iPhone 16 and iPhone 16 Plus

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class="globalnav-link globalnav-submenu-trigger-link globalnav-link-ipad"><span class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 24 44" width="24" xmlns="http://www.w3.org/2000/svg"><path d="m14.9575 23.7002c0 .902-.768 1.582-1.805 1.582-.732 0-1.277-.375-1.277-1.02 0-.632.422-.966 1.383-1.031l1.699-.111zm-1.395-4.072c-1.347 0-2.343.668-2.478 1.681h1.019c.141-.498.668-.785 1.424-.785.944 0 1.43.428 1.43 1.207v.574l-1.822.112c-1.471.088-2.303.738-2.303 1.869 0 1.154.908 1.881 2.133 1.881.844 0 1.535-.369 1.945-1.043h.094v.931h.961v-4.324c0-1.312-.862-2.103-2.403-2.103zm6.769 5.575c-1.155 0-1.846-.885-1.846-2.361 0-1.471.697-2.362 1.846-2.362 1.142 0 1.857.914 1.857 2.362 0 1.459-.709 2.361-1.857 2.361zm1.834-8.027v3.503h-.088c-.358-.691-1.102-1.107-1.981-1.107-1.605 0-2.654 1.289-2.654 3.27 0 1.986 1.037 3.269 2.654 3.269.873 0 1.623-.416 2.022-1.119h.093v1.008h.961v-8.824zm-15.394 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class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 38 44" width="38" xmlns="http://www.w3.org/2000/svg"><path d="m32.7129 22.3203h3.48c-.023-1.119-.691-1.857-1.693-1.857-1.008 0-1.711.738-1.787 1.857zm4.459 2.045c-.293 1.078-1.277 1.746-2.66 1.746-1.752 0-2.848-1.266-2.848-3.264 0-1.986 1.113-3.275 2.848-3.275 1.705 0 2.742 1.213 2.742 3.176v.386h-4.541v.047c.053 1.248.75 2.039 1.822 2.039.815 0 1.366-.298 1.629-.855zm-12.282-4.682h.961v.996h.094c.316-.697.932-1.107 1.898-1.107 1.418 0 2.209.838 2.209 2.338v4.09h-1.007v-3.844c0-1.137-.481-1.676-1.489-1.676s-1.658.674-1.658 1.781v3.739h-1.008zm-2.499 3.158c0-1.5-.674-2.361-1.869-2.361-1.196 0-1.87.861-1.87 2.361 0 1.495.674 2.362 1.87 2.362 1.195 0 1.869-.867 1.869-2.362zm-4.782 0c0-2.033 1.114-3.269 2.913-3.269 1.798 0 2.912 1.236 2.912 3.269 0 2.028-1.114 3.27-2.912 3.27-1.799 0-2.913-1.242-2.913-3.27zm-6.636-5.666h1.008v3.504h.093c.317-.697.979-1.107 1.946-1.107 1.336 0 2.179.855 2.179 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globalnav-link-watch"><span class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 35 44" width="35" xmlns="http://www.w3.org/2000/svg"><path d="m28.9819 17.1758h1.008v3.504h.094c.316-.697.978-1.108 1.945-1.108 1.336 0 2.18.856 2.18 2.338v4.09h-1.008v-3.844c0-1.119-.504-1.675-1.459-1.675-1.131 0-1.752.715-1.752 1.781v3.738h-1.008zm-2.42 4.441c-.164-.627-.721-1.136-1.629-1.136-1.137 0-1.852.908-1.852 2.338 0 1.459.727 2.384 1.852 2.384.849 0 1.441-.392 1.629-1.107h1.019c-.182 1.16-1.125 2.016-2.642 2.016-1.77 0-2.901-1.284-2.901-3.293 0-1.969 1.125-3.247 2.895-3.247 1.535 0 2.472.92 2.648 2.045zm-6.533-3.568v1.635h1.407v.844h-1.407v3.574c0 .744.282 1.06.938 1.06.182 0 .281-.006.469-.023v.85c-.2.035-.393.058-.592.058-1.301 0-1.822-.48-1.822-1.687v-3.832h-1.02v-.844h1.02v-1.635zm-4.2 5.596v-.58l-1.699.111c-.961.064-1.383.398-1.383 1.031 0 .645.545 1.02 1.277 1.02 1.038 0 1.805-.68 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globalnav-submenu-trigger-link globalnav-link-vision"><span class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg xmlns="http://www.w3.org/2000/svg" width="34" height="44" viewBox="0 0 34 44"><path 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</span><span class="globalnav-link-text">Vision</span></span></a></li></ul></div><div data-analytics-element-engagement="globalnav hover - airpods" class=" globalnav-item globalnav-item-airpods globalnav-item-menu "><ul role="none" class="globalnav-submenu-trigger-group"><li class="globalnav-submenu-trigger-item"><a href="/uk/airpods/" data-globalnav-item-name="airpods" data-topnav-flyout-trigger-compact="true" data-analytics-title="airpods" data-analytics-element-engagement="hover - airpods" aria-label="AirPods" class="globalnav-link globalnav-submenu-trigger-link globalnav-link-airpods"><span class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 43 44" width="43" xmlns="http://www.w3.org/2000/svg"><path d="m11.7153 19.6836h.961v.937h.094c.187-.615.914-1.048 1.752-1.048.164 0 .375.011.504.029v1.008c-.082-.024-.446-.059-.645-.059-.961 0-1.658.645-1.658 1.535v3.914h-1.008zm28.135-.111c1.324 0 2.244.656 2.379 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/><source srcset="/uk/iphone-16/images/overview/welcome/hero_endframe__dtznvlokjeeu_small.png, /uk/iphone-16/images/overview/welcome/hero_endframe__dtznvlokjeeu_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/uk/iphone-16/images/overview/welcome/hero_endframe__dtznvlokjeeu_medium.png, /uk/iphone-16/images/overview/welcome/hero_endframe__dtznvlokjeeu_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/uk/iphone-16/images/overview/welcome/hero_endframe__dtznvlokjeeu_large.png, /uk/iphone-16/images/overview/welcome/hero_endframe__dtznvlokjeeu_large_2x.png 2x" media="(max-width:1440px)" /><source srcset="/uk/iphone-16/images/overview/welcome/hero_endframe__dtznvlokjeeu_xlarge.png, /uk/iphone-16/images/overview/welcome/hero_endframe__dtznvlokjeeu_xlarge_2x.png 2x" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/welcome/hero_endframe__dtznvlokjeeu_xlarge.png" alt > </picture> </noscript> <picture id="overview-welcome-hero-startframe-1" class="overview-welcome-hero-startframe start-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": ["no-inline-media", "reduced-motion"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/welcome/hero_startframe__ea7lxgg35hqq_xlarge.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-welcome-hero-startframe start-frame"> <source srcset="/v/iphone-16/a/images/overview/welcome/hero_startframe__ea7lxgg35hqq_xsmall.png, /v/iphone-16/a/images/overview/welcome/hero_startframe__ea7lxgg35hqq_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/welcome/hero_startframe__ea7lxgg35hqq_small.png, /v/iphone-16/a/images/overview/welcome/hero_startframe__ea7lxgg35hqq_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/welcome/hero_startframe__ea7lxgg35hqq_medium.png, /v/iphone-16/a/images/overview/welcome/hero_startframe__ea7lxgg35hqq_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/welcome/hero_startframe__ea7lxgg35hqq_large.png, /v/iphone-16/a/images/overview/welcome/hero_startframe__ea7lxgg35hqq_large_2x.png 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/a/images/overview/welcome/hero_startframe__ea7lxgg35hqq_xlarge.png, /v/iphone-16/a/images/overview/welcome/hero_startframe__ea7lxgg35hqq_xlarge_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/welcome/hero_startframe__ea7lxgg35hqq_xlarge.png" alt > </picture> </noscript> </div> </div> </div> <div class="base"> <div class="content-wrapper"> <h1 class='eyebrow'> <span class="visuallyhidden">iPhone 16</span> </h1> <h2 class='headline'> <span class="visuallyhidden">Hello, Apple Intelligence.</span> </h2> <picture id="overview-welcome-hero-1" class="overview-welcome-hero welcome-static"> <source srcset="/uk/iphone-16/images/overview/welcome/hero__f4yedfen856q_xsmall.png, /uk/iphone-16/images/overview/welcome/hero__f4yedfen856q_xsmall_2x.png 2x" media="(max-width:480px)" /> <source srcset="/uk/iphone-16/images/overview/welcome/hero__f4yedfen856q_small.png, /uk/iphone-16/images/overview/welcome/hero__f4yedfen856q_small_2x.png 2x" media="(max-width:734px)" /> <source srcset="/uk/iphone-16/images/overview/welcome/hero__f4yedfen856q_medium.png, /uk/iphone-16/images/overview/welcome/hero__f4yedfen856q_medium_2x.png 2x" media="(max-width:1068px)" /> <source srcset="/uk/iphone-16/images/overview/welcome/hero__f4yedfen856q_large.png, /uk/iphone-16/images/overview/welcome/hero__f4yedfen856q_large_2x.png 2x" media="(max-width:1440px)" /> <source srcset="/uk/iphone-16/images/overview/welcome/hero__f4yedfen856q_xlarge.png, /uk/iphone-16/images/overview/welcome/hero__f4yedfen856q_xlarge_2x.png 2x" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/welcome/hero__f4yedfen856q_xlarge.png" onload="window.__lp?.(event)" alt> </picture> </div> </div> <div class="initial-load-frame"> <h2 class="eyebrow"> <picture id="overview-welcome-load-frame-1" class="overview-welcome-load-frame load-frame"> <source srcset="/v/iphone-16/a/images/overview/welcome/load_frame__4017dnev0g2y_xsmall.jpg, /v/iphone-16/a/images/overview/welcome/load_frame__4017dnev0g2y_xsmall_2x.jpg 2x" media="(max-width:480px)" /> <source srcset="/v/iphone-16/a/images/overview/welcome/load_frame__4017dnev0g2y_small.jpg, /v/iphone-16/a/images/overview/welcome/load_frame__4017dnev0g2y_small_2x.jpg 2x" media="(max-width:734px)" /> <source srcset="/v/iphone-16/a/images/overview/welcome/load_frame__4017dnev0g2y_large.jpg, /v/iphone-16/a/images/overview/welcome/load_frame__4017dnev0g2y_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/welcome/load_frame__4017dnev0g2y_large.jpg" onload="window.__lp?.(event)" alt="iPhone 16"> </picture> </h2> </div> </div> <div class="marquee"> <div class="viewport-content"> <div class="marquee-detail typography-detail"><a class="detail-ctas-link button" aria-label="Buy, iPhone 16" href="/uk/shop/goto/buy_iphone/iphone_16" data-analytics-title="buy | iphone 16">Buy</a> <div class="detail-pricing"> <p class="pricing-product"><span class="product-persistent"><span data-pricing-product="iphone-16" data-product-template="${price.display.from}"></span></span><span class="product-acmi" data-toggle="acmi"><span class="sosumi-link-follows" data-pricing-product="iphone-16" data-product-template=" or ${price.display.perMonth} for ${price.display.months} mo."></span><sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote ◊ symbol" data-modal-close>◊</a></sup></span> </p> </div> <div class="detail-milestone"> <p class='milestone-secondary'>Apple Intelligence coming in December<sup class="footnote footnote-number"><a href="#footnote-3" aria-label="Footnote 1" data-modal-close>1</a></sup></p> </div> </div> </div> </div> </section> <section class="section section-media-card" data-anim-scroll-group="Media Card" data-analytics-section-engagement="name:highlights" data-component-list="StaggeredFadeIn"> <div class="viewport-content"> <header class="section-header row"> <h2 class="section-header-headline typography-section-header-headline" data-staggered-item>Get the highlights.</h2> <div class="section-header-cta-list-wrapper"> <ul class="section-header-cta-list typography-section-header-link column"> <li class="section-header-cta-item section-header-cta-item-film" data-staggered-item> <a href="/105/media/uk/iphone-16/2024/3bd53bf6-27ee-4633-bd00-597a4ec4bf1b/films/product/iphone-16-product-tpl-uk-2024_16x9.m3u8" data-analytics-title="watch the film - iphone 16" aria-label="Watch the film, " id="film-iphone-16" class="icon-wrapper section-header-cta-link" data-films-modal-link role="button" aria-label="Watch the film, iPhone 16" data-analytics-id="film-iphone-16"><span class="icon-copy">Watch the film</span><span class="icon icon-after icon-playcircle"></span></a> </li> </ul> </div> </header> </div> <div class="media-card-gallery-content media-card-set paused " id="media-card-gallery" data-component-list="MediaCardGallery" data-analytics-gallery-id="highlights gallery" data-preload-strategy="keyframe, prior-section" data-media-card-gallery> <div class="all-access-pass__container"> <div class="all-access-pass inactive aap-media-card-gallery " id="aap-media-card-gallery" data-aap-type="media-card-gallery" data-aap-level="1" data-aap-kf="{"start": "a0t - 100vh + 60a0h", "end": "a1b - 75vh", "anchors": ["[data-media-card-gallery]", "section:has([data-media-card-gallery])"]}" data-aap-name="media-card-gallery" data-aap-enabled="true"> <div class="all-access-pass__background play-pause-button-wrapper"> <button class="play-pause-button 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1.4241-.4568l10.9178-6.3322c.8598-.5016 1.3614-1.021 1.3614-1.8361 0-.8061-.5016-1.3255-1.3614-1.8271l-10.9178-6.3322c-.5643-.3314-.9762-.4657-1.4241-.4657-.9315 0-1.7555.7165-1.7555 1.9435v13.3629c0 1.227.824 1.9435 1.7555 1.9435z"></path> </svg> <svg class="icon-control icon-control-pause-super svg-icon pause-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 56 56"> <path d="m21.7334 36.67h2.5342c1.1483 0 1.7324-.5796 1.7324-1.7193v-13.9015c0-1.12-.5841-1.6898-1.7324-1.7193h-2.5342c-1.1483 0-1.7324.5698-1.7324 1.7193v13.9015c-.0297 1.1396.5544 1.7193 1.7324 1.7193zm9.9992 0h2.5347c1.1485 0 1.7327-.5796 1.7327-1.7193v-13.9015c0-1.12-.5842-1.7193-1.7327-1.7193h-2.5347c-1.1485 0-1.7327.5698-1.7327 1.7193v13.9015c0 1.1396.5545 1.7193 1.7327 1.7193z"></path> </svg> <svg class="icon-control icon-control-replay-super svg-icon replay-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 56 56"> <path d="m36.2448 26.6447c-1.1073 0-2.0052.8978-2.0052 2.0052 0 3.4405-2.7992 6.2397-6.2397 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["[data-media-card-gallery]"], "focus-delay": "true"}" data-focus-enabled-when="media-card-gallery-focusable" class="dotnav-link current" data-ac-gallery-trigger="media-card-gallery-item-1" href="#media-card-gallery-item-1"> <span class="visuallyhidden">Item 1</span> </a> </li> <li role="presentation" class="dotnav-item aap-media-card-gallery__dotnav-item" style="--item-index: 1"> <a id="media-card-gallery-item-2-trigger" data-focus-expression="{"expression": "a0t - 100vh + a0h + var(--global-section-aap-padding) * .5", "anchors": ["[data-media-card-gallery]"], "focus-delay": "true"}" data-focus-enabled-when="media-card-gallery-focusable" class="dotnav-link" data-ac-gallery-trigger="media-card-gallery-item-2" href="#media-card-gallery-item-2"> <span class="visuallyhidden">Item 2</span> </a> </li> <li role="presentation" class="dotnav-item aap-media-card-gallery__dotnav-item" style="--item-index: 2"> <a id="media-card-gallery-item-3-trigger" data-focus-expression="{"expression": "a0t - 100vh + a0h + var(--global-section-aap-padding) * .5", "anchors": ["[data-media-card-gallery]"], "focus-delay": "true"}" data-focus-enabled-when="media-card-gallery-focusable" class="dotnav-link" data-ac-gallery-trigger="media-card-gallery-item-3" href="#media-card-gallery-item-3"> <span class="visuallyhidden">Item 3</span> </a> </li> <li role="presentation" class="dotnav-item aap-media-card-gallery__dotnav-item" style="--item-index: 3"> <a id="media-card-gallery-item-4-trigger" data-focus-expression="{"expression": "a0t - 100vh + a0h + var(--global-section-aap-padding) * .5", "anchors": ["[data-media-card-gallery]"], "focus-delay": "true"}" data-focus-enabled-when="media-card-gallery-focusable" class="dotnav-link" data-ac-gallery-trigger="media-card-gallery-item-4" href="#media-card-gallery-item-4"> <span class="visuallyhidden">Item 4</span> </a> </li> <li role="presentation" class="dotnav-item aap-media-card-gallery__dotnav-item" style="--item-index: 4"> <a id="media-card-gallery-item-5-trigger" data-focus-expression="{"expression": "a0t - 100vh + a0h + var(--global-section-aap-padding) * .5", "anchors": ["[data-media-card-gallery]"], "focus-delay": "true"}" data-focus-enabled-when="media-card-gallery-focusable" class="dotnav-link" data-ac-gallery-trigger="media-card-gallery-item-5" href="#media-card-gallery-item-5"> <span class="visuallyhidden">Item 5</span> </a> </li> </ul> </div> </div> </div> </div> </div> <div class="media-gallery-wrapper"> <div class="gallery media-gallery scroll-container" role="section"> <ul class="card-set grid card-set-full-bleed item-container" role="list" tabindex="-1"> <li class="card tile tile-rounded gallery-item media-gallery-item-1 media-gallery-item-apple-intelligence" id="media-card-gallery-item-1" role="listitem" data-ac-gallery-item="apple-intelligence" data-media-type="video" tabindex="-1" data-media-argument="/105/media/us/iphone-16/2024/3bd53bf6-27ee-4633-bd00-597a4ec4bf1b/anim/highlights-apple-intelligence/" data-analytics-gallery-item-id="apple intelligence" data-staggered-item> <div class="caption-container"> <p class="caption pin-offset typography-media-card-gallery-headline" data-headline>The first iPhone designed for Apple Intelligence. Personal, private, powerful.<sup class="footnote footnote-number"><a href="#footnote-3" aria-label="Footnote 1" data-modal-close>1</a></sup></p> </div> <figure class="media-container pin-center" role="img"> <video class="positioned-media-element pin-offset media" id="media-card-gallery-video-1" preload="none" src="" playsinline muted data-inline-media aria-label=""></video> <picture id="overview-media-card-highlights-apple-intelligence-endframe-1" class="overview-media-card-highlights-apple-intelligence-endframe positioned-media-element pin-offset static hide" data-lazy data-download-area-keyframe='{"anchors":["[data-media-card-gallery]"], "start": "a0t - 120vh", "end": "a0b","disabledWhen": "enhanced"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/media-card/highlights_apple_intelligence_endframe__cb03eqws1r7m_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-media-card-highlights-apple-intelligence-endframe positioned-media-element pin-offset static hide"> <source srcset="/v/iphone-16/a/images/overview/media-card/highlights_apple_intelligence_endframe__cb03eqws1r7m_xsmall.jpg, /v/iphone-16/a/images/overview/media-card/highlights_apple_intelligence_endframe__cb03eqws1r7m_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/media-card/highlights_apple_intelligence_endframe__cb03eqws1r7m_small.jpg, /v/iphone-16/a/images/overview/media-card/highlights_apple_intelligence_endframe__cb03eqws1r7m_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/media-card/highlights_apple_intelligence_endframe__cb03eqws1r7m_medium.jpg, /v/iphone-16/a/images/overview/media-card/highlights_apple_intelligence_endframe__cb03eqws1r7m_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/media-card/highlights_apple_intelligence_endframe__cb03eqws1r7m_large.jpg, /v/iphone-16/a/images/overview/media-card/highlights_apple_intelligence_endframe__cb03eqws1r7m_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/a/images/overview/media-card/highlights_apple_intelligence_endframe__cb03eqws1r7m_xlarge.jpg, /v/iphone-16/a/images/overview/media-card/highlights_apple_intelligence_endframe__cb03eqws1r7m_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/media-card/highlights_apple_intelligence_endframe__cb03eqws1r7m_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-media-card-highlights-apple-intelligence-endframe-2" class="overview-media-card-highlights-apple-intelligence-endframe positioned-media-element pin-offset endframe" data-lazy data-download-area-keyframe='{"anchors":["[data-media-card-gallery]"], "start": "a0t - 120vh", "end": "a0b","disabledWhen": "no-enhanced"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/media-card/highlights_apple_intelligence_endframe__cb03eqws1r7m_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-media-card-highlights-apple-intelligence-endframe positioned-media-element pin-offset endframe"> <source srcset="/v/iphone-16/a/images/overview/media-card/highlights_apple_intelligence_endframe__cb03eqws1r7m_xsmall.jpg, /v/iphone-16/a/images/overview/media-card/highlights_apple_intelligence_endframe__cb03eqws1r7m_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/media-card/highlights_apple_intelligence_endframe__cb03eqws1r7m_small.jpg, /v/iphone-16/a/images/overview/media-card/highlights_apple_intelligence_endframe__cb03eqws1r7m_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/media-card/highlights_apple_intelligence_endframe__cb03eqws1r7m_medium.jpg, /v/iphone-16/a/images/overview/media-card/highlights_apple_intelligence_endframe__cb03eqws1r7m_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/media-card/highlights_apple_intelligence_endframe__cb03eqws1r7m_large.jpg, /v/iphone-16/a/images/overview/media-card/highlights_apple_intelligence_endframe__cb03eqws1r7m_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/a/images/overview/media-card/highlights_apple_intelligence_endframe__cb03eqws1r7m_xlarge.jpg, /v/iphone-16/a/images/overview/media-card/highlights_apple_intelligence_endframe__cb03eqws1r7m_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/media-card/highlights_apple_intelligence_endframe__cb03eqws1r7m_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-media-card-highlights-apple-intelligence-startframe-1" class="overview-media-card-highlights-apple-intelligence-startframe positioned-media-element pin-offset startframe show" data-lazy data-download-area-keyframe='{"anchors":["[data-media-card-gallery]"], "start": "a0t - 120vh", "end": "a0b","disabledWhen": "no-enhanced"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/media-card/highlights_apple_intelligence_startframe__b71iey9e0bn6_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-media-card-highlights-apple-intelligence-startframe positioned-media-element pin-offset startframe show"> <source srcset="/v/iphone-16/a/images/overview/media-card/highlights_apple_intelligence_startframe__b71iey9e0bn6_xsmall.jpg, /v/iphone-16/a/images/overview/media-card/highlights_apple_intelligence_startframe__b71iey9e0bn6_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/media-card/highlights_apple_intelligence_startframe__b71iey9e0bn6_small.jpg, /v/iphone-16/a/images/overview/media-card/highlights_apple_intelligence_startframe__b71iey9e0bn6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/media-card/highlights_apple_intelligence_startframe__b71iey9e0bn6_medium.jpg, /v/iphone-16/a/images/overview/media-card/highlights_apple_intelligence_startframe__b71iey9e0bn6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/media-card/highlights_apple_intelligence_startframe__b71iey9e0bn6_large.jpg, /v/iphone-16/a/images/overview/media-card/highlights_apple_intelligence_startframe__b71iey9e0bn6_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/a/images/overview/media-card/highlights_apple_intelligence_startframe__b71iey9e0bn6_xlarge.jpg, /v/iphone-16/a/images/overview/media-card/highlights_apple_intelligence_startframe__b71iey9e0bn6_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/media-card/highlights_apple_intelligence_startframe__b71iey9e0bn6_xlarge.jpg" alt > </picture> </noscript> </figure> </li> <li class="card tile tile-rounded gallery-item media-gallery-item-2 media-gallery-item-camera-control" id="media-card-gallery-item-2" role="listitem" data-ac-gallery-item="camera-control" data-media-type="video" tabindex="-1" data-media-argument="/105/media/us/iphone-16/2024/3bd53bf6-27ee-4633-bd00-597a4ec4bf1b/anim/highlights-camera-control/" data-analytics-gallery-item-id="camera control" data-staggered-item> <div class="caption-container"> <p class="caption pin-offset typography-media-card-gallery-headline" data-headline>Camera Control. Get the perfect photo. While barely lifting a finger.</p> </div> <figure class="media-container pin-center" role="img"> <video class="positioned-media-element pin-offset media" id="media-card-gallery-video-2" preload="none" src="" playsinline muted data-inline-media aria-label="Camera Control on iPhone 16, right finger slides along side of phone to adjust camera settings"></video> <picture id="overview-media-card-highlights-camera-control-endframe-1" class="overview-media-card-highlights-camera-control-endframe positioned-media-element pin-offset static hide" data-lazy data-download-area-keyframe='{"anchors":["[data-media-card-gallery]"], "start": "a0t - 120vh", "end": "a0b","disabledWhen": "enhanced"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/media-card/highlights_camera_control_endframe__fkyhpzyubp2e_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-media-card-highlights-camera-control-endframe positioned-media-element pin-offset static hide"> <source srcset="/v/iphone-16/a/images/overview/media-card/highlights_camera_control_endframe__fkyhpzyubp2e_xsmall.jpg, /v/iphone-16/a/images/overview/media-card/highlights_camera_control_endframe__fkyhpzyubp2e_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/media-card/highlights_camera_control_endframe__fkyhpzyubp2e_small.jpg, /v/iphone-16/a/images/overview/media-card/highlights_camera_control_endframe__fkyhpzyubp2e_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/media-card/highlights_camera_control_endframe__fkyhpzyubp2e_medium.jpg, /v/iphone-16/a/images/overview/media-card/highlights_camera_control_endframe__fkyhpzyubp2e_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/media-card/highlights_camera_control_endframe__fkyhpzyubp2e_large.jpg, /v/iphone-16/a/images/overview/media-card/highlights_camera_control_endframe__fkyhpzyubp2e_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/a/images/overview/media-card/highlights_camera_control_endframe__fkyhpzyubp2e_xlarge.jpg, /v/iphone-16/a/images/overview/media-card/highlights_camera_control_endframe__fkyhpzyubp2e_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/media-card/highlights_camera_control_endframe__fkyhpzyubp2e_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-media-card-highlights-camera-control-endframe-2" class="overview-media-card-highlights-camera-control-endframe positioned-media-element pin-offset endframe" data-lazy data-download-area-keyframe='{"anchors":["[data-media-card-gallery]"], "start": "a0t - 120vh", "end": "a0b","disabledWhen": "no-enhanced"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/media-card/highlights_camera_control_endframe__fkyhpzyubp2e_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-media-card-highlights-camera-control-endframe positioned-media-element pin-offset endframe"> <source srcset="/v/iphone-16/a/images/overview/media-card/highlights_camera_control_endframe__fkyhpzyubp2e_xsmall.jpg, /v/iphone-16/a/images/overview/media-card/highlights_camera_control_endframe__fkyhpzyubp2e_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/media-card/highlights_camera_control_endframe__fkyhpzyubp2e_small.jpg, /v/iphone-16/a/images/overview/media-card/highlights_camera_control_endframe__fkyhpzyubp2e_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/media-card/highlights_camera_control_endframe__fkyhpzyubp2e_medium.jpg, /v/iphone-16/a/images/overview/media-card/highlights_camera_control_endframe__fkyhpzyubp2e_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/media-card/highlights_camera_control_endframe__fkyhpzyubp2e_large.jpg, /v/iphone-16/a/images/overview/media-card/highlights_camera_control_endframe__fkyhpzyubp2e_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/a/images/overview/media-card/highlights_camera_control_endframe__fkyhpzyubp2e_xlarge.jpg, /v/iphone-16/a/images/overview/media-card/highlights_camera_control_endframe__fkyhpzyubp2e_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/media-card/highlights_camera_control_endframe__fkyhpzyubp2e_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-media-card-highlights-camera-control-startframe-1" class="overview-media-card-highlights-camera-control-startframe positioned-media-element pin-offset startframe show" data-lazy data-download-area-keyframe='{"anchors":["[data-media-card-gallery]"], "start": "a0t - 120vh", "end": "a0b","disabledWhen": "no-enhanced"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/media-card/highlights_camera_control_startframe__fg2cgjivd3qm_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-media-card-highlights-camera-control-startframe positioned-media-element pin-offset startframe show"> <source srcset="/v/iphone-16/a/images/overview/media-card/highlights_camera_control_startframe__fg2cgjivd3qm_xsmall.jpg, /v/iphone-16/a/images/overview/media-card/highlights_camera_control_startframe__fg2cgjivd3qm_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/media-card/highlights_camera_control_startframe__fg2cgjivd3qm_small.jpg, /v/iphone-16/a/images/overview/media-card/highlights_camera_control_startframe__fg2cgjivd3qm_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/media-card/highlights_camera_control_startframe__fg2cgjivd3qm_medium.jpg, /v/iphone-16/a/images/overview/media-card/highlights_camera_control_startframe__fg2cgjivd3qm_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/media-card/highlights_camera_control_startframe__fg2cgjivd3qm_large.jpg, /v/iphone-16/a/images/overview/media-card/highlights_camera_control_startframe__fg2cgjivd3qm_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/a/images/overview/media-card/highlights_camera_control_startframe__fg2cgjivd3qm_xlarge.jpg, /v/iphone-16/a/images/overview/media-card/highlights_camera_control_startframe__fg2cgjivd3qm_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/media-card/highlights_camera_control_startframe__fg2cgjivd3qm_xlarge.jpg" alt > </picture> </noscript> </figure> </li> <li class="card tile tile-rounded gallery-item media-gallery-item-3 media-gallery-item-chip theme-dark" id="media-card-gallery-item-3" role="listitem" data-ac-gallery-item="chip" data-media-type="static" tabindex="-1" data-analytics-gallery-item-id="a18 chip" data-staggered-item> <div class="caption-container"> <p class="caption pin-offset typography-media-card-gallery-headline" data-headline>The all-new chip <br class="small" />that empowers Apple Intelligence. And you.</p> </div> <figure class="media-container pin-center" role="img"> <picture id="overview-media-card-chip-1" class="overview-media-card-chip positioned-media-element pin-offset static" data-lazy data-download-area-keyframe='{"anchors":["[data-media-card-gallery]"], "start": "a0t - 120vh", "end": "a0b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/media-card/chip__fq1lz7wdahme_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-media-card-chip positioned-media-element pin-offset static"> <source srcset="/v/iphone-16/a/images/overview/media-card/chip__fq1lz7wdahme_xsmall.jpg, /v/iphone-16/a/images/overview/media-card/chip__fq1lz7wdahme_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/media-card/chip__fq1lz7wdahme_small.jpg, /v/iphone-16/a/images/overview/media-card/chip__fq1lz7wdahme_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/media-card/chip__fq1lz7wdahme_medium.jpg, /v/iphone-16/a/images/overview/media-card/chip__fq1lz7wdahme_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/media-card/chip__fq1lz7wdahme_large.jpg, /v/iphone-16/a/images/overview/media-card/chip__fq1lz7wdahme_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/a/images/overview/media-card/chip__fq1lz7wdahme_xlarge.jpg, /v/iphone-16/a/images/overview/media-card/chip__fq1lz7wdahme_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/media-card/chip__fq1lz7wdahme_xlarge.jpg" alt > </picture> </noscript> </figure> </li> <li class="card tile tile-rounded gallery-item media-gallery-item-4 media-gallery-item-battery" id="media-card-gallery-item-4" role="listitem" data-ac-gallery-item="battery" data-media-type="static" tabindex="-1" data-analytics-gallery-item-id="battery" data-staggered-item> <div class="caption-container"> <p class="caption pin-offset typography-media-card-gallery-headline" data-headline>A big boost in battery life? Yes, please.</p> </div> <figure class="media-container pin-center" role="img"> <picture id="overview-media-card-battery-1" class="overview-media-card-battery positioned-media-element pin-offset static" data-lazy data-download-area-keyframe='{"anchors":["[data-media-card-gallery]"], "start": "a0t - 120vh", "end": "a0b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/media-card/battery__b14ff4que1yq_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-media-card-battery positioned-media-element pin-offset static"> <source srcset="/v/iphone-16/a/images/overview/media-card/battery__b14ff4que1yq_xsmall.jpg, /v/iphone-16/a/images/overview/media-card/battery__b14ff4que1yq_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/media-card/battery__b14ff4que1yq_small.jpg, /v/iphone-16/a/images/overview/media-card/battery__b14ff4que1yq_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/media-card/battery__b14ff4que1yq_medium.jpg, /v/iphone-16/a/images/overview/media-card/battery__b14ff4que1yq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/media-card/battery__b14ff4que1yq_large.jpg, /v/iphone-16/a/images/overview/media-card/battery__b14ff4que1yq_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/a/images/overview/media-card/battery__b14ff4que1yq_xlarge.jpg, /v/iphone-16/a/images/overview/media-card/battery__b14ff4que1yq_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/media-card/battery__b14ff4que1yq_xlarge.jpg" alt > </picture> </noscript> <figcaption class="tile-caption game-name-caption typography-body-reduced">Honor of Kings&colon; World</figcaption> </figure> </li> <li class="card tile tile-rounded gallery-item media-gallery-item-5 media-gallery-item-camera-system theme-dark" id="media-card-gallery-item-5" role="listitem" data-ac-gallery-item="camera-system" data-media-type="static" tabindex="-1" data-analytics-gallery-item-id="ultra wide camera" data-staggered-item> <div class="caption-container"> <p class="caption pin-offset typography-media-card-gallery-headline" data-headline>New Ultra Wide camera. Take your photos further. And closer.</p> </div> <figure class="media-container pin-center" role="img"> <picture id="overview-media-card-camera-1" class="overview-media-card-camera positioned-media-element pin-offset static" data-lazy data-download-area-keyframe='{"anchors":["[data-media-card-gallery]"], "start": "a0t - 120vh", "end": "a0b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/media-card/camera__ddblbuegsi4i_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-media-card-camera positioned-media-element pin-offset static"> <source srcset="/v/iphone-16/a/images/overview/media-card/camera__ddblbuegsi4i_xsmall.jpg, /v/iphone-16/a/images/overview/media-card/camera__ddblbuegsi4i_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/media-card/camera__ddblbuegsi4i_small.jpg, /v/iphone-16/a/images/overview/media-card/camera__ddblbuegsi4i_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/media-card/camera__ddblbuegsi4i_medium.jpg, /v/iphone-16/a/images/overview/media-card/camera__ddblbuegsi4i_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/media-card/camera__ddblbuegsi4i_large.jpg, /v/iphone-16/a/images/overview/media-card/camera__ddblbuegsi4i_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/a/images/overview/media-card/camera__ddblbuegsi4i_xlarge.jpg, /v/iphone-16/a/images/overview/media-card/camera__ddblbuegsi4i_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/media-card/camera__ddblbuegsi4i_xlarge.jpg" alt > </picture> </noscript> </figure> </li> </ul> </div> </div> </div> </section> <section class="section section-product-viewer" data-anim-scroll-group="Product Viewer" data-analytics-section-engagement="name:closer look gallery" data-component-list="StaggeredFadeIn"> <div class="viewport-content"> <header class="section-header row"> <h2 class="section-header-headline typography-section-header-headline" data-staggered-item>Take a closer look.</h2> <div class="section-header-cta-list-wrapper"> <ul class="section-header-cta-list typography-section-header-link column"> <li class="section-header-cta-item section-header-cta-item-ar-real-time" data-staggered-item> <span id=productViewerARLink class="ar-link typography-tout-reduced section-header-cta-link" data-component-list="ArLink"><a class="icon icon-arkit icon-after" rel="ar" href="/105/media/ww/iphone/shared/ar/2024/1db11f29-1385-4ae5-bbfd-2c885f4463d4/iphone-16/iphone-16-iphone-16-plus-ultramarine-sim.usdz" data-default-path="/105/media/ww/iphone/shared/ar/2024/1db11f29-1385-4ae5-bbfd-2c885f4463d4/iphone-16/iphone-16-iphone-16-plus-ultramarine-sim.usdz" data-aap-id="aap-product-viewer" data-url-root="/105/media/ww/iphone/shared/ar/2024/1db11f29-1385-4ae5-bbfd-2c885f4463d4" data-url-product="iphone-16" data-url-option-map="{ "large__Blue": { "model": "iphone-16-plus-ultramarine-sim.usdz", "acaClick": "prop3:view ultramarine iphone 16 plus in ar", "acaTitle": "view ultramarine iphone 16 plus in ar", "ariaLabel": "View in your space, 6.7 inch iPhone 16 Plus in Ultramarine" }, "large__Green": { "model": "iphone-16-plus-teal-no-sim.usdz", "acaClick": "prop3:view teal iphone 16 plus in ar", "acaTitle": "view teal iphone 16 plus in ar", "ariaLabel": "View in your space, 6.7 inch iPhone 16 Plus in Teal" }, "large__Pink": { "model": "iphone-16-plus-pink-no-sim.usdz", "acaClick": "prop3:view pink iphone 16 plus in ar", "acaTitle": "view pink iphone 16 plus in ar", "ariaLabel": "View in your space, 6.7 inch iPhone 16 Plus in Pink" }, "large__White": { "model": "iphone-16-plus-white-no-sim.usdz", "acaClick": "prop3:view white iphone 16 plus in ar", "acaTitle": "view white iphone 16 plus in ar", "ariaLabel": "View in your space, 6.7 inch iPhone 16 Plus in White" }, "large__Black": { "model": "iphone-16-plus-black-no-sim.usdz", "acaClick": "prop3:view black iphone 16 plus in ar", "acaTitle": "view black iphone 16 plus in ar", "ariaLabel": "View in your space, 6.7 inch iPhone 16 Plus in Black" }, "small__Blue": { "model": "iphone-16-ultramarine-sim.usdz", "acaClick": "prop3:view ultramarine iphone 16 in ar", "acaTitle": "view ultramarine iphone 16 in ar", "ariaLabel": "View in your space, 6.1 inch iPhone 16 in Ultramarine" }, "small__Green": { "model": "iphone-16-teal-no-sim.usdz", "acaClick": "prop3:view teal iphone 16 in ar", "acaTitle": "view teal iphone 16 in ar", "ariaLabel": "View in your space, 6.1 inch iPhone 16 in Teal" }, "small__Pink": { "model": "iphone-16-pink-no-sim.usdz", "acaClick": "prop3:view pink iphone 16 in ar", "acaTitle": "view pink iphone 16 in ar", "ariaLabel": "View in your space, 6.1 inch iPhone 16 in Pink" }, "small__White": { "model": "iphone-16-white-no-sim.usdz", "acaClick": "prop3:view white iphone 16 in ar", "acaTitle": "view white iphone 16 in ar", "ariaLabel": "View in your space, 6.1 inches iPhone 16 in White" }, "small__Black": { "model": "iphone-16-black-no-sim.usdz", "acaClick": "prop3:view black iphone 16 in ar", "acaTitle": "view black iphone 16 in ar", "ariaLabel": "View in your space, 6.1 inch iPhone 16 in Black" }, "all-colors": { "model": "iphone-16-iphone-16-plus-ultramarine-sim.usdz", "acaClick": "prop3:view ultramarine iphone 16 models in ar", "acaTitle": "view ultramarine iphone 16 models in ar", "ariaLabel": "View in your space, 6.1 inch iPhone 16 and 6.7 inch iPhone 16 Plus in Ultramarine" }, "Blue": { "model": "iphone-16-iphone-16-plus-ultramarine-sim.usdz", "acaClick": "prop3:view ultramarine iphone 16 models in ar", "acaTitle": "view ultramarine iphone 16 models in ar", "ariaLabel": "View in your space, 6.1 inch iPhone 16 and 6.7 inch iPhone 16 Plus in Ultramarine" }, "Green": { "model": "iphone-16-iphone-16-plus-teal-no-sim.usdz", "acaClick": "prop3:view teal iphone 16 models in ar", "acaTitle": "view teal iphone 16 models in ar", "ariaLabel": "View in your space, 6.1 inch iPhone 16 and 6.7 inch iPhone 16 Plus in Teal" }, "Pink": { "model": "iphone-16-iphone-16-plus-pink-no-sim.usdz", "acaClick": "prop3:view pink iphone 16 models in ar", "acaTitle": "view pink iphone 16 models in ar", "ariaLabel": "View in your space, 6.1 inch iPhone 16 and 6.7 inch iPhone 16 Plus in Pink" }, "White": { "model": "iphone-16-iphone-16-plus-white-no-sim.usdz", "acaClick": "prop3:view white iphone 16 models in ar", "acaTitle": "view white iphone 16 models in ar", "ariaLabel": "View in your space, 6.1 inches iPhone 16 and 6.7 inches iPhone 16 Plus in White" }, "Black": { "model": "iphone-16-iphone-16-plus-black-no-sim.usdz", "acaClick": "prop3:view black iphone 16 models in ar", "acaTitle": "view black iphone 16 models in ar", "ariaLabel": "View in your space, 6.1 inches iPhone 16 and 6.7 inches iPhone 16 Plus in Black" } }" data-analytics-title="view iphone 16 models in ar" data-analytics-click="prop3:view iphone 16 models in ar" aria-label="View in your space, 6.7 inch iPhone 16 Plus and 6.1 inch iPhone 16, augmented reality object." data-analytics-intrapage-link > <img /> <span>View in your space</span></a> </span> </li> </ul> </div> </header> </div> <div class="viewer-wrapper" data-component-list="CustomProductScene" data-path='/v/iphone-16/a/static'> <div class="product-viewer-container"> <div class="product-viewer gallery"> <div class="product-viewer-base" data-aap-id="aap-product-viewer-fallback" id="real-time-viewer-base-xp-gallery" data-analytics-gallery-id="closer look 2d gallery" aria-label="A gallery of devices" data-component-list="ProductViewerBase" tabindex="-1" data-ar-id='productViewerARLink'> <div class="all-access-pass__container"> <div class="all-access-pass inactive aap-product-viewer " id="aap-product-viewer-fallback" data-aap-type="product-viewer" data-aap-level="1" data-aap-kf="{ "start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-product-viewer"] }" data-aap-name="all-access-pass" data-aap-enabled="false"> <div class="aap-product-viewer-label" data-focus-expression='{ "expression": "a0t - 25vh", "anchors": [".section-product-viewer"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced'> <span id='all-colors' class='aap-product-viewer-label-item active'>6.1” iPhone 16<sup class="footnote footnote-number"><a href="#footnote-4" aria-label="Footnote 2" data-modal-close>2</a></sup> in five colours</span> <span id='Black' class='aap-product-viewer-label-item '>6.7” iPhone 16 Plus<sup class="footnote footnote-number"><a href="#footnote-4" aria-label="Footnote 2" data-modal-close>2</a></sup> and<br class="small" /> 6.1” iPhone 16<sup class="footnote footnote-number"><a href="#footnote-4" aria-label="Footnote 2" data-modal-close>2</a></sup> in Black</span> <span id='Blue' class='aap-product-viewer-label-item '>6.7” iPhone 16 Plus<sup class="footnote footnote-number"><a href="#footnote-4" aria-label="Footnote 2" data-modal-close>2</a></sup> and<br class="small" /> 6.1” iPhone 16<sup class="footnote footnote-number"><a href="#footnote-4" aria-label="Footnote 2" data-modal-close>2</a></sup> in Ultramarine</span> <span id='Green' class='aap-product-viewer-label-item '>6.7” iPhone 16 Plus<sup class="footnote footnote-number"><a href="#footnote-4" aria-label="Footnote 2" data-modal-close>2</a></sup> and<br class="small" /> 6.1” iPhone 16<sup class="footnote footnote-number"><a href="#footnote-4" aria-label="Footnote 2" data-modal-close>2</a></sup> in Teal</span> <span id='Pink' class='aap-product-viewer-label-item '>6.7” iPhone 16 Plus<sup class="footnote footnote-number"><a href="#footnote-4" aria-label="Footnote 2" data-modal-close>2</a></sup> and<br class="small" /> 6.1” iPhone 16<sup class="footnote footnote-number"><a href="#footnote-4" aria-label="Footnote 2" data-modal-close>2</a></sup> in Pink</span> <span id='White' class='aap-product-viewer-label-item '>6.7” iPhone 16 Plus<sup class="footnote footnote-number"><a href="#footnote-4" aria-label="Footnote 2" data-modal-close>2</a></sup> and<br class="small" /> 6.1” iPhone 16<sup class="footnote footnote-number"><a href="#footnote-4" aria-label="Footnote 2" data-modal-close>2</a></sup> in White</span> </div> <div class="colornav colornav-neutral viewer-colornav all-access-pass__background"> <ul class="colornav-items viewer-colornav-items" role="radiogroup"> <li class="colornav-item viewer-colornav-item" style="--color-index: 0"> <input id="aap-product-viewer-fallback-viewer-colornav-value-all-colors" type="radio" name="viewer-colornav-value-color-selector-aap-product-viewer-fallback" class="colornav-value viewer-ui-item viewer-colornav-value" autocomplete="off" data-input-type=color-selector data-input-id=color-selector data-focus-expression='{ "expression": "a0t - 25vh", "anchors": [".section-product-viewer"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced' data-ac-gallery-trigger="my-cool-gallery-item-0" value="All" data-index=0 data-viewer-value="all-colors" data-default-color="true" checked data-analytics-intrapage-link /> <label for="aap-product-viewer-fallback-viewer-colornav-value-all-colors" class="colornav-link viewer-colornav-link" aria-hidden="true"> <span class="colornav-swatch viewer-colornav-swatch viewer-colornav-swatch-all-colors"> <span class="colornav-label viewer-colornav-label"> All </span> </span> </label> </li> <li class="colornav-item viewer-colornav-item" style="--color-index: 1"> <input id="aap-product-viewer-fallback-viewer-colornav-value-Blue" type="radio" name="viewer-colornav-value-color-selector-aap-product-viewer-fallback" class="colornav-value viewer-ui-item viewer-colornav-value" autocomplete="off" data-input-type=color-selector data-input-id=color-selector data-focus-expression='{ "expression": "a0t - 25vh", "anchors": [".section-product-viewer"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced' data-ac-gallery-trigger="my-cool-gallery-item-1" value="Ultramarine" data-index=1 data-viewer-value="Blue" data-analytics-intrapage-link /> <label for="aap-product-viewer-fallback-viewer-colornav-value-Blue" class="colornav-link viewer-colornav-link" aria-hidden="true"> <span class="colornav-swatch viewer-colornav-swatch viewer-colornav-swatch-Blue"> <span class="colornav-label viewer-colornav-label"> Ultramarine </span> </span> </label> </li> <li class="colornav-item viewer-colornav-item" style="--color-index: 2"> <input id="aap-product-viewer-fallback-viewer-colornav-value-Green" type="radio" name="viewer-colornav-value-color-selector-aap-product-viewer-fallback" class="colornav-value viewer-ui-item viewer-colornav-value" autocomplete="off" data-input-type=color-selector data-input-id=color-selector data-focus-expression='{ "expression": "a0t - 25vh", "anchors": [".section-product-viewer"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced' data-ac-gallery-trigger="my-cool-gallery-item-2" value="Teal" data-index=2 data-viewer-value="Green" data-analytics-intrapage-link /> <label for="aap-product-viewer-fallback-viewer-colornav-value-Green" class="colornav-link viewer-colornav-link" aria-hidden="true"> <span class="colornav-swatch viewer-colornav-swatch viewer-colornav-swatch-Green"> <span class="colornav-label viewer-colornav-label"> Teal </span> </span> </label> </li> <li class="colornav-item viewer-colornav-item" style="--color-index: 3"> <input id="aap-product-viewer-fallback-viewer-colornav-value-Pink" type="radio" name="viewer-colornav-value-color-selector-aap-product-viewer-fallback" class="colornav-value viewer-ui-item viewer-colornav-value" autocomplete="off" data-input-type=color-selector data-input-id=color-selector data-focus-expression='{ "expression": "a0t - 25vh", "anchors": [".section-product-viewer"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced' data-ac-gallery-trigger="my-cool-gallery-item-3" value="Pink" data-index=3 data-viewer-value="Pink" data-analytics-intrapage-link /> <label for="aap-product-viewer-fallback-viewer-colornav-value-Pink" class="colornav-link viewer-colornav-link" aria-hidden="true"> <span class="colornav-swatch viewer-colornav-swatch viewer-colornav-swatch-Pink"> <span class="colornav-label viewer-colornav-label"> Pink </span> </span> </label> </li> <li class="colornav-item viewer-colornav-item" style="--color-index: 4"> <input id="aap-product-viewer-fallback-viewer-colornav-value-White" type="radio" name="viewer-colornav-value-color-selector-aap-product-viewer-fallback" class="colornav-value viewer-ui-item viewer-colornav-value" autocomplete="off" data-input-type=color-selector data-input-id=color-selector data-focus-expression='{ "expression": "a0t - 25vh", "anchors": [".section-product-viewer"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced' data-ac-gallery-trigger="my-cool-gallery-item-4" value="White" data-index=4 data-viewer-value="White" data-analytics-intrapage-link /> <label for="aap-product-viewer-fallback-viewer-colornav-value-White" class="colornav-link viewer-colornav-link" aria-hidden="true"> <span class="colornav-swatch viewer-colornav-swatch viewer-colornav-swatch-White"> <span class="colornav-label viewer-colornav-label"> White </span> </span> </label> </li> <li class="colornav-item viewer-colornav-item" style="--color-index: 5"> <input id="aap-product-viewer-fallback-viewer-colornav-value-Black" type="radio" name="viewer-colornav-value-color-selector-aap-product-viewer-fallback" class="colornav-value viewer-ui-item viewer-colornav-value" autocomplete="off" data-input-type=color-selector data-input-id=color-selector data-focus-expression='{ "expression": "a0t - 25vh", "anchors": [".section-product-viewer"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced' data-ac-gallery-trigger="my-cool-gallery-item-5" value="Black" data-index=5 data-viewer-value="Black" data-analytics-intrapage-link /> <label for="aap-product-viewer-fallback-viewer-colornav-value-Black" class="colornav-link viewer-colornav-link" aria-hidden="true"> <span class="colornav-swatch viewer-colornav-swatch viewer-colornav-swatch-Black"> <span class="colornav-label viewer-colornav-label"> Black </span> </span> </label> </li> </ul> </div> </div> </div> <div class="gallery-wrapper" id="real-time-viewer-base-xp-gallery"> <div class="item-container"> <div id="real-time-viewer-base-xp-gallery-item-1" data-analytics-gallery-item-id="all colors" data-ac-gallery-item="all" data-gallery-item-theme="dark" class="gallery-item gallery-item-1"> <div class="gallery-item-content"> <picture id="overview-product-viewer-iphone-all-colors-1" class="overview-product-viewer-iphone-all-colors gallery-image gallery-image-all" data-lazy data-download-area-keyframe='{"start":"a0t - 200vh", "end": "a0b + 200vh", "anchors": ["#real-time-viewer-base-xp-gallery"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/euro/iphone-16/a/screens_alt/images/overview/product-viewer/iphone/all_colors__flhn5cmb1t26_xlarge.jpg" onload="window.__lp?.(event)" alt=""> </picture> <noscript> <picture class="overview-product-viewer-iphone-all-colors gallery-image gallery-image-all"> <source srcset="/euro/iphone-16/a/screens_alt/images/overview/product-viewer/iphone/all_colors__flhn5cmb1t26_xsmall.jpg, /euro/iphone-16/a/screens_alt/images/overview/product-viewer/iphone/all_colors__flhn5cmb1t26_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/euro/iphone-16/a/screens_alt/images/overview/product-viewer/iphone/all_colors__flhn5cmb1t26_small.jpg, /euro/iphone-16/a/screens_alt/images/overview/product-viewer/iphone/all_colors__flhn5cmb1t26_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/euro/iphone-16/a/screens_alt/images/overview/product-viewer/iphone/all_colors__flhn5cmb1t26_medium.jpg, /euro/iphone-16/a/screens_alt/images/overview/product-viewer/iphone/all_colors__flhn5cmb1t26_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/euro/iphone-16/a/screens_alt/images/overview/product-viewer/iphone/all_colors__flhn5cmb1t26_large.jpg, /euro/iphone-16/a/screens_alt/images/overview/product-viewer/iphone/all_colors__flhn5cmb1t26_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/euro/iphone-16/a/screens_alt/images/overview/product-viewer/iphone/all_colors__flhn5cmb1t26_xlarge.jpg, /euro/iphone-16/a/screens_alt/images/overview/product-viewer/iphone/all_colors__flhn5cmb1t26_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/euro/iphone-16/a/screens_alt/images/overview/product-viewer/iphone/all_colors__flhn5cmb1t26_xlarge.jpg" alt="" > </picture> </noscript> </div> </div> <div id="real-time-viewer-base-xp-gallery-item-2" data-analytics-gallery-item-id="ultramarine" data-ac-gallery-item="blue" data-gallery-item-theme="dark" class="gallery-item gallery-item-2"> <div class="gallery-item-content"> <picture id="overview-product-viewer-iphone-blue-1" class="overview-product-viewer-iphone-blue gallery-image gallery-image-blue" data-lazy data-download-area-keyframe='{"start":"a0t - 200vh", "end": "a0b + 200vh", "anchors": ["#real-time-viewer-base-xp-gallery"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/product-viewer/iphone/blue__cevjmd4i0xsi_xlarge.jpg" onload="window.__lp?.(event)" alt="6.7 inch iPhone 16 Plus & 6.1 inch iPhone 16 in Ultramarine"> </picture> <noscript> <picture class="overview-product-viewer-iphone-blue gallery-image gallery-image-blue"> <source srcset="/uk/iphone-16/images/overview/product-viewer/iphone/blue__cevjmd4i0xsi_xsmall.jpg, /uk/iphone-16/images/overview/product-viewer/iphone/blue__cevjmd4i0xsi_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/uk/iphone-16/images/overview/product-viewer/iphone/blue__cevjmd4i0xsi_small.jpg, /uk/iphone-16/images/overview/product-viewer/iphone/blue__cevjmd4i0xsi_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/uk/iphone-16/images/overview/product-viewer/iphone/blue__cevjmd4i0xsi_medium.jpg, /uk/iphone-16/images/overview/product-viewer/iphone/blue__cevjmd4i0xsi_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/uk/iphone-16/images/overview/product-viewer/iphone/blue__cevjmd4i0xsi_large.jpg, /uk/iphone-16/images/overview/product-viewer/iphone/blue__cevjmd4i0xsi_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/uk/iphone-16/images/overview/product-viewer/iphone/blue__cevjmd4i0xsi_xlarge.jpg, /uk/iphone-16/images/overview/product-viewer/iphone/blue__cevjmd4i0xsi_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/product-viewer/iphone/blue__cevjmd4i0xsi_xlarge.jpg" alt="6.7 inch iPhone 16 Plus & 6.1 inch iPhone 16 in Ultramarine" > </picture> </noscript> </div> </div> <div id="real-time-viewer-base-xp-gallery-item-3" data-analytics-gallery-item-id="teal" data-ac-gallery-item="green" data-gallery-item-theme="dark" class="gallery-item gallery-item-3"> <div class="gallery-item-content"> <picture id="overview-product-viewer-iphone-green-1" class="overview-product-viewer-iphone-green gallery-image gallery-image-green" data-lazy data-download-area-keyframe='{"start":"a0t - 200vh", "end": "a0b + 200vh", "anchors": ["#real-time-viewer-base-xp-gallery"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/product-viewer/iphone/green__rbnj2er55kam_xlarge.jpg" onload="window.__lp?.(event)" alt="6.7 inch iPhone 16 Plus & 6.1 inch iPhone 16 in Teal"> </picture> <noscript> <picture class="overview-product-viewer-iphone-green gallery-image gallery-image-green"> <source srcset="/uk/iphone-16/images/overview/product-viewer/iphone/green__rbnj2er55kam_xsmall.jpg, /uk/iphone-16/images/overview/product-viewer/iphone/green__rbnj2er55kam_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/uk/iphone-16/images/overview/product-viewer/iphone/green__rbnj2er55kam_small.jpg, /uk/iphone-16/images/overview/product-viewer/iphone/green__rbnj2er55kam_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/uk/iphone-16/images/overview/product-viewer/iphone/green__rbnj2er55kam_medium.jpg, /uk/iphone-16/images/overview/product-viewer/iphone/green__rbnj2er55kam_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/uk/iphone-16/images/overview/product-viewer/iphone/green__rbnj2er55kam_large.jpg, /uk/iphone-16/images/overview/product-viewer/iphone/green__rbnj2er55kam_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/uk/iphone-16/images/overview/product-viewer/iphone/green__rbnj2er55kam_xlarge.jpg, /uk/iphone-16/images/overview/product-viewer/iphone/green__rbnj2er55kam_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/product-viewer/iphone/green__rbnj2er55kam_xlarge.jpg" alt="6.7 inch iPhone 16 Plus & 6.1 inch iPhone 16 in Teal" > </picture> </noscript> </div> </div> <div id="real-time-viewer-base-xp-gallery-item-4" data-analytics-gallery-item-id="pink" data-ac-gallery-item="pink" data-gallery-item-theme="dark" class="gallery-item gallery-item-4"> <div class="gallery-item-content"> <picture id="overview-product-viewer-iphone-pink-1" class="overview-product-viewer-iphone-pink gallery-image gallery-image-pink" data-lazy data-download-area-keyframe='{"start":"a0t - 200vh", "end": "a0b + 200vh", "anchors": ["#real-time-viewer-base-xp-gallery"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/product-viewer/iphone/pink__gifyysu3c32i_xlarge.jpg" onload="window.__lp?.(event)" alt="6.7 inch iPhone 16 Plus & 6.1 inch iPhone 16 in Pink"> </picture> <noscript> <picture class="overview-product-viewer-iphone-pink gallery-image gallery-image-pink"> <source srcset="/uk/iphone-16/images/overview/product-viewer/iphone/pink__gifyysu3c32i_xsmall.jpg, /uk/iphone-16/images/overview/product-viewer/iphone/pink__gifyysu3c32i_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/uk/iphone-16/images/overview/product-viewer/iphone/pink__gifyysu3c32i_small.jpg, /uk/iphone-16/images/overview/product-viewer/iphone/pink__gifyysu3c32i_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/uk/iphone-16/images/overview/product-viewer/iphone/pink__gifyysu3c32i_medium.jpg, /uk/iphone-16/images/overview/product-viewer/iphone/pink__gifyysu3c32i_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/uk/iphone-16/images/overview/product-viewer/iphone/pink__gifyysu3c32i_large.jpg, /uk/iphone-16/images/overview/product-viewer/iphone/pink__gifyysu3c32i_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/uk/iphone-16/images/overview/product-viewer/iphone/pink__gifyysu3c32i_xlarge.jpg, /uk/iphone-16/images/overview/product-viewer/iphone/pink__gifyysu3c32i_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/product-viewer/iphone/pink__gifyysu3c32i_xlarge.jpg" alt="6.7 inch iPhone 16 Plus & 6.1 inch iPhone 16 in Pink" > </picture> </noscript> </div> </div> <div id="real-time-viewer-base-xp-gallery-item-5" data-analytics-gallery-item-id="white" data-ac-gallery-item="white" data-gallery-item-theme="dark" class="gallery-item gallery-item-5"> <div class="gallery-item-content"> <picture id="overview-product-viewer-iphone-white-1" class="overview-product-viewer-iphone-white gallery-image gallery-image-white" data-lazy data-download-area-keyframe='{"start":"a0t - 200vh", "end": "a0b + 200vh", "anchors": ["#real-time-viewer-base-xp-gallery"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/product-viewer/iphone/white__gi24mh5phya2_xlarge.jpg" onload="window.__lp?.(event)" alt="6.7 inch iPhone 16 Plus & 6.1 inch iPhone 16 in White"> </picture> <noscript> <picture class="overview-product-viewer-iphone-white gallery-image gallery-image-white"> <source srcset="/uk/iphone-16/images/overview/product-viewer/iphone/white__gi24mh5phya2_xsmall.jpg, /uk/iphone-16/images/overview/product-viewer/iphone/white__gi24mh5phya2_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/uk/iphone-16/images/overview/product-viewer/iphone/white__gi24mh5phya2_small.jpg, /uk/iphone-16/images/overview/product-viewer/iphone/white__gi24mh5phya2_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/uk/iphone-16/images/overview/product-viewer/iphone/white__gi24mh5phya2_medium.jpg, /uk/iphone-16/images/overview/product-viewer/iphone/white__gi24mh5phya2_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/uk/iphone-16/images/overview/product-viewer/iphone/white__gi24mh5phya2_large.jpg, /uk/iphone-16/images/overview/product-viewer/iphone/white__gi24mh5phya2_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/uk/iphone-16/images/overview/product-viewer/iphone/white__gi24mh5phya2_xlarge.jpg, /uk/iphone-16/images/overview/product-viewer/iphone/white__gi24mh5phya2_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/product-viewer/iphone/white__gi24mh5phya2_xlarge.jpg" alt="6.7 inch iPhone 16 Plus & 6.1 inch iPhone 16 in White" > </picture> </noscript> </div> </div> <div id="real-time-viewer-base-xp-gallery-item-6" data-analytics-gallery-item-id="black" data-ac-gallery-item="black" data-gallery-item-theme="dark" class="gallery-item gallery-item-6"> <div class="gallery-item-content"> <picture id="overview-product-viewer-iphone-black-1" class="overview-product-viewer-iphone-black gallery-image gallery-image-black" data-lazy data-download-area-keyframe='{"start":"a0t - 200vh", "end": "a0b + 200vh", "anchors": ["#real-time-viewer-base-xp-gallery"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/product-viewer/iphone/black__db5x9xocv1me_xlarge.jpg" onload="window.__lp?.(event)" alt="6.7 inch iPhone 16 Plus & 6.1 inch iPhone 16 in Black"> </picture> <noscript> <picture class="overview-product-viewer-iphone-black gallery-image gallery-image-black"> <source srcset="/uk/iphone-16/images/overview/product-viewer/iphone/black__db5x9xocv1me_xsmall.jpg, /uk/iphone-16/images/overview/product-viewer/iphone/black__db5x9xocv1me_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/uk/iphone-16/images/overview/product-viewer/iphone/black__db5x9xocv1me_small.jpg, /uk/iphone-16/images/overview/product-viewer/iphone/black__db5x9xocv1me_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/uk/iphone-16/images/overview/product-viewer/iphone/black__db5x9xocv1me_medium.jpg, /uk/iphone-16/images/overview/product-viewer/iphone/black__db5x9xocv1me_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/uk/iphone-16/images/overview/product-viewer/iphone/black__db5x9xocv1me_large.jpg, /uk/iphone-16/images/overview/product-viewer/iphone/black__db5x9xocv1me_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/uk/iphone-16/images/overview/product-viewer/iphone/black__db5x9xocv1me_xlarge.jpg, /uk/iphone-16/images/overview/product-viewer/iphone/black__db5x9xocv1me_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/product-viewer/iphone/black__db5x9xocv1me_xlarge.jpg" alt="6.7 inch iPhone 16 Plus & 6.1 inch iPhone 16 in Black" > </picture> </noscript> </div> </div> </div> </div> </div> <div class="product-viewer-enhanced viewer--loading" data-aap-id="aap-product-viewer-enhanced" data-load-asap-timeout='1800' data-rt-loader-timeout="30000" id="product-gallery" data-product-viewer-id="product-gallery" data-rt-path="/euro/iphone-16/a/generic/static" data-rt-scenes="{ "default": "iPhoneViewer_Mac", "small": "iPhoneViewer_iPhone", "large": "iPhoneViewer_iPad" }" data-rt-parts="{ "sidefire": false }" data-rt-analytics="{ "acaInteraction": { "title": "3d viewer hint interrupted", "events": "event588" }, "acaLoader": { "title": "3d viewer loader", "events": "event589" } }" data-aap-id="aap-product-viewer-enhanced" data-ar-id='productViewerARLink' data-component-list="ProductViewerGallery"> <div class="all-access-pass__container"> <div class="all-access-pass inactive aap-product-viewer " id="aap-product-viewer-enhanced" data-aap-type="product-viewer" data-aap-level="1" data-aap-kf="{ "start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-product-viewer"] }" data-aap-name="all-access-pass" data-aap-enabled="false"> <div class="aap-product-viewer-label" data-focus-expression='{ "expression": "a0t - 25vh", "anchors": [".section-product-viewer"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced-rt'> <span id='small__Black' class='aap-product-viewer-label-item active'>6.1” iPhone 16 in Black</span> <span id='small__Blue' class='aap-product-viewer-label-item '>6.1” iPhone 16 in Ultramarine</span> <span id='small__Green' class='aap-product-viewer-label-item '>6.1” iPhone 16 in Teal</span> <span id='small__Pink' class='aap-product-viewer-label-item '>6.1” iPhone 16 in Pink</span> <span id='small__White' class='aap-product-viewer-label-item '>6.1” iPhone 16 in White</span> <span id='large__Black' class='aap-product-viewer-label-item '>6.7” iPhone 16 Plus in Black</span> <span id='large__Blue' class='aap-product-viewer-label-item '>6.7” iPhone 16 Plus in Ultramarine</span> <span id='large__Green' class='aap-product-viewer-label-item '>6.7” iPhone 16 Plus in Teal</span> <span id='large__Pink' class='aap-product-viewer-label-item '>6.7” iPhone 16 Plus in Pink</span> <span id='large__White' class='aap-product-viewer-label-item '>6.7” iPhone 16 Plus in White</span> </div> <div class="colornav colornav-neutral viewer-colornav all-access-pass__background"> <ul class="colornav-items viewer-colornav-items" role="radiogroup"> <li class="colornav-item viewer-colornav-item" style="--color-index: 0"> <input id="aap-product-viewer-enhanced-viewer-colornav-value-Blue" type="radio" name="viewer-colornav-value-color-selector-aap-product-viewer-enhanced" class="colornav-value viewer-ui-item viewer-colornav-value" autocomplete="off" data-input-type=color-selector data-input-id=color-selector data-focus-expression='{ "expression": "a0t - 25vh", "anchors": [".section-product-viewer"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced-rt' data-ac-gallery-trigger="my-cool-gallery-item-0" value="ultramarine" data-index=0 data-viewer-value="Blue" data-analytics-click="prop3:colornav select - ultramarine" data-analytics-title="colornav select - ultramarine" data-analytics-intrapage-link /> <label for="aap-product-viewer-enhanced-viewer-colornav-value-Blue" class="colornav-link viewer-colornav-link" aria-hidden="true"> <span class="colornav-swatch viewer-colornav-swatch viewer-colornav-swatch-Blue"> <span class="colornav-label viewer-colornav-label"> ultramarine </span> </span> </label> </li> <li class="colornav-item viewer-colornav-item" style="--color-index: 1"> <input id="aap-product-viewer-enhanced-viewer-colornav-value-Green" type="radio" name="viewer-colornav-value-color-selector-aap-product-viewer-enhanced" class="colornav-value viewer-ui-item viewer-colornav-value" autocomplete="off" data-input-type=color-selector data-input-id=color-selector data-focus-expression='{ "expression": "a0t - 25vh", "anchors": [".section-product-viewer"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced-rt' data-ac-gallery-trigger="my-cool-gallery-item-1" value="teal" data-index=1 data-viewer-value="Green" data-default-color="true" checked data-analytics-click="prop3:colornav select - teal" data-analytics-title="colornav select - teal" data-analytics-intrapage-link /> <label for="aap-product-viewer-enhanced-viewer-colornav-value-Green" class="colornav-link viewer-colornav-link" aria-hidden="true"> <span class="colornav-swatch viewer-colornav-swatch viewer-colornav-swatch-Green"> <span class="colornav-label viewer-colornav-label"> teal </span> </span> </label> </li> <li class="colornav-item viewer-colornav-item" style="--color-index: 2"> <input id="aap-product-viewer-enhanced-viewer-colornav-value-Pink" type="radio" name="viewer-colornav-value-color-selector-aap-product-viewer-enhanced" class="colornav-value viewer-ui-item viewer-colornav-value" autocomplete="off" data-input-type=color-selector data-input-id=color-selector data-focus-expression='{ "expression": "a0t - 25vh", "anchors": [".section-product-viewer"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced-rt' data-ac-gallery-trigger="my-cool-gallery-item-2" value="pink" data-index=2 data-viewer-value="Pink" data-analytics-click="prop3:colornav select - pink" data-analytics-title="colornav select - pink" data-analytics-intrapage-link /> <label for="aap-product-viewer-enhanced-viewer-colornav-value-Pink" class="colornav-link viewer-colornav-link" aria-hidden="true"> <span class="colornav-swatch viewer-colornav-swatch viewer-colornav-swatch-Pink"> <span class="colornav-label viewer-colornav-label"> pink </span> </span> </label> </li> <li class="colornav-item viewer-colornav-item" style="--color-index: 3"> <input id="aap-product-viewer-enhanced-viewer-colornav-value-White" type="radio" name="viewer-colornav-value-color-selector-aap-product-viewer-enhanced" class="colornav-value viewer-ui-item viewer-colornav-value" autocomplete="off" data-input-type=color-selector data-input-id=color-selector data-focus-expression='{ "expression": "a0t - 25vh", "anchors": [".section-product-viewer"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced-rt' data-ac-gallery-trigger="my-cool-gallery-item-3" value="white" data-index=3 data-viewer-value="White" data-analytics-click="prop3:colornav select - white" data-analytics-title="colornav select - white" data-analytics-intrapage-link /> <label for="aap-product-viewer-enhanced-viewer-colornav-value-White" class="colornav-link viewer-colornav-link" aria-hidden="true"> <span class="colornav-swatch viewer-colornav-swatch viewer-colornav-swatch-White"> <span class="colornav-label viewer-colornav-label"> white </span> </span> </label> </li> <li class="colornav-item viewer-colornav-item" style="--color-index: 4"> <input id="aap-product-viewer-enhanced-viewer-colornav-value-Black" type="radio" name="viewer-colornav-value-color-selector-aap-product-viewer-enhanced" class="colornav-value viewer-ui-item viewer-colornav-value" autocomplete="off" data-input-type=color-selector data-input-id=color-selector data-focus-expression='{ "expression": "a0t - 25vh", "anchors": [".section-product-viewer"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced-rt' data-ac-gallery-trigger="my-cool-gallery-item-4" value="black" data-index=4 data-viewer-value="Black" data-analytics-click="prop3:colornav select - black" data-analytics-title="colornav select - black" data-analytics-intrapage-link /> <label for="aap-product-viewer-enhanced-viewer-colornav-value-Black" class="colornav-link viewer-colornav-link" aria-hidden="true"> <span class="colornav-swatch viewer-colornav-swatch viewer-colornav-swatch-Black"> <span class="colornav-label viewer-colornav-label"> black </span> </span> </label> </li> </ul> </div> <div class="viewer-sizenav all-access-pass__background"> <div class="viewer-sizenav__bubble"> <div class="viewer-sizenav__bubble-inner"></div> </div> <ul class="viewer-sizenav-items" role="radiogroup"> <li class="viewer-sizenav-item"> <input id="aap-product-viewer-enhanced-viewer-sizenav-value-small" type="radio" name="viewer-sizenav-value-size-selector-aap-product-viewer-enhanced" class="viewer-ui-item viewer-sizenav-value" autocomplete="off" data-input-type=options-selector data-input-id=size-selector data-focus-expression='{ "expression": "a0t - 25vh", "anchors": [".section-product-viewer"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced-rt' value="iphone-16" data-index=0 data-viewer-value="small" data-default-size="true" checked data-analytics-click="prop3:size select - iphone 16" data-analytics-title="size select - iphone 16" data-analytics-intrapage-link /> <label for="aap-product-viewer-enhanced-viewer-sizenav-value-small" class="viewer-sizenav-link" aria-hidden="true"> <span class="viewer-sizenav-swatch viewer-sizenav-swatch-small"> <span class="viewer-sizenav-label "> 6.1” </span> </span> </label> </li> <li class="viewer-sizenav-item"> <input id="aap-product-viewer-enhanced-viewer-sizenav-value-large" type="radio" name="viewer-sizenav-value-size-selector-aap-product-viewer-enhanced" class="viewer-ui-item viewer-sizenav-value" autocomplete="off" data-input-type=options-selector data-input-id=size-selector data-focus-expression='{ "expression": "a0t - 25vh", "anchors": [".section-product-viewer"], "tabindex": "0", "focus-delay": "true" }' data-focus-enabled-when='enhanced-rt' value="iphone-16-plus" data-index=1 data-viewer-value="large" data-analytics-click="prop3:size select - iphone 16 plus" data-analytics-title="size select - iphone 16 plus" data-analytics-intrapage-link /> <label for="aap-product-viewer-enhanced-viewer-sizenav-value-large" class="viewer-sizenav-link" aria-hidden="true"> <span class="viewer-sizenav-swatch viewer-sizenav-swatch-large"> <span class="viewer-sizenav-label "> 6.7” </span> </span> </label> </li> </ul> </div> </div> </div> <div class="viewer-wrapper"> <div class="product-viewer-enhanced-container product-viewer-canvas" role="img"></div> <div class="viewer-hit-area"></div> <div class="loader"> <div class="loader-background"></div> <div class="loader-content"> <p class="typography-product-viewer-loader loader-headline"> <span class="loader-headline-text">Click and turn to explore iPhone.</span> <span class="loader-headline-touch-text">Tap and turn to explore iPhone.</span> </p> <div class="loader-progress" role="progressbar" aria-label="Loading iPhone gallery"> <div class="loader-progress-indicator"></div> </div> </div> <div class="preview"> <picture id="overview-product-viewer-iphone-loader-1" class="overview-product-viewer-iphone-loader preview-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/product-viewer/iphone/loader__2zqb16plemq6_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-viewer-iphone-loader preview-image"> <source srcset="/v/iphone-16/a/images/overview/product-viewer/iphone/loader__2zqb16plemq6_xsmall.jpg, /v/iphone-16/a/images/overview/product-viewer/iphone/loader__2zqb16plemq6_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/product-viewer/iphone/loader__2zqb16plemq6_small.jpg, /v/iphone-16/a/images/overview/product-viewer/iphone/loader__2zqb16plemq6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/product-viewer/iphone/loader__2zqb16plemq6_medium.jpg, /v/iphone-16/a/images/overview/product-viewer/iphone/loader__2zqb16plemq6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/product-viewer/iphone/loader__2zqb16plemq6_large.jpg, /v/iphone-16/a/images/overview/product-viewer/iphone/loader__2zqb16plemq6_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/a/images/overview/product-viewer/iphone/loader__2zqb16plemq6_xlarge.jpg, /v/iphone-16/a/images/overview/product-viewer/iphone/loader__2zqb16plemq6_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/product-viewer/iphone/loader__2zqb16plemq6_xlarge.jpg" alt > </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> </section> <section class="section section-product-stories no-pad-top" data-anim-scroll-group="Product Stories" data-component-list="StaggeredFadeIn"> <section class="section section-apple-intelligence no-pad-bottom" data-anim-scroll-group="Apple Intelligence" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-apple-intelligence"]}' data-deep-link="apple-intelligence"> <div class="section-apple-intelligence-hero" data-analytics-section-engagement="name:apple intelligence intro"> <div class="subsection-header"> <div class="headline-video-container"> <div class="inline-media-component-container apple-intelligence-headline-media"> <div class="video-wrapper" data-video-id="apple-intelligence-headline-media" data-component-list="InlineMediaDefault"> <video id="apple-intelligence-headline-media" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-16/2024/3bd53bf6-27ee-4633-bd00-597a4ec4bf1b/anim/apple-intelligence-headline/" data-retina-enabled="true" data-inline-media-breakpoint-substitution-map='{"xlarge": "large"}' data-inline-media-load-keyframe='{ "start": "a0t - css(--video-play-start) * 2", "end": "a0b", "anchors": [".hardware-video-container"] }' data-inline-media-play-keyframe='{ "start": "a0t - css(--video-play-start)", "end": "a0b", "anchors": [".hardware-video-container"] }' data-inline-media-alpha="true" data-inline-media-unload-at-end="true" aria-label="Apple Intellegence. AI-opening possibilities."></video> <picture id="overview-apple-intelligence-apple-intelligence-headline-endframe-1" class="overview-apple-intelligence-apple-intelligence-headline-endframe fallback-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":["section.section-apple-intelligence"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_headline_endframe__f5biuqp7qxme_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-apple-intelligence-headline-endframe fallback-frame"> <source srcset="/v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_headline_endframe__f5biuqp7qxme_xsmall.png, /v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_headline_endframe__f5biuqp7qxme_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_headline_endframe__f5biuqp7qxme_small.png, /v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_headline_endframe__f5biuqp7qxme_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_headline_endframe__f5biuqp7qxme_medium.png, /v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_headline_endframe__f5biuqp7qxme_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_headline_endframe__f5biuqp7qxme_large.png, /v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_headline_endframe__f5biuqp7qxme_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_headline_endframe__f5biuqp7qxme_large.png" alt > </picture> </noscript> <picture id="overview-apple-intelligence-apple-intelligence-headline-endframe-2" class="overview-apple-intelligence-apple-intelligence-headline-endframe end-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":["section.section-apple-intelligence"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_headline_endframe__f5biuqp7qxme_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-apple-intelligence-headline-endframe end-frame"> <source srcset="/v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_headline_endframe__f5biuqp7qxme_xsmall.png, /v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_headline_endframe__f5biuqp7qxme_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_headline_endframe__f5biuqp7qxme_small.png, /v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_headline_endframe__f5biuqp7qxme_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_headline_endframe__f5biuqp7qxme_medium.png, /v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_headline_endframe__f5biuqp7qxme_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_headline_endframe__f5biuqp7qxme_large.png, /v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_headline_endframe__f5biuqp7qxme_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_headline_endframe__f5biuqp7qxme_large.png" alt > </picture> </noscript> <picture id="overview-apple-intelligence-apple-intelligence-headline-startframe-1" class="overview-apple-intelligence-apple-intelligence-headline-startframe start-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":["section.section-apple-intelligence"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_headline_startframe__cc7koxx0gk6a_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-apple-intelligence-headline-startframe start-frame"> <source srcset="/v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_headline_startframe__cc7koxx0gk6a_xsmall.png, /v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_headline_startframe__cc7koxx0gk6a_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_headline_startframe__cc7koxx0gk6a_small.png, /v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_headline_startframe__cc7koxx0gk6a_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_headline_startframe__cc7koxx0gk6a_medium.png, /v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_headline_startframe__cc7koxx0gk6a_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_headline_startframe__cc7koxx0gk6a_large.png, /v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_headline_startframe__cc7koxx0gk6a_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_headline_startframe__cc7koxx0gk6a_large.png" alt > </picture> </noscript> </div> </div> </div> <div class="headline-text-container large-centered large-10 text-large-center align-items-center"> <h2 class="ps-eyebrow apple-intelligence-eyebrow"> <span class="visuallyhidden">Apple Intelligence</span> <picture id="overview-apple-intelligence-hero-apple-intelligence-headline-1" class="overview-apple-intelligence-hero-apple-intelligence-headline" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-apple-intelligence"]}' aria-hidden="true"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/apple-intelligence/hero_apple_intelligence_headline__cmswkbn7y6j6_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-hero-apple-intelligence-headline"> <source srcset="/v/iphone-16/a/images/overview/apple-intelligence/hero_apple_intelligence_headline__cmswkbn7y6j6_xsmall.png, /v/iphone-16/a/images/overview/apple-intelligence/hero_apple_intelligence_headline__cmswkbn7y6j6_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/apple-intelligence/hero_apple_intelligence_headline__cmswkbn7y6j6_small.png, /v/iphone-16/a/images/overview/apple-intelligence/hero_apple_intelligence_headline__cmswkbn7y6j6_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/apple-intelligence/hero_apple_intelligence_headline__cmswkbn7y6j6_medium.png, /v/iphone-16/a/images/overview/apple-intelligence/hero_apple_intelligence_headline__cmswkbn7y6j6_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/apple-intelligence/hero_apple_intelligence_headline__cmswkbn7y6j6_large.png, /v/iphone-16/a/images/overview/apple-intelligence/hero_apple_intelligence_headline__cmswkbn7y6j6_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/apple-intelligence/hero_apple_intelligence_headline__cmswkbn7y6j6_large.png" alt > </picture> </noscript> </h2> <h3 class="ps-headline typography-ps-headline-super">AI-opening possibilities.</h3> </div> <p class="typography-body text-large-center apple-intelligence-disclaimer">Coming in December<sup class="footnote footnote-number"><a href="#footnote-3" aria-label="Footnote 1" data-modal-close>1</a></sup></p> </div> <div class="row large-justify-content-center ps-spacing-large-80 ps-spacing-small-40 hero-img-container"> <div class="hardware-video-container"> <div class="inline-media-component-container apple-intelligence-hardware-media"> <div class="video-wrapper" data-video-id="apple-intelligence-hardware-media" data-component-list="InlineMediaConfigured"> <video id="apple-intelligence-hardware-media" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-16/2024/3bd53bf6-27ee-4633-bd00-597a4ec4bf1b/anim/apple-intelligence/" data-inline-media-plugins="AnimLoad, AnimPlayReset, ViewportSourceOnce" data-retina-enabled="true" data-inline-media-reset-on-exit="true" data-inline-media-load-keyframe='{ "start": "a0t - 200vh", "end": "a0b", "anchors": [".hardware-video-container"] }' data-inline-media-play-keyframe='{ "start": "a0t - 50vh", "end": "a0b", "anchors": [".hardware-video-container"] }' data-inline-media-reset-keyframe='{ "start": "a0t - 100vh", "end": "a1b", "anchors": [".headline-video-container", ".hardware-video-container"] }' aria-label=""></video> <picture id="overview-apple-intelligence-apple-intelligence-endframe-1" class="overview-apple-intelligence-apple-intelligence-endframe fallback-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": "inline-media"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_endframe__ewm1810mnb0i_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-apple-intelligence-endframe fallback-frame"> <source srcset="/v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_endframe__ewm1810mnb0i_xsmall.jpg, /v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_endframe__ewm1810mnb0i_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_endframe__ewm1810mnb0i_small.jpg, /v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_endframe__ewm1810mnb0i_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_endframe__ewm1810mnb0i_medium.jpg, /v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_endframe__ewm1810mnb0i_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_endframe__ewm1810mnb0i_large.jpg, /v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_endframe__ewm1810mnb0i_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_endframe__ewm1810mnb0i_xlarge.jpg, /v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_endframe__ewm1810mnb0i_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_endframe__ewm1810mnb0i_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-apple-intelligence-apple-intelligence-endframe-2" class="overview-apple-intelligence-apple-intelligence-endframe end-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":["section.section-apple-intelligence"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_endframe__ewm1810mnb0i_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-apple-intelligence-endframe end-frame"> <source srcset="/v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_endframe__ewm1810mnb0i_xsmall.jpg, /v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_endframe__ewm1810mnb0i_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_endframe__ewm1810mnb0i_small.jpg, /v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_endframe__ewm1810mnb0i_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_endframe__ewm1810mnb0i_medium.jpg, /v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_endframe__ewm1810mnb0i_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_endframe__ewm1810mnb0i_large.jpg, /v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_endframe__ewm1810mnb0i_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_endframe__ewm1810mnb0i_xlarge.jpg, /v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_endframe__ewm1810mnb0i_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_endframe__ewm1810mnb0i_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-apple-intelligence-apple-intelligence-startframe-1" class="overview-apple-intelligence-apple-intelligence-startframe start-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":["section.section-apple-intelligence"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_startframe__bs78s9uw7zn6_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-apple-intelligence-startframe start-frame"> <source srcset="/v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_startframe__bs78s9uw7zn6_xsmall.jpg, /v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_startframe__bs78s9uw7zn6_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_startframe__bs78s9uw7zn6_small.jpg, /v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_startframe__bs78s9uw7zn6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_startframe__bs78s9uw7zn6_medium.jpg, /v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_startframe__bs78s9uw7zn6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_startframe__bs78s9uw7zn6_large.jpg, /v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_startframe__bs78s9uw7zn6_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_startframe__bs78s9uw7zn6_xlarge.jpg, /v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_startframe__bs78s9uw7zn6_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/apple-intelligence/apple_intelligence_startframe__bs78s9uw7zn6_xlarge.jpg" alt > </picture> </noscript> </div> </div> </div> </div> </div> <div class="intelligence-inner"> <div class="viewport-content"> <div class="row large-6 large-offset-3 small-10 small-offset-1"> <p class="intelligence-copy ps-swatch-secondary typography-ps-intro-semibold">iPhone 16 is built for Apple Intelligence, the personal intelligence system that helps you <strong>write, express yourself and get things done effortlessly.</strong> With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.</p> </div> </div> <div class="bento-tab-gallery apple-intelligence-gallery" data-component-list="BentoTabGallery" data-analytics-section-engagement="name:apple intelligence gallery"> <div class="viewport-content"> <div id="apple-intelligence-gallery" data-analytics-gallery-id="apple intelligence gallery" aria-label="Apple Intelligence Gallery" class="bento-tab-gallery-wrapper gallery" data-bento-tab-gallery> <div class="row"> <div class="large-10 large-centered"> <div class="tablist-wrapper"> <div data-analytics-gallery-interaction-type="tabnav" class="tabnav-bento"> <ul role="tablist" class="tabnav-bento-items"> <li role="presentation" class="typography-ps-body-semibold tabnav-bento-item"><a href="#productivity-gallery-item-1" id="productivity-gallery-item-1-trigger" data-ac-gallery-trigger="productivity-gallery-item-1" class="tabnav-bento-link"><span class="tabnav-bento-label">Boost your productivity</span></a></li> <li role="presentation" class="typography-ps-body-semibold tabnav-bento-item"><a href="#expression-gallery-item-2" id="expression-gallery-item-2-trigger" data-ac-gallery-trigger="expression-gallery-item-2" class="tabnav-bento-link"><span class="tabnav-bento-label">Express yourself visually</span></a></li> <li role="presentation" class="typography-ps-body-semibold tabnav-bento-item"><a href="#siri-gallery-item-3" id="siri-gallery-item-3-trigger" data-ac-gallery-trigger="siri-gallery-item-3" class="tabnav-bento-link"><span class="tabnav-bento-label">A new era for Siri</span></a></li> </ul> </div> </div> </div> </div> <div class="item-container"> <div id="productivity-gallery-item-1" data-analytics-gallery-item-id="boost your productivity" data-ac-gallery-item="1" class="gallery-item slide-media"> <div class="item-eyebrow typography-ps-body-reduced-tight-semibold">Boost your productivity</div> <div class="row large-6 large-offset-3 small-10 small-offset-1"> <h5 class="typography-ps-intro-semibold bento-headline">Explore new tools that help you write, focus and communicate.</h5> </div> <div class="bento row large-10 large-centered"> <div class="bento-item tile-rounded bento-one bento-writing"> <div class="vertically-scaling-container"> <div class="hardware-composite-container"> <picture id="overview-apple-intelligence-apple-intelligence-hw-1" class="overview-apple-intelligence-apple-intelligence-hw bento-hardware hardware" data-lazy aria-hidden="true"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/apple-intelligence/apple-intelligence_hw__fhknj1my91iu_large.png" onload="window.__lp?.(event)" alt=""> </picture> <noscript> <picture class="overview-apple-intelligence-apple-intelligence-hw bento-hardware hardware"> <source srcset="/v/iphone-16/a/images/overview/apple-intelligence/apple-intelligence_hw__fhknj1my91iu_xsmall.png, /v/iphone-16/a/images/overview/apple-intelligence/apple-intelligence_hw__fhknj1my91iu_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/apple-intelligence/apple-intelligence_hw__fhknj1my91iu_medium.png, /v/iphone-16/a/images/overview/apple-intelligence/apple-intelligence_hw__fhknj1my91iu_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/apple-intelligence/apple-intelligence_hw__fhknj1my91iu_large.png, /v/iphone-16/a/images/overview/apple-intelligence/apple-intelligence_hw__fhknj1my91iu_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/apple-intelligence/apple-intelligence_hw__fhknj1my91iu_large.png" alt="" > </picture> </noscript> <div class="inline-media-component-container writing-tools-media screen slide-media"> <div class="video-wrapper" data-video-id="writing-tools-media" data-component-list="InlineMediaDefault"> <video id="writing-tools-media" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-16/2024/3bd53bf6-27ee-4633-bd00-597a4ec4bf1b/anim/writing-tools/" data-retina-enabled="true" data-inline-media-breakpoint-substitution-map='{"xlarge": "large"}' data-inline-media-load-keyframe='{"start":"t - 100vh","end":"b"}' data-inline-media-play-keyframe='{ "start": "t - 65vh", "end": "b" }' aria-label=""></video> <picture id="overview-apple-intelligence-writing-tools-endframe-1" class="overview-apple-intelligence-writing-tools-endframe fallback-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": "inline-media"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/apple-intelligence/writing_tools_endframe__dsgu5ic0xyc2_large.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-writing-tools-endframe fallback-frame"> <source srcset="/v/iphone-16/a/images/overview/apple-intelligence/writing_tools_endframe__dsgu5ic0xyc2_xsmall.jpg, /v/iphone-16/a/images/overview/apple-intelligence/writing_tools_endframe__dsgu5ic0xyc2_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/apple-intelligence/writing_tools_endframe__dsgu5ic0xyc2_medium.jpg, /v/iphone-16/a/images/overview/apple-intelligence/writing_tools_endframe__dsgu5ic0xyc2_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/apple-intelligence/writing_tools_endframe__dsgu5ic0xyc2_large.jpg, /v/iphone-16/a/images/overview/apple-intelligence/writing_tools_endframe__dsgu5ic0xyc2_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/apple-intelligence/writing_tools_endframe__dsgu5ic0xyc2_large.jpg" alt > </picture> </noscript> <picture id="overview-apple-intelligence-writing-tools-endframe-2" class="overview-apple-intelligence-writing-tools-endframe end-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":[".section-apple-intelligence"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/apple-intelligence/writing_tools_endframe__dsgu5ic0xyc2_large.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-writing-tools-endframe end-frame"> <source srcset="/v/iphone-16/a/images/overview/apple-intelligence/writing_tools_endframe__dsgu5ic0xyc2_xsmall.jpg, /v/iphone-16/a/images/overview/apple-intelligence/writing_tools_endframe__dsgu5ic0xyc2_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/apple-intelligence/writing_tools_endframe__dsgu5ic0xyc2_medium.jpg, /v/iphone-16/a/images/overview/apple-intelligence/writing_tools_endframe__dsgu5ic0xyc2_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/apple-intelligence/writing_tools_endframe__dsgu5ic0xyc2_large.jpg, /v/iphone-16/a/images/overview/apple-intelligence/writing_tools_endframe__dsgu5ic0xyc2_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/apple-intelligence/writing_tools_endframe__dsgu5ic0xyc2_large.jpg" alt > </picture> </noscript> <picture id="overview-apple-intelligence-writing-tools-startframe-1" class="overview-apple-intelligence-writing-tools-startframe start-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":[".section-apple-intelligence"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/apple-intelligence/writing_tools_startframe__esarpjid5qye_large.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-writing-tools-startframe start-frame"> <source srcset="/v/iphone-16/a/images/overview/apple-intelligence/writing_tools_startframe__esarpjid5qye_xsmall.jpg, /v/iphone-16/a/images/overview/apple-intelligence/writing_tools_startframe__esarpjid5qye_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/apple-intelligence/writing_tools_startframe__esarpjid5qye_medium.jpg, /v/iphone-16/a/images/overview/apple-intelligence/writing_tools_startframe__esarpjid5qye_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/apple-intelligence/writing_tools_startframe__esarpjid5qye_large.jpg, /v/iphone-16/a/images/overview/apple-intelligence/writing_tools_startframe__esarpjid5qye_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/apple-intelligence/writing_tools_startframe__esarpjid5qye_large.jpg" alt > </picture> </noscript> </div> </div> </div> </div> <div class="bento-copy typography-ps-bento-gallery-body"> <strong>Writing Tools</strong> can proofread your text and rewrite different versions until the tone and wording are just right, and summarise selected text with a tap. They’re available nearly everywhere you write, including third‑party apps. </div> </div> <div class="bento-item tile-rounded bento-two bento-summeries"> <div class="bento-copy typography-ps-bento-gallery-body"> Just hit record in the Notes or Phone app to capture audio recordings and transcripts. Apple Intelligence generates <strong>summaries</strong> of your transcripts, so you can get the most important info at a glance. </div> <div class="bento-image bento-standard-image"> <figure class="figure figure-two overview-apple-intelligence-productivity-summerize" alt="The record button" data-anim-lazy-image></figure> </div> </div> <div class="bento-item tile-rounded bento-three bento-notifications"> <div class="bento-copy typography-ps-bento-gallery-body"> <strong>Priority messages in Mail</strong> elevate time-sensitive messages to the top of your inbox — like an invitation that has a deadline today or a check-in reminder for your flight this afternoon. </div> <div class="bento-image"> <figure class="figure figure-three overview-apple-intelligence-productivity-notifications" alt="Screen showing Priority Messages in Mail" data-anim-lazy-image></figure> </div> </div> </div> </div> <div id="expression-gallery-item-2" data-analytics-gallery-item-id="express yourself visually" data-ac-gallery-item="2" class="gallery-item slide-media"> <div class="item-eyebrow typography-ps-body-reduced-tight-semibold">Express yourself visually</div> <div class="row large-6 large-offset-3 small-10 small-offset-1"> <h5 class="typography-ps-intro-semibold bento-headline">Create fun, original images that are truly personal to you.</h5> </div> <div class="bento row large-10 large-centered"> <div class="bento-item tile-rounded bento-one bento-genmoji"> <div class="vertically-scaling-container"> <div class="hardware-composite-container"> <picture id="overview-apple-intelligence-apple-intelligence-hw-2" class="overview-apple-intelligence-apple-intelligence-hw bento-hardware hardware" data-lazy aria-hidden="true"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/apple-intelligence/apple-intelligence_hw__fhknj1my91iu_large.png" onload="window.__lp?.(event)" alt=""> </picture> <noscript> <picture class="overview-apple-intelligence-apple-intelligence-hw bento-hardware hardware"> <source srcset="/v/iphone-16/a/images/overview/apple-intelligence/apple-intelligence_hw__fhknj1my91iu_xsmall.png, /v/iphone-16/a/images/overview/apple-intelligence/apple-intelligence_hw__fhknj1my91iu_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/apple-intelligence/apple-intelligence_hw__fhknj1my91iu_medium.png, /v/iphone-16/a/images/overview/apple-intelligence/apple-intelligence_hw__fhknj1my91iu_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/apple-intelligence/apple-intelligence_hw__fhknj1my91iu_large.png, /v/iphone-16/a/images/overview/apple-intelligence/apple-intelligence_hw__fhknj1my91iu_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/apple-intelligence/apple-intelligence_hw__fhknj1my91iu_large.png" alt="" > </picture> </noscript> <div class="screen slide-media slide-media-static"> <picture id="overview-apple-intelligence-express-genmoji-screen-1" class="overview-apple-intelligence-express-genmoji-screen" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/apple-intelligence/express_genmoji_screen__quynlhmh2v2i_large.jpg" onload="window.__lp?.(event)" alt=""> </picture> <noscript> <picture class="overview-apple-intelligence-express-genmoji-screen"> <source srcset="/v/iphone-16/a/images/overview/apple-intelligence/express_genmoji_screen__quynlhmh2v2i_xsmall.jpg, /v/iphone-16/a/images/overview/apple-intelligence/express_genmoji_screen__quynlhmh2v2i_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/apple-intelligence/express_genmoji_screen__quynlhmh2v2i_medium.jpg, /v/iphone-16/a/images/overview/apple-intelligence/express_genmoji_screen__quynlhmh2v2i_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/apple-intelligence/express_genmoji_screen__quynlhmh2v2i_large.jpg, /v/iphone-16/a/images/overview/apple-intelligence/express_genmoji_screen__quynlhmh2v2i_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/apple-intelligence/express_genmoji_screen__quynlhmh2v2i_large.jpg" alt="" > </picture> </noscript> </div> </div> </div> <div class="bento-copy typography-ps-bento-gallery-body"> Use the keyboard to make a <strong>Genmoji</strong> to match any conversation. Want to create a rainbow cactus? No problem. Just provide a description to see a preview. </div> </div> <div class="bento-item tile-rounded bento-two bento-image-playground"> <div class="bento-copy typography-ps-bento-gallery-body"> The <strong>Image Playground app</strong> lets you create unique images in seconds based on a description, a concept, or even a person from your Photos library. Experiment with image styles like animation, illustration and sketch. </div> <div class="bento-image bento-standard-image"> <figure class="figure figure-two overview-apple-intelligence-express-playground" alt="Demonstration of the Image Playground app" data-anim-lazy-image></figure> </div> </div> <div class="bento-item tile-rounded bento-three bento-clean-up"> <div class="bento-copy typography-ps-bento-gallery-body"> With <strong>Clean Up,</strong> you can remove distracting background objects from your photos with just a tap — so you can perfect a shot while staying true to the original image. </div> <div class="bento-image"> <figure class="figure figure-three overview-apple-intelligence-express-clean-up" alt="Demonstration of the Clean Up feature" data-anim-lazy-image></figure> </div> </div> </div> </div> <div id="siri-gallery-item-3" data-analytics-gallery-item-id="a new era for siri" data-ac-gallery-item="3" class="gallery-item slide-media"> <div class="item-eyebrow typography-ps-body-reduced-tight-semibold">A new era for Siri</div> <div class="row large-6 large-offset-3 small-10 small-offset-1"> <h5 class="typography-ps-intro-semibold bento-headline">With all-new superpowers, Siri will be able to assist you like never before.</h5> </div> <div class="bento row large-10 large-centered"> <div class="bento-item tile-rounded bento-one bento-search"> <div class="vertically-scaling-container"> <div class="hardware-composite-container"> <picture id="overview-apple-intelligence-apple-intelligence-hw-3" class="overview-apple-intelligence-apple-intelligence-hw bento-hardware hardware" data-lazy aria-hidden="true"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/apple-intelligence/apple-intelligence_hw__fhknj1my91iu_large.png" onload="window.__lp?.(event)" alt=""> </picture> <noscript> <picture class="overview-apple-intelligence-apple-intelligence-hw bento-hardware hardware"> <source srcset="/v/iphone-16/a/images/overview/apple-intelligence/apple-intelligence_hw__fhknj1my91iu_xsmall.png, /v/iphone-16/a/images/overview/apple-intelligence/apple-intelligence_hw__fhknj1my91iu_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/apple-intelligence/apple-intelligence_hw__fhknj1my91iu_medium.png, /v/iphone-16/a/images/overview/apple-intelligence/apple-intelligence_hw__fhknj1my91iu_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/apple-intelligence/apple-intelligence_hw__fhknj1my91iu_large.png, /v/iphone-16/a/images/overview/apple-intelligence/apple-intelligence_hw__fhknj1my91iu_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/apple-intelligence/apple-intelligence_hw__fhknj1my91iu_large.png" alt="" > </picture> </noscript> <div class="inline-media-component-container personal-search-media screen slide-media"> <div class="video-wrapper" data-video-id="personal-search-media" data-component-list="InlineMediaDefault"> <video id="personal-search-media" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-16/2024/3bd53bf6-27ee-4633-bd00-597a4ec4bf1b/anim/personal-search/" data-retina-enabled="true" data-inline-media-breakpoint-substitution-map='{"xlarge": "large"}' data-inline-media-load-keyframe='{"start":"t - 100vh","end":"b"}' data-inline-media-play-keyframe='{ "start": "t - 65vh", "end": "b", "breakpointMask": "xsmall, small, medium" }' aria-label="Text pop-up from Siri with information user was seeking"></video> <picture id="overview-apple-intelligence-personal-search-endframe-1" class="overview-apple-intelligence-personal-search-endframe fallback-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": "inline-media"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/apple-intelligence/personal_search_endframe__bwklwm3n23qq_large.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-personal-search-endframe fallback-frame"> <source srcset="/v/iphone-16/a/images/overview/apple-intelligence/personal_search_endframe__bwklwm3n23qq_xsmall.jpg, /v/iphone-16/a/images/overview/apple-intelligence/personal_search_endframe__bwklwm3n23qq_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/apple-intelligence/personal_search_endframe__bwklwm3n23qq_medium.jpg, /v/iphone-16/a/images/overview/apple-intelligence/personal_search_endframe__bwklwm3n23qq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/apple-intelligence/personal_search_endframe__bwklwm3n23qq_large.jpg, /v/iphone-16/a/images/overview/apple-intelligence/personal_search_endframe__bwklwm3n23qq_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/apple-intelligence/personal_search_endframe__bwklwm3n23qq_large.jpg" alt > </picture> </noscript> <picture id="overview-apple-intelligence-personal-search-endframe-2" class="overview-apple-intelligence-personal-search-endframe end-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":[".section-apple-intelligence"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/apple-intelligence/personal_search_endframe__bwklwm3n23qq_large.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-personal-search-endframe end-frame"> <source srcset="/v/iphone-16/a/images/overview/apple-intelligence/personal_search_endframe__bwklwm3n23qq_xsmall.jpg, /v/iphone-16/a/images/overview/apple-intelligence/personal_search_endframe__bwklwm3n23qq_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/apple-intelligence/personal_search_endframe__bwklwm3n23qq_medium.jpg, /v/iphone-16/a/images/overview/apple-intelligence/personal_search_endframe__bwklwm3n23qq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/apple-intelligence/personal_search_endframe__bwklwm3n23qq_large.jpg, /v/iphone-16/a/images/overview/apple-intelligence/personal_search_endframe__bwklwm3n23qq_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/apple-intelligence/personal_search_endframe__bwklwm3n23qq_large.jpg" alt > </picture> </noscript> <picture id="overview-apple-intelligence-personal-search-startframe-1" class="overview-apple-intelligence-personal-search-startframe start-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":[".section-apple-intelligence"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/apple-intelligence/personal_search_startframe__bp2evlgh5vki_large.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-personal-search-startframe start-frame"> <source srcset="/v/iphone-16/a/images/overview/apple-intelligence/personal_search_startframe__bp2evlgh5vki_xsmall.jpg, /v/iphone-16/a/images/overview/apple-intelligence/personal_search_startframe__bp2evlgh5vki_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/apple-intelligence/personal_search_startframe__bp2evlgh5vki_medium.jpg, /v/iphone-16/a/images/overview/apple-intelligence/personal_search_startframe__bp2evlgh5vki_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/apple-intelligence/personal_search_startframe__bp2evlgh5vki_large.jpg, /v/iphone-16/a/images/overview/apple-intelligence/personal_search_startframe__bp2evlgh5vki_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/apple-intelligence/personal_search_startframe__bp2evlgh5vki_large.jpg" alt > </picture> </noscript> </div> </div> </div> </div> <div class="bento-copy typography-ps-bento-gallery-body"> Awareness of your personal context enables Siri to <strong>help you in ways that are unique to you</strong>. Need your passport number while booking a flight? Siri can help find what you’re looking for, without compromising your privacy. </div> </div> <div class="bento-item tile-rounded bento-two bento-understanding"> <div class="bento-copy typography-ps-bento-gallery-body"> <strong>Richer language understanding</strong> and an enhanced voice make communicating with Siri even more natural. For example, if you stumble over your words, Siri still knows what you’re getting at. </div> <div class="bento-image bento-standard-image"> <figure class="figure figure-two overview-apple-intelligence-siri-language" alt="" data-anim-lazy-image></figure> </div> </div> <div class="bento-item tile-rounded bento-three bento-step-by-step"> <div class="bento-copy typography-ps-bento-gallery-body"> Not sure how to do something on iPhone, like schedule a text message to send later? With expansive product knowledge, Siri can give you <strong>step‑by‑step instructions</strong> in a snap. </div> <div class="bento-image"> <figure class="figure figure-three overview-apple-intelligence-siri-instructions" alt="Text pop-up from Siri with instructions on how to schedule an email." data-anim-lazy-image></figure> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="background-alt section-apple-intelligence-privacy" data-analytics-section-engagement="name:apple intelligence privacy"> <div class="viewport-content"> <div class="subsection-header large-centered large-6 small-10 xsmall-offset-1 text-large-center text-xsmall-start"> <picture id="overview-apple-intelligence-icon-privacy-1" class="overview-apple-intelligence-icon-privacy" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/apple-intelligence/icon_privacy__eoakv0wft0qe_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-apple-intelligence-icon-privacy"> <source srcset="/v/iphone-16/a/images/overview/apple-intelligence/icon_privacy__eoakv0wft0qe_xsmall.png, /v/iphone-16/a/images/overview/apple-intelligence/icon_privacy__eoakv0wft0qe_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/apple-intelligence/icon_privacy__eoakv0wft0qe_small.png, /v/iphone-16/a/images/overview/apple-intelligence/icon_privacy__eoakv0wft0qe_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/apple-intelligence/icon_privacy__eoakv0wft0qe_large.png, /v/iphone-16/a/images/overview/apple-intelligence/icon_privacy__eoakv0wft0qe_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/apple-intelligence/icon_privacy__eoakv0wft0qe_large.png" alt > </picture> </noscript> <h4 class="typography-headline ps-spacing-large-40 ps-spacing-small-32">Great powers come with great privacy.</h4> </div> <div class="row section-apple-intelligence-privacy-descriptions ps-spacing-large-40 ps-spacing-small-24 small-10 small-offset-1 text-small-center text-xsmall-start"> <div class="column large-3 small-12"> <p class="ps-swatch-secondary typography-ps-body-semibold">Apple Intelligence is designed to <strong>protect your privacy at every step.</strong> It’s integrated into the core of iPhone through on‑device processing. So it’s aware of your personal information without collecting your personal information.</p> </div> <div class="column large-3 small-12"> <p class="ps-swatch-secondary typography-ps-body-semibold">And with <strong>groundbreaking Private Cloud Compute,</strong> Apple Intelligence can draw on larger Apple‑designed server‑based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.</p> </div> <div class="column large-12"> <p class="section-apple-intelligence-privacy-link typography-ps-body-semibold ps-spacing-large-64 ps-spacing-small-40 text-large-center text-xsmall-start"><a href="/uk/apple-intelligence/" data-analytics-title="learn more about apple intelligence" class="icon-wrapper"><span class="icon-copy">Learn more about Apple Intelligence</span><span class="icon icon-after more"></span></a></p> </div> </div> </div> </div> </section> <section class="section section-camera-control" data-anim-scroll-group="Camera Control" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-camera-control"]}' data-deep-link="camera-control"> <div class="viewport-content"> <div class="subsection-copy subsection-copy-intro"> <h2 class="eyebrow ps-eyebrow typography-headline-super">Take total Camera Control.</h2> <h3 class="headline ps-headline typography-headline-super">Touch. Zoom. Click. Quick.</h3> </div> </div> <div class="camera-control-media-container" data-analytics-section-engagement="name:camera control intro"> <div class="inline-media-component-container camera-control-hero-media with-media-ui with-media-ui-button"> <div class="video-wrapper" data-video-id="camera-control-hero" data-component-list="InlineMediaConfigured"> <video id="camera-control-hero" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/ww/iphone-16/2024/3bd53bf6-27ee-4633-bd00-597a4ec4bf1b/anim/camera-control-hero/" data-inline-media-plugins="PlayPauseButton, AnimLoad, AnimPlayReset, ViewportSourceOnce" data-retina-enabled="true" data-inline-media-informative="true" data-inline-media-reset-on-exit="true" data-inline-media-load-keyframe='{ "start": "t - 80vh", "end": "b" }' data-inline-media-play-keyframe='{ "start": "t - 40vh", "end": "b" }' data-inline-media-reset-keyframe='{ "start": "t - 100vh", "end": "b" }' aria-label=""></video> <picture id="overview-product-stories-camera-control-ANIM-camera-control-hero-endframe-1" class="overview-product-stories-camera-control-ANIM-camera-control-hero-endframe fallback-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": "inline-media"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__ddlyskscfy6a_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-camera-control-hero-endframe fallback-frame"> <source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__ddlyskscfy6a_xsmall.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__ddlyskscfy6a_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__ddlyskscfy6a_small.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__ddlyskscfy6a_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__ddlyskscfy6a_medium.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__ddlyskscfy6a_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__ddlyskscfy6a_large.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__ddlyskscfy6a_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__ddlyskscfy6a_xlarge.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__ddlyskscfy6a_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__ddlyskscfy6a_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-product-stories-camera-control-ANIM-camera-control-hero-endframe-2" class="overview-product-stories-camera-control-ANIM-camera-control-hero-endframe end-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 80vh","end":"a0b","anchors":[".section-camera-control"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__ddlyskscfy6a_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-camera-control-hero-endframe end-frame"> <source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__ddlyskscfy6a_xsmall.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__ddlyskscfy6a_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__ddlyskscfy6a_small.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__ddlyskscfy6a_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__ddlyskscfy6a_medium.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__ddlyskscfy6a_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__ddlyskscfy6a_large.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__ddlyskscfy6a_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__ddlyskscfy6a_xlarge.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__ddlyskscfy6a_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_control_hero_endframe__ddlyskscfy6a_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-product-stories-camera-control-ANIM-camera-control-hero-startframe-1" class="overview-product-stories-camera-control-ANIM-camera-control-hero-startframe start-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 80vh","end":"a0b","anchors":[".section-camera-control"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_control_hero_startframe__b17mpjl7z3v6_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-camera-control-hero-startframe start-frame"> <source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_control_hero_startframe__b17mpjl7z3v6_xsmall.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_control_hero_startframe__b17mpjl7z3v6_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_control_hero_startframe__b17mpjl7z3v6_small.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_control_hero_startframe__b17mpjl7z3v6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_control_hero_startframe__b17mpjl7z3v6_medium.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_control_hero_startframe__b17mpjl7z3v6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_control_hero_startframe__b17mpjl7z3v6_large.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_control_hero_startframe__b17mpjl7z3v6_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_control_hero_startframe__b17mpjl7z3v6_xlarge.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_control_hero_startframe__b17mpjl7z3v6_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_control_hero_startframe__b17mpjl7z3v6_xlarge.jpg" alt > </picture> </noscript> </div> <div class="inline-media-ui inline-media-ui-button" data-inline-media-controller="camera-control-hero"> <button class="play-pause-button" data-inline-media-control="PlayPause" data-analytics-title-play="play camera control video" data-analytics-click-play="prop3:play camera control video" data-analytics-title-replay="replay camera control video" data-analytics-click-replay="prop3:replay camera control video" data-analytics-title-pause="pause camera control video" data-analytics-click-pause="prop3:pause camera control video" data-analytics-intrapage-link data-aria-playing="Pause camera control video" data-aria-paused="Play camera control video" data-aria-ended="Replay camera control video"> </button> </div> </div> </div> <div class="viewport-content"> <div class="subsection-copy subsection-copy-body"> <p class="body-copy ps-swatch-secondary typography-ps-intro-semibold">Now you can take the perfect photo or video in record time. Camera Control gives you <strong>an easier way to quickly access camera tools.</strong> Simply slide your finger to adjust camera functions like exposure or depth of field, and toggle through each lens or use digital zoom to frame your shot — just how you like it.</p> </div> </div> <div id="scroll-gallery-camera-control" class="gallery gallery-gallery scroll-gallery" data-analytics-gallery-id="camera control gallery" data-analytics-section-engagement="name:camera control gallery" data-component-list="ScrollGallery" data-scroll-gallery> <div class="scroll-container"> <div class="item-container"> <ul class="card-set grid card-set-full-bleed gallery-card-set" role="list"> <li class="card tile tile-rounded gallery-item slide-media" data-analytics-gallery-item-id="camera app" id="scroll-gallery-item-1" role="listitem" data-ac-gallery-item="1" data-staggered-item data-gallery-item="launch-app"> <div class="gallery-item-content gallery-item-launch-app"> <div class="media-wrapper"> <div class="inline-media-component-container slide-media with-media-ui with-media-ui-button"> <div class="video-wrapper" data-video-id="launch-app" data-component-list="SlideGalleryInlineMedia"> <video id="launch-app" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-16/2024/3bd53bf6-27ee-4633-bd00-597a4ec4bf1b/anim/instant-capture/" data-inline-media-plugins="PlayPauseButton" data-retina-enabled="true" aria-label=""></video> <picture id="overview-product-stories-camera-control-ANIM-instant-capture-endframe-1" class="overview-product-stories-camera-control-ANIM-instant-capture-endframe fallback-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": "inline-media"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__duu44hvy4866_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-instant-capture-endframe fallback-frame"> <source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__duu44hvy4866_small.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__duu44hvy4866_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__duu44hvy4866_medium.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__duu44hvy4866_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__duu44hvy4866_large.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__duu44hvy4866_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__duu44hvy4866_xlarge.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__duu44hvy4866_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__duu44hvy4866_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-product-stories-camera-control-ANIM-instant-capture-endframe-2" class="overview-product-stories-camera-control-ANIM-instant-capture-endframe end-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": ["no-inline-media", "reduced-motion"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__duu44hvy4866_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-instant-capture-endframe end-frame"> <source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__duu44hvy4866_small.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__duu44hvy4866_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__duu44hvy4866_medium.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__duu44hvy4866_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__duu44hvy4866_large.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__duu44hvy4866_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__duu44hvy4866_xlarge.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__duu44hvy4866_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/instant_capture_endframe__duu44hvy4866_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-product-stories-camera-control-ANIM-instant-capture-startframe-1" class="overview-product-stories-camera-control-ANIM-instant-capture-startframe start-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": ["no-inline-media", "reduced-motion"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/instant_capture_startframe__d37ela2eokgi_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-instant-capture-startframe start-frame"> <source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/instant_capture_startframe__d37ela2eokgi_small.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/instant_capture_startframe__d37ela2eokgi_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/instant_capture_startframe__d37ela2eokgi_medium.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/instant_capture_startframe__d37ela2eokgi_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/instant_capture_startframe__d37ela2eokgi_large.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/instant_capture_startframe__d37ela2eokgi_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/instant_capture_startframe__d37ela2eokgi_xlarge.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/instant_capture_startframe__d37ela2eokgi_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/instant_capture_startframe__d37ela2eokgi_xlarge.jpg" alt > </picture> </noscript> </div> <div class="inline-media-ui inline-media-ui-button" data-inline-media-controller="launch-app"> <button class="play-pause-button" data-inline-media-control="PlayPause" data-analytics-title-play="play camera app video" data-analytics-click-play="prop3:play camera app video" data-analytics-title-replay="replay camera app video" data-analytics-click-replay="prop3:replay camera app video" data-analytics-title-pause="pause camera app video" data-analytics-click-pause="prop3:pause camera app video" data-analytics-intrapage-link > </button> </div> </div> </div> <p class="caption ps-swatch-secondary typography-ps-slide-gallery-caption">Click to launch the Camera app. Click again to <strong> instantly take a photo.</strong></p> </div> </li> <li class="card tile tile-rounded gallery-item slide-media" data-analytics-gallery-item-id="video recording" id="scroll-gallery-item-2" role="listitem" data-ac-gallery-item="2" data-staggered-item data-gallery-item="record-video"> <div class="gallery-item-content gallery-item-record-video"> <div class="media-wrapper"> <div class="inline-media-component-container slide-media with-media-ui with-media-ui-button"> <div class="video-wrapper" data-video-id="record-video"> <picture id="overview-product-stories-camera-control-ANIM-record-video-endframe-2" class="overview-product-stories-camera-control-ANIM-record-video-endframe end-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/euro/iphone-16/a/screens_alt/images/overview/product-stories/camera-control/ANIM/record_video_endframe__ez5i0ixkl1si_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-record-video-endframe end-frame"> <source srcset="/euro/iphone-16/a/screens_alt/images/overview/product-stories/camera-control/ANIM/record_video_endframe__ez5i0ixkl1si_small.jpg, /euro/iphone-16/a/screens_alt/images/overview/product-stories/camera-control/ANIM/record_video_endframe__ez5i0ixkl1si_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/euro/iphone-16/a/screens_alt/images/overview/product-stories/camera-control/ANIM/record_video_endframe__ez5i0ixkl1si_medium.jpg, /euro/iphone-16/a/screens_alt/images/overview/product-stories/camera-control/ANIM/record_video_endframe__ez5i0ixkl1si_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/euro/iphone-16/a/screens_alt/images/overview/product-stories/camera-control/ANIM/record_video_endframe__ez5i0ixkl1si_large.jpg, /euro/iphone-16/a/screens_alt/images/overview/product-stories/camera-control/ANIM/record_video_endframe__ez5i0ixkl1si_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/euro/iphone-16/a/screens_alt/images/overview/product-stories/camera-control/ANIM/record_video_endframe__ez5i0ixkl1si_xlarge.jpg, /euro/iphone-16/a/screens_alt/images/overview/product-stories/camera-control/ANIM/record_video_endframe__ez5i0ixkl1si_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/euro/iphone-16/a/screens_alt/images/overview/product-stories/camera-control/ANIM/record_video_endframe__ez5i0ixkl1si_xlarge.jpg" alt > </picture> </noscript> </div> </div> </div> <p class="caption ps-swatch-secondary typography-ps-slide-gallery-caption">In video mode, <strong>click to start recording</strong>.</p> </div> </li> <li class="card tile tile-rounded gallery-item slide-media" data-analytics-gallery-item-id="light press overlay" id="scroll-gallery-item-3" role="listitem" data-ac-gallery-item="3" data-staggered-item data-gallery-item="frame-shot"> <div class="gallery-item-content gallery-item-frame-shot"> <div class="media-wrapper"> <div class="inline-media-component-container slide-media with-media-ui with-media-ui-button"> <div class="video-wrapper" data-video-id="frame-shot" data-component-list="SlideGalleryInlineMedia"> <video id="frame-shot" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-16/2024/3bd53bf6-27ee-4633-bd00-597a4ec4bf1b/anim/frame/" data-inline-media-plugins="PlayPauseButton" data-retina-enabled="true" aria-label=""></video> <picture id="overview-product-stories-camera-control-ANIM-frame-endframe-1" class="overview-product-stories-camera-control-ANIM-frame-endframe fallback-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": "inline-media"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/frame_endframe__bfnwhf4whedu_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-frame-endframe fallback-frame"> <source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/frame_endframe__bfnwhf4whedu_small.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/frame_endframe__bfnwhf4whedu_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/frame_endframe__bfnwhf4whedu_medium.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/frame_endframe__bfnwhf4whedu_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/frame_endframe__bfnwhf4whedu_large.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/frame_endframe__bfnwhf4whedu_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/frame_endframe__bfnwhf4whedu_xlarge.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/frame_endframe__bfnwhf4whedu_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/frame_endframe__bfnwhf4whedu_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-product-stories-camera-control-ANIM-frame-endframe-2" class="overview-product-stories-camera-control-ANIM-frame-endframe end-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": ["no-inline-media", "reduced-motion"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/frame_endframe__bfnwhf4whedu_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-frame-endframe end-frame"> <source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/frame_endframe__bfnwhf4whedu_small.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/frame_endframe__bfnwhf4whedu_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/frame_endframe__bfnwhf4whedu_medium.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/frame_endframe__bfnwhf4whedu_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/frame_endframe__bfnwhf4whedu_large.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/frame_endframe__bfnwhf4whedu_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/frame_endframe__bfnwhf4whedu_xlarge.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/frame_endframe__bfnwhf4whedu_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/frame_endframe__bfnwhf4whedu_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-product-stories-camera-control-ANIM-frame-startframe-1" class="overview-product-stories-camera-control-ANIM-frame-startframe start-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": ["no-inline-media", "reduced-motion"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/frame_startframe__dim5dgy48kom_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-frame-startframe start-frame"> <source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/frame_startframe__dim5dgy48kom_small.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/frame_startframe__dim5dgy48kom_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/frame_startframe__dim5dgy48kom_medium.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/frame_startframe__dim5dgy48kom_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/frame_startframe__dim5dgy48kom_large.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/frame_startframe__dim5dgy48kom_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/frame_startframe__dim5dgy48kom_xlarge.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/frame_startframe__dim5dgy48kom_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/frame_startframe__dim5dgy48kom_xlarge.jpg" alt > </picture> </noscript> </div> <div class="inline-media-ui inline-media-ui-button" data-inline-media-controller="frame-shot"> <button class="play-pause-button" data-inline-media-control="PlayPause" data-analytics-title-play="play light press overlay video" data-analytics-click-play="prop3:play light press overlay video" data-analytics-title-replay="replay light press overlay video" data-analytics-click-replay="prop3:replay light press overlay video" data-analytics-title-pause="pause light press overlay video" data-analytics-click-pause="prop3:pause light press overlay video" data-analytics-intrapage-link > </button> </div> </div> </div> <p class="caption ps-swatch-secondary typography-ps-slide-gallery-caption">A light press <strong>opens controls like zoom.</strong></p> </div> </li> <li class="card tile tile-rounded gallery-item slide-media" data-analytics-gallery-item-id="double light press overlay" id="scroll-gallery-item-4" role="listitem" data-ac-gallery-item="4" data-staggered-item data-gallery-item="adjust"> <div class="gallery-item-content gallery-item-adjust"> <div class="media-wrapper"> <div class="inline-media-component-container slide-media with-media-ui with-media-ui-button"> <div class="video-wrapper" data-video-id="adjust" data-component-list="SlideGalleryInlineMedia"> <video id="adjust" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-16/2024/3bd53bf6-27ee-4633-bd00-597a4ec4bf1b/anim/camera-settings/" data-inline-media-plugins="PlayPauseButton" data-retina-enabled="true" aria-label=""></video> <picture id="overview-product-stories-camera-control-ANIM-camera-settings-endframe-1" class="overview-product-stories-camera-control-ANIM-camera-settings-endframe fallback-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": "inline-media"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__fihlai638dua_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-camera-settings-endframe fallback-frame"> <source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__fihlai638dua_small.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__fihlai638dua_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__fihlai638dua_medium.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__fihlai638dua_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__fihlai638dua_large.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__fihlai638dua_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__fihlai638dua_xlarge.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__fihlai638dua_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__fihlai638dua_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-product-stories-camera-control-ANIM-camera-settings-endframe-2" class="overview-product-stories-camera-control-ANIM-camera-settings-endframe end-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": ["no-inline-media", "reduced-motion"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__fihlai638dua_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-camera-settings-endframe end-frame"> <source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__fihlai638dua_small.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__fihlai638dua_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__fihlai638dua_medium.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__fihlai638dua_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__fihlai638dua_large.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__fihlai638dua_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__fihlai638dua_xlarge.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__fihlai638dua_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_settings_endframe__fihlai638dua_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-product-stories-camera-control-ANIM-camera-settings-startframe-1" class="overview-product-stories-camera-control-ANIM-camera-settings-startframe start-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": ["no-inline-media", "reduced-motion"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_settings_startframe__e6fcc7utf682_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-camera-control-ANIM-camera-settings-startframe start-frame"> <source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_settings_startframe__e6fcc7utf682_small.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_settings_startframe__e6fcc7utf682_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_settings_startframe__e6fcc7utf682_medium.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_settings_startframe__e6fcc7utf682_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_settings_startframe__e6fcc7utf682_large.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_settings_startframe__e6fcc7utf682_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_settings_startframe__e6fcc7utf682_xlarge.jpg, /v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_settings_startframe__e6fcc7utf682_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/product-stories/camera-control/ANIM/camera_settings_startframe__e6fcc7utf682_xlarge.jpg" alt > </picture> </noscript> </div> <div class="inline-media-ui inline-media-ui-button" data-inline-media-controller="adjust"> <button class="play-pause-button" data-inline-media-control="PlayPause" data-analytics-title-play="play double light press overlay video" data-analytics-click-play="prop3:play double light press overlay video" data-analytics-title-replay="replay double light press overlay video" data-analytics-click-replay="prop3:replay double light press overlay video" data-analytics-title-pause="pause double light press overlay video" data-analytics-click-pause="prop3:pause double light press overlay video" data-analytics-intrapage-link > </button> </div> </div> </div> <p class="caption ps-swatch-secondary typography-ps-slide-gallery-caption">With a double light press, you can <strong>select another camera setting.</strong> Then slide to adjust that setting.</p> </div> </li> </ul> </div> </div> <div class="scroll-gallery-paddlenav paddlenav paddlenav-alpha hide" data-analytics-gallery-interaction-type="paddlenav" data-gallery-paddlenav data-focus-expression="{"expression": "t - 100vh + 300h", "focus-delay": "true", "tabindex": "-1"}"> <ul> <li class="left-item"><button aria-label="" class="paddlenav-arrow paddlenav-arrow-previous"> <svg class="icon-control icon-control-chevronleft" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m20 25c-.3838 0-.7676-.1465-1.0605-.4395l-5.5-5.5c-.5859-.5854-.5859-1.5356 0-2.1211l5.5-5.5c.5859-.5859 1.5352-.5859 2.1211 0 .5859.5854.5859 1.5356 0 2.1211l-4.4395 4.4395 4.4395 4.4395c.5859.5854.5859 1.5356 0 2.1211-.293.293-.6768.4395-1.0605.4395z"></path> </svg> </button></li> <li class="right-item"><button aria-label="" class="paddlenav-arrow paddlenav-arrow-next"> <svg class="icon-control icon-control-chevronright" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m22.5597 16.9375-5.5076-5.5c-.5854-.5854-1.5323-.5825-2.1157.0039-.5835.5869-.5815 1.5366.0039 2.1211l4.4438 4.4375-4.4438 4.4375c-.5854.5845-.5874 1.5342-.0039 2.1211.2922.2944.676.4414 1.0598.4414.3818 0 .7637-.1455 1.0559-.4375l5.5076-5.5c.2815-.2812.4403-.6636.4403-1.0625s-.1588-.7812-.4403-1.0625z"></path> </svg> </button></li> </ul> </div> </div> </section> <section class="section section-camera-system ps-bg-wrapper" data-anim-scroll-group="Camera System" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-camera-system"]}' data-component-list='ZoomGallery'> <div class="viewport-content row"> <div class="camera-section-welcome ric-large-8 ric-large-offset-1 ric-medium-9 ric-small-10"> <h2 class="ps-eyebrow typography-headline-super">New camera system.</h2> <h3 class="ps-headline typography-headline-super">Go to great lengths to get the perfect shot.</h3> <p class="ps-swatch-secondary typography-ps-intro-semibold ps-spacing-large-40 ps-spacing-small-32">The <strong>versatile new iPhone 16 camera system</strong> captures beautiful photos — from up close or far away. The two‑in‑one 48MP Fusion camera lets you take stunning super‑high‑resolution images, or zoom in with the 2x optical‑quality Telephoto. The Ultra Wide camera shoots extreme close‑up macro photos or wider, more expansive pictures. Altogether, it’s like having <strong>four lenses in your pocket.</strong> And with spatial capture, you can even take photos and videos in 3D, which you can watch with Apple Vision Pro.</p> </div> </div> <div class="row camera-hero-image-container ps-spacing-large-72 ps-spacing-medium-80 ps-spacing-small-40" data-analytics-section-engagement="name:camera system intro"> <div class="camera-hero-image-inner-container"> <picture id="overview-camera-system-hero-hero-camera-1" class="overview-camera-system-hero-hero-camera camera-hero-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/camera-system/hero/hero_camera__bsixees3ujte_xlarge.jpg" onload="window.__lp?.(event)" alt=""> </picture> <noscript> <picture class="overview-camera-system-hero-hero-camera camera-hero-image"> <source srcset="/v/iphone-16/a/images/overview/camera-system/hero/hero_camera__bsixees3ujte_xsmall.jpg, /v/iphone-16/a/images/overview/camera-system/hero/hero_camera__bsixees3ujte_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/camera-system/hero/hero_camera__bsixees3ujte_medium.jpg, /v/iphone-16/a/images/overview/camera-system/hero/hero_camera__bsixees3ujte_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/camera-system/hero/hero_camera__bsixees3ujte_large.jpg, /v/iphone-16/a/images/overview/camera-system/hero/hero_camera__bsixees3ujte_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/a/images/overview/camera-system/hero/hero_camera__bsixees3ujte_xlarge.jpg, /v/iphone-16/a/images/overview/camera-system/hero/hero_camera__bsixees3ujte_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/camera-system/hero/hero_camera__bsixees3ujte_xlarge.jpg" alt="" > </picture> </noscript> </div> </div> <div class="viewport-content row ultra-wide-copy" data-deep-link='macro'> <div class="ric-xlarge-8 ric-large-offset-2 ric-small-10 ric-xsmall-12 ric-small-offset-1 ric-xsmall-offset-0"> <div class="ultrawide-camera-copy ps-spacing-large-128 ps-spacing-large-112 ps-spacing-medium-80"> <h4 class="ps-eyebrow typography-ps-section-header ric-medium-8 ric-small-10 ric-xsmall-12">Ultra Wide camera.</h4> <h5 class="ps-headline typography-ps-section-header ric-medium-9 ric-small-10 ric-xsmall-12">Focus on the little things.<br />And the bigger picture.</h5> <p class="ric-xlarge-5 ric-large-6 ric-medium-8 ric-small-10 ric-xsmall-12 ps-swatch-secondary ps-spacing-large-40 ps-spacing-small-32 typography-ps-intro-semibold">The new Ultra Wide camera with autofocus takes incredibly <strong>sharp, detailed macro photos and videos.</strong> You can also <strong>frame more expansive scenes</strong> without taking a step back. And because it has a larger aperture and bigger pixels, it can capture up to <strong>2.6x more light</strong> for higher image quality — even in low light.</p> </div> </div> </div> <div class="zoom-gallery-outer"> <div class="ps-spacing-large-80 ps-spacing-medium-40"> <div id="camera-zoom-gallery" data-analytics-section-engagement="name:camera zoom gallery" data-analytics-gallery-id="camera zoom gallery" aria-label="camera zoom gallery" class="zoom-gallery"> <div class="tabnav-container viewport-content ric-large-10 ric-small-10 ric-xsmall-12 ps-spacing-large-40 ps-spacing-medium-32"> <div class="tabnav tabnav-elevated"> <div class="tabnav-platter" tabindex="0"> <div class="tabnav-mask noscroll"> <ul class="tabnav-items" role="tablist"> <li id="zoom-gallery-tabnav-0" class="tabnav-item tabnav-item-active" role="presentation" data-gallery-index="0"> <button class="tabnav-link" tabindex="-1" role="tab" aria-selected="true" aria-controls="zoom-gallery-item-0"> <span class="tabnav-label">Macro</span> <span class="visuallyhidden">Zoom Level Image</span> </button> </li> <li id="zoom-gallery-tabnav-1" class="tabnav-item " role="presentation" data-gallery-index="1"> <button class="tabnav-link" tabindex="-1" role="tab" aria-controls="zoom-gallery-item-1"> <span class="tabnav-label">0.5x</span> <span class="visuallyhidden">Zoom Level Image</span> </button> </li> <li id="zoom-gallery-tabnav-2" class="tabnav-item " role="presentation" data-gallery-index="2"> <button class="tabnav-link" tabindex="-1" role="tab" aria-controls="zoom-gallery-item-2"> <span class="tabnav-label">1x</span> <span class="visuallyhidden">Zoom Level Image</span> </button> </li> <li id="zoom-gallery-tabnav-3" class="tabnav-item " role="presentation" data-gallery-index="3"> <button class="tabnav-link" tabindex="-1" role="tab" aria-controls="zoom-gallery-item-3"> <span class="tabnav-label">2x</span> <span class="visuallyhidden">Zoom Level Image</span> </button> </li> </ul> </div> <div class="tabnav-indicator"></div> <div class="tabnav-paddles"> <button class="tabnav-paddle tabnav-paddle-left" aria-label="Previous item" tabindex="-1"> <svg width="7px" height="12px" viewBox="0 0 7 12" xmlns="http://www.w3.org/2000/svg"> <g transform="translate(-23.5, -32)"> <g transform="translate(6, 16)"> <path fill="currentcolor" d="M22.6745939,27.6865883 L17.8045148,22.7298827 C17.3970998,22.314824 17.3984999,21.6470593 17.808715,21.234824 L22.7088952,16.3091774 C23.1184103,15.8962362 23.7848348,15.8969421 24.1936498,16.311295 C24.6031649,16.7256479 24.6017648,17.3962361 24.1915498,17.8084714 L20.0326968,21.9887063 L24.1656488,26.1957648 C24.5737638,26.6115295 24.5716637,27.2814118 24.1593486,27.6929412 C23.954941,27.8976471 23.6875312,28 23.4201214,28 C23.1499114,28 22.8797015,27.8955294 22.6745939,27.6865883 Z"></path> </g> </g> </svg> </button> <button class="tabnav-paddle tabnav-paddle-right" aria-label="Next item" tabindex="-1"> <svg width="7px" height="12px" viewBox="0 0 7 12" xmlns="http://www.w3.org/2000/svg"> <g transform="translate(-41.5, -32)"> <g transform="translate(22, 16)"> <path fill="currentcolor" d="M20.5798786,28 C20.3124688,28 20.045059,27.8976471 19.8406514,27.6929412 C19.4283363,27.2814118 19.4262362,26.6115295 19.8343512,26.1957648 L23.9673032,21.9887063 L19.8084502,17.8084714 C19.3982352,17.3962361 19.3968351,16.7256479 19.8063502,16.311295 C20.2151652,15.8969421 20.8815897,15.8962362 21.2911048,16.3091774 L26.191285,21.234824 C26.6015001,21.6470593 26.6029002,22.314824 26.1954852,22.7298827 L21.3254061,27.6865883 C21.1202985,27.8955294 20.8500886,28 20.5798786,28"></path> </g> </g> </svg> </button> </div> </div> </div> <div class="zoom-gallery-captions captions-gallery ps-spacing-large-32 ps-spacing-medium-16"> <div class="gallery-caption caption-show" id="zoom-gallery-caption-0" data-captions-gallery-item> <p class="ps-swatch-secondary typography-ps-slide-gallery-caption">For compelling close‑ups with exceptional detail.</p> </div> <div class="gallery-caption " id="zoom-gallery-caption-1" data-captions-gallery-item> <p class="ps-swatch-secondary typography-ps-slide-gallery-caption">Capture 4x more of a scene with the Ultra Wide camera.</p> </div> <div class="gallery-caption " id="zoom-gallery-caption-2" data-captions-gallery-item> <p class="ps-swatch-secondary typography-ps-slide-gallery-caption">Take spectacular high‑resolution photos with the 48MP Fusion camera.</p> </div> <div class="gallery-caption " id="zoom-gallery-caption-3" data-captions-gallery-item> <p class="ps-swatch-secondary typography-ps-slide-gallery-caption">Zoom in on your subject with the 2x Telephoto, enabled by the 48MP Fusion camera.</p> </div> </div> </div> <div class="scroll-container"> <ul class="item-container"> <li id="zoom-gallery-item-0" aria-labelledby="zoom-gallery-tabnav-0" role="tabpanel" data-ac-gallery-item="0" data-analytics-gallery-item-id="macro" class="gallery-item landscape"> <picture id="overview-camera-system-zoom-gallery-macro-1" class="overview-camera-system-zoom-gallery-macro zoom-gallery-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/camera-system/zoom-gallery/macro__p7i1mvbnzv2u_large.jpg" onload="window.__lp?.(event)" alt=""> </picture> <noscript> <picture class="overview-camera-system-zoom-gallery-macro zoom-gallery-image"> <source srcset="/v/iphone-16/a/images/overview/camera-system/zoom-gallery/macro__p7i1mvbnzv2u_xsmall.jpg, /v/iphone-16/a/images/overview/camera-system/zoom-gallery/macro__p7i1mvbnzv2u_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/camera-system/zoom-gallery/macro__p7i1mvbnzv2u_small.jpg, /v/iphone-16/a/images/overview/camera-system/zoom-gallery/macro__p7i1mvbnzv2u_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/camera-system/zoom-gallery/macro__p7i1mvbnzv2u_medium.jpg, /v/iphone-16/a/images/overview/camera-system/zoom-gallery/macro__p7i1mvbnzv2u_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/camera-system/zoom-gallery/macro__p7i1mvbnzv2u_large.jpg, /v/iphone-16/a/images/overview/camera-system/zoom-gallery/macro__p7i1mvbnzv2u_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/camera-system/zoom-gallery/macro__p7i1mvbnzv2u_large.jpg" alt="" > </picture> </noscript> </li> <li id="zoom-gallery-item-1" aria-labelledby="zoom-gallery-tabnav-1" role="tabpanel" data-ac-gallery-item="1" data-analytics-gallery-item-id="0.5x ultra wide" class="gallery-item landscape"> <picture id="overview-camera-system-zoom-gallery-ultra-wide-1" class="overview-camera-system-zoom-gallery-ultra-wide zoom-gallery-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/camera-system/zoom-gallery/ultra_wide__ewqjq6k4vcqe_large.jpg" onload="window.__lp?.(event)" alt=""> </picture> <noscript> <picture class="overview-camera-system-zoom-gallery-ultra-wide zoom-gallery-image"> <source srcset="/v/iphone-16/a/images/overview/camera-system/zoom-gallery/ultra_wide__ewqjq6k4vcqe_xsmall.jpg, /v/iphone-16/a/images/overview/camera-system/zoom-gallery/ultra_wide__ewqjq6k4vcqe_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/camera-system/zoom-gallery/ultra_wide__ewqjq6k4vcqe_small.jpg, /v/iphone-16/a/images/overview/camera-system/zoom-gallery/ultra_wide__ewqjq6k4vcqe_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/camera-system/zoom-gallery/ultra_wide__ewqjq6k4vcqe_medium.jpg, /v/iphone-16/a/images/overview/camera-system/zoom-gallery/ultra_wide__ewqjq6k4vcqe_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/camera-system/zoom-gallery/ultra_wide__ewqjq6k4vcqe_large.jpg, /v/iphone-16/a/images/overview/camera-system/zoom-gallery/ultra_wide__ewqjq6k4vcqe_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/camera-system/zoom-gallery/ultra_wide__ewqjq6k4vcqe_large.jpg" alt="" > </picture> </noscript> </li> <li id="zoom-gallery-item-2" aria-labelledby="zoom-gallery-tabnav-2" role="tabpanel" data-ac-gallery-item="2" data-analytics-gallery-item-id="1x fusion" class="gallery-item landscape"> <picture id="overview-camera-system-zoom-gallery-1x-zoom-1" class="overview-camera-system-zoom-gallery-1x-zoom zoom-gallery-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/camera-system/zoom-gallery/1x_zoom__cga5m5f7n4he_large.jpg" onload="window.__lp?.(event)" alt=""> </picture> <noscript> <picture class="overview-camera-system-zoom-gallery-1x-zoom zoom-gallery-image"> <source srcset="/v/iphone-16/a/images/overview/camera-system/zoom-gallery/1x_zoom__cga5m5f7n4he_xsmall.jpg, /v/iphone-16/a/images/overview/camera-system/zoom-gallery/1x_zoom__cga5m5f7n4he_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/camera-system/zoom-gallery/1x_zoom__cga5m5f7n4he_small.jpg, /v/iphone-16/a/images/overview/camera-system/zoom-gallery/1x_zoom__cga5m5f7n4he_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/camera-system/zoom-gallery/1x_zoom__cga5m5f7n4he_medium.jpg, /v/iphone-16/a/images/overview/camera-system/zoom-gallery/1x_zoom__cga5m5f7n4he_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/camera-system/zoom-gallery/1x_zoom__cga5m5f7n4he_large.jpg, /v/iphone-16/a/images/overview/camera-system/zoom-gallery/1x_zoom__cga5m5f7n4he_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/camera-system/zoom-gallery/1x_zoom__cga5m5f7n4he_large.jpg" alt="" > </picture> </noscript> </li> <li id="zoom-gallery-item-3" aria-labelledby="zoom-gallery-tabnav-3" role="tabpanel" data-ac-gallery-item="3" data-analytics-gallery-item-id="2x telephoto" class="gallery-item portrait"> <picture id="overview-camera-system-zoom-gallery-2x-zoom-1" class="overview-camera-system-zoom-gallery-2x-zoom zoom-gallery-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/camera-system/zoom-gallery/2x_zoom__cwsqrtji4c66_large.jpg" onload="window.__lp?.(event)" alt=""> </picture> <noscript> <picture class="overview-camera-system-zoom-gallery-2x-zoom zoom-gallery-image"> <source srcset="/v/iphone-16/a/images/overview/camera-system/zoom-gallery/2x_zoom__cwsqrtji4c66_xsmall.jpg, /v/iphone-16/a/images/overview/camera-system/zoom-gallery/2x_zoom__cwsqrtji4c66_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/camera-system/zoom-gallery/2x_zoom__cwsqrtji4c66_small.jpg, /v/iphone-16/a/images/overview/camera-system/zoom-gallery/2x_zoom__cwsqrtji4c66_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/camera-system/zoom-gallery/2x_zoom__cwsqrtji4c66_medium.jpg, /v/iphone-16/a/images/overview/camera-system/zoom-gallery/2x_zoom__cwsqrtji4c66_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/camera-system/zoom-gallery/2x_zoom__cwsqrtji4c66_large.jpg, /v/iphone-16/a/images/overview/camera-system/zoom-gallery/2x_zoom__cwsqrtji4c66_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/camera-system/zoom-gallery/2x_zoom__cwsqrtji4c66_large.jpg" alt="" > </picture> </noscript> </li> </ul> </div> </div> </div> </div> <div class="viewport-content spatial-capture-intro row"> <div class="ric-large-8 ric-xlarge-6 ric-large-offset-2 ric-small-8 ric-xsmall-12 ric-small-offset-1"> <div class="spatial-capture-headline ps-spacing-large-160 ps-spacing-medium-128 ps-spacing-small-96 ps-spacing-xsmall-96"> <h4 class="ps-eyebrow typography-ps-section-header">Spatial capture.</h4> <h5 class="ps-headline typography-ps-section-header">Bring a whole new dimension to your photos and videos.</h5> </div> </div> </div> <div class="viewport-content spatial-audio-hero row"> <picture id="overview-camera-system-spatial-hero-spatial-1" class="overview-camera-system-spatial-hero-spatial ps-spacing-large-64 ps-spacing-medium-40 ric-large-9 ric-small-12" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/camera-system/spatial/hero_spatial__gna2d6arpimq_large.png" onload="window.__lp?.(event)" alt=""> </picture> <noscript> <picture class="overview-camera-system-spatial-hero-spatial ps-spacing-large-64 ps-spacing-medium-40 ric-large-9 ric-small-12"> <source srcset="/v/iphone-16/a/images/overview/camera-system/spatial/hero_spatial__gna2d6arpimq_xsmall.png, /v/iphone-16/a/images/overview/camera-system/spatial/hero_spatial__gna2d6arpimq_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/camera-system/spatial/hero_spatial__gna2d6arpimq_small.png, /v/iphone-16/a/images/overview/camera-system/spatial/hero_spatial__gna2d6arpimq_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/camera-system/spatial/hero_spatial__gna2d6arpimq_medium.png, /v/iphone-16/a/images/overview/camera-system/spatial/hero_spatial__gna2d6arpimq_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/camera-system/spatial/hero_spatial__gna2d6arpimq_large.png, /v/iphone-16/a/images/overview/camera-system/spatial/hero_spatial__gna2d6arpimq_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/camera-system/spatial/hero_spatial__gna2d6arpimq_large.png" alt="" > </picture> </noscript> </div> <div class="viewport-content row" data-analytics-section-engagement="name:spatial capture"> <div class="spatial-capture-copy ric-large-6 ric-large-offset-3 ric-small-10 ric-small-offset-1 ps-spacing-large-56 ps-spacing-medium-40"> <p class="ps-swatch-secondary typography-ps-intro-semibold">With its realigned cameras, iPhone 16 lets you take <strong>magical photos and videos in a whole new way</strong> using spatial capture. So you can relive those moments in immersive 3D with Apple Vision Pro.</p> <p class="typography-ps-body-semibold ps-spacing-large-40"><a href="https://support.apple.com/en-gb/guide/iphone/record-spatial-videos-for-apple-vision-pro-iph6e3a6d4fe/ios" data-analytics-title="how to take spatial photos and videos" data-analytics-exit-link class="icon-wrapper"><span class="icon-copy">How to take spatial photos and videos</span><span class="icon icon-after more"></span></a></p> </div> </div> <div class="viewport-content row" data-analytics-section-engagement="name:audio mix"> <div class="audio-mix-wrapper ric-large-10 ric-large-offset-1 ps-spacing-large-128"> <div class="row audio-mix-intro"> <div class="ric-large-offset-1 ps-spacing-large-80 ps-spacing-medium-64 ps-spacing-small-40"> <div class="audio-mix-headline"> <h4 class="ps-eyebrow typography-ps-section-subhead">Audio Mix.</h4> <h5 class="ps-headline typography-ps-section-subhead">Make your voice heard.</h5> </div> </div> </div> <div class="row audio-mix-image"> <picture id="overview-camera-system-spatial-audio-1" class="overview-camera-system-spatial-audio audio-mix-photo ric-large-offset-1 ps-spacing-large-64 ps-spacing-medium-40" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/camera-system/spatial/audio__3clbnanoq82e_large.jpg" onload="window.__lp?.(event)" alt=""> </picture> <noscript> <picture class="overview-camera-system-spatial-audio audio-mix-photo ric-large-offset-1 ps-spacing-large-64 ps-spacing-medium-40"> <source srcset="/uk/iphone-16/images/overview/camera-system/spatial/audio__3clbnanoq82e_xsmall.jpg, /uk/iphone-16/images/overview/camera-system/spatial/audio__3clbnanoq82e_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/uk/iphone-16/images/overview/camera-system/spatial/audio__3clbnanoq82e_small.jpg, /uk/iphone-16/images/overview/camera-system/spatial/audio__3clbnanoq82e_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/uk/iphone-16/images/overview/camera-system/spatial/audio__3clbnanoq82e_medium.jpg, /uk/iphone-16/images/overview/camera-system/spatial/audio__3clbnanoq82e_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/uk/iphone-16/images/overview/camera-system/spatial/audio__3clbnanoq82e_large.jpg, /uk/iphone-16/images/overview/camera-system/spatial/audio__3clbnanoq82e_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/camera-system/spatial/audio__3clbnanoq82e_large.jpg" alt="" > </picture> </noscript> </div> <div class="row audio-mix-copy"> <div class="ric-xlarge-5 ric-large-6 ric-medium-8 ric-large-offset-1 ps-spacing-large-64 ps-spacing-medium-40"> <p class="ps-swatch-secondary typography-ps-body-semibold-reduced">Powered by advanced intelligence and Spatial Audio capture, Audio Mix lets you <strong>adjust the way voices sound in your videos</strong> using three different voice options. Want to decrease background sound? Or just focus on the voices that are in frame? Simply select the mix and adjust intensity to get the sound you want after video capture.</p> </div> </div> <div class="row audio-mix-list"> <div class="audio-mixes-items row ric-large-8 ric-large-offset-1"> <div class="audio-mixes-item ric-large-2 ric-medium-4 ric-small-12 ps-spacing-large-56 ps-spacing-medium-40"> <h7 class="underline typography-ps-intro-semibold">In-Frame</h7> <p class="ps-swatch-secondary typography-ps-body-reduced-tight-semibold">Only captures the voices of the people on camera, even if people off camera are talking during the recording.</p> </div> <div class="audio-mixes-item ric-large-2 ric-medium-4 ric-small-12 ps-spacing-large-56 ps-spacing-medium-40"> <h7 class="underline typography-ps-intro-semibold">Studio</h7> <p class="ps-swatch-secondary typography-ps-body-reduced-tight-semibold">Makes voices sound like you’re recording in a professional studio equipped with sound-dampening walls. Great for vloggers or podcasters because the recording will sound like the mic is close to the subject’s mouth, even if it’s a few feet away.</p> </div> <div class="audio-mixes-item ric-large-2 ric-medium-4 ric-small-12 ps-spacing-large-56 ps-spacing-medium-40"> <h7 class="underline typography-ps-intro-semibold">Cinematic</h7> <p class="ps-swatch-secondary typography-ps-body-reduced-tight-semibold">Captures all the voices around you and consolidates them towards the front of the screen — just like sound is formatted for films.</p> </div> </div> </div> </div> </div> </section> <section class="section section-photographic-styles" data-anim-scroll-group="Photographic Styles" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-photographic-styles"]}'> <div class="viewport-content"> <h2 class="ps-eyebrow typography-ps-headline-super ric-large-10 ric-large-offset-1 ric-medium-11 ric-small-10 ric-xsmall-12 ric-xsmall-offset-0">Choose your <br />Photographic Style.</h2> <h3 class="ps-headline typography-ps-headline-super ric-large-10 ric-large-offset-1 ric-medium-8 ric-small-10 ric-xsmall-12 ric-xsmall-offset-0">Change it up. <br class="large" /><br class="medium" /><br class="xs" />Change it back.</h3> </div> <div class='styles-gallery ps-spacing-large-112 ps-spacing-medium-80 ps-spacing-small-40' aria-label="" role="img" data-component-list='FilterGallery' data-analytics-section-engagement="name:photographic styles intro"> <div class="ref-scale-container viewport-content"></div> <div class='styles-list'> <div class='style reveal default' data-anim-lazy-image role='img'></div> <div class='style reveal color' data-anim-lazy-image role='img'></div> <div class='style bw' data-anim-lazy-image role='img'></div> </div> </div> <div class="viewport-content"> <p class="styles-footer ps-swatch-secondary typography-ps-intro-semibold ps-spacing-large-64 ps-spacing-medium-32 ric-large-6 ric-medium-8 ric-small-10 large-centered">Our latest generation of Photographic Styles gives you greater creative flexibility than ever before, so you can <strong>make every photo even more you.</strong> And you can add, change or remove a style anytime you want.</p> <div class="ps-spacing-large-128 ps-spacing-medium-96 ps-spacing-xsmall-80 ric-xlarge-8 ric-large-10 ric-medium-10 ric-small-12 large-centered styles-features-container-base"> <div class="feature-wrapper"> <div class="device ric-xlarge-4 ric-large-5 ric-small-12"> <picture id="overview-photographic-styles-tone-1" class="overview-photographic-styles-tone ps-image tone image0" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-photographic-styles"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/photographic-styles/tone__eowv4kd87csy_large.png" onload="window.__lp?.(event)" alt=""> </picture> <noscript> <picture class="overview-photographic-styles-tone ps-image tone image0"> <source srcset="/uk/iphone-16/images/overview/photographic-styles/tone__eowv4kd87csy_xsmall.png, /uk/iphone-16/images/overview/photographic-styles/tone__eowv4kd87csy_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/uk/iphone-16/images/overview/photographic-styles/tone__eowv4kd87csy_small.png, /uk/iphone-16/images/overview/photographic-styles/tone__eowv4kd87csy_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/uk/iphone-16/images/overview/photographic-styles/tone__eowv4kd87csy_medium.png, /uk/iphone-16/images/overview/photographic-styles/tone__eowv4kd87csy_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/uk/iphone-16/images/overview/photographic-styles/tone__eowv4kd87csy_large.png, /uk/iphone-16/images/overview/photographic-styles/tone__eowv4kd87csy_large_2x.png 2x" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/photographic-styles/tone__eowv4kd87csy_large.png" alt="" > </picture> </noscript> </div> <div class="ps-spacing-small-56 ric-large-4 ric-medium-5 ric-small-10 feature skin-tone" data-analytics-section-engagement="name:styles - skin tone"> <h4 class="typography-headline-reduced">Lock in your look.</h4> <p class="ps-spacing-xlarge-32 ps-swatch-secondary typography-ps-intro-semibold">We’ve created new styles that let you <strong>dial in your exact desired look with more advanced skin‑tone rendering</strong> and set it across your photos. And thanks to the powerful A18 chip, you can see the change in a live preview before you apply it.</p> </div> </div> <div class="ps-spacing-medium-128 feature-wrapper"> <div class="device ric-xlarge-4 ric-large-5 ric-small-12"> <picture id="overview-photographic-styles-aesthetics-1" class="overview-photographic-styles-aesthetics ps-image aesthetics image1" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-photographic-styles"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/photographic-styles/aesthetics__56e4sx5ow9em_large.png" onload="window.__lp?.(event)" alt=""> </picture> <noscript> <picture class="overview-photographic-styles-aesthetics ps-image aesthetics image1"> <source srcset="/v/iphone-16/a/images/overview/photographic-styles/aesthetics__56e4sx5ow9em_xsmall.png, /v/iphone-16/a/images/overview/photographic-styles/aesthetics__56e4sx5ow9em_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/photographic-styles/aesthetics__56e4sx5ow9em_small.png, /v/iphone-16/a/images/overview/photographic-styles/aesthetics__56e4sx5ow9em_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/photographic-styles/aesthetics__56e4sx5ow9em_medium.png, /v/iphone-16/a/images/overview/photographic-styles/aesthetics__56e4sx5ow9em_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/photographic-styles/aesthetics__56e4sx5ow9em_large.png, /v/iphone-16/a/images/overview/photographic-styles/aesthetics__56e4sx5ow9em_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/photographic-styles/aesthetics__56e4sx5ow9em_large.png" alt="" > </picture> </noscript> </div> <div class="ps-spacing-small-56 ric-large-4 ric-medium-5 ric-small-10 feature mood" data-analytics-section-engagement="name:styles - mood"> <h4 class="typography-headline-reduced">Align with your aesthetic.</h4> <p class="ps-spacing-large-32 ps-swatch-secondary typography-ps-intro-semibold">Our improved image pipeline also enables more creative styles, which allow you to <strong>customise the different moods of a photo</strong> through colour.</p> </div> </div> <div class="ps-spacing-medium-128 feature-wrapper"> <div class="device ric-xlarge-4 ric-large-5 ric-small-12"> <picture id="overview-photographic-styles-megapixels-1" class="overview-photographic-styles-megapixels ps-image megapixels image2" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-photographic-styles"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/photographic-styles/megapixels__clulnpeenivm_large.png" onload="window.__lp?.(event)" alt=""> </picture> <noscript> <picture class="overview-photographic-styles-megapixels ps-image megapixels image2"> <source srcset="/uk/iphone-16/images/overview/photographic-styles/megapixels__clulnpeenivm_xsmall.png, /uk/iphone-16/images/overview/photographic-styles/megapixels__clulnpeenivm_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/uk/iphone-16/images/overview/photographic-styles/megapixels__clulnpeenivm_small.png, /uk/iphone-16/images/overview/photographic-styles/megapixels__clulnpeenivm_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/uk/iphone-16/images/overview/photographic-styles/megapixels__clulnpeenivm_medium.png, /uk/iphone-16/images/overview/photographic-styles/megapixels__clulnpeenivm_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/uk/iphone-16/images/overview/photographic-styles/megapixels__clulnpeenivm_large.png, /uk/iphone-16/images/overview/photographic-styles/megapixels__clulnpeenivm_large_2x.png 2x" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/photographic-styles/megapixels__clulnpeenivm_large.png" alt="" > </picture> </noscript> </div> <div class="ps-spacing-small-56 ric-large-4 ric-medium-5 ric-small-10 feature control-pad" data-analytics-section-engagement="name:styles - control pad"> <h4 class="typography-headline-reduced">Make the most of your megapixels.</h4> <p class="ps-spacing-large-32 ps-swatch-secondary typography-ps-intro-semibold">Personalise every style even more with the new control pad, which makes it <strong>easy to adjust tone and colour simultaneously.</strong> You can also use the slider to adjust the intensity of specific colours instead of applying a one‑size‑fits‑all approach.</p> </div> </div> </div> <div class="ps-spacing-large-48 ric-xlarge-8 ric-large-10 ric-medium-10 large-centered styles-features-container" data-component-list='PSFeaturesGallery'> <div class="device-container ric-xlarge-4 ric-large-5"> <div class="device"> <picture id="overview-photographic-styles-tone-2" class="overview-photographic-styles-tone ps-image tone image0" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-photographic-styles"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/photographic-styles/tone__eowv4kd87csy_large.png" onload="window.__lp?.(event)" alt=""> </picture> <noscript> <picture class="overview-photographic-styles-tone ps-image tone image0"> <source srcset="/uk/iphone-16/images/overview/photographic-styles/tone__eowv4kd87csy_xsmall.png, /uk/iphone-16/images/overview/photographic-styles/tone__eowv4kd87csy_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/uk/iphone-16/images/overview/photographic-styles/tone__eowv4kd87csy_small.png, /uk/iphone-16/images/overview/photographic-styles/tone__eowv4kd87csy_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/uk/iphone-16/images/overview/photographic-styles/tone__eowv4kd87csy_medium.png, /uk/iphone-16/images/overview/photographic-styles/tone__eowv4kd87csy_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/uk/iphone-16/images/overview/photographic-styles/tone__eowv4kd87csy_large.png, /uk/iphone-16/images/overview/photographic-styles/tone__eowv4kd87csy_large_2x.png 2x" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/photographic-styles/tone__eowv4kd87csy_large.png" alt="" > </picture> </noscript> <picture id="overview-photographic-styles-aesthetics-2" class="overview-photographic-styles-aesthetics ps-image aesthetics image1" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-photographic-styles"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/photographic-styles/aesthetics__56e4sx5ow9em_large.png" onload="window.__lp?.(event)" alt=""> </picture> <noscript> <picture class="overview-photographic-styles-aesthetics ps-image aesthetics image1"> <source srcset="/v/iphone-16/a/images/overview/photographic-styles/aesthetics__56e4sx5ow9em_xsmall.png, /v/iphone-16/a/images/overview/photographic-styles/aesthetics__56e4sx5ow9em_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/photographic-styles/aesthetics__56e4sx5ow9em_small.png, /v/iphone-16/a/images/overview/photographic-styles/aesthetics__56e4sx5ow9em_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/photographic-styles/aesthetics__56e4sx5ow9em_medium.png, /v/iphone-16/a/images/overview/photographic-styles/aesthetics__56e4sx5ow9em_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/photographic-styles/aesthetics__56e4sx5ow9em_large.png, /v/iphone-16/a/images/overview/photographic-styles/aesthetics__56e4sx5ow9em_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/photographic-styles/aesthetics__56e4sx5ow9em_large.png" alt="" > </picture> </noscript> <picture id="overview-photographic-styles-megapixels-2" class="overview-photographic-styles-megapixels ps-image megapixels image2" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-photographic-styles"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/photographic-styles/megapixels__clulnpeenivm_large.png" onload="window.__lp?.(event)" alt=""> </picture> <noscript> <picture class="overview-photographic-styles-megapixels ps-image megapixels image2"> <source srcset="/uk/iphone-16/images/overview/photographic-styles/megapixels__clulnpeenivm_xsmall.png, /uk/iphone-16/images/overview/photographic-styles/megapixels__clulnpeenivm_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/uk/iphone-16/images/overview/photographic-styles/megapixels__clulnpeenivm_small.png, /uk/iphone-16/images/overview/photographic-styles/megapixels__clulnpeenivm_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/uk/iphone-16/images/overview/photographic-styles/megapixels__clulnpeenivm_medium.png, /uk/iphone-16/images/overview/photographic-styles/megapixels__clulnpeenivm_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/uk/iphone-16/images/overview/photographic-styles/megapixels__clulnpeenivm_large.png, /uk/iphone-16/images/overview/photographic-styles/megapixels__clulnpeenivm_large_2x.png 2x" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/photographic-styles/megapixels__clulnpeenivm_large.png" alt="" > </picture> </noscript> </div> </div> <div class="ric-large-4 ric-medium-5 feature skin-tone" data-analytics-section-engagement="name:styles - skin tone"> <div class="copy-wrapper"> <h4 class="typography-headline-reduced">Lock in your look.</h4> <p class="ps-spacing-large-32 ps-swatch-secondary typography-ps-intro-semibold">We’ve created new styles that let you <strong>dial in your exact desired look with more advanced skin‑tone rendering</strong> and set it across your photos. And thanks to the powerful A18 chip, you can see the change in a live preview before you apply it.</p> </div> </div> <div class="ric-large-4 ric-medium-5 feature mood" data-analytics-section-engagement="name:styles - mood"> <div class="copy-wrapper"> <h4 class="typography-headline-reduced">Align with your aesthetic.</h4> <p class="ps-spacing-large-32 ps-swatch-secondary typography-ps-intro-semibold">Our improved image pipeline also enables more creative styles, which allow you to <strong>customise the different moods of a photo</strong> through colour.</p> </div> </div> <div class="ric-large-4 ric-medium-5 feature control-pad" data-analytics-section-engagement="name:styles - control pad"> <div class="copy-wrapper"> <h4 class="typography-headline-reduced">Make the most of your megapixels.</h4> <p class="ps-spacing-large-32 ps-swatch-secondary typography-ps-intro-semibold">Personalise every style even more with the new control pad, which makes it <strong>easy to adjust tone and colour simultaneously.</strong> You can also use the slider to adjust the intensity of specific colours instead of applying a one‑size‑fits‑all approach.</p> </div> </div> </div> </div> </section> <section class="section section-chip theme-dark no-pad-top" data-anim-scroll-group="Chip" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-chip"]}' data-theme-changer="dark" data-deep-link="a18-chip"> <div class="viewport-content"> <div class="chip-media-wrap" data-analytics-section-engagement="name:a18 chip intro"> <div class="inline-media-component-container chip-media"> <div class="video-wrapper" data-video-id="chip-media" data-component-list="InlineMediaDefault"> <video id="chip-media" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-16/2024/3bd53bf6-27ee-4633-bd00-597a4ec4bf1b/anim/chip/" data-retina-enabled="true" data-inline-media-load-keyframe='{"start":"t - 100vh","end":"b"}' data-inline-media-play-keyframe='{ "start": "a0t - 65vh", "end": "a0b", "anchors": ["section.section-chip"] }' data-inline-media-unload-at-end="true" aria-label=""></video> <picture id="overview-chip-hero-chip-endframe-1" class="overview-chip-hero-chip-endframe fallback-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": "inline-media"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/chip/hero_chip_endframe__e48wzm1ey9ua_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-chip-hero-chip-endframe fallback-frame"> <source srcset="/v/iphone-16/a/images/overview/chip/hero_chip_endframe__e48wzm1ey9ua_xsmall.jpg, /v/iphone-16/a/images/overview/chip/hero_chip_endframe__e48wzm1ey9ua_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/chip/hero_chip_endframe__e48wzm1ey9ua_medium.jpg, /v/iphone-16/a/images/overview/chip/hero_chip_endframe__e48wzm1ey9ua_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/chip/hero_chip_endframe__e48wzm1ey9ua_large.jpg, /v/iphone-16/a/images/overview/chip/hero_chip_endframe__e48wzm1ey9ua_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/a/images/overview/chip/hero_chip_endframe__e48wzm1ey9ua_xlarge.jpg, /v/iphone-16/a/images/overview/chip/hero_chip_endframe__e48wzm1ey9ua_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/chip/hero_chip_endframe__e48wzm1ey9ua_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-chip-hero-chip-endframe-2" class="overview-chip-hero-chip-endframe end-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":["section.section-chip"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/chip/hero_chip_endframe__e48wzm1ey9ua_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-chip-hero-chip-endframe end-frame"> <source srcset="/v/iphone-16/a/images/overview/chip/hero_chip_endframe__e48wzm1ey9ua_xsmall.jpg, /v/iphone-16/a/images/overview/chip/hero_chip_endframe__e48wzm1ey9ua_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/chip/hero_chip_endframe__e48wzm1ey9ua_medium.jpg, /v/iphone-16/a/images/overview/chip/hero_chip_endframe__e48wzm1ey9ua_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/chip/hero_chip_endframe__e48wzm1ey9ua_large.jpg, /v/iphone-16/a/images/overview/chip/hero_chip_endframe__e48wzm1ey9ua_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/a/images/overview/chip/hero_chip_endframe__e48wzm1ey9ua_xlarge.jpg, /v/iphone-16/a/images/overview/chip/hero_chip_endframe__e48wzm1ey9ua_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/chip/hero_chip_endframe__e48wzm1ey9ua_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-chip-hero-chip-startframe-1" class="overview-chip-hero-chip-startframe start-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":["section.section-chip"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/chip/hero_chip_startframe__goi6zgutrya2_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-chip-hero-chip-startframe start-frame"> <source srcset="/v/iphone-16/a/images/overview/chip/hero_chip_startframe__goi6zgutrya2_xsmall.jpg, /v/iphone-16/a/images/overview/chip/hero_chip_startframe__goi6zgutrya2_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/chip/hero_chip_startframe__goi6zgutrya2_medium.jpg, /v/iphone-16/a/images/overview/chip/hero_chip_startframe__goi6zgutrya2_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/chip/hero_chip_startframe__goi6zgutrya2_large.jpg, /v/iphone-16/a/images/overview/chip/hero_chip_startframe__goi6zgutrya2_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/a/images/overview/chip/hero_chip_startframe__goi6zgutrya2_xlarge.jpg, /v/iphone-16/a/images/overview/chip/hero_chip_startframe__goi6zgutrya2_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/chip/hero_chip_startframe__goi6zgutrya2_xlarge.jpg" alt > </picture> </noscript> </div> </div> </div> <div class="chip-content ric-large-10 ric-xlarge-offset-2 ric-large-offset-1 ric-medium-offset-1"> <h2 class="eyebrow typography-headline-super">A18 chip.</h2> <h3 class="headline typography-headline-super">Hi, IQ.</h3> <p class="copy ps-swatch-secondary typography-ps-intro-semibold ric-xlarge-5 ric-large-6 ric-medium-8 ric-small-10">Meet A18, <strong>custom‑built for Apple Intelligence</strong> — and so much more. It jumps two generations ahead of the A16 Bionic chip in iPhone 15. And it powers next-level camera features like Photographic Styles and Cameral Control. All with exceptional power efficiency to extend battery life.</p> </div> <div id="compare-chip-gallery" data-compare-gallery class="inline-compare-wrap large-centered ric-xlarge-10 ric-large-12" data-analytics-gallery-interaction-type="dropdownnav" data-component-list="InlineCompare" data-analytics-section-engagement="name:a18 chip compare" data-analytics-gallery-id="a18 chip compare gallery"> <div class="inline-compare-dropdown form-dropdown-wrap large-align-items-center"> <label for="inline-compare-select" class="inline-compare-select-label typography-label">Compare with</label> <div class="form-dropdown"> <select data-compare-select role="tablist" class="form-dropdown-select form-dropdown-selectnone inline-compare-select typography-label"> <option role="tab" data-ac-gallery-trigger="inline-compare-chip-iphone-12-trigger" value="iphone-12">iPhone 12</option> <option role="tab" data-ac-gallery-trigger="inline-compare-chip-iphone-12-mini-trigger" value="iphone-12-mini">iPhone 12 mini</option> <option role="tab" data-ac-gallery-trigger="inline-compare-chip-iphone-13-trigger" value="iphone-13">iPhone 13</option> <option role="tab" data-ac-gallery-trigger="inline-compare-chip-iphone-13-mini-trigger" value="iphone-13-mini">iPhone 13 mini</option> <option role="tab" data-ac-gallery-trigger="inline-compare-chip-iphone-14-trigger" value="iphone-14">iPhone 14</option> <option role="tab" data-ac-gallery-trigger="inline-compare-chip-iphone-14-plus-trigger" value="iphone-14-plus">iPhone 14 Plus</option> <option role="tab" data-ac-gallery-trigger="inline-compare-chip-iphone-15-trigger" value="iphone-15">iPhone 15</option> <option role="tab" data-ac-gallery-trigger="inline-compare-chip-iphone-15-plus-trigger" value="iphone-15-plus">iPhone 15 Plus</option> </select> <span class="form-dropdown-chevron" aria-hidden="true"></span> </div> </div> <div class="inline-compare-option-wrap"> <div id="gallery-item-chip-iphone-12" role="tabpanel" data-name="iphone-12" data-analytics-gallery-item-id="iphone 12" aria-hidden="false" class="inline-compare-option inline-compare-option-iphone-12 inline-compare-option-1 show small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>60% faster</strong> <span> 6‑core CPU</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>2x faster</strong> <span> 5‑core GPU</span></p> </div> <div id="gallery-item-chip-iphone-12-mini" role="tabpanel" data-name="iphone-12-mini" data-analytics-gallery-item-id="iphone 12 mini" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-12-mini inline-compare-option-2 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>60% faster</strong> <span> 6‑core CPU</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>2x faster</strong> <span> 5‑core GPU</span></p> </div> <div id="gallery-item-chip-iphone-13" role="tabpanel" data-name="iphone-13" data-analytics-gallery-item-id="iphone 13" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-13 inline-compare-option-3 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>50% faster</strong> <span>6‑core CPU</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>70% faster</strong> <span>5‑core GPU</span></p> </div> <div id="gallery-item-chip-iphone-13-mini" role="tabpanel" data-name="iphone-13-mini" data-analytics-gallery-item-id="iphone 13 mini" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-13-mini inline-compare-option-4 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>50% faster</strong> <span>6‑core CPU</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>70% faster</strong> <span>5‑core GPU</span></p> </div> <div id="gallery-item-chip-iphone-14" role="tabpanel" data-name="iphone-14" data-analytics-gallery-item-id="iphone 14" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-14 inline-compare-option-5 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>50% faster</strong> <span> 6‑core CPU</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>50% faster</strong> <span>5‑core GPU</span></p> </div> <div id="gallery-item-chip-iphone-14-plus" role="tabpanel" data-name="iphone-14-plus" data-analytics-gallery-item-id="iphone 14 plus" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-14-plus inline-compare-option-6 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>50% faster</strong> <span> 6‑core CPU</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>50% faster</strong> <span>5‑core GPU</span></p> </div> <div id="gallery-item-chip-iphone-15" role="tabpanel" data-name="iphone-15" data-analytics-gallery-item-id="iphone 15" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-15 inline-compare-option-7 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>30% faster</strong> <span> 6‑core CPU</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>40% faster</strong> <span> 5‑core GPU</span></p> </div> <div id="gallery-item-chip-iphone-15-plus" role="tabpanel" data-name="iphone-15-plus" data-analytics-gallery-item-id="iphone 15 plus" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-15-plus inline-compare-option-8 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>30% faster</strong> <span> 6‑core CPU</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>40% faster</strong> <span> 5‑core GPU</span></p> </div> </div> </div> </div> </section> <section class="section section-battery" data-anim-scroll-group="Battery" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-battery"]}'> <div class="viewport-content"> <div class="battery-content" data-analytics-section-engagement="name:battery intro"> <h2 class="eyebrow ps-eyebrow typography-ps-headline-super">Even longer battery life.</h2> <h3 class="headline ps-headline typography-ps-headline-super ric-xlarge-8 ric-large-10 ric-medium-9">You’ll need to recharge <br class="xl" />before it will.</h3> <div class="battery-details"> <div class="copy-wrap ric-xlarge-4 ric-large-5 ric-medium-8 ric-small-10 small-order-2"> <p class="copy ps-swatch-secondary typography-ps-intro-semibold">iPhone 16 has been designed to make room for a larger battery, which works together with A18 to deliver <strong>a big boost in battery life,</strong> even with so many new features. So you can game, binge and rock on — and on.</p> <p class="copy ps-swatch-secondary typography-ps-intro-semibold">Snap on a new MagSafe charger for <strong>even faster wireless charging<sup class="footnote footnote-number"><a href="#footnote-5" aria-label="Footnote 3" data-modal-close>3</a></sup></strong> — up to 25W with a 30W power adapter or higher, enabling up to 50% charge in around 30 minutes.<sup class="footnote footnote-number"><a href="#footnote-6" aria-label="Footnote 4" data-modal-close>4</a></sup></p> </div> <div class="ric-xlarge-2 ric-large-3 ric-large-offset-2 ric-medium-7 ric-medium-offset-1 ric-small-10 small-align-items-start stat-wrap small-order-3"> <p class="ps-stat ps-stat-elevated typography-ps-body-tight-semibold ric-large-3 ric-small-10">Up to <strong>27 hours</strong> video playback<br />on iPhone 16 Plus<sup class="footnote footnote-number"><a href="#footnote-7" aria-label="Footnote 5" data-modal-close>5</a></sup></p> <p class="ps-stat ps-stat-elevated typography-ps-body-tight-semibold ric-large-3 ric-small-10">Up to <strong>22 hours</strong> video playback<br />on iPhone 16<sup class="footnote footnote-number"><a href="#footnote-7" aria-label="Footnote 5" data-modal-close>5</a></sup></p> </div> <div class="picture-wrap small-order-1"> <div class="hero-battery" data-anim-lazy-image> <div class="overview-battery-hero-battery-screen screen"> <div class="inline-media-component-container battery-hero-media"> <div class="video-wrapper" data-video-id="battery-hero" data-component-list="InlineMediaDefault"> <video id="battery-hero" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-16/2024/3bd53bf6-27ee-4633-bd00-597a4ec4bf1b/anim/battery/" data-retina-enabled="true" data-inline-media-breakpoint-substitution-map='{"xlarge": "large"}' data-inline-media-load-keyframe='{"start":"t - 100vh","end":"b"}' data-inline-media-play-keyframe='{ "start": "a0t - 65vh", "end": "a0b", "anchors": [".hero-battery"] }' data-inline-media-unload-at-end="true" aria-label=""></video> <picture id="overview-battery-battery-endframe-1" class="overview-battery-battery-endframe fallback-frame" data-lazy data-download-area-keyframe='{"start": "t - 150vh", "end": "b", "disabledWhen": "inline-media"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/battery/battery_endframe__fzbgdt0mrfu6_large.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-battery-battery-endframe fallback-frame"> <source srcset="/v/iphone-16/a/images/overview/battery/battery_endframe__fzbgdt0mrfu6_xsmall.jpg, /v/iphone-16/a/images/overview/battery/battery_endframe__fzbgdt0mrfu6_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/battery/battery_endframe__fzbgdt0mrfu6_small.jpg, /v/iphone-16/a/images/overview/battery/battery_endframe__fzbgdt0mrfu6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/battery/battery_endframe__fzbgdt0mrfu6_medium.jpg, /v/iphone-16/a/images/overview/battery/battery_endframe__fzbgdt0mrfu6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/battery/battery_endframe__fzbgdt0mrfu6_large.jpg, /v/iphone-16/a/images/overview/battery/battery_endframe__fzbgdt0mrfu6_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/battery/battery_endframe__fzbgdt0mrfu6_large.jpg" alt > </picture> </noscript> <picture id="overview-battery-battery-endframe-2" class="overview-battery-battery-endframe end-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":["section.section-battery"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/battery/battery_endframe__fzbgdt0mrfu6_large.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-battery-battery-endframe end-frame"> <source srcset="/v/iphone-16/a/images/overview/battery/battery_endframe__fzbgdt0mrfu6_xsmall.jpg, /v/iphone-16/a/images/overview/battery/battery_endframe__fzbgdt0mrfu6_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/battery/battery_endframe__fzbgdt0mrfu6_small.jpg, /v/iphone-16/a/images/overview/battery/battery_endframe__fzbgdt0mrfu6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/battery/battery_endframe__fzbgdt0mrfu6_medium.jpg, /v/iphone-16/a/images/overview/battery/battery_endframe__fzbgdt0mrfu6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/battery/battery_endframe__fzbgdt0mrfu6_large.jpg, /v/iphone-16/a/images/overview/battery/battery_endframe__fzbgdt0mrfu6_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/battery/battery_endframe__fzbgdt0mrfu6_large.jpg" alt > </picture> </noscript> <picture id="overview-battery-battery-startframe-1" class="overview-battery-battery-startframe start-frame" data-lazy data-download-area-keyframe="{"start":"a0t - 150vh","end":"a0b","anchors":["section.section-battery"]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/battery/battery_startframe__c6wi7qmg7mky_large.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-battery-battery-startframe start-frame"> <source srcset="/v/iphone-16/a/images/overview/battery/battery_startframe__c6wi7qmg7mky_xsmall.jpg, /v/iphone-16/a/images/overview/battery/battery_startframe__c6wi7qmg7mky_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/battery/battery_startframe__c6wi7qmg7mky_small.jpg, /v/iphone-16/a/images/overview/battery/battery_startframe__c6wi7qmg7mky_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/battery/battery_startframe__c6wi7qmg7mky_medium.jpg, /v/iphone-16/a/images/overview/battery/battery_startframe__c6wi7qmg7mky_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/battery/battery_startframe__c6wi7qmg7mky_large.jpg, /v/iphone-16/a/images/overview/battery/battery_startframe__c6wi7qmg7mky_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/battery/battery_startframe__c6wi7qmg7mky_large.jpg" alt > </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> <div id="compare-battery-gallery" data-compare-gallery class="inline-compare-wrap large-centered ric-xlarge-10 ric-large-12 ps-spacing-medium-40 ps-spacing-small-96" data-analytics-gallery-interaction-type="dropdownnav" data-component-list="InlineCompare" data-analytics-section-engagement="name:battery compare" data-analytics-gallery-id="battery compare gallery"> <div class="inline-compare-dropdown form-dropdown-wrap large-align-items-center"> <label for="inline-compare-select" class="inline-compare-select-label typography-label">Compare with</label> <div class="form-dropdown"> <select data-compare-select role="tablist" class="form-dropdown-select form-dropdown-selectnone inline-compare-select typography-label"> <option role="tab" data-ac-gallery-trigger="inline-compare-battery-iphone-12-trigger" value="iphone-12">iPhone 12</option> <option role="tab" data-ac-gallery-trigger="inline-compare-battery-iphone-12-mini-trigger" value="iphone-12-mini">iPhone 12 mini</option> <option role="tab" data-ac-gallery-trigger="inline-compare-battery-iphone-13-trigger" value="iphone-13">iPhone 13</option> <option role="tab" data-ac-gallery-trigger="inline-compare-battery-iphone-13-mini-trigger" value="iphone-13-mini">iPhone 13 mini</option> <option role="tab" data-ac-gallery-trigger="inline-compare-battery-iphone-14-trigger" value="iphone-14">iPhone 14</option> <option role="tab" data-ac-gallery-trigger="inline-compare-battery-iphone-14-plus-trigger" value="iphone-14-plus">iPhone 14 Plus</option> <option role="tab" data-ac-gallery-trigger="inline-compare-battery-iphone-15-trigger" value="iphone-15">iPhone 15</option> <option role="tab" data-ac-gallery-trigger="inline-compare-battery-iphone-15-plus-trigger" value="iphone-15-plus">iPhone 15 Plus</option> </select> <span class="form-dropdown-chevron" aria-hidden="true"></span> </div> </div> <div class="inline-compare-option-wrap"> <div id="gallery-item-battery-iphone-12" role="tabpanel" data-name="iphone-12" data-analytics-gallery-item-id="iphone 12" aria-hidden="false" class="inline-compare-option inline-compare-option-iphone-12 inline-compare-option-1 show small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>5 more hours</strong> <span>video playback on iPhone 16</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>10 more hours</strong> <span>video playback on iPhone 16 Plus</span></p> </div> <div id="gallery-item-battery-iphone-12-mini" role="tabpanel" data-name="iphone-12-mini" data-analytics-gallery-item-id="iphone 12 mini" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-12-mini inline-compare-option-2 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>7 more hours</strong> <span>video playback on iPhone 16</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>12 more hours</strong> <span>video playback on iPhone 16 Plus</span></p> </div> <div id="gallery-item-battery-iphone-13" role="tabpanel" data-name="iphone-13" data-analytics-gallery-item-id="iphone 13" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-13 inline-compare-option-3 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>3 more hours</strong> <span>video playback on iPhone 16</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>8 more hours</strong> <span>video playback on iPhone 16 Plus</span></p> </div> <div id="gallery-item-battery-iphone-13-mini" role="tabpanel" data-name="iphone-13-mini" data-analytics-gallery-item-id="iphone 13 mini" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-13-mini inline-compare-option-4 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>5 more hours</strong> <span>video playback on iPhone 16</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>10 more hours</strong> <span>video playback on iPhone 16 Plus</span></p> </div> <div id="gallery-item-battery-iphone-14" role="tabpanel" data-name="iphone-14" data-analytics-gallery-item-id="iphone 14" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-14 inline-compare-option-5 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>2 more hours</strong> <span>video playback on iPhone 16</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>7 more hours</strong> <span>video playback on iPhone 16 Plus</span></p> </div> <div id="gallery-item-battery-iphone-14-plus" role="tabpanel" data-name="iphone-14-plus" data-analytics-gallery-item-id="iphone 14 plus" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-14-plus inline-compare-option-6 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>4 less hours</strong> <span>video playback on iPhone 16</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>1 more hour</strong> <span>video playback on iPhone 16 Plus</span></p> </div> <div id="gallery-item-battery-iphone-15" role="tabpanel" data-name="iphone-15" data-analytics-gallery-item-id="iphone 15" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-15 inline-compare-option-7 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>2 more hours</strong> <span>video playback on iPhone 16</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>7 more hours</strong> <span>video playback on iPhone 16 Plus</span></p> </div> <div id="gallery-item-battery-iphone-15-plus" role="tabpanel" data-name="iphone-15-plus" data-analytics-gallery-item-id="iphone 15 plus" aria-hidden="true" class="inline-compare-option inline-compare-option-iphone-15-plus inline-compare-option-8 small-align-items-start"> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>4 less hours</strong> <span>video playback on iPhone 16</span></p> <p class="ps-stat typography-ps-body-tight-semibold">Up to <strong>1 more hour</strong> <span>video playback on iPhone 16 Plus</span></p> </div> </div> </div> </div> </section> <section class="section section-design" data-anim-scroll-group="Design" data-component-list="DesignParallax" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-design"]}'> <div class="viewport-content"> <h2 class="ps-eyebrow typography-ps-headline-super xlarge-offset-2 large-offset-1 xlarge-6 large-8 medium-10">Durable design.</h2> <h3 class="ps-headline typography-ps-headline-super xlarge-offset-2 large-offset-1 xlarge-6 large-9 medium-10">Who says beauty isn’t meant to last?</h3> <p class="ps-swatch-secondary typography-ps-intro-semibold ps-spacing-large-40 xlarge-offset-2 large-offset-1 xlarge-5 large-8 small-10">iPhone 16 has a <strong>sturdy, aerospace‑grade aluminium enclosure</strong> and strong — and beautiful — colour‑infused glass on the back. The latest-generation Ceramic Shield material is <strong>two times tougher than any smartphone glass.</strong> And a new internal design dissipates heat more effectively, so you’ll get better performance overall, especially when it comes to gaming.</p> <div class="design-content row ps-spacing-xlarge-128 ps-spacing-large-112 ps-spacing-medium-80 ps-spacing-small-80" data-analytics-section-engagement="name:design intro"> <p class="design-content-shield typography-ps-eyebrow-reduced xlarge-2 large-3 small-5 xsmall-8 large-offset-8 small-offset-1 parallax-item" data-para-start="t - css(--para-trigger-start)" data-para-end="t - css(--para-trigger-start) + css(--para-trigger-offset)" data-anchor=".design-content" data-para-opacity='["0", "1"]' data-ease-function="easeInOutSin">Latest‑generation Ceramic Shield. 2x tougher than any smartphone glass.</p> <div class="design-hero-img large-no-pad-bottom row xlarge-6 large-8 medium-10 small-8 xsmall-12 large-centered ps-spacing-large-0 ps-spacing-small-40" role="img" alt> <div class="design-hero-top"> <picture id="overview-design-hero-top-hw-1" class="overview-design-hero-top-hw" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/design/hero_top_hw__gkalwc05fi62_xlarge.png" onload="window.__lp?.(event)" alt=""> </picture> <noscript> <picture class="overview-design-hero-top-hw"> <source srcset="/v/iphone-16/a/images/overview/design/hero_top_hw__gkalwc05fi62_small.png, /v/iphone-16/a/images/overview/design/hero_top_hw__gkalwc05fi62_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/design/hero_top_hw__gkalwc05fi62_medium.png, /v/iphone-16/a/images/overview/design/hero_top_hw__gkalwc05fi62_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/design/hero_top_hw__gkalwc05fi62_large.png, /v/iphone-16/a/images/overview/design/hero_top_hw__gkalwc05fi62_large_2x.png 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/a/images/overview/design/hero_top_hw__gkalwc05fi62_xlarge.png, /v/iphone-16/a/images/overview/design/hero_top_hw__gkalwc05fi62_xlarge_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/design/hero_top_hw__gkalwc05fi62_xlarge.png" alt="" > </picture> </noscript> </div> <div class="design-hero-bottom parallax-item" data-para-start="t - 84vh" data-para-end="a0b - 95vh"> <picture id="overview-design-hero-bottom-hw-1" class="overview-design-hero-bottom-hw" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/design/hero_bottom_hw__bxirkpjq4yeu_xlarge.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-design-hero-bottom-hw"> <source srcset="/v/iphone-16/a/images/overview/design/hero_bottom_hw__bxirkpjq4yeu_small.png, /v/iphone-16/a/images/overview/design/hero_bottom_hw__bxirkpjq4yeu_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/design/hero_bottom_hw__bxirkpjq4yeu_medium.png, /v/iphone-16/a/images/overview/design/hero_bottom_hw__bxirkpjq4yeu_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/design/hero_bottom_hw__bxirkpjq4yeu_large.png, /v/iphone-16/a/images/overview/design/hero_bottom_hw__bxirkpjq4yeu_large_2x.png 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/a/images/overview/design/hero_bottom_hw__bxirkpjq4yeu_xlarge.png, /v/iphone-16/a/images/overview/design/hero_bottom_hw__bxirkpjq4yeu_xlarge_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/design/hero_bottom_hw__bxirkpjq4yeu_xlarge.png" alt > </picture> </noscript> </div> </div> <p class="design-content-aluminum typography-ps-eyebrow-reduced xlarge-2 large-3 small-5 xsmall-8 ps-spacing-small-72 ps-spacing-xsmall-48 xlarge-offset-2 large-offset-1 parallax-item" data-para-start="t - css(--para-trigger-start)" data-para-end="a0b - css(--para-trigger-end)" data-anchor=".design-content" data-para-opacity='["0", "1"]' data-ease-function="easeInOutSin">Engineered from beautiful aerospace-grade aluminium.</p> <p class="design-content-protection typography-ps-eyebrow-reduced xlarge-2 large-3 small-5 xsmall-8 ps-spacing-medium-32 xlarge-offset-8 large-offset-7 small-offset-1 parallax-item" data-para-start="t - css(--para-trigger-start)" data-para-end="a0b - css(--para-trigger-end)" data-anchor=".design-content" data-para-opacity='["0", "1"]' data-ease-function="easeInOutSin">Splash, water and dust resistant.<sup class="footnote footnote-number"><a href="#footnote-8" aria-label="Footnote 6" data-modal-close>6</a></sup></p> </div> <div class="design-content-color large-offset-1 small-offset-0 large-10 small-12" data-analytics-section-engagement="name:design color lineup"> <p class="ps-swatch-secondary typography-ps-intro-semibold ric-large-offset-1 ric-large-5 ric-medium-8 ric-small-9"><strong>Strength meets style.</strong> iPhone 16 comes in five vibrant colours, from black to ultramarine.</p> <picture id="overview-design-all-colors-1" class="overview-design-all-colors ps-spacing-large-64 ps-spacing-medium-48 ps-spacing-small-40 large-centered row large-6 small-7 xsmall-8" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/design/all_colors__flhn5cmb1t26_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-design-all-colors ps-spacing-large-64 ps-spacing-medium-48 ps-spacing-small-40 large-centered row large-6 small-7 xsmall-8"> <source srcset="/v/iphone-16/a/images/overview/design/all_colors__flhn5cmb1t26_xsmall.jpg, /v/iphone-16/a/images/overview/design/all_colors__flhn5cmb1t26_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/design/all_colors__flhn5cmb1t26_small.jpg, /v/iphone-16/a/images/overview/design/all_colors__flhn5cmb1t26_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/design/all_colors__flhn5cmb1t26_medium.jpg, /v/iphone-16/a/images/overview/design/all_colors__flhn5cmb1t26_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/design/all_colors__flhn5cmb1t26_large.jpg, /v/iphone-16/a/images/overview/design/all_colors__flhn5cmb1t26_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/a/images/overview/design/all_colors__flhn5cmb1t26_xlarge.jpg, /v/iphone-16/a/images/overview/design/all_colors__flhn5cmb1t26_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/design/all_colors__flhn5cmb1t26_xlarge.jpg" alt > </picture> </noscript> </div> </div> </section> <section class="section section-action-button no-pad-bottom" data-anim-scroll-group="Action Button" data-component-listttt="ActionButton" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-action-button"]}' data-analytics-section-engagement="name:action button"> <div class="viewport-content"> <h2 class="description-copy subsection-header ps-eyebrow typography-headline-super large-centered ric-large-8 ric-small-10">Action button.</h2> <h3 class="description-copy ps-headline typography-headline-super large-centered ric-large-8 ric-small-10">Do more. Wait less.</h3> <p class="description-copy ps-swatch-secondary typography-ps-intro-semibold large-centered ric-large-6 ric-small-10">The Action button on iPhone 16 is a <strong>fast track to your favourite feature.</strong> Just press and hold to launch the action you want — the torch, a voice memo, Silent mode and more. You can also set up Shortcuts to open an app, run a series of tasks, or change actions depending on the time of day or your location. Or use it to take actions in an app, like setting an alarm or even ordering your favourite coffee drink.</p> <div id="actions-gallery" data-analytics-gallery-id="action button gallery" aria-label="Actions gallery" class="gallery" data-component-list="ActionsGallery"> <div class="tablist-wrapper ric-large-3 ric-small-12"> <div data-analytics-gallery-interaction-type="tabnav" class="tabnav-legacy ric-small-11"> <ul role="tablist" class="tabnav-legacy-items"> <li role="presentation" class="tabnav-legacy-item typography-site-tab-nav" data-focus-expression='{"expression": "a0t+50vh", "anchors":[".section-action-button"]}'> <a href="#actions-gallery-ring-silent" id="actions-gallery-ring-silent-trigger" data-ac-gallery-trigger="actions-gallery-ring-silent" data-analytics-gallery-item-id="silent mode" class="tabnav-legacy-link"> <i class="tabnav-legacy-icon"><svg height="25" viewBox="0 0 25 25" width="25" xmlns="http://www.w3.org/2000/svg"><path d="m0 0h25v25h-25z" fill="none" /><path d="m8.2948 5.7002c.4642-.4724 1.0259-.8435 1.7312-1.0737.2559-1.219 1.1978-2.1265 2.4692-2.1265s2.2129.9075 2.478 2.1265c2.3228.7607 3.2466 2.9058 3.3926 6.0405.1558 1.4482.2285 3.0891.9692 3.8958.7686.8157 1.6646 1.741 1.6646 2.6667 0 .3589-.1995.6267-.5236.7705zm-1.4063 2.8357c-.1405.6467-.2261 1.3582-.2643 2.1311-.1553 1.4482-.2285 3.0891-.9692 3.8958-.7681.8157-1.6553 1.6223-1.6553 2.5481 0 .5317.4023.8892 1.0605.8892h11.2924zm2.4568 10.4641c.3398 1.4316 1.6187 2.5 3.1543 2.5s2.8145-1.0684 3.1543-2.5zm12.0082 1.1729-2.1729-2.1729-1-1-9.7814-9.7815-.7228-.7229-3.3229-3.3228c-.1953-.1953-.5117-.1953-.707 0s-.1953.5117 0 .707l3.5651 3.5652.7878.7878 8.7672 8.7671 1 1 2.8799 2.8799c.0977.0977.2256.1465.3535.1465s.2559-.0488.3535-.1465c.1953-.1953.1953-.5117 0-.707z" fill="#1d1d1f" /></svg></i> <span class="typography-ps-body-reduced-tight-semibold">Silent mode</span> </a> </li> <li role="presentation" class="tabnav-legacy-item typography-site-tab-nav"> <a href="#actions-gallery-focus" id="actions-gallery-focus-trigger" data-ac-gallery-trigger="actions-gallery-focus" data-analytics-gallery-item-id="focus" class="tabnav-legacy-link"> <i class="tabnav-legacy-icon"><svg height="25" viewBox="0 0 25 25" width="25" xmlns="http://www.w3.org/2000/svg"><path d="m0 0h25v25h-25z" fill="none" /><path d="m9.6068 4a1.2222 1.2222 0 0 0 -.4039.0941 8.7591 8.7591 0 0 0 -5.3029 8.0638 8.5779 8.5779 0 0 0 8.8782 8.8421 8.5591 8.5591 0 0 0 8.0272-5.0453.9929.9929 0 0 0 .0946-.3934.4687.4687 0 0 0 -.4557-.4788.9081.9081 0 0 0 -.3608.0684 8.2589 8.2589 0 0 1 -2.8017.4532c-4.8475 0-7.8556-2.8989-7.8556-7.5679a7.4906 7.4906 0 0 1 .55-3.1126.9814.9814 0 0 0 .12-.4447.4919.4919 0 0 0 -.4894-.4789z" fill="#1d1d1f" /></svg></i> <span class="typography-ps-body-reduced-tight-semibold">Focus</span> </a> </li> <li role="presentation" class="tabnav-legacy-item typography-site-tab-nav"> <a href="#actions-gallery-camera" id="actions-gallery-camera-trigger" data-ac-gallery-trigger="actions-gallery-camera" data-analytics-gallery-item-id="camera" class="tabnav-legacy-link"> <i class="tabnav-legacy-icon"><svg enable-background="new 0 0 25 25" viewBox="0 0 25 25" xmlns="http://www.w3.org/2000/svg"><path d="m0 0h25v25h-25z" fill="none" /><path d="m12.5045 9.7423c2.1035 0 3.7514 1.6489 3.7514 3.7538 0 2.1093-1.6479 3.7617-3.7514 3.7617-2.1086 0-3.7604-1.6523-3.7604-3.7617 0-2.105 1.6518-3.7538 3.7604-3.7538m7.9302-3.7423h-2.5475c-.6954 0-.8959-.0175-1.3135-.4872l-.7212-.8085c-.4524-.4871-.8521-.7043-1.7221-.7043h-3.3907c-.87 0-1.2698.2172-1.7131.7043l-.7302.8085c-.4088.4608-.6181.4872-1.3135.4872h-2.4176c-1.6953 0-2.5653.8695-2.5653 2.5475v9.9135c0 1.6695.87 2.539 2.5653 2.539h15.8694c1.6963 0 2.5653-.8695 2.5653-2.5391v-9.9134c0-1.678-.869-2.5475-2.5653-2.5475zm-7.9302 12.25c-2.6362 0-4.7545-2.105-4.7545-4.754 0-2.6405 2.1183-4.746 4.7545-4.746 2.637 0 4.7455 2.1055 4.7455 4.746 0 2.649-2.1174 4.754-4.7455 4.754zm6.0056-6.625c-.6238-.0096-1.1351-.4856-1.1351-1.1202 0-.5974.5113-1.1298 1.1351-1.1298.5952 0 1.1149.5324 1.1149 1.1298 0 .616-.5198 1.1202-1.1149 1.1202z" fill="#1d1d1f" /></svg></i> <span class="typography-ps-body-reduced-tight-semibold">Camera</span> </a> </li> <li role="presentation" class="tabnav-legacy-item typography-site-tab-nav"> <a href="#actions-gallery-flashlight" id="actions-gallery-flashlight-trigger" data-ac-gallery-trigger="actions-gallery-flashlight" data-analytics-gallery-item-id="flashlight" class="tabnav-legacy-link"> <i class="tabnav-legacy-icon"><svg height="25" viewBox="0 0 25 25" width="25" xmlns="http://www.w3.org/2000/svg"><path d="m0 0h25v25h-25z" fill="none" /><path d="m17 3.6852v.3148h-9v-.3148c0-1.1234.583-1.6852 1.7493-1.6852h5.5015c1.1663 0 1.7493.5618 1.7493 1.6852zm-9 1.3148h9v.7737c0 .413-.0701.7825-.21 1.1084-.1404.3259-.321.6664-.5425 1.021l-.5376.8132c-.1821.2773-.3271.5986-.4348.9631-.1072.3646-.1611.7985-.1611 1.3018v10.2378c0 .5872-.1516 1.0308-.4543 1.3311-.3032.2998-.7346.45-1.2949.45h-1.7295c-.5669 0-1-.1501-1.2998-.45-.2996-.3003-.4495-.7439-.4495-1.3311v-10.2378c0-.5033-.0554-.9371-.1663-1.3018-.1106-.3645-.2539-.6858-.4297-.9631l-.5376-.8132c-.228-.3546-.4104-.6951-.5474-1.021-.1367-.3259-.2051-.6954-.2051-1.1084v-.7737zm3 9.1321c0 .4452.1455.8225.4363 1.1323.291.3096.6516.4644 1.0818.4644.4182 0 .7698-.1548 1.0547-.4644.2849-.3098.4272-.6871.4272-1.1323v-2.7095c0-.4514-.1423-.8304-.4272-1.137-.2849-.3064-.6365-.4597-1.0547-.4597-.4302 0-.7908.1533-1.0818.4597-.2908.3065-.4363.6855-.4363 1.137zm1.5093-1.6321c.2681 0 .5002-.0974.6963-.2925.1963-.1947.2944-.4277.2944-.6981 0-.2891-.0952-.5297-.2849-.7216-.1902-.1919-.4253-.2878-.7058-.2878-.2927 0-.5342.0959-.7244.2878-.1899.1919-.2849.4325-.2849.7216 0 .2704.0981.5034.2944.6981.196.1951.4346.2925.7148.2925z" fill="#1d1d1f" /></svg></i> <span class="typography-ps-body-reduced-tight-semibold">Torch</span> </a> </li> <li role="presentation" class="tabnav-legacy-item typography-site-tab-nav"> <a href="#actions-gallery-voice-memos" id="actions-gallery-voice-memos-trigger" data-ac-gallery-trigger="actions-gallery-voice-memos" data-analytics-gallery-item-id="voice memo" class="tabnav-legacy-link"> <i class="tabnav-legacy-icon"><svg height="25" viewBox="0 0 25 25" width="25" xmlns="http://www.w3.org/2000/svg"><path d="m0 0h25v25h-25z" fill="none" /><path d="m20.5 16.208a.5.5 0 0 1 -.5-.5v-6.4287a.5.5 0 0 1 1 0v6.4287a.5.5 0 0 1 -.5.5zm-2.5 3.5239v-14.4638a.5.5 0 0 0 -1 0v14.4638a.5.5 0 0 0 1 0zm-3-2.2319v-10a.5.5 0 0 0 -1 0v10a.5.5 0 0 0 1 0zm-3 5v-20a.5.5 0 0 0 -1 0v20a.5.5 0 0 0 1 0zm-3-4.2856v-11.4288a.5.5 0 1 0 -1 0v11.4288a.5.5 0 0 0 1 0zm-3-3.3931v-4.6426a.5.5 0 0 0 -1 0v4.6426a.5.5 0 0 0 1 0z" fill="#1d1d1f" /></svg></i> <span class="typography-ps-body-reduced-tight-semibold">Voice Memo</span> </a> </li> <li role="presentation" class="tabnav-legacy-item typography-site-tab-nav"> <a href="#actions-gallery-recognize-music" id="actions-gallery-recognize-music-trigger" data-ac-gallery-trigger="actions-gallery-recognize-music" data-analytics-gallery-item-id="music recognition" class="tabnav-legacy-link"> <i class="tabnav-legacy-icon"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="25"><path fill="none" d="M0 0H25V25H0z" /><path d="M12.5 3a9.5 9.5 0 1 0 0 19 9.5 9.5 0 0 0 0-19zm-1.48 12.784c-.903 0-1.79-.296-2.47-.895a3.992 3.992 0 0 1-1.428-2.788 3.823 3.823 0 0 1 1.013-2.825c.791-.88 2.219-2.226 2.263-2.3.392-.37.998-.332 1.368.044.385.378.377.977-.015 1.369-.014.007-1.449 1.36-2.181 2.204-.353.377-.548.88-.496 1.397.037.548.289 1.05.727 1.45.597.503 1.758.614 2.475-.037.452-.385.962-.961.977-.961a.94.94 0 0 1 1.36-.045c.392.348.415.962.052 1.36-.015.016-.584.637-1.1 1.073-.695.644-1.606.954-2.546.954zm5.849-.067c-.791.88-2.204 2.234-2.268 2.308a.963.963 0 0 1-1.363-.052c-.392-.377-.377-.976.015-1.36.007-.015 1.45-1.369 2.176-2.182.353-.407.548-.902.5-1.413-.036-.562-.293-1.065-.731-1.464-.597-.488-1.753-.607-2.47.037-.452.377-.962.961-.976.976a.953.953 0 0 1-1.361.037c-.392-.34-.414-.954-.052-1.368.015-.008.584-.629 1.094-1.073.71-.643 1.613-.946 2.547-.946.9 0 1.79.288 2.497.887.828.718 1.339 1.716 1.4 2.789a3.775 3.775 0 0 1-1.008 2.825z" fill="#1d1d1f" /></svg></i><span class="typography-ps-body-reduced-tight-semibold">Recognise Music</span> </a> </li> <li role="presentation" class="tabnav-legacy-item typography-site-tab-nav"> <a href="#actions-gallery-translate" id="actions-gallery-translate-trigger" data-ac-gallery-trigger="actions-gallery-translate" data-analytics-gallery-item-id="translate" class="tabnav-legacy-link"> <i class="tabnav-legacy-icon"><svg height="25" viewBox="0 0 25 25" width="25" xmlns="http://www.w3.org/2000/svg"><path d="m0 0h25v25h-25z" fill="none" /><path d="m7.5493 14.9375h2.4507v1h-2.3726l-2.5645 2.0029c-.125.0918-.2661.1367-.4062.1367-.1016 0-.2031-.0244-.2969-.0723-.2212-.1123-.3584-.3359-.3584-.583v-1.4844h-.4351c-1.415 0-2.5664-1.124-2.5664-2.5049v-4.9082c0-1.3916 1.1514-2.5244 2.5664-2.5244h7.8677c1.415 0 2.5659 1.1328 2.5659 2.5244v.4756h-.4336c-.1941 0-.3809.0269-.5664.0564v-.532c0-.8408-.7026-1.5244-1.5659-1.5244h-7.8676c-.8638 0-1.5664.6836-1.5664 1.5244v4.9082c0 .8301.7026 1.5049 1.5664 1.5049h.6963c.4004 0 .7388.3447.7388.7529v1.0303l2.0913-1.6338c.124-.0986.2783-.1494.4565-.1494zm.5872-6.5403 1.8191 4.8608c.0461.1179.0564.2305.0308.3379-.0259.1077-.0798.1948-.1619.2612-.0823.0667-.1877.0999-.3162.0999-.2466 0-.4111-.1382-.4932-.4148l-.478-1.3284h-2.189l-.4778 1.3284c-.0874.2766-.2517.4148-.4932.4148-.1287 0-.2341-.0332-.3162-.0999-.0823-.0664-.1362-.1536-.1619-.2612-.0256-.1074-.0181-.22.0232-.3379l1.8113-4.8608c.1335-.3325.3699-.499.7092-.499.3337 0 .5649.1665.6936.499zm.1155 2.9949-.8208-2.3105.0193-.0547h-.0386l.0193.0547-.813 2.3105zm9.1528 4.1165c.3809-.4229.6562-.8923.8262-1.4082h-1.6831c.1799.5212.4656.9905.8569 1.4082zm6.5952-2.9988v4.9805c0 1.3838-1.1509 2.5098-2.5659 2.5098h-.4341v1.3447c0 .2471-.1372.4707-.3584.583-.0957.0488-.1987.0723-.3008.0723-.1372 0-.2734-.043-.3892-.127l-2.6655-1.873-3.7197-.0137c-1.415 0-2.5664-1.126-2.5664-2.5107v-4.9658c0-1.1929 1.1143-2.5098 2.5664-2.5098h7.8677c1.415 0 2.5659 1.126 2.5659 2.5098zm-7.479-.5098.3354.7075c.0566.1189.1455.1987.2666.24.1206.0413.2378.0386.3511-.0078.1235-.0618.207-.1533.251-.2747.0437-.1211.0398-.241-.0115-.3599l-.1523-.3052-.2336-.4685c-.062-.1238-.1521-.21-.2705-.259s-.2393-.04-.3628.0269c-.1133.0569-.1904.1445-.2314.2632-.0415.1187-.0337.2397.0229.3638l.0352.0737zm1.5554 4.0811c.53-.5725.8928-1.2327 1.0886-1.9807h.5713c.1392 0 .2534-.0427.3438-.1277.0898-.0852.135-.1946.135-.3289 0-.1287-.0452-.2361-.135-.321-.0903-.0852-.2046-.1277-.3438-.1277h-4.6941c-.134 0-.2458.0425-.3359.1277-.0901.085-.135.1924-.135.321 0 .1343.0449.2437.135.3289.0901.085.2019.1277.3359.1277h.5789c.1958.7378.5586 1.3979 1.0889 1.9807-.2576.1702-.5303.3171-.8184.4409-.2886.124-.6023.2246-.9421.3018-.134.0261-.2341.0957-.301.209-.0669.1135-.085.2373-.0542.3713.0361.1343.1133.2297.2317.2864.1184.0569.2549.0647.4094.0232.3909-.0876.7681-.2166 1.1309-.387.363-.1702.709-.3762 1.0386-.6189.3137.2476.6484.4539 1.0037.6189.3552.1653.7153.2915 1.0808.3792.1648.0415.3115.0364.4402-.0154.1287-.0515.2109-.1494.2471-.2939.041-.1394.032-.2632-.0271-.3716-.0591-.1082-.1636-.175-.3125-.2012-.335-.0771-.6475-.1765-.9382-.2979-.2908-.1211-.5649-.2693-.8223-.4448z" fill="#1d1d1f" /></svg></i> <span class="typography-ps-body-reduced-tight-semibold">Translate</span> </a> </li> <li role="presentation" class="tabnav-legacy-item typography-site-tab-nav"> <a href="#actions-gallery-magnifier" id="actions-gallery-magnifier-trigger" data-ac-gallery-trigger="actions-gallery-magnifier" data-analytics-gallery-item-id="magnifier" class="tabnav-legacy-link"> <i class="tabnav-legacy-icon"><svg height="25" viewBox="0 0 25 25" width="25" xmlns="http://www.w3.org/2000/svg"><path d="m0 0h25v25h-25z" fill="none" /><path d="m20.5579 20.4941c-.1665.1704-.3872.2559-.6079.2559-.2144 0-.4287-.0806-.5942-.2422l-4.705-4.5988c-1.1508.8845-2.5871 1.416-4.1508 1.416-3.7693 0-6.825-3.0557-6.825-6.825s3.0557-6.825 6.825-6.825 6.825 3.0557 6.825 6.825c0 1.5923-.5498 3.0536-1.4638 4.2147l4.683 4.5773c.3354.3281.3418.8662.0137 1.2021zm-10.0579-4.2595c3.1577 0 5.7271-2.5728 5.7271-5.7349s-2.5693-5.7344-5.7271-5.7344-5.7271 2.5728-5.7271 5.7344 2.5693 5.7349 5.7271 5.7349zm2.5-6.2346h-2v-2c0-.2761-.2238-.5-.5-.5s-.5.2239-.5.5v2h-2c-.2761 0-.5.2239-.5.5s.2239.5.5.5h2v2c0 .2761.2239.5.5.5s.5-.2239.5-.5v-2h2c.2762 0 .5-.2239.5-.5s-.2238-.5-.5-.5z" fill="#1d1d1f" /></svg></i> <span class="typography-ps-body-reduced-tight-semibold">Magnifier</span> </a> </li> <li role="presentation" class="tabnav-legacy-item typography-site-tab-nav"> <a href="#actions-gallery-controls" id="actions-gallery-controls-trigger" data-ac-gallery-trigger="actions-gallery-controls" data-analytics-gallery-item-id="controls" class="tabnav-legacy-link"> <i class="tabnav-legacy-icon"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="25"><path fill="none" d="M0 0H25V25H0z" /><path d="M7.8594,12h9c2.2092,0,4-1.7909,4-4s-1.7908-4-4-4H7.8594c-2.209,0-4,1.7909-4,4s1.791,4,4,4ZM7.8594,5h9c1.6543,0,3,1.3458,3,3s-1.3457,3-3,3H7.8594c-1.6543,0-3-1.3458-3-3s1.3457-3,3-3ZM16.8594,13H7.8594c-2.209,0-4,1.7908-4,4s1.791,4,4,4h9c2.2092,0,4-1.7909,4-4s-1.7908-4-4-4ZM17.0063,19.5c-1.3882,0-2.5063-1.1182-2.5063-2.5063,0-1.3794,1.1182-2.4937,2.5063-2.4937,1.3794,0,2.4937,1.1143,2.4937,2.4937,0,1.3882-1.1143,2.5063-2.4937,2.5063ZM5.5,8.0063c0-1.3882,1.1143-2.5063,2.4937-2.5063,1.3882,0,2.5063,1.1182,2.5063,2.5063,0,1.3794-1.1182,2.4937-2.5063,2.4937-1.3794,0-2.4937-1.1143-2.4937-2.4937Z" fill="#1d1d1f" /></svg></i> <span class="typography-ps-body-reduced-tight-semibold">Controls</span> </a> </li> <li role="presentation" class="tabnav-legacy-item typography-site-tab-nav"> <a href="#actions-gallery-shortcuts" id="actions-gallery-shortcuts-trigger" data-ac-gallery-trigger="actions-gallery-shortcuts" data-analytics-gallery-item-id="shortcut" class="tabnav-legacy-link"> <i class="tabnav-legacy-icon"><svg height="25" viewBox="0 0 25 25" width="25" xmlns="http://www.w3.org/2000/svg"><path d="m0 0h25v25h-25z" fill="none" /><path d="m21.2235 15.8662c0 .835-.3755 1.5938-1.0298 2.085l-5.0521 3.7891c-.7896.5918-1.7158.8887-2.6411.8887-.9263 0-1.8516-.2959-2.6421-.8887l-5.0522-3.7891c-.6543-.4912-1.0293-1.251-1.0293-2.085 0-.833.375-1.5928 1.0293-2.084l.8345-.626.4216.3091.4216.3091 2.8232 2.0684c.9551.7002 2.0737 1.0498 3.1929 1.0498s2.2378-.3496 3.1929-1.0498l2.8232-2.0684.4219-.3091.4214-.3086.8344.6255c.6543.4912 1.0298 1.25 1.0298 2.084zm-16.3417-4.5058 1.5952 1.1689.4214.3088.4219.3091 2.5781 1.8889c.7783.5703 1.6899.8555 2.6016.8555s1.8237-.2852 2.6016-.8555l2.5781-1.8887.4219-.3093.4216-.3088 1.5958-1.1689c.668-.4902 1.0513-1.2559 1.0513-2.1016-.0005-.8447-.3838-1.6104-1.0518-2.0996l-5.017-3.6768c-1.5566-1.1406-3.647-1.1406-5.2026 0l-5.0171 3.6768c-.6685.4893-1.0518 1.2549-1.0522 2.0996 0 .8457.3833 1.6113 1.0522 2.1016z" fill="#1d1d1f" /></svg></i> <span class="typography-ps-body-reduced-tight-semibold">Shortcut</span> </a> </li> <li role="presentation" class="tabnav-legacy-item typography-site-tab-nav"> <a href="#actions-gallery-accessibility" id="actions-gallery-accessibility-trigger" data-ac-gallery-trigger="actions-gallery-accessibility" data-analytics-gallery-item-id="accessibility" class="tabnav-legacy-link"> <i class="tabnav-legacy-icon"><svg height="25" viewBox="0 0 25 25" width="25" xmlns="http://www.w3.org/2000/svg"><path d="m0 0h25v25h-25z" fill="none" /><path d="m12.5 3c-5.2467 0-9.5 4.2533-9.5 9.5s4.2533 9.5 9.5 9.5 9.5-4.2533 9.5-9.5-4.2533-9.5-9.5-9.5zm0 3.4545c.6559 0 1.1875.5317 1.1875 1.1875s-.5316 1.1875-1.1875 1.1875-1.1875-.5317-1.1875-1.1875.5317-1.1875 1.1875-1.1875zm4.3665 3.6357c-.2967.0903-2.3928.3224-2.6573.3802-.2579.0645-.3998.2648-.4063.5873 0 .4644 0 1.9865.1096 2.6891.1097.6906.9159 3.9988.9481 4.1346.0967.3612-.1225.6639-.4773.6639-.2515 0-.4385-.129-.5159-.4704-.1677-.6777-.7546-2.9669-.9159-3.5215-.1226-.387-.2386-.5418-.4515-.5418s-.3354.1548-.4515.5418c-.1677.5547-.7482 2.8439-.9158 3.5215-.0839.3414-.2709.4704-.516.4704-.3547 0-.5804-.3027-.4773-.6639.0323-.1358.8385-3.4441.9481-4.1346.1097-.7026.1097-2.2247.1097-2.6891-.0065-.3225-.1548-.5228-.4128-.5873-.2579-.0577-2.3541-.2899-2.6508-.3802-.2386-.0645-.387-.2648-.387-.5099 0-.3415.2386-.535.4773-.535.0839 0 .1613.0129.2451.0259.8707.1608 2.7283.3672 4.0311.3672s3.1603-.2064 4.0311-.3672c.0839-.0129.1613-.0259.2451-.0259.2321 0 .4772.1935.4772.535 0 .2451-.1548.4454-.387.5099z" fill="#1d1d1f" /></svg></i> <span class="typography-ps-body-reduced-tight-semibold">Accessibility</span> </a> </li> </ul> <div class="tabnav-legacy-paddles"> <button class="tabnav-legacy-paddle tabnav-legacy-paddle-left" aria-hidden="true" disabled></button> <button class="tabnav-legacy-paddle tabnav-legacy-paddle-right" aria-hidden="true" disabled></button> </div> </div> </div> <div class="hardware-container"> <div class="item-container"> <div id="actions-gallery-ring-silent" data-analytics-gallery-item-id="silent mode" data-ac-gallery-item class="gallery-item"> <picture id="overview-action-button-screen-ring-silent-1" class="overview-action-button-screen-ring-silent" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/action-button/screen_ring_silent__bjxdjo0guaeu_large.jpg" onload="window.__lp?.(event)" alt=""> </picture> <noscript> <picture class="overview-action-button-screen-ring-silent"> <source srcset="/uk/iphone-16/images/overview/action-button/screen_ring_silent__bjxdjo0guaeu_small.jpg, /uk/iphone-16/images/overview/action-button/screen_ring_silent__bjxdjo0guaeu_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/uk/iphone-16/images/overview/action-button/screen_ring_silent__bjxdjo0guaeu_medium.jpg, /uk/iphone-16/images/overview/action-button/screen_ring_silent__bjxdjo0guaeu_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/uk/iphone-16/images/overview/action-button/screen_ring_silent__bjxdjo0guaeu_large.jpg, /uk/iphone-16/images/overview/action-button/screen_ring_silent__bjxdjo0guaeu_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/action-button/screen_ring_silent__bjxdjo0guaeu_large.jpg" alt="" > </picture> </noscript> </div> <div id="actions-gallery-focus" data-analytics-gallery-item-id="focus" data-ac-gallery-item class="gallery-item"> <picture id="overview-action-button-screen-focus-1" class="overview-action-button-screen-focus" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/action-button/screen_focus__cyq76xy7tx26_large.jpg" onload="window.__lp?.(event)" alt=""> </picture> <noscript> <picture class="overview-action-button-screen-focus"> <source srcset="/uk/iphone-16/images/overview/action-button/screen_focus__cyq76xy7tx26_small.jpg, /uk/iphone-16/images/overview/action-button/screen_focus__cyq76xy7tx26_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/uk/iphone-16/images/overview/action-button/screen_focus__cyq76xy7tx26_medium.jpg, /uk/iphone-16/images/overview/action-button/screen_focus__cyq76xy7tx26_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/uk/iphone-16/images/overview/action-button/screen_focus__cyq76xy7tx26_large.jpg, /uk/iphone-16/images/overview/action-button/screen_focus__cyq76xy7tx26_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/action-button/screen_focus__cyq76xy7tx26_large.jpg" alt="" > </picture> </noscript> </div> <div id="actions-gallery-camera" data-analytics-gallery-item-id="camera" data-ac-gallery-item class="gallery-item"> <picture id="overview-action-button-screen-camera-1" class="overview-action-button-screen-camera" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/action-button/screen_camera__vjlc18dtfmqm_large.jpg" onload="window.__lp?.(event)" alt=""> </picture> <noscript> <picture class="overview-action-button-screen-camera"> <source srcset="/v/iphone-16/a/images/overview/action-button/screen_camera__vjlc18dtfmqm_small.jpg, /v/iphone-16/a/images/overview/action-button/screen_camera__vjlc18dtfmqm_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/action-button/screen_camera__vjlc18dtfmqm_medium.jpg, /v/iphone-16/a/images/overview/action-button/screen_camera__vjlc18dtfmqm_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/action-button/screen_camera__vjlc18dtfmqm_large.jpg, /v/iphone-16/a/images/overview/action-button/screen_camera__vjlc18dtfmqm_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/action-button/screen_camera__vjlc18dtfmqm_large.jpg" alt="" > </picture> </noscript> </div> <div id="actions-gallery-flashlight" data-analytics-gallery-item-id="flashlight" data-ac-gallery-item class="gallery-item"> <picture id="overview-action-button-screen-flashlight-1" class="overview-action-button-screen-flashlight" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/action-button/screen_flashlight__41k4qtba02ai_large.jpg" onload="window.__lp?.(event)" alt=""> </picture> <noscript> <picture class="overview-action-button-screen-flashlight"> <source srcset="/v/iphone-16/a/images/overview/action-button/screen_flashlight__41k4qtba02ai_small.jpg, /v/iphone-16/a/images/overview/action-button/screen_flashlight__41k4qtba02ai_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/action-button/screen_flashlight__41k4qtba02ai_medium.jpg, /v/iphone-16/a/images/overview/action-button/screen_flashlight__41k4qtba02ai_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/action-button/screen_flashlight__41k4qtba02ai_large.jpg, /v/iphone-16/a/images/overview/action-button/screen_flashlight__41k4qtba02ai_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/action-button/screen_flashlight__41k4qtba02ai_large.jpg" alt="" > </picture> </noscript> </div> <div id="actions-gallery-voice-memos" data-analytics-gallery-item-id="voice memo" data-ac-gallery-item class="gallery-item"> <picture id="overview-action-button-screen-voice-memos-1" class="overview-action-button-screen-voice-memos" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/action-button/screen_voice_memos__dnzz2v8mxkae_large.jpg" onload="window.__lp?.(event)" alt=""> </picture> <noscript> <picture class="overview-action-button-screen-voice-memos"> <source srcset="/uk/iphone-16/images/overview/action-button/screen_voice_memos__dnzz2v8mxkae_small.jpg, /uk/iphone-16/images/overview/action-button/screen_voice_memos__dnzz2v8mxkae_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/uk/iphone-16/images/overview/action-button/screen_voice_memos__dnzz2v8mxkae_medium.jpg, /uk/iphone-16/images/overview/action-button/screen_voice_memos__dnzz2v8mxkae_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/uk/iphone-16/images/overview/action-button/screen_voice_memos__dnzz2v8mxkae_large.jpg, /uk/iphone-16/images/overview/action-button/screen_voice_memos__dnzz2v8mxkae_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/action-button/screen_voice_memos__dnzz2v8mxkae_large.jpg" alt="" > </picture> </noscript> </div> <div id="actions-gallery-recognize-music" data-analytics-gallery-item-id="music recognition" data-ac-gallery-item class="gallery-item"> <picture id="overview-action-button-screen-recognize-music-1" class="overview-action-button-screen-recognize-music" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/action-button/screen_recognize_music__gk9fefga9sqe_large.jpg" onload="window.__lp?.(event)" alt=""> </picture> <noscript> <picture class="overview-action-button-screen-recognize-music"> <source srcset="/uk/iphone-16/images/overview/action-button/screen_recognize_music__gk9fefga9sqe_small.jpg, /uk/iphone-16/images/overview/action-button/screen_recognize_music__gk9fefga9sqe_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/uk/iphone-16/images/overview/action-button/screen_recognize_music__gk9fefga9sqe_medium.jpg, /uk/iphone-16/images/overview/action-button/screen_recognize_music__gk9fefga9sqe_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/uk/iphone-16/images/overview/action-button/screen_recognize_music__gk9fefga9sqe_large.jpg, /uk/iphone-16/images/overview/action-button/screen_recognize_music__gk9fefga9sqe_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/action-button/screen_recognize_music__gk9fefga9sqe_large.jpg" alt="" > </picture> </noscript> </div> <div id="actions-gallery-translate" data-analytics-gallery-item-id="translate" data-ac-gallery-item class="gallery-item"> <picture id="overview-action-button-screen-translate-1" class="overview-action-button-screen-translate" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/action-button/screen_translate__ffm53tmwe0ae_large.jpg" onload="window.__lp?.(event)" alt=""> </picture> <noscript> <picture class="overview-action-button-screen-translate"> <source srcset="/uk/iphone-16/images/overview/action-button/screen_translate__ffm53tmwe0ae_small.jpg, /uk/iphone-16/images/overview/action-button/screen_translate__ffm53tmwe0ae_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/uk/iphone-16/images/overview/action-button/screen_translate__ffm53tmwe0ae_medium.jpg, /uk/iphone-16/images/overview/action-button/screen_translate__ffm53tmwe0ae_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/uk/iphone-16/images/overview/action-button/screen_translate__ffm53tmwe0ae_large.jpg, /uk/iphone-16/images/overview/action-button/screen_translate__ffm53tmwe0ae_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/action-button/screen_translate__ffm53tmwe0ae_large.jpg" alt="" > </picture> </noscript> </div> <div id="actions-gallery-magnifier" data-analytics-gallery-item-id="magnifier" data-ac-gallery-item class="gallery-item"> <picture id="overview-action-button-screen-magnifier-1" class="overview-action-button-screen-magnifier" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/action-button/screen_magnifier__m2dzabtvnuq2_large.jpg" onload="window.__lp?.(event)" alt=""> </picture> <noscript> <picture class="overview-action-button-screen-magnifier"> <source srcset="/uk/iphone-16/images/overview/action-button/screen_magnifier__m2dzabtvnuq2_small.jpg, /uk/iphone-16/images/overview/action-button/screen_magnifier__m2dzabtvnuq2_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/uk/iphone-16/images/overview/action-button/screen_magnifier__m2dzabtvnuq2_medium.jpg, /uk/iphone-16/images/overview/action-button/screen_magnifier__m2dzabtvnuq2_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/uk/iphone-16/images/overview/action-button/screen_magnifier__m2dzabtvnuq2_large.jpg, /uk/iphone-16/images/overview/action-button/screen_magnifier__m2dzabtvnuq2_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/action-button/screen_magnifier__m2dzabtvnuq2_large.jpg" alt="" > </picture> </noscript> </div> <div id="actions-gallery-controls" data-analytics-gallery-item-id="controls" data-ac-gallery-item class="gallery-item"> <picture id="overview-action-button-screen-controls-1" class="overview-action-button-screen-controls" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/action-button/screen_controls__ecmxnwajhsom_large.jpg" onload="window.__lp?.(event)" alt=""> </picture> <noscript> <picture class="overview-action-button-screen-controls"> <source srcset="/uk/iphone-16/images/overview/action-button/screen_controls__ecmxnwajhsom_small.jpg, /uk/iphone-16/images/overview/action-button/screen_controls__ecmxnwajhsom_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/uk/iphone-16/images/overview/action-button/screen_controls__ecmxnwajhsom_medium.jpg, /uk/iphone-16/images/overview/action-button/screen_controls__ecmxnwajhsom_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/uk/iphone-16/images/overview/action-button/screen_controls__ecmxnwajhsom_large.jpg, /uk/iphone-16/images/overview/action-button/screen_controls__ecmxnwajhsom_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/action-button/screen_controls__ecmxnwajhsom_large.jpg" alt="" > </picture> </noscript> </div> <div id="actions-gallery-shortcuts" data-analytics-gallery-item-id="shortcut" data-ac-gallery-item class="gallery-item"> <picture id="overview-action-button-screen-shortcuts-1" class="overview-action-button-screen-shortcuts" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/action-button/screen_shortcuts__dze8t6xbctiu_large.jpg" onload="window.__lp?.(event)" alt=""> </picture> <noscript> <picture class="overview-action-button-screen-shortcuts"> <source srcset="/uk/iphone-16/images/overview/action-button/screen_shortcuts__dze8t6xbctiu_small.jpg, /uk/iphone-16/images/overview/action-button/screen_shortcuts__dze8t6xbctiu_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/uk/iphone-16/images/overview/action-button/screen_shortcuts__dze8t6xbctiu_medium.jpg, /uk/iphone-16/images/overview/action-button/screen_shortcuts__dze8t6xbctiu_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/uk/iphone-16/images/overview/action-button/screen_shortcuts__dze8t6xbctiu_large.jpg, /uk/iphone-16/images/overview/action-button/screen_shortcuts__dze8t6xbctiu_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/action-button/screen_shortcuts__dze8t6xbctiu_large.jpg" alt="" > </picture> </noscript> </div> <div id="actions-gallery-accessibility" data-analytics-gallery-item-id="accessibility" data-ac-gallery-item class="gallery-item"> <picture id="overview-action-button-screen-accessibility-1" class="overview-action-button-screen-accessibility" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/action-button/screen_accessibility__g8zbvju0waaa_large.jpg" onload="window.__lp?.(event)" alt=""> </picture> <noscript> <picture class="overview-action-button-screen-accessibility"> <source srcset="/uk/iphone-16/images/overview/action-button/screen_accessibility__g8zbvju0waaa_small.jpg, /uk/iphone-16/images/overview/action-button/screen_accessibility__g8zbvju0waaa_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/uk/iphone-16/images/overview/action-button/screen_accessibility__g8zbvju0waaa_medium.jpg, /uk/iphone-16/images/overview/action-button/screen_accessibility__g8zbvju0waaa_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/uk/iphone-16/images/overview/action-button/screen_accessibility__g8zbvju0waaa_large.jpg, /uk/iphone-16/images/overview/action-button/screen_accessibility__g8zbvju0waaa_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/action-button/screen_accessibility__g8zbvju0waaa_large.jpg" alt="" > </picture> </noscript> </div> </div> <div class="hardware-wrapper"> <picture id="overview-action-button-hw-1" class="overview-action-button-hw picture-hw" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/euro/iphone-16/a/screens_alt/images/overview/action-button/hw__bpmis1v46k2u_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-action-button-hw picture-hw"> <source srcset="/euro/iphone-16/a/screens_alt/images/overview/action-button/hw__bpmis1v46k2u_small.png, /euro/iphone-16/a/screens_alt/images/overview/action-button/hw__bpmis1v46k2u_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/euro/iphone-16/a/screens_alt/images/overview/action-button/hw__bpmis1v46k2u_medium.png, /euro/iphone-16/a/screens_alt/images/overview/action-button/hw__bpmis1v46k2u_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/euro/iphone-16/a/screens_alt/images/overview/action-button/hw__bpmis1v46k2u_large.png, /euro/iphone-16/a/screens_alt/images/overview/action-button/hw__bpmis1v46k2u_large_2x.png 2x" media="(min-width:0px)" /> <img src="/euro/iphone-16/a/screens_alt/images/overview/action-button/hw__bpmis1v46k2u_large.png" alt > </picture> </noscript> <div class="pin-wrapper"> <div class="pin pin-horizontal pin-horizontal-right"></div> </div> </div> </div> </div> </div> </section> <section class="section section-ios-18 no-pad-bottom" data-anim-scroll-group="Ios 18" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-ios-18"]}'> <div class="section-head" data-analytics-section-engagement="name:ios 18 intro"> <div class="viewport-content"> <div class="subsection-copy subsection-copy-intro"> <h2 class="eyebrow ps-eyebrow typography-headline-super">iOS 18.</h2> <h3 class="headline ps-headline typography-headline-super">Customise. Stylise.<br />Mesmerise.</h3> </div> </div> <div class="header-image"> <picture id="overview-product-stories-ios-18-hero-ios-1" class="overview-product-stories-ios-18-hero-ios header-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/product-stories/ios-18/hero_ios__b63xajomb936_large.png" onload="window.__lp?.(event)" alt=""> </picture> <noscript> <picture class="overview-product-stories-ios-18-hero-ios header-image"> <source srcset="/uk/iphone-16/images/overview/product-stories/ios-18/hero_ios__b63xajomb936_xsmall.png, /uk/iphone-16/images/overview/product-stories/ios-18/hero_ios__b63xajomb936_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/uk/iphone-16/images/overview/product-stories/ios-18/hero_ios__b63xajomb936_small.png, /uk/iphone-16/images/overview/product-stories/ios-18/hero_ios__b63xajomb936_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/uk/iphone-16/images/overview/product-stories/ios-18/hero_ios__b63xajomb936_medium.png, /uk/iphone-16/images/overview/product-stories/ios-18/hero_ios__b63xajomb936_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/uk/iphone-16/images/overview/product-stories/ios-18/hero_ios__b63xajomb936_large.png, /uk/iphone-16/images/overview/product-stories/ios-18/hero_ios__b63xajomb936_large_2x.png 2x" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/product-stories/ios-18/hero_ios__b63xajomb936_large.png" alt="" > </picture> </noscript> </div> </div> <div id="ios 18 gallery" class="gallery gallery-gallery scroll-gallery" data-analytics-gallery-id="ios 18 gallery" data-analytics-section-engagement="name:ios 18 gallery" data-component-list="ScrollGallery" data-scroll-gallery> <div class="scroll-container"> <div class="item-container"> <ul class="card-set grid card-set-full-bleed gallery-card-set" role="list"> <li class="card tile tile-rounded gallery-item" id="scroll-gallery-item-1" role="listitem" data-ac-gallery-item="1" data-staggered-item data-gallery-item="home-screen" data-analytics-gallery-item-id="home screen"> <div class="gallery-item-content gallery-item-home-screen"> <div class="media-wrapper"> <picture id="overview-product-stories-ios-18-homescreen-1" class="overview-product-stories-ios-18-homescreen slide-media" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/product-stories/ios-18/homescreen__gmqwn2xtrnau_xlarge.jpg" onload="window.__lp?.(event)" alt=""> </picture> <noscript> <picture class="overview-product-stories-ios-18-homescreen slide-media"> <source srcset="/uk/iphone-16/images/overview/product-stories/ios-18/homescreen__gmqwn2xtrnau_xsmall.jpg, /uk/iphone-16/images/overview/product-stories/ios-18/homescreen__gmqwn2xtrnau_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/uk/iphone-16/images/overview/product-stories/ios-18/homescreen__gmqwn2xtrnau_medium.jpg, /uk/iphone-16/images/overview/product-stories/ios-18/homescreen__gmqwn2xtrnau_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/uk/iphone-16/images/overview/product-stories/ios-18/homescreen__gmqwn2xtrnau_large.jpg, /uk/iphone-16/images/overview/product-stories/ios-18/homescreen__gmqwn2xtrnau_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/uk/iphone-16/images/overview/product-stories/ios-18/homescreen__gmqwn2xtrnau_xlarge.jpg, /uk/iphone-16/images/overview/product-stories/ios-18/homescreen__gmqwn2xtrnau_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/product-stories/ios-18/homescreen__gmqwn2xtrnau_xlarge.jpg" alt="" > </picture> </noscript> </div> <p class="caption ps-swatch-secondary typography-ps-slide-gallery-caption"><strong>Personalise your Home Screen.</strong> Tint your icons with any colour. Rearrange and resize apps and widgets. You can even lock or hide apps to protect sensitive information — it’s your call.</p> </div> </li> <li class="card tile tile-rounded gallery-item" id="scroll-gallery-item-2" role="listitem" data-ac-gallery-item="2" data-staggered-item data-gallery-item="control-center" data-analytics-gallery-item-id="control center"> <div class="gallery-item-content gallery-item-control-center"> <div class="media-wrapper"> <picture id="overview-product-stories-ios-18-control-center-1" class="overview-product-stories-ios-18-control-center slide-media" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/product-stories/ios-18/control_center__i0mice325riq_xlarge.jpg" onload="window.__lp?.(event)" alt=""> </picture> <noscript> <picture class="overview-product-stories-ios-18-control-center slide-media"> <source srcset="/uk/iphone-16/images/overview/product-stories/ios-18/control_center__i0mice325riq_xsmall.jpg, /uk/iphone-16/images/overview/product-stories/ios-18/control_center__i0mice325riq_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/uk/iphone-16/images/overview/product-stories/ios-18/control_center__i0mice325riq_medium.jpg, /uk/iphone-16/images/overview/product-stories/ios-18/control_center__i0mice325riq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/uk/iphone-16/images/overview/product-stories/ios-18/control_center__i0mice325riq_large.jpg, /uk/iphone-16/images/overview/product-stories/ios-18/control_center__i0mice325riq_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/uk/iphone-16/images/overview/product-stories/ios-18/control_center__i0mice325riq_xlarge.jpg, /uk/iphone-16/images/overview/product-stories/ios-18/control_center__i0mice325riq_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/product-stories/ios-18/control_center__i0mice325riq_xlarge.jpg" alt="" > </picture> </noscript> </div> <p class="caption ps-swatch-secondary typography-ps-slide-gallery-caption"><strong>Choose your controls.</strong> Swap out your Lock Screen controls for ones you use more often. Or you can assign a control to the Action button.</p> </div> </li> <li class="card tile tile-rounded gallery-item" id="scroll-gallery-item-3" role="listitem" data-ac-gallery-item="3" data-staggered-item data-gallery-item="photos-app" data-analytics-gallery-item-id="photos app"> <div class="gallery-item-content gallery-item-photos-app"> <div class="media-wrapper"> <picture id="overview-product-stories-ios-18-photos-app-1" class="overview-product-stories-ios-18-photos-app slide-media" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/product-stories/ios-18/photos_app__ffdrp8kqca6a_xlarge.jpg" onload="window.__lp?.(event)" alt=""> </picture> <noscript> <picture class="overview-product-stories-ios-18-photos-app slide-media"> <source srcset="/v/iphone-16/a/images/overview/product-stories/ios-18/photos_app__ffdrp8kqca6a_xsmall.jpg, /v/iphone-16/a/images/overview/product-stories/ios-18/photos_app__ffdrp8kqca6a_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/ios-18/photos_app__ffdrp8kqca6a_medium.jpg, /v/iphone-16/a/images/overview/product-stories/ios-18/photos_app__ffdrp8kqca6a_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/ios-18/photos_app__ffdrp8kqca6a_large.jpg, /v/iphone-16/a/images/overview/product-stories/ios-18/photos_app__ffdrp8kqca6a_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/ios-18/photos_app__ffdrp8kqca6a_xlarge.jpg, /v/iphone-16/a/images/overview/product-stories/ios-18/photos_app__ffdrp8kqca6a_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/product-stories/ios-18/photos_app__ffdrp8kqca6a_xlarge.jpg" alt="" > </picture> </noscript> </div> <p class="caption ps-swatch-secondary typography-ps-slide-gallery-caption"><strong> Find your favourite shots faster.</strong> ln the redesigned Photos app, your Collections are automatically organised by topic, like People & Pets.</p> </div> </li> <li class="card tile tile-rounded gallery-item" id="scroll-gallery-item-4" role="listitem" data-ac-gallery-item="4" data-staggered-item data-gallery-item="expressive-text" data-analytics-gallery-item-id="expressive text"> <div class="gallery-item-content gallery-item-expressive-text"> <div class="media-wrapper"> <picture id="overview-product-stories-ios-18-text-effects-1" class="overview-product-stories-ios-18-text-effects slide-media" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/product-stories/ios-18/text_effects__dl228bhy0dci_xlarge.jpg" onload="window.__lp?.(event)" alt=""> </picture> <noscript> <picture class="overview-product-stories-ios-18-text-effects slide-media"> <source srcset="/v/iphone-16/a/images/overview/product-stories/ios-18/text_effects__dl228bhy0dci_xsmall.jpg, /v/iphone-16/a/images/overview/product-stories/ios-18/text_effects__dl228bhy0dci_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/ios-18/text_effects__dl228bhy0dci_medium.jpg, /v/iphone-16/a/images/overview/product-stories/ios-18/text_effects__dl228bhy0dci_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/ios-18/text_effects__dl228bhy0dci_large.jpg, /v/iphone-16/a/images/overview/product-stories/ios-18/text_effects__dl228bhy0dci_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/ios-18/text_effects__dl228bhy0dci_xlarge.jpg, /v/iphone-16/a/images/overview/product-stories/ios-18/text_effects__dl228bhy0dci_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/product-stories/ios-18/text_effects__dl228bhy0dci_xlarge.jpg" alt="" > </picture> </noscript> </div> <p class="caption ps-swatch-secondary typography-ps-slide-gallery-caption"><strong>Get expressive with text.</strong> Add playful, animated effects to any word, phrase or emoji in iMessage — many of which are automatically suggested as you type.</p> </div> </li> </ul> </div> </div> <div class="scroll-gallery-paddlenav paddlenav paddlenav-alpha hide" data-analytics-gallery-interaction-type="paddlenav" data-gallery-paddlenav data-focus-expression="{"expression": "t - 100vh + 300h", "focus-delay": "true", "tabindex": "-1"}"> <ul> <li class="left-item"><button aria-label="" class="paddlenav-arrow paddlenav-arrow-previous"> <svg class="icon-control icon-control-chevronleft" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m20 25c-.3838 0-.7676-.1465-1.0605-.4395l-5.5-5.5c-.5859-.5854-.5859-1.5356 0-2.1211l5.5-5.5c.5859-.5859 1.5352-.5859 2.1211 0 .5859.5854.5859 1.5356 0 2.1211l-4.4395 4.4395 4.4395 4.4395c.5859.5854.5859 1.5356 0 2.1211-.293.293-.6768.4395-1.0605.4395z"></path> </svg> </button></li> <li class="right-item"><button aria-label="" class="paddlenav-arrow paddlenav-arrow-next"> <svg class="icon-control icon-control-chevronright" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m22.5597 16.9375-5.5076-5.5c-.5854-.5854-1.5323-.5825-2.1157.0039-.5835.5869-.5815 1.5366.0039 2.1211l4.4438 4.4375-4.4438 4.4375c-.5854.5845-.5874 1.5342-.0039 2.1211.2922.2944.676.4414 1.0598.4414.3818 0 .7637-.1455 1.0559-.4375l5.5076-5.5c.2815-.2812.4403-.6636.4403-1.0625s-.1588-.7812-.4403-1.0625z"></path> </svg> </button></li> </ul> </div> </div> <p class="section-end-cta typography-tout" data-analytics-activitymap-region-id="ios18 learn more link"><a href="/uk/ios/ios-18/" data-analytics-title="learn more about ios 18" class="icon-wrapper"><span class="icon-copy">Learn more about iOS 18</span><span class="icon icon-after more"></span></a></p> </section> <section class="section section-safety background-alt" data-anim-scroll-group="Safety" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-safety"]}' data-analytics-section-engagement="name:emergency sos"> <div class="viewport-content"> <h2 class="ps-eyebrow visuallyhidden">Safety.</h2> <h3 class="ps-headline typography-ps-headline-super centered-text large-11 large-centered medium-11 medium-offset-1 small-11 small-offset-1">In an emergency,<br />iPhone has your back.</h3> <p class="ps-swatch-secondary typography-ps-intro-semibold centered-text copy-paragraph-max xlarge-centered ps-spacing-large-40 large-7 large-centered medium-8 medium-offset-1 small-10 small-centered ps-spacing-small-32 ps-spacing-xsmall-24">When you don’t have mobile service or Wi‑Fi, iPhone 16 can <strong>connect to a satellite,</strong> so you can get the urgent help you need.</p> <div class="row responsive-top-margin wrap-control align-items-center"> <div class="column image-positioning xlarge-10 large-10 medium-11 medium-padding-right ps-spacing-medium-0 small-12 small-offset-0 ps-spacing-small-16 center-image-small"> <picture id="overview-product-stories-safety-esos-hero-1" class="overview-product-stories-safety-esos-hero safety-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/product-stories/safety/esos_hero__fdj0sg8t7cuy_xlarge.jpg" onload="window.__lp?.(event)" alt="Demonstration of messaging via Satellite on iPhone 16 in White"> </picture> <noscript> <picture class="overview-product-stories-safety-esos-hero safety-image"> <source srcset="/uk/iphone-16/images/overview/product-stories/safety/esos_hero__fdj0sg8t7cuy_small.jpg, /uk/iphone-16/images/overview/product-stories/safety/esos_hero__fdj0sg8t7cuy_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/uk/iphone-16/images/overview/product-stories/safety/esos_hero__fdj0sg8t7cuy_medium.jpg, /uk/iphone-16/images/overview/product-stories/safety/esos_hero__fdj0sg8t7cuy_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/uk/iphone-16/images/overview/product-stories/safety/esos_hero__fdj0sg8t7cuy_large.jpg, /uk/iphone-16/images/overview/product-stories/safety/esos_hero__fdj0sg8t7cuy_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/uk/iphone-16/images/overview/product-stories/safety/esos_hero__fdj0sg8t7cuy_xlarge.jpg, /uk/iphone-16/images/overview/product-stories/safety/esos_hero__fdj0sg8t7cuy_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/product-stories/safety/esos_hero__fdj0sg8t7cuy_xlarge.jpg" alt="Demonstration of messaging via Satellite on iPhone 16 in White" > </picture> </noscript> </div> <div class="column text-column large-3 large-offset-2 medium-5 medium-offset-1 medium-padding-left small-10 small-offset-1"> <p class="ps-swatch-secondary typography-ps-intro-semibold ps-spacing-large-40"><strong>Roadside Assistance via satellite</strong> can get you help for things like a flat tyre or a dead battery. iPhone will connect you to a roadside assistance provider, who can dispatch help to your exact location — even if you’re off the grid.<sup class="footnote footnote-number"><a href="#footnote-10" aria-label="Footnote 8" data-modal-close>8</a></sup></p> <p class="ps-swatch-secondary typography-ps-intro-semibold ps-spacing-large-40"><a href="https://support.apple.com/en-gb/guide/iphone/request-roadside-assistance-via-satellite-iph29bea54b5/ios" data-analytics-title="see how roadside assistance via satellite works" data-analytics-exit-link class="icon-wrapper"><span class="icon-copy">See how Roadside Assistance works</span><span class="icon icon-after more"></span></a></p> <p class="typography-eyebrow-elevated ps-spacing-large-40">Roadside Assistance via satellite is included free for two years with iPhone 16<sup class="footnote footnote-number"><a href="#footnote-9" aria-label="Footnote 7" data-modal-close>7</a></sup></p> </div> </div> <div class="row ps-negative-spacing"> <div class="column over-image large-3 large-offset-2 medium-5 medium-padding-left medium-offset-1 small-10 small-centered"> <p class="ps-swatch-secondary typography-ps-intro-semibold">iPhone has vital safety features that can help save lives. If you’ve tried calling emergency services for urgent help but don’t have mobile service or Wi‑Fi, you can use iPhone to <strong>text emergency services over satellite.<sup class="footnote footnote-number"><a href="#footnote-11" aria-label="Footnote 9" data-modal-close>9</a></sup></strong></p> <p class="ps-swatch-secondary typography-ps-intro-semibold ps-spacing-large-40 ps-spacing-small-32"><a href="https://support.apple.com/en-gb/guide/iphone/use-emergency-sos-via-satellite-iph2968440de/ios" data-analytics-title="see how emergency sos via satellite works" data-analytics-exit-link class="icon-wrapper"><span class="icon-copy">See how Emergency SOS via satellite works</span><span class="icon icon-after more"></span></a></p> </div> <div class="column over-image large-4 large-offset-1 medium-5 medium-padding-right medium-offset-0 ps-spacing-small-80 small-10 small-centered"> <p class="ps-swatch-secondary typography-ps-intro-semibold"><strong>Crash Detection</strong> uses hardware sensors and advanced motion algorithms to detect a serious car crash, then call 999 and notify your emergency contacts when you can’t — even when you don’t have a signal.<sup class="footnote footnote-number"><a href="#footnote-12" aria-label="Footnote 10" data-modal-close>10</a></sup></p> <p class="ps-swatch-secondary typography-ps-intro-semibold ps-spacing-large-40 ps-spacing-small-32"><a href="https://support.apple.com/en-gb/104959" data-analytics-title="see how crash detection works" data-analytics-exit-link class="icon-wrapper"><span class="icon-copy">See how Crash Detection works</span><span class="icon icon-after more"></span></a></p> </div> </div> </div> </section> <section class="section section-values no-pad-bottom" data-anim-scroll-group="Values" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-values"]}' data-analytics-section-engagement="name:values"> <div class="viewport-content values-content"> <div class="row large-10 large-centered medium-11 medium-offset-1 small-11 small-offset-1"> <h3 class="values-headline copy-block-headline typography-ps-headline-super"> Designed to make a difference. </h3> </div> <div class="values-list"> <div class="row values-grid ps-spacing-large-128 ps-spacing-medium-80 ps-spacing-small-72 ps-spacing-large-64 ps-spacing-medium-64 ps-spacing-small-40"> <h4 class="values-grid-headline typography-headline-reduced column large-10 large-centered medium-11 medium-offset-1 small-11 small-offset-1"> Environment </h4> <div class="values-grid-sub-items-wrapper large-10 large-centered medium-11 medium-offset-1 small-10 small-offset-1"> <div class="row values-grid-sub-items-row justify-content-spacebetween"> <div class="values-grid-subitems values-subitem-0 column large-3 medium-4 small-10"> <picture id="overview-product-stories-values-earth-1" class="overview-product-stories-values-earth values-item-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/product-stories/values/earth__gmq1i633oyaa_large.svg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-values-earth values-item-icon"> <source srcset="/v/iphone-16/a/images/overview/product-stories/values/earth__gmq1i633oyaa_small.svg" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/values/earth__gmq1i633oyaa_large.svg" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/product-stories/values/earth__gmq1i633oyaa_large.svg" alt > </picture> </noscript> <p class="ps-swatch-secondary typography-ps-intro-semibold values-grid-sub-items-column-copy column"> All Apple data centres — including those that power Apple Intelligence — run on <strong>100% renewable energy.</strong> </p> </div> <div class="values-grid-subitems values-subitem-1 column large-3 medium-4 small-10"> <picture id="overview-product-stories-values-recycle-1" class="overview-product-stories-values-recycle values-item-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/product-stories/values/recycle__gncc7tju8xqy_large.svg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-values-recycle values-item-icon"> <source srcset="/v/iphone-16/a/images/overview/product-stories/values/recycle__gncc7tju8xqy_small.svg" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/values/recycle__gncc7tju8xqy_large.svg" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/product-stories/values/recycle__gncc7tju8xqy_large.svg" alt > </picture> </noscript> <p class="ps-swatch-secondary typography-ps-intro-semibold values-grid-sub-items-column-copy column"> <strong>iPhone 16 uses more recycled metals than ever:</strong> 95% recycled lithium in the battery.<sup class="footnote footnote-number"><a href="#footnote-13" aria-label="Footnote 11" data-modal-close>11</a></sup> 100% recycled gold in the plating of the USB-C connector and camera wires. 100% recycled copper foil in the MagSafe inductive charger. </p> </div> <div class="values-grid-subitems values-subitem-2 column large-3 medium-4 small-10"> <picture id="overview-product-stories-values-fiber-1" class="overview-product-stories-values-fiber values-item-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/product-stories/values/fiber__chqijrl54xea_large.svg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-values-fiber values-item-icon"> <source srcset="/v/iphone-16/a/images/overview/product-stories/values/fiber__chqijrl54xea_small.svg" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/values/fiber__chqijrl54xea_large.svg" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/product-stories/values/fiber__chqijrl54xea_large.svg" alt > </picture> </noscript> <p class="ps-swatch-secondary typography-ps-intro-semibold values-grid-sub-items-column-copy column"> The packaging for iPhone 16 is <strong>100% fibre‑based</strong> for the first time.<sup class="footnote footnote-number"><a href="#footnote-14" aria-label="Footnote 12" data-modal-close>12</a></sup> </p> </div> </div> </div> <div class="values-grid-items-cta column typography-tout large-10 medium-12 large-centered medium-11 medium-offset-1 small-11 small-offset-1 ps-spacing-large-64 ps-spacing-medium-64 ps-spacing-small-40"> <a href="/uk/environment/" data-analytics-title="learn about apple and the environment" class="icon-wrapper values-item-cta"><span class="icon-copy">Learn about Apple and the environment</span><span class="icon icon-after more"></span></a> </div> </div> <div class="row values-grid ps-spacing-large-128 ps-spacing-medium-80 ps-spacing-small-72 "> <h4 class="values-grid-headline typography-headline-reduced column large-10 large-centered medium-11 medium-offset-1 small-11 small-offset-1"> Privacy </h4> <div class="values-grid-sub-items-wrapper large-10 large-centered medium-11 medium-offset-1 small-10 small-offset-1"> <div class="row values-grid-sub-items-row justify-content-spacebetween"> <div class="values-grid-subitems values-subitem-0 column large-3 medium-4 small-10"> <picture id="overview-product-stories-values-apple-intelligence-1" class="overview-product-stories-values-apple-intelligence values-item-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/product-stories/values/apple_intelligence__e5ap8owr0466_large.svg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-values-apple-intelligence values-item-icon"> <source srcset="/v/iphone-16/a/images/overview/product-stories/values/apple_intelligence__e5ap8owr0466_small.svg" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/values/apple_intelligence__e5ap8owr0466_large.svg" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/product-stories/values/apple_intelligence__e5ap8owr0466_large.svg" alt > </picture> </noscript> <p class="ps-swatch-secondary typography-ps-intro-semibold values-grid-sub-items-column-copy column"> <strong>Apple Intelligence protects your privacy at every step.</strong> With on-device processing and Private Cloud Compute, no one but you can access your data — not even Apple. </p> </div> <div class="values-grid-subitems values-subitem-1 column large-3 medium-4 small-10"> <picture id="overview-product-stories-values-apple-passwords-1" class="overview-product-stories-values-apple-passwords values-item-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/product-stories/values/apple_passwords__ggzm4p20ne6a_large.svg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-values-apple-passwords values-item-icon"> <source srcset="/v/iphone-16/a/images/overview/product-stories/values/apple_passwords__ggzm4p20ne6a_small.svg" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/values/apple_passwords__ggzm4p20ne6a_large.svg" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/product-stories/values/apple_passwords__ggzm4p20ne6a_large.svg" alt > </picture> </noscript> <p class="ps-swatch-secondary typography-ps-intro-semibold values-grid-sub-items-column-copy column"> <strong>The new Passwords app</strong> makes it even easier to access account passwords, passkeys, Wi‑Fi passwords, two‑factor authentication codes and more. It stores them securely and syncs across your devices with end‑to‑end encryption. </p> </div> <div class="values-grid-subitems values-subitem-2 column large-3 medium-4 small-10"> <picture id="overview-product-stories-values-person-crop-circle-1" class="overview-product-stories-values-person-crop-circle values-item-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/product-stories/values/person_crop_circle__se6he8a5iwiu_large.svg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-values-person-crop-circle values-item-icon"> <source srcset="/v/iphone-16/a/images/overview/product-stories/values/person_crop_circle__se6he8a5iwiu_small.svg" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/values/person_crop_circle__se6he8a5iwiu_large.svg" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/product-stories/values/person_crop_circle__se6he8a5iwiu_large.svg" alt > </picture> </noscript> <p class="ps-swatch-secondary typography-ps-intro-semibold values-grid-sub-items-column-copy column"> You can also <strong>control which contacts to share with an app,</strong> rather than giving it access to all your contacts. And you can choose to share more contacts over time. </p> </div> </div> </div> <div class="values-grid-items-cta column typography-tout large-10 medium-12 large-centered medium-11 medium-offset-1 small-11 small-offset-1 ps-spacing-large-64 ps-spacing-medium-64 ps-spacing-small-40"> <a href="/uk/privacy/" data-analytics-title="learn about apple and privacy" class="icon-wrapper values-item-cta"><span class="icon-copy">Learn about Apple and privacy</span><span class="icon icon-after more"></span></a> </div> </div> <div class="row values-grid ps-spacing-large-128 ps-spacing-medium-80 ps-spacing-small-72 "> <h4 class="values-grid-headline typography-headline-reduced column large-10 large-centered medium-11 medium-offset-1 small-11 small-offset-1"> Accessibility </h4> <div class="values-grid-sub-items-wrapper large-10 large-centered medium-11 medium-offset-1 small-10 small-offset-1"> <div class="row values-grid-sub-items-row justify-content-spacebetween"> <div class="values-grid-subitems values-subitem-0 column large-3 medium-4 small-10"> <picture id="overview-product-stories-values-eye-1" class="overview-product-stories-values-eye values-item-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/product-stories/values/eye__fv7wyvyyvpyu_large.svg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-values-eye values-item-icon"> <source srcset="/v/iphone-16/a/images/overview/product-stories/values/eye__fv7wyvyyvpyu_small.svg" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/values/eye__fv7wyvyyvpyu_large.svg" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/product-stories/values/eye__fv7wyvyyvpyu_large.svg" alt > </picture> </noscript> <p class="ps-swatch-secondary typography-ps-intro-semibold values-grid-sub-items-column-copy column"> <strong>Eye Tracking</strong> makes it possible to navigate your iPhone and use your favourite apps just by moving your eyes, thanks to the power of machine learning and the front‑facing camera. </p> </div> <div class="values-grid-subitems values-subitem-1 column large-3 medium-4 small-10"> <picture id="overview-product-stories-values-apple-haptics-and-music-note-1" class="overview-product-stories-values-apple-haptics-and-music-note values-item-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/product-stories/values/apple_haptics_and_music_note__e7y375vno6qi_large.svg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-values-apple-haptics-and-music-note values-item-icon"> <source srcset="/v/iphone-16/a/images/overview/product-stories/values/apple_haptics_and_music_note__e7y375vno6qi_small.svg" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/values/apple_haptics_and_music_note__e7y375vno6qi_large.svg" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/product-stories/values/apple_haptics_and_music_note__e7y375vno6qi_large.svg" alt > </picture> </noscript> <p class="ps-swatch-secondary typography-ps-intro-semibold values-grid-sub-items-column-copy column"> <strong>Music Haptics</strong> matches the iPhone Taptic Engine with the rhythm of songs. So people who are deaf or hard of hearing can enjoy the Apple Music catalogue in a whole new way. </p> </div> <div class="values-grid-subitems values-subitem-2 column large-3 medium-4 small-10"> <picture id="overview-product-stories-values-app-2-stack-3d-1" class="overview-product-stories-values-app-2-stack-3d values-item-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/product-stories/values/app_2_stack_3d__c50tl44mlygm_large.svg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-values-app-2-stack-3d values-item-icon"> <source srcset="/v/iphone-16/a/images/overview/product-stories/values/app_2_stack_3d__c50tl44mlygm_small.svg" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/product-stories/values/app_2_stack_3d__c50tl44mlygm_large.svg" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/product-stories/values/app_2_stack_3d__c50tl44mlygm_large.svg" alt > </picture> </noscript> <p class="ps-swatch-secondary typography-ps-intro-semibold values-grid-sub-items-column-copy column"> <strong>Vocal Shortcuts</strong> helps people with severe atypical speech record sounds that trigger specific actions on iPhone — set a timer, take a screenshot, scroll up and down, and more. </p> </div> </div> </div> <div class="values-grid-items-cta column typography-tout large-10 medium-12 large-centered medium-11 medium-offset-1 small-11 small-offset-1 ps-spacing-large-64 ps-spacing-medium-64 ps-spacing-small-40"> <a href="/uk/accessibility/" data-analytics-title="learn about apple and accessibility" class="icon-wrapper values-item-cta"><span class="icon-copy">Learn about Apple and accessibility</span><span class="icon icon-after more"></span></a> </div> </div> </div> </div> </section> </section> <section class="section section-augment background-alt" data-anim-scroll-group="Augment Background Alt" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-augment"]}' data-analytics-section-engagement="name:significant others" data-component-list="StaggeredFadeIn"> <div class="viewport-content"> <header class="section-header row"> <h2 class="section-header-headline typography-section-header-headline" data-staggered-item>Significant others.</h2> </header> <div class="card tile tile-rounded image-accordion-wrapper content-container" data-staggered-item> <ul class="accordion" data-component-list="ImageAccordion" data-accordion role="list"> <li class="accordion-item column expanded " data-accordion-item="accordion-item-mac"> <h3 class="accordion-title"> <button class="accordion-button typography-image-accordion-title-text" data-accordion-trigger aria-controls="accordion-item-mac-tray" id="accordion-item-mac-button" role="presentation" data-analytics-intrapage-link data-analytics-title="open accordion - iphone and mac" data-analytics-click="prop3:open accordion - iphone and mac"> <span class="accordion-title-text"> iPhone and Mac</span> <span class="accordion-icon" data-accordion-icon></span> </button> </h3> <div id="accordion-item-mac-tray" aria-labelledby="accordion-item-mac-button" class="accordion-tray" role="section" data-accordion-tray>  <div class="accordion-content" data-accordion-content> <div class="copy-container"> <p class="typography-image-accordion-paragraph-text accordion-paragraph-text">With iPhone Mirroring, you can view your iPhone screen on your Mac and control it without picking up your phone. Continuity features also let you answer calls or messages on your Mac. You can even copy images, video or text from your iPhone and paste it all into a different app on your Mac. And with iCloud, you can access your files from either device.</p> </div> <div class="image-container"> <picture id="overview-augment-mac-1" class="overview-augment-mac template-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/augment/mac__dv77aki6jes2_large.jpg" onload="window.__lp?.(event)" alt=""> </picture> <noscript> <picture class="overview-augment-mac template-image"> <source srcset="/uk/iphone-16/images/overview/augment/mac__dv77aki6jes2_xsmall.jpg, /uk/iphone-16/images/overview/augment/mac__dv77aki6jes2_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/uk/iphone-16/images/overview/augment/mac__dv77aki6jes2_small.jpg, /uk/iphone-16/images/overview/augment/mac__dv77aki6jes2_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/uk/iphone-16/images/overview/augment/mac__dv77aki6jes2_medium.jpg, /uk/iphone-16/images/overview/augment/mac__dv77aki6jes2_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/uk/iphone-16/images/overview/augment/mac__dv77aki6jes2_large.jpg, /uk/iphone-16/images/overview/augment/mac__dv77aki6jes2_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/augment/mac__dv77aki6jes2_large.jpg" alt="" > </picture> </noscript> </div> </div> </div> </li> <li class="accordion-item column " data-accordion-item="accordion-item-watch"> <h3 class="accordion-title"> <button class="accordion-button typography-image-accordion-title-text" data-accordion-trigger aria-controls="accordion-item-watch-tray" id="accordion-item-watch-button" role="presentation" data-analytics-intrapage-link data-analytics-title="open accordion - iphone and apple watch" data-analytics-click="prop3:open accordion - iphone and apple watch"> <span class="accordion-title-text"> iPhone and Apple Watch</span> <span class="accordion-icon" data-accordion-icon></span> </button> </h3> <div id="accordion-item-watch-tray" aria-labelledby="accordion-item-watch-button" class="accordion-tray" role="section" data-accordion-tray>  <div class="accordion-content" data-accordion-content> <div class="copy-container"> <p class="typography-image-accordion-paragraph-text accordion-paragraph-text">Misplaced your iPhone? The latest Apple Watch models can show you its approximate distance and direction.<sup class="footnote footnote-number"><a href="#footnote-15" aria-label="Footnote 13" data-modal-close>13</a></sup> To set up a group photo on your iPhone, join the group and use Apple Watch as a viewfinder to snap the shot. And when you take a call on your Apple Watch, just tap your iPhone to continue the conversation there.</p> </div> <div class="image-container"> <picture id="overview-augment-watch-1" class="overview-augment-watch template-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/augment/watch__dpgpqni8q0a6_large.jpg" onload="window.__lp?.(event)" alt=""> </picture> <noscript> <picture class="overview-augment-watch template-image"> <source srcset="/v/iphone-16/a/images/overview/augment/watch__dpgpqni8q0a6_xsmall.jpg, /v/iphone-16/a/images/overview/augment/watch__dpgpqni8q0a6_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/augment/watch__dpgpqni8q0a6_small.jpg, /v/iphone-16/a/images/overview/augment/watch__dpgpqni8q0a6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/augment/watch__dpgpqni8q0a6_medium.jpg, /v/iphone-16/a/images/overview/augment/watch__dpgpqni8q0a6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/augment/watch__dpgpqni8q0a6_large.jpg, /v/iphone-16/a/images/overview/augment/watch__dpgpqni8q0a6_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/augment/watch__dpgpqni8q0a6_large.jpg" alt="" > </picture> </noscript> </div> </div> </div> </li> <li class="accordion-item column " data-accordion-item="accordion-item-airpods"> <h3 class="accordion-title"> <button class="accordion-button typography-image-accordion-title-text" data-accordion-trigger aria-controls="accordion-item-airpods-tray" id="accordion-item-airpods-button" role="presentation" data-analytics-intrapage-link data-analytics-title="open accordion - iphone and airpods" data-analytics-click="prop3:open accordion - iphone and airpods"> <span class="accordion-title-text"> iPhone and AirPods</span> <span class="accordion-icon" data-accordion-icon></span> </button> </h3> <div id="accordion-item-airpods-tray" aria-labelledby="accordion-item-airpods-button" class="accordion-tray" role="section" data-accordion-tray>  <div class="accordion-content" data-accordion-content> <div class="copy-container"> <p class="typography-image-accordion-paragraph-text accordion-paragraph-text">Set up AirPods on iPhone with just a tap. You’ll love Adaptive Audio, which automatically tailors the noise control to provide the best listening experience across different environments and interactions throughout the day.</p> </div> <div class="image-container"> <picture id="overview-augment-airpods-1" class="overview-augment-airpods template-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/augment/airpods__chduyq53g1ci_large.jpg" onload="window.__lp?.(event)" alt=""> </picture> <noscript> <picture class="overview-augment-airpods template-image"> <source srcset="/uk/iphone-16/images/overview/augment/airpods__chduyq53g1ci_xsmall.jpg, /uk/iphone-16/images/overview/augment/airpods__chduyq53g1ci_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/uk/iphone-16/images/overview/augment/airpods__chduyq53g1ci_small.jpg, /uk/iphone-16/images/overview/augment/airpods__chduyq53g1ci_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/uk/iphone-16/images/overview/augment/airpods__chduyq53g1ci_medium.jpg, /uk/iphone-16/images/overview/augment/airpods__chduyq53g1ci_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/uk/iphone-16/images/overview/augment/airpods__chduyq53g1ci_large.jpg, /uk/iphone-16/images/overview/augment/airpods__chduyq53g1ci_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/augment/airpods__chduyq53g1ci_large.jpg" alt="" > </picture> </noscript> </div> </div> </div> </li> </ul> <div class="image-container-large" aria-hidden="true"> <picture id="overview-augment-mac-2" class="overview-augment-mac template-image-large accordion-item-mac-image " data-lazy aria-hidden="true"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/augment/mac__dv77aki6jes2_large.jpg" onload="window.__lp?.(event)" alt=""> </picture> <noscript> <picture class="overview-augment-mac template-image-large accordion-item-mac-image "> <source srcset="/uk/iphone-16/images/overview/augment/mac__dv77aki6jes2_xsmall.jpg, /uk/iphone-16/images/overview/augment/mac__dv77aki6jes2_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/uk/iphone-16/images/overview/augment/mac__dv77aki6jes2_small.jpg, /uk/iphone-16/images/overview/augment/mac__dv77aki6jes2_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/uk/iphone-16/images/overview/augment/mac__dv77aki6jes2_medium.jpg, /uk/iphone-16/images/overview/augment/mac__dv77aki6jes2_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/uk/iphone-16/images/overview/augment/mac__dv77aki6jes2_large.jpg, /uk/iphone-16/images/overview/augment/mac__dv77aki6jes2_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/augment/mac__dv77aki6jes2_large.jpg" alt="" > </picture> </noscript> <picture id="overview-augment-watch-2" class="overview-augment-watch template-image-large accordion-item-watch-image hidden " data-lazy aria-hidden="true"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/augment/watch__dpgpqni8q0a6_large.jpg" onload="window.__lp?.(event)" alt=""> </picture> <noscript> <picture class="overview-augment-watch template-image-large accordion-item-watch-image hidden "> <source srcset="/v/iphone-16/a/images/overview/augment/watch__dpgpqni8q0a6_xsmall.jpg, /v/iphone-16/a/images/overview/augment/watch__dpgpqni8q0a6_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/augment/watch__dpgpqni8q0a6_small.jpg, /v/iphone-16/a/images/overview/augment/watch__dpgpqni8q0a6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/augment/watch__dpgpqni8q0a6_medium.jpg, /v/iphone-16/a/images/overview/augment/watch__dpgpqni8q0a6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/augment/watch__dpgpqni8q0a6_large.jpg, /v/iphone-16/a/images/overview/augment/watch__dpgpqni8q0a6_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/augment/watch__dpgpqni8q0a6_large.jpg" alt="" > </picture> </noscript> <picture id="overview-augment-airpods-2" class="overview-augment-airpods template-image-large accordion-item-airpods-image hidden " data-lazy aria-hidden="true"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/augment/airpods__chduyq53g1ci_large.jpg" onload="window.__lp?.(event)" alt=""> </picture> <noscript> <picture class="overview-augment-airpods template-image-large accordion-item-airpods-image hidden "> <source srcset="/uk/iphone-16/images/overview/augment/airpods__chduyq53g1ci_xsmall.jpg, /uk/iphone-16/images/overview/augment/airpods__chduyq53g1ci_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/uk/iphone-16/images/overview/augment/airpods__chduyq53g1ci_small.jpg, /uk/iphone-16/images/overview/augment/airpods__chduyq53g1ci_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/uk/iphone-16/images/overview/augment/airpods__chduyq53g1ci_medium.jpg, /uk/iphone-16/images/overview/augment/airpods__chduyq53g1ci_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/uk/iphone-16/images/overview/augment/airpods__chduyq53g1ci_large.jpg, /uk/iphone-16/images/overview/augment/airpods__chduyq53g1ci_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/uk/iphone-16/images/overview/augment/airpods__chduyq53g1ci_large.jpg" alt="" > </picture> </noscript> </div> </div> </div> </section> <section class="section section-incentive background-alt no-pad-bottom" data-anim-scroll-group="Incentive Background Alt No Pad Bottom" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-incentive"]}' data-analytics-section-engagement="name:why apple gallery" data-component-list="StaggeredFadeIn"> <div class="viewport-content"> <header class="section-header row"> <h2 class="section-header-headline typography-section-header-headline" data-staggered-item>Why Apple is the best<br />place to buy iPhone.</h2> <div class="section-header-cta-list-wrapper"> <ul class="section-header-cta-list typography-section-header-link column"> <li class="section-header-cta-item section-header-cta-item-shop" data-staggered-item> <a href="/uk/shop/goto/buy_iphone" data-analytics-title="shop iphone" class="icon-wrapper section-header-cta-link"><span class="icon-copy">Shop iPhone</span><span class="icon icon-after more"></span></a> </li> </ul> </div> </header> </div> <div id="scroll-gallery-incentive" class="gallery gallery-gallery scroll-gallery" aria-label="Incentive gallery" data-analytics-gallery-id="why apple gallery" data-component-list="ScrollGallery WillChange" data-scroll-gallery> <div class="scroll-container"> <div class="item-container"> <ul class="card-set grid card-set-full-bleed" role="list"> <li class="card tile tile-rounded card-hover icon-card gallery-item" id="gallery-item-trade-in" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="trade in" data-component-list="Card WillChange" data-staggered-item> <div class="tile-content"> <div class="icon-card-content"> <div class="icon-card-icon-wrapper"> <picture id="overview-incentive-icon-trade-in-2024-iphone-1" class="overview-incentive-icon-trade-in-2024-iphone icon-card-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/incentive/icon_trade_in_2024_iphone__e6gjjktcqw02_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-incentive-icon-trade-in-2024-iphone icon-card-icon"> <source srcset="/v/iphone-16/a/images/overview/incentive/icon_trade_in_2024_iphone__e6gjjktcqw02_large.png, /v/iphone-16/a/images/overview/incentive/icon_trade_in_2024_iphone__e6gjjktcqw02_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/incentive/icon_trade_in_2024_iphone__e6gjjktcqw02_large.png" alt > </picture> </noscript> </div> <div class="icon-card-copy-wrapper"> <h3 class="icon-card-headline typography-icon-card-headline">Save with Apple Trade In.</h3> <p class="icon-card-body-copy typography-icon-card-body-copy"><span class="pricing-container"><span data-tradein-product="tradein-iphone12" data-product-template="Get ${credit.display.minValue}–">Get credit towards iPhone 16 or iPhone 16 Pro when you trade in iPhone 12 or higher.</span></span><span data-tradein-product="tradein-iphone15promax" data-product-template="${credit.display.maxValue} in credit towards iPhone 16 or iPhone 16 Pro when you trade in iPhone 12 or higher." data-tradein-hide-all="tradein-iphone12,tradein-iphone15promax"></span><span class="footnote footnote-supglyph"><a href="#footnote-1" aria-label="Footnote * symbol" data-modal-close>*</a></span></p> </div> </div> </div> <a href="/uk/shop/goto/trade_in" class="card-control" data-analytics-title="open modal - apple trade in" data-analytics-click="prop3:open modal - apple trade in" aria-label="Learn more about Apple Trade In"> <div class="tile-button-wrapper"><span class="tile-button tile-button-solid"> <svg class="icon-control icon-control-chevronright tile-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m22.5597 16.9375-5.5076-5.5c-.5854-.5854-1.5323-.5825-2.1157.0039-.5835.5869-.5815 1.5366.0039 2.1211l4.4438 4.4375-4.4438 4.4375c-.5854.5845-.5874 1.5342-.0039 2.1211.2922.2944.676.4414 1.0598.4414.3818 0 .7637-.1455 1.0559-.4375l5.5076-5.5c.2815-.2812.4403-.6636.4403-1.0625s-.1588-.7812-.4403-1.0625z"></path> </svg> </span> </div> </a> </li> <li class="card tile tile-rounded card-hover icon-card gallery-item" id="gallery-item-acmi" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="acmi" data-exclude-type="hide-acmi" data-component-list="Card WillChange" data-staggered-item> <div class="tile-content"> <div class="icon-card-content"> <div class="icon-card-icon-wrapper"> <picture id="overview-incentive-icon-apple-card-1" class="overview-incentive-icon-apple-card icon-card-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/incentive/icon_apple_card__4hwz7zvyurmy_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-incentive-icon-apple-card icon-card-icon"> <source srcset="/v/iphone-16/a/images/overview/incentive/icon_apple_card__4hwz7zvyurmy_large.png, /v/iphone-16/a/images/overview/incentive/icon_apple_card__4hwz7zvyurmy_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/incentive/icon_apple_card__4hwz7zvyurmy_large.png" alt > </picture> </noscript> </div> <div class="icon-card-copy-wrapper"> <h3 class="icon-card-headline typography-icon-card-headline">Financing.</h3> <p class="icon-card-body-copy typography-icon-card-body-copy">Monthly payment options available.</p> </div> </div> </div> <a href="/uk/shop/goto/ww/financing" class="card-control" data-analytics-title="open modal - acmi" data-analytics-click="prop3:open modal - acmi" aria-label="Learn more about financing"> <div class="tile-button-wrapper"><span class="tile-button tile-button-solid"> <svg class="icon-control icon-control-chevronright tile-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m22.5597 16.9375-5.5076-5.5c-.5854-.5854-1.5323-.5825-2.1157.0039-.5835.5869-.5815 1.5366.0039 2.1211l4.4438 4.4375-4.4438 4.4375c-.5854.5845-.5874 1.5342-.0039 2.1211.2922.2944.676.4414 1.0598.4414.3818 0 .7637-.1455 1.0559-.4375l5.5076-5.5c.2815-.2812.4403-.6636.4403-1.0625s-.1588-.7812-.4403-1.0625z"></path> </svg> </span> </div> </a> </li> <li class="card tile tile-rounded card-hover icon-card gallery-item" id="gallery-item-carrier-deals" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="delivery and pickup" data-component-list="Card WillChange" data-staggered-item> <div class="tile-content"> <div class="icon-card-content"> <div class="icon-card-icon-wrapper"> <picture id="overview-incentive-icon-delivery-1" class="overview-incentive-icon-delivery icon-card-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/incentive/icon_delivery__c1ymhjfuh1km_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-incentive-icon-delivery icon-card-icon"> <source srcset="/v/iphone-16/a/images/overview/incentive/icon_delivery__c1ymhjfuh1km_large.png, /v/iphone-16/a/images/overview/incentive/icon_delivery__c1ymhjfuh1km_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/incentive/icon_delivery__c1ymhjfuh1km_large.png" alt > </picture> </noscript> </div> <div class="icon-card-copy-wrapper"> <h3 class="icon-card-headline typography-icon-card-headline">Fast, free delivery</h3> <p class="icon-card-body-copy typography-icon-card-body-copy">Or pick up available items at an Apple Store.</p> </div> </div> </div> <a href="/uk/shop/goto/shipping_and_returns" class="card-control" data-analytics-title="open modal - delivery and pickup" data-analytics-click="prop3:open modal - delivery and pickup" aria-label="Learn more about delivery and pickup options"> <div class="tile-button-wrapper"><span class="tile-button tile-button-solid"> <svg class="icon-control icon-control-chevronright tile-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m22.5597 16.9375-5.5076-5.5c-.5854-.5854-1.5323-.5825-2.1157.0039-.5835.5869-.5815 1.5366.0039 2.1211l4.4438 4.4375-4.4438 4.4375c-.5854.5845-.5874 1.5342-.0039 2.1211.2922.2944.676.4414 1.0598.4414.3818 0 .7637-.1455 1.0559-.4375l5.5076-5.5c.2815-.2812.4403-.6636.4403-1.0625s-.1588-.7812-.4403-1.0625z"></path> </svg> </span> </div> </a> </li> <li class="card tile tile-rounded card-hover icon-card gallery-item" id="gallery-item-personal-session" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="personal session" data-component-list="Card WillChange" data-staggered-item> <div class="tile-content"> <div class="icon-card-content"> <div class="icon-card-icon-wrapper"> <picture id="overview-incentive-icon-person-1" class="overview-incentive-icon-person icon-card-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/incentive/icon_person__bmgmakvb9zua_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-incentive-icon-person icon-card-icon"> <source srcset="/v/iphone-16/a/images/overview/incentive/icon_person__bmgmakvb9zua_large.png, /v/iphone-16/a/images/overview/incentive/icon_person__bmgmakvb9zua_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/incentive/icon_person__bmgmakvb9zua_large.png" alt > </picture> </noscript> </div> <div class="icon-card-copy-wrapper"> <h3 class="icon-card-headline typography-icon-card-headline">Get to know your new iPhone.</h3> <p class="icon-card-body-copy typography-icon-card-body-copy">Learn how to get the most out of your new iPhone with a free one‑to‑one Personal Session.</p> </div> </div> </div> <a href="/uk/shop/personal-session" class="card-control" data-analytics-title="open modal - personal session" data-analytics-click="prop3:open modal - personal session" aria-label="Learn more about your new iPhone"> <div class="tile-button-wrapper"><span class="tile-button tile-button-solid"> <svg class="icon-control icon-control-chevronright tile-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m22.5597 16.9375-5.5076-5.5c-.5854-.5854-1.5323-.5825-2.1157.0039-.5835.5869-.5815 1.5366.0039 2.1211l4.4438 4.4375-4.4438 4.4375c-.5854.5845-.5874 1.5342-.0039 2.1211.2922.2944.676.4414 1.0598.4414.3818 0 .7637-.1455 1.0559-.4375l5.5076-5.5c.2815-.2812.4403-.6636.4403-1.0625s-.1588-.7812-.4403-1.0625z"></path> </svg> </span> </div> </a> </li> <li class="card tile tile-rounded card-hover icon-card gallery-item" id="gallery-item-apple-store-app" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="apple store app" data-component-list="Card WillChange" data-staggered-item> <div class="tile-content"> <div class="icon-card-content"> <div class="icon-card-icon-wrapper"> <picture id="overview-incentive-icon-asa-1" class="overview-incentive-icon-asa icon-card-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/incentive/icon_asa__efredzx8lfyq_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-incentive-icon-asa icon-card-icon"> <source srcset="/v/iphone-16/a/images/overview/incentive/icon_asa__efredzx8lfyq_large.png, /v/iphone-16/a/images/overview/incentive/icon_asa__efredzx8lfyq_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/incentive/icon_asa__efredzx8lfyq_large.png" alt > </picture> </noscript> </div> <div class="icon-card-copy-wrapper"> <h3 class="icon-card-headline typography-icon-card-headline">Explore a shopping experience designed around you.</h3> <p class="icon-card-body-copy typography-icon-card-body-copy">When you shop in the Apple Store app.</p> </div> </div> </div> <a href="https://itunes.apple.com/gb/app/apple-store/id375380948?mt=8" class="card-control" data-analytics-title="open modal - apple store app" data-analytics-click="prop3:open modal - apple store app" aria-label="Learn more about shopping using Apple Store app"> <div class="tile-button-wrapper"><span class="tile-button tile-button-solid"> <svg class="icon-control icon-control-chevronright tile-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m22.5597 16.9375-5.5076-5.5c-.5854-.5854-1.5323-.5825-2.1157.0039-.5835.5869-.5815 1.5366.0039 2.1211l4.4438 4.4375-4.4438 4.4375c-.5854.5845-.5874 1.5342-.0039 2.1211.2922.2944.676.4414 1.0598.4414.3818 0 .7637-.1455 1.0559-.4375l5.5076-5.5c.2815-.2812.4403-.6636.4403-1.0625s-.1588-.7812-.4403-1.0625z"></path> </svg> </span> </div> </a> </li> </ul> </div> </div> <div class="scroll-gallery-paddlenav paddlenav paddlenav-alpha hide" data-analytics-gallery-interaction-type="paddlenav" data-gallery-paddlenav data-staggered-item data-focus-expression="{"expression": "t - 100vh + 300h", "focus-delay": "true", "tabindex": "-1"}"> <ul> <li class="left-item"><button aria-label="Previous incentive gallery" class="paddlenav-arrow paddlenav-arrow-previous"> <svg class="icon-control icon-control-chevronleft" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m20 25c-.3838 0-.7676-.1465-1.0605-.4395l-5.5-5.5c-.5859-.5854-.5859-1.5356 0-2.1211l5.5-5.5c.5859-.5859 1.5352-.5859 2.1211 0 .5859.5854.5859 1.5356 0 2.1211l-4.4395 4.4395 4.4395 4.4395c.5859.5854.5859 1.5356 0 2.1211-.293.293-.6768.4395-1.0605.4395z"></path> </svg> </button></li> <li class="right-item"><button aria-label="Next incentive gallery" class="paddlenav-arrow paddlenav-arrow-next"> <svg class="icon-control icon-control-chevronright" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m22.5597 16.9375-5.5076-5.5c-.5854-.5854-1.5323-.5825-2.1157.0039-.5835.5869-.5815 1.5366.0039 2.1211l4.4438 4.4375-4.4438 4.4375c-.5854.5845-.5874 1.5342-.0039 2.1211.2922.2944.676.4414 1.0598.4414.3818 0 .7637-.1455 1.0559-.4375l5.5076-5.5c.2815-.2812.4403-.6636.4403-1.0625s-.1588-.7812-.4403-1.0625z"></path> </svg> </button></li> </ul> </div> </div> </section> <section class="section section-contrast background-alt" data-anim-scroll-group="Contrast Background Alt" data-analytics-section-engagement="name:compare" data-component-list="StaggeredFadeIn"> <div class="viewport-content"> <header class="section-header row"> <h2 class="section-header-headline typography-section-header-headline" data-staggered-item>Keep exploring iPhone.</h2> <div class="section-header-cta-list-wrapper"> <ul class="section-header-cta-list typography-section-header-link column"> <li class="section-header-cta-item section-header-cta-item-explore" data-staggered-item> <a href="/uk/iphone/" data-analytics-title="explore all iphone" class="icon-wrapper section-header-cta-link"><span class="icon-copy">Explore all iPhone</span><span class="icon icon-after more"></span></a> </li> </ul> </div> </header> <div class="card tile tile-rounded contrast-moment contrast-container"> <div class="contrast-alignment-container"> <ul class="product-tile-set" data-component-list="ProductTileEqualizer"> <li class="product-tile product-tile-product-iphone-16 has-image-link-row has-badge-row has-colorindicator-row has-headline-row has-subheading-row has-positioning-row has-price-row has-touts-rows-5" aria-label="" data-grid-column> <div class="product-tile-header"> <div class="product-tile-product-id product-tile-padding"> <h2 class="product-tile-headline-group"> <span class="badge badge-reduced badge-no-scrim product-tile-badge" data-grid-row-badge>New</span> <p class="product-tile-headline typography-product-tile-headline" data-grid-row-headline> <span class="visuallyhidden">iPhone 16 </span> <span aria-hidden="true">iPhone 16</span> </p> </h2> <p class="product-tile-subheading typography-product-tile-subheading" data-grid-row-subheading></p> </div> <a href="/uk/iphone-16/" class="product-tile-image-link" data-analytics-title="learn more - iphone 16" aria-label="Learn more about iPhone 16"> <picture id="overview-contrast-iphone-16-1" class="overview-contrast-iphone-16 product-tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/contrast/iphone_16__flbknhdndb22_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-iphone-16 product-tile-image"> <source srcset="/v/iphone-16/a/images/overview/contrast/iphone_16__flbknhdndb22_xsmall.jpg, /v/iphone-16/a/images/overview/contrast/iphone_16__flbknhdndb22_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/contrast/iphone_16__flbknhdndb22_small.jpg, /v/iphone-16/a/images/overview/contrast/iphone_16__flbknhdndb22_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/contrast/iphone_16__flbknhdndb22_medium.jpg, /v/iphone-16/a/images/overview/contrast/iphone_16__flbknhdndb22_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/contrast/iphone_16__flbknhdndb22_large.jpg, /v/iphone-16/a/images/overview/contrast/iphone_16__flbknhdndb22_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/a/images/overview/contrast/iphone_16__flbknhdndb22_xlarge.jpg, /v/iphone-16/a/images/overview/contrast/iphone_16__flbknhdndb22_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/contrast/iphone_16__flbknhdndb22_xlarge.jpg" alt > </picture> </noscript> </a> <div class="colorindicator"> <ul class="colorindicator-items" role="list" aria-label="Available colours"> <li class="colorindicator-item colorindicator-swatch finish-blue"> <span class="visuallyhidden">Ultramarine</span> </li> <li class="colorindicator-item colorindicator-swatch finish-green"> <span class="visuallyhidden">Teal</span> </li> <li class="colorindicator-item colorindicator-swatch finish-pink"> <span class="visuallyhidden">Pink</span> </li> <li class="colorindicator-item colorindicator-swatch finish-white"> <span class="visuallyhidden">White</span> </li> <li class="colorindicator-item colorindicator-swatch finish-black"> <span class="visuallyhidden">Black</span> </li> <li class="colorindicator-item colorindicator-label"> +<span class="visuallyhidden">more</span> </li> </ul> </div> </div> <div class="product-tile-body product-tile-padding"> <p class="product-tile-positioning typography-product-tile-positioning " data-grid-row-positioning></p> <p class="product-tile-price typography-product-tile-subheading " data-pricing-hide="iphone-16" data-grid-row-price><span class="sosumi-link-follows" data-pricing-product="iphone-16" data-product-template="${price.display.from}"></span><span data-toggle="acmi"><span class="sosumi-link-follows" data-pricing-product="iphone-16" data-product-template=" or ${price.display.perMonth} for ${price.display.months} mo."></span><sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote ◊ symbol" data-modal-close>◊</a></sup></span> </p> <div class="product-tile-ctas product-tile-ctas-stacked product-tile-ctas-primary typography-product-tile-ctas "> <div class="product-tile-current"> <span class="product-tile-current-inner"> Currently viewing<span class="visuallyhidden">iPhone 16</span> </span> </div> <a href="/uk/shop/goto/buy_iphone/iphone_16" data-analytics-title="buy - iphone 16" aria-label="Buy, iPhone 16" class="icon-wrapper product-tile-link"><span class="icon-copy">Buy</span><span class="icon icon-after more"></span></a></div> </div> <div class="tout-group typography-tout-copy" data-grid-tout-group> <div class="tout" data-grid-row-1> <div class="tout-icon-wrapper overview_contrast_icon_apple_intelligence-wrapper"> <picture id="overview-contrast-icon-apple-intelligence-1" class="overview-contrast-icon-apple-intelligence tout-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/contrast/icon/apple_intelligence__e5ap8owr0466_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-apple-intelligence tout-icon"> <source srcset="/v/iphone-16/a/images/overview/contrast/icon/apple_intelligence__e5ap8owr0466_large.png, /v/iphone-16/a/images/overview/contrast/icon/apple_intelligence__e5ap8owr0466_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/contrast/icon/apple_intelligence__e5ap8owr0466_large.png" alt > </picture> </noscript> </div> <div class="tout-copy"> <p>Apple Intelligence<sup class="footnote footnote-number"><a href="#footnote-3" aria-label="Footnote 1" data-modal-close>1</a></sup></p> </div> </div> <div class="tout" data-grid-row-2> <div class="tout-icon-wrapper overview_contrast_icon_chip_a18-wrapper"> <picture id="overview-contrast-icon-chip-a18-1" class="overview-contrast-icon-chip-a18 tout-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/contrast/icon/chip_a18__fx20wolaltiu_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-chip-a18 tout-icon"> <source srcset="/v/iphone-16/a/images/overview/contrast/icon/chip_a18__fx20wolaltiu_large.png, /v/iphone-16/a/images/overview/contrast/icon/chip_a18__fx20wolaltiu_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/contrast/icon/chip_a18__fx20wolaltiu_large.png" alt > </picture> </noscript> </div> <div class="tout-copy"> <p>A18 chip <br />with 5‑core GPU</p> </div> </div> <div class="tout" data-grid-row-3> <div class="tout-icon-wrapper overview_contrast_icon_camera_button-wrapper"> <picture id="overview-contrast-icon-camera-button-1" class="overview-contrast-icon-camera-button tout-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/contrast/icon/camera_button__bk5ee2syrx8i_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-camera-button tout-icon"> <source srcset="/v/iphone-16/a/images/overview/contrast/icon/camera_button__bk5ee2syrx8i_large.png, /v/iphone-16/a/images/overview/contrast/icon/camera_button__bk5ee2syrx8i_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/contrast/icon/camera_button__bk5ee2syrx8i_large.png" alt > </picture> </noscript> </div> <div class="tout-copy"> <p>Camera Control</p> </div> </div> <div class="tout" data-grid-row-4> <div class="tout-icon-wrapper overview_contrast_icon_iphone16_camera-wrapper"> <picture id="overview-contrast-icon-iphone16-camera-1" class="overview-contrast-icon-iphone16-camera tout-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/contrast/icon/iphone16_camera__dpp81c0kxzue_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-iphone16-camera tout-icon"> <source srcset="/v/iphone-16/a/images/overview/contrast/icon/iphone16_camera__dpp81c0kxzue_large.png, /v/iphone-16/a/images/overview/contrast/icon/iphone16_camera__dpp81c0kxzue_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/contrast/icon/iphone16_camera__dpp81c0kxzue_large.png" alt > </picture> </noscript> </div> <ul class="tout-list" role="list"> <li role="listitem"> <p>Advanced dual‑camera system</p> </li> <li role="listitem"> <p>Advanced 48MP Fusion camera</p> </li> <li role="listitem"> <p>2x Telephoto</p> </li> <li role="listitem"> <p>12MP Ultra Wide camera</p> </li> </ul> </div> <div class="tout" data-grid-row-5> <div class="tout-icon-wrapper overview_contrast_icon_battery-wrapper"> <picture id="overview-contrast-icon-battery-1" class="overview-contrast-icon-battery tout-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/contrast/icon/battery__b14ff4que1yq_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-battery tout-icon"> <source srcset="/v/iphone-16/a/images/overview/contrast/icon/battery__b14ff4que1yq_large.png, /v/iphone-16/a/images/overview/contrast/icon/battery__b14ff4que1yq_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/contrast/icon/battery__b14ff4que1yq_large.png" alt > </picture> </noscript> </div> <div class="tout-copy"> <p>Up to 27 hours video playback</p> </div> </div> </div> </li> <li class="product-tile product-tile-product-iphone-16-pro has-image-link-row has-badge-row has-colorindicator-row has-headline-row has-subheading-row has-positioning-row has-price-row has-touts-rows-5" aria-label="" data-grid-column> <div class="product-tile-header"> <div class="product-tile-product-id product-tile-padding"> <h2 class="product-tile-headline-group"> <span class="badge badge-reduced badge-no-scrim product-tile-badge" data-grid-row-badge>New</span> <p class="product-tile-headline typography-product-tile-headline" data-grid-row-headline> <span class="visuallyhidden">iPhone 16 Pro </span> <span aria-hidden="true">iPhone 16 Pro</span> </p> </h2> <p class="product-tile-subheading typography-product-tile-subheading" data-grid-row-subheading></p> </div> <a href="/uk/iphone-16-pro/" class="product-tile-image-link" data-analytics-title="learn more - iphone 16 pro" aria-label="Learn more about iPhone 16 Pro"> <picture id="overview-contrast-iphone-16-pro-1" class="overview-contrast-iphone-16-pro product-tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/contrast/iphone_16_pro__fzqmc24ecpui_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-iphone-16-pro product-tile-image"> <source srcset="/v/iphone-16/a/images/overview/contrast/iphone_16_pro__fzqmc24ecpui_xsmall.jpg, /v/iphone-16/a/images/overview/contrast/iphone_16_pro__fzqmc24ecpui_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/iphone-16/a/images/overview/contrast/iphone_16_pro__fzqmc24ecpui_small.jpg, /v/iphone-16/a/images/overview/contrast/iphone_16_pro__fzqmc24ecpui_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-16/a/images/overview/contrast/iphone_16_pro__fzqmc24ecpui_medium.jpg, /v/iphone-16/a/images/overview/contrast/iphone_16_pro__fzqmc24ecpui_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-16/a/images/overview/contrast/iphone_16_pro__fzqmc24ecpui_large.jpg, /v/iphone-16/a/images/overview/contrast/iphone_16_pro__fzqmc24ecpui_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone-16/a/images/overview/contrast/iphone_16_pro__fzqmc24ecpui_xlarge.jpg, /v/iphone-16/a/images/overview/contrast/iphone_16_pro__fzqmc24ecpui_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/contrast/iphone_16_pro__fzqmc24ecpui_xlarge.jpg" alt > </picture> </noscript> </a> <div class="colorindicator"> <ul class="colorindicator-items" role="list" aria-label="Available colours"> <li class="colorindicator-item colorindicator-swatch finish-desert-titanium"> <span class="visuallyhidden">Desert Titanium</span> </li> <li class="colorindicator-item colorindicator-swatch finish-natural-titanium"> <span class="visuallyhidden">Natural Titanium</span> </li> <li class="colorindicator-item colorindicator-swatch finish-white-titanium"> <span class="visuallyhidden">White Titanium</span> </li> <li class="colorindicator-item colorindicator-swatch finish-black-titanium"> <span class="visuallyhidden">Black Titanium</span> </li> <li class="colorindicator-item colorindicator-label"> +<span class="visuallyhidden">more</span> </li> </ul> </div> </div> <div class="product-tile-body product-tile-padding"> <p class="product-tile-positioning typography-product-tile-positioning " data-grid-row-positioning></p> <p class="product-tile-price typography-product-tile-subheading " data-pricing-hide="iphone-16-pro" data-grid-row-price><span class="sosumi-link-follows" data-pricing-product="iphone-16-pro" data-product-template="${price.display.from}"></span><span data-toggle="acmi"><span class="sosumi-link-follows" data-pricing-product="iphone-16-pro" data-product-template=" or ${price.display.perMonth} for ${price.display.months} mo."></span><sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote ◊ symbol" data-modal-close>◊</a></sup></span> </p> <div class="product-tile-ctas product-tile-ctas-stacked product-tile-ctas-primary typography-product-tile-ctas "> <a href="/uk/iphone-16-pro/" data-analytics-title="learn more - iphone 16 pro" aria-label="Learn more about iPhone 16 Pro" class="button ">Learn more</a> <a href="/uk/shop/goto/buy_iphone/iphone_16_pro" data-analytics-title="buy - iphone 16 pro" aria-label="Buy, iPhone 16 Pro" class="icon-wrapper product-tile-link"><span class="icon-copy">Buy</span><span class="icon icon-after more"></span></a></div> </div> <div class="tout-group typography-tout-copy" data-grid-tout-group> <div class="tout" data-grid-row-1> <div class="tout-icon-wrapper overview_contrast_icon_apple_intelligence-wrapper"> <picture id="overview-contrast-icon-apple-intelligence-2" class="overview-contrast-icon-apple-intelligence tout-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/contrast/icon/apple_intelligence__e5ap8owr0466_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-apple-intelligence tout-icon"> <source srcset="/v/iphone-16/a/images/overview/contrast/icon/apple_intelligence__e5ap8owr0466_large.png, /v/iphone-16/a/images/overview/contrast/icon/apple_intelligence__e5ap8owr0466_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/contrast/icon/apple_intelligence__e5ap8owr0466_large.png" alt > </picture> </noscript> </div> <div class="tout-copy"> <p>Apple Intelligence<sup class="footnote footnote-number"><a href="#footnote-3" aria-label="Footnote 1" data-modal-close>1</a></sup></p> </div> </div> <div class="tout" data-grid-row-2> <div class="tout-icon-wrapper overview_contrast_icon_chip_a18pro-wrapper"> <picture id="overview-contrast-icon-chip-a18pro-1" class="overview-contrast-icon-chip-a18pro tout-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/contrast/icon/chip_a18pro__ely8sbtg2t6q_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-chip-a18pro tout-icon"> <source srcset="/v/iphone-16/a/images/overview/contrast/icon/chip_a18pro__ely8sbtg2t6q_large.png, /v/iphone-16/a/images/overview/contrast/icon/chip_a18pro__ely8sbtg2t6q_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/contrast/icon/chip_a18pro__ely8sbtg2t6q_large.png" alt > </picture> </noscript> </div> <div class="tout-copy"> <p>A18 Pro chip <br />with 6‑core GPU</p> </div> </div> <div class="tout" data-grid-row-3> <div class="tout-icon-wrapper overview_contrast_icon_camera_button-wrapper"> <picture id="overview-contrast-icon-camera-button-2" class="overview-contrast-icon-camera-button tout-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/contrast/icon/camera_button__bk5ee2syrx8i_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-camera-button tout-icon"> <source srcset="/v/iphone-16/a/images/overview/contrast/icon/camera_button__bk5ee2syrx8i_large.png, /v/iphone-16/a/images/overview/contrast/icon/camera_button__bk5ee2syrx8i_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/contrast/icon/camera_button__bk5ee2syrx8i_large.png" alt > </picture> </noscript> </div> <div class="tout-copy"> <p>Camera Control</p> </div> </div> <div class="tout" data-grid-row-4> <div class="tout-icon-wrapper overview_contrast_icon_iphone16pro_camera-wrapper"> <picture id="overview-contrast-icon-iphone16pro-camera-1" class="overview-contrast-icon-iphone16pro-camera tout-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/contrast/icon/iphone16pro_camera__baw0oejmgx6a_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-iphone16pro-camera tout-icon"> <source srcset="/v/iphone-16/a/images/overview/contrast/icon/iphone16pro_camera__baw0oejmgx6a_large.png, /v/iphone-16/a/images/overview/contrast/icon/iphone16pro_camera__baw0oejmgx6a_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/contrast/icon/iphone16pro_camera__baw0oejmgx6a_large.png" alt > </picture> </noscript> </div> <ul class="tout-list" role="list"> <li role="listitem"> <p>Pro camera system</p> </li> <li role="listitem"> <p>Our most advanced 48MP Fusion camera</p> </li> <li role="listitem"> <p>5x Telephoto camera</p> </li> <li role="listitem"> <p>48MP Ultra Wide camera</p> </li> </ul> </div> <div class="tout" data-grid-row-5> <div class="tout-icon-wrapper overview_contrast_icon_battery-wrapper"> <picture id="overview-contrast-icon-battery-2" class="overview-contrast-icon-battery tout-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/contrast/icon/battery__b14ff4que1yq_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-battery tout-icon"> <source srcset="/v/iphone-16/a/images/overview/contrast/icon/battery__b14ff4que1yq_large.png, /v/iphone-16/a/images/overview/contrast/icon/battery__b14ff4que1yq_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone-16/a/images/overview/contrast/icon/battery__b14ff4que1yq_large.png" alt > </picture> </noscript> </div> <div class="tout-copy"> <p>Up to 33 hours video playback</p> </div> </div> </div> </li> </ul> </div> </div> </div> <div class="all-access-pass__container"> <div class="all-access-pass inactive " id="aap-contrast" data-aap-type="base-link" data-aap-level="1" data-aap-kf="{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-contrast"]}" data-aap-name="all-access-pass" data-aap-enabled="true"> <div class="all-access-pass__background"> <a href="/uk/iphone/compare/" class="aap-base-link" data-focus-expression="{"expression": "a0t - 25vh", "anchors": [".section-contrast"], "tabindex": "0"}" data-focus-enabled-when="enhanced" data-analytics-title="compare all iphone models"> <span class="aap-base-link__text typography-all-access-pass-base-text" >Compare all iPhone models</span> <span class="aap-base-link__icon"> <svg class="icon-control icon-control-chevronright" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m22.5597 16.9375-5.5076-5.5c-.5854-.5854-1.5323-.5825-2.1157.0039-.5835.5869-.5815 1.5366.0039 2.1211l4.4438 4.4375-4.4438 4.4375c-.5854.5845-.5874 1.5342-.0039 2.1211.2922.2944.676.4414 1.0598.4414.3818 0 .7637-.1455 1.0559-.4375l5.5076-5.5c.2815-.2812.4403-.6636.4403-1.0625s-.1588-.7812-.4403-1.0625z"></path> </svg> </span> </a> </div> </div> </div> </section> <section class="section section-index" data-anim-scroll-group="Index" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-index"]}' data-analytics-section-engagement="name:index" data-component-list="StaggeredFadeIn"> <div class="viewport-content"> <div id="iphone-index" class="index" data-component-list="Index" data-family-name="iphone" data-staggered-item> <h2 class="typography-index-headline index-title">iPhone</h2> <nav class="index-groups" aria-labelledby="iphone-index"> </nav> </div> </div> </section> </main>  <footer id="ac-globalfooter" class="no-js" lang="en-GB" dir="ltr" data-analytics-region="global footer" role="contentinfo" aria-labelledby="ac-gf-label" data-nosnippet> <div class="ac-gf-content"> <h2 class="ac-gf-label" id="ac-gf-label">Apple Footer</h2> <section class="ac-gf-sosumi" data-nosnippet aria-label="Footnotes"> <ul> <li id="footnote-1"><small>*</small> Trade-in values will vary based on the condition, year and configuration of your eligible trade-in device. Not all devices are eligible for credit. You must be at least 18 years old to be eligible to trade in for credit or for an Apple Gift Card. Trade-in value may be applied towards qualifying new device purchase or added to an Apple Gift Card. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. In-store trade-in requires presentation of a valid photo ID. Offer may not be available in all stores, and may vary between in-store and online trade-in. Desktop computer trade-in is currently only available online and some stores may have additional requirements. Apple or its trade-in partners reserve the right to refuse or limit quantity of any trade-in transaction for any reason. More details are available from <a href="https://uk-appletradein.likewize.com/">Apple’s trade-in partner</a> for trade-in and recycling of eligible devices. Restrictions and limitations may apply.</li> <li id="footnote-2"><small>◊</small> Apple Retail UK Limited acts as the credit broker and not the lender. Pricing is before the application of a trade-in credit. Monthly pricing requires a 24-month instalment loan with 0% APR from Barclays Partner Finance, which is a trading name of Clydesdale Financial Services Limited, a member of the Barclays Group. Clydesdale Financial Services Limited is authorised and regulated by the Financial Conduct Authority (Financial Services Register number: 311753). Registered in England. Registered No: 2901725. Registered office: 1 Churchill Place, London, E14 5HP. Subject to application and status. Full terms apply. <br /><br /> Barclays Partner Finance Eligibility Criteria apply. On the date of your application, you must be aged 18 or over, have lived permanently in the UK for the last three years (i.e. provide three years of UK address history or up to the last three UK addresses), and have a UK bank account from which direct debits can be taken. A valid UK mobile number and email address are also mandatory for a finance application. If you do not have a valid email address, you will not be able to apply for finance. You must not be subject to a Bankruptcy or Debt Relief Order (or Scottish equivalent). You must also either be permanently employed with a regular sustainable income of at least £6,000 per year, self-employed (upon request, you may need to provide proof of income, such as a recent bank statement and/or your SA302), retired from regular employment (Barclays may need to see proof of your pension or income), or receiving certain Department for Work and Pensions benefits that provide regular sustainable income. For information, the credit check carried out will consider additional information relating to the performance of previous or existing commitments, and any county court judgments. Subject to application, financial circumstances and borrowing history. <br /><br /> Customers who are approved for finance will pay 0% (APR variable) for 24 months on a minimum order value of £99 including VAT. Maximum order value is £50,000 including VAT. To receive consumer finance on the Apple Online Store, customers must make a qualifying purchase AND obtain the financial services provided by Barclays Partner Finance. Apple reserves the right to modify these terms at any time. <br /><br /> Representative example: £1,200 purchase. Deposit £0. Annual rate of interest 0% p.a. Representative APR 0%. Total amount of credit £1,200 paid over 24 months as 24 monthly payments of £50 at 0% p.a. Total amount payable £1,200.</li> </ul> <ol> <li id="footnote-3">Apple Intelligence is available in beta on all iPhone 16 models, iPhone 15 Pro and iPhone 15 Pro Max, with Siri and device language set to US English, as an iOS 18 update. English (Australia, Canada, Ireland, New Zealand, South Africa, UK) language support available this December. Some features and support for additional languages, like Chinese, English (India, Singapore), French, German, Italian, Japanese, Korean, Portuguese, Spanish, Vietnamese and others, will be coming over the course of the next year.</li> <li id="footnote-4">Display size: The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.12 inches (iPhone 16) or 6.69 inches (iPhone 16 Plus) diagonally. Actual viewable area is less.</li> <li id="footnote-5">Accessories sold separately.</li> <li id="footnote-6">Testing conducted by Apple in August 2024 using pre‑production iPhone 16 and iPhone 16 Plus units and software, USB‑C Charge Cable with Apple USB‑C Power Adapter (20W Model A2305), and Apple MagSafe Chargers (1‑metre Model A2580 and 2‑metre Model A3250) with Apple USB-C Power Adapter (30W Model A2164). Fast‑charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with settings and environmental factors; actual results will vary.</li> <li id="footnote-7">All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See <a href="/uk/batteries/">apple.com/uk/batteries</a> and <a href="/uk/iphone/battery.html">apple.com/uk/iphone/battery.html</a> for more information.</li> <li id="footnote-8">iPhone 16 and iPhone 16 Plus are splash, water and dust resistant and were tested under controlled laboratory conditions with a rating of IP68 under IEC standard 60529 (maximum depth of 6 metres up to 30 minutes). Splash, water and dust resistance are not permanent conditions. Resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.</li> <li id="footnote-9">Roadside Assistance and Emergency SOS via satellite are included free for two years with the activation of any iPhone 16 model. Connection and response times vary based on location, site conditions and other factors. See <a href="https://support.apple.com/en-gb/HT213885">support.apple.com/en-gb/HT213885</a> for more information.</li> <li id="footnote-10">Fees are determined by the roadside assistance provider, and can vary based on your location and the type of assistance provided. See <a href="https://support.apple.com/en-gb/105098">support.apple.com/en-gb/105098</a> for more information.</li> <li id="footnote-11">Service is included for free for two years with the activation of any iPhone 16 model. Connection and response times vary based on location, site conditions and other factors. See <a href="https://support.apple.com/en-gb/HT213885">support.apple.com/en-gb/HT213885</a> for more information.</li> <li id="footnote-12">iPhone 16 and iPhone 16 Pro can detect a serious car crash and call for help. Requires a mobile data connection or Wi-Fi calling.</li> <li id="footnote-13">On a mass balance allocation.</li> <li id="footnote-14">Breakdown of US retail packaging by weight. Adhesives, inks and coatings are excluded from our calculations of plastic content and packaging weight.</li> <li id="footnote-15">Requires an iPhone and Apple Watch with second-generation Ultra Wideband chip. 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