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href="https://www.eventbrite.co.uk/l/event-payment/" data-testid="navLink" aria-label="Payments" data-heap-id="seo-global-nav-link-payments-click"><span aria-label="Payments">Payments</span></a></li></ul></li><li data-heap-id="seo-global-nav-dropdown-industry-click" tabindex="0" class="SecondaryDropdown-module__secondaryDropdownTrigger___2tgnG" data-globalnav-text="Industry"><span class="SecondaryDropdown-module__titleContainer___2j-cS"><span>Industry</span><span class="SecondaryDropdown-module__iconContainer___14tna"><i class="eds-vector-image eds-icon--small" data-spec="icon" data-testid="icon" aria-hidden="true"><svg id="chevron-right-chunky_svg__eds-icon--chevron-right-chunky_svg" x="0" y="0" viewBox="0 0 24 24" xml:space="preserve"><path id="chevron-right-chunky_svg__eds-icon--chevron-right-chunky_base" fill-rule="evenodd" clip-rule="evenodd" d="M10.2 17l5-5-5-5-1.4 1.4 3.6 3.6-3.6 3.6z"></path></svg></i></span></span><ul 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aria-label="Food & Beverage">Food & Beverage</span></a></li><li class="SecondaryDropdown-module__navLinkContainer___1UKfq"><a class="NavLink-module__main___3_J-1 nav-link__dropdown" href="https://www.eventbrite.co.uk/l/performing-arts/" data-testid="navLink" aria-label="Performing Arts" data-heap-id="seo-global-nav-link-performing-arts-click"><span aria-label="Performing Arts">Performing Arts</span></a></li><li class="SecondaryDropdown-module__navLinkContainer___1UKfq"><a class="NavLink-module__main___3_J-1 nav-link__dropdown" href="https://www.eventbrite.co.uk/l/npo/" data-testid="navLink" aria-label="Charity & Causes" data-heap-id="seo-global-nav-link-charity-&-causes-click"><span aria-label="Charity & Causes">Charity & Causes</span></a></li><li class="SecondaryDropdown-module__navLinkContainer___1UKfq"><a class="NavLink-module__main___3_J-1 nav-link__dropdown" href="https://www.eventbrite.co.uk/l/host-retail-events/" data-testid="navLink" aria-label="Retail" data-heap-id="seo-global-nav-link-retail-click"><span aria-label="Retail">Retail</span></a></li></ul></li><li data-heap-id="seo-global-nav-dropdown-event-types-click" tabindex="0" class="SecondaryDropdown-module__secondaryDropdownTrigger___2tgnG" data-globalnav-text="Event Types"><span class="SecondaryDropdown-module__titleContainer___2j-cS"><span>Event Types</span><span class="SecondaryDropdown-module__iconContainer___14tna"><i class="eds-vector-image eds-icon--small" data-spec="icon" data-testid="icon" aria-hidden="true"><svg id="chevron-right-chunky_svg__eds-icon--chevron-right-chunky_svg" x="0" y="0" viewBox="0 0 24 24" xml:space="preserve"><path id="chevron-right-chunky_svg__eds-icon--chevron-right-chunky_base" fill-rule="evenodd" clip-rule="evenodd" d="M10.2 17l5-5-5-5-1.4 1.4 3.6 3.6-3.6 3.6z"></path></svg></i></span></span><ul class="SecondaryDropdown-module__secondaryDropdown___3kH0U"><button tabindex="0"><svg id="chevron-left-chunky_svg__eds-icon--chevron-left-chunky_svg" x="0" y="0" viewBox="0 0 24 24" xml:space="preserve"><path id="chevron-left-chunky_svg__eds-icon--chevron-left-chunky_base" fill-rule="evenodd" clip-rule="evenodd" d="M13.8 7l-5 5 5 5 1.4-1.4-3.6-3.6 3.6-3.6z"></path></svg>Event Types</button><li class="SecondaryDropdown-module__navLinkContainer___1UKfq"><a class="NavLink-module__main___3_J-1 nav-link__dropdown" href="https://www.eventbrite.co.uk/l/music-venues/" data-testid="navLink" aria-label="Concerts" data-heap-id="seo-global-nav-link-concerts-click"><span aria-label="Concerts">Concerts</span></a></li><li class="SecondaryDropdown-module__navLinkContainer___1UKfq"><a class="NavLink-module__main___3_J-1 nav-link__dropdown" href="https://www.eventbrite.co.uk/l/create-a-workshop/" data-testid="navLink" aria-label="Classes & Workshops" data-heap-id="seo-global-nav-link-classes-&-workshops-click"><span aria-label="Classes & Workshops">Classes & Workshops</span></a></li><li class="SecondaryDropdown-module__navLinkContainer___1UKfq"><a class="NavLink-module__main___3_J-1 nav-link__dropdown" href="https://www.eventbrite.co.uk/l/festival-solutions/" data-testid="navLink" aria-label="Festivals & Fairs" data-heap-id="seo-global-nav-link-festivals-&-fairs-click"><span aria-label="Festivals & Fairs">Festivals & Fairs</span></a></li><li class="SecondaryDropdown-module__navLinkContainer___1UKfq"><a class="NavLink-module__main___3_J-1 nav-link__dropdown" href="https://www.eventbrite.co.uk/l/conference-planning/" data-testid="navLink" aria-label="Conferences" data-heap-id="seo-global-nav-link-conferences-click"><span aria-label="Conferences">Conferences</span></a></li><li class="SecondaryDropdown-module__navLinkContainer___1UKfq"><a class="NavLink-module__main___3_J-1 nav-link__dropdown" href="https://www.eventbrite.co.uk/l/eventbrite-for-business/" data-testid="navLink" aria-label="Corporate Events" data-heap-id="seo-global-nav-link-corporate-events-click"><span aria-label="Corporate Events">Corporate Events</span></a></li><li class="SecondaryDropdown-module__navLinkContainer___1UKfq"><a class="NavLink-module__main___3_J-1 nav-link__dropdown" href="https://www.eventbrite.co.uk/l/virtual-events-platform/" data-testid="navLink" aria-label="Online Events" data-heap-id="seo-global-nav-link-online-events-click"><span aria-label="Online Events">Online Events</span></a></li></ul></li><li data-heap-id="seo-global-nav-dropdown-blog-click" tabindex="0" class="SecondaryDropdown-module__secondaryDropdownTrigger___2tgnG" data-globalnav-text="Blog"><span class="SecondaryDropdown-module__titleContainer___2j-cS"><span>Blog</span><span class="SecondaryDropdown-module__iconContainer___14tna"><i class="eds-vector-image eds-icon--small" data-spec="icon" data-testid="icon" aria-hidden="true"><svg id="chevron-right-chunky_svg__eds-icon--chevron-right-chunky_svg" x="0" y="0" viewBox="0 0 24 24" xml:space="preserve"><path id="chevron-right-chunky_svg__eds-icon--chevron-right-chunky_base" fill-rule="evenodd" clip-rule="evenodd" d="M10.2 17l5-5-5-5-1.4 1.4 3.6 3.6-3.6 3.6z"></path></svg></i></span></span><ul class="SecondaryDropdown-module__secondaryDropdown___3kH0U"><button tabindex="0"><svg id="chevron-left-chunky_svg__eds-icon--chevron-left-chunky_svg" x="0" y="0" viewBox="0 0 24 24" xml:space="preserve"><path id="chevron-left-chunky_svg__eds-icon--chevron-left-chunky_base" fill-rule="evenodd" clip-rule="evenodd" d="M13.8 7l-5 5 5 5 1.4-1.4-3.6-3.6 3.6-3.6z"></path></svg>Blog</button><li class="SecondaryDropdown-module__navLinkContainer___1UKfq"><a class="NavLink-module__main___3_J-1 nav-link__dropdown" href="https://www.eventbrite.co.uk/blog/category/tips-and-guides/" data-testid="navLink" aria-label="Tips & Guides" data-heap-id="seo-global-nav-link-tips-&-guides-click"><span aria-label="Tips & Guides">Tips & Guides</span></a></li><li class="SecondaryDropdown-module__navLinkContainer___1UKfq"><a class="NavLink-module__main___3_J-1 nav-link__dropdown" href="https://www.eventbrite.co.uk/blog/category/news-and-trends/" data-testid="navLink" aria-label="News & Trends" data-heap-id="seo-global-nav-link-news-&-trends-click"><span aria-label="News & Trends">News & Trends</span></a></li><li class="SecondaryDropdown-module__navLinkContainer___1UKfq"><a class="NavLink-module__main___3_J-1 nav-link__dropdown" href="https://www.eventbrite.co.uk/blog/category/community/" data-testid="navLink" aria-label="Community" data-heap-id="seo-global-nav-link-community-click"><span aria-label="Community">Community</span></a></li><li class="SecondaryDropdown-module__navLinkContainer___1UKfq"><a class="NavLink-module__main___3_J-1 nav-link__dropdown" href="https://www.eventbrite.co.uk/blog/category/tools-and-features/" data-testid="navLink" aria-label="Tools & Features" data-heap-id="seo-global-nav-link-tools-&-features-click"><span aria-label="Tools & Features">Tools & Features</span></a></li></ul></li></ul></li><li data-testid="link-container__level1" class="Dropdown-module__navLinkContainer___IFjfQ"><a class="NavLink-module__main___3_J-1 nav-link__dropdown nav-link__dropdpown__level1" href="https://www.eventbrite.co.uk/organizer/overview/" data-testid="navLink" aria-label="Create Events" data-heap-id="seo-global-nav-link-create-events-click"><span aria-label="Create Events">Create Events</span></a></li><li data-testid="link-container__level1" class="Dropdown-module__navLinkContainer___IFjfQ"><a class="NavLink-module__main___3_J-1 nav-link__dropdown nav-link__dropdpown__level1" href="https://www.eventbrite.co.uk/l/contact-eventbrite-sales/" data-testid="navLink" aria-label="Contact Sales" data-heap-id="seo-global-nav-link-contact-sales-click"><span aria-label="Contact Sales">Contact Sales</span></a></li><li data-testid="link-container__level1" class="Dropdown-module__navLinkContainer___IFjfQ"><a class="NavLink-module__main___3_J-1 nav-link__dropdown nav-link__dropdpown__level1" href="https://www.eventbrite.co.uk/signin/signup/?referrer=/manage/events/create/" data-testid="navLink" aria-label="Get Started" data-heap-id="seo-global-nav-link-get-started-click"><span style="color:#3659E3" aria-label="Get Started">Get Started</span></a></li><li class="NestedDropdownItem-module__nestedDropdownTrigger___3e99X" tabindex="-1"><span data-heap-id="seo-global-nav-dropdown-help-center-click" class="NestedDropdownItem-module__titleContainer___28qcS" tabindex="0"><span class="NestedDropdownItem-module__iconContainer___1eN6Z"><i class="eds-vector-image eds-icon--small" data-spec="icon" data-testid="icon" aria-hidden="true"><i class="Icon_root__1kdkz Icon_icon-small__1kdkz" aria-hidden="true"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="#3A3247" viewBox="0 0 24 24"><path d="M18 12c0-3.308-2.692-6-6-6s-6 2.692-6 6 2.692 6 6 6 6-2.692 6-6m2 0a8 8 0 1 1-16 0 8 8 0 0 1 16 0m-7.152 1.9a74 74 0 0 0 1.298-2.205q.408-.735.556-1.161.148-.428.148-.834 0-.68-.303-1.174-.302-.495-.902-.76-.6-.266-1.464-.266-1.446 0-2.088.661-.643.66-.643 1.91h1.384q0-.47.099-.78a.88.88 0 0 1 .383-.487q.285-.18.803-.18.667 0 .952.297t.284.828q0 .333-.148.735-.149.402-.575 1.156a95 95 0 0 1-1.34 2.26zm-.815 2.72a.92.92 0 0 0 .66-.254.86.86 0 0 0 .267-.648.9.9 0 0 0-.266-.668.9.9 0 0 0-.661-.259q-.42 0-.674.26a.92.92 0 0 0-.253.667q0 .395.253.648.255.255.674.254" clip-rule="evenodd"></path></svg></i></i></span><span>Help Centre</span><span class="NestedDropdownItem-module__arrowIcons___2NwH6"><i class="eds-vector-image eds-icon--small" data-spec="icon" data-testid="icon" aria-hidden="true"><svg id="chevron-up-chunky_svg__eds-icon--chevron-up-chunky_svg" x="0" y="0" viewBox="0 0 24 24" xml:space="preserve"><path id="chevron-up-chunky_svg__eds-icon--chevron-up-chunky_base" fill-rule="evenodd" clip-rule="evenodd" d="M17 13.8l-5-5-5 5 1.4 1.4 3.6-3.6 3.6 3.6z"></path></svg></i><i class="eds-vector-image eds-icon--small" data-spec="icon" data-testid="icon" aria-hidden="true"><svg id="chevron-down-chunky_svg__eds-icon--chevron-down-chunky_svg" x="0" y="0" viewBox="0 0 24 24" xml:space="preserve"><path id="chevron-down-chunky_svg__eds-icon--chevron-down-chunky_base" fill-rule="evenodd" clip-rule="evenodd" d="M7 10.2l5 5 5-5-1.4-1.4-3.6 3.6-3.6-3.6z"></path></svg></i></span></span><ul class="NestedDropdownItem-module__submenu___3TV4u" aria-label="submenu"><li class="NestedDropdownItem-module__navLinkContainer___2xtE8"><a class="NavLink-module__main___3_J-1 nav-link__dropdown" href="https://www.eventbrite.co.uk/help/en-gb/" data-testid="navLink" aria-label="Help Centre" data-heap-id="seo-global-nav-link-help-center-click"><span aria-label="Help Centre">Help Centre</span></a></li><li class="NestedDropdownItem-module__navLinkContainer___2xtE8"><a class="NavLink-module__main___3_J-1 nav-link__dropdown" href="https://www.eventbrite.co.uk/help/en-gb/articles/319355/where-are-my-tickets/" data-testid="navLink" aria-label="Find your tickets" data-heap-id="seo-global-nav-link-find-your-tickets-click"><span aria-label="Find your tickets">Find your tickets</span></a></li><li class="NestedDropdownItem-module__navLinkContainer___2xtE8"><a class="NavLink-module__main___3_J-1 nav-link__dropdown" href="https://www.eventbrite.co.uk/help/en-gb/articles/647151/how-to-contact-the-event-organizer/" data-testid="navLink" aria-label="Contact your event organizer" data-heap-id="seo-global-nav-link-contact-your-event-organizer-click"><span aria-label="Contact your event organizer">Contact your event organizer</span></a></li></ul></li></ul></li></ul></div></div><div class="GlobalNav-module__inlineLinks___2GuEF"><ul class="NavItemList-module__main___1I7_a NavItemList-module__withSearchDropdown___1eI_G"><li class="NavItemList-module__list___10ENl"><a class="NavLink-module__main___3_J-1" href="https://www.eventbrite.co.uk/d/local/events/" data-testid="navLink" aria-label="Find Events" data-heap-id="seo-global-nav-link-find-events-click"><span aria-label="Find Events">Find Events</span></a></li><li class="NavItemList-module__list___10ENl"><a class="NavLink-module__main___3_J-1" href="https://www.eventbrite.co.uk/organizer/overview/" data-testid="navLink" aria-label="Create Events" data-heap-id="seo-global-nav-link-create-events-click"><span aria-label="Create Events">Create Events</span></a></li><li class="NavItemList-module__list___10ENl"><div data-heap-id="seo-global-nav-dropdown-help-center-click" class="DesktopDropdown-module__desktopDropdown___3gKQx" tabindex="0"><div class="DesktopDropdown-module__dropdownTitle___2KDQX"><span>Help Centre</span><span class="DesktopDropdown-module__arrowIcons___21W5p"><i class="eds-vector-image eds-icon--small" data-spec="icon" data-testid="icon" aria-hidden="true"><svg id="chevron-up-chunky_svg__eds-icon--chevron-up-chunky_svg" x="0" y="0" viewBox="0 0 24 24" xml:space="preserve"><path id="chevron-up-chunky_svg__eds-icon--chevron-up-chunky_base" fill-rule="evenodd" clip-rule="evenodd" d="M17 13.8l-5-5-5 5 1.4 1.4 3.6-3.6 3.6 3.6z"></path></svg></i><i class="eds-vector-image eds-icon--small" data-spec="icon" data-testid="icon" aria-hidden="true"><svg id="chevron-down-chunky_svg__eds-icon--chevron-down-chunky_svg" x="0" y="0" viewBox="0 0 24 24" xml:space="preserve"><path id="chevron-down-chunky_svg__eds-icon--chevron-down-chunky_base" fill-rule="evenodd" clip-rule="evenodd" d="M7 10.2l5 5 5-5-1.4-1.4-3.6 3.6-3.6-3.6z"></path></svg></i></span></div><ul class="Dropdown-module__dropdown___3wMWo" aria-label="submenu" data-testid="global-nav-dropdown"><li data-testid="link-container__level1" class="Dropdown-module__navLinkContainer___IFjfQ"><a class="NavLink-module__main___3_J-1 nav-link__dropdown nav-link__dropdpown__level1" href="https://www.eventbrite.co.uk/help/en-gb/" data-testid="navLink" aria-label="Help Centre" data-heap-id="seo-global-nav-link-help-center-click"><span aria-label="Help Centre">Help Centre</span></a></li><li data-testid="link-container__level1" class="Dropdown-module__navLinkContainer___IFjfQ"><a class="NavLink-module__main___3_J-1 nav-link__dropdown nav-link__dropdpown__level1" href="https://www.eventbrite.co.uk/help/en-gb/articles/319355/where-are-my-tickets/" data-testid="navLink" aria-label="Find your tickets" data-heap-id="seo-global-nav-link-find-your-tickets-click"><span aria-label="Find your tickets">Find your tickets</span></a></li><li data-testid="link-container__level1" class="Dropdown-module__navLinkContainer___IFjfQ"><a class="NavLink-module__main___3_J-1 nav-link__dropdown nav-link__dropdpown__level1" href="https://www.eventbrite.co.uk/help/en-gb/articles/647151/how-to-contact-the-event-organizer/" data-testid="navLink" aria-label="Contact your event organizer" data-heap-id="seo-global-nav-link-contact-your-event-organizer-click"><span aria-label="Contact your event organizer">Contact your event organizer</span></a></li></ul></div></li><li class="NavItemList-module__list___10ENl NavItemList-module__authLink___o4nby"><a class="NavLink-module__main___3_J-1 NavItemList-module__findMyTickets___3u0Us" href="https://www.eventbrite.co.uk/signin/signup/?referrer=%2Fmytickets" data-testid="navLink" aria-label="Find my tickets" data-heap-id="seo-global-nav-link-find-my-tickets-click"><span aria-label="Find my tickets">Find my tickets</span></a></li><li class="NavItemList-module__list___10ENl NavItemList-module__authLink___o4nby"><a class="NavLink-module__main___3_J-1 NavItemList-module__login___33fYX" href="https://www.eventbrite.co.uk/signin/?referrer=%2Fmanage%2Fevents%2Fcreate%2F" data-testid="navLink" aria-label="Log In" data-heap-id="seo-global-nav-link-login-click" rel="nofollow"><span aria-label="Log In">Log In</span></a></li><li class="NavItemList-module__list___10ENl NavItemList-module__authLink___o4nby"><a class="NavLink-module__main___3_J-1 NavItemList-module__signup___3xvAH" href="https://www.eventbrite.co.uk/signin/signup/?referrer=%2Fmanage%2Fevents%2Fcreate%2F" data-testid="navLink" aria-label="Sign Up" data-heap-id="seo-global-nav-link-signup-click" rel="nofollow"><span aria-label="Sign Up">Sign Up</span></a></li></ul><ul class="GlobalNav-module__inlineDropdown___2VYVZ"><li data-heap-id="seo-global-nav-dropdown-mobile-click" class="MobileDropdown-module__mobileDropdown___1-DuJ" tabindex="0"><i class="Icon_root__1kdkz Icon_icon-small__1kdkz" aria-hidden="true"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="#3A3247" viewBox="0 0 24 24"><path d="M20 5H4v2h16zM4 11h16v2H4zm0 6h16v2H4z" clip-rule="evenodd"></path></svg></i><i class="Icon_root__1kdkz Icon_icon-small__1kdkz" aria-hidden="true"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="#3A3247" viewBox="0 0 24 24"><path d="m13.4 12 3.5-3.5-1.4-1.4-3.5 3.5-3.5-3.5-1.4 1.4 3.5 3.5-3.5 3.5 1.4 1.4 3.5-3.5 3.5 3.5 1.4-1.4z"></path></svg></i><ul class="Dropdown-module__dropdown___3wMWo" aria-label="submenu" data-testid="global-nav-dropdown"><li data-testid="link-container__level1" class="Dropdown-module__navLinkContainer___IFjfQ"><a class="NavLink-module__main___3_J-1 nav-link__dropdown nav-link__dropdpown__level1" href="https://www.eventbrite.co.uk/d/local/events/" data-testid="navLink" aria-label="Find Events" data-heap-id="seo-global-nav-link-find-events-click"><span data-testid="navLink-icon" class=""><i class="Icon_root__1kdkz Icon_icon-small__1kdkz" aria-hidden="true"><i class="Icon_root__1kdkz Icon_icon-small__1kdkz" aria-hidden="true"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="#3A3247" viewBox="0 0 24 24"><path d="M10 13h4v-2h-4zm6 5h-.413c-.603-1.437-1.833-2.424-3.587-2.424S9.016 16.563 8.413 18H8V6h.413C9.016 7.437 10.246 8.424 12 8.424S14.984 7.437 15.587 6H16zM14 4s0 2.424-2 2.424S10 4 10 4H6v16h4s0-2.424 2-2.424S14 20 14 20h4V4z" clip-rule="evenodd"></path></svg></i></i></span><span aria-label="Find Events">Find Events</span></a></li><li class="NestedDropdownItem-module__nestedDropdownTrigger___3e99X" tabindex="-1"><span data-heap-id="seo-global-nav-dropdown-create-events-click" class="NestedDropdownItem-module__titleContainer___28qcS" tabindex="0"><span class="NestedDropdownItem-module__iconContainer___1eN6Z"><i class="eds-vector-image eds-icon--small" data-spec="icon" data-testid="icon" aria-hidden="true"><i class="Icon_root__1kdkz Icon_icon-small__1kdkz" aria-hidden="true"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="#3A3247" viewBox="0 0 24 24"><path d="M17 6.5v-2h-2v2H9v-2H7v2H5v13h14v-13zm0 11H7v-7h10v8z" clip-rule="evenodd"></path></svg></i></i></span><span>Create Events</span><span class="NestedDropdownItem-module__arrowIcons___2NwH6"><i class="eds-vector-image eds-icon--small" data-spec="icon" data-testid="icon" aria-hidden="true"><svg id="chevron-up-chunky_svg__eds-icon--chevron-up-chunky_svg" x="0" y="0" viewBox="0 0 24 24" xml:space="preserve"><path id="chevron-up-chunky_svg__eds-icon--chevron-up-chunky_base" fill-rule="evenodd" clip-rule="evenodd" d="M17 13.8l-5-5-5 5 1.4 1.4 3.6-3.6 3.6 3.6z"></path></svg></i><i class="eds-vector-image eds-icon--small" data-spec="icon" data-testid="icon" aria-hidden="true"><svg id="chevron-down-chunky_svg__eds-icon--chevron-down-chunky_svg" x="0" y="0" viewBox="0 0 24 24" xml:space="preserve"><path id="chevron-down-chunky_svg__eds-icon--chevron-down-chunky_base" fill-rule="evenodd" clip-rule="evenodd" d="M7 10.2l5 5 5-5-1.4-1.4-3.6 3.6-3.6-3.6z"></path></svg></i></span></span><ul class="NestedDropdownItem-module__submenu___3TV4u" aria-label="submenu"><li data-heap-id="seo-global-nav-dropdown-solutions-click" tabindex="0" class="SecondaryDropdown-module__secondaryDropdownTrigger___2tgnG" data-globalnav-text="Solutions"><span class="SecondaryDropdown-module__titleContainer___2j-cS"><span>Solutions</span><span class="SecondaryDropdown-module__iconContainer___14tna"><i class="eds-vector-image eds-icon--small" data-spec="icon" data-testid="icon" aria-hidden="true"><svg id="chevron-right-chunky_svg__eds-icon--chevron-right-chunky_svg" x="0" y="0" viewBox="0 0 24 24" xml:space="preserve"><path id="chevron-right-chunky_svg__eds-icon--chevron-right-chunky_base" fill-rule="evenodd" clip-rule="evenodd" d="M10.2 17l5-5-5-5-1.4 1.4 3.6 3.6-3.6 3.6z"></path></svg></i></span></span><ul class="SecondaryDropdown-module__secondaryDropdown___3kH0U"><button tabindex="0"><svg id="chevron-left-chunky_svg__eds-icon--chevron-left-chunky_svg" x="0" y="0" viewBox="0 0 24 24" xml:space="preserve"><path id="chevron-left-chunky_svg__eds-icon--chevron-left-chunky_base" fill-rule="evenodd" clip-rule="evenodd" d="M13.8 7l-5 5 5 5 1.4-1.4-3.6-3.6 3.6-3.6z"></path></svg>Solutions</button><li class="SecondaryDropdown-module__navLinkContainer___1UKfq"><a class="NavLink-module__main___3_J-1 nav-link__dropdown" href="https://www.eventbrite.co.uk/l/sell-tickets/" data-testid="navLink" aria-label="Event Ticketing" data-heap-id="seo-global-nav-link-event-ticketing-click"><span aria-label="Event Ticketing">Event Ticketing</span></a></li><li class="SecondaryDropdown-module__navLinkContainer___1UKfq"><a class="NavLink-module__main___3_J-1 nav-link__dropdown" href="https://www.eventbrite.co.uk/l/event-marketing-platform/" data-testid="navLink" aria-label="Event Marketing Platform" data-heap-id="seo-global-nav-link-marketing-suite-click"><span aria-label="Event Marketing Platform">Event Marketing Platform</span></a></li><li class="SecondaryDropdown-module__navLinkContainer___1UKfq"><a class="NavLink-module__main___3_J-1 nav-link__dropdown" href="https://www.eventbrite.co.uk/l/eventbrite-ads/" data-testid="navLink" aria-label="Eventbrite Ads" data-heap-id="seo-global-nav-link-eventbrite-ads-click"><span aria-label="Eventbrite Ads">Eventbrite Ads</span></a></li><li class="SecondaryDropdown-module__navLinkContainer___1UKfq"><a class="NavLink-module__main___3_J-1 nav-link__dropdown" href="https://www.eventbrite.co.uk/l/event-payment/" data-testid="navLink" aria-label="Payments" data-heap-id="seo-global-nav-link-payments-click"><span aria-label="Payments">Payments</span></a></li></ul></li><li data-heap-id="seo-global-nav-dropdown-industry-click" tabindex="0" class="SecondaryDropdown-module__secondaryDropdownTrigger___2tgnG" data-globalnav-text="Industry"><span class="SecondaryDropdown-module__titleContainer___2j-cS"><span>Industry</span><span class="SecondaryDropdown-module__iconContainer___14tna"><i class="eds-vector-image eds-icon--small" data-spec="icon" data-testid="icon" aria-hidden="true"><svg id="chevron-right-chunky_svg__eds-icon--chevron-right-chunky_svg" x="0" y="0" viewBox="0 0 24 24" xml:space="preserve"><path id="chevron-right-chunky_svg__eds-icon--chevron-right-chunky_base" fill-rule="evenodd" clip-rule="evenodd" d="M10.2 17l5-5-5-5-1.4 1.4 3.6 3.6-3.6 3.6z"></path></svg></i></span></span><ul class="SecondaryDropdown-module__secondaryDropdown___3kH0U"><button tabindex="0"><svg id="chevron-left-chunky_svg__eds-icon--chevron-left-chunky_svg" x="0" y="0" viewBox="0 0 24 24" xml:space="preserve"><path id="chevron-left-chunky_svg__eds-icon--chevron-left-chunky_base" fill-rule="evenodd" clip-rule="evenodd" d="M13.8 7l-5 5 5 5 1.4-1.4-3.6-3.6 3.6-3.6z"></path></svg>Industry</button><li class="SecondaryDropdown-module__navLinkContainer___1UKfq"><a class="NavLink-module__main___3_J-1 nav-link__dropdown" href="https://www.eventbrite.co.uk/l/music/" data-testid="navLink" aria-label="Music" data-heap-id="seo-global-nav-link-music-click"><span aria-label="Music">Music</span></a></li><li class="SecondaryDropdown-module__navLinkContainer___1UKfq"><a class="NavLink-module__main___3_J-1 nav-link__dropdown" href="https://www.eventbrite.co.uk/l/food-drink-event-ticketing/" data-testid="navLink" aria-label="Food & Beverage" data-heap-id="seo-global-nav-link-food-&-beverage-click"><span aria-label="Food & Beverage">Food & Beverage</span></a></li><li class="SecondaryDropdown-module__navLinkContainer___1UKfq"><a class="NavLink-module__main___3_J-1 nav-link__dropdown" href="https://www.eventbrite.co.uk/l/performing-arts/" data-testid="navLink" aria-label="Performing Arts" data-heap-id="seo-global-nav-link-performing-arts-click"><span aria-label="Performing Arts">Performing Arts</span></a></li><li class="SecondaryDropdown-module__navLinkContainer___1UKfq"><a class="NavLink-module__main___3_J-1 nav-link__dropdown" href="https://www.eventbrite.co.uk/l/npo/" data-testid="navLink" aria-label="Charity & Causes" data-heap-id="seo-global-nav-link-charity-&-causes-click"><span aria-label="Charity & Causes">Charity & Causes</span></a></li><li class="SecondaryDropdown-module__navLinkContainer___1UKfq"><a class="NavLink-module__main___3_J-1 nav-link__dropdown" href="https://www.eventbrite.co.uk/l/host-retail-events/" data-testid="navLink" aria-label="Retail" data-heap-id="seo-global-nav-link-retail-click"><span aria-label="Retail">Retail</span></a></li></ul></li><li data-heap-id="seo-global-nav-dropdown-event-types-click" tabindex="0" class="SecondaryDropdown-module__secondaryDropdownTrigger___2tgnG" data-globalnav-text="Event Types"><span class="SecondaryDropdown-module__titleContainer___2j-cS"><span>Event Types</span><span class="SecondaryDropdown-module__iconContainer___14tna"><i class="eds-vector-image eds-icon--small" data-spec="icon" data-testid="icon" aria-hidden="true"><svg id="chevron-right-chunky_svg__eds-icon--chevron-right-chunky_svg" x="0" y="0" viewBox="0 0 24 24" xml:space="preserve"><path id="chevron-right-chunky_svg__eds-icon--chevron-right-chunky_base" fill-rule="evenodd" clip-rule="evenodd" d="M10.2 17l5-5-5-5-1.4 1.4 3.6 3.6-3.6 3.6z"></path></svg></i></span></span><ul class="SecondaryDropdown-module__secondaryDropdown___3kH0U"><button tabindex="0"><svg id="chevron-left-chunky_svg__eds-icon--chevron-left-chunky_svg" x="0" y="0" viewBox="0 0 24 24" xml:space="preserve"><path id="chevron-left-chunky_svg__eds-icon--chevron-left-chunky_base" fill-rule="evenodd" clip-rule="evenodd" d="M13.8 7l-5 5 5 5 1.4-1.4-3.6-3.6 3.6-3.6z"></path></svg>Event Types</button><li class="SecondaryDropdown-module__navLinkContainer___1UKfq"><a class="NavLink-module__main___3_J-1 nav-link__dropdown" href="https://www.eventbrite.co.uk/l/music-venues/" data-testid="navLink" aria-label="Concerts" data-heap-id="seo-global-nav-link-concerts-click"><span aria-label="Concerts">Concerts</span></a></li><li class="SecondaryDropdown-module__navLinkContainer___1UKfq"><a class="NavLink-module__main___3_J-1 nav-link__dropdown" href="https://www.eventbrite.co.uk/l/create-a-workshop/" data-testid="navLink" aria-label="Classes & Workshops" data-heap-id="seo-global-nav-link-classes-&-workshops-click"><span aria-label="Classes & Workshops">Classes & Workshops</span></a></li><li class="SecondaryDropdown-module__navLinkContainer___1UKfq"><a class="NavLink-module__main___3_J-1 nav-link__dropdown" href="https://www.eventbrite.co.uk/l/festival-solutions/" data-testid="navLink" aria-label="Festivals & Fairs" data-heap-id="seo-global-nav-link-festivals-&-fairs-click"><span aria-label="Festivals & Fairs">Festivals & Fairs</span></a></li><li class="SecondaryDropdown-module__navLinkContainer___1UKfq"><a class="NavLink-module__main___3_J-1 nav-link__dropdown" href="https://www.eventbrite.co.uk/l/conference-planning/" data-testid="navLink" aria-label="Conferences" data-heap-id="seo-global-nav-link-conferences-click"><span aria-label="Conferences">Conferences</span></a></li><li class="SecondaryDropdown-module__navLinkContainer___1UKfq"><a class="NavLink-module__main___3_J-1 nav-link__dropdown" href="https://www.eventbrite.co.uk/l/eventbrite-for-business/" data-testid="navLink" aria-label="Corporate Events" data-heap-id="seo-global-nav-link-corporate-events-click"><span aria-label="Corporate Events">Corporate Events</span></a></li><li class="SecondaryDropdown-module__navLinkContainer___1UKfq"><a class="NavLink-module__main___3_J-1 nav-link__dropdown" href="https://www.eventbrite.co.uk/l/virtual-events-platform/" data-testid="navLink" aria-label="Online Events" data-heap-id="seo-global-nav-link-online-events-click"><span aria-label="Online Events">Online Events</span></a></li></ul></li><li data-heap-id="seo-global-nav-dropdown-blog-click" tabindex="0" class="SecondaryDropdown-module__secondaryDropdownTrigger___2tgnG" data-globalnav-text="Blog"><span class="SecondaryDropdown-module__titleContainer___2j-cS"><span>Blog</span><span class="SecondaryDropdown-module__iconContainer___14tna"><i class="eds-vector-image eds-icon--small" data-spec="icon" data-testid="icon" aria-hidden="true"><svg id="chevron-right-chunky_svg__eds-icon--chevron-right-chunky_svg" x="0" y="0" viewBox="0 0 24 24" xml:space="preserve"><path id="chevron-right-chunky_svg__eds-icon--chevron-right-chunky_base" 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href="https://www.eventbrite.co.uk/organizer/pricing/" class="link-container__content"><span>Pricing</span></a></li></ul></div><div class="organizer-sub-nav__right"><li class="link-container" tabindex="0"><a data-heap-id="seo-organizer-sub-nav-link-contact-sales-click" tabindex="1" href="https://www.eventbrite.co.uk/l/contact-eventbrite-sales/" class="link-container__content"><span>Contact Sales</span></a></li><a data-heap-id="seo-organizer-sub-nav-cta-button-click" href="https://www.eventbrite.co.uk/signin/signup/?referrer=%2Fmanage%2Fevents%2Fcreate%2F" class="cta-button">Get started</a></div></nav><nav aria-label="breadcrumbs" class="eds-text-bm breadcrumbs wagtail-breadcrumbs__white-background BreadCrumbs-module__discover-breadcrumbs___3IwsQ" data-spec="breadcrumbs" data-testid="breadcrumb-nav"><ol class="undefined breadcrumb-container BreadCrumbs-module__breadcrumb-container___y-0ge" data-testid="breadcrumb-ol"><li data-testid="breadcrumb-element"><a href="/" title="Home">Home</a><span data-testid="breadcrumb-separator" aria-hidden="true"><span class="wagtail-breadcrumb__separator">/</span></span></li><li data-testid="breadcrumb-element"><span aria-current="page" data-testid="breadcrumb-final-element">Event Ticket-Pricing Strategies</span></li></ol></nav></div></div><div class="eds-structure__body eds-structure__body--overflow-set"><section class="eds-structure__drawer eds-structure__right-drawer" data-spec="eds-structure-drawer-right"><div class="eds-structure__drawer-content"></div></section><div class="eds-structure__main-mask eds-structure__main-mask--overflow-set" data-spec="eds-structure-main-mask"><div class="eds-structure__fixed-bottom-bar-layout-wrapper"><div class="eds-fixed-bottom-bar-layout" data-spec="fixed-bottom-bar-layout"><div class="eds-fixed-bottom-bar-layout__content"><div class="eds-structure__main-container"><main class="eds-structure__main" data-spec="eds-structure-main"><section class="eds-layout" data-spec="eds-layout"><div class="eds-layout__body" data-spec="eds-layout__body"><section class="content-container"><div class="module-landing-page__container"><style></style><div class="module-landing-page__module-container"><div data-testid="raw-html-module" class="html_content"><body data-scroll-time="0"> <section class="section"> <div class="w-layout-blockcontainer container w-container"> <div><img src="https://eventbrite-s3.s3.amazonaws.com/marketing/landingpages/assets/2024/m-pg/images/a-heading__img-hero.jpg" loading="lazy" sizes="(max-width: 991px) 94vw, 780px" srcset="https://eventbrite-s3.s3.amazonaws.com/marketing/landingpages/assets/2024/m-pg/images/a-heading__img-hero-p-500.jpg 500w, https://eventbrite-s3.s3.amazonaws.com/marketing/landingpages/assets/2024/m-pg/images/a-heading__img-hero-p-800.jpg 800w, https://eventbrite-s3.s3.amazonaws.com/marketing/landingpages/assets/2024/m-pg/images/a-heading__img-hero-p-1080.jpg 1080w, https://eventbrite-s3.s3.amazonaws.com/marketing/landingpages/assets/2024/m-pg/images/a-heading__img-hero.jpg 1756w" alt class="image" /></div> <div class="div-block"> <h1 class="c-heading__h1"><span class="text-span">The<br /></span><span class="c-heading__line1">Ultimate Ticket</span><br /><span class="c-heading__line2">Pricing Guide</span></h1> </div> <a href="#ticket-pricing-guide" class="c-pg__main-cta w-button">Download it</a> </div> </section> <section> <div class="w-layout-blockcontainer container-2 w-container"> <h2 class="c-heading__h2 has-mw-480"><span class="c-heading__color-bg_yellow">7 Event Ticket-Pricing Strategies to Maximise Attendance</span></h2> <div> <p class="a-pg__paragraph-regular-col">Setting the right price for your event tickets can make or break attendance, revenue goals, and attendee satisfaction.<br /><br />It doesn’t matter whether you’re organising a music festival, a conference, or a local comedy show – navigating the complexities of ticket pricing requires thoughtful strategy and understanding of your audience. <br /><br /><span class="text-span-2">And in a landscape where pricing can influence perception as much as profit, employing the right strategies is crucial for success.</span><br /><br />But don’t get overwhelmed. Our <a href="#ticket-pricing-guide">downloadable guide</a> offers seven event ticket-pricing strategies to maximise attendance, with expert advice and case studies.</p> </div> </div> </section> <section class="section-2"> <div class="w-layout-blockcontainer container-3 w-container"> <div class="div-block-2"> <div id="w-node-_25f076dd-815e-79b4-9c5c-854bb52416ff-18e55a71"> <h3 id="w-node-aebe357d-a354-374a-54eb-165eb4368a0f-18e55a71" class="c-heading__h3"><span class="c-heading__color-bg_green">1. Know your costs, and understand what to charge</span></h3> <p class="a-pg__paragraph-regular has-mw-740">First things first, you need a comprehensive breakdown of what you’re spending in order to make sure you’re at least breaking even.</p> </div> <div> <h3 id="w-node-_5375a716-9832-2173-0be8-ccef401f5114-18e55a71" class="c-heading__h3"><span class="c-heading__color-bg_green">2. Drive steady revenue – and stay relevant</span></h3> <p class="a-pg__paragraph-regular has-mw-740">Hosting regular events not only allows you to keep the money coming in but also helps you stay top of mind and build loyalty among your event-goers.</p> </div> <div id="w-node-b0a08833-23c1-a816-9c04-651d1b30a2ab-18e55a71"> <h3 id="w-node-b0a08833-23c1-a816-9c04-651d1b30a2ac-18e55a71" class="c-heading__h3"><span class="c-heading__color-bg_green">3. Don’t be afraid to charge more</span></h3> <p class="a-pg__paragraph-regular has-mw-740">Not only do higher ticket prices reduce the pressure to sell a high volume of tickets, but it lets attendees know the true value of your event.</p> </div> <div id="w-node-_88ac018c-daa4-ce1c-474b-a288e47b5d91-18e55a71"> <h3 id="w-node-_88ac018c-daa4-ce1c-474b-a288e47b5d92-18e55a71" class="c-heading__h3"><span class="c-heading__color-bg_green">4. Appeal to everyone with a tiered ticket structure</span></h3> <p class="a-pg__paragraph-regular has-mw-740">Experiment with add-ons, VIP experiences, and early-bird tickets to appeal to a broad range of event-goers.</p> </div> <div id="w-node-cf883757-c3e9-315c-fa21-4729214b5d46-18e55a71"> <h3 id="w-node-cf883757-c3e9-315c-fa21-4729214b5d47-18e55a71" class="c-heading__h3"><span class="c-heading__color-bg_green">5. Build attendee FOMO</span></h3> <p class="a-pg__paragraph-regular has-mw-740">Create buzz around your event to make it unmissable. Download the guide for our tried-and-tested tips to build FOMO.</p> </div> <div id="w-node-c9c452a8-b3c6-eff3-af42-e632f3258036-18e55a71"> <h3 id="w-node-c9c452a8-b3c6-eff3-af42-e632f3258037-18e55a71" class="c-heading__h3"><span class="c-heading__color-bg_green">6. Get nerdy with analytics</span></h3> <p class="a-pg__paragraph-regular has-mw-740">In order to know what to charge, you need to understand what’s working for you and who your attendees are – and that’s where Eventbrite’s analytics dashboard comes in.</p> </div> <div id="w-node-cebf8ecc-6cde-226d-d1c9-0862cda25840-18e55a71"> <h3 id="w-node-cebf8ecc-6cde-226d-d1c9-0862cda25841-18e55a71" class="c-heading__h3"><span class="c-heading__color-bg_green">7. Don’t undersell online</span></h3> <p class="a-pg__paragraph-regular has-mw-740">Online and hybrid events are here to stay and can be a valuable extra revenue driver. Make sure you value these tickets properly with our top tips.</p> </div> </div> <div> <p id="w-node-d359398e-6b04-4389-1489-bbe2a043126d-18e55a71" class="paragraph-2">Download our ticket-pricing strategies guide now</p> <div id="ticket-pricing-guide" class="div-block-11"> <div class="w-embed w-script"> <script type="text/javascript" id="hs-script-loader" async defer src="//js.hs-scripts.com/8020908.js"></script> <script src="https://ajax.googleapis.com/ajax/libs/jquery/3.5.1/jquery.min.js"></script> <script charset="utf-8" type="text/javascript" src="https://js.hsforms.net/forms/v2.js"></script> <script> hbspt.forms.create({ portalId: "8020908", formId: "47176f1b-455f-4129-b5b5-9bbe3f01bff3", redirectUrl: "https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/08/Ticket-Pricing-Strategies-UKI.pdf", onFormSubmit: function($form){ $('input[name="form_submission_url"]', $form).val(window.location.href).change(); } }); </script> </div> <div class="w-embed"> <style type="text/css" 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rel=\"stylesheet\" type=\"text/css\"\u003e\r\n \u003clink href=\"https://eventbrite-s3.s3.amazonaws.com/marketing/landingpages/assets/2024/lead-gen/micro-influencers/css/webflow.css\" rel=\"stylesheet\" type=\"text/css\"\u003e\r\n \u003clink href=\"https://eventbrite-s3.s3.amazonaws.com/marketing/landingpages/assets/2024/m-pg/css/ticket-pricing-strategies.webflow.css\" rel=\"stylesheet\" type=\"text/css\"\u003e\r\n \u003cscript type=\"text/javascript\"\u003e!function(o,c){var n=c.documentElement,t=\" w-mod-\";n.className+=t+\"js\",(\"ontouchstart\"in o||o.DocumentTouch\u0026\u0026c instanceof DocumentTouch)\u0026\u0026(n.className+=t+\"touch\")}(window,document);\u003c/script\u003e\r\n\r\n\u003cstyle\u003e\r\n.breadcrumbs {display: none !important;}\r\n.div-block-11 {background-color: transparent;}\r\na:visited {color: inherit;}\r\n\u003c/style\u003e\r\n\u003c/head\u003e"}}],"body_content":[{"type":"raw_html_content","id":"93533f93-a8a9-41ee-ae11-0a6797615d7b","value":{"template_type":"body_content","raw_html_block":"\u003cbody data-scroll-time=\"0\"\u003e\r\n \u003csection class=\"section\"\u003e\r\n \u003cdiv class=\"w-layout-blockcontainer container w-container\"\u003e\r\n \u003cdiv\u003e\u003cimg src=\"https://eventbrite-s3.s3.amazonaws.com/marketing/landingpages/assets/2024/m-pg/images/a-heading__img-hero.jpg\" loading=\"lazy\" sizes=\"(max-width: 991px) 94vw, 780px\" srcset=\"https://eventbrite-s3.s3.amazonaws.com/marketing/landingpages/assets/2024/m-pg/images/a-heading__img-hero-p-500.jpg 500w, https://eventbrite-s3.s3.amazonaws.com/marketing/landingpages/assets/2024/m-pg/images/a-heading__img-hero-p-800.jpg 800w, https://eventbrite-s3.s3.amazonaws.com/marketing/landingpages/assets/2024/m-pg/images/a-heading__img-hero-p-1080.jpg 1080w, https://eventbrite-s3.s3.amazonaws.com/marketing/landingpages/assets/2024/m-pg/images/a-heading__img-hero.jpg 1756w\" alt=\"\" class=\"image\"\u003e\u003c/div\u003e\r\n \u003cdiv class=\"div-block\"\u003e\r\n \u003ch1 class=\"c-heading__h1\"\u003e\u003cspan class=\"text-span\"\u003eThe\u003cbr\u003e\u003c/span\u003e\u003cspan class=\"c-heading__line1\"\u003eUltimate Ticket\u003c/span\u003e\u003cbr\u003e\u003cspan class=\"c-heading__line2\"\u003ePricing Guide\u003c/span\u003e\u003c/h1\u003e\r\n \u003c/div\u003e\r\n \u003ca href=\"#ticket-pricing-guide\" class=\"c-pg__main-cta w-button\"\u003eDownload it\u003c/a\u003e\r\n \u003c/div\u003e\r\n \u003c/section\u003e\r\n \u003csection\u003e\r\n \u003cdiv class=\"w-layout-blockcontainer container-2 w-container\"\u003e\r\n \u003ch2 class=\"c-heading__h2 has-mw-480\"\u003e\u003cspan class=\"c-heading__color-bg_yellow\"\u003e7 Event Ticket-Pricing Strategies to Maximise Attendance\u003c/span\u003e\u003c/h2\u003e\r\n \u003cdiv\u003e\r\n \u003cp class=\"a-pg__paragraph-regular-col\"\u003eSetting the right price for your event tickets can make or break attendance, revenue goals, and attendee satisfaction.\u003cbr\u003e\u003cbr\u003eIt doesn\u2019t matter whether you\u2019re organising a music festival, a conference, or a local comedy show \u2013 navigating the complexities of ticket pricing requires thoughtful strategy and understanding of your audience. \u003cbr\u003e\u003cbr\u003e\u003cspan class=\"text-span-2\"\u003eAnd in a landscape where pricing can influence perception as much as profit, employing the right strategies is crucial for success.\u003c/span\u003e\u003cbr\u003e\u003cbr\u003eBut don\u2019t get overwhelmed. Our \u003ca href=\"#ticket-pricing-guide\"\u003edownloadable guide\u003c/a\u003e offers seven event ticket-pricing strategies to maximise attendance, with expert advice and case studies.\u003c/p\u003e\r\n \u003c/div\u003e\r\n \u003c/div\u003e\r\n \u003c/section\u003e\r\n \u003csection class=\"section-2\"\u003e\r\n \u003cdiv class=\"w-layout-blockcontainer container-3 w-container\"\u003e\r\n \u003cdiv class=\"div-block-2\"\u003e\r\n \u003cdiv id=\"w-node-_25f076dd-815e-79b4-9c5c-854bb52416ff-18e55a71\"\u003e\r\n \u003ch3 id=\"w-node-aebe357d-a354-374a-54eb-165eb4368a0f-18e55a71\" class=\"c-heading__h3\"\u003e\u003cspan class=\"c-heading__color-bg_green\"\u003e1. Know your costs, and understand what to charge\u003c/span\u003e\u003c/h3\u003e\r\n \u003cp class=\"a-pg__paragraph-regular has-mw-740\"\u003eFirst things first, you need a comprehensive breakdown of what you\u2019re spending in order to make sure you\u2019re at least breaking even.\u003c/p\u003e\r\n \u003c/div\u003e\r\n \u003cdiv\u003e\r\n \u003ch3 id=\"w-node-_5375a716-9832-2173-0be8-ccef401f5114-18e55a71\" class=\"c-heading__h3\"\u003e\u003cspan class=\"c-heading__color-bg_green\"\u003e2. Drive steady revenue \u2013 and stay relevant\u003c/span\u003e\u003c/h3\u003e\r\n \u003cp class=\"a-pg__paragraph-regular has-mw-740\"\u003eHosting regular events not only allows you to keep the money coming in but also helps you stay top of mind and build loyalty among your event-goers.\u003c/p\u003e\r\n \u003c/div\u003e\r\n \u003cdiv id=\"w-node-b0a08833-23c1-a816-9c04-651d1b30a2ab-18e55a71\"\u003e\r\n \u003ch3 id=\"w-node-b0a08833-23c1-a816-9c04-651d1b30a2ac-18e55a71\" class=\"c-heading__h3\"\u003e\u003cspan class=\"c-heading__color-bg_green\"\u003e3. Don\u2019t be afraid to charge more\u003c/span\u003e\u003c/h3\u003e\r\n \u003cp class=\"a-pg__paragraph-regular has-mw-740\"\u003eNot only do higher ticket prices reduce the pressure to sell a high volume of tickets, but it lets attendees know the true value of your event.\u003c/p\u003e\r\n \u003c/div\u003e\r\n \u003cdiv id=\"w-node-_88ac018c-daa4-ce1c-474b-a288e47b5d91-18e55a71\"\u003e\r\n \u003ch3 id=\"w-node-_88ac018c-daa4-ce1c-474b-a288e47b5d92-18e55a71\" class=\"c-heading__h3\"\u003e\u003cspan class=\"c-heading__color-bg_green\"\u003e4. Appeal to everyone with a tiered ticket structure\u003c/span\u003e\u003c/h3\u003e\r\n \u003cp class=\"a-pg__paragraph-regular has-mw-740\"\u003eExperiment with add-ons, VIP experiences, and early-bird tickets to appeal to a broad range of event-goers.\u003c/p\u003e\r\n \u003c/div\u003e\r\n \u003cdiv id=\"w-node-cf883757-c3e9-315c-fa21-4729214b5d46-18e55a71\"\u003e\r\n \u003ch3 id=\"w-node-cf883757-c3e9-315c-fa21-4729214b5d47-18e55a71\" class=\"c-heading__h3\"\u003e\u003cspan class=\"c-heading__color-bg_green\"\u003e5. Build attendee FOMO\u003c/span\u003e\u003c/h3\u003e\r\n \u003cp class=\"a-pg__paragraph-regular has-mw-740\"\u003eCreate buzz around your event to make it unmissable. Download the guide for our tried-and-tested tips to build FOMO.\u003c/p\u003e\r\n \u003c/div\u003e\r\n \u003cdiv id=\"w-node-c9c452a8-b3c6-eff3-af42-e632f3258036-18e55a71\"\u003e\r\n \u003ch3 id=\"w-node-c9c452a8-b3c6-eff3-af42-e632f3258037-18e55a71\" class=\"c-heading__h3\"\u003e\u003cspan class=\"c-heading__color-bg_green\"\u003e6. Get nerdy with analytics\u003c/span\u003e\u003c/h3\u003e\r\n \u003cp class=\"a-pg__paragraph-regular has-mw-740\"\u003eIn order to know what to charge, you need to understand what\u2019s working for you and who your attendees are \u2013 and that\u2019s where Eventbrite\u2019s analytics dashboard comes in.\u003c/p\u003e\r\n \u003c/div\u003e\r\n \u003cdiv id=\"w-node-cebf8ecc-6cde-226d-d1c9-0862cda25840-18e55a71\"\u003e\r\n \u003ch3 id=\"w-node-cebf8ecc-6cde-226d-d1c9-0862cda25841-18e55a71\" class=\"c-heading__h3\"\u003e\u003cspan class=\"c-heading__color-bg_green\"\u003e7. Don\u2019t undersell online\u003c/span\u003e\u003c/h3\u003e\r\n \u003cp class=\"a-pg__paragraph-regular has-mw-740\"\u003eOnline and hybrid events are here to stay and can be a valuable extra revenue driver. Make sure you value these tickets properly with our top tips.\u003c/p\u003e\r\n \u003c/div\u003e\r\n \u003c/div\u003e\r\n \u003cdiv\u003e\r\n \u003cp id=\"w-node-d359398e-6b04-4389-1489-bbe2a043126d-18e55a71\" class=\"paragraph-2\"\u003eDownload our ticket-pricing strategies guide now\u003c/p\u003e\r\n \u003cdiv id=\"ticket-pricing-guide\" class=\"div-block-11\"\u003e\r\n \u003cdiv class=\"w-embed w-script\"\u003e\r\n\u003cscript type=\"text/javascript\" id=\"hs-script-loader\" async defer src=\"//js.hs-scripts.com/8020908.js\"\u003e\u003c/script\u003e\r\n\u003cscript src=\"https://ajax.googleapis.com/ajax/libs/jquery/3.5.1/jquery.min.js\"\u003e\u003c/script\u003e\r\n\u003cscript charset=\"utf-8\" type=\"text/javascript\" src=\"https://js.hsforms.net/forms/v2.js\"\u003e\u003c/script\u003e\r\n\u003cscript\u003e\r\n hbspt.forms.create({\r\n portalId: \"8020908\",\r\n formId: \"47176f1b-455f-4129-b5b5-9bbe3f01bff3\",\r\n redirectUrl: \"https://www.eventbrite.co.uk/blog/wp-content/uploads/2024/08/Ticket-Pricing-Strategies-UKI.pdf\",\r\n onFormSubmit: function($form){\r\n $('input[name=\"form_submission_url\"]', $form).val(window.location.href).change();\r\n }\r\n });\r\n\u003c/script\u003e\r\n \u003c/div\u003e\r\n \u003cdiv class=\"w-embed\"\u003e\r\n \u003cstyle type=\"text/css\" id=\"hs-form-stylef557db29-948f-476c-bc66-ed6fef142e90_48e93060-df29-417f-8dd8-7ac8da697d40\"\u003e\r\n.hbspt-form \u003e form \u003e fieldset \u003e div, .hbspt-form \u003e form \u003e fieldset \u003e div \u003e div {height: fit-content !important; 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border-width: 1px !important; font-size: 14px !important; padding: 12px 24px !important; }\r\n .hs-button:hover, .hs-button:focus { background-color: #ff8f73; border-color: #ff8f73 }\r\n .hs-button:active { background-color: #e66e50; border-color: #e66e50 }\r\n label { font-size: 14px; width: 130px; color: #33475b; display: block; float: none; width: auto; font-weight: 500; line-height: 20px; padding-top: 0; margin-bottom: 4px; }\r\n .hs-video-form label { color: var(--trends24-black) !important }\r\n .hs-video-form .hs-back-button { background-color: #fff; width: 20%; height: 38px; margin-right: 10px; border: 1px solid; -webkit-border-radius: 3px; -moz-border-radius: 3px; -ms-border-radius: 3px;\r\n border-radius: 3px }\r\n .hs-video-form .hs-button { width: 70% }\r\n .hs-video-form .hs-button span { font-size: 15px }\r\n .hs-video-form .hs-richtext { color: var(--trends24-black) !important }\r\n .hs-video-form .legal-consent-container { max-height: 180px !important; overflow-y: scroll !important }\r\n .hs-video-form .legal-consent-container:after { content: \"\"; 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