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data-margin-right="0px"> <a class="fusion-logo-link" href="https://www.gstcouncil.org/" > <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20205%2060'%3E%3C/svg%3E" data-lazy-srcset="https://www.gstcouncil.org/wp-content/uploads/GSTC_wb_logo_retina.png 1x, https://www.gstcouncil.org/wp-content/uploads/GSTC_wb_logo_retina.png 2x" width="205.5" height="60" style="max-height:60px;height:auto;" alt="GSTC Logo" data-retina_logo_url="https://www.gstcouncil.org/wp-content/uploads/GSTC_wb_logo_retina.png" class="fusion-standard-logo" data-lazy-src="https://www.gstcouncil.org/wp-content/uploads/GSTC_wb_logo_retina.png" /><noscript><img src="https://www.gstcouncil.org/wp-content/uploads/GSTC_wb_logo_retina.png" srcset="https://www.gstcouncil.org/wp-content/uploads/GSTC_wb_logo_retina.png 1x, https://www.gstcouncil.org/wp-content/uploads/GSTC_wb_logo_retina.png 2x" width="205.5" height="60" style="max-height:60px;height:auto;" alt="GSTC Logo" data-retina_logo_url="https://www.gstcouncil.org/wp-content/uploads/GSTC_wb_logo_retina.png" class="fusion-standard-logo" /></noscript> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20301%2060'%3E%3C/svg%3E" data-lazy-srcset="https://www.gstcouncil.org/wp-content/uploads/GSTC_wb_sml_logo.png 1x, https://www.gstcouncil.org/wp-content/uploads/GSTC_wb_sml_logo_retina.png 2x" width="301" height="60" style="max-height:60px;height:auto;" alt="GSTC Logo" data-retina_logo_url="https://www.gstcouncil.org/wp-content/uploads/GSTC_wb_sml_logo_retina.png" class="fusion-sticky-logo" data-lazy-src="https://www.gstcouncil.org/wp-content/uploads/GSTC_wb_sml_logo.png" /><noscript><img src="https://www.gstcouncil.org/wp-content/uploads/GSTC_wb_sml_logo.png" srcset="https://www.gstcouncil.org/wp-content/uploads/GSTC_wb_sml_logo.png 1x, https://www.gstcouncil.org/wp-content/uploads/GSTC_wb_sml_logo_retina.png 2x" width="301" height="60" style="max-height:60px;height:auto;" alt="GSTC Logo" data-retina_logo_url="https://www.gstcouncil.org/wp-content/uploads/GSTC_wb_sml_logo_retina.png" class="fusion-sticky-logo" /></noscript> </a></div><nav class="fusion-main-menu" aria-label="Main Menu"><ul id="menu-main-menu" class="fusion-menu"><li id="menu-item-2380" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-2380 fusion-dropdown-menu" data-item-id="2380"><a class="fusion-background-highlight"><span class="menu-text">ABOUT</span></a><ul class="sub-menu"><li id="menu-item-24369" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-24369 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/about/" class="fusion-background-highlight"><span>About GSTC ></span></a><ul class="sub-menu"><li id="menu-item-2370" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2370" ><a href="https://www.gstcouncil.org/about/" class="fusion-background-highlight"><span>About GSTC</span></a></li><li id="menu-item-2371" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2371" ><a href="https://www.gstcouncil.org/about/gstc-impact/" class="fusion-background-highlight"><span>GSTC Mission & Impacts</span></a></li><li id="menu-item-29713" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-29713" ><a href="https://www.gstcouncil.org/about/gstc-history/" class="fusion-background-highlight"><span>GSTC History</span></a></li><li id="menu-item-1043067" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1043067" ><a href="https://www.gstcouncil.org/market-access-program/" class="fusion-background-highlight"><span>Market Access Program</span></a></li></ul></li><li id="menu-item-2610" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-2610 fusion-dropdown-submenu" ><a class="fusion-background-highlight"><span>The People of GSTC ></span></a><ul class="sub-menu"><li id="menu-item-2364" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2364" ><a href="https://www.gstcouncil.org/about/people/gstc-staff/" class="fusion-background-highlight"><span>GSTC Staff</span></a></li><li id="menu-item-2365" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2365" ><a href="https://www.gstcouncil.org/about/people/board-of-directors/" class="fusion-background-highlight"><span>GSTC Board of Directors</span></a></li><li id="menu-item-2368" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2368" ><a href="https://www.gstcouncil.org/about/people/assurance-panel/" class="fusion-background-highlight"><span>Assurance Panel</span></a></li><li id="menu-item-2369" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2369" ><a href="https://www.gstcouncil.org/about/people/gstc-working-groups/" class="fusion-background-highlight"><span>Working Groups</span></a></li><li id="menu-item-2679" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2679" ><a href="https://www.gstcouncil.org/about/sponsors-of-gstc/" class="fusion-background-highlight"><span>GSTC Sponsors</span></a></li><li id="menu-item-26799" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-26799" ><a href="https://www.gstcouncil.org/membership/member-search/" class="fusion-background-highlight"><span>GSTC Members</span></a></li><li id="menu-item-522971" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-522971" ><a href="https://www.gstcouncil.org/about/people/recruitment/" class="fusion-background-highlight"><span>Recruitment</span></a></li></ul></li><li id="menu-item-2372" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2372 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/contact-us/" class="fusion-background-highlight"><span>Contact GSTC</span></a></li><li id="menu-item-22758" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-22758 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/about/for-the-press/" class="fusion-background-highlight"><span>GSTC For the Press</span></a></li><li id="menu-item-28777" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-28777 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/donate/" class="fusion-background-highlight"><span>Donate</span></a></li></ul></li><li id="menu-item-2608" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-2608 fusion-dropdown-menu" data-item-id="2608"><a class="fusion-background-highlight"><span class="menu-text">CRITERIA</span></a><ul class="sub-menu"><li id="menu-item-2378" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2378 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/gstc-criteria/" class="fusion-background-highlight"><span>GSTC Criteria Overview ></span></a><ul class="sub-menu"><li id="menu-item-2376" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2376" ><a href="https://www.gstcouncil.org/gstc-criteria/criteria-development-revisions/" class="fusion-background-highlight"><span>Criteria Development & Revisions</span></a></li><li id="menu-item-1351971" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1351971" ><a href="https://www.gstcouncil.org/gstc-criteria/criteria-development-and-revisions-history/" class="fusion-background-highlight"><span>Criteria Development & Revisions History</span></a></li><li id="menu-item-1351863" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1351863" ><a href="https://www.gstcouncil.org/gstc-criteria/feedback/" class="fusion-background-highlight"><span>Feedback</span></a></li><li id="menu-item-1349910" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1349910" ><a href="https://www.gstcouncil.org/gstc-early-adopter-programs/" class="fusion-background-highlight"><span>GSTC Early Adopter Programs</span></a></li><li id="menu-item-2382" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2382" ><a href="https://www.gstcouncil.org/gstc-criteria/glossary/" class="fusion-background-highlight"><span>Sustainable Tourism Glossary</span></a></li><li id="menu-item-22687" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-22687" ><a href="https://www.gstcouncil.org/gstc-criteria/gstc-and-sdgs/" class="fusion-background-highlight"><span>SDGs and GSTC Criteria</span></a></li></ul></li><li id="menu-item-2375" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2375 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/gstc-criteria/gstc-industry-criteria/" class="fusion-background-highlight"><span>GSTC Industry Criteria</span></a></li><li id="menu-item-2377" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2377 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/gstc-criteria/gstc-destination-criteria/" class="fusion-background-highlight"><span>GSTC Destination Criteria</span></a></li><li id="menu-item-1067870" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1067870 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/gstc-criteria/gstc-mice-criteria/" class="fusion-background-highlight"><span>GSTC MICE Criteria</span></a></li><li id="menu-item-1354528" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1354528 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/gstc-criteria/gstc-attraction-criteria/" class="fusion-background-highlight"><span>GSTC Attraction Criteria</span></a></li><li id="menu-item-2374" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2374 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/gstc-criteria/criteria-translations/" class="fusion-background-highlight"><span>Criteria Translations</span></a></li><li id="menu-item-30672" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-30672 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/gstc-criteria/gstc-recognized-standards/" class="fusion-background-highlight"><span>GSTC-Recognized Standards ></span></a><ul class="sub-menu"><li id="menu-item-24917" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-24917" ><a href="https://www.gstcouncil.org/gstc-criteria/gstc-recognized-standards-for-hotels/" class="fusion-background-highlight"><span>GSTC-Recognized Standards for Hotels</span></a></li><li id="menu-item-24916" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-24916" ><a href="https://www.gstcouncil.org/gstc-criteria/gstc-recognized-standards-for-tour-operators/" class="fusion-background-highlight"><span>GSTC-Recognized Standards for Tour Operators</span></a></li><li id="menu-item-2661" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2661" ><a href="https://www.gstcouncil.org/gstc-criteria/gstc-recognized-standards-for-destinations/" class="fusion-background-highlight"><span>GSTC-Recognized Standards for Destinations</span></a></li><li id="menu-item-2708" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2708" ><a href="https://www.gstcouncil.org/certification/achieve-gstc-recognized/" class="fusion-background-highlight"><span>Recognition of Standards (for Standard Owners)</span></a></li></ul></li><li id="menu-item-1027906" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1027906 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/gstc-criteria/gstc-committed/" class="fusion-background-highlight"><span>GSTC-Committed</span></a></li></ul></li><li id="menu-item-27" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-27 fusion-dropdown-menu" data-item-id="27"><a class="fusion-background-highlight"><span class="menu-text">CERTIFICATION</span></a><ul class="sub-menu"><li id="menu-item-2705" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2705 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/certification/become-certified-hotel/" class="fusion-background-highlight"><span>Certification for Hotels</span></a></li><li id="menu-item-2707" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2707 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/certification/become-certified-tour-operator/" class="fusion-background-highlight"><span>Certification for Tour Operator</span></a></li><li id="menu-item-2706" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2706 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/certification/become-certified-destination/" class="fusion-background-highlight"><span>Certification for Destination</span></a></li><li id="menu-item-17798" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-17798 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/certification/accreditation-certification-recognition/" class="fusion-background-highlight"><span>What is Certification? Accreditation? Recognition?</span></a></li></ul></li><li id="menu-item-1348393" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1348393 fusion-dropdown-menu" data-item-id="1348393"><a href="#" class="fusion-background-highlight"><span class="menu-text">ACCREDITATION</span></a><ul class="sub-menu"><li id="menu-item-1348389" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1348389 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/accreditation/" class="fusion-background-highlight"><span>GSTC Accreditation</span></a></li><li id="menu-item-22518" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-22518 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/accreditation/gstc-accredited-certification-bodies/" class="fusion-background-highlight"><span>Accredited Certification Bodies</span></a></li><li id="menu-item-1348392" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1348392 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/accreditation/accreditation-documents/" class="fusion-background-highlight"><span>Accreditation Documents</span></a></li><li id="menu-item-1350794" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1350794 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/accreditation/certification-scheme/" class="fusion-background-highlight"><span>CS-CB Framework</span></a></li><li id="menu-item-1348390" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1348390 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/accreditation/public-consultations/" class="fusion-background-highlight"><span>Public Consultations</span></a></li><li id="menu-item-1348391" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1348391 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/accreditation/gstc-auditor-training/" class="fusion-background-highlight"><span>GSTC Auditor Training</span></a></li></ul></li><li id="menu-item-28" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-28 fusion-dropdown-menu" data-item-id="28"><a class="fusion-background-highlight"><span class="menu-text">TRAINING</span></a><ul class="sub-menu"><li id="menu-item-2387" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2387 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/sustainable-tourism-training/" class="fusion-background-highlight"><span>Sustainable Tourism Training Program (STTP)</span></a></li><li id="menu-item-21561" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-21561 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/sustainable-tourism-training/" class="fusion-background-highlight"><span>Upcoming Courses</span></a></li><li id="menu-item-2383" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2383 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/sustainable-tourism-training/certificate-in-sustainable-tourism/" class="fusion-background-highlight"><span>Professional Certificate in Sustainable Tourism</span></a></li><li id="menu-item-30696" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30696 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/sustainable-tourism-training/certificate-in-sustainable-business-travel/" class="fusion-background-highlight"><span>Professional Certificate in Sustainable Business Travel</span></a></li><li id="menu-item-2388" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2388 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/sustainable-tourism-training/gstc-trainers-partners/" class="fusion-background-highlight"><span>GSTC Trainers and Partners</span></a></li><li id="menu-item-2384" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2384 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/sustainable-tourism-training/faq-gstc-training-program/" class="fusion-background-highlight"><span>FAQs: GSTC Training Program</span></a></li></ul></li><li id="menu-item-30" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30 fusion-dropdown-menu" data-item-id="30"><a class="fusion-background-highlight"><span class="menu-text">MEMBERSHIP</span></a><ul class="sub-menu"><li id="menu-item-17961" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-17961 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/membership/member-search/" class="fusion-background-highlight"><span>GSTC Members</span></a></li><li id="menu-item-2393" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2393 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/become-a-gstc-member/" class="fusion-background-highlight"><span>Become a GSTC Member ></span></a><ul class="sub-menu"><li id="menu-item-2391" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2391" ><a href="https://www.gstcouncil.org/become-a-gstc-member/organizational-membership/" class="fusion-background-highlight"><span>Organization Membership</span></a><ul class="sub-menu"><li id="menu-item-23373" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-23373" ><a href="https://www.gstcouncil.org/become-a-gstc-member/organizational-membership/org-membership-app/" class="fusion-background-highlight"><span>Organization Membership Application</span></a></li></ul></li><li id="menu-item-2926" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2926" ><a href="https://www.gstcouncil.org/become-a-gstc-member/destination-membership/" class="fusion-background-highlight"><span>Destination Membership</span></a><ul class="sub-menu"><li id="menu-item-26966" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-26966" ><a href="https://www.gstcouncil.org/become-a-gstc-member/organizational-membership/org-membership-app/" class="fusion-background-highlight"><span>Destination Membership Application</span></a></li></ul></li><li id="menu-item-2390" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-privacy-policy menu-item-2390" ><a href="https://www.gstcouncil.org/become-a-gstc-member/membership-policy/" class="fusion-background-highlight"><span>Membership Policy</span></a></li><li id="menu-item-2392" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2392" ><a href="https://www.gstcouncil.org/become-a-gstc-member/membership-categories-and-fees/" class="fusion-background-highlight"><span>Membership Categories & Fees</span></a></li><li id="menu-item-2398" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2398" ><a href="https://www.gstcouncil.org/become-a-gstc-member/membership-payment-options/" class="fusion-background-highlight"><span>Membership Payment Options</span></a></li></ul></li><li id="menu-item-2389" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2389 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/membership/upcoming-members-webinars/" class="fusion-background-highlight"><span>Webinars for GSTC Members</span></a></li><li id="menu-item-19800" class="nmr-logged-out menu-item menu-item-type-tml_action menu-item-object-login menu-item-19800 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/membership/login/" class="fusion-background-highlight"><span>Members Log In</span></a></li></ul></li><li id="menu-item-4577" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-4577 fusion-dropdown-menu" data-item-id="4577"><a class="fusion-background-highlight"><span class="menu-text">EVENTS</span></a><ul class="sub-menu"><li id="menu-item-30219" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30219 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/membership/upcoming-members-webinars/" class="fusion-background-highlight"><span>Upcoming Webinars</span></a></li><li id="menu-item-733625" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-733625 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/gstc2024singapore/" class="fusion-background-highlight"><span>GSTC2024 Singapore, Nov 13-16</span></a></li><li id="menu-item-1283909" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1283909 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/events/upcoming-conferences/" class="fusion-background-highlight"><span>Upcoming Conferences</span></a></li><li id="menu-item-35073" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-35073 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/topics/news/gstc-conferences/" class="fusion-background-highlight"><span>Past Conferences</span></a></li></ul></li><li id="menu-item-18391" class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent menu-item-has-children menu-item-18391 fusion-dropdown-menu" data-item-id="18391"><a href="https://www.gstcouncil.org/topics/news/" class="fusion-background-highlight"><span class="menu-text">NEWS</span></a><ul class="sub-menu"><li id="menu-item-35921" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-35921 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/destination-stewardship-report/" class="fusion-background-highlight"><span>Destination Stewardship Report</span></a></li></ul></li><li id="menu-item-wpml-ls-2-en" class="menu-item wpml-ls-slot-2 wpml-ls-item wpml-ls-item-en wpml-ls-current-language wpml-ls-menu-item wpml-ls-first-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-has-children menu-item-wpml-ls-2-en fusion-dropdown-menu" data-classes="menu-item" data-item-id="wpml-ls-2-en"><a title="English" href="https://www.gstcouncil.org/destination-assessment-sonoma-county/" class="fusion-background-highlight wpml-ls-link"><span class="menu-text"><img class="wpml-ls-flag" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="" width=18 height=12 data-lazy-src="https://www.gstcouncil.org/wp-content/plugins/sitepress-multilingual-cms/res/flags/en.png" /><noscript><img class="wpml-ls-flag" src="https://www.gstcouncil.org/wp-content/plugins/sitepress-multilingual-cms/res/flags/en.png" alt="" width=18 height=12 /></noscript><span class="wpml-ls-native" lang="en">English</span></span></a><ul class="sub-menu"><li id="menu-item-wpml-ls-2-es" class="menu-item wpml-ls-slot-2 wpml-ls-item wpml-ls-item-es wpml-ls-menu-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-2-es fusion-dropdown-submenu" data-classes="menu-item"><a title="Español" href="https://www.gstcouncil.org/destination-assessment-sonoma-county/?lang=es" class="fusion-background-highlight wpml-ls-link"><span><img class="wpml-ls-flag" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="" width=18 height=12 data-lazy-src="https://www.gstcouncil.org/wp-content/plugins/sitepress-multilingual-cms/res/flags/es.png" /><noscript><img class="wpml-ls-flag" src="https://www.gstcouncil.org/wp-content/plugins/sitepress-multilingual-cms/res/flags/es.png" alt="" width=18 height=12 /></noscript><span class="wpml-ls-native" lang="es">Español</span></span></a></li><li id="menu-item-wpml-ls-2-zh-hans" class="menu-item wpml-ls-slot-2 wpml-ls-item wpml-ls-item-zh-hans wpml-ls-menu-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-2-zh-hans fusion-dropdown-submenu" data-classes="menu-item"><a title="简体中文" href="https://www.gstcouncil.org/destination-assessment-sonoma-county/?lang=zh-hans" class="fusion-background-highlight wpml-ls-link"><span><img class="wpml-ls-flag" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="" width=18 height=12 data-lazy-src="https://www.gstcouncil.org/wp-content/plugins/sitepress-multilingual-cms/res/flags/zh-hans.png" /><noscript><img class="wpml-ls-flag" src="https://www.gstcouncil.org/wp-content/plugins/sitepress-multilingual-cms/res/flags/zh-hans.png" alt="" width=18 height=12 /></noscript><span class="wpml-ls-native" lang="zh-hans">简体中文</span></span></a></li><li id="menu-item-wpml-ls-2-ja" class="menu-item wpml-ls-slot-2 wpml-ls-item wpml-ls-item-ja wpml-ls-menu-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-2-ja fusion-dropdown-submenu" data-classes="menu-item"><a title="日本語" href="https://www.gstcouncil.org/destination-assessment-sonoma-county/?lang=ja" class="fusion-background-highlight wpml-ls-link"><span><img class="wpml-ls-flag" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="" width=18 height=12 data-lazy-src="https://www.gstcouncil.org/wp-content/plugins/sitepress-multilingual-cms/res/flags/ja.png" /><noscript><img class="wpml-ls-flag" src="https://www.gstcouncil.org/wp-content/plugins/sitepress-multilingual-cms/res/flags/ja.png" alt="" width=18 height=12 /></noscript><span class="wpml-ls-native" lang="ja">日本語</span></span></a></li><li id="menu-item-wpml-ls-2-ko" class="menu-item wpml-ls-slot-2 wpml-ls-item wpml-ls-item-ko wpml-ls-menu-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-2-ko fusion-dropdown-submenu" data-classes="menu-item"><a title="한국어" href="https://www.gstcouncil.org/destination-assessment-sonoma-county/?lang=ko" class="fusion-background-highlight wpml-ls-link"><span><img class="wpml-ls-flag" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="" width=18 height=12 data-lazy-src="https://www.gstcouncil.org/wp-content/plugins/sitepress-multilingual-cms/res/flags/ko.png" /><noscript><img class="wpml-ls-flag" src="https://www.gstcouncil.org/wp-content/plugins/sitepress-multilingual-cms/res/flags/ko.png" alt="" width=18 height=12 /></noscript><span class="wpml-ls-native" lang="ko">한국어</span></span></a></li><li id="menu-item-wpml-ls-2-fr" class="menu-item wpml-ls-slot-2 wpml-ls-item wpml-ls-item-fr wpml-ls-menu-item wpml-ls-last-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-2-fr fusion-dropdown-submenu" data-classes="menu-item"><a title="Français" href="https://www.gstcouncil.org/destination-assessment-sonoma-county/?lang=fr" class="fusion-background-highlight wpml-ls-link"><span><img class="wpml-ls-flag" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="" width=18 height=12 data-lazy-src="https://www.gstcouncil.org/wp-content/plugins/sitepress-multilingual-cms/res/flags/fr.png" /><noscript><img class="wpml-ls-flag" src="https://www.gstcouncil.org/wp-content/plugins/sitepress-multilingual-cms/res/flags/fr.png" alt="" width=18 height=12 /></noscript><span class="wpml-ls-native" lang="fr">Français</span></span></a></li></ul></li><li class="fusion-custom-menu-item fusion-main-menu-search"><a class="fusion-main-menu-icon" href="#" aria-label="Search" data-title="Search" title="Search" role="button" aria-expanded="false"></a><div class="fusion-custom-menu-item-contents"><form role="search" class="searchform fusion-search-form fusion-search-form-classic" method="get" action="https://www.gstcouncil.org/"><div class="fusion-search-form-content"><div class="fusion-search-field search-field"> <label><span class="screen-reader-text">Search for:</span> <input type="search" value="" name="s" class="s" placeholder="Search..." required aria-required="true" aria-label="Search..."/> </label></div><div class="fusion-search-button search-button"> <input type="submit" class="fusion-search-submit searchsubmit" aria-label="Search" value="" /></div></div> <input type='hidden' name='lang' value='en' /></form></div></li></ul></nav><nav class="fusion-main-menu fusion-sticky-menu" aria-label="Main Menu Sticky"><ul id="menu-main-menu-1" class="fusion-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-2380 fusion-dropdown-menu" data-item-id="2380"><a class="fusion-background-highlight"><span class="menu-text">ABOUT</span></a><ul class="sub-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-24369 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/about/" class="fusion-background-highlight"><span>About GSTC ></span></a><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2370" ><a href="https://www.gstcouncil.org/about/" class="fusion-background-highlight"><span>About GSTC</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2371" ><a href="https://www.gstcouncil.org/about/gstc-impact/" class="fusion-background-highlight"><span>GSTC Mission & Impacts</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-29713" ><a href="https://www.gstcouncil.org/about/gstc-history/" class="fusion-background-highlight"><span>GSTC History</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1043067" ><a href="https://www.gstcouncil.org/market-access-program/" class="fusion-background-highlight"><span>Market Access Program</span></a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-2610 fusion-dropdown-submenu" ><a class="fusion-background-highlight"><span>The People of GSTC ></span></a><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2364" ><a href="https://www.gstcouncil.org/about/people/gstc-staff/" class="fusion-background-highlight"><span>GSTC Staff</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2365" ><a href="https://www.gstcouncil.org/about/people/board-of-directors/" class="fusion-background-highlight"><span>GSTC Board of Directors</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2368" ><a href="https://www.gstcouncil.org/about/people/assurance-panel/" class="fusion-background-highlight"><span>Assurance Panel</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2369" ><a href="https://www.gstcouncil.org/about/people/gstc-working-groups/" class="fusion-background-highlight"><span>Working Groups</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2679" ><a href="https://www.gstcouncil.org/about/sponsors-of-gstc/" class="fusion-background-highlight"><span>GSTC Sponsors</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-26799" ><a href="https://www.gstcouncil.org/membership/member-search/" class="fusion-background-highlight"><span>GSTC Members</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-522971" ><a href="https://www.gstcouncil.org/about/people/recruitment/" class="fusion-background-highlight"><span>Recruitment</span></a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2372 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/contact-us/" class="fusion-background-highlight"><span>Contact GSTC</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-22758 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/about/for-the-press/" class="fusion-background-highlight"><span>GSTC For the Press</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-28777 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/donate/" class="fusion-background-highlight"><span>Donate</span></a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-2608 fusion-dropdown-menu" data-item-id="2608"><a class="fusion-background-highlight"><span class="menu-text">CRITERIA</span></a><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2378 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/gstc-criteria/" class="fusion-background-highlight"><span>GSTC Criteria Overview ></span></a><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2376" ><a href="https://www.gstcouncil.org/gstc-criteria/criteria-development-revisions/" class="fusion-background-highlight"><span>Criteria Development & Revisions</span></a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1351971" ><a href="https://www.gstcouncil.org/gstc-criteria/criteria-development-and-revisions-history/" class="fusion-background-highlight"><span>Criteria Development & Revisions History</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1351863" ><a href="https://www.gstcouncil.org/gstc-criteria/feedback/" class="fusion-background-highlight"><span>Feedback</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1349910" ><a href="https://www.gstcouncil.org/gstc-early-adopter-programs/" class="fusion-background-highlight"><span>GSTC Early Adopter Programs</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2382" ><a href="https://www.gstcouncil.org/gstc-criteria/glossary/" class="fusion-background-highlight"><span>Sustainable Tourism Glossary</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-22687" ><a href="https://www.gstcouncil.org/gstc-criteria/gstc-and-sdgs/" class="fusion-background-highlight"><span>SDGs and GSTC Criteria</span></a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2375 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/gstc-criteria/gstc-industry-criteria/" class="fusion-background-highlight"><span>GSTC Industry Criteria</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2377 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/gstc-criteria/gstc-destination-criteria/" class="fusion-background-highlight"><span>GSTC Destination Criteria</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1067870 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/gstc-criteria/gstc-mice-criteria/" class="fusion-background-highlight"><span>GSTC MICE Criteria</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1354528 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/gstc-criteria/gstc-attraction-criteria/" class="fusion-background-highlight"><span>GSTC Attraction Criteria</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2374 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/gstc-criteria/criteria-translations/" class="fusion-background-highlight"><span>Criteria Translations</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-30672 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/gstc-criteria/gstc-recognized-standards/" class="fusion-background-highlight"><span>GSTC-Recognized Standards ></span></a><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-24917" ><a href="https://www.gstcouncil.org/gstc-criteria/gstc-recognized-standards-for-hotels/" class="fusion-background-highlight"><span>GSTC-Recognized Standards for Hotels</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-24916" ><a href="https://www.gstcouncil.org/gstc-criteria/gstc-recognized-standards-for-tour-operators/" class="fusion-background-highlight"><span>GSTC-Recognized Standards for Tour Operators</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2661" ><a href="https://www.gstcouncil.org/gstc-criteria/gstc-recognized-standards-for-destinations/" class="fusion-background-highlight"><span>GSTC-Recognized Standards for Destinations</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2708" ><a href="https://www.gstcouncil.org/certification/achieve-gstc-recognized/" class="fusion-background-highlight"><span>Recognition of Standards (for Standard Owners)</span></a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1027906 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/gstc-criteria/gstc-committed/" class="fusion-background-highlight"><span>GSTC-Committed</span></a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-27 fusion-dropdown-menu" data-item-id="27"><a class="fusion-background-highlight"><span class="menu-text">CERTIFICATION</span></a><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2705 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/certification/become-certified-hotel/" class="fusion-background-highlight"><span>Certification for Hotels</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2707 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/certification/become-certified-tour-operator/" class="fusion-background-highlight"><span>Certification for Tour Operator</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2706 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/certification/become-certified-destination/" class="fusion-background-highlight"><span>Certification for Destination</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-17798 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/certification/accreditation-certification-recognition/" class="fusion-background-highlight"><span>What is Certification? Accreditation? Recognition?</span></a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1348393 fusion-dropdown-menu" data-item-id="1348393"><a href="#" class="fusion-background-highlight"><span class="menu-text">ACCREDITATION</span></a><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1348389 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/accreditation/" class="fusion-background-highlight"><span>GSTC Accreditation</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-22518 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/accreditation/gstc-accredited-certification-bodies/" class="fusion-background-highlight"><span>Accredited Certification Bodies</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1348392 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/accreditation/accreditation-documents/" class="fusion-background-highlight"><span>Accreditation Documents</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1350794 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/accreditation/certification-scheme/" class="fusion-background-highlight"><span>CS-CB Framework</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1348390 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/accreditation/public-consultations/" class="fusion-background-highlight"><span>Public Consultations</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1348391 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/accreditation/gstc-auditor-training/" class="fusion-background-highlight"><span>GSTC Auditor Training</span></a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-28 fusion-dropdown-menu" data-item-id="28"><a class="fusion-background-highlight"><span class="menu-text">TRAINING</span></a><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2387 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/sustainable-tourism-training/" class="fusion-background-highlight"><span>Sustainable Tourism Training Program (STTP)</span></a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-21561 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/sustainable-tourism-training/" class="fusion-background-highlight"><span>Upcoming Courses</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2383 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/sustainable-tourism-training/certificate-in-sustainable-tourism/" class="fusion-background-highlight"><span>Professional Certificate in Sustainable Tourism</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30696 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/sustainable-tourism-training/certificate-in-sustainable-business-travel/" class="fusion-background-highlight"><span>Professional Certificate in Sustainable Business Travel</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2388 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/sustainable-tourism-training/gstc-trainers-partners/" class="fusion-background-highlight"><span>GSTC Trainers and Partners</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2384 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/sustainable-tourism-training/faq-gstc-training-program/" class="fusion-background-highlight"><span>FAQs: GSTC Training Program</span></a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30 fusion-dropdown-menu" data-item-id="30"><a class="fusion-background-highlight"><span class="menu-text">MEMBERSHIP</span></a><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-17961 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/membership/member-search/" class="fusion-background-highlight"><span>GSTC Members</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2393 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/become-a-gstc-member/" class="fusion-background-highlight"><span>Become a GSTC Member ></span></a><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2391" ><a href="https://www.gstcouncil.org/become-a-gstc-member/organizational-membership/" class="fusion-background-highlight"><span>Organization Membership</span></a><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-23373" ><a href="https://www.gstcouncil.org/become-a-gstc-member/organizational-membership/org-membership-app/" class="fusion-background-highlight"><span>Organization Membership Application</span></a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2926" ><a href="https://www.gstcouncil.org/become-a-gstc-member/destination-membership/" class="fusion-background-highlight"><span>Destination Membership</span></a><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-26966" ><a href="https://www.gstcouncil.org/become-a-gstc-member/organizational-membership/org-membership-app/" class="fusion-background-highlight"><span>Destination Membership Application</span></a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-privacy-policy menu-item-2390" ><a href="https://www.gstcouncil.org/become-a-gstc-member/membership-policy/" class="fusion-background-highlight"><span>Membership Policy</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2392" ><a href="https://www.gstcouncil.org/become-a-gstc-member/membership-categories-and-fees/" class="fusion-background-highlight"><span>Membership Categories & Fees</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2398" ><a href="https://www.gstcouncil.org/become-a-gstc-member/membership-payment-options/" class="fusion-background-highlight"><span>Membership Payment Options</span></a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2389 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/membership/upcoming-members-webinars/" class="fusion-background-highlight"><span>Webinars for GSTC Members</span></a></li><li class="nmr-logged-out menu-item menu-item-type-tml_action menu-item-object-login menu-item-19800 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/membership/login/" class="fusion-background-highlight"><span>Members Log In</span></a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-4577 fusion-dropdown-menu" data-item-id="4577"><a class="fusion-background-highlight"><span class="menu-text">EVENTS</span></a><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30219 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/membership/upcoming-members-webinars/" class="fusion-background-highlight"><span>Upcoming Webinars</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-733625 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/gstc2024singapore/" class="fusion-background-highlight"><span>GSTC2024 Singapore, Nov 13-16</span></a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1283909 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/events/upcoming-conferences/" class="fusion-background-highlight"><span>Upcoming Conferences</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-35073 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/topics/news/gstc-conferences/" class="fusion-background-highlight"><span>Past Conferences</span></a></li></ul></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent menu-item-has-children menu-item-18391 fusion-dropdown-menu" data-item-id="18391"><a href="https://www.gstcouncil.org/topics/news/" class="fusion-background-highlight"><span class="menu-text">NEWS</span></a><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-35921 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/destination-stewardship-report/" class="fusion-background-highlight"><span>Destination Stewardship Report</span></a></li></ul></li><li class="menu-item wpml-ls-slot-2 wpml-ls-item wpml-ls-item-en wpml-ls-current-language wpml-ls-menu-item wpml-ls-first-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-has-children menu-item-wpml-ls-2-en fusion-dropdown-menu" data-classes="menu-item" data-item-id="wpml-ls-2-en"><a title="English" href="https://www.gstcouncil.org/destination-assessment-sonoma-county/" class="fusion-background-highlight wpml-ls-link"><span class="menu-text"><img class="wpml-ls-flag" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="" width=18 height=12 data-lazy-src="https://www.gstcouncil.org/wp-content/plugins/sitepress-multilingual-cms/res/flags/en.png" /><noscript><img class="wpml-ls-flag" src="https://www.gstcouncil.org/wp-content/plugins/sitepress-multilingual-cms/res/flags/en.png" alt="" width=18 height=12 /></noscript><span class="wpml-ls-native" lang="en">English</span></span></a><ul class="sub-menu"><li class="menu-item wpml-ls-slot-2 wpml-ls-item wpml-ls-item-es wpml-ls-menu-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-2-es fusion-dropdown-submenu" data-classes="menu-item"><a title="Español" href="https://www.gstcouncil.org/destination-assessment-sonoma-county/?lang=es" class="fusion-background-highlight wpml-ls-link"><span><img class="wpml-ls-flag" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="" width=18 height=12 data-lazy-src="https://www.gstcouncil.org/wp-content/plugins/sitepress-multilingual-cms/res/flags/es.png" /><noscript><img class="wpml-ls-flag" src="https://www.gstcouncil.org/wp-content/plugins/sitepress-multilingual-cms/res/flags/es.png" alt="" width=18 height=12 /></noscript><span class="wpml-ls-native" lang="es">Español</span></span></a></li><li class="menu-item wpml-ls-slot-2 wpml-ls-item wpml-ls-item-zh-hans wpml-ls-menu-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-2-zh-hans fusion-dropdown-submenu" data-classes="menu-item"><a title="简体中文" href="https://www.gstcouncil.org/destination-assessment-sonoma-county/?lang=zh-hans" class="fusion-background-highlight wpml-ls-link"><span><img class="wpml-ls-flag" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="" width=18 height=12 data-lazy-src="https://www.gstcouncil.org/wp-content/plugins/sitepress-multilingual-cms/res/flags/zh-hans.png" /><noscript><img class="wpml-ls-flag" src="https://www.gstcouncil.org/wp-content/plugins/sitepress-multilingual-cms/res/flags/zh-hans.png" alt="" width=18 height=12 /></noscript><span class="wpml-ls-native" lang="zh-hans">简体中文</span></span></a></li><li class="menu-item wpml-ls-slot-2 wpml-ls-item wpml-ls-item-ja wpml-ls-menu-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-2-ja fusion-dropdown-submenu" data-classes="menu-item"><a title="日本語" href="https://www.gstcouncil.org/destination-assessment-sonoma-county/?lang=ja" class="fusion-background-highlight wpml-ls-link"><span><img class="wpml-ls-flag" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="" width=18 height=12 data-lazy-src="https://www.gstcouncil.org/wp-content/plugins/sitepress-multilingual-cms/res/flags/ja.png" /><noscript><img class="wpml-ls-flag" src="https://www.gstcouncil.org/wp-content/plugins/sitepress-multilingual-cms/res/flags/ja.png" alt="" width=18 height=12 /></noscript><span class="wpml-ls-native" lang="ja">日本語</span></span></a></li><li class="menu-item wpml-ls-slot-2 wpml-ls-item wpml-ls-item-ko wpml-ls-menu-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-2-ko fusion-dropdown-submenu" data-classes="menu-item"><a title="한국어" href="https://www.gstcouncil.org/destination-assessment-sonoma-county/?lang=ko" class="fusion-background-highlight wpml-ls-link"><span><img class="wpml-ls-flag" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="" width=18 height=12 data-lazy-src="https://www.gstcouncil.org/wp-content/plugins/sitepress-multilingual-cms/res/flags/ko.png" /><noscript><img class="wpml-ls-flag" src="https://www.gstcouncil.org/wp-content/plugins/sitepress-multilingual-cms/res/flags/ko.png" alt="" width=18 height=12 /></noscript><span class="wpml-ls-native" lang="ko">한국어</span></span></a></li><li class="menu-item wpml-ls-slot-2 wpml-ls-item wpml-ls-item-fr wpml-ls-menu-item wpml-ls-last-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-2-fr fusion-dropdown-submenu" data-classes="menu-item"><a title="Français" href="https://www.gstcouncil.org/destination-assessment-sonoma-county/?lang=fr" class="fusion-background-highlight wpml-ls-link"><span><img class="wpml-ls-flag" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="" width=18 height=12 data-lazy-src="https://www.gstcouncil.org/wp-content/plugins/sitepress-multilingual-cms/res/flags/fr.png" /><noscript><img class="wpml-ls-flag" src="https://www.gstcouncil.org/wp-content/plugins/sitepress-multilingual-cms/res/flags/fr.png" alt="" width=18 height=12 /></noscript><span class="wpml-ls-native" lang="fr">Français</span></span></a></li></ul></li><li class="fusion-custom-menu-item fusion-main-menu-search"><a class="fusion-main-menu-icon" href="#" aria-label="Search" data-title="Search" title="Search" role="button" aria-expanded="false"></a><div class="fusion-custom-menu-item-contents"><form role="search" class="searchform fusion-search-form fusion-search-form-classic" method="get" action="https://www.gstcouncil.org/"><div class="fusion-search-form-content"><div class="fusion-search-field search-field"> <label><span class="screen-reader-text">Search for:</span> <input type="search" value="" name="s" class="s" placeholder="Search..." required aria-required="true" aria-label="Search..."/> </label></div><div class="fusion-search-button search-button"> <input type="submit" class="fusion-search-submit searchsubmit" aria-label="Search" value="" /></div></div> <input type='hidden' name='lang' value='en' /></form></div></li></ul></nav><div class="fusion-mobile-navigation"><ul id="menu-main-menu-2" class="fusion-mobile-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-2380 fusion-dropdown-menu" data-item-id="2380"><a class="fusion-background-highlight"><span class="menu-text">ABOUT</span></a><ul class="sub-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-24369 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/about/" class="fusion-background-highlight"><span>About GSTC ></span></a><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2370" ><a href="https://www.gstcouncil.org/about/" class="fusion-background-highlight"><span>About GSTC</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2371" ><a href="https://www.gstcouncil.org/about/gstc-impact/" class="fusion-background-highlight"><span>GSTC Mission & Impacts</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-29713" ><a href="https://www.gstcouncil.org/about/gstc-history/" class="fusion-background-highlight"><span>GSTC History</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1043067" ><a href="https://www.gstcouncil.org/market-access-program/" class="fusion-background-highlight"><span>Market Access Program</span></a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-2610 fusion-dropdown-submenu" ><a class="fusion-background-highlight"><span>The People of GSTC ></span></a><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2364" ><a href="https://www.gstcouncil.org/about/people/gstc-staff/" class="fusion-background-highlight"><span>GSTC Staff</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2365" ><a href="https://www.gstcouncil.org/about/people/board-of-directors/" class="fusion-background-highlight"><span>GSTC Board of Directors</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2368" ><a href="https://www.gstcouncil.org/about/people/assurance-panel/" class="fusion-background-highlight"><span>Assurance Panel</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2369" ><a href="https://www.gstcouncil.org/about/people/gstc-working-groups/" class="fusion-background-highlight"><span>Working Groups</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2679" ><a href="https://www.gstcouncil.org/about/sponsors-of-gstc/" class="fusion-background-highlight"><span>GSTC Sponsors</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-26799" ><a href="https://www.gstcouncil.org/membership/member-search/" class="fusion-background-highlight"><span>GSTC Members</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-522971" ><a href="https://www.gstcouncil.org/about/people/recruitment/" class="fusion-background-highlight"><span>Recruitment</span></a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2372 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/contact-us/" class="fusion-background-highlight"><span>Contact GSTC</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-22758 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/about/for-the-press/" class="fusion-background-highlight"><span>GSTC For the Press</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-28777 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/donate/" class="fusion-background-highlight"><span>Donate</span></a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-2608 fusion-dropdown-menu" data-item-id="2608"><a class="fusion-background-highlight"><span class="menu-text">CRITERIA</span></a><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2378 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/gstc-criteria/" class="fusion-background-highlight"><span>GSTC Criteria Overview ></span></a><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2376" ><a href="https://www.gstcouncil.org/gstc-criteria/criteria-development-revisions/" class="fusion-background-highlight"><span>Criteria Development & Revisions</span></a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1351971" ><a href="https://www.gstcouncil.org/gstc-criteria/criteria-development-and-revisions-history/" class="fusion-background-highlight"><span>Criteria Development & Revisions History</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1351863" ><a href="https://www.gstcouncil.org/gstc-criteria/feedback/" class="fusion-background-highlight"><span>Feedback</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1349910" ><a href="https://www.gstcouncil.org/gstc-early-adopter-programs/" class="fusion-background-highlight"><span>GSTC Early Adopter Programs</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2382" ><a href="https://www.gstcouncil.org/gstc-criteria/glossary/" class="fusion-background-highlight"><span>Sustainable Tourism Glossary</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-22687" ><a href="https://www.gstcouncil.org/gstc-criteria/gstc-and-sdgs/" class="fusion-background-highlight"><span>SDGs and GSTC Criteria</span></a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2375 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/gstc-criteria/gstc-industry-criteria/" class="fusion-background-highlight"><span>GSTC Industry Criteria</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2377 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/gstc-criteria/gstc-destination-criteria/" class="fusion-background-highlight"><span>GSTC Destination Criteria</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1067870 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/gstc-criteria/gstc-mice-criteria/" class="fusion-background-highlight"><span>GSTC MICE Criteria</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1354528 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/gstc-criteria/gstc-attraction-criteria/" class="fusion-background-highlight"><span>GSTC Attraction Criteria</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2374 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/gstc-criteria/criteria-translations/" class="fusion-background-highlight"><span>Criteria Translations</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-30672 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/gstc-criteria/gstc-recognized-standards/" class="fusion-background-highlight"><span>GSTC-Recognized Standards ></span></a><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-24917" ><a href="https://www.gstcouncil.org/gstc-criteria/gstc-recognized-standards-for-hotels/" class="fusion-background-highlight"><span>GSTC-Recognized Standards for Hotels</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-24916" ><a href="https://www.gstcouncil.org/gstc-criteria/gstc-recognized-standards-for-tour-operators/" class="fusion-background-highlight"><span>GSTC-Recognized Standards for Tour Operators</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2661" ><a href="https://www.gstcouncil.org/gstc-criteria/gstc-recognized-standards-for-destinations/" class="fusion-background-highlight"><span>GSTC-Recognized Standards for Destinations</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2708" ><a href="https://www.gstcouncil.org/certification/achieve-gstc-recognized/" class="fusion-background-highlight"><span>Recognition of Standards (for Standard Owners)</span></a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1027906 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/gstc-criteria/gstc-committed/" class="fusion-background-highlight"><span>GSTC-Committed</span></a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-27 fusion-dropdown-menu" data-item-id="27"><a class="fusion-background-highlight"><span class="menu-text">CERTIFICATION</span></a><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2705 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/certification/become-certified-hotel/" class="fusion-background-highlight"><span>Certification for Hotels</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2707 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/certification/become-certified-tour-operator/" class="fusion-background-highlight"><span>Certification for Tour Operator</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2706 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/certification/become-certified-destination/" class="fusion-background-highlight"><span>Certification for Destination</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-17798 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/certification/accreditation-certification-recognition/" class="fusion-background-highlight"><span>What is Certification? Accreditation? Recognition?</span></a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1348393 fusion-dropdown-menu" data-item-id="1348393"><a href="#" class="fusion-background-highlight"><span class="menu-text">ACCREDITATION</span></a><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1348389 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/accreditation/" class="fusion-background-highlight"><span>GSTC Accreditation</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-22518 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/accreditation/gstc-accredited-certification-bodies/" class="fusion-background-highlight"><span>Accredited Certification Bodies</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1348392 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/accreditation/accreditation-documents/" class="fusion-background-highlight"><span>Accreditation Documents</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1350794 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/accreditation/certification-scheme/" class="fusion-background-highlight"><span>CS-CB Framework</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1348390 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/accreditation/public-consultations/" class="fusion-background-highlight"><span>Public Consultations</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1348391 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/accreditation/gstc-auditor-training/" class="fusion-background-highlight"><span>GSTC Auditor Training</span></a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-28 fusion-dropdown-menu" data-item-id="28"><a class="fusion-background-highlight"><span class="menu-text">TRAINING</span></a><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2387 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/sustainable-tourism-training/" class="fusion-background-highlight"><span>Sustainable Tourism Training Program (STTP)</span></a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-21561 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/sustainable-tourism-training/" class="fusion-background-highlight"><span>Upcoming Courses</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2383 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/sustainable-tourism-training/certificate-in-sustainable-tourism/" class="fusion-background-highlight"><span>Professional Certificate in Sustainable Tourism</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30696 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/sustainable-tourism-training/certificate-in-sustainable-business-travel/" class="fusion-background-highlight"><span>Professional Certificate in Sustainable Business Travel</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2388 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/sustainable-tourism-training/gstc-trainers-partners/" class="fusion-background-highlight"><span>GSTC Trainers and Partners</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2384 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/sustainable-tourism-training/faq-gstc-training-program/" class="fusion-background-highlight"><span>FAQs: GSTC Training Program</span></a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30 fusion-dropdown-menu" data-item-id="30"><a class="fusion-background-highlight"><span class="menu-text">MEMBERSHIP</span></a><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-17961 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/membership/member-search/" class="fusion-background-highlight"><span>GSTC Members</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2393 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/become-a-gstc-member/" class="fusion-background-highlight"><span>Become a GSTC Member ></span></a><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2391" ><a href="https://www.gstcouncil.org/become-a-gstc-member/organizational-membership/" class="fusion-background-highlight"><span>Organization Membership</span></a><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-23373" ><a href="https://www.gstcouncil.org/become-a-gstc-member/organizational-membership/org-membership-app/" class="fusion-background-highlight"><span>Organization Membership Application</span></a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2926" ><a href="https://www.gstcouncil.org/become-a-gstc-member/destination-membership/" class="fusion-background-highlight"><span>Destination Membership</span></a><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-26966" ><a href="https://www.gstcouncil.org/become-a-gstc-member/organizational-membership/org-membership-app/" class="fusion-background-highlight"><span>Destination Membership Application</span></a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-privacy-policy menu-item-2390" ><a href="https://www.gstcouncil.org/become-a-gstc-member/membership-policy/" class="fusion-background-highlight"><span>Membership Policy</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2392" ><a href="https://www.gstcouncil.org/become-a-gstc-member/membership-categories-and-fees/" class="fusion-background-highlight"><span>Membership Categories & Fees</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2398" ><a href="https://www.gstcouncil.org/become-a-gstc-member/membership-payment-options/" class="fusion-background-highlight"><span>Membership Payment Options</span></a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2389 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/membership/upcoming-members-webinars/" class="fusion-background-highlight"><span>Webinars for GSTC Members</span></a></li><li class="nmr-logged-out menu-item menu-item-type-tml_action menu-item-object-login menu-item-19800 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/membership/login/" class="fusion-background-highlight"><span>Members Log In</span></a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-4577 fusion-dropdown-menu" data-item-id="4577"><a class="fusion-background-highlight"><span class="menu-text">EVENTS</span></a><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30219 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/membership/upcoming-members-webinars/" class="fusion-background-highlight"><span>Upcoming Webinars</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-733625 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/gstc2024singapore/" class="fusion-background-highlight"><span>GSTC2024 Singapore, Nov 13-16</span></a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1283909 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/events/upcoming-conferences/" class="fusion-background-highlight"><span>Upcoming Conferences</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-35073 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/topics/news/gstc-conferences/" class="fusion-background-highlight"><span>Past Conferences</span></a></li></ul></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent menu-item-has-children menu-item-18391 fusion-dropdown-menu" data-item-id="18391"><a href="https://www.gstcouncil.org/topics/news/" class="fusion-background-highlight"><span class="menu-text">NEWS</span></a><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-35921 fusion-dropdown-submenu" ><a href="https://www.gstcouncil.org/destination-stewardship-report/" class="fusion-background-highlight"><span>Destination Stewardship Report</span></a></li></ul></li><li class="menu-item wpml-ls-slot-2 wpml-ls-item wpml-ls-item-en wpml-ls-current-language wpml-ls-menu-item wpml-ls-first-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-has-children menu-item-wpml-ls-2-en fusion-dropdown-menu" data-classes="menu-item" data-item-id="wpml-ls-2-en"><a title="English" href="https://www.gstcouncil.org/destination-assessment-sonoma-county/" class="fusion-background-highlight wpml-ls-link"><span class="menu-text"><img class="wpml-ls-flag" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="" width=18 height=12 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alt="" width=18 height=12 /></noscript><span class="wpml-ls-native" lang="fr">Français</span></span></a></li></ul></li></ul></div><div class="fusion-mobile-menu-icons"> <a href="#" class="fusion-icon awb-icon-bars" aria-label="Toggle mobile menu" aria-expanded="false"></a></div><nav class="fusion-mobile-nav-holder fusion-mobile-menu-text-align-left" aria-label="Main Menu Mobile"></nav><nav class="fusion-mobile-nav-holder fusion-mobile-menu-text-align-left fusion-mobile-sticky-nav-holder" aria-label="Main Menu Mobile Sticky"></nav></div></div></div><div class="fusion-clearfix"></div></header><div id="sliders-container" class="fusion-slider-visibility"></div><section class="avada-page-titlebar-wrapper" aria-label="Page Title Bar"><div class="fusion-page-title-bar fusion-page-title-bar-none fusion-page-title-bar-center"><div class="fusion-page-title-row"><div class="fusion-page-title-wrapper"><div class="fusion-page-title-captions"><h1 class="entry-title">Destination Assessment of Sonoma County, California</h1><div class="fusion-page-title-secondary"><div class="fusion-breadcrumbs awb-yoast-breadcrumbs"><span class="fusion-breadcrumb-item"><a href="https://www.gstcouncil.org" class="fusion-breadcrumb-link"><span >Home</span></a></span><span class="fusion-breadcrumb-sep">/</span><span class="fusion-breadcrumb-item"><a href="https://www.gstcouncil.org" class="fusion-breadcrumb-link"><span >Posts</span></a></span><span class="fusion-breadcrumb-sep">/</span><span class="fusion-breadcrumb-item"><a href="https://www.gstcouncil.org/topics/destination-assessments/" class="fusion-breadcrumb-link"><span >Destination Assessments</span></a></span>, <span class="fusion-breadcrumb-item"><a href="https://www.gstcouncil.org/topics/gstc-members/" class="fusion-breadcrumb-link"><span >GSTC Members</span></a></span>, <span class="fusion-breadcrumb-item"><a href="https://www.gstcouncil.org/topics/news/" class="fusion-breadcrumb-link"><span >News</span></a></span><span class="fusion-breadcrumb-sep">/</span><span class="fusion-breadcrumb-item"><span class="breadcrumb-leaf">Destination Assessment of Sonoma County, California</span></span></div></div></div></div></div></div></section><main id="main" class="clearfix "><div class="fusion-row" style=""><section id="content" style="float: left;"><article id="post-540459" class="post post-540459 type-post status-publish format-standard has-post-thumbnail hentry category-destination-assessments category-gstc-members category-news tag-california tag-destination-assessment tag-sonoma"> <span class="entry-title" style="display: none;">Destination Assessment of Sonoma County, California</span><div class="post-content"><div class="fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;--awb-margin-bottom:0px;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-1"><p><span style="font-weight: 400;"><img decoding="async" class="aligncenter wp-image-540478 size-full" title="Sonoma" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20512%20258'%3E%3C/svg%3E" alt="Sonoma landscape mountain with river" width="512" height="258" data-lazy-srcset="https://www.gstcouncil.org/wp-content/uploads/SCT-1-198x100.png 198w, https://www.gstcouncil.org/wp-content/uploads/SCT-1-200x101.png 200w, https://www.gstcouncil.org/wp-content/uploads/SCT-1-300x151.png 300w, https://www.gstcouncil.org/wp-content/uploads/SCT-1-400x202.png 400w, https://www.gstcouncil.org/wp-content/uploads/SCT-1.png 512w" data-lazy-sizes="(max-width: 512px) 100vw, 512px" data-lazy-src="https://www.gstcouncil.org/wp-content/uploads/SCT-1.png" /><noscript><img decoding="async" class="aligncenter wp-image-540478 size-full" title="Sonoma" src="https://www.gstcouncil.org/wp-content/uploads/SCT-1.png" alt="Sonoma landscape mountain with river" width="512" height="258" srcset="https://www.gstcouncil.org/wp-content/uploads/SCT-1-198x100.png 198w, https://www.gstcouncil.org/wp-content/uploads/SCT-1-200x101.png 200w, https://www.gstcouncil.org/wp-content/uploads/SCT-1-300x151.png 300w, https://www.gstcouncil.org/wp-content/uploads/SCT-1-400x202.png 400w, https://www.gstcouncil.org/wp-content/uploads/SCT-1.png 512w" sizes="(max-width: 512px) 100vw, 512px" /></noscript></span></p><p><span style="font-weight: 400;">The Global Sustainable Tourism Council (GSTC) conducted a Destination Assessment of Sonoma County, California from February to November 2022. The Destination Assessment was led by Dr. Kelly Bricker, GSTC Vice-Chair, with the full support of </span><a href="https://www.sonomacounty.com/"><span style="font-weight: 400;">Sonoma County Tourism (SCT)</span></a><span style="font-weight: 400;">.</span></p><h3></h3><h3><b>Sonoma County Tourism Overview</b></h3><p><span style="font-weight: 400;">Encompassing 1,575 square miles in northwestern California, Sonoma County is known for its natural beauty, rural charm, and unique ecosystems that include mountains, redwoods, rivers, valleys, and fifty-five miles of coastline. Sonoma County also offers amazing wines and legendary vineyards. Sonoma County Tourism (SCT) serves as the official Destination Stewardship Organization dedicated to promoting overnight stays and creating a sustainable hospitality economy in Sonoma County, California. Sonoma County Tourism, the nation’s first Destination Stewardship Organization, embarked on this assessment to understand Sonoma County’s compliance with the </span><a href="https://www.gstcouncil.org/gstc-criteria/gstc-destination-criteria/"><span style="font-weight: 400;">GSTC Destination Criteria (GSTC-D)</span></a><span style="font-weight: 400;">.</span></p><h3><strong><b>GSTC Destination Assessment of Sonoma County</b></strong></h3><p><span style="font-weight: 400;"><img decoding="async" class=" wp-image-540465 alignright" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20375%20281'%3E%3C/svg%3E" alt="Picture of Sonoma, California, mountain with road and a car next to the sea" width="375" height="281" data-lazy-srcset="https://www.gstcouncil.org/wp-content/uploads/SCT-3-134x100.png 134w, https://www.gstcouncil.org/wp-content/uploads/SCT-3-200x150.png 200w, https://www.gstcouncil.org/wp-content/uploads/SCT-3-300x224.png 300w, https://www.gstcouncil.org/wp-content/uploads/SCT-3-400x299.png 400w, https://www.gstcouncil.org/wp-content/uploads/SCT-3.png 512w" data-lazy-sizes="(max-width: 375px) 100vw, 375px" data-lazy-src="https://www.gstcouncil.org/wp-content/uploads/SCT-3.png" /><noscript><img decoding="async" class=" wp-image-540465 alignright" src="https://www.gstcouncil.org/wp-content/uploads/SCT-3.png" alt="Picture of Sonoma, California, mountain with road and a car next to the sea" width="375" height="281" srcset="https://www.gstcouncil.org/wp-content/uploads/SCT-3-134x100.png 134w, https://www.gstcouncil.org/wp-content/uploads/SCT-3-200x150.png 200w, https://www.gstcouncil.org/wp-content/uploads/SCT-3-300x224.png 300w, https://www.gstcouncil.org/wp-content/uploads/SCT-3-400x299.png 400w, https://www.gstcouncil.org/wp-content/uploads/SCT-3.png 512w" sizes="(max-width: 375px) 100vw, 375px" /></noscript>The GSTC Destination Assessment is designed to introduce Sonoma County to the core elements needed for development of sustainable policies and practices by applying the GSTC Criteria. The Sonoma County assessment process allows a destination to participate directly in GSTC application of the Criteria to the destination, to understand Sonoma County’s sustainability status against the world’s leading standard, and to identify areas for improvement based on the GSTC Criteria.</span></p><p><span style="font-weight: 400;">GSTC destination assessor, Dr. Kelly Bricker, completed this objective assessment of the management of Sonoma County’s compliance to the GSTC-D, the global standard for sustainable destinations. The results and recommendations of this assessment supply context and suggested direction on how SCT can Lead, Partner, or Influence stewardship support as it relates to the recommended priorities among the four pillars of the GSTC-D: Sustainable Management, Socio-Economic Sustainability, Cultural Sustainability, and Environmental Sustainability.</span></p><p><span style="font-weight: 400;">Dr. Bricker led the assessment with the full support of Sonoma County Tourism. The assessment consisted of an extensive desktop analysis of current tourism activities and management approaches, and a four-day on-site visit involving interviews with local authorities and stakeholders to objectively verify evidence of compliance with the GSTC-D V2 Criteria.</span></p><h3><strong><b>Key Takeaways</b></strong></h3><p><span style="font-weight: 400;"><img decoding="async" class=" wp-image-540487 alignleft" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20374%20245'%3E%3C/svg%3E" alt="Sonoma bridge view from above" width="374" height="245" data-lazy-srcset="https://www.gstcouncil.org/wp-content/uploads/Sonoma-comp.-jpg-153x100.jpg 153w, https://www.gstcouncil.org/wp-content/uploads/Sonoma-comp.-jpg-200x131.jpg 200w, https://www.gstcouncil.org/wp-content/uploads/Sonoma-comp.-jpg-300x196.jpg 300w, https://www.gstcouncil.org/wp-content/uploads/Sonoma-comp.-jpg-400x262.jpg 400w, https://www.gstcouncil.org/wp-content/uploads/Sonoma-comp.-jpg.jpg 512w" data-lazy-sizes="(max-width: 374px) 100vw, 374px" data-lazy-src="https://www.gstcouncil.org/wp-content/uploads/Sonoma-comp.-jpg.jpg" /><noscript><img decoding="async" class=" wp-image-540487 alignleft" src="https://www.gstcouncil.org/wp-content/uploads/Sonoma-comp.-jpg.jpg" alt="Sonoma bridge view from above" width="374" height="245" srcset="https://www.gstcouncil.org/wp-content/uploads/Sonoma-comp.-jpg-153x100.jpg 153w, https://www.gstcouncil.org/wp-content/uploads/Sonoma-comp.-jpg-200x131.jpg 200w, https://www.gstcouncil.org/wp-content/uploads/Sonoma-comp.-jpg-300x196.jpg 300w, https://www.gstcouncil.org/wp-content/uploads/Sonoma-comp.-jpg-400x262.jpg 400w, https://www.gstcouncil.org/wp-content/uploads/Sonoma-comp.-jpg.jpg 512w" sizes="(max-width: 374px) 100vw, 374px" /></noscript>Sonoma County is advancing and in some cases pioneering sustainable tourism in the destination in many ways. As the nation’s first Destination Marketing Organization to transition to a Destination Stewardship Organization, it embraced stewardship and sustainability as a foundational part of its brand. SCT is partnered with the Sonoma County Regional Parks (a government agency) in a program with Leave No Trace that provides a practical list of principles SCT and Regional Parks customized to integrate the issues and opportunities specific to this region. Through this partnership with Leave No Trace, an additional partnership with Mendocino and Marin Counties has begun, creating a three-county commitment to reducing litter and waste in coastal regions and watersheds. </span></p><p><span style="font-weight: 400;">“The GSTC assessment provided great insights into the destination through a broad set of measurements,” said Claudia Vecchio, CEO, Sonoma County Tourism. “Some of the gaps that surfaced have become part of the Destination Stewardship and Resiliency Master Plan and will be critical objectives for the long-term sustainability of the region.”</span></p><p><span style="font-weight: 400;">T</span><span style="font-weight: 400;">he Sonoma County Destination Stewardship and Resiliency Master Plan </span><a href="https://www.sonomacounty.com/partners"><span style="font-weight: 400;">here</span></a><span style="font-weight: 400;">.</span></p><p><span style="font-weight: 400;">More information about </span><a href="https://www.gstcouncil.org/for-destinations/destination-assessment/"><span style="font-weight: 400;">GSTC Destination Assessment is available here</span></a><span style="font-weight: 400;">.</span></p></div><div class="fusion-clearfix"></div></div></div></div></div></div><div class="fusion-meta-info"><div class="fusion-meta-info-wrapper"><span class="vcard rich-snippet-hidden"><span class="fn"><a href="https://www.gstcouncil.org/author/estefania-del-azar/" title="Posts by Stefi" rel="author">Stefi</a></span></span><span class="updated rich-snippet-hidden">2023-08-04T04:38:21+08:00</span><span>July 12th, 2023</span><span class="fusion-inline-sep">|</span></div></div><div class="fusion-sharing-box fusion-theme-sharing-box fusion-single-sharing-box"><h4>Share This Story, Choose Your Platform!</h4><div class="fusion-social-networks"><div class="fusion-social-networks-wrapper"><a class="fusion-social-network-icon fusion-tooltip fusion-facebook awb-icon-facebook" 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