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格力电器:昔日巨头的起落——"格力跌落神坛"深度解析-格力-淘宝百科网

<!DOCTYPE html><html><head><meta charSet="utf-8"/><title>格力电器:昔日巨头的起落——&quot;格力跌落神坛&quot;深度解析-格力-淘宝百科网</title><meta charset="utf-8"/><meta name="data-spm" content="a21u7r.29532586"/><meta name="keywords" content="格力跌落神坛, 格力, 格力, 电器, 跌落神坛, 市场地位, 商业转型"/><meta name="description" content="曾经的家电行业领头羊——格力电器,近年来似乎遭遇了一些挑战,引发了业界对其&quot;跌落神坛&quot;的讨论。本文将深入探讨格力的发展历程、市场变化以及面临的转型困境,以期揭示其背后的故事和启示。"/><meta name="ice-meta-count" content="4"/><meta name="aplus-core" content="aplus.js"/><meta name="def-grey" content="false"/><link rel="shortcut icon" href="//www.taobao.com/favicon.ico"/><link rel="stylesheet" href="//g.alicdn.com/main-search/new-search-suggest/0.0.18/bundle.css" data-route-link="true"/><link rel="canonical" href="https://bk.taobao.com/k/geli_63/aa0c05ae50c081303bb7e1a193adfcfa.html" data-route-link="true"/><link rel="stylesheet" type="text/css" href="https://g.alicdn.com/code/npm/@ali/tb-pc-page-tb-seo-ssr/0.0.41/css/main.css"/><link rel="stylesheet" type="text/css" 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autofocus="" autoComplete="off" value=""/></div></form></div></div></div></div><div class="flex-row baike-ctn"><div class="flex-col left-ctn"><div class="header"><div class="nav-line"><a href="https://www.taobao.com">淘宝网</a><span class="arrow">&gt;</span><a href="https://bk.taobao.com">淘宝百科</a><span class="arrow">&gt;</span><a href="https://bk.taobao.com/k/geli_63">格力</a></div><h1 class="title">格力电器:昔日巨头的起落——&quot;格力跌落神坛&quot;深度解析</h1><div class="flex-row time-ctn"><span class="text">2024-10-05 21:32:45</span></div></div><div class="article-content"><h2>一、格力电器的辉煌岁月</h2> <p>格力电器曾凭借其空调业务的卓越品质和技术优势,成为中国乃至全球空调市场的领导者。"格力"一度成为高质量和创新的代名词,"掌握核心科技"的口号深入人心。</p> <h2>二、市场竞争加剧与挑战</h2> <p>然而,随着国内外市场的竞争加剧,尤其是外资品牌的冲击,以及智能家居时代的到来,格力在产品创新和市场策略上显得有些滞后。小米等新兴品牌以其互联网思维和快速响应能力对传统家电市场形成了冲击。</p> <h2>三、多元化战略的尝试与成效</h2> <p>为了抵御外部压力,格力开始多元化布局,涉足手机、新能源汽车等领域。虽然初衷良好,但并非所有新业务都能迅速取得成功,如手机业务的反响并不理想,这在一定程度上影响了公司的整体业绩。</p> <h2>四、商业转型的必要性与困难</h2> <p>面对市场变化,格力亟需完成从传统制造业向智能制造和服务型企业的转型。然而,这一过程并非易事,涉及技术升级、管理变革以及消费者习惯的适应,需要时间与耐心。</p> <h2>五、未来的机遇与挑战</h2> <p>尽管面临困境,格力依然拥有强大的品牌基础和深厚的技术积淀。只要能够把握住智能家电、绿色能源等新兴产业的发展趋势,通过持续创新和优化服务,仍有重新崛起的可能。</p> <p>总结来说,"格力跌落神坛"是一个企业成长过程中不可避免的阶段,也是其调整战略、寻求突破的契机。对于格力而言,如何在激烈的市场竞争中找到新的增长点,实现可持续发展,将是决定其未来命运的关键。</p></div><div class="label-list"><span class="label-item"><h3 class="label-text">格力跌落神坛</h3></span><span class="label-item"><h3 class="label-text"> 格力</h3></span><span class="label-item"><h3 class="label-text"> 格力</h3></span><span class="label-item"><h3 class="label-text"> 电器</h3></span><span class="label-item"><h3 class="label-text"> 跌落神坛</h3></span><span class="label-item"><h3 class="label-text"> 市场地位</h3></span><span class="label-item"><h3 class="label-text"> 商业转型</h3></span></div><div class="flex-col baike-list"><h2 class="sub-title">更多相关百科知识</h2><div class="baike-item"><a class="title" href="https://bk.taobao.com/k/geli_63/e59b5782f581ae8614d7cbc8a7e29809.html" 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20:47:14","articleTitle":"格力电器最新资讯:技术创新与市场动态","labelId":63,"labelPinyin":"geli_63","articleId":233972,"articleSummary":"本文将为您揭示格力电器近期的新闻热点,关注其在科技创新方面的突破以及市场表现的最新进展。无论您是投资者、消费者还是行业观察者,这里都将为您提供有价值的信息,帮助您了解这家中国家电巨头的最新动态。","labelName":"格力","class":"com.alibaba.taobao.pc.growth.client.model.wiki.WikiRandomArticleResult$WikiRandomArticleResultUnit","articleEncryptedId":"0a476bfcc54f0a4312d4def407b43a86","url":"www.taobao.com/baike/geli_63/0a476bfcc54f0a4312d4def407b43a86"},{"articlePublicationTime":"2024-06-23 20:14:34","articleTitle":"格力电器最强大的三大股东揭秘","labelId":63,"labelPinyin":"geli_63","articleId":232828,"articleSummary":"格力电器作为中国家电行业的领头羊,其背后的实力股东阵容备受关注。本文将深入解析格力电器最为核心的三大股东,了解他们的持股情况及其对公司发展的影响。","labelName":"格力","class":"com.alibaba.taobao.pc.growth.client.model.wiki.WikiRandomArticleResult$WikiRandomArticleResultUnit","articleEncryptedId":"90c777263263e04f30e7a90717023d46","url":"www.taobao.com/baike/geli_63/90c777263263e04f30e7a90717023d46"},{"articlePublicationTime":"2024-06-23 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19:52:17","articleTitle":"格力易派系列:最新款智能家电揭秘","labelId":63,"labelPinyin":"geli_63","articleId":233777,"articleSummary":"本文将为您详细介绍格力最新推出的易派系列智能家电,探讨其设计理念、创新技术以及在智能家居领域的引领作用。无论是对格力品牌爱好者,还是追求科技生活品质的消费者,都将在这篇深度解析中找到有价值的信息。","labelName":"格力","class":"com.alibaba.taobao.pc.growth.client.model.wiki.WikiRandomArticleResult$WikiRandomArticleResultUnit","articleEncryptedId":"2d402d8ef20a679b42d234c4ca7b474a","url":"www.taobao.com/baike/geli_63/2d402d8ef20a679b42d234c4ca7b474a"},{"articlePublicationTime":"2024-06-23 19:51:18","articleTitle":"珠海格力电器的所有制性质揭秘","labelId":63,"labelPinyin":"geli_63","articleId":233224,"articleSummary":"珠海格力电器作为中国家电行业的知名企业,其所有制身份一直备受关注。本文将深入解析珠海格力电器究竟是国有企业还是私营企业,以帮助读者了解其背后的产权结构和运营模式。","labelName":"格力","class":"com.alibaba.taobao.pc.growth.client.model.wiki.WikiRandomArticleResult$WikiRandomArticleResultUnit","articleEncryptedId":"03cc7793acec019931ed737d979a4512","url":"www.taobao.com/baike/geli_63/03cc7793acec019931ed737d979a4512"},{"articlePublicationTime":"2024-06-23 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