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175.4c9.125-9.625 24.38-9.938 33.91-.7187L224 342.8l175.4-168c9.5-9.219 24.78-8.906 33.91 .7187C442.5 184.1 442.2 200.2 432.6 209.3z"></path></svg></span></span></a> <div class="nav-container multi resources"> <div class="nav-items multi"> <h3>Marketing Resources</h3> <ul> <li><a href="/resources"> <h4>Resource Library</h4> <p>Everything you need to create full-funnel, cross-channel stories</p> </a></li> <li><a href="/blog"> <h4>AdRoll Blog</h4> <p>Actionable tips and inspiration across a variety of topics</p> </a></li> <li><a href="/digital-advertising"> <h4>Digital Advertising Knowledge Center</h4> <p>Expand your knowledge and level up your skillsets</p> </a></li> <li><a href="/third-party-cookies"> <h4>Third-Party Cookies Guide</h4> <p>Resources for moving forward with less third-party cookies</p> </a></li> <li><a href="/state-of-digital-marketing-report"> <h4>State of Digital Marketing Report</h4> <p>Marketing and advertising insights for digital marketers</p> </a></li> </ul> </div> <div class="nav-items single"> <h3>Free Tools</h3> <ul> <li><a href="/return-on-ad-spend-calculator/">Return On Ad Spend Calculator</a></li> <li><a href="/campaign-utm-url-builder">AdRoll UTM Link Builder</a></li> <li><a href="/discount-calculator">Discount Profit Margin Calculator</a></li> </ul> </div> <div class="nav-items single"> <h3>Customer Support</h3> <ul> <li><a href="https://help.adroll.com/hc/en-us/articles/360037601172-Getting-Started-Guide">Getting Started</a></li> <li><a href="https://help.adroll.com/hc/en-us">Help Center</a></li> <li><a href="/research-panel">Research Panel</a></li> </ul> </div> <div class="nav-items promo"> <a class="promo" href="/resources/guides-and-reports/mastering-the-marketing-funnel"> <img class="promo__thumbnail" loading="lazy" class="lazy" width="268" height="268" alt="Learn how to use zero- and first-party data in a post 3PC-world" 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"> </a> </li> <li> <a href="/why-adroll-digital-marketing-platform">Why AdRoll?</a> <ul> <li><a href="/why-adroll-digital-marketing-platform">Overview</a></li> <li><a href="/features/consent-management">Customer Privacy Protection</a></li> <li><a href="/customers">Case Studies</a></li> </ul> </li> <li> <a href="/marketing-platform">Marketing platform</a> <ul> <li><a href="/features/digital-advertising-platform">Marketing Channels</a></li> <li><a href="/features/retargeting">Retargeting Ads</a></li> <li><a href="/features/brand-awareness">Brand Awareness Ads</a></li> <li><a href="/features/audience-and-segmentation">Audiences & Contacts</a></li> <li><a href="/features/marketing-automation-builder">Marketing Automation</a></li> <li><a href="/features/analytics">Analytics & Attribution</a></li> <li><a href="/integration-platform">Integrations</a></li> </ul> </li> <li> <span>Solutions</span> <ul> <li><a href="/ecommerce-marketing">AdRoll for Ecommerce</a></li> <li><a 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Releases</h2> <div class="press-row-margin"> <div class="press-block"> <hr> <a href="https://www.globenewswire.com/news-release/2024/10/29/2970874/0/en/AdRoll-s-Q4-2024-State-of-Digital-Marketing-Report-Finds-Display-CPM-Up-39-Amid-Election-Impact-and-Shorter-Holiday-Season.html" target="_blank"> <p class="sub-text">October 29th, 2024</p> <p>AdRoll’s Q4 2024 State of Digital Marketing Report Finds Display CPM Up 39% Amid Election Impact and Shorter Holiday Season</p> </a> </div> <div class="press-block"> <hr> <a href="https://www.globenewswire.com/en/news-release/2024/08/21/2933525/0/en/AdRoll-s-Q3-2024-State-of-Digital-Marketing-Report-Highlights-Signs-of-a-Stabilizing-Advertising-Marketplace.html" target="_blank"> <p class="sub-text">August 21st, 2024</p> <p>AdRoll’s Q3 2024 State of Digital Marketing Report Highlights Signs of a Stabilizing Advertising Marketplace</p> </a> </div> <div class="press-block"> <hr> <a href="https://www.globenewswire.com/news-release/2024/05/22/2886549/0/en/AdRoll-and-Improvado-Partner-to-Empower-Marketers-with-Streamlined-Cross-Channel-Attribution.html" target="_blank"> <p class="sub-text">May 22nd, 2024</p> <p>AdRoll and Improvado Partner to Empower Marketers with Streamlined Cross-Channel Attribution</p> </a> </div> <div class="press-block"> <hr> <a href="https://www.globenewswire.com/news-release/2024/02/28/2836791/0/en/AdRoll-s-Q1-2024-State-of-Digital-Marketing-Report-Unveils-the-Recovery-of-CPM-with-a-7-Uptick-in-December.html" target="_blank"> <p class="sub-text">February 28th, 2024</p> <p>AdRoll’s Q1 2024 State of Digital Marketing Report Unveils the Recovery of CPM, with a 7% Uptick in December</p> </a> </div> <div class="press-block"> <hr> <a href="https://www.globenewswire.com/news-release/2023/11/15/2781102/0/en/Strategic-Segmentation-Personalization-and-33-Lower-CPM-Defend-Against-Holiday-Shopping-Challenges-AdRoll-Reports.html" target="_blank"> <p class="sub-text">November 15th, 2023</p> <p>Strategic Segmentation, Personalization and 33% Lower CPM Defend Against Holiday Shopping Challenges, AdRoll Reports</p> </a> </div> <div class="press-block"> <hr> <a href="https://www.globenewswire.com/news-release/2023/08/30/2734406/0/en/AdRoll-s-Q3-2023-State-of-Digital-Marketing-Report-Reveals-a-50-Drop-in-CPM-Highlighting-Opportunity-for-Marketers-Ahead-of-the-Holiday-Season.html" target="_blank"> <p class="sub-text">August 30th, 2023</p> <p>AdRoll’s Q3 2023 State of Digital Marketing Report Reveals a 50% Drop in CPM, Highlighting Opportunity for Marketers Ahead of the Holiday Season</p> </a> </div> <div class="press-block"> <hr> <a href="https://www.globenewswire.com/en/news-release/2023/08/01/2715933/0/en/AdRoll-Partners-with-WooCommerce-to-Enhance-Customer-Targeting-Capabilities-and-Increase-Conversions.html" target="_blank"> <p class="sub-text">August 1st, 2023</p> <p>AdRoll Partners with WooCommerce to Enhance Customer Targeting Capabilities and Increase Conversions</p> </a> </div> <div class="press-block"> <hr> <a href="https://www.globenewswire.com/news-release/2023/05/23/2674388/0/en/Empowering-Marketers-AdRoll-s-Q2-2023-State-of-Digital-Marketing-Report-Reveals-Actionable-Insights-to-Marketing-Amid-Economic-Uncertainty.html" target="_blank"> <p class="sub-text">May 23rd, 2023</p> <p>Empowering Marketers: AdRoll’s Q2 2023 State of Digital Marketing Report Reveals Actionable Insights to Marketing Amid Economic Uncertainty</p> </a> </div> <div class="press-block"> <hr> <a href="https://www.globenewswire.com/news-release/2023/05/02/2659261/0/en/AdRoll-Reimagines-Multi-Channel-Marketing-With-Launch-Of-Industry-First-Automation-Builder.html" target="_blank"> <p class="sub-text">May 2nd, 2023</p> <p>AdRoll Reimagines Multi-Channel Marketing With Launch Of Industry-First Automation Builder</p> </a> </div> <div class="press-block"> <hr> <a href="https://www.prnewswire.com/news-releases/adroll-names-vibhor-kapoor-as-president-promoting-from-within-to-drive-growth-and-strategy-301795103.html" target="_blank"> <p class="sub-text">April 12th, 2023</p> <p>AdRoll Names Vibhor Kapoor as President, Promoting from Within to Drive Growth and Strategy</p> </a> </div> <div class="press-block"> <hr> <a href="https://www.prnewswire.com/news-releases/adroll-launches-new-rewards-program-for-shopify-merchants-301661441.html" target="_blank"> <p class="sub-text">October 27th, 2022</p> <p>AdRoll Launches New Rewards Program for Shopify Merchants</p> </a> </div> <div class="press-block"> <hr> <a href="https://www.prnewswire.com/news-releases/adroll-becomes-a-shopify-plus-partner-301399172.html" target="_blank"> <p class="sub-text">October 13th, 2021</p> <p>AdRoll Becomes a Shopify Plus Partner</p> </a> </div> <div class="press-block"> <hr> <a href="https://www.prnewswire.com/news-releases/nextroll-hires-new-president-for-its-adroll-ecommerce-marketing-division-301234740.html" target="_blank"> <p class="sub-text">February 24th, 2021</p> <p>NextRoll Hires New President for Its AdRoll Ecommerce Marketing Division</p> </a> </div> <div class="press-block"> <hr> <a href="https://www.businesswire.com/news/home/20200421005116/en/AdRoll-Unveils-New-Growth-Marketing-Platform-Direct-to-Consumer" target="_blank"> <p class="sub-text">April 21st, 2020</p> <p>AdRoll Unveils New Growth Marketing Platform for Direct-to-Consumer Brands</p> </a> </div> <div class="press-block"> <hr> <a href="https://www.businesswire.com/news/home/20190917005300/en/AdRoll-Launches-New-Brand-Awareness-Solution-Ambitious" target="_blank"> <p class="sub-text">September 17th, 2019</p> <p>AdRoll Launches New Brand Awareness Solution for Ambitious D2C Brands</p> </a> </div> <div class="press-block"> <hr> <a href="https://www.businesswire.com/news/home/20190910005355/en/AdRoll-Group-Rebrands-NextRoll-Launches-Marketing-Platform" target="_blank"> <p class="sub-text">September 10th, 2019</p> <p>AdRoll Group Rebrands as NextRoll, Launches Marketing Platform Services</p> </a> </div> </div> </section> <section class="wrapper" id="news"> <h2>Media Coverage</h2> <div class="press-row-margin"> <div class="press-block"> <hr> <a href="https://www.smartbrief.com/original/2025-the-year-for-hype-normalization" target="_blank"> <p class="sub-text">November 20th, 2024</p> <p>Vibhor Kapoor on AI and 2025 as the Year of "Hype Normalization"</p> </a> </div> <div class="press-block"> <hr> <a href="https://www.smartbrief.com/original/2025-the-year-for-hype-normalization" target="_blank"> <p class="sub-text">November 19th, 2024</p> <p>AdRoll's Vibhor Kapoor on AI and 2025 Being The year for “hype” normalization</p> </a> </div> <div class="press-block"> <hr> <a href="https://www.smartbrief.com/original/2025-the-year-for-hype-normalization" target="_blank"> <p class="sub-text">November 19th, 2024</p> <p>AdRoll's Vibhor Kapoor on AI and 2025 Being The year for “hype” normalization</p> </a> </div> <div class="press-block"> <hr> <a href="https://www.smartbrief.com/original/2025-the-year-for-hype-normalization" target="_blank"> <p class="sub-text">November 19th, 2024</p> <p>Vibhor Kapoor on AI and 2025 as the Year of "Hype Normalization"</p> </a> </div> <div class="press-block"> <hr> <a href="https://www.smartbrief.com/original/2025-the-year-for-hype-normalization" target="_blank"> <p class="sub-text">November 19th, 2024</p> <p>Vibhor Kapoor on AI and 2025 as the Year of "Hype Normalization"</p> </a> </div> <div class="press-block"> <hr> <a href="https://www.smartbrief.com/original/2025-the-year-for-hype-normalization" target="_blank"> <p class="sub-text">November 19th, 2024</p> <p>Vibhor Kapoor on AI and 2025 as the Year of "Hype Normalization"</p> </a> </div> <div class="press-block"> <hr> <a href="https://www.smartbrief.com/original/2025-the-year-for-hype-normalization" target="_blank"> <p class="sub-text">November 19th, 2024</p> <p>Vibhor Kapoor on AI and 2025 as the Year of "Hype Normalization"</p> </a> </div> <div class="press-block"> <hr> <a href="https://www.smartbrief.com/original/2025-the-year-for-hype-normalization" target="_blank"> <p class="sub-text">November 19th, 2024</p> <p>Vibhor Kapoor on AI and 2025 as the Year of "Hype Normalization"</p> </a> </div> <div class="press-block"> <hr> <a href="https://www.smartbrief.com/original/2025-the-year-for-hype-normalization" target="_blank"> <p class="sub-text">November 19th, 2024</p> <p>Vibhor Kapoor on AI and 2025 as the Year of "Hype Normalization"</p> </a> </div> <div class="press-block"> <hr> <a href="https://friedmansocialmedia.com/why-last-click-attribution-fails-in-todays-multi-channel-world/" target="_blank"> <p class="sub-text">November 12th, 2024</p> <p>[PODCAST] Why Last-Click Attribution Fails In Today’s Multi-Channel World With AdRoll's Vibhor Kapoor</p> </a> </div> <div class="press-block"> <hr> <a href="https://www.adweek.com/performance-marketing/build-a-strong-attribution-strategy-to-fight-fragmentation/" target="_blank"> <p class="sub-text">October 17th, 2024</p> <p>AdRoll's Cathy Bergstrom on Building a Strong Attribution Strategy to Fight Fragmentation (ADWEEK)</p> </a> </div> <div class="press-block"> <hr> <a href="https://www.globaltechaward.com/winners?c=6389da74ad5492e1a64d7c92" target="_blank"> <p class="sub-text">October 16th, 2024</p> <p>AdRoll Named 2024 Global Tech Award Winner in the AdTech Category</p> </a> </div> <div class="press-block"> <hr> <a href="https://digiday.com/media/experian-intuit-mailchimp-and-rise-are-among-this-years-digiday-technology-awards-finalists/" target="_blank"> <p class="sub-text">August 27th, 2024</p> <p>AdRoll Named a Digiday Technology Awards "Best Marketing Automation Platform" Finalist</p> </a> </div> <div class="press-block"> <hr> <a href="https://www.knowledgenile.com/interviews/extra-mile-interview-with-lizzie-chapman-vice-president-technology-partnerships-and-channels-of-adroll" target="_blank"> <p class="sub-text">July 24th, 2024</p> <p>Extra Mile – Interview With Lizzie Chapman, Vice President, Technology Partnerships and Channels of AdRoll</p> </a> </div> <div class="press-block"> <hr> <a href="https://www.admonsters.com/eletters/%F0%9F%8C%AF-dsps-google-paapi-spend-pinterests-performance-ai-tool-ttd-v-yahoo/" target="_blank"> <p class="sub-text">June 17th, 2024</p> <p>AdRoll Highlighted as PAAPI "Paradigm Shifter" in Raptive DSP Report</p> </a> </div> <div class="press-block"> <hr> <a href="https://www.forbes.com/sites/forbesbusinesscouncil/2024/05/13/navigating-the-future-of-attribution-beyond-third-party-cookies/?sh=6251d87f4948" target="_blank"> <p class="sub-text">May 13th, 2024</p> <p>Navigating The Future Of Attribution: Beyond Third-Party Cookies - Vibhor Kapoor in Forbes</p> </a> </div> <div class="press-block"> <hr> <a href="https://www.adexchanger.com/go/2024-power-players/" target="_blank"> <p class="sub-text">May 2nd, 2024</p> <p>AdRoll Named to AdExchanger's 2024 Top 50 Programmatic Power Players List</p> </a> </div> <div class="press-block"> <hr> <a href="https://www.adweek.com/social-marketing/social-commerce-platforms-headwinds/" target="_blank"> <p class="sub-text">April 2nd, 2024</p> <p>TikTok Shop or Flop? Vibhor Kapoor's View on the Future Social Commerce</p> </a> </div> <div class="press-block"> <hr> <a href="https://themarketingmillennials.com/podcast/2024-03-28/243-how-to-think-about-full-funnel-marketing-with-vibhor-kapoor-chief-business-officer-of-nextroll/" target="_blank"> <p class="sub-text">March 28th, 2024</p> <p>How to Think About Full Funnel Marketing with Vibhor Kapoor - The Marketing Millennials Podcast</p> </a> </div> <div class="press-block"> <hr> <a href="https://spotlight.designrush.com/interviews/benefits-of-incorporating-ai-technology-in-marketing" target="_blank"> <p class="sub-text">March 12th, 2024</p> <p>This Is the Reason Marketers Use AI to Predict Their Audiences With NextRoll's VP of Product, Cathy Bergstrom</p> </a> </div> <div class="press-block"> <hr> <a href="https://www.portada-online.com/latest-news/good-news-for-digital-marketing-cpms-increased-by-7/" target="_blank"> <p class="sub-text">March 3rd, 2024</p> <p>Explore the implications of AdRoll's Q1 State of Digital Marketing Report</p> </a> </div> <div class="press-block"> <hr> <a href="https://www.forbes.com/sites/forbesbusinesscouncil/2024/02/15/20-hurdles-organizations-face-when-implementing-a-new-business-model/?sh=60a665b9680f" target="_blank"> <p class="sub-text">February 15th, 2024</p> <p>Vibhor Kapoor on 20 Hurdles Organizations Face When Implementing A New Business Model</p> </a> </div> <div class="press-block"> <hr> <a href="https://www.compsmag.com/vs/adroll-vs-google-ads/" target="_blank"> <p class="sub-text">February 3rd, 2024</p> <p>Adroll vs Google Ads: who wins for e-commerce?</p> </a> </div> <div class="press-block"> <hr> <a href="https://www.compsmag.com/vs/adroll-vs-criteo/" target="_blank"> <p class="sub-text">February 2nd, 2024</p> <p>AdRoll vs Criteo: choose your marketing champion</p> </a> </div> <div class="press-block"> <hr> <a href="https://www.dmnews.com/retails-evolution-the-death-of-retail-commerce-and-rise-of-social-commerce/" target="_blank"> <p class="sub-text">December 20th, 2023</p> <p>AdRoll's Vibhor Kapoor on Retail’s Evolution: The Death of Retail Commerce and Rise of Social Commerce</p> </a> </div> <div class="press-block"> <hr> <a href="https://www.inventiva.co.in/trends/programmatic-advertising-2024/" target="_blank"> <p class="sub-text">November 8th, 2023</p> <p>Top 10 Best Programmatic Advertising Services Companies in India 2024</p> </a> </div> <div class="press-block"> <hr> <a href="https://statusbrew.com/insights/facebook-ad-tools/" target="_blank"> <p class="sub-text">November 2nd, 2023</p> <p>12 Undisputed Facebook Ad Tools In 2023</p> </a> </div> <div class="press-block"> <hr> <a href="https://medium.com/authority-magazine/vibhor-kapoor-of-adroll-5-ways-to-use-marketing-automation-to-improve-team-efficiencies-01fe2b913d20" target="_blank"> <p class="sub-text">October 30th, 2023</p> <p>Vibhor Kapoor Of AdRoll: 5 Ways to Use Marketing Automation to Improve Team Efficiencies</p> </a> </div> <div class="press-block"> <hr> <a href="https://medium.com/authority-magazine/the-future-is-now-vibhor-kapoor-of-adroll-on-how-their-technological-innovation-will-shake-up-the-054abdd0785b" target="_blank"> <p class="sub-text">October 21st, 2023</p> <p>The Future Is Now: Vibhor Kapoor Of AdRoll On How Their Technological Innovation Will Shake Up The Tech Scene</p> </a> </div> <div class="press-block"> <hr> <a href="https://www.newsfilecorp.com/release/181793/Forex-Expo-Dubai-2023-Announces-Top-Sponsors-and-Outstanding-Speaker-Lineup" target="_blank"> <p class="sub-text">September 25th, 2023</p> <p>Forex Expo Dubai 2023 Announces Top Sponsors and Outstanding Speaker Lineup</p> </a> </div> <div class="press-block"> <hr> <a href="https://martech360.com/analytics/martech360-interview-with-vibhor-kapoor-president-at-adroll/" target="_blank"> <p class="sub-text">September 13th, 2023</p> <p>MarTech360 Interview With Vibhor Kapoor, President At AdRoll</p> </a> </div> <div class="press-block"> <hr> <a href="https://www.martechcube.com/state-of-digital-marketing-report-adroll/" target="_blank"> <p class="sub-text">September 1st, 2023</p> <p>State of Digital Marketing Report: AdRoll</p> </a> </div> <div class="press-block"> <hr> <a href="https://www.mediapost.com/publications/article/388718/digital-cpms-plummet-rebound-expected.html" target="_blank"> <p class="sub-text">August 31st, 2023</p> <p>Digital CPMs Plummet, 2H Rebound Expected</p> </a> </div> <div class="press-block"> <hr> <a href="https://mediaonemarketing.com.sg/paid-media-dashboards-measuring-success/" target="_blank"> <p class="sub-text">August 17th, 2023</p> <p>The Best Paid Media Dashboards For Measuring Success</p> </a> </div> <div class="press-block"> <hr> <a href="https://mediaonemarketing.com.sg/programmatic-advertising-platforms-2023/" target="_blank"> <p class="sub-text">August 5th, 2023</p> <p>17 Best Programmatic Advertising Platforms to Use in 2023</p> </a> </div> <div class="press-block"> <hr> <a href="https://www.mediapost.com/publications/article/387834/adroll-woocommerce-partner-on-helping-brands-reac.html" target="_blank"> <p class="sub-text">August 2nd, 2023</p> <p>AdRoll, WooCommerce Partner On Helping Brands Reach Online Shoppers</p> </a> </div> <div class="press-block"> <hr> <a href="https://www.searchenginejournal.com/adroll-woocommerce-partner-to-offer-unified-marketing-solution/493003/" target="_blank"> <p class="sub-text">August 1st, 2023</p> <p>AdRoll & WooCommerce Partner To Offer Unified Marketing Solution</p> </a> </div> <div class="press-block"> <hr> <a href="https://salesandmarketing.com/navigating-the-responsible-use-of-ai-in-marketing/" target="_blank"> <p class="sub-text">July 31st, 2023</p> <p>Navigating the Responsible Use of AI in Marketing</p> </a> </div> <div class="press-block"> <hr> <a href="https://moneytent.medium.com/17-best-digital-advertising-platforms-to-take-advantage-before-its-to-late-ed6d943a3a88" target="_blank"> <p class="sub-text">July 14th, 2023</p> <p>17 Best Digital Advertising Platforms to Take Advantage Before It's to Late</p> </a> </div> <div class="press-block"> <hr> <a href="https://www.wix.com/blog/marketing-tools" target="_blank"> <p class="sub-text">July 10th, 2023</p> <p>35+ marketing tools that will make your business run smoother</p> </a> </div> <div class="press-block"> <hr> <a href="https://salesfuel.com/improved-conversions-are-helping-businesses-achieve-digital-marketing-goals/" target="_blank"> <p class="sub-text">June 19th, 2023</p> <p>Improved Conversions are Helping Businesses Achieve Digital Marketing Goals</p> </a> </div> <div class="press-block"> <hr> <a href="https://www.mediapost.com/publications/article/385865/adroll-finds-cpms-fell-on-average-33-in-q1-2023.html" target="_blank"> <p class="sub-text">June 1st, 2023</p> <p>AdRoll Finds CPMs Fell On Average 33% In Q1 2023</p> </a> </div> <div class="press-block"> <hr> <a href="https://www.digitalinformationworld.com/2023/05/advertising-cpm-sees-33-decrease-yoy.html" target="_blank"> <p class="sub-text">May 27th, 2023</p> <p>Advertising CPM Sees 33% Decrease YoY</p> </a> </div> <div class="press-block"> <hr> <a href="https://www.mediapost.com/publications/article/384969/adroll-unveils-tool-to-help-brands-launch-email-s.html" target="_blank"> <p class="sub-text">May 2nd, 2023</p> <p>AdRoll Unveils Tool To Help Brands Launch Email, Social, Display Ads From One Place</p> </a> </div> <div class="press-block"> <hr> <a href="https://www.inventiva.co.in/trends/adtech-companies-in-europe-2023/" target="_blank"> <p class="sub-text">April 26th, 2023</p> <p>Top 10 Best AdTech Companies In Europe 2023</p> </a> </div> <div class="press-block"> <hr> <a href="https://martechseries.com/mts-insights/staff-writers/ad-management-software-importance-and-benefits/" target="_blank"> <p class="sub-text">April 6th, 2023</p> <p>Ad Management Software: Importance And 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