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class="text-sm text-shade-70 group-hover:text-black">International sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/sg/plus/solutions/b2b-ecommerce"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell wholesale & direct<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/sg/payments"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Accept online payments<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Set up forms of payment</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="text-t7 inline-block">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/sg/marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Market your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach & retain customers</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/sg/facebook-instagram"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Market across social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social media integrations</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/sg/email-marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Nurture customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/sg/segmentation"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Know your audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="text-t7 inline-block">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/sg/manage"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Manage your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Track sales, orders & analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/sg/analytics"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Measure your performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics and Reporting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/sg/orders"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Manage your stock & orders<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventory & order management</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="External source: Shopify Developers . Build with Shopify's powerful APIs"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify Developers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build with Shopify's powerful APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/sg/plus"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/sg/products"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">All Products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Explore all Shopify products & features</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/sg/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3 font-semi-medium">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="text-t7 inline-block">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/en/" aria-label="External source: Help and support . Get 24/7 support"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Help and support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Get 24/7 support</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/sg/blog/topics/guides"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">How-to guides<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Read in-depth business guides</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/sg/blog"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="text-t7 inline-block">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/sg/blog/what-is-shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">What is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">How our commerce platform works</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/sg/blog/topics/founder-stories"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Founder stories<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from successful merchants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/sg/blog/how-to-build-a-brand"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand from scratch</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/sg/blog/marketing-plan"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build a marketing plan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/sg/blog/ecommerce-seo-beginners-guide"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Ecommerce SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Improve your search ranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/sg/blog/topics/social-media-optimization"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Social media strategy<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Turn social into sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/sg/blog/how-to-scale-small-business"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business growth<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="text-t7 inline-block">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/logo-maker"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Logo maker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="External source: Stock photography ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Stock photography<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/sg/blog/business-plan-template"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business plan template<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="External source: Link in bio tool ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Link in bio tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/sg/tools/qr-code-generator"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">QR code generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/sg/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="What’s new-toggle-open" aria-controls="What’s newDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3 font-semi-medium">What’s new</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="What’s newDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" viewBox="0 0 41 42" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_213_1921)"><path d="M39.5 21C39.5 31.6315 30.8815 40.25 20.25 40.25C9.61852 40.25 1 31.6315 1 21C1 10.3685 9.61852 1.75 20.25 1.75C30.8815 1.75 39.5 10.3685 39.5 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><rect x="13" y="14" width="15" height="14" rx="2" stroke="currentColor" stroke-width="1.5"></rect><path d="M25 24L19 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M25 21L19 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M25 18L19 18" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 18L16 18" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 21L16 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 24L16 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path></g><defs><clipPath id="clip0_213_1921"><rect width="40.5" height="40.5" fill="white" transform="translate(0 0.75)"></rect></clipPath></defs></svg></span><a class="group inline-block w-full text-black hover:text-black" href="https://changelog.shopify.com" aria-label="External source: Changelog . 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mb-2 text-2xl tablet:text-3xl max-w-[680px]">Start selling with Shopify today</p><p class="richtext max-w-[680px] text-sm mb-4">Start your free trial with Shopify today—then use these resources to guide you through every step of the process.</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://accounts.shopify.com/store-create?locale=en-SG&language=en&signup_page=https%3A%2F%2Fwww.shopify.com%2Fsg%2Fblog%2Fstart-online-boutique&signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg 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tablet-xl:h-[140px] desktop:h-[180px] right-0 tablet-xl:right-[-20px] desktop:right-[20px] top-[-25px] tablet-xl:top-[-30px] desktop:top-[-40px]"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] bottom-[20px] tablet-xl:bottom-[-50px] desktop:bottom-[-70px] right-[-50px] tablet-xl:right-[-70px] desktop:right-[-100px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/sg/blog/start-online-boutique"/><meta itemProp="dateModified" content="2024-12-13T06:30:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-sans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/sg/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/sg/blog/topics/find-an-idea" class="no-underline hover:text-link-light-hover topic-link">Find an Idea</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">How To Start an Online Boutique: 10 Steps To Launch</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">Learn how to start an online boutique, including tips from successful sellers on choosing your niche, sourcing products, and building your online presence.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/sg/blog/authors/michael-keenan" class="no-underline" itemProp="url"><span itemProp="name">Michael Keenan</span></a></span></div><div class="text-body-sm text-shade-50">Published on <time>13 Dec 2024</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0070/7032/articles/Online-Boutique_393fb92b-ff28-4020-9a6a-0a8848d090e3.jpg?v=1729622950&originalWidth=1848&originalHeight=782" alt="Illustration of a boutique retail shop front that has its window display as options to click in a web browser" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0070/7032/articles/Online-Boutique_393fb92b-ff28-4020-9a6a-0a8848d090e3.jpg?v=1729622950&originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/s/files/1/0070/7032/articles/Online-Boutique_393fb92b-ff28-4020-9a6a-0a8848d090e3.jpg?v=1729622950&originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/s/files/1/0070/7032/articles/Online-Boutique_393fb92b-ff28-4020-9a6a-0a8848d090e3.jpg?v=1729622950&originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/s/files/1/0070/7032/articles/Online-Boutique_393fb92b-ff28-4020-9a6a-0a8848d090e3.jpg?v=1729622950&originalWidth=1848&originalHeight=782&width=800 800w, https://cdn.shopify.com/s/files/1/0070/7032/articles/Online-Boutique_393fb92b-ff28-4020-9a6a-0a8848d090e3.jpg?v=1729622950&originalWidth=1848&originalHeight=782&width=1000 1000w, https://cdn.shopify.com/s/files/1/0070/7032/articles/Online-Boutique_393fb92b-ff28-4020-9a6a-0a8848d090e3.jpg?v=1729622950&originalWidth=1848&originalHeight=782&width=1200 1200w, https://cdn.shopify.com/s/files/1/0070/7032/articles/Online-Boutique_393fb92b-ff28-4020-9a6a-0a8848d090e3.jpg?v=1729622950&originalWidth=1848&originalHeight=782&width=1400 1400w, https://cdn.shopify.com/s/files/1/0070/7032/articles/Online-Boutique_393fb92b-ff28-4020-9a6a-0a8848d090e3.jpg?v=1729622950&originalWidth=1848&originalHeight=782&width=1600 1600w, https://cdn.shopify.com/s/files/1/0070/7032/articles/Online-Boutique_393fb92b-ff28-4020-9a6a-0a8848d090e3.jpg?v=1729622950&originalWidth=1848&originalHeight=782&width=1800 1800w"/></div></div><div class="container grid-cols-4 sm:grid-cols-8 md:grid-cols-12 block tablet-xl:grid gap-y-0 gap-x-12"><div class="col-span-4 xs:col-span-12 md:col-span-4 lg:col-span-3 col-start-1 nav-drawer md:pb-20 pt-10 desktop:pt-16" data-component-name="blog-left-sidebar"><nav class="md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:sticky md:pb-6 pr-2"><div class="flex py-5 md:hidden border-y border-shade-20 text-[12px] mb-6 md:mb-0 leading-[20px] font-medium px-6">On this page<svg viewBox="0 0 20 20" class="w-[20px] h-[20px] ml-auto transition"><path fill-rule="evenodd" d="M5.72 8.47a.75.75 0 0 1 1.06 0l3.47 3.47 3.47-3.47a.75.75 0 1 1 1.06 1.06l-4 4a.75.75 0 0 1-1.06 0l-4-4a.75.75 0 0 1 0-1.06Z"></path></svg></div><div class="mb-4 uppercase hidden md:block">On this page</div><ul class="relative overflow-auto before:absolute before:inset-y-0 before:left-0 md:before:bg-shade-20 before:w-[1px] before:z-1 my-10 md:mt-0 md:mb-16 hidden md:block"><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#1">What is an online boutique?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#2">How to start an online boutique in 10 steps</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#3">3 things to consider before starting an online boutique</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#4">5 best-in-class online boutique examples</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#5">How to start an online boutique FAQ</a></li></ul><div class="hidden md:block bg-blog-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">Start your online business today.</p><p class="richtext font-aktivgroteskextended desktop:leading-7 color-black tracking-[-0.02em] text-2xl mb-9 font-bold">For free.</p><a href="https://accounts.shopify.com/store-create?locale=en-SG&language=en&signup_page=https%3A%2F%2Fwww.shopify.com%2Fsg%2Fblog%2Fstart-online-boutique&signup_types%5B%5D=paid_trial_experience" class="flex justify-between align-middle 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col-start-1"><div id="article-content" class="text-body-base text-shade-70 md:pt-10 desktop:pt-16 [&_h2]:text-t4 [&_h2]:mt-12 [&_h2]:mb-6 [&_h2]:text-black [&_h2]:font-medium [&_.heading--2]:text-t5 [&_.heading--2]:text-black [&_.heading--2]:font-aktivgroteskextended [&_.heading--2]:mb-6 [&_.heading--2]:font-medium [&_h3]:text-t5 [&_h3]:mt-12 [&_h3]:mb-4 [&_h3]:text-black [&_h4]:text-t6 [&_h4]:mt-12 [&_h4]:mb-4 [&_h4]:text-black [&_h5]:text-t7 [&_p]:mb-6 [&_hr]:mb-6 [&_a]:text-black [&_a]:font-medium [&_a]:underline [&_a:hover]:no-underline [&_sup_a]:no-underline [&_sup_a:hover]:underline [&_.marketing-button]:text-white [&_.marketing-button]:no-underline [&_a>img]:mt-3 [&_a>img]:mb-8 [&_a>img]:h-[revert-layer] [&_img]:my-12 [&_a>img]:inline-block [&_figure>img]:mb-0 [&_figure]:mb-12 [&_img]:inline-block [&_ul]:list-disc [&_ul]:space-y-3 [&_ul]:pl-6 [&_ul]:mb-6 [&_ul_li]:pl-4 [&_ol]:list-decimal [&_ol]:space-y-3 [&_ol]:pl-6 [&_ol]:mb-6 [&_ol_li]:pl-4 [&_ol_li::marker]:font-bold [&_iframe]:max-w-full [&_figcaption]:mb-12 [&_figcaption]:text-center [&_figcaption]:text-xs [&_figcaption]:sm:text-sm [&_figcaption]:mt-1 [&_strong]:font-medium [&_strong]:text-black [&_.heading--4]:font-aktivgroteskextended [&_.heading--4]:text-2xl [&_.heading--4]:text-black [&_.heading--4]:font-medium [&_.heading--4]:tracking-[-.02em] [&_iframe]:mt-3 [&_iframe]:mb-9 [&_.container]:m-0 [&_.container]:flex [&_.container]:gap-5 [&_.container]:flex-wrap [&_.green]:text-[green] [&_.red]:text-[red] [&_.pros]:bg-[#eafaea] [&_.pros]:rounded-[10px] [&_.pros]:p-5 [&_.pros_h3]:mt-2 [&_.cons]:bg-[#ffebe6] [&_.cons]:rounded-[10px] [&_.cons]:p-5 [&_.cons_h3]:mt-2 [&_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&_.pros]:flex-[1_0_100%] [&_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&_.cons]:flex-[1_0_100%] [&_.pros_.grid-container]:grid [&_.cons_.grid-container]:grid [&_.grid-container]:gap-[5px] [&_.grid-container]:grid-cols-[15px_auto] [&_.pros_.grid-container]:p-[5px] [&_.cons_.grid-container]:p-[5px] [&_.aspect-video_iframe]:mt-0 article-content [&_.truncated-text]:relative [&_.truncated-text]:max-h-[300px] [&_.truncated-text]:overflow-hidden [&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p>An online boutique can be a profitable business venture for entrepreneurs interested in entering the fashion industry. </p> <p>Digital innovation, technology, and changes in consumer spending have given independent <a href="/sg/blog/online-business-ideas">online businesses</a> the ability to compete against the big players. The best part? You already have the tools to <a href="/sg/blog/start-online-store">create a beautiful online store</a> and sell products at low cost. All you need is an internet connection.</p> <p>This article will walk you through how to start an online boutique, with step-by-step instructions, insights, and firsthand experiences from online boutique owners. </p><div id="text-cta" class="hidden lg:block"></div> <h2 id="1">What is an online boutique?</h2> <p>Functionally, an online boutique is an online store. The term online boutique, however, generally refers to niche or specialized online stores that cater to a specific audience. The term is often used to refer to independent clothing stores or lifestyle brands. It also suggests a business of a smaller size that sells luxury products or a hand-curated selection of products and brands within a niche.</p> <article data-component-name="blog-related-article" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="richtext !mt-0 mb-6 font-aktivgroteskextended text-t5">Related article</h2><a class="mt-2" href="https://www.shopify.com/sg/blog/206934729-how-to-start-a-clothing-line" data-component-name="link-related-block-title"><h3 class="richtext text-body-base !mt-0 !text-t7">How To Start a Clothing Business in 14 Steps (2025)</h3></a><a class="mt-2" href="https://www.shopify.com/sg/blog/206934729-how-to-start-a-clothing-line" data-component-name="link-related-block-hero"><picture data-component-name="image"><img class="!my-6" alt="How To Start a Clothing Business in 14 Steps (2025)" src="https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20start_20a_20clothing_20brand_26e960f5-9ca7-445b-99fb-ac30dd860dd5.png" loading="lazy"></picture></a><p class="richtext text-body-sm !mb-3 !mt-0 text-black">Building a clothing business takes equal amounts of strategy and creativity. Learn from a Project Runway alum how to identify customers and hone your style.</p></article> <h2 id="2">How to start an online boutique in 10 steps</h2> <ol> <li><a href="#6">Choose a niche you’re passionate about</a></li> <li><a href="#7">Identify market gaps</a></li> <li><a href="#8">Write a business plan</a></li> <li><a href="#9">Develop your products</a></li> <li><a href="#10">Work on your brand</a></li> <li><a href="#11">Price your products</a></li> <li><a href="#12">Create your online store</a></li> <li><a href="#13">Invest in social selling and sales channels</a></li> <li><a href="#14">Create a shipping strategy</a></li> <li><a href="#15">Market your online boutique</a></li> </ol> <p>The best online boutiques in the industry weren’t thrown together overnight. Even with a little trial and error, these owners had a business plan and process for getting started.</p> <h3 id="6">1. Choose a niche you’re passionate about</h3> <p>Some people don’t start an online boutique because they think they can’t come up with a great <a href="/sg/blog/low-investment-business-ideas">small business idea</a>. Turns out, that’s not the obstacle you think it is.</p> <p>Ask yourself: <a href="/sg/blog/whats-your-passion">What’s your passion</a>? You already have things you’re excited about in your everyday life, be it gardening, crafts, cycling, or skin care. By considering starting a business around something you’re passionate about, you’ll do everything possible to make your online boutique a reality. </p> <p>Julie Clark, founder of <a href="https://provinceapothecary.com/" rel="nofollow noopener noreferrer" target="_blank">Province Apothecary</a>, said it best in an <a href="/sg/blog/province-apothecary-pivot">interview with Shopify</a>. Enrolling in school for aromatherapy and treating clients in her classes solidified her decision to pursue skin care as a career. “I just fell in love with doing it all and just wanted that to be my life,” she says.</p> <figure><img class="block block--bordered" alt="About Us page on Province Apothecary's website with a woman sorting product vials on a shelf" src="https://cdn.shopify.com/s/files/1/0070/7032/files/province-apothecary.png?v=1697649847"> <figcaption>Passion for her products and business is evident in Julie’s brand story. <em>Province Apothecary</em></figcaption> </figure> <p>To find a <a href="/sg/blog/niche-markets">niche market</a> for your online boutique, ask yourself:</p> <ol> <li aria-level="1">What do you like to do in your spare time?</li> <li aria-level="1">What’s a common frustration you have that could be solved by a product?</li> <li aria-level="1">Are there any products you can sell related to your hobbies?</li> </ol> <p>By narrowing down your passions and exploring those ideas, you’re already building your business. It also helps you do market research and decide how to position your online boutique for success. Yes, your business plan still matters, but knowing what you are (and are not) passionate about is critical for long-term success.</p> <p>Pick a small but growing market and learn everything you can about it. Build expertise and share everything you learn. If you can create a body of content that connects with your audience, you’ll be well positioned to capitalize on it and grow your online boutique.</p> <p><strong>📚 Read more: </strong><a href="/sg/blog/6187532-dont-follow-your-passion-a-smarter-way-to-find-a-product-to-sell">How to Find Your Niche in 6 Steps</a></p> <h3 id="7">2. Identify market gaps</h3> <p>A successful online boutique won’t prosper on passion alone. Consider a problem in your niche market that isn’t currently being solved or a product that isn’t available. Is it a natural skin care cream that treats eczema? Or a line of handcrafted tableware from local artisans in your area? Figure out what products should exist that aren’t being offered by big and small competitors. Your business plan is going to play an important role in your future success.</p> <p>Rhiannon Taylor, founder of <a href="https://rt1home.com/" rel="nofollow noopener noreferrer" target="_blank">RT1home</a>, says that, when starting her home and gardening supplies boutique, she “quickly saw a need in the market for an indoor potting tarp. At the time, there were no high-quality products to prevent a mess when repotting plants.”</p> <figure><img class="block block--bordered" alt="Two women and a small dog stand in front of rows of plants on white shelving" src="https://cdn.shopify.com/s/files/1/0070/7032/files/RT1home1.jpg?v=1697649889" loading="lazy"> <figcaption>Rhiannon (left) and her employee, Nozomi Morita, are regularly sourcing new product ideas. <em>RT1home</em></figcaption> </figure> <p>In her research, Rhiannon discovered a greater need for more high-end gardening supplies. “When I started RT1home, you couldn’t find nice supplies anywhere in the US, online or in-store. It was all cheap mass-produced stuff from Home Depot,” she says. “I started creating accessories like tarps and coverlets because they didn’t exist. I was making stuff I wanted to use for myself because I couldn’t find it.”</p> <p>Rhiannon also saw a need for premium indoor gardening tools for urban gardeners. Most city dwellers don’t have the space for clunky gardening tools. To combat this, she began curating premium Japanese gardening tools and reselling them through her online boutique, which has proven to be a big hit with her target market. </p> <h3 id="8">3. Write a business plan</h3> <p>A <a href="/sg/blog/business-plan">business plan</a> will guide your journey when creating an online boutique from home. It also validates your idea and helps you think through things efficiently. Take the time to solidify your strategy, spot potential obstacles, understand what resources you’ll need, and clarify your business idea before launch. A business plan will also help ensure your business finances are in order as you grow.</p> <p>Ask yourself: What is the goal of my online boutique? Do I want to be a brand sold in retail outlets like Urban Outfitters? Do I want to be a high-end brand sold exclusively in my own <a href="/sg/blog/ecommerce-business-blueprint">ecommerce store</a>? </p> <p>If you want to start an online boutique, it’s critical to learn how to write a business plan.</p> <div data-guide="businessplan" data-guide-image="https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_116354_guide_v01.gif" data-component-name="blog-CTA-businessplan"></div> <h3 id="9">4. Develop your products</h3> <figure><img alt="Flatlay of sketched product blueprints with drafting tools on a green grid work surface" src="https://cdn.shopify.com/s/files/1/0070/7032/files/product-development-drawings.jpg?v=1697649978" class="block block--bordered" loading="lazy"></figure> <p>You have a lot of decisions to make when starting your online boutique. Beyond the products you want to sell, the biggest decision you’ll make is what <a href="/sg/blog/business-model">business model</a> to follow. Your business model helps determine what products you’ll offer and your future operational expenses.</p> <p>Common models for developing products are:</p> <ul> <li> <strong>Dropshipping.</strong> With this model, a third party makes products and fulfills orders. You never hold inventory with a <a href="/sg/blog/what-is-dropshipping">dropshipping</a> model.</li> <li> <strong>Manufactured products.</strong> This involves an overseas (or domestic) company that <a href="/sg/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea">manufactures</a> your product and ships to your home or warehouse.</li> <li> <strong>Reselling.</strong> This model involves buying other brands’ products through a wholesaler and <a href="/sg/blog/reseller-business">reselling</a> them in your online store. This model is also ideal for <a href="/sg/blog/211022217-sell-vintage-clothing-online">vintage clothing brands</a>.</li> <li> <strong>Handcrafted products.</strong> This method is related to creating products and fulfilling orders on your own. There are many <a href="/sg/blog/things-to-make-and-sell">things to make and sell</a> for profit.</li> <li> <strong>Print on demand</strong><strong>.</strong> This is similar to dropshipping, but with a <a href="/sg/blog/print-on-demand">print-on-demand</a> model, you design the products (like t-shirts or pillows) and the third party makes it and fulfills the order.</li> </ul> <p>Many of these models will involve an online boutique website. You can mix and match different models to meet your needs. </p> <div class="relative aspect-video mb-8"><div data-component="youtube-facade" data-src="https://www.youtube.com/embed/ZAkzpufECpA?si=P3tBXbe2oiCCYcM2" class="absolute inset-0 w-full h-full"></div></div> <p>In Rhiannon’s case, local manufacturing was non-negotiable for her. “After a decade working with big corporations who heavily manufacture overseas, I have no interest in producing products like that,” she says. </p> <p>Even as RT1home has seen record sales, it’s stayed true to its local production business model. Rhiannon continues to manufacture certain products in-house, while also working with sewists and local producers to turn mock-ups and sketches into reality. </p> <p>If your boutique will rely on manufacturers, here are some tips for finding the best fit:</p> <ol> <li aria-level="1"> <strong>Research online.</strong> Google, Yelp, and manufacturing directories are great places to find local producers. </li> <li aria-level="1"> <strong>Reach out to a few candidates at once.</strong> Email or call direct to set up an appointment. </li> <li aria-level="1"> <strong>Meet potential producers with professional mock-ups and prototypes.</strong> Communicate that you have a vision for your business. Don’t show up with rough sketches and random ideas.</li> </ol> <p>When you’re first starting out, you have to prove yourself to producers. Most don’t do one-off projects. They won’t waste their time on your business if they don’t think you’ll be a long-term client. You need to show them you have a great vision and solid product ideas.</p> <p>Sourcing suppliers and manufactures is a unique process, but it’s one of the costs of starting a business. It's not uncommon for small business owners to sometimes feel like they are hitting a brick wall, but with patience and perseverance, you’ll find the perfect partners for your online boutique.</p> <p><strong>📚 Read more: </strong></p> <ul> <li aria-level="1"><a href="/sg/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea">How to Find a Manufacturer or Wholesale Supplier for Your Product Idea</a></li> <li aria-level="1"><a href="/sg/blog/white-label-products">The Benefits of a White Label Business (And 13 Product Ideas to Get You Started)</a></li> <li aria-level="1"><a href="/sg/blog/private-label">Marketers Welcome: Start a Private Label Business With Already-Proven Products</a></li> <li aria-level="1"><a href="/sg/blog/16665772-alibaba-101-how-to-safely-source-products-from-the-worlds-biggest-supplier-directory">Alibaba Dropshipping: How to Safely Source and Manage Products from Alibaba</a></li> </ul> <h3 id="10">5. Work on your brand</h3> <p>While your business plan is critical, your branding is incredibly important. This means making a few decisions upfront: </p> <ul> <li aria-level="1">What does your brand stand for? What are your <a href="/sg/blog/brand-values">brand’s values</a>?</li> <li aria-level="1">How would you like your <a href="/sg/blog/brand-identity">brand identity</a> to show up visually? What’s your aesthetic?</li> <li aria-level="1">How will you tell your <a href="/sg/blog/brand-storytelling">brand story</a> and what’s your <a href="/sg/blog/brand-voice">brand voice</a>?</li> <li aria-level="1">You’ll also need to choose a <a href="/sg/blog/4660242-what-should-i-name-my-online-store">business name</a> and design brand assets like a logo.</li> </ul> <p>As an <a href="/sg/blog/branding-examples">example of great branding</a>, let’s look at the story behind <a href="https://www.silkandwillow.com/pages/about-us" rel="nofollow noopener noreferrer" target="_blank">Silk & Willow</a>, an online textile boutique.</p> <figure><img class="block block--bordered" src="https://cdn.shopify.com/s/files/1/0070/7032/files/silk-willow-1.png?v=1697650059" alt="About us page on Silk and Willow's website with photo of hands holding white ribbon" loading="lazy"></figure> <p>Silk & Willow’s story connects with its target audience through tone and relatability. Its business name embodies the feeling of the brand. It’s simple and memorable. Potential customers can easily find the brand online and help tell their story.</p> <p><strong>💡 Tip: </strong>Depending on your budget, you can hire an agency to find a brand name that’s fresh, relevant, and on trend. Or you can use <a href="/sg/tools/business-name-generator">Shopify’s business name generator</a> and find non-trademarked business names for no cost. </p> <h3 id="11">6. Price your products</h3> <p>Choosing a price point for your products is one of the cornerstone decisions you’ll make. It affects every aspect of your business, including deciding on a target audience, cash flow and profit margins, sales tax, and understanding what expenses you can manage. </p> <p>Figure out a <a href="/sg/blog/pricing-strategies">pricing strategy</a> that aligns with your market. Decide on a price that funds your production costs, but don’t dissuade the customers you’ll need to launch a successful online boutique. </p> <p><strong>📚 Read more: </strong><a href="/sg/blog/how-to-price-your-product">How To Price a Product in 3 Simple Steps</a></p> <h3 id="12">7. Create your online store</h3> <figure><img class="block block--bordered" alt="Homepage on Soko Glam's website with rows of skincare bottles" src="https://cdn.shopify.com/s/files/1/0070/7032/files/soko-glam.png?v=1697650128" loading="lazy"> <figcaption>Soko Glam is an online boutique example in the skin care industry. <em>Soko Glam</em></figcaption> </figure> <p>At this point, your new boutique needs a place to sell online. Shopify is a popular <a href="/sg/blog/best-ecommerce-platforms">ecommerce platform</a> for this, with over one million businesses building and launching their online stores to date. </p> <p>Starting an online store may seem like a daunting task compared to simply listing on <a href="/sg/blog/online-selling-sites">online marketplaces</a>, but it’s more profitable and rewarding when done right. You don’t pay high fees for making a sale or have to abide by any rules but your own. </p> <p>“I built my first storefront on Squarespace, but as I started to grow, the <a href="/sg/website/builder">website builder</a> couldn’t adapt with me,” Rhiannon says. “I was constantly struggling to make changes to my store and integrate with other business tools.” </p> <p>Rhiannon’s experience with Squarespace motivated her to find a new home on Shopify. “I chose a <a href="https://themes.shopify.com">Shopify Theme</a>, customized it to fit my brand, and migrated my products over in no time.”</p> <p><strong>📚 Read more:</strong></p> <ul> <li aria-level="1"><a href="/sg/blog/choose-domain-name">How To Choose the Best Domain Name (7 Tips & Tools)</a></li> <li aria-level="1"><a href="/sg/blog/start-online-store">How to Start an Online Store with Shopify: A Step-by-Step Guide</a></li> </ul> <h3 id="13">8. Invest in social selling and sales channels</h3> <p>Rhiannon recommends building your online boutique first, then listing on online marketplaces like Etsy. She also recommends <a href="/sg/blog/sell-products-social-media">incorporating social media</a> into your marketing strategy to build awareness. RT1home was a brand started on Instagram, and Shopify’s social media integrations were key to helping it sell more online.</p> <center> <blockquote class="instagram-media border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&_p]:mb-4 [&_cite]:font-aktivgroteskextended [&_cite]:text-sm [&_cite]:not-italic [&_cite]:font-medium [&_cite]:tracking-[-0.0175rem] [&_footer]:mt-4 [&_cite::before]:content-["–"] [&_cite::before]:mr-1 border-blog-highlight" data-instgrm-permalink="https://www.instagram.com/reel/CyHXjKpriSO/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);"> <div style="padding: 16px;"> <a href="https://www.instagram.com/reel/CyHXjKpriSO/?utm_source=ig_embed&utm_campaign=loading" style="background: #FFFFFF; line-height: 0; padding: 0 0; 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font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div> </div> <div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"> <div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div> </div> <div style="margin-left: 8px;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style="width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);"></div> </div> <div style="margin-left: auto;"> <div style="width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style="background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style="width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div> </div> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div> </div> </a> <p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a href="https://www.instagram.com/reel/CyHXjKpriSO/?utm_source=ig_embed&utm_campaign=loading" style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" target="_blank" rel="nofollow noopener noreferrer">A post shared by RT1home® (@rt1home)</a></p> </div> </blockquote> <script src="//www.instagram.com/embed.js" async=""></script> </center><br> <p>In addition to an online store, Rhiannon recommends new boutique owners “not put all your eggs in one basket.” While she began on Instagram, it’s important to build a presence across multiple social media platforms, like Pinterest, Facebook, and TikTok. </p> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing"> <p class="heading--4">Reach customers everywhere they are with Shopify</p> <p>Shopify comes with powerful tools that help you promote and sell products on Facebook, Instagram, TikTok, Google, and YouTube from one back office. Make sales on multiple channels and manage everything from Shopify.</p> <a href="/sg/channels?itcat=coreblog&itterm=shopify-sales-channels-cta" class="marketing-button marketing-button--small" target="_blank">Explore Shopify’s sales channels</a> </div> <h3 id="14">9. Create a shipping strategy</h3> <p>So far, you’ve put a ton of effort into creating an incredible customer experience. You’ve done the research, developed your products, and built an online store for your boutique—all to keep customers happy.</p> <p>But one thing that can ruin all your progress is a bad shipping experience. Shipping is a key part of your online boutique, from representing a major expense to how long an item takes to reach your customer. That’s why it’s so important to decide on a <a href="/sg/blog/shipping-and-fulfillment">shipping strategy</a> before you start marketing your new boutique. From the start, your business structure should account for shipping.</p> <p>“Don’t sell yourself short on shipping. People want free shipping and shipping deals, but it’s expensive,” says Rhiannon. “I’ve seen a lot of new business owners lose money this way. Make sure you factor shipping into product costs if you go that route.”</p> <p>Consider the following questions as part of your strategy:</p> <ul> <li aria-level="1"> <strong>Where will you ship? </strong>Local, national, or international?</li> <li aria-level="1"> <strong>What packaging will you use? </strong>Do you have fragile products with special packing needs? Are you interested in using sustainable solutions?</li> <li aria-level="1"> <strong>Will you offer several modes of shipping?</strong> Consider rush shipping, local delivery, and curbside pickup.</li> </ul> <p>💡 <strong>Tip: </strong>Use <a href="/shipping">Shopify Shipping</a> to curb shipping costs, get discounted rates, and speed up fulfillment.</p> <div class="relative aspect-video mb-8"><div data-component="youtube-facade" data-src="https://www.youtube.com/embed/RtygijqXsdE?si=0_gHQDHmB6mygCi4"></div></div> <h3 id="15">10. Market your online boutique</h3> <p>The ultimate goal of marketing your online boutique is <a href="/sg/blog/brand-awareness">brand awareness</a>.</p> <p>You want to be known as the best seller for a product or niche. Your reputation is the unique intersection of your personality, skills, and experience that nobody else can compete with. Brands aren’t found, they’re created. </p> <p>Once you’ve created your online store and have your business name, it's time to start marketing. From social media marketing to SEO, here are some options to consider.</p> <h4>Instagram marketing</h4> <p>This visual platform has become a go-to for online boutiques to show off products and find new customers. There are also many Instagram influencers happy to promote your brand in exchange for products. <a href="/sg/blog/instagram-marketing">Instagram marketing</a> includes both organic and paid marketing (ads and promoted posts).</p> <h4>Search engine marketing</h4> <p><a href="/sg/blog/seo-marketing">SEO marketing</a> helps people find you when they’re looking for particular products. Since they are high-intent buyers, you’ll get relevant traffic to your website that could lead to sales. You can achieve this organically or by paying for <a href="/sg/blog/google-ads-campaign">Google Ads</a>.</p> <h4>Facebook ads</h4> <p>If you want to find a specific target audience for your products, <a href="/sg/blog/facebook-ads">Facebook ads</a> can help you market to people who fit your profile. Don't have the budget to run ads consistently? Through <a href="/sg/capital-marketing-funding">Shopify Capital Marketing Funding</a>, you can boost your ad budget and create buzz on Facebook.</p> <h4>Influencer marketing</h4> <p>Partner up with YouTubers, Instagrammers, bloggers, TikTokers, and other celebrities to get your products in front of the right audience. <a href="/sg/blog/115935109-the-beginners-guide-to-influencer-marketing-on-instagram">Influencer marketing</a> can give credibility to your brand when real people promote products to audiences that match your target customer. </p> <figure><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/influencer-marketing-content_2cee926f-2598-4469-811b-1d3c75089d6e.jpg?v=1697650311" alt="A woman records a video for social media with a ring light and script" class="block block--bordered" loading="lazy"></figure> <h4>Public relations</h4> <p>Investing in <a href="/sg/blog/what-is-public-relations">public relations</a> helps get conversations about your brand started with media outlets, customers, and retailers. In the case of Province Apothecary, Julie Clark says, “Someone would see us in a magazine or newspaper and reach out to us to carry us. It helped to expand the brand quickly.”</p> <h4>Email marketing</h4> <p>Email is one of the best “owned” marketing channels, where you control the content and distribution. You can build an email list and send messages to new and existing customers to sell, educate, or build loyalty with <a href="/sg/blog/email-marketing">email marketing</a>.</p> <h4>Content marketing</h4> <p>Rhiannon has found success with <a href="/sg/blog/what-is-content-marketing">content marketing</a>, writing blog articles and sharing tutorial videos on her ecommerce website. Evergreen content like blogs and videos, however, can drive leads and sales for years to come.</p> <p>All these <a href="/sg/blog/marketing-ideas" target="_blank">marketing ideas</a> may seem overwhelming at first sight. But if you build your online boutique on Shopify, you can access more than 4,000 marketing and sales apps on the <a href="/sg/blog/free-shopify-apps">Shopify App Store</a>. Most apps are plug and play, which means you just add them to your store and they start working right away. These apps are easy to use and help extend your store’s functionality to sell more online.</p> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing"> <p class="heading--4">Market your business with Shopify's marketing automation tools</p> <p>Shopify has everything you need to capture more leads, send email campaigns, automate key marketing moments, segment your customers, and analyze your results. Plus, it’s all free for your first 10,000 emails sent per month.</p> <a href="/sg/market?itcat=coreblog&itterm=shopify-marketing-cta" class="marketing-button marketing-button--small" target="_blank">Discover Shopify's marketing automation tools</a> </div> <h2 id="3">3 things to consider before starting an online boutique</h2> <p>There’s no sugarcoating it: Starting an online boutique can sometimes be stressful and challenging. Planning and following a strategic business plan is an important part of launching a small business, as it decides how your online boutique takes shape. The best online boutique owners aren’t just creatives, they are also driven entrepreneurs. </p> <h3>1. Starting an online boutique takes sweat equity</h3> <p>You won’t make your first sale overnight. But with dedication and by focusing your energy on the right tasks, you’ll approach your business with a sense of purpose and come out on top. As you’re wearing many hats (or all of them) in the early days of the business, take time to learn what you love about being an entrepreneur. Then, when you’re ready, delegate the rest.</p> <h3>2. Challenges come with the territory</h3> <p>You’ll be faced with challenges, especially if this is your first business. It’s important to stay motivated and manage expectations about your progress. Use challenges as learning moments as you create your online boutique. They’ll only help you build a better experience for your customers.</p> <h3>3. There may be legal requirements for you to do business </h3> <p>Consider legal aspects of your industry. Look into what <a href="/sg/blog/business-license">business licenses</a> and government regulations you need to operate. While there’s no specific license for owning a boutique, you may need a city, county, or state permit for taxes, purchasing inventory, and trademarking a brand name for your business. </p> <h2 id="4">5 best-in-class online boutique examples</h2> <p>Now that you know how to start an online store, let’s look at a few of the best examples of online boutiques for inspiration for your own online business.</p> <h3>1. The Narwhal Boutique</h3> <figure><img class="block block--bordered" alt="The Narwhal Boutique's ecommerce website homepage with women modeling winter outdoor apparel" src="https://cdn.shopify.com/s/files/1/0070/7032/files/narhwal.png?v=1697650368" loading="lazy"></figure> <p><a href="https://narwhalboutique.com/" rel="nofollow noopener noreferrer" target="_blank">The Narwhal Boutique</a> is a longstanding Toronto-based clothing boutique with a retail presence and an ecommerce business. The boutique specializes in niche, unique, and luxury independent brands with ready-to-wear pieces for women.</p> <h4>Why it works</h4> <p>With the retail boutique experience being the bread and butter of the business, The Narwhal Boutique’s online store takes a supporting role. The online boutique’s simple design lets bold product photography take center stage and a homepage carousel features the store’s latest collections. </p> <h3>2. Silk and Willow</h3> <figure><img class="block block--bordered" alt="Silk and Willow's ecommerce website homepage featuring yellow ribbon and magenta flowers" src="https://cdn.shopify.com/s/files/1/0070/7032/files/silk-willow-3.png?v=1697650426" loading="lazy"></figure> <p><a href="https://www.silkandwillow.com/" rel="nofollow noopener noreferrer" target="_blank">Silk & Willow</a>’s online boutique storefront is designed for showcasing its eco-friendly aesthetic and keen eye for wedding décor textures.</p> <h4>Why it works</h4> <p>You can browse through the brand’s collection of plant-dyed silk ribbons, table linens, and handmade stationary, getting lost in each captivating detail associated with planning a wedding. The brand uses beautiful imagery and detailed <a href="/sg/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell">product descriptions</a> to connect with an audience looking for a space that “feels luxurious, and makes your celebration timeless and unforgettable.”</p> <h3>3. Barking Babies</h3> <figure><img class="block block--bordered" alt="Barking Babies ecommerce website homepage with small dogs in rain jackets" src="https://cdn.shopify.com/s/files/1/0070/7032/files/barking-babies.png?v=1697650460" loading="lazy"></figure> <p>Vancouver-based company <a href="https://www.barkingbabies.com/" rel="nofollow noopener noreferrer" target="_blank">Barking Babies</a> is a boutique, spa, kennel, pet store, and puppy-training facility all rolled into one. It offers just about every dog-related service you can think of, putting a huge emphasis on the social aspect of dog health.</p> <h4>Why it works</h4> <p>Much of the brand’s ecommerce website discusses the importance of dogs socializing with each other. It combines photos of clients’ dogs playing with each other, paired with haute products that you can’t find anywhere else. These give customers confidence that Barking Babies understands their needs.</p> <h3>4. Parks Canada Shop</h3> <figure><img class="block block--bordered" alt="Parks Canada ecommerce website homepage featuring National Parks calendars" src="https://cdn.shopify.com/s/files/1/0070/7032/files/canada-parks-store.png?v=1697650488" loading="lazy"></figure> <p>The <a href="https://parkscanadashop.ca/" rel="nofollow noopener noreferrer" target="_blank">Parks Canada Shop</a> is a merch store with a boutique feel. The official online store for Canada’s national parks sells products such as sweatshirts, mugs, and camping cutlery sets featuring Parks Canada branding and artist-designed goods. The shop caters to a niche audience of Canadian outdoor enthusiasts.</p> <h4>Why it works</h4> <p>The boutique’s extensive collection is easy to navigate, thanks to several sorting options in the upper nav bar. And, product pages contain helpful information including everything from sizing to product origin to <a href="/sg/blog/15359677-why-online-store-owners-should-embrace-online-reviews">customer reviews</a>. </p> <h3>5. Province Apothecary</h3> <figure><img class="block block--bordered" alt="Province Apothecary ecommerce website homepage featuring women applying facial skincare products" src="https://cdn.shopify.com/s/files/1/0070/7032/files/province-apothecary-2.png?v=1697650530" loading="lazy"></figure> <p><a href="https://provinceapothecary.com/" rel="nofollow noopener noreferrer" target="_blank">Province Apothecary</a> was created to solve a common frustration Julie Clark had with medical skin care products. As someone who experienced a lifelong case of eczema, she was subjected to steroid cream after steroid cream, never finding a solution. She took matters into her own hands with Province Apothecary, developing certified vegan and ethically sourced skin care products, along with a physical location and skin care clinic.</p> <p>Today, this natural remedies brand is a cult-favorite loved by Gwyenth Paltrow and <em>Vogue</em>.</p> <h4>Why it works</h4> <p>Province Apothecary’s website is full of helpful information to guide customers to make the right purchase decision. From guides to using the product to full ingredient listings, the online boutique demystifies the skin care shopping process.</p> <h2>Ready to launch a successful online boutique?</h2> <p>Now that you have the skills to launch an online business, it’s time to start building! Like every type of business, you want to focus on finding the right niche and getting your products in front of the right people. It’s normal to start an online boutique with no money as a side hustle, then grow it into a full-time <a href="/sg/blog/home-business">at-home business</a>. </p> <p>In time, you’ll learn more about what products sell, the kinks in your operations, and who your best customers are. The important part is to start your new business today and make your own online boutique a reality.</p> <p><em>Feature illustration by Cornelia Li</em></p> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">Read more</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/sg/blog/product-sourcing-apps">How To Source Products To Sell Online</a></li><li class="mt-2"><a href="/sg/blog/how-to-start-dropshipping">How to Start a Dropshipping Business- A Complete Playbook for 2024</a></li><li class="mt-2"><a href="/sg/blog/build-a-website">How to Build a Business Website for Beginners</a></li><li class="mt-2"><a href="/sg/blog/dropshipping-guide">The Ultimate Guide To Dropshipping (2024)</a></li><li class="mt-2"><a href="/sg/blog/what-is-shopify">What is Shopify and How Does it Work?</a></li><li class="mt-2"><a href="/sg/blog/dropshipping-suppliers">The 13 Best Dropshipping Suppliers in 2024</a></li><li class="mt-2"><a href="/sg/blog/how-to-make-lip-balm-turning-natural-lip-care-into-a-homemade-business">How to Make & Sell Lip Balm Online- Guide and Examples from Top Lip Care Brands</a></li><li class="mt-2"><a href="/sg/blog/make-sell-merch">How To Make and Sell Merch Your Fans Will Rave About</a></li><li class="mt-2"><a href="/sg/blog/cnc-projects-that-sell">Putting the Pieces Together- 26 CNC Projects That Sell</a></li><li class="mt-2"><a href="/sg/blog/part-time-business-ideas">9 Part-Time Business Ideas to Start In Your Spare Time</a></li></ul></div><div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0" id="faq-section"> <div itemtype="https://schema.org/FAQPage" itemscope=""> <h2 id="5">How to start an online boutique FAQ</h2> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">Is an online boutique profitable?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p><a href="/sg/blog/clothing-business">Selling clothing</a>, lifestyle goods, and other niche products is a profitable way to make money online. It is <a href="https://www.statista.com/statistics/278890/us-apparel-and-accessories-retail-e-commerce-revenue/" rel="nofollow noopener noreferrer" target="_blank">estimated</a> that the apparel and accessories online retail sector will about $159 billion in the US alone in 2025. Profitability in any industry however, relies on finding the right product for the right audience at the right time. Your business plan should include a detailed <a href="/sg/blog/business-money-management">financial plan</a> that will help you forecast profitability.</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">What are the best online boutiques?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>The best online boutiques are those that understand their target audience, provide stellar customer service, and offer a unique and personalized <a href="/sg/blog/personalized-shopping-experiences">online shopping experience</a>. A best-in-class online boutique has an ecommerce website that’s responsive and easy to navigate. It brings the best of the in-store experience online. Some examples include <a href="https://lisasaysgah.com" rel="nofollow noopener noreferrer" target="_blank">Lisa Says Gah</a>, <a href="https://houseofsunny.com" rel="nofollow noopener noreferrer" target="_blank">House of Sunny</a>, and <a href="https://sokoglam.com/" rel="nofollow noopener noreferrer" target="_blank">Soko Glam</a>.</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">How do I start an online clothing boutique?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <ol> <li aria-level="1">Choose a niche.</li> <li aria-level="1">Identify market gaps.</li> <li aria-level="1">Write a business plan.</li> <li aria-level="1">Develop your products.</li> <li aria-level="1">Choose a brand name and logo.</li> <li aria-level="1">Price your products.</li> <li aria-level="1">Create an online store.</li> <li aria-level="1">Figure out shipping.</li> <li aria-level="1">Market your online clothing boutique.</li> </ol> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">Do I need a business license to start an online boutique?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>Depending on your country or region, you may need a business license or meet other legal requirements. Depending on your business structure, you may need a seller’s permit (or seller’s license) to sell your products online. Most states in the US require a seller’s permit to legally sell online, but requirements and fees vary by state. These will be important documents for paying sales tax.</p> </div> </div> </div> </div> </div></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row justify-between flex-row-reverse"><div class="h-16 w-16 tablet-xl:mr-4 grow-0 shrink-0 bg-[#D9D9D9] rounded-full overflow-hidden flex justify-center items-center text-white text-xl font-extrabold"><div>MK</div></div><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/sg/blog/authors/michael-keenan" class="no-underline" itemProp="url"><span itemProp="name">Michael Keenan</span></a></span></div><div class="text-body-sm text-shade-50">Published on <time>13 Dec 2024</time></div></div></div><div class="xs:border-b tablet-xl:border-0 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45.1765 20.1148 43.6975 20.0248 42.7115C19.7548 38.4986 12.8248 38.7675 12.3748 31.8207C12.0148 25.9944 15.8398 20.1232 24.2998 19.5854C27.5848 19.3613 29.2498 20.2129 29.2498 20.2129Z" fill="black"></path></g><defs><clipPath id="clip0_198_267"><rect width="225" height="64" fill="white"></rect></clipPath></defs></svg></div><div class="md:block md:justify-end"><div class="flex flex-col flex-wrap gap-12 gap-x-4 md:gap-20 md:gap-x-16 sm:grid sm:max-h-fit sm:grid-cols-3 lg:grid-cols-4 max-h-[92rem] sm:max-h-[75rem]"><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="shopify"><h2 class="text-base font-bold text-white">Shopify</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/sg/about" aria-label="About" data-component-name="about">About</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" 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window display as options to click in a web browser","width":1848,"height":970},"tags":["Find an Idea","Starting Up"],"contentHtml":"\u003cp\u003eAn online boutique can be a profitable business venture for entrepreneurs interested in entering the fashion industry. \u003c/p\u003e\n\u003cp\u003eDigital innovation, technology, and changes in consumer spending have given independent \u003ca href=\"/blog/online-business-ideas\"\u003eonline businesses\u003c/a\u003e the ability to compete against the big players. The best part? You already have the tools to \u003ca href=\"/blog/start-online-store\"\u003ecreate a beautiful online store\u003c/a\u003e and sell products at low cost. All you need is an internet connection.\u003c/p\u003e\n\u003cp\u003eThis article will walk you through how to start an online boutique, with step-by-step instructions, insights, and firsthand experiences from online boutique owners. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is an online boutique?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eHow to start an online boutique in 10 steps\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003e3 things to consider before starting an online boutique\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003e5 best-in-class online boutique examples\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eHow to start an online boutique FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat is an online boutique?\u003c/h2\u003e\n\u003cp\u003eFunctionally, an online boutique is an online store. The term online boutique, however, generally refers to niche or specialized online stores that cater to a specific audience. The term is often used to refer to independent clothing stores or lifestyle brands. It also suggests a business of a smaller size that sells luxury products or a hand-curated selection of products and brands within a niche.\u003c/p\u003e\n\u003cdiv data-related-article-block=\"true\" data-related-article-link=\"206934729-how-to-start-a-clothing-line\" data-related-article-title=\"How To Start a Clothing Business in 14 Steps (2025)\" data-related-article-description=\"Building a clothing business takes equal amounts of strategy and creativity. Learn from a Project Runway alum how to identify customers and hone your style.\" data-related-article-image=\"https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20start_20a_20clothing_20brand_26e960f5-9ca7-445b-99fb-ac30dd860dd5.png\"\u003e\u003c/div\u003e\n\u003ch2 id=\"2\"\u003eHow to start an online boutique in 10 steps\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eChoose a niche you’re passionate about\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eIdentify market gaps\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eWrite a business plan\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eDevelop your products\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eWork on your brand\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003ePrice your products\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eCreate your online store\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eInvest in social selling and sales channels\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eCreate a shipping strategy\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eMarket your online boutique\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eThe best online boutiques in the industry weren’t thrown together overnight. Even with a little trial and error, these owners had a business plan and process for getting started.\u003c/p\u003e\n\u003ch3 id=\"6\"\u003e1. Choose a niche you’re passionate about\u003c/h3\u003e\n\u003cp\u003eSome people don’t start an online boutique because they think they can’t come up with a great \u003ca href=\"/blog/low-investment-business-ideas\"\u003esmall business idea\u003c/a\u003e. Turns out, that’s not the obstacle you think it is.\u003c/p\u003e\n\u003cp\u003eAsk yourself: \u003ca href=\"/blog/whats-your-passion\"\u003eWhat’s your passion\u003c/a\u003e? You already have things you’re excited about in your everyday life, be it gardening, crafts, cycling, or skin care. By considering starting a business around something you’re passionate about, you’ll do everything possible to make your online boutique a reality. \u003c/p\u003e\n\u003cp\u003eJulie Clark, founder of \u003ca href=\"https://provinceapothecary.com/\"\u003eProvince Apothecary\u003c/a\u003e, said it best in an \u003ca href=\"/blog/province-apothecary-pivot\"\u003einterview with Shopify\u003c/a\u003e. Enrolling in school for aromatherapy and treating clients in her classes solidified her decision to pursue skin care as a career. “I just fell in love with doing it all and just wanted that to be my life,” she says.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"About Us page on Province Apothecary's website with a woman sorting product vials on a shelf\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/province-apothecary.png?v=1697649847\"\u003e\n\u003cfigcaption\u003ePassion for her products and business is evident in Julie’s brand story. \u003cem\u003eProvince Apothecary\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eTo find a \u003ca href=\"/blog/niche-markets\"\u003eniche market\u003c/a\u003e for your online boutique, ask yourself:\u003c/p\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003eWhat do you like to do in your spare time?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eWhat’s a common frustration you have that could be solved by a product?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eAre there any products you can sell related to your hobbies?\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eBy narrowing down your passions and exploring those ideas, you’re already building your business. It also helps you do market research and decide how to position your online boutique for success. Yes, your business plan still matters, but knowing what you are (and are not) passionate about is critical for long-term success.\u003c/p\u003e\n\u003cp\u003ePick a small but growing market and learn everything you can about it. Build expertise and share everything you learn. If you can create a body of content that connects with your audience, you’ll be well positioned to capitalize on it and grow your online boutique.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e📚 Read more: \u003c/strong\u003e\u003ca href=\"/blog/6187532-dont-follow-your-passion-a-smarter-way-to-find-a-product-to-sell\"\u003eHow to Find Your Niche in 6 Steps\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"7\"\u003e2. Identify market gaps\u003c/h3\u003e\n\u003cp\u003eA successful online boutique won’t prosper on passion alone. Consider a problem in your niche market that isn’t currently being solved or a product that isn’t available. Is it a natural skin care cream that treats eczema? Or a line of handcrafted tableware from local artisans in your area? Figure out what products should exist that aren’t being offered by big and small competitors. Your business plan is going to play an important role in your future success.\u003c/p\u003e\n\u003cp\u003eRhiannon Taylor, founder of \u003ca href=\"https://rt1home.com/\"\u003eRT1home\u003c/a\u003e, says that, when starting her home and gardening supplies boutique, she “quickly saw a need in the market for an indoor potting tarp. At the time, there were no high-quality products to prevent a mess when repotting plants.”\u003c/p\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Two women and a small dog stand in front of rows of plants on white shelving\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/RT1home1.jpg?v=1697649889\"\u003e\n\u003cfigcaption\u003eRhiannon (left) and her employee, Nozomi Morita, are regularly sourcing new product ideas. \u003cem\u003eRT1home\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eIn her research, Rhiannon discovered a greater need for more high-end gardening supplies. “When I started RT1home, you couldn’t find nice supplies anywhere in the US, online or in-store. It was all cheap mass-produced stuff from Home Depot,” she says. “I started creating accessories like tarps and coverlets because they didn’t exist. I was making stuff I wanted to use for myself because I couldn’t find it.”\u003c/p\u003e\n\u003cp\u003eRhiannon also saw a need for premium indoor gardening tools for urban gardeners. Most city dwellers don’t have the space for clunky gardening tools. To combat this, she began curating premium Japanese gardening tools and reselling them through her online boutique, which has proven to be a big hit with her target market. \u003c/p\u003e\n\u003ch3 id=\"8\"\u003e3. Write a business plan\u003c/h3\u003e\n\u003cp\u003eA \u003ca href=\"/blog/business-plan\"\u003ebusiness plan\u003c/a\u003e will guide your journey when creating an online boutique from home. It also validates your idea and helps you think through things efficiently. Take the time to solidify your strategy, spot potential obstacles, understand what resources you’ll need, and clarify your business idea before launch. A business plan will also help ensure your business finances are in order as you grow.\u003c/p\u003e\n\u003cp\u003eAsk yourself: What is the goal of my online boutique? Do I want to be a brand sold in retail outlets like Urban Outfitters? Do I want to be a high-end brand sold exclusively in my own \u003ca href=\"/blog/ecommerce-business-blueprint\"\u003eecommerce store\u003c/a\u003e? \u003c/p\u003e\n\u003cp\u003eIf you want to start an online boutique, it’s critical to learn how to write a business plan.\u003c/p\u003e\n\u003cdiv data-guide=\"businessplan\"\u003e\u003c/div\u003e\n\u003ch3 id=\"9\"\u003e4. Develop your products\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"Flatlay of sketched product blueprints with drafting tools on a green grid work surface\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/product-development-drawings.jpg?v=1697649978\" class=\"block block--bordered\"\u003e\u003c/figure\u003e\n\u003cp\u003eYou have a lot of decisions to make when starting your online boutique. Beyond the products you want to sell, the biggest decision you’ll make is what \u003ca href=\"/blog/business-model\"\u003ebusiness model\u003c/a\u003e to follow. Your business model helps determine what products you’ll offer and your future operational expenses.\u003c/p\u003e\n\u003cp\u003eCommon models for developing products are:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDropshipping.\u003c/strong\u003e With this model, a third party makes products and fulfills orders. You never hold inventory with a \u003ca href=\"/blog/what-is-dropshipping\"\u003edropshipping\u003c/a\u003e model.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eManufactured products.\u003c/strong\u003e This involves an overseas (or domestic) company that \u003ca href=\"/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\"\u003emanufactures\u003c/a\u003e your product and ships to your home or warehouse.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReselling.\u003c/strong\u003e This model involves buying other brands’ products through a wholesaler and \u003ca href=\"/blog/reseller-business\"\u003ereselling\u003c/a\u003e them in your online store. This model is also ideal for \u003ca href=\"/blog/211022217-sell-vintage-clothing-online\"\u003evintage clothing brands\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHandcrafted products.\u003c/strong\u003e This method is related to creating products and fulfilling orders on your own. There are many \u003ca href=\"/blog/things-to-make-and-sell\"\u003ethings to make and sell\u003c/a\u003e for profit.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrint on demand\u003c/strong\u003e\u003cstrong\u003e.\u003c/strong\u003e This is similar to dropshipping, but with a \u003ca href=\"/blog/print-on-demand\"\u003eprint-on-demand\u003c/a\u003e model, you design the products (like t-shirts or pillows) and the third party makes it and fulfills the order.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eMany of these models will involve an online boutique website. You can mix and match different models to meet your needs. \u003c/p\u003e\n\u003ciframe title=\"YouTube video player\" src=\"https://www.youtube.com/embed/ZAkzpufECpA?si=P3tBXbe2oiCCYcM2\" height=\"315\" width=\"560\" teidentifier=\"nyq8g3k2nrlvy2jmkf\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c/iframe\u003e\n\u003cp\u003eIn Rhiannon’s case, local manufacturing was non-negotiable for her. “After a decade working with big corporations who heavily manufacture overseas, I have no interest in producing products like that,” she says. \u003c/p\u003e\n\u003cp\u003eEven as RT1home has seen record sales, it’s stayed true to its local production business model. Rhiannon continues to manufacture certain products in-house, while also working with sewists and local producers to turn mock-ups and sketches into reality. \u003c/p\u003e\n\u003cp\u003eIf your boutique will rely on manufacturers, here are some tips for finding the best fit:\u003c/p\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eResearch online.\u003c/strong\u003e Google, Yelp, and manufacturing directories are great places to find local producers. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eReach out to a few candidates at once.\u003c/strong\u003e Email or call direct to set up an appointment. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eMeet potential producers with professional mock-ups and prototypes.\u003c/strong\u003e Communicate that you have a vision for your business. Don’t show up with rough sketches and random ideas.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eWhen you’re first starting out, you have to prove yourself to producers. Most don’t do one-off projects. They won’t waste their time on your business if they don’t think you’ll be a long-term client. You need to show them you have a great vision and solid product ideas.\u003c/p\u003e\n\u003cp\u003eSourcing suppliers and manufactures is a unique process, but it’s one of the costs of starting a business. It's not uncommon for small business owners to sometimes feel like they are hitting a brick wall, but with patience and perseverance, you’ll find the perfect partners for your online boutique.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e📚 Read more: \u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\"\u003eHow to Find a Manufacturer or Wholesale Supplier for Your Product Idea\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/white-label-products\"\u003eThe Benefits of a White Label Business (And 13 Product Ideas to Get You Started)\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/private-label\"\u003eMarketers Welcome: Start a Private Label Business With Already-Proven Products\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/16665772-alibaba-101-how-to-safely-source-products-from-the-worlds-biggest-supplier-directory\"\u003eAlibaba Dropshipping: How to Safely Source and Manage Products from Alibaba\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"10\"\u003e5. Work on your brand\u003c/h3\u003e\n\u003cp\u003eWhile your business plan is critical, your branding is incredibly important. This means making a few decisions upfront: \u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eWhat does your brand stand for? What are your \u003ca href=\"https://www.shopify.com/blog/brand-values\"\u003ebrand’s values\u003c/a\u003e?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eHow would you like your \u003ca href=\"/blog/brand-identity\"\u003ebrand identity\u003c/a\u003e to show up visually? What’s your aesthetic?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eHow will you tell your \u003ca href=\"/blog/brand-storytelling\"\u003ebrand story\u003c/a\u003e and what’s your \u003ca href=\"/blog/brand-voice\"\u003ebrand voice\u003c/a\u003e?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eYou’ll also need to choose a \u003ca href=\"/blog/4660242-what-should-i-name-my-online-store\"\u003ebusiness name\u003c/a\u003e and design brand assets like a logo.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAs an \u003ca href=\"/blog/branding-examples\"\u003eexample of great branding\u003c/a\u003e, let’s look at the story behind \u003ca href=\"https://www.silkandwillow.com/pages/about-us\"\u003eSilk \u0026amp; Willow\u003c/a\u003e, an online textile boutique.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/silk-willow-1.png?v=1697650059\" alt=\"About us page on Silk and Willow's website with photo of hands holding white ribbon\"\u003e\u003c/figure\u003e\n\u003cp\u003eSilk \u0026amp; Willow’s story connects with its target audience through tone and relatability. Its business name embodies the feeling of the brand. It’s simple and memorable. Potential customers can easily find the brand online and help tell their story.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Tip: \u003c/strong\u003eDepending on your budget, you can hire an agency to find a brand name that’s fresh, relevant, and on trend. Or you can use \u003ca href=\"/tools/business-name-generator\"\u003eShopify’s business name generator\u003c/a\u003e and find non-trademarked business names for no cost. \u003c/p\u003e\n\u003ch3 id=\"11\"\u003e6. Price your products\u003c/h3\u003e\n\u003cp\u003eChoosing a price point for your products is one of the cornerstone decisions you’ll make. It affects every aspect of your business, including deciding on a target audience, cash flow and profit margins, sales tax, and understanding what expenses you can manage. \u003c/p\u003e\n\u003cp\u003eFigure out a \u003ca href=\"/blog/pricing-strategies\"\u003epricing strategy\u003c/a\u003e that aligns with your market. Decide on a price that funds your production costs, but don’t dissuade the customers you’ll need to launch a successful online boutique. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e📚 Read more: \u003c/strong\u003e\u003ca href=\"/blog/how-to-price-your-product\"\u003eHow To Price a Product in 3 Simple Steps\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e7. Create your online store\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Homepage on Soko Glam's website with rows of skincare bottles\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/soko-glam.png?v=1697650128\"\u003e\n\u003cfigcaption\u003eSoko Glam is an online boutique example in the skin care industry. \u003cem\u003eSoko Glam\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eAt this point, your new boutique needs a place to sell online. Shopify is a popular \u003ca href=\"https://shopify.com/blog/best-ecommerce-platforms\"\u003eecommerce platform\u003c/a\u003e for this, with over one million businesses building and launching their online stores to date. \u003c/p\u003e\n\u003cp\u003eStarting an online store may seem like a daunting task compared to simply listing on \u003ca href=\"https://www.shopify.com/blog/online-selling-sites\"\u003eonline marketplaces\u003c/a\u003e, but it’s more profitable and rewarding when done right. You don’t pay high fees for making a sale or have to abide by any rules but your own. \u003c/p\u003e\n\u003cp\u003e“I built my first storefront on Squarespace, but as I started to grow, the \u003ca href=\"/website/builder\"\u003ewebsite builder\u003c/a\u003e couldn’t adapt with me,” Rhiannon says. “I was constantly struggling to make changes to my store and integrate with other business tools.” \u003c/p\u003e\n\u003cp\u003eRhiannon’s experience with Squarespace motivated her to find a new home on Shopify. “I chose a \u003ca href=\"https://themes.shopify.com/\"\u003eShopify Theme\u003c/a\u003e, customized it to fit my brand, and migrated my products over in no time.”\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e📚 Read more:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/choose-domain-name\"\u003eHow To Choose the Best Domain Name (7 Tips \u0026amp; Tools)\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/start-online-store\"\u003eHow to Start an Online Store with Shopify: A Step-by-Step Guide\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"13\"\u003e8. Invest in social selling and sales channels\u003c/h3\u003e\n\u003cp\u003eRhiannon recommends building your online boutique first, then listing on online marketplaces like Etsy. She also recommends \u003ca href=\"/blog/sell-products-social-media\"\u003eincorporating social media\u003c/a\u003e into your marketing strategy to build awareness. RT1home was a brand started on Instagram, and Shopify’s social media integrations were key to helping it sell more online.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"instagram-media\" data-instgrm-permalink=\"https://www.instagram.com/reel/CyHXjKpriSO/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\"\u003e\n\u003cdiv style=\"padding: 16px;\"\u003e\n\u003ca href=\"https://www.instagram.com/reel/CyHXjKpriSO/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\"background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;\" target=\"_blank\"\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; align-items: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 19% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"\u003e\u003csvg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"\u003e\u003cg stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"\u003e\u003cg transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"\u003e\u003cg\u003e\u003cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\n\u003cdiv style=\"padding-top: 8px;\"\u003e\n\u003cdiv style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\"\u003eView this post on Instagram\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 12.5% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: 8px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: auto;\"\u003e\n\u003cdiv style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/a\u003e\n\u003cp style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"\u003e\u003ca href=\"https://www.instagram.com/reel/CyHXjKpriSO/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" target=\"_blank\"\u003eA post shared by RT1home® (@rt1home)\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/blockquote\u003e\n\u003cscript src=\"//www.instagram.com/embed.js\" async=\"\"\u003e\u003c/script\u003e\n\u003c/center\u003e\u003cbr\u003e\n\u003cp\u003eIn addition to an online store, Rhiannon recommends new boutique owners “not put all your eggs in one basket.” While she began on Instagram, it’s important to build a presence across multiple social media platforms, like Pinterest, Facebook, and TikTok. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eReach customers everywhere they are with Shopify\u003c/p\u003e\n\u003cp\u003eShopify comes with powerful tools that help you promote and sell products on Facebook, Instagram, TikTok, Google, and YouTube from one back office. Make sales on multiple channels and manage everything from Shopify.\u003c/p\u003e\n\u003ca href=\"/channels?itcat=coreblog\u0026amp;itterm=shopify-sales-channels-cta\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eExplore Shopify’s sales channels\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"14\"\u003e9. Create a shipping strategy\u003c/h3\u003e\n\u003cp\u003eSo far, you’ve put a ton of effort into creating an incredible customer experience. You’ve done the research, developed your products, and built an online store for your boutique—all to keep customers happy.\u003c/p\u003e\n\u003cp\u003eBut one thing that can ruin all your progress is a bad shipping experience. Shipping is a key part of your online boutique, from representing a major expense to how long an item takes to reach your customer. That’s why it’s so important to decide on a \u003ca href=\"/blog/shipping-and-fulfillment\"\u003eshipping strategy\u003c/a\u003e before you start marketing your new boutique. From the start, your business structure should account for shipping.\u003c/p\u003e\n\u003cp\u003e“Don’t sell yourself short on shipping. People want free shipping and shipping deals, but it’s expensive,” says Rhiannon. “I’ve seen a lot of new business owners lose money this way. Make sure you factor shipping into product costs if you go that route.”\u003c/p\u003e\n\u003cp\u003eConsider the following questions as part of your strategy:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eWhere will you ship? \u003c/strong\u003eLocal, national, or international?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eWhat packaging will you use? \u003c/strong\u003eDo you have fragile products with special packing needs? Are you interested in using sustainable solutions?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eWill you offer several modes of shipping?\u003c/strong\u003e Consider rush shipping, local delivery, and curbside pickup.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e💡 \u003cstrong\u003eTip: \u003c/strong\u003eUse \u003ca href=\"/shipping\"\u003eShopify Shipping\u003c/a\u003e to curb shipping costs, get discounted rates, and speed up fulfillment.\u003c/p\u003e\n\u003ciframe title=\"YouTube video player\" src=\"https://www.youtube.com/embed/RtygijqXsdE?si=0_gHQDHmB6mygCi4\" height=\"315\" width=\"560\" teidentifier=\"o73s0n26jqlvy2jmnj\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c/iframe\u003e\n\u003ch3 id=\"15\"\u003e10. Market your online boutique\u003c/h3\u003e\n\u003cp\u003eThe ultimate goal of marketing your online boutique is \u003ca href=\"/blog/brand-awareness\"\u003ebrand awareness\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eYou want to be known as the best seller for a product or niche. Your reputation is the unique intersection of your personality, skills, and experience that nobody else can compete with. Brands aren’t found, they’re created. \u003c/p\u003e\n\u003cp\u003eOnce you’ve created your online store and have your business name, it's time to start marketing. From social media marketing to SEO, here are some options to consider.\u003c/p\u003e\n\u003ch4\u003eInstagram marketing\u003c/h4\u003e\n\u003cp\u003eThis visual platform has become a go-to for online boutiques to show off products and find new customers. There are also many Instagram influencers happy to promote your brand in exchange for products. \u003ca href=\"/blog/instagram-marketing\"\u003eInstagram marketing\u003c/a\u003e includes both organic and paid marketing (ads and promoted posts).\u003c/p\u003e\n\u003ch4\u003eSearch engine marketing\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"/blog/seo-marketing\"\u003eSEO marketing\u003c/a\u003e helps people find you when they’re looking for particular products. Since they are high-intent buyers, you’ll get relevant traffic to your website that could lead to sales. You can achieve this organically or by paying for \u003ca href=\"/blog/google-ads-campaign\"\u003eGoogle Ads\u003c/a\u003e.\u003c/p\u003e\n\u003ch4\u003eFacebook ads\u003c/h4\u003e\n\u003cp\u003eIf you want to find a specific target audience for your products, \u003ca href=\"/blog/facebook-ads\"\u003eFacebook ads\u003c/a\u003e can help you market to people who fit your profile. Don't have the budget to run ads consistently? Through \u003ca href=\"/capital-marketing-funding\"\u003eShopify Capital Marketing Funding\u003c/a\u003e, you can boost your ad budget and create buzz on Facebook.\u003c/p\u003e\n\u003ch4\u003eInfluencer marketing\u003c/h4\u003e\n\u003cp\u003ePartner up with YouTubers, Instagrammers, bloggers, TikTokers, and other celebrities to get your products in front of the right audience. \u003ca href=\"/blog/115935109-the-beginners-guide-to-influencer-marketing-on-instagram\"\u003eInfluencer marketing\u003c/a\u003e can give credibility to your brand when real people promote products to audiences that match your target customer. \u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/influencer-marketing-content_2cee926f-2598-4469-811b-1d3c75089d6e.jpg?v=1697650311\" alt=\"A woman records a video for social media with a ring light and script\" class=\"block block--bordered\"\u003e\u003c/figure\u003e\n\u003ch4\u003ePublic relations\u003c/h4\u003e\n\u003cp\u003eInvesting in \u003ca href=\"/blog/what-is-public-relations\"\u003epublic relations\u003c/a\u003e helps get conversations about your brand started with media outlets, customers, and retailers. In the case of Province Apothecary, Julie Clark says, “Someone would see us in a magazine or newspaper and reach out to us to carry us. It helped to expand the brand quickly.”\u003c/p\u003e\n\u003ch4\u003eEmail marketing\u003c/h4\u003e\n\u003cp\u003eEmail is one of the best “owned” marketing channels, where you control the content and distribution. You can build an email list and send messages to new and existing customers to sell, educate, or build loyalty with \u003ca href=\"/blog/email-marketing\"\u003eemail marketing\u003c/a\u003e.\u003c/p\u003e\n\u003ch4\u003eContent marketing\u003c/h4\u003e\n\u003cp\u003eRhiannon has found success with \u003ca href=\"/blog/what-is-content-marketing\"\u003econtent marketing\u003c/a\u003e, writing blog articles and sharing tutorial videos on her ecommerce website. Evergreen content like blogs and videos, however, can drive leads and sales for years to come.\u003c/p\u003e\n\u003cp\u003eAll these \u003ca href=\"/blog/marketing-ideas\" target=\"_blank\"\u003emarketing ideas\u003c/a\u003e may seem overwhelming at first sight. But if you build your online boutique on Shopify, you can access more than 4,000 marketing and sales apps on the \u003ca href=\"/blog/free-shopify-apps\"\u003eShopify App Store\u003c/a\u003e. Most apps are plug and play, which means you just add them to your store and they start working right away. These apps are easy to use and help extend your store’s functionality to sell more online.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eMarket your business with Shopify's marketing automation tools\u003c/p\u003e\n\u003cp\u003eShopify has everything you need to capture more leads, send email campaigns, automate key marketing moments, segment your customers, and analyze your results. Plus, it’s all free for your first 10,000 emails sent per month.\u003c/p\u003e\n\u003ca href=\"/market?itcat=coreblog\u0026amp;itterm=shopify-marketing-cta\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eDiscover Shopify's marketing automation tools\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"3\"\u003e3 things to consider before starting an online boutique\u003c/h2\u003e\n\u003cp\u003eThere’s no sugarcoating it: Starting an online boutique can sometimes be stressful and challenging. Planning and following a strategic business plan is an important part of launching a small business, as it decides how your online boutique takes shape. The best online boutique owners aren’t just creatives, they are also driven entrepreneurs. \u003c/p\u003e\n\u003ch3\u003e1. Starting an online boutique takes sweat equity\u003c/h3\u003e\n\u003cp\u003eYou won’t make your first sale overnight. But with dedication and by focusing your energy on the right tasks, you’ll approach your business with a sense of purpose and come out on top. As you’re wearing many hats (or all of them) in the early days of the business, take time to learn what you love about being an entrepreneur. Then, when you’re ready, delegate the rest.\u003c/p\u003e\n\u003ch3\u003e2. Challenges come with the territory\u003c/h3\u003e\n\u003cp\u003eYou’ll be faced with challenges, especially if this is your first business. It’s important to stay motivated and manage expectations about your progress. Use challenges as learning moments as you create your online boutique. They’ll only help you build a better experience for your customers.\u003c/p\u003e\n\u003ch3\u003e3. There may be legal requirements for you to do business \u003c/h3\u003e\n\u003cp\u003eConsider legal aspects of your industry. Look into what \u003ca href=\"/blog/business-license\"\u003ebusiness licenses\u003c/a\u003e and government regulations you need to operate. While there’s no specific license for owning a boutique, you may need a city, county, or state permit for taxes, purchasing inventory, and trademarking a brand name for your business. \u003c/p\u003e\n\u003ch2 id=\"4\"\u003e5 best-in-class online boutique examples\u003c/h2\u003e\n\u003cp\u003eNow that you know how to start an online store, let’s look at a few of the best examples of online boutiques for inspiration for your own online business.\u003c/p\u003e\n\u003ch3\u003e1. The Narwhal Boutique\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"The Narwhal Boutique's ecommerce website homepage with women modeling winter outdoor apparel\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/narhwal.png?v=1697650368\"\u003e\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"https://narwhalboutique.com/\"\u003eThe Narwhal Boutique\u003c/a\u003e is a longstanding Toronto-based clothing boutique with a retail presence and an ecommerce business. The boutique specializes in niche, unique, and luxury independent brands with ready-to-wear pieces for women.\u003c/p\u003e\n\u003ch4\u003eWhy it works\u003c/h4\u003e\n\u003cp\u003eWith the retail boutique experience being the bread and butter of the business, The Narwhal Boutique’s online store takes a supporting role. The online boutique’s simple design lets bold product photography take center stage and a homepage carousel features the store’s latest collections. \u003c/p\u003e\n\u003ch3\u003e2. Silk and Willow\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Silk and Willow's ecommerce website homepage featuring yellow ribbon and magenta flowers\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/silk-willow-3.png?v=1697650426\"\u003e\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"https://www.silkandwillow.com/\"\u003eSilk \u0026amp; Willow\u003c/a\u003e’s online boutique storefront is designed for showcasing its eco-friendly aesthetic and keen eye for wedding décor textures.\u003c/p\u003e\n\u003ch4\u003eWhy it works\u003c/h4\u003e\n\u003cp\u003eYou can browse through the brand’s collection of plant-dyed silk ribbons, table linens, and handmade stationary, getting lost in each captivating detail associated with planning a wedding. The brand uses beautiful imagery and detailed \u003ca href=\"/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell\"\u003eproduct descriptions\u003c/a\u003e to connect with an audience looking for a space that “feels luxurious, and makes your celebration timeless and unforgettable.”\u003c/p\u003e\n\u003ch3\u003e3. Barking Babies\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Barking Babies ecommerce website homepage with small dogs in rain jackets\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/barking-babies.png?v=1697650460\"\u003e\u003c/figure\u003e\n\u003cp\u003eVancouver-based company \u003ca href=\"https://www.barkingbabies.com/\"\u003eBarking Babies\u003c/a\u003e is a boutique, spa, kennel, pet store, and puppy-training facility all rolled into one. It offers just about every dog-related service you can think of, putting a huge emphasis on the social aspect of dog health.\u003c/p\u003e\n\u003ch4\u003eWhy it works\u003c/h4\u003e\n\u003cp\u003eMuch of the brand’s ecommerce website discusses the importance of dogs socializing with each other. It combines photos of clients’ dogs playing with each other, paired with haute products that you can’t find anywhere else. These give customers confidence that Barking Babies understands their needs.\u003c/p\u003e\n\u003ch3\u003e4. Parks Canada Shop\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Parks Canada ecommerce website homepage featuring National Parks calendars\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/canada-parks-store.png?v=1697650488\"\u003e\u003c/figure\u003e\n\u003cp\u003eThe \u003ca href=\"https://parkscanadashop.ca/\"\u003eParks Canada Shop\u003c/a\u003e is a merch store with a boutique feel. The official online store for Canada’s national parks sells products such as sweatshirts, mugs, and camping cutlery sets featuring Parks Canada branding and artist-designed goods. The shop caters to a niche audience of Canadian outdoor enthusiasts.\u003c/p\u003e\n\u003ch4\u003eWhy it works\u003c/h4\u003e\n\u003cp\u003eThe boutique’s extensive collection is easy to navigate, thanks to several sorting options in the upper nav bar. And, product pages contain helpful information including everything from sizing to product origin to \u003ca href=\"/blog/15359677-why-online-store-owners-should-embrace-online-reviews\"\u003ecustomer reviews\u003c/a\u003e. \u003c/p\u003e\n\u003ch3\u003e5. Province Apothecary\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Province Apothecary ecommerce website homepage featuring women applying facial skincare products\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/province-apothecary-2.png?v=1697650530\"\u003e\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"https://provinceapothecary.com/\"\u003eProvince Apothecary\u003c/a\u003e was created to solve a common frustration Julie Clark had with medical skin care products. As someone who experienced a lifelong case of eczema, she was subjected to steroid cream after steroid cream, never finding a solution. She took matters into her own hands with Province Apothecary, developing certified vegan and ethically sourced skin care products, along with a physical location and skin care clinic.\u003c/p\u003e\n\u003cp\u003eToday, this natural remedies brand is a cult-favorite loved by Gwyenth Paltrow and \u003cem\u003eVogue\u003c/em\u003e.\u003c/p\u003e\n\u003ch4\u003eWhy it works\u003c/h4\u003e\n\u003cp\u003eProvince Apothecary’s website is full of helpful information to guide customers to make the right purchase decision. From guides to using the product to full ingredient listings, the online boutique demystifies the skin care shopping process.\u003c/p\u003e\n\u003ch2\u003eReady to launch a successful online boutique?\u003c/h2\u003e\n\u003cp\u003eNow that you have the skills to launch an online business, it’s time to start building! Like every type of business, you want to focus on finding the right niche and getting your products in front of the right people. It’s normal to start an online boutique with no money as a side hustle, then grow it into a full-time \u003ca href=\"/blog/home-business\"\u003eat-home business\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003eIn time, you’ll learn more about what products sell, the kinks in your operations, and who your best customers are. The important part is to start your new business today and make your own online boutique a reality.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eFeature illustration by Cornelia Li\u003c/em\u003e\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"5\"\u003eHow to start an online boutique FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs an online boutique profitable?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e\u003ca href=\"/blog/clothing-business\"\u003eSelling clothing\u003c/a\u003e, lifestyle goods, and other niche products is a profitable way to make money online. It is \u003ca href=\"https://www.statista.com/statistics/278890/us-apparel-and-accessories-retail-e-commerce-revenue/\"\u003eestimated\u003c/a\u003e that the apparel and accessories online retail sector will about $159 billion in the US alone in 2025. Profitability in any industry however, relies on finding the right product for the right audience at the right time. Your business plan should include a detailed \u003ca href=\"/blog/business-money-management\"\u003efinancial plan\u003c/a\u003e that will help you forecast profitability.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the best online boutiques?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe best online boutiques are those that understand their target audience, provide stellar customer service, and offer a unique and personalized \u003ca href=\"/blog/personalized-shopping-experiences\"\u003eonline shopping experience\u003c/a\u003e. A best-in-class online boutique has an ecommerce website that’s responsive and easy to navigate. It brings the best of the in-store experience online. Some examples include \u003ca href=\"https://lisasaysgah.com\"\u003eLisa Says Gah\u003c/a\u003e, \u003ca href=\"https://houseofsunny.com\"\u003eHouse of Sunny\u003c/a\u003e, and \u003ca href=\"https://sokoglam.com/\"\u003eSoko Glam\u003c/a\u003e.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I start an online clothing boutique?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003eChoose a niche.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eIdentify market gaps.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eWrite a business plan.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eDevelop your products.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eChoose a brand name and logo.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003ePrice your products.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eCreate an online store.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eFigure out shipping.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eMarket your online clothing boutique.\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eDo I need a business license to start an online boutique?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eDepending on your country or region, you may need a business license or meet other legal requirements. Depending on your business structure, you may need a seller’s permit (or seller’s license) to sell your products online. Most states in the US require a seller’s permit to legally sell online, but requirements and fees vary by state. These will be important documents for paying sales tax.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Learn how to start an online boutique, including tips from successful sellers on choosing your niche, sourcing products, and building your online presence.","excerptHtml":"\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Online-Boutique.jpg?v=1619637887\" alt=\"Illustration of a boutique retail shop front that has its window display as options to click in a web browser\"\u003eLearn how to start an online boutique, including tips from successful sellers on choosing your niche, sourcing products, and building your online presence. \u003c/p\u003e","seo":{"__typename":"SEO","title":"How To Start an Online Boutique: 10 Steps To Launch","description":"Learn how to start an online boutique, including tips from successful sellers on choosing your niche, sourcing products, and building your online presence."},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-ca\":\"https://www.shopify.com/ca/blog/start-online-boutique\",\"en-gb\":\"https://www.shopify.com/uk/blog/start-online-boutique\",\"en-au\":\"https://www.shopify.com/au/blog/start-online-boutique\",\"en-id\":\"https://www.shopify.com/id/blog/start-online-boutique\",\"en-nz\":\"https://www.shopify.com/nz/blog/start-online-boutique\",\"en-za\":\"https://www.shopify.com/za/blog/start-online-boutique\",\"en-ng\":\"https://www.shopify.com/ng/blog/start-online-boutique\",\"en-ph\":\"https://www.shopify.com/ph/blog/start-online-boutique\",\"en-sg\":\"https://www.shopify.com/sg/blog/start-online-boutique\",\"en-hk\":\"https://www.shopify.com/hk/blog/start-online-boutique\",\"en-ie\":\"https://www.shopify.com/ie/blog/start-online-boutique\",\"en-my\":\"https://www.shopify.com/my/blog/start-online-boutique\",\"zh-cn\":\"https://www.shopify.com/zh/blog/start-online-boutique\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"How to Build a Business Website for Beginners\",\"url\":\"blog/build-a-website\"},{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"What is Shopify and How Does it Work?\",\"url\":\"blog/what-is-shopify\"},{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"How to Make \u0026 Sell Lip Balm Online- Guide and Examples from Top Lip Care Brands\",\"url\":\"blog/how-to-make-lip-balm-turning-natural-lip-care-into-a-homemade-business\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Rave About\",\"url\":\"blog/make-sell-merch\"},{\"title\":\"Putting the Pieces Together- 26 CNC Projects That Sell\",\"url\":\"blog/cnc-projects-that-sell\"},{\"title\":\"9 Part-Time Business Ideas to Start In Your Spare Time\",\"url\":\"blog/part-time-business-ideas\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/Online-Boutique_393fb92b-ff28-4020-9a6a-0a8848d090e3.jpg?v=1729622950","imageAltText":"Illustration of a boutique retail shop front that has its window display as options to click in a web browser","imageClass":"","modifiedAt":"13 Dec 2024","modifiedAtRaw":"2024-12-13T06:30:00Z"},"metaDescription":"Learn how to start an online boutique, including tips from successful sellers on choosing your niche, sourcing products, and building your online presence.","contentHtml":"\u003cp\u003eAn online boutique can be a profitable business venture for entrepreneurs interested in entering the fashion industry.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eDigital innovation, technology, and changes in consumer spending have given independent \u003ca href=\"/sg/blog/online-business-ideas\"\u003eonline businesses\u003c/a\u003e the ability to compete against the big players. The best part? You already have the tools to \u003ca href=\"/sg/blog/start-online-store\"\u003ecreate a beautiful online store\u003c/a\u003e and sell products at low cost. All you need is an internet connection.\u003c/p\u003e\n\u003cp\u003eThis article will walk you through how to start an online boutique, with step-by-step instructions, insights, and firsthand experiences from online boutique owners.\u0026nbsp;\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\n\u003ch2 id=\"1\"\u003eWhat is an online boutique?\u003c/h2\u003e\n\u003cp\u003eFunctionally, an online boutique is an online store. The term online boutique, however, generally refers to niche or specialized online stores that cater to a specific audience. The term is often used to refer to independent clothing stores or lifestyle brands. It also suggests a business of a smaller size that sells luxury products or a hand-curated selection of products and brands within a niche.\u003c/p\u003e\n\u003carticle data-component-name=\"blog-related-article\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"richtext !mt-0 mb-6 font-aktivgroteskextended text-t5\"\u003eRelated article\u003c/h2\u003e\u003ca class=\"mt-2\" href=\"https://www.shopify.com/sg/blog/206934729-how-to-start-a-clothing-line\" data-component-name=\"link-related-block-title\"\u003e\u003ch3 class=\"richtext text-body-base !mt-0 !text-t7\"\u003eHow To Start a Clothing Business in 14 Steps (2025)\u003c/h3\u003e\u003c/a\u003e\u003ca class=\"mt-2\" href=\"https://www.shopify.com/sg/blog/206934729-how-to-start-a-clothing-line\" data-component-name=\"link-related-block-hero\"\u003e\u003cpicture data-component-name=\"image\"\u003e\u003cimg class=\"!my-6\" alt=\"How To Start a Clothing Business in 14 Steps (2025)\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20start_20a_20clothing_20brand_26e960f5-9ca7-445b-99fb-ac30dd860dd5.png\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/a\u003e\u003cp class=\"richtext text-body-sm !mb-3 !mt-0 text-black\"\u003eBuilding a clothing business takes equal amounts of strategy and creativity. Learn from a Project Runway alum how to identify customers and hone your style.\u003c/p\u003e\u003c/article\u003e\n\u003ch2 id=\"2\"\u003eHow to start an online boutique in 10 steps\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eChoose a niche you’re passionate about\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eIdentify market gaps\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eWrite a business plan\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eDevelop your products\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eWork on your brand\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003ePrice your products\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eCreate your online store\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eInvest in social selling and sales channels\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eCreate a shipping strategy\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eMarket your online boutique\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eThe best online boutiques in the industry weren’t thrown together overnight. Even with a little trial and error, these owners had a business plan and process for getting started.\u003c/p\u003e\n\u003ch3 id=\"6\"\u003e1. Choose a niche you’re passionate about\u003c/h3\u003e\n\u003cp\u003eSome people don’t start an online boutique because they think they can’t come up with a great \u003ca href=\"/sg/blog/low-investment-business-ideas\"\u003esmall business idea\u003c/a\u003e. Turns out, that’s not the obstacle you think it is.\u003c/p\u003e\n\u003cp\u003eAsk yourself: \u003ca href=\"/sg/blog/whats-your-passion\"\u003eWhat’s your passion\u003c/a\u003e? You already have things you’re excited about in your everyday life, be it gardening, crafts, cycling, or skin care. By considering starting a business around something you’re passionate about, you’ll do everything possible to make your online boutique a reality.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eJulie Clark, founder of \u003ca href=\"https://provinceapothecary.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eProvince Apothecary\u003c/a\u003e, said it best in an \u003ca href=\"/sg/blog/province-apothecary-pivot\"\u003einterview with Shopify\u003c/a\u003e. Enrolling in school for aromatherapy and treating clients in her classes solidified her decision to pursue skin care as a career. “I just fell in love with doing it all and just wanted that to be my life,” she says.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"About Us page on Province Apothecary's website with a woman sorting product vials on a shelf\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/province-apothecary.png?v=1697649847\"\u003e\n\u003cfigcaption\u003ePassion for her products and business is evident in Julie’s brand story. \u003cem\u003eProvince Apothecary\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eTo find a \u003ca href=\"/sg/blog/niche-markets\"\u003eniche market\u003c/a\u003e for your online boutique, ask yourself:\u003c/p\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003eWhat do you like to do in your spare time?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eWhat’s a common frustration you have that could be solved by a product?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eAre there any products you can sell related to your hobbies?\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eBy narrowing down your passions and exploring those ideas, you’re already building your business. It also helps you do market research and decide how to position your online boutique for success. Yes, your business plan still matters, but knowing what you are (and are not) passionate about is critical for long-term success.\u003c/p\u003e\n\u003cp\u003ePick a small but growing market and learn everything you can about it. Build expertise and share everything you learn. If you can create a body of content that connects with your audience, you’ll be well positioned to capitalize on it and grow your online boutique.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e📚 Read more: \u003c/strong\u003e\u003ca href=\"/sg/blog/6187532-dont-follow-your-passion-a-smarter-way-to-find-a-product-to-sell\"\u003eHow to Find Your Niche in 6 Steps\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"7\"\u003e2. Identify market gaps\u003c/h3\u003e\n\u003cp\u003eA successful online boutique won’t prosper on passion alone. Consider a problem in your niche market that isn’t currently being solved or a product that isn’t available. Is it a natural skin care cream that treats eczema? Or a line of handcrafted tableware from local artisans in your area? Figure out what products should exist that aren’t being offered by big and small competitors. Your business plan is going to play an important role in your future success.\u003c/p\u003e\n\u003cp\u003eRhiannon Taylor, founder of \u003ca href=\"https://rt1home.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eRT1home\u003c/a\u003e, says that, when starting her home and gardening supplies boutique, she “quickly saw a need in the market for an indoor potting tarp. At the time, there were no high-quality products to prevent a mess when repotting plants.”\u003c/p\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Two women and a small dog stand in front of rows of plants on white shelving\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/RT1home1.jpg?v=1697649889\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eRhiannon (left) and her employee, Nozomi Morita, are regularly sourcing new product ideas. \u003cem\u003eRT1home\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eIn her research, Rhiannon discovered a greater need for more high-end gardening supplies. “When I started RT1home, you couldn’t find nice supplies anywhere in the US, online or in-store. It was all cheap mass-produced stuff from Home Depot,” she says. “I started creating accessories like tarps and coverlets because they didn’t exist. I was making stuff I wanted to use for myself because I couldn’t find it.”\u003c/p\u003e\n\u003cp\u003eRhiannon also saw a need for premium indoor gardening tools for urban gardeners. Most city dwellers don’t have the space for clunky gardening tools. To combat this, she began curating premium Japanese gardening tools and reselling them through her online boutique, which has proven to be a big hit with her target market.\u0026nbsp;\u003c/p\u003e\n\u003ch3 id=\"8\"\u003e3. Write a business plan\u003c/h3\u003e\n\u003cp\u003eA \u003ca href=\"/sg/blog/business-plan\"\u003ebusiness plan\u003c/a\u003e will guide your journey when creating an online boutique from home. It also validates your idea and helps you think through things efficiently. Take the time to solidify your strategy, spot potential obstacles, understand what resources you’ll need, and clarify your business idea before launch. A business plan will also help ensure your business finances are in order as you grow.\u003c/p\u003e\n\u003cp\u003eAsk yourself: What is the goal of my online boutique? Do I want to be a brand sold in retail outlets like Urban Outfitters? Do I want to be a high-end brand sold exclusively in my own \u003ca href=\"/sg/blog/ecommerce-business-blueprint\"\u003eecommerce store\u003c/a\u003e?\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eIf you want to start an online boutique, it’s critical to learn how to write a business plan.\u003c/p\u003e\n\u003cdiv data-guide=\"businessplan\" data-guide-image=\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_116354_guide_v01.gif\" data-component-name=\"blog-CTA-businessplan\"\u003e\u003c/div\u003e\n\u003ch3 id=\"9\"\u003e4. Develop your products\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"Flatlay of sketched product blueprints with drafting tools on a green grid work surface\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/product-development-drawings.jpg?v=1697649978\" class=\"block block--bordered\" loading=\"lazy\"\u003e\u003c/figure\u003e\n\u003cp\u003eYou have a lot of decisions to make when starting your online boutique. Beyond the products you want to sell, the biggest decision you’ll make is what \u003ca href=\"/sg/blog/business-model\"\u003ebusiness model\u003c/a\u003e to follow. Your business model helps determine what products you’ll offer and your future operational expenses.\u003c/p\u003e\n\u003cp\u003eCommon models for developing products are:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDropshipping.\u003c/strong\u003e With this model, a third party makes products and fulfills orders. You never hold inventory with a \u003ca href=\"/sg/blog/what-is-dropshipping\"\u003edropshipping\u003c/a\u003e model.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eManufactured products.\u003c/strong\u003e This involves an overseas (or domestic) company that \u003ca href=\"/sg/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\"\u003emanufactures\u003c/a\u003e your product and ships to your home or warehouse.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReselling.\u003c/strong\u003e This model involves buying other brands’ products through a wholesaler and \u003ca href=\"/sg/blog/reseller-business\"\u003ereselling\u003c/a\u003e them in your online store. This model is also ideal for \u003ca href=\"/sg/blog/211022217-sell-vintage-clothing-online\"\u003evintage clothing brands\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHandcrafted products.\u003c/strong\u003e This method is related to creating products and fulfilling orders on your own. There are many \u003ca href=\"/sg/blog/things-to-make-and-sell\"\u003ethings to make and sell\u003c/a\u003e for profit.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrint on demand\u003c/strong\u003e\u003cstrong\u003e.\u003c/strong\u003e This is similar to dropshipping, but with a \u003ca href=\"/sg/blog/print-on-demand\"\u003eprint-on-demand\u003c/a\u003e model, you design the products (like t-shirts or pillows) and the third party makes it and fulfills the order.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eMany of these models will involve an online boutique website. You can mix and match different models to meet your needs.\u0026nbsp;\u003c/p\u003e\n\u003cdiv class=\"relative aspect-video mb-8\"\u003e\u003cdiv data-component=\"youtube-facade\" data-src=\"https://www.youtube.com/embed/ZAkzpufECpA?si=P3tBXbe2oiCCYcM2\" class=\"absolute inset-0 w-full h-full\"\u003e\u003c/div\u003e\u003c/div\u003e\n\u003cp\u003eIn Rhiannon’s case, local manufacturing was non-negotiable for her. “After a decade working with big corporations who heavily manufacture overseas, I have no interest in producing products like that,” she says.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eEven as RT1home has seen record sales, it’s stayed true to its local production business model. Rhiannon continues to manufacture certain products in-house, while also working with sewists and local producers to turn mock-ups and sketches into reality.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eIf your boutique will rely on manufacturers, here are some tips for finding the best fit:\u003c/p\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eResearch online.\u003c/strong\u003e Google, Yelp, and manufacturing directories are great places to find local producers.\u0026nbsp;\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eReach out to a few candidates at once.\u003c/strong\u003e Email or call direct to set up an appointment.\u0026nbsp;\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eMeet potential producers with professional mock-ups and prototypes.\u003c/strong\u003e Communicate that you have a vision for your business. Don’t show up with rough sketches and random ideas.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eWhen you’re first starting out, you have to prove yourself to producers. Most don’t do one-off projects. They won’t waste their time on your business if they don’t think you’ll be a long-term client. You need to show them you have a great vision and solid product ideas.\u003c/p\u003e\n\u003cp\u003eSourcing suppliers and manufactures is a unique process, but it’s one of the costs of starting a business. It's not uncommon for small business owners to sometimes feel like they are hitting a brick wall, but with patience and perseverance, you’ll find the perfect partners for your online boutique.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e📚 Read more:\u0026nbsp;\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/sg/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\"\u003eHow to Find a Manufacturer or Wholesale Supplier for Your Product Idea\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/sg/blog/white-label-products\"\u003eThe Benefits of a White Label Business (And 13 Product Ideas to Get You Started)\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/sg/blog/private-label\"\u003eMarketers Welcome: Start a Private Label Business With Already-Proven Products\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/sg/blog/16665772-alibaba-101-how-to-safely-source-products-from-the-worlds-biggest-supplier-directory\"\u003eAlibaba Dropshipping: How to Safely Source and Manage Products from Alibaba\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"10\"\u003e5. Work on your brand\u003c/h3\u003e\n\u003cp\u003eWhile your business plan is critical, your branding is incredibly important. This means making a few decisions upfront:\u0026nbsp;\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eWhat does your brand stand for? What are your \u003ca href=\"/sg/blog/brand-values\"\u003ebrand’s values\u003c/a\u003e?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eHow would you like your \u003ca href=\"/sg/blog/brand-identity\"\u003ebrand identity\u003c/a\u003e to show up visually? What’s your aesthetic?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eHow will you tell your \u003ca href=\"/sg/blog/brand-storytelling\"\u003ebrand story\u003c/a\u003e and what’s your \u003ca href=\"/sg/blog/brand-voice\"\u003ebrand voice\u003c/a\u003e?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eYou’ll also need to choose a \u003ca href=\"/sg/blog/4660242-what-should-i-name-my-online-store\"\u003ebusiness name\u003c/a\u003e and design brand assets like a logo.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAs an \u003ca href=\"/sg/blog/branding-examples\"\u003eexample of great branding\u003c/a\u003e, let’s look at the story behind \u003ca href=\"https://www.silkandwillow.com/pages/about-us\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eSilk \u0026amp; Willow\u003c/a\u003e, an online textile boutique.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/silk-willow-1.png?v=1697650059\" alt=\"About us page on Silk and Willow's website with photo of hands holding white ribbon\" loading=\"lazy\"\u003e\u003c/figure\u003e\n\u003cp\u003eSilk \u0026amp; Willow’s story connects with its target audience through tone and relatability. Its business name embodies the feeling of the brand. It’s simple and memorable. Potential customers can easily find the brand online and help tell their story.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Tip: \u003c/strong\u003eDepending on your budget, you can hire an agency to find a brand name that’s fresh, relevant, and on trend. Or you can use \u003ca href=\"/sg/tools/business-name-generator\"\u003eShopify’s business name generator\u003c/a\u003e and find non-trademarked business names for no cost.\u0026nbsp;\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e6. Price your products\u003c/h3\u003e\n\u003cp\u003eChoosing a price point for your products is one of the cornerstone decisions you’ll make. It affects every aspect of your business, including deciding on a target audience, cash flow and profit margins, sales tax, and understanding what expenses you can manage.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eFigure out a \u003ca href=\"/sg/blog/pricing-strategies\"\u003epricing strategy\u003c/a\u003e that aligns with your market. Decide on a price that funds your production costs, but don’t dissuade the customers you’ll need to launch a successful online boutique.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e📚 Read more: \u003c/strong\u003e\u003ca href=\"/sg/blog/how-to-price-your-product\"\u003eHow To Price a Product in 3 Simple Steps\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e7. Create your online store\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Homepage on Soko Glam's website with rows of skincare bottles\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/soko-glam.png?v=1697650128\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eSoko Glam is an online boutique example in the skin care industry. \u003cem\u003eSoko Glam\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eAt this point, your new boutique needs a place to sell online. Shopify is a popular \u003ca href=\"/sg/blog/best-ecommerce-platforms\"\u003eecommerce platform\u003c/a\u003e for this, with over one million businesses building and launching their online stores to date.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eStarting an online store may seem like a daunting task compared to simply listing on \u003ca href=\"/sg/blog/online-selling-sites\"\u003eonline marketplaces\u003c/a\u003e, but it’s more profitable and rewarding when done right. You don’t pay high fees for making a sale or have to abide by any rules but your own.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e“I built my first storefront on Squarespace, but as I started to grow, the \u003ca href=\"/sg/website/builder\"\u003ewebsite builder\u003c/a\u003e couldn’t adapt with me,” Rhiannon says. “I was constantly struggling to make changes to my store and integrate with other business tools.”\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eRhiannon’s experience with Squarespace motivated her to find a new home on Shopify. “I chose a \u003ca href=\"https://themes.shopify.com\"\u003eShopify Theme\u003c/a\u003e, customized it to fit my brand, and migrated my products over in no time.”\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e📚 Read more:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/sg/blog/choose-domain-name\"\u003eHow To Choose the Best Domain Name (7 Tips \u0026amp; Tools)\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/sg/blog/start-online-store\"\u003eHow to Start an Online Store with Shopify: A Step-by-Step Guide\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"13\"\u003e8. Invest in social selling and sales channels\u003c/h3\u003e\n\u003cp\u003eRhiannon recommends building your online boutique first, then listing on online marketplaces like Etsy. She also recommends \u003ca href=\"/sg/blog/sell-products-social-media\"\u003eincorporating social media\u003c/a\u003e into your marketing strategy to build awareness. RT1home was a brand started on Instagram, and Shopify’s social media integrations were key to helping it sell more online.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"instagram-media border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-blog-highlight\" data-instgrm-permalink=\"https://www.instagram.com/reel/CyHXjKpriSO/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\"\u003e\n\u003cdiv style=\"padding: 16px;\"\u003e\n\u003ca href=\"https://www.instagram.com/reel/CyHXjKpriSO/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\"background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; align-items: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 19% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"\u003e\u003csvg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"\u003e\u003cg stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"\u003e\u003cg transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"\u003e\u003cg\u003e\u003cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\n\u003cdiv style=\"padding-top: 8px;\"\u003e\n\u003cdiv style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\"\u003eView this post on Instagram\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 12.5% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: 8px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: auto;\"\u003e\n\u003cdiv style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/a\u003e\n\u003cp style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"\u003e\u003ca href=\"https://www.instagram.com/reel/CyHXjKpriSO/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eA post shared by RT1home® (@rt1home)\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/blockquote\u003e\n\u003cscript src=\"//www.instagram.com/embed.js\" async=\"\"\u003e\u003c/script\u003e\n\u003c/center\u003e\u003cbr\u003e\n\u003cp\u003eIn addition to an online store, Rhiannon recommends new boutique owners “not put all your eggs in one basket.” While she began on Instagram, it’s important to build a presence across multiple social media platforms, like Pinterest, Facebook, and TikTok.\u0026nbsp;\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003eReach customers everywhere they are with Shopify\u003c/p\u003e\n\u003cp\u003eShopify comes with powerful tools that help you promote and sell products on Facebook, Instagram, TikTok, Google, and YouTube from one back office. Make sales on multiple channels and manage everything from Shopify.\u003c/p\u003e\n\u003ca href=\"/sg/channels?itcat=coreblog\u0026amp;itterm=shopify-sales-channels-cta\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eExplore Shopify’s sales channels\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"14\"\u003e9. Create a shipping strategy\u003c/h3\u003e\n\u003cp\u003eSo far, you’ve put a ton of effort into creating an incredible customer experience. You’ve done the research, developed your products, and built an online store for your boutique—all to keep customers happy.\u003c/p\u003e\n\u003cp\u003eBut one thing that can ruin all your progress is a bad shipping experience. Shipping is a key part of your online boutique, from representing a major expense to how long an item takes to reach your customer. That’s why it’s so important to decide on a \u003ca href=\"/sg/blog/shipping-and-fulfillment\"\u003eshipping strategy\u003c/a\u003e before you start marketing your new boutique. From the start, your business structure should account for shipping.\u003c/p\u003e\n\u003cp\u003e“Don’t sell yourself short on shipping. People want free shipping and shipping deals, but it’s expensive,” says Rhiannon. “I’ve seen a lot of new business owners lose money this way. Make sure you factor shipping into product costs if you go that route.”\u003c/p\u003e\n\u003cp\u003eConsider the following questions as part of your strategy:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eWhere will you ship? \u003c/strong\u003eLocal, national, or international?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eWhat packaging will you use? \u003c/strong\u003eDo you have fragile products with special packing needs? Are you interested in using sustainable solutions?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eWill you offer several modes of shipping?\u003c/strong\u003e Consider rush shipping, local delivery, and curbside pickup.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e💡\u0026nbsp;\u003cstrong\u003eTip: \u003c/strong\u003eUse \u003ca href=\"/shipping\"\u003eShopify Shipping\u003c/a\u003e to curb shipping costs, get discounted rates, and speed up fulfillment.\u003c/p\u003e\n\u003cdiv class=\"relative aspect-video mb-8\"\u003e\u003cdiv data-component=\"youtube-facade\" data-src=\"https://www.youtube.com/embed/RtygijqXsdE?si=0_gHQDHmB6mygCi4\"\u003e\u003c/div\u003e\u003c/div\u003e\n\u003ch3 id=\"15\"\u003e10. Market your online boutique\u003c/h3\u003e\n\u003cp\u003eThe ultimate goal of marketing your online boutique is \u003ca href=\"/sg/blog/brand-awareness\"\u003ebrand awareness\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eYou want to be known as the best seller for a product or niche. Your reputation is the unique intersection of your personality, skills, and experience that nobody else can compete with. Brands aren’t found, they’re created.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eOnce you’ve created your online store and have your business name, it's time to start marketing. From social media marketing to SEO, here are some options to consider.\u003c/p\u003e\n\u003ch4\u003eInstagram marketing\u003c/h4\u003e\n\u003cp\u003eThis visual platform has become a go-to for online boutiques to show off products and find new customers. There are also many Instagram influencers happy to promote your brand in exchange for products. \u003ca href=\"/sg/blog/instagram-marketing\"\u003eInstagram marketing\u003c/a\u003e includes both organic and paid marketing (ads and promoted posts).\u003c/p\u003e\n\u003ch4\u003eSearch engine marketing\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"/sg/blog/seo-marketing\"\u003eSEO marketing\u003c/a\u003e helps people find you when they’re looking for particular products. Since they are high-intent buyers, you’ll get relevant traffic to your website that could lead to sales. You can achieve this organically or by paying for \u003ca href=\"/sg/blog/google-ads-campaign\"\u003eGoogle Ads\u003c/a\u003e.\u003c/p\u003e\n\u003ch4\u003eFacebook ads\u003c/h4\u003e\n\u003cp\u003eIf you want to find a specific target audience for your products, \u003ca href=\"/sg/blog/facebook-ads\"\u003eFacebook ads\u003c/a\u003e can help you market to people who fit your profile. Don't have the budget to run ads consistently? Through \u003ca href=\"/sg/capital-marketing-funding\"\u003eShopify Capital Marketing Funding\u003c/a\u003e, you can boost your ad budget and create buzz on Facebook.\u003c/p\u003e\n\u003ch4\u003eInfluencer marketing\u003c/h4\u003e\n\u003cp\u003ePartner up with YouTubers, Instagrammers, bloggers, TikTokers, and other celebrities to get your products in front of the right audience. \u003ca href=\"/sg/blog/115935109-the-beginners-guide-to-influencer-marketing-on-instagram\"\u003eInfluencer marketing\u003c/a\u003e can give credibility to your brand when real people promote products to audiences that match your target customer.\u0026nbsp;\u003c/p\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/influencer-marketing-content_2cee926f-2598-4469-811b-1d3c75089d6e.jpg?v=1697650311\" alt=\"A woman records a video for social media with a ring light and script\" class=\"block block--bordered\" loading=\"lazy\"\u003e\u003c/figure\u003e\n\u003ch4\u003ePublic relations\u003c/h4\u003e\n\u003cp\u003eInvesting in \u003ca href=\"/sg/blog/what-is-public-relations\"\u003epublic relations\u003c/a\u003e helps get conversations about your brand started with media outlets, customers, and retailers. In the case of Province Apothecary, Julie Clark says, “Someone would see us in a magazine or newspaper and reach out to us to carry us. It helped to expand the brand quickly.”\u003c/p\u003e\n\u003ch4\u003eEmail marketing\u003c/h4\u003e\n\u003cp\u003eEmail is one of the best “owned” marketing channels, where you control the content and distribution. You can build an email list and send messages to new and existing customers to sell, educate, or build loyalty with \u003ca href=\"/sg/blog/email-marketing\"\u003eemail marketing\u003c/a\u003e.\u003c/p\u003e\n\u003ch4\u003eContent marketing\u003c/h4\u003e\n\u003cp\u003eRhiannon has found success with \u003ca href=\"/sg/blog/what-is-content-marketing\"\u003econtent marketing\u003c/a\u003e, writing blog articles and sharing tutorial videos on her ecommerce website. Evergreen content like blogs and videos, however, can drive leads and sales for years to come.\u003c/p\u003e\n\u003cp\u003eAll these \u003ca href=\"/sg/blog/marketing-ideas\" target=\"_blank\"\u003emarketing ideas\u003c/a\u003e may seem overwhelming at first sight. But if you build your online boutique on Shopify, you can access more than 4,000 marketing and sales apps on the \u003ca href=\"/sg/blog/free-shopify-apps\"\u003eShopify App Store\u003c/a\u003e. Most apps are plug and play, which means you just add them to your store and they start working right away. These apps are easy to use and help extend your store’s functionality to sell more online.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003eMarket your business with Shopify's marketing automation tools\u003c/p\u003e\n\u003cp\u003eShopify has everything you need to capture more leads, send email campaigns, automate key marketing moments, segment your customers, and analyze your results. Plus, it’s all free for your first 10,000 emails sent per month.\u003c/p\u003e\n\u003ca href=\"/sg/market?itcat=coreblog\u0026amp;itterm=shopify-marketing-cta\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eDiscover Shopify's marketing automation tools\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"3\"\u003e3 things to consider before starting an online boutique\u003c/h2\u003e\n\u003cp\u003eThere’s no sugarcoating it: Starting an online boutique can sometimes be stressful and challenging. Planning and following a strategic business plan is an important part of launching a small business, as it decides how your online boutique takes shape. The best online boutique owners aren’t just creatives, they are also driven entrepreneurs.\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003e1. Starting an online boutique takes sweat equity\u003c/h3\u003e\n\u003cp\u003eYou won’t make your first sale overnight. But with dedication and by focusing your energy on the right tasks, you’ll approach your business with a sense of purpose and come out on top. As you’re wearing many hats (or all of them) in the early days of the business, take time to learn what you love about being an entrepreneur. Then, when you’re ready, delegate the rest.\u003c/p\u003e\n\u003ch3\u003e2. Challenges come with the territory\u003c/h3\u003e\n\u003cp\u003eYou’ll be faced with challenges, especially if this is your first business. It’s important to stay motivated and manage expectations about your progress. Use challenges as learning moments as you create your online boutique. They’ll only help you build a better experience for your customers.\u003c/p\u003e\n\u003ch3\u003e3. There may be legal requirements for you to do business\u0026nbsp;\u003c/h3\u003e\n\u003cp\u003eConsider legal aspects of your industry. Look into what \u003ca href=\"/sg/blog/business-license\"\u003ebusiness licenses\u003c/a\u003e and government regulations you need to operate. While there’s no specific license for owning a boutique, you may need a city, county, or state permit for taxes, purchasing inventory, and trademarking a brand name for your business.\u0026nbsp;\u003c/p\u003e\n\u003ch2 id=\"4\"\u003e5 best-in-class online boutique examples\u003c/h2\u003e\n\u003cp\u003eNow that you know how to start an online store, let’s look at a few of the best examples of online boutiques for inspiration for your own online business.\u003c/p\u003e\n\u003ch3\u003e1. The Narwhal Boutique\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"The Narwhal Boutique's ecommerce website homepage with women modeling winter outdoor apparel\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/narhwal.png?v=1697650368\" loading=\"lazy\"\u003e\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"https://narwhalboutique.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eThe Narwhal Boutique\u003c/a\u003e is a longstanding Toronto-based clothing boutique with a retail presence and an ecommerce business. The boutique specializes in niche, unique, and luxury independent brands with ready-to-wear pieces for women.\u003c/p\u003e\n\u003ch4\u003eWhy it works\u003c/h4\u003e\n\u003cp\u003eWith the retail boutique experience being the bread and butter of the business, The Narwhal Boutique’s online store takes a supporting role. The online boutique’s simple design lets bold product photography take center stage and a homepage carousel features the store’s latest collections.\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003e2. Silk and Willow\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Silk and Willow's ecommerce website homepage featuring yellow ribbon and magenta flowers\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/silk-willow-3.png?v=1697650426\" loading=\"lazy\"\u003e\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"https://www.silkandwillow.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eSilk \u0026amp; Willow\u003c/a\u003e’s online boutique storefront is designed for showcasing its eco-friendly aesthetic and keen eye for wedding décor textures.\u003c/p\u003e\n\u003ch4\u003eWhy it works\u003c/h4\u003e\n\u003cp\u003eYou can browse through the brand’s collection of plant-dyed silk ribbons, table linens, and handmade stationary, getting lost in each captivating detail associated with planning a wedding. The brand uses beautiful imagery and detailed \u003ca href=\"/sg/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell\"\u003eproduct descriptions\u003c/a\u003e to connect with an audience looking for a space that “feels luxurious, and makes your celebration timeless and unforgettable.”\u003c/p\u003e\n\u003ch3\u003e3. Barking Babies\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Barking Babies ecommerce website homepage with small dogs in rain jackets\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/barking-babies.png?v=1697650460\" loading=\"lazy\"\u003e\u003c/figure\u003e\n\u003cp\u003eVancouver-based company \u003ca href=\"https://www.barkingbabies.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eBarking Babies\u003c/a\u003e is a boutique, spa, kennel, pet store, and puppy-training facility all rolled into one. It offers just about every dog-related service you can think of, putting a huge emphasis on the social aspect of dog health.\u003c/p\u003e\n\u003ch4\u003eWhy it works\u003c/h4\u003e\n\u003cp\u003eMuch of the brand’s ecommerce website discusses the importance of dogs socializing with each other. It combines photos of clients’ dogs playing with each other, paired with haute products that you can’t find anywhere else. These give customers confidence that Barking Babies understands their needs.\u003c/p\u003e\n\u003ch3\u003e4. Parks Canada Shop\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Parks Canada ecommerce website homepage featuring National Parks calendars\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/canada-parks-store.png?v=1697650488\" loading=\"lazy\"\u003e\u003c/figure\u003e\n\u003cp\u003eThe \u003ca href=\"https://parkscanadashop.ca/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eParks Canada Shop\u003c/a\u003e is a merch store with a boutique feel. The official online store for Canada’s national parks sells products such as sweatshirts, mugs, and camping cutlery sets featuring Parks Canada branding and artist-designed goods. The shop caters to a niche audience of Canadian outdoor enthusiasts.\u003c/p\u003e\n\u003ch4\u003eWhy it works\u003c/h4\u003e\n\u003cp\u003eThe boutique’s extensive collection is easy to navigate, thanks to several sorting options in the upper nav bar. And, product pages contain helpful information including everything from sizing to product origin to \u003ca href=\"/sg/blog/15359677-why-online-store-owners-should-embrace-online-reviews\"\u003ecustomer reviews\u003c/a\u003e.\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003e5. Province Apothecary\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Province Apothecary ecommerce website homepage featuring women applying facial skincare products\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/province-apothecary-2.png?v=1697650530\" loading=\"lazy\"\u003e\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"https://provinceapothecary.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eProvince Apothecary\u003c/a\u003e was created to solve a common frustration Julie Clark had with medical skin care products. As someone who experienced a lifelong case of eczema, she was subjected to steroid cream after steroid cream, never finding a solution. She took matters into her own hands with Province Apothecary, developing certified vegan and ethically sourced skin care products, along with a physical location and skin care clinic.\u003c/p\u003e\n\u003cp\u003eToday, this natural remedies brand is a cult-favorite loved by Gwyenth Paltrow and \u003cem\u003eVogue\u003c/em\u003e.\u003c/p\u003e\n\u003ch4\u003eWhy it works\u003c/h4\u003e\n\u003cp\u003eProvince Apothecary’s website is full of helpful information to guide customers to make the right purchase decision. From guides to using the product to full ingredient listings, the online boutique demystifies the skin care shopping process.\u003c/p\u003e\n\u003ch2\u003eReady to launch a successful online boutique?\u003c/h2\u003e\n\u003cp\u003eNow that you have the skills to launch an online business, it’s time to start building! Like every type of business, you want to focus on finding the right niche and getting your products in front of the right people. It’s normal to start an online boutique with no money as a side hustle, then grow it into a full-time \u003ca href=\"/sg/blog/home-business\"\u003eat-home business\u003c/a\u003e.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eIn time, you’ll learn more about what products sell, the kinks in your operations, and who your best customers are. The important part is to start your new business today and make your own online boutique a reality.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eFeature illustration by Cornelia Li\u003c/em\u003e\u003c/p\u003e\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003eRead more\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/sg/blog/product-sourcing-apps\"\u003eHow To Source Products To Sell Online\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/sg/blog/how-to-start-dropshipping\"\u003eHow to Start a Dropshipping Business- A Complete Playbook for 2024\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/sg/blog/build-a-website\"\u003eHow to Build a Business Website for Beginners\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/sg/blog/dropshipping-guide\"\u003eThe Ultimate Guide To Dropshipping (2024)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/sg/blog/what-is-shopify\"\u003eWhat is Shopify and How Does it Work?\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/sg/blog/dropshipping-suppliers\"\u003eThe 13 Best Dropshipping Suppliers in 2024\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/sg/blog/how-to-make-lip-balm-turning-natural-lip-care-into-a-homemade-business\"\u003eHow to Make \u0026amp; Sell Lip Balm Online- Guide and Examples from Top Lip Care Brands\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/sg/blog/make-sell-merch\"\u003eHow To Make and Sell Merch Your Fans Will Rave About\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/sg/blog/cnc-projects-that-sell\"\u003ePutting the Pieces Together- 26 CNC Projects That Sell\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/sg/blog/part-time-business-ideas\"\u003e9 Part-Time Business Ideas to Start In Your Spare Time\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"5\"\u003eHow to start an online boutique FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs an online boutique profitable?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e\u003ca href=\"/sg/blog/clothing-business\"\u003eSelling clothing\u003c/a\u003e, lifestyle goods, and other niche products is a profitable way to make money online. It is \u003ca href=\"https://www.statista.com/statistics/278890/us-apparel-and-accessories-retail-e-commerce-revenue/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eestimated\u003c/a\u003e that the apparel and accessories online retail sector\u0026nbsp;will about $159 billion in the US alone in 2025. Profitability in any industry however, relies on finding the right product for the right audience at the right time. Your business plan should include a detailed \u003ca href=\"/sg/blog/business-money-management\"\u003efinancial plan\u003c/a\u003e that will help you forecast profitability.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the best online boutiques?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe best online boutiques are those that understand their target audience, provide stellar customer service, and offer a unique and personalized \u003ca href=\"/sg/blog/personalized-shopping-experiences\"\u003eonline shopping experience\u003c/a\u003e. A best-in-class online boutique has an ecommerce website that’s responsive and easy to navigate. It brings the best of the in-store experience online. Some examples include \u003ca href=\"https://lisasaysgah.com\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eLisa Says Gah\u003c/a\u003e, \u003ca href=\"https://houseofsunny.com\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eHouse of Sunny\u003c/a\u003e, and \u003ca href=\"https://sokoglam.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eSoko Glam\u003c/a\u003e.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I start an online clothing boutique?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003eChoose a niche.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eIdentify market gaps.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eWrite a business plan.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eDevelop your products.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eChoose a brand name and logo.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003ePrice your products.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eCreate an online store.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eFigure out shipping.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eMarket your online clothing boutique.\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eDo I need a business license to start an online boutique?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eDepending on your country or region, you may need a business license or meet other legal requirements. Depending on your business structure, you may need a seller’s permit (or seller’s license) to sell your products online. Most states in the US require a seller’s permit to legally sell online, but requirements and fees vary by state. These will be important documents for paying sales tax.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","latestArticles":[],"contentNavigationLinks":[{"href":"#1","text":"What is an online boutique?"},{"href":"#2","text":"How to start an online boutique in 10 steps"},{"href":"#3","text":"3 things to consider before starting an online boutique"},{"href":"#4","text":"5 best-in-class online boutique examples"},{"href":"#5","text":"How to start an online boutique FAQ"}],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip Recruiter - 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[Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/node/topic/G9SMD8TQHFJ7728F"},{"text":"Themenhero - [Men’s Guide For Brands \u0026 Fashion]","url":"https://themenhero.com/"},{"text":"Zip Recruiter - [Amazon Affiliate Salary]","url":"https://www.ziprecruiter.com/Salaries/Amazon-Affiliate-Salary"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/operating/policies#Associates%20Program%20Participation%20Requirements"},{"text":"Amazon - [Application Review Process]","url":"https://affiliate-program.amazon.com/help/node/topic/G8TW5AE9XL2VX9VM"},{"text":"Coffee Brewing Pro - [Coffee Brewing Pro]","url":"https://coffeebrewingpro.com/"},{"text":"Sprocker Lovers - [Sprocker Lovers]","url":"https://sprockerlovers.com/"},{"text":"McKinsey \u0026 Company - [What is omnichannel marketing?]","url":"https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketing"},{"text":"Package Free Shop - [Package Free Shop]","url":"https://packagefreeshop.com/"},{"text":"McKinsey \u0026 Company - [Five-star growth: Using online ratings to design better product]","url":"https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/five-star-growth-using-online-ratings-to-design-better-products"},{"text":"The Every Day Farmhouse - [Homesteading Gift Ideas]","url":"https://theeverydayfarmhouse.com/homesteading-gift-ideas/"},{"text":"insider Intelligence -[Over 60% of US online shoppers start their product search on Amazon]","url":"https://www.insiderintelligence.com/content/online-shoppers-search-on-amazon"}],"pinterest-affiliate-marketing":[{"text":"Pinterest- [Your audience is here]","url":"https://business.pinterest.com/audience/"},{"text":"Pinterest - [Community guidelines]","url":"https://policy.pinterest.com/en/community-guidelines"},{"text":"FTC - [Online advertising disclosure guidelines]","url":"https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130312dotcomdisclosures.pdf"},{"text":"TheWaystoWealth - 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