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<!DOCTYPE html> <html xmlns="http://www.w3.org/1999/xhtml"> <META http-equiv="Content-Type" content="text/html; charset=gb2312"> <title>UMS Institute | 普昱传媒集团</title> <link rel="stylesheet" type="text/css" href="Public/css/css.css" /> </head> <body> <meta name="viewport" content="width=1299," /> <table width="1168" height="60" border="0" align="center" cellpadding="0" cellspacing="0"> <tr> <td height="14" colspan="2"> </td> </tr> <tr> <td width="345"><a href="/"><img src="images/index_03.jpg" width="279" height="69" border="0"></a></td> <td width="855"> <form name="search" method="get" action="so.asp"><table height="27" border="0" align="right" cellpadding="0" cellspacing="0"> <tr> <td width="186" background="images/index_05.jpg" style="background-repeat: no-repeat;"><input name="key" type="text" id="id1739_id1058_txtQuery" value="Find More" onFocus="if(this.value=='关键字搜索') this.value='';" onKeyPress="return checkEnterKey( event, 'id1739_id1058_btnGo' );" class="so"> <input type="hidden" name="t" value="2" /> <input type="image" src="images/so.png" onmousemove="this.src='images/so.png'" onmouseout="this.src='images/so.png'" /></td> <td width="22"> </td> <td><A href="http://www.umsinstitute.com/cn" target="_blank">中文</td> <td width="25"><div align="center">|</div></td> <td><A href="http://www.umsinstitute.com" target="_blank">ENGLISH</td> </tr> </table></form></td> </tr> </table> <table height="60" border="0" align="center" cellpadding="0" cellspacing="0" class="cc"> <tr> <td width="160"><div align="center"><a href="index.asp"><font color="">Home</font></a></div></td> <td width="195"><div align="center"><a href="about.asp?id=492"><font color="">About Us</font></a></div></td> <td width="195"><div align="center"><a href="fh.asp"><font color="">Brand Events</font></a></div></td> <td width="165"><div align="center"><a href="cy.asp?id=497"><font color="">Industry</font></a></div></td> <td width="195"><div align="center"><a href="hb.asp?id=499"><font color="">Global Partners</font></a></div></td> <td width="195"><div align="center"><a href="news.asp"><font color="">News Center</font></a></div></td> <td width="195"><div align="center"><a href="us.asp?sub_id=66"><font color="">Join Us</font></a></div></td> </tr> </table> <div class="bbgg" style="background-image: url(images/cy.jpg);"></div> <table border="0" align="center" cellpadding="0" cellspacing="0" class="ff"> <tr> <td valign="middle"> <a href="?id=511">Energy & Resources</a> <a href="?id=513">Telecommunications</a> <a href="?id=512">Green Technology</a> <a href="?id=497">Automotive</a> <a href="?id=548">Transport & Logistics</a> <a href="?id=549">Infrastructure & Utilities</a> <a href="?id=550">IT Services</a> <a href="?id=551">Pharmacy & Life Science</a> <a href="?id=552">Retail</a> <a href="?id=553">Financial & Investment</a> </td> </tr> </table> <div class="cins"><FONT style="FONT-SIZE: 16px"><STRONG><FONT style="FONT-FAMILY: Arial"><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 18px">Automotive Industry<BR style="FONT-FAMILY: "></FONT><BR style="FONT-FAMILY: "><IMG style="FILTER: ; WIDTH: 850px; FONT-FAMILY: ; HEIGHT: 32px" border=0 hspace=0 alt="" src="/uploadfile/202307/20230712132047923.jpg" width=850 height=32><BR style="FONT-FAMILY: "></FONT></STRONG> <P style="LINE-HEIGHT: 1.5" align=justify><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 14px"> <TABLE style="WIDTH: 850px; BORDER-COLLAPSE: collapse" border=0 cellSpacing=2 borderColor=#000000 cellPadding=3 width=850 bgColor=#ffffff> <TBODY> <TR> <TD> <P style="LINE-HEIGHT: 1.5" align=justify><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 14px"><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 14px">Automobiles today resemble “computers on wheels” because of the increasing number of digital systems under the hood and inside the passenger cabin. With each model year, vehicle manufacturers offer more sophisticated electronic systems addressing vehicle safety, telematics, and infotainment (see Figure 1). The costs associated with these sophisticated systems are also rising. Automotive electronics now account for 22 percent of a vehicle's cost and are projected to increase to up to 40 percent by 2010</FONT></FONT></P></TD></TR></TBODY></TABLE></FONT></P></FONT> <P><FONT style="FONT-FAMILY: Arial Black; FONT-SIZE: 14px"><STRONG style="FONT-FAMILY: ">Figure 1. Automotive Electronic Segments</STRONG></FONT></P><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 14px"> <H5></FONT> <TABLE border=0 cellPadding=0 width="100%"> <TBODY> <TR> <TD> <P align=left><STRONG><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 12px">Powertrain &Safety </FONT></STRONG></P></TD> <TD> <DIV align=left><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 12px">Comfort/Convenience&Vehicle Controls</FONT></DIV></TD></TR> <TR> <TD vAlign=top> <DIV align=left><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 12px">Engine Management</FONT></DIV> <DIV align=left><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 12px">Electronic Suspension</FONT></DIV> <DIV align=left><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 12px">Drive by Wire</FONT></DIV> <DIV align=left><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 12px">Braking Systems</FONT></DIV> <DIV align=left><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 12px">Power Steering</FONT></DIV> <DIV align=left><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 12px">Airbags</FONT></DIV> <DIV align=left><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 12px">Gearbox</FONT></DIV></TD> <TD> <DIV align=left><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 12px">Dashboard/Instrument Cluster</FONT></DIV> <DIV align=left><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 12px">Lights/Seats</FONT></DIV> <DIV align=left><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 12px">Climate Control</FONT></DIV> <DIV align=left><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 12px">Voice Recognition</FONT></DIV> <DIV align=left><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 12px">Remote Keyless Entry</FONT></DIV> <DIV align=left><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 12px">Security Alarm Systems</FONT></DIV> <DIV align=left><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 12px">Wiper/Window Control</FONT></DIV></TD></TR> <TR> <TD vAlign=top> <DIV align=left><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 12px">Driver Assistance</FONT></DIV></TD> <TD> <DIV align=left><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 12px">Infotainment & Communications</FONT></DIV></TD></TR> <TR> <TD vAlign=top> <DIV align=left><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 12px">Night Vision</FONT></DIV> <DIV align=left><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 12px">Lane Departure Warning</FONT></DIV> <DIV align=left><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 12px">Adaptive Cruise Control</FONT></DIV> <DIV align=left><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 12px">Collision Warning</FONT></DIV> <DIV align=left><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 12px">Park/Reverse Assist<BR style="FONT-FAMILY: ">Tire Pressure Monitoring</FONT></DIV> <DIV align=left><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 12px">Heads Up Display</FONT></DIV></TD> <TD> <DIV align=left><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 12px">Telematics</FONT></DIV> <DIV align=left><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 12px">Navigation/GPS </FONT></DIV> <DIV align=left><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 12px">Multimedia Systems</FONT></DIV> <DIV align=left><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 12px">Audio Systems</FONT></DIV> <DIV align=left><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 12px">Rear Seat Entertainment</FONT></DIV> <DIV align=left><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 12px">Games Consoles</FONT></DIV> <DIV align=left><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 12px">Tuners (SDR)</FONT></DIV></TD></TR></TBODY></TABLE></H5><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 12px"><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 14px"><FONT style="FONT-SIZE: 14px"> <P style="LINE-HEIGHT: 2"> <TABLE style="WIDTH: 775px; BORDER-COLLAPSE: collapse" border=0 cellSpacing=2 borderColor=#000000 cellPadding=3 width=775 bgColor=#ffffff> <TBODY> <TR> <TD> <P style="LINE-HEIGHT: 2" align=justify><FONT style="FONT-SIZE: 14px"><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 14px"><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 14px">Within each of these four segments, <FONT style="FONT-FAMILY: Arial; FONT-SIZE: 14px">several new applications are emerging. For example, in the infotainment segment, navigation systems are popular with new cars. In the driver assistance segment, lane departure warning systems are assisting with driver safety. Several of these applications originated from the consumer market and are now</FONT> used in automotive applications.</FONT></FONT><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 14px"> </FONT></FONT></P> <P style="LINE-HEIGHT: 2" align=justify><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 14px">As automotive digital electrical systems and onboard networks increase, so does the amount of semiconductor content required for designing these electronic systems. This trend is expected to continue, as semiconductor content is projected to grow rapidly during the next 5 to 10 years. While the vehicle growth is projected to be flat, the semiconductor growth is projected to grow 9 percent compound annual growth rate (CAGR) over the next five years (see Figure 2).</FONT></P> <H5 style="LINE-HEIGHT: 2" align=justify><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 14px">Figure 2. Semiconductor Growth in Automotive Market<BR style="FONT-FAMILY: "></FONT><BR style="FONT-FAMILY: "><IMG style="FILTER: ; WIDTH: 864px; HEIGHT: 433px" border=0 hspace=0 alt="" src="/uploadfile/202307/20230712132144382.jpg" width=864 height=433><BR><BR></H5><FONT style="FONT-SIZE: 16px"><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 12px"> <P style="LINE-HEIGHT: 2" align=justify><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 14px">This phenomenal semiconductor growth is fueled by increasing multimedia-rich, in-cabin applications and safety applications such as lane departure warning systems.</FONT></P> <P style="LINE-HEIGHT: 2" align=justify><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 14px"><STRONG style="FONT-FAMILY: ">Programmable Logic Advantage for Automotive Systems</STRONG></FONT></P> <P style="LINE-HEIGHT: 2" align=justify><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 14px">Historically, ASICs and ASSPs were the semiconductor option of choice because of their cost-effective silicon solution. However, key market factors can result in the end of the ASIC-dominated era in automotive silicon use. These factors include: The rising cost of ASIC development, the increased demand for digital-intensive features, and the precipitous drop in the price of a CMOS logic gate due to smaller semiconductor technologies. Manufacturers are looking for a powerful yet cost-effective design platform to meet both the content and networking needs of their increasingly complex digital systems.<BR style="FONT-FAMILY: "><BR style="FONT-FAMILY: "></FONT></P> <P style="LINE-HEIGHT: 2" align=justify><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 14px">Programmable logic devices (PLDs) offer a powerful, viable alternative to ASICs and ASSPs because they significantly reduce engineering development time and the cost of multiple silicon iterations. Unlike ASICs that need re-spins as designs change, PLDs can be programmed and reprogrammed as needed during the design process. They can be upgraded in the field if requirements change even after the devices are implemented in the vehicle. Without the up-front, non-recurring engineering (NRE) costs and minimum order quantities associated with ASICs, PLDs are a cost-effective choice for system design.</FONT></P> <P style="LINE-HEIGHT: 2" align=justify><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 14px">Over the past three to four years, PLDs have grown tremendously in the automotive space. PLD growth is expected to continue to rise at 40-50 percent CAGR over the next five years.</FONT></P> <P style="LINE-HEIGHT: 2" align=justify><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 14px"><STRONG style="FONT-FAMILY: ">Evolution of “Platform” Concept</STRONG></FONT></P> <P style="LINE-HEIGHT: 2" align=justify><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 14px">The evolution of automotive designs has moved toward the “platform” concept where car model differentiation is provided with one basic design. The convergence of audio, video, and data in the automotive space is further fueling the platform concept. </FONT></P> <P style="LINE-HEIGHT: 2" align=justify><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 14px"><STRONG>Fast Automotive Innovation Cycle</STRONG></FONT></P> <P style="LINE-HEIGHT: 2" align=justify><FONT style="FONT-FAMILY: Arial"><FONT style="FONT-SIZE: 14px">Today, a typical automotive design cycle is approximately 24 to 36 months, which is much faster than the 60-month life cycle from five years ago. Short design cycle times place tremendous pressure on system suppliers to quickly prototype and demonstrate their designs to OEMs. Expect this trend to shorter development cycles to continue. PLDs are well known for their faster time-to-market while still meeting the quality, cost, and technical performance requirements of the OEMs</FONT>.</FONT></P> <P style="LINE-HEIGHT: 2" align=justify><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 14px"><STRONG style="FONT-FAMILY: ">Increasing Digital Content</STRONG></FONT></P> <P style="LINE-HEIGHT: 2" align=justify><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 14px">Digital content such as navigation systems, rear seat entertainment systems, and driver assistance applications have increased and are now considered mainstream products.</FONT></P> <P style="LINE-HEIGHT: 2" align=justify><FONT style="FONT-FAMILY: Arial"><STRONG>Product Obsolescence</STRONG></FONT></P> <P style="LINE-HEIGHT: 2" align=justify><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 14px">The fear of product obsolescence from ASIC and ASSP suppliers is driving the use of PLDs in automotive electronic designs. These factors require automotive designers to have a design solution that not only offers superior flexibility, but also meets performance requirements within their cost targets. PLDs, with their low cost structure and abundant device resources, provide such a solution.</FONT></P> <P style="LINE-HEIGHT: 2" align=justify><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 14px"><STRONG>Automotive Quality</STRONG></FONT></P> <P style="LINE-HEIGHT: 2" align=justify><FONT style="FONT-FAMILY: Arial; FONT-SIZE: 14px">As automotive digital content and control systems move to high definition, wireless communication, and multi-gigabit bandwidths, automakers and system OEMs will continue to demand top-notch quality semiconductor devices. Altera’s quality record and service to over 13,000 customers worldwide over a 20+ year history demonstrates that we are committed to supporting the highest quality and reliability customer requirements. Altera's automotive-grade products are TS16949 compliant and are tested to AEC-Q100 requirements.</FONT></P></FONT></FONT></TD></TR></TBODY></TABLE></P></FONT></FONT></FONT></div> <div style="width: 100%; height: 219px; background-color: #f5f5f5; padding-top: 20px;" class="foot"> <table width="1166" border="0" align="center" cellpadding="0" cellspacing="0"> <tr> <td height="5" colspan="2"><table width="898" border="0" align="center" cellpadding="0" cellspacing="0"> <tr> <td>Recent Events：</td> <td><a href="http://www.innoretail.com.cn/"target="_blank"><img src="images/index_66.png" width="93" height="77" border="0"></a><a href="http://www.innoinsur.com/"target="_blank"><img src="images/index_65.png" width="80" height="77" border="0"></a><a href="http://www.software-defined-Vehicles-congress.com/"target="_blank"><img src="images/index_64.png" width="250" height="77" border="0"></a><a href="http://www.hmi-aicockpit.org/cn/"target="_blank"><img src="images/index_63.png" width="223" height="77" border="0"></a><a href="http://healthinsurancechina.org/cn/"target="_blank"><img src="images/index_61.png" width="73" height="77" border="0"></a></td> </tr> </table></td> </tr> <tr> <td width="1006" valign="top">Address: Suite C305, Changjiang Software Park, 180 South Changjiang Road, Shanghai, China, 200439 Tel：021-3650 3657 Fax：021-5186 1548 Email: info@umsinstitute.com<br> <a href="https://www.linkedin.com/company/ums-institute/" target="_blank"> <img src="images/linying.jpg" width="36" height="20" border="0"> </a> <a href="http://www.solarstorageworld.org/index.asp#" target="_blank"> <img src="images/fenxiang.jpg" width="37"height="21" border="0"> </a> <a href="mailto:info@umsinstitute.org" target="_blank"> <img src="images/youxiang.jpg" width="36"height="20" border="0"> </a> <a href="http://map.baidu.com/?third_party=seo&s=con%26wd%3D软件公司%26c%3D1422" target="_blank"> <img src="images/ditu.jpg" width="36"height="20" border="0"> </a> <br> Copyright@2003-2022 UMS Institute, All rights Reserved 沪ICP备18024339号 <td width="194" valign="top"> </td> </tr> </div> <div id="goTop" class="goTop"></div> <script type="text/javascript"> //导航效果 $(function(){ $('.menulist li').hover(function(){ $('span',this).stop().css('height','2px'); $('span',this).animate({ left:'0', width:'100%', right:'0' },200); },function(){ $('span',this).stop().animate({ left:'50%', width:'0' },200); }); }); $(window).scroll(function(){ var sc=$(window).scrollTop(); var rwidth=$(window).width(); var rheight=$(window).height()+$(document).scrollTop(); if(sc>0){ $("#goTop").css("display","block"); $("#goTop").css("right",22+"px"); $("#goTop").css("top",(rheight-120)+"px"); }else{ $("#goTop").css("display","none"); } if(sc > 0){ $(".fheader").css({ 'position':'fixed', 'top':0 }); }else{ $('.tcdiv').css('display','block'); } }); $("#goTop,.gotop").click(function(){ $('body,html').animate({scrollTop:0},300); }); </script> </body> </html>