Ressources et guides sur les Publicités Twitter

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data-src="/content/dam/business-twitter/resources/resources-page/btc-resources-page-header-desktop.jpg.twimg.1920.jpg" width="1680" height="696" alt="Ressources des Publicités Twitter" data-object-fit="cover" class="c01__background-img lazyload"/> </picture> </div> <div class="c01__wrapper twtr-container "> <div class="c01__item has-no-animation"> <div class="twtr-grid"> <div class="twtr-col-md-9"> <h1 class="c01__headline twtr-type--headline-lg twtr-color--white-neutral "> Ressources et guides Twitter </h1> </div> </div> </div> <div class="c01__hairline"></div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__paragraph--top twtr-padding__paragraph--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="ct09-justify-content twtr-component--last twtr-component twtr-component--first"> <div class="ct09 " style="--ct09-fixed-height: ;"> <div class="ct09__item"> <div class="ct09__wrapper is-direction--row is-justified-center is-aligned-center has-no-margin-bottom twtr-spacing--pb-0"> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="4V40"> <p><b>Prêt à lancer votre campagne de publicités Twitter ?</b></p> </div> </div> <div class="b03-button twtr-component--last twtr-component"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--primary twtr-btn--size-default twtr-btn-color--primary-black twtr-btn__icon--noicon twtr-scribe-clicks" href="https://web.archive.org/web/20230704034147/https://ads.twitter.com/login" rel="noopener noreferrer" target="_blank" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="23OG" data-twtr-scribe-component="commencer" data-text="Commencer">  Commencer </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01__background"> <picture> <source srcset="https://web.archive.org/web/20230704034147im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/textured-backgrounds/grey-scratches.jpg.twimg.768.jpg" media="(max-width: 600px)"/> <source srcset="https://web.archive.org/web/20230704034147im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/textured-backgrounds/grey-scratches.jpg.twimg.2560.jpg" media="(min-width: 1920px)"/> <img src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="/content/dam/business-twitter/textured-backgrounds/grey-scratches.jpg.twimg.1920.jpg" width="1920" height="1080" alt data-object-fit="cover" class="ct01__background-img lazyload"/> </picture> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__block--top twtr-padding__block--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 none "> <div class="ct01__wrapper "> <div class="b01-headline twtr-component twtr-component--first"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h2 class="b01__headline twtr-type--bold-500r twtr-color--gray-900 "> Découvrez les bonnes pratiques Twitter </h2> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="8HN5"> <p>Boostez et optimisez votre stratégie sur les Publicités Twitter grâce à ces bonnes pratiques, conseils et ressources essentielles.</p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__section--top twtr-padding__nested--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="cr02-responsive-visibility twtr-component twtr-component--first"> <div class="cr02"> <div class="cr02__item twtr-hidden--md twtr-hidden--lg twtr-hidden--xl "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="N76Q"> <p> </p> <p> </p> </div> </div> </div> </div> </div> <div class="b01-headline twtr-component"> <div class="b01 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srcset="https://web.archive.org/web/20230704034147im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/resources/resources-page/GettyImages-1270455066-ht-dt.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 770 513%22%3E%3C/svg%3E" width="770" height="513" data-src="/content/dam/business-twitter/resources/resources-page/GettyImages-1270455066-ht-dt.png.twimg.1920.png" alt="Ressources pour les petites entreprises" data-object-fit="cover" class="b04__img b04__img-cover b04__img--auto is-aligned-left lazyload "/> </picture> </div> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b01-headline twtr-component twtr-component--first"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h3 class="b01__headline twtr-type--bold-500r twtr-color--gray-900 "> Ressources pour les petites entreprises </h3> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="CS0P"> <p>Vous gérez une petite entreprise sur Twitter ? Profitez de ces conseils, astuces et ressources pour maximiser votre efficacité et vos résultats sur la plateforme.</p> </div> </div> <div class="b03-button twtr-component--last twtr-component"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--primary twtr-btn--size-default twtr-btn-color--primary-black twtr-btn__icon--noicon twtr-scribe-clicks" href="https://web.archive.org/web/20230704034147/https://business.twitter.com/fr/resources/small-business.html" target="_self" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="C6IU" data-twtr-scribe-component="en-savoir-plus" data-text="En savoir plus">  En savoir plus </a> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__block--top twtr-padding__nested--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b01-headline twtr-component twtr-component--first"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h3 class="b01__headline twtr-type--bold-500r twtr-color--gray-900 "> Ressources vidéo </h3> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="097I"> <p>Les vidéos optimisées pour Twitter augmentent l'engagement émotionnel de 33 %.* Favorisez la mémorisation de votre message en intégrant la vidéo à votre stratégie Twitter.</p> <p>*<i>L'augmentation de 33 % s'entend par rapport aux publicités télévisées non optimisées. Source : GroupM + Twitter, EyeSee, TVCs vs Optimized Ads on Twitter, décembre 2018. </i></p> </div> </div> <div class="b03-button twtr-component--last twtr-component"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--primary twtr-btn--size-default twtr-btn-color--primary-black twtr-btn__icon--noicon twtr-scribe-clicks" href="https://web.archive.org/web/20230704034147/https://business.twitter.com/fr/resources/video.html" target="_self" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="UYZJ" data-twtr-scribe-component="en-savoir-plus" data-text="En savoir plus">  En savoir plus </a> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b04-image twtr-component--last twtr-component twtr-component--first"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--auto"> <picture> <source srcset="https://web.archive.org/web/20230704034147im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/resources/resources-page/person-filming-halftone.png.twimg.768.png" media="(max-width: 767px)"/> <source srcset="https://web.archive.org/web/20230704034147im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/resources/resources-page/person-filming-halftone.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 1410 812%22%3E%3C/svg%3E" width="1410" height="812" data-src="/content/dam/business-twitter/resources/resources-page/person-filming-halftone.png.twimg.1920.png" alt="Ressources vidéo" data-object-fit="cover" class="b04__img b04__img-cover b04__img--auto is-aligned-left lazyload "/> </picture> </div> </div> </div> </div> </div> </div> </div> <div class="ct01__background"> <picture> <source srcset="https://web.archive.org/web/20230704034147im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/textured-backgrounds/grey-scanned-3.jpg.twimg.768.jpg" media="(max-width: 600px)"/> <source srcset="https://web.archive.org/web/20230704034147im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/textured-backgrounds/grey-scanned-3.jpg.twimg.2560.jpg" media="(min-width: 1920px)"/> <img src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="/content/dam/business-twitter/textured-backgrounds/grey-scanned-3.jpg.twimg.1920.jpg" width="1920" height="1080" alt data-object-fit="cover" class="ct01__background-img lazyload"/> </picture> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__section--top twtr-padding__group--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b04-image twtr-component--last twtr-component twtr-component--first"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--fixed"> <picture> <source srcset="https://web.archive.org/web/20230704034147im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/en/resources/blog/mobile-app-guide.jpg.twimg.768.jpg" media="(max-width: 767px)"/> <source srcset="https://web.archive.org/web/20230704034147im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/en/resources/blog/mobile-app-guide.jpg.twimg.2560.jpg" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 2000 1142%22%3E%3C/svg%3E" style="width: 2000px" width="2000px" height="1142px" data-src="/content/dam/business-twitter/en/resources/blog/mobile-app-guide.jpg.twimg.1920.jpg" alt="Guide de la publicité pour les applications mobiles" data-object-fit="cover" class="b04__img b04__img-cover b04__img--fixed is-aligned-left lazyload "/> </picture> </div> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b01-headline twtr-component twtr-component--first"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h3 class="b01__headline twtr-type--bold-500r twtr-color--gray-900 "> Guide de la publicité pour les applications mobiles </h3> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="HUP4"> <p>Cette ressource de démarrage rapide est dédiée à vous aider à mener à bien des campagnes d'applications mobiles sur Twitter. 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