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line-height: 1.7rem; letter-spacing: 0em; } .grid .spinLayout .meta { font-size: 1rem !important;} #top .grid .oneColumn .spinBlock.colour3 .spinLayout.full.twocol.hasPicture .subSleeve .meta a {font-size: 1rem !important;} #top .grid .twoColumnsSmallRight .columnTwo .spinLayout.half.onecol .sleeve h2 { line-height: 0.602rem; } #top .grid .threeColumns .spinLayout.half.onecol .sleeve h2 { line-height: 0.602rem; } .spinLayout.half.onecol.left.item-third.item-last.hasPicture{padding-bottom: 27px;} .grid .directoryList ul li .subSleeve, .grid .gridLayout ul li .subSleeve { border: 1px solid #dcdcdc; border-bottom-width: 1px; border-radius: 0 0 2em; } .grid .spinLayout .picture a { border: 1px, solid, #ccc; } .grid .spinBlock.colour2 .spinLayout { background: #0b1126; } .picCarousel .thumbs li { border-radius: 0px; } .desktopNavigation .promotedStory a .captionBlock .title { font-size: 1rem; font-weight: 600; line-height: 1.252rem; font-family: poppins, sans-serif; } .storyLayout~.latestVideos .sleeve .listBlocks ul li img { border-top: 1px solid #ccc; 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Awards 2024 Finalist Interview: RecycleMich’s app to encourage recycling behaviour</h1> </div> <p class="byline meta"> <span class="date" data-date-timezone="{"publishdate": "2024-10-30T13:37:00","format": "D MMMM YYYY"}">2024-10-30T13:37:00+00:00</span> </p> </div> </div> </div> <div id="columns" class="container"> <div id="colwrapper" class="inner-sleeve"> <div id="colmain" role="main" class="restrictedcontent"> <div id="content"> <div id="content_sleeve"> <div class="contentWrapper"> <div class="storyContentWrapper"> <div class="pageOptions"> <ul>  <li> <a href="https://www.facebook.com/sharer/sharer.php?u=https%3a%2f%2fpackagingeurope.com%2ffeatures%2fsustainability-awards-2024-finalist-interview-recyclemichs-app-to-encourage-recycling-behaviour%2f12083.articlee=Sustainability+Awards+2024+Finalist+Interview%3a+RecycleMich%e2%80%99s+app+to+encourage+recycling+behaviour" class="facebook" title="Share this on Facebook" target="_blank"></a> </li>  <li> <a 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article"></a></li> </ul> <ul class="pageOptions_right"> <li aria-live="polite"><a href="#commentsJump" class="commentButton scrollTo"><div class="commentCount"><span class="commentText commentHidden">No comments</span></div> <div class="commentIcon"> </div></a></li> <li class=" last" aria-live="polite" data-cache-bust="true" data-ajax-load-content="" data-url="/12083/bookmark"> </li> </ul> </div> <div class="articleWrapper"> <div class="articleContent"> <div class="storytext"><div class="inline_image image_size_full" data-attachment="15733" data-sequence="1"> <p class="picture"><img alt="RecycleMich" src="https://d2wrwj382xgrci.cloudfront.net/Pictures/480xany/7/3/3/15733_recyclemich_289088.png" sizes="(max-width: 1279px) 100vw, 1180px" srcset="https://d2wrwj382xgrci.cloudfront.net/Pictures/480xany/7/3/3/15733_recyclemich_289088.png 480w,https://d2wrwj382xgrci.cloudfront.net/Pictures/600xany/7/3/3/15733_recyclemich_289088.png 600w,https://d2wrwj382xgrci.cloudfront.net/Pictures/780xany/7/3/3/15733_recyclemich_289088.png 780w,https://d2wrwj382xgrci.cloudfront.net/Pictures/980xany/7/3/3/15733_recyclemich_289088.png 980w,https://d2wrwj382xgrci.cloudfront.net/Pictures/1180xany/7/3/3/15733_recyclemich_289088.png 1180w" loading="eager" class="lazyloaded" width="1080" height="810"></p> </div> <p><strong>As part of our Finalist Interview series ahead of the Sustainability Awards, we spoke to Ines Kilnhofer, project lead of <a class="external" href="https://www.recyclemich.at/" target="_blank">RecycleMich</a> about its recycling app, designed to improve recycling behaviour by incentivising users, nominated in the Commercialized Best Practice category.</strong></p> <p><strong>You’re a finalist in the Sustainability Awards 2024. Congratulations! To start off, could you summarize your entry, in less than 50 words? </strong></p> <p>RecycleMich is Austria’s first recycling app to improve recycling behaviour by incentivizing users: download the app for free, scan the empty packaging, dispose of it properly and collect points for weekly and monthly raffles. The more packaging users scan with the app, the higher their chance of winning!</p> <p><strong>Why do you think the judges were impressed with your entry? Tell us about what is innovative about your project and/or about its impact on packaging sustainability. </strong></p> <p>In times of climate crisis, the protection of natural resources is an important factor. With the RecycleMich app, we have created a digital, innovative, proven solution to enable everyone to make an important contribution.</p> <p>What makes our initiative special is the way it brings together various stakeholders to improve the recycling of plastic, metal and aluminum packaging. The app is an additional way of engaging with consumers and proactively informing them about proper recycling and the sustainable use of valuable raw materials.</p> <p>Because empty packaging is not waste – it is a valuable raw material that we can only keep in the cycle if it is disposed of properly. As of September 2024, we have already recorded over 2.3 million packages with the RecycleMich app.</p> <p>Besides rewarding proper recycling, the app provides the users with useful recycling guidelines regarding packaging and thus solves the uncertainties many consumers have when it comes to recycling, which arise due to the different regional regulations.</p> <p>Immediately after scanning the empty packaging, a pop-up appears in the app with easy-to-understand photos and comprehensive information on how to correctly separate and dispose of the scanned packaging to reach all educational and language skill levels. This varies depending on the location to ensure that the user can recycle correctly according to the local waste collection infrastructure.</p> <p><strong>Finally, can you tell us about the ongoing development of your project, e.g. how your innovation/initiative has been received by the industry, or what the next steps are in commercialization/product development?</strong></p> <p>RecycleMich offers producers and manufacturers the opportunity to incentivize the correct recycling of their packaging. In this way, brand manufacturers take responsibility for the packaging they put into circulation and ensure that the collection and recycling of recyclable materials is improved. This creates an important link between manufacturers and consumers - one of the key elements in driving forward the circular economy and recycling in Austria.</p> <p>We are an internationally positioned group of companies that supports manufacturers, producers and distributors of packaging along the entire value chain in fulfilling their EPR obligations throughout Europe. Our goal is to internationalize the app, and we can imagine expanding RecycleMich to other countries – as a blueprint for our group of companies. RecycleMich not only provides valuable educational work to the public, but also increases the recycling rates that are mandatory to meet European recycling targets.</p> <p><strong>The winners of the Sustainability Awards 2024 will be announced at the Sustainable Packaging Summit, taking place in Amsterdam on 12-13 November. The Summit mobilizes leaders of the FMCG value chain, policymakers, NGOs, recyclers and investors to collaborate, remove barriers and identify opportunities on the road to sustainable transformation.</strong></p> <p><strong>To learn more or register, visit: </strong><a class="external" title="https://www.packagingsummit.earth/2024" href="https://www.packagingsummit.earth/2024" target="_blank" rel="noopener noreferrer"><strong>https://www.packagingsummit.earth/2024</strong></a><strong><span style="text-decoration: underline;"></span></strong></p> <p><strong>If you liked this story, you might also enjoy:</strong></p> <p><a title="https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2024/11796.article" href="https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2024/11796.article" target="_blank"><strong><em>The ultimate guide to the Packaging and Packaging Waste Regulation in 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