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Learn three key steps to protecting our ability to distinguish human from synthetic — and why fortifying our perception of truth is crucial to our AI-infused future." /> <meta property="og:url" content="https://www.witness.org/at-ted-sam-gregory-asks-when-ai-can-fake-reality-who-can-you-trust/" /> <meta property="og:site_name" content="WITNESS" /> <meta property="article:publisher" content="https://www.facebook.com/WITNESS/" /> <meta property="article:published_time" content="2024-01-12T13:57:27+00:00" /> <meta property="article:modified_time" content="2024-01-12T13:58:49+00:00" /> <meta property="og:image" content="https://www.witness.org/wp-content/uploads/2024/01/SAM-TED-1.png" /> <meta property="og:image:width" content="1000" /> <meta property="og:image:height" content="500" /> <meta property="og:image:type" content="image/png" /> <meta name="author" content="fatima" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:creator" content="@witnessorg" /> <meta name="twitter:site" content="@witnessorg" /> <meta name="twitter:label1" content="Written by" /> <meta name="twitter:data1" content="fatima" /> <meta name="twitter:label2" content="Est. reading time" /> <meta name="twitter:data2" content="1 minute" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"Article","@id":"https://www.witness.org/at-ted-sam-gregory-asks-when-ai-can-fake-reality-who-can-you-trust/#article","isPartOf":{"@id":"https://www.witness.org/at-ted-sam-gregory-asks-when-ai-can-fake-reality-who-can-you-trust/"},"author":{"name":"fatima","@id":"https://www.witness.org/#/schema/person/22a756e477e099a7ea8db43cd5595280"},"headline":"At TED, Sam Gregory asks, ‘When AI can fake reality, who can you trust?’","datePublished":"2024-01-12T13:57:27+00:00","dateModified":"2024-01-12T13:58:49+00:00","mainEntityOfPage":{"@id":"https://www.witness.org/at-ted-sam-gregory-asks-when-ai-can-fake-reality-who-can-you-trust/"},"wordCount":182,"publisher":{"@id":"https://www.witness.org/#organization"},"image":{"@id":"https://www.witness.org/at-ted-sam-gregory-asks-when-ai-can-fake-reality-who-can-you-trust/#primaryimage"},"thumbnailUrl":"https://www.witness.org/wp-content/uploads/2024/01/SAM-TED-1.png","articleSection":["News and Events"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https://www.witness.org/at-ted-sam-gregory-asks-when-ai-can-fake-reality-who-can-you-trust/","url":"https://www.witness.org/at-ted-sam-gregory-asks-when-ai-can-fake-reality-who-can-you-trust/","name":"At TED, Sam Gregory asks, 'When AI can fake reality, who can you trust?' - 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wp-post-image" alt="SAM GREGORY ON AI AND TRUST AT TED DEMOCRACY" decoding="async" fetchpriority="high" srcset="https://www.witness.org/wp-content/uploads/2024/01/SAM-TED-1.png 1000w, https://www.witness.org/wp-content/uploads/2024/01/SAM-TED-1-300x150.png 300w, https://www.witness.org/wp-content/uploads/2024/01/SAM-TED-1-768x384.png 768w" sizes="(max-width: 1000px) 100vw, 1000px" data-attachment-id="2294889" data-permalink="https://www.witness.org/at-ted-sam-gregory-asks-when-ai-can-fake-reality-who-can-you-trust/sam-ted-2/" data-orig-file="https://www.witness.org/wp-content/uploads/2024/01/SAM-TED-1.png" data-orig-size="1000,500" data-comments-opened="0" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="SAM TED" data-image-description="" data-image-caption="" data-medium-file="https://www.witness.org/wp-content/uploads/2024/01/SAM-TED-1-300x150.png" data-large-file="https://www.witness.org/wp-content/uploads/2024/01/SAM-TED-1.png" /> </a> </div> <div class="post_text"> <div class="post_description"> <span class="post_infos">  <span class="date">Published Friday, January 2024</span> </div> <h2>At TED, Sam Gregory asks, ‘When AI can fake reality, who can you trust?’</h2> <p>November 2023: WITNESS’ Executive Director Sam Gregory spoke at TED Democracy on how we can prepare for increasingly prevalent and sophisticated deepfakes and AI generated media in our information landscape. Utilizing case studies from WITNESS’ Deepfakes Rapid Response Force, Gregory emphasized the need for a range of socio-technical and political approaches, that shift the burden from end-users to ‘spot’ synthetic media to systems level solutions.</p> <p><iframe style="text-wrap: nowrap;" title="Sam Gregory: When AI can fake reality, who can you trust?" src="https://embed.ted.com/talks/sam_gregory_when_ai_can_fake_reality_who_can_you_trust" width="854" height="480" frameborder="0" scrolling="no" allowfullscreen="allowfullscreen"></iframe></p> <p><em> We’re fast approaching a world where widespread, hyper-realistic deepfakes lead us to dismiss reality, says technologist and human rights advocate Sam Gregory. What happens to democracy when we can’t trust what we see? Learn three key steps to protecting our ability to distinguish human from synthetic — and why fortifying our perception of truth is crucial to our AI-infused future.</em></p> <p>Visit the TED Democracy program <a href="https://www.ted.com/talks/sam_gregory_when_ai_can_fake_reality_who_can_you_trust">here</a>.</p> <p>Read our <a href="https://www.gen-ai.witness.org/wp-content/uploads/2023/06/Broader-Areas-of-Intervention-WITNESS.pdf">broader principles</a> and <a href="https://www.gen-ai.witness.org/wp-content/uploads/2023/06/Guiding-Principles-and-Recs-WITNESS.pdf">recommendations</a> derived from decades of anticipatory global work to prepare not panic for deepfakes and AI.</p> <p>To keep up to date with WITNESS’ work on deepfakes and generative AI visit: <a href="http://gen-ai.witness.org/">gen-ai.witness.org</a>.</p> <div class="sharedaddy sd-sharing-enabled"><div class="robots-nocontent sd-block sd-social sd-social-icon-text sd-sharing"><h3 class="sd-title">Share this:</h3><div class="sd-content"><ul><li class="share-twitter"><a rel="nofollow noopener noreferrer" data-shared="sharing-twitter-2294886" class="share-twitter sd-button share-icon" href="https://www.witness.org/at-ted-sam-gregory-asks-when-ai-can-fake-reality-who-can-you-trust/?share=twitter" target="_blank" title="Click to share on Twitter" ><span>Twitter</span></a></li><li class="share-facebook"><a rel="nofollow noopener noreferrer" data-shared="sharing-facebook-2294886" class="share-facebook sd-button share-icon" href="https://www.witness.org/at-ted-sam-gregory-asks-when-ai-can-fake-reality-who-can-you-trust/?share=facebook" target="_blank" title="Click to share on Facebook" ><span>Facebook</span></a></li><li class="share-pinterest"><a rel="nofollow noopener noreferrer" data-shared="sharing-pinterest-2294886" class="share-pinterest sd-button share-icon" href="https://www.witness.org/at-ted-sam-gregory-asks-when-ai-can-fake-reality-who-can-you-trust/?share=pinterest" target="_blank" title="Click to share on Pinterest" ><span>Pinterest</span></a></li><li class="share-email"><a rel="nofollow noopener noreferrer" data-shared="" class="share-email sd-button share-icon" href="mailto:?subject=%5BShared%20Post%5D%20At%20TED%2C%20Sam%20Gregory%20asks%2C%20%27When%20AI%20can%20fake%20reality%2C%20who%20can%20you%20trust%3F%27&body=https%3A%2F%2Fwww.witness.org%2Fat-ted-sam-gregory-asks-when-ai-can-fake-reality-who-can-you-trust%2F&share=email" target="_blank" title="Click to email a link to a friend" data-email-share-error-title="Do you have email set up?" data-email-share-error-text="If you're having problems sharing via email, you might not have email set up for your browser. 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