营销案例-百度营销

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href="/case/huagong/?refer=889">化工能源</a></li> <li class=""><a href="/case/dianzi/?refer=889">电子电工</a></li> <li class=""><a href="/case/zhuangxiu/?refer=889">装修建材</a></li> <li class=""><a href="/case/wuliu/?refer=889">物流运输</a></li> <li class=""><a href="/case/huishou/?refer=889">废旧回收</a></li> </ul> </div>  <div class="main mt_50"> <ul class="flex_bet_center case"> <li> <a href="/case/158.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20241112/e5f4bd42d4d04d1dcd0d2f02c43db5c0.jpg" alt=""> </div> <div class="text"> <p class="one big-title">百度X中国银联：银联62节，AI精准营销赋能“重振引擎”</p> <p class="two one_hidden">中国银联作为全球发卡量最大的组织，发行近80亿张银行卡，遍布中国乃至全球178个国家和地区。在当前户外投放无法精确选点、第三方支付平台占领移动支付市场份额的营销背景下，提振消费信心，精准触达目标用户，进行“重振引擎”助商惠民计划成为银联传播重点。</p> <p class="tag">百度营销|中国银联百度营销</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>+500</span><span class="unit">%</span></p> <p>百度指数</p> </div> <div class="l"> <p class=""><span>800+</span><span class="unit">万</span></p> <p>触达精准用户</p> </div> <div class="l"> <p class=""><span>+1292</span><span class="unit">%</span></p> <p>下载安装检索量</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/157.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20240822/9f48f2900fccbb5fca654c51d3917c74.png" alt=""> </div> <div class="text"> <p class="one big-title">爱采购加油推X青岛吉尔德文家居有限公司 ToB营销新局面</p> <p class="two one_hidden">全域ToB流量布局，深化线上营销策略，实现百度流量场域的全域广告投放。</p> <p class="tag">爱采购推广|爱采购营销案例|房产家居推广</p> <div class="num font-en flex_bet_center" style="display:none;"> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/156.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20240822/fb65a4fb558786e7b09e468b133e3a6d.png" alt=""> </div> <div class="text"> <p class="one big-title">基木鱼多页面分关键词展示内容，精准定位用户，主动引导咨询</p> <p class="two one_hidden">长沙律师行业市场竞争非常激烈，7月份开始整个行业效果变差，客户账号转化量断崖式下降，转化成本翻几倍。</p> <p class="tag">律师推广|律师事务所推广|律师事务所营销案例</p> <div class="num font-en flex_bet_center" style="display:none;"> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/155.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20240822/0faca8da5ff855894a5962f221dbf05c.jpg" alt=""> </div> <div class="text"> <p class="one big-title">品效结合-基木鱼助力机械设备客户实现企效巅峰</p> <p class="two one_hidden">某食品机械公司在使用基木鱼之后，通过账户搭建，买词，落地页优化等方案，控制了线索成本，提高了用户的平均访问时长。</p> <p class="tag">机械设备营销|机械设备推广|机械设备网络推广</p> <div class="num font-en flex_bet_center" style="display:none;"> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/154.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20240822/6bd66c0dac5604531752a4e75820806b.png" alt=""> </div> <div class="text"> <p class="one big-title">飞岳环保净水设备通过企业百家号，实现私域运营新收获</p> <p class="two one_hidden">B2B行业如何实现企业百家号冷启动并收获初步效果。请参考飞跃环保净水设备探索的可复制性强的B2B行业运营玩法。</p> <p class="tag">飞跃环保|飞跃环保营销案例|飞跃环保推广案例</p> <div class="num font-en flex_bet_center" style="display:none;"> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/153.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20240822/a5a945116e65bbe20e96ecf006acadd1.jpg" alt=""> </div> <div class="text"> <p class="one big-title">摩森光电：内容组件突破推广难点，实现降本增效</p> <p class="two one_hidden">摩森光电为机械设备行业，主要集中在搜索推广。</p> <p class="tag">机械设备推广|摩森光电|摩森光电网络营销</p> <div class="num font-en flex_bet_center" style="display:none;"> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/152.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20240822/62c24a78cce986969fe9ef55264299eb.jpg" alt=""> </div> <div class="text"> <p class="one big-title">机械设备公司做基木鱼内容组件优化，有效提升线索量</p> <p class="two one_hidden">鸿治管业通过多渠道整合营销，获取了更多流量。鸿治管业使用基木鱼之后，由于基木鱼内容组件优化落地页质量度，线索量有效稳步上升。解决了优化难，想调整没方向等痛点。</p> <p class="tag">机械设备营销|机械设备推广|鸿治管业</p> <div class="num font-en flex_bet_center" style="display:none;"> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/151.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20240822/ecd9a63ab463bf81a0ea8306796c5532.png" alt=""> </div> <div class="text"> <p class="one big-title">壳牌喜力润滑油X百度营销，开启后市场营销变革新生态</p> <p class="two one_hidden">2020年新能源汽车给消费者带来的驾驶变革、燃油车市场的存量竞争,几乎占据了出行行业一年中的全部焦点。</p> <p class="tag">壳牌|壳牌营销案例|化工能源营销推广</p> <div class="num font-en flex_bet_center" style="display:none;"> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/150.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20240822/9cf9611162241242a10d91dab6c1ca77.jpg" alt=""> </div> <div class="text"> <p class="one big-title">德州仪器x百度：构建德州仪器在百度的知识内容生态</p> <p class="two one_hidden">流量红利渐退，内容营销备受电子电工行业广告主青睐，结合用户在百度上的行为路径及行业常见营销难点，发现电子电工行业在百度布局知识内容链路的重要性。</p> <p class="tag">德州仪器|电子仪器推广|电子电工营销</p> <div class="num font-en flex_bet_center" style="display:none;"> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/149.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20240821/fd17f5803a52a752f0cb6c19727a11ce.png" alt=""> </div> <div class="text"> <p class="one big-title">八方腾泰 | 百度营销数字人助力老板电器全链增长</p> <p class="two one_hidden">八方腾泰 | 数字人助力老板电器全链增长</p> <p class="tag">老板电器|电器营销案例</p> <div class="num font-en flex_bet_center" style="display:none;"> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/148.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20240821/4c5d2d692ff5eec1e289b19623cb8169.jpg" alt=""> </div> <div class="text"> <p class="one big-title">百度 x 中材建科：百度AI效果营销助力中材建科逆势腾飞</p> <p class="two one_hidden">中材建科是湖北本土高新技术企业，传统线下发展模式日趋缓慢，拓展线上获客模式已是大势所趋。作为百度合作的客户之一，百度AI工具为中材建科赋能线上营销，帮助其线索高效获取，线上精准获客，保证拓量和保质的稳步提升，实现客户量级稳步增长</p> <p class="tag">电子电工推广</p> <div class="num font-en flex_bet_center" style="display:none;"> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/147.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20240821/269beedfdf0a5176a662118aad653cdd.png" alt=""> </div> <div class="text"> <p class="one big-title">车辆物流：基木鱼页面优化+爱番番数据管理，实现效果转化闭环</p> <p class="two one_hidden">某物流有限公司是一家集公路运输、仓储配送为一体，跨区域、网络、信息化、智能化现代化、人性化的物流企业。主要以公路运输为主，公司拥有半封闭、全封闭、高栏、敞车等专线运输车型，客户无网络营销经验，无技术团队，在其实体经济已经成熟的情况下，互联网影响力不断扩大。</p> <p class="tag">车辆物流推广</p> <div class="num font-en 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one_hidden">23年汽车行业进入存量时代，随着阿维塔新品车型的推出，其在市场上获取线索的需求也在逐年增长，在此基础上百度［车效通2.0JAl赋能全面升级，配合百度轻舸智能信息流投放，帮助客户精准寻找目标用户，低成本获取高质量线索，实现品牌的全效经营。</p> <p class="tag">汽车营销|AI营销|阿维塔汽车</p> <div class="num font-en flex_bet_center" style="display:none;"> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/144.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20240103/2384c69e4cb0aceef1103dca412ef202.jpg" alt=""> </div> <div class="text"> <p class="one big-title">林肯Z新车数字人AIGC热点营销霸占热搜俘获Z世代</p> <p class="two one_hidden">林肯Z定位智能新生代座驾，但上市后车型辨识度不够，如何再度掀起车型关注热潮，强化车设标签，激发潮流先锋人群的关注和喜爱成为难题。</p> <p class="tag">汽车营销|AIGC营销|数字人营销|林肯Z营销</p> <div class="num font-en flex_bet_center" style="display:none;"> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/143.html?refer=889" target="_blank"> <div class="pic"> <img 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style="display:none;"> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/137.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20231221/88bc52c1167c86ae2960038db371acf8.jpg" alt=""> </div> <div class="text"> <p class="one big-title">醉美茅台·立体创新式全内容营销</p> <p class="two one_hidden">茅台是白酒行业的高端王牌品牌，但竞品林立，为了持续稳固市场地位，茅台希望将集团 “中国茅台香飘世界”的品牌理念与目标人群深度沟通，获得价值观认同。2022年1月“茅台1935”上市，同年7月“茅台冰淇凌”开售面对百花齐放的酒饮行业，茅台不断推陈出型，希望借助新品触达更年轻化的新客户群体。</p> <p class="tag">内容营销|百度营销|茅台营销案例</p> <div class="num font-en flex_bet_center" style="display:none;"> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/136.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20231214/fe8591dce4b6021a01da1dbbdec5af45.jpg" alt=""> </div> <div class="text"> <p class="one big-title">「欢度健康年」王老吉春节整合营销</p> <p class="two one_hidden">春节之际，深耕“吉文化”的王老吉更新#王老吉含金银花，健康过年，喝红罐王老吉#的营销主题，通过返乡回家、除夕团聚、拜年送礼等春节生活场景触达用户，将新的营销主题植入消费者的心中，提升王老吉品牌好感度，助力王老吉成为春节时刻“健康过年”的代名词。</p> <p class="tag">整合营销|王老吉营销|新年营销</p> <div class="num font-en flex_bet_center" style="display:none;"> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/135.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20231214/667aa8a7fd6487fb9424a10902e24b82.jpg" alt=""> </div> <div class="text"> <p class="one big-title">凯迪拉克贴吧游戏圈层精准营销</p> <p class="two one_hidden">凯迪拉克品牌创立120周年的献礼，与米哈游旗下现象级二次元游戏《原神》重磅联动，合作推出CT4和XT4原神联名款车型，希望提升车型在游戏人群的认知。</p> <p class="tag">精准营销|游戏营销|车企营销|凯迪拉克</p> <div class="num font-en flex_bet_center" style="display:none;"> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/134.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20231214/42516c321c663dedc10c83da9e78901a.jpg" alt=""> </div> <div class="text"> <p class="one big-title">「破界」一加手机数字人AIGC新机智能评测</p> <p class="two one_hidden">一加手机AcePro新品上市，为了抢占市场注意力，希望充分利用百度领先AI技术，沟通产品卖点完成用户种草。</p> <p class="tag">一加手机|数字人|aigc营销</p> <div class="num font-en flex_bet_center" style="display:none;"> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/133.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20231205/61af44fd8009b943eaec896c3b1f57c1.jpg" alt=""> </div> <div class="text"> <p class="one big-title">贵州习酒AI智能创新营销</p> <p class="two one_hidden">当行业愈发凸显的马太效应，遇上疫情后复苏的搜索需求，对于习酒如何突围存量市场，差异化竞争凸显在行业内的品牌地位提出挑战。</p> <p class="tag">AI影响|智能营销|AI智能营销</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>4.1</span><span class="unit">亿</span></p> <p>总曝光</p> </div> <div class="l"> <p class=""><span>150</span><span class="unit">万</span></p> <p>视频播放量</p> </div> <div class="l"> <p class=""><span>469</span><span class="unit">%</span></p> <p>指数上涨</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/132.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20230411/a5f43b5780f7f725a1160e1bbbed866c.jpg" alt=""> </div> <div class="text"> <p class="one big-title">比亚迪×百度营销推广案例：超级品牌，超级阵地</p> <p class="two one_hidden">本次案例将围绕比亚迪品牌专区投放，进行多维度品专价值与投放必要性论证。通过四大驱动策略，以及投放前中后的长效运营，有效实现比亚迪全车系超级品专长效运营。</p> <p class="tag">百度推广|百度营销|比亚迪汽车</p> <div class="num font-en flex_bet_center" style="display:none;"> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/131.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20230411/2c23c74ad02b52df3e25abef1254c995.png" alt=""> </div> <div class="text"> <p class="one big-title">一加手机×百度：度晓晓AIGC开创内容营销新模式</p> <p class="two one_hidden">一加Ace系列新品上市，定位游戏手机人群，主打性能；但同期竞品也纷纷发布新品争夺市场份额。通过百度观星盘数据洞察得知，近9成的手机搜索用户具有明确品牌偏好，面对手机行业内卷严重的情况，一加新品发布如何脱颖而出，品效双收？</p> <p class="tag">内容营销|百度推广|一加手机</p> <div class="num font-en flex_bet_center" style="display:none;"> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/130.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20230411/a1878d9b8fe14525c94d6a69dbd1c909.jpg" alt=""> </div> <div class="text"> <p class="one big-title">匠心冀造×百家号：B2B行业内容营销新范式，强势引领冀企出圈</p> <p class="two one_hidden">本案例为河北盘古发起的首个专注于河北制造业的IP“匠心冀造”，以百度平台为基础，以百家号资源为核心，以内容生产为主力，以慢直播为主体，多平台多渠道多维度强势宣发，打造B2B企业影响力。</p> <p class="tag">百度推广|百度营销|获取线索</p> <div class="num font-en flex_bet_center" style="display:none;"> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/129.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20230411/3ee5a1309772fb2c9eb805319631d0f5.jpg" alt=""> </div> <div class="text"> <p class="one big-title">“幸福邯郸欢乐购”百度小程序，撬动邯郸城市消费杠杆28.8倍</p> <p class="two one_hidden">疫情常态，城市经济复苏迎来巨大挑战，河北盘古依托百度APP生态环境，深度结合百度惠生活本地服务场景及百度地图的文旅服务场景，创新打造了一站式政府政策释放、信息分发“惠民直通车”——《幸福邯郸欢乐购》惠民消费小程序平台，将政府消费券刺激市场的杠杆作用倍数放大。</p> <p class="tag">本地推广|百度推广|百度营销|百度开屏广告</p> <div class="num font-en flex_bet_center" style="display:none;"> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/128.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20230411/1ec235c679b8d069fed14f8e3fb415a9.png" alt=""> </div> <div class="text"> <p class="one big-title">百度营销理想生活+，释放生活新想象</p> <p class="two one_hidden">随着消费人群及需求的转变，房产家居品牌商家迫切需要一个解决方案，让企业与意向消费者的需求精准对接，从而让消费者顺利拥抱理想的“家”。在此背景下，打造「百度营销理想生活+」IP，颠覆传统房产家居行业品牌的营销模式，结合当前传播语境以及用户的下单习惯，以强互动设计作为核心点，同时也通过多元内容生态构建，帮助房产家居行业品牌，实现效、品、销的提升。</p> <p class="tag">房产推广|整合营销|百度推广|百度营销</p> <div class="num font-en flex_bet_center" style="display:none;"> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/127.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20230406/f8f6ed6bb08f72b6044a53263a769251.png" alt=""> </div> <div class="text"> <p class="one big-title">吉米×百度：打通电商链路，实现全链营销</p> <p class="two one_hidden">通过电商节点营销、全链路内容优化，在整体的转化链路中多个环节进行引导刺激，促进用户决策达成下单成交，同时吉米品牌和口碑优势也促成客户的复购行为，从而带动账户消费和ROI的双重提升。</p> <p class="tag">化妆品营销|百度推广|百度营销</p> <div class="num font-en flex_bet_center" style="display:none;"> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/125.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20230406/13cf342572d072b7d8a3ee545b57f4a2.jpg" alt=""> </div> <div class="text"> <p class="one big-title">垚美软瓷×百度：精准拓客新打法，流量分层再营销</p> <p class="two one_hidden">垚美软瓷与百度合作近8年，目前企业发展良好，需要大批量的客户入驻，提升企业效益，目前获客成本提升，消费停滞不前，为稳步提升消费，增加有效投产比，多次采用不同优化方法论，在21年的7-9月终于找出适合的优化方法，提升有效线索质量。</p> <p class="tag">百度推广|百度营销|家居营销|开屏广告</p> <div class="num font-en flex_bet_center" style="display:none;"> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/124.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20230404/3574b694e6719d6faa9f225856e454f7.png" alt=""> </div> <div class="text"> <p class="one big-title">vivo×百度：数字藏品创新智能营销</p> <p class="two one_hidden">本次营销百度独家承办vivo数字藏品创新事件活动，整合了百度搜索推荐双场景和多元化产品，以数字藏品为创意主线串联用户认知-认同-认购全链路，为vivo品牌带来超强曝光，快速打开Z世代对品牌的认知，提升了品牌知名度、美誉度，实现品效合一！成为手机行业首个数字藏品showcase。</p> <p class="tag">vivo|百度推广|百度营销|数字藏品</p> <div class="num font-en flex_bet_center" style="display:none;"> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/123.html?refer=889" target="_blank"> <div class="pic"> <img 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</div> </a> </li> <li> <a href="/case/121.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20230404/bc72868c90c8934aec6d82b7af625a77.png" alt=""> </div> <div class="text"> <p class="one big-title">与顶流同在——咪咕视频 X 百度体育赛事营销</p> <p class="two one_hidden">在夏季冬季奥运营销期间，咪咕视频基于百度营销海量用户数据洞察，聚焦用户群体对于热点搜索、知识获取等奥运内容的需求，运用百度丰富的知识体系和高匹配度的媒体属性，精准定位体育人群，帮助咪咕借助奥运热潮进行引流，最终实现品效合一。</p> <p class="tag">咪咕视频|百度体育赛事</p> <div class="num font-en flex_bet_center" style="display:none;"> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/120.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20230330/7f4449bf384600e2842e095e53f057fc.jpg" alt=""> </div> <div class="text"> <p class="one big-title">百度营销职场梦想季，解锁超A职场力</p> <p class="two one_hidden">招聘行业的困境往往是企业主“招不到合适的人”，求职者“找不到合适的工作”，角色和信息上的错位使得二者很难找到一个有效沟通的平台与机制。 “职场梦想季”深耕招聘行业，创新建立了深沟通、强互动、双向精准的沟通机制，通过行业上下游联动模式，以直播互动为核心，为求职者与企业主创造了高效的互动界面，在助力求职者获得心动的offer的同时，有效缩短企业触达用户的路径，助力招聘行业开启营销新思路。</p> <p class="tag">整合营销|商务服务</p> <div class="num font-en flex_bet_center" style="display:none;"> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/119.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20230330/526b6fb40d0f56bb2cd54548382d1156.jpg" alt=""> </div> <div class="text"> <p class="one big-title">金地新家入驻本地会员，线索量提升至3倍</p> <p class="two one_hidden">家装广告客户入驻本地生活会员，百度渠道周线索量提升3倍，有效线索成本下降60%。</p> <p class="tag">基木鱼|本地推广|家居推广</p> <div class="num font-en flex_bet_center" style="display:none;"> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/118.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20230330/4e50212084cb3c3036393790490504aa.jpg" alt=""> </div> <div class="text"> <p class="one big-title">华然装饰集团入驻本地会员提升线索量</p> <p class="two one_hidden">地方头部家装品牌客户，合作本地会员后，通过集中入驻+店铺装修+精细化店铺运营，入驻两周后使百度渠道线索量翻番。</p> <p class="tag">基木鱼推广|本地推广|家居推广</p> <div class="num font-en flex_bet_center" style="display:none;"> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/117.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20230330/e8b649a6adc6ca4fc7966d0ae8167342.png" alt=""> </div> <div class="text"> <p class="one big-title">「新的」果汁 x 度星选：话题引爆热议，助力品牌火出圈！</p> <p class="two one_hidden">「新的」与度星选于2021年12月展开话题营销合作，搭载百度营销平台，以达人定制话题、直播等形式，在2022年来临之际向消费者传达#新的一年立个flag#品牌愿景。</p> <p class="tag">快消品营销|内容营销|度星选</p> <div class="num font-en flex_bet_center" style="display:none;"> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/116.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20230330/2a3929fbd46cc822a121e5a989500a33.png" alt=""> </div> <div class="text"> <p class="one big-title">郑州24小时跨年——网信郑州一场直播看尽城市古今</p> <p class="two one_hidden">以24小时城市直播串联郑州的时间和空间视角，创新城市宣传角度；携手电视台首次尝试大型城市综艺直播，强化对郑州的认知和市民城市情感；整合全网内容生态和流量资源，最大化郑州城市活动传播声量。</p> <p class="tag">内容营销|度星选|社会公共</p> <div class="num font-en flex_bet_center" style="display:none;"> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/115.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20230330/e1131d7798f88932c2249c86cfc91d79.jpg" alt=""> </div> <div class="text"> <p class="one big-title">妈妈网孕育×百度：品牌内容全域营销，多维度精准触达母婴人群</p> <p class="two one_hidden">本次营销通过线上线下全域内容营销，以图文、视频、小度智能唤醒等多形式多渠道的用户互动，精准对焦用户需求和场景，为妈妈网孕育品牌带来超强曝光，快速打开用户对品牌的认知，提升了品牌知名度和美誉度。</p> <p class="tag">内容营销|母婴营销</p> <div class="num font-en flex_bet_center" style="display:none;"> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/114.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20230330/6f4b69ee08956a67d556093b56b1b380.png" alt=""> </div> <div class="text"> <p class="one big-title">内容营销 · 微纪录视角，塑造“宝藏恩施”现象级品牌形象</p> <p class="two one_hidden">恩施文旅局携手百度，瞄准恩施非遗文化，坚持传承弘扬城市优秀传统文化，确定立足非遗文化进行营销传播。以微纪录的拍摄手法打造全新栏目“宝藏恩施”，以深耕城市文化带动城市经济发展。项目历经文化挖掘、内容共创、媒体布局，通过全媒体造势发声+KOL内容助推+品牌力高效引爆的递进式策略打法，在20天时间内宣推总计传播达6730万+，更深程度扩大了品牌影响力。</p> <p class="tag">内容营销</p> <div class="num font-en flex_bet_center" style="display:none;"> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/113.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20230330/788be506a4cb96f6499c32e3dd7784af.png" alt=""> </div> <div class="text"> <p class="one big-title">八马茶业：中国传统茶文化复“新”</p> <p class="two one_hidden">近几年随茶饮市场的年轻化趋势，八马茶业一直致力于通过创新方式来推动茶文化“出圈”。随着Z时代在茶饮市场逐渐成为主力军，各大饮料巨头加入瓜分传统茶企市场，新旧碰撞的茶江湖，八马茶业需抓住年轻市场，焕新品牌年轻力。此次联合百度共同打造基于搜索场景下的品牌内容营销，通过好看视频、度星选征文+话题的多样化合作形式，深度传递八马品牌价值，通过更加社交化的场景化营销，成功走进年轻消费市场，引发全民喝茶热潮。</p> <p class="tag">餐饮营销|内容营销|度星选</p> <div class="num font-en flex_bet_center" style="display:none;"> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/112.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20230330/f679246a5639c5d11272bf5ec0eaf102.png" alt=""> </div> <div class="text"> <p class="one big-title">梦之蓝M6+ x 百度：梦之蓝M6+迎新春送祝福创意营销</p> <p class="two one_hidden">梦之蓝M6+与百度强强联动，结合百度搜索的强入口，以春晚/春节祝福的强切入点，加入朱亚文明星的元素，使得本次春节营销充满新意。以百度技术为基底，实现了线上线下联通，并打通了线上全域流量，达到强营销曝光的作用。同时运用了百度AI语音合成的技术，实现了千人千面的祝福语音订制，引发圈层裂变，助力品牌传播。</p> <p class="tag">品牌营销|梦之蓝|快消品营销</p> <div class="num font-en flex_bet_center" style="display:none;"> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/111.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20230330/bd245ea49a02c4a7ac0937f35f765ef8.jpg" alt=""> </div> <div class="text"> <p class="one big-title">鲜活·穿越无人之境丨悦鲜活入驻百度希壤，打造元宇宙第一鲜牛奶</p> <p class="two one_hidden">“希壤”是2021年百度AI开发者大会上发布的元宇宙产品，是一个平行于物理世界的沉浸式虚拟空间。</p> <p class="tag">元宇宙|整合营销|快消品</p> <div class="num font-en flex_bet_center" style="display:none;"> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/110.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20230330/9557c712fd85872b0cb9f2fc4c5f03bc.png" alt=""> </div> <div class="text"> <p class="one big-title">探索新域·纵情奔腾：一汽奔腾B70S元宇宙新车上市发布</p> <p class="two one_hidden">一汽旗下自主品牌奔腾打破了传统新车上市固定模式，在百度希壤元宇宙平台发布首款战略新车——奔腾B70S。此次发布会，是一汽奔腾持续建立和加深品牌年轻化标签，深化年轻圈层认知，链接“新升代”族群的创新尝试。作为首个在希壤元宇宙平台打造新车发布会的汽车品牌，一汽奔腾正式解锁了新车发布的全新营销场景。</p> <p class="tag">品牌营销|汽车营销|整合营销</p> <div class="num font-en flex_bet_center" style="display:none;"> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/109.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20230330/6ff36ddce20eabe2d0c7c557b88d49f5.jpg" alt=""> </div> <div class="text"> <p class="one big-title">smart × 百度：AI音乐共创计划《无你不明天》</p> <p class="two one_hidden">smart打造AI音乐共创计划，百度营销作为AI共创伙伴，利用音频识别、深度学习等技术，将万份网友提交的音乐素材融合在一起，借助AI技术共创品牌歌曲，为品牌打造无限科技感。</p> <p class="tag">品牌营销|汽车营销</p> <div class="num font-en flex_bet_center" style="display:none;"> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/107.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220707/2d8d1cdd72f410b37e8483732a22e787.png" alt=""> </div> <div class="text"> <p class="one big-title">vivo × 百度：AI 语音开创 vivo 明星营销新模式</p> <p class="two one_hidden">vivo联合百度营销打造全网首个独家定制听觉交互，最大化借用刘昊然明星权益调动粉丝，以超级品牌日人格化连接用户引爆新机发布会、AI语音技术满足粉丝“跟偶像对话”的心愿，精准营销，实现品效合一，产生Social Buzz！</p> <p class="tag">vivo|百度ai</p> <div class="num font-en flex_bet_center" style="display:none;"> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/105.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220516/e566047549b78abe56e01279f8198fad.png" alt=""> </div> <div class="text"> <p class="one big-title">月子中心显著提升表单线索转化！揭秘玺玥母婴的本地营销之道</p> <p class="two one_hidden">玺玥精致月子会所是厦门玺玥母婴护理服务有限公司旗下品牌，成立于2013年，是集专业母婴护理、调理、科学营养膳食、婴幼儿智力开发、产后康复等业务于一体的综合专业母婴健康护理机构。</p> <p class="tag">月子中心推广|玺玥母婴|月子中心</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>+147%</span><span class="unit"></span></p> <p>点击率</p> </div> <div class="l"> <p class=""><span>+120%</span><span class="unit"></span></p> <p>整体转化率</p> </div> <div class="l"> <p class=""><span>+130%</span><span class="unit"></span></p> <p>表单转化率</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/104.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220802/038953d479b75425efd46504116a8c30.png" alt=""> </div> <div class="text"> <p class="one big-title">魔爪×百度：无时无刻，一步充能</p> <p class="two one_hidden">在功能饮料飞速发展的中国，前有先驱品牌红牛，后有强势崛起的本土劲旅-东鹏特饮和乐虎，又有新进品牌外星人和战马，已经形成了白热化的竞争局面，众多营销场景已经被各大品牌盘踞。功能饮料因为其功能性的特点，受限于饮用场景，常规的营销无法深入实际的饮用场景，沟通营销难。</p> <p class="tag">魔爪|功能饮料推广</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>1.5亿+</span><span class="unit"></span></p> <p>总曝光量</p> </div> <div class="l"> <p class=""><span>+66%</span><span class="unit"></span></p> <p>品牌相关搜索</p> </div> <div class="l"> <p class=""><span>2400万</span><span class="unit"></span></p> <p>语音导航PV</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/103.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220801/df0756e5f6e4b354329fa501ed4e74fe.jpg" alt=""> </div> <div class="text"> <p class="one big-title">别克×百度： “勇敢闯花路昂科威S开好每一程”地图创新案例</p> <p class="two one_hidden">目前合资车企受到上下游的产品挤压，核心车型销量不再强势。别克正经历产品转型，在年末车型改款时，如何提升产品美誉度，最终拉动销量，成为别克昂科威S面临的挑战。</p> <p class="tag">别克汽车推广|昂科威</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>4亿+</span><span class="unit"></span></p> <p>总曝光量</p> </div> <div class="l"> <p class=""><span>658万+</span><span class="unit"></span></p> <p>活动参与人次</p> </div> <div class="l"> <p class=""><span>+97%</span><span class="unit"></span></p> <p>核心词词频热度</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/102.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220801/ecb31d9a399934eda326ec8a43aaf3d4.jpg" alt=""> </div> <div class="text"> <p class="one big-title">雅诗兰黛虚拟试妆，让用户消费决策更轻松</p> <p class="two one_hidden">通常用户种草美妆产品，还需看KOL、看测评，做一番功课才能确认产品是否适合自己，雅诗兰黛为打造品牌特色化借助百度开创虚拟试妆智能服务入口，凭借借助百度图像识别能力，雅诗兰黛大大缩短了用户决策路径，承接接近线下试妆的体验，同时配合后端转化链路，让用户轻松做出消费决策。</p> <p class="tag">雅诗兰黛|化妆品推广</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>50万+</span><span class="unit"></span></p> <p>总互动次数</p> </div> <div class="l"> <p class=""><span>22次</span><span class="unit"></span></p> <p>人均互动次数</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/101.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220728/d3c44f074962eded0889cd0f8cc30e1c.png" alt=""> </div> <div class="text"> <p class="one big-title">揭秘啄木鸟成本大降、订单量暴涨的本地营销之道</p> <p class="two one_hidden">“啄木鸟家庭维修”创立于1995年，是重庆啄木鸟网络科技有限公司旗下品牌。“啄木鸟”在全国拥有3000+家的线下门店，覆盖2200+个城市及区域，并且配备100000+名维修工程师。基于强大的本地线下基础，“啄木鸟”能够为周边消费者提供95个品类的专业维修服务。</p> <p class="tag">家庭装修|家庭装修推广</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>+109%</span><span class="unit"></span></p> <p>点击率</p> </div> <div class="l"> <p class=""><span>+61%</span><span class="unit"></span></p> <p>转化率</p> </div> <div class="l"> <p class=""><span>-48%</span><span class="unit"></span></p> <p>线索转化成本</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/100.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220728/2b3dcda588e751db94ca88d5e707cdf9.jpg" alt=""> </div> <div class="text"> <p class="one big-title">oCPX+基木鱼支付，解决数据回传，实现季度业绩增收</p> <p class="two one_hidden">麦凯莱具有较强的公司实力，涉及品类300+，包括美妆护肤、特效化妆品、家清日化品。但导流至电商平台APP后发现转化不理想，想尝试在百度端内在线支付，提升转化，期望基木鱼能解决数据回传和链路问题。</p> <p class="tag">麦凯莱|化妆品营销|化妆品推广</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>+3000%</span><span class="unit"></span></p> <p>消费</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/99.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220721/c93ec2b72c62664298f42058f5993fa0.jpg" alt=""> </div> <div class="text"> <p class="one big-title">民以食为天，基木鱼助力小吃培训客户降本提量</p> <p class="two one_hidden">小吃行业投资成本低、资金流动快、营业利润高且回本周期短，但整体经营模式缺乏创新，故衍生了拥有着庞大消费需求，但竞争激烈的小吃培训行业，如何披露自身培训优势，如何快速获取优质线索，则成了福满园自身的痛点。</p> <p class="tag">福满园|小吃推广|天津小吃推广</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>-35%</span><span class="unit"></span></p> <p>线索成本</p> </div> <div class="l"> <p class=""><span>+63%</span><span class="unit"></span></p> <p>线索量</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/98.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220721/60d67fb2d4823bd56d58ab01159ecbab.jpg" alt=""> </div> <div class="text"> <p class="one big-title">基木鱼+oCPC，双效护航客户效果，消费翻番</p> <p class="two one_hidden">客户主营业务是冷藏车售卖业务，整个推广行业冷藏车竞争饱和度较高，所处地域同行厂家较多、竞争大，加上近期无效线索多，转化成本高，投放效果日渐下滑。</p> <p class="tag">基木鱼|机械设备推广|冷藏车推广</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>76%</span><span class="unit"></span></p> <p>消费提升</p> </div> <div class="l"> <p class=""><span>73.82%</span><span class="unit"></span></p> <p>成本下降</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/97.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220718/7d637efc1e54d09bcbdf8eadb05a3785.jpeg" alt=""> </div> <div class="text"> <p class="one big-title">突破招生难题，获取精准线索！揭秘新科教育的本地营销方法论</p> <p class="two one_hidden">苏州华源教育服务咨询有限公司(简称“新科教育”)，创立于2005年，是苏州地区规模较大的综合性教育产品服务商，拥有6大课程体系、40余所分校，遍布苏沪皖等地。</p> <p class="tag">新科教育|教育培训营销推广</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>+73%</span><span class="unit"></span></p> <p>点击率</p> </div> <div class="l"> <p class=""><span>-15%</span><span class="unit"></span></p> <p>转化成本</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/96.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220718/8b556ef805fc6669033036fa0e340b40.png" alt=""> </div> <div class="text"> <p class="one big-title">提效降本获取优质招生线索！揭秘艺上美容美发学校的本地营销之道</p> <p class="two one_hidden">艺上(苏州市艺上美容美发职业培训学校)是以美容培训、化妆培训、美甲培训、摄影培训、美发培训等业务为主的职业类培训学校，主要在苏州和上海两地开办校区和招收学生。</p> <p class="tag">艺上美容美发学校|美容美发推广</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>+50%</span><span class="unit"></span></p> <p>点击率</p> </div> <div class="l"> <p class=""><span>-24%</span><span class="unit"></span></p> <p>转化成本</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/95.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220715/a866f490dd84ec684af8169aa3276d57.png" alt=""> </div> <div class="text"> <p class="one big-title">锁定门店周边人群，强效降低转化成本！秦汉胡同本地推广投放全案</p> <p class="two one_hidden">秦汉胡同国学自2002年建立机构，至今逾十九个春秋，是一家以弘扬中国传统文化为己任，提供国学、书法、篆刻、国画、围棋、古筝、古琴、茶艺、笛箫、二胡、葫芦丝、琵琶等传统文化课程导学的综合性传统文化研究机构依托拥有全球化兼容并蓄的开放价值观，向全世界传播分享中华文化。</p> <p class="tag">秦汉胡同|教育培训推广</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>+13%</span><span class="unit"></span></p> <p>点击率</p> </div> <div class="l"> <p class=""><span>+160%</span><span class="unit"></span></p> <p>转化率</p> </div> <div class="l"> <p class=""><span>-22%</span><span class="unit"></span></p> <p>转化成本</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/94.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220715/dbc91908a1840e8b7b19d22fc11f18be.png" alt=""> </div> <div class="text"> <p class="one big-title">魄力体育 x 观星盘：合理产品搭配，实现精准营销</p> <p class="two one_hidden">魄力体育是贵州本土健身器材零售企业，因品牌缺乏曝光度及认知度，导致线上拓量难;同时，受疫情影响，居家健身逐渐兴起，家庭健身器材需求上涨，抓住新的需求点，拓展优质客源。</p> <p class="tag">健身器材推广|魄力体育</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>+20%</span><span class="unit"></span></p> <p>转化率</p> </div> <div class="l"> <p class=""><span>-12%</span><span class="unit"></span></p> <p> 平均点击价格</p> </div> <div class="l"> <p class=""><span>+19%</span><span class="unit"></span></p> <p>点击率</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/92.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20211209/f0a07474f8bab4787c3f9a2eb904cc84.png" alt=""> </div> <div class="text"> <p class="one big-title">天琥 × 百度：优化基木鱼页面，助力转化提升</p> <p class="two one_hidden">2015-2019年期间，中国职业培训市场规模整体呈快速上升趋势，截至2021年5月底，存续职业培训机构数量达164678家。培训机构数量的快速增长，导致市场竞争力不断上升。2020年职业培训行业受疫情影响市场规模出现大幅下降。但随着疫情的控制，2021年职业培训市场将持续发展。</p> <p class="tag">基木鱼|天琥|教育行业培训推广</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>-16%</span><span class="unit"></span></p> <p>转化成本</p> </div> <div class="l"> <p class=""><span>+130%</span><span class="unit"></span></p> <p>消费</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/91.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220711/39c201657d0e11ad1493b9c21cf94118.png" alt=""> </div> <div class="text"> <p class="one big-title">提升律所曝光、降低线索成本！君申律师事务所借力本地推广获客</p> <p class="two one_hidden">天津君申律师事务所成立于2016年1月，是天津市自收自支、自负盈亏的合伙制律师事务所，也是一家具有丰富司法实践经验的综合性律师服务机构。天津君申律师事务所在百度投放的业务主要包括：刑事辩护、离婚诉讼、离婚财产分割、离婚房产争议、子女抚养、离婚后财产争议等。</p> <p class="tag">律师推广|君申律师事务所</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>1.5万+</span><span class="unit"></span></p> <p>广告曝光</p> </div> <div class="l"> <p class=""><span>+24%</span><span class="unit"></span></p> <p>获客成本</p> </div> <div class="l"> <p class=""><span>+150%</span><span class="unit"></span></p> <p>预算提升</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/90.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220711/18411744488881e5ab40ee4b4d6464c6.png" alt=""> </div> <div class="text"> <p class="one big-title">扩大品牌曝光、获取精准线索！郑州金融岛投放本地推广实现双赢</p> <p class="two one_hidden">郑州金融岛项目定位为“中原经济区的金融中心”。金融岛建成后，将是河南乃至中原经济区唯一的金融名片，代表着中原经济区金融领域的最高形象，承担着中部崛起的重任，是郑州成为“国家中心城市”、“内陆开放型经济高地”的重要支点。</p> <p class="tag">本地推广|郑州金融岛</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>+80%</span><span class="unit"></span></p> <p>搜索点击率</p> </div> <div class="l"> <p class=""><span>-60%</span><span class="unit"></span></p> <p>转化成本</p> </div> <div class="l"> <p class=""><span>+40%</span><span class="unit"></span></p> <p>线索有效性</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/88.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220706/de3a69e497f5e664679547e80d654d7d.png" alt=""> </div> <div class="text"> <p class="one big-title">麦吉丽 × 百度：国货新势力品牌新实力</p> <p class="two one_hidden">在国货升级、国人自信、民族骄傲的时代背景下，“国潮”孕育而生。对于国货品牌麦吉丽而言，抓住国潮有助于拉近和消费者距离，提升品牌好感度，深化品牌认可度，综合提升品牌软实力。</p> <p class="tag">国货|麦吉丽</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>1.34亿+</span><span class="unit"></span></p> <p>总曝光量</p> </div> <div class="l"> <p class=""><span>×136倍</span><span class="unit"></span></p> <p>品牌资讯指数</p> </div> <div class="l"> <p class=""><span>1149篇</span><span class="unit"></span></p> <p>品牌内容共创</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/87.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220706/4fcaf73d16f56c868d41033b886ea07f.png" alt=""> </div> <div class="text"> <p class="one big-title">理想汽车百度营销案例：春秋发布会打造超级幸福首发日</p> <p class="two one_hidden">与快消品不同，汽车与用户之间的陪伴周期更长，营销诉求也更为多维;理想汽车作为中国造车新势力的代表企业，近两年发展迅速，旗下核心车型理想ONE在21年迎来换代重大革新。</p> <p class="tag">理想汽车|汽车发布会</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>1亿+</span><span class="unit"></span></p> <p>总曝光量</p> </div> <div class="l"> <p class=""><span>+3863%</span><span class="unit"></span></p> <p>关键词指数环比</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/86.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220705/f2b36069f1230520bd619b53eab54229.png" alt=""> </div> <div class="text"> <p class="one big-title">小得盈满：度小满让每个梦想“有些钱花”</p> <p class="two one_hidden">网贷行业发生变局，大量网贷机构出局,网贷负面信息不断。信贷用户在产生需求后，对平台选择缺乏信心，尤其在最终转化环节犹豫不决，除了利息、额度等，用户更关注口碑，用户需求的进一步分散，导致行业风险防控压力增大。</p> <p class="tag">度小满|小得盈满</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>3100万+</span><span class="unit"></span></p> <p>总曝光量</p> </div> <div class="l"> <p class=""><span>1400+</span><span class="unit"></span></p> <p>首次申请</p> </div> <div class="l"> <p class=""><span>600+</span><span class="unit"></span></p> <p>首次授信</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/85.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220705/3bb7d51b8a6acd2b84475a4d24d76356.png" alt=""> </div> <div class="text"> <p class="one big-title">一汽奔腾：搭载百度车效通oCPC，低成本获取销量新增长</p> <p class="two one_hidden">针对一汽奔腾客户高效率、低成本的营销投放需求，通过车效通(搜索推广+oCPC+基木鱼)模式分账户进行投放，车效通模式是汽车行业获客转化重要营销手段之一。</p> <p class="tag">一汽奔腾|车效通|oCPC|低成本获客</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>-67%</span><span class="unit"></span></p> <p>线索成本</p> </div> <div class="l"> <p class=""><span>+13%</span><span class="unit"></span></p> <p>点击率</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/84.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220701/b335fc27edd82e874a6d9301255fd3b6.jpg" alt=""> </div> <div class="text"> <p class="one big-title">丰力重工—品效合一促进机械设备行业营销</p> <p class="two one_hidden">当地市场中，同行业企业较多，市场竞争十分激烈。同行业企业的获客模式均为互联网线上营销，该行业企业广泛尝试各类互联网广告继续营销，且对于广告展现时长，展现样式十分关注。山东丰力基于同行业互联网流量的争夺的前提下，要求在稳定现有推广转化效果的前提下，广泛拓展流量，增加广告及品牌展现。基于客户的推广诉求为客户策划了品效合一的营销方案。</p> <p class="tag">机械设备营销|丰力重工</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>+139%</span><span class="unit"></span></p> <p>广告曝光量</p> </div> <div class="l"> <p class=""><span>+15%</span><span class="unit"></span></p> <p>点击量</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/81.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220526/4035d324e317301b2320ad0dc8fa3929.jpg" alt=""> </div> <div class="text"> <p class="one big-title">智博教育百度营销推广案例：打造专升本流量新生态</p> <p class="two one_hidden">通过深度洞察专升本及教育行业目标人群，定制整合营销投放策略。通过品牌专区，品牌丝路，搜索推广等展示类广告的组合投放，树立智博教育行业标杆形象；百度百科、知道、贴吧等展示效果类布局知识全链路，从认知、认识、认可到报名，深度影响在校学生选择决策。品牌重塑加全量矩阵，深度触达智博教育客群，实现全方位、立体化曝光。</p> <p class="tag">智博教育|教育行业推广</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>210%</span><span class="unit"></span></p> <p>曝光提升</p> </div> <div class="l"> <p class=""><span>157%</span><span class="unit"></span></p> <p>搜索提升</p> </div> <div class="l"> <p class=""><span>32.3%</span><span class="unit"></span></p> <p>成本降低</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/80.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220526/6ef7937dc917717c70f95fad216b335b.png" alt=""> </div> <div class="text"> <p class="one big-title">了不起的河南制造：让一个行业成为一代人的骄傲</p> <p class="two one_hidden">品牌需求：高服是一家扎根于河南，同时也凭着实力走出河南，走向世界的机械企业。2020年，高服完成了智能化制造转型，这一重大转变，推动高服的品牌实力有了质的飞跃。</p> <p class="tag">河南制造|河南机械设备推广</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>5000万</span><span class="unit"></span></p> <p>整体曝光</p> </div> <div class="l"> <p class=""><span>23%+</span><span class="unit"></span></p> <p>转化率</p> </div> <div class="l"> <p class=""><span>25%</span><span class="unit"></span></p> <p>转化成本</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/79.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220519/c9355b22776ff107b0e0a61917a60d19.png" alt=""> </div> <div class="text"> <p class="one big-title">观星盘助力何氏眼科“明决策”“赢用户”“知长短”</p> <p class="two one_hidden">以观星盘的百度大数据洞察为基础，确定年度“营销策略”，并通过“营销策略”去思考“传播策略”，即传播内容，最后结合观星盘的人群投放功能与价值形成“媒介投放策略”</p> <p class="tag">观星盘|眼科推广|眼科营销</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>达1亿</span><span class="unit"></span></p> <p>总曝光</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/78.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220519/2857cfa281169e11b14fc2f9b02a3065.png" alt=""> </div> <div class="text"> <p class="one big-title">汤火功夫 x 观星盘：巧用产品搭配，小预算撬动大效果</p> <p class="two one_hidden">汤火功夫是一家致力于引领健康时尚麻辣烫创新概念的餐饮品牌，主打健康骨汤汤底，可以喝汤的麻辣烫。</p> <p class="tag">汤火功夫|餐饮行业推广</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>1.6万</span><span class="unit"></span></p> <p>总展现</p> </div> <div class="l"> <p class=""><span>品牌检索量</span><span class="unit"></span></p> <p>品牌检索量</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/77.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220519/68196e989d4166e3b8005e94b83114ce.png" alt=""> </div> <div class="text"> <p class="one big-title">观星盘助力儿童加盟行业客户精准营销效果翻倍</p> <p class="two one_hidden">如今，随着儿童乐园在国内知名度的提高，选择儿童乐园创业俨然成为一种趋势。百度客户在信息流广告投放中面对复杂多变的市场需求，儿童乐园招商加盟市场环境竞争大，流量遇到瓶颈期，线索总数量不稳定，转化成本忽高忽低，难以达到预期。此案例从聚焦儿童乐园市场分析，确定营销目标，运用观星盘行业洞察，精准触达用户，找到对人，帮助客户推广扩量增效</p> <p class="tag">儿童加盟推广|加盟行业推广</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>31%</span><span class="unit"></span></p> <p>线索转化率</p> </div> <div class="l"> <p class=""><span>4.56%</span><span class="unit"></span></p> <p>点击率</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/76.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220519/63169094d504b5df09152aa6261f7646.png" alt=""> </div> <div class="text"> <p class="one big-title">康巴赫 x 观星盘百度推广案例：树立品牌新形象塑造良好口碑</p> <p class="two one_hidden">近年来康巴赫凭借着产品品类的创新、渠道创新、品牌营销精准定位，成为了搅动锅具市场的行业黑马。</p> <p class="tag">康巴赫|锅具推广</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>+2500%</span><span class="unit"></span></p> <p>品牌日均消费</p> </div> <div class="l"> <p class=""><span>+94%</span><span class="unit"></span></p> <p>品牌搜索指数</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/75.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220519/d5d9089ab79bf57a6ec6b2dc2aba2d0b.png" alt=""> </div> <div class="text"> <p class="one big-title">小客户玩转线索提升之道，好快搬家本地推广案例</p> <p class="two one_hidden">好快搬家服务部位于安徽省淮南市，主营业务为本地上门搬家运输服务，其目标用户群体关注服务口碑和价格。</p> <p class="tag">好快搬家|搬家公司推广</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>+222%</span><span class="unit"></span></p> <p>消费</p> </div> <div class="l"> <p class=""><span>+106%</span><span class="unit"></span></p> <p>电话转化率</p> </div> <div class="l"> <p class=""><span> +205%</span><span class="unit"></span></p> <p>表单转化率</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/74.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220516/e566047549b78abe56e01279f8198fad.png" alt=""> </div> <div class="text"> <p class="one big-title">月子会所中心如何做网络推广？玺玥母婴公司百度推广案例</p> <p class="two one_hidden">玺玥精致月子会所是厦门玺玥母婴护理服务有限公司旗下品牌，成立于2013年，是集专业母婴护理、调理、科学营养膳食、婴幼儿智力开发、产后康复等业务于一体的综合专业母婴健康护理机构。</p> <p class="tag">月子中心推广|母婴公司百度推广</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>+147%</span><span class="unit"></span></p> <p>点击率</p> </div> <div class="l"> <p class=""><span>+120%</span><span class="unit"></span></p> <p>整体转化率</p> </div> <div class="l"> <p class=""><span>+130%</span><span class="unit"></span></p> <p>表单转化率</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/73.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220516/5c65ba307f807b7ddf6e649f820f0f11.png" alt=""> </div> <div class="text"> <p class="one big-title">童程童美借力百度本地推广，优化招生流程案例</p> <p class="two one_hidden">童程童美是美国纳斯达克上市公司达内教育集团旗下少儿编程品牌，专注3-18岁青少儿编程教育的品牌。</p> <p class="tag">童程童美|招生推广</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>+72%</span><span class="unit"></span></p> <p>点击率</p> </div> <div class="l"> <p class=""><span>+17%</span><span class="unit"></span></p> <p>转化率</p> </div> <div class="l"> <p class=""><span>-65%</span><span class="unit"></span></p> <p>转化成本</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/72.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220512/0762e1229956ca11b00914b65b28c099.png" alt=""> </div> <div class="text"> <p class="one big-title">提升点击转化，优化投放效益！鑫诚黄金回收本地推广方法总结</p> <p class="two one_hidden">鑫诚黄金回收主营业务为黄金、奢侈品回收，目标顾客人群特征是关注店家口碑、回收价格。</p> <p class="tag">鑫诚黄金推广</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>+204%</span><span class="unit"></span></p> <p>点击率</p> </div> <div class="l"> <p class=""><span>+32%</span><span class="unit"></span></p> <p>转化率</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/71.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220216/f7e8c056885b003d98bfc0e808dbf900.png" alt=""> </div> <div class="text"> <p class="one big-title">揭秘首华律师快速降本增量的本地营销之道</p> <p class="two one_hidden">吉林首华律师事务所建于2013年，是一家全国性综合法律服务机构。现已成为省内乃至于国内硬件建设较好、实力较强的律师执业机构。</p> <p class="tag">律师推广</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>+5.81%</span><span class="unit"></span></p> <p>点击率</p> </div> <div class="l"> <p class=""><span>+38.75%</span><span class="unit"></span></p> <p>线索量</p> </div> <div class="l"> <p class=""><span>-28.63%</span><span class="unit"></span></p> <p>线索成本</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/70.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220512/c7de830ed83e54e8f61c89fab75c8cca.png" alt=""> </div> <div class="text"> <p class="one big-title">聚通装潢 X 本地推广：突破账户拓量难题，提升点击与转化</p> <p class="two one_hidden">上海聚通装饰集团有限公司创立于1994年，扎根上海，专注家装行业26年，是由住建部颁发的设计甲级，施工壹级资质企业。是上海地区家装行业头部客户，与百度合作超过5年，十分熟悉媒体规则。</p> <p class="tag">聚通装潢</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>+85%</span><span class="unit"></span></p> <p>点击率</p> </div> <div class="l"> <p class=""><span>+67%</span><span class="unit"></span></p> <p>转化率</p> </div> <div class="l"> <p class=""><span>-10%</span><span class="unit"></span></p> <p>转化成本</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/69.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220505/99a2673a1e5f23c76af0b59606d9b282.png" alt=""> </div> <div class="text"> <p class="one big-title">装修装潢公司怎么做营销推广？佳园装潢本地百度营销推广案例</p> <p class="two one_hidden">上海佳园装潢是集装饰设计、装饰材料、装饰施工为一体的一家实力型装饰企业。</p> <p class="tag">装潢推广|装修公司推广|佳园装潢</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>+114%</span><span class="unit"></span></p> <p>点击率</p> </div> <div class="l"> <p class=""><span>-15%</span><span class="unit"></span></p> <p>平均点击成本</p> </div> <div class="l"> <p class=""><span>-40%</span><span class="unit"></span></p> <p>转化成本</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/68.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220505/6058d27f91a69f7856990e1e0047f29e.png" alt=""> </div> <div class="text"> <p class="one big-title">开锁商家要怎么推广？安顺开锁的本地营销之道</p> <p class="two one_hidden">安顺开锁位于河南省许昌市，主营业务为上门开锁服务。安顺开锁的营销核心要点是体现上门时间、服务范围以及配备的锁具种类。</p> <p class="tag">开锁推广|开锁营销</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>+219%</span><span class="unit"></span></p> <p>点击率</p> </div> <div class="l"> <p class=""><span>+25%</span><span class="unit"></span></p> <p>转化率</p> </div> <div class="l"> <p class=""><span>-32%</span><span class="unit"></span></p> <p>转化成本</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/67.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220428/efe30f09204b7310acc4ac531a446a3d.png" alt=""> </div> <div class="text"> <p class="one big-title">降低成本，提升到访！鼎威地产借力本地推广实现营销双赢</p> <p class="two one_hidden">鼎威地产(秦皇岛市鼎威房地产开发有限公司)，作为秦皇岛本土开发商，自有销售、实力适中，所开发楼盘为当地优质小学和中学的双学区房源，地处老城区配套相对成熟，交通便利。</p> <p class="tag">地产推广|房地产推广</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>+317%</span><span class="unit"></span></p> <p>电话按钮点击</p> </div> <div class="l"> <p class=""><span>-40%</span><span class="unit"></span></p> <p>转化成本</p> </div> <div class="l"> <p class=""><span>+28%</span><span class="unit"></span></p> <p>线下到访率</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/66.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220428/1ffbf1fb614629deef7d703999b40f20.png" alt=""> </div> <div class="text"> <p class="one big-title">有效降低电话线索成本!兴琰家电维修玩转本地推广方法论</p> <p class="two one_hidden">兴琰家电维修部位于河南省许昌市，主营业务是上门维修各类家电。兴琰家电开展业务的模式是：有维修需求的网民通过搜索维修相关关键词，点击商家广告后在线拨打电话，联系商家进行维修。</p> <p class="tag">家电维修推广|家电维修营销</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>+119%</span><span class="unit"></span></p> <p>点击率</p> </div> <div class="l"> <p class=""><span>+101%</span><span class="unit"></span></p> <p>电话转化率</p> </div> <div class="l"> <p class=""><span>-43.8%</span><span class="unit"></span></p> <p>电话转化成本</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/65.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220428/f7e755506a7936bd4e584f7375fb49f1.png" alt=""> </div> <div class="text"> <p class="one big-title">转化更高、成本更低!金豆宝贝月子会所借助本地推广降本增效</p> <p class="two one_hidden">金豆宝贝月子会所隶属于郑州市金豆家政服务有限公司，是河南省首家欧式家庭风格的月子中心，会所秉承台湾20多年成功经验。</p> <p class="tag">月子会所|金豆宝贝月子会所</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>+158%</span><span class="unit"></span></p> <p>点击率</p> </div> <div class="l"> <p class=""><span>+142%</span><span class="unit"></span></p> <p>转化率</p> </div> <div class="l"> <p class=""><span>-81.5%</span><span class="unit"></span></p> <p>转化成本</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/64.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220407/cd067be26becf9b015f8ede7001d5e81.png" alt=""> </div> <div class="text"> <p class="one big-title">好太太×度星选：多篇优质内容全覆盖目标用户，触发广泛关注讨论</p> <p class="two one_hidden">好太太核心产品电动晾衣架内容营销，在全网打造集产品口碑建设、真实测评分享、消费场景建立等多维度的内容生态，逐渐影响用户心智。</p> <p class="tag">好太太|好太太百度营销</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>100+</span><span class="unit"></span></p> <p>征文篇数</p> </div> <div class="l"> <p class=""><span>1082万</span><span class="unit"></span></p> <p>推荐量</p> </div> <div class="l"> <p class=""><span>80万+</span><span class="unit"></span></p> <p>阅读量</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/63.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220407/5617faf53f0ca2fb30685d3032ebfbe6.png" alt=""> </div> <div class="text"> <p class="one big-title">欧瑞博 × 度星选：话题营销，全网讨论拥有全屋智能是什么体验</p> <p class="two one_hidden">围绕【全屋智能】形成全网口碑打造，并形成欧瑞博的强品牌关联。</p> <p class="tag">智能家居|全网营销</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>2188万</span><span class="unit"></span></p> <p>阅读</p> </div> <div class="l"> <p class=""><span>1688</span><span class="unit"></span></p> <p>讨论</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/62.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220402/c52f29f522a4f4bb39cf19976d4f5bbd.png" alt=""> </div> <div class="text"> <p class="one big-title">蒙娜丽莎×度星选：话题&视频软植联投，自制IP提升品牌影响力</p> <p class="two one_hidden">蒙娜丽莎瓷砖，结合IP梦想造家节，打造话题，形成全网造家讨论氛围。并通过达人深度视频定制，解读蒙娜丽莎瓷砖，好家案例分享。</p> <p class="tag">蒙娜丽莎|品牌影响力</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>2.6亿+</span><span class="unit"></span></p> <p>话题PV</p> </div> <div class="l"> <p class=""><span>2762万+</span><span class="unit"></span></p> <p>话题阅读量</p> </div> <div class="l"> <p class=""><span>2640</span><span class="unit"></span></p> <p>话题讨论量</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/61.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220402/a5fc1e1d108f63b23ad5d91a1541cc5b.png" alt=""> </div> <div class="text"> <p class="one big-title">蒙自源×度星选征文：全网优质内容沉淀分发，品牌口碑集中扩散</p> <p class="two one_hidden">围绕核心卖点【现熬原汤的秘密】，进行全网内容征集，口碑集中爆发，搜索长效沉淀</p> <p class="tag">蒙自源</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>1723万</span><span class="unit"></span></p> <p>总曝光量</p> </div> <div class="l"> <p class=""><span>163万</span><span class="unit"></span></p> <p>总阅读量</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/60.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220402/aa4751bfc8140f1bab8621c3a2fbd781.png" alt=""> </div> <div class="text"> <p class="one big-title">唯品会 × 度星选：优质内容全网沉淀分发，影响高潜用户心智</p> <p class="two one_hidden">围绕唯品会【平价买大牌】核心优势，从【服装】和【美妆】两大品类切入，影响平台高潜用户</p> <p class="tag">唯品会</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>105万</span><span class="unit"></span></p> <p>总曝光量</p> </div> <div class="l"> <p class=""><span>10万</span><span class="unit"></span></p> <p>阅读量</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/58.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220329/5537c896bae665df67ce562f5c219207.png" alt=""> </div> <div class="text"> <p class="one big-title">顺强聚鑫汽车租赁投放优化百度营销案例</p> <p class="two one_hidden">本地租车企业，面临租车行业两大巨头APP的夹击下，寻找新的转化思路。百度为顺强聚鑫提供多种产品组合策略；从前端流量入口到后端用户运营全链路追踪成单，并建立品牌认知；以及营销组件前置功能，线索/品牌资产沉淀功能，多种线索运营工具及用户运营平台助力企业进行增值成长。</p> <p class="tag">汽车租赁 |汽车行业推广</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>+61.5%</span><span class="unit"></span></p> <p>点击率环比</p> </div> <div class="l"> <p class=""><span>-64.2%</span><span class="unit"></span></p> <p>目标转化成本</p> </div> <div class="l"> <p class=""><span>+88.9%</span><span class="unit"></span></p> <p>上方展现胜出率</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/56.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220323/5d083754d26cec286521fca2b26f96c2.png" alt=""> </div> <div class="text"> <p class="one big-title">百度营销雅诗兰黛营销案例，让用户消费决策更轻松</p> <p class="two one_hidden">通常用户种草美妆产品，还需看KOL、看测评，做一番功课才能确认产品是否适合自己，雅诗兰黛为打造品牌特色化借助百度开创虚拟试妆智能服务入口</p> <p class="tag">雅诗兰黛</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>50万+</span><span class="unit"></span></p> <p>总互动次数</p> </div> <div class="l"> <p class=""><span>22次</span><span class="unit"></span></p> <p>人均互动次数</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/55.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220323/d5f2dff5200b20c2d288e6ec1c312cef.png" alt=""> </div> <div class="text"> <p class="one big-title">OPPO Reno6 百度AI营销推广案例——激发营销新动力</p> <p class="two one_hidden">5G重燃市场激情，如何让手机在厂商的发布浪潮中脱颖而出成为核心目标。Reno6作为OPPO中高端旗舰机型，以拍照技术和焕采人像视频为主打</p> <p class="tag">AI|OPPO</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>2亿+</span><span class="unit"></span></p> <p>总曝光量</p> </div> <div class="l"> <p class=""><span>1000万+</span><span class="unit"></span></p> <p>总点击量</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/54.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220322/e64c55d5422de358dce59e1a979d6e69.png" alt=""> </div> <div class="text"> <p class="one big-title">宜家 × 百度线上流量到线下：宜家百度整合营销案例</p> <p class="two one_hidden">宜家作为全球知名家具和家居零售商，旨在抓住旺季装修刚需暴发点/新店(南宁、昆明)开业契机</p> <p class="tag">宜家营销案例|宜家</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>+167%</span><span class="unit"></span></p> <p>新店流量</p> </div> <div class="l"> <p class=""><span>-5倍</span><span class="unit"></span></p> <p>单人到店成本</p> </div> <div class="l"> <p class=""><span>-60%</span><span class="unit"></span></p> <p>APP安装成本</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/53.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220322/67a0256c586730a131addabfb03276ed.png" alt=""> </div> <div class="text"> <p class="one big-title">元宇宙+度晓晓：广汽埃安AION LX PLUS百度营销案例</p> <p class="two one_hidden">国产汽车因为占据产业链优势，行业里"群雄四起"，以"造车新势力表的厂商，正从草莽中杀出，对塑造品牌有着极强的意愿。另一方面，传统豪华车品牌采取下探价格的方式，对新消费群体势在必得。</p> <p class="tag">元宇宙|广汽</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>+36%</span><span class="unit"></span></p> <p>百度搜索指数</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/52.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220322/6b81e33d315bb78ee264dbf4a01bb5a6.png" alt=""> </div> <div class="text"> <p class="one big-title">smart × 百度营销案例：AI共创计划——音乐篇</p> <p class="two one_hidden">smart品牌热度持续走低，与竞争对手mini相比存在明显差距。而转型后的产品市场，尺寸较小的新能源细分市场一派欣欣向荣，smart此次重返中国市场，品牌转型首要重塑品牌形象，smart希望凭借创新未来技术，引领新时代。</p> <p class="tag">AI|smart</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>1200万+</span><span class="unit"></span></p> <p>总曝光量</p> </div> <div class="l"> <p class=""><span>10万+</span><span class="unit"></span></p> <p>点击量</p> </div> <div class="l"> <p class=""><span>6924人</span><span class="unit"></span></p> <p>参与人数</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/51.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220216/f7e8c056885b003d98bfc0e808dbf900.png" alt=""> </div> <div class="text"> <p class="one big-title">揭秘首华律师快速降本增量的本地营销之道</p> <p class="two one_hidden">吉林首华律师事务所建于2013年，是一家全国性综合法律服务机构。现已成为省内乃至于国内硬件建设较好、实力较强的律师执业机构。</p> <p class="tag">律师推广|律师营销</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>+5.81%</span><span class="unit"></span></p> <p>点击率</p> </div> <div class="l"> <p class=""><span>+38.75%</span><span class="unit"></span></p> <p>线索量</p> </div> <div class="l"> <p class=""><span>-28.63%</span><span class="unit"></span></p> <p>线索成本</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> <li> <a href="/case/50.html?refer=889" target="_blank"> <div class="pic"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/upload/cms/20220216/d1d196054c6518f8a1093ab9d40e28ba.png" alt=""> </div> <div class="text"> <p class="one big-title">梦之蓝M6+ × 百度推广案例：梦之蓝航天梦</p> <p class="two one_hidden">洋河作为中国航天官方合作伙伴身份，借助空间站发射热点，向消费者传递洋河为中国航天官方合作身份信息。</p> <p class="tag">梦之蓝</p> <div class="num font-en flex_bet_center" style="display:none;"> <div class="l"> <p class=""><span>10亿+</span><span class="unit"></span></p> <p>总曝光量</p> </div> <div class="l"> <p class=""><span>千万+</span><span class="unit"></span></p> <p>AR 互动</p> </div> <div class="l"> <p class=""><span>破3</span><span class="unit"></span></p> <p>收视率</p> </div> </div> <div class="xiazai">立即获取</div> </div> </a> </li> </ul> </div>  <div class="text-center mt_50 case_more"><button type="button" class="btn btn-primary" style="width: 200px;">查看更多</button></div> </div> </div> </div>   <div class="modal fade" id="free_consult" data-backdrop="static" data-keyboard="false" tabindex="-1" aria-labelledby="staticBackdropLabel" aria-hidden="true"> <div class="modal-dialog"> <div class="modal-content"> <div class="modal-header"> <div class="modal-title bit-title"> <h5 id="staticBackdropLabel" class="mb_10 form-title"><p class="high_txt">感恩节钜惠送<span style="margin-left:10px;">限时火热抢</span></p> <p>至高可享<span style="color:red;">7300</span>元推广补贴</p></h5> <span class="text-grey text-center">*活动优惠仅适用于11月23日至30日北京、上海、苏州、深圳、佛山、广州、东莞、天津新合作客户</span> </div> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div> 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<P>我们/公司非常重视用户信息的保护。您在使用我们的相关服务(以下简称“服务”)，并在相应页面填写个人信息前，请您务必仔细阅读本声明。您一旦主动在页面提供您的个人信息并进行提交操作，即意味着您同意我们按照本声明收集、使用您的相关信息。</P> <P>一、个人信息的收集</P> <P>1、我们提供服务时，可能会收集下列与您有关的个人信息：</P> <P>您在使用本页面所涉及的表单、智能电话、卡券领取、客服工具等功能中提供的信息，包括姓名、手机号及使用本页面提供的产品/服务涉及的必要信息。</P> <P>请您注意，具体需要提供的信息可能会根据我们提供的产品/ 服务的不同而有所差异，请以向您展示的产品/服务以及所对应的要求提供相关个人信息，我们会在产品/服务页面或下文向您说明相关个人信息的收集和使用规则。</P> <P>2、您需要注意的是，以上个人信息均是您自愿提供。您有权拒绝提供，但可能无法正常使用相应的服务、功能或者无法达到服务拟达到的效果。</P> <P>二、个人信息的使用</P> <P>1、您同意，我们可以通过以下方式对个人信息进行使用：</P> <P>(1)我们收集您的姓名、手机号用于及时与您取得联系，并与您沟通产品或服务的相关事宜。</P> <P>(2)为了更好的提供服务，您在通过电话或客服工具与我们沟通时，我们会记录您的手机号及相关沟通情况。</P> <P>(3)如您拟查询、修改、删除、撤回授权您提交的个人信息的，或对个人信息保护问题有任何疑问或投诉，您可以与我们联系，我们将尽快配合处理。</P> <P>2、我们将严格保护您的个人信息安全。我们将采用适当制度、组织和安全技术等措施来保护您的个人信息不被未经授权的访问、使用或泄漏。</P> <P>3、为了实现上述目的，我们可能会委托我们的技术合作伙伴(例如呼叫服务商)为您提供服务，并由其在服务范围内进行合法、正当、必要地使用。</P> <P>三、未成年人信息的特殊保护</P> <P>1、若您是未满18周岁的未成年人，在使用本功能前，应在您的父母或其他监护人监护、指导下共同阅读并同意本隐私政策。</P> <P>2、若您是未满14周岁的未成年人的监护人，在使用本功能前，应为您的被监护人阅读并同意本隐私政策。</P> <P>四、适用法律</P> <P>本声明适用中华人民共和国法律。</P> <P>五、变更</P> 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