Five signs you’re ready to start exporting

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Even if you’re just considering taking that first step, here are five signs you’re ready:"/> <meta name="template" content="article-page"/> <meta content="width=device-width, initial-scale=1.0, maximum-scale=2.0" name="viewport"/> <meta name="format-detection" content="telephone=no"/> <link rel="canonical" href="https://www.edc.ca/en/blog/exporters-journey.html"/> <meta property="og:title" content="5 signs you’re ready to start exporting"/> <meta property="og:image" content="https://www.edc.ca/content/dam/edc/en/social-media-images/exporters-journey-social-card-en.jpg"/> <meta property="og:description" content="Getting started with exporting is not always easy."/> <meta name="twitter:card" content="summary_large_image"/> <meta name="twitter:site" content="@ExportDevCanada"/> <meta name="twitter:title" content="5 signs you’re ready to start exporting"/> <meta name="twitter:description" content="Getting started with exporting is not always easy."/> <meta name="twitter:image" content="https://www.edc.ca/content/dam/edc/en/social-media-images/exporters-journey-social-card-en.jpg"/> <meta name="google-site-verification" content="1ZmSBbl1yXT5WMYfLd_xH1TJ3ZVClqeQUyCfQtdlug0"/>  <meta name="msvalidate.01" content="0F2B274234B8AAB89E5464492463B6B7"/> <meta name="keywords" content="Blog,Non-premium,Build an Export Plan,Exporting 101,Planning to Start Exporting,Viktor,Emiliano Introcaso"/> <meta http-equiv="x-ua-compatible" content="IE=Edge"/> <link rel="stylesheet" href="/etc.clientlibs/edc/clientlibs/clientlib-dependencies.min.f10a97f3264f4234a84f8c278bfaae72.css" type="text/css"> <script src="/etc.clientlibs/edc/clientlibs/clientlib-dependencies.min.js"></script> <script src="/etc.clientlibs/edc/clientlibs/clientlib-base/resources/js/range-slider.js"></script> <link rel="stylesheet" href="/etc.clientlibs/core/wcm/components/search/v1/search/clientlibs/site.min.a273a9f6f4e795fa4cbcfbbd1663e90c.css" type="text/css"> <link rel="stylesheet" href="/etc.clientlibs/edc/clientlibs/clientlib-base.min.ce63f63ab0e82f4804387e041ce15fc3.css" type="text/css"> <link rel="stylesheet" href="/etc.clientlibs/edc/clientlibs/clientlib-article.min.e749822e77a2ee69ca6f4bee8430f950.css" type="text/css"> <script> (function(d) { var config = { kitId: 'imu5ayy', scriptTimeout: 3000, async: true }, h=d.documentElement,t=setTimeout(function(){h.className=h.className.replace(/\bwf-loading\b/g,"")+" wf-inactive";},config.scriptTimeout),tk=d.createElement("script"),f=false,s=d.getElementsByTagName("script")[0],a;h.className+=" wf-loading";tk.src='https://use.typekit.net/'+config.kitId+'.js';tk.async=true;tk.onload=tk.onreadystatechange=function(){a=this.readyState;if(f||a&&a!="complete"&&a!="loaded")return;f=true;clearTimeout(t);try{Typekit.load(config)}catch(e){}};s.parentNode.insertBefore(tk,s) })(document); </script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "Article", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.edc.ca/en/blog/exporters-journey.html" }, "headline": "Five signs you’re ready to start exporting ", "description": "Getting started with exporting is not always easy. 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</nav> <h1 class="title">Five signs you’re ready to start exporting </h1> </div> </div> <div class="container meta-info-section"> <div class="meta-info"> <link rel="stylesheet" href="/etc.clientlibs/edc/clientlibs/clientlib-tidvi.min.393a26a73ca6861a0f044f760793adcf.css" type="text/css"> <script src="/etc.clientlibs/edc/clientlibs/clientlib-tidvi.min.js"></script> <time class="c-tidvi" dateTime="April 13, 2023"> <span class="date c-tool-tip " data-tooltip-title="Attention" data-tooltip-description="This content is over a year old, and the information within may be out of date."> April 13, 2023 </span> </time> <a href="/en/tag/build-an-export-plan.html"> <span data-primary-tag="edc:category/build-an-export-plan" class="category data-article-category"> Build an Export Plan </span> </a> <span class="series-breadcrumb">Part 1 of 2 in series </span> </div> </div> </div> </header></div> <div class="onpagenavigation aem-GridColumn aem-GridColumn--default--12"> </div> <div class="articlebodycontainer responsivegrid aem-GridColumn--tablet--12 aem-GridColumn--offset--tablet--0 aem-GridColumn--default--none aem-GridColumn--phone--none aem-GridColumn--phone--12 aem-GridColumn--tablet--none aem-GridColumn--default--9 aem-GridColumn aem-GridColumn--offset--phone--0 aem-GridColumn--offset--default--0"> <div class="article-body aem-Grid aem-Grid--9 aem-Grid--default--9 "> <div class="articleauthors aem-GridColumn--default--9 aem-GridColumn"> <div class="authors"> <div class="author article" itemScope itemType="http://schema.org/Person"><a href="/en/bio/emiliano-introcaso.html" target="_self"> <img src="/content/dam/edc/en/people/contributor/emiliano-introcaso-04092018.jpg" alt="Emiliano Introcaso headshot, EDC" itemprop="image" width="100" height="100"/> </a> <div class="info"> <a href="/en/bio/emiliano-introcaso.html" target="_self"><span class="name" itemprop="name">Emiliano Introcaso, CITP </span></a> <span class="position">Advisor & senior product operations manager</span> <span class="company">Export Development Canada</span> <a href="https://www.linkedin.com/in/introcaso/%20" class="linkedin" target="_self" title="Linkedin - Emiliano Introcaso, CITP "><span>Emiliano Introcaso, CITP </span></a> </div> </div> </div> </div> <div class="text aem-GridColumn--default--9 aem-GridColumn"> <div class="cmp-text new-window-icons new-window-titles" i18n-title="Opens in a new tab" data-uuid="7b726449-6988-4b14-ac7c-74c52407317f" data-tap-close="Tap to close"> <p>If you’re like most successful Canadian business owners, you’re always looking for opportunities to grow your customer base, increase revenue and generate more profits. Depending on the sector and the growth stage of your company, it’s possible you may not need to look any further than your own country. But for many, looking to markets outside of Canada is often the next logical step. In-depth research from many reputable institutions shows that exporters do better. They grow faster, make more money and are more competitive.</p> <p>Still, getting started with exporting isn’t always easy. The good news: Even if you’re just considering taking that first step, you may be further along in the exporting journey than you think. Here are five signs that your company is ready to go global. </p> </div> </div> <div class="sectiontitle aem-GridColumn--default--9 aem-GridColumn"> <section class="section-title align-left"> <h2 class="title"> 1. You’re getting sales inquiries from abroad </h2> </section></div> <div class="text aem-GridColumn--default--9 aem-GridColumn"> <div class="cmp-text new-window-icons new-window-titles" i18n-title="Opens in a new tab" data-uuid="90b09c16-0e05-4d73-a50c-9023f2774389" data-tap-close="Tap to close"> <p>Before the internet, selling outside Canada was expensive, and there were many logistical barriers would-be exporters needed to overcome to be successful. Today, many of these barriers have disappeared, mostly as a result of the vast array of sophisticated tools and technology we have at our fingertips:</p> <ul> <li>Take your website, for example. While you likely weren’t thinking about global markets when you launched it, your website gives you unprecedented global reach. With the advances in web search technology, prospective buyers—no matter where they’re located in the world—can find your business, learn about your products and inquire about making purchases.</li> <li> With the growing sophistication of social channels such as Twitter, LinkedIn and Facebook, prospective buyers have many options for reaching out.</li> </ul> <p>So, as you receive an uptick in inquiries from Europe, Asia or elsewhere, it may be the first sign you’re ready to kick your exporting efforts into high gear. Start by researching the market you want to enter to ensure it’s a good fit for your company.</p> </div> </div> <div class="sectiontitle aem-GridColumn--default--9 aem-GridColumn"> <section class="section-title align-left"> <h2 class="title"> 2. You realize you’re already part of a supply chain </h2> </section></div> <div class="text aem-GridColumn--default--9 aem-GridColumn"> <div class="cmp-text new-window-icons new-window-titles" i18n-title="Opens in a new tab" data-uuid="19604497-323c-489c-92c2-d80f55061806" data-tap-close="Tap to close"> <p>Another sign you’re ready to export? You discover that one of your customers is already exporting your product to markets abroad.</p> <p>Let’s say you manufacture an electronic component that one of your customers embeds in their product. While you know you’re a part of your customer’s Canadian supply chain, you may not be aware that your product is contributing to their success in Europe, Asia and beyond. Sometimes, the realization comes suddenly, when your customer asks you for a specific piece of trade documentation required for exporting your product such as a <a href="/en/blog/certificates-of-origin.html" target="_self">certificate of origin</a>. Whatever the case, it stands to reason that if your customer is successfully selling your product abroad, then there’s no reason you can’t do the same. </p> </div> </div> <div class="sectiontitle aem-GridColumn--default--9 aem-GridColumn"> <section class="section-title align-left"> <h2 class="title"> 3. Government programs are motivating you to export </h2> </section></div> <div class="text aem-GridColumn--default--9 aem-GridColumn"> <div class="cmp-text new-window-icons new-window-titles" i18n-title="Opens in a new tab" data-uuid="e1fa92af-e075-4824-93ca-fbb5c419c521" data-tap-close="Tap to close"> <p>As you evaluate your options for growing your business within Canada, you’ll come across a range of government programs designed to help you do it. As you delve deeper, chances are you’ll also learn about the many programs specifically designed to help companies, like yours, get started in international markets. With new free trade agreements in place in <a href="https://www.edc.ca/en/ebook/doing-business-in-the-european-union.html" target="_self">Europe</a> and <a href="https://www.edc.ca/en/article/what-is-the-cptpp.html" target="_self">Asia</a>, the government is investing heavily in Canadian companies to help them with all aspects of exporting.</p> <p>The <a href="https://international.gc.ca/trade-commerce/funding-financement/canexport/about-apropos.aspx?lang=eng" target="_blank">CanExport</a> program offered by Global Affairs Canada is one such program. It provides direct financial assistance to Canadian small- and medium-sized businesses (SMEs) to help them develop new export opportunities and markets, especially in high-growth emerging markets.</p> </div> </div> <div class="sectiontitle aem-GridColumn--default--9 aem-GridColumn"> <section class="section-title align-left"> <h2 class="title"> 4. Employees and partners are suggesting you export </h2> </section></div> <div class="text aem-GridColumn--default--9 aem-GridColumn"> <div class="cmp-text new-window-icons new-window-titles" i18n-title="Opens in a new tab" data-uuid="8fd1a389-25a4-4787-8d5c-389d1e9799ec" data-tap-close="Tap to close"> <p>While government programs can be enormously beneficial to companies looking to expand their sales outside of Canada, sometimes there are people much closer to home who can also help you.</p> <p>Especially when we consider the <a href="https://www12.statcan.gc.ca/census-recensement/2016/dp-pd/hlt-fst/imm/Table.cfm?Lang=E&T=31&Geo=01&SO=4D" target="_blank">growing ethnocultural diversity</a> of the Canadian population, your employees can be a valuable source of information about market opportunities in other countries. They may have lived and worked in markets, for example, where there’s strong demand for your products. Business partners and board members with international business knowledge and experience are another key group with the potential to open your eyes to potentially lucrative opportunities abroad.</p> </div> </div> <div class="sectiontitle aem-GridColumn--default--9 aem-GridColumn"> <section class="section-title align-left"> <h2 class="title"> 5. Increasing your capacity </h2> </section></div> <div class="text aem-GridColumn--default--9 aem-GridColumn"> <div class="cmp-text new-window-icons new-window-titles" i18n-title="Opens in a new tab" data-uuid="b3f72a27-5245-4b06-9c5e-8c87a93ffbea" data-tap-close="Tap to close"> <p>Increased manufacturing or service delivery capacity may be another key sign you’re ready to branch out internationally. Manufacturing businesses are continually thinking of ways to be more efficient, like increasing production capacity and reducing costs. Sometimes, investments in new technologies and processes result in the ability to produce more products or deliver export services in less time, which has a direct impact on time-to-market and time-to-revenue. For companies in this position, exporting makes perfect sense, with potential buyers for their products or services in hundreds of markets around the world.</p> <p><i style="">In the second blog in this series, I’ll discuss the specific steps you need to follow to build your export plan.</i><br /> </p> </div> </div> </div> </div> <div class="articlerightcontainer responsivegrid aem-GridColumn--tablet--12 aem-GridColumn--offset--tablet--0 aem-GridColumn--default--none aem-GridColumn--phone--none aem-GridColumn--phone--12 aem-GridColumn--tablet--none aem-GridColumn aem-GridColumn--offset--phone--0 aem-GridColumn--default--3 aem-GridColumn--offset--default--0"> <aside class="aem-Grid aem-Grid--3 aem-Grid--default--3 "> <div class="tagcloud aem-GridColumn aem-GridColumn--default--3"> <div class="tag-cloud"> <h4 class="title">Related topics</h4> <a class="c-chips basic " aria-label="Build an Export Plan" href="/en/tag/build-an-export-plan.html" target="_blank"> <label>Build an Export Plan</label> </a> <a class="c-chips basic " aria-label="Exporting 101" href="/en/tag/exporting-101.html" target="_blank"> <label>Exporting 101</label> </a> </div></div> <div class="newslettersubscription aem-GridColumn aem-GridColumn--default--3"> <script src="https://www.recaptcha.net/recaptcha/enterprise.js?render=6LfxiNUfAAAAAJaTkifo3avKMKDsxsDahw1DLk0x" async defer></script> <section class="c-newsletter-subscription newsletter-body op-keyline" aria-labelledby="newsletter-title-2d8578bd-127a-41e3-abb5-a5f0585193a4">  <div class="newsletter-content"> <div> <form name="MIP2-201" class="newsletter-form" novalidate="" action="/bin/elq" data-event-component="Newsletter Subscription" data-event-type="form" data-event-name="tradeinsights newsletter submission" data-event-engagement="2" data-event-level="primary" data-sitekey="6LfxiNUfAAAAAJaTkifo3avKMKDsxsDahw1DLk0x"> <input type="hidden" name="resourcePath" class="form-control" value="/content/edc/en/blog/exporters-journey"/> <input type="hidden" name="resourceType" class="form-control" value="edc/components/content/article/newslettersubscription"/> <input type="hidden" name="elqFormName" class="form-control" value="MIP2-201" validation-rule="none"/> <input type="hidden" name="elqSiteId" class="form-control" value="2126871889" validation-rule="none"/> <input type="hidden" name="fullFromPage" class="form-control" value="" validation-rule="none"/> <input type="hidden" name="fromPage" class="form-control" value="" validation-rule="none"/> <input type="hidden" name="gatedURL" class="form-control" value="" validation-rule="none"/> <input type="hidden" name="refPage" class="form-control" value="" validation-rule="none"/> <input type="hidden" name="kw" class="form-control" value="" validation-rule="none"/> <input type="hidden" name="il" class="form-control" value="" validation-rule="none"/> <input type="hidden" name="lang" class="form-control" value="English" validation-rule="none"/> <input type="hidden" name="docID" class="form-control" value="TRINSIGHT" validation-rule="none"/> <input type="hidden" name="ownerID" class="form-control" validation-rule="none"/> <input type="hidden" name="inquiryID" class="form-control" value="EN-TI" validation-rule="none"/> <input type="hidden" name="formID" class="form-control" value="SubLevel1" validation-rule="none"/> <input type="hidden" name="exportJourney" class="form-control" validation-rule="none"/> <input type="hidden" name="exportPain" class="form-control" validation-rule="none"/> <input type="hidden" name="buyerJourney" class="form-control" validation-rule="none"/> <input type="hidden" name="personaID" class="form-control" validation-rule="none"/> <input type="hidden" name="elqCustomerGUID" class="form-control" value="" validation-rule="none"/> <input type="hidden" name="elqCookieWrite" class="form-control" value="0" validation-rule="none"/> <input type="hidden" name="grenabled" value="true" class="form-control"/> <input type="text" name="middleName" className="form-control" placeholder="middlename" tabIndex="-1" autoComplete="false"/> <input type="hidden" name="assetTier" class="form-control" data-no-url=""/> <input type="hidden" name="caslConsent" id="caslhidden-2d8578bd-127a-41e3-abb5-a5f0585193a4" class="form-control" data-no-url="" value="yes"/> <div class="form-content"> <h3 id="newsletter-title-2d8578bd-127a-41e3-abb5-a5f0585193a4" class="title">Receive, via email, EDC’s TradeInsights e-newsletter, trade information and other promotional messages to make smarter export decisions.</h3> <div class="content-fields"> <input id="email-2d8578bd-127a-41e3-abb5-a5f0585193a4" type="email" aria-label="Email Address" placeholder="email@example.com " name="emailAddress" aria-labelledby="newsletter-title-2d8578bd-127a-41e3-abb5-a5f0585193a4" aria-invalid="false" required/> <span class="error" aria-describedby="email-2d8578bd-127a-41e3-abb5-a5f0585193a4" data-req-message="This is a required field." data-email-message="Please enter a valid email address. 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