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Detailed Review of the Key Content Components</title> <meta name="description" content="Digital Content Strategy: Detailed Review of the Key Content Components"> <meta name="keywords" content="Digital content strategy, digital marketing strategy, key content components, websites."> <meta name="viewport" content="width=device-width, initial-scale=1, minimum-scale=1, maximum-scale=1, user-scalable=no"> <meta charset="utf-8"> <meta name="citation_title" content="Digital Content Strategy: Detailed Review of the Key Content Components"> <meta name="citation_author" content="Oksana Razina"> <meta name="citation_author" content="Shakeel Ahmad"> <meta name="citation_author" content="Jessie Qun Ren"> <meta name="citation_author" content="Olufemi Isiaq"> <meta name="citation_publication_date" content="2024/02/09"> <meta name="citation_journal_title" content="International Journal of Educational and Pedagogical Sciences"> <meta name="citation_volume" content="18"> <meta name="citation_issue" 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href="https://publications.waset.org/search?q=Oksana%20Razina">Oksana Razina</a>, <a href="https://publications.waset.org/search?q=Shakeel%20Ahmad"> Shakeel Ahmad</a>, <a href="https://publications.waset.org/search?q=Jessie%20Qun%20Ren"> Jessie Qun Ren</a>, <a href="https://publications.waset.org/search?q=Olufemi%20Isiaq"> Olufemi Isiaq</a> </p> <p class="card-text"><strong>Abstract:</strong></p> <p>The modern life of businesses is categorically reliant on their established position online, where digital (and particularly website) content plays a significant role as the first point of information. Digital content, therefore, becomes essential – from making the first impression through to the building and development of client relationships. Despite a number of valuable papers suggesting a strategic approach when dealing with digital data, other sources often do not view or accept the approach to digital content as a holistic or continuous process. Associations are frequently made with merely a one-off marketing campaign or similar. The challenge is in establishing an agreed definition for the notion of Digital Content Strategy (DCS), which currently does not exist, as it is viewed from an excessive number of angles. A strategic approach to content, nonetheless, is required, both practically and contextually. We, therefore, aimed at attempting to identify the key content components, comprising a DCS, to ensure all the aspects were covered and strategically applied – from the company’s understanding of the content value to the ability to display flexibility of content and advances in technology. This conceptual project evaluated existing literature on the topic of DCS and related aspects, using PRISMA Systematic Review Method, Document Analysis, Inclusion and Exclusion Criteria, Scoping Review, Snow-Balling Technique and Thematic Analysis. The data were collected from academic and statistical sources, government and relevant trade publications. Based on the suggestions from academics and trading sources, related to the issues discussed, we revealed the key actions for content creation and attempted to define the notion of DCS. The major finding of the study presented Key Content Components of DCS and can be considered for implementation in a business retail setting.</p> <iframe src="https://publications.waset.org/10013502.pdf" style="width:100%; height:400px;" frameborder="0"></iframe> <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/search?q=Digital%20content%20strategy" title="Digital content strategy">Digital content strategy</a>, <a href="https://publications.waset.org/search?q=digital%20marketing%20strategy" title=" digital marketing strategy"> digital marketing strategy</a>, <a href="https://publications.waset.org/search?q=key%20content%20components" title=" key content components"> key content components</a>, <a href="https://publications.waset.org/search?q=websites." title=" websites."> websites.</a> </p> <a href="https://publications.waset.org/10013502/digital-content-strategy-detailed-review-of-the-key-content-components" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/10013502/apa" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">APA</a> <a href="https://publications.waset.org/10013502/bibtex" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">BibTeX</a> <a href="https://publications.waset.org/10013502/chicago" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">Chicago</a> <a href="https://publications.waset.org/10013502/endnote" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">EndNote</a> <a href="https://publications.waset.org/10013502/harvard" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">Harvard</a> <a href="https://publications.waset.org/10013502/json" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">JSON</a> <a href="https://publications.waset.org/10013502/mla" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">MLA</a> <a href="https://publications.waset.org/10013502/ris" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">RIS</a> <a href="https://publications.waset.org/10013502/xml" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">XML</a> <a href="https://publications.waset.org/10013502/iso690" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">ISO 690</a> <a href="https://publications.waset.org/10013502.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">214</span> </span> <p class="card-text"><strong>References:</strong></p> <br>[1] Fay, M. and Currier, G., 1994. 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