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data-text="Italiano"><span class="niq-underline-black">Italiano</span><svg class="radio-unselected" width="24px" height="24px" viewBox="0 0 24 24" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <title>02_Elements/Icons/Radio/Active/Unselected</title> <g id="00_Symbols" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g id="02_Elements/Icons/Radio/Active/Unselected" fill="#000000"> <path d="M12,2 C17.5228475,2 22,6.4771525 22,12 C22,17.5228475 17.5228475,22 12,22 C6.4771525,22 2,17.5228475 2,12 C2,6.4771525 6.4771525,2 12,2 Z M12,3 C7.02943725,3 3,7.02943725 3,12 C3,16.9705627 7.02943725,21 12,21 C16.9705627,21 21,16.9705627 21,12 C21,7.02943725 16.9705627,3 12,3 Z" id="Color"></path> </g> </g> </svg> <svg class="radio-selected" width="24px" height="24px" viewBox="0 0 24 24" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <title>02_Elements/Icons/Radio/Active/Selected</title> <g 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C7.02943725,3 3,7.02943725 3,12 C3,16.9705627 7.02943725,21 12,21 C16.9705627,21 21,16.9705627 21,12 C21,7.02943725 16.9705627,3 12,3 Z M12,5 C15.8659932,5 19,8.13400675 19,12 C19,15.8659932 15.8659932,19 12,19 C8.13400675,19 5,15.8659932 5,12 C5,8.13400675 8.13400675,5 12,5 Z" id="Color"></path> </g> </g> </svg> </a>  <a class="dropdown-item check" href="/global/pt/" data-lang="pt" data-text="Português"><span class="niq-underline-black">Português</span><svg class="radio-unselected" width="24px" height="24px" viewBox="0 0 24 24" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <title>02_Elements/Icons/Radio/Active/Unselected</title> <g id="00_Symbols" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g id="02_Elements/Icons/Radio/Active/Unselected" fill="#000000"> <path d="M12,2 C17.5228475,2 22,6.4771525 22,12 C22,17.5228475 17.5228475,22 12,22 C6.4771525,22 2,17.5228475 2,12 C2,6.4771525 6.4771525,2 12,2 Z M12,3 C7.02943725,3 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Life"><span>Consumer Life</span></a> <a class="nav-link no-tracking" href="https://niq.com/consumeroutlook" title="Consumer Outlook"><span>Consumer Outlook</span></a> <a class="nav-link no-tracking" href="https://nielseniq.com/global/en/landing-page/state-of-tech-and-durables/" title="State of Tech & Durables"><span>State of Tech & Durables</span></a> </div> </li><li class="sections break"> <span class="sub-heading has-h-5-font-size">Key Topics</span> <div class="links-hold"> <a class="nav-link no-tracking" href="https://nielseniq.com/global/en/insights/technology/artificial-intelligence/" title="Artificial Intelligence"><span>Artificial Intelligence</span></a> <a class="nav-link no-tracking" href="https://nielseniq.com/global/en/insights/brand-strategy/" title="Brand Strategy"><span>Brand Strategy</span></a> <a class="nav-link no-tracking" href="https://nielseniq.com/global/en/insights/consumer-behavior" title="Consumer Behavior"><span>Consumer Behavior</span></a> <a class="nav-link 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class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-underline"><a class="wp-block-button__link has-second-color has-text-color has-link-color wp-element-button" href="https://nielseniq.com/global/en/insights/featured/">See all</a></div> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div id="global-insights-widget" class="wp-block-group pattern-callout teardrop-cards teardrop-white is-layout-flow wp-block-group-is-layout-flow"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex"> <div class="wp-block-column has-second-color has-third-background-color has-text-color has-background has-link-color wp-elements-4873c0fe489cf72edef62cf9aa8df9dc is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow"> <h5 class="wp-block-heading" id="lorem-ipsum"><strong><a 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id="lorem-ipsum"><a href="https://nielseniq.com/global/en/insights/analysis/2025/top-10-niq-insights-of-2024/">Top 10 NIQ insights of 2024</a></h5> </div> <div class="wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-4 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-outline is-style-outline--2"><a class="wp-block-button__link has-black-color has-text-color wp-element-button" href="https://nielseniq.com/global/en/insights/analysis/2025/top-10-niq-insights-of-2024/">click</a></div> </div> </div> <div class="wp-block-column has-second-color has-third-background-color has-text-color has-background has-link-color wp-elements-b774e20eafa4e04580953a42ec9af0b4 is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow"> <h5 class="wp-block-heading" id="lorem-ipsum"><a href="https://nielseniq.com/global/en/insights/analysis/2025/early-lessons-from-cyber-monday-2024/">Average Cyber Monday order values fall in 2024</a></h5> </div> <div class="wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-5 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-outline is-style-outline--3"><a class="wp-block-button__link has-black-color has-text-color wp-element-button" href="https://nielseniq.com/global/en/insights/analysis/2025/early-lessons-from-cyber-monday-2024/">click</a></div> </div> </div> <div class="wp-block-column has-second-color has-third-background-color has-text-color has-background has-link-color wp-elements-8bb4510dc61e82d9c741093a136079b4 is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow"> <h5 class="wp-block-heading" id="lorem-ipsum"><strong><a href="https://nielseniq.com/global/en/insights/report/2025/time-for-tariffs-what-they-could-mean-for-businesses-and-consumers/"><strong></strong></a><strong><a href="https://nielseniq.com/global/en/insights/report/2024/innovate-to-elevate-driving-tech-durables-spending-in-2025/"></a></strong><strong><strong><a href="https://nielseniq.com/global/en/insights/report/2024/cmo-outlook-for-2025/">Where AI should fit into CMOs’ 2025 planning</a></strong></strong></strong></h5> </div> <div class="wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-6 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-outline is-style-outline--4"><a class="wp-block-button__link has-black-color has-text-color wp-element-button" href="https://nielseniq.com/global/en/insights/report/2024/cmo-outlook-for-2025/">click</a></div> </div> </div> </div> </div> </div> </div> </div></div> <div class="wp-block-cover alignfull is-light has-parallax 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has-background-dim"></span><div class="wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-6 wp-block-group-is-layout-constrained" style="margin-top:0;margin-bottom:0;padding-top:0;padding-right:var(--wp--preset--spacing--medium);padding-bottom:0;padding-left:var(--wp--preset--spacing--medium)"> <h2 class="wp-block-heading" id="h-do-you-have-the-full-view">Do you have the Full View?</h2> <p>NIQ’s ecosystem of data, emerging tech, AI and experts delivers the most complete and clear understanding of consumer buying behavior that reveals new pathways to growth.</p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="https://nielseniq.com/global/en/landing-page/the-ecosystem-powering-omnicommerce/">See how we do it</a></div> </div> </div> </div></div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div style="height:100px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-columns flex-start-columns is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" data-aos="fade-left"> <div class="wp-block-cover is-light has-border-color has-first-border-color is-style-teardrop has-flat-border-bottom-left" style="border-width:2px;margin-top:0;padding-right:0;padding-left:0;min-height:250px;aspect-ratio:unset;"><span aria-hidden="true" class="wp-block-cover__background has-third-background-color has-background-dim-100 has-background-dim"></span><div class="wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-7 wp-block-group-is-layout-constrained" style="margin-top:0;margin-bottom:0;padding-top:0;padding-right:var(--wp--preset--spacing--medium);padding-bottom:0;padding-left:var(--wp--preset--spacing--medium)"> <h2 class="wp-block-heading has-second-color has-text-color has-link-color wp-elements-55a882985c076ac23929bad04814cbf3" id="h-90">90+</h2> <p class="has-second-color has-text-color has-link-color wp-elements-45b6c38e956d0ae32d9007b8e8d7c1a1">countries measuring $7.2T of global consumer spending</p> </div> </div></div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" data-aos="fade-left" data-aos-duration="500"> <div class="wp-block-cover is-light has-border-color has-first-border-color is-style-teardrop has-flat-border-bottom-left" style="border-width:2px;margin-top:0;padding-right:0;padding-left:0;min-height:250px;aspect-ratio:unset;"><span aria-hidden="true" class="wp-block-cover__background has-third-background-color has-background-dim-100 has-background-dim"></span><div class="wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-8 wp-block-group-is-layout-constrained" style="margin-top:0;margin-bottom:0;padding-top:0;padding-right:var(--wp--preset--spacing--medium);padding-bottom:0;padding-left:var(--wp--preset--spacing--medium)"> <h2 class="wp-block-heading has-second-color has-text-color has-link-color wp-elements-2629325c845d81969028ccdd1f0c620c" id="h-177m">177M</h2> <p class="has-second-color has-text-color has-link-color wp-elements-cc603cfbae063f168af54010543d3157">products covered from more than 21M stores </p> </div> </div></div> </div> </div> <div class="wp-block-columns flex-start-columns is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" data-aos="fade-left"> <div class="wp-block-cover is-light has-border-color has-first-border-color is-style-teardrop has-flat-border-bottom-left" style="border-width:2px;margin-top:0;padding-right:0;padding-left:0;min-height:250px;aspect-ratio:unset;"><span aria-hidden="true" class="wp-block-cover__background has-third-background-color has-background-dim-100 has-background-dim"></span><div class="wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-9 wp-block-group-is-layout-constrained" style="margin-top:0;margin-bottom:0;padding-top:0;padding-right:var(--wp--preset--spacing--medium);padding-bottom:0;padding-left:var(--wp--preset--spacing--medium)"> <h2 class="wp-block-heading has-second-color has-text-color has-link-color wp-elements-ddcf79232e5a13e398c7c6b0616f4a1a" id="h-1-800">1,800+</h2> <p class="has-second-color has-text-color has-link-color wp-elements-4b388a09c3404167bf08e9a9b8dcbc40">categories covering FMCG, Tech & Durables, and more</p> </div> </div></div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" data-aos="fade-left" data-aos-duration="500"> <div class="wp-block-cover is-light has-border-color has-first-border-color is-style-teardrop has-flat-border-bottom-left" style="border-width:2px;margin-top:0;padding-right:0;padding-left:0;min-height:250px;aspect-ratio:unset;"><span aria-hidden="true" class="wp-block-cover__background has-third-background-color has-background-dim-100 has-background-dim"></span><div class="wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-10 wp-block-group-is-layout-constrained" style="margin-top:0;margin-bottom:0;padding-top:0;padding-right:var(--wp--preset--spacing--medium);padding-bottom:0;padding-left:var(--wp--preset--spacing--medium)"> <h2 class="wp-block-heading has-second-color has-text-color has-link-color wp-elements-66861e0005fb8eb337f79378c607cf50" id="h-2-48t">2.48T</h2> <p class="has-second-color has-text-color has-link-color wp-elements-0b0d98682b13c4c31f8c669990b82806">transactions captured weekly, 3x more than global credit card transactions annually</p> </div> </div></div> </div> </div> </div> </div> <div style="height:100px" aria-hidden="true" class="wp-block-spacer"></div> </div></div> <div class="wp-block-cover alignfull"><span aria-hidden="true" class="wp-block-cover__background has-second-background-color has-background-dim-100 has-background-dim"></span><div class="wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow"> <div style="height:100px" aria-hidden="true" class="wp-block-spacer"></div> <h2 class="wp-block-heading" id="h-get-the-full-view-of-your-industry">Get the Full View of your industry</h2> <p>Comprehensive market intelligence for industries and economies across the globe</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-group pattern-callout teardrop-cards is-layout-flow wp-block-group-is-layout-flow"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-10 wp-block-columns-is-layout-flex"> <div class="wp-block-column teardrop-yellow-column is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow"> <p class="has-third-color has-text-color has-link-color wp-elements-cb46c55ef18b356cecb637e9800a2b03">The Full View of</p> <h4 class="wp-block-heading has-third-color has-text-color has-link-color wp-elements-d19470ba364edfd90c339ce183eb9b6c" id="lorem-ipsum">Consumer Packaged Goods</h4> </div> <div class="wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-8 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-outline is-style-outline--5"><a class="wp-block-button__link has-black-color has-text-color wp-element-button" href="https://nielseniq.com/global/en/industries/consumer-packaged-goods/">click</a></div> </div> </div> <div class="wp-block-column teardrop-pink-column is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow"> <p class="has-third-color has-text-color has-link-color wp-elements-cb46c55ef18b356cecb637e9800a2b03">The Full View of</p> <h4 class="wp-block-heading has-third-color has-text-color has-link-color wp-elements-408f50cb90415ec51e7a54b9140faa1d" id="lorem-ipsum">Retail</h4> </div> <div class="wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-9 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-outline is-style-outline--6"><a class="wp-block-button__link has-black-color has-text-color wp-element-button" href="https://nielseniq.com/global/en/industries/retail/">click</a></div> </div> </div> <div class="wp-block-column teardrop-orange-column is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow"> <p class="has-third-color has-text-color has-link-color wp-elements-cb46c55ef18b356cecb637e9800a2b03">The Full View of</p> <h4 class="wp-block-heading has-third-color has-text-color has-link-color wp-elements-f44c3b18b225e7bb37dbf977a1188242" id="lorem-ipsum">Technology & Durables</h4> <p></p> </div> <div class="wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-10 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-outline is-style-outline--7"><a class="wp-block-button__link has-black-color has-text-color wp-element-button" href="https://nielseniq.com/global/en/industries/tech-and-durables/">click</a></div> </div> </div> </div> </div> <div style="height:100px" aria-hidden="true" class="wp-block-spacer"></div> </div></div> <div class="wp-block-cover alignfull is-light"><span aria-hidden="true" class="wp-block-cover__background has-third-background-color has-background-dim-100 has-background-dim"></span><div class="wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow"> <div style="height:100px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-12 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <p></p> <figure class="wp-block-image size-large"><img decoding="async" src="https://nielseniq.com/wp-content/uploads/sites/4/2020/10/Omni-Banner-1.jpg?w=1024" width="1024" height="auto" alt="" class="wp-image-486636" srcset="https://nielseniq.com/wp-content/uploads/sites/4/2020/10/Omni-Banner-1.jpg 1920w, https://nielseniq.com/wp-content/uploads/sites/4/2020/10/Omni-Banner-1.jpg?resize=150,92 150w, https://nielseniq.com/wp-content/uploads/sites/4/2020/10/Omni-Banner-1.jpg?resize=300,184 300w, https://nielseniq.com/wp-content/uploads/sites/4/2020/10/Omni-Banner-1.jpg?resize=768,472 768w, https://nielseniq.com/wp-content/uploads/sites/4/2020/10/Omni-Banner-1.jpg?resize=1024,629 1024w, https://nielseniq.com/wp-content/uploads/sites/4/2020/10/Omni-Banner-1.jpg?resize=1536,944 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /></figure> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-11 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <h4 class="wp-block-heading has-second-color has-text-color has-link-color wp-elements-9ae6bc16be46f6afc02c72a5f2215090" id="h-featured-insight"><span class="accent-font"><em>Featured Insight</em></span></h4> <h2 class="wp-block-heading has-second-color has-text-color has-link-color wp-elements-33ceff713e4a4ba8c2e1311259d82a1b" id="h-the-ultimate-guide-to-omnichannel">The Ultimate Guide to Omnichannel</h2> <p class="has-second-color has-text-color has-link-color wp-elements-0e744952f1f9b84a6976ee20800ea006">A successful omnichannel strategy begins with high-quality data across all touchpoints. 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So you can gain the insights—measured, tracked, forecasted.     </p> </div> </div></div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-13 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" data-aos="fade-right"> <div style="height:150px" aria-hidden="true" class="wp-block-spacer"></div> <h2 class="wp-block-heading has-third-color has-text-color has-link-color wp-elements-0f8fe4d389122643d83ced9b8fc5392a" id="h-to-help-you-uncover-your-next">To help you uncover your next</h2> <h2 class="wp-block-heading" id="h-opportunity-innovation-decision"><span class="accent-font"><em>opportunity,<br>innovation,<br>decision.</em></span></h2> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button"><a class="wp-block-button__link has-accent-fifth-background-color has-background 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