CINXE.COM
CMO.com by Omniture
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//en" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xml:lang="en" lang="en"> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("http://www.omniture.com/en/resources/cmo.com","20091006031915","https://web.archive.org/","web","/_static/", "1254799155"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" /> <!-- End Wayback Rewrite JS Include --> <title>CMO.com by Omniture</title> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8"/> <meta name="description" content="Web Analytics and Online Business Optimization Platform by Omniture. Web Analytics, Online Business Optimization, Search Management, and More."/> <meta name="keywords" content="web analytics, web analysis, web statistics, online business optimization, omniture, sitecatalyst, discover, data warehouse, searchcenter"/> <meta name="category" content=""/> <meta name="verticals" content=""/> <meta name="personas" content="Analyst, Online Marketer, IT, Search Marketer, Executive"/> <meta name="tags" content="Omniture SiteCatalyst, Web Analytics, Search Marketing, Online Business Suite"/> <meta name="verify-v1" content="T5wn84R+6GRfeeLpvX8NHaowkKpDXFwYZmkEBhkD9V4="/> <link rel="alternate" type="application/rss+xml" title="Insight. Action. Uplift. The Omniture Blog." href="https://web.archive.org/web/20091006031915/http://feeds.feedburner.com/omniture/blogs/all"/> <link rel="shortcut icon" href="https://web.archive.org/web/20091006031915im_/http://assets.omniture.com/global/images/general/favicon.ico"/> <link rel="stylesheet" type="text/css" media="screen" href="https://web.archive.org/web/20091006031915cs_/http://style.omniture.com/stylesheet.css?lang=en§ion=resources&ignore_skin=0"/> </head> <body id="resources" class=" en resources cmocom "> <!-- aggregrated js --> <script language="javascript" type="text/javascript" src="https://web.archive.org/web/20091006031915js_/http://scripts.omniture.com/javascript.js"></script> <!-- Test&Target Presets --> <script language="javascript" type="text/javascript" src="https://web.archive.org/web/20091006031915js_/http://scripts.omniture.com/global/scripts/targeting/dyn_prop.php"></script> <!-- MAIN CONTENT --> <!-- WRAPPER START --> <div id="wrapper"> <div id="header"> <a id="logo" href="/web/20091006031915/http://www.omniture.com/en/" alt="Omniture - A leader in Online Business Optimization"></a> <ul id="nav_L1"> <li id="nav_L1_0"> <a class="main" href="/web/20091006031915/http://www.omniture.com/en/products/online_business_optimization" title="Products">Products</a> <ul> <li><a href="/web/20091006031915/http://www.omniture.com/en/products/online_business_optimization" title="Online Business Optimization">Online Business Optimization</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/products/online_marketing_suite" title="Online Marketing Suite">Online Marketing Suite</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/products/visitor_acquisition" title="Visitor Acquisition" class="daddy">Visitor Acquisition</a> <ul> <li><a href="/web/20091006031915/http://www.omniture.com/en/products/visitor_acquisition/searchcenter" title="SearchCenter">SearchCenter</a></li> </ul></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/products/conversion" title="Conversion" class="daddy">Conversion</a> <ul> <li><a href="/web/20091006031915/http://www.omniture.com/en/products/conversion/merchandising" title="Merchandising">Merchandising</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/products/conversion/publish" title="Publish">Publish</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/products/conversion/recommendations" title="Recommendations">Recommendations</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/products/conversion/survey" title="Survey">Survey</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/products/conversion/sitesearch" title="SiteSearch">SiteSearch</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/products/conversion/testandtarget" title="Test&Target">Test&Target;</a></li> </ul></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/products/online_analytics" title="Online Analytics" class="daddy">Online Analytics</a> <ul> <li><a href="/web/20091006031915/http://www.omniture.com/en/products/online_analytics/sitecatalyst" title="SiteCatalyst">SiteCatalyst</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/products/online_analytics/discover" title="Discover">Discover</a></li> </ul></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/products/multichannel_analytics" title="Multi-Channel Analytics" class="daddy">Multi-Channel Analytics</a> <ul> <li><a href="/web/20091006031915/http://www.omniture.com/en/products/multichannel_analytics/insight" title="Insight">Insight</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/products/multichannel_analytics/insight_retail" title="Insight for Retail">Insight for Retail</a></li> </ul></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/products/open_business_analytics_platform" title="Open Business Analytics Platform" class="daddy">Open Business Analytics Platform</a> <ul> <li><a href="/web/20091006031915/http://www.omniture.com/en/products/marketing_integration/genesis" title="Genesis">Genesis</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/products/marketing_integration/genesis/applications" title="Genesis Applications">Genesis Applications</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/products/marketing_integration/closed_loop_marketing" title="Closed Loop Marketing">Closed Loop Marketing</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/products/open_business_analytics_platform/datawarehouse" title="Omniture DataWarehouse">Omniture DataWarehouse</a></li> </ul></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/products/tours" title="Product Tours">Product Tours</a></li> </ul> </li> <li id="nav_L1_1"> <a class="main" href="/web/20091006031915/http://www.omniture.com/en/services" title="Services">Services</a> <ul> <li><a href="/web/20091006031915/http://www.omniture.com/en/services/consulting" title="Omniture Consulting">Omniture Consulting</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/services/es" title="Engineering Services Group">Engineering Services Group</a></li> </ul> </li> <li id="nav_L1_2"> <a class="main" href="/web/20091006031915/http://www.omniture.com/en/resources" title="Resources">Resources</a> <ul> <li><a href="/web/20091006031915/http://www.omniture.com/en/resources/guides" title="Guides">Guides</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/resources/webinars" title="Webinars">Webinars</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/resources/case_studies" title="Success Stories">Success Stories</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/resources/testimonials" title="Testimonials">Testimonials</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/resources/usergroups" title="User Groups">User Groups</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/resources/articles" title="Articles">Articles</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/resources/developer" title="Developer Connection">Developer Connection</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/resources/events" title="Events">Events</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/resources/blogs" title="Blogs">Blogs</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/resources/cmo.com" title="CMO.com">CMO.com</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/resources/customers.omniture.com" title="Customers.Omniture.com">Customers.Omniture.com</a></li> </ul> </li> <li id="nav_L1_3"> <a class="main" href="/web/20091006031915/http://www.omniture.com/en/education" title="Education">Education</a> <ul> <li><a href="/web/20091006031915/http://www.omniture.com/en/education/online" title="Web-based Training">Web-based Training</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/education/onsite" title="Onsite Training" class="daddy">Onsite Training</a> <ul> <li><a href="/web/20091006031915/http://www.omniture.com/en/education/register/custom" title="Register">Register</a></li> </ul></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/education/courses" title="Course Information" class="daddy">Course Information</a> <ul> <li><a href="/web/20091006031915/http://www.omniture.com/en/education/courses/ocss" title="Supporting Omniture">Supporting Omniture</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/education/courses/sbu" title="SiteCatalyst User">SiteCatalyst User</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/education/courses/sau" title="SiteCatalyst Advanced Features & Tools">SiteCatalyst Advanced Features & Tools</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/education/courses/asi" title="Implementation">Implementation</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/education/courses/searchcenter" title="SearchCenter User">SearchCenter User</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/education/courses/discover" title="Discover User Training">Discover User Training</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/education/courses/dop_admin" title="Insight Admin">Insight Admin</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/education/courses/dop_analyst" title="Insight Analyst">Insight Analyst</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/education/courses/dop_architect" title="Insight Architect">Insight Architect</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/education/courses/testandtarget" title="Test&Target Training">Test&Target; Training</a></li> </ul></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/education/certification" title="Certification Program" class="daddy">Certification Program</a> <ul> <li><a href="/web/20091006031915/http://www.omniture.com/en/education/certification/news" title="News and Information">News and Information</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/education/certification/policies" title="Policies and Support">Policies and Support</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/education/certification/faq" title="FAQ">FAQ</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/education/certification/datasheet" title="Datasheet">Datasheet</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/education/certification/ocsd" title="Program: Implementation">Program: Implementation</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/education/certification/ocsp" title="Program: Sales">Program: Sales</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/education/certification/ocss" title="Program: Support">Program: Support</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/education/certification/ocps" title="Program: SiteCatalyst">Program: SiteCatalyst</a></li> </ul></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/education/regional" title="Regional Training">Regional Training</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/education/academic_initiative" title="Academic Initiative">Academic Initiative</a></li> </ul> </li> <li id="nav_L1_4"> <a class="main" href="/web/20091006031915/http://www.omniture.com/en/partners" title="Partners">Partners</a> <ul> <li><a href="/web/20091006031915/http://www.omniture.com/en/partners/showcase" title="Partner Showcase">Partner Showcase</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/partners/portal" title="Partner Portal">Partner Portal</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/partners/apply" title="Become a Partner">Become a Partner</a></li> </ul> </li> <li id="nav_L1_5"> <a class="main" href="/web/20091006031915/http://www.omniture.com/en/company" title="Company">Company</a> <ul> <li><a href="/web/20091006031915/http://www.omniture.com/en/company/management" title="Management Team">Management Team</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/company/directors" title="Board of Directors">Board of Directors</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/investors" title="Investor Relations">Investor Relations</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/company/press_room" title="Press Room" class="daddy">Press Room</a> <ul> <li><a href="/web/20091006031915/http://www.omniture.com/en/company/press_room/press_releases" title="Press Releases">Press Releases</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/company/press_room/news" title="News">News</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/company/press_room/awards" title="Awards">Awards</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/company/press_room/press_kit" title="Press Kit">Press Kit</a></li> </ul></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/company/customers" title="Customer Showcase">Customer Showcase</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/company/analyst_insight" title="Analyst Insight">Analyst Insight</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/company/acquisitions" title="Acquisitions" class="daddy">Acquisitions</a> <ul> <li><a href="/web/20091006031915/http://www.omniture.com/en/company/acquisitions/offermatica" title="Offermatica">Offermatica</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/company/acquisitions/instadia" title="Instadia" class="daddy">Instadia</a> <ul> <li><a href="/web/20091006031915/http://www.omniture.com/en/company/acquisitions/instadia/faq" title="Migration FAQ">Migration FAQ</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/company/acquisitions/instadia/press" title="Announcement">Announcement</a></li> </ul></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/company/acquisitions/touchclarity" title="TouchClarity" class="daddy">TouchClarity</a> <ul> <li><a href="/web/20091006031915/http://www.omniture.com/en/company/acquisitions/touchclarity/press" title="Announcement">Announcement</a></li> </ul></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/company/acquisitions/visualsciences" title="Visual Sciences" class="daddy">Visual Sciences</a> <ul> <li><a href="/web/20091006031915/http://www.omniture.com/en/company/acquisitions/visualsciences/productdirection" title="Product Direction">Product Direction</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/company/acquisitions/visualsciences/faq" title="FAQ">FAQ</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/company/acquisitions/visualsciences/migration" title="HBX Migration Customers">HBX Migration Customers</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/company/acquisitions/visualsciences/support" title="Support">Support</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/company/acquisitions/visualsciences/privacy" title="Privacy Center" class="daddy">Privacy Center</a> <ul> <li><a href="/web/20091006031915/http://www.omniture.com/en/company/acquisitions/visualsciences/privacy/policy" title="Privacy Statement">Privacy Statement</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/company/acquisitions/visualsciences/privacy/terms" title="Terms of Use">Terms of Use</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/company/acquisitions/visualsciences/privacy/resources" title="Additional Resources">Additional Resources</a></li> </ul></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/company/acquisitions/visualsciences/announcement" title="Announcement">Announcement</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/company/acquisitions/visualsciences/login" title="Login">Login</a></li> </ul></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/company/acquisitions/mercado" title="Mercado">Mercado</a></li> </ul></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/privacy" title="Privacy Center" class="daddy">Privacy Center</a> <ul> <li><a href="/web/20091006031915/http://www.omniture.com/en/privacy/policy" title="Privacy Policy">Privacy Policy</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/privacy/product" title="Products and Services Privacy Statement">Products and Services Privacy Statement</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/privacy/2o7" title="2o7.net Explained">2o7.net Explained</a></li> </ul></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/careers" title="Careers" class="daddy">Careers</a> <ul> <li><a href="/web/20091006031915/http://www.omniture.com/en/careers/open_positions" title="Open Positions">Open Positions</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/careers/benefits" title="Benefits">Benefits</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/careers/culture" title="Culture">Culture</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/careers/living" title="Living in Utah">Living in Utah</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/careers/recruiting" title="Recruiting">Recruiting</a></li> </ul></li> </ul> </li> <li id="nav_L1_6"> <a class="main" href="/web/20091006031915/http://www.omniture.com/en/contact" title="Contact">Contact</a> <ul> <li><a href="/web/20091006031915/http://www.omniture.com/en/contact/support" title="Client Care">Client Care</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/contact/sales" title="Sales">Sales</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/contact/publicrelations" title="Public Relations">Public Relations</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/contact/feedback" title="Feedback">Feedback</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/contact/offices" title="Office Locations">Office Locations</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/contact/email" title="General Inquiry">General Inquiry</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/en/contact/company" title="Company Information">Company Information</a></li> </ul> </li> </ul> <div id="izone_652"><div id="sitesearch" style=""> <form name="searchform" action="https://web.archive.org/web/20091006031915/http://search.omniture.com/" method="get"> <input type="image" class="button" src="https://web.archive.org/web/20091006031915im_/http://www.omniture.com/assets/global/images/buttons/btn_search_arrow.gif" name=""/> <input type="text" class="text" name="q" id="q" value="" autocomplete="off" tabindex="1"/> <div id="autocomplete"></div> <input type="hidden" value="en" name="lang"> </form> </div></div> </div> <div id="login"> <div id="izone_289"><a id="logininto" href="https://web.archive.org/web/20091006031915/http://my.omniture.com/" title="Click here to login to Omniture applications">Click here to login to Omniture applications</a> <!-- <a id="logininto" onclick="javascript: Effect.Combo('loginmenu', {duration: 0.2}); Effect.CloseIfOpen('internationalmenu', {duration: 0.1})" title="Click here to login to Omniture applications">Click here to login to Omniture applications</a> <div id="loginmenu" style="display: none"> <ul> <li><a href="http://my.omniture.com">Omniture SiteCatalyst</a></li> <li><a href="http://my.omniture.com">Omniture Discover</a></li> <li><a href="http://my.omniture.com">Omniture SearchCenter</a></li> <li><a href="http://my.omniture.com">Omniture Targeting</a></li> <li><a href="http://admin.offermatica.com">Omniture Testing</a></li> <li><a href="http://omniture.com/en/company/acquisitions/visualsciences/login">Omniture SiteCatalyst HBX</a></li> <li><a href="http://omniture.com/en/company/acquisitions/visualsciences/login">Omniture SiteSearch</a></li> <li><a href="http://omniture.com/en/company/acquisitions/visualsciences/login">Omniture Publish</a></li> </ul> <a href="http://my.omniture.com" id="loginmenu_sitecatalyst" class="loginmenu_item"></a> <a href="http://my.omniture.com" id="loginmenu_searchcenter" class="loginmenu_item"></a> <a href="http://my.omniture.com" id="loginmenu_discover" class="loginmenu_item"></a> <a href="http://my.omniture.com" id="loginmenu_testtarget" class="loginmenu_item"></a> </div> --> <a id="international" onclick="javascript: Effect.Combo('internationalmenu', {duration: 0.2}); Effect.CloseIfOpen('loginmenu', {duration: 0.1})" title="Click here to select your language preference">Click here to select your language preference</a> <div id="internationalmenu" style="display: none" "> <ul> <li class=" selected"><a href="/web/20091006031915/http://www.omniture.com/en">English</a></li> <li class=""><a href="/web/20091006031915/http://www.omniture.com/de">Deutsch</a></li> <li class=""><a href="/web/20091006031915/http://www.omniture.com/es">Español</a></li> <li class=""><a href="/web/20091006031915/http://www.omniture.com/fr">Français</a></li> <li class=""><a href="/web/20091006031915/http://www.omniture.com/zh">简体中文</a></li> <li class=""><a href="/web/20091006031915/http://www.omniture.com/zh_tw">繁體中文</a></li> <li class=""><a href="/web/20091006031915/http://www.omniture.com/jp">日本語</a></li> <li class=""><a href="/web/20091006031915/http://www.omniture.com/ko">한국어</a></li> </ul> </div> <a id="slogan" href="/web/20091006031915/http://www.omniture.com/en/products" title="Click here to learn more about Online Business Optimization">Click here to learn more about Online Business Optimization</a></div> </div> <div id="container"> <div id="middle"> <div id="col_right"> <div class="sidebar"> <div id="izone_720"><div id="izone_690"><div class="first"> <div class="mboxDefault"> <div class="sidebar_block requestlivedemo"> <h4>Contact Us</h4> <ul> <li><a href="/web/20091006031915/http://www.omniture.com/contact"><img style="margin: 4px 0" width="106" height="14" src="/web/20091006031915im_/http://www.omniture.com/img/sales_phone_number.gif"/></a></li> <li><a href="/web/20091006031915/http://www.omniture.com/contact/request">Schedule meeting</a></li> <li><a href="/web/20091006031915/http://www.omniture.com/contact/email">Send feedback</a></li> </ul> </div> </div> <script language="javascript" type="text/javascript"> mboxCreate('sidebar_global_phone'); </script> </div></div> <div class="second"> <a href="https://web.archive.org/web/20091006031915/http://www.cmo.com/?cmpid=OMTR1" target="_blank"><img src="https://web.archive.org/web/20091006031915im_/http://assets.omniture.com/en/images/sections/resources/001949.ad.cmo.186x76.en.gif" alt="CMO.com - Insights and Resources for the Digital CMO" width="186" height="76"></a> </div> <div class="second"> <div class="sidebar_block bestpracticeguides"> <h4>CMO Whitepapers</h4> <ul><li><a href="https://web.archive.org/web/20091006031915/http://www.omniture.com/offer/158">Forrester: Defining the Online Marketing Suite</a></li></ul> </div> <div class="sidebar_block casestudies"> <h4>CMO Surveys</h4> <ul><li><a href="https://web.archive.org/web/20091006031915/http://www.omniture.com/offer/649">CMO Club Survey Results</a></li></ul> </div> <div class="sidebar_block links"> <h4>Follow Us On Twitter</h4> <ul> <li><a href="https://web.archive.org/web/20091006031915/http://twitter.com/cmo_com" target="_blank">CMO.com</a></li> </ul> </div> </div></div> </div> <div class="copy"> <img src="https://web.archive.org/web/20091006031915im_/http://assets.omniture.com/en/images/sections/resources/001949.logo+tag.cmo.304x36.en.gif" alt="CMO.com - Insights and Resources for the Digital CMO" width="304" height="36"/> <h1>Yet Another Way Omniture Serves CMOs</h1> <h2>CMO.com was conceived by Omniture, the largest enterprise software company serving CMOs and online marketers.</h2> <p>CMO. com is one of several ways Omniture helps CMOs deliver results with digital marketing. In fact, Omniture enables CMOs at more than 5,000 companies worldwide to achieve their digital marketing objectives.</p> <p>Using the Omniture Online Marketing Suite, our client CMOs improve customer acquisition, conversion, and retention programs through more personalized, relevant customer experiences that maximize return on marketing spend.</p> <p class="centered"><img src="https://web.archive.org/web/20091006031915im_/http://assets.omniture.com/en/images/sections/resources/001949.diagram.cmo.440x230.en.png" width="440" height="230" alt="Online Marketing Suite = CMO Dashboard + Aquistion | Conversion | Retention + Customer Analytics"/></p> <p>Our Online Marketing Suite, combined with our Consulting Services and unrivaled network of over 700 agency and technology partners provides us with the expertise and tools to deliver digital marketing solutions to CMOs.</p> <p>Learn how to use digital marketing more effectively by reviewing the complimentary CMO reports below.</p> <ol class="resource-list"> <li><strong><a href="https://web.archive.org/web/20091006031915/http://www.omniture.com/offer/649"><img class="icon" src="https://web.archive.org/web/20091006031915im_/http://assets.omniture.com/en/images/sections/resources/001949.icon.survey.45x58.en.gif" alt="" width="45" height="58"/></a>The CMO Club Digital Marketing Survey.</strong> Sponsored by Omniture and the CMO Club, this annual survey measures CMO perspectives on a number of digital marketing topics, including the most significant challenges and benefits CMOs find in using digital marketing. <a href="https://web.archive.org/web/20091006031915/http://www.omniture.com/offer/649">Download this complimentary report</a>.</li> <li><strong><a href="https://web.archive.org/web/20091006031915/http://www.omniture.com/offer/158"><img class="icon" src="https://web.archive.org/web/20091006031915im_/http://assets.omniture.com/en/images/sections/home/001699.persona_analystguide_forrester.gif" width="45" height="58"/></a>Forrester: Defining the Online Marketing Suite.</strong> Read Forrester’s report on why CMOs need an integrated marketing suite to obtain a single view of the customer, improve integration across technology applications, and simplify interactive marketing. <a href="https://web.archive.org/web/20091006031915/http://www.omniture.com/offer/158">Download this complimentary report</a>.</li> </ol> <p>You may also visit <a href="https://web.archive.org/web/20091006031915/http://www.cmo.com/?cmpid=OMTR1" target="_blank">CMO.com</a> or follow CMO.com on Twitter (<a href="https://web.archive.org/web/20091006031915/http://twitter.com/cmo_com" target="_blank">@CMO_com</a>).</p> </div> </div> <div id="col_left"> <!-- SIDE NAVIGATION --> <div id="leftNav"> <a class="section_name" href="/web/20091006031915/http://www.omniture.com/en/resources" title="Resources">Resources</a> <div class="top"> </div> <ul> <li><a href="/web/20091006031915/http://www.omniture.com/en/resources/guides" title="Guides">Guides</a> <li><a href="/web/20091006031915/http://www.omniture.com/en/resources/webinars" title="Webinars">Webinars</a> <li><a href="/web/20091006031915/http://www.omniture.com/en/resources/case_studies" title="Success Stories">Success Stories</a> <li><a href="/web/20091006031915/http://www.omniture.com/en/resources/testimonials" title="Testimonials">Testimonials</a> <li><a href="/web/20091006031915/http://www.omniture.com/en/resources/usergroups" title="User Groups">User Groups</a> <li><a href="/web/20091006031915/http://www.omniture.com/en/resources/articles" title="Articles">Articles</a> <li><a href="/web/20091006031915/http://www.omniture.com/en/resources/developer" title="Developer Connection">Developer Connection</a> <li><a href="/web/20091006031915/http://www.omniture.com/en/resources/events" title="Events">Events</a> <li><a href="/web/20091006031915/http://www.omniture.com/en/resources/blogs" title="Blogs">Blogs</a> <li><a href="/web/20091006031915/http://www.omniture.com/en/resources/cmo.com" title="CMO.com" class="selected">CMO.com</a> <li><a href="/web/20091006031915/http://www.omniture.com/en/resources/customers.omniture.com" title="Customers.Omniture.com">Customers.Omniture.com</a> </ul> <div class="bottom"> </div> </div> </div> <div id="bottom"></div> </div> </div> <div id="container_bottom"></div> <!-- End Main Content --> <!-- Start footer Content --> <div id="footer"> <div id="copyright"> Copyright 1996-2009. Omniture, Inc. All rights reserved.<span class="delimiter">|</span><a href="/web/20091006031915/http://www.omniture.com/privacy">Privacy Center</a> <br>Omniture® is a registered trademark of Omniture, Inc. in the United States, Japan, and the European Community.<br/> Omniture products and services are licensed under the following Netratings patents: <br/> 5,675,510, 5,796,952, 6,115,680, 6,108,637, 6,138,155, 6,643,696, and 6,763,386 </div> </div> <!-- End footer Content --> </div> <!-- WRAPPER END --> <!-- END MAIN CONTENT --> <!-- SITECATALYST CODE --> <!-- TNT FOOTER --> <div class="mboxDefault"></div> <!-- TNT FOOTER END --> <script language="javascript" type="text/javascript"> <!-- /* Copyright 1997-2009 Omniture, Inc. */ // ELQ GUID if(!s.c_r('elqCustomerGUID')) { d=new Date; d.setTime(d.getTime()+(365*24*60*60*1000)); s.c_w('elqCustomerGUID',GetElqCustomerGUID(),d); } /* PAGE SPECIFIC */ s.pageName='Cmo.com'; s.channel='Resources'; s.prop6='English'; /*TNT FOOTER CONTINUED */ if(typeof mboxCreate == 'function') { var epi_offer_name; var epi_offer_product; var epi_offer_centricity; if(s.pageName==undefined) s.pageName=window.location; mboxCreate('global_page_vars','pageinfo_name='+s.pageName,'pageinfo_section='+s.channel,'pageinfo_url='+window.location,'pageinfo_offer_name='+epi_offer_name,'pageinfo_offer_product='+epi_offer_product,'pageinfo_offer_centricity='+epi_offer_centricity); } /*TNT FOOTER END AGAIN */ mboxLoadSCPlugin(s); /************* DO NOT ALTER ANYTHING BELOW THIS LINE ! **************/ var s_code=s.t();if(s_code)document.write(s_code) //--> </script> <!-- "Network Pixel" c/o "Omniture", segment: 'Omniture Retargeting Segment' - DO NOT MODIFY THIS PIXEL IN ANY WAY --> <script src="https://web.archive.org/web/20091006031915js_/http://segment-pixel.invitemedia.com/pixel?pixelID=2710&partnerID=75&key=segment&returnType=js"></script> <!-- End of pixel tag --> <noscript> <!-- SiteCatalyst code version: H.20.3.--> <img src="https://web.archive.org/web/20091006031915im_/http://omniturecom.112.2o7.net/b/ss/omniturecom/5/H.20.3--WAP" height="5" width="5" border="0"/> <!-- End SiteCatalyst code version: H.20.3. --> <!-- "Network Pixel" c/o "Omniture", segment: 'Omniture Retargeting Segment' - DO NOT MODIFY THIS PIXEL IN ANY WAY --> <img src="https://web.archive.org/web/20091006031915im_/http://segment-pixel.invitemedia.com/pixel?pixelID=2710&partnerID=75&key=segment" width="1" height="1"/> <!-- End of pixel tag --> </noscript> <!-- POWER INC INCLUDE --> <!-- banner_track, isol, eloqua --> <script language="javascript" type="text/javascript" src="https://web.archive.org/web/20091006031915js_/http://scripts.omniture.com/javascript-footer.js"></script> <!-- END SITECATALYST CODE --> </body> </html> <!-- en/resources/cmo.com cached on 5 October 2009 at 20:19:16 PDT (579bd5a2408a588fe40d8a49936545cd) --> <!-- FILE ARCHIVED ON 03:19:15 Oct 06, 2009 AND RETRIEVED FROM THE INTERNET ARCHIVE ON 04:54:58 Nov 29, 2024. JAVASCRIPT APPENDED BY WAYBACK MACHINE, COPYRIGHT INTERNET ARCHIVE. ALL OTHER CONTENT MAY ALSO BE PROTECTED BY COPYRIGHT (17 U.S.C. SECTION 108(a)(3)). --> <!-- playback timings (ms): captures_list: 0.369 exclusion.robots: 0.021 exclusion.robots.policy: 0.013 esindex: 0.006 cdx.remote: 9.738 LoadShardBlock: 126.513 (3) PetaboxLoader3.datanode: 196.222 (4) PetaboxLoader3.resolve: 117.757 (2) load_resource: 208.092 -->