Government communications | Department of the Premier and Cabinet

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class="sr-only">Resources Menu</span></button> <ul class="top-nav__lvl4"> <li class="normal"> <a href="https://www.dpc.sa.gov.au/responsibilities/community-engagement/resources/better-together-fact-sheets">Better Together fact sheets</a> </li> <li class="normal"> <a href="https://www.dpc.sa.gov.au/responsibilities/community-engagement/resources/toolkits">Toolkits</a> </li> <li class="normal"> <a href="https://www.dpc.sa.gov.au/responsibilities/community-engagement/resources/build-your-engagement-skills">Build your engagement skills</a> </li> </ul> </li> <li class="normal"> <a href="https://www.dpc.sa.gov.au/responsibilities/community-engagement/contact">Contact</a> </li> </ul> </li> <li class="normal"> <a href="https://www.dpc.sa.gov.au/responsibilities/country-cabinet">Country Cabinet</a> </li> <li class="normal"> <a href="https://www.dpc.sa.gov.au/responsibilities/economic-insight-and-evaluation">Economic insight and evaluation</a> </li> <li class="current"> <a href="https://www.dpc.sa.gov.au/responsibilities/government-communications">Government communications</a> </li> <li class="normal"> <a href="https://www.dpc.sa.gov.au/responsibilities/ict-digital-cyber-security">ICT, digital and cyber security</a> <button aria-expanded="false" class="top-nav__toggle-lvl"><span class="sr-only">ICT, digital and cyber security Menu</span></button> <ul class="top-nav__lvl3"> <li class="normal"> <a href="https://www.dpc.sa.gov.au/responsibilities/ict-digital-cyber-security/about-digital-ict-and-cyber-security">About ICT, digital and cyber security</a> </li> <li class="normal"> <a href="https://www.dpc.sa.gov.au/responsibilities/ict-digital-cyber-security/ict-cyber-security-digital-strategy">ICT, Cyber Security and Digital Government Strategy</a> </li> <li class="normal"> <a href="https://www.dpc.sa.gov.au/responsibilities/ict-digital-cyber-security/policies-and-guidelines">Policies and guidelines</a> <button aria-expanded="false" 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href="https://www.dpc.sa.gov.au/responsibilities/ict-digital-cyber-security/policies-and-guidelines/exemption">Exemption</a> </li> <li class="normal"> <a href="https://www.dpc.sa.gov.au/responsibilities/ict-digital-cyber-security/policies-and-guidelines/security">Security</a> </li> <li class="normal"> <a href="https://www.dpc.sa.gov.au/responsibilities/ict-digital-cyber-security/policies-and-guidelines/technology">Technology</a> </li> <li class="normal"> <a href="https://www.dpc.sa.gov.au/responsibilities/ict-digital-cyber-security/policies-and-guidelines/website">Website</a> </li> </ul> </li> <li class="normal"> <a href="https://www.dpc.sa.gov.au/responsibilities/ict-digital-cyber-security/toolkits">Toolkits</a> <button aria-expanded="false" class="top-nav__toggle-lvl"><span class="sr-only">Toolkits Menu</span></button> <ul class="top-nav__lvl4"> <li class="normal"> <a 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</li> <li class="normal"> <a href="https://www.dpc.sa.gov.au/responsibilities/strategic-foresight">Strategic foresight</a> </li> </ul> </li> <li class="normal"> <a href="https://www.dpc.sa.gov.au/resources-and-publications">Resources and publications</a> </li> <li class="normal"> <a href="https://www.dpc.sa.gov.au/news">News</a> </li> <li class="normal"> <a href="https://www.dpc.sa.gov.au/contact">Contact</a> </li> </ul> </div> </header>  <main class="main " role="main" id="main"> <div class="banner">  <nav class="breadcrumbs"> <p id="breadcrumb__label" class="visuallyhidden">You are here:</p> <ol class="breadcrumbs__list" aria-labelledby="breadcrumb__label"> <li class="breadcrumbs__home" data-link-type="1" data-is-visible="true"><a href="https://www.dpc.sa.gov.au" aria-label="Home"><span>Home</span></a></li> <li data-link-type="1" data-is-visible="true"><a href="https://www.dpc.sa.gov.au/responsibilities">Responsibilities</a></li> <li data-link-type="1" data-is-visible="true">Government communications</li> </ol> </nav>  <h1>Government communications</h1> <hr /> </div> <div class="content-container"> <div class="sidebar ">  <nav class="leftnav"> <ul class="leftnav__level1"> <li class="normal has-children"><a href="https://www.dpc.sa.gov.au/responsibilities/arts-and-culture"><span>Arts and culture</span></a> </li> <li class="normal"><a href="https://www.dpc.sa.gov.au/responsibilities/art-conservation"><span>Art and heritage conservation</span></a> </li> <li class="normal"><a href="https://www.dpc.sa.gov.au/responsibilities/autism"><span>Autism</span></a> </li> <li class="normal has-children"><a href="https://www.dpc.sa.gov.au/responsibilities/boards-and-committees"><span>Boards and committees</span></a> </li> <li class="normal has-children"><a href="https://www.dpc.sa.gov.au/responsibilities/cabinet-and-executive-council"><span>Cabinet and executive government</span></a> </li> <li class="normal has-children"><a href="https://www.dpc.sa.gov.au/responsibilities/community-engagement"><span>Community engagement</span></a> </li> <li class="normal"><a href="https://www.dpc.sa.gov.au/responsibilities/country-cabinet"><span>Country Cabinet</span></a> </li> <li class="normal"><a href="https://www.dpc.sa.gov.au/responsibilities/economic-insight-and-evaluation"><span>Economic insight and evaluation</span></a> </li> <li class="current-nav has-children"><a href="https://www.dpc.sa.gov.au/responsibilities/government-communications"><span>Government communications</span></a> </li> <li class="normal has-children"><a href="https://www.dpc.sa.gov.au/responsibilities/ict-digital-cyber-security"><span>ICT, digital and cyber security</span></a> </li> <li class="normal has-children"><a href="https://www.dpc.sa.gov.au/responsibilities/intergovernmental-relations"><span>Intergovernmental relations</span></a> </li> <li class="normal has-children"><a href="https://www.dpc.sa.gov.au/responsibilities/information-sharing-guidelines"><span>Information Sharing Guidelines</span></a> </li> <li class="normal"><a href="https://www.dpc.sa.gov.au/responsibilities/lot-fourteen"><span>Lot Fourteen</span></a> </li> <li class="normal has-children"><a href="https://www.dpc.sa.gov.au/responsibilities/multicultural-affairs"><span>Multicultural Affairs</span></a> </li> <li class="normal has-children"><a href="https://www.dpc.sa.gov.au/responsibilities/protective-security"><span>Protective security</span></a> </li> <li class="normal has-children"><a href="https://www.dpc.sa.gov.au/responsibilities/security-emergency-and-recovery-management"><span>Security Emergency and Recovery Management</span></a> </li> <li class="normal"><a href="https://www.dpc.sa.gov.au/responsibilities/reviews"><span>Reviews</span></a> </li> <li class="normal has-children"><a href="https://www.dpc.sa.gov.au/responsibilities/state-protocols-acknowledgements"><span>State protocols and acknowledgements</span></a> </li> <li class="normal"><a href="https://www.dpc.sa.gov.au/responsibilities/strategic-foresight"><span>Strategic foresight</span></a> </li> </ul> </nav>  </div> <div id="content" class="content">     <div class="image-floats image-floats--left"> <img src="https://www.dpc.sa.gov.au/__data/assets/image/0003/49224/Government-Communications-Content.jpg" alt="" /> </div> <div id="content_container_44169_44169"> <p>The department oversees a range of policies and guidelines that help ensure the Government of South Australia effectively communicates with the community.</p><p>Alongside legislation, regulation and taxation, communication is one of the 4 main levers of policy delivery. Communications seek to understand, inform, create dialogue with, and influence the citizen, so that trust, respect and confidence are built, policy and service development is better informed, outcomes are more consistently delivered and a stronger society is built.</p><h2>Guidelines, policies and templates</h2><p>To ensure the community is effectively engaged on government policies and initiatives, all marketing communications activities must comply with relevant government guidelines, policies and approval processes.</p><p>For Communications approval process enquiries: <a href="mailto:govcommunications@sa.gov.au">govcommunications@sa.gov.au</a></p><h3>Communications and marketing</h3><p>A new Government Communications Approval Process started on Tuesday 1 November 2022. The following information has been developed to educate you on the new approval process:</p><p><a href="https://www.dpc.sa.gov.au/__data/assets/pdf_file/0010/987022/DPC0027_Marketing-Communications-Guidelines_JULY-2024-1.pdf" target="_blank">Marketing Communications Guidelines effective July 2024 (PDF, 642.3 KB)</a></p><p><a href="https://www.dpc.sa.gov.au/__data/assets/pdf_file/0011/987050/Gov-Communications_Quick-Reference-Guide_Feb-2024.pdf" target="_blank">Quick Reference Guide - Government Communications Approval Process  (PDF, 46.4 KB)</a></p><p><a href="https://www.dpc.sa.gov.au/__data/assets/pdf_file/0006/987027/Gov-Communications_GCAC-FAQ_Feb-2024.pdf" target="_blank">Frequently Asked Questions - Government Communications Approval Process (PDF, 36.4 KB)</a></p><p><a href="https://www.dpc.sa.gov.au/__data/assets/pdf_file/0010/970579/PC005-Whole-of-Government-Communications-and-Branding.pdf" target="_blank">PC 005: Whole of government communications, branding and advertising  (PDF, 230.9 KB)</a></p><p><a href="https://www.dpc.sa.gov.au/__data/assets/pdf_file/0011/1056746/Recruitment-Advertising-Policy-and-Guidelines_July2024_F.pdf" target="_blank">Recruitment Advertising Policy and Guidelines (PDF, 1.4 MB)</a></p><p><a href="https://www.dpc.sa.gov.au/responsibilities/government-communications/documents/Detailed-Communications-Strategy-Template.docx">Detailed Communications Strategy template (DOCX, 158.9 KB)</a></p><p><a href="https://www.dpc.sa.gov.au/__data/assets/word_doc/0008/31967/Campaign-Evaluation-Report-Template.docx">Campaign Evaluation Report template new (DOCX, 214.7 KB)</a></p><p><a href="https://www.dpc.sa.gov.au/__data/assets/word_doc/0005/31973/Social-Media-Strategy-template-new.docx">Social Media Strategy template new (DOCX, 154.6 KB)</a></p><h3>Government Communications Advisory Committee 2025 sitting dates</h3><table border="1" style="width: 100%;" id="table50285"><thead><tr><th id="table50285r1c1">GCAC sitting dates</th><th id="table50285r1c2">Submission to be lodged on or before</th></tr></thead><tbody><tr><td headers="table50285r1c1"><p>Friday 7 February</p></td><td headers="table50285r1c2"><p>Monday 27 January</p></td></tr><tr><td headers="table50285r1c1"><p>Friday 21 February</p></td><td headers="table50285r1c2"><p>Monday 10 February</p></td></tr><tr><td headers="table50285r1c1"><p>Friday 7 March</p></td><td headers="table50285r1c2"><p>Monday 24 February</p></td></tr><tr><td headers="table50285r1c1"><p>Friday 21 March</p></td><td headers="table50285r1c2"><p>Monday 10 March</p></td></tr><tr><td headers="table50285r1c1"><p>Friday 4 April</p></td><td headers="table50285r1c2"><p>Monday 24 March</p></td></tr><tr><td headers="table50285r1c1"><p>Friday 11 April</p></td><td headers="table50285r1c2"><p>Monday 31 March</p></td></tr><tr><td headers="table50285r1c1"><p>Friday 2 May</p></td><td headers="table50285r1c2"><p>Monday 21 April</p></td></tr><tr><td headers="table50285r1c1"><p>Friday 16 May</p></td><td headers="table50285r1c2"><p>Monday 5 May</p></td></tr><tr><td headers="table50285r1c1"><p>Friday 30 May</p></td><td headers="table50285r1c2"><p>Monday 19 May</p></td></tr><tr><td headers="table50285r1c1"><p>Friday 13 June</p></td><td headers="table50285r1c2"><p>Monday 2 June</p></td></tr><tr><td headers="table50285r1c1"><p>Friday 27 June</p></td><td headers="table50285r1c2"><p>Monday 16 June</p></td></tr><tr><td headers="table50285r1c1"><p>Friday 11 July</p></td><td headers="table50285r1c2"><p>Monday 30 June</p></td></tr><tr><td headers="table50285r1c1"><p>Friday 25 July</p></td><td headers="table50285r1c2"><p>Monday 14 July</p></td></tr><tr><td headers="table50285r1c1"><p>Friday 8 August</p></td><td headers="table50285r1c2"><p>Monday 28 July</p></td></tr><tr><td headers="table50285r1c1"><p>Friday 22 August</p></td><td headers="table50285r1c2"><p>Monday 11 August</p></td></tr><tr><td headers="table50285r1c1"><p>Friday 5 September</p></td><td headers="table50285r1c2"><p>Monday 25 August</p></td></tr><tr><td headers="table50285r1c1"><p>Friday 19 September</p></td><td headers="table50285r1c2"><p>Monday 8 September</p></td></tr><tr><td headers="table50285r1c1"><p>Friday 3 October</p></td><td headers="table50285r1c2"><p>Monday 22 September</p></td></tr><tr><td headers="table50285r1c1"><p>Friday 17 October</p></td><td headers="table50285r1c2"><p>Monday 6 October</p></td></tr><tr><td headers="table50285r1c1"><p>Friday 31 October</p></td><td headers="table50285r1c2"><p>Monday 20 October</p></td></tr><tr><td headers="table50285r1c1"><p>Friday 14 November</p></td><td headers="table50285r1c2"><p>Monday 3 November</p></td></tr><tr><td headers="table50285r1c1"><p>Friday 28 November</p></td><td headers="table50285r1c2"><p>Monday 17 November</p></td></tr><tr><td headers="table50285r1c1"><p>Friday 12 December<br /><strong>(Last sitting of the year)</strong></p></td><td headers="table50285r1c2"><p>Monday 1 December</p></td></tr></tbody></table><p><a href="https://www.dpc.sa.gov.au/__data/assets/pdf_file/0006/1090077/GCAC-Sitting-Calendar-2025.pdf" target="_blank">Government Communications Advisory Committee 2025 sitting dates (PDF, 118.8 KB)</a></p><p>GCAC dates are subject to change and will remain up to date on the DPC website.</p><h2>Media Monitoring contract</h2><p>Following a government decision in August 2021, and an extensive consultation and procurement process, the Government of South Australia entered into a whole of government contract for media monitoring services with the provider Streem, in November 2021. Agencies across government commenced onboarding to the service in January 2022.</p><p>The contract, which is centrally-coordinated by the Department of the Premier and Cabinet, allows for any government agencies that require media monitoring to gain access to the service, with their financial contribution determined based on the model approved by government.</p><p>The modern and easy-to-use Streem platform provides agencies with access to a wide range of media monitoring features and tools as part of the base contract, with many additional or bespoke requirements able to be accommodated on request.</p><p>This whole of government contract model delivers the strategic use of external media monitoring services with a focus on quality and effective service delivery.</p><p>Please see the below links for details regarding the features included in the Streem contract, and also answers to questions agencies may have regarding the service.</p><p>For further information or any details not covered below, please contact <a href="mailto:dpcmediaunit@sa.gov.au">dpcmediaunit@sa.gov.au</a></p><p>This <a href="https://sagov.sharepoint.com/sites/DPC_extranet-comms/SitePages/Streem-media-monitoring-service.aspx" target="_blank">questions and answers</a> page is available to SA Government agencies only and contains answers to questions they may have regarding the contract. If you work for an SA Government entity and are unable to access the Questions and Answers page, please contact <a href="mailto:dpcmediaunit@sa.gov.au">dpcmediaunit@sa.gov.au</a></p><h2>Media Panel Resources</h2><p>The Government of South Australia has a new Master Media Scheme effective from 1 July 2023. Wavemaker and Carat (known as the Media Panel) are the media agencies appointed to the Scheme.</p><p>For Master Media enquiries: <a href="mailto:govcommunications@sa.gov.au">govcommunications@sa.gov.au</a></p><p>Templates for briefing the Media Panel, secondary procurement and Media Panel Rules of Engagement are found below:</p><p><a href="https://www.dpc.sa.gov.au/__data/assets/pdf_file/0010/970579/PC005-Whole-of-Government-Communications-and-Branding.pdf" target="_blank">PC 005: Whole of government communications, branding and advertising  (PDF, 230.9 KB)</a></p><p>This DPC Circular has been updated in line with the requirements for the new Master Media Scheme.</p><p><a href="https://www.dpc.sa.gov.au/__data/assets/pdf_file/0004/64462/Media-Panel-Rules-of-Engagement_May-2024.pdf" target="_blank">Master Media Scheme: Media Panel Rules of Engagement (PDF, 592.7 KB)</a></p><p>This document outlines the operating rules of the Media Panel, secondary procurement processes and provides media agency contact details.</p><p><a href="https://www.dpc.sa.gov.au/__data/assets/word_doc/0019/67033/Media-Brief-Request-for-Quote.docx">Media Brief Request for Quote (DOCX, 303.6 KB)</a></p><p>This is a mandatory template required to be completed to brief agencies on the Media Panel.</p><p><a href="https://www.dpc.sa.gov.au/__data/assets/pdf_file/0007/97369/Master-Media-Scheme-for-Government-Advertising.pdf">Master Media Scheme Guide to Functional Advertising (PDF, 60.8 KB)</a></p><p>This document provides information on Functional Advertising and the booking portal WM Online.</p><p><a href="https://www.dpc.sa.gov.au/__data/assets/word_doc/0003/993117/DPC0020_MMS-Simple-Purchase-Recommendation_Mar2024_F.docx">Media Panel Secondary Procurement Simple Purchase Recommendation (DOCX, 236.3 KB)</a></p><p>This template can be used for procurements, under the Master Media Scheme valued greater than $55,000 inc GST, to assist with evaluating Media Panel proposals and seek approval of the outcome, prior to appointing a Media Agency.</p><p><a href="https://www.dpc.sa.gov.au/responsibilities/government-communications/documents/Media-Panel-Secondary-Procurement-Customer-Order.docx">Media Panel Secondary Procurement Customer Order (DOCX, 184.5 KB)</a></p><p>This template for a Customer Order can be used to accept the quote and confirm deliverables with the appointed Media Agency.</p><h2><strong>Branding </strong></h2><p><a href="https://www.dpc.sa.gov.au/__data/assets/pdf_file/0014/32072/GOSA-branding-guidelines.pdf">Government of South Australia (GOSA) Branding Guidelines (PDF, 1.9 MB)</a></p><p><a href="https://www.dpc.sa.gov.au/__data/assets/pdf_file/0010/970579/PC005-Whole-of-Government-Communications-and-Branding.pdf" target="_blank">PC 005: Whole of government communications, branding and advertising (PDF, 230.9 KB)</a></p><p><a href="https://www.dpc.sa.gov.au/__data/assets/pdf_file/0010/31969/Branding-guidelines-FAQs.pdf">FAQs on Common Branding (PDF, 211.8 KB)</a></p><p><a href="https://www.dpc.sa.gov.au/__data/assets/pdf_file/0007/31966/State-Brand-Policy.pdf">State Brand Policy (PDF, 633.6 KB)</a></p><p>Visit the Department for Trade and Investment to <a href="https://dti.sa.gov.au/state-brand" target="_blank">download the South Australia - State Brand Guidelines</a></p><p>For access to GOSA logos and artwork, please see your Director of Communications.</p><h2>Professional development opportunities for government</h2><p>As a direct benefit of the Master Media Scheme, complimentary professional development sessions have been developed by the Media Panel, in conjunction with DPC Communications. Sessions are open only to government marketing, communications, engagement and recruitment staff.</p><p>Upcoming sessions and links to registrations can be viewed in the <a href="https://www.dpc.sa.gov.au/responsibilities/government-communications/government-marketing-communications-professional-development-calendar">Professional Development Calendar</a>.</p><h2><strong>Government marketing communications expenditure</strong></h2><p>Refer to <a href="https://www.dpc.sa.gov.au/about-the-department/accountability/government-marketing-advertising-expenditure">Whole of Government Marketing Communications Expenditure</a>.</p><p><strong> </strong></p><h2><strong>Contact</strong></h2><p>Contact the department for matters relating to Government of South Australia communications, marketing and branding.</p><h3 id="comms-email">Email</h3><p>General: <a href="mailto:govcommunications@sa.gov.au">govcommunications@sa.gov.au</a></p><p>Departmental media enquiries: <a title="mailto:DPCMediaUnit@sa.gov.au" data-interception="on" data-cke-saved-href="mailto:DPCMediaUnit@sa.gov.au" href="mailto:DPCMediaUnit@sa.gov.au">DPCMediaUnit@sa.gov.au</a></p><h3>Phone</h3><p>Departmental media enquiries: 0407 743 068</p><p>If you are deaf, or have a hearing or speech impairment, please contact us through:</p><ul><li>National Relay Service (Speak and Listen) call 1300 555 727</li><li>National Relay Service (TTY users) call 133 677</li><li>Internet Relay users can connect to the <a href="https://www.infrastructure.gov.au/media-communications-arts/phone/services-people-disability/accesshub/national-relay-service">National Relay Service</a>.</li></ul><p>If English is not your <a href="https://www.dpc.sa.gov.au/contact/other-languages">preferred language</a>, please contact the Interpreting and Translating Centre on 1800 280 203 and ask to speak with the Department of the Premier and Cabinet. 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