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href="/images/2018/favicon/icon.ico"> <meta name="author" content="日経クロストレンド"> <meta name="keywords" content="マーケ,新ビジネス,データ分析,顧客層拡大,LTV向上,ブランド価値向上,経営,広報・宣伝,販売,食品,レジャー施設,コンビニ・スーパー,消費者調査,SNS活用,デザイン思考"> <meta name="description" content="高い顧客幸福度を誇るカルビー。同社では近年、広告戦略をメインに担う「PR・宣伝担当」の部署を、CXプランニング室に刷新して、ファンを巻き込んだコミュニケーションを重視している。その狙いは何か。カルビーマーケティング本部CXプランニング室の松井章氏をゲストに、ファンベースカンパニー代表の津田匡保氏が聞き手となり、顧客幸福度が高い背景にある独自のCX戦略に迫った。"> <meta name="theme-color" content="#ffffff"> <meta property="og:title" content="「ファンの力」でマーケを進化、カルビーの顧客幸福度が高い理由"> <meta property="og:description" content="高い顧客幸福度を誇るカルビー。同社では近年、広告戦略をメインに担う「PR・宣伝担当」の部署を、CXプランニング室に刷新して、ファンを巻き込んだコミュニケーションを重視している。その狙いは何か。カルビーマーケティング本部CXプランニング室の松井章氏をゲストに、ファンベースカンパニー代表の津田匡保氏が聞き手となり、顧客幸福度が高い背景にある独自のCX戦略に迫った。"> <meta property="og:type" content="article"> <meta property="og:url" content="https://xtrend.nikkei.com/atcl/seminar/19/00063/00001/"> <meta property="og:image" content="https://xtrend.nikkei.com/atcl/seminar/19/00063/00001/nxr_m.jpg"> <meta 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