Audiences | About | AP Content Services

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class="main f0" id="main"> <section class="breadcrumb-section prel ov-hidden op-0"> <div class="max-w-content-hold"> <ul class="breadcrumb-list txt-breadcrumb"> <li class="breadcrumb-item prel inline_block"> <a href="https://web.archive.org/web/20240511233250/https://contentservices.ap.org/" class="hover-underline"> <span class="inline_block prel">Home</span> </a> </li> <li class="breadcrumb-item prel inline_block"> <a href="https://web.archive.org/web/20240511233250/https://contentservices.ap.org/about/" class="hover-underline"> <span class="inline_block prel">About AP Content Services</span> </a> </li> <li class="breadcrumb-item prel inline_block"> Audiences </li> </ul> </div> </section> <section class="intro-txt-section prel ov-hidden op-0"> <div class="content-wrap"> <div class="max-w-content-hold"> <h1 class="txt-section-md-inner fz-44 ap-sans-cond-bold linesWordsLines">Audiences</h1> <p class="txt-section-md-inner fz-30 ap-sans-cond linesWordsLines">Our audience trusts AP for accurate and timely news. Reach our influential readers broadly, or utilize our targeting capabilities to hone in on the audience most appropriate for your message.</p> </div> </div> </section> <section class="audiences-numbers-info-section prel ov-hidden"> <div class="bg-image bg-image-numbers-section" title="Associated Press stats image"></div> <div class="background-video-wrap ov-hidden"> <video autoplay muted playsinline loop class="background-video" type="video/mp4" data-src="https://contentservices.ap.org/wp-content/themes/ap_content_services/videos/video_main.mp4"></video> <div class="video-overlay"></div> </div> <div class="content-wrap offset-mobile prel"> <div class="max-w-content-hold"> <div class="numbers-info-wrap"> <div class="numbers-col prel op-0"> <h2 class="txt-numbers-col-title-inner anim-el">Pageviews</h2> <div class="line-element anim-el"></div> <div class="numbers-info-blocks-hold"> <div class="numbers-info-blocks-wrap"> <div class="numbers-info-block titles-max-height max-height-3"> <p class="txt-numbers-col-md-inner op-0"> AP News site <svg class="svg-pc" viewbox="-238.1 392 66.3 41.6"> <path d="M-177.5,426.3l0-34.3h-54.9v34.3h-5.7l1,7.3h4.7h54.9h4.7l1-7.3H-177.5z M-182.4,426.3h-45.4v-29.9h45.4V426.3z"/> </svg> </p> <h3 class="txt-numbers-col-big-inner"> 103.8MM+</h3> <p class="txt-numbers-col-sm-inner linesWordsLines">pageviews per month</p> </div> <div class="numbers-info-block titles-max-height max-height-3"> <p class="txt-numbers-col-md-inner op-0"> AP News app <svg class="svg-phone" viewbox="-149.4 360.4 36.6 51.3"> <path d="M-149.4,360.4V386v7.3v18.3h14.6h7.3h14.6v-51.3H-149.4z M-131.1,408c-2,0-3.7-1.6-3.7-3.7s1.6-3.7,3.7-3.7s3.7,1.6,3.7,3.7S-129.1,408-131.1,408z M-117.1,397.3h-28v-32.6h28V397.3z"/> </svg> </p> <h3 class="txt-numbers-col-big-inner">60.3MM+</h3> <p class="txt-numbers-col-sm-inner linesWordsLines">screen views per month</p> </div> </div> </div> <p class="txt-numbers-gray-sm-inner op-0-8 c-w linesWordsLines"> Citation:<br/> Google Analytics, August 2023 - February 2024 averages. </p> </div> <div class="numbers-col prel op-0"> <h2 class="txt-numbers-col-title-inner anim-el">Uniques</h2> <div class="line-element anim-el"></div> <div class="numbers-info-blocks-hold"> <div class="numbers-info-blocks-wrap"> <div class="numbers-info-block max-height-3"> <p class="txt-numbers-col-md-inner op-0"> AP News site <svg class="svg-pc" viewbox="-238.1 392 66.3 41.6"> <path d="M-177.5,426.3l0-34.3h-54.9v34.3h-5.7l1,7.3h4.7h54.9h4.7l1-7.3H-177.5z M-182.4,426.3h-45.4v-29.9h45.4V426.3z"/> </svg> </p> <h3 class="txt-numbers-col-big-inner">47.4MM+</h3> <p class="txt-numbers-col-sm-inner linesWordsLines">users per month</p> </div> <div class="numbers-info-block max-height-3"> <p class="txt-numbers-col-md-inner op-0"> AP News app <svg class="svg-phone" viewbox="-149.4 360.4 36.6 51.3"> <path d="M-149.4,360.4V386v7.3v18.3h14.6h7.3h14.6v-51.3H-149.4z M-131.1,408c-2,0-3.7-1.6-3.7-3.7s1.6-3.7,3.7-3.7s3.7,1.6,3.7,3.7S-129.1,408-131.1,408z M-117.1,397.3h-28v-32.6h28V397.3z"/> </svg> </p> <h3 class="txt-numbers-col-big-inner">1.2MM+</h3> <p class="txt-numbers-col-sm-inner linesWordsLines">users per month</p> </div> </div> </div> <p class="txt-numbers-gray-sm-inner op-0-8 c-w linesWordsLines"> Citation:<br/> Google Analytics, August 2023 - February 2024 averages. </p> </div> <div class="numbers-col prel op-0"> <h2 class="txt-numbers-col-title-inner anim-el">Social stats</h2> <div class="line-element anim-el"></div> <div class="numbers-info-blocks-hold"> <div class="numbers-info-blocks-wrap"> <div class="numbers-info-block max-height-3"> <p class="txt-numbers-col-md-inner op-0">Facebook followers</p> <h3 class="txt-numbers-col-big-inner">1.2MM+</h3> <p class="txt-numbers-col-sm-inner linesWordsLines"></p> </div> <div class="numbers-info-block max-height-3"> <p class="txt-numbers-col-md-inner op-0">Instagram followers</p> <h3 class="txt-numbers-col-big-inner">1.2MM+</h3> <p class="txt-numbers-col-sm-inner linesWordsLines"></p> </div> </div> <div class="numbers-info-blocks-wrap"> <div class="numbers-info-block max-height-3"> <p class="txt-numbers-col-md-inner op-0">Twitter followers</p> <h3 class="txt-numbers-col-big-inner">19.3M+</h3> <p class="txt-numbers-col-sm-inner linesWordsLines"></p> </div> <div class="numbers-info-block max-height-3"> <p class="txt-numbers-col-md-inner op-0">YouTube subscribers</p> <h3 class="txt-numbers-col-big-inner">8.3MM+</h3> <p class="txt-numbers-col-sm-inner linesWordsLines"></p> </div> </div> </div> <p class="txt-numbers-gray-sm-inner op-0-8 c-w linesWordsLines"> Citation:<br/> February 2024 </p> </div> </div> </div> </div> </section> <section class="audiences-slider-section prel ov-hidden"> <div class="content-wrap"> <div class="max-w-content-hold"> <div class="content-wrap-inner offset-mobile prel"> <div class="swiper-content-hold"> <div class="swiper-container" id="aboutStatsSlider"> <div class="swiper-wrapper">  <div data-pagination-title="Device usage" class="swiper-slide"> <h3 class="txt-section-md-inner fz-30 ap-sans-bold upper linesWordsLines">Device usage</h3> <div class="line-element anim-el"></div> <div class="slide-content"> <div class="slide-info-col op-0"> <h4 class="txt-slide-title"> AP News site <svg class="svg-pc" viewbox="-238.1 392 66.3 41.6"> <path d="M-177.5,426.3l0-34.3h-54.9v34.3h-5.7l1,7.3h4.7h54.9h4.7l1-7.3H-177.5z M-182.4,426.3h-45.4v-29.9h45.4V426.3z"/> </svg> </h4> <div class="slider-info-row"> <p class="txt-slider-info-left">Desktop</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">22.7%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">Mobile</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">75.0%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">Tablet</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">2.2%</p> </div> </div> <div class="slide-info-col op-0"> <h4 class="txt-slide-title"> AP News app <svg class="svg-phone" viewbox="-149.4 360.4 36.6 51.3"> <path d="M-149.4,360.4V386v7.3v18.3h14.6h7.3h14.6v-51.3H-149.4z M-131.1,408c-2,0-3.7-1.6-3.7-3.7s1.6-3.7,3.7-3.7s3.7,1.6,3.7,3.7S-129.1,408-131.1,408z M-117.1,397.3h-28v-32.6h28V397.3z"/> </svg> </h4> <div class="slider-info-row"> <p class="txt-slider-info-left">Mobile</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">84.6%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">Tablet</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">15.4%</p> </div> </div> </div> </div> <div data-pagination-title="Gender" class="swiper-slide"> <h3 class="txt-section-md-inner fz-30 ap-sans-bold upper linesWordsLines">Gender</h3> <div class="line-element anim-el"></div> <div class="slide-content"> <div class="slide-info-col op-0"> <h4 class="txt-slide-title"> AP News site <svg class="svg-pc" viewbox="-238.1 392 66.3 41.6"> <path d="M-177.5,426.3l0-34.3h-54.9v34.3h-5.7l1,7.3h4.7h54.9h4.7l1-7.3H-177.5z M-182.4,426.3h-45.4v-29.9h45.4V426.3z"/> </svg> </h4> <div class="slider-info-row"> <p class="txt-slider-info-left">Male</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">62.8%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">Female</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">37.2%</p> </div> </div> <div class="slide-info-col op-0"> <h4 class="txt-slide-title"> AP News app <svg class="svg-phone" viewbox="-149.4 360.4 36.6 51.3"> <path d="M-149.4,360.4V386v7.3v18.3h14.6h7.3h14.6v-51.3H-149.4z M-131.1,408c-2,0-3.7-1.6-3.7-3.7s1.6-3.7,3.7-3.7s3.7,1.6,3.7,3.7S-129.1,408-131.1,408z M-117.1,397.3h-28v-32.6h28V397.3z"/> </svg> </h4> <div class="slider-info-row"> <p class="txt-slider-info-left">Male</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">62.1%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">Female</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">37.9%</p> </div> </div> </div> </div> <div data-pagination-title="Age" class="swiper-slide"> <h3 class="txt-section-md-inner fz-30 ap-sans-bold upper linesWordsLines">Age</h3> <div class="line-element anim-el"></div> <div class="slide-content"> <div class="slide-info-col op-0"> <h4 class="txt-slide-title"> AP News site <svg class="svg-pc" viewbox="-238.1 392 66.3 41.6"> <path d="M-177.5,426.3l0-34.3h-54.9v34.3h-5.7l1,7.3h4.7h54.9h4.7l1-7.3H-177.5z M-182.4,426.3h-45.4v-29.9h45.4V426.3z"/> </svg> </h4> <div class="slider-info-row"> <p class="txt-slider-info-left">18-24</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">13.1%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">25-34</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">20.4%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">35-44</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">23.3%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">45-54</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">18.1%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">55-64</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">14.9%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">65+</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">10.2%</p> </div> </div> <div class="slide-info-col op-0"> <h4 class="txt-slide-title"> AP News app <svg class="svg-phone" viewbox="-149.4 360.4 36.6 51.3"> <path d="M-149.4,360.4V386v7.3v18.3h14.6h7.3h14.6v-51.3H-149.4z M-131.1,408c-2,0-3.7-1.6-3.7-3.7s1.6-3.7,3.7-3.7s3.7,1.6,3.7,3.7S-129.1,408-131.1,408z M-117.1,397.3h-28v-32.6h28V397.3z"/> </svg> </h4> <div class="slider-info-row"> <p class="txt-slider-info-left">18-24</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">7.9%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">25-34</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">15.1%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">35-44</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">10.9%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">45-54</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">15.1%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">55-64</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">25.9%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">65+</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">25.1%</p> </div> </div> </div> </div> <div data-pagination-title="Geography" class="swiper-slide"> <h3 class="txt-section-md-inner fz-30 ap-sans-bold upper linesWordsLines">Geography</h3> <div class="line-element anim-el"></div> <div class="slide-content"> <div class="slide-info-col op-0"> <h4 class="txt-slide-title"> AP News site <svg class="svg-pc" viewbox="-238.1 392 66.3 41.6"> <path d="M-177.5,426.3l0-34.3h-54.9v34.3h-5.7l1,7.3h4.7h54.9h4.7l1-7.3H-177.5z M-182.4,426.3h-45.4v-29.9h45.4V426.3z"/> </svg> </h4> <div class="slider-info-row"> <p class="txt-slider-info-left">United States</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">79.4%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">Canada</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">2.9%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">United Kingdom</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">2.0%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">Brazil</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">1.9%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">Australia</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">1.1%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">India</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">0.9%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">Germany</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">0.6%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">Mexico</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">0.6%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">China</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">0.5%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">Philippines</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">0.4%</p> </div> </div> <div class="slide-info-col op-0"> <h4 class="txt-slide-title"> AP News app <svg class="svg-phone" viewbox="-149.4 360.4 36.6 51.3"> <path d="M-149.4,360.4V386v7.3v18.3h14.6h7.3h14.6v-51.3H-149.4z M-131.1,408c-2,0-3.7-1.6-3.7-3.7s1.6-3.7,3.7-3.7s3.7,1.6,3.7,3.7S-129.1,408-131.1,408z M-117.1,397.3h-28v-32.6h28V397.3z"/> </svg> </h4> <div class="slider-info-row"> <p class="txt-slider-info-left">United States</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">71.7%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">Canada</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">3.0%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">United Kingdom</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">2.9%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">Mexico</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">1.3%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">Germany</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">1.1%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">Japan</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">1.1%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">France</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">1.0%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">China</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">1.0%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">Australia</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">0.9%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">Netherlands</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">0.9%</p> </div> </div> </div> </div> <div data-pagination-title="Top interests" class="swiper-slide"> <h3 class="txt-section-md-inner fz-30 ap-sans-bold upper linesWordsLines">Top interests</h3> <div class="line-element anim-el"></div> <div class="slide-content"> <div class="slide-info-col op-0"> <h4 class="txt-slide-title"> AP News site <svg class="svg-pc" viewbox="-238.1 392 66.3 41.6"> <path d="M-177.5,426.3l0-34.3h-54.9v34.3h-5.7l1,7.3h4.7h54.9h4.7l1-7.3H-177.5z M-182.4,426.3h-45.4v-29.9h45.4V426.3z"/> </svg> </h4> <div class="slider-info-row"> <p class="txt-slider-info-left">Avid news readers</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">55.6%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">Value shoppers</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">47.1%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">30 minute chefs</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">45.1%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">Movie Lovers</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">44.3%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">Avid Investors</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">42.6%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">Sports Fans</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">40.5%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">Business Professionals</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">39.0%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">Health and fitness buffs</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">37.6%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">Book lovers</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">36.1%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">Technophiles</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">35.2%</p> </div> </div> <div class="slide-info-col op-0"> <h4 class="txt-slide-title"> AP News app <svg class="svg-phone" viewbox="-149.4 360.4 36.6 51.3"> <path d="M-149.4,360.4V386v7.3v18.3h14.6h7.3h14.6v-51.3H-149.4z M-131.1,408c-2,0-3.7-1.6-3.7-3.7s1.6-3.7,3.7-3.7s3.7,1.6,3.7,3.7S-129.1,408-131.1,408z M-117.1,397.3h-28v-32.6h28V397.3z"/> </svg> </h4> <div class="slider-info-row"> <p class="txt-slider-info-left">Comics and animation fans</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">94.0%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">Cooking enthusiasts</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">89.9%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">Avid news readers</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">77.2%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">Health and fitness buffs</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">72.6%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">Technophiles</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">72.1%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">Value Shoppers</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">71.1%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">Avid Investors</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">70.7%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">Travel Buffs</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">66.7%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">Outdoor Enthusiasts</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">69.3%</p> </div> <div class="slider-info-row"> <p class="txt-slider-info-left">Art & Theater Aficionados</p> <div class="info-seperator"></div> <p class="txt-slider-info-right">63.5%</p> </div> </div> </div> </div> </div> </div> <div class="swiper-pagination op-0"></div> </div> <p class="txt-numbers-gray-sm-inner op-0-5 c-g linesWordsLines"> Citation: Google Analytics, October 2022-March 2023 averages </p> </div> </div> </div> </section> <section class="txt-svg-section type-2 prel ov-hidden"> <div class="content-wrap offset-mobile"> <div class="max-w-content-hold"> <h3 class="txt-section-md-inner fz-30 ap-sans-bold upper linesWordsLines">Targeting</h3> <div class="line-element anim-elem"></div> <p class="linesWordsLines">Take advantage of specialized targeting to ensure your advertising is seen by the portion of the AP News audience that meets your marketing needs.</p> <div class="svg-blocks-wrap"> <div class="svg-block"> <div class="svg-el-wrap op-0"> <svg class="svg-el demographic-svg" viewbox="0 0 100 100"> <path d="M42.3,60.1v4c0,4.3,3.5,7.7,7.7,7.7s7.7-3.5,7.7-7.7v-4c0-4.3-3.5-7.7-7.7-7.7S42.3,55.9,42.3,60.1z M45.3,60.1 c0-2.6,2.1-4.7,4.7-4.7s4.7,2.1,4.7,4.7v4c0,2.6-2.1,4.7-4.7,4.7s-4.7-2.1-4.7-4.7V60.1z"></path> <path d="M50.7,73.7h-1.3c-6.5,0-11.7,5.9-11.7,13.2V95c0,0.8,0.7,1.5,1.5,1.5s1.5-0.7,1.5-1.5v-8.1c0-5.6,3.9-10.2,8.7-10.2h1.3 c4.8,0,8.7,4.6,8.7,10.2V95c0,0.8,0.7,1.5,1.5,1.5s1.5-0.7,1.5-1.5v-8.1C62.4,79.6,57.1,73.7,50.7,73.7z"></path> <path d="M71.2,60.1v4c0,4.3,3.5,7.7,7.7,7.7s7.7-3.5,7.7-7.7v-4c0-4.3-3.5-7.7-7.7-7.7S71.2,55.9,71.2,60.1z M74.2,60.1 c0-2.6,2.1-4.7,4.7-4.7s4.7,2.1,4.7,4.7v4c0,2.6-2.1,4.7-4.7,4.7s-4.7-2.1-4.7-4.7V60.1z"></path> <path d="M79.6,73.7h-1.3c-6.5,0-11.7,5.9-11.7,13.2V95c0,0.8,0.7,1.5,1.5,1.5s1.5-0.7,1.5-1.5v-8.1c0-5.6,3.9-10.2,8.7-10.2h1.3 c4.8,0,8.7,4.6,8.7,10.2V95c0,0.8,0.7,1.5,1.5,1.5s1.5-0.7,1.5-1.5v-8.1C91.3,79.6,86.1,73.7,79.6,73.7z"></path> <path d="M21.1,71.8c4.3,0,7.7-3.5,7.7-7.7v-4c0-4.3-3.5-7.7-7.7-7.7s-7.7,3.5-7.7,7.7v4C13.3,68.4,16.8,71.8,21.1,71.8z M16.3,60.1 c0-2.6,2.1-4.7,4.7-4.7s4.7,2.1,4.7,4.7v4c0,2.6-2.1,4.7-4.7,4.7s-4.7-2.1-4.7-4.7V60.1z"></path> <path d="M21.7,73.7h-1.3c-6.5,0-11.7,5.9-11.7,13.2V95c0,0.8,0.7,1.5,1.5,1.5s1.5-0.7,1.5-1.5v-8.1c0-5.6,3.9-10.2,8.7-10.2h1.3 c4.8,0,8.7,4.6,8.7,10.2V95c0,0.8,0.7,1.5,1.5,1.5s1.5-0.7,1.5-1.5v-8.1C33.4,79.6,28.2,73.7,21.7,73.7z"></path> <path d="M64.5,23c4.3,0,7.7-3.5,7.7-7.7v-4c0-4.3-3.5-7.7-7.7-7.7s-7.7,3.5-7.7,7.7v4C56.7,19.5,60.2,23,64.5,23z M59.7,11.3 c0-2.6,2.1-4.7,4.7-4.7s4.7,2.1,4.7,4.7v4c0,2.6-2.1,4.7-4.7,4.7s-4.7-2.1-4.7-4.7V11.3z"></path> <path d="M73.8,38v8.1c0,0.8,0.7,1.5,1.5,1.5s1.5-0.7,1.5-1.5V38c0-7.3-5.2-13.2-11.7-13.2h-1.3c-6.5,0-11.7,5.9-11.7,13.2v8.1 c0,0.8,0.7,1.5,1.5,1.5s1.5-0.7,1.5-1.5V38c0-5.6,3.9-10.2,8.7-10.2h1.3C69.9,27.8,73.8,32.4,73.8,38z"></path> <path d="M35.5,23c4.3,0,7.7-3.5,7.7-7.7v-4c0-4.3-3.5-7.7-7.7-7.7s-7.7,3.5-7.7,7.7v4C27.8,19.5,31.3,23,35.5,23z M30.8,11.3 c0-2.6,2.1-4.7,4.7-4.7s4.7,2.1,4.7,4.7v4c0,2.6-2.1,4.7-4.7,4.7s-4.7-2.1-4.7-4.7V11.3z"></path> <path d="M44.9,38v8.1c0,0.8,0.7,1.5,1.5,1.5s1.5-0.7,1.5-1.5V38c0-7.3-5.2-13.2-11.7-13.2h-1.3c-6.5,0-11.7,5.9-11.7,13.2v8.1 c0,0.8,0.7,1.5,1.5,1.5s1.5-0.7,1.5-1.5V38c0-5.6,3.9-10.2,8.7-10.2h1.3C41,27.8,44.9,32.4,44.9,38z"></path> </svg> </div> <h3 class="txt-section-md-inner fz-24 ap-sans-bold upper max-height-2 linesWordsLines">Demographic</h3> <p class="txt-section-svg-block-sm linesWordsLines">Target people within your desired audience with attributes such as age, gender, parental status and more.</p> </div> <div class="svg-block"> <div class="svg-el-wrap op-0"> <svg class="svg-el psychographic-svg" viewbox="0 0 100 100"> <path d="M41.5,54.3v4.5c0,4.7,3.8,8.5,8.5,8.5s8.5-3.8,8.5-8.5v-4.5c0-4.7-3.8-8.5-8.5-8.5S41.5,49.6,41.5,54.3z M44.5,54.3 c0-3.1,2.5-5.5,5.5-5.5s5.5,2.5,5.5,5.5v4.5c0,3.1-2.5,5.5-5.5,5.5s-5.5-2.5-5.5-5.5V54.3z"></path> <path d="M50.8,69.8h-1.5c-7.2,0-13,6.6-13,14.7v9.2c0,0.8,0.7,1.5,1.5,1.5s1.5-0.7,1.5-1.5v-9.2c0-6.5,4.5-11.7,10-11.7h1.5 c5.5,0,10,5.3,10,11.7v9.2c0,0.8,0.7,1.5,1.5,1.5s1.5-0.7,1.5-1.5v-9.2C63.8,76.4,57.9,69.8,50.8,69.8z"></path> <path d="M74.2,54.3v4.5c0,4.7,3.8,8.5,8.5,8.5s8.5-3.8,8.5-8.5v-4.5c0-4.7-3.8-8.5-8.5-8.5S74.2,49.6,74.2,54.3z M88.3,54.3v4.5 c0,3.1-2.5,5.5-5.5,5.5s-5.5-2.5-5.5-5.5v-4.5c0-3.1,2.5-5.5,5.5-5.5S88.3,51.3,88.3,54.3z"></path> <path d="M83.5,69.8H82c-7.2,0-13,6.6-13,14.7v9.2c0,0.8,0.7,1.5,1.5,1.5s1.5-0.7,1.5-1.5v-9.2c0-6.5,4.5-11.7,10-11.7h1.5 c5.5,0,10,5.3,10,11.7v9.2c0,0.8,0.7,1.5,1.5,1.5s1.5-0.7,1.5-1.5v-9.2C96.5,76.4,90.7,69.8,83.5,69.8z"></path> <path d="M17.3,67.3c4.7,0,8.5-3.8,8.5-8.5v-4.5c0-4.7-3.8-8.5-8.5-8.5s-8.5,3.8-8.5,8.5v4.5C8.7,63.5,12.6,67.3,17.3,67.3z M11.7,54.3c0-3.1,2.5-5.5,5.5-5.5s5.5,2.5,5.5,5.5v4.5c0,3.1-2.5,5.5-5.5,5.5s-5.5-2.5-5.5-5.5V54.3z"></path> <path d="M18,69.8h-1.5c-7.2,0-13,6.6-13,14.7v9.2c0,0.8,0.7,1.5,1.5,1.5s1.5-0.7,1.5-1.5v-9.2c0-6.5,4.5-11.7,10-11.7H18 c5.5,0,10,5.3,10,11.7v9.2c0,0.8,0.7,1.5,1.5,1.5s1.5-0.7,1.5-1.5v-9.2C31.1,76.4,25.2,69.8,18,69.8z"></path> <path d="M45.1,37.5c0.8,0,1.5-0.7,1.5-1.5V6.3c0-0.8-0.7-1.5-1.5-1.5H15.4c-0.8,0-1.5,0.7-1.5,1.5V36c0,0.8,0.7,1.5,1.5,1.5H31v5.3 c0,0.6,0.4,1.1,0.9,1.4c0.2,0.1,0.4,0.1,0.6,0.1c0.4,0,0.7-0.1,1-0.4l7-6.4H45.1z M38.9,34.9L34,39.4V36c0-0.8-0.7-1.5-1.5-1.5 H16.9V7.8h26.8v26.8h-3.7C39.5,34.5,39.2,34.7,38.9,34.9z"></path> <path d="M37.7,24.1H22.8c-0.8,0-1.5,0.7-1.5,1.5s0.7,1.5,1.5,1.5h14.8c0.8,0,1.5-0.7,1.5-1.5S38.5,24.1,37.7,24.1z"></path> <path d="M37.7,15.2H22.8c-0.8,0-1.5,0.7-1.5,1.5s0.7,1.5,1.5,1.5h14.8c0.8,0,1.5-0.7,1.5-1.5S38.5,15.2,37.7,15.2z"></path> <path d="M69.5,44.2c0.5-0.2,0.9-0.8,0.9-1.4v-5.3h15.6c0.8,0,1.5-0.7,1.5-1.5V6.3c0-0.8-0.7-1.5-1.5-1.5H56.3 c-0.8,0-1.5,0.7-1.5,1.5V36c0,0.8,0.7,1.5,1.5,1.5H61l7,6.4c0.3,0.3,0.6,0.4,1,0.4C69.1,44.4,69.3,44.3,69.5,44.2z M67.4,36v3.4 l-4.9-4.5c-0.3-0.3-0.6-0.4-1-0.4h-3.7V7.8h26.8v26.8H68.9C68.1,34.5,67.4,35.2,67.4,36z"></path> <path d="M80.1,25.6c0-0.8-0.7-1.5-1.5-1.5H63.8c-0.8,0-1.5,0.7-1.5,1.5s0.7,1.5,1.5,1.5h14.8C79.4,27.1,80.1,26.4,80.1,25.6z"></path> <path d="M63.8,18.2h14.8c0.8,0,1.5-0.7,1.5-1.5s-0.7-1.5-1.5-1.5H63.8c-0.8,0-1.5,0.7-1.5,1.5S63,18.2,63.8,18.2z"></path> </svg> </div> <h3 class="txt-section-md-inner fz-24 ap-sans-bold upper max-height-2 linesWordsLines">Psychographic</h3> <p class="txt-section-svg-block-sm linesWordsLines">Target your advertising to people based on interests, lifestyles and affinities.</p> </div> <div class="svg-block"> <div class="svg-el-wrap op-0"> <svg class="svg-el behavioral-svg" viewbox="-449 451 100 100"> <path d="M-419.6,480l0.1-0.2c0.8-1.2,1.3-2.6,1.3-4.2c0-2.1-0.8-4-2.2-5.3c-1.5-1.5-3.3-2.2-5.3-2.2c-2.1,0-4,0.8-5.3,2.2 c-1.5,1.5-2.2,3.3-2.2,5.3c0,2.1,0.8,4,2.2,5.3c1.4,1.4,3.3,2.1,5.3,2.1c1.3,0,2.7-0.4,3.9-1.1l0.2-0.1l6,6c0.2,0.2,0.7,0.4,1,0.4 c0.3,0,0.8-0.2,1-0.4c0.6-0.6,0.6-1.4,0-2L-419.6,480z M-422.6,478.9c-0.9,0.9-2,1.4-3.3,1.4c-1.2,0-2.4-0.5-3.3-1.4 c-0.9-0.9-1.4-2-1.4-3.3c0-1.2,0.5-2.4,1.4-3.3s2-1.4,3.3-1.4c1.2,0,2.4,0.5,3.3,1.4c0.9,0.9,1.4,2,1.4,3.3 C-421.3,476.8-421.7,478-422.6,478.9z"/> <path d="M-401,471.9l0.2,0v9.1c0,0.8,0.7,1.5,1.5,1.5s1.4-0.7,1.4-1.5v-9l0.2,0c3.5-0.7,6.1-3.8,6.1-7.5c0-4.2-3.4-7.5-7.5-7.5 s-7.5,3.4-7.5,7.5C-406.7,468-404.3,471.1-401,471.9z M-399.1,459.9c2.5,0,4.6,2.1,4.6,4.6s-2.1,4.6-4.6,4.6 c-2.5,0-4.6-2.1-4.6-4.6S-401.6,459.9-399.1,459.9z"/> <path d="M-421,500.8h-8.5l0-0.2c-0.8-3.4-3.9-5.8-7.4-5.8c-4.2,0-7.6,3.4-7.6,7.5s3.4,7.5,7.6,7.5c3.6,0,6.6-2.5,7.5-6l0-0.2h8.4 c0.8,0,1.5-0.7,1.5-1.5S-420.2,500.8-421,500.8z M-436.9,507c-2.5,0-4.6-2.1-4.6-4.7s2.1-4.6,4.6-4.6s4.6,2.1,4.6,4.6 C-432.3,504.9-434.3,507-436.9,507z"/> <path d="M-361.1,494.8c-3.5,0-6.6,2.4-7.4,5.8l0,0.2h-8.7c-0.8,0-1.5,0.7-1.5,1.5s0.7,1.5,1.5,1.5h8.6l0,0.2c0.7,3.5,3.8,6,7.5,6 c4.2,0,7.5-3.4,7.5-7.5S-356.9,494.8-361.1,494.8z M-361.1,507c-2.5,0-4.7-2.1-4.7-4.7s2.1-4.6,4.7-4.6s4.6,2.1,4.6,4.6 C-356.5,504.9-358.5,507-361.1,507z"/> <path d="M-366.9,470.2c-1.5-1.5-3.3-2.2-5.3-2.2c-2.1,0-4,0.8-5.3,2.2c-1.5,1.5-2.2,3.3-2.2,5.3c0,1.5,0.4,2.9,1.3,4.2l0.1,0.2 l-5.9,5.9c-0.3,0.3-0.5,0.7-0.5,1c0,0.4,0.2,0.7,0.5,1c0.3,0.5,0.7,0.6,1,0.6c0.3,0,0.8-0.2,1-0.4l6-6l0.2,0.1 c1.2,0.7,2.6,1.1,3.9,1.1c2.1,0,4-0.8,5.3-2.2C-364,478-364,473.2-366.9,470.2z M-368.9,478.9c-0.8,0.9-1.9,1.4-3.3,1.4 c-1.2,0-2.4-0.5-3.3-1.4c-0.9-0.9-1.4-2-1.4-3.3c0-1.2,0.5-2.4,1.4-3.3s2-1.4,3.3-1.4c1.2,0,2.4,0.5,3.3,1.4 C-367.1,474.1-367.1,477.1-368.9,478.9z"/> <path d="M-398.5,489.2c-4.2,0-7.7,3.5-7.7,7.7v4c-0.1,4.2,3.4,7.7,7.7,7.7s7.7-3.5,7.7-7.7v-4 C-390.8,492.6-394.3,489.2-398.5,489.2z M-393.9,500.9c0,2.6-2.1,4.7-4.7,4.7c-2.6,0-4.7-2.1-4.7-4.7v-4c0-2.6,2.1-4.7,4.7-4.7 c2.6,0,4.7,2.1,4.7,4.7V500.9z"/> <path d="M-397.9,510.4h-1.3c-6.5,0-11.7,5.9-11.7,13.2v8.1c0,0.8,0.7,1.5,1.5,1.5c0.8,0,1.5-0.7,1.5-1.5v-8.1 c0-5.6,3.9-10.2,8.7-10.2h1.3c4.8,0,8.7,4.6,8.7,10.2v8.1c0,0.8,0.7,1.5,1.5,1.5c0.8,0,1.5-0.7,1.5-1.5v-8.1 C-386.2,516.3-391.4,510.4-397.9,510.4z"/> </svg> </div> <h3 class="txt-section-md-inner fz-24 ap-sans-bold upper max-height-2 linesWordsLines">Behavioral</h3> <p class="txt-section-svg-block-sm linesWordsLines">Target your advertising to people who indicate actionable attributes like product affinities and in-market audiences.</p> </div> <div class="svg-block"> <div class="svg-el-wrap op-0"> <svg class="svg-el purchase-intent-svg" viewbox="0 0 93 65.099998"> <path d="m 46.5,24.9 c 5.4,0 9.8,-4.4 9.8,-9.8 V 9.8 C 56.3,4.4 51.9,0 46.5,0 41.1,0 36.7,4.4 36.7,9.8 v 5.3 c 0,5.4 4.4,9.8 9.8,9.8 z M 39.7,9.8 C 39.7,6 42.8,3 46.5,3 c 3.7,0 6.8,3.1 6.8,6.8 v 5.3 c 0,3.8 -3.1,6.8 -6.8,6.8 -3.7,0 -6.8,-3.1 -6.8,-6.8 z"/> <path d="m 47.4,28.4 h -1.8 c -8.4,0 -15.2,7.7 -15.2,17.1 v 11 c 0,0.8 0.7,1.5 1.5,1.5 0.8,0 1.5,-0.7 1.5,-1.5 V 45.6 c 0,-7.8 5.5,-14.1 12.2,-14.1 h 1.8 c 6.7,0 12.2,6.3 12.2,14.1 v 10.9 c 0,0.8 0.7,1.5 1.5,1.5 0.8,0 1.5,-0.7 1.5,-1.5 V 45.6 c 0,-9.5 -6.8,-17.2 -15.2,-17.2 z"/> <path d="m 80.2,39.4 c 4.4,0 8,-3.6 8,-8 v -4.1 c 0,-4.4 -3.6,-8 -8,-8 -4.4,0 -8,3.6 -8,8 v 4.1 c 0,4.4 3.6,8 8,8 z m -5,-12.1 c 0,-2.8 2.2,-5 5,-5 2.8,0 5,2.2 5,5 v 4.1 c 0,2.8 -2.2,5 -5,5 -2.8,0 -5,-2.2 -5,-5 z"/> <path d="m 80.9,41.4 h -1.4 c -6.7,0 -12.1,6.1 -12.1,13.7 v 8.5 c 0,0.8 0.7,1.5 1.5,1.5 0.8,0 1.5,-0.7 1.5,-1.5 v -8.5 c 0,-5.9 4.1,-10.7 9.1,-10.7 h 1.4 c 5,0 9.1,4.8 9.1,10.7 v 8.5 c 0,0.8 0.7,1.5 1.5,1.5 0.8,0 1.5,-0.7 1.5,-1.5 V 55.1 C 93,47.6 87.6,41.4 80.9,41.4 Z"/> <path d="m 12.8,39.4 c 4.4,0 8,-3.6 8,-8 v -4.1 c 0,-4.4 -3.6,-8 -8,-8 -4.4,0 -8,3.6 -8,8 v 4.1 c 0,4.4 3.6,8 8,8 z m -5,-12.1 c 0,-2.8 2.2,-5 5,-5 2.8,0 5,2.2 5,5 v 4.1 c 0,2.8 -2.2,5 -5,5 -2.8,0 -5,-2.2 -5,-5 z"/> <path d="M 13.5,41.4 H 12.1 C 5.4,41.4 0,47.5 0,55.1 v 8.5 c 0,0.8 0.7,1.5 1.5,1.5 0.8,0 1.5,-0.7 1.5,-1.5 V 55.1 C 3,49.2 7.1,44.4 12.1,44.4 h 1.4 c 5,0 9.1,4.8 9.1,10.7 v 8.5 c 0,0.8 0.7,1.5 1.5,1.5 0.8,0 1.5,-0.7 1.5,-1.5 v -8.5 c 0,-7.5 -5.4,-13.7 -12.1,-13.7 z"/> </svg> </div> <h3 class="txt-section-md-inner fz-24 ap-sans-bold upper max-height-2 linesWordsLines">Purchase intent</h3> <p class="txt-section-svg-block-sm linesWordsLines">Target based on people who have recently made purchases relevant to your product or service. </p> </div> <div class="svg-block"> <div class="svg-el-wrap op-0"> <svg class="svg-el location-svg" viewbox="0 0 100 100"> <path d="M18.2,60c5,0,9-4.1,9-9v-4.8c0-5-4.1-9-9-9s-9,4.1-9,9V51C9.1,56,13.2,60,18.2,60z M12.1,46.2c0-3.3,2.7-6,6-6s6,2.7,6,6 V51c0,3.3-2.7,6-6,6s-6-2.7-6-6V46.2z"></path> <path d="M19,62.9h-1.6c-7.6,0-13.9,7-13.9,15.6v9.9c0,0.8,0.7,1.5,1.5,1.5s1.5-0.7,1.5-1.5v-9.9c0-7,4.9-12.6,10.9-12.6H19 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c-0.3,0.4-0.5,0.9-0.8,1.3C39.1,22.8,39,22.9,39,23c-0.3,0.6-0.6,1.2-0.9,1.8c-0.1,0.1-0.1,0.3-0.2,0.5c-0.2,0.5-0.4,1-0.7,1.5 c-0.1,0.2-0.2,0.4-0.2,0.6c-0.2,0.6-0.5,1.2-0.7,1.8c0,0.1,0,0.1-0.1,0.2c0,0.1-0.1,0.2-0.1,0.3H25.8 C30.5,22.5,37.4,17.4,45.3,14.8z M67.9,85.1C67.9,85.1,67.9,85.1,67.9,85.1c0.4-0.4,0.8-0.8,1.2-1.2c0.1-0.1,0.2-0.2,0.3-0.4 c0.3-0.3,0.6-0.7,0.9-1c0.1-0.1,0.2-0.2,0.3-0.4c0.4-0.5,0.8-0.9,1.1-1.4c0.1-0.1,0.1-0.1,0.2-0.2c0.3-0.4,0.6-0.9,0.9-1.4 c0.1-0.2,0.2-0.3,0.3-0.5c0.3-0.4,0.5-0.9,0.8-1.4c0.1-0.1,0.1-0.2,0.2-0.4c0.3-0.6,0.6-1.2,0.9-1.8c0.1-0.1,0.1-0.3,0.2-0.5 c0.2-0.5,0.5-1,0.7-1.5c0.1-0.2,0.2-0.4,0.2-0.6c0.3-0.6,0.5-1.2,0.7-1.9c0,0,0-0.1,0-0.1c0-0.1,0.1-0.2,0.1-0.2h10.2 C82.7,77.3,75.9,82.6,67.9,85.1z"></path> </svg> </div> <h3 class="txt-section-md-inner fz-24 ap-sans-bold upper max-height-2 linesWordsLines">Location-based</h3> <p class="txt-section-svg-block-sm linesWordsLines">Target people in your desired country, state, zip code and more.</p> </div> <div class="svg-block"> <div class="svg-el-wrap op-0"> <svg class="svg-el demographic-svg" viewbox="0 0 100 100"> <path d="M94.5,3.5H23.8c-0.8,0-1.5,0.7-1.5,1.5v38.6H5.5c-0.8,0-1.5,0.7-1.5,1.5v40.7c0,5.9,4.8,10.7,10.7,10.7h70.8 c5.9,0,10.7-4.8,10.7-10.7V5C96,4.2,95.4,3.5,94.5,3.5z M7,85.8V46.6h15.3v39.2c0,4.2-3.4,7.7-7.7,7.7S7,90,7,85.8z M93,85.8 c0,4.2-3.4,7.7-7.7,7.7H22c0,0,0,0,0.1-0.1c0.1-0.1,0.3-0.3,0.4-0.4c0.1-0.1,0.2-0.2,0.3-0.3c0.1-0.1,0.2-0.3,0.3-0.4 c0.1-0.1,0.2-0.2,0.3-0.4c0.1-0.2,0.2-0.3,0.3-0.5c0.1-0.1,0.2-0.3,0.2-0.4c0.1-0.2,0.2-0.3,0.3-0.5c0.1-0.1,0.1-0.3,0.2-0.4 c0.1-0.2,0.1-0.4,0.2-0.6c0.1-0.1,0.1-0.3,0.2-0.4c0.1-0.2,0.1-0.4,0.2-0.6c0-0.1,0.1-0.3,0.1-0.4c0-0.2,0.1-0.5,0.1-0.7 c0-0.1,0-0.2,0.1-0.4c0-0.4,0.1-0.7,0.1-1.1V6.5H93V85.8z"></path> <path d="M36.8,79.5c0.3,0.5,0.8,0.7,1.3,0.7s1-0.3,1.3-0.7L46,68.1c0.4-0.7,0.2-1.6-0.5-2.1c-0.7-0.4-1.6-0.2-2.1,0.5l-5.3,9.1 L36.6,73c-0.4-0.7-1.3-1-2.1-0.5c-0.7,0.4-1,1.3-0.5,2.1L36.8,79.5z"></path> <path d="M52,78.3h31c0.8,0,1.5-0.7,1.5-1.5s-0.7-1.5-1.5-1.5H52c-0.8,0-1.5,0.7-1.5,1.5S51.2,78.3,52,78.3z"></path> <path d="M52,70.7h31c0.8,0,1.5-0.7,1.5-1.5s-0.7-1.5-1.5-1.5H52c-0.8,0-1.5,0.7-1.5,1.5S51.2,70.7,52,70.7z"></path> <path d="M36.8,33.4c0.3,0.5,0.8,0.7,1.3,0.7s1-0.3,1.3-0.7L46,22.1c0.4-0.7,0.2-1.6-0.5-2.1c-0.7-0.4-1.6-0.2-2.1,0.5l-5.3,9.1 L36.6,27c-0.4-0.7-1.3-1-2.1-0.5c-0.7,0.4-1,1.3-0.5,2.1L36.8,33.4z"></path> <path d="M52,32.3h31c0.8,0,1.5-0.7,1.5-1.5s-0.7-1.5-1.5-1.5H52c-0.8,0-1.5,0.7-1.5,1.5S51.2,32.3,52,32.3z"></path> <path d="M52,24.7h31c0.8,0,1.5-0.7,1.5-1.5s-0.7-1.5-1.5-1.5H52c-0.8,0-1.5,0.7-1.5,1.5S51.2,24.7,52,24.7z"></path> <path d="M36.8,56.4c0.3,0.5,0.8,0.7,1.3,0.7s1-0.3,1.3-0.7L46,45.1c0.4-0.7,0.2-1.6-0.5-2.1c-0.7-0.4-1.6-0.2-2.1,0.5l-5.3,9.1 L36.6,50c-0.4-0.7-1.3-1-2.1-0.5c-0.7,0.4-1,1.3-0.5,2.1L36.8,56.4z"></path> <path d="M52,55.3h31c0.8,0,1.5-0.7,1.5-1.5s-0.7-1.5-1.5-1.5H52c-0.8,0-1.5,0.7-1.5,1.5S51.2,55.3,52,55.3z"></path> <path d="M52,47.7h31c0.8,0,1.5-0.7,1.5-1.5s-0.7-1.5-1.5-1.5H52c-0.8,0-1.5,0.7-1.5,1.5S51.2,47.7,52,47.7z"></path> </svg> </div> <h3 class="txt-section-md-inner fz-24 ap-sans-bold upper max-height-2 linesWordsLines">Category/tag-based</h3> <p class="txt-section-svg-block-sm linesWordsLines">Target people viewing content focused on a specific topic, such as business content on AP News or all content tagged with certain categories like “professional football” or “awards season.”</p> </div> </div> <div class="button-wrap anim-elem"> <a href="https://web.archive.org/web/20240511233250/https://contentservices.ap.org/advertising/" class="default-btn"> <span class="btn-txt">More about our advertising offerings</span> <svg class="btn-arrow-svg"> <path style="fill-opacity:1;fill-rule:nonzero;stroke:none;stroke-width:0.290049" d="M 1.1549437,-3.9802227e-4 -2.081e-8,1.1799821 v 2.933e-4 L 5.6901126,6.9997487 -2.081e-8,12.819222 1.1549437,13.999602 8,6.9994553 Z"></path> </svg> </a> </div> </div> </div> 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