CINXE.COM

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We approach market access questions with decades of experience, cross-functional expertise and unparalleled stakeholder insight.</p> <h2 class="has-text-align-center has-orange-color has-text-color margin">A unique approach to navigating value assessments with a single partner </h2> <p class="container">Syneos Health<sup>®</sup> Value & Access can simplify the complex landscape with a team purpose-built to ensure that all aspects of value demonstration aren’t just interconnected – they’re orchestrated to be optimized.</p> <h2 class="has-text-align-center has-orange-color has-text-color margin">Optimizing value at every stage of your product’s lifecycle</h2> <div style="height:14px" aria-hidden="true" class="wp-block-spacer"></div> <hr class="wp-block-separator"/> <div class="wp-block-columns container margin-top margin-bottom"> <div class="wp-block-column"> <figure class="wp-block-image size-full"><img src="https://ecdn.syneoshealth.com/s3fs-public/inline-images/value_and_access_chart_04-23-19%5B10%5D.png" alt="" class="wp-image-161" data-entity-type="file" data-entity-uuid="452e4f5f-b6ad-4282-914a-50c053762264" data-image-style="original"/></figure> </div> </div> <hr class="wp-block-separator"/> <div class="wp-block-columns has-luminous-vivid-orange-to-vivid-red-gradient-background has-background container margin-top margin-bottom rounded shadow"> <div class="wp-block-column"> <div class="wp-block-columns container"> <div class="wp-block-column is-vertically-aligned-center"> <h3 class="has-text-align-center"><span class="has-inline-color has-light-gray-3-color">Connect with us to learn more.</span></h3> </div> <div class="wp-block-column" style="flex-basis:20px"></div> <div class="wp-block-column is-vertically-aligned-center" style="flex-basis:250px"> <div class="wp-block-buttons is-content-justification-center"> <div class="wp-block-button is-style-secondary btn-arrow form-anchor"><a class="wp-block-button__link">Get in Touch</a></div> </div> </div> </div> </div> </div> <div class="wp-block-sh-card-image-panel btn-off container margin-top rounded shadow" data-type="sh/card-image-panel"><div><section><div class="row g-0 flex-row-reverse "> <div class="wp-block-column col-12 col-xl"> <figure class="wp-block-image size-card_image_panel_660x660_"><img src="https://syneoshealth-corp.s3.amazonaws.com/s3fs-public/styles/card_image_panel_660x660_/public/2022-07/image9977.jpg?VersionId=aAzXP7qx3gKSEVmStQ6LA8uI3WiZpELW&itok=i1Fcdg1p" alt="" class="wp-image-75" data-entity-type="file" data-entity-uuid="af94885c-c82d-485d-ada2-0f6d1a95422c" data-image-style="original" /></figure></div> <div class="wp-block-column col-12 col-xl align-items-center d-flex"> <div class="wp-block-group col-card"> <h2>Real World Evidence: </h2> <h2>Meeting your needs for data from real life</h2> <p>The well-known standards of clinical evidence development are giving way to newly emerging, continuously evolving norms of real world evidence (RWE) development to meet the varying needs of stakeholders: payers, providers, patients and health technology assessment agencies, in addition to regulatory bodies. <br /> <br />As subject matter experts and research practitioners, not just database curators or software developers, we identify the most appropriate solution to each opportunity you face. We select real world data sources and data collection technologies to fit your individual needs, rather than apply one-size-fits-all approaches driven by proprietary databases.</p> <p>Our Real World Evidence experts offer:</p> <ul><li>Real World Research Design & Feasibility</li><li>Synthetic Controls for Single-Arm Trials </li><li>Early Access Programs</li><li>Post-Marketing Safety Surveillance </li><li>Comparative Effectiveness in Real World Use Value Access & Medical</li></ul><div class="wp-block-button is-style-primary template-bt"><a class="wp-block-button__link" href="#">Discover Syneos One</a></div> <div class="wp-block-buttons"> <div class="wp-block-button is-style-primary margin-top"><a class="wp-block-button__link has-luminous-vivid-orange-to-vivid-red-gradient-background has-background" href="https://go.syneoshealth.com/l/63102/2022-05-04/4npflh/63102/1651681813hwJQdojq/Optimizing_Engagement_with_Integrated_Health_Systems_and_Organized_Cust.pdf">Optimizing Customer Engagement with Integrated Health Systems and Organized Customers</a></div> </div> </div> </div> </div></section></div></div> <div style="height:33px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-sh-card-image-panel btn-off container rounded shadow" data-type="sh/card-image-panel"><div><section><div class="row g-0"> <div class="wp-block-column col-12 col-xl"> <figure class="wp-block-image size-card_image_panel_660x660_"><img src="https://syneoshealth-corp.s3.amazonaws.com/s3fs-public/styles/card_image_panel_660x660_/public/2023-05/SH-04_038_BDO_FINAL.jpg?VersionId=ONxr3Hv_fS0pwnB72Lvz.KvMo8WNKrnm&itok=zp7uhlet" alt="" class="wp-image-318" data-entity-type="file" data-entity-uuid="fa182e81-3135-4cff-8795-979cc36f9482" data-image-style="original" /></figure></div> <div class="wp-block-column col-12 col-xl align-items-center d-flex"> <div class="wp-block-group col-card"> <h2>Value Access and Medical</h2> <p><em><strong>Mobilizing Teams to Provide Multidisciplinary Integration and Unparalleled Continuity</strong></em><br /></p> <p>Our medical and sales field solutions cover the areas that are most important to your business including value access, therapeutic strategic solutions and contact centers. The shift in expectations for field teams has changed their composition, and the new varied bench of talent includes clinical educators, medical science liaisons, as well as reimbursement and access managers. We mobilize teams to meet new commercialization demands.</p> <p>Our Value Access and Medical experts offer:</p> <ul><li>Account Management Teams</li><li>Field Reimbursement Specialists </li><li>Clinical Educators</li><li>Medical Science Liaisons</li><li>Contact Centers </li><li>Recruitment & Talent Acquisition</li></ul><div class="wp-block-button is-style-primary template-bt"><a class="wp-block-button__link" href="#">Discover Syneos One</a></div> <div class="wp-block-buttons"> <div class="wp-block-button is-style-primary margin-top"><a class="wp-block-button__link has-luminous-vivid-orange-to-vivid-red-gradient-background has-background" href="https://go.syneoshealth.com/l/63102/2021-03-10/4m4s1c/63102/1615394475Lcqq6ZNb/Oncology_Value_and_Access_Fact_Sheet.pdf">Learn more about our Oncology Value and Access capabilities</a></div> </div> </div> </div> </div></section></div></div> <div style="height:44px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-sh-card-image-panel btn-off container padding-bottom rounded shadow" data-type="sh/card-image-panel"><div><section><div class="row g-0 flex-row-reverse "> <div class="wp-block-column col-12 col-xl"> <figure class="wp-block-image size-card_image_panel_660x660_"><img src="https://syneoshealth-corp.s3.amazonaws.com/s3fs-public/styles/card_image_panel_660x660_/public/2023-05/SH-22_082_BDO_FINAL.jpg?VersionId=XOGC1VLlSDJAITqumxJdnGUZlhFZMVkE&itok=EL02Fv0A" alt="" class="wp-image-427" data-entity-type="file" data-entity-uuid="dec36047-4fbb-4d74-b4f6-ada196c232ca" data-image-style="original" /></figure></div> <div class="wp-block-column col-12 col-xl align-items-center d-flex"> <div class="wp-block-group col-card"> <h2>Payer Communications & Access Marketing</h2> <p><em><strong>Insights Fueling Effective Payer Communications and Access Marketing</strong></em><br />To resonate powerfully with your audience, the words and images of your value narrative need to be crafted meticulously. Your stories must speak to audiences on their own terms, in their language, and where appropriate must balance convincing facts with compelling emotion. For you, an agency that understands payer customers as people first—a team that can connect insights, data, and trends to motivate behavior—can produce market-changing stories.</p> <p>Our Payer Communications & Access Marketing experts offer:</p> <ul><li>Payer Marketing Communications </li><li>Pull-through </li><li>Medical Communications </li><li>Market Research </li><li>Digital & Social Media Strategy</li></ul><div style="height:36px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-button is-style-primary template-bt"><a class="wp-block-button__link" href="#">Discover Syneos One</a></div> <div class="wp-block-buttons"> <div class="wp-block-button is-style-primary"><a class="wp-block-button__link" href="/solutions/commercial-delivery/syneos-health-communications/payer-marketing">Read more about our Payer Marketing expertise</a></div> </div> <p></p> </div> </div> </div></section></div></div> <div style="height:43px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-sh-card-image-panel btn-off container rounded shadow" data-type="sh/card-image-panel"><div><section><div class="row g-0 flex-row-reverse "> <div class="wp-block-column col-12 col-xl"> <figure class="wp-block-image size-card_image_panel_660x660_"><img src="https://syneoshealth-corp.s3.amazonaws.com/s3fs-public/styles/card_image_panel_660x660_/public/2023-05/SH-31_01_087_BDO_FINAL.jpg?VersionId=D80TfjeB5pPU1VotaST6UMkYAwNDCHh0&itok=Kv5fyHfT" alt="" class="wp-image-324" data-entity-type="file" data-entity-uuid="847be523-f574-49a3-950d-a5a46e10ec7a" data-image-style="original" /></figure></div> <div class="wp-block-column col-12 col-xl align-items-center d-flex"> <div class="wp-block-group col-card"> <h2>Consulting</h2> <p><em><strong>Seasoned Industry Insiders Creating Innovative Solutions for You</strong></em><br />Market access has never been more challenging, competitive, and complex. Our team offers you a full spectrum of custom consultations and services to help you navigate commercialization, maneuver the market access landscape, and maximize access for your brand globally. Powered by our unmatched cadre of industry leaders and innovators in commercial strategy, pricing, value, <a href="/solutions/consulting/health-economics-and-outcomes-research-heor" data-type="page" data-id="1095">HEOR</a>, policy, and access, we provide experienced, integrated solutions teams. </p> <p>Our Consulting experts offer:</p> <ul><li>Commercialization & Portfolio Strategy </li><li>Value Proposition Development </li><li>Pricing Strategy </li><li>Market Access Strategy </li><li>Economic Evidence </li></ul><div class="wp-block-button is-style-primary template-bt"><a class="wp-block-button__link" href="#">Discover Syneos One</a></div> </div> </div> </div></section></div></div> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-sh-card-image-panel btn-off container rounded shadow" data-type="sh/card-image-panel"><div><section><div class="row g-0"> <div class="wp-block-column col-12 col-xl"> <figure class="wp-block-image size-card_image_panel_660x660_"><img src="/s3/files/styles/card_image_panel_660x660_/public/2023-05/scott-graham-5fNmWej4tAA-unsplash.jpg?itok=Vsm0WLFc" alt="" class="wp-image-345" data-entity-type="file" data-entity-uuid="6d3f6ed6-5b14-4e92-bfda-862157b97ca5" data-image-style="original" /></figure></div> <div class="wp-block-column col-12 col-xl align-items-center d-flex"> <div class="wp-block-group col-card"> <h2>Risk Management</h2> <p><em><strong>Stakeholder-side Perspectives to Help Mitigate Your Risks</strong></em><br />Experience within Congress, FDA, provider organizations, commercial payers, finance, the law, and public health has made our communicators, policy-shapers and subject-matter experts in healthcare policy. Through the lens of their experience, we develop powerful new approaches to gain and maintain acceptance for the price of your medicines throughout their lifecycles. We protect your reputation and mitigate your risk via an evidence-based approach, proactively building your stakeholders’ expectations about your medicine’s value... on the runway to approval and beyond. </p> <p>Our <a href="/solutions/syneos-one/global-risk-management-and-rems" data-type="page" data-id="1172">Risk Management</a> experts offer:</p> <ul><li>Value Promotion and Protection </li><li>Value Frameworks (ICER)</li><li>Public Policy Perspectives</li></ul><div class="wp-block-button is-style-primary template-bt"><a class="wp-block-button__link" href="#">Discover Syneos One</a></div> </div> </div> </div></section></div></div> <div style="height:34px" aria-hidden="true" class="wp-block-spacer"></div> <?xml version="1.0" encoding="utf-8" standalone="yes"?> <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd"> <html xmlns="http://www.w3.org/1999/xhtml" xmlns="http://www.w3.org/1999/xhtml"><head><meta http-equiv="Content-Type" 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