企业如何用微信公众号做好营销推广

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href='https://www.pinpaicehua.net/news/'>知识资讯</a><a>企业如何用微信公众号做好营销推广</a></div> <div class="news_page container site_auto clear"> <div class="n_p_l f_l"> <div class="box"> <div class="news_p_tit"> <h2>企业如何用微信公众号做好营销推广 <a class="news-collect" href="javascript:void(0);" onclick="subFormFollow('8459','news')"><i class="nicon_collect" title="收藏"></i><em class="inline_bk">收藏</em><em class="v_m">0</em></a></h2> <div class="stream_list_meta clear"> <div class="page_user f_l"> <a href="javascript:;" ><img src="/upload/allimg/4B4151172A485B0A.jpg"></a> <div class="u_b"> <i>非凡策划</i> <span class="time">2022-12-19 09:44:33</span> </div> </div> <div class="meta_sup f_r"> <span>0 评论</span><span>17065 浏览</span><span>12 喜欢</span> </div> </div> </div> <div class="article_content"><p> &emsp;&emsp;随着网络技术的快速发展，微信公众号凭借其多样的表达形式（文字、图片、长图文、视频、语音、H5、小程序等），让企业营销推广更加生动有效，因而受到了越来越多企业主的青睐。那么，企业应该如何用微信公众号做好营销推广呢？ </p> <p> <br /> </p> <p style="text-align:center;"> <img src="/upload/image/202212/20221219094337_2481.png" alt="企业如何用微信公众号做好营销推广" /> </p> <p style="text-align:center;margin-top:0px;margin-bottom:0px;padding:0px;letter-spacing:0.8px;outline:none;color:#333333;font-family:微软雅黑, sans-serif, "font-size:16px;background-color:#FFFFFF;"> <span style="color:#D3D3D3;font-family:微软雅黑, sans-serif, "font-size:16px;letter-spacing:0.8px;text-align:center;background-color:#FFFFFF;">（图源：网络，侵删）</span><span style="font-family:""></span> </p> <p style="text-align:center;"> <br /> </p> &emsp;&emsp;<strong>一是学做“标题党”</strong>。如果想要自身的微信公众号在数以万计的公众号中脱颖而出，我们的文章标题就一定要做到吸引人，否则内容做的再好，阅读量都是非常低的。因此，每一篇文章的标题都要直击用户的心底，引起用户的好奇或共鸣。<br /> <br /> <p> &emsp;&emsp;<strong>二是高价值的内容输出</strong>。标题取得再好，内容不够精彩，没有价值，就会空有点击量而无转化量。那么，怎么做到高价值的内容输出呢？首先，你要找到目标阅读用户的痛点，针对痛点进行分析。运营人员应当设身处地的思考，如果我是目标阅读用户，我需要解决什么问题？我希望这篇公众号能带给我什么？先把自己当患者，再把自己当医生，真真切切的考虑我需要什么。注意，在进行内容输出的时候，务必条理清晰。因为读者可能没有太好的耐心，听你长篇大论，清爽的版面更能引起人的阅读兴趣。你能否给读者带来好处，才是读者更关心的问题。 </p> <p> <br /> </p> <p style="text-align:center;"> <img src="/upload/image/202212/20221219094403_8469.png" alt="企业如何用微信公众号做好营销推广" /> </p> <p style="text-align:center;"> <span style="letter-spacing:0.8px;text-align:center;color:#D3D3D3;font-family:微软雅黑, sans-serif, "font-size:16px;background-color:#FFFFFF;">（图源：网络，侵删）</span><span style="color:#333333;letter-spacing:0.8px;text-align:center;"></span> </p> <br /> <p> &emsp;<strong>&emsp;三是固定且合适的推送时间段</strong>。在微信公众号推送内容这块，一定要把推送的时间段把握好，不要在用户忙的时候推送。一般情况下，用户在上下班以及睡觉之前，公众号的内容打开率是非常高的。不适时宜的推送会造成一种情况，那就是取消关注的人比较多，这点需要格外注意。 </p> <p> <br /> </p> <p style="text-align:center;"> <img src="/upload/image/202212/20221219094425_0489.jpg" alt="企业如何用微信公众号做好营销推广" /> </p> <p style="text-align:center;"> <span style="letter-spacing:0.8px;text-align:center;color:#D3D3D3;font-family:微软雅黑, sans-serif, "font-size:16px;background-color:#FFFFFF;">（图源：网络，侵删）</span><span style="color:#333333;letter-spacing:0.8px;text-align:center;"></span> </p> <br /> &emsp;&emsp;想要利用微信公众号做好营销推广，企业首先要明白运营微信公众号的目的。即借助微信公众号提高企业或产品的影响力，而不是单纯的为了吸粉。企业只有明确自身目标，才能在做运营公众号时不脱离目标，真正做到激活潜在用户，达成转化。<br /></div> <div class="article_give"> <div class="feed" id="feed1"> <div class="heart " id="like1" rel="like" onclick="OnClickFav(this,'8459','12')"></div> <div class="likeCount" id="likeCount1">12</div> </div> </div> <div class="article_statement"> <p class="gray">版权声明：本文内容由互联网用户自发贡献，该文观点仅代表作者本人。本站仅提供信息存储空间服务，不拥有所有权，不承担相关法律责任。如发现本站有涉嫌抄袭侵权/违法违规的内容，请发送邮件至：pinpaicehua2024@163.com 举报，一经查实，本站将立刻删除。</p> <p class="red"></p> </div> <div class="cl_share clear"> <div class="cl_cat f_l"><a href="https://www.pinpaicehua.net/news/list-s66.html" target="_blank"><span>#</span>公关传播</a><a href="https://www.pinpaicehua.net/news/list-t78.html" target="_blank"><span>#</span>其他</a></div> <div class="share_con f_r"> <div id="share-2"></div> </div> </div> </div> <div class="review"> <div class="box"> <div class="log-out"> <div class="log-out-title"><h3>发表评论</h3></div> <div 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