CINXE.COM

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">   <html xmlns="http://www.w3.org/1999/xhtml" lang="en-US">  <head profile="http://gmpg.org/xfn/11"> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8" /> <title>Steve Blank 2 Minute Lessons</title> <link rel="pingback" href="https://steveblank.com/xmlrpc.php" /> <meta name='robots' content='max-image-preview:large' /> <style>img:is([sizes="auto" i], [sizes^="auto," i]) { contain-intrinsic-size: 3000px 1500px }</style>  <meta name="google-site-verification" content="NzQX03n5c3BUqAOH2ZZeaOzmFxIKopb99y0xo7ymJ7w" /> <meta name="msvalidate.01" content="77BB8773D8C1446AC1C1A19B8355A369" /> <link rel='dns-prefetch' href='//secure.gravatar.com' /> <link rel='dns-prefetch' href='//stats.wp.com' /> <link rel='dns-prefetch' href='//widgets.wp.com' /> <link rel='dns-prefetch' href='//jetpack.wordpress.com' /> <link rel='dns-prefetch' href='//s0.wp.com' /> <link rel='dns-prefetch' href='//public-api.wordpress.com' /> <link rel='dns-prefetch' href='//0.gravatar.com' /> <link rel='dns-prefetch' href='//1.gravatar.com' /> <link rel='dns-prefetch' href='//2.gravatar.com' /> <link rel='preconnect' href='//i0.wp.com' /> <link rel='preconnect' href='//c0.wp.com' /> <link rel="alternate" type="application/rss+xml" title="Steve Blank » Feed" href="https://steveblank.com/feed/" /> <link rel="alternate" type="application/rss+xml" title="Steve Blank » Comments Feed" href="https://steveblank.com/comments/feed/" /> <link rel="alternate" type="application/rss+xml" title="Steve Blank » 2 Minute Lessons Category Feed" href="https://steveblank.com/category/2-minute-lessons/feed/" /> <script type="text/javascript"> /* <![CDATA[ */ window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/steveblank.com\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.7.2"}}; /*! This file is auto-generated */ !function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83d\udc26\u200d\u2b1b","\ud83d\udc26\u200b\u2b1b")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings); /* ]]> */ </script> <link rel='stylesheet' id='all-css-cb7ade03dc0ef7ebc2e1117796e7d27c' href='https://steveblank.com/_static/??-eJydUdtuwyAM/aFRtkVV1YdqnzI5YFEv5iIMivj7kqqV0j5sWV8Qh3PRwZ6TomC4WhRtRLQlKXrkaCbFNGbITUtpjDtPYdcFb/PK8CPaoyVARo+hPIDE0DArRgembXJ3bo3XHhNDWSTl3KmlpHPDrdeTInF1FHo4lgRm0j7aysvfIMcqyFpmSr3XWIN9wX0j1P1ha0AhRqscMGOf6C9oayDT1M9/jUDqKCZTKhTDE9occYaMFqxt1ysF95fzu69bSzQErDi6KA/gvuMvf/o4DO/H437/OVwAUzb8iA==' type='text/css' media='all' /> <style id='wp-block-library-inline-css'> .has-text-align-justify{text-align:justify;} </style> <style id='wp-emoji-styles-inline-css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <style id='jetpack-sharing-buttons-style-inline-css'> .jetpack-sharing-buttons__services-list{display:flex;flex-direction:row;flex-wrap:wrap;gap:0;list-style-type:none;margin:5px;padding:0}.jetpack-sharing-buttons__services-list.has-small-icon-size{font-size:12px}.jetpack-sharing-buttons__services-list.has-normal-icon-size{font-size:16px}.jetpack-sharing-buttons__services-list.has-large-icon-size{font-size:24px}.jetpack-sharing-buttons__services-list.has-huge-icon-size{font-size:36px}@media print{.jetpack-sharing-buttons__services-list{display:none!important}}.editor-styles-wrapper .wp-block-jetpack-sharing-buttons{gap:0;padding-inline-start:0}ul.jetpack-sharing-buttons__services-list.has-background{padding:1.25em 2.375em} </style> <style id='classic-theme-styles-inline-css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--font-family--albert-sans: 'Albert Sans', sans-serif;--wp--preset--font-family--alegreya: Alegreya, serif;--wp--preset--font-family--arvo: Arvo, serif;--wp--preset--font-family--bodoni-moda: 'Bodoni Moda', serif;--wp--preset--font-family--bricolage-grotesque: 'Bricolage Grotesque', sans-serif;--wp--preset--font-family--cabin: Cabin, sans-serif;--wp--preset--font-family--chivo: Chivo, sans-serif;--wp--preset--font-family--commissioner: Commissioner, sans-serif;--wp--preset--font-family--cormorant: Cormorant, serif;--wp--preset--font-family--courier-prime: 'Courier Prime', monospace;--wp--preset--font-family--crimson-pro: 'Crimson Pro', serif;--wp--preset--font-family--dm-mono: 'DM Mono', monospace;--wp--preset--font-family--dm-sans: 'DM Sans', sans-serif;--wp--preset--font-family--dm-serif-display: 'DM Serif Display', serif;--wp--preset--font-family--domine: Domine, serif;--wp--preset--font-family--eb-garamond: 'EB Garamond', serif;--wp--preset--font-family--epilogue: Epilogue, sans-serif;--wp--preset--font-family--fahkwang: Fahkwang, sans-serif;--wp--preset--font-family--figtree: Figtree, sans-serif;--wp--preset--font-family--fira-sans: 'Fira Sans', sans-serif;--wp--preset--font-family--fjalla-one: 'Fjalla One', sans-serif;--wp--preset--font-family--fraunces: Fraunces, serif;--wp--preset--font-family--gabarito: Gabarito, system-ui;--wp--preset--font-family--ibm-plex-mono: 'IBM Plex Mono', monospace;--wp--preset--font-family--ibm-plex-sans: 'IBM Plex Sans', sans-serif;--wp--preset--font-family--ibarra-real-nova: 'Ibarra Real Nova', serif;--wp--preset--font-family--instrument-serif: 'Instrument Serif', serif;--wp--preset--font-family--inter: Inter, sans-serif;--wp--preset--font-family--josefin-sans: 'Josefin Sans', sans-serif;--wp--preset--font-family--jost: Jost, sans-serif;--wp--preset--font-family--libre-baskerville: 'Libre Baskerville', serif;--wp--preset--font-family--libre-franklin: 'Libre Franklin', sans-serif;--wp--preset--font-family--literata: Literata, serif;--wp--preset--font-family--lora: Lora, serif;--wp--preset--font-family--merriweather: Merriweather, serif;--wp--preset--font-family--montserrat: Montserrat, sans-serif;--wp--preset--font-family--newsreader: Newsreader, serif;--wp--preset--font-family--noto-sans-mono: 'Noto Sans Mono', sans-serif;--wp--preset--font-family--nunito: Nunito, sans-serif;--wp--preset--font-family--open-sans: 'Open Sans', sans-serif;--wp--preset--font-family--overpass: Overpass, sans-serif;--wp--preset--font-family--pt-serif: 'PT Serif', serif;--wp--preset--font-family--petrona: Petrona, serif;--wp--preset--font-family--piazzolla: Piazzolla, serif;--wp--preset--font-family--playfair-display: 'Playfair Display', serif;--wp--preset--font-family--plus-jakarta-sans: 'Plus Jakarta Sans', sans-serif;--wp--preset--font-family--poppins: Poppins, sans-serif;--wp--preset--font-family--raleway: Raleway, sans-serif;--wp--preset--font-family--roboto: Roboto, sans-serif;--wp--preset--font-family--roboto-slab: 'Roboto Slab', serif;--wp--preset--font-family--rubik: Rubik, sans-serif;--wp--preset--font-family--rufina: Rufina, serif;--wp--preset--font-family--sora: Sora, sans-serif;--wp--preset--font-family--source-sans-3: 'Source Sans 3', sans-serif;--wp--preset--font-family--source-serif-4: 'Source Serif 4', serif;--wp--preset--font-family--space-mono: 'Space Mono', monospace;--wp--preset--font-family--syne: Syne, sans-serif;--wp--preset--font-family--texturina: Texturina, serif;--wp--preset--font-family--urbanist: Urbanist, sans-serif;--wp--preset--font-family--work-sans: 'Work Sans', sans-serif;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;}.has-albert-sans-font-family{font-family: var(--wp--preset--font-family--albert-sans) !important;}.has-alegreya-font-family{font-family: var(--wp--preset--font-family--alegreya) !important;}.has-arvo-font-family{font-family: var(--wp--preset--font-family--arvo) !important;}.has-bodoni-moda-font-family{font-family: var(--wp--preset--font-family--bodoni-moda) !important;}.has-bricolage-grotesque-font-family{font-family: var(--wp--preset--font-family--bricolage-grotesque) !important;}.has-cabin-font-family{font-family: var(--wp--preset--font-family--cabin) !important;}.has-chivo-font-family{font-family: var(--wp--preset--font-family--chivo) !important;}.has-commissioner-font-family{font-family: var(--wp--preset--font-family--commissioner) !important;}.has-cormorant-font-family{font-family: var(--wp--preset--font-family--cormorant) !important;}.has-courier-prime-font-family{font-family: var(--wp--preset--font-family--courier-prime) !important;}.has-crimson-pro-font-family{font-family: var(--wp--preset--font-family--crimson-pro) !important;}.has-dm-mono-font-family{font-family: var(--wp--preset--font-family--dm-mono) !important;}.has-dm-sans-font-family{font-family: var(--wp--preset--font-family--dm-sans) !important;}.has-dm-serif-display-font-family{font-family: var(--wp--preset--font-family--dm-serif-display) !important;}.has-domine-font-family{font-family: var(--wp--preset--font-family--domine) !important;}.has-eb-garamond-font-family{font-family: var(--wp--preset--font-family--eb-garamond) !important;}.has-epilogue-font-family{font-family: var(--wp--preset--font-family--epilogue) !important;}.has-fahkwang-font-family{font-family: var(--wp--preset--font-family--fahkwang) !important;}.has-figtree-font-family{font-family: var(--wp--preset--font-family--figtree) !important;}.has-fira-sans-font-family{font-family: var(--wp--preset--font-family--fira-sans) !important;}.has-fjalla-one-font-family{font-family: var(--wp--preset--font-family--fjalla-one) !important;}.has-fraunces-font-family{font-family: var(--wp--preset--font-family--fraunces) !important;}.has-gabarito-font-family{font-family: var(--wp--preset--font-family--gabarito) !important;}.has-ibm-plex-mono-font-family{font-family: var(--wp--preset--font-family--ibm-plex-mono) !important;}.has-ibm-plex-sans-font-family{font-family: var(--wp--preset--font-family--ibm-plex-sans) !important;}.has-ibarra-real-nova-font-family{font-family: var(--wp--preset--font-family--ibarra-real-nova) !important;}.has-instrument-serif-font-family{font-family: var(--wp--preset--font-family--instrument-serif) !important;}.has-inter-font-family{font-family: var(--wp--preset--font-family--inter) !important;}.has-josefin-sans-font-family{font-family: var(--wp--preset--font-family--josefin-sans) !important;}.has-jost-font-family{font-family: var(--wp--preset--font-family--jost) !important;}.has-libre-baskerville-font-family{font-family: var(--wp--preset--font-family--libre-baskerville) !important;}.has-libre-franklin-font-family{font-family: var(--wp--preset--font-family--libre-franklin) !important;}.has-literata-font-family{font-family: var(--wp--preset--font-family--literata) !important;}.has-lora-font-family{font-family: var(--wp--preset--font-family--lora) !important;}.has-merriweather-font-family{font-family: var(--wp--preset--font-family--merriweather) !important;}.has-montserrat-font-family{font-family: var(--wp--preset--font-family--montserrat) !important;}.has-newsreader-font-family{font-family: var(--wp--preset--font-family--newsreader) !important;}.has-noto-sans-mono-font-family{font-family: var(--wp--preset--font-family--noto-sans-mono) !important;}.has-nunito-font-family{font-family: var(--wp--preset--font-family--nunito) !important;}.has-open-sans-font-family{font-family: var(--wp--preset--font-family--open-sans) !important;}.has-overpass-font-family{font-family: var(--wp--preset--font-family--overpass) !important;}.has-pt-serif-font-family{font-family: var(--wp--preset--font-family--pt-serif) !important;}.has-petrona-font-family{font-family: var(--wp--preset--font-family--petrona) !important;}.has-piazzolla-font-family{font-family: var(--wp--preset--font-family--piazzolla) !important;}.has-playfair-display-font-family{font-family: var(--wp--preset--font-family--playfair-display) !important;}.has-plus-jakarta-sans-font-family{font-family: var(--wp--preset--font-family--plus-jakarta-sans) !important;}.has-poppins-font-family{font-family: var(--wp--preset--font-family--poppins) !important;}.has-raleway-font-family{font-family: var(--wp--preset--font-family--raleway) !important;}.has-roboto-font-family{font-family: var(--wp--preset--font-family--roboto) !important;}.has-roboto-slab-font-family{font-family: var(--wp--preset--font-family--roboto-slab) !important;}.has-rubik-font-family{font-family: var(--wp--preset--font-family--rubik) !important;}.has-rufina-font-family{font-family: var(--wp--preset--font-family--rufina) !important;}.has-sora-font-family{font-family: var(--wp--preset--font-family--sora) !important;}.has-source-sans-3-font-family{font-family: var(--wp--preset--font-family--source-sans-3) !important;}.has-source-serif-4-font-family{font-family: var(--wp--preset--font-family--source-serif-4) !important;}.has-space-mono-font-family{font-family: var(--wp--preset--font-family--space-mono) !important;}.has-syne-font-family{font-family: var(--wp--preset--font-family--syne) !important;}.has-texturina-font-family{font-family: var(--wp--preset--font-family--texturina) !important;}.has-urbanist-font-family{font-family: var(--wp--preset--font-family--urbanist) !important;}.has-work-sans-font-family{font-family: var(--wp--preset--font-family--work-sans) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <style id='akismet-widget-style-inline-css'> .a-stats { --akismet-color-mid-green: #357b49; --akismet-color-white: #fff; --akismet-color-light-grey: #f6f7f7; max-width: 350px; width: auto; } .a-stats * { all: unset; box-sizing: border-box; } .a-stats strong { font-weight: 600; } .a-stats a.a-stats__link, .a-stats a.a-stats__link:visited, .a-stats a.a-stats__link:active { background: var(--akismet-color-mid-green); border: none; box-shadow: none; border-radius: 8px; color: var(--akismet-color-white); cursor: pointer; display: block; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', 'Roboto', 'Oxygen-Sans', 'Ubuntu', 'Cantarell', 'Helvetica Neue', sans-serif; font-weight: 500; padding: 12px; text-align: center; text-decoration: none; transition: all 0.2s ease; } /* Extra specificity to deal with TwentyTwentyOne focus style */ .widget .a-stats a.a-stats__link:focus { background: var(--akismet-color-mid-green); color: var(--akismet-color-white); text-decoration: none; } .a-stats a.a-stats__link:hover { filter: brightness(110%); box-shadow: 0 4px 12px rgba(0, 0, 0, 0.06), 0 0 2px rgba(0, 0, 0, 0.16); } .a-stats .count { color: var(--akismet-color-white); display: block; font-size: 1.5em; line-height: 1.4; padding: 0 13px; white-space: nowrap; } </style> <style id='jetpack-global-styles-frontend-style-inline-css'> :root { --font-headings: unset; --font-base: unset; --font-headings-default: -apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Oxygen-Sans,Ubuntu,Cantarell,"Helvetica Neue",sans-serif; --font-base-default: -apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Oxygen-Sans,Ubuntu,Cantarell,"Helvetica Neue",sans-serif;} </style> <script type="text/javascript" id="jetpack-mu-wpcom-settings-js-before"> /* <![CDATA[ */ var JETPACK_MU_WPCOM_SETTINGS = {"assetsUrl":"https:\/\/steveblank.com\/wp-content\/mu-plugins\/wpcomsh\/jetpack_vendor\/automattic\/jetpack-mu-wpcom\/src\/build\/"}; /* ]]> */ </script> <link rel="https://api.w.org/" href="https://steveblank.com/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://steveblank.com/wp-json/wp/v2/categories/64203016" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://steveblank.com/xmlrpc.php?rsd" /> <style>img#wpstats{display:none}</style> <meta name="description" content="Posts about 2 Minute Lessons written by steve blank" /> <style type="text/css"> #header h1 a, #header h1 a:hover, #header .description { color: #eb221e; } </style>   <meta property="og:type" content="website" /> <meta property="og:title" content="Steve Blank 2 Minute Lessons" /> <meta property="og:url" content="https://steveblank.com/category/2-minute-lessons/" /> <meta property="og:site_name" content="Steve Blank" /> <meta property="og:image" content="https://s0.wp.com/i/blank.jpg" /> <meta property="og:image:alt" content="" /> <meta property="og:locale" content="en_US" />  <link rel="icon" href="https://s0.wp.com/i/webclip.png" sizes="32x32" /> <link rel="icon" href="https://s0.wp.com/i/webclip.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://s0.wp.com/i/webclip.png" /> <meta name="msapplication-TileImage" content="https://s0.wp.com/i/webclip.png" />  <script type='text/javascript'> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-85363375-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' === document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); </script>  </head> <body class="archive category category-2-minute-lessons category-64203016"><div id="container"> <div id="header"> <div id="menu"> <ul id="menu-menu" class="menu"><li id="menu-item-12086" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-home menu-item-12086"><a href="http://steveblank.com">Home</a></li> <li id="menu-item-12085" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-12085"><a href="https://steveblank.com/about/">About Steve</a></li> <li id="menu-item-12083" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-12083"><a href="https://steveblank.com/books-for-startups/">Startup Books</a></li> <li id="menu-item-12080" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-12080"><a href="https://steveblank.com/slides/">Slides/Videos</a></li> <li id="menu-item-25611" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-25611"><a href="https://steveblank.com/raising-money/">Fund Raising</a></li> <li id="menu-item-12082" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-12082"><a href="https://steveblank.com/tools-and-blogs-for-entrepreneurs/">Tools!</a></li> <li id="menu-item-12084" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-12084"><a href="https://steveblank.com/secret-history/">Secret History</a></li> </ul> </div> <div id="header-box"> <div id="header-image"> <img src="https://steveblank.com/wp-content/uploads/2009/02/cropped-100_3947-ks-far-away-download10.jpg" alt="" /> </div> <div id="header-overlay"> <img src="https://steveblank.com/wp-content/themes/digg3/images/bg_header_overlay.png" alt="" /> </div> <div id="pagetitle"> <h1><a href="https://steveblank.com/" title="Steve Blank">Steve Blank</a></h1> </div> <div id="syndication"> <a href="https://steveblank.com/feed/" title="Syndicate this site using RSS" class="feed">Entries <abbr title="Really Simple Syndication">RSS</abbr></a> | <a href="https://steveblank.com/comments/feed/" title="Syndicate comments using RSS">Comments RSS</a> </div> <div id="searchbox"> <form method="get" id="searchform" action="https://steveblank.com/"> <div> <input type="text" value="" name="s" id="s" /> <input type="submit" id="searchsubmit" value="Search" /> </div> </form> </div> </div> </div> <div class="pagewrapper"><div id="page">  <div class="obar"> <ul> <li id="blog_subscription-3" class="widget widget_blog_subscription jetpack_subscription_widget"><h2 class="widgettitle">Email Subscription</h2> <div class="wp-block-jetpack-subscriptions__container"> <form action="#" method="post" accept-charset="utf-8" id="subscribe-blog-blog_subscription-3" data-blog="6599589" data-post_access_level="everybody" > <div id="subscribe-text"><p>Enter your email address to subscribe to this blog and receive notifications of new posts by email.</p> </div> <p id="subscribe-email"> <label id="jetpack-subscribe-label" class="screen-reader-text" for="subscribe-field-blog_subscription-3"> Email Address </label> <input type="email" name="email" required="required" value="" id="subscribe-field-blog_subscription-3" placeholder="Email Address" /> </p> <p id="subscribe-submit" > <input type="hidden" name="action" value="subscribe"/> <input type="hidden" name="source" value="https://steveblank.com/category/2-minute-lessons/"/> <input type="hidden" name="sub-type" value="widget"/> <input type="hidden" name="redirect_fragment" value="subscribe-blog-blog_subscription-3"/> <input type="hidden" id="_wpnonce" name="_wpnonce" value="48a6901734" /><input type="hidden" name="_wp_http_referer" value="/category/2-minute-lessons/" /> <button type="submit" class="wp-block-button__link" name="jetpack_subscriptions_widget" > Sign me up! </button> </p> </form> <div class="wp-block-jetpack-subscriptions__subscount"> Join 55.8K other subscribers </div> </div> </li> <li id="categories-356180491" class="widget widget_categories"><h2 class="widgettitle">Categories</h2> <ul> <li class="cat-item cat-item-64203016 current-cat"><a aria-current="page" href="https://steveblank.com/category/2-minute-lessons/">2 Minute Lessons</a> (15) </li> <li class="cat-item cat-item-2450"><a href="https://steveblank.com/category/air-force/">Air Force</a> (19) </li> <li class="cat-item cat-item-1457175"><a href="https://steveblank.com/category/ardent/">Ardent</a> (9) </li> <li class="cat-item cat-item-45014641"><a href="https://steveblank.com/category/business-model-versus-business-plan/">Business Model versus Business Plan</a> (64) </li> <li class="cat-item cat-item-4787488"><a href="https://steveblank.com/category/california-coastal-commission/">California Coastal Commission</a> (9) </li> <li class="cat-item cat-item-1470"><a href="https://steveblank.com/category/china/">China</a> (9) </li> <li class="cat-item cat-item-6987201"><a href="https://steveblank.com/category/commencement-speeches/">Commencement Speeches</a> (9) </li> <li class="cat-item cat-item-23993"><a href="https://steveblank.com/category/conservation/">Conservation</a> (4) </li> <li class="cat-item cat-item-3075385"><a href="https://steveblank.com/category/convergent-technologies/">Convergent Technologies</a> (4) </li> <li class="cat-item cat-item-635806586"><a href="https://steveblank.com/category/corporate-govt-innovation/">Corporate/Gov't Innovation</a> (131) </li> <li class="cat-item cat-item-697702677"><a href="https://steveblank.com/category/covid-19-recovery/">Covid-19/Recovery</a> (10) </li> <li class="cat-item cat-item-1874987"><a href="https://steveblank.com/category/customer-development/">Customer Development</a> (323) </li> <li class="cat-item cat-item-25337102"><a href="https://steveblank.com/category/customer-development-manifesto/">Customer Development Manifesto</a> (34) </li> <li class="cat-item cat-item-16840"><a href="https://steveblank.com/category/epiphany/">E.piphany</a> (13) </li> <li class="cat-item cat-item-697967638"><a href="https://steveblank.com/category/educators-summit/">Educators Summit</a> (7) </li> <li class="cat-item cat-item-697967634"><a href="https://steveblank.com/category/esl/">ESL</a> (8) </li> <li class="cat-item cat-item-64567312"><a href="https://steveblank.com/category/familycareerculture/">Family/Career/Culture</a> (81) </li> <li class="cat-item cat-item-697967641"><a href="https://steveblank.com/category/gordian-knot-center-for-national-security-innovation/">Gordian Knot Center for National Security Innovation</a> (11) </li> <li class="cat-item cat-item-479441927"><a href="https://steveblank.com/category/hacking-for-defense/">Hacking For Defense</a> (41) </li> <li class="cat-item cat-item-526158618"><a href="https://steveblank.com/category/hacking-for-diplomacy/">Hacking for Diplomacy</a> (10) </li> <li class="cat-item cat-item-697967637"><a href="https://steveblank.com/category/hacking-for-recovery/">Hacking for Recovery</a> (5) </li> <li class="cat-item cat-item-105397"><a href="https://steveblank.com/category/harvard-business-review/">Harvard Business Review</a> (12) </li> <li class="cat-item cat-item-684268037"><a href="https://steveblank.com/category/innovation-doctrine/">Innovation Doctrine</a> (3) </li> <li class="cat-item cat-item-340390495"><a href="https://steveblank.com/category/innovation-outposts/">Innovation Outposts</a> (4) </li> <li class="cat-item cat-item-217160777"><a href="https://steveblank.com/category/investment-readiness-level/">Investment Readiness Level</a> (6) </li> <li class="cat-item cat-item-53169179"><a href="https://steveblank.com/category/lean-launchpad/">Lean LaunchPad</a> (117) </li> <li class="cat-item cat-item-261983049"><a href="https://steveblank.com/category/life-sciences-nih/">Life Sciences (NIH)</a> (26) </li> <li class="cat-item cat-item-16879037"><a href="https://steveblank.com/category/market-types/">Market Types</a> (15) </li> <li class="cat-item cat-item-175"><a href="https://steveblank.com/category/marketing/">Marketing</a> (27) </li> <li class="cat-item cat-item-28276971"><a href="https://steveblank.com/category/mips-computers/">MIPS Computers</a> (2) </li> <li class="cat-item cat-item-697967640"><a href="https://steveblank.com/category/national-security/">National Security</a> (41) </li> <li class="cat-item cat-item-2064"><a href="https://steveblank.com/category/navy/">Navy</a> (6) </li> <li class="cat-item cat-item-34826422"><a href="https://steveblank.com/category/nih-national-institutes-of-health/">NIH (National Institutes of Health)</a> (17) </li> <li class="cat-item cat-item-16770755"><a href="https://steveblank.com/category/nsf-national-science-foundation/">NSF (National Science Foundation)</a> (18) </li> <li class="cat-item cat-item-16848661"><a href="https://steveblank.com/category/rocket-science-games/">Rocket Science Games</a> (10) </li> <li class="cat-item cat-item-137272104"><a href="https://steveblank.com/category/science-and-industrial-policy/">Science and Industrial Policy</a> (27) </li> <li class="cat-item cat-item-16849552"><a href="https://steveblank.com/category/secret-history-of-silicon-valley/">Secret History of Silicon Valley</a> (26) </li> <li class="cat-item cat-item-50184180"><a href="https://steveblank.com/category/siriusxm-radio-show/">SiriusXM Radio Show</a> (50) </li> <li class="cat-item cat-item-235742"><a href="https://steveblank.com/category/supermac/">SuperMac</a> (12) </li> <li class="cat-item cat-item-1591"><a href="https://steveblank.com/category/teaching/">Teaching</a> (178) </li> <li class="cat-item cat-item-6"><a href="https://steveblank.com/category/technology/">Technology</a> (86) </li> <li class="cat-item cat-item-697967636"><a href="https://steveblank.com/category/technology-innovation-and-modern-war/">Technology Innovation and Great Power Competition</a> (17) </li> <li class="cat-item cat-item-697967642"><a href="https://steveblank.com/category/technology-innovation-and-modern-war-2/">Technology Innovation and Modern War</a> (20) </li> <li class="cat-item cat-item-429989"><a href="https://steveblank.com/category/tesla/">Tesla</a> (5) </li> <li class="cat-item cat-item-1"><a href="https://steveblank.com/category/uncategorized/">Uncategorized</a> (8) </li> <li class="cat-item cat-item-202"><a href="https://steveblank.com/category/venture-capital/">Venture Capital</a> (82) </li> <li class="cat-item cat-item-1087649"><a href="https://steveblank.com/category/vertical-markets/">Vertical Markets</a> (5) </li> <li class="cat-item cat-item-715437"><a href="https://steveblank.com/category/zilog/">Zilog</a> (5) </li> </ul> </li> <li id="rss_links-3" class="widget widget_rss_links"><h2 class="widgettitle">Get Steve Blank via your RSS Feed</h2> <ul><li><a target="_self" href="https://steveblank.com/feed/" title="Subscribe to posts">RSS - Posts</a></li><li><a target="_self" href="https://steveblank.com/comments/feed/" title="Subscribe to comments">RSS - Comments</a></li></ul> </li> <li id="recent-posts-2" class="widget widget_recent_entries"> <h2 class="widgettitle">Recent Posts</h2> <ul> <li> <a href="https://steveblank.com/2024/12/03/how-to-flip-the-script-and-beat-china-and-russia-and-fix-the-broken-department-of-defense/">How to Flip the Script, Beat China and Russia – And Fix the Broken Department of Defense</a> </li> <li> <a href="https://steveblank.com/2024/10/22/quantum-computing-an-update/">Quantum Computing – An Update</a> </li> <li> <a href="https://steveblank.com/2024/10/08/how-saboteurs-threaten-innovation-and-what-to-do-about-it/">How Saboteurs Threaten Innovation–and What to Do About It</a> </li> <li> <a href="https://steveblank.com/2024/10/05/what-does-product-market-fit-sound-like-this/">What Does Product Market Fit Sound Like? This.</a> </li> <li> <a href="https://steveblank.com/2024/09/17/the-directory-of-dod-program-executive-offices-and-officers-peos/">How To Find Your Customer In the Dept of Defense – The Directory of DoD Program Executive Offices</a> </li> <li> <a href="https://steveblank.com/2024/08/13/security-clearances-at-the-speed-of-startups/">Security Clearances at the Speed of Startups</a> </li> <li> <a href="https://steveblank.com/2024/07/30/why-large-organizations-struggle-with-disruption-and-what-to-do-about-it/">Why Large Organizations Struggle With Disruption, and What to Do About It</a> </li> <li> <a href="https://steveblank.com/2024/06/27/lean-launchpad-stanford-2024-8-teams-in-8-companies-out/">Lean LaunchPad @Stanford 2024 – 8 Teams In, 8 Companies Out</a> </li> <li> <a href="https://steveblank.com/2024/06/24/hacking-for-defense-stanford-2024-lessons-learned-presentations/">Hacking for Defense @ Stanford 2024 – Lessons Learned Presentations</a> </li> <li> <a href="https://steveblank.com/2024/06/03/youre-invited-hacking-for-defense-and-lean-launchpad-final-presentations/">You’re Invited: Hacking for Defense and Lean LaunchPad Final Presentations</a> </li> </ul> </li> <li id="search-2" class="widget widget_search"><form method="get" id="searchform" action="https://steveblank.com/"> <div> <input type="text" value="" name="s" id="s" /> <input type="submit" id="searchsubmit" value="Search" /> </div> </form></li> <li id="archives-2" class="widget widget_archive"><h2 class="widgettitle">Archives</h2> <ul> <li><a href='https://steveblank.com/2024/12/'>December 2024</a></li> <li><a href='https://steveblank.com/2024/10/'>October 2024</a></li> <li><a href='https://steveblank.com/2024/09/'>September 2024</a></li> <li><a href='https://steveblank.com/2024/08/'>August 2024</a></li> <li><a href='https://steveblank.com/2024/07/'>July 2024</a></li> <li><a href='https://steveblank.com/2024/06/'>June 2024</a></li> <li><a href='https://steveblank.com/2024/05/'>May 2024</a></li> <li><a href='https://steveblank.com/2024/04/'>April 2024</a></li> <li><a href='https://steveblank.com/2024/03/'>March 2024</a></li> <li><a href='https://steveblank.com/2024/02/'>February 2024</a></li> <li><a href='https://steveblank.com/2024/01/'>January 2024</a></li> <li><a href='https://steveblank.com/2023/12/'>December 2023</a></li> <li><a href='https://steveblank.com/2023/11/'>November 2023</a></li> <li><a href='https://steveblank.com/2023/10/'>October 2023</a></li> <li><a href='https://steveblank.com/2023/09/'>September 2023</a></li> <li><a href='https://steveblank.com/2023/08/'>August 2023</a></li> <li><a href='https://steveblank.com/2023/07/'>July 2023</a></li> <li><a href='https://steveblank.com/2023/04/'>April 2023</a></li> <li><a href='https://steveblank.com/2023/02/'>February 2023</a></li> <li><a href='https://steveblank.com/2023/01/'>January 2023</a></li> <li><a href='https://steveblank.com/2022/11/'>November 2022</a></li> <li><a href='https://steveblank.com/2022/10/'>October 2022</a></li> <li><a href='https://steveblank.com/2022/09/'>September 2022</a></li> <li><a href='https://steveblank.com/2022/06/'>June 2022</a></li> <li><a href='https://steveblank.com/2022/05/'>May 2022</a></li> <li><a href='https://steveblank.com/2022/04/'>April 2022</a></li> <li><a href='https://steveblank.com/2022/03/'>March 2022</a></li> <li><a href='https://steveblank.com/2022/01/'>January 2022</a></li> <li><a href='https://steveblank.com/2021/12/'>December 2021</a></li> <li><a href='https://steveblank.com/2021/11/'>November 2021</a></li> <li><a href='https://steveblank.com/2021/10/'>October 2021</a></li> <li><a href='https://steveblank.com/2021/09/'>September 2021</a></li> <li><a href='https://steveblank.com/2021/08/'>August 2021</a></li> <li><a href='https://steveblank.com/2021/07/'>July 2021</a></li> <li><a href='https://steveblank.com/2021/06/'>June 2021</a></li> <li><a href='https://steveblank.com/2021/05/'>May 2021</a></li> <li><a href='https://steveblank.com/2021/04/'>April 2021</a></li> <li><a href='https://steveblank.com/2021/03/'>March 2021</a></li> <li><a href='https://steveblank.com/2021/02/'>February 2021</a></li> <li><a href='https://steveblank.com/2021/01/'>January 2021</a></li> <li><a href='https://steveblank.com/2020/12/'>December 2020</a></li> <li><a href='https://steveblank.com/2020/11/'>November 2020</a></li> <li><a href='https://steveblank.com/2020/10/'>October 2020</a></li> <li><a href='https://steveblank.com/2020/09/'>September 2020</a></li> <li><a href='https://steveblank.com/2020/08/'>August 2020</a></li> <li><a href='https://steveblank.com/2020/07/'>July 2020</a></li> <li><a href='https://steveblank.com/2020/06/'>June 2020</a></li> <li><a href='https://steveblank.com/2020/05/'>May 2020</a></li> <li><a href='https://steveblank.com/2020/04/'>April 2020</a></li> <li><a href='https://steveblank.com/2020/03/'>March 2020</a></li> <li><a href='https://steveblank.com/2020/02/'>February 2020</a></li> <li><a href='https://steveblank.com/2020/01/'>January 2020</a></li> <li><a href='https://steveblank.com/2019/12/'>December 2019</a></li> <li><a href='https://steveblank.com/2019/11/'>November 2019</a></li> <li><a href='https://steveblank.com/2019/10/'>October 2019</a></li> <li><a href='https://steveblank.com/2019/09/'>September 2019</a></li> <li><a href='https://steveblank.com/2019/06/'>June 2019</a></li> <li><a href='https://steveblank.com/2019/05/'>May 2019</a></li> <li><a href='https://steveblank.com/2019/04/'>April 2019</a></li> <li><a href='https://steveblank.com/2019/03/'>March 2019</a></li> <li><a href='https://steveblank.com/2019/01/'>January 2019</a></li> <li><a href='https://steveblank.com/2018/12/'>December 2018</a></li> <li><a href='https://steveblank.com/2018/11/'>November 2018</a></li> <li><a href='https://steveblank.com/2018/10/'>October 2018</a></li> <li><a href='https://steveblank.com/2018/09/'>September 2018</a></li> <li><a href='https://steveblank.com/2018/08/'>August 2018</a></li> <li><a href='https://steveblank.com/2018/07/'>July 2018</a></li> <li><a href='https://steveblank.com/2018/06/'>June 2018</a></li> <li><a href='https://steveblank.com/2018/04/'>April 2018</a></li> <li><a href='https://steveblank.com/2018/03/'>March 2018</a></li> <li><a href='https://steveblank.com/2018/02/'>February 2018</a></li> <li><a href='https://steveblank.com/2018/01/'>January 2018</a></li> <li><a href='https://steveblank.com/2017/11/'>November 2017</a></li> <li><a href='https://steveblank.com/2017/10/'>October 2017</a></li> <li><a href='https://steveblank.com/2017/09/'>September 2017</a></li> <li><a href='https://steveblank.com/2017/08/'>August 2017</a></li> <li><a href='https://steveblank.com/2017/07/'>July 2017</a></li> <li><a href='https://steveblank.com/2017/06/'>June 2017</a></li> <li><a href='https://steveblank.com/2017/05/'>May 2017</a></li> <li><a href='https://steveblank.com/2017/04/'>April 2017</a></li> <li><a href='https://steveblank.com/2017/03/'>March 2017</a></li> <li><a href='https://steveblank.com/2017/02/'>February 2017</a></li> <li><a href='https://steveblank.com/2017/01/'>January 2017</a></li> <li><a href='https://steveblank.com/2016/12/'>December 2016</a></li> <li><a href='https://steveblank.com/2016/11/'>November 2016</a></li> <li><a href='https://steveblank.com/2016/10/'>October 2016</a></li> <li><a href='https://steveblank.com/2016/09/'>September 2016</a></li> <li><a href='https://steveblank.com/2016/08/'>August 2016</a></li> <li><a href='https://steveblank.com/2016/07/'>July 2016</a></li> <li><a href='https://steveblank.com/2016/06/'>June 2016</a></li> <li><a href='https://steveblank.com/2016/05/'>May 2016</a></li> <li><a href='https://steveblank.com/2016/04/'>April 2016</a></li> <li><a href='https://steveblank.com/2016/03/'>March 2016</a></li> <li><a href='https://steveblank.com/2016/02/'>February 2016</a></li> <li><a href='https://steveblank.com/2016/01/'>January 2016</a></li> <li><a href='https://steveblank.com/2015/12/'>December 2015</a></li> <li><a href='https://steveblank.com/2015/11/'>November 2015</a></li> <li><a href='https://steveblank.com/2015/10/'>October 2015</a></li> <li><a href='https://steveblank.com/2015/09/'>September 2015</a></li> <li><a href='https://steveblank.com/2015/08/'>August 2015</a></li> <li><a href='https://steveblank.com/2015/07/'>July 2015</a></li> <li><a href='https://steveblank.com/2015/06/'>June 2015</a></li> <li><a href='https://steveblank.com/2015/05/'>May 2015</a></li> <li><a href='https://steveblank.com/2015/03/'>March 2015</a></li> <li><a href='https://steveblank.com/2015/02/'>February 2015</a></li> <li><a href='https://steveblank.com/2015/01/'>January 2015</a></li> <li><a href='https://steveblank.com/2014/12/'>December 2014</a></li> <li><a href='https://steveblank.com/2014/11/'>November 2014</a></li> <li><a href='https://steveblank.com/2014/10/'>October 2014</a></li> <li><a href='https://steveblank.com/2014/09/'>September 2014</a></li> <li><a href='https://steveblank.com/2014/08/'>August 2014</a></li> <li><a href='https://steveblank.com/2014/07/'>July 2014</a></li> <li><a href='https://steveblank.com/2014/06/'>June 2014</a></li> <li><a href='https://steveblank.com/2014/05/'>May 2014</a></li> <li><a href='https://steveblank.com/2014/04/'>April 2014</a></li> <li><a href='https://steveblank.com/2014/03/'>March 2014</a></li> <li><a href='https://steveblank.com/2014/02/'>February 2014</a></li> <li><a href='https://steveblank.com/2014/01/'>January 2014</a></li> <li><a href='https://steveblank.com/2013/12/'>December 2013</a></li> <li><a href='https://steveblank.com/2013/11/'>November 2013</a></li> <li><a href='https://steveblank.com/2013/10/'>October 2013</a></li> <li><a href='https://steveblank.com/2013/09/'>September 2013</a></li> <li><a href='https://steveblank.com/2013/08/'>August 2013</a></li> <li><a href='https://steveblank.com/2013/07/'>July 2013</a></li> <li><a href='https://steveblank.com/2013/06/'>June 2013</a></li> <li><a href='https://steveblank.com/2013/05/'>May 2013</a></li> <li><a href='https://steveblank.com/2013/04/'>April 2013</a></li> <li><a href='https://steveblank.com/2013/03/'>March 2013</a></li> <li><a href='https://steveblank.com/2013/02/'>February 2013</a></li> <li><a href='https://steveblank.com/2013/01/'>January 2013</a></li> <li><a href='https://steveblank.com/2012/12/'>December 2012</a></li> <li><a href='https://steveblank.com/2012/11/'>November 2012</a></li> <li><a href='https://steveblank.com/2012/10/'>October 2012</a></li> <li><a href='https://steveblank.com/2012/09/'>September 2012</a></li> <li><a href='https://steveblank.com/2012/08/'>August 2012</a></li> <li><a href='https://steveblank.com/2012/07/'>July 2012</a></li> <li><a href='https://steveblank.com/2012/06/'>June 2012</a></li> <li><a href='https://steveblank.com/2012/05/'>May 2012</a></li> <li><a href='https://steveblank.com/2012/04/'>April 2012</a></li> <li><a href='https://steveblank.com/2012/03/'>March 2012</a></li> <li><a href='https://steveblank.com/2012/02/'>February 2012</a></li> <li><a href='https://steveblank.com/2012/01/'>January 2012</a></li> <li><a href='https://steveblank.com/2011/12/'>December 2011</a></li> <li><a href='https://steveblank.com/2011/11/'>November 2011</a></li> <li><a href='https://steveblank.com/2011/10/'>October 2011</a></li> <li><a href='https://steveblank.com/2011/09/'>September 2011</a></li> <li><a href='https://steveblank.com/2011/08/'>August 2011</a></li> <li><a href='https://steveblank.com/2011/07/'>July 2011</a></li> <li><a href='https://steveblank.com/2011/06/'>June 2011</a></li> <li><a href='https://steveblank.com/2011/05/'>May 2011</a></li> <li><a href='https://steveblank.com/2011/04/'>April 2011</a></li> <li><a href='https://steveblank.com/2011/03/'>March 2011</a></li> <li><a href='https://steveblank.com/2011/02/'>February 2011</a></li> <li><a href='https://steveblank.com/2011/01/'>January 2011</a></li> <li><a href='https://steveblank.com/2010/12/'>December 2010</a></li> <li><a href='https://steveblank.com/2010/11/'>November 2010</a></li> <li><a href='https://steveblank.com/2010/10/'>October 2010</a></li> <li><a href='https://steveblank.com/2010/09/'>September 2010</a></li> <li><a href='https://steveblank.com/2010/08/'>August 2010</a></li> <li><a href='https://steveblank.com/2010/07/'>July 2010</a></li> <li><a href='https://steveblank.com/2010/06/'>June 2010</a></li> <li><a href='https://steveblank.com/2010/05/'>May 2010</a></li> <li><a href='https://steveblank.com/2010/04/'>April 2010</a></li> <li><a href='https://steveblank.com/2010/03/'>March 2010</a></li> <li><a href='https://steveblank.com/2010/02/'>February 2010</a></li> <li><a href='https://steveblank.com/2010/01/'>January 2010</a></li> <li><a href='https://steveblank.com/2009/12/'>December 2009</a></li> <li><a href='https://steveblank.com/2009/11/'>November 2009</a></li> <li><a href='https://steveblank.com/2009/10/'>October 2009</a></li> <li><a href='https://steveblank.com/2009/09/'>September 2009</a></li> <li><a href='https://steveblank.com/2009/08/'>August 2009</a></li> <li><a href='https://steveblank.com/2009/07/'>July 2009</a></li> <li><a href='https://steveblank.com/2009/06/'>June 2009</a></li> <li><a href='https://steveblank.com/2009/05/'>May 2009</a></li> <li><a href='https://steveblank.com/2009/04/'>April 2009</a></li> <li><a href='https://steveblank.com/2009/03/'>March 2009</a></li> <li><a href='https://steveblank.com/2009/02/'>February 2009</a></li> </ul> </li> <li id="pages-2" class="widget widget_pages"><h2 class="widgettitle">Other Stuff</h2> <ul> <li class="page_item page-item-2"><a href="https://steveblank.com/about/">About Steve</a></li> <li class="page_item page-item-22"><a href="https://steveblank.com/tools-and-blogs-for-entrepreneurs/">Startup Tools</a></li> <li class="page_item page-item-62"><a href="https://steveblank.com/secret-history/">Secret History</a></li> <li class="page_item page-item-68"><a href="https://steveblank.com/books-for-startups/">Books for Startups</a></li> <li class="page_item page-item-11025"><a href="https://steveblank.com/slides/">Slides/Videos</a></li> <li class="page_item page-item-25609"><a href="https://steveblank.com/raising-money/">Raising Money</a></li> </ul> </li> </ul> </div>  <div class="narrowcolumnwrapper"><div class="narrowcolumn"> <div id="content" class="content"> <div class="post-18284 post type-post status-publish format-standard hentry category-2-minute-lessons category-market-types" id="post-18284"> <h2><a href="https://steveblank.com/2015/02/24/market-type-and-revenue-2-minutes-to-find-out-why/" rel="bookmark">Market Type and Revenue. 2 Minutes to Find Out Why</a></h2> <div class="postinfo"> Posted on <span class="postdate">February 24, 2015</span> by steve blank </div> <div class="entry"> <p>Understanding “Market Type” can save you a ton of money and time.</p> <p>This 2-minute video explained “<a href="http://steveblank.com/2015/01/06/there-are-4-types-of-startups/" target="_blank">why not all startups are the same</a>” and introduced the notion of “market type” and described <a href="http://steveblank.com/2015/01/06/there-are-4-types-of-startups/" target="_blank">the difference between new markets, existing markets and resegmented markets</a>.</p> <p>The next video described <a href="http://steveblank.com/2014/07/28/not-all-startups-are-the-same-2-minutes-to-find-out-why/" target="_blank">what happens to startups who don’t understand they are in a new market</a>.</p> <p>This video describes how “Market Type” affects your revenue and your burn rate.</p> <p><iframe title="Market Type and Revenue. 2 Minutes to See Why" width="468" height="263" src="https://www.youtube.com/embed/UO0HxlWsM1g?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p> <p>If you can’t see the video click <a href="http://www.youtube.com/watch?v=UO0HxlWsM1g" target="_blank">here</a></p> <div class="sharedaddy sd-sharing-enabled"><div class="robots-nocontent sd-block sd-social sd-social-official sd-sharing"><h3 class="sd-title">Share this:</h3><div class="sd-content"><ul><li class="share-print"><a rel="nofollow noopener noreferrer" data-shared="" class="share-print sd-button" href="https://steveblank.com/2015/02/24/market-type-and-revenue-2-minutes-to-find-out-why/" target="_blank" title="Click to print" ><span>Print</span></a></li><li class="share-email"><a rel="nofollow noopener noreferrer" data-shared="" class="share-email sd-button" href="mailto:?subject=%5BShared%20Post%5D%20Market%20Type%20and%20Revenue.%202%20Minutes%20to%20Find%20Out%20Why&body=https%3A%2F%2Fsteveblank.com%2F2015%2F02%2F24%2Fmarket-type-and-revenue-2-minutes-to-find-out-why%2F&share=email" target="_blank" title="Click to email a link to a friend" data-email-share-error-title="Do you have email set up?" data-email-share-error-text="If you're having problems sharing via email, you might not have email set up for your browser. You may need to create a new email yourself." data-email-share-nonce="2290f38828" data-email-share-track-url="https://steveblank.com/2015/02/24/market-type-and-revenue-2-minutes-to-find-out-why/?share=email"><span>Email</span></a></li><li class="share-facebook"><div class="fb-share-button" data-href="https://steveblank.com/2015/02/24/market-type-and-revenue-2-minutes-to-find-out-why/" data-layout="button_count"></div></li><li class="share-twitter"><a href="https://twitter.com/share" class="twitter-share-button" data-url="https://steveblank.com/2015/02/24/market-type-and-revenue-2-minutes-to-find-out-why/" data-text="Market Type and Revenue. 2 Minutes to Find Out Why" >Tweet</a></li><li class="share-linkedin"><div class="linkedin_button"><script type="in/share" data-url="https://steveblank.com/2015/02/24/market-type-and-revenue-2-minutes-to-find-out-why/" data-counter="right"></script></div></li><li class="share-reddit"><a rel="nofollow noopener noreferrer" data-shared="" class="share-reddit sd-button" href="https://steveblank.com/2015/02/24/market-type-and-revenue-2-minutes-to-find-out-why/?share=reddit" target="_blank" title="Click to share on Reddit" ><span>Reddit</span></a></li><li class="share-jetpack-whatsapp"><a rel="nofollow noopener noreferrer" data-shared="" class="share-jetpack-whatsapp sd-button" href="https://steveblank.com/2015/02/24/market-type-and-revenue-2-minutes-to-find-out-why/?share=jetpack-whatsapp" target="_blank" title="Click to share on WhatsApp" ><span>WhatsApp</span></a></li><li class="share-pinterest"><div class="pinterest_button"><a href="https://www.pinterest.com/pin/create/button/?url=https%3A%2F%2Fsteveblank.com%2F2015%2F02%2F24%2Fmarket-type-and-revenue-2-minutes-to-find-out-why%2F&media=https%3A%2F%2Fs0.wp.com%2Fi%2Fwebclip.png&description=Market%20Type%20and%20Revenue.%202%20Minutes%20to%20Find%20Out%20Why" data-pin-do="buttonPin" data-pin-config="beside"><img data-recalc-dims="1" src="https://i0.wp.com/assets.pinterest.com/images/pidgets/pinit_fg_en_rect_gray_20.png?w=468" /></a></div></li><li class="share-telegram"><a rel="nofollow noopener noreferrer" data-shared="" class="share-telegram sd-button" href="https://steveblank.com/2015/02/24/market-type-and-revenue-2-minutes-to-find-out-why/?share=telegram" target="_blank" title="Click to share on Telegram" ><span>Telegram</span></a></li><li class="share-tumblr"><a class="tumblr-share-button" target="_blank" href="https://www.tumblr.com/share" data-title="Market Type and Revenue. 2 Minutes to Find Out Why" data-content="https://steveblank.com/2015/02/24/market-type-and-revenue-2-minutes-to-find-out-why/" title="Share on Tumblr"data-posttype="link">Share on Tumblr</a></li><li class="share-pocket"><div class="pocket_button"><a href="https://getpocket.com/save" class="pocket-btn" data-lang="en" data-save-url="https://steveblank.com/2015/02/24/market-type-and-revenue-2-minutes-to-find-out-why/" data-pocket-count="horizontal" >Pocket</a></div></li><li class="share-end"></li></ul></div></div></div><div class='sharedaddy sd-block sd-like jetpack-likes-widget-wrapper jetpack-likes-widget-unloaded' id='like-post-wrapper-6599589-18284-67b34a0db7f58' data-src='https://widgets.wp.com/likes/?ver=14.4-a.3#blog_id=6599589&post_id=18284&origin=steveblank.com&obj_id=6599589-18284-67b34a0db7f58&n=1' data-name='like-post-frame-6599589-18284-67b34a0db7f58' data-title='Like or Reblog'><h3 class="sd-title">Like this:</h3><div class='likes-widget-placeholder post-likes-widget-placeholder' style='height: 55px;'><span class='button'><span>Like</span></span> <span class="loading">Loading...</span></div><span class='sd-text-color'></span><a class='sd-link-color'></a></div> <p class="postinfo"> Filed under: <a href="https://steveblank.com/category/2-minute-lessons/" rel="category tag">2 Minute Lessons</a>, <a href="https://steveblank.com/category/market-types/" rel="category tag">Market Types</a> | <a href="https://steveblank.com/2015/02/24/market-type-and-revenue-2-minutes-to-find-out-why/#comments">3 Comments »</a> </p> </div> </div> <div class="post-18097 post type-post status-publish format-standard hentry category-2-minute-lessons category-customer-development" id="post-18097"> <h2><a href="https://steveblank.com/2015/01/13/the-art-of-the-minimal-viable-product-2-minutes-to-find-out-why/" rel="bookmark">The Art of the Minimal Viable Product. 2 Minutes to Find Out Why</a></h2> <div class="postinfo"> Posted on <span class="postdate">January 13, 2015</span> by steve blank </div> <div class="entry"> <p>The Art of the Minimal Viable Product.</p> <p>2 Minutes to Find Out Why</p> <p><iframe title="The Art of the MVP. 2 Minutes to See Why" width="468" height="263" src="https://www.youtube.com/embed/Fj0qsAyKPN8?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p> <p>If you can’t see the video click <a href="http://www.youtube.com/watch?v=Fj0qsAyKPN8" target="_blank">here</a></p> <div class="sharedaddy sd-sharing-enabled"><div class="robots-nocontent sd-block sd-social sd-social-official sd-sharing"><h3 class="sd-title">Share this:</h3><div class="sd-content"><ul><li class="share-print"><a rel="nofollow noopener noreferrer" data-shared="" class="share-print sd-button" href="https://steveblank.com/2015/01/13/the-art-of-the-minimal-viable-product-2-minutes-to-find-out-why/" target="_blank" title="Click to print" ><span>Print</span></a></li><li class="share-email"><a rel="nofollow noopener noreferrer" data-shared="" class="share-email sd-button" href="mailto:?subject=%5BShared%20Post%5D%20The%20Art%20of%20the%20Minimal%20Viable%20Product.%20%202%20Minutes%20to%20Find%20Out%20Why&body=https%3A%2F%2Fsteveblank.com%2F2015%2F01%2F13%2Fthe-art-of-the-minimal-viable-product-2-minutes-to-find-out-why%2F&share=email" target="_blank" title="Click to email a link to a friend" data-email-share-error-title="Do you have email set up?" data-email-share-error-text="If you're having problems sharing via email, you might not have email set up for your browser. You may need to create a new email yourself." data-email-share-nonce="41ce61d13b" data-email-share-track-url="https://steveblank.com/2015/01/13/the-art-of-the-minimal-viable-product-2-minutes-to-find-out-why/?share=email"><span>Email</span></a></li><li class="share-facebook"><div class="fb-share-button" data-href="https://steveblank.com/2015/01/13/the-art-of-the-minimal-viable-product-2-minutes-to-find-out-why/" data-layout="button_count"></div></li><li class="share-twitter"><a href="https://twitter.com/share" class="twitter-share-button" data-url="https://steveblank.com/2015/01/13/the-art-of-the-minimal-viable-product-2-minutes-to-find-out-why/" data-text="The Art of the Minimal Viable Product. 2 Minutes to Find Out Why" >Tweet</a></li><li class="share-linkedin"><div class="linkedin_button"><script type="in/share" data-url="https://steveblank.com/2015/01/13/the-art-of-the-minimal-viable-product-2-minutes-to-find-out-why/" data-counter="right"></script></div></li><li class="share-reddit"><a rel="nofollow noopener noreferrer" data-shared="" class="share-reddit sd-button" href="https://steveblank.com/2015/01/13/the-art-of-the-minimal-viable-product-2-minutes-to-find-out-why/?share=reddit" target="_blank" title="Click to share on Reddit" ><span>Reddit</span></a></li><li class="share-jetpack-whatsapp"><a rel="nofollow noopener noreferrer" data-shared="" class="share-jetpack-whatsapp sd-button" href="https://steveblank.com/2015/01/13/the-art-of-the-minimal-viable-product-2-minutes-to-find-out-why/?share=jetpack-whatsapp" target="_blank" title="Click to share on WhatsApp" ><span>WhatsApp</span></a></li><li class="share-pinterest"><div class="pinterest_button"><a href="https://www.pinterest.com/pin/create/button/?url=https%3A%2F%2Fsteveblank.com%2F2015%2F01%2F13%2Fthe-art-of-the-minimal-viable-product-2-minutes-to-find-out-why%2F&media=https%3A%2F%2Fs0.wp.com%2Fi%2Fwebclip.png&description=The%20Art%20of%20the%20Minimal%20Viable%20Product.%20%202%20Minutes%20to%20Find%20Out%20Why" data-pin-do="buttonPin" data-pin-config="beside"><img data-recalc-dims="1" src="https://i0.wp.com/assets.pinterest.com/images/pidgets/pinit_fg_en_rect_gray_20.png?w=468" /></a></div></li><li class="share-telegram"><a rel="nofollow noopener noreferrer" data-shared="" class="share-telegram sd-button" href="https://steveblank.com/2015/01/13/the-art-of-the-minimal-viable-product-2-minutes-to-find-out-why/?share=telegram" target="_blank" title="Click to share on Telegram" ><span>Telegram</span></a></li><li class="share-tumblr"><a class="tumblr-share-button" target="_blank" href="https://www.tumblr.com/share" data-title="The Art of the Minimal Viable Product. 2 Minutes to Find Out Why" data-content="https://steveblank.com/2015/01/13/the-art-of-the-minimal-viable-product-2-minutes-to-find-out-why/" title="Share on Tumblr"data-posttype="link">Share on Tumblr</a></li><li class="share-pocket"><div class="pocket_button"><a href="https://getpocket.com/save" class="pocket-btn" data-lang="en" data-save-url="https://steveblank.com/2015/01/13/the-art-of-the-minimal-viable-product-2-minutes-to-find-out-why/" data-pocket-count="horizontal" >Pocket</a></div></li><li class="share-end"></li></ul></div></div></div><div class='sharedaddy sd-block sd-like jetpack-likes-widget-wrapper jetpack-likes-widget-unloaded' id='like-post-wrapper-6599589-18097-67b34a0db9aeb' data-src='https://widgets.wp.com/likes/?ver=14.4-a.3#blog_id=6599589&post_id=18097&origin=steveblank.com&obj_id=6599589-18097-67b34a0db9aeb&n=1' data-name='like-post-frame-6599589-18097-67b34a0db9aeb' data-title='Like or Reblog'><h3 class="sd-title">Like this:</h3><div class='likes-widget-placeholder post-likes-widget-placeholder' style='height: 55px;'><span class='button'><span>Like</span></span> <span class="loading">Loading...</span></div><span class='sd-text-color'></span><a class='sd-link-color'></a></div> <p class="postinfo"> Filed under: <a href="https://steveblank.com/category/2-minute-lessons/" rel="category tag">2 Minute Lessons</a>, <a href="https://steveblank.com/category/customer-development/" rel="category tag">Customer Development</a> | <a href="https://steveblank.com/2015/01/13/the-art-of-the-minimal-viable-product-2-minutes-to-find-out-why/#comments">3 Comments »</a> </p> </div> </div> <div class="post-18083 post type-post status-publish format-standard hentry category-2-minute-lessons category-market-types" id="post-18083"> <h2><a href="https://steveblank.com/2015/01/06/there-are-4-types-of-startups/" rel="bookmark">There Are 4 Types of Startups</a></h2> <div class="postinfo"> Posted on <span class="postdate">January 6, 2015</span> by steve blank </div> <div class="entry"> <p>There are 4 types of startups.</p> <p>Which one are you?</p> <p><iframe title="There Are Four Types Of Startups. 2 Minutes to See Why" width="468" height="263" src="https://www.youtube.com/embed/6y3WIrgp_NY?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p> <p>If you can’t see the video click <a href="http://www.youtube.com/watch?v=6y3WIrgp_NY" target="_blank">here</a></p> <p> </p> <p> </p> <div class="sharedaddy sd-sharing-enabled"><div class="robots-nocontent sd-block sd-social sd-social-official sd-sharing"><h3 class="sd-title">Share this:</h3><div class="sd-content"><ul><li class="share-print"><a rel="nofollow noopener noreferrer" data-shared="" class="share-print sd-button" href="https://steveblank.com/2015/01/06/there-are-4-types-of-startups/" target="_blank" title="Click to print" ><span>Print</span></a></li><li class="share-email"><a rel="nofollow noopener noreferrer" data-shared="" class="share-email sd-button" href="mailto:?subject=%5BShared%20Post%5D%20There%20Are%204%20Types%20of%20Startups&body=https%3A%2F%2Fsteveblank.com%2F2015%2F01%2F06%2Fthere-are-4-types-of-startups%2F&share=email" target="_blank" title="Click to email a link to a friend" data-email-share-error-title="Do you have email set up?" data-email-share-error-text="If you're having problems sharing via email, you might not have email set up for your browser. You may need to create a new email yourself." data-email-share-nonce="7f79fa895d" data-email-share-track-url="https://steveblank.com/2015/01/06/there-are-4-types-of-startups/?share=email"><span>Email</span></a></li><li class="share-facebook"><div class="fb-share-button" data-href="https://steveblank.com/2015/01/06/there-are-4-types-of-startups/" data-layout="button_count"></div></li><li class="share-twitter"><a href="https://twitter.com/share" class="twitter-share-button" data-url="https://steveblank.com/2015/01/06/there-are-4-types-of-startups/" data-text="There Are 4 Types of Startups" >Tweet</a></li><li class="share-linkedin"><div class="linkedin_button"><script type="in/share" data-url="https://steveblank.com/2015/01/06/there-are-4-types-of-startups/" data-counter="right"></script></div></li><li class="share-reddit"><a rel="nofollow noopener noreferrer" data-shared="" class="share-reddit sd-button" href="https://steveblank.com/2015/01/06/there-are-4-types-of-startups/?share=reddit" target="_blank" title="Click to share on Reddit" ><span>Reddit</span></a></li><li class="share-jetpack-whatsapp"><a rel="nofollow noopener noreferrer" data-shared="" class="share-jetpack-whatsapp sd-button" href="https://steveblank.com/2015/01/06/there-are-4-types-of-startups/?share=jetpack-whatsapp" target="_blank" title="Click to share on WhatsApp" ><span>WhatsApp</span></a></li><li class="share-pinterest"><div class="pinterest_button"><a href="https://www.pinterest.com/pin/create/button/?url=https%3A%2F%2Fsteveblank.com%2F2015%2F01%2F06%2Fthere-are-4-types-of-startups%2F&media=https%3A%2F%2Fs0.wp.com%2Fi%2Fwebclip.png&description=There%20Are%204%20Types%20of%20Startups" data-pin-do="buttonPin" data-pin-config="beside"><img data-recalc-dims="1" src="https://i0.wp.com/assets.pinterest.com/images/pidgets/pinit_fg_en_rect_gray_20.png?w=468" /></a></div></li><li class="share-telegram"><a rel="nofollow noopener noreferrer" data-shared="" class="share-telegram sd-button" href="https://steveblank.com/2015/01/06/there-are-4-types-of-startups/?share=telegram" target="_blank" title="Click to share on Telegram" ><span>Telegram</span></a></li><li class="share-tumblr"><a class="tumblr-share-button" target="_blank" href="https://www.tumblr.com/share" data-title="There Are 4 Types of Startups" data-content="https://steveblank.com/2015/01/06/there-are-4-types-of-startups/" title="Share on Tumblr"data-posttype="link">Share on Tumblr</a></li><li class="share-pocket"><div class="pocket_button"><a href="https://getpocket.com/save" class="pocket-btn" data-lang="en" data-save-url="https://steveblank.com/2015/01/06/there-are-4-types-of-startups/" data-pocket-count="horizontal" >Pocket</a></div></li><li class="share-end"></li></ul></div></div></div><div class='sharedaddy sd-block sd-like jetpack-likes-widget-wrapper jetpack-likes-widget-unloaded' id='like-post-wrapper-6599589-18083-67b34a0dbb709' data-src='https://widgets.wp.com/likes/?ver=14.4-a.3#blog_id=6599589&post_id=18083&origin=steveblank.com&obj_id=6599589-18083-67b34a0dbb709&n=1' data-name='like-post-frame-6599589-18083-67b34a0dbb709' data-title='Like or Reblog'><h3 class="sd-title">Like this:</h3><div class='likes-widget-placeholder post-likes-widget-placeholder' style='height: 55px;'><span class='button'><span>Like</span></span> <span class="loading">Loading...</span></div><span class='sd-text-color'></span><a class='sd-link-color'></a></div> <p class="postinfo"> Filed under: <a href="https://steveblank.com/category/2-minute-lessons/" rel="category tag">2 Minute Lessons</a>, <a href="https://steveblank.com/category/market-types/" rel="category tag">Market Types</a> | <a href="https://steveblank.com/2015/01/06/there-are-4-types-of-startups/#comments">5 Comments »</a> </p> </div> </div> <div class="post-17750 post type-post status-publish format-standard hentry category-2-minute-lessons" id="post-17750"> <h2><a href="https://steveblank.com/2014/11/13/users-payers-and-multi-sided-markets/" rel="bookmark">Users, Payers and Multi-Sided Markets</a></h2> <div class="postinfo"> Posted on <span class="postdate">November 13, 2014</span> by steve blank </div> <div class="entry"> <p><iframe loading="lazy" title="Users, Payers and Multi Sided Markets. 2 Minutes to See Why" width="468" height="263" src="https://www.youtube.com/embed/LGVijZLcQNY?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p> <p>If you can’t see the video click <a href="/www.youtube.com/embed/LGVijZLcQNY" target="_blank">here</a></p> <div class="sharedaddy sd-sharing-enabled"><div class="robots-nocontent sd-block sd-social sd-social-official sd-sharing"><h3 class="sd-title">Share this:</h3><div class="sd-content"><ul><li class="share-print"><a rel="nofollow noopener noreferrer" data-shared="" class="share-print sd-button" href="https://steveblank.com/2014/11/13/users-payers-and-multi-sided-markets/" target="_blank" title="Click to print" ><span>Print</span></a></li><li class="share-email"><a rel="nofollow noopener noreferrer" data-shared="" class="share-email sd-button" href="mailto:?subject=%5BShared%20Post%5D%20Users%2C%20Payers%20and%20Multi-Sided%20Markets&body=https%3A%2F%2Fsteveblank.com%2F2014%2F11%2F13%2Fusers-payers-and-multi-sided-markets%2F&share=email" target="_blank" title="Click to email a link to a friend" data-email-share-error-title="Do you have email set up?" data-email-share-error-text="If you're having problems sharing via email, you might not have email set up for your browser. You may need to create a new email yourself." data-email-share-nonce="02edb7c7a9" data-email-share-track-url="https://steveblank.com/2014/11/13/users-payers-and-multi-sided-markets/?share=email"><span>Email</span></a></li><li class="share-facebook"><div class="fb-share-button" data-href="https://steveblank.com/2014/11/13/users-payers-and-multi-sided-markets/" data-layout="button_count"></div></li><li class="share-twitter"><a href="https://twitter.com/share" class="twitter-share-button" data-url="https://steveblank.com/2014/11/13/users-payers-and-multi-sided-markets/" data-text="Users, Payers and Multi-Sided Markets" >Tweet</a></li><li class="share-linkedin"><div class="linkedin_button"><script type="in/share" data-url="https://steveblank.com/2014/11/13/users-payers-and-multi-sided-markets/" data-counter="right"></script></div></li><li class="share-reddit"><a rel="nofollow noopener noreferrer" data-shared="" class="share-reddit sd-button" href="https://steveblank.com/2014/11/13/users-payers-and-multi-sided-markets/?share=reddit" target="_blank" title="Click to share on Reddit" ><span>Reddit</span></a></li><li class="share-jetpack-whatsapp"><a rel="nofollow noopener noreferrer" data-shared="" class="share-jetpack-whatsapp sd-button" href="https://steveblank.com/2014/11/13/users-payers-and-multi-sided-markets/?share=jetpack-whatsapp" target="_blank" title="Click to share on WhatsApp" ><span>WhatsApp</span></a></li><li class="share-pinterest"><div class="pinterest_button"><a href="https://www.pinterest.com/pin/create/button/?url=https%3A%2F%2Fsteveblank.com%2F2014%2F11%2F13%2Fusers-payers-and-multi-sided-markets%2F&media=https%3A%2F%2Fs0.wp.com%2Fi%2Fwebclip.png&description=Users%2C%20Payers%20and%20Multi-Sided%20Markets" data-pin-do="buttonPin" data-pin-config="beside"><img data-recalc-dims="1" src="https://i0.wp.com/assets.pinterest.com/images/pidgets/pinit_fg_en_rect_gray_20.png?w=468" /></a></div></li><li class="share-telegram"><a rel="nofollow noopener noreferrer" data-shared="" class="share-telegram sd-button" href="https://steveblank.com/2014/11/13/users-payers-and-multi-sided-markets/?share=telegram" target="_blank" title="Click to share on Telegram" ><span>Telegram</span></a></li><li class="share-tumblr"><a class="tumblr-share-button" target="_blank" href="https://www.tumblr.com/share" data-title="Users, Payers and Multi-Sided Markets" data-content="https://steveblank.com/2014/11/13/users-payers-and-multi-sided-markets/" title="Share on Tumblr"data-posttype="link">Share on Tumblr</a></li><li class="share-pocket"><div class="pocket_button"><a href="https://getpocket.com/save" class="pocket-btn" data-lang="en" data-save-url="https://steveblank.com/2014/11/13/users-payers-and-multi-sided-markets/" data-pocket-count="horizontal" >Pocket</a></div></li><li class="share-end"></li></ul></div></div></div><div class='sharedaddy sd-block sd-like jetpack-likes-widget-wrapper jetpack-likes-widget-unloaded' id='like-post-wrapper-6599589-17750-67b34a0dbcd6d' data-src='https://widgets.wp.com/likes/?ver=14.4-a.3#blog_id=6599589&post_id=17750&origin=steveblank.com&obj_id=6599589-17750-67b34a0dbcd6d&n=1' data-name='like-post-frame-6599589-17750-67b34a0dbcd6d' data-title='Like or Reblog'><h3 class="sd-title">Like this:</h3><div class='likes-widget-placeholder post-likes-widget-placeholder' style='height: 55px;'><span class='button'><span>Like</span></span> <span class="loading">Loading...</span></div><span class='sd-text-color'></span><a class='sd-link-color'></a></div> <p class="postinfo"> Filed under: <a href="https://steveblank.com/category/2-minute-lessons/" rel="category tag">2 Minute Lessons</a> | <a href="https://steveblank.com/2014/11/13/users-payers-and-multi-sided-markets/#comments">4 Comments »</a> </p> </div> </div> <div class="post-17687 post type-post status-publish format-standard hentry category-2-minute-lessons" id="post-17687"> <h2><a href="https://steveblank.com/2014/11/03/how-do-i-know-if-i-have-the-right-customers-2-minutes-to-find-out/" rel="bookmark">How Do I Know If I Have The Right Customers? 2 Minutes to Find Out</a></h2> <div class="postinfo"> Posted on <span class="postdate">November 3, 2014</span> by steve blank </div> <div class="entry"> <p><iframe loading="lazy" title="How Do I Know if I Have the Right Customers? 2 Minutes to See Why" width="468" height="263" src="https://www.youtube.com/embed/aFYDH1I0Hx4?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p> <p>If you can’t see the video click <a href="https://www.youtube.com/watch?v=aFYDH1I0Hx4" target="_blank">here</a></p> <div class="sharedaddy sd-sharing-enabled"><div class="robots-nocontent sd-block sd-social sd-social-official sd-sharing"><h3 class="sd-title">Share this:</h3><div class="sd-content"><ul><li class="share-print"><a rel="nofollow noopener noreferrer" data-shared="" class="share-print sd-button" href="https://steveblank.com/2014/11/03/how-do-i-know-if-i-have-the-right-customers-2-minutes-to-find-out/" target="_blank" title="Click to print" ><span>Print</span></a></li><li class="share-email"><a rel="nofollow noopener noreferrer" data-shared="" class="share-email sd-button" href="mailto:?subject=%5BShared%20Post%5D%20How%20Do%20I%20Know%20If%20I%20Have%20The%20Right%20Customers%3F%202%20Minutes%20to%20Find%20Out&body=https%3A%2F%2Fsteveblank.com%2F2014%2F11%2F03%2Fhow-do-i-know-if-i-have-the-right-customers-2-minutes-to-find-out%2F&share=email" target="_blank" title="Click to email a link to a friend" data-email-share-error-title="Do you have email set up?" data-email-share-error-text="If you're having problems sharing via email, you might not have email set up for your browser. You may need to create a new email yourself." data-email-share-nonce="33048eadb4" data-email-share-track-url="https://steveblank.com/2014/11/03/how-do-i-know-if-i-have-the-right-customers-2-minutes-to-find-out/?share=email"><span>Email</span></a></li><li class="share-facebook"><div class="fb-share-button" data-href="https://steveblank.com/2014/11/03/how-do-i-know-if-i-have-the-right-customers-2-minutes-to-find-out/" data-layout="button_count"></div></li><li class="share-twitter"><a href="https://twitter.com/share" class="twitter-share-button" data-url="https://steveblank.com/2014/11/03/how-do-i-know-if-i-have-the-right-customers-2-minutes-to-find-out/" data-text="How Do I Know If I Have The Right Customers? 2 Minutes to Find Out" >Tweet</a></li><li class="share-linkedin"><div class="linkedin_button"><script type="in/share" data-url="https://steveblank.com/2014/11/03/how-do-i-know-if-i-have-the-right-customers-2-minutes-to-find-out/" data-counter="right"></script></div></li><li class="share-reddit"><a rel="nofollow noopener noreferrer" data-shared="" class="share-reddit sd-button" href="https://steveblank.com/2014/11/03/how-do-i-know-if-i-have-the-right-customers-2-minutes-to-find-out/?share=reddit" target="_blank" title="Click to share on Reddit" ><span>Reddit</span></a></li><li class="share-jetpack-whatsapp"><a rel="nofollow noopener noreferrer" data-shared="" class="share-jetpack-whatsapp sd-button" href="https://steveblank.com/2014/11/03/how-do-i-know-if-i-have-the-right-customers-2-minutes-to-find-out/?share=jetpack-whatsapp" target="_blank" title="Click to share on WhatsApp" ><span>WhatsApp</span></a></li><li class="share-pinterest"><div class="pinterest_button"><a href="https://www.pinterest.com/pin/create/button/?url=https%3A%2F%2Fsteveblank.com%2F2014%2F11%2F03%2Fhow-do-i-know-if-i-have-the-right-customers-2-minutes-to-find-out%2F&media=https%3A%2F%2Fs0.wp.com%2Fi%2Fwebclip.png&description=How%20Do%20I%20Know%20If%20I%20Have%20The%20Right%20Customers%3F%202%20Minutes%20to%20Find%20Out" data-pin-do="buttonPin" data-pin-config="beside"><img data-recalc-dims="1" src="https://i0.wp.com/assets.pinterest.com/images/pidgets/pinit_fg_en_rect_gray_20.png?w=468" /></a></div></li><li class="share-telegram"><a rel="nofollow noopener noreferrer" data-shared="" class="share-telegram sd-button" href="https://steveblank.com/2014/11/03/how-do-i-know-if-i-have-the-right-customers-2-minutes-to-find-out/?share=telegram" target="_blank" title="Click to share on Telegram" ><span>Telegram</span></a></li><li class="share-tumblr"><a class="tumblr-share-button" target="_blank" href="https://www.tumblr.com/share" data-title="How Do I Know If I Have The Right Customers? 2 Minutes to Find Out" data-content="https://steveblank.com/2014/11/03/how-do-i-know-if-i-have-the-right-customers-2-minutes-to-find-out/" title="Share on Tumblr"data-posttype="link">Share on Tumblr</a></li><li class="share-pocket"><div class="pocket_button"><a href="https://getpocket.com/save" class="pocket-btn" data-lang="en" data-save-url="https://steveblank.com/2014/11/03/how-do-i-know-if-i-have-the-right-customers-2-minutes-to-find-out/" data-pocket-count="horizontal" >Pocket</a></div></li><li class="share-end"></li></ul></div></div></div><div class='sharedaddy sd-block sd-like jetpack-likes-widget-wrapper jetpack-likes-widget-unloaded' id='like-post-wrapper-6599589-17687-67b34a0dbe428' data-src='https://widgets.wp.com/likes/?ver=14.4-a.3#blog_id=6599589&post_id=17687&origin=steveblank.com&obj_id=6599589-17687-67b34a0dbe428&n=1' data-name='like-post-frame-6599589-17687-67b34a0dbe428' data-title='Like or Reblog'><h3 class="sd-title">Like this:</h3><div class='likes-widget-placeholder post-likes-widget-placeholder' style='height: 55px;'><span class='button'><span>Like</span></span> <span class="loading">Loading...</span></div><span class='sd-text-color'></span><a class='sd-link-color'></a></div> <p class="postinfo"> Filed under: <a href="https://steveblank.com/category/2-minute-lessons/" rel="category tag">2 Minute Lessons</a> | <a href="https://steveblank.com/2014/11/03/how-do-i-know-if-i-have-the-right-customers-2-minutes-to-find-out/#comments">6 Comments »</a> </p> </div> </div> <div class="post-17575 post type-post status-publish format-standard hentry category-2-minute-lessons category-corporate-govt-innovation category-customer-development" id="post-17575"> <h2><a href="https://steveblank.com/2014/10/22/how-we-used-to-give-startups-very-bad-advice-2-minutes-to-see-why/" rel="bookmark">How We Used to Give Startups Very Bad Advice. 2 Minutes to See Why</a></h2> <div class="postinfo"> Posted on <span class="postdate">October 22, 2014</span> by steve blank </div> <div class="entry"> <p><iframe loading="lazy" title="How We Used to Give Startups Very Bad Advice. 2 Minutes to See Why" width="468" height="263" src="https://www.youtube.com/embed/Hd30UuYyjA4?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p> <p>If you can’t see the video click <a href="https://www.youtube.com/watch?v=Hd30UuYyjA4" target="_blank">here</a></p> <div class="sharedaddy sd-sharing-enabled"><div class="robots-nocontent sd-block sd-social sd-social-official sd-sharing"><h3 class="sd-title">Share this:</h3><div class="sd-content"><ul><li class="share-print"><a rel="nofollow noopener noreferrer" data-shared="" class="share-print sd-button" href="https://steveblank.com/2014/10/22/how-we-used-to-give-startups-very-bad-advice-2-minutes-to-see-why/" target="_blank" title="Click to print" ><span>Print</span></a></li><li class="share-email"><a rel="nofollow noopener noreferrer" data-shared="" class="share-email sd-button" href="mailto:?subject=%5BShared%20Post%5D%20How%20We%20Used%20to%20Give%20Startups%20Very%20Bad%20Advice.%202%20Minutes%20to%20See%20Why&body=https%3A%2F%2Fsteveblank.com%2F2014%2F10%2F22%2Fhow-we-used-to-give-startups-very-bad-advice-2-minutes-to-see-why%2F&share=email" target="_blank" title="Click to email a link to a friend" data-email-share-error-title="Do you have email set up?" data-email-share-error-text="If you're having problems sharing via email, you might not have email set up for your browser. You may need to create a new email yourself." data-email-share-nonce="d31ef8e23a" data-email-share-track-url="https://steveblank.com/2014/10/22/how-we-used-to-give-startups-very-bad-advice-2-minutes-to-see-why/?share=email"><span>Email</span></a></li><li class="share-facebook"><div class="fb-share-button" data-href="https://steveblank.com/2014/10/22/how-we-used-to-give-startups-very-bad-advice-2-minutes-to-see-why/" data-layout="button_count"></div></li><li class="share-twitter"><a href="https://twitter.com/share" class="twitter-share-button" data-url="https://steveblank.com/2014/10/22/how-we-used-to-give-startups-very-bad-advice-2-minutes-to-see-why/" data-text="How We Used to Give Startups Very Bad Advice. 2 Minutes to See Why" >Tweet</a></li><li class="share-linkedin"><div class="linkedin_button"><script type="in/share" data-url="https://steveblank.com/2014/10/22/how-we-used-to-give-startups-very-bad-advice-2-minutes-to-see-why/" data-counter="right"></script></div></li><li class="share-reddit"><a rel="nofollow noopener noreferrer" data-shared="" class="share-reddit sd-button" href="https://steveblank.com/2014/10/22/how-we-used-to-give-startups-very-bad-advice-2-minutes-to-see-why/?share=reddit" target="_blank" title="Click to share on Reddit" ><span>Reddit</span></a></li><li class="share-jetpack-whatsapp"><a rel="nofollow noopener noreferrer" data-shared="" class="share-jetpack-whatsapp sd-button" href="https://steveblank.com/2014/10/22/how-we-used-to-give-startups-very-bad-advice-2-minutes-to-see-why/?share=jetpack-whatsapp" target="_blank" title="Click to share on WhatsApp" ><span>WhatsApp</span></a></li><li class="share-pinterest"><div class="pinterest_button"><a href="https://www.pinterest.com/pin/create/button/?url=https%3A%2F%2Fsteveblank.com%2F2014%2F10%2F22%2Fhow-we-used-to-give-startups-very-bad-advice-2-minutes-to-see-why%2F&media=https%3A%2F%2Fs0.wp.com%2Fi%2Fwebclip.png&description=How%20We%20Used%20to%20Give%20Startups%20Very%20Bad%20Advice.%202%20Minutes%20to%20See%20Why" data-pin-do="buttonPin" data-pin-config="beside"><img data-recalc-dims="1" src="https://i0.wp.com/assets.pinterest.com/images/pidgets/pinit_fg_en_rect_gray_20.png?w=468" /></a></div></li><li class="share-telegram"><a rel="nofollow noopener noreferrer" data-shared="" class="share-telegram sd-button" href="https://steveblank.com/2014/10/22/how-we-used-to-give-startups-very-bad-advice-2-minutes-to-see-why/?share=telegram" target="_blank" title="Click to share on Telegram" ><span>Telegram</span></a></li><li class="share-tumblr"><a class="tumblr-share-button" target="_blank" href="https://www.tumblr.com/share" data-title="How We Used to Give Startups Very Bad Advice. 2 Minutes to See Why" data-content="https://steveblank.com/2014/10/22/how-we-used-to-give-startups-very-bad-advice-2-minutes-to-see-why/" title="Share on Tumblr"data-posttype="link">Share on Tumblr</a></li><li class="share-pocket"><div class="pocket_button"><a href="https://getpocket.com/save" class="pocket-btn" data-lang="en" data-save-url="https://steveblank.com/2014/10/22/how-we-used-to-give-startups-very-bad-advice-2-minutes-to-see-why/" data-pocket-count="horizontal" >Pocket</a></div></li><li class="share-end"></li></ul></div></div></div><div class='sharedaddy sd-block sd-like jetpack-likes-widget-wrapper jetpack-likes-widget-unloaded' id='like-post-wrapper-6599589-17575-67b34a0dc00cf' data-src='https://widgets.wp.com/likes/?ver=14.4-a.3#blog_id=6599589&post_id=17575&origin=steveblank.com&obj_id=6599589-17575-67b34a0dc00cf&n=1' data-name='like-post-frame-6599589-17575-67b34a0dc00cf' data-title='Like or Reblog'><h3 class="sd-title">Like this:</h3><div class='likes-widget-placeholder post-likes-widget-placeholder' style='height: 55px;'><span class='button'><span>Like</span></span> <span class="loading">Loading...</span></div><span class='sd-text-color'></span><a class='sd-link-color'></a></div> <p class="postinfo"> Filed under: <a href="https://steveblank.com/category/2-minute-lessons/" rel="category tag">2 Minute Lessons</a>, <a href="https://steveblank.com/category/corporate-govt-innovation/" rel="category tag">Corporate/Gov't Innovation</a>, <a href="https://steveblank.com/category/customer-development/" rel="category tag">Customer Development</a> | <a href="https://steveblank.com/2014/10/22/how-we-used-to-give-startups-very-bad-advice-2-minutes-to-see-why/#comments">2 Comments »</a> </p> </div> </div> <div class="post-17270 post type-post status-publish format-standard hentry category-2-minute-lessons" id="post-17270"> <h2><a href="https://steveblank.com/2014/08/07/what-do-customers-get-from-you-2-minutes-to-find-out/" rel="bookmark">What Do Customers Get From You? 2 Minutes to Find Out</a></h2> <div class="postinfo"> Posted on <span class="postdate">August 7, 2014</span> by steve blank </div> <div class="entry"> <div id="v-gIvHroJM-1" class="video-player"><iframe title='VideoPress Video Player' aria-label='VideoPress Video Player' width='468' height='262' src='https://videopress.com/embed/gIvHroJM?hd=1&cover=1&loop=0&autoPlay=0&permalink=1&muted=0&controls=1&playsinline=0&useAverageColor=0&preloadContent=metadata' frameborder='0' allowfullscreen data-resize-to-parent="true" allow='clipboard-write'></iframe><script src='https://s0.wp.com/wp-content/plugins/video/assets/js/next/videopress-iframe.js'></script></div> <p>If you can’t see the video click <a href="http://steveblank.com/wp-content/uploads/2014/08/what-do-customers-gain-from-you_.m4v" target="_blank">here</a></p> <div class="sharedaddy sd-sharing-enabled"><div class="robots-nocontent sd-block sd-social sd-social-official sd-sharing"><h3 class="sd-title">Share this:</h3><div class="sd-content"><ul><li class="share-print"><a rel="nofollow noopener noreferrer" data-shared="" class="share-print sd-button" href="https://steveblank.com/2014/08/07/what-do-customers-get-from-you-2-minutes-to-find-out/" target="_blank" title="Click to print" ><span>Print</span></a></li><li class="share-email"><a rel="nofollow noopener noreferrer" data-shared="" class="share-email sd-button" href="mailto:?subject=%5BShared%20Post%5D%20What%20Do%20Customers%20Get%20From%20You%3F%202%20Minutes%20to%20Find%20Out&body=https%3A%2F%2Fsteveblank.com%2F2014%2F08%2F07%2Fwhat-do-customers-get-from-you-2-minutes-to-find-out%2F&share=email" target="_blank" title="Click to email a link to a friend" data-email-share-error-title="Do you have email set up?" data-email-share-error-text="If you're having problems sharing via email, you might not have email set up for your browser. You may need to create a new email yourself." data-email-share-nonce="ffc917c873" data-email-share-track-url="https://steveblank.com/2014/08/07/what-do-customers-get-from-you-2-minutes-to-find-out/?share=email"><span>Email</span></a></li><li class="share-facebook"><div class="fb-share-button" data-href="https://steveblank.com/2014/08/07/what-do-customers-get-from-you-2-minutes-to-find-out/" data-layout="button_count"></div></li><li class="share-twitter"><a href="https://twitter.com/share" class="twitter-share-button" data-url="https://steveblank.com/2014/08/07/what-do-customers-get-from-you-2-minutes-to-find-out/" data-text="What Do Customers Get From You? 2 Minutes to Find Out" >Tweet</a></li><li class="share-linkedin"><div class="linkedin_button"><script type="in/share" data-url="https://steveblank.com/2014/08/07/what-do-customers-get-from-you-2-minutes-to-find-out/" data-counter="right"></script></div></li><li class="share-reddit"><a rel="nofollow noopener noreferrer" data-shared="" class="share-reddit sd-button" href="https://steveblank.com/2014/08/07/what-do-customers-get-from-you-2-minutes-to-find-out/?share=reddit" target="_blank" title="Click to share on Reddit" ><span>Reddit</span></a></li><li class="share-jetpack-whatsapp"><a rel="nofollow noopener noreferrer" data-shared="" class="share-jetpack-whatsapp sd-button" href="https://steveblank.com/2014/08/07/what-do-customers-get-from-you-2-minutes-to-find-out/?share=jetpack-whatsapp" target="_blank" title="Click to share on WhatsApp" ><span>WhatsApp</span></a></li><li class="share-pinterest"><div class="pinterest_button"><a href="https://www.pinterest.com/pin/create/button/?url=https%3A%2F%2Fsteveblank.com%2F2014%2F08%2F07%2Fwhat-do-customers-get-from-you-2-minutes-to-find-out%2F&media=https%3A%2F%2Fs0.wp.com%2Fi%2Fwebclip.png&description=What%20Do%20Customers%20Get%20From%20You%3F%202%20Minutes%20to%20Find%20Out" data-pin-do="buttonPin" data-pin-config="beside"><img data-recalc-dims="1" src="https://i0.wp.com/assets.pinterest.com/images/pidgets/pinit_fg_en_rect_gray_20.png?w=468" /></a></div></li><li class="share-telegram"><a rel="nofollow noopener noreferrer" data-shared="" class="share-telegram sd-button" href="https://steveblank.com/2014/08/07/what-do-customers-get-from-you-2-minutes-to-find-out/?share=telegram" target="_blank" title="Click to share on Telegram" ><span>Telegram</span></a></li><li class="share-tumblr"><a class="tumblr-share-button" target="_blank" href="https://www.tumblr.com/share" data-title="What Do Customers Get From You? 2 Minutes to Find Out" data-content="https://steveblank.com/2014/08/07/what-do-customers-get-from-you-2-minutes-to-find-out/" title="Share on Tumblr"data-posttype="link">Share on Tumblr</a></li><li class="share-pocket"><div class="pocket_button"><a href="https://getpocket.com/save" class="pocket-btn" data-lang="en" data-save-url="https://steveblank.com/2014/08/07/what-do-customers-get-from-you-2-minutes-to-find-out/" data-pocket-count="horizontal" >Pocket</a></div></li><li class="share-end"></li></ul></div></div></div><div class='sharedaddy sd-block sd-like jetpack-likes-widget-wrapper jetpack-likes-widget-unloaded' id='like-post-wrapper-6599589-17270-67b34a0dc2119' data-src='https://widgets.wp.com/likes/?ver=14.4-a.3#blog_id=6599589&post_id=17270&origin=steveblank.com&obj_id=6599589-17270-67b34a0dc2119&n=1' data-name='like-post-frame-6599589-17270-67b34a0dc2119' data-title='Like or Reblog'><h3 class="sd-title">Like this:</h3><div class='likes-widget-placeholder post-likes-widget-placeholder' style='height: 55px;'><span class='button'><span>Like</span></span> <span class="loading">Loading...</span></div><span class='sd-text-color'></span><a class='sd-link-color'></a></div> <p class="postinfo"> Filed under: <a href="https://steveblank.com/category/2-minute-lessons/" rel="category tag">2 Minute Lessons</a> | <a href="https://steveblank.com/2014/08/07/what-do-customers-get-from-you-2-minutes-to-find-out/#comments">3 Comments »</a> </p> </div> </div> <div class="post-17174 post type-post status-publish format-standard hentry category-2-minute-lessons category-market-types" id="post-17174"> <h2><a href="https://steveblank.com/2014/07/28/not-all-startups-are-the-same-2-minutes-to-find-out-why/" rel="bookmark">Not All Startups Are the Same. 2 Minutes to Find Out Why</a></h2> <div class="postinfo"> Posted on <span class="postdate">July 28, 2014</span> by steve blank </div> <div class="entry"> <div id="v-9pp6oDlU-1" class="video-player"><iframe title='VideoPress Video Player' aria-label='VideoPress Video Player' width='468' height='262' src='https://videopress.com/embed/9pp6oDlU?hd=1&cover=1&loop=0&autoPlay=0&permalink=1&muted=0&controls=1&playsinline=0&useAverageColor=0&preloadContent=metadata' frameborder='0' allowfullscreen data-resize-to-parent="true" allow='clipboard-write'></iframe><script src='https://s0.wp.com/wp-content/plugins/video/assets/js/next/videopress-iframe.js'></script></div> <p>If you can’t see the video click <a href="https://steveblank.com/wp-content/uploads/2014/07/market-type-is-everything.m4v" target="_blank">here</a></p> <p>Subscribe for more videos than you can ever watch <a href="https://www.youtube.com/channel/UCxXVboZJ-73L5L7RrBjY9Qg" target="_blank">here</a></p> <div id="jp-post-flair" class="sharedaddy sd-like-enabled sd-sharing-enabled"></div> <div class="sharedaddy sd-sharing-enabled"><div class="robots-nocontent sd-block sd-social sd-social-official sd-sharing"><h3 class="sd-title">Share this:</h3><div class="sd-content"><ul><li class="share-print"><a rel="nofollow noopener noreferrer" data-shared="" class="share-print sd-button" href="https://steveblank.com/2014/07/28/not-all-startups-are-the-same-2-minutes-to-find-out-why/" target="_blank" title="Click to print" ><span>Print</span></a></li><li class="share-email"><a rel="nofollow noopener noreferrer" data-shared="" class="share-email sd-button" href="mailto:?subject=%5BShared%20Post%5D%20Not%20All%20Startups%20Are%20the%20Same.%202%20Minutes%20to%20Find%20Out%20Why&body=https%3A%2F%2Fsteveblank.com%2F2014%2F07%2F28%2Fnot-all-startups-are-the-same-2-minutes-to-find-out-why%2F&share=email" target="_blank" title="Click to email a link to a friend" data-email-share-error-title="Do you have email set up?" data-email-share-error-text="If you're having problems sharing via email, you might not have email set up for your browser. You may need to create a new email yourself." data-email-share-nonce="a9754e9f9c" data-email-share-track-url="https://steveblank.com/2014/07/28/not-all-startups-are-the-same-2-minutes-to-find-out-why/?share=email"><span>Email</span></a></li><li class="share-facebook"><div class="fb-share-button" data-href="https://steveblank.com/2014/07/28/not-all-startups-are-the-same-2-minutes-to-find-out-why/" data-layout="button_count"></div></li><li class="share-twitter"><a href="https://twitter.com/share" class="twitter-share-button" data-url="https://steveblank.com/2014/07/28/not-all-startups-are-the-same-2-minutes-to-find-out-why/" data-text="Not All Startups Are the Same. 2 Minutes to Find Out Why" >Tweet</a></li><li class="share-linkedin"><div class="linkedin_button"><script type="in/share" data-url="https://steveblank.com/2014/07/28/not-all-startups-are-the-same-2-minutes-to-find-out-why/" data-counter="right"></script></div></li><li class="share-reddit"><a rel="nofollow noopener noreferrer" data-shared="" class="share-reddit sd-button" href="https://steveblank.com/2014/07/28/not-all-startups-are-the-same-2-minutes-to-find-out-why/?share=reddit" target="_blank" title="Click to share on Reddit" ><span>Reddit</span></a></li><li class="share-jetpack-whatsapp"><a rel="nofollow noopener noreferrer" data-shared="" class="share-jetpack-whatsapp sd-button" href="https://steveblank.com/2014/07/28/not-all-startups-are-the-same-2-minutes-to-find-out-why/?share=jetpack-whatsapp" target="_blank" title="Click to share on WhatsApp" ><span>WhatsApp</span></a></li><li class="share-pinterest"><div class="pinterest_button"><a href="https://www.pinterest.com/pin/create/button/?url=https%3A%2F%2Fsteveblank.com%2F2014%2F07%2F28%2Fnot-all-startups-are-the-same-2-minutes-to-find-out-why%2F&media=https%3A%2F%2Fs0.wp.com%2Fi%2Fwebclip.png&description=Not%20All%20Startups%20Are%20the%20Same.%202%20Minutes%20to%20Find%20Out%20Why" data-pin-do="buttonPin" data-pin-config="beside"><img data-recalc-dims="1" src="https://i0.wp.com/assets.pinterest.com/images/pidgets/pinit_fg_en_rect_gray_20.png?w=468" /></a></div></li><li class="share-telegram"><a rel="nofollow noopener noreferrer" data-shared="" class="share-telegram sd-button" href="https://steveblank.com/2014/07/28/not-all-startups-are-the-same-2-minutes-to-find-out-why/?share=telegram" target="_blank" title="Click to share on Telegram" ><span>Telegram</span></a></li><li class="share-tumblr"><a class="tumblr-share-button" target="_blank" href="https://www.tumblr.com/share" data-title="Not All Startups Are the Same. 2 Minutes to Find Out Why" data-content="https://steveblank.com/2014/07/28/not-all-startups-are-the-same-2-minutes-to-find-out-why/" title="Share on Tumblr"data-posttype="link">Share on Tumblr</a></li><li class="share-pocket"><div class="pocket_button"><a href="https://getpocket.com/save" class="pocket-btn" data-lang="en" data-save-url="https://steveblank.com/2014/07/28/not-all-startups-are-the-same-2-minutes-to-find-out-why/" data-pocket-count="horizontal" >Pocket</a></div></li><li class="share-end"></li></ul></div></div></div><div class='sharedaddy sd-block sd-like jetpack-likes-widget-wrapper jetpack-likes-widget-unloaded' id='like-post-wrapper-6599589-17174-67b34a0dc3c00' data-src='https://widgets.wp.com/likes/?ver=14.4-a.3#blog_id=6599589&post_id=17174&origin=steveblank.com&obj_id=6599589-17174-67b34a0dc3c00&n=1' data-name='like-post-frame-6599589-17174-67b34a0dc3c00' data-title='Like or Reblog'><h3 class="sd-title">Like this:</h3><div class='likes-widget-placeholder post-likes-widget-placeholder' style='height: 55px;'><span class='button'><span>Like</span></span> <span class="loading">Loading...</span></div><span class='sd-text-color'></span><a class='sd-link-color'></a></div> <p class="postinfo"> Filed under: <a href="https://steveblank.com/category/2-minute-lessons/" rel="category tag">2 Minute Lessons</a>, <a href="https://steveblank.com/category/market-types/" rel="category tag">Market Types</a> | <a href="https://steveblank.com/2014/07/28/not-all-startups-are-the-same-2-minutes-to-find-out-why/#comments">4 Comments »</a> </p> </div> </div> <div class="post-17141 post type-post status-publish format-standard hentry category-2-minute-lessons category-customer-development" id="post-17141"> <h2><a href="https://steveblank.com/2014/07/21/what-job-needs-to-be-done-2-minutes-to-find-out-why/" rel="bookmark">What Job Needs to be Done? 2 Minutes to Find Out Why</a></h2> <div class="postinfo"> Posted on <span class="postdate">July 21, 2014</span> by steve blank </div> <div class="entry"> <div id="v-wFw8uqgZ-1" class="video-player"><iframe title='VideoPress Video Player' aria-label='VideoPress Video Player' width='468' height='262' src='https://videopress.com/embed/wFw8uqgZ?hd=1&cover=1&loop=0&autoPlay=0&permalink=1&muted=0&controls=1&playsinline=0&useAverageColor=0&preloadContent=metadata' frameborder='0' allowfullscreen data-resize-to-parent="true" allow='clipboard-write'></iframe><script src='https://s0.wp.com/wp-content/plugins/video/assets/js/next/videopress-iframe.js'></script></div> <p>If you can’t see the video click <a href="https://steveblank.com/wp-content/uploads/2014/07/jobs-to-be-done.m4v" target="_blank">here</a></p> <p>Subscribe for more videos than you can ever watch <a href="https://www.youtube.com/channel/UCxXVboZJ-73L5L7RrBjY9Qg" target="_blank">here</a></p> <div class="sharedaddy sd-sharing-enabled"><div class="robots-nocontent sd-block sd-social sd-social-official sd-sharing"><h3 class="sd-title">Share this:</h3><div class="sd-content"><ul><li class="share-print"><a rel="nofollow noopener noreferrer" data-shared="" class="share-print sd-button" href="https://steveblank.com/2014/07/21/what-job-needs-to-be-done-2-minutes-to-find-out-why/" target="_blank" title="Click to print" ><span>Print</span></a></li><li class="share-email"><a rel="nofollow noopener noreferrer" data-shared="" class="share-email sd-button" href="mailto:?subject=%5BShared%20Post%5D%20What%20Job%20Needs%20to%20be%20Done%3F%202%20Minutes%20to%20Find%20Out%20Why&body=https%3A%2F%2Fsteveblank.com%2F2014%2F07%2F21%2Fwhat-job-needs-to-be-done-2-minutes-to-find-out-why%2F&share=email" target="_blank" title="Click to email a link to a friend" data-email-share-error-title="Do you have email set up?" data-email-share-error-text="If you're having problems sharing via email, you might not have email set up for your browser. You may need to create a new email yourself." data-email-share-nonce="4c94319710" data-email-share-track-url="https://steveblank.com/2014/07/21/what-job-needs-to-be-done-2-minutes-to-find-out-why/?share=email"><span>Email</span></a></li><li class="share-facebook"><div class="fb-share-button" data-href="https://steveblank.com/2014/07/21/what-job-needs-to-be-done-2-minutes-to-find-out-why/" data-layout="button_count"></div></li><li class="share-twitter"><a href="https://twitter.com/share" class="twitter-share-button" data-url="https://steveblank.com/2014/07/21/what-job-needs-to-be-done-2-minutes-to-find-out-why/" data-text="What Job Needs to be Done? 2 Minutes to Find Out Why" >Tweet</a></li><li class="share-linkedin"><div class="linkedin_button"><script type="in/share" data-url="https://steveblank.com/2014/07/21/what-job-needs-to-be-done-2-minutes-to-find-out-why/" data-counter="right"></script></div></li><li class="share-reddit"><a rel="nofollow noopener noreferrer" data-shared="" class="share-reddit sd-button" href="https://steveblank.com/2014/07/21/what-job-needs-to-be-done-2-minutes-to-find-out-why/?share=reddit" target="_blank" title="Click to share on Reddit" ><span>Reddit</span></a></li><li class="share-jetpack-whatsapp"><a rel="nofollow noopener noreferrer" data-shared="" class="share-jetpack-whatsapp sd-button" href="https://steveblank.com/2014/07/21/what-job-needs-to-be-done-2-minutes-to-find-out-why/?share=jetpack-whatsapp" target="_blank" title="Click to share on WhatsApp" ><span>WhatsApp</span></a></li><li class="share-pinterest"><div class="pinterest_button"><a href="https://www.pinterest.com/pin/create/button/?url=https%3A%2F%2Fsteveblank.com%2F2014%2F07%2F21%2Fwhat-job-needs-to-be-done-2-minutes-to-find-out-why%2F&media=https%3A%2F%2Fs0.wp.com%2Fi%2Fwebclip.png&description=What%20Job%20Needs%20to%20be%20Done%3F%202%20Minutes%20to%20Find%20Out%20Why" data-pin-do="buttonPin" data-pin-config="beside"><img data-recalc-dims="1" src="https://i0.wp.com/assets.pinterest.com/images/pidgets/pinit_fg_en_rect_gray_20.png?w=468" /></a></div></li><li class="share-telegram"><a rel="nofollow noopener noreferrer" data-shared="" class="share-telegram sd-button" href="https://steveblank.com/2014/07/21/what-job-needs-to-be-done-2-minutes-to-find-out-why/?share=telegram" target="_blank" title="Click to share on Telegram" ><span>Telegram</span></a></li><li class="share-tumblr"><a class="tumblr-share-button" target="_blank" href="https://www.tumblr.com/share" data-title="What Job Needs to be Done? 2 Minutes to Find Out Why" data-content="https://steveblank.com/2014/07/21/what-job-needs-to-be-done-2-minutes-to-find-out-why/" title="Share on Tumblr"data-posttype="link">Share on Tumblr</a></li><li class="share-pocket"><div class="pocket_button"><a href="https://getpocket.com/save" class="pocket-btn" data-lang="en" data-save-url="https://steveblank.com/2014/07/21/what-job-needs-to-be-done-2-minutes-to-find-out-why/" data-pocket-count="horizontal" >Pocket</a></div></li><li class="share-end"></li></ul></div></div></div><div class='sharedaddy sd-block sd-like jetpack-likes-widget-wrapper jetpack-likes-widget-unloaded' id='like-post-wrapper-6599589-17141-67b34a0dc566b' data-src='https://widgets.wp.com/likes/?ver=14.4-a.3#blog_id=6599589&post_id=17141&origin=steveblank.com&obj_id=6599589-17141-67b34a0dc566b&n=1' data-name='like-post-frame-6599589-17141-67b34a0dc566b' data-title='Like or Reblog'><h3 class="sd-title">Like this:</h3><div class='likes-widget-placeholder post-likes-widget-placeholder' style='height: 55px;'><span class='button'><span>Like</span></span> <span class="loading">Loading...</span></div><span class='sd-text-color'></span><a class='sd-link-color'></a></div> <p class="postinfo"> Filed under: <a href="https://steveblank.com/category/2-minute-lessons/" rel="category tag">2 Minute Lessons</a>, <a href="https://steveblank.com/category/customer-development/" rel="category tag">Customer Development</a> | <a href="https://steveblank.com/2014/07/21/what-job-needs-to-be-done-2-minutes-to-find-out-why/#comments">1 Comment »</a> </p> </div> </div> <div class="post-17064 post type-post status-publish format-standard hentry category-2-minute-lessons category-customer-development" id="post-17064"> <h2><a href="https://steveblank.com/2014/07/10/how-big-is-it-really-2-minutes-to-find-out-why/" rel="bookmark">How Big Is It Really? 2 Minutes to Find Out Why</a></h2> <div class="postinfo"> Posted on <span class="postdate">July 10, 2014</span> by steve blank </div> <div class="entry"> <div id="v-ZwyHHGkS-1" class="video-player"><iframe title='VideoPress Video Player' aria-label='VideoPress Video Player' width='468' height='262' src='https://videopress.com/embed/ZwyHHGkS?hd=1&cover=1&loop=0&autoPlay=0&permalink=1&muted=0&controls=1&playsinline=0&useAverageColor=0&preloadContent=metadata' frameborder='0' allowfullscreen data-resize-to-parent="true" allow='clipboard-write'></iframe><script src='https://s0.wp.com/wp-content/plugins/video/assets/js/next/videopress-iframe.js'></script></div> <p>If you can’t see the video click <a href="https://steveblank.com/wp-content/uploads/2014/07/how-big-is-it-really_.m4v" target="_blank">here</a></p> <p>Subscribe for more videos than you can ever watch <a href="https://www.youtube.com/channel/UCxXVboZJ-73L5L7RrBjY9Qg" target="_blank">here</a></p> <div class="sharedaddy sd-sharing-enabled"><div class="robots-nocontent sd-block sd-social sd-social-official sd-sharing"><h3 class="sd-title">Share this:</h3><div class="sd-content"><ul><li class="share-print"><a rel="nofollow noopener noreferrer" data-shared="" class="share-print sd-button" href="https://steveblank.com/2014/07/10/how-big-is-it-really-2-minutes-to-find-out-why/" target="_blank" title="Click to print" ><span>Print</span></a></li><li class="share-email"><a rel="nofollow noopener noreferrer" data-shared="" class="share-email sd-button" href="mailto:?subject=%5BShared%20Post%5D%20How%20Big%20Is%20It%20Really%3F%20%202%20Minutes%20to%20Find%20Out%20Why&body=https%3A%2F%2Fsteveblank.com%2F2014%2F07%2F10%2Fhow-big-is-it-really-2-minutes-to-find-out-why%2F&share=email" target="_blank" title="Click to email a link to a friend" data-email-share-error-title="Do you have email set up?" data-email-share-error-text="If you're having problems sharing via email, you might not have email set up for your browser. You may need to create a new email yourself." data-email-share-nonce="8c812b2197" data-email-share-track-url="https://steveblank.com/2014/07/10/how-big-is-it-really-2-minutes-to-find-out-why/?share=email"><span>Email</span></a></li><li class="share-facebook"><div class="fb-share-button" data-href="https://steveblank.com/2014/07/10/how-big-is-it-really-2-minutes-to-find-out-why/" data-layout="button_count"></div></li><li class="share-twitter"><a href="https://twitter.com/share" class="twitter-share-button" data-url="https://steveblank.com/2014/07/10/how-big-is-it-really-2-minutes-to-find-out-why/" data-text="How Big Is It Really? 2 Minutes to Find Out Why" >Tweet</a></li><li class="share-linkedin"><div class="linkedin_button"><script type="in/share" data-url="https://steveblank.com/2014/07/10/how-big-is-it-really-2-minutes-to-find-out-why/" data-counter="right"></script></div></li><li class="share-reddit"><a rel="nofollow noopener noreferrer" data-shared="" class="share-reddit sd-button" href="https://steveblank.com/2014/07/10/how-big-is-it-really-2-minutes-to-find-out-why/?share=reddit" target="_blank" title="Click to share on Reddit" ><span>Reddit</span></a></li><li class="share-jetpack-whatsapp"><a rel="nofollow noopener noreferrer" data-shared="" class="share-jetpack-whatsapp sd-button" href="https://steveblank.com/2014/07/10/how-big-is-it-really-2-minutes-to-find-out-why/?share=jetpack-whatsapp" target="_blank" title="Click to share on WhatsApp" ><span>WhatsApp</span></a></li><li class="share-pinterest"><div class="pinterest_button"><a href="https://www.pinterest.com/pin/create/button/?url=https%3A%2F%2Fsteveblank.com%2F2014%2F07%2F10%2Fhow-big-is-it-really-2-minutes-to-find-out-why%2F&media=https%3A%2F%2Fs0.wp.com%2Fi%2Fwebclip.png&description=How%20Big%20Is%20It%20Really%3F%20%202%20Minutes%20to%20Find%20Out%20Why" data-pin-do="buttonPin" data-pin-config="beside"><img data-recalc-dims="1" src="https://i0.wp.com/assets.pinterest.com/images/pidgets/pinit_fg_en_rect_gray_20.png?w=468" /></a></div></li><li class="share-telegram"><a rel="nofollow noopener noreferrer" data-shared="" class="share-telegram sd-button" href="https://steveblank.com/2014/07/10/how-big-is-it-really-2-minutes-to-find-out-why/?share=telegram" target="_blank" title="Click to share on Telegram" ><span>Telegram</span></a></li><li class="share-tumblr"><a class="tumblr-share-button" target="_blank" href="https://www.tumblr.com/share" data-title="How Big Is It Really? 2 Minutes to Find Out Why" data-content="https://steveblank.com/2014/07/10/how-big-is-it-really-2-minutes-to-find-out-why/" title="Share on Tumblr"data-posttype="link">Share on Tumblr</a></li><li class="share-pocket"><div class="pocket_button"><a href="https://getpocket.com/save" class="pocket-btn" data-lang="en" data-save-url="https://steveblank.com/2014/07/10/how-big-is-it-really-2-minutes-to-find-out-why/" data-pocket-count="horizontal" >Pocket</a></div></li><li class="share-end"></li></ul></div></div></div><div class='sharedaddy sd-block sd-like jetpack-likes-widget-wrapper jetpack-likes-widget-unloaded' id='like-post-wrapper-6599589-17064-67b34a0dc70fb' data-src='https://widgets.wp.com/likes/?ver=14.4-a.3#blog_id=6599589&post_id=17064&origin=steveblank.com&obj_id=6599589-17064-67b34a0dc70fb&n=1' data-name='like-post-frame-6599589-17064-67b34a0dc70fb' data-title='Like or Reblog'><h3 class="sd-title">Like this:</h3><div class='likes-widget-placeholder post-likes-widget-placeholder' style='height: 55px;'><span class='button'><span>Like</span></span> <span class="loading">Loading...</span></div><span class='sd-text-color'></span><a class='sd-link-color'></a></div> <p class="postinfo"> Filed under: <a href="https://steveblank.com/category/2-minute-lessons/" rel="category tag">2 Minute Lessons</a>, <a href="https://steveblank.com/category/customer-development/" rel="category tag">Customer Development</a> | <a href="https://steveblank.com/2014/07/10/how-big-is-it-really-2-minutes-to-find-out-why/#comments">1 Comment »</a> </p> </div> </div> <div class="browse"><a href="https://steveblank.com/category/2-minute-lessons/page/2/" >Next Page »</a></div> </div> </div></div> <div class="sidebar"> <ul> <li><h2>Calendar</h2> <ul> <li><table id="wp-calendar" class="wp-calendar-table"> <caption>February 2025</caption> <thead> <tr> <th scope="col" title="Monday">M</th> <th scope="col" title="Tuesday">T</th> <th scope="col" title="Wednesday">W</th> <th scope="col" title="Thursday">T</th> <th scope="col" title="Friday">F</th> <th scope="col" title="Saturday">S</th> <th scope="col" title="Sunday">S</th> </tr> </thead> <tbody> <tr> <td colspan="5" class="pad"> </td><td>1</td><td>2</td> </tr> <tr> <td>3</td><td>4</td><td>5</td><td>6</td><td>7</td><td>8</td><td>9</td> </tr> <tr> <td>10</td><td>11</td><td>12</td><td>13</td><td>14</td><td>15</td><td>16</td> </tr> <tr> <td id="today">17</td><td>18</td><td>19</td><td>20</td><td>21</td><td>22</td><td>23</td> </tr> <tr> <td>24</td><td>25</td><td>26</td><td>27</td><td>28</td> <td class="pad" colspan="2"> </td> </tr> </tbody> </table><nav aria-label="Previous and next months" class="wp-calendar-nav"> <span class="wp-calendar-nav-prev"><a href="https://steveblank.com/2024/12/">« Dec</a></span> <span class="pad"> </span> <span class="wp-calendar-nav-next"> </span> </nav></li> </ul> </li> <li id="linkcat-697967627" class="linkcat"><h2>Customer Development</h2> <ul class='xoxo blogroll'> <li><a href="http://www.slideshare.net/sblank" rel="noopener" target="_blank">Customer Development Methodology – slides</a></li> <li><a href="http://startuplessonslearned.blogspot.com/search?q=%22customer+development%22" rel="noopener" target="_blank">Eric Ries on Customer Development</a></li> <li><a href="http://www.amazon.com/Four-Steps-Epiphany-Steven-Blank/dp/0976470705" rel="noopener" title="My book about Customer Development and more" target="_blank">Four Steps to the Epiphany – the book</a></li> <li><a href="http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2048" rel="noopener" target="_blank">Stanford Entrepreneurial Leadership Talks by Steve Blank</a></li> <li><a href="http://www.slideshare.net/startuplessonslearned/lean-startup-presentation-to-maples-investments-by-steve-blank-and-eric-ries-presentation" rel="noopener" target="_blank">The Lean Startup by Eric Ries & Steve Blank – slides</a></li> </ul> </li> <li id="linkcat-697967628" class="linkcat"><h2>Secret History of Silicon Valley</h2> <ul class='xoxo blogroll'> <li><a href="http://www.slideshare.net/sblank/secret-history-of-silicon-valley-rev-4-dec-09" rel="noopener" target="_blank">The Secret History of Silicon Valley – Dec 2009 slides</a></li> <li><a href="http://www.youtube.com/watch?v=ZTC_RxWN_xo" rel="noopener" title="Recorded at the Computer History Museum Nov. 20, 2008" target="_blank">The Secret History of Silicon Valley – video</a></li> </ul> </li> </ul> </div> </div> <div id="footer"> <p><a href="https://wordpress.com/?ref=footer_custom_powered">Powered by WordPress.com</a>. WP Designer.</p> </div> </div> </div>  <script defer id="bilmur" data-customproperties="{"woo_active":"0"}" data-provider="wordpress.com" data-service="atomic" src="https://s0.wp.com/wp-content/js/bilmur.min.js?m=202508"></script> <div id="jp-carousel-loading-overlay"> <div id="jp-carousel-loading-wrapper"> <span id="jp-carousel-library-loading"> </span> </div> </div> <div class="jp-carousel-overlay" style="display: none;"> <div class="jp-carousel-container">  <div class="jp-carousel-wrap swiper-container jp-carousel-swiper-container jp-carousel-transitions" itemscope itemtype="https://schema.org/ImageGallery"> <div class="jp-carousel swiper-wrapper"></div> <div class="jp-swiper-button-prev swiper-button-prev"> <svg width="25" height="24" viewBox="0 0 25 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <mask id="maskPrev" mask-type="alpha" maskUnits="userSpaceOnUse" x="8" y="6" width="9" height="12"> <path d="M16.2072 16.59L11.6496 12L16.2072 7.41L14.8041 6L8.8335 12L14.8041 18L16.2072 16.59Z" fill="white"/> </mask> <g mask="url(#maskPrev)"> <rect x="0.579102" width="23.8823" height="24" fill="#FFFFFF"/> </g> </svg> </div> <div class="jp-swiper-button-next swiper-button-next"> <svg width="25" height="24" viewBox="0 0 25 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <mask id="maskNext" mask-type="alpha" maskUnits="userSpaceOnUse" x="8" y="6" width="8" height="12"> <path d="M8.59814 16.59L13.1557 12L8.59814 7.41L10.0012 6L15.9718 12L10.0012 18L8.59814 16.59Z" fill="white"/> </mask> <g mask="url(#maskNext)"> <rect x="0.34375" width="23.8822" height="24" fill="#FFFFFF"/> </g> </svg> </div> </div>  <div class="jp-carousel-close-hint"> <svg width="25" height="24" viewBox="0 0 25 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <mask id="maskClose" mask-type="alpha" maskUnits="userSpaceOnUse" x="5" y="5" width="15" height="14"> <path d="M19.3166 6.41L17.9135 5L12.3509 10.59L6.78834 5L5.38525 6.41L10.9478 12L5.38525 17.59L6.78834 19L12.3509 13.41L17.9135 19L19.3166 17.59L13.754 12L19.3166 6.41Z" fill="white"/> </mask> <g mask="url(#maskClose)"> <rect x="0.409668" width="23.8823" height="24" fill="#FFFFFF"/> </g> </svg> </div>  <div class="jp-carousel-info"> <div class="jp-carousel-info-footer"> <div class="jp-carousel-pagination-container"> <div class="jp-swiper-pagination swiper-pagination"></div> <div class="jp-carousel-pagination"></div> </div> <div class="jp-carousel-photo-title-container"> <h2 class="jp-carousel-photo-caption"></h2> </div> <div class="jp-carousel-photo-icons-container"> <a href="#" class="jp-carousel-icon-btn jp-carousel-icon-info" aria-label="Toggle photo metadata visibility"> <span class="jp-carousel-icon"> <svg width="25" height="24" viewBox="0 0 25 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <mask id="maskInfo" mask-type="alpha" maskUnits="userSpaceOnUse" x="2" y="2" width="21" height="20"> <path fill-rule="evenodd" clip-rule="evenodd" d="M12.7537 2C7.26076 2 2.80273 6.48 2.80273 12C2.80273 17.52 7.26076 22 12.7537 22C18.2466 22 22.7046 17.52 22.7046 12C22.7046 6.48 18.2466 2 12.7537 2ZM11.7586 7V9H13.7488V7H11.7586ZM11.7586 11V17H13.7488V11H11.7586ZM4.79292 12C4.79292 16.41 8.36531 20 12.7537 20C17.142 20 20.7144 16.41 20.7144 12C20.7144 7.59 17.142 4 12.7537 4C8.36531 4 4.79292 7.59 4.79292 12Z" fill="white"/> </mask> <g mask="url(#maskInfo)"> <rect x="0.8125" width="23.8823" height="24" fill="#FFFFFF"/> </g> </svg> </span> </a> <a href="#" class="jp-carousel-icon-btn jp-carousel-icon-comments" aria-label="Toggle photo comments visibility"> <span class="jp-carousel-icon"> <svg width="25" height="24" viewBox="0 0 25 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <mask id="maskComments" mask-type="alpha" maskUnits="userSpaceOnUse" x="2" y="2" width="21" height="20"> <path fill-rule="evenodd" clip-rule="evenodd" d="M4.3271 2H20.2486C21.3432 2 22.2388 2.9 22.2388 4V16C22.2388 17.1 21.3432 18 20.2486 18H6.31729L2.33691 22V4C2.33691 2.9 3.2325 2 4.3271 2ZM6.31729 16H20.2486V4H4.3271V18L6.31729 16Z" fill="white"/> </mask> <g mask="url(#maskComments)"> <rect x="0.34668" width="23.8823" height="24" fill="#FFFFFF"/> </g> </svg> <span class="jp-carousel-has-comments-indicator" aria-label="This image has comments."></span> </span> </a> </div> </div> <div class="jp-carousel-info-extra"> <div class="jp-carousel-info-content-wrapper"> <div class="jp-carousel-photo-title-container"> <h2 class="jp-carousel-photo-title"></h2> </div> <div class="jp-carousel-comments-wrapper"> <div id="jp-carousel-comments-loading"> <span>Loading Comments...</span> </div> <div class="jp-carousel-comments"></div> <div id="jp-carousel-comment-form-container"> <span id="jp-carousel-comment-form-spinner"> </span> <div id="jp-carousel-comment-post-results"></div> <form id="jp-carousel-comment-form"> <label for="jp-carousel-comment-form-comment-field" class="screen-reader-text">Write a Comment...</label> <textarea name="comment" class="jp-carousel-comment-form-field jp-carousel-comment-form-textarea" id="jp-carousel-comment-form-comment-field" placeholder="Write a Comment..." ></textarea> <div id="jp-carousel-comment-form-submit-and-info-wrapper"> <div id="jp-carousel-comment-form-commenting-as"> <fieldset> <label for="jp-carousel-comment-form-email-field">Email</label> <input type="text" name="email" class="jp-carousel-comment-form-field jp-carousel-comment-form-text-field" id="jp-carousel-comment-form-email-field" /> </fieldset> <fieldset> <label for="jp-carousel-comment-form-author-field">Name</label> <input type="text" name="author" class="jp-carousel-comment-form-field jp-carousel-comment-form-text-field" id="jp-carousel-comment-form-author-field" /> </fieldset> <fieldset> <label for="jp-carousel-comment-form-url-field">Website</label> <input type="text" name="url" class="jp-carousel-comment-form-field jp-carousel-comment-form-text-field" id="jp-carousel-comment-form-url-field" /> </fieldset> </div> <input type="submit" name="submit" class="jp-carousel-comment-form-button" id="jp-carousel-comment-form-button-submit" value="Post Comment" /> </div> </form> </div> </div> <div class="jp-carousel-image-meta"> <div class="jp-carousel-title-and-caption"> <div class="jp-carousel-photo-info"> <h3 class="jp-carousel-caption" itemprop="caption description"></h3> </div> <div class="jp-carousel-photo-description"></div> </div> <ul class="jp-carousel-image-exif" style="display: none;"></ul> <a class="jp-carousel-image-download" href="#" target="_blank" style="display: none;"> <svg width="25" height="24" viewBox="0 0 25 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <mask id="mask0" mask-type="alpha" maskUnits="userSpaceOnUse" x="3" y="3" width="19" height="18"> <path fill-rule="evenodd" clip-rule="evenodd" d="M5.84615 5V19H19.7775V12H21.7677V19C21.7677 20.1 20.8721 21 19.7775 21H5.84615C4.74159 21 3.85596 20.1 3.85596 19V5C3.85596 3.9 4.74159 3 5.84615 3H12.8118V5H5.84615ZM14.802 5V3H21.7677V10H19.7775V6.41L9.99569 16.24L8.59261 14.83L18.3744 5H14.802Z" fill="white"/> </mask> <g mask="url(#mask0)"> <rect x="0.870605" width="23.8823" height="24" fill="#FFFFFF"/> </g> </svg> <span class="jp-carousel-download-text"></span> </a> <div class="jp-carousel-image-map" style="display: none;"></div> </div> </div> </div> </div> </div> </div> <script type="text/javascript"> window.WPCOM_sharing_counts = {"https:\/\/steveblank.com\/2015\/02\/24\/market-type-and-revenue-2-minutes-to-find-out-why\/":18284,"https:\/\/steveblank.com\/2015\/01\/13\/the-art-of-the-minimal-viable-product-2-minutes-to-find-out-why\/":18097,"https:\/\/steveblank.com\/2015\/01\/06\/there-are-4-types-of-startups\/":18083,"https:\/\/steveblank.com\/2014\/11\/13\/users-payers-and-multi-sided-markets\/":17750,"https:\/\/steveblank.com\/2014\/11\/03\/how-do-i-know-if-i-have-the-right-customers-2-minutes-to-find-out\/":17687,"https:\/\/steveblank.com\/2014\/10\/22\/how-we-used-to-give-startups-very-bad-advice-2-minutes-to-see-why\/":17575,"https:\/\/steveblank.com\/2014\/08\/07\/what-do-customers-get-from-you-2-minutes-to-find-out\/":17270,"https:\/\/steveblank.com\/2014\/07\/28\/not-all-startups-are-the-same-2-minutes-to-find-out-why\/":17174,"https:\/\/steveblank.com\/2014\/07\/21\/what-job-needs-to-be-done-2-minutes-to-find-out-why\/":17141,"https:\/\/steveblank.com\/2014\/07\/10\/how-big-is-it-really-2-minutes-to-find-out-why\/":17064}; </script> <div id="fb-root"></div> <script>(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = 'https://connect.facebook.net/en_US/sdk.js#xfbml=1&appId=249643311490&version=v2.3'; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));</script> <script> document.body.addEventListener( 'is.post-load', function() { if ( 'undefined' !== typeof FB ) { FB.XFBML.parse(); } } ); </script> <script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+'://platform.twitter.com/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');</script> <script type="text/javascript"> ( function () { var currentScript = document.currentScript; // Helper function to load an external script. function loadScript( url, cb ) { var script = document.createElement( 'script' ); var prev = currentScript || document.getElementsByTagName( 'script' )[ 0 ]; script.setAttribute( 'async', true ); script.setAttribute( 'src', url ); prev.parentNode.insertBefore( script, prev ); script.addEventListener( 'load', cb ); } function init() { loadScript( 'https://platform.linkedin.com/in.js?async=true', function () { if ( typeof IN !== 'undefined' ) { IN.init(); } } ); } if ( document.readyState === 'loading' ) { document.addEventListener( 'DOMContentLoaded', init ); } else { init(); } document.body.addEventListener( 'is.post-load', function() { if ( typeof IN !== 'undefined' ) { IN.parse(); } } ); } )(); </script> <script type="text/javascript"> ( function () { // Pinterest shared resources var s = document.createElement( 'script' ); s.type = 'text/javascript'; s.async = true; s.setAttribute( 'data-pin-hover', true ); s.src = window.location.protocol + '//assets.pinterest.com/js/pinit.js'; var x = document.getElementsByTagName( 'script' )[ 0 ]; x.parentNode.insertBefore(s, x); // if 'Pin it' button has 'counts' make container wider function init() { var shares = document.querySelectorAll( 'li.share-pinterest' ); for ( var i = 0; i < shares.length; i++ ) { var share = shares[ i ]; var countElement = share.querySelector( 'a span' ); if (countElement) { var countComputedStyle = window.getComputedStyle(countElement); if ( countComputedStyle.display === 'block' ) { var countWidth = parseInt( countComputedStyle.width, 10 ); share.style.marginRight = countWidth + 11 + 'px'; } } } } if ( document.readyState !== 'complete' ) { document.addEventListener( 'load', init ); } else { init(); } } )(); </script> <script id="tumblr-js" type="text/javascript" src="https://assets.tumblr.com/share-button.js"></script> <script> ( function () { var currentScript = document.currentScript; // Don't use Pocket's default JS as it we need to force init new Pocket share buttons loaded via JS. function jetpack_sharing_pocket_init() { var script = document.createElement( 'script' ); var prev = currentScript || document.getElementsByTagName( 'script' )[ 0 ]; script.setAttribute( 'async', true ); script.setAttribute( 'src', 'https://widgets.getpocket.com/v1/j/btn.js?v=1' ); prev.parentNode.insertBefore( script, prev ); } if ( document.readyState === 'loading' ) { document.addEventListener( 'DOMContentLoaded', jetpack_sharing_pocket_init ); } else { jetpack_sharing_pocket_init(); } document.body.addEventListener( 'is.post-load', jetpack_sharing_pocket_init ); } )(); </script> <script type="text/javascript" id="custom-content-types-data-js-before"> /* <![CDATA[ */ var CUSTOM_CONTENT_TYPE__INITIAL_STATE; typeof CUSTOM_CONTENT_TYPE__INITIAL_STATE === "object" || (CUSTOM_CONTENT_TYPE__INITIAL_STATE = JSON.parse(decodeURIComponent("%7B%22active%22%3Atrue%2C%22over_ride%22%3Afalse%7D"))); /* ]]> */ </script> <script type="text/javascript" id="jetpack-carousel-js-extra"> /* <![CDATA[ */ var jetpackSwiperLibraryPath = {"url":"https:\/\/steveblank.com\/wp-content\/plugins\/jetpack\/_inc\/build\/carousel\/swiper-bundle.min.js"}; var jetpackCarouselStrings = {"widths":[370,700,1000,1200,1400,2000],"is_logged_in":"","lang":"en","ajaxurl":"https:\/\/steveblank.com\/wp-admin\/admin-ajax.php","nonce":"9e557672c0","display_exif":"1","display_comments":"1","single_image_gallery":"1","single_image_gallery_media_file":"","background_color":"black","comment":"Comment","post_comment":"Post Comment","write_comment":"Write a Comment...","loading_comments":"Loading Comments...","image_label":"Open image in full-screen.","download_original":"View full size <span class=\"photo-size\">{0}<span class=\"photo-size-times\">\u00d7<\/span>{1}<\/span>","no_comment_text":"Please be sure to submit some text with your comment.","no_comment_email":"Please provide an email address to comment.","no_comment_author":"Please provide your name to comment.","comment_post_error":"Sorry, but there was an error posting your comment. Please try again later.","comment_approved":"Your comment was approved.","comment_unapproved":"Your comment is in moderation.","camera":"Camera","aperture":"Aperture","shutter_speed":"Shutter Speed","focal_length":"Focal Length","copyright":"Copyright","comment_registration":"0","require_name_email":"0","login_url":"https:\/\/steveblank.com\/wp-login.php?redirect_to=https%3A%2F%2Fsteveblank.com%2F2015%2F02%2F24%2Fmarket-type-and-revenue-2-minutes-to-find-out-why%2F","blog_id":"1","meta_data":["camera","aperture","shutter_speed","focal_length","copyright"]}; /* ]]> */ </script> <script type='text/javascript' src='https://steveblank.com/_static/??-eJyVzEEOgzAMBMAPNViIFtpD1aegNLGowZhAYiF+Dwe4VnDcXe3MwbhBEkqCwNqQRGgxBes6qEkcfJXYg7PToBH52MxRZD1J1sbbfIpJxOhNY5lxWv6layxThxFGRcWfFb8B+//Tv/OquBeP5ysvVyM2V4w='></script> <script type="text/javascript" src="https://stats.wp.com/e-202508.js" id="jetpack-stats-js" data-wp-strategy="defer"></script> <script type="text/javascript" id="jetpack-stats-js-after"> /* <![CDATA[ */ _stq = window._stq || []; _stq.push([ "view", JSON.parse("{\"v\":\"ext\",\"blog\":\"6599589\",\"post\":\"0\",\"tz\":\"-8\",\"srv\":\"steveblank.com\",\"hp\":\"atomic\",\"ac\":\"2\",\"amp\":\"0\",\"j\":\"1:14.4-a.3\"}") ]); _stq.push([ "clickTrackerInit", "6599589", "0" ]); /* ]]> */ </script> <script type="text/javascript" src="https://steveblank.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script type='text/javascript' src='https://steveblank.com/_static/??wp-includes/js/jquery/jquery-migrate.min.js,wp-includes/js/swfobject.js?m=1686289764'></script> <script type="text/javascript" src="https://v0.wordpress.com/js/videopress.js?ver=1.09" id="videopress-js"></script> <script type="text/javascript" id="media-video-jwt-bridge-js-extra"> /* <![CDATA[ */ var videopressAjax = {"ajaxUrl":"https:\/\/steveblank.com\/wp-admin\/admin-ajax.php","bridgeUrl":"https:\/\/steveblank.com\/wp-content\/plugins\/jetpack\/jetpack_vendor\/automattic\/jetpack-videopress\/src\/..\/build\/lib\/token-bridge.js","post_id":"17270"}; var videopressAjax = {"ajaxUrl":"https:\/\/steveblank.com\/wp-admin\/admin-ajax.php","bridgeUrl":"https:\/\/steveblank.com\/wp-content\/plugins\/jetpack\/jetpack_vendor\/automattic\/jetpack-videopress\/src\/..\/build\/lib\/token-bridge.js","post_id":"17174"}; var videopressAjax = {"ajaxUrl":"https:\/\/steveblank.com\/wp-admin\/admin-ajax.php","bridgeUrl":"https:\/\/steveblank.com\/wp-content\/plugins\/jetpack\/jetpack_vendor\/automattic\/jetpack-videopress\/src\/..\/build\/lib\/token-bridge.js","post_id":"17141"}; var videopressAjax = {"ajaxUrl":"https:\/\/steveblank.com\/wp-admin\/admin-ajax.php","bridgeUrl":"https:\/\/steveblank.com\/wp-content\/plugins\/jetpack\/jetpack_vendor\/automattic\/jetpack-videopress\/src\/..\/build\/lib\/token-bridge.js","post_id":"17064"}; /* ]]> */ </script> <script type="text/javascript" src="https://steveblank.com/wp-content/plugins/jetpack/jetpack_vendor/automattic/jetpack-videopress/src/../build/lib/token-bridge.js?ver=0.25.11" id="media-video-jwt-bridge-js"></script> <script type="text/javascript" id="sharing-js-js-extra"> /* <![CDATA[ */ var sharing_js_options = {"lang":"en","counts":"1","is_stats_active":"1"}; /* ]]> */ </script> <script type="text/javascript" src="https://steveblank.com/wp-content/plugins/jetpack/_inc/build/sharedaddy/sharing.min.js?ver=14.4-a.3" id="sharing-js-js"></script> <script type="text/javascript" id="sharing-js-js-after"> /* <![CDATA[ */ var windowOpen; ( function () { function matches( el, sel ) { return !! ( el.matches && el.matches( sel ) || el.msMatchesSelector && el.msMatchesSelector( sel ) ); } document.body.addEventListener( 'click', function ( event ) { if ( ! event.target ) { return; } var el; if ( matches( event.target, 'a.share-facebook' ) ) { el = event.target; } else if ( event.target.parentNode && matches( event.target.parentNode, 'a.share-facebook' ) ) { el = event.target.parentNode; } if ( el ) { event.preventDefault(); // If there's another sharing window open, close it. if ( typeof windowOpen !== 'undefined' ) { windowOpen.close(); } windowOpen = window.open( el.getAttribute( 'href' ), 'wpcomfacebook', 'menubar=1,resizable=1,width=600,height=400' ); return false; } } ); } )(); var windowOpen; ( function () { function matches( el, sel ) { return !! ( el.matches && el.matches( sel ) || el.msMatchesSelector && el.msMatchesSelector( sel ) ); } document.body.addEventListener( 'click', function ( event ) { if ( ! event.target ) { return; } var el; if ( matches( event.target, 'a.share-telegram' ) ) { el = event.target; } else if ( event.target.parentNode && matches( event.target.parentNode, 'a.share-telegram' ) ) { el = event.target.parentNode; } if ( el ) { event.preventDefault(); // If there's another sharing window open, close it. if ( typeof windowOpen !== 'undefined' ) { windowOpen.close(); } windowOpen = window.open( el.getAttribute( 'href' ), 'wpcomtelegram', 'menubar=1,resizable=1,width=450,height=450' ); return false; } } ); } )(); /* ]]> */ </script> <iframe src='https://widgets.wp.com/likes/master.html?ver=20250217#ver=20250217&n=1' scrolling='no' id='likes-master' name='likes-master' style='display:none;'></iframe> <div id='likes-other-gravatars' class='wpl-new-layout' role="dialog" aria-hidden="true" tabindex="-1"><div class="likes-text"><span>%d</span></div><ul class="wpl-avatars sd-like-gravatars"></ul></div> </body> </html>