model","blog/come-funziona-alibaba","blog/stampa-on-demand"]},"fr":{"dropshipping":["blog/acheter-en-gros-pour-revendre","blog/dropshipping-guide","dropshipping","blog/vendre-en-dropshipping-avec-aliexpress-le-guide-complet","blog/51907717-alibaba-le-guide-pour-trouver-votre-grossiste-en-ligne-et-acheter-en-toute-securite","blog/55387781-le-guide-complet-pour-trouver-le-produit-ideal-a-vendre-en-ligne","blog/dropshipping-etsy","blog/fournisseur-dropshipping","blog/dropshipping-amazon","blog/dropshipping-ebay","blog/dropshipping-cbd","blog/dropshipping-tiktok","blog/applications-shopify-dropshipping","blog/produit-dropshipping","blog/meilleur-grossiste-en-ligne"]}},"helpfulResources":["blog/average-order-value","blog/cheap-ecommerce-platforms","blog/top-online-shopping-categories","blog/ecommerce-funnel","blog/ecommerce-laws","blog/ecommerce-checkout","blog/ecommerce-website-development","blog/101-ecommerce-basics","blog/digital-commerce","blog/ecommerce-merchandising","blog/sell-sex-toys","blog/9-dropshipping-coffee-suppliers","blog/sell-books-online","blog/sell-coffee","blog/211022217-sell-vintage-clothing-online","blog/part-time-business-ideas","blog/how-to-start-a-pet-sitting-business","blog/affiliate-marketing-vs-dropshipping","blog/youtube-affiliate-marketing","blog/19495812-22-awesome-t-shirt-templates-and-mockups-for-your-clothing-line","blog/white-label","blog/contact-us-page","blog/diy-ecommerce-store-design-as-a-beginner","blog/competitive-shipping-as-a-small-shop","blog/ecommerce-packaging","blog/shipstation-vs-shopify-shipping","blog/how-to-sell-on-pinterest","blog/thank-your-customers","blog/how-to-write-an-about-us-page","blog/instagram-captions","blog/gaap-vs-ifrs","blog/facebook-ad-sizes","blog/best-free-video-editing-software","blog/instagram-bio","blog/amazon-competitors","blog/current-asset","blog/types-businesses","blog/sell-woodworking-projects","blog/candle-business","blog/start-skincare-line"],"marketingBlocks":{"shopify_collabs_one":{"href":"https://www.shopify.com/collabs/find-brands?itcat=coreblog\u0026itterm=shopify-collabs-cta"},"shopify_collabs_two":{"href":"https://apps.shopify.com/collabs?itcat=coreblog\u0026itterm=shopify-collabs-merchant-cta"},"social_sales_channels":{"href":"https://www.shopify.com/channels?itcat=coreblog\u0026itterm=shopify-sales-channels-cta"},"sales_channel_google":{"href":"https://www.shopify.com/google?itcat=coreblog\u0026itterm=shopify-google-sales-channel-cta"},"sales_channel_facebook":{"href":"https://www.shopify.com/facebook-instagram?itcat=coreblog\u0026itterm=shopify-facebook-instagram-sales-channel-cta"},"sales_channel_instagram":{"href":"https://www.shopify.com/facebook-instagram?itcat=coreblog\u0026itterm=shopify-facebook-instagram-sales-channel-cta"},"sales_channel_tiktok_one":{"href":"https://www.shopify.com/sell-on-tiktok?itcat=coreblog\u0026itterm=shopify-tiktok-sales-channel-cta"},"sales_channel_tiktok_two":{"href":"https://www.shopify.com/sell-on-tiktok"},"sales_channel_youtube":{"href":"https://www.shopify.com/youtube?itcat=coreblog\u0026itterm=shopify-youtube-sales-channel-cta"},"shop_pay_one":{"href":"https://www.shopify.com/shop-pay-installments?itcat=coreblog\u0026itterm=shop-pay-installments-cta"},"shop_pay_two":{"href":"https://www.shopify.com/shop-pay-installments?itcat=coreblog\u0026itterm=shop-pay-installments-cta"},"shopify_payments_one":{"href":"https://www.shopify.com/payments?itcat=coreblog\u0026itterm=shopify-payments-cta"},"shopify_payments_two":{"href":"https://www.shopify.com/payments?itcat=coreblog\u0026itterm=shopify-payments-cta"},"marketing_tools":{"href":"https://www.shopify.com/marketing-tools"},"shopify_email":{"href":"https://www.shopify.com/email-marketing?itcat=coreblog\u0026itterm=shopify-email-cta"},"shopify_audiences":{"href":"https://www.shopify.com/audiences?itcat=coreblog\u0026itterm=shopify-audiences-cta"},"shopify_segmentation_one":{"href":"https://www.shopify.com/segmentation?itcat=coreblog\u0026itterm=shopify-segmentation-tools-cta"},"shopify_segmentation_two":{"href":"https://www.shopify.com/segmentation"},"marketing_automations":{"href":"https://www.shopify.com/marketing-automation?itcat=coreblog\u0026itterm=shopify-marketing-automation-cta"},"shopify_analytics":{"href":"https://help.shopify.com/en/manual/reports-and-analytics/shopify-reports"},"shopify_tax_one":{"href":"https://www.shopify.com/tax?itcat=coreblog\u0026itterm=shopify-tax-cta"},"shopify_tax_two":{"href":"https://www.shopify.com/tax?itcat=coreblog\u0026itterm=shopify-tax-cta"},"shopify_balance":{"href":"https://www.shopify.com/balance?itcat=coreblog\u0026itterm=shopify-balance-cta"},"shopify_credit":{"href":"https://www.shopify.com/credit"},"shopify_capital":{"href":"https://www.shopify.com/capital?itcat=coreblog\u0026itterm=shopify-capital-cta"},"shopify_subscriptions_app":{"href":"https://apps.shopify.com/shopify-subscriptions"},"shopify_bundles_app_one":{"href":"https://apps.shopify.com/shopify-bundles"},"shopify_bundles_app_two":{"href":"https://apps.shopify.com/shopify-bundles"},"inventory_management_one":{"href":"https://www.shopify.com/manage?itcat=coreblog\u0026itterm=shopify-inventory-management-cta"},"inventory_management_two":{"href":"https://www.shopify.com/manage?itcat=coreblog\u0026itterm=shopify-inventory-management-cta"},"shopify_order_management":{"href":"https://www.shopify.com/orders?itcat=coreblog\u0026itterm=shopify-order-management-cta"},"shopify_magic_one":{"href":"https://cdn.shopify.com/static/growthcenter/shopify_magic_overview.pdf"},"shopify_magic_two":{"href":"https://www.shopify.com/blog/ai-product-descriptions"},"shopify_inbox_one":{"href":"https://www.shopify.com/inbox?itcat=coreblog\u0026itterm=shopify-inbox-cta"},"b2b_ecommerce":{"href":"https://www.shopify.com/plus/solutions/b2b-ecommerce?itcat=coreblog\u0026itterm=shopify-b2b-cta"},"shopify_pos_one":{"href":"https://www.shopify.com/pos?itcat=coreblog\u0026itterm=shopify-pos-cta"},"shopify_pos_two":{"href":"https://www.shopify.com/pos?itcat=coreblog\u0026itterm=shopify-pos-cta"},"shopify_managed_markets":{"href":"https://www.shopify.com/international/managed"},"shopify_partners":{"href":"https://www.shopify.com/partners/directory"},"shopify_affiliates":{"href":"https://www.shopify.com/affiliates"},"shopify_ar":{"href":"https://www.shopify.com/ar"},"loyalty_apps":{"href":"https://apps.shopify.com/categories/store-management-customer-accounts-loyalty-and-rewards"}},"AIArticles":["how-to-start-dropshipping","what-is-dropshipping","dropshipping-suppliers","best-dropshipping-products","make-your-first-sale","trending-products","print-on-demand-companies","start-online-store","dropshipping-websites","117607173-the-definitive-guide-to-dropshipping-with-aliexpress","shopify-stores","best-affiliate-programs","digital-products","low-investment-business-ideas","amazon-dropshipping","dropshipping-guide","amazon-affiliate-marketing","online-business-ideas","best-ecommerce-sites","what-is-shopify","ecommerce-business-blueprint","print-on-demand","passive-income-ideas","start-business-without-money","make-money-online","side-hustle","etsy-alternatives","online-selling-sites","4660242-what-should-i-name-my-online-store","build-a-website"]},"shareImage":"https://cdn.shopify.com/s/files/1/0229/0839/articles/IDEASPARAGENEERARENGAGEMENT.png?v=1733997539","availableRegions":["es","en-CA","en-GB","en-AU","en-ID","en-NZ","en-ZA","en-NG","en-PH","en-SG","en-HK","en-IE","en-MY"],"popularArticles":[{"title":"Dropshipping: ¿qué es y en qué consiste?","tags":["Dropshipping"],"handle":"12377277-guia-completa-de-dropshipping","imageUrl":"https://cdn.shopify.com/s/files/1/0229/0839/files/Untitled_design_28d2915f-46db-4465-9b2d-4e05b188364f.png?format=webp\u0026v=1593015824\u0026width=1024","imageAltText":"dropshipping","modifiedAt":"2021-12-17"},{"title":"100 ejemplos de nombres de negocios atractivos","tags":["Marketing"],"handle":"45475653-como-encontrar-el-nombre-perfecto-para-tu-nuevo-negocio","imageUrl":"https://cdn.shopify.com/s/files/1/0229/0839/files/407D877F-B2BE-4EA8-B03A-8939F413585D.jpg?v=1630308833\u0026width=1024","imageAltText":"Hojas pequeñas de papel de diferentes colores colocadas en una pared o tablón con sugerencias de nombres de negocios escritas en ellas","modifiedAt":"2023-09-11"},{"title":"¿Qué vender por Internet? 11 productos TOP para vender online","tags":["Cómo vender online"],"handle":"mejores-productos-para-vender-por-internet","imageUrl":"https://cdn.shopify.com/s/files/1/0229/0839/files/Untitled_design_2fbf6ff5-8a54-45aa-b5b4-992118d4e2f4.jpg?v=1617647345\u0026width=1024","imageAltText":"que vender","modifiedAt":"2023-01-10"},{"title":"Cómo empezar a hacer dropshipping sin dinero","tags":["Cómo vender online"],"handle":"como-iniciar-una-tienda-en-linea-sin-dinero","imageUrl":"https://cdn.shopify.com/s/files/1/0229/0839/files/como-lanzar-tienda-online-sin-dinero.jpg?5762934324581372090\u0026width=1024","imageAltText":"feature","modifiedAt":"2016-06-06"},{"title":"Cómo conseguir los mejores proveedores de dropshipping: ¡consejos y claves!","tags":["Dropshipping"],"handle":"12424049-guia-completa-de-dropshipping-capitulo-3-como-encontrar-y-trabajar-con-proveedores","imageUrl":"https://cdn.shopify.com/s/files/1/0229/0839/files/10_B.jpg?v=1610557117\u0026width=1024","imageAltText":"proveedores de dropshipping","modifiedAt":"2023-12-08"},{"title":"¿Qué es Shopify y cómo funciona? Guía completa en español","tags":["Tutoriales de Shopify"],"handle":"tutorial-shopify","imageUrl":"https://cdn.shopify.com/s/files/1/0229/0839/files/Untitled_design_627a4ccb-cb86-4bab-808f-1ebdc7e7fe7c.jpg?v=1615480347\u0026width=1024","imageAltText":"Qué es Shopify","modifiedAt":"2022-12-22"},{"title":"10 mejores productos de Dropshipping para hispanohablantes","tags":["Dropshipping"],"handle":"mejores-productos-dropshipping-para-vender-en-paises-hispanohablantes","imageUrl":"https://cdn.shopify.com/s/files/1/0229/0839/files/containers.jpg?v=1550772465\u0026width=1024","imageAltText":"mejores productos dropshipping","modifiedAt":"2021-12-31"},{"title":"¿Cómo ganar dinero? 7 ideas + ejemplos","tags":["Emprender"],"handle":"como-ganar-dinero-extra","imageUrl":"https://cdn.shopify.com/s/files/1/0229/0839/files/comoganardinero.png?format=webp\u0026v=1701252673\u0026width=1024","imageAltText":"como ganar dinero","modifiedAt":"2023-11-29"}],"hreflangs":[{"tagName":"link","rel":"alternate","hreflang":"es","href":"https://www.shopify.com/es/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online"},{"tagName":"link","rel":"alternate","hreflang":"en-CA","href":"https://www.shopify.com/ca/blog/social-media-marketing-strategy"},{"tagName":"link","rel":"alternate","hreflang":"en-GB","href":"https://www.shopify.com/uk/blog/social-media-marketing-strategy"},{"tagName":"link","rel":"alternate","hreflang":"en-AU","href":"https://www.shopify.com/au/blog/social-media-marketing-strategy"},{"tagName":"link","rel":"alternate","hreflang":"en-ID","href":"https://www.shopify.com/id/blog/social-media-marketing-strategy"},{"tagName":"link","rel":"alternate","hreflang":"en-NZ","href":"https://www.shopify.com/nz/blog/social-media-marketing-strategy"},{"tagName":"link","rel":"alternate","hreflang":"en-ZA","href":"https://www.shopify.com/za/blog/social-media-marketing-strategy"},{"tagName":"link","rel":"alternate","hreflang":"en-NG","href":"https://www.shopify.com/ng/blog/social-media-marketing-strategy"},{"tagName":"link","rel":"alternate","hreflang":"en-PH","href":"https://www.shopify.com/ph/blog/social-media-marketing-strategy"},{"tagName":"link","rel":"alternate","hreflang":"en-SG","href":"https://www.shopify.com/sg/blog/social-media-marketing-strategy"},{"tagName":"link","rel":"alternate","hreflang":"en-HK","href":"https://www.shopify.com/hk/blog/social-media-marketing-strategy"},{"tagName":"link","rel":"alternate","hreflang":"en-IE","href":"https://www.shopify.com/ie/blog/social-media-marketing-strategy"},{"tagName":"link","rel":"alternate","hreflang":"en-MY","href":"https://www.shopify.com/my/blog/social-media-marketing-strategy"}],"url":"https://www.shopify.com/es/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online","canonicalUrl":"https://www.shopify.com/es/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online","rootDomain":"shopify.com","experimentVariationId":"","banditAssignments":[],"realCountryCode":"SG","geoCountryCode":"","regionCode":"","site":{"domain":"es.shopify.com","countryCode":"US","hreflang":"es","locale":"es","currencyCode":"USD","features":["adword_credits","blog","capital","chip_swipe_reader","ebay","facebook_instagram","google","limited_pages","lite_plan","starter_plan","localized_help_center","managed_markets","payments_online","payments_swipe","pos","pos_retail","plus","shipping","sitemap_blog","sitemap_tools","google_buy","geolocated_pricing","retail"],"pathPrefix":"es","languageCode":"es"},"fileRoutePath":"/blog/$article","pricingSite":{"domain":"www.shopify.com.sg","countryCode":"SG","hreflang":"en-SG","locale":"en-SG","baseEnDomain":true,"currencyCode":"SGD","features":["adword_credits","apple_pay","blog","enterprise_blog","facebook_instagram","google_pay","google","lite_plan","starter_plan","paypal","plus","localized_help_center","payments_online","payments_swipe","pos","pos_retail","sitemap_blog","sitemap_blog_retail","sitemap_enterprise","sitemap_tools","split_rate","support_24_7","shop","google_buy","global_page_title","wisepad","retail"],"pathPrefix":"sg","languageCode":"en"},"regions":[{"domain":"es.shopify.com","countryCode":"AU","href":"https://www.shopify.com/au/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online","hreflang":"en-AU","label":"Australia","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"es.shopify.com","countryCode":"BE","href":"https://www.shopify.com/be-de","hreflang":"de-BE","label":"Belgium","lang":"de","base":false,"selector":false,"isActive":false,"published":false},{"domain":"es.shopify.com","countryCode":"BE","href":"https://www.shopify.com/be-en","hreflang":"en-BE","label":"Belgium","lang":"en","base":false,"selector":false,"isActive":false,"published":false},{"domain":"es.shopify.com","countryCode":"BE","href":"https://www.shopify.com/be-fr","hreflang":"fr-BE","label":"Belgium","lang":"fr","base":false,"selector":false,"isActive":false,"published":false},{"domain":"es.shopify.com","countryCode":"BE","href":"https://www.shopify.com/be","hreflang":"nl-BE","label":"Belgium","lang":"nl","base":false,"selector":true,"isActive":false,"published":false},{"domain":"es.shopify.com","countryCode":"BR","href":"https://www.shopify.com/br/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online","hreflang":"pt","label":"Brasil","lang":"pt","base":false,"selector":true,"isActive":false,"published":true},{"domain":"es.shopify.com","countryCode":"CA","href":"https://www.shopify.com/ca/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online","hreflang":"en-CA","label":"Canada (English)","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"es.shopify.com","countryCode":"CA","href":"https://www.shopify.com/ca-fr","hreflang":"fr-CA","label":"Canada (Français)","lang":"fr","base":false,"selector":true,"isActive":false,"published":false},{"domain":"es.shopify.com","countryCode":"CZ","href":"https://www.shopify.com/cz/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online","hreflang":"cs","label":"Česká republika","lang":"cs","base":false,"selector":true,"isActive":false,"published":true},{"domain":"es.shopify.com","countryCode":"CO","href":"https://www.shopify.com/co","hreflang":"es-CO","label":"Colombia","lang":"es","base":false,"selector":true,"isActive":false,"published":false},{"domain":"es.shopify.com","countryCode":"DK","href":"https://www.shopify.com/dk/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online","hreflang":"da","label":"Danmark","lang":"da","base":false,"selector":true,"isActive":false,"published":true},{"domain":"es.shopify.com","countryCode":"DK","href":"https://www.shopify.com/dk-en","hreflang":"en-DK","label":"Denmark","lang":"en","base":false,"selector":false,"isActive":false,"published":false},{"domain":"es.shopify.com","countryCode":"DE","href":"https://www.shopify.com/de/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online","hreflang":"de","label":"Deutschland","lang":"de","base":false,"selector":true,"isActive":false,"published":true},{"domain":"es.shopify.com","countryCode":"ES","href":"https://www.shopify.com/es-es","hreflang":"es-ES","label":"España","lang":"es","base":false,"selector":true,"isActive":false,"published":false},{"domain":"es.shopify.com","countryCode":"US","href":"https://www.shopify.com/es/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online","hreflang":"es","label":"Español (Intl.)","lang":"es","base":false,"selector":true,"isActive":true,"published":true},{"domain":"es.shopify.com","countryCode":"FR","href":"https://www.shopify.com/fr/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online","hreflang":"fr","label":"France","lang":"fr","base":false,"selector":true,"isActive":false,"published":true},{"domain":"es.shopify.com","countryCode":"HK","href":"https://www.shopify.com/hk-en/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online","hreflang":"en-HK","label":"Hong Kong SAR","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"es.shopify.com","countryCode":"IN","href":"https://www.shopify.com/in/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online","hreflang":"en-IN","label":"India","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"es.shopify.com","countryCode":"ID","href":"https://www.shopify.com/id/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online","hreflang":"en-ID","label":"Indonesia","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"es.shopify.com","countryCode":"IE","href":"https://www.shopify.com/ie/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online","hreflang":"en-IE","label":"Ireland","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"es.shopify.com","countryCode":"IT","href":"https://www.shopify.com/it/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online","hreflang":"it","label":"Italia","lang":"it","base":false,"selector":true,"isActive":false,"published":true},{"domain":"es.shopify.com","countryCode":"MY","href":"https://www.shopify.com/my/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online","hreflang":"en-MY","label":"Malaysia","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"es.shopify.com","countryCode":"MX","href":"https://www.shopify.com/mx","hreflang":"es-MX","label":"México","lang":"es","base":false,"selector":true,"isActive":false,"published":false},{"domain":"es.shopify.com","countryCode":"NL","href":"https://www.shopify.com/nl/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online","hreflang":"nl","label":"Nederland","lang":"nl","base":false,"selector":true,"isActive":false,"published":true},{"domain":"es.shopify.com","countryCode":"NZ","href":"https://www.shopify.com/nz/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online","hreflang":"en-NZ","label":"New Zealand","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"es.shopify.com","countryCode":"NG","href":"https://www.shopify.com/ng/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online","hreflang":"en-NG","label":"Nigeria","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"es.shopify.com","countryCode":"NO","href":"https://www.shopify.com/no/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online","hreflang":"nb","label":"Norge","lang":"nb","base":false,"selector":true,"isActive":false,"published":true},{"domain":"es.shopify.com","countryCode":"NO","href":"https://www.shopify.com/no-en","hreflang":"en-NO","label":"Norway (English)","lang":"en","base":false,"selector":true,"isActive":false,"published":false},{"domain":"es.shopify.com","countryCode":"PH","href":"https://www.shopify.com/ph/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online","hreflang":"en-PH","label":"Philippines","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"es.shopify.com","countryCode":"PL","href":"https://www.shopify.com/pl/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online","hreflang":"pl","label":"Polska","lang":"pl","base":false,"selector":true,"isActive":false,"published":true},{"domain":"es.shopify.com","countryCode":"PT","href":"https://www.shopify.com/pt/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online","hreflang":"pt-PT","label":"Portugal","lang":"pt-PT","base":false,"selector":true,"isActive":false,"published":true},{"domain":"es.shopify.com","countryCode":"SG","href":"https://www.shopify.com/sg/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online","hreflang":"en-SG","label":"Singapore","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"es.shopify.com","countryCode":"ZA","href":"https://www.shopify.com/za/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online","hreflang":"en-ZA","label":"South Africa","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"es.shopify.com","countryCode":"FI","href":"https://www.shopify.com/fi/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online","hreflang":"fi","label":"Suomi","lang":"fi","base":false,"selector":true,"isActive":false,"published":true},{"domain":"es.shopify.com","countryCode":"SE","href":"https://www.shopify.com/se/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online","hreflang":"sv","label":"Sverige","lang":"sv","base":false,"selector":true,"isActive":false,"published":true},{"domain":"es.shopify.com","countryCode":"TR","href":"https://www.shopify.com/tr/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online","hreflang":"tr","label":"Türkiye","lang":"tr","base":false,"selector":true,"isActive":false,"published":true},{"domain":"es.shopify.com","countryCode":"GB","href":"https://www.shopify.com/uk/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online","hreflang":"en-GB","label":"United Kingdom","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"es.shopify.com","countryCode":"US","href":"https://www.shopify.com/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online","hreflang":"en","label":"USA","lang":"en","base":true,"selector":true,"isActive":false,"published":true},{"domain":"es.shopify.com","countryCode":"TH","href":"https://www.shopify.com/th/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online","hreflang":"th","label":"ไทย","lang":"th","base":false,"selector":true,"isActive":false,"published":true},{"domain":"es.shopify.com","countryCode":"KR","href":"https://www.shopify.com/kr/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online","hreflang":"ko","label":"대한민국","lang":"ko","base":false,"selector":true,"isActive":false,"published":true},{"domain":"es.shopify.com","countryCode":"TW","href":"https://www.shopify.com/tw","hreflang":"zh-Hant-TW","label":"台灣","lang":"zh-Hant","base":false,"selector":true,"isActive":false,"published":false},{"domain":"es.shopify.com","countryCode":"JP","href":"https://www.shopify.com/jp/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online","hreflang":"ja-JP","label":"日本","lang":"ja","base":false,"selector":true,"isActive":false,"published":true},{"domain":"es.shopify.com","countryCode":"US","href":"https://www.shopify.com/zh/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online","hreflang":"zh-Hans","label":"简体中文","lang":"zh-Hans","base":false,"selector":true,"isActive":false,"published":true}],"enPath":"/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online","handle":"blog-article","geoPricingIsEnabled":true,"translations":{"en":{"pages/blog/blogSubNav":{"argoPlaceholder":"0","subNav":{"title":"Blog","pageTitle":"Menu","overviewText":"Homepage","links":{"findIdea":"Find an Idea","starting":"Starting Up","marketing":"Marketing","latest":"Latest","moreTopics":"More","sellOnline":"Sell Online","businessIdeas":"Business Ideas"},"subLinks":{"guides":"Guides","shopify-master":"The Shopify Podcast","founder-stories":"Founder Stories","how-to-sell-online":"Ecommerce Business Tips","productsToSell":"Products to Sell","dropshipping":"Dropshipping","caseStudies":"Case Studies","entrepreneurship":"Entrepreneurship","see-all-topics":"See All topics","enterprise-blog":"Enterprise Blog"},"variants":{"dropshipping":{"links":{"dropshipping":"Dropshipping","start":"How to Start","suppliers":"Suppliers","guides":"Guides","more":"More"},"subLinks":{"products":"Products","apps":"Dropshipping Apps","tips":"Success Tips","videos":"Dropshipping Videos","help":"Dropshipping Help"}},"ecommerce":{"links":{"ecommerce":"Ecommerce Guide","blue-print":"How to Start","ai-tools":"AI Tools for Ecommerce","tutorial":"Shopify Tutorial","more":"More"},"subLinks":{"checklist":"Ecommerce Store Checklist","platforms":"Best Ecommerce Platforms","strategy":"Ecommerce Strategy","marketing":"Ecommerce Marketing","merchandising":"Ecommerce Merchandising","checkout":"Ecommerce Checkout","conversion-rate":"Ecommerce Conversion","internationally":"International Ecommerce"}},"seo":{"links":{"seo-marketing":"SEO Marketing","ecommerce-seo":"Ecommerce SEO","seo-checklist":"SEO Checklist","seo-tools":"Free SEO Tools","more":"More"},"subLinks":{"shopify-seo":"Shopify SEO","ai-seo":"AI Tools for SEO","content-hub":"Content Hubs","seo-copywriting":"SEO Copywriting","keyword":"Keyword Research","on-page-seo":"On-Page SEO","technical-seo":"Technical SEO","seo-international":"International SEO"}}}}},"global":{"argoPlaceholder":"2","ariaLabels":{"close":"Close","carousel":{"name":"carousel","slide":"slide","xOfY":"{x} of {y}","play":"Play carousel","pause":"Pause carousel"},"footer":{"regionsNav":"Region Navigation","regionsClose":"Close Region Navigation","newWindow":"Opens an external site in a new window"},"header":{"mobileNavMenu":"Menu","mainNav":"Main","secondaryNav":"Related pages","skipToContent":"Skip to Content"},"headerLight":{"dismissIcon":"Dismiss banner"},"learnMore":"Learn more about {title}","link":{"external":"External source: ","newWindow":" (Opens in a new window)","label":"{{external}}{{title}}{{newWindow}}"},"logoGroup":"Logos","modal":{"close":"Close modal","pip":"Picture in picture"},"next":"Next","previous":"Previous","current":"Current","pagination":{"previous":"Previous page","next":"Next page"},"shopifyLogo":"Shopify logo","shopifyPartnersLogo":"Shopify partners logo","testimonial":{"controls":"Navigate testimonials","plural":"Testimonials","next":"Next Testimonial","previous":"Previous Testimonial","play":"Play Testimonial","pause":"Pause Testimonial"},"videoModal":"video","video":{"play":"Play video","pause":"Pause video","mute":"Mute video","unmute":"Unmute video"}},"incentivesPromoBanner":{"gpv_acquisition_incentive_flag":"Join today and get up to \u003ca id=\"showTermsLink\" target=\"_blank\" data-component-name=\"sales-bonus-terms\" href=\"{{incentiveTerms}}\"/ style=\"color: inherit; font-weight: normal\"\u003e$5,000 in cash rebates\u003c/a\u003e on your first six months of sales","retail":{"spRateTermsLink":"\u0026nbsp\u003ca id=\"spIncentivesTermsLink\" target=\"_blank\" class=\"!font-normal\" target=\"_blank\" data-component-name=\"sp-incentive-terms\" href=\"{{incentiveTerms}}\"/\u003eTerms apply\u003c/a\u003e","subscriptionIncentive":"Special offer: get 6 months of POS Pro for {{incentivePrice}}/month","spRateIncentive":"Get {{rate}}% card rates on up to {{gpvLimit}} USD of in-person sales during your first {{length}} months.","spRateIncentiveTerms":"Terms apply","cardReaderDiscountIncentive":"Get a free card reader when you pick a plan.","cardReaderDiscountIncentiveTerms":"Terms apply"}},"cookiesNotice":{"acceptAllButtonText":"Accept all","activeConsentContentHtml":"We use cookies (and other similar technologies) for many purposes, including to improve your experience on our site and for ads and analytics. Click \"Accept all\" to accept these uses. Read more in our \u003ca href=\"{{legalCookiesPath}}\"\u003eCookie Policy\u003c/a\u003e.","buttonText":"OK","contentHtml":"Shopify uses cookies to provide necessary site functionality and improve your experience. By using our website, you agree to our \u003ca href=\"{{legalPrivacyPath}}\"\u003ePrivacy Policy\u003c/a\u003e and our \u003ca href=\"{{legalCookiesPath}}\"\u003eCookie Policy\u003c/a\u003e.","rejectAllButtonText":"Reject all"},"countries":{"au":"Australia","be":"Belgium","br":"Brazil","ca":"Canada","cn":"China","co":"Colombia","cz":"Czech Republic","dk":"Denmark","en":"USA","es":"Spain","de":"Germany","fi":"Finland","fr":"France","gb":"UK","hk":"Hong Kong SAR","id":"Indonesia","ie":"Ireland","in":"India","it":"Italy","jp":"Japan","kr":"Korea","my":"Malaysia","mx":"Mexico","ng":"Nigeria","nl":"Netherlands","no":"Norway","nz":"New Zealand","ph":"Philippines","pl":"Poland","pt":"Portugal","se":"Sweden","sg":"Singapore","th":"Thailand","tr":"Turkey","tw":"Taiwan","us":"USA","vn":"Vietnam","za":"South Africa"},"languages":{"cs":"Czech","da":"Danish","de":"German","en":"English","es":"Spanish","fi":"Finnish","fr":"French","it":"Italian","ja":"Japanese","ko":"Korean","nb":"Norwegian Bokmål","nl":"Dutch","pl":"Polish","pt":"Portuguese","pt-PT":"Portuguese Portugal","sv":"Swedish","th":"Thai","tr":"Turkish","vi":"Vietnamese","zh-Hans":"Chinese Simplified","zh-Hant":"Chinese Traditional"},"downloadApp":{"androidAlt":"Get the Shopify app on Google Play","androidUrl":"https://shopify.com/install/android","iosAlt":"Download the Shopify app on the Apple App Store","iosUrl":"https://shopify.com/install/mobile","qrCodeAlt":"QR code to download from","qrTitle":"Scan to install"},"downloadposApp":{"androidAlt":"Get the Shopify POS Mobile app on Google Play","androidUrl":"https://play.google.com/store/apps/details?id=com.shopify.pos","iosAlt":"Download the Shopify POS Mobile app on the Apple App Store","iosUrl":"https://apps.apple.com/us/app/shopify-point-of-sale-pos/id686830644","qrCodeAlt":"QR code to download from","qrTitle":"Scan or click below to install"},"forms":{"fields":{"country":{"label":"Country","placeholder":"Select one","error":"Please select a country"}}},"globalNav":{"applyText":"Apply for early access","applyTextPlain":"Apply for access","getStarted":"Get started","headerPdfCta":"Download document","headerPdfCtaLink":"https://cdn.shopify.com/static/Shopify-Guide_PDF.pdf","homeUrl":"{{home}}","loginGetStartedText":"Log in to get started","loginText":"Log in","loginUrl":"/login","signinText":"Sign in","signupText":"Start free trial","signupTextFree":"Sign up free","signupTextPlain":"Sign up","searchText":"Search","searchPlaceholder":"Type something you're looking for","searchPlaceholderMobile":"Search","signUpButtonText":"Get in touch","sharedBottomBar":{"shopify":"Shopify","shopifyDesc":"Platform for entrepreneurs \u0026 SMBs","plus":"Plus","plusDesc":"A commerce solution for growing digital brands","enterprise":"Enterprise","enterpriseDesc":"Solutions for the world’s largest brands"},"edition":"Winter ’25 Edition"},"showLess":"Show less","showMore":"Show more","home":"{{home}}","learnMore":"Learn more","plans":{"pricingFaqAnswerWithDiscount":"We offer a 25% discount for yearly subscriptions if you choose the Basic, Shopify, or Advanced plans. If you choose a 3-year Shopify Plus plan, we offer a monthly discount and lower online variable platform fees."},"sell":{"header":"Explore your options","title":"Apps that help you sell {{vertical}}","subheading":"Some popular apps other merchants use","seeRecommendedApps":"See more recommended apps","by":"By {{partner}}"},"shopify":"Shopify","pagination":{"page":"Page"},"signup":{"buttonText":"Start free trial","plusButtonText":"Get in touch","buttonText_fr":"Launch your store","label":"Email address","placeholder":"Enter your email address","disclaimerHtml":"Try Shopify free for {{trialLength}} days, no credit card\u0026nbsp;required. By entering your email, you agree to receive marketing emails\u0026nbsp;from\u0026nbsp;Shopify.","disclaimerNoLengthHtml":"No credit card required. By entering your email, you agree to receive marketing emails\u0026nbsp;from\u0026nbsp;Shopify.","testimonialButtonText":"Try Shopify free for {{trialLength}} days","freeTrialCtaHtml":"Try Shopify for free, and explore all the tools and services you need to start, run, and grow your\u0026nbsp;business.","signupPaidTrialPromo":{"default_one":"Get {{trialLength}} days free then 1 month for {{paidTrialAmount}}.","default_other":"Start for free, then get your first {{count}} months for {{paidTrialAmount}}/mo.","disclaimer":"By entering your email, you agree to receive marketing emails\u0026nbsp;from\u0026nbsp;Shopify.","disclaimerNoEmail_one":"Don’t have a Shopify store? \u003ca href=\"{{deeplinkFreeTrial}}\" data-component-name=\"{{deeplinkFreeTrialName}}\"\u003eStart free, then get your first month for {{paidTrialAmount}}.\u003c/a\u003e","disclaimerNoEmail_other":"Don’t have a Shopify store? \u003ca href=\"{{deeplinkFreeTrial}}\" data-component-name=\"{{deeplinkFreeTrialName}}\"\u003eStart for free, then get your first {{count}} months for {{paidTrialAmount}}/mo.\u003c/a\u003e"}},"social":{"facebook":{"text":"Facebook","url":"https://www.facebook.com/shopify","url_de":"https://www.facebook.com/shopifyDE","url_jp":"https://www.facebook.com/ShopifyJP"},"twitter":{"text":"Twitter","url":"https://twitter.com/shopify","url_jp":"https://twitter.com/ShopifyJP"},"youtube":{"text":"YouTube","url":"https://www.youtube.com/user/shopify","url_de":"https://www.youtube.com/c/ShopifyDeutsch","url_fr":"https://www.youtube.com/c/ShopifyFrançais","url_it":"https://www.youtube.com/c/ShopifyItaliano","url_jp":"https://www.youtube.com/c/ShopifyJapan","url_nl":"https://www.youtube.com/c/ShopifyNederlands","url_br":"https://www.youtube.com/c/ShopifyBrasil"},"instagram":{"text":"Instagram","url":"https://www.instagram.com/shopify/"},"tiktok":{"text":"TikTok","url":"https://www.tiktok.com/@shopify"},"linkedin":{"text":"LinkedIn","url":"https://www.linkedin.com/company/shopify"},"pinterest":{"text":"Pinterest","url":"https://www.pinterest.com/shopify/","url_jp":"https://www.pinterest.com/shopifyjp/"},"email":{"text":"Email","url":"mailto:"}},"tableOfContents":"Table of Contents","totalApps":6000,"totalThemes":70,"supportedLanguages":50,"totalGateways":100,"totalStores":1700000,"uptime":99.98,"waitlistForm":{"errors":{"general":"Something went wrong, try again later","emailFormat":"Email is formatted incorrectly"},"successMessage":"Done","placeholder":"Enter your email address","buttonText":"Signup"},"editionsEyebrow":{"text":"Shopify Editions | Winter ’25 is live"},"sectionErrorBoundary":{"message":"This content is not loading due to a technical problem"},"nav":{"about":"About Shopify","academy":"Shopify Academy","allFeatures":"All features","allProducts":"All Products","allProductsDescription":"Explore all Shopify products \u0026 features","appStore":"Find business apps","appStoreDescription":"Shopify app store","b2b":"Sell wholesale \u0026 direct","b2bDescription":"Business-to-business (B2B)","balance":"Balance","banking":"Banking","billPay":"Bill Pay","blog":"Blog","blogEnterprise":"Enterprise Blog","blogMerchants":"Merchant Blog","blogRetail":"Retail Blog","borrowing":"Borrowing","branding":"Branding","brandingDescriptionV2":"Build your brand from scratch","brandingFlyoutDescription":"Look professional and help customers connect with your business","build":"Build","burst":"Free stock photos","businessEncyclopedia":"Business encyclopedia","businessFunding":"Secure business funding","businessFundingDescription":"Shopify Capital","businessGrowth":"Business growth","businessGrowthDescription":"Scale your business","businessNameGenerator":"Business name generator ","businessPlanTemplate":"Business plan template","businessTypes":"Business Types","buyButton":"Buy Button","buyButtonDescription":"Transform an existing website or blog into an online store","buyButtonSubnav":"Explore Buy Button","capital":"Capital","capitalLoansAndCashAdvances":"Large retailer funding","capitalSmallBusiness":"Small business funding","cdiscount":"Cdiscount","changelog":"Changelog","changelogDescription":"Your source for recent updates","checkout":"Checkout","checkoutDescription":"Provide fast, smooth checkout experiences","checkoutDescriptionV2":"World-class checkout","checkoutV2":"Check out customers","commerceComponents":"Enterprise","commerceComponentsDescription":"Solutions for the world's largest brands","community":"Community","communityEvents":"Community Events","compareToPlus":"Compare to Plus","compass":"Business courses","compassDescription":"Learn from proven experts","calculator":"Cost calculator","credit":"Credit","ctaAlt":"Free Trial","docs":"Docs","customerInsights":"Know your audience","customerInsightsDescription":"Gain customer insights","customization":"Customization","domains":"Domains","domainsAndHosting":"Own your site domain","domainsAndHostingDescription":"Domains \u0026 hosting","dropshipping":"Dropshipping","ecommerce":"Online store","ecommerceDescription":"Online store editor","ecommerceSeo":"Ecommerce SEO","ecommerceSeoDescription":"Improve your search ranking","ecommerceV2":"Create your website","editions":"Editions","editionsAll":"All Editions","editionsAllDescription":"Archive of past Shopify Editions","editionsCurrent":"Summer ’24 Edition","editionsLast":"Winter ’25 Edition","editionsLastDescription":"The latest 150+ product updates","emailMarketing":"Email marketing","encyclopedia":"Encyclopedia","essentialTools":"Essential tools","examples":"Examples","exchange":"Websites for sale","experts":"Experts","facebook":"Facebook Shops","facebookAds":"Facebook Ads","facebookInstagram":"Facebook \u0026 Instagram","faq":"FAQ","features":"Features","financesManagement":"Manage your finances \u0026 access funding","financesManagementDescription":"Shopify Finance","flow":"Ecommerce automation","flowDescription":"Shopify Flow","flowV2":"Automate your business","forums":"Shopify Community","founderStories":"Founder stories","founderStoriesDescription":"Learn from successful merchants","fraudProtection":"Fraud Protection","freeBusinessTools":"Explore free business tools","freeBusinessToolsDescription":"Tools to run your business","freeTools":"Free tools","fulfillment":"Fulfillment","fulfillmentDescription":"Shopify Fulfillment Network","fulfillmentV2":"Outsource fulfillment \u0026 returns","getStarted":"Start free trial","getInTouch":"Get in touch","google":"Google","googleSmart":"Google","googleYoutube":"Google \u0026 Youtube","guides":"Guides","hardware":"Hardware","hardwareStore":"Hardware store","helpAndSupport":"Help and support","helpAndSupportDescription":"Get 24/7 support","helpCenter":"Help Center","howToGuides":"How-to guides","howToGuidesDescription":"Read in-depth business guides","impressumGenerator":"Impressum-Generator","inbox":"Business chat","inboxDescription":"Turn browsers into buyers","inboxDescriptionV2":"Shopify Inbox","inboxV2":"Chat with customers","instagram":"Instagram","installments":"Installments","internationalSales":"International sales","internationalSalesDescription":"Sell globally","inventoryOrderManagement":"Manage your stock \u0026 orders","inventoryOrderManagementDescription":"Inventory \u0026 order management","joinNow":"Join Now","learn":"Learn","lending":"Lending","linkInBioTool":"Link in bio tool","login":"Log in","logoMaker":"Logo maker","manage":"Manage","manageEverything":"Manage everything","manageYourBusiness":"Manage your business","manageYourBusinessDescription":"Track sales, orders \u0026 analytics","market":"Market","marketDescription":"Market your business","marketDescriptionV2":"Reach \u0026 retain customers","marketing":"Marketing","marketingAutomation":"Marketing automation","marketingDescription":"Build a marketing plan","marketingTools":"Marketing tools","marketingToolsDescription":"Ads, email campaigns, and more","marketplaces":"Online marketplaces","markets":"International commerce","marketsDescription":"Reach buyers in new markets with international selling tools","measureYourPerformance":"Measure your performance","measureYourPerformanceDescription":"Analytics and Reporting","midMarket":"Mid-market","migrateToShopify":"Migrate to Shopify","migrateToShopifyDescription":"Compare to other platforms","mobileApp":"Mobile app","mobileAppDescription":"Respond in real time","moneyManagement":"Get paid faster","moneyManagementDescription":"Shopify Balance","more":"More","newsroom":"Newsroom","newsroomDescription":"All company news and press releases","onlineFlyoutDescription":"Find a domain, explore stock images, and amplify your brand","onlinePresence":"Online presence","onlineStoreDescription":"Sell online with an ecommerce website","omnichannel":"Omnichannel selling","orderManagementAndFulfillment":"Order management and delivery","overview":"Overview","partners":"Partners","payments":"Payment processing","paymentsDescription":"Set up forms of payment","paymentsOverview":"Overview","paymentsV2":"Accept online payments","pillarDropdownCta":"Get started","ping":"Shopify Ping","plus":"Plus","plusPricing":"Plus Pricing","podcasts":"Podcasts","pointOfSale":"Point of Sale","pointOfSaleDescription":"Point of Sale (POS)","pointOfSaleV2":"Sell in person","popularTopics":"Popular topics","pos":"Shopify POS","posPricing":"POS Pricing","posSystemSmallBusiness":"Small business POS","posMultiStore":"Multi-store POS","posInventorySystem":"POS inventory system","posAndroid":"Android POS","posIpad":"iPad POS","posApp":"POS App","posSoftware":"POS Software","pricing":"Pricing","pricingOverview":"Pricing overview","productSourcing":"Product sourcing","productSourcingDescription":"Find products to sell","productsToSell":"Products to sell","qrCodeGenerator":"QR code generator","rakuten":"Rakuten","research":"Research","resources":"Resources","retail":"Retail POS","retailDescription":"Sell at retail locations, pop-ups, and beyond","salesChannels":"Sales channels","salesChannelsDescription":"Reach millions of shoppers and boost sales","salesChannelsDescriptionV2":"Channels for social \u0026 marketplaces","salesChannelsV2":"Sell across channels","segmentation":"Customer groups","sell":"Sell","sellEverywhere":"Sell everywhere","sellOnline":"Sell online","sellOnlineDescription":"Grow your business online","sellYourProducts":"Sell your products","sellYourProductsDescription":"Sell online or in person","shipping":"Shipping","shippingDescription":"Fulfill orders faster","shippingDescriptionV2":"Shopify Shipping","shippingV2":"Ship orders faster","inventoryDescription":"Inventory management","shop":"Shop","shopPay":"Shop Pay","shopifyBlog":"Shopify blog","shopifyBlogDescription":"Business strategy tips","shopifyCaseStudies":"Case Studies","shopifyCaseStudiesDescription":"Learn from successful merchants","shopifyComparison":"Shopify comparison","shopifyComparisonDescription":"Comparison with other platforms","shopifyMigration":"Migrate to Shopify","shopifyMigrationDescription":"Migration checklists, guides and tools","shopifyDevelopers":"Shopify Developers","shopifyDevelopersDescription":"Build with Shopify's powerful APIs","shopifyEditions":"Shopify Editions","shopifyEditionsDescription":"New, innovative Shopify products","shopifyEmail":"Nurture customers","shopifyEmailDescription":"Shopify Email","shopifyFinance":"Shopify Finance","shopifyGold":"Enterprise","shopifyOnlineStore":"Shopify Online store","shopifyPlus":"Enterprise","shopifyPlusDescription":"A commerce solution for growing digital brands","shopifyPointOfSale":"Shopify Point of Sale","shopifySite":"shopify.com","shopifyVsBigCommerce":"Shopify vs. BigCommerce","shopifyVsSalesforce":"Shopify vs. Salesforce","shopifyVsSquare":"Shopify vs. Square","signup":"Sign up","social":"Social media","socialDescription":"Social media integrations","socialMediaStrategy":"Social media strategy","socialMediaStrategyDescription":"Turn social into sales","socialV2":"Market across social","solutions":"Solutions","staffManagement":"Staff management","start":"Start","startYourBusiness":"Start your business","startYourBusinessDescription":"Build your brand","stockPhotography":"Stock photography","storeSetup":"Store set up","storeSetupDescription":"Use Shopify’s powerful features to start selling","storeThemes":"Store themes","storeThemesDescription":"Customize your store","successStories":"Success stories","tax":"Tax","termLoans":"Term Loans","themeStore":"Theme store","themes":"Themes","tiktok":"TikTok","upgradeToPlus":"Upgrade to Plus","videos":"Videos","walmart":"Walmart Marketplace","waysToSell":"Ways to sell","webAddress":"Domain name","websiteBuilder":"Website Builder","whatIsShopify":"What is Shopify?","whatIsShopifyDescription":"How our commerce platform works","whatsNew":"What’s new","youtube":"YouTube"},"footer":{"about":"About","aboutShopify":"About Shopify","accessibility":"Accessibility","affiliateProgram":"Affiliate Program","affiliates":"Affiliates","apiDocs":"API Documentation","appDemo":"App Demo","appDeveloperProgram":"App Developers","appStore":"App Store","ar":"Shopify AR","blog":"Blog","blogTopics":"Blog Topics","brand":"Brand","buildBlack":"Build Black","buildNative":"Build Native","businessNameGenerator":"Business Name Generator ","burst":"Free Stock Photos","buyButton":"Buy Button","capital":"Capital","careers":"Careers","commerceComponents":"Commerce Components","company":"Company","companyInfo":"Company Info","contact":"Contact","contactShopify":"Contact Shopify","countrySelect":"Change your country or region.","countrySelectHeading":"Country/region","devDegree":"Dev Degree","developers":"Developers","documentation":"Shopify Help Center","domainNames":"Domain Names","domains":"Domains","dropshipping":"Dropshipping Business","ecommerce":"Online Store","ecommerceHosting":"Ecommerce Hosting","ecommerceSoftware":"Ecommerce Software","economicGrowth":"Economic Growth","email":"Email","examples":"Examples","experts":"Shopify Partners","featureTour":"Website Builder","features":"Features","forums":"Shopify Community","fulfillment":"Fulfillment","gaming":"Gaming","globalImpact":"Global Impact","hardware":"Hardware","hatchful":"Hatchful","heading":"More resources","helpCenter":"Help Center","hireAnExpert":"Hire a Partner","investors":"Investors","leadership":"Leadership","legal":"Legal","linkpop":"Linkpop","logoGenerator":"Logo Maker","managePrivacy":"Manage Privacy","merchantSupport":"Merchant Support","mobileCommerce":"Mobile Commerce","onlineStore":"Ecommerce Website","onlineStoreBuilder":"Online Store Builder","partnerProgram":"Partner Program","partners":"Partners","payments":"Payments","phoneNumber":"1-888-329-0139","platform":"Platform","pointOfSale":"Point of Sale","posFeatures":"Features","posSoftware":"POS Software","pressAndMedia":"Press and Media","pressReleases":"Press Releases","privacyChoices":"Privacy Choices","privacyPolicy":"Privacy Policy","products":"Products","research":"Research","resources":"Support","sellInStore":"Point of Sale","sellOnline":"Sell Online","sellOnlineTour":"Online Retail","serviceStatus":"Service Status","setUp":"Setup","sfn":"Shopify Fulfillment Network","shipping":"Shipping","shop":"Shop","shopPay":"Shop Pay","shopify":"Shopify","shopifyAcademy":"Shopify Academy","shopifyEvents":"Shopify Events","shopifyExperts":"Shopify Partners","shopifyForEnterprise":"Shopify for Enterprise","shopifyGold":"Enterprise","shopifyLite":"Shopify Lite","shopifyPlus":"Shopify Plus","shoppingCart":"Shopping Cart","sitemap":"Sitemap","social":"Social","socialImpact":"Social Impact","solutions":"Solutions","storeDesign":"Themes","storeThemes":"Store Themes","support":"24/7 support","supportLimited":"Customer Support","sustainability":"Sustainability","termsOfService":"Terms of Service","themeStore":"Theme Store","themeSupport":"Theme Support","themes":"Themes","tools":"Free Tools","topics":"Topics","trustSealsAccessibilityText":"Use Shopify with confidence. Our platform has been assessed and certified by:","video":"Video","videoTutorials":"Video Tutorials"}},"pages/blog/$article/content":{"argoPlaceholder":"0","articleMetaTitle":"{{title}} ({{year}})","articleNavigation":{"title":"On this page","bannerTitle":"Start your online business today.","bannerSubTitle":"For free.","bannerHint":"Try Shopify for free, no credit card required.","coreBlogRetailCtaExp":{"bannerTitle":"Unify online and in-person sales today."}},"subscribeBanner":{"title":"Keep up with the latest from Shopify","description":"Get free ecommerce tips, inspiration, and resources delivered directly to your inbox.","placeholder":"Enter email","buttonText":"Subscribe","hint":"By entering your email, you agree to receive marketing emails from Shopify.","successMessage":{"heading":"Thank you for subscription!","contentHtml":"Check your email for instructions."}},"keepUpWithTerms":{"title":"The newsletter for entrepreneurs","description":"Join millions of self-starters in getting business resources, tips, and inspiring stories in your inbox.","hint":"Unsubscribe anytime. By entering your email, you agree to receive marketing emails from Shopify. By proceeding, you agree to the \u003ca href=\"{{site, url(path: '/legal/terms', locale: 'en')}}\" target='_blank'\u003eTerms and Conditions\u003c/a\u003e and \u003ca href=\"{{site, url(path: '/legal/privacy', locale: 'en')}}\" target='_blank'\u003ePrivacy Policy\u003c/a\u003e."},"popularPostsTitle":"popular posts","subscribe":{"errors":{"email":"Please enter a valid email address."},"guidesCta":{"submit":"Get updates","success":{"heading":"Thanks for subscribing.","subhead":"You’ll start receiving free tips and resources soon. In the meantime, start building your store with a free trial of Shopify.","cta":"Get started"},"error":"Something went wrong, please try again later!"}},"readMoreLinks":{"title":"Read more"},"relatedArticle":{"title":"Related article"},"partnersSignup":{"service_partner":{"heading":"Grow your business with the Shopify Partner Program","content":"Whether you offer marketing, customization, or web design and development services, the Shopify Partner Program will set you up for success. Join for free and access revenue share opportunities, tools to grow your business, and a passionate commerce community.","cta":"Sign up"},"app_developer":{"heading":"Build apps for Shopify merchants","content":"Whether you want to build apps for the Shopify App Store, offer custom app development services, or are looking for ways to grow your user base, the Shopify Partner Program will set you up for success. Join for free and access educational resources, developer preview environments, and recurring revenue share opportunities.","cta":"Sign up"},"affiliate":{"heading":"Become a Shopify Affiliate","content":"Use your voice to inspire entrepreneurship around the world. Whether you’re an existing partner or new to the Shopify Partner Program, apply to become a Shopify Affiliate and earn commission by referring your audience to Shopify.","cta":"Apply now"},"general":{"heading":"Grow your business with the Shopify Partner Program","content":"Whether you offer web design and development services or want to build apps for the Shopify App Store, the Shopify Partner Program will set you up for success. Join for free and access revenue share opportunities, developer preview environments, and educational resources.","cta":"Sign up"}},"authorSection":{"headingHtml":"Share article","updatedOn":"Updated on","publishedOn":"Published on","updatedOnByAuthor":"Updated by \u003cwrapper\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/wrapper\u003e on \u003cupdatedDate\u003e{{updatedOn}}\u003cupdatedDate/\u003e","byAuthor":"by \u003cwrapper\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/wrapper\u003e","byAuthor_withLink":"by \u003cwrapper\u003e\u003curl\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/url\u003e\u003c/wrapper\u003e","reviewed":"Reviewed","written":"Written"},"articleHeader":{"blogLink":{"text":"blog"}},"hero":{"heading":"Start selling with Shopify today","subhead":"Start your free trial with Shopify today—then use these resources to guide you through every step of the process.","image":{"alt":"My alt."},"button":{"href":"{{deeplinkFreeTrial}}","text":"Start free trial"},"lightButton":{"href":"/","text":"Learn more"},"pricingButton":{"text":"See plans","href":"{{site, url(path: '/pricing')}}"},"treatment":{"heading":"The next big entrepreneur: you","subhead":"Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business.","text":"Learn more","href":"/"},"treatment_2":{"heading":"LET’S MAKE YOUR BUSINESS HAPPEN","subhead":"Shopify has everything you need to build, run, and grow a business. All you've got to do is start.","text":"Learn more","href":"https://help.shopify.com/en/manual/intro-to-shopify"},"whatIsShopifyVideoExp":{"text":"Learn about Shopify","href":"https://www.youtube.com/watch?v=X4lXu4TaS-A","embedVideoId":"X4lXu4TaS-A"},"coreBlogRetailCtaExp":{"heading":"Unify online and in-person sales today.","subhead":"Explore the Point of Sale system with everything you need to sell in person, backed by everything you need to sell online."},"aboutShopifyExp":{"treatment":{"text":"About Shopify","href":"{{site, url(path: '/about-shopify')}}"},"treatment_2":{"text":"View features and plans","href":"{{site, url(path: '/about-shopify')}}"}},"dropShippingCtaCoreBlogExp":{"heading":"Start dropshipping with Shopify today","subhead":"Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business.","text":"Learn more","href":"{{site, url(path: '/dropshipping')}}"}},"subscription":{"heading":"Keep up with the latest from Shopify","subhead":"Subscribe to our blog and get free ecommerce tips, inspiration, and resources delivered directly to your inbox.","disclaimer":"Unsubscribe anytime. By entering your email, you agree to receive marketing emails from Shopify.","conversionCta":{"text":"Subscribe","emailPlaceholder":"Email here","successMessage":{"heading":"Thank you for subscription!","contentHtml":"Check your email for instructions."}}},"latestArticles":{"heading":"Latest from Shopify","link":{"text":"See all"}},"sellAnywhere":{"headingHtml":"Sell anywhere with Shopify","subheadHtml":"Learn on the go. Try Shopify for free, and explore all the tools you need to start, run, and grow your business.","button":{"text":"Start free trial","href":"{{deeplinkFreeTrial}}"},"disclaimerHtml":"Try Shopify for free, no credit card required."},"textCta":{"href":"{{deeplinkFreeTrial}}","text":"Click here to start selling online now with Shopify"},"rightColSideBannerTitle":"The point of sale for every sale.","citation":{"header":"Sources"},"aiSummary":{"buttonText":"AI Summary"},"getInTouchBanner":{"title":"\u003ctitle\u003eGet the only point of sale that gives you \u003chighlight\u003emore\u003c/highlight\u003e\u003c/title\u003e","buttonText":"Get in touch","imageAlt":"get in touch"}},"pages/blog/$article/guide_ctas":{"guidesCta":{"modal":{"subhead":"Almost there: please enter your email below to gain instant access.","disclaimer":"We'll also send you updates on new educational guides and success stories from the Shopify newsletter. We hate SPAM and promise to keep your email address safe."},"analytics":{"heading":"Free Ebook: Ecommerce Analytics for Beginners","content":"Find out which metrics are the key to establishing and growing your online business. This free guide is the perfect first step in learning about ecommerce analytics.","cta":"Get the free ebook now","modal_headline":"Get Ecommerce Analytics for Beginners delivered right to your inbox."},"back_to_school":{"heading":"The Complete Guide to Back to School Marketing for Retail Stores","content":"Get an update on this year's back to school marketing trends, compare strategies, and build out your plan with this short guide.","cta":"Get your free guide now","modal_headline":"Get the Back to School Marketing Guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"bio_template":{"heading":"Free Professional Bio Template","content":"Make a lasting first impression! Elevate your professional image with our easy-to-use template.","cta":"Download template","modal_headline":"Get the free professional bio template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"brand_guide_template":{"heading":"Free Brand Guide Template","content":"You’ve built a strong brand. Keep it consistent across all your channels with our detailed brand guide template.","cta":"Download template","modal_headline":"Get the free brand guide template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"brand_storytelling":{"heading":"Free Worksheet: Brand Storytelling","content":"Use this handy exercise as a guide to help you craft a compelling brand story and build a loyal audience through the power of storytelling.","cta":"Get the worksheet","modal_headline":"Get our free Brand Storytelling Worksheet delivered right to your inbox."},"branding":{"heading":"Free Reading List: How to Brand Your Business","content":"A great brand can help your products stand out from the crowd. Get a crash course in small business branding with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Branding reading list delivered right to your inbox."},"branding_kit":{"heading":"Free Business Branding Kit","content":"Craft a powerful brand identity that stands out in the market. Use these free templates and tools to help you build a cohesive and memorable brand.","cta":"Download now","modal_headline":"Get the branding kit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free kit soon. In the meantime, start building your store with a free trial of Shopify."},"business_case_template":{"heading":"Free Business Case Template","content":"Turn your big ideas into reality. Our user-friendly template is here to help you create a compelling business case with ease.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"business_letter":{"heading":"Free Business Letter Template","content":"Communicate clearly and effectively. Use this customizable template to create a polished business letter that makes a great impression.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"business_model_canvas":{"heading":"Free Business Model Canvas Template","content":"Streamline your business planning! This easy-to-use template helps you visualize your business model and identify key components for success.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"business_proposal":{"heading":"Free Business Proposal Template","content":"Land your next big deal with ease! Our easy-to-follow template helps you craft proposals that not only impress but also seal the deal.","cta":"Download template","modal_headline":"Get our business proposal template delivered right to your inbox."},"businessplan":{"heading":"Free: Business Plan Template","content":"Business planning is often used to secure funding, but plenty of business owners find writing a plan valuable, even if they never work with an investor. That’s why we put together a free business plan template to help you get started.","cta":"Get the template now","modal_headline":"Get the business plan template delivered right to your inbox."},"businessideas":{"heading":"Free: The Big List of Business Ideas","content":"To help you find the inspiration to start, we compiled a list of 100+ in-demand business ideas, broken down into categories like fitness, apparel, and gaming.","cta":"Get the list now","modal_headline":"Get the big list of business ideas delivered right to your inbox."},"camera_checklist":{"heading":"How to take product photos like a pro","content":"This essential guide will help you shoot stunning product photos, with tips, equipment lists, and easy-to-follow shooting instructions.","cta":"Download guide","modal_headline":"Get the guide delivered right to your inbox."},"case_studies":{"heading":"Free Video Series: Ecommerce Inspiration","content":"Feeling uninspired? Watch some of the world's most successful entrepreneurs share their best advice for new business owners.","cta":"Get the free video series","modal_headline":"Get our Ecommerce Inspiration video series delivered right to your inbox."},"case_study_template":{"heading":"Free Case Study Template","content":"Show your expertise and highlight your company’s success with our free case study template.","cta":"Get the template now","modal_headline":"Get the case study template delivered right to your inbox."},"cash_flow_template":{"heading":"Free Cash Flow Statement Template","content":"Balancing your books can be stressful. Take charge of your finances with our free cash flow statement template.","cta":"Get the template now","modal_headline":"Get the cash flow statement template delivered right to your inbox."},"competitive":{"heading":"Free: Competitive Analysis Template","content":"By evaluating the strengths and weaknesses of your competition, you can begin to formulate how to give your company an advantage. Download our free competitive analysis template and gain an edge over the competition.","cta":"Get the template now","modal_headline":"Get the competitive analysis template delivered right to your inbox."},"content_strategy_template":{"heading":"Free Content Strategy Template","content":"Create content that truly connects and engages. Our template helps you plan and execute your vision, keeping your goals on track.","cta":"Get the template now","modal_headline":"Get the content strategy template delivered right to your inbox."},"copywriting":{"heading":"Free Reading List: Copywriting Tactics for Entrepreneurs","content":"Is your website content costing you sales? Learn how to improve your website copy with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Copywriting Tactics reading list delivered right to your inbox."},"copywriting_research":{"heading":"Research the words you use to sell","content":"Use this free template to help you enhance your website and connect with customers. Research the words competitors use and analyze customer feedback to help you write compelling copy.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"customer_journey":{"heading":"Free Customer Journey Map Template","content":"Your customers know why they’re engaging with your brand. But do you know what they’re going through? Use this free template to craft a shopping experience they’ll love.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"customerservice":{"heading":"Free Reading List: Customer Service Strategies","content":"Focusing on customer service can turn negative interactions into positive reviews (and repeat customers). Learn how with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get the reading list delivered right to your inbox."},"decision_matrix":{"heading":"Free Decision Matrix Template","content":"Have a tough decision to make? This template helps you evaluate options and simplifies the decision making process so you can make confident choices.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"design":{"heading":"Free Reading List: Online Store Design Tips","content":"Your online store's appearance can have a big impact sales. Unleash your inner designer with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Store Design reading list delivered right to your inbox."},"digital_marketing_kit":{"heading":"Free Digital Marketing Toolkit","content":"Unlock the secrets to successful online marketing. This free resource is packed with strategies, templates, and insights to elevate your brand’s digital presence.","cta":"Download now","modal_headline":"Get the toolkit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free toolkit soon. In the meantime, start building your store with a free trial of Shopify."},"email":{"heading":"Free Ebook: How to Grow Your Ecommerce Business with Email Marketing","content":"Whether you're just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.","cta":"Get the free ebook now","modal_headline":"Get our Email Marketing guide delivered right to your inbox."},"expense_report":{"heading":"Free Expense Report Template","content":"Make tracking your expenses and reimbursements a whole lot easier. Our simple template keeps things accurate and saves you time.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"googleshopping":{"heading":"Free Ebook: Google Shopping for Small Businesses","content":"Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. Discover this hidden gem often overlooked by your competition.","cta":"Get the free ebook now","modal_headline":"Get Google Shopping for Small Businesses delivered right to your inbox."},"go_to_market":{"heading":"Free Go-to-Market Strategy Template","content":"Plan your product launch with precision. Our template can help you reach and convert your target audience efficiently.","cta":"Download template","modal_headline":"Get your free go-to-market strategy template delivered right to your inbox."},"hiring_questions":{"heading":"Free Guide: Interview Questions for Hiring Retail Employees","content":"Hiring competent retail employees is becoming increasingly challenging. Use this guide to ask the right questions during the interview process to ensure you hire the right people for your store.","cta":"Get the free guide now","modal_headline":"Get our guide Interview Questions for Hiring Retail Employees delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"holiday_selling_2021":{"heading":"Free Holiday Selling Guide: Top 10 Holiday Selling Tips for Retail Stores","content":"A sale can happen anywhere, at any time. Use our top 10 strategies to unify your customer touch points and set yourself up for holiday success.","cta":"Get the free guide now","modal_headline":"Get our Top 10 Holiday Selling Tips for Retail Stores delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"international_shipping":{"heading":"Free International Shipping Checklist","content":"Expand your business globally with confidence. This free checklist ensures you have everything in place for smooth and compliant shipments.","cta":"Download now","modal_headline":"Get the checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free checklist soon. In the meantime, start building your store with a free trial of Shopify."},"inventory_templates":{"heading":"5 Free Templates to Better Understand Your Inventory","content":"Calculate your businesses cost of goods sold, sell through rate, inventory turnover, saftey stock, economic order quantity, or reorder point with ease using these custom templates. (No math required!)","cta":"Get your free templates","modal_headline":"Get your Inventory Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"keyword_research_template":{"heading":"Free keyword research template","content":"Use this free keyword research template to unlock opportunities and manage your SEO strategy. Drive targeted traffic to your website by tracking search volume, ranking difficulty, user intent, and content ideas.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"marketing_plan":{"heading":"Free Marketing Plan Template","content":"Create a detailed marketing plan that gets results. Our template helps you design strategies and actions to effectively reach your audience.","cta":"Download template","modal_headline":"Get your marketing plan template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"marketing_proposal":{"heading":"Free Marketing Proposal Template","content":"Impress with a professional marketing proposal. This free template provides a clear structure and essential elements to help you create compelling proposals.","cta":"Download template","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"okr_template":{"heading":"Free OKR Template","content":"Align your team and boost performance. This simple template helps you set clear objectives and track key results for measurable success.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"one_pager":{"heading":"Free One Pager Template","content":"Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"opening_closing_checklist":{"heading":"Free Checklist for Opening and Closing Your Store","content":"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.","cta":"Get the free checklist","modal_headline":"Get our Opening and Closing Checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"optimization":{"heading":"Free Reading List: Conversion Optimization for Beginners","content":"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.","cta":"Get the free reading list","modal_headline":"Get our Conversion Optimization reading list delivered right to your inbox."},"packaging_calculator":{"heading":"Calculate your packaging costs","content":"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.","cta":"Download calculator","modal_headline":"Get the calculator delivered right to your inbox."},"packing_slip":{"heading":"Free Packing Slip Template","content":"Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.","cta":"Get the template now","modal_headline":"Get the packing slip template delivered right to your inbox."},"parentpreneur":{"heading":"Playbook for the Aspiring Parentpreneur","content":"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.","cta":"Download now","modal_headline":"Check your inbox for your copy of the Parentpreneur Playbook."},"persona_template":{"heading":"Free User Persona Template","content":"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"phonecases":{"heading":"Get a Free Phone Case Business in a Box","content":"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","cta":"Download startup bundle","modal_headline":"Get our startup bundle delivered right to your inbox."},"photobrief":{"heading":"Get perfect product photography","content":"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"photochecklist":{"heading":"All the images your store needs","content":"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","cta":"Download shot list","modal_headline":"Get the shot list delivered right to your inbox."},"photographer_checklist":{"heading":"Make your next photo shoot a success","content":"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","cta":"Download checklist","modal_headline":"Get the checklist delivered right to your inbox."},"photography":{"heading":"Free Guide: DIY Product Photography","content":"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","cta":"Get your free guide","modal_headline":"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox."},"popup_guide":{"heading":"Pop-Up Shop Quickstart Guide","content":"Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started.","cta":"Get your free guide","modal_headline":"Get your Pop-Up Shop Quickstart Guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pp_template":{"heading":"Free PowerPoint Template","content":"Capture attention with business presentations that pop! Our customizable template makes it easy to showcase your ideas clearly.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"press_kit":{"heading":"Free Press Kit Template","content":"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pressrelease":{"heading":"Free: Press Release Template","content":"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.","cta":"Get the template now","modal_headline":"Get the press release template delivered right to your inbox."},"problem_statement":{"heading":"Free Problem Statement Template","content":"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"process_map":{"heading":"Free Process Mapping Template","content":"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"productivity":{"heading":"Free Reading List: Ecommerce Motivation","content":"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","cta":"Get the free reading list","modal_headline":"Get our Ecommerce Motivation reading list delivered right to your inbox."},"products":{"heading":"Free Guide: How to Find a Profitable Product to Sell Online","content":"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.","cta":"Get the free guide","modal_headline":"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox."},"product_vision":{"heading":"Free Product Vision Template","content":"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"profit_loss":{"heading":"Free Profit and Loss Statement Template","content":"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.","cta":"Get the template now","modal_headline":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"purchase_order":{"heading":"Create a purchase order","content":"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"retail_marketing":{"heading":"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","content":"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.","cta":"Get your free guide","modal_headline":"Get your free Retail Marketing Success PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"retention_audit":{"heading":"Free Download: Retention Audit Checklist","content":"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.","cta":"Get your free checklist","modal_headline":"Get this free Retention Audit Checklist PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rfp_template":{"heading":"Free RFP Template","content":"Make writing requests for proposals easier and faster with our free RFP template.","cta":"Get the template now","modal_headline":"Get the RFP template delivered right to your inbox."},"root_cause":{"heading":"Free Root Cause Analysis Template","content":"Get to the heart of your business problems and find effective solutions. This template helps you find and address the underlying causes.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rotating_schedules":{"heading":"Free Download: Rotating Schedules Templates","content":"Struggling to keep your stores fully staffed and running smoothly? Consider implementing a rotating shift program. Download these free templates to find the right schedule for you and your employees.","cta":"Get your free templates","modal_headline":"Get these free Rotating Schedules Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_email":{"heading":"Free Sales Email Templates","content":"Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_funnel_template":{"heading":"Free Sales Funnel Template","content":"Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.","cta":"Download template","modal_headline":"Get this free sales funnel template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_plan_template":{"heading":"Free Sales Planning Template","content":"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.","cta":"Get the template now","modal_headline":"Get this free sales planning template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"scope_template":{"heading":"Free Scope of Work Template","content":"Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"seo":{"heading":"Free Download: SEO Checklist","content":"Want to rank higher in search results? Get access to our free, checklist on search engine optimization.","cta":"Get the free checklist","modal_headline":"Get our SEO Checklist delivered right to your inbox."},"services_price":{"heading":"Your Time is Valuable, so Price it Right","content":"Ensure your business is profitable with this easy-to-use pricing calculator. This free tool helps you find the right pricing strategy for your services, so you can maximize your time and your earnings.","cta":"Download calculator","modal_headline":"Get this calculator delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"sfn_interview":{"heading":"Free Checklist: How to Interview a Third Party Logistics Provider","content":"Outsourcing fulfillment is a significant investment. Here’s a checklist of questions to ask in preparation of choosing the right fulfillment provider and transitioning your business.","cta":"Get the free checklist","modal_headline":"Get the checklist delivered right to your inbox."},"sfn_outsource":{"heading":"Free Checklist: Are You Ready to Outsource Your Fulfillment?","content":"Trusting a third party logistics (3PL) provider with your inventory and your customer experience is a significant investment. These questions will help determine if it's time to outsource your fulfillment and take the next step in growing your business.","cta":"Get the free checklist","modal_headline":"Get the checklist delivered right to your inbox."},"shipping":{"heading":"The Shopify guide to shipping and fulfillment","content":"Boost customer satisfaction while driving sales growth for your ecommerce business with an effective shipping and fulfillment strategy. Use this guide to create a plan that covers all aspects of shipping and fulfillment, from how much to charge your customers to choosing the right fulfillment method.","cta":"Download now and start optimizing your operations","modal_headline":"Get our shipping and fulfillment guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"shipping_kit":{"heading":"Free Shipping and Fulfillment Kit","content":"Simplify your shipping process and ensure your products reach customers on time. This free toolkit provides essential tips and resources to help you manage logistics efficiently.","cta":"Download now","modal_headline":"Get our shipping and fulfillment kit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free kit soon. In the meantime, start building your store with a free trial of Shopify."},"social":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get your social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_media_kit":{"heading":"Free Social Media Toolkit","content":"Boost your engagement and grow your audience with this free toolkit. Get templates, best practices, and tips to help you create compelling content that engages and converts.","cta":"Download now","modal_headline":"Get your social media strategy toolkit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your toolkit copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_template":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sop_template":{"heading":"Free SOP Template","content":"Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"store_layouts":{"heading":"Free Download: Store Layout Templates","content":"Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"swot":{"heading":"Free: SWOT Analysis Template","content":"Get your free SWOT Analysis Template. Use this free PDF to future-proof your business by identifying your strengths, weaknesses, opportunities, and threats.","cta":"Get the template now","modal_headline":"Get the SWOT analysis template delivered right to your inbox."},"tax_season":{"heading":"Free Download: 6 Steps to Get Your Business Ready for Tax Season","content":"Tax season is stressful for any business owner. This guide will go through the process of filing income taxes in America and provide you with checklists to keep you organized and prepared.","cta":"Get your free guide now","modal_headline":"Get your free guide","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"trust":{"heading":"Free: Shopify Store Trust Checklist","content":"Shopify’s research team conducted a series of in-depth interviews with North American shoppers to learn how customer trust is formed in online stores. This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid.","cta":"Get the checklist now","modal_headline":"Get the checklist delivered right to your inbox."},"tshirt_guide":{"heading":"Your Complete Guide To Starting a T-Shirt Business","content":"Turn your passion for fashion into a thriving business. This free comprehensive guide walks you through each step of launching your own T-shirt business, from design to sales.","cta":"Download now","modal_headline":"Get the guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"ttp_guide":{"heading":"Free Download: The Online Sellers Guide to In-Person Sales","content":"In-person selling is more approachable than ever. This guide covers why selling in person can reduce customer acquisition costs, how to build a plan that will scale with your business, and tactics from ecommerce sellers that made the move successfully.","cta":"Get your free guide now","modal_headline":"Get your free guide","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"twitter":{"heading":"Free Ebook: Twitter Marketing for Small Businesses","content":"This guide will teach you everything from earning your first followers to getting the most out of Twitter’s advertising platform. Claim your free download to get instant access.","cta":"Get the free ebook now","modal_headline":"Get Twitter Marketing for Small Businesses delivered right to your inbox."},"use_case_template":{"heading":"Free Use Case Template","content":"Do your products hold hidden value? Use this free template to spot new sales opportunities.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"value_chain":{"heading":"Free Value Chain Template","content":"Explore your business activities and discover new ways to lower costs and improve quality. This template helps you analyze each step for better performance.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"value_prop_template":{"heading":"Free Value Proposition Template","content":"Share what makes your brand stand out. Convince customers to consider, click, and buy. Our template makes it easy.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"video":{"heading":"Free Reading List: Video Marketing Tips and Tricks","content":"Video marketing is a powerful tool you can’t afford to ignore. Get a crash course with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get the reading list delivered right to your inbox."},"white_paper_template":{"heading":"Free White Paper Template","content":"Share your experience and establish your authority. This template offers a framework for creating compelling, trustworthy white papers.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."}}},"pages/blog/$article/ctas":{"hero":{"treatment":{"clusters":[{"cluster":"dropshipping","heading":"START DROPSHIPPING TODAY","subhead":"Connect your store to dropshipping suppliers and sell with the internet's best checkout."},{"cluster":"start a business","heading":"START YOUR BUSINESS WITH SHOPIFY","subhead":"Whatever type of business you start, Shopify has the tools to help you sell, ship, and grow."},{"cluster":"business ideas","heading":"DISCOVER YOUR BUSINESS","subhead":"Once you’ve found a business idea, Shopify has the tools you need to start, sell and grow."},{"cluster":"print on demand","heading":"PRINT ON DEMAND WITH SHOPIFY","subhead":"Create and sell custom products without the stress of shipping."},{"cluster":"shopify branded","heading":"BUILD YOUR DREAM BRAND","subhead":"Join millions of entrepreneurs who've built successful brands with Shopify."},{"cluster":"how to make money","heading":"START A BUSINESS FOR FREE","subhead":"Sell products, find customers, and create your brand with Shopify."},{"cluster":"online store","heading":"LAUNCH YOUR STORE WITH SHOPIFY","subhead":"Build your online store with Shopify’s free trial—no credit card required."},{"cluster":"marketing strategy","heading":"EXPAND YOUR REACH WITH SHOPIFY","subhead":"Reach customers with email, SEO, targeted ads, and social media."},{"cluster":"ecommerce platforms/marketplaces","heading":"SELL EVERYWHERE WITH SHOPIFY","subhead":"Sell online, across sales channels, and in person with Shopify's all-in-one commerce platform. Try it out."}]},"treatment_2":{"clusters":[{"cluster":"dropshipping","heading":"DROPSHIPPING? LET'S GO.","subhead":"Build your store and connect to dropshipping suppliers. Sell through your website and socials with the internet's best checkout."},{"cluster":"start a business","heading":"LET’S MAKE YOUR BUSINESS HAPPEN","subhead":"Shopify has everything you need to build, run, and grow your business. All you have to do is start."},{"cluster":"business ideas","heading":"HEY, THAT'S A GREAT IDEA!","subhead":"Once you’ve found a business idea, Shopify has the tools you need to start, sell and grow."},{"cluster":"print on demand","heading":"CLICK, PRINT, CHA-CHING 🛍️","subhead":"Create and sell custom print-on-demand products without the stress of storage or shipping."},{"cluster":"shopify branded","heading":"SEE WHY BRANDS TRUST SHOPIFY","subhead":"Join millions of entrepreneurs who've built successful brands with Shopify."},{"cluster":"how to make money","heading":"STARTING A SIDE HUSTLE?","subhead":"With Shopify’s tools and apps, holding down a side hustle has never been easier."},{"cluster":"online store","heading":"READY TO OPEN YOUR STORE?","subhead":"Try Shopify’s website builder, world-leading checkout, and sales tools for free."},{"cluster":"marketing strategy","heading":"CRAFT WINNING CAMPAIGNS","subhead":"Turn clicks into customers with Shopify's multichannel marketing tools."},{"cluster":"ecommerce platforms/marketplaces","heading":"MULTICHANNEL SELLING SIMPLIFIED","subhead":"Simplify multichannel selling with seamless social media and marketplace integrations."}]}},"articleNavigation":{"treatment":{"clusters":[{"cluster":"dropshipping","bannerTitle":"Start your dropshipping business today.","bannerSubTitle":"For free."},{"cluster":"start a business","bannerTitle":"Build your dream business today.","bannerSubTitle":"For free."},{"cluster":"business ideas","bannerTitle":"Build your dream business today.","bannerSubTitle":"For free."},{"cluster":"print on demand","bannerTitle":"Start your \u003cbr/\u003e\u003cb\u003eprint on demand\u003c/b\u003e\u003cbr/\u003e business.","bannerSubTitle":""},{"cluster":"shopify branded","bannerTitle":"Create your online store today.","bannerSubTitle":"For free."},{"cluster":"how to make money","bannerTitle":"Start your side hustle today.","bannerSubTitle":"For free."},{"cluster":"online store","bannerTitle":"Start your online store today.","bannerSubTitle":"For free."},{"cluster":"marketing strategy","bannerTitle":"Try Shopify’s marketing tools today.","bannerSubTitle":"For free."},{"cluster":"ecommerce platforms/marketplaces","bannerTitle":"Sell online and in person, \u003cb\u003ewherever your customers are.\u003c/b\u003e","bannerSubTitle":""}]},"treatment_2":{"clusters":[{"cluster":"dropshipping","bannerTitle":"Connect with \u003cb\u003edropshipping suppliers.\u003c/b\u003e","bannerSubTitle":""},{"cluster":"start a business","bannerTitle":"Try Shopify's \u003cbr/\u003e\u003cb\u003estore builder\u003c/b\u003e and world-leading checkout.","bannerSubTitle":""},{"cluster":"business ideas","bannerTitle":"Turn ideas into\u003cbr/\u003e income with a","bannerSubTitle":"free trial."},{"cluster":"print on demand","bannerTitle":"Turn ideas into\u003cbr/\u003e income with a","bannerSubTitle":"free trial."},{"cluster":"shopify branded","bannerTitle":"Every tool you need to power \u003cb\u003eyour business.\u003c/b\u003e","bannerSubTitle":""},{"cluster":"how to make money","bannerTitle":"Run a \u003cbr/\u003ezero-investment\u003cbr/\u003ebusiness.","bannerSubTitle":""},{"cluster":"online store","bannerTitle":"Try Shopify's \u003cbr/\u003e\u003cb\u003estore builder\u003c/b\u003e and world-leading checkout.","bannerSubTitle":""},{"cluster":"marketing strategy","bannerTitle":"Reach every customer with \u003cb\u003eemail, SEO, and social tools.\u003c/b\u003e","bannerSubTitle":""},{"cluster":"ecommerce platforms/marketplaces","bannerTitle":"Move your business to Shopify.","bannerSubTitle":""}]}},"textCta":{"treatment":{"clusters":[{"cluster":"dropshipping","text":"Click here to start dropshipping with Shopify"},{"cluster":"start a business","text":"Click here to start your business with Shopify"},{"cluster":"business ideas","text":"Click here to start your business with Shopify"},{"cluster":"print on demand","text":"Click here to build your print on demand store"},{"cluster":"shopify branded","text":"Click here to build your online store with Shopify"},{"cluster":"how to make money","text":"Click here to start your side hustle with Shopify"},{"cluster":"online store","text":"Click here to start building your online store"},{"cluster":"marketing strategy","text":"Click here to start marketing on Shopify"},{"cluster":"ecommerce platforms/marketplaces","text":"Start your business with Shopify’s all-in-one platform"}]},"treatment_2":{"clusters":[{"cluster":"dropshipping","text":"🚀 Click here to launch your dropshipping store"},{"cluster":"start a business","text":"🚀 Click here to launch your business with Shopify"},{"cluster":"business ideas","text":"🚀 Click here to launch your business with Shopify"},{"cluster":"print on demand","text":"🚀 Click here to launch your print on demand store"},{"cluster":"shopify branded","text":"🚀 Click here to launch your store with Shopify"},{"cluster":"how to make money","text":"🚀 Click here to launch your side hustle"},{"cluster":"online store","text":"🚀 Click here to launch your store"},{"cluster":"marketing strategy","text":"🚀 Click here to launch your next marketing campaign"},{"cluster":"ecommerce platforms/marketplaces","text":"🚀 Click here to launch with Shopify’s all-in-one platform"}]}},"marketingBlocks":{"shopify_collabs_one":{"heading":"Get paid by brands you love with Shopify Collabs","subhead":"Shopify Collabs makes it easy to find brands that match your vibe, build affiliate relationships, get paid for what you sell, and track everything in one place.","cta":"Learn about Shopify Collabs"},"shopify_collabs_two":{"heading":"Find influencers to drive sales with Shopify Collabs","subhead":"Shopify Collabs makes it easy to partner with creators, promote your products, reach new customers, grow your sales, and track affiliate performance all from Shopify admin.","cta":"Discover Shopify Collabs"},"social_sales_channels":{"heading":"Reach customers everywhere they are with Shopify","subhead":"Shopify comes with powerful tools that help you promote and sell products on Facebook, Instagram, TikTok, Google, and YouTube from one back office. Make sales on multiple channels and manage everything from Shopify.","cta":"Explore Shopify’s sales channels"},"sales_channel_google":{"heading":"Sell where people search with Shopify","subhead":"Shopify comes with powerful tools that help you list, promote and sell products on Google. Get your product in front of new shoppers who are looking for what you’re selling, from one back office.","cta":"Start selling on Google"},"sales_channel_facebook":{"heading":"Start selling your products on Facebook","subhead":"Shopify comes with powerful tools that help you list, promote and sell products on Facebook. Create product collections, showcase your brand and products, and make sales on Facebook from one place.","cta":"Start selling on Facebook"},"sales_channel_instagram":{"heading":"Start selling your products on Instagram","subhead":"Shopify comes with powerful tools that help you list, promote and sell products on Instagram. Create product collections, showcase your brand and products, and make sales on Instagram from one place.","cta":"Start selling on Instagram"},"sales_channel_tiktok_one":{"heading":"Connect with shoppers on TikTok","subhead":"Shopify comes with powerful tools to help you tell your brand story and create TikTok in-feed ads in minutes. Make sales on TikTok and manage all your orders, returns, and payments from Shopify.","cta":"Start selling on TikTok"},"sales_channel_tiktok_two":{"heading":"Set up shop on TikTok","subhead":"Help boost sales with creative content that converts the next generation of customers.","cta":"Install now"},"sales_channel_youtube":{"heading":"Start selling your products on YouTube from Shopify","subhead":"Shopify comes with powerful tools that help you promote and sell products on YouTube. Sync your product catalog, tag or pin products in livestreams, and manage all your sales from Shopify.","cta":"Start selling on YouTube"},"shop_pay_one":{"heading":"Boost sales with buy now, pay later","subhead":"Shop Pay Installments gives customers flexibility at checkout by letting them pay in 4 interest-free payments or monthly installments up to 12 months. Increase average order values, reduce abandoned carts, and turn more browsers into buyers today.","cta":"Discover Shop Pay Installments"},"shop_pay_two":{"heading":"Reduce abandoned carts with Shop Pay Installments","subhead":"With Shop Pay Installments, you can offer customers flexible payment plans at checkout and lower abandoned carts on larger purchases by up to 28%. Increase average order values and turn more browsers into buyers today.","cta":"Discover Shop Pay Installments"},"shopify_payments_one":{"heading":"Start accepting payments fast with Shopify Payments","subhead":"Skip lengthy third-party activations and go from setup to selling in one click. Shopify Payments comes with your Shopify plan, all you need to do is turn it on.","cta":"Discover Shopify Payments"},"shopify_payments_two":{"heading":"Take control of your cash flow with Shopify Payments","subhead":"Only with Shopify Payments can you track your orders and payments all in one place. Have a complete view of your finances, accept local currencies and payment types for a smooth checkout experience.","cta":"Discover Shopify Payments"},"marketing_tools":{"heading":"Market your business with Shopify’s marketing automation tools","subhead":"Shopify has everything you need to capture more leads, send email campaigns, automate key marketing moments, segment your customers, and analyze your results. Plus, it’s all free for your first 10,000 emails sent per month.","cta":"Discover Shopify’s marketing automation tools"},"shopify_email":{"heading":"Create branded emails in minutes with Shopify Email","subhead":"With Shopify Email, you can easily create, send, automate, and track email campaigns, all from your Shopify admin—no coding required.","cta":"Discover Shopify Email"},"shopify_audiences":{"heading":"Get better ad performance with Shopify Audiences","subhead":"Shopify Audiences helps you find relevant buyers and lower advertising costs with custom audience lists—powered by Shopify’s unique insights from commerce data.","cta":"Discover Shopify Audiences"},"shopify_segmentation_one":{"heading":"Put your customer data to work with Shopify’s customer segmentation","subhead":"Shopify’s built-in segmentation tools help you discover insights about your customers, build segments as targeted as your marketing plans with filters based on your customers’ demographic and behavioral data, and drive sales with timely and personalized emails.","cta":"Discover Shopify segmentation"},"shopify_segmentation_two":{"heading":"Know your audience to grow it","subhead":"Discover powerful insights about your customers by creating unique segments, then reach out with personalized campaigns to drive sales.","cta":"Build your audience"},"marketing_automations":{"heading":"Create and customize marketing automations from Shopify","subhead":"Shopify’s built-in marketing automation tools help you connect with customers at critical moments in their journey—from subscribing to your newsletter to placing their first order and every milestone in between.","cta":"Explore Shopify automations"},"shopify_analytics":{"heading":"Drive your business forward with Shopify’s analytics","subhead":"Shopify's user-friendly reports and analytics capabilities help you make better decisions, faster. Choose from pre-built dashboards and reports, or build your own to spot trends, capitalize on opportunities, and supercharge your decision-making.","cta":"Explore Shopify’s analytics"},"shopify_tax_one":{"heading":"Take the stress out of sales tax with Shopify Tax","subhead":"With Shopify Tax, you can oversee your current sales tax obligations from Shopify admin, collect the right amount at checkout with product and location-specific accuracy, and let Shopify automatically apply rate and regulatory changes whenever they happen.","cta":"Explore Shopify Tax"},"shopify_tax_two":{"heading":"Manage your sales tax from Shopify","subhead":"Shopify Tax puts sales tax insights and collection in your control, and makes everything manageable from your Shopify admin.","cta":"Explore Shopify Tax"},"shopify_balance":{"heading":"Manage your money where you make it with Shopify Balance","subhead":"Shopify Balance is a free financial account that lets you manage your business’s money from Shopify admin. Pay no monthly fees, get payouts up to seven days earlier, and earn cashback on eligible purchases.","cta":"Discover Shopify Balance"},"shopify_credit":{"heading":"Earn cashback rewards with Shopify Credit","subhead":"Get up to 3% cashback on your eligible marketing spend, including on TikTok, Meta, and Google, using Shopify Credit—the business card designed for Shopify entrepreneurs. No fees, no interest, no credit checks.","cta":"Explore Shopify Credit"},"shopify_capital":{"heading":"Get funding to run your business with Shopify Capital","subhead":"Shopify Capital makes it easy to get funding quickly and use it for inventory, marketing, and more. Automatically make payments as a percentage of your daily sales. No compounding interest. No schedules. No surprises.","cta":"Explore Shopify Capital"},"shopify_subscriptions_app":{"heading":"Increase recurring revenue with the Shopify Subscriptions app","subhead":"The free Shopify Subscriptions app lets you offer subscription services and integrates seamlessly with your Shopify admin. Install it today to increase repeat purchases and customer lifetime value.","cta":"Install Shopify Subscriptions"},"shopify_bundles_app_one":{"heading":"Create product bundles with the Shopify Bundles app","subhead":"Product bundles are a great way to increase cart values and ensure your products are discovered by more shoppers. Download the free Shopify Bundles app to quickly and easily create bundles for your products and variants from your Shopify admin.","cta":"Install Shopify Bundles"},"shopify_bundles_app_two":{"heading":"Increase average order values with the Shopify Bundles app","subhead":"Product bundles are a great way to increase cart values and ensure your products are discovered by more shoppers. Download the free Shopify Bundles app to quickly and easily create bundles for your products and variants from your Shopify admin.","cta":"Install Shopify Bundles"},"inventory_management_one":{"heading":"Unify your inventory management with Shopify","subhead":"Only Shopify helps you manage warehouse, pop-up shop, and retail store inventory from the same back office. Shopify automatically syncs stock quantities as you receive, sell, return, or exchange products online or in-person—no manual reconciling necessary.","cta":"Explore inventory management on Shopify"},"inventory_management_two":{"heading":"Manage all your inventory from Shopify","subhead":"Shopify comes with built-in tools to help manage warehouse and store inventory in one place. Track sales, forecast demand, set low stock alerts, create purchase orders, count inventory, and more.","cta":"Explore inventory management on Shopify"},"shopify_order_management":{"heading":"Speed up fulfillment times with Shopify","subhead":"Shopify comes with built-in tools to help you track, prioritize, and fulfill orders from one place, so you can get orders out the door sooner and exceed customer expectations.","cta":"Explore order management on Shopify"},"shopify_magic_one":{"heading":"Shopify Magic","subhead":"Shopify Magic makes it easier to start, run, and grow your business. Our groundbreaking commerce-focused AI empowers entrepreneurs like you to be more creative, productive, and successful than ever before.","cta":"AI designed for commerce"},"shopify_magic_two":{"heading":"Let Shopify Magic write product descriptions for you","subhead":"Ever wished a product description would just write itself? With Shopify Magic—Shopify’s artificial intelligence tools designed for commerce—it will. Create product descriptions in seconds and get your products in front of shoppers faster than ever.","cta":"Learn about Shopify Magic"},"shopify_inbox_one":{"heading":"Turn chats into sales with Shopify Inbox","subhead":"Shopify Inbox is a free app that lets you chat with shoppers in real-time, see what’s in their cart, share discount codes, create automated messages, and understand how chats influence sales right from your Shopify admin.","cta":"Discover Shopify Inbox"},"b2b_ecommerce":{"heading":"Sell wholesale and direct to consumers with Shopify","subhead":"Only Shopify comes with built-in features that help you sell B2B and DTC from a single store or platform. Tailor the shopping experience for each buyer with customized product and pricing publishing, quantity rules, payment terms, and more—no third-party apps or coding required.","cta":"Explore B2B on Shopify"},"shopify_pos_one":{"heading":"Start selling in-person with Shopify POS","subhead":"Shopify POS is the easiest way to start selling in-person. Take your brand on the road and accept payments, manage inventory and payouts, and sell everywhere your customers are—farmer’s markets, pop up events and meetups, craft fairs, and anywhere in between.","cta":"Discover Shopify POS"},"shopify_pos_two":{"heading":"Get started with Shopify POS","subhead":"Only Shopify gives you all the tools you need to manage your business, market to customers, and sell everywhere in one place. Unify in-store and online sales today.","cta":"Discover Shopify POS"},"shopify_managed_markets":{"heading":"Sell internationally in minutes with Managed Markets","subhead":"Managed Markets helps you sell in 150+ countries and scale your business internationally—all from a single Shopify store. Make global shipping hassle-free, with tools to manage store localization, collect duties upfront, simplify customs documentation, and get fast transit times.","cta":"Discover Managed Markets"},"shopify_partners":{"heading":"Visit the Shopify Partners Marketplace","subhead":"Find experienced commerce professionals who will help you grow your business. Browse the different services Shopify partners offer, post a job, and hire a professional to work with.","cta":"Visit now"},"shopify_affiliates":{"heading":"Become a Shopify Affiliate","subhead":"Join the program to grow your brand, access exclusive opportunities, and earn a competitive commission for each new business you refer to Shopify.","cta":"Apply now"},"shopify_ar":{"heading":"Create immersive shopping experiences with Shopify AR","subhead":"Give shoppers a new way to experience your products when you add augmented reality (AR) to your online store. Using 3D models for your products provides customers with a better understanding of the function and size of an item, and increases your customers' confidence in the quality of your products.","cta":"Learn about Shopify AR"},"loyalty_apps":{"heading":"Reward loyalty everywhere customers shop","subhead":"Only Shopify’s integrated loyalty apps let customers collect and redeem loyalty rewards when shopping with you both online and in store—no complicated workarounds required.","cta":"Explore loyalty apps"}}},"pages/blog/$article/theme_promotion_ctas":{"themes":{"title":"Convert better.\u003cbr\u003e Sell faster.\u003cbr\u003e Customize easier.","subTitle":"With Shopify themes.","buttonText":"Shopify Theme Store","href":"{{themes, url(path: '/')}}"},"apps":{"title":"Sell wider.\u003cbr\u003e Ship faster.\u003cbr\u003e Work smarter.","subTitle":"With Shopify apps.","buttonText":"Shopify App Store","href":"{{app, url(path: '/')}}"}},"forms":{"webinar":{"error_heading":"Sorry but we’re having some problems completing your registration.","error_message_html":"Please send us an email at \u003ca href=\"mailto:plus@shopify.com\"\u003eplus@shopify.com\u003c/a\u003e or try again later.","name":{"label":"Full name","error":"Please enter your full name"},"email":{"label":"Business email","error":"Please enter a valid email address"},"phone":{"label":"Business phone","error":"Please enter your business phone number"},"title":{"label":"Job title","error":"Please enter your job title"},"company":{"label":"Company","error":"Please enter your company name"},"website":{"label":"Website URL","error":"Please enter your website URL"},"annualRevenue":{"label":"Annual revenue","error":"Please enter your annual revenue","options":{"DEFAULT":"Select one","UNKNOWN":"Unknown","UNDER_1M":"Up to 1 million dollars","BETWEEN_1M_30M":"1 to 30 million dollars","BETWEEN_30M_100M":"30 to 100 million dollars","OVER_100M":"Over 100 million dollars"}},"annualOfflineRevenue":{"label":"Annual offline revenue","error":"Please enter your annual offline revenue","options":{"DEFAULT":"Select one","UNDER_250K":"$0 to $250,000","BETWEEN_250K_500K":"$250,000 to $500,000","BETWEEN_500K_1M":"$500,000 to $1,000,000","BETWEEN_1M_10M":"$1,000,000 to $10,000,000","OVER_10M":"$10,000,000+"}},"marketingCommunicationConsent":{"label":"I consent to receive promotional communications from Shopify and the partners that provide these resources. I understand I can unsubscribe at any time. More information can be found in our \u003ca href=\"{{site, url(path: '/legal/privacy')}}\"\u003ePrivacy Policy\u003c/a\u003e."},"thanks":{"heading":"Thank you for registering!","subheading":"See you on {{date}}! We'll send you a unique link for the event before it begins.","subheading_onehourbefore":"A link for you to watch the event will be emailed to you shortly.","subheading_after":"Please check your email for a link to the recorded video.","message":"Add to your calendar"}},"event":{"thanks":{"heading":"Thank you for registering!","heading_bookmeeting":"Thank you for your request","heading_isFull":"Thank you for joining the waitlist","subheading":"We will see you soon.","subheading_bookmeeting":"We will reach out shortly to confirm your meeting.","subheading_isFull":"We will be in touch to confirm your registration status.","message":"Add to your calendar"}},"contact":{"thanks":{"heading":"Thank you","message":"A Shopify Plus sales expert will contact you soon."},"callUs":{"heading":"Want to chat sooner? Give us a call.","message":"Monday to Friday 9am-6pm ET","button":"1-844-686-1946"}},"resource":{"thanks":{"heading":"Thank you for your interest in this resource","download_button_label":"Download now"}},"submit":{"label":"Submit","label_submitting":"Submitting..."},"lead":{"error_heading":"Sorry but we’re having some problems completing your registration.","error_message_html":"Please send us an email at \u003ca href=\"mailto:plus@shopify.com\"\u003eplus@shopify.com\u003c/a\u003e or try again later.","name":{"label":"Full name","error":"Please enter your full name"},"email":{"label":"Business email","error":"Please enter a valid email address"},"phone":{"label":"Business phone","error":"Please enter your business phone number"},"title":{"label":"Job title","error":"Please enter your job title"},"company":{"label":"Company","error":"Please enter your company name"},"website":{"label":"Website URL","error":"Please enter your website URL"},"industries":{"label":"Industry","error":"Please select your industry","options":{"DEFAULT":"Select one","ADULT":"Adult","ALCOHOL":"Alcohol","ANIMALS_AND_PET_SUPPLIES":"Animals \u0026 Pet Supplies","APPAREL_AND_ACCESSORIES":"Apparel \u0026 Accessories","ART_AND_PHOTOGRAPHY":"Art \u0026 Photography","AVIATION_AND_AEROSPACE":"Aviation \u0026 Aerospace","BABY_AND_TODDLER":"Baby \u0026 Toddler","BANKING_FINANCE_INSURANCE":"Banking, Finance, Insurance","CHARITY_NONPROFIT_AND_ORGANIZATIONS":"Charity, Non-Profit \u0026 Organizations","CONSTRUCTION_AND_INDUSTRIAL":"Construction \u0026 Industrial","EDUCATION":"Education","ELECTRONICS_AND_GADGETS":"Electronics \u0026 Gadgets","ENTERTAINMENT":"Entertainment","FOOD_AND_BEVERAGE":"Food \u0026 Beverage (excl. Alcohol)","FURNITURE":"Furniture","GIFTS_AND_COLLECTIBLES":"Gifts \u0026 Collectibles","HEALTH_AND_BEAUTY":"Health \u0026 Beauty (excl. Pharma)","HOME_DECOR":"Home Decor","JEWELRY":"Jewelry","MEDIA_AND_COMMUNICATION":"Media \u0026 Communication","REGULATED_INDUSTRY_CANNABIS":"Regulated Industry - Cannabis","REGULATED_INDUSTRY_FIREARMS":"Regulated Industry - Firearms","REGULATED_INDUSTRY_PHARMA":"Regulated Industry - Pharma","REGULATED_INDUSTRY_TOBACCO":"Regulated Industry - Tobacco","SERVICES":"Services","SPORTS_AMD_RECREATION":"Sports \u0026 Recreation (excl. Firearms)","STATIONERY_AND_OFFICE_SUPPLIES":"Stationery \u0026 Office Supplies","TOYS_AND_GAMES":"Toys \u0026 Games","TRAVEL_AND_TOURISM":"Travel \u0026 Tourism","VEHICLES_AND_PARTS":"Vehicles \u0026 Parts","OTHER":"Other"}},"posSystem":{"label":"Current POS solution","error":"Please select your current POS solution","options":{"DEFAULT":"Select one","APTOS":"Aptos","CEGID":"Cegid","CELERANT":"Celerant","CLOVER":"Clover","HEARTLAND_RETAIL":"Heartland Retail","KWI_CLOUD9":"KWI Cloud9","LIGHTSPEED":"Lightspeed","NEWSTORE":"Newstore","OTHER":"Other","PREDICTSPRING":"Predictspring","RETAIL_PRO":"Retail Pro","SQUARE":"Square","STRIPE":"Stripe","SUMUP":"SumUp","TEAMWORK_COMMERCE":"Teamwork Commerce"}},"marketingCommunicationConsent":{"label":"I consent to receive promotional communications from Shopify and the partners that provide these resources. I understand I can unsubscribe at any time. More information can be found in our \u003ca href=\"{{site, url(path: '/legal/privacy')}}\"\u003ePrivacy Policy\u003c/a\u003e.","disclaimer":"By submitting this form, you agree to receive promotional messages from Shopify and the partners that provide these resources about its products and services. You can unsubscribe at any time by clicking on the link at the bottom of our emails."},"revenueRanges":{"options":{"DEFAULT":"Select one","LESS_THAN_250K":"Less than $250,000"}},"annualOnlineRevenueRange":{"label":"Annual online revenue","error":"Please enter your annual online revenue"},"annualOfflineRevenueRange":{"label":"Annual in-store revenue","error":"Please enter your annual in-store revenue"},"locations":{"label":"Current retail locations","error":"Please select your current number of retail locations ","options":{"DEFAULT":"Select one","ONE":"1","TWO_TO_THREE":"2 to 3","FOUR_TO_TEN":"4 to 10","ELEVEN_TO_TWENTY":"11 to 20","TWENTY_ONE_TO_TWO_HUNDRED":"21 to 200","TWO_HUNDRED_PLUS":"200+","NO_LOCATIONS":"No locations","OPENING_SOON":"Opening soon"}},"jobTitle":{"label":"Job title","error":"Please enter your job title"},"city":{"label":"City","error":"Please enter your city"},"state":{"label":"State","error":"Please select your state"},"country":{"label":"Country","error":"Please select your country","defaultCountryOption":"Select one"},"dietaryRestrictions":{"label":"Please indicate dietary restriction/food allergy","optional":"Optional","options":["Dairy Free","Gluten Free","Halal","Kosher","Lactose Free","Nut allergy","Shellfish","Vegan","Vegetarian","Others"],"textFieldLabel":"Others","error":"Please enter your dietary restrictions"},"accessibilityNeeds":{"label":"Please let us know if you have any accessibility requirements","optional":"Optional","options":["Hearing","Lactation/Nursing Room","Mobility","Vision","Others"],"textFieldLabel":"Others","error":"Please enter your accessibility requirements"}},"argoTrigger":0},"pages/blog/$article/settings":{"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}}}},"en-SG":{"global":{},"pages/blog/blogSubNav":{},"pages/blog/$article/content":{},"pages/blog/$article/guide_ctas":{},"pages/blog/$article/ctas":{},"pages/blog/$article/theme_promotion_ctas":{},"forms":{},"pages/blog/$article/settings":{}},"es":{"pages/blog/$article/theme_promotion_ctas":{},"pages/blog/$article/settings":{},"pages/blog/blogSubNav":{"argoPlaceholder":"0","subNav":{"title":"Blog","pageTitle":"Menú","overviewText":"Página de inicio","links":{"findIdea":"Encuentra una idea","starting":"Comenzar","marketing":"Marketing","latest":"Más recientes","moreTopics":"Más","sellOnline":"Vender online","businessIdeas":"Ideas de negocio"},"subLinks":{"guides":"Guías","shopify-master":"El podcast de Shopify","founder-stories":"Historias de fundadores","how-to-sell-online":"Consejos para negocios de ecommerce","productsToSell":"Productos para vender","dropshipping":"Dropshipping","caseStudies":"Casos de estudio","entrepreneurship":"Emprendimiento","see-all-topics":"Ver todos los temas"}}},"pages/blog/$article/guide_ctas":{"guidesCta":{"modal":{"subhead":"Ya casi estás ahí: por favor, completa este formulario y haz clic en el botón de abajo para obtener acceso inmediato.","disclaimer":"Al introducir tu correo electrónico, nos das tu consentimiento para recibir comunicaciones comerciales y consejos gratuitos de Shopify vía email. Puedes cancelar la suscripción cuando desees."},"bestonline":{"heading":"Descubre cuáles son las 10 Mejores ideas de negocios online con las que comenzar hoy mismo a vender por Internet.","content":"¿Tienes claro que quieres dedicarte a vender por Internet, pero aún no ha llegado a ti esa idea que te impulse a lanzarte al mundo online? Monetiza ya tu talento con estas 10 ideas de negocios","cta":"Quiero obtener la guía gratis","modal_headline":"Recibe en tu correo el descargable con “Las 10 Mejores ideas de negocios online”"},"bfcm":{"heading":"Guía gratis: 7 estrategias de venta para tu tienda online para Black Friday + Checklist","content":"¿Ya tienes preparadas tus estrategias de venta para Black Friday? Si no es así, te ofrecemos 7 tácticas comerciales efectivas para tiendas online durante BFCM y una práctica lista de verificación. Inspírate y comienza desde hoy mismo a trazar tu plan.","cta":"Solicita la guía gratis","modal_headline":"Recibe \"7 estrategias de venta para tu tienda online para Black Friday + Checklist\" en tu casilla de correo electrónico."},"branding":{"heading":"8 Pasos para convertir tu ecommerce en una Marca potente y reconocida","content":"Aquí tienes las 8 claves que necesitas aplicar para que pases de tener una tienda online del montón a ser una “love brand”.","cta":"Solicita la guía gratis","modal_headline":"Recibe “8 Pasos para convertir tu ecommerce en una Marca potente y reconocida” en tu casilla de correo electrónico."},"copywriting":{"heading":"Guía interactiva: Copywriting para tiendas online","content":"Hemos reunido todos los ingredientes imprescindibles para que mejores la forma en la que te comunicas con tus potenciales clientes y así puedas vender más.","cta":"Solicita la guía gratis","modal_headline":"Recibe la Guía interactiva: Copywriting para tiendas online."},"customer_acquisition":{"heading":"3 formas de atraer más clientes y generar ventas en tu tienda online","content":"A lo largo de esta guía vas a comprender la importancia del SEO, de los beneficios de tener un blog, y cómo hacer un correcto uso de las redes sociales para beneficio de tu negocio online.","cta":"Solicita la guía gratis","modal_headline":"Recibe la guía que incluye las 3 formas de atraer más clientes y generar ventas en tu tienda online."},"customer_service":{"heading":"Los 9 pasos para tener un servicio de atención al cliente inmejorable","content":"Haz que tus clientes se sientan importantes para ti. Si tu atención es impecable, volverán para comprarte. Si recibes un buen trato al comprar y te ayuda a tomar la mejor decisión, serás su tienda favorita.","cta":"Solicita la guía gratis","modal_headline":"Recibe la Guía interactiva con los 9 pasos para tener un servicio de atención al cliente inmejorable."},"email_marketing":{"heading":"10 técnicas infalibles de Email Marketing para incrementar ventas","content":"Aquí tienes varias de las mejores técnicas de Email marketing que funcionan de verdad. \"El dinero está en tu lista\". Una de las mejores estrategias de comunicación es a través del correo electrónico. Es personal e íntimo. Directo a tu cliente.","cta":"Descargar documento","modal_headline":"Recibe la Guía interactiva: 10 técnicas infalibles de Email Marketing para incrementar las ventas."},"google_analytics":{"heading":"Guía práctica de Google Analytics para tu tienda online","content":"A lo largo de esta guía vas a comprender la importancia de usar Google Analytics y las métricas más importantes que debes tener en cuenta para tener control total de tu tienda y hacer crecer tu negocio.","cta":"Descargar la guía gratis","modal_headline":"Recibe la Guía práctica de Google Analytics para tu tienda online."},"google_shopping":{"heading":"Guía de Google Shopping: Haz que tus productos aparezcan en primera posición en Google","content":"A lo largo de esta guía te enseñaremos qué es Google Shopping, cómo usarlo, sus ventajas, y 5 estrategias que no puedes dejar pasar si quieres que tus productos estén en los primeros lugares.","cta":"Descargar la guía gratis","modal_headline":"Recibe la Guía de Google Shopping."},"inboundmarketing":{"heading":"Guía gratis: 5 formas infalibles para hacer Inbound Marketing en tu ecommerce y atraer nuevos clientes","content":"¿Quieres atraer nuevos clientes a tu ecommerce? El Inbound Marketing te puede ayudar ¡y mucho!","cta":"Solicita la guía gratis","modal_headline":"Recibe nuestra \"Guía gratis: 5 formas infalibles para hacer Inbound Marketing en tu ecommerce y atraer nuevos clientes\" en tu casilla de correo electrónico."},"photography":{"heading":"Guía gratis: Cómo tomar fotografías de productos por ti mismo","content":"Aprende gratis a tomar fotografías bonitas de productos y con un presupuesto ajustado con nuestra videoguía completa.","cta":"Solicita la guía gratis","modal_headline":"Recibe nuestra \"Guía para tomar fotografías bonitas de productos por ti mismo\" en tu casilla de correo electrónico."},"productdescriptions":{"heading":"Aprende a escribir descripciones de productos que vendan solas. Sigue estos 9 pasos infalibles.","content":"¿Tus fichas de producto reciben visitas pero nadie las acaba añadiendo a su carrito de la compra? Tenemos la solución. Aquí tienes las últimas técnicas de persuasión para aplicar a tus fichas de producto y conseguir incrementar tus ventas. Comienza hoy mismo y verás la diferencia.","cta":"Quiero obtener la guia gratis","modal_headline":"Recibe en tu correo \"La técnica de los 9 pasos para escribir descripciones que venden solas\""},"seo":{"heading":"Descarga gratis: Lista de verificación para SEO","content":"¿Quieres tener un ranking alto en los resultados de búsqueda? Obtén acceso a nuestra lista de verificación gratis para la optimización de buscadores.","cta":"Obtén las lista de verificación gratis","modal_headline":"Recibe nuestra \"Lista de verificación para SEO\" en tu casilla de correo electrónico. Ingresa abajo tu dirección de correo electrónico."},"shipping":{"heading":"Guía gratis: Preparación y envío de mercadería","content":"Desde decidir cuánto cobrar a tus clientes, a entender sobre seguros y seguimiento de envíos, esta guía completa te acompañará paso a paso durante todo el proceso.","cta":"Obtén ahora la guía gratis","modal_headline":"Recibe nuestra Guía completa de Preparación y envío de mercadería\" directamente en tu casilla de correo electrónico. Ingresa abajo tu correo electrónico."},"social":{"heading":"Guía gratis: Cómo aprovechar las redes sociales para promocionar tus productos y servicios","content":"¿Ya tienes presencia con tu negocio en las principales redes sociales? Éstas, además de ser útiles para crear comunidad y potenciar tu branding, pueden ayudarte a vender más ¡Descubre las mejores técnicas en este ebook gratuito!","cta":"Solicita la guía gratis","modal_headline":"Recibe la guía Cómo aprovechar las redes sociales para promocionar tus productos y servicios en tu casilla de correo electrónico."},"shopifystore":{"heading":"Guía interactiva: 7 pasos para abrir una tienda online con Shopify","content":"Crear tu tienda online ya no es cosa de unos pocos. Con Shopify puedes tener tu propio negocio en cuestión de minutos. ¿Y sabes qué? Estás a 7 pasos de conseguirlo. ¡Incluye el enlace a la prueba gratis!","cta":"Solicita la guía gratis","modal_headline":"Recibe la guía interactiva 7 pasos para abrir una tienda online con Shopify en tu casilla de correo electrónico."},"trendingproducts":{"heading":"Guía gratis: 9 productos que son tendencia y puedes vender por Internet hoy mismo","content":"¿Aún sigues pensando qué cosas se venden fácilmente por Internet? Hay productos que se venden mejor que otros. Con estos que hoy te sugerimos tienes el éxito (casi) asegurado","cta":"Solicita la guía gratis","modal_headline":"Recibe la guía 9 productos que son tendencia y puedes vender por internet en tu casilla de correo electrónico."},"web_design":{"heading":"10 Consejos de diseño web para tiendas online: porque tu primera impresión importa","content":"El ser humano tiene menos atención que el pez globo, en 12 segundos tienes que ser capaz de captar su atención en tu tienda online. Para ello nada mejor que preparar el mejor escaparate para hacer brillar tus productos.","cta":"Solicita la guía gratis","modal_headline":"Recibe la guía 10 Consejos de diseño web para tu tienda online en tu casilla de correo electrónico."}}},"pages/blog/$article/ctas":{},"pages/blog/$article/content":{"argoPlaceholder":"0","articleMetaTitle":"{{title}} ({{year}})","articleNavigation":{"title":"En esta página","bannerTitle":"Comienza tu negocio online hoy mismo.","bannerSubTitle":"De forma gratuita.","bannerHint":"Prueba Shopify gratis, sin tarjeta de crédito.","coreBlogRetailCtaExp":{"bannerTitle":"Unifica las ventas online y en persona hoy mismo."}},"subscribeBanner":{"title":"Mantente al día con las últimas novedades de Shopify","description":"Recibe consejos, inspiración y recursos gratis sobre ecommerce directamente en tu bandeja de entrada.","placeholder":"Escribe tu correo electrónico","buttonText":"Suscribirse","hint":"Al introducir tu dirección de correo electrónico, aceptas recibir correos electrónicos de marketing de Shopify.","successMessage":{"heading":"¡Gracias por suscribirte!","contentHtml":"Revisa tu correo electrónico para recibir instrucciones."}},"keepUpWithTerms":{"title":"El boletín para emprendedores","description":"Únete a millones de emprendedores y obtén recursos de negocios, consejos e historias inspiradoras en tu bandeja de entrada.","hint":"Cancela tu suscripción en cualquier momento. Si ingresas tu correo electrónico, aceptas recibir correos electrónicos de marketing de Shopify. Si continúas, aceptas los \u003ca href=\"{{site, url(path: '/legal/terms', locale: 'en')}}\" target='_blank'\u003eTérminos y condiciones\u003c/a\u003e y la \u003ca href=\"{{site, url(path: '/legal/privacy', locale: 'en')}}\" target='_blank'\u003ePolítica de privacidad\u003c/a\u003e."},"popularPostsTitle":"publicaciones populares","subscribe":{"errors":{"email":"Ingresa una dirección de correo electrónico válida."},"guidesCta":{"submit":"Recibir novedades","success":{"heading":"Gracias por suscribirte","subhead":"Pronto comenzarás a recibir consejos y recursos gratis. Mientras tanto, comienza a crear tu tienda con la prueba gratis de Shopify.","cta":"Comenzar"},"error":"Algo salió mal. Inténtalo de nuevo más tarde."}},"readMoreLinks":{"title":"Más información"},"relatedArticle":{"title":"Artículo relacionado"},"partnersSignup":{"service_partner":{"heading":"Haz crecer tu negocio con el Programa de Shopify Partners","content":"Ya sea que ofrezcas servicios de marketing, personalización o diseño y desarrollo web, el Programa de Shopify Partners te ayudará a alcanzar el éxito. Únete gratis y accede a oportunidades de ingresos porcentuales, herramientas para hacer crecer tu negocio y una comunidad apasionada de comercio.","cta":"Registrarse"},"app_developer":{"heading":"Desarrolla aplicaciones para comerciantes de Shopify","content":"Ya sea que quieras desarrollar aplicaciones para la Shopify App Store, ofrecer servicios de desarrollo de aplicaciones personalizadas o buscar maneras de hacer crecer tu base de usuarios, el Programa de Shopify Partners te preparará para el éxito. Únete a nosotros de forma gratuita y accede a recursos educativos, entornos de vista previa para desarrolladores y oportunidades de ingresos porcentuales recurrentes.","cta":"Registrarse"},"affiliate":{"heading":"Conviértete en un afiliado de Shopify","content":"Utiliza tu voz para inspirar el emprendimiento en todo el mundo. Independientemente de que seas un partner en la actualidad o de que te acabes de unir al Programa de Shopify Partners, postúlate para convertirte en un afiliado de Shopify y ganar comisión por referir tu público a Shopify.","cta":"Solicitar ahora"},"general":{"heading":"Haz crecer tu negocio con el Programa de Shopify Partners","content":"Ya sea que ofrezcas servicios de diseño web y desarrollo o que quieras crear aplicaciones para la Shopify App Store, el Programa de Shopify Partners te ayudará a alcanzar el éxito. Únete gratis y accede a oportunidades de comisión mensual, entornos de vista previa para desarrolladores y recursos educativos.","cta":"Registrarse"}},"authorSection":{"headingHtml":"Compartir artículo","updatedOn":"Se actualizó el","publishedOn":"Se publicó el","updatedOnByAuthor":"Última actualización realizada por \u003cwrapper\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/wrapper\u003e el \u003cupdatedDate\u003e{{updatedOn}}\u003cupdatedDate/\u003e","byAuthor":"por \u003cwrapper\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/wrapper\u003e","byAuthor_withLink":"por \u003cwrapper\u003e\u003curl\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/url\u003e\u003c/wrapper\u003e","reviewed":"Revisado","written":"Escrito"},"articleHeader":{"blogLink":{"text":"blog"}},"hero":{"heading":"Comienza hoy a vender con Shopify","subhead":"Comienza tu prueba gratis de Shopify hoy mismo y, luego, usa estos recursos que te guiarán en cada paso del proceso.","image":{"alt":"Mi alt."},"button":{"href":"{{deeplinkFreeTrial}}","text":"Comenzar prueba gratis"},"lightButton":{"href":"/","text":"Más información"},"pricingButton":{"text":"Ver planes","href":"{{site, url(path: '/pricing')}}"},"treatment":{"heading":"El próximo gran emprendedor: tú","subhead":"Prueba Shopify gratis y descubre todas las herramientas y los servicios que necesitas para comenzar, gestionar y hacer crecer tu negocio.","text":"Más información","href":"/"},"treatment_2":{"heading":"HAGAMOS REALIDAD TU NEGOCIO","subhead":"Shopify tiene todo lo que necesitas para construir, poner en marcha y hacer crecer tu negocio. Solo debes comenzar.","text":"Más información","href":"https://help.shopify.com/en/manual/intro-to-shopify"},"whatIsShopifyVideoExp":{"text":"Más información sobre Shopify","href":"https://www.youtube.com/watch?v=X4lXu4TaS-A","embedVideoId":"X4lXu4TaS-A"},"coreBlogRetailCtaExp":{"heading":"Unifica las ventas online y en persona hoy mismo.","subhead":"Explora el sistema Point of Sale, que cuenta con todo lo que necesitas para vender tanto en persona como online."},"aboutShopifyExp":{"treatment":{"text":"Acerca de Shopify","href":"{{site, url(path: '/about-shopify')}}"},"treatment_2":{"text":"Ver funciones y planes","href":"{{site, url(path: '/about-shopify')}}"}},"dropShippingCtaCoreBlogExp":{"heading":"Comienza hoy a hacer dropshipping con Shopify","subhead":"Prueba Shopify gratis y descubre todas las herramientas y los servicios que necesitas para comenzar, gestionar y hacer crecer tu negocio.","text":"Más información","href":"{{site, url(path: '/dropshipping')}}"}},"subscription":{"heading":"Mantente al día con las últimas novedades de Shopify","subhead":"Suscríbete a nuestro blog y recibe consejos, inspiración y recursos gratis sobre ecommerce directamente en tu bandeja de entrada.","disclaimer":"Puedes cancelar la suscripción en cualquier momento. Al introducir tu dirección de correo electrónico, aceptas recibir correos electrónicos de marketing de Shopify.","conversionCta":{"text":"Suscribirse","emailPlaceholder":"Correo electrónico aquí","successMessage":{"heading":"¡Gracias por suscribirte!","contentHtml":"Revisa tu correo electrónico para recibir instrucciones."}}},"latestArticles":{"heading":"Novedades de Shopify","link":{"text":"Ver todo"}},"sellAnywhere":{"headingHtml":"Vende donde sea con Shopify","subheadHtml":"Aprende donde sea. Prueba Shopify gratis y descubre todas las herramientas y los servicios que necesitas para comenzar, gestionar y hacer crecer tu negocio.","button":{"text":"Comenzar prueba gratis","href":"{{deeplinkFreeTrial}}"},"disclaimerHtml":"Prueba Shopify gratis, sin tarjeta de crédito."},"textCta":{"href":"{{deeplinkFreeTrial}}","text":"Haz clic aquí para comenzar a vender online ahora mismo con Shopify"},"rightColSideBannerTitle":"El punto de venta para cada venta.","citation":{"header":"Fuentes"},"aiSummary":{"buttonText":"Resumen de IA"},"getInTouchBanner":{"title":"\u003ctitle\u003eConsigue el único punto de venta que te da \u003chighlight\u003emás\u003c/highlight\u003e\u003c/title\u003e","buttonText":"Contáctanos","imageAlt":"contáctanos"}},"global":{"argoPlaceholder":"2","ariaLabels":{"close":"Cerrar","carousel":{"name":"carrusel","slide":"diapositiva","xOfY":"{x} de {y}","play":"Iniciar carrusel","pause":"Pausar carrusel"},"footer":{"regionsNav":"Navegación por región","regionsClose":"Cerrar navegación por región","newWindow":"Abre un sitio web externo en una nueva ventana"},"header":{"mobileNavMenu":"Menú","mainNav":"Principal","secondaryNav":"Páginas relacionadas","skipToContent":"Ir al contenido"},"headerLight":{"dismissIcon":"Descartar banner"},"learnMore":"Más información sobre {title}","link":{"external":"Fuente externa: ","newWindow":" (Se abre en una ventana nueva)","label":"{{external}}{{title}}{{newWindow}}"},"logoGroup":"Logos","modal":{"close":"Cerrar modal","pip":"Imagen superpuesta"},"next":"Siguiente","previous":"Anterior","current":"Actual","pagination":{"previous":"Página anterior","next":"Página siguiente"},"shopifyLogo":"Logo de Shopify","shopifyPartnersLogo":"Logo de Shopify Partners","testimonial":{"controls":"Revisa los testimonios","plural":"Testimonios","next":"Testimonio siguiente","previous":"Testimonio anterior","play":"Reproducir testimonio","pause":"Pausar testimonio"},"videoModal":"video","video":{"play":"Reproducir video","pause":"Pausar video","mute":"Silenciar video","unmute":"Reactivar sonido del video"}},"incentivesPromoBanner":{"gpv_acquisition_incentive_flag":"Únete hoy y obtén hasta \u003ca id=\"showTermsLink\" target=\"_blank\" data-component-name=\"sales-bonus-terms\" href=\"{{incentiveTerms}}\"/ style=\"color: inherit; font-weight: normal\"\u003eUSD 5.000 de descuentos en efectivo\u003c/a\u003e en tus primeros seis meses de ventas","retail":{"spRateTermsLink":"\u0026nbsp\u003ca id=\"spIncentivesTermsLink\" target=\"_blank\" class=\"!font-normal\" target=\"_blank\" data-component-name=\"sp-incentive-terms\" href=\"{{incentiveTerms}}\"/\u003eSe aplican términos\u003c/a\u003e","subscriptionIncentive":"Oferta especial: obtenga 6 meses de POS Pro por {{incentivePrice}}/mes","spRateIncentive":"Obtenga tarifas de tarjetas del {{rate}}% por hasta un valor de USD {{gpvLimit}} en ventas en persona durante sus primeros {{length}} meses.","spRateIncentiveTerms":"Se aplican términos","cardReaderDiscountIncentive":"Obtén un lector de tarjetas gratis cuando selecciones un plan.","cardReaderDiscountIncentiveTerms":"Se aplican términos"}},"cookiesNotice":{"acceptAllButtonText":"Aceptar todas","activeConsentContentHtml":"Usamos cookies (y otra tecnología similar) para muchos fines, como para mejorar tu experiencia en el sitio, para anuncios y para informes y estadísticas. Haz clic en \"Aceptar\" para aceptar estos usos. Lee nuestra \u003ca href=\"{{legalCookiesPath}}\"\u003ePolítica de cookies\u003c/a\u003e para obtener más información.","buttonText":"Aceptar","contentHtml":"Shopify utiliza cookies para que el sitio tenga las funcionalidades necesarias y para mejorar tu experiencia. Al usar nuestro sitio web, aceptas nuestra \u003ca href=\"{{legalPrivacyPath}}\"\u003ePolítica de privacidad\u003c/a\u003e y nuestra \u003ca href=\"{{legalCookiesPath}}\"\u003ePolítica de cookies\u003c/a\u003e.","rejectAllButtonText":"Rechazar todas"},"countries":{"au":"Australia","be":"Bélgica","br":"Brasil","ca":"Canadá","cn":"China","co":"Colombia","cz":"República Checa","dk":"Dinamarca","en":"EE. UU.","es":"España","de":"Alemania","fi":"Finlandia","fr":"Francia","gb":"Reino Unido","hk":"RAE de Hong Kong","id":"Indonesia","ie":"Irlanda","in":"India","it":"Italia","jp":"Japón","kr":"Corea","my":"Malasia","mx":"México","ng":"Nigeria","nl":"Países Bajos","no":"Noruega","nz":"Nueva Zelanda","ph":"Filipinas","pl":"Polonia","pt":"Portugal","se":"Suecia","sg":"Singapur","th":"Tailandia","tr":"Turquía","tw":"Taiwán","us":"EE. UU.","vn":"Vietnam","za":"Sudáfrica"},"languages":{"cs":"Checo","da":"Danés","de":"Alemán","en":"Inglés","es":"Español","fi":"Finlandés","fr":"Francés","it":"Italiano","ja":"Japonés","ko":"Coreano","nb":"Bokmål","nl":"Holandés","pl":"Polaco","pt":"Portugués","pt-PT":"Portugués de Portugal","sv":"Sueco","th":"Tailandés","tr":"Turco","vi":"Vietnamita","zh-Hans":"Chino simplificado","zh-Hant":"Chino tradicional"},"downloadApp":{"androidAlt":"Consigue la aplicación de Shopify en Google Play","androidUrl":"https://shopify.com/install/android","iosAlt":"Descarga la aplicación de Shopify en el App Store de Apple","iosUrl":"https://shopify.com/install/mobile","qrCodeAlt":"Código QR para descargar","qrTitle":"Escanear para instalar"},"downloadposApp":{"androidAlt":"Consigue la aplicación móvil de Shopify POS en Google Play","androidUrl":"https://play.google.com/store/apps/details?id=com.shopify.pos","iosAlt":"Descarga la aplicación móvil de Shopify POS en la tApple App Store","iosUrl":"https://apps.apple.com/us/app/shopify-point-of-sale-pos/id686830644","qrCodeAlt":"Código QR para descargar","qrTitle":"Escanea o haz clic abajo para instalar"},"forms":{"fields":{"country":{"label":"País","placeholder":"Selecciona una opción","error":"Selecciona un país"}}},"globalNav":{"applyText":"Solicitar acceso anticipado","applyTextPlain":"Solicitar acceso","getStarted":"Comenzar","headerPdfCta":"Descargar documento","headerPdfCtaLink":"https://cdn.shopify.com/static/Shopify-Guide_PDF.pdf","homeUrl":"{{home}}","loginGetStartedText":"Iniciar sesión para comenzar","loginText":"Iniciar sesión","loginUrl":"/login","signinText":"Iniciar sesión","signupText":"Prueba gratis","signupTextFree":"Registrarse gratis","signupTextPlain":"Registrarse","searchText":"Buscar","searchPlaceholder":"Escribe algo que estés buscando","searchPlaceholderMobile":"Buscar","signUpButtonText":"Contáctanos","sharedBottomBar":{"shopify":"Shopify","shopifyDesc":"Plataforma para emprendedores y pymes","plus":"Shopify Plus","plusDesc":"Una solución de comercio para las marcas digitales en crecimiento.","enterprise":"Empresas","enterpriseDesc":"Soluciones para las marcas más grandes del mundo"},"edition":"Edition de invierno de 2025"},"showLess":"Mostrar menos","showMore":"Mostrar más","home":"{{home}}","learnMore":"Más información","plans":{"pricingFaqAnswerWithDiscount":"Ofrecemos un descuento del 25% para las suscripciones anuales si eliges los planes Basic, Shopify o Advanced. Si eliges un plan Shopify Plus de 3 años, ofrecemos un descuento mensual y tarifas online variables más bajas para la plataforma."},"sell":{"header":"Descubre tus opciones","title":"Aplicaciones que te ayudarán a vender {{vertical}}","subheading":"Aplicaciones populares que utilizan otros comerciantes","seeRecommendedApps":"Ver más aplicaciones recomendadas","by":"De {{partner}}"},"shopify":"Shopify","pagination":{"page":"Página"},"signup":{"buttonText":"Prueba gratis","plusButtonText":"Contáctanos","buttonText_fr":"Lanza tu tienda","label":"Dirección de correo electrónico","placeholder":"Correo electrónico","disclaimerHtml":"Prueba Shopify gratis durante {{trialLength}} días, sin tarjeta de\u0026nbsp;crédito. Al introducir tu correo electrónico, aceptas recibir correos electrónicos de marketing\u0026nbsp;de\u0026nbsp;Shopify.","disclaimerNoLengthHtml":"No se requiere tarjeta de crédito. Al introducir tu dirección de correo electrónico, aceptas recibir correos electrónicos de marketing\u0026nbsp;de\u0026nbsp;Shopify.","testimonialButtonText":"Prueba Shopify gratis durante {{trialLength}} días.","freeTrialCtaHtml":"Prueba Shopify gratis y descubre todas las herramientas y los servicios que necesitas para comenzar, gestionar y hacer crecer tu\u0026nbsp;negocio.","signupPaidTrialPromo":{"default_one":"Obtén {{trialLength}} días gratis y, luego, un mes por {{paidTrialAmount}}.","default_other":"Comienza gratis y, luego, obtén tus primeros {{count}} meses por {{paidTrialAmount}} al mes","disclaimer":"Al introducir tu dirección de correo electrónico, aceptas recibir correos electrónicos de marketing\u0026nbsp;de\u0026nbsp;Shopify.","disclaimerNoEmail_one":"¿No tienes una tienda Shopify? \u003ca href=\"{{deeplinkFreeTrial}}\" data-component-name=\"{{deeplinkFreeTrialName}}\"\u003eComienza gratis y, luego, obtén tu primer mes por {{paidTrialAmount}}.\u003c/a\u003e","disclaimerNoEmail_other":"¿No tienes una tienda Shopify? \u003ca href=\"{{deeplinkFreeTrial}}\" data-component-name=\"{{deeplinkFreeTrialName}}\"\u003eComienza gratis y, luego, obtén tus primeros {{count}} meses por {{paidTrialAmount}} al mes.\u003c/a\u003e"}},"social":{"facebook":{"text":"Facebook","url":"https://www.facebook.com/shopify","url_de":"https://www.facebook.com/shopifyDE","url_jp":"https://www.facebook.com/ShopifyJP"},"twitter":{"text":"Twitter","url":"https://twitter.com/shopify","url_jp":"https://twitter.com/ShopifyJP"},"youtube":{"text":"YouTube","url":"https://www.youtube.com/user/shopify","url_de":"https://www.youtube.com/c/ShopifyDeutsch","url_fr":"https://www.youtube.com/c/ShopifyFrançais","url_it":"https://www.youtube.com/c/ShopifyItaliano","url_jp":"https://www.youtube.com/c/ShopifyJapan","url_nl":"https://www.youtube.com/c/ShopifyNederlands","url_br":"https://www.youtube.com/c/ShopifyBrasil"},"instagram":{"text":"Instagram","url":"https://www.instagram.com/shopify/"},"tiktok":{"text":"TikTok","url":"https://www.tiktok.com/@shopify"},"linkedin":{"text":"LinkedIn","url":"https://www.linkedin.com/company/shopify"},"pinterest":{"text":"Pinterest","url":"https://www.pinterest.com/shopify/","url_jp":"https://www.pinterest.com/shopifyjp/"},"email":{"text":"Correo electrónico","url":"mailto:"}},"tableOfContents":"Índice","totalApps":6000,"totalThemes":70,"supportedLanguages":50,"totalGateways":100,"totalStores":1700000,"uptime":99.98,"waitlistForm":{"errors":{"general":"Algo salió mal. Inténtalo de nuevo más tarde","emailFormat":"El formato del correo electrónico es incorrecto"},"successMessage":"Listo","placeholder":"Correo electrónico","buttonText":"Registrarse"},"editionsEyebrow":{"text":"Llegó Shopify Editions | Invierno de 2025"},"sectionErrorBoundary":{"message":"El contenido no está cargando debido a un problema técnico"},"nav":{"about":"Acerca de Shopify","academy":"Shopify Academy","allFeatures":"Todas las funciones","allProducts":"Todos los productos","allProductsDescription":"Descubre todos los productos y funciones de Shopify","appStore":"Encuentra aplicaciones para negocios","appStoreDescription":"Tienda de aplicaciones de Shopify","b2b":"Vende al por mayor y de forma directa","b2bDescription":"Negocio a negocio (B2B)","balance":"Saldo","banking":"Banca","billPay":"Pago de facturas","blog":"Blog","blogEnterprise":"Blog de empresas","blogMerchants":"Blog de comerciantes","blogRetail":"Blog de comercio minorista","borrowing":"Préstamos","branding":"Promoción de marca","brandingDescriptionV2":"Crea tu marca desde cero.","brandingFlyoutDescription":"Crea una marca profesional y ayuda a los clientes a conectarse con tu negocio.","build":"Crear","burst":"Fotos de stock gratis","businessEncyclopedia":"Enciclopedia de negocios","businessFunding":"Obtén financiamiento comercial","businessFundingDescription":"Shopify Capital","businessGrowth":"Crecimiento empresarial","businessGrowthDescription":"Expande tu negocio","businessNameGenerator":"Generador de nombres de empresas ","businessPlanTemplate":"Plantilla del plan de negocios","businessTypes":"Tipos de negocios","buyButton":"Botón de compras","buyButtonDescription":"Transforma tu sitio web o tu blog en una tienda online.","buyButtonSubnav":"Explorar el botón de compras","capital":"Financiamiento","capitalLoansAndCashAdvances":"Financiamiento para grandes minoristas","capitalSmallBusiness":"Financiamiento para pequeñas empresas","cdiscount":"Cdiscount","changelog":"Registro de cambios","changelogDescription":"Tu fuente de actualizaciones recientes","checkout":"Pago","checkoutDescription":"Ofrece una experiencia de pago más rápida y cómoda","checkoutDescriptionV2":"Pago de primera clase","checkoutV2":"Impulsa a los clientes a pagar","commerceComponents":"Empresas","commerceComponentsDescription":"Soluciones para las marcas más grandes del mundo","community":"Comunidad","communityEvents":"Eventos de la comunidad","compareToPlus":"Comparar con Plus","compass":"Cursos de negocios","compassDescription":"Aprende de expertos acreditados","calculator":"Calculadora de costo","credit":"Crédito","ctaAlt":"Prueba gratis","docs":"Documentación","customerInsights":"Conoce a tu público","customerInsightsDescription":"Obtén información útil de tus clientes","customization":"Personalización","domains":"Dominios","domainsAndHosting":"Obtén un dominio propio para tu sitio","domainsAndHostingDescription":"Dominios y alojamiento web","dropshipping":"Dropshipping","ecommerce":"Tienda online","ecommerceDescription":"Editor de tienda online","ecommerceSeo":"SEO de ecommerce","ecommerceSeoDescription":"Mejora tu calificación en las búsquedas","ecommerceV2":"Crea tu sitio web","editions":"Ediciones","editionsAll":"Todas las Editions","editionsAllDescription":"Archivo de las Shopify Editions anteriores","editionsCurrent":"Edition de verano 2024","editionsLast":"Edition de invierno 2025","editionsLastDescription":"Las últimas 150+ actualizaciones de productos","emailMarketing":"Email marketing","encyclopedia":"Enciclopedia","essentialTools":"Herramientas esenciales","examples":"Ejemplos","exchange":"Sitios web a la venta","experts":"Expertos","facebook":"Facebook Shops","facebookAds":"Anuncios de Facebook","facebookInstagram":"Facebook e Instagram","faq":"Preguntas frecuentes","features":"Funciones","financesManagement":"Gestiona tus finanzas y accede a financiamiento","financesManagementDescription":"Shopify Finance","flow":"Automatización del ecommerce","flowDescription":"Shopify Flow","flowV2":"Automatiza tu negocio","forums":"Comunidad de Shopify","founderStories":"Historias de fundadores","founderStoriesDescription":"Aprende de comerciantes exitosos","fraudProtection":"Protección contra el fraude","freeBusinessTools":"Descubre herramientas empresariales gratis","freeBusinessToolsDescription":"Herramientas para gestionar tu negocio","freeTools":"Herramientas gratuitas","fulfillment":"Preparación de pedidos","fulfillmentDescription":"Shopify Fulfillment Network","fulfillmentV2":"Externaliza la preparación de pedidos y las devoluciones","getStarted":"Comenzar prueba gratis","getInTouch":"Contáctanos","google":"Google","googleSmart":"Google","googleYoutube":"Google y YouTube","guides":"Guías","hardware":"Hardware","hardwareStore":"Tienda de hardware","helpAndSupport":"Ayuda y atención al cliente","helpAndSupportDescription":"Obtén atención al cliente 24/7","helpCenter":"Centro de ayuda","howToGuides":"Guías prácticas","howToGuidesDescription":"Consulta las guías de negocios detalladas","impressumGenerator":"Generador de documentos","inbox":"Chat del negocio","inboxDescription":"Convierte a los visitantes en compradores","inboxDescriptionV2":"Shopify Inbox","inboxV2":"Chatea con los clientes","instagram":"Instagram","installments":"Cuotas","internationalSales":"Ventas internacionales","internationalSalesDescription":"Vende en todo el mundo","inventoryOrderManagement":"Gestiona tus existencias y los pedidos","inventoryOrderManagementDescription":"Gestión de inventario y pedidos","joinNow":"Únete ahora","learn":"Aprender","lending":"Préstamos","linkInBioTool":"Herramienta de link en la bío","login":"Iniciar sesión","logoMaker":"Generador de logos","manage":"Gestiona","manageEverything":"Gestiónalo todo","manageYourBusiness":"Gestiona tu negocio","manageYourBusinessDescription":"Sigue las ventas, los pedidos, los informes y estadísticas","market":"Mercado","marketDescription":"Promociona tu negocio","marketDescriptionV2":"Llega a nuevos clientes y fidelízalos","marketing":"Marketing","marketingAutomation":"Automatización del marketing","marketingDescription":"Crea un plan de marketing","marketingTools":"Herramientas de marketing","marketingToolsDescription":"Anuncios, campañas de marketing por correo electrónico y más","marketplaces":"Mercados online","markets":"Comercio internacional","marketsDescription":"Llega a compradores en nuevos mercados con herramientas para vender a nivel internacional","measureYourPerformance":"Mide tu rendimiento","measureYourPerformanceDescription":"Informes y estadísticas","midMarket":"Mercado medio","migrateToShopify":"Migra a Shopify","migrateToShopifyDescription":"Compara con otras plataformas","mobileApp":"Aplicación móvil","mobileAppDescription":"Responde en tiempo real","moneyManagement":"Recibe pagos más rápido","moneyManagementDescription":"Shopify Balance","more":"Más","newsroom":"Sala de noticias","newsroomDescription":"Todas las noticias y comunicados de prensa de la empresa","onlineFlyoutDescription":"Encuentra un dominio, explora imágenes de stock y haz crecer tu marca","onlinePresence":"Presencia online","onlineStoreDescription":"Vende online con un sitio web de ecommerce","omnichannel":"Ventas omnicanal","orderManagementAndFulfillment":"Gestión de pedidos y entrega","overview":"Información general","partners":"Partners","payments":"Procesamiento de pagos","paymentsDescription":"Configura formas de pago","paymentsOverview":"Información general","paymentsV2":"Acepta pagos online","pillarDropdownCta":"Comenzar","ping":"Shopify Ping","plus":"Shopify Plus","plusPricing":"Precios de Plus","podcasts":"Podcasts","pointOfSale":"Punto de venta","pointOfSaleDescription":"Point of Sale (POS)","pointOfSaleV2":"Vender en persona","popularTopics":"Temas populares","pos":"Shopify POS","posPricing":"Precios de POS","posSystemSmallBusiness":"POS para pequeñas empresas","posMultiStore":"POS para múltiples tiendas","posInventorySystem":"Sistema de inventario POS","posAndroid":"Android POS","posIpad":"iPad POS","posApp":"Aplicación de POS","posSoftware":"Software de POS","pricing":"Precios","pricingOverview":"Información general sobre los precios","productSourcing":"Abastecimiento de productos","productSourcingDescription":"Encuentra productos para vender","productsToSell":"Productos para vender","qrCodeGenerator":"Generador de códigos QR","rakuten":"Rakuten","research":"Investigación","resources":"Recursos","retail":"POS para tienda física","retailDescription":"Vende en establecimientos de venta al por menor, tiendas pop up y muchos lugares más","salesChannels":"Canales de ventas","salesChannelsDescription":"Llega a millones de compradores y aumenta tus ventas","salesChannelsDescriptionV2":"Canales para redes sociales y mercados","salesChannelsV2":"Vende en distintos canales","segmentation":"Grupos de clientes","sell":"Vende","sellEverywhere":"Vende en todas partes","sellOnline":"Vende online","sellOnlineDescription":"Haz crecer tu negocio online","sellYourProducts":"Vende tus productos","sellYourProductsDescription":"Vende online o en persona","shipping":"Envíos","shippingDescription":"Prepara pedidos más rápido","shippingDescriptionV2":"Shopify Shipping","shippingV2":"Envía pedidos más rápido","inventoryDescription":"Gestión de inventario","shop":"Shop","shopPay":"Shop Pay","shopifyBlog":"Blog de Shopify","shopifyBlogDescription":"Consejos de estrategia comercial","shopifyCaseStudies":"Casos de estudio","shopifyCaseStudiesDescription":"Aprende de comerciantes exitosos","shopifyComparison":"Comparación con Shopify","shopifyComparisonDescription":"Comparación con otras plataformas","shopifyMigration":"Migrar a Shopify","shopifyMigrationDescription":"Listas de verificación de migración, guías y herramientas","shopifyDevelopers":"Desarrolladores de Shopify","shopifyDevelopersDescription":"Crea con las API potentes de Shopify","shopifyEditions":"Shopify Editions","shopifyEditionsDescription":"Productos nuevos e innovadores de Shopify","shopifyEmail":"Fomenta tu relación con los clientes","shopifyEmailDescription":"Correo electrónico de Shopify","shopifyFinance":"Shopify Finance","shopifyGold":"Empresas","shopifyOnlineStore":"Tienda online Shopify","shopifyPlus":"Empresas","shopifyPlusDescription":"Una solución de comercio para las marcas digitales en crecimiento","shopifyPointOfSale":"Shopify POS","shopifySite":"shopify.com","shopifyVsBigCommerce":"Shopify vs. BigCommerce","shopifyVsSalesforce":"Shopify vs. Salesforce","shopifyVsSquare":"Shopify vs. Square","signup":"Registrarse","social":"Redes sociales","socialDescription":"Integraciones con redes sociales","socialMediaStrategy":"Estrategia en redes sociales","socialMediaStrategyDescription":"Convierte las redes sociales en ventas","socialV2":"Promociona en las redes sociales","solutions":"Soluciones","staffManagement":"Gestión de personal","start":"Comienza","startYourBusiness":"Comienza tu negocio","startYourBusinessDescription":"Desarrolla tu marca","stockPhotography":"Fotos de stock","storeSetup":"Configuración de la tienda","storeSetupDescription":"Utiliza las funciones avanzadas de Shopify para comenzar a vender","storeThemes":"Temas para tiendas","storeThemesDescription":"Personaliza tu tienda","successStories":"Historias de éxito","tax":"Impuestos","termLoans":"Préstamos de términos","themeStore":"Tienda de temas","themes":"Temas","tiktok":"TikTok","upgradeToPlus":"Mejorar a Plus","videos":"Videos","walmart":"Walmart Marketplace","waysToSell":"Formas de vender","webAddress":"Nombre de dominio","websiteBuilder":"Creador de sitios web","whatIsShopify":"¿Qué es Shopify?","whatIsShopifyDescription":"Cómo funciona nuestra plataforma de comercio","whatsNew":"Novedades","youtube":"YouTube"},"footer":{"about":"Acerca de nosotros","aboutShopify":"Acerca de Shopify","accessibility":"Accesibilidad","affiliateProgram":"Programa de afiliados","affiliates":"Afiliados","apiDocs":"Documentación de API","appDemo":"Demo de aplicaciones","appDeveloperProgram":"Desarrolladores de aplicaciones","appStore":"Tienda de aplicaciones","ar":"Shopify AR","blog":"Blog","blogTopics":"Categorías del blog","brand":"Marca","buildBlack":"Build Black","buildNative":"Build Native","businessNameGenerator":"Generador de nombres de negocios ","burst":"Fotos de stock gratis","buyButton":"Botón de compras","capital":"Financiamiento","careers":"Empleos","commerceComponents":"Commerce Components","company":"Empresa","companyInfo":"Información de la empresa","contact":"Contacto","contactShopify":"Contactar a Shopify","countrySelect":"Selecciona tu país o región","countrySelectHeading":"País/región","devDegree":"Dev Degree","developers":"Desarrolladores","documentation":"Centro de ayuda de Shopify","domainNames":"Nombres de dominio","domains":"Dominios","dropshipping":"Negocio de dropshipping","ecommerce":"Tienda online","ecommerceHosting":"Alojamiento de ecommerce","ecommerceSoftware":"Software de ecommerce","economicGrowth":"Crecimiento económico","email":"Correo electrónico","examples":"Ejemplos","experts":"Shopify Partners","featureTour":"Creador de sitios web","features":"Funciones","forums":"Comunidad de Shopify","fulfillment":"Preparación de pedidos","gaming":"Juegos","globalImpact":"Impacto global","hardware":"Hardware","hatchful":"Hatchful","heading":"Más recursos","helpCenter":"Centro de ayuda","hireAnExpert":"Contrata a un partner","investors":"Inversionistas","leadership":"Liderazgo","legal":"Legal","linkpop":"Linkpop","logoGenerator":"Generador de logos","managePrivacy":"Administrar privacidad","merchantSupport":"Atención al cliente para comerciantes","mobileCommerce":"Comercio móvil","onlineStore":"Sitio web de ecommerce","onlineStoreBuilder":"Creador de tiendas online","partnerProgram":"Programa de partners","partners":"Partners","payments":"Pagos","phoneNumber":"1-888-329-0139","platform":"Plataforma","pointOfSale":"Punto de venta","posFeatures":"Funciones","posSoftware":"Software de POS","pressAndMedia":"Prensa y medios","pressReleases":"Comunicados de prensa","privacyChoices":"Opciones de privacidad","privacyPolicy":"Política de privacidad","products":"Productos","research":"Investigación","resources":"Atención al cliente","sellInStore":"Punto de venta","sellOnline":"Vender online","sellOnlineTour":"Retail online","serviceStatus":"Estado del servicio","setUp":"Configuración","sfn":"Shopify Fulfillment Network","shipping":"Envíos","shop":"Shop","shopPay":"Shop Pay","shopify":"Shopify","shopifyAcademy":"Shopify Academy","shopifyEvents":"Eventos de Shopify","shopifyExperts":"Shopify Partners","shopifyForEnterprise":"Shopify para empresas","shopifyGold":"Empresas","shopifyLite":"Shopify Lite","shopifyPlus":"Shopify Plus","shoppingCart":"Carrito de compras","sitemap":"Mapa del sitio","social":"Redes sociales","socialImpact":"Impacto social","solutions":"Soluciones","storeDesign":"Temas","storeThemes":"Temas para tiendas","support":"Atención al cliente 24/7","supportLimited":"Atención al cliente","sustainability":"Sostenibilidad","termsOfService":"Términos del servicio","themeStore":"Tienda de temas","themeSupport":"Soporte de temas","themes":"Temas","tools":"Herramientas gratis","topics":"Temas","trustSealsAccessibilityText":"Utiliza Shopify con toda confianza. Nuestra plataforma ha sido evaluada y certificada por:","video":"Video","videoTutorials":"Videotutoriales"}},"forms":{"webinar":{"error_heading":"Lo sentimos, pero estamos teniendo problemas para completar tu registro.","error_message_html":"Envíanos un correo electrónico a \u003ca href=\"mailto:plus@shopify.com\"\u003eplus@shopify.com\u003c/a\u003e o vuelve a intentarlo.","name":{"label":"Nombre completo","error":"Ingresa tu nombre completo"},"email":{"label":"Correo electrónico del negocio","error":"Ingresa una dirección de correo electrónico válida"},"phone":{"label":"Teléfono del negocio","error":"Ingresa el teléfono de tu negocio"},"title":{"label":"Cargo","error":"Ingresa tu cargo"},"company":{"label":"Empresa","error":"Ingresa el nombre de tu empresa"},"website":{"label":"URL del sitio web","error":"Ingresa la URL de tu sitio web"},"annualRevenue":{"label":"Ingresos anuales","error":"Ingresa tus ingresos anuales","options":{"DEFAULT":"Selecciona una opción","UNKNOWN":"No lo sé","UNDER_1M":"Hasta 1 millón de dólares","BETWEEN_1M_30M":"De 1 a 30 millones de dólares","BETWEEN_30M_100M":"De 30 a 100 millones de dólares","OVER_100M":"Más de 100 millones de dólares"}},"annualOfflineRevenue":{"label":"Ingresos anuales offline","error":"Ingresa tus ingresos anuales offline","options":{"DEFAULT":"Selecciona una opción","UNDER_250K":"USD 0-250.000","BETWEEN_250K_500K":"USD 250.000-500.000","BETWEEN_500K_1M":"USD 500.000-1.000.000","BETWEEN_1M_10M":"USD 1.000.000-10.000.000","OVER_10M":"USD 10.000.000+"}},"marketingCommunicationConsent":{"label":"Doy mi consentimiento para recibir comunicaciones promocionales de Shopify y los partners que proporcionan estos recursos. Entiendo que puedo cancelar mi suscripción en cualquier momento. Puedes encontrar más información en nuestra \u003ca href=\"{{site, url(path: '/legal/privacy')}}\"\u003ePolítica de privacidad\u003c/a\u003e."},"thanks":{"heading":"Gracias por registrarte.","subheading":"¡Nos vemos el {{date}}! Te enviaremos un enlace único para el evento antes de que comience.","subheading_onehourbefore":"Te enviaremos por correo electrónico un enlace para ver el evento dentro de poco.","subheading_after":"Revisa tu correo electrónico para encontrar un enlace al video grabado.","message":"Agrégalo a tu calendario"}},"event":{"thanks":{"heading":"Gracias por registrarte.","heading_bookmeeting":"Gracias por tu solicitud","heading_isFull":"Gracias por anotarte en la lista de espera","subheading":"Nos vemos pronto.","subheading_bookmeeting":"Te contactaremos pronto para confirmar tu reunión.","subheading_isFull":"Nos comunicaremos contigo para confirmar el estado de tu inscripción.","message":"Agrégalo a tu calendario"}},"contact":{"thanks":{"heading":"Gracias","message":"Un experto de Shopify Plus te contactará pronto."},"callUs":{"heading":"¿Quieres hablar pronto? Llámanos.","message":"De lunes a viernes de 9:00 a. m. a 6:00 p. m. ET","button":"1-844-686-1946"}},"resource":{"thanks":{"heading":"Gracias por tu interés en este recurso","download_button_label":"Descargar ahora"}},"submit":{"label":"Enviar","label_submitting":"Enviando…"},"lead":{"error_heading":"Lo sentimos, pero estamos teniendo problemas para completar tu registro.","error_message_html":"Envíanos un correo electrónico a \u003ca href=\"mailto:plus@shopify.com\"\u003eplus@shopify.com\u003c/a\u003e o vuelve a intentarlo.","name":{"label":"Nombre completo","error":"Ingresa tu nombre completo"},"email":{"label":"Correo electrónico del negocio","error":"Ingresa una dirección de correo electrónico válida"},"phone":{"label":"Teléfono del negocio","error":"Ingresa el número de teléfono de tu negocio"},"title":{"label":"Cargo","error":"Ingresa tu cargo"},"company":{"label":"Empresa","error":"Ingresa el nombre de tu empresa"},"website":{"label":"URL del sitio web","error":"Introduce la URL de tu sitio web"},"marketingCommunicationConsent":{"label":"Doy mi consentimiento para recibir comunicaciones promocionales de Shopify y los partners que proporcionan estos recursos. Entiendo que puedo cancelar mi suscripción en cualquier momento. Puedes encontrar más información en nuestra \u003ca href=\"{{site, url(path: '/legal/privacy')}}\"\u003ePolítica de privacidad\u003c/a\u003e.","disclaimer":"Al enviar este formulario, aceptas recibir mensajes promocionales de Shopify y los partners que proporcionan estos recursos sobre sus productos y servicios. Si quieres dejar de recibirlos, haz clic en el enlace que aparece al final de nuestros correos electrónicos."},"revenueRanges":{"options":{"DEFAULT":"Selecciona una opción","LESS_THAN_250K":"Menos de 250.000 USD"}},"annualOnlineRevenueRange":{"label":"Ingresos anuales online","error":"Ingresa tus ingresos anuales online"},"annualOfflineRevenueRange":{"label":"Ingreso anual en la tienda","error":"Ingresa tus ingresos anuales en la tienda"},"locations":{"label":"Establecimientos de venta al por menor actuales","error":"Selecciona tu número actual de establecimientos de venta al por menor ","options":{"DEFAULT":"Selecciona una opción","ONE":"1","TWO_TO_THREE":"2 a 3","FOUR_TO_TEN":"4 a 10","ELEVEN_TO_TWENTY":"11 a 20","TWENTY_ONE_TO_TWO_HUNDRED":"21 a 200","TWO_HUNDRED_PLUS":"Más de 200","NO_LOCATIONS":"Sin sucursales","OPENING_SOON":"Próxima apertura"}},"jobTitle":{"label":"Cargo","error":"Ingresa tu cargo"},"city":{"label":"Ciudad","error":"Ingresa tu ciudad"},"state":{"label":"Estado","error":"Selecciona tu estado"},"country":{"label":"País","error":"Selecciona tu país","defaultCountryOption":"Selecciona una opción"},"dietaryRestrictions":{"label":"Indica la restricción dietética o alergia alimentaria","optional":"Opcional","options":["Sin lácteos","Sin gluten","Halal","Kosher","Sin lactosa","Alergia a los frutos secos","Mariscos","Vegano","Vegetariano","Otros"],"textFieldLabel":"Otros","error":"Ingresa tus restricciones dietéticas"},"accessibilityNeeds":{"label":"Infórmanos si tienes algún requisito de accesibilidad","optional":"Opcional","options":["Audición","Habitación de lactancia","Movilidad","Visión","Otros"],"textFieldLabel":"Otros","error":"Ingresa tus requisitos de accesibilidad"}},"argoTrigger":0}}},"pricing":{"annualDiscountPercentage":25,"basicAnnualPrice":"\u003cspan\u003e$29.00\u003c/span\u003e","googleCountryOffer":"$600 SGD","minimumMonthlyPrice":"$7","minimumMonthlyPriceCurrency":"SGD","paidTrialAmount":"$1","paidTrialMonths":3,"posProPriceUsd":"$89","posRetailLocations":"1,000","promoAmount":{"amount":1,"currencyCode":"SGD","currencySymbol":"$"},"signupTypes":["paid_trial_experience"],"trialLength":3,"usd":"USD"}}},"actionData":null,"errors":null}};</script><script type="module" async="">; import * as route0 from "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/root-CNXCYmlv.js"; import * as route1 from "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/layout-CfPFekYy.js"; import * as route2 from "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-DWrI3SHy.js"; window.__remixManifest = { "entry": { "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/entry.client-CR8yS8Fw.js", "imports": [ "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/components-BDSIm7oN.js" ], "css": [] }, "routes": { "root": { "id": "root", "path": "", "hasAction": false, "hasLoader": true, "hasClientAction": false, "hasClientLoader": false, "hasErrorBoundary": true, "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/root-CNXCYmlv.js", "imports": [ "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/components-BDSIm7oN.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageData-BRwiAhL6.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageLayout-DuI0_dqi.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Provider-N5SMzmT8.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/SideBySide-C4UsTr4C.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Section-BLZy7Gg_.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/HeadingGroup-CZcEuRjR.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/SectionHeader-Dim46N_r.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Image-D4-_D2HW.js" ], "css": [ "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageLayout-D6GQZq01.css" ] }, "pages/shopify.com/($locale)~~layout": { "id": "pages/shopify.com/($locale)~~layout", "parentId": "root", "path": ":locale?", "hasAction": false, "hasLoader": true, "hasClientAction": false, "hasClientLoader": false, "hasErrorBoundary": false, "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/layout-CfPFekYy.js", "imports": [ "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/components-BDSIm7oN.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/preload-font-CMst6Y7l.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageData-BRwiAhL6.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Provider-N5SMzmT8.js" ], "css": [] }, "pages/shopify.com/($locale)/blog/$article": { "id": "pages/shopify.com/($locale)/blog/$article", "parentId": "pages/shopify.com/($locale)~~layout", "path": "blog/:article", "hasAction": false, "hasLoader": true, "hasClientAction": false, "hasClientLoader": false, "hasErrorBoundary": false, "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-DWrI3SHy.js", "imports": [ "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-DTStTZ2v.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/meta-B5XuLiPm.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/components-BDSIm7oN.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/article-Dxo-ol0B.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Section-BLZy7Gg_.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageLayout-DuI0_dqi.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageData-BRwiAhL6.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-Cm4ZPFll.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/NavigationSearch-Da3Ljs3U.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/AuthorImage-C3HDbWXv.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogCard-BIFWIr3n.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/style-B-8j1MsZ.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-Cs9nQPfb.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/partnersHelpers-BlRjfC34.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Modal-DIyIa9up.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useIntlLocale-CaFHYnUC.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Conversion-C1ORiHE7.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/HeadingGroup-CZcEuRjR.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/ArticleCarousel-BE7Ct8XZ.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogSubNav-CRG39Vv_.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/LatestSection-Di6_qlM-.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogConversion-DNwOuFXD.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useBlogPageTitle-BKvHVdH1.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/usePushState-CCW7Nldc.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Link-CAGpz--T.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useFormAttributionTracking-CguE_VAu.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Conversion-DazN9eAq.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Image-D4-_D2HW.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useCopyWithCitationCb-D62fz8pS.js" ], "css": [ "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageLayout-D6GQZq01.css" ] }, "pages/shopify.com/($locale)/blog": { "id": "pages/shopify.com/($locale)/blog", "parentId": "pages/shopify.com/($locale)~~layout", "path": "blog", "hasAction": true, "hasLoader": true, "hasClientAction": false, "hasClientLoader": false, "hasErrorBoundary": false, "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-C5pcYZ6s.js", "imports": [ "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/components-BDSIm7oN.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageLayout-DuI0_dqi.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogSubNav-CRG39Vv_.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageData-BRwiAhL6.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/NavigationSearch-Da3Ljs3U.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Hero-DAjzVKGU.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/LatestSection-Di6_qlM-.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Conversion-C1ORiHE7.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/ArticleCarousel-BE7Ct8XZ.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/ThreePane-C37N16OS.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/style-XPQc-D5N.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/SimpleSectionsIndex-iK5xuqPo.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogConversion-DNwOuFXD.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useBlogPageTitle-BKvHVdH1.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-Cm4ZPFll.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useCopyWithCitationCb-D62fz8pS.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-Cs9nQPfb.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogCard-BIFWIr3n.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/style-B-8j1MsZ.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/HeadingGroup-CZcEuRjR.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useIntlLocale-CaFHYnUC.js" ], "css": [ "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageLayout-D6GQZq01.css" ] } }, "url": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/manifest-529cd9b6.js", "version": "529cd9b6" }; window.__remixRouteModules = {"root":route0,"pages/shopify.com/($locale)~~layout":route1,"pages/shopify.com/($locale)/blog/$article":route2}; import("https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/entry.client-CR8yS8Fw.js");</script></body></html>