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distintos canales<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Llega a millones de compradores y aumenta tus ventas</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">Vender en persona<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of Sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">Vende en todo el mundo<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Ventas internacionales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es-es/plus/soluciones/ecommerce-b2b"><div class="text-base font-medium"><span class="inline-block arrow-animation">Vende al por mayor y de forma directa<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Negocio a negocio (B2B)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/payments"><div class="text-base font-medium"><span class="inline-block arrow-animation">Acepta pagos online<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Configura formas de pago</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Mercado" class="font-bold text-t7 inline-block">Mercado</span></div><ul class="pb-2" aria-labelledby="subNavItem-Mercado"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Promociona tu negocio<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Llega a nuevos clientes y fidelízalos</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">Promociona en las redes sociales<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Integraciones con redes sociales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://apps.shopify.com/inbox?locale=es" aria-label="Fuente externa: Chatea con los clientes . Shopify Inbox"><div class="text-base font-medium"><span class="inline-block arrow-animation">Chatea con los clientes<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Fomenta tu relación con los clientes<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Correo electrónico de Shopify</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Conoce a tu público<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Obtén información útil de tus clientes</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Gestiona" class="font-bold text-t7 inline-block">Gestiona</span></div><ul class="pb-2" aria-labelledby="subNavItem-Gestiona"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Gestiona tu negocio<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Sigue las ventas, los pedidos, los informes y estadísticas</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">Mide tu rendimiento<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Informes y estadísticas</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/shipping"><div class="text-base font-medium"><span class="inline-block arrow-animation">Envía pedidos más rápido<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Gestiona tus existencias y los pedidos<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gestión de inventario y pedidos</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/capital"><div class="text-base font-medium"><span class="inline-block arrow-animation">Obtén financiamiento comercial<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Capital</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/flow"><div class="text-base font-medium"><span class="inline-block arrow-animation">Automatiza tu negocio<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Flow</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="Fuente externa: Desarrolladores de Shopify . Crea con las API potentes de Shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">Desarrolladores de Shopify<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Crea con las API potentes de Shopify</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/es/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Una solución de comercio para las marcas digitales en crecimiento</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/es/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">Todos los productos<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Descubre todos los productos y funciones de Shopify</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/es/pricing">Precios</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Recursos-toggle-open" aria-controls="RecursosDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Recursos</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="RecursosDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Ayuda y atención al cliente" class="font-bold text-t7 inline-block">Ayuda y atención al cliente</span></div><ul class="pb-2" aria-labelledby="subNavItem-Ayuda y atención al cliente"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/es/" aria-label="Fuente externa: Ayuda y atención al cliente . Obtén atención al cliente 24/7"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ayuda y atención al cliente<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Obtén atención al cliente 24/7</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Blog de Shopify<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Consejos de estrategia comercial</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Temas populares" class="font-bold text-t7 inline-block">Temas populares</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Temas populares"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/blog/tutorial-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">¿Qué es Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Cómo funciona nuestra plataforma de comercio</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/blog/topics/historias-de-éxito"><div class="text-base font-medium"><span class="inline-block arrow-animation">Historias de fundadores<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Aprende de comerciantes exitosos</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/blog/como-construir-una-marca-que-haga-crecer-tu-negocio"><div class="text-base font-medium"><span class="inline-block arrow-animation">Promoción de marca<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Crea tu marca desde cero.</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/blog/18108960-como-escribir-un-plan-de-marketing-perfecto-para-tu-tienda-online"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Crea un plan de marketing</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/blog/seo-para-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">SEO de ecommerce<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Mejora tu calificación en las búsquedas</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/blog/topics/social-media"><div class="text-base font-medium"><span class="inline-block arrow-animation">Estrategia en redes sociales<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Convierte las redes sociales en ventas</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/blog/shopify-plus-plataforma-escalable"><div class="text-base font-medium"><span class="inline-block arrow-animation">Crecimiento empresarial<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Expande tu negocio</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Herramientas esenciales" class="font-bold text-t7 inline-block">Herramientas esenciales</span></div><ul class="pb-2" aria-labelledby="subNavItem-Herramientas esenciales"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/herramientas/generador-de-logos"><div class="text-base font-medium"><span class="inline-block arrow-animation">Generador de logos<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="Fuente externa: Fotos de stock ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Fotos de stock<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/blog/113383237-guia-para-crear-un-plan-de-negocio-todos-los-capitulos"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plantilla del plan de negocios<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/es" aria-label="Fuente externa: Herramienta de link en la bío ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Herramienta de link en la bío<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/tools/qr-code-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">Generador de códigos QR<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li></ul></nav><div class="ml-auto transition-opacity duration-200 opacity-100 delay-100"><ul class="lg:flex hidden items-center"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/es/login?ui_locales=es" data-component-name="login">Iniciar sesión</a></li><li class="leading-[0]"><a href="https://accounts.shopify.com/store-create?language=es&locale=es&signup_page=https%3A%2F%2Fwww.shopify.com%2Fes%2Fblog%2F117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 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srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/es/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online"/><meta itemProp="dateModified" content="2016-05-12T13:20:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/es/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/es/blog/topics/social-media" class="no-underline hover:text-link-light-hover topic-link">Social Media</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">Cómo crear una estrategia de social media para tu tienda online</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">Hoy en día, la mayor parte de los usuarios de internet están presentes en redes sociales, incluso tu público objetivo. Y para llegar a él, no solo basta con crear un perfil, se deben implementar estrategias que logren captar su atención y los dirijan a realizar una conversión.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> por <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/es/blog/authors/alistair-lane" class="no-underline" itemProp="url"><span itemProp="name">Alistair Lane</span></a></span></div><div class="text-body-sm text-shade-50">Última actualización <time>12 may 2016</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0229/0839/articles/feature_d3407576-9915-4dce-9631-fc6d59ed7d15.jpg?v=1727293746&originalWidth=1848&originalHeight=782" alt="Feature" loading="eager" decoding="async" 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itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div> <p>Si eres dueño de una tienda online, te habrás dado cuenta que el comercio electrónico tiene  ciertas ventajas que te ayudan a crecer de manera óptima. Una de ellas es la manera rápida de llegar a tu mercado ideal.</p> <p>Hoy en día, la mayor parte de los usuarios de internet están presentes en redes sociales, incluso tu público objetivo. Y para llegar a él, no solo basta con crear un perfil, se deben implementar estrategias que logren captar su atención y los dirijan a realizar una conversión.</p> <p>En este post, te ayudaremos a <strong>crear una estrategia de social media</strong> con la que puedas hacer una conexión poderosa entre tu cliente y marca, que cree grandes beneficios para tu tienda online.</p><div id="text-cta" class="hidden lg:block"></div> <p><img src="//cdn.shopify.com/s/files/1/0229/0839/files/estrategia_redes_sociales_grande.png?1218132828198724176" alt="estrategia_redes sociales" href="https://cdn.shopify.com/s/files/1/0229/0839/files/estrategia_redes_sociales_grande.png?1218132828198724176"></p> <h2>Establece objetivos</h2> <p>Muchos dueños de tiendas virtuales consideran que los objetivos son  un paso innecesario para la obtención de resultados, pero lo que no se dan cuenta es que esos resultados son parte de algún objetivo.</p> <p>Establecer objetivos es fundamental para una estrategia, pues éstos marcan el camino que se debe seguir. Puede ser difícil en un principio,  pero tómate el tiempo necesario para pensar qué es lo que busca obtener tu tienda online a través de las redes sociales. A partir de ahí, puedes comenzar con propuestas, hasta encontrar el objetivo deseado.</p> <p>Algunos objetivos para una estrategia de social media pueden ser:</p> <ul> <li>Dar a conocer una marca o producto.</li> <li>Posicionar entre el público potencial tu tienda online.</li> <li>Crear engagement entre los clientes.</li> <li>Gestionar la reputación online de la marca.</li> </ul> <p>Dependiendo la situación en la que se encuentra tu marca, selecciona aquellos que te ayuden a mejorarla y prioriza para que la finalidad de la estrategia no se confunda en el trayecto.</p> <h2>Elige la red social para tu marca</h2> <p>Seguramente habrás leído que <strong>tener presencia en todas las redes sociales</strong> puede aumentar el número de conversiones de tu tienda online. Pero si ya cuentas con un perfil en más de 3 redes sociales, podrás haber visto que algunas no general los resultados esperados.</p> <p>Antes de empezar a <strong>crear una estrategia de social media</strong>, debes enfocarte únicamente en las plataformas que funcionan para tu marca, para impulsarlas de manera óptima.</p> <h3>Conoce tu audiencia</h3> <p>Como habíamos mencionado, algunas redes sociales no funcionan para tu marca debido a que tu público objetivo está concentrado específicamente en unas cuantas, y si profundizamos, éste se divide entre plataformas, es decir, la audiencia que tengas en Facebook, no es la misma que te sigue en Instagram. Por esta razón, es indispensable conocer a tu público objetivo, para que sepas exactamente qué ofrecerte en tu <strong>social media marketing</strong>.</p> <p>¿Qué necesitas saber? Toda aquella información que te hable sobre su <strong>comportamiento en redes sociales</strong>:</p> <ul> <li>Para qué las ocupa.</li> <li>Qué páginas frecuenta.</li> <li>Cuáles son sus intereses.</li> <li>En qué horarios está presente.</li> </ul> <p>También los datos básicos son indispensables para saber el perfil que tiene tu audiencia.</p> <h3>Identifica a tu competencia</h3> <p>Saber sobre tu competencia te servirá por dos razones:</p> <ol> <li>Conocer la situación del mercado al que te estás incorporando en éstas plataformas.</li> <li>Crear una estrategia que logre superar las conversiones de ésta.</li> </ol> <p>Analizar a tu competencia, servirá como referencia para evitar malos pasos y proponer una versión mejorada que logre direccionar tu estrategia.</p> <p><img src="//cdn.shopify.com/s/files/1/0229/0839/files/seleccion_redes_sociales_grande.png?10713105138870950572" alt="seleccion_redes_sociales" href="https://cdn.shopify.com/s/files/1/0229/0839/files/seleccion_redes_sociales_grande.png?10713105138870950572" loading="lazy"></p> <h2>Elabora el mensaje</h2> <p>Una vez que hayas recaudado la información necesaria para establecer tu estrategia, es momento de trabajar en el mensaje que vas a transmitir a tu audiencia, y que va a lograr el cumplimiento de tus objetivos.</p> <h3>Crea contenido</h3> <p>El contenido es la base del funcionamiento de una <strong>estrategia de marketing</strong>, y debe cumplir con ciertas características para capturar la atención de la audiencia: Valor, relevancia y originalidad.</p> <p>Aunque se sabe que el contenido lo es todo, muchas marcas en el comercio electrónico no se atreven a proponerlo por lo complejo que llega a ser su elaboración. No obstante, el contenido no tiene que ser un texto complejo, <a href="https://es.shopify.com/blog/17961188-8-tipos-de-contenido-para-compartir-facilmente-en-las-redes-sociales-de-tu-tienda-online">existen varias propuestas creativas</a> con las que puedes transmitir tu mensaje, solo es necesario que elijas la adecuada para cada red social.</p> <h2>Comparte</h2> <p>Hay dos puntos que se deben considerar antes de comenzar a publicar el contenido:</p> <ul> <li>Los horarios.</li> <li>El número de publicaciones.</li> </ul> <p>En algunas redes sociales, el tráfico se maneja por horarios, existen horas donde es mayor y horarios donde el alcance puede ser nulo. Sin embargo, estas reglas no aplican en la misma zona horaria ni para el mismo público. Por lo que las primeras semanas pondrás a prueba tu contenido para que puedas identificar cuándo es mayor la interacción con tu audiencia.</p> <p>De igual forma, cada red social tiene un ritmo de publicación, algunas consideran aceptables 10 publicaciones diarias y en otras el máximo se reduce a 2. A partir de las plataformas que hayas seleccionado para tu <strong>estrategia de social media</strong>, sabrás cuál es el número de publicaciones que debes realizar al día, para direccionar a la <strong>audiencia a tu tienda online</strong>.  </p> <p>Te recomendamos crear un calendario en donde puedas organizar y llevar al corriente tus publicaciones. </p> <h2>Llamadas a la acción</h2> <p>Un contenido que aporte valor es indispensable para lograr los objetivos de tu estrategia. Incluir call to action en ellos, puede despertar el interés de tu público objetivo por conocer más sobre tu marca. Razón por la cual, no olvides agregar un call to action que invite a tu audiencia a realizar una conversión, en cada publicación.</p> <h2>Difunde mediante Ads</h2> <p>¿Quieres lograr un mayor alcance? Puedes impulsar tu contenido <a href="https://es.shopify.com/blog/14953597-lo-que-debes-saber-de-los-facebook-ads-para-tu-tienda-virtual">a través de las ads</a> que ofrecen las diferentes plataformas. E incluso puedes crear campañas y optimizar los costos para que obtengas varias conversiones con una inversión pequeña.</p> <h2>Monitorea</h2> <p>Para saber si tu estrategia está funcionando, debes monitorear diariamente tus redes sociales. Solo así sabrás si tu contenido está cumpliendo con los objetivos, si la audiencia se está direccionando a tu tienda online y cuál es su opinión respecto a ésta.</p> <p>La mayoría de las redes sociales cuentan con su apartado de analíticas donde podrás encontrar datos importantes que te ayuden a tomar decisiones sobre tu estrategia.</p> <h2>Evalúa</h2> <p>Finalmente, una vez que tengas el informe de los resultados que ha obtenido tu estrategia, es momento de analizarlos para saber qué cambios se deben implementar para un mejor desempeño en futuras estrategias.</p> Recuerda que la práctica y el monitoreo constante, optimizarán tus estrategias hasta alcanzar los resultados que tu tienda online busca.<div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">Más 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bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled text-base" data-component-name="button" target="">Prueba gratis</a><p class="richtext text-[0.625rem] text-black pt-2"></p></div></div><div class="font-aktivgroteskextended mt-[640px]" data-priority="0"><p class="richtext text-base uppercase mb-6">publicaciones populares</p><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/es/blog/topics/dropshipping" data-component-name="blog-popular-post-Dropshipping">Dropshipping</a></span><a href="/es/blog/12424049-guia-completa-de-dropshipping-capitulo-3-como-encontrar-y-trabajar-con-proveedores" data-component-name="blog-popular-post-12424049-guia-completa-de-dropshipping-capitulo-3-como-encontrar-y-trabajar-con-proveedores"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">Cómo conseguir los mejores proveedores de dropshipping: ¡consejos y claves!</span></a></span><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/es/blog/topics/tutoriales-de-shopify" data-component-name="blog-popular-post-Tutoriales de Shopify">Tutoriales de Shopify</a></span><a href="/es/blog/tutorial-shopify" data-component-name="blog-popular-post-tutorial-shopify"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">¿Qué es Shopify y cómo funciona? 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7 ideas + ejemplos</span></a></span></div></div></div></div></div></div><div itemProp="publisher" itemscope="" itemType="https://schema.org/Organization"><meta itemProp="name" content="Shopify"/><div itemProp="logo" itemscope="" itemType="https://schema.org/ImageObject"><meta itemProp="url" content="https://cdn.shopify.com/assets/images/logos/shopify_logo_black.png"/><meta itemProp="width" content="210"/><meta itemProp="height" content="60"/></div></div></article><div class="py-10 tablet-xl:py-16 overflow-hidden lg:hidden tablet-xl:pt-0 pt-0 [&_h5]:uppercase [&_.popular-posts]:border-t-2"><div class="container"><div class="flex justify-between items-center mb-9"><h5 class="richtext tracking-[-.02em] blog-section-header text-[26px] leading-[30px] tablet:text-[24px] tablet:leading-[32px] font-bold tablet:font-medium">publicaciones populares</h5></div></div><div class="container max-lg:!mr-0"><div class="flex justify-start flex-nowrap max-w-full overflow-x-auto snap-x snap-mandatory gap-x-gutter pr-[var(--margin)] lg:flex-wrap lg:justify-center lg:overflow-hidden lg:gap-y-gutter lg:mb-gutter lg:mx-auto lg:py-4 lg:pr-0"><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/es/blog/topics/dropshipping" class="no-underline">Dropshipping</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/es/blog/12377277-guia-completa-de-dropshipping" rel="" target="_self">Dropshipping: ¿qué es y en qué consiste?</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2021-12-17</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/es/blog/topics/marketing" class="no-underline">Marketing</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/es/blog/45475653-como-encontrar-el-nombre-perfecto-para-tu-nuevo-negocio" rel="" target="_self">100 ejemplos de nombres de negocios atractivos</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2023-09-11</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/es/blog/topics/cómo-vender-online" class="no-underline">Cómo vender online</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/es/blog/mejores-productos-para-vender-por-internet" rel="" target="_self">¿Qué vender por Internet? 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customers"},"description":"Obtén información útil de tus clientes"}]},{"content":"Gestiona","data":{"gaEvent":"Main Nav","gaAction":"Manage Nav"},"columnStart":10,"columnSpan":3,"icon":"manage","navItems":[{"content":"Gestiona tu negocio","url":"/es/manage","separated":true,"data":{"gaEvent":"Main Nav","gaAction":"Manage your business"},"description":"Sigue las ventas, los pedidos, los informes y estadísticas"},{"content":"Mide tu rendimiento","url":"/es/analytics","data":{"gaEvent":"Main Nav","gaAction":"Measure your Performance"},"description":"Informes y estadísticas"},{"content":"Envía pedidos más rápido","url":"/es/shipping","data":{"gaEvent":"Main Nav","gaAction":"Ship orders faster"},"description":"Shopify Shipping"},{"content":"Gestiona tus existencias y los pedidos","url":"/es/orders","data":{"gaEvent":"Main Nav","gaAction":"Organize inventory and orders"},"description":"Gestión de inventario y pedidos"},{"content":"Obtén financiamiento comercial","url":"/es/capital","data":{"gaEvent":"Main Nav","gaAction":"Secure business funding"},"description":"Shopify Capital"},{"content":"Automatiza tu negocio","url":"/es/flow","data":{"gaEvent":"Main Nav","gaAction":"Automate your business"},"description":"Shopify Flow"}]},{"aside":true,"columnStart":1,"columnSpan":12,"navItems":[{"content":"Desarrolladores de Shopify","url":"https://shopify.dev","data":{"gaEvent":"Main Nav","gaAction":"Shopify Developers"},"description":"Crea con las API potentes de Shopify","columnSpan":3},{"content":"Shopify Plus","url":"/es/plus","data":{"gaEvent":"Main Nav","gaAction":"Shopify Plus"},"description":"Una solución de comercio para las marcas digitales en crecimiento","columnSpan":3},{"content":"Todos los productos","url":"/es/products","data":{"gaEvent":"Main Nav","gaAction":"All products"},"description":"Descubre todos los productos y funciones de Shopify","columnSpan":3}]}]},{"content":"Precios","url":"/es/pricing","data":{"gaEvent":"Main Nav","gaAction":"Pricing Nav"}},{"content":"Recursos","data":{"gaEvent":"Main Nav","gaAction":"Resources Nav"},"navItems":[{"content":"Ayuda y atención al cliente","data":{"gaEvent":"Main Nav","gaAction":"Help and support Nav"},"columnStart":1,"columnSpan":3,"icon":"helpAndSupport","navItems":[{"content":"Ayuda y atención al cliente","url":"https://help.shopify.com/es/","data":{"gaEvent":"Main Nav","gaAction":"Help and support"},"description":"Obtén atención al cliente 24/7"},{"content":"Blog de Shopify","url":"/es/blog","data":{"gaEvent":"Main Nav","gaAction":"Shopify blog"},"description":"Consejos de estrategia comercial"}]},{"content":"Temas populares","data":{"gaEvent":"Main Nav","gaAction":"Popular topics Nav"},"columnStart":4,"columnSpan":6,"splitColumns":true,"icon":"popularTopics","navItems":[{"content":"¿Qué es Shopify?","url":"/es/blog/tutorial-shopify","data":{"gaEvent":"Main Nav","gaAction":"What is Shopify?"},"description":"Cómo funciona nuestra plataforma de comercio"},{"content":"Historias de fundadores","url":"/es/blog/topics/historias-de-éxito","data":{"gaEvent":"Main Nav","gaAction":"Founder Stories"},"description":"Aprende de comerciantes exitosos"},{"content":"Promoción de marca","url":"/es/blog/como-construir-una-marca-que-haga-crecer-tu-negocio","data":{"gaEvent":"Main Nav","gaAction":"Branding"},"description":"Crea tu marca desde cero."},{"content":"Marketing","url":"/es/blog/18108960-como-escribir-un-plan-de-marketing-perfecto-para-tu-tienda-online","data":{"gaEvent":"Main Nav","gaAction":"Marketing"},"description":"Crea un plan de marketing"},{"content":"SEO de ecommerce","url":"/es/blog/seo-para-ecommerce","data":{"gaEvent":"Main Nav","gaAction":"Ecommerce SEO"},"description":"Mejora tu calificación en las búsquedas"},{"content":"Estrategia en redes sociales","url":"/es/blog/topics/social-media","data":{"gaEvent":"Main Nav","gaAction":"Social media strategy"},"description":"Convierte las redes sociales en ventas"},{"content":"Crecimiento empresarial","url":"/es/blog/shopify-plus-plataforma-escalable","data":{"gaEvent":"Main Nav","gaAction":"Business growth"},"description":"Expande tu negocio"}]},{"content":"Herramientas esenciales","data":{"gaEvent":"Main Nav","gaAction":"Essential tools Nav"},"columnStart":10,"columnSpan":3,"aside":true,"icon":"essentialTools","navItems":[{"content":"Generador de logos","url":"/es/herramientas/generador-de-logos","data":{"gaEvent":"Main Nav","gaAction":"Logo maker"}},{"content":"Fotos de stock","url":"https://www.shopify.com/stock-photos","data":{"gaEvent":"Main Nav","gaAction":"Stock photography"}},{"content":"Plantilla del plan de negocios","url":"/es/blog/113383237-guia-para-crear-un-plan-de-negocio-todos-los-capitulos","data":{"gaEvent":"Main Nav","gaAction":"Business plan template"}},{"content":"Herramienta de link en la bío","url":"https://www.linkpop.com/es","data":{"gaEvent":"Main Nav","gaAction":"Link in bio tool"}},{"content":"Generador de códigos QR","url":"/es/tools/qr-code-generator","data":{"gaEvent":"Main Nav","gaAction":"QR code generator"}}]}]}]},"pages/shopify.com/($locale)/blog/$article":{"article":{"__typename":"Article","authorV2":{"__typename":"ArticleAuthor","name":"Alistair Lane","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"id":"gid://shopify/Article/117328197","handle":"117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online","title":"Cómo crear una estrategia de social media para tu tienda online","publishedAt":"2016-05-12T13:20:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0229/0839/articles/feature_d3407576-9915-4dce-9631-fc6d59ed7d15.jpg?v=1727293746","altText":"Feature","width":745,"height":311},"tags":["Social Media"],"contentHtml":"\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0229/0839/files/feature_d3407576-9915-4dce-9631-fc6d59ed7d15.jpg?2082102632354953670\" alt=\"Feature\"\u003e\u003c/p\u003e\n\u003cp\u003eSi eres dueño de una tienda online, te habrás dado cuenta que el comercio electrónico tiene ciertas ventajas que te ayudan a crecer de manera óptima. Una de ellas es la manera rápida de llegar a tu mercado ideal.\u003c/p\u003e\n\u003cp\u003eHoy en día, la mayor parte de los usuarios de internet están presentes en redes sociales, incluso tu público objetivo. Y para llegar a él, no solo basta con crear un perfil, se deben implementar estrategias que logren captar su atención y los dirijan a realizar una conversión.\u003c/p\u003e\n\u003cp\u003eEn este post, te ayudaremos a \u003cstrong\u003ecrear una estrategia de social media\u003c/strong\u003e con la que puedas hacer una conexión poderosa entre tu cliente y marca, que cree grandes beneficios para tu tienda online.\u003c/p\u003e\n\u003cp\u003e\u003cimg src=\"//cdn.shopify.com/s/files/1/0229/0839/files/estrategia_redes_sociales_grande.png?1218132828198724176\" alt=\"estrategia_redes sociales\"\u003e\u003c/p\u003e\n\u003ch2\u003eEstablece objetivos\u003c/h2\u003e\n\u003cp\u003eMuchos dueños de tiendas virtuales consideran que los objetivos son un paso innecesario para la obtención de resultados, pero lo que no se dan cuenta es que esos resultados son parte de algún objetivo.\u003c/p\u003e\n\u003cp\u003eEstablecer objetivos es fundamental para una estrategia, pues éstos marcan el camino que se debe seguir. Puede ser difícil en un principio, pero tómate el tiempo necesario para pensar qué es lo que busca obtener tu tienda online a través de las redes sociales. A partir de ahí, puedes comenzar con propuestas, hasta encontrar el objetivo deseado.\u003c/p\u003e\n\u003cp\u003eAlgunos objetivos para una estrategia de social media pueden ser:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eDar a conocer una marca o producto.\u003c/li\u003e\n\u003cli\u003ePosicionar entre el público potencial tu tienda online.\u003c/li\u003e\n\u003cli\u003eCrear engagement entre los clientes.\u003c/li\u003e\n\u003cli\u003eGestionar la reputación online de la marca.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eDependiendo la situación en la que se encuentra tu marca, selecciona aquellos que te ayuden a mejorarla y prioriza para que la finalidad de la estrategia no se confunda en el trayecto.\u003c/p\u003e\n\u003ch2\u003eElige la red social para tu marca\u003c/h2\u003e\n\u003cp\u003eSeguramente habrás leído que \u003cstrong\u003etener presencia en todas las redes sociales\u003c/strong\u003e puede aumentar el número de conversiones de tu tienda online. Pero si ya cuentas con un perfil en más de 3 redes sociales, podrás haber visto que algunas no general los resultados esperados.\u003c/p\u003e\n\u003cp\u003eAntes de empezar a \u003cstrong\u003ecrear una estrategia de social media\u003c/strong\u003e, debes enfocarte únicamente en las plataformas que funcionan para tu marca, para impulsarlas de manera óptima.\u003c/p\u003e\n\u003ch3\u003eConoce tu audiencia\u003c/h3\u003e\n\u003cp\u003eComo habíamos mencionado, algunas redes sociales no funcionan para tu marca debido a que tu público objetivo está concentrado específicamente en unas cuantas, y si profundizamos, éste se divide entre plataformas, es decir, la audiencia que tengas en Facebook, no es la misma que te sigue en Instagram. Por esta razón, es indispensable conocer a tu público objetivo, para que sepas exactamente qué ofrecerte en tu \u003cstrong\u003esocial media marketing\u003c/strong\u003e.\u003c/p\u003e\n\u003cp\u003e¿Qué necesitas saber? Toda aquella información que te hable sobre su \u003cstrong\u003ecomportamiento en redes sociales\u003c/strong\u003e:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003ePara qué las ocupa.\u003c/li\u003e\n\u003cli\u003eQué páginas frecuenta.\u003c/li\u003e\n\u003cli\u003eCuáles son sus intereses.\u003c/li\u003e\n\u003cli\u003eEn qué horarios está presente.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eTambién los datos básicos son indispensables para saber el perfil que tiene tu audiencia.\u003c/p\u003e\n\u003ch3\u003eIdentifica a tu competencia\u003c/h3\u003e\n\u003cp\u003eSaber sobre tu competencia te servirá por dos razones:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eConocer la situación del mercado al que te estás incorporando en éstas plataformas.\u003c/li\u003e\n\u003cli\u003eCrear una estrategia que logre superar las conversiones de ésta.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eAnalizar a tu competencia, servirá como referencia para evitar malos pasos y proponer una versión mejorada que logre direccionar tu estrategia.\u003c/p\u003e\n\u003cp\u003e\u003cimg src=\"//cdn.shopify.com/s/files/1/0229/0839/files/seleccion_redes_sociales_grande.png?10713105138870950572\" alt=\"seleccion_redes_sociales\"\u003e\u003c/p\u003e\n\u003ch2\u003eElabora el mensaje\u003c/h2\u003e\n\u003cp\u003eUna vez que hayas recaudado la información necesaria para establecer tu estrategia, es momento de trabajar en el mensaje que vas a transmitir a tu audiencia, y que va a lograr el cumplimiento de tus objetivos.\u003c/p\u003e\n\u003ch3\u003eCrea contenido\u003c/h3\u003e\n\u003cp\u003eEl contenido es la base del funcionamiento de una \u003cstrong\u003eestrategia de marketing\u003c/strong\u003e, y debe cumplir con ciertas características para capturar la atención de la audiencia: Valor, relevancia y originalidad.\u003c/p\u003e\n\u003cp\u003eAunque se sabe que el contenido lo es todo, muchas marcas en el comercio electrónico no se atreven a proponerlo por lo complejo que llega a ser su elaboración. No obstante, el contenido no tiene que ser un texto complejo, \u003ca href=\"https://es.shopify.com/blog/17961188-8-tipos-de-contenido-para-compartir-facilmente-en-las-redes-sociales-de-tu-tienda-online\"\u003eexisten varias propuestas creativas\u003c/a\u003e con las que puedes transmitir tu mensaje, solo es necesario que elijas la adecuada para cada red social.\u003c/p\u003e\n\u003ch2\u003eComparte\u003c/h2\u003e\n\u003cp\u003eHay dos puntos que se deben considerar antes de comenzar a publicar el contenido:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eLos horarios.\u003c/li\u003e\n\u003cli\u003eEl número de publicaciones.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eEn algunas redes sociales, el tráfico se maneja por horarios, existen horas donde es mayor y horarios donde el alcance puede ser nulo. Sin embargo, estas reglas no aplican en la misma zona horaria ni para el mismo público. Por lo que las primeras semanas pondrás a prueba tu contenido para que puedas identificar cuándo es mayor la interacción con tu audiencia.\u003c/p\u003e\n\u003cp\u003eDe igual forma, cada red social tiene un ritmo de publicación, algunas consideran aceptables 10 publicaciones diarias y en otras el máximo se reduce a 2. A partir de las plataformas que hayas seleccionado para tu \u003cstrong\u003eestrategia de social media\u003c/strong\u003e, sabrás cuál es el número de publicaciones que debes realizar al día, para direccionar a la \u003cstrong\u003eaudiencia a tu tienda online\u003c/strong\u003e. \u003c/p\u003e\n\u003cp\u003eTe recomendamos crear un calendario en donde puedas organizar y llevar al corriente tus publicaciones. \u003c/p\u003e\n\u003ch2\u003eLlamadas a la acción\u003c/h2\u003e\n\u003cp\u003eUn contenido que aporte valor es indispensable para lograr los objetivos de tu estrategia. Incluir call to action en ellos, puede despertar el interés de tu público objetivo por conocer más sobre tu marca. Razón por la cual, no olvides agregar un call to action que invite a tu audiencia a realizar una conversión, en cada publicación.\u003c/p\u003e\n\u003ch2\u003eDifunde mediante Ads\u003c/h2\u003e\n\u003cp\u003e¿Quieres lograr un mayor alcance? Puedes impulsar tu contenido \u003ca href=\"https://es.shopify.com/blog/14953597-lo-que-debes-saber-de-los-facebook-ads-para-tu-tienda-virtual\"\u003ea través de las ads\u003c/a\u003e que ofrecen las diferentes plataformas. E incluso puedes crear campañas y optimizar los costos para que obtengas varias conversiones con una inversión pequeña.\u003c/p\u003e\n\u003ch2\u003eMonitorea\u003c/h2\u003e\n\u003cp\u003ePara saber si tu estrategia está funcionando, debes monitorear diariamente tus redes sociales. Solo así sabrás si tu contenido está cumpliendo con los objetivos, si la audiencia se está direccionando a tu tienda online y cuál es su opinión respecto a ésta.\u003c/p\u003e\n\u003cp\u003eLa mayoría de las redes sociales cuentan con su apartado de analíticas donde podrás encontrar datos importantes que te ayuden a tomar decisiones sobre tu estrategia.\u003c/p\u003e\n\u003ch2\u003eEvalúa\u003c/h2\u003e\n\u003cp\u003eFinalmente, una vez que tengas el informe de los resultados que ha obtenido tu estrategia, es momento de analizarlos para saber qué cambios se deben implementar para un mejor desempeño en futuras estrategias.\u003c/p\u003e\nRecuerda que la práctica y el monitoreo constante, optimizarán tus estrategias hasta alcanzar los resultados que tu tienda online busca.","excerpt":"Hoy en día, la mayor parte de los usuarios de internet están presentes en redes sociales, incluso tu público objetivo. Y para llegar a él, no solo basta con crear un perfil, se deben implementar estrategias que logren captar su atención y los dirijan a realizar una conversión.","excerptHtml":"\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0229/0839/files/feature_d3407576-9915-4dce-9631-fc6d59ed7d15.jpg?10713105138870950572\" alt=\"Feature\"\u003e\u003c/p\u003e\n\u003cp\u003eHoy en día, la mayor parte de los usuarios de internet están presentes en redes sociales, incluso tu público objetivo. Y para llegar a él, no solo basta con crear un perfil, se deben implementar estrategias que logren captar su atención y los dirijan a realizar una conversión.\u003c/p\u003e","seo":{"__typename":"SEO","title":"Como crear estrategias de social media para ecommerce","description":"Como hacer una estrategia de mercadeo que incluya un plan de marketing online , estrategias de social media y estrategias de marketing en una empresa "},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/social-media-marketing-strategy\",\"en-GB\":\"https://www.shopify.com/uk/blog/social-media-marketing-strategy\",\"en-AU\":\"https://www.shopify.com/au/blog/social-media-marketing-strategy\",\"en-ID\":\"https://www.shopify.com/id/blog/social-media-marketing-strategy\",\"en-NZ\":\"https://www.shopify.com/nz/blog/social-media-marketing-strategy\",\"en-ZA\":\"https://www.shopify.com/za/blog/social-media-marketing-strategy\",\"en-NG\":\"https://www.shopify.com/ng/blog/social-media-marketing-strategy\",\"en-PH\":\"https://www.shopify.com/ph/blog/social-media-marketing-strategy\",\"en-SG\":\"https://www.shopify.com/sg/blog/social-media-marketing-strategy\",\"en-HK\":\"https://www.shopify.com/hk/blog/social-media-marketing-strategy\",\"en-IE\":\"https://www.shopify.com/ie/blog/social-media-marketing-strategy\",\"en-MY\":\"https://www.shopify.com/my/blog/social-media-marketing-strategy\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"Cómo usar los hashtags para el beneficio de tu empresa en redes sociales\",\"url\":\"blog/como-usar-los-hashtags-para-el-beneficio-de-tu-empresa-en-redes-sociales\"},{\"title\":\"Cómo conseguir mayor alcance en Twitter para tu tienda online\",\"url\":\"blog/117608709-como-conseguir-mayor-alcance-en-twitter-para-tu-tienda-online\"},{\"title\":\"Qué es Quora y cómo puede ayudarte a impulsar la presencia online de tu negocio\",\"url\":\"blog/que-es-quora-y-como-puede-ayudarte-a-impulsar-la-presencia-online-de-tu-negocio\"},{\"title\":\"6 sitios para comenzar a crear y compartir contenido sin tener un blog\",\"url\":\"blog/6-sitios-para-comenzar-a-crear-y-compartir-contenido-sin-tener-un-blog\"},{\"title\":\"Instagram presenta sus nuevas opciones para publicidad con enlaces directos al sitio de la marca\",\"url\":\"blog/17641480-instagram-presenta-sus-nuevas-opciones-para-publicidad-con-enlaces-directos-al-sitio-de-la-marca\"},{\"title\":\"¿Cómo conseguir seguidores en Tik Tok? 9 consejos para el éxito\",\"url\":\"blog/como-conseguir-seguidores-en-tik-tok\"},{\"title\":\"Biografía de Instagram- Crea el texto perfecto para tu marca\",\"url\":\"blog/instagram-bio-crea-el-texto-perfecto-para-tu-marca\"},{\"title\":\"9 profesionales de marketing en redes sociales comparten sus mejores consejos para emprendedores\",\"url\":\"blog/9-profesionales-de-marketing-en-redes-sociales-comparten-sus-mejores-consejos-para-emprendedores\"},{\"title\":\"Claves para un buen uso de Twitter\",\"url\":\"blog/claves-para-un-buen-uso-de-twitter\"},{\"title\":\"Guía para crear tiendas Pop-Up, capítulo 6- Marketing para tu tienda Pop-Up Pt. 2\",\"url\":\"blog/117662597-guia-para-crear-tiendas-pop-up-capitulo-6-marketing-para-tu-tienda-pop-up-pt-2\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"Dropshipping: ¿qué es y en qué consiste?\",\"tags\":[\"Dropshipping\"],\"handle\":\"12377277-guia-completa-de-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0229/0839/files/Untitled_design_28d2915f-46db-4465-9b2d-4e05b188364f.png?format=webp\u0026v=1593015824\u0026width=1024\",\"imageAltText\":\"dropshipping\",\"modifiedAt\":\"2021-12-17\"},{\"title\":\"100 ejemplos de nombres de negocios atractivos\",\"tags\":[\"Marketing\"],\"handle\":\"45475653-como-encontrar-el-nombre-perfecto-para-tu-nuevo-negocio\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0229/0839/files/407D877F-B2BE-4EA8-B03A-8939F413585D.jpg?v=1630308833\u0026width=1024\",\"imageAltText\":\"Hojas pequeñas de papel de diferentes colores colocadas en una pared o tablón con sugerencias de nombres de negocios escritas en ellas\",\"modifiedAt\":\"2023-09-11\"},{\"title\":\"¿Qué vender por Internet? 11 productos TOP para vender online\",\"tags\":[\"Cómo vender online\"],\"handle\":\"mejores-productos-para-vender-por-internet\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0229/0839/files/Untitled_design_2fbf6ff5-8a54-45aa-b5b4-992118d4e2f4.jpg?v=1617647345\u0026width=1024\",\"imageAltText\":\"que vender\",\"modifiedAt\":\"2023-01-10\"},{\"title\":\"Cómo empezar a hacer dropshipping sin dinero\",\"tags\":[\"Cómo vender online\"],\"handle\":\"como-iniciar-una-tienda-en-linea-sin-dinero\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0229/0839/files/como-lanzar-tienda-online-sin-dinero.jpg?5762934324581372090\u0026width=1024\",\"imageAltText\":\"feature\",\"modifiedAt\":\"2016-06-06\"},{\"title\":\"Cómo conseguir los mejores proveedores de dropshipping: ¡consejos y claves!\",\"tags\":[\"Dropshipping\"],\"handle\":\"12424049-guia-completa-de-dropshipping-capitulo-3-como-encontrar-y-trabajar-con-proveedores\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0229/0839/files/10_B.jpg?v=1610557117\u0026width=1024\",\"imageAltText\":\"proveedores de dropshipping\",\"modifiedAt\":\"2023-12-08\"},{\"title\":\"¿Qué es Shopify y cómo funciona? Guía completa en español\",\"tags\":[\"Tutoriales de Shopify\"],\"handle\":\"tutorial-shopify\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0229/0839/files/Untitled_design_627a4ccb-cb86-4bab-808f-1ebdc7e7fe7c.jpg?v=1615480347\u0026width=1024\",\"imageAltText\":\"Qué es Shopify\",\"modifiedAt\":\"2022-12-22\"},{\"title\":\"10 mejores productos de Dropshipping para hispanohablantes\",\"tags\":[\"Dropshipping\"],\"handle\":\"mejores-productos-dropshipping-para-vender-en-paises-hispanohablantes\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0229/0839/files/containers.jpg?v=1550772465\u0026width=1024\",\"imageAltText\":\"mejores productos dropshipping\",\"modifiedAt\":\"2021-12-31\"},{\"title\":\"¿Cómo ganar dinero? 7 ideas + ejemplos\",\"tags\":[\"Emprender\"],\"handle\":\"como-ganar-dinero-extra\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0229/0839/files/comoganardinero.png?format=webp\u0026v=1701252673\u0026width=1024\",\"imageAltText\":\"como ganar dinero\",\"modifiedAt\":\"2023-11-29\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0229/0839/articles/feature_d3407576-9915-4dce-9631-fc6d59ed7d15.jpg?v=1727293746","imageAltText":"Feature","imageClass":"","modifiedAt":"12 may 2016","modifiedAtRaw":"2016-05-12T13:20:00Z"},"metaDescription":"Como hacer una estrategia de mercadeo que incluya un plan de marketing online , estrategias de social media y estrategias de marketing en una empresa ","contentHtml":"\n\u003cp\u003eSi eres dueño de una tienda online, te habrás dado cuenta que el comercio electrónico tiene\u0026nbsp; ciertas ventajas que te ayudan a crecer de manera óptima. Una de ellas es la manera rápida de llegar a tu mercado ideal.\u003c/p\u003e\n\u003cp\u003eHoy en día, la mayor parte de los usuarios de internet están presentes en redes sociales, incluso tu público objetivo. Y para llegar a él, no solo basta con crear un perfil, se deben implementar estrategias que logren captar su atención y los dirijan a realizar una conversión.\u003c/p\u003e\n\u003cp\u003eEn este post, te ayudaremos a \u003cstrong\u003ecrear una estrategia de social media\u003c/strong\u003e con la que puedas hacer una conexión poderosa entre tu cliente y marca, que cree grandes beneficios para tu tienda online.\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\u003cp\u003e\u003cimg src=\"//cdn.shopify.com/s/files/1/0229/0839/files/estrategia_redes_sociales_grande.png?1218132828198724176\" alt=\"estrategia_redes sociales\" href=\"https://cdn.shopify.com/s/files/1/0229/0839/files/estrategia_redes_sociales_grande.png?1218132828198724176\"\u003e\u003c/p\u003e\n\u003ch2\u003eEstablece objetivos\u003c/h2\u003e\n\u003cp\u003eMuchos dueños de tiendas virtuales consideran que los objetivos son \u0026nbsp;un paso innecesario para la obtención de resultados, pero lo que no se dan cuenta es que esos resultados son parte de algún objetivo.\u003c/p\u003e\n\u003cp\u003eEstablecer objetivos es fundamental para una estrategia, pues éstos marcan el camino que se debe seguir. Puede ser difícil en un principio,\u0026nbsp; pero tómate el tiempo necesario para pensar qué es lo que busca obtener tu tienda online a través de las redes sociales. A partir de ahí, puedes comenzar con propuestas, hasta encontrar el objetivo deseado.\u003c/p\u003e\n\u003cp\u003eAlgunos objetivos para una estrategia de social media pueden ser:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eDar a conocer una marca o producto.\u003c/li\u003e\n\u003cli\u003ePosicionar entre el público potencial tu tienda online.\u003c/li\u003e\n\u003cli\u003eCrear engagement entre los clientes.\u003c/li\u003e\n\u003cli\u003eGestionar la reputación online de la marca.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eDependiendo la situación en la que se encuentra tu marca, selecciona aquellos que te ayuden a mejorarla y prioriza para que la finalidad de la estrategia no se confunda en el trayecto.\u003c/p\u003e\n\u003ch2\u003eElige la red social para tu marca\u003c/h2\u003e\n\u003cp\u003eSeguramente habrás leído que \u003cstrong\u003etener presencia en todas las redes sociales\u003c/strong\u003e puede aumentar el número de conversiones de tu tienda online. Pero si ya cuentas con un perfil en más de 3 redes sociales, podrás haber visto que algunas no general los resultados esperados.\u003c/p\u003e\n\u003cp\u003eAntes de empezar a \u003cstrong\u003ecrear una estrategia de social media\u003c/strong\u003e, debes enfocarte únicamente en las plataformas que funcionan para tu marca, para impulsarlas de manera óptima.\u003c/p\u003e\n\u003ch3\u003eConoce tu audiencia\u003c/h3\u003e\n\u003cp\u003eComo habíamos mencionado, algunas redes sociales no funcionan para tu marca debido a que tu público objetivo está concentrado específicamente en unas cuantas, y si profundizamos, éste se divide entre plataformas, es decir, la audiencia que tengas en Facebook, no es la misma que te sigue en Instagram. Por esta razón, es indispensable conocer a tu público objetivo, para que sepas exactamente qué ofrecerte en tu \u003cstrong\u003esocial media marketing\u003c/strong\u003e.\u003c/p\u003e\n\u003cp\u003e¿Qué necesitas saber? Toda aquella información que te hable sobre su \u003cstrong\u003ecomportamiento en redes sociales\u003c/strong\u003e:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003ePara qué las ocupa.\u003c/li\u003e\n\u003cli\u003eQué páginas frecuenta.\u003c/li\u003e\n\u003cli\u003eCuáles son sus intereses.\u003c/li\u003e\n\u003cli\u003eEn qué horarios está presente.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eTambién los datos básicos son indispensables para saber el perfil que tiene tu audiencia.\u003c/p\u003e\n\u003ch3\u003eIdentifica a tu competencia\u003c/h3\u003e\n\u003cp\u003eSaber sobre tu competencia te servirá por dos razones:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eConocer la situación del mercado al que te estás incorporando en éstas plataformas.\u003c/li\u003e\n\u003cli\u003eCrear una estrategia que logre superar las conversiones de ésta.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eAnalizar a tu competencia, servirá como referencia para evitar malos pasos y proponer una versión mejorada que logre direccionar tu estrategia.\u003c/p\u003e\n\u003cp\u003e\u003cimg src=\"//cdn.shopify.com/s/files/1/0229/0839/files/seleccion_redes_sociales_grande.png?10713105138870950572\" alt=\"seleccion_redes_sociales\" href=\"https://cdn.shopify.com/s/files/1/0229/0839/files/seleccion_redes_sociales_grande.png?10713105138870950572\" loading=\"lazy\"\u003e\u003c/p\u003e\n\u003ch2\u003eElabora el mensaje\u003c/h2\u003e\n\u003cp\u003eUna vez que hayas recaudado la información necesaria para establecer tu estrategia, es momento de trabajar en el mensaje que vas a transmitir a tu audiencia, y que va a lograr el cumplimiento de tus objetivos.\u003c/p\u003e\n\u003ch3\u003eCrea contenido\u003c/h3\u003e\n\u003cp\u003eEl contenido es la base del funcionamiento de una \u003cstrong\u003eestrategia de marketing\u003c/strong\u003e, y debe cumplir con ciertas características para capturar la atención de la audiencia: Valor, relevancia y originalidad.\u003c/p\u003e\n\u003cp\u003eAunque se sabe que el contenido lo es todo, muchas marcas en el comercio electrónico no se atreven a proponerlo por lo complejo que llega a ser su elaboración. No obstante, el contenido no tiene que ser un texto complejo, \u003ca href=\"https://es.shopify.com/blog/17961188-8-tipos-de-contenido-para-compartir-facilmente-en-las-redes-sociales-de-tu-tienda-online\"\u003eexisten varias propuestas creativas\u003c/a\u003e con las que puedes transmitir tu mensaje, solo es necesario que elijas la adecuada para cada red social.\u003c/p\u003e\n\u003ch2\u003eComparte\u003c/h2\u003e\n\u003cp\u003eHay dos puntos que se deben considerar antes de comenzar a publicar el contenido:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eLos horarios.\u003c/li\u003e\n\u003cli\u003eEl número de publicaciones.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eEn algunas redes sociales, el tráfico se maneja por horarios, existen horas donde es mayor y horarios donde el alcance puede ser nulo. Sin embargo, estas reglas no aplican en la misma zona horaria ni para el mismo público. Por lo que las primeras semanas pondrás a prueba tu contenido para que puedas identificar cuándo es mayor la interacción con tu audiencia.\u003c/p\u003e\n\u003cp\u003eDe igual forma, cada red social tiene un ritmo de publicación, algunas consideran aceptables 10 publicaciones diarias y en otras el máximo se reduce a 2. A partir de las plataformas que hayas seleccionado para tu \u003cstrong\u003eestrategia de social media\u003c/strong\u003e, sabrás cuál es el número de publicaciones que debes realizar al día, para direccionar a la \u003cstrong\u003eaudiencia a tu tienda online\u003c/strong\u003e.\u0026nbsp;\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eTe recomendamos crear un calendario en donde puedas organizar y llevar al corriente tus publicaciones.\u0026nbsp;\u003c/p\u003e\n\u003ch2\u003eLlamadas a la acción\u003c/h2\u003e\n\u003cp\u003eUn contenido que aporte valor es indispensable para lograr los objetivos de tu estrategia. Incluir call to action en ellos, puede despertar el interés de tu público objetivo por conocer más sobre tu marca. Razón por la cual, no olvides agregar un call to action que invite a tu audiencia a realizar una conversión, en cada publicación.\u003c/p\u003e\n\u003ch2\u003eDifunde mediante Ads\u003c/h2\u003e\n\u003cp\u003e¿Quieres lograr un mayor alcance? Puedes impulsar tu contenido \u003ca href=\"https://es.shopify.com/blog/14953597-lo-que-debes-saber-de-los-facebook-ads-para-tu-tienda-virtual\"\u003ea través de las ads\u003c/a\u003e que ofrecen las diferentes plataformas. E incluso puedes crear campañas y optimizar los costos para que obtengas varias conversiones con una inversión pequeña.\u003c/p\u003e\n\u003ch2\u003eMonitorea\u003c/h2\u003e\n\u003cp\u003ePara saber si tu estrategia está funcionando, debes monitorear diariamente tus redes sociales. Solo así sabrás si tu contenido está cumpliendo con los objetivos, si la audiencia se está direccionando a tu tienda online y cuál es su opinión respecto a ésta.\u003c/p\u003e\n\u003cp\u003eLa mayoría de las redes sociales cuentan con su apartado de analíticas donde podrás encontrar datos importantes que te ayuden a tomar decisiones sobre tu estrategia.\u003c/p\u003e\n\u003ch2\u003eEvalúa\u003c/h2\u003e\n\u003cp\u003eFinalmente, una vez que tengas el informe de los resultados que ha obtenido tu estrategia, es momento de analizarlos para saber qué cambios se deben implementar para un mejor desempeño en futuras estrategias.\u003c/p\u003e\nRecuerda que la práctica y el monitoreo constante, optimizarán tus estrategias hasta alcanzar los resultados que tu tienda online busca.\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003eMás información\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/es/blog/como-usar-los-hashtags-para-el-beneficio-de-tu-empresa-en-redes-sociales\"\u003eCómo usar los hashtags para el beneficio de tu empresa en redes sociales\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/es/blog/117608709-como-conseguir-mayor-alcance-en-twitter-para-tu-tienda-online\"\u003eCómo conseguir mayor alcance en Twitter para tu tienda online\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/es/blog/que-es-quora-y-como-puede-ayudarte-a-impulsar-la-presencia-online-de-tu-negocio\"\u003eQué es Quora y cómo puede ayudarte a impulsar la presencia online de tu negocio\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/es/blog/6-sitios-para-comenzar-a-crear-y-compartir-contenido-sin-tener-un-blog\"\u003e6 sitios para comenzar a crear y compartir contenido sin tener un blog\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/es/blog/17641480-instagram-presenta-sus-nuevas-opciones-para-publicidad-con-enlaces-directos-al-sitio-de-la-marca\"\u003eInstagram presenta sus nuevas opciones para publicidad con enlaces directos al sitio de la marca\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/es/blog/como-conseguir-seguidores-en-tik-tok\"\u003e¿Cómo conseguir seguidores en Tik Tok? 9 consejos para el éxito\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/es/blog/instagram-bio-crea-el-texto-perfecto-para-tu-marca\"\u003eBiografía de Instagram- Crea el texto perfecto para tu marca\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/es/blog/9-profesionales-de-marketing-en-redes-sociales-comparten-sus-mejores-consejos-para-emprendedores\"\u003e9 profesionales de marketing en redes sociales comparten sus mejores consejos para emprendedores\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/es/blog/claves-para-un-buen-uso-de-twitter\"\u003eClaves para un buen uso de Twitter\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/es/blog/117662597-guia-para-crear-tiendas-pop-up-capitulo-6-marketing-para-tu-tienda-pop-up-pt-2\"\u003eGuía para crear tiendas Pop-Up, capítulo 6- Marketing para tu tienda Pop-Up Pt. 2\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e","latestArticles":[],"contentNavigationLinks":[],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip 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Our template helps you design strategies and actions to effectively reach your audience.","cta":"Download template","modal_headline":"Get your marketing plan template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"marketing_proposal":{"heading":"Free Marketing Proposal Template","content":"Impress with a professional marketing proposal. This free template provides a clear structure and essential elements to help you create compelling proposals.","cta":"Download template","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"okr_template":{"heading":"Free OKR Template","content":"Align your team and boost performance. This simple template helps you set clear objectives and track key results for measurable success.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"one_pager":{"heading":"Free One Pager Template","content":"Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"opening_closing_checklist":{"heading":"Free Checklist for Opening and Closing Your Store","content":"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.","cta":"Get the free checklist","modal_headline":"Get our Opening and Closing Checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"optimization":{"heading":"Free Reading List: Conversion Optimization for Beginners","content":"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.","cta":"Get the free reading list","modal_headline":"Get our Conversion Optimization reading list delivered right to your inbox."},"packaging_calculator":{"heading":"Calculate your packaging costs","content":"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.","cta":"Download calculator","modal_headline":"Get the calculator delivered right to your inbox."},"packing_slip":{"heading":"Free Packing Slip Template","content":"Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.","cta":"Get the template now","modal_headline":"Get the packing slip template delivered right to your inbox."},"parentpreneur":{"heading":"Playbook for the Aspiring Parentpreneur","content":"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.","cta":"Download now","modal_headline":"Check your inbox for your copy of the Parentpreneur Playbook."},"persona_template":{"heading":"Free User Persona Template","content":"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"phonecases":{"heading":"Get a Free Phone Case Business in a Box","content":"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","cta":"Download startup bundle","modal_headline":"Get our startup bundle delivered right to your inbox."},"photobrief":{"heading":"Get perfect product photography","content":"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"photochecklist":{"heading":"All the images your store needs","content":"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","cta":"Download shot list","modal_headline":"Get the shot list delivered right to your inbox."},"photographer_checklist":{"heading":"Make your next photo shoot a success","content":"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","cta":"Download checklist","modal_headline":"Get the checklist delivered right to your inbox."},"photography":{"heading":"Free Guide: DIY Product Photography","content":"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","cta":"Get your free guide","modal_headline":"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox."},"popup_guide":{"heading":"Pop-Up Shop Quickstart Guide","content":"Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started.","cta":"Get your free guide","modal_headline":"Get your Pop-Up Shop Quickstart Guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pp_template":{"heading":"Free PowerPoint Template","content":"Capture attention with business presentations that pop! Our customizable template makes it easy to showcase your ideas clearly.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"press_kit":{"heading":"Free Press Kit Template","content":"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pressrelease":{"heading":"Free: Press Release Template","content":"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.","cta":"Get the template now","modal_headline":"Get the press release template delivered right to your inbox."},"problem_statement":{"heading":"Free Problem Statement Template","content":"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"process_map":{"heading":"Free Process Mapping Template","content":"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"productivity":{"heading":"Free Reading List: Ecommerce Motivation","content":"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","cta":"Get the free reading list","modal_headline":"Get our Ecommerce Motivation reading list delivered right to your inbox."},"products":{"heading":"Free Guide: How to Find a Profitable Product to Sell Online","content":"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.","cta":"Get the free guide","modal_headline":"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox."},"product_vision":{"heading":"Free Product Vision Template","content":"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"profit_loss":{"heading":"Free Profit and Loss Statement Template","content":"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.","cta":"Get the template now","modal_headline":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"purchase_order":{"heading":"Create a purchase order","content":"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"retail_marketing":{"heading":"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","content":"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.","cta":"Get your free guide","modal_headline":"Get your free Retail Marketing Success PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"retention_audit":{"heading":"Free Download: Retention Audit Checklist","content":"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.","cta":"Get your free checklist","modal_headline":"Get this free Retention Audit Checklist PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rfp_template":{"heading":"Free RFP Template","content":"Make writing requests for proposals easier and faster with our free RFP template.","cta":"Get the template now","modal_headline":"Get the RFP template delivered right to your inbox."},"root_cause":{"heading":"Free Root Cause Analysis Template","content":"Get to the heart of your business problems and find effective solutions. This template helps you find and address the underlying causes.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rotating_schedules":{"heading":"Free Download: Rotating Schedules Templates","content":"Struggling to keep your stores fully staffed and running smoothly? Consider implementing a rotating shift program. Download these free templates to find the right schedule for you and your employees.","cta":"Get your free templates","modal_headline":"Get these free Rotating Schedules Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_email":{"heading":"Free Sales Email Templates","content":"Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_funnel_template":{"heading":"Free Sales Funnel Template","content":"Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.","cta":"Download template","modal_headline":"Get this free sales funnel template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_plan_template":{"heading":"Free Sales Planning Template","content":"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.","cta":"Get the template now","modal_headline":"Get this free sales planning template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"scope_template":{"heading":"Free Scope of Work Template","content":"Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"seo":{"heading":"Free Download: SEO Checklist","content":"Want to rank higher in search results? Get access to our free, checklist on search engine optimization.","cta":"Get the free checklist","modal_headline":"Get our SEO Checklist delivered right to your inbox."},"services_price":{"heading":"Your Time is Valuable, so Price it Right","content":"Ensure your business is profitable with this easy-to-use pricing calculator. This free tool helps you find the right pricing strategy for your services, so you can maximize your time and your earnings.","cta":"Download calculator","modal_headline":"Get this calculator delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"sfn_interview":{"heading":"Free Checklist: How to Interview a Third Party Logistics Provider","content":"Outsourcing fulfillment is a significant investment. Here’s a checklist of questions to ask in preparation of choosing the right fulfillment provider and transitioning your business.","cta":"Get the free checklist","modal_headline":"Get the checklist delivered right to your inbox."},"sfn_outsource":{"heading":"Free Checklist: Are You Ready to Outsource Your Fulfillment?","content":"Trusting a third party logistics (3PL) provider with your inventory and your customer experience is a significant investment. These questions will help determine if it's time to outsource your fulfillment and take the next step in growing your business.","cta":"Get the free checklist","modal_headline":"Get the checklist delivered right to your inbox."},"shipping":{"heading":"The Shopify guide to shipping and fulfillment","content":"Boost customer satisfaction while driving sales growth for your ecommerce business with an effective shipping and fulfillment strategy. Use this guide to create a plan that covers all aspects of shipping and fulfillment, from how much to charge your customers to choosing the right fulfillment method.","cta":"Download now and start optimizing your operations","modal_headline":"Get our shipping and fulfillment guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"shipping_kit":{"heading":"Free Shipping and Fulfillment Kit","content":"Simplify your shipping process and ensure your products reach customers on time. This free toolkit provides essential tips and resources to help you manage logistics efficiently.","cta":"Download now","modal_headline":"Get our shipping and fulfillment kit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free kit soon. In the meantime, start building your store with a free trial of Shopify."},"social":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get your social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_media_kit":{"heading":"Free Social Media Toolkit","content":"Boost your engagement and grow your audience with this free toolkit. Get templates, best practices, and tips to help you create compelling content that engages and converts.","cta":"Download now","modal_headline":"Get your social media strategy toolkit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your toolkit copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_template":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sop_template":{"heading":"Free SOP Template","content":"Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"store_layouts":{"heading":"Free Download: Store Layout Templates","content":"Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"swot":{"heading":"Free: SWOT Analysis Template","content":"Get your free SWOT Analysis Template. Use this free PDF to future-proof your business by identifying your strengths, weaknesses, opportunities, and threats.","cta":"Get the template now","modal_headline":"Get the SWOT analysis template delivered right to your inbox."},"tax_season":{"heading":"Free Download: 6 Steps to Get Your Business Ready for Tax Season","content":"Tax season is stressful for any business owner. This guide will go through the process of filing income taxes in America and provide you with checklists to keep you organized and prepared.","cta":"Get your free guide now","modal_headline":"Get your free guide","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"trust":{"heading":"Free: Shopify Store Trust Checklist","content":"Shopify’s research team conducted a series of in-depth interviews with North American shoppers to learn how customer trust is formed in online stores. This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid.","cta":"Get the checklist now","modal_headline":"Get the checklist delivered right to your inbox."},"tshirt_guide":{"heading":"Your Complete Guide To Starting a T-Shirt Business","content":"Turn your passion for fashion into a thriving business. This free comprehensive guide walks you through each step of launching your own T-shirt business, from design to sales.","cta":"Download now","modal_headline":"Get the guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"ttp_guide":{"heading":"Free Download: The Online Sellers Guide to In-Person Sales","content":"In-person selling is more approachable than ever. This guide covers why selling in person can reduce customer acquisition costs, how to build a plan that will scale with your business, and tactics from ecommerce sellers that made the move successfully.","cta":"Get your free guide now","modal_headline":"Get your free guide","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"twitter":{"heading":"Free Ebook: Twitter Marketing for Small Businesses","content":"This guide will teach you everything from earning your first followers to getting the most out of Twitter’s advertising platform. Claim your free download to get instant access.","cta":"Get the free ebook now","modal_headline":"Get Twitter Marketing for Small Businesses delivered right to your inbox."},"use_case_template":{"heading":"Free Use Case Template","content":"Do your products hold hidden value? Use this free template to spot new sales opportunities.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"value_chain":{"heading":"Free Value Chain Template","content":"Explore your business activities and discover new ways to lower costs and improve quality. This template helps you analyze each step for better performance.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"value_prop_template":{"heading":"Free Value Proposition Template","content":"Share what makes your brand stand out. Convince customers to consider, click, and buy. Our template makes it easy.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"video":{"heading":"Free Reading List: Video Marketing Tips and Tricks","content":"Video marketing is a powerful tool you can’t afford to ignore. Get a crash course with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get the reading list delivered right to your inbox."},"white_paper_template":{"heading":"Free White Paper Template","content":"Share your experience and establish your authority. This template offers a framework for creating compelling, trustworthy white papers.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."}}}},"es":{"pages/blog/$article/ctas":{},"pages/blog/$article/guide_ctas":{"guidesCta":{"modal":{"subhead":"Ya casi estás ahí: por favor, completa este formulario y haz clic en el botón de abajo para obtener acceso inmediato.","disclaimer":"Al introducir tu correo electrónico, nos das tu consentimiento para recibir comunicaciones comerciales y consejos gratuitos de Shopify vía email. Puedes cancelar la suscripción cuando desees."},"bestonline":{"heading":"Descubre cuáles son las 10 Mejores ideas de negocios online con las que comenzar hoy mismo a vender por Internet.","content":"¿Tienes claro que quieres dedicarte a vender por Internet, pero aún no ha llegado a ti esa idea que te impulse a lanzarte al mundo online? 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Inspírate y comienza desde hoy mismo a trazar tu plan.","cta":"Solicita la guía gratis","modal_headline":"Recibe \"7 estrategias de venta para tu tienda online para Black Friday + Checklist\" en tu casilla de correo electrónico."},"branding":{"heading":"8 Pasos para convertir tu ecommerce en una Marca potente y reconocida","content":"Aquí tienes las 8 claves que necesitas aplicar para que pases de tener una tienda online del montón a ser una “love brand”.","cta":"Solicita la guía gratis","modal_headline":"Recibe “8 Pasos para convertir tu ecommerce en una Marca potente y reconocida” en tu casilla de correo electrónico."},"copywriting":{"heading":"Guía interactiva: Copywriting para tiendas online","content":"Hemos reunido todos los ingredientes imprescindibles para que mejores la forma en la que te comunicas con tus potenciales clientes y así puedas vender más.","cta":"Solicita la guía gratis","modal_headline":"Recibe la Guía interactiva: Copywriting para tiendas online."},"customer_acquisition":{"heading":"3 formas de atraer más clientes y generar ventas en tu tienda online","content":"A lo largo de esta guía vas a comprender la importancia del SEO, de los beneficios de tener un blog, y cómo hacer un correcto uso de las redes sociales para beneficio de tu negocio online.","cta":"Solicita la guía gratis","modal_headline":"Recibe la guía que incluye las 3 formas de atraer más clientes y generar ventas en tu tienda online."},"customer_service":{"heading":"Los 9 pasos para tener un servicio de atención al cliente inmejorable","content":"Haz que tus clientes se sientan importantes para ti. Si tu atención es impecable, volverán para comprarte. Si recibes un buen trato al comprar y te ayuda a tomar la mejor decisión, serás su tienda favorita.","cta":"Solicita la guía gratis","modal_headline":"Recibe la Guía interactiva con los 9 pasos para tener un servicio de atención al cliente inmejorable."},"email_marketing":{"heading":"10 técnicas infalibles de Email Marketing para incrementar ventas","content":"Aquí tienes varias de las mejores técnicas de Email marketing que funcionan de verdad. \"El dinero está en tu lista\". Una de las mejores estrategias de comunicación es a través del correo electrónico. Es personal e íntimo. 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El Inbound Marketing te puede ayudar ¡y mucho!","cta":"Solicita la guía gratis","modal_headline":"Recibe nuestra \"Guía gratis: 5 formas infalibles para hacer Inbound Marketing en tu ecommerce y atraer nuevos clientes\" en tu casilla de correo electrónico."},"photography":{"heading":"Guía gratis: Cómo tomar fotografías de productos por ti mismo","content":"Aprende gratis a tomar fotografías bonitas de productos y con un presupuesto ajustado con nuestra videoguía completa.","cta":"Solicita la guía gratis","modal_headline":"Recibe nuestra \"Guía para tomar fotografías bonitas de productos por ti mismo\" en tu casilla de correo electrónico."},"productdescriptions":{"heading":"Aprende a escribir descripciones de productos que vendan solas. Sigue estos 9 pasos infalibles.","content":"¿Tus fichas de producto reciben visitas pero nadie las acaba añadiendo a su carrito de la compra? Tenemos la solución. Aquí tienes las últimas técnicas de persuasión para aplicar a tus fichas de producto y conseguir incrementar tus ventas. Comienza hoy mismo y verás la diferencia.","cta":"Quiero obtener la guia gratis","modal_headline":"Recibe en tu correo \"La técnica de los 9 pasos para escribir descripciones que venden solas\""},"seo":{"heading":"Descarga gratis: Lista de verificación para SEO","content":"¿Quieres tener un ranking alto en los resultados de búsqueda? Obtén acceso a nuestra lista de verificación gratis para la optimización de buscadores.","cta":"Obtén las lista de verificación gratis","modal_headline":"Recibe nuestra \"Lista de verificación para SEO\" en tu casilla de correo electrónico. Ingresa abajo tu dirección de correo electrónico."},"shipping":{"heading":"Guía gratis: Preparación y envío de mercadería","content":"Desde decidir cuánto cobrar a tus clientes, a entender sobre seguros y seguimiento de envíos, esta guía completa te acompañará paso a paso durante todo el proceso.","cta":"Obtén ahora la guía gratis","modal_headline":"Recibe nuestra Guía completa de Preparación y envío de mercadería\" directamente en tu casilla de correo electrónico. Ingresa abajo tu correo electrónico."},"social":{"heading":"Guía gratis: Cómo aprovechar las redes sociales para promocionar tus productos y servicios","content":"¿Ya tienes presencia con tu negocio en las principales redes sociales? 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