Lee and Morty Kaufman: 90-plus years old and YouTube stars for Swiffer

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Glink</a></span></p><p class="title">Yahoo! Homes Contributor</p></div><div class="links"><ul class="clearfix"><li class="first last"><a href="/web/20131006104858/http://homes.yahoo.com/blogs/author/ilyce-r--glink/">Posts</a></li></ul></div></div></div></div>By <span class="fn"><a href="/web/20131006104858/http://homes.yahoo.com/blogs/author/ilyce-r--glink/" rel="author">Ilyce R. Glink</a></span> | <span class="provider org"><a href="/web/20131006104858/http://homes.yahoo.com/blogs/spaces/">Spaces</a></span> – <abbr title="2013-09-16T20:16:40Z">Mon, Sep 16, 2013 4:16 PM EDT</abbr></cite></div></div> <div class="yom-mod social-buttons" id="mediasocialbuttonseasy"><div class="bd"><div id="ymsb-13810565394690-1" class="ymsb ymsb-mail ymsb-facebook ymsb-retweet ymsb-inshare ymsb-googleplus ymsb-pinterest ymsb-print"><div class="yui3-ymsb"><ul class="yui3-ymsb-content"><li class="ymsb-module ymsb-mail-module"> <a href="#" title="Email" class="ymsb-mail-btn" rel="nofollow"> <span>Email</span></a> <a href="#" class="mail-count-right hidden"><span class="mail-count">0</span></a></li><li class="ymsb-module fb-btn"><div class="fb-static"><span class="fb-icon"></span><span class="fb-text">Recommend</span></div><div class="static-count"><span class="count">8.4k</span><span class="count-right"></span></div></li><li class="ymsb-module twttr-static-module"><div class="twttr-static"><span class="twttr-icon"></span><span class="twttr-text">Tweet</span></div><div class="static-count hidden"><span class="count">0</span><span class="count-right"></span></div></li><li class="ymsb-module ymsb-inshare-module"> <a href="#" title="Share" class="ymsb-inshare-btn" data-target="popup"> <span>Share</span></a><a href="#" title="Share count" class="ymsb-inshare-count "><span>0</span></a></li><li class="ymsb-module gplus-static"><span class="gplus-icon"></span></li><li class="ymsb-module ymsb-pinterest-module " id="yui_3_5_1_1_1355130865870_438"> <a href="#" title="" class="ymsb-pinterest-btn" data-target="popup" id="yui_3_5_1_1_1355130865870_437"> <span></span></a></li><li class="ymsb-module ymsb-print-module"> <a href="#" title="Print" class="ymsb-print-btn" role="button"><span>Print</span></a></li></ul></div></div></div></div> <div itemscope itemtype="http://schema.org/Article"> <meta itemprop="datePublished" content="2013-09-16T20:16:40Z"/> <meta itemprop="provider" content="Spaces"/> <meta itemprop="headline" content="Lee and Morty Kaufman: 90-plus years old and YouTube stars for Swiffer"/> <meta itemprop="author" content="Ilyce R. Glink"/> <meta itemprop="description" content="It took just 30 seconds for Lee and Morty Kaufman to capture millions of hearts. Married for 44 years, they star in “The Everyday Effect" Swiffer commercials, viewed about 10 million times on YouTube."/> <meta itemprop="image" content="https://web.archive.org/web/20131006104858im_/http://media.zenfs.com/en-US/blogs/spaces/lee-morty.jpg"/> <div class="yom-mod yom-art-content " id="mediablogbody" itemprop="articleBody"><div class="bd"> <p id="yui-tmp-32"><div class="video-wrap show"><iframe src="https://web.archive.org/web/20131006104858if_/http://www.youtube.com/embed/0FXf-8jDzs8?rel=0" frameborder="0" height="354" width="630" class="yom-art-video"></iframe></div><span id="yui_3_0_0-2-1379363834172269" class="yui-editorial-embed"><span id="schemaorg"><span class="yom-figure yom-fig-right" style="width:310px;"><img title="Ninetieth birthday party. (Family photo)" alt="" class="editorial " src="https://web.archive.org/web/20131006104858im_/http://l3.yimg.com/bt/api/res/1.2/tjOLRAlj_Qh9aEqOKhF3Dg--/YXBwaWQ9eW5ld3M7cT04NTt3PTMxMA--/http://l.yimg.com/os/publish-images/homes/2013-09-16/4be63d98-d9b4-4773-89b6-e0b13db05974_at-90th-birthday-party.jpeg" width="310"><span class="legend">Ninetieth birthday party. (Family photo)</span></span></span></span><span id="yui_3_0_0-2-1379363834172292" class="yui-editorial-embed"><span id="schemaorg"><span class="yom-figure yom-fig-right" style="width:310px;"><img title="The Kaufmans&#39; 10th anniversary. (Family photo)" alt="" class="editorial " src="https://web.archive.org/web/20131006104858im_/http://l1.yimg.com/bt/api/res/1.2/rOiJNPxytTZ1HMu7lP1Ayg--/YXBwaWQ9eW5ld3M7cT04NTt3PTMxMA--/http://l.yimg.com/os/publish-images/homes/2013-09-16/1181dc9a-c833-4c87-93ab-b8a4e8a1247b_L-M-10-anniversary.jpeg" width="310"><span class="legend">The Kaufmans' 10th anniversary. (Family photo)</span></span></span></span><span class="yom-figure yom-fig-right" style="width:310px;"><a href="https://web.archive.org/web/20131006104858/http://l1.yimg.com/bt/api/res/1.2/q2ppNfM0rP5jHzEbVAK6Mw--/YXBwaWQ9eW5ld3M7cT04NQ--/http://media.zenfs.com/en-US/blogs/spaces/lee-morty.jpg"><img src="https://web.archive.org/web/20131006104858im_/http://l1.yimg.com/bt/api/res/1.2/fhr4VqzdGnASxXoleM_YJg--/YXBwaWQ9eW5ld3M7cT04NTt3PTMxMA--/http://media.zenfs.com/en-US/blogs/spaces/lee-morty.jpg" class="alignright size-full wp-image-3156 editorial " alt="" height="198" width="310"></a></span>It took just 30 seconds for Lee and Morty Kaufman to capture millions of hearts.</p> <p class="first">The Kaufmans star in “The Everyday Effect" Swiffer commercials, drawn from the three-minute video here. He's 91 ("I'm older than my young bride here. By about four months"), she's 90, and they've been married 44 years. Altogether the <a href="https://web.archive.org/web/20131006104858/http://bit.ly/17EgC3W" target="_blank">videos have been viewed about 10 million times</a> on YouTube.</p> <p>“They’re the couple everybody wants to be -- and <em>that’s really them</em>,” their daughter Myra says in the commercial. Myra was the one who offered them up to a casting agent friend for the commercial. She knew they were perfect.</p> <p>“We really have a remarkable marriage at this point in our lives,” Lee says. “Considering the rocky situation we had before we met, we made such a lovely life for ourselves.”</p> <p>Both were widowed in their 40s. Lee had two kids—a girl and a boy—and Morty had four—three boys and a girl.</p> <p>They met when Lee taught Morty's son Scotty in a summer reading course.</p> <p>“Morty came in and we shortly stopped talking about study and got busy with ourselves. I never expected a parent conference to turn out to be a date," she says.</p> <p>The next time Morty saw her, he cut right to the chase. “I said, 'I didn’t come to speak about Scotty—would you care to go out to dinner with me?'”</p> <p>But don’t worry. “In spite of the fact that this took a turn with just the two of us, Scotty did learn to read,” Morty says.</p> <p>Within a year Lee and Morty were married and combining their two families, creating their own version of the Brady Bunch in Valley Stream, N.Y., just outside New York City. While the kids were growing up, Lee worked as a teacher and then helped the kids with all the things kids need help with: homework, dinner, getting ready for bed.</p> <p>While Lee was handling kids and chores, Morty was working late at a local pharmacy, so their evenings have always been their time together. That has been the key to making their marriage last: always finding—and cherishing—time together.</p> <p>“We went to the theater and went to the opera,” Morty adds. “We ate.”</p> <p>“Morty’s good at eating--very good at eating,” Lee jokes.</p> <p>Eating has apparently turned into a bit more of a challenge now with their newfound fame.</p> <p>“We went in to breakfast this morning in a diner,” he said. “There were 15 women at a table and one recognized us and then the rest of them took notice. Before you knew it, we were being overwhelmed. They’re very nice, they mean well, but you couldn’t eat your sandwich.”</p> <p>Though their lives are a little different after the commercials, it’s still the everyday things that make their marriage so successful.</p> <p>“You want each person to know they are being loved and the love is split up between the two of you,” Morty says. “You’ve gotta know that you’re valued.”</p> <p>To which Lee says simply, “Nicely put, Morty.”</p> <p>Morty, a notorious lover of sleep, says that he never goes to bed at night without saying, “Good night dear, I love you.”</p> <p>And Lee never misses saying it back.</p> <p><em><a href="https://web.archive.org/web/20131006104858/http://www.thinkglink.com/">Ilyce Glink</a> is an award-winning, nationally syndicated real estate columnist, blogger and radio talk show host, and managing editor of the <a href="https://web.archive.org/web/20131006104858/http://blog.equifax.com/real-estate/">Equifax Finance Blog</a>. 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Get real estate <a href="/web/20131006104858/http://homes.yahoo.com/news/" class="para-link">news</a> and <a href="/web/20131006104858/http://homes.yahoo.com/research-center/" class="para-link">research center</a> to help you make well informed real estate decisions in the process. </p> </div> <div id="top-cities"> <p class="list-title">FIND HOMES IN CITIES</p> <ul class="list-links"> <li><a href="/web/20131006104858/http://homes.yahoo.com/search/Georgia/Atlanta/homes-for-sale">Atlanta real estate</a></li> <li><a href="/web/20131006104858/http://homes.yahoo.com/search/Texas/Austin/homes-for-sale">Austin real estate</a></li> <li><a href="/web/20131006104858/http://homes.yahoo.com/search/Illinois/Chicago/homes-for-sale">Chicago real estate</a></li> <li><a href="/web/20131006104858/http://homes.yahoo.com/search/Colorado/Denver/homes-for-sale">Denver real estate</a></li> <li><a href="/web/20131006104858/http://homes.yahoo.com/search/Texas/Houston/homes-for-sale">Houston real estate</a></li> <li><a href="/web/20131006104858/http://homes.yahoo.com/search/Nevada/Las_Vegas/homes-for-sale">Las Vegas real estate</a></li> <li><a href="/web/20131006104858/http://homes.yahoo.com/search/South_Carolina/Myrtle_Beach/homes-for-sale">Myrtle Beach real estate</a></li> </ul> <ul class="list-links"> <li><a href="/web/20131006104858/http://homes.yahoo.com/search/Florida/Orlando/homes-for-sale">Orlando real estate</a></li> <li><a href="/web/20131006104858/http://homes.yahoo.com/search/Arizona/Phoenix/homes-for-sale">Phoenix real estate</a></li> <li><a href="/web/20131006104858/http://homes.yahoo.com/search/Texas/San_Antonio/homes-for-sale">San Antonio real estate</a></li> <li><a href="/web/20131006104858/http://homes.yahoo.com/search/California/San_Diego/homes-for-sale">San Diego real estate</a></li> <li><a href="/web/20131006104858/http://homes.yahoo.com/search/California/San_Francisco/homes-for-sale">San Francisco real estate</a></li> <li><a href="/web/20131006104858/http://homes.yahoo.com/search/Washington/Seattle/homes-for-sale">Seattle real estate</a></li> <li><a href="/web/20131006104858/http://homes.yahoo.com/search/Arizona/Tucson/homes-for-sale">Tucson real estate</a></li> </ul> </div> <div id="top-states"> <p class="list-title">FIND HOMES IN STATES</p> <ul class="list-links"> <li><a href="/web/20131006104858/http://homes.yahoo.com/Arizona">Arizona</a></li> <li><a href="/web/20131006104858/http://homes.yahoo.com/California">California</a></li> <li><a href="/web/20131006104858/http://homes.yahoo.com/Colorado">Colorado</a></li> <li><a href="/web/20131006104858/http://homes.yahoo.com/Florida">Florida</a></li> <li><a href="/web/20131006104858/http://homes.yahoo.com/Georgia">Georgia</a></li> <li><a href="/web/20131006104858/http://homes.yahoo.com/Hawaii">Hawaii</a></li> <li><a href="/web/20131006104858/http://homes.yahoo.com/Illinois">Illinois</a></li> <li><a href="/web/20131006104858/http://homes.yahoo.com/Indiana">Indiana</a></li> <li><a href="/web/20131006104858/http://homes.yahoo.com/Maryland">Maryland</a></li> <li><a href="/web/20131006104858/http://homes.yahoo.com/Massachusetts">Massachusetts</a></li> <li><a href="/web/20131006104858/http://homes.yahoo.com/Michigan">Michigan</a></li> <li><a href="/web/20131006104858/http://homes.yahoo.com/Minnesota">Minnesota</a></li> <li><a href="/web/20131006104858/http://homes.yahoo.com/Missouri">Missouri</a></li> <li><a href="/web/20131006104858/http://homes.yahoo.com/Nevada">Nevada</a></li> </ul> <ul class="list-links"> <li><a href="/web/20131006104858/http://homes.yahoo.com/New_Jersey">New Jersey</a></li> <li><a href="/web/20131006104858/http://homes.yahoo.com/New_York">New York</a></li> <li><a href="/web/20131006104858/http://homes.yahoo.com/North_Carolina">North Carolina</a></li> <li><a href="/web/20131006104858/http://homes.yahoo.com/Ohio">Ohio</a></li> <li><a href="/web/20131006104858/http://homes.yahoo.com/Oklahoma">Oklahoma</a></li> <li><a href="/web/20131006104858/http://homes.yahoo.com/Oregon">Oregon</a></li> <li><a href="/web/20131006104858/http://homes.yahoo.com/Pennsylvania">Pennsylvania</a></li> <li><a href="/web/20131006104858/http://homes.yahoo.com/South_Carolina">South Carolina</a></li> <li><a href="/web/20131006104858/http://homes.yahoo.com/Texas">Texas</a></li> <li><a href="/web/20131006104858/http://homes.yahoo.com/Tennessee">Tennessee</a></li> <li><a href="/web/20131006104858/http://homes.yahoo.com/Utah">Utah</a></li> <li><a href="/web/20131006104858/http://homes.yahoo.com/Virginia">Virginia</a></li> <li><a href="/web/20131006104858/http://homes.yahoo.com/Washington">Washington</a></li> <li><a href="/web/20131006104858/http://homes.yahoo.com/Wisconsin" id="states-last">Wisconsin</a></li> </ul> </div> <div id="things-you-can-do"> <p class="list-title">THINGS YOU CAN DO: <span class="things-list"><a href="/web/20131006104858/http://homes.yahoo.com/professionals">Partner with Yahoo! 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Lee and Morty Kaufman: 90-plus years old and YouTube stars for Swiffer | Spaces - Yahoo Homes