Strategy & Planning Series - Demand Gen Report

<!doctype html> <html> <head> <meta charset="UTF-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <title>Strategy & Planning Series - Demand Gen Report - #SPS16</title>  <meta name="description" content="Industry experts share targeted approaches to demand generation in 2017 during this week-long webinar series."/> <meta property="og:title" content="Strategy & Planning Series 2016 - Industry Experts Share Targeted Approaches To Demand Generation In 2017 - #SPS16" /> <meta property="og:url" content="http://www3.demandgenreport.com/sps16/" /> <meta property="og:image" content="http://0ca36445185fb449d582-f6ffa6baf5dd4144ff990b4132ba0c4d.r41.cf1.rackcdn.com/SPS16/SPS16_1016_Social_1200X627.png"/>  <meta name="viewport" content="width=device-width, initial-scale=1">  <link rel="stylesheet" type="text/css" href="css/bootstrap.min.css"> <link rel="stylesheet" type="text/css" href="css/custom.css"> <link rel="stylesheet" type="text/css" href="css/animate.css"> <link href="http://www.demandgenreport.com/images/dgr_v3_funnel.png" rel="shortcut icon" type="image/vnd.microsoft.icon"/>  <link href="https://fonts.googleapis.com/css?family=Anton" rel="stylesheet"> <link href="https://fonts.googleapis.com/css?family=Open+Sans 100" rel="stylesheet" type="text/css"> <link href="https://fonts.googleapis.com/css?family=Quicksand" rel="stylesheet"> <link href="https://fonts.googleapis.com/css?family=Domine" rel="stylesheet"> <link href="https://fonts.googleapis.com/css?family=Lora" rel="stylesheet">  <script src="https://use.fontawesome.com/7cdc88d453.js"></script>  <link href="css/hover.css" rel="stylesheet" media="all">  <script type="text/javascript" src="http://code.jquery.com/jquery-latest.min.js"></script> <script src="js/bootstrap.min.js" type="text/javascript"></script> </head> <body>  <div class="container-fluid" id="skrollr-body">  <button class="btn-nav"> <i class="fa fa-cog fa-spin fa-1x fa-fw" aria-hidden="true" style="font-size:18px !important; color:#ffffff;"></i> <div class="bar arrow-top-r"></div> <div class="bar arrow-middle-r"></div> <div class="bar arrow-bottom-r"></div> </button> <nav class="nav nav-container hidden hideNav sticky"> <ul class="nav-list"> <li><a href="#section1" style="color:#ffffff; font-size:20px; text-decoration:none;" class="hvr-icon-float-away"><strong>OVERVIEW</strong></a></li> <li><a href="#section2" style="color:#ffffff; font-size:20px; text-decoration:none;" class="hvr-icon-float-away"><strong>SPEAKERS</strong></a></li> <li><a href="#section4" style="color:#ffffff; font-size:20px; text-decoration:none;" class="hvr-icon-float-away"><strong>SESSIONS</strong></a></li> </ul> </nav>   <div class="dgrlogo"> <a href="http://www.demandgenreport.net/" target="_blank"><img src="img/DGR_Logo_Blue_2015_highres.png" width="150" height="auto"></a> </div>   <div class="maxwidth headerpadding" style="padding-bottom:205px;"> <div class="logo"> <img src="http://f02e32cd6e70e09c28e3-78c555a394a70829ae681e239865273f.r7.cf1.rackcdn.com/sps16/img/SPS16_Logo.png" width="313"> <h2> Targeted Approaches To Demand Generation In 2017<br/> </h2> <div style="padding-top:40px;" class="navarrow"> <a href="#section1" style="color:#ffffff; font-size:30px;"><strong class="fa fa-arrow-down hvr-bounce-in"></strong></a> </div> </div> </div>  <div class="crossfade" style="background-color:#000000;"> <figure></figure> <figure></figure> <figure></figure> <figure></figure> <figure></figure> </div>   <div class="row BGspan bodycopypadding" style="background-image: url('img/Overview_BG.jpg'); height:auto; padding-top:90px; padding-bottom:50px;" id="section1"> <div class="col-md-1"></div> <div class="col-md-10"> <div class="maxwidth2"> <div class="col-md-7"> <h4> As we enter Q4, it's that time of year when we assess our marketing and sales initiatives, identify successes and failures, and ramp up to generate more demand for 2017.<br/><br/> </h4> </div> <div class="col-md-5" style="padding-top:40px;"> <h3>  <a href="http://event.on24.com/wcc/r/1284687/D85029CF1CED120041231F52812812C1/51326" target="_blank"><button class="regbtn1"> VIEW ALL SESSIONS <span class="fa fa-chevron-circle-right"></span> </button></a> </h3> </div> </div> </div> <div class="col-md-1"></div> </div>      <div class="row BGspan" style="background-image: url('img/Speakers_BG.jpg'); height:auto; padding-top:90px; padding-bottom:100px;" id="section2"> <div class="col-md-1"></div> <div class="col-md-10"> <div> <h3 style="text-align:center; padding-bottom:30px;"> <span class="fa fa-user"></span> Featured Speakers </h3> </div> <div class="maxwidth"> <div class="col-md-3" style="text-align:center;"> <img src="img/Ken_Headshot.png" width="150" height="auto"> <h5> Ken Evans<br/> <strong>Fuze</strong> </h5> </div> <div class="col-md-3" style="text-align:center;"> <img src="img/Shantel_Headshot.png" width="150" height="auto"> <h5> Shantel Shave<br/> <strong>Hootsuite</strong> </h5> </div> <div class="col-md-3" style="text-align:center;"> <img src="img/Peter_Headshot.png" width="150" height="auto"> <h5> Peter Zawistowicz<br/> <strong>MongoDB</strong> </h5> </div> <div class="col-md-3" style="text-align:center;"> <img src="img/Sam_Headshot.png" width="150" height="auto"> <h5> Sam Melnick<br/> <strong>Allocadia</strong> </h5> </div> </div> </div> <div class="col-md-1"></div> </div>    <div class="row BGspan" style="background-image: url('img/Sessions_BG.jpg'); height:auto; padding-top:100px; padding-bottom:10px;" id="section4"> <div class="col-md-1"></div> <div class="col-md-10"></div> <div align="center"> <div class="maxwidth3"> <h3 style="text-align:center; padding-bottom:30px;"> <i class="fa fa-cog fa-spin fa-1x fa-fw" aria-hidden="true"></i> All Sessions Now On-Demand </h3> </div>  <div class="maxwidth3" style="margin-left:10px; margin-right:10px;" align="center">  <div class="col-md-4 BGspan2" style="background-image: url('img/Session_Preview_Header.png'); height:550px; text-align:center; padding-top:60px; padding-bottom:50px;"> <h6> <br/><br/> </h6> <h6 style="font-size:30px;"> <strong>Top Transformational Trends In 2017 & How To Plan For Them</strong> </h6><br/><br/> <div style="text-align:center;"> <img src="img/DGR_Logo_Blue_2015_highres.png" width="150" height="auto"> </div> <div style="padding-top:60px;"> <a href="http://event.on24.com/wcc/r/1307519/3663311AF11C96BCA8D45D85B947BA6C" target="_blank"> <button class="regsession2"> <strong>VIEW NOW<span class="fa fa-chevron-circle-right" style="padding-left:8px;"></span></strong> </button> </a> </div> </div>   <div class="col-md-4 BGspan2" style="background-image: url('img/Session_Header_1.png'); height:550px; text-align:center; padding-top:60px; padding-bottom:50px;"> <h6> <br/><br/> </h6> <h6 style="font-size:30px;"> <strong>Marketing Planning Mastery: 4 Strategies From The Best Marketing Organizations</strong> </h6><br/><br/> <div style="text-align:center;"> <img src="img/Sponsor_Allocadia_KO.png" width="150" height="auto"> </div> <div style="padding-top:60px;"> <a href="http://event.on24.com/wcc/r/1284699/F42FF1E802D02A6C659EC7771E57E519" target="_blank"> <button class="regsession"> <strong>VIEW NOW<span class="fa fa-chevron-circle-right" style="padding-left:8px;"></span></strong> </button> </a> </div> </div>   <div class="col-md-4 BGspan2" style="background-image: url('img/Session_Header_2.png'); height:550px; text-align:center; padding-top:60px; padding-bottom:50px;"> <h6> <br/><br/> </h6> <h6 style="font-size:30px;"> <strong>Why ABM And Predictive Are B2B Marketing’s 2017 Power Couple</strong> </h6><br/><br/> <div style="text-align:center;"> <img src="img/Sponsor_Lattice_KO.png" width="130" height="auto"> </div> <div style="padding-top:60px;"> <a href="http://event.on24.com/wcc/r/1284687/D85029CF1CED120041231F52812812C1" target="_blank"> <button class="regsession2"> <strong>VIEW NOW<span class="fa fa-chevron-circle-right" style="padding-left:8px;"></span></strong> </button> </a> </div> </div>  </div> </div>  <div class="col-md-1"></div> </div>   <div class="row BGspan" style="background-image: url('img/Sessions_BG.jpg'); height:auto; padding-top:50px; padding-bottom:10px;"> <div class="col-md-1"></div> <div class="col-md-10"></div> <div align="center">  <div class="maxwidth3" style="margin-left:10px; margin-right:10px;" align="center">  <div class="col-md-4 BGspan2" style="background-image: url('img/Session_Header_3.png'); height:550px; text-align:center; padding-top:60px; padding-bottom:50px;"> <h6> <br/><br/> </h6> <h6 style="font-size:30px;"> <strong>Beyond The Hype: How To Create And Measure An ABM Strategy</strong> </h6><br/><br/> <div style="text-align:center; padding-bottom:12px;"> <img src="img/Sponsor_DemandBase_KO.png" width="170" height="auto"> </div> <div style="padding-top:60px;"> <a href="http://event.on24.com/wcc/r/1284707/D211D1523E8EE2B95EB35BC8CE5A54D4" target="_blank"> <button class="regsession"> <strong>VIEW NOW<span class="fa fa-chevron-circle-right" style="padding-left:8px;"></span></strong> </button> </a> </div> </div>   <div class="col-md-4 BGspan2" style="background-image: url('img/Session_Header_4.png'); height:550px; text-align:center; padding-top:60px; padding-bottom:50px;"> <h6> <br/><br/> </h6> <h6 style="font-size:30px;"> <strong>Personas, Journeys & Content Maps – 3 Keys To Filling Your 2017 Pipeline With Quality Leads</strong> </h6><br/><br/> <div style="text-align:center; padding-bottom:12px;"> <img src="img/Sponsor_MX_KO.png" width="170" height="auto"> </div> <div style="padding-top:60px;"> <a href="http://event.on24.com/wcc/r/1285218/3934F1A79DD39F5CE1BDF928E995D152" target="_blank"> <button class="regsession2"> <strong>VIEW NOW<span class="fa fa-chevron-circle-right" style="padding-left:8px;"></span></strong> </button> </a> </div> </div>   <div class="col-md-4 BGspan2" style="background-image: url('img/Session_Header_4A.png'); height:550px; text-align:center; padding-top:60px; padding-bottom:50px;"> <h6> <br/><br/> </h6> <h6 style="font-size:30px;"> <strong>Artificial Intelligence Is Here–4 Stories That Prove The Power Of Predictive</strong> </h6><br/><br/> <div style="text-align:center; padding-bottom:12px;"> <img src="img/Sponsor_Radius_KO.png" width="120" height="auto"> </div> <div style="padding-top:60px;"> <a href="http://event.on24.com/wcc/r/1296459/F797B0239A1C22A1772C96C9485B4C0A" target="_blank"> <button class="regsession"> <strong>VIEW NOW<span class="fa fa-chevron-circle-right" style="padding-left:8px;"></span></strong> </button> </a> </div> </div>  </div> </div>  <div class="col-md-1"></div> </div>   <div class="row BGspan" style="background-image: url('img/Sessions_BG.jpg'); height:auto; padding-top:40px; padding-bottom:0px;"> <div class="col-md-1"></div> <div class="col-md-10"></div> <div align="center">  <div class="maxwidth3" style="margin-left:10px; margin-right:10px;" align="center">  <div class="col-md-4 BGspan2" style="background-image: url('img/Session_Header_5.png'); height:600px; text-align:center; padding-top:60px; padding-bottom:50px;"> <h6> <br/><br/> </h6> <h6 style="font-size:30px;"> <strong>Maximize Customer Lifetime Value In 2017 By Leveraging Your 2016 Wins</strong> </h6><br/><br/> <div style="text-align:center; padding-bottom:12px;"> <img src="img/Sponsor_ActOn.png" width="120" height="auto"> </div> <div style="padding-top:60px;"> <a href="http://event.on24.com/wcc/r/1293213/D57E91ED16D7CC55234CA53527323608" target="_blank"> <button class="regsession2"> <strong>VIEW NOW<span class="fa fa-chevron-circle-right" style="padding-left:8px;"></span></strong> </button> </a> </div> </div>   <div class="col-md-4 BGspan2" style="background-image: url('img/Session_Header_7B.png'); height:600px; text-align:center; padding-top:60px; padding-bottom:50px;"> <h6> <br/><br/> </h6> <h6 style="font-size:30px;"> <strong>Personalized Prospecting & The Rise Of Outbound SDRs: How ABM And Alignment Will Benefit From Coordinated Plays In 2017</strong> </h6><br/><br/> <div style="text-align:center; padding-bottom:12px;"> <img src="img/Sponsor_Everstring_KO.png" width="150" height="auto"> </div> <div style="padding-top:60px;"> <a href="http://event.on24.com/wcc/r/1299496/3EB7F3F9C93FBDCB20AF8D7EF667FF6E" target="_blank"> <button class="regsession"> <strong>VIEW NOW<span class="fa fa-chevron-circle-right" style="padding-left:8px;"></span></strong> </button> </a> </div> </div>   <div class="col-md-4 BGspan2" style="background-image: url('img/Session_Header_7.png'); height:600px; text-align:center; padding-top:60px; padding-bottom:50px;"> <h6> <br/><br/> </h6> <h6 style="font-size:30px;"> <strong>2 Million Reasons To Invest In B2B Video Marketing</strong> </h6><br/><br/> <div style="text-align:center; padding-bottom:12px;"> <img src="img/Sponsor_Vidyard_KO.png" width="150" height="auto"> </div> <div style="padding-top:60px;"> <a href="http://event.on24.com/wcc/r/1284714/1E7569997EAD2D69D0851708E692D873" target="_blank"> <button class="regsession2"> <strong>VIEW NOW<span class="fa fa-chevron-circle-right" style="padding-left:8px;"></span></strong> </button> </a> </div> </div>  </div> </div> <div class="col-md-1"></div> </div>   <div class="row BGspan" style="background-image: url('img/Sessions_BG.jpg'); height:auto; padding-top:40px; padding-bottom:0px;"> <div class="col-md-1"></div> <div class="col-md-10"></div> <div align="center">  <div class="maxwidth3" style="margin-left:10px; margin-right:10px;" align="center">  <div class="col-md-4 BGspan2" style="background-image: url('img/Session_Header_7A.png'); height:600px; text-align:center; padding-top:60px; padding-bottom:50px;"> <h6> <br/><br/> </h6> <h6 style="font-size:30px;"> <strong>The ABM Roadmap For 2017: Five Steps To Activate Your Best Customer Accounts</strong> </h6><br/><br/> <div style="text-align:center; padding-bottom:12px;"> <img src="img/Sponsor_MadisonLogic.png" width="150" height="auto"> </div> <div style="padding-top:60px;"> <a href="http://event.on24.com/wcc/r/1294879/D612BA9CE05BC1418B65A90CC20BEED6" target="_blank"> <button class="regsession"> <strong>VIEW NOW<span class="fa fa-chevron-circle-right" style="padding-left:8px;"></span></strong> </button> </a> </div> </div>   <div class="col-md-4 BGspan2" style="background-image: url('img/Session_Header_8A.png'); height:600px; text-align:center; padding-top:60px; padding-bottom:50px;"> <h6> <br/><br/> </h6> <h6 style="font-size:30px;"> <strong>From Napkin To Blueprint: Mapping A Marketing Plan With Your Metrics</strong> </h6><br/><br/> <div style="text-align:center; padding-bottom:12px;"> <img src="img/Sponsor_FullCircle_KO.png" width="170" height="auto"> </div> <div style="padding-top:60px;"> <a href="http://event.on24.com/wcc/r/1285533/AD3631E1C66ED4F2DA349D98F2CA552C" target="_blank"> <button class="regsession2"> <strong>VIEW NOW<span class="fa fa-chevron-circle-right" style="padding-left:8px;"></span></strong> </button> </a> </div> </div>   <div class="col-md-4 BGspan2" style="background-image: url('img/Session_Header_8.png'); height:600px; text-align:center; padding-top:60px; padding-bottom:50px;"> <h6> <br/><br/> </h6> <h6 style="font-size:30px;"> <strong>Keys To Engagement-Based Marketing: How To Integrate Webinars And Optimize Content Delivery To Drive Each Stage Of The Buying Cycle</strong> </h6><br/><br/> <div style="text-align:center; padding-bottom:12px;"> <img src="img/Sponsor_ON24_KO.png" width="110" height="auto"> </div> <div style="padding-top:60px;"> <a href="http://event.on24.com/wcc/r/1298662/1FD7C6FA28F61F5D61B8B13A4A3D0572" target="_blank"> <button class="regsession"> <strong>VIEW NOW<span class="fa fa-chevron-circle-right" style="padding-left:8px;"></span></strong> </button> </a> </div> </div>  </div> </div> <div class="col-md-1"></div> </div>   <div class="row BGspan" style="background-image: url('img/Sessions_BG.jpg'); height:auto; padding-top:40px; padding-bottom:100px;"> <div class="col-md-1"></div> <div class="col-md-10"></div> <div align="center">  <div class="maxwidth3" style="margin-left:10px; margin-right:10px;" align="center">  <div class="col-md-4 BGspan2" style="background-image: url('img/Session_Header_9.png'); height:680px; text-align:center; padding-top:60px; padding-bottom:50px;"> <h6> <br/><br/> </h6> <h6 style="font-size:30px;"> <strong>Ignite The Spark In Buyer Relationships: Best-In-Class Tactics For Adding Context To Your Content </strong> </h6><br/><br/> <div style="text-align:center; padding-bottom:12px;"> <img src="img/Sponsor_C4D_KO.png" width="130" height="auto"> </div> <div style="padding-top:60px;"> <a href="http://event.on24.com/wcc/r/1285553/38131D25B3675BA6168A49CCD6B5ECEC" target="_blank"> <button class="regsession2"> <strong>VIEW NOW<span class="fa fa-chevron-circle-right" style="padding-left:8px;"></span></strong> </button> </a> </div> </div>   <div class="col-md-4 BGspan2" style="background-image: url('img/Session_Header_10.png'); height:680px; text-align:center; padding-top:60px; padding-bottom:50px;"> <h6> <br/><br/> </h6> <h6 style="font-size:30px;"> <strong>Key Strategies To Turn Insights Into Action In 2017: How B2B Organizations Can Activate The Marketing Data They Need To Drive Conversions And Conversations </strong> </h6><br/><br/> <div style="text-align:center; padding-bottom:12px;"> <img src="img/Sponsor_Domo_KO.png" width="80" height="auto"> </div> <div style="padding-top:60px;"> <a href="http://event.on24.com/wcc/r/1306230/8B447EF3AB4C79D54DADF141F6302B9D" target="_blank"> <button class="regsession"> <strong>VIEW NOW<span class="fa fa-chevron-circle-right" style="padding-left:8px;"></span></strong> </button> </a> </div> </div>   <div class="col-md-4"></div>  </div> </div> <div class="col-md-1"></div> </div>      <div class="row" style="background-color:#ffffff;"> <div class="col-md-3 col-sm-2 col-xs-1"></div> <div class="col-md-6 col-sm-8 col-xs-10 no-pad" style="text-align:center; padding:20px 0px; color:#909090"> If you have any questions, please send us an email at <a href="mailto:info@demandgenreport.com" target="_blank" style="color:#999; text-decoration:none;">info@demandgenreport.com</a><br />COPYRIGHT © 2016 DEMAND GEN REPORT. 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Strategy & Planning Series - Demand Gen Report - #SPS16