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class="header-basic style-dark"> <div class="background-element header-wrapper header-scroll-opacity header-parallax style-color-168123-bg header-only-text" data-height="75" style="min-height: 300px;"> <div class="header-bg-wrapper"> <div class="header-bg adaptive-async" style="background-image: url(https://www.madfishdigital.com/wp-content/uploads/2024/08/MFD-Blog-Header-1-uai-360x180.jpg);" data-uniqueid="86468-760268" data-guid="https://www.madfishdigital.com/wp-content/uploads/2024/08/MFD-Blog-Header-1.jpg" data-path="2024/08/MFD-Blog-Header-1.jpg" data-width="1440" data-height="720" data-singlew="12" data-singleh="null" data-crop=""></div> <div class="block-bg-overlay style-color-wayh-bg" style="opacity: 0.65;"></div> </div><div class="header-main-container limit-width"> <div class="header-content header-center header-middle header-align-center"> <div class="header-content-inner" > <h1 class="header-title font-762333 h1 font-weight-700 text-uppercase"><span>Navigating the Ethics of AI in Content Creation</span></h1><div class="post-info"><div class="date-info">September 3, 2024</div><div class="category-info"><span>|</span>In <a href="https://www.madfishdigital.com/blog/category/content-marketing/" title="View all posts in Content Marketing">Content Marketing</a>, <a href="https://www.madfishdigital.com/blog/category/industry-news/" title="View all posts in Industry News">Industry News</a></div><div class="author-info"><span>|</span>By <a href="https://www.madfishdigital.com/blog/author/jasminep/">Jasmine Paul</a></div></div> </div> </div> </div><div class="header-scrolldown style-dark"><i class="fa fa-angle-down"></i></div></div> </div></div><script type="text/javascript">UNCODE.initHeader();</script><article id="post-86467" class="page-body style-light-bg post-86467 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-industry-news"> <div class="post-wrapper"> <div class="post-body"><div class="post-content un-no-sidebar-layout" style="max-width: 1200px; margin: auto;"><div class="row-container"> <div class="row row-parent style-light double-top-padding double-bottom-padding"> <p><span style="font-weight: 400;">Artificial intelligence is transforming the way we create and share content, offering incredible opportunities for connection and growth. But with great power comes great responsibility. As we leverage AI to personalize and enhance our content, we must also address some critical ethical concerns.</span></p> <p><span style="font-weight: 400;">Here’s the thing: AI can be a game-changer, but only if we use it in a way that’s transparent, fair, and respectful of our audience’s privacy. By understanding the potential risks and benefits, we can harness AI’s power to create content that resonates with people on a deeper level and builds trust. Let’s explore how to make this happen.</span></p> <h2><span style="font-weight: 400;">AI and Bias: A Shared Responsibility</span></h2> <p><span style="font-weight: 400;">AI can be a powerful tool for innovation, but it’s not without its risks. If left unchecked, AI can perpetuate and even </span><a href="https://blog.hubspot.com/marketing/ai-bias" target="_blank" rel="noopener"><span style="font-weight: 400;">amplify the biases that exist in our society</span></a><span style="font-weight: 400;">. But there’s good news: by being proactive and vigilant, we can minimize these biases and ensure that AI-driven content is fair, inclusive, and equitable.</span></p> <p><span style="font-weight: 400;">So, what does this mean for brands? It means prioritizing inclusivity and fairness in AI-driven content creation. It means regularly reviewing and adjusting AI outputs to ensure they’re balanced, representative, and free from discrimination. By doing so, we can harness the power of AI to create content that not only drives engagement but also promotes a more just and inclusive digital landscape.</span></p> <h2><span style="font-weight: 400;"><img fetchpriority="high" decoding="async" class="alignnone size-full wp-image-86469" src="https://www.madfishdigital.com/wp-content/uploads/2024/08/MFD-Blog-Visuals.gif" alt="By prioritizing inclusivity and fairness, brands can harness AI to create content that is not only innovative, but also equitable and just." width="1200" height="500" />Embracing Transparency and Accountability</span></h2> <p><span style="font-weight: 400;">When it comes to building trust with your audience, transparency is crucial. And when AI is involved in creating content, it’s especially important to be open and honest about its role. By being transparent, you can help your users understand how AI contributes to the content creation process and feel confident in the outcome.</span></p> <p><span style="font-weight: 400;">Think of transparency like a safety net. It ensures that human oversight is always present to catch any unexpected consequences and address them quickly. This way, you can harness the power of AI while maintaining the values of responsibility and ethics.</span></p> <p><span style="font-weight: 400;">So, how can you be more transparent when using AI in content creation? Start by:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Clearly labeling AI-generated content</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Explaining how AI contributes to the content creation process</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Establishing clear accountability and oversight procedures</span></li> </ul> <p><span style="font-weight: 400;">By taking these steps, you can build trust with your audience and create a more positive experience for everyone involved</span></p> <h2><span style="font-weight: 400;">Protecting Privacy and Data Security</span></h2> <p><span style="font-weight: 400;">When it comes to handling sensitive data, it’s essential to </span><a href="https://www.csis.org/analysis/protecting-data-privacy-baseline-responsible-ai" target="_blank" rel="noopener"><span style="font-weight: 400;">prioritize user privacy and security</span></a><span style="font-weight: 400;">. Companies have a responsibility to keep both company data and user information safe, and transparency is key.</span></p> <p><span style="font-weight: 400;">To build trust with your users and maintain the integrity of your data, follow these steps:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Always ask for user consent and clearly explain how their data will be used</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Implement robust data protection measures to prevent unauthorized access or breaches</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Keep company data and user information confidential</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Always check the terms and conditions of AI tools, so you know what you’re agreeing to</span></li> </ul> <p><span style="font-weight: 400;">The big takeaway? Know that </span><a href="https://www.wired.com/story/how-to-use-ai-tools-protect-privacy/" target="_blank" rel="noopener"><span style="font-weight: 400;">anything you create with an AI tool is likely used to improve it and could be utilized by the developer</span></a><i><span style="font-weight: 400;">—even your brand’s name. </span></i></p> <h2><span style="font-weight: 400;">Balancing Human Creativity with AI Automation<img decoding="async" class="alignright wp-image-86470 size-full" src="https://www.madfishdigital.com/wp-content/uploads/2024/08/MFD-Blog-500x500-1.jpg" alt="While AI can streamline processes and offer valuable insights, it's the human touch that infuses content with authenticity, empathy, and emotional depth." width="500" height="500" /></span></h2> <p><span style="font-weight: 400;">Imagine a world where human creativity and AI innovation come together in perfect harmony. It’s a match made in heaven! AI can help streamline processes and offer valuable insights, but it’s the human touch that brings authenticity, empathy, and emotional depth to content.</span></p> <p><span style="font-weight: 400;">By combining your creative vision with the precision of AI, you can craft content that truly resonates with your audience. And here’s the best part: human oversight ensures that AI-driven content remains rich in quality, integrity, and heart.</span></p> <p><span style="font-weight: 400;">Think of it as a partnership between art and science. AI can help you refine your ideas, but it’s your unique perspective and emotional intelligence that make your content truly unforgettable. By working together, you can elevate the storytelling experience and create something truly special.</span></p> <p><span style="font-weight: 400;">So, don’t be afraid to experiment and find the perfect balance between human creativity and AI innovation. With a little practice, you’ll be crafting content that touches hearts and minds in no time!</span></p> <h2><span style="font-weight: 400;">Conclusion: Ethical AI Use in Content Creation</span></h2> <p><span style="font-weight: 400;">AI is like a key that unlocks incredible potential, but with that key comes a big responsibility. We have the power to shape how AI impacts our world, and that’s a privilege we shouldn’t take lightly.</span></p> <p><span style="font-weight: 400;">By being </span><a href="https://www.madfishdigital.com/blog/embracing-ethical-marketing-at-mad-fish/"><span style="font-weight: 400;">mindful of the ethical implications of AI</span></a><span style="font-weight: 400;">, we can use it to enhance our connections with others, rather than compromising them. It’s all about finding a balance that feels right </span><i><span style="font-weight: 400;">—</span></i><span style="font-weight: 400;">one that’s fair, transparent, and accountable.</span></p> <p><span style="font-weight: 400;">Think of it like a conversation between humans and AI. We bring our intuition and empathy, while AI brings its insights and innovations. When we work together, we can create something truly beautiful.</span></p> <h3><span style="font-weight: 400;">Explore Our AI Policy</span></h3> <p><span style="font-weight: 400;">Want to learn more about ethical AI practices? Check out our</span><a href="https://www.madfishdigital.com/artificial-intelligence-policy/"><span style="font-weight: 400;"> Artificial Intelligence Policy</span></a><span style="font-weight: 400;">.</span></p> <h2><span style="font-weight: 400;">Expert and Ethical Content Strategy and Marketing Services</span></h2> <p><a href="https://www.madfishdigital.com/services/content-marketing/"><span style="font-weight: 400;">Mad Fish Digital</span></a><span style="font-weight: 400;"> offers expert content services that blend innovation with responsibility. Let’s create content that’s both impactful and ethical.</span><a href="https://www.madfishdigital.com/services/digital-marketing-consulting/"><span style="font-weight: 400;"> Get a consultation today</span></a><span style="font-weight: 400;">.</span></p> <div class="post-tag-share-container flex-left"></div> </div> </div></div><div class="post-footer post-footer-light row-container"><div class="row-container"> <div class="row row-parent style-light no-top-padding double-bottom-padding" style="max-width: 1200px; margin: auto;"> <div class="post-share"> <div class="detail-container margin-auto"> <div class="share-button share-buttons share-inline only-icon"></div> </div> </div> </div> </div></div></div> </div> </article> <script nitro-exclude> var heartbeatData = new FormData(); heartbeatData.append('nitroHeartbeat', '1'); fetch(location.href, {method: 'POST', body: heartbeatData, credentials: 'omit'}); </script> <script nitro-exclude> document.cookie = 'nitroCachedPage=' + (!window.NITROPACK_STATE ? 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Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.</div> </div> <a class="cli-privacy-readmore" aria-label="Show more" role="button" data-readmore-text="Show more" data-readless-text="Show less"></a> </div> </div> <div class="cli-col-12 cli-align-items-stretch cli-px-0 cli-tab-section-container"> <div class="cli-tab-section"> <div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="necessary" data-toggle="cli-toggle-tab"> Necessary </a> <div class="wt-cli-necessary-checkbox"> <input type="checkbox" class="cli-user-preference-checkbox" id="wt-cli-checkbox-necessary" data-id="checkbox-necessary" checked="checked" /> <label class="form-check-label" for="wt-cli-checkbox-necessary">Necessary</label> </div> <span class="cli-necessary-caption">Always Enabled</span> </div> <div class="cli-tab-content"> <div class="cli-tab-pane cli-fade" data-id="necessary"> <div class="wt-cli-cookie-description"> Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously. <table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-advertisement</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-analytics</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-functional</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-necessary</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-others</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-performance</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">JSESSIONID</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Used by sites written in JSP. General purpose platform session cookies that are used to maintain users' state across page requests.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">PHPSESSID</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">uncode_privacy[consent_types]</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by Uncode WordPress theme and is used to manage privacy settings on the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">viewed_cookie_policy</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.</td></tr></tbody></table> </div> </div> </div> </div> <div class="cli-tab-section"> <div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="functional" data-toggle="cli-toggle-tab"> Functional </a> <div class="cli-switch"> <input type="checkbox" id="wt-cli-checkbox-functional" class="cli-user-preference-checkbox" data-id="checkbox-functional" /> <label for="wt-cli-checkbox-functional" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">Functional</span></label> </div> </div> <div class="cli-tab-content"> <div class="cli-tab-pane cli-fade" data-id="functional"> <div class="wt-cli-cookie-description"> Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. <table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">bcookie</td><td class="cookielawinfo-column-3">2 years</td><td class="cookielawinfo-column-4">This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">lang</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">language</td><td class="cookielawinfo-column-3"></td><td class="cookielawinfo-column-4">This cookie is used to store the language preference of the user.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">lidc</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">This cookie is set by LinkedIn and used for routing.</td></tr></tbody></table> </div> </div> </div> </div> <div class="cli-tab-section"> <div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="performance" data-toggle="cli-toggle-tab"> Performance </a> <div class="cli-switch"> <input type="checkbox" id="wt-cli-checkbox-performance" class="cli-user-preference-checkbox" data-id="checkbox-performance" /> <label for="wt-cli-checkbox-performance" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">Performance</span></label> </div> </div> <div class="cli-tab-content"> <div class="cli-tab-pane cli-fade" data-id="performance"> <div class="wt-cli-cookie-description"> Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. </div> </div> </div> </div> <div class="cli-tab-section"> <div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="analytics" data-toggle="cli-toggle-tab"> Analytics </a> <div class="cli-switch"> <input type="checkbox" id="wt-cli-checkbox-analytics" class="cli-user-preference-checkbox" data-id="checkbox-analytics" /> <label for="wt-cli-checkbox-analytics" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">Analytics</span></label> </div> </div> <div class="cli-tab-content"> <div class="cli-tab-pane cli-fade" data-id="analytics"> <div class="wt-cli-cookie-description"> Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. <table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga</td><td class="cookielawinfo-column-3">2 years</td><td class="cookielawinfo-column-4">This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga_2LFNMM4F5L</td><td class="cookielawinfo-column-3">2 years</td><td class="cookielawinfo-column-4">This cookie is installed by Google Analytics.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga_2WQSZX8GHS</td><td class="cookielawinfo-column-3">2 years</td><td class="cookielawinfo-column-4">This cookie is installed by Google Analytics.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gcl_au</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">This cookie is used by Google Analytics to understand user interaction with the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gid</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjFirstSeen</td><td class="cookielawinfo-column-3">30 minutes</td><td class="cookielawinfo-column-4">This is set by Hotjar to identify a new user’s first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by Recording filters to identify new user sessions.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjid</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by Hotjar. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjIncludedInPageviewSample</td><td class="cookielawinfo-column-3">2 minutes</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjTLDTest</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">demdex</td><td class="cookielawinfo-column-3">5 months 27 days</td><td class="cookielawinfo-column-4">This cookie is set under the domain demdex.net and is used by Adobe Audience Manager to help identify a unique visitor across domains.</td></tr></tbody></table> </div> </div> </div> </div> <div class="cli-tab-section"> <div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="advertisement" data-toggle="cli-toggle-tab"> Advertisement </a> <div class="cli-switch"> <input type="checkbox" id="wt-cli-checkbox-advertisement" class="cli-user-preference-checkbox" data-id="checkbox-advertisement" /> <label for="wt-cli-checkbox-advertisement" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">Advertisement</span></label> </div> </div> <div class="cli-tab-content"> <div class="cli-tab-pane cli-fade" data-id="advertisement"> <div class="wt-cli-cookie-description"> Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads. <table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_cc_aud</td><td class="cookielawinfo-column-3">8 months 26 days</td><td class="cookielawinfo-column-4">The cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_cc_cc</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_cc_dc</td><td class="cookielawinfo-column-3">8 months 26 days</td><td class="cookielawinfo-column-4">The cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_cc_id</td><td class="cookielawinfo-column-3">8 months 26 days</td><td class="cookielawinfo-column-4">The cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_fbp</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">bscookie</td><td class="cookielawinfo-column-3">2 years</td><td class="cookielawinfo-column-4">This cookie is a browser ID cookie set by Linked share Buttons and ad tags.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">dpm</td><td class="cookielawinfo-column-3">5 months 27 days</td><td class="cookielawinfo-column-4">The cookie is set by demdex.net. This cookie assigns a unique ID to each visiting user that allows third-party advertisers target that users with relevant ads.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">fr</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">IDE</td><td class="cookielawinfo-column-3">1 year 24 days</td><td class="cookielawinfo-column-4">Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">mautic_device_id</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by the provider Mautic.This cookie is used for identifying visitor across visits and devices. Mautic cookies are used for supporting marketing activities.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">mautic_referer_id</td><td class="cookielawinfo-column-3">30 minutes</td><td class="cookielawinfo-column-4">This cookie is set by the provider Mautic. This cookie is used for marketing purposes. It heps in tracking people submitting forms.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">mtc_id</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is set by the provider Mautic.This cookie is used for setting unique ID for visitor, to track visitor across multiple websites inorder to serve them with relevant advertisements. Mautic cookies are used for supporting marketing activities.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">mtc_sid</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is set by the provider Mautic.This cookie is used for setting unique ID for visitor, to track visitor across multiple websites inorder to serve them with relevant advertisements. Mautic cookies are used for supporting marketing activities.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">NID</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">This cookie is used to a profile based on user's interest and display personalized ads to the users.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">personalization_id</td><td class="cookielawinfo-column-3">2 years</td><td class="cookielawinfo-column-4">This cookie is set by twitter.com. It is used integrate the sharing features of this social media. It also stores information about how the user uses the website for tracking and targeting.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ssi</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by Sitescout.This cookie is used for marketing and advertising. The cookie stores a unique ID used for identifying the return users device and to provide them with relevant ads.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">TapAd_3WAY_SYNCS</td><td class="cookielawinfo-column-3">2 months</td><td class="cookielawinfo-column-4">This cookie is set by the provider Tapad. This cookie is used for data synchronization with advertising networks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">TapAd_DID</td><td class="cookielawinfo-column-3">2 months</td><td class="cookielawinfo-column-4">The cookie is set by tapad.com. The purpose of the cookie is to track users across devices to enable targeted advertising</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">TapAd_TS</td><td class="cookielawinfo-column-3">2 months</td><td class="cookielawinfo-column-4">The cookie is set by Tapad.com. The purpose of the cookie is to track users across devices to enable targeted advertising.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">test_cookie</td><td class="cookielawinfo-column-3">15 minutes</td><td class="cookielawinfo-column-4">This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_INFO1_LIVE</td><td class="cookielawinfo-column-3">5 months 27 days</td><td class="cookielawinfo-column-4">This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">YSC</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookies is set by Youtube and is used to track the views of embedded videos.</td></tr></tbody></table> </div> </div> </div> </div> <div class="cli-tab-section"> <div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="others" data-toggle="cli-toggle-tab"> Others </a> <div class="cli-switch"> <input type="checkbox" id="wt-cli-checkbox-others" class="cli-user-preference-checkbox" data-id="checkbox-others" /> <label for="wt-cli-checkbox-others" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">Others</span></label> </div> </div> <div class="cli-tab-content"> <div class="cli-tab-pane cli-fade" data-id="others"> <div class="wt-cli-cookie-description"> Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. <table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_dc_gtm_UA-404265-16</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ssuma</td><td class="cookielawinfo-column-3">1 month</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_upcity_production_session</td><td class="cookielawinfo-column-3"></td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">1a5cf0287e9f17d9c74992864ae78803</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">3u9bdh7jkg376hav2mmd7zi</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AnalyticsSyncHistory</td><td class="cookielawinfo-column-3">1 month</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">CONSENT</td><td class="cookielawinfo-column-3">16 years 5 months 24 days 8 hours</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">li_gc</td><td class="cookielawinfo-column-3">2 years</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">mautic_session_id</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by the provider Mautic. 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