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</a><div class="project-meta"><span class="client">Augutinus Bader — </span>Retail Marketing for Augustinus Bader in Asia Markets 2023</div><h1>Elevating German Luxury Skincare in Asia Markets</h1><div class="project-services services"><ul><li><a href="https://digital-business-lab.com/training-consulting/" title="View training & consulting projects">Training & Consulting</a></li></ul></div></div><div class="post-content"><div class="wpb-content-wrapper"><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-10 vc_col-md-3 vc_col-sm-offset-1"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="wpb_text_column wpb_content_element" ><div class="wpb_wrapper"><h2><strong><span style="font-family: Assistant, serif;">The Brief</span></strong></h2><p>As the strategic consulting partner for Augustinus Bader, a pioneer in luxury skincare, we guided their ambitious entry into the competitive duty-free retail landscape spanning Hong Kong, Macau, Mainland China, and Southeast Asia. Leveraging our extensive retail marketing expertise, we aimed to curate a brand presence that would resonate deeply, channel targeted traffic, and significantly uplift sales conversions.</p><h2><strong><span style="font-family: Assistant, serif;">The Objective</span></strong></h2><p>Brand Awareness</p></div></div></div></div></div><div class="wpb_column vc_column_container vc_col-sm-10 vc_col-md-offset-1 vc_col-md-6 vc_col-sm-offset-1"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="wpb_text_column wpb_content_element" ><div class="wpb_wrapper"><h2><strong>The Solution</strong></h2><p>Digital Business Lab provided end-to-end consulting services to orchestrate Augustinus Bader’s travel retail marketing strategy across diverse markets. As the exclusive liaison between the brand and esteemed travel retailers like DFS, Dufry, King Power, and Lagardere, we ensured cohesive brand positioning throughout all customer touchpoints.</p><p>For Augustinus Bader’s expansion into the Chinese market, our team meticulously designed elegant <strong>official WeChat articles</strong> featuring intricate SVG animations to engage the audience. Additionally, we developed customised collateral for <strong>WeChat mini-programs</strong> tailored to various duty-free shops, reinforcing the brand’s luxury aura.</p><p>For the Hong Kong, Macau, and Southeast Asian markets, our deliverables included bespoke product imagery and compelling e-commerce content, all elevated by targeted social media strategies and expert copywriting.</p></div></div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-10 vc_col-sm-offset-1"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_sep_color_grey wpb_content_element vc_separator-has-text" ><span class="vc_sep_holder vc_sep_holder_l"><span class="vc_sep_line"></span></span><h4>WeChat Articles with SVG Animation</h4><span class="vc_sep_holder vc_sep_holder_r"><span class="vc_sep_line"></span></span></div><div class="wpb_video_widget wpb_content_element vc_clearfix vc_video-aspect-ratio-916 vc_video-el-width-40 vc_video-align-center" ><div class="wpb_wrapper"><div class="wpb_video_wrapper"><iframe title="Augustinus Bader Interactive WeChat Article Design" src="https://player.vimeo.com/video/905894835?autoplay=1&dnt=1&app_id=122963" width="422" height="750" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write"></iframe></div></div></div></div></div></div></div><div class="vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_sep_color_grey wpb_content_element vc_separator-has-text" ><span class="vc_sep_holder vc_sep_holder_l"><span class="vc_sep_line"></span></span><h4>Asia Travel Retail Consulting - Creative Production - Project Management</h4><span class="vc_sep_holder vc_sep_holder_r"><span class="vc_sep_line"></span></span></div><div class="wpb_single_image wpb_content_element vc_align_center wpb_content_element"><figure class="wpb_wrapper vc_figure"><div class="vc_single_image-wrapper vc_box_border_grey"><img fetchpriority="high" decoding="async" width="1200" height="675" src="https://uploads.digital-business-lab.com/wp-content/uploads/2023/08/31171019/%E6%9C%AA%E5%91%BD%E5%90%8D%E7%9A%84%E8%AE%BE%E8%AE%A1-3-1200x675.png" class="vc_single_image-img attachment-large" alt="" title="未命名的设计 (3)" srcset="https://uploads.digital-business-lab.com/wp-content/uploads/2023/08/31171019/%E6%9C%AA%E5%91%BD%E5%90%8D%E7%9A%84%E8%AE%BE%E8%AE%A1-3-1200x675.png 1200w, https://uploads.digital-business-lab.com/wp-content/uploads/2023/08/31171019/%E6%9C%AA%E5%91%BD%E5%90%8D%E7%9A%84%E8%AE%BE%E8%AE%A1-3-300x169.png 300w, https://uploads.digital-business-lab.com/wp-content/uploads/2023/08/31171019/%E6%9C%AA%E5%91%BD%E5%90%8D%E7%9A%84%E8%AE%BE%E8%AE%A1-3-768x432.png 768w, https://uploads.digital-business-lab.com/wp-content/uploads/2023/08/31171019/%E6%9C%AA%E5%91%BD%E5%90%8D%E7%9A%84%E8%AE%BE%E8%AE%A1-3-1536x864.png 1536w, https://uploads.digital-business-lab.com/wp-content/uploads/2023/08/31171019/%E6%9C%AA%E5%91%BD%E5%90%8D%E7%9A%84%E8%AE%BE%E8%AE%A1-3-640x360.png 640w, https://uploads.digital-business-lab.com/wp-content/uploads/2023/08/31171019/%E6%9C%AA%E5%91%BD%E5%90%8D%E7%9A%84%E8%AE%BE%E8%AE%A1-3-576x324.png 576w, https://uploads.digital-business-lab.com/wp-content/uploads/2023/08/31171019/%E6%9C%AA%E5%91%BD%E5%90%8D%E7%9A%84%E8%AE%BE%E8%AE%A1-3-992x558.png 992w, https://uploads.digital-business-lab.com/wp-content/uploads/2023/08/31171019/%E6%9C%AA%E5%91%BD%E5%90%8D%E7%9A%84%E8%AE%BE%E8%AE%A1-3.png 1920w" sizes="(max-width: 1200px) 100vw, 1200px" /></div></figure></div><div class="wpb_text_column wpb_content_element" ><div class="wpb_wrapper"></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="circles-block wpb_content_element"><div class="circle-block active has-more"><div class="circle-inner"><div class="title">1-Step</div><div class="subtitle">Centralised Project Liaison</div></div><div class="separator"></div><div class="circle-more">bridging all external parties across Hong Kong, Macau, China, and SEA</div><div class="circle-separator"><div class="icon-angle-right"></div></div></div><div class="circle-block has-more"><div class="circle-inner"><div class="title">Pan-Asian</div><div class="subtitle">Retail Shops</div></div><div class="separator"></div><div class="circle-more">DFS, CDF, Dufry, King Power, Lagardere, etc.</div><div class="circle-separator"><div class="icon-angle-right"></div></div></div><div class="circle-block has-more"><div class="circle-inner"><div class="title">Enhanced</div><div class="subtitle">Product Page Description</div></div><div class="separator"></div><div class="circle-more">in 4 languages</div></div></div><div class="wpb_text_column wpb_content_element" ><div class="wpb_wrapper"><h2>Key Takeaways</h2><ul><li><strong>Travel Retail Consulting:</strong> Leveraging our expertise in travel retail marketing, we successfully localised the brand to resonate within specific duty-free retail markets, thus driving in-store traffic and online sales.</li><li><strong>Visual Excellence:</strong> Tailored product shots and in-store materials significantly boosted consumer engagement and purchase rates.</li><li><strong>Collaborative Execution:</strong> Acted as a bridge between Augustinus Bader and multiple duty-free partners, ensuring brand coherence and streamlined travel retail strategies.</li></ul><h4><strong style="font-size: 1.5rem;">Execution & Outcome</strong></h4><p>This <strong><em>laser-focused entry strategy</em></strong> and ongoing consultancy garnered significant interest and brand engagement, positioning Augustinus Bader as a forerunner in the high-end skincare market in these regions. As the sole point of contact, we continue to navigate the brand through its expansion, maintaining alignment and optimizing results.</p><p>Digital Business Lab remains your go-to partner for retail marketing, ensuring seamless communication between internal teams and external retail partners.</p></div></div></div></div></div></div><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="cta-block wpb_content_element"><div class="title">Ready to Engage Your Chinese Audience with Interactive WeChat Article?</div><div class="cta"> <a href="https://digital-business-lab.com/contact-us/" class="btn btn-primary" title="Ready to Engage Your Chinese Audience with Interactive WeChat Article?">Contact Us</a></div></div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-10 vc_col-sm-offset-1"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="wpb_text_column wpb_content_element" ><div class="wpb_wrapper"><h2><strong>About Augustinus Bader</strong></h2></div></div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-10 vc_col-md-3 vc_col-sm-offset-1"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="wpb_single_image wpb_content_element vc_align_left wpb_content_element"><figure class="wpb_wrapper vc_figure"><div class="vc_single_image-wrapper vc_box_border_grey"><img decoding="async" width="150" height="150" src="https://uploads.digital-business-lab.com/wp-content/uploads/2023/08/24151442/%E6%9C%AA%E5%91%BD%E5%90%8D%E7%9A%84%E8%AE%BE%E8%AE%A1-2-150x150.png" class="vc_single_image-img attachment-thumbnail" alt="AB LOGO" title="" srcset="https://uploads.digital-business-lab.com/wp-content/uploads/2023/08/24151442/%E6%9C%AA%E5%91%BD%E5%90%8D%E7%9A%84%E8%AE%BE%E8%AE%A1-2-150x150.png 150w, https://uploads.digital-business-lab.com/wp-content/uploads/2023/08/24151442/%E6%9C%AA%E5%91%BD%E5%90%8D%E7%9A%84%E8%AE%BE%E8%AE%A1-2-500x500.png 500w" sizes="(max-width: 150px) 100vw, 150px" /></div></figure></div></div></div></div><div class="wpb_column vc_column_container vc_col-sm-10 vc_col-md-offset-1 vc_col-md-6 vc_col-sm-offset-1"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space" style="height: 32px"><span class="vc_empty_space_inner"></span></div><div class="wpb_text_column wpb_content_element" ><div class="wpb_wrapper"><p><span style="font-weight: 400;">Developed by a world-leading expert in stem cell research, Professor Augustinus Bader, the brand takes a revolutionary approach to skincare. Harnessing the transformative essence of TFC8®, Augustinus Bader delivers an unparalleled skin rejuvenation journey, paying homage to the body’s intrinsic ability to heal and renew.</span></p></div></div></div></div></div></div></div></div><div class="featured-projects"><h3>Featured Projects</h3><div class="post-grid thumbs-grid"><div class="row"><div class="col-sm-6 col-lg-4"><div class="thumb-item"><div class="featured-image"> <a href="https://digital-business-lab.com/projects/boost-worldwide-organic-engagement-on-social-media-through-impactful-content/" title="Boost worldwide social media engagement & corporate visibility through impactful content"><div class="item-image"><img width="450" height="250" src="https://uploads.digital-business-lab.com/wp-content/uploads/2021/09/10211222/oie_OoAayfyWhbqY-450x250.jpg" class="img-fluid" alt="" decoding="async" loading="lazy" /></div><div class="item-client">Alibaba Group</div><div class="item-title">Boost worldwide social media engagement & corporate visibility through impactful content</div> </a></div></div></div><div class="col-sm-6 col-lg-4"><div class="thumb-item"><div class="featured-image"> <a href="https://digital-business-lab.com/projects/localized-marketing-strategy-regional-instagram-account-launch/" title="Localized marketing strategy for regional Instagram account launch"><div class="item-image"><img width="450" height="250" src="https://uploads.digital-business-lab.com/wp-content/uploads/2020/06/15144948/20200424-INF-grid2-e1588149643798-450x250.jpg" class="img-fluid" alt="" decoding="async" loading="lazy" /></div><div class="item-client">INFINITI</div><div class="item-title">Localized marketing strategy for regional Instagram account launch</div> </a></div></div></div><div class="col-sm-6 col-lg-4"><div class="thumb-item"><div class="featured-image"> <a href="https://digital-business-lab.com/projects/introduce-new-luxury-product-via-influencer-marketing-on-little-red-book/" title="Luxury product launch leveraging influencer marketing on Little Red Book"><div class="item-image"><img width="450" height="250" src="https://uploads.digital-business-lab.com/wp-content/uploads/2020/02/21175645/oie_tI7Z6CtG4Esb-450x250.jpg" class="img-fluid" alt="" decoding="async" loading="lazy" /></div><div class="item-client">Dior</div><div class="item-title">Luxury product launch leveraging influencer marketing on Little Red Book</div> </a></div></div></div><div class="col-sm-6 d-none d-sm-flex d-lg-none"><div class="thumb-item"><div class="featured-image"> <a href="https://digital-business-lab.com/projects/influencer-video-marketing-boost-exposure-new-market/" title="Influencer video marketing to boost exposure in new market"><div class="item-image"><img width="450" height="250" src="https://uploads.digital-business-lab.com/wp-content/uploads/2020/04/15145100/Bon-Parfumeur-grid-2-1-450x250.jpg" class="img-fluid" alt="" decoding="async" loading="lazy" /></div><div class="item-client">Bon Parfumeur</div><div class="item-title">Influencer video marketing to boost exposure in new market</div> </a></div></div></div></div></div></div></div></div></div><footer class="no-heading"><div class="container"><div class="footer-body"><div class="row primary-row"><div class="col-md-7 col-lg-4 col-xl-4"><div class="footer-block email-block block"><h5 class="block-title">Sign up for our newsletter</h5><div class="block-content"><form id="newsletter-form" method="POST" action="https://digital-business-lab.com/wp-admin/admin-ajax.php"> <input type="hidden" name="action" value="subscribe" /><div class="form-group"> <input type="email" class="form-control" id="f_contact_email" name="contact_email" placeholder="email address" autocomplete="off"></div> <button type="submit" class="btn btn-primary btn-block" data-submit-text="Submit" data-submitting-text="Submitting...">Submit</button><div class="form-message"></div></form></div></div></div><div class="col-sm-6 col-md-5 col-lg-4 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