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data-component="mdc-c-module-wrapper" data-module-theme="dark" data-module-background="deep-blue" data-module-category="AnchoredHero" class="ArticleDefault_mck-c-article-default__SfYQE"><style></style><div data-component="mdc-c-background-image" class="mdc-c-bg-image___GJdv1_2734c4f background-image-article-default ArticleDefault_mck-c-article-default__parallax-container__fZ7Iq"></div><div class="ArticleDefault_mck-c-article-default__gradient__Uu21n"></div><div class="ArticleDefault_mck-c-article-default__wrapper-content__XOe9C"><div class="mck-o-container"><div class="mck-o-container--wrapped mck-o-container--mobile-spacing mdc-u-grid mdc-u-grid-col-lg-12"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-col-lg-start-1 mdc-u-grid-col-lg-span-10"><div><h1 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-2 mck-u-animation-slide-down ArticleDefault_mck-c-article-default__heading__bv6rL"><div>The next normal in construction material distribution</div></h1></div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-10 mck-u-animation-blur-in-800 ArticleDefault_mck-c-article-default__description__sjoe9"><div><time datetime="2020-09-30T00:00:00Z">September 30, 2020</time> | Article</div></div></div></div></div></div></div><div class="mck-o-container"><div class="mck-o-container--wrapped mck-o-container--mobile-spacing mdc-u-grid mdc-u-grid-gutter-xxl"><section data-layer-region="article-body-header" class="mdc-u-grid mdc-u-grid-col-md-12 mck-u-animation-blur-in-400 byline-share-container"><div class="mdc-u-grid-col-md-start-2 mdc-u-grid-col-md-end-8 mdc-u-grid-col-lg-start-3 mdc-u-grid-col-lg-end-8 mdc-u-ts-9"><span> </span><span class="AuthorsByLine_mck-c-authors-byline__author__XdrlD"><span class="AuthorsByLine_mck-c-authors-byline__no-wrap__Ced0j">Timmy Andersson </span></span><span class="AuthorsByLine_mck-c-authors-byline__author__XdrlD"><span class="AuthorsByLine_mck-c-authors-byline__no-wrap__Ced0j">Jonas Biörck </span></span><span class="AuthorsByLine_mck-c-authors-byline__author__XdrlD"><span class="AuthorsByLine_mck-c-authors-byline__no-wrap__Ced0j"><a data-component="mdc-c-link" href="/our-people/erik-sjodin" class="mdc-c-link-inline___7DRrt_2734c4f mdc-c-link-inline--secondary___YKoOK_2734c4f"><span class="mdc-c-link__label___Pfqtd_2734c4f">Erik Sjödin</span></a><span> </span></span></span><span class="AuthorsByLine_mck-c-authors-byline__author__XdrlD"><span class="AuthorsByLine_mck-c-authors-byline__no-wrap__Ced0j"><a data-component="mdc-c-link" href="/our-people/jan-mischke" class="mdc-c-link-inline___7DRrt_2734c4f mdc-c-link-inline--secondary___YKoOK_2734c4f"><span class="mdc-c-link__label___Pfqtd_2734c4f">Jan Mischke</span></a></span></span></div><div class="mdc-u-grid-col-md-start-8 mdc-u-grid-col-md-end-12 mdc-u-grid-col-lg-start-8 mdc-u-grid-col-lg-end-11 ArticleContent_mck-c-article-content__share-tools__kWRRw"></div></section><section class="mdc-u-grid mdc-u-grid-col-md-12 mck-u-animation-blur-in-400"><div class="mdc-u-grid-col-md-start-2 mdc-u-grid-col-md-end-12 mdc-u-grid-col-lg-start-3 mdc-u-grid-col-lg-end-11"><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-5"><div class="mck-u-links-inline">How disruption is reshaping distribution and logistics in the world’s largest ecosystem.</div></div></div></section><main data-layer-region="article-body" class="mdc-u-grid mdc-u-grid-gutter-xxl"><div class="mdc-u-grid mdc-u-grid-col-1 mdc-u-grid-col-md-12"><div class="mdc-u-grid-col-md-start-2 mdc-u-grid-col-md-end-12 mdc-u-grid-col-lg-start-3 mdc-u-grid-col-lg-end-11"><div class="mdc-o-content-body mck-u-dropcap"><div class="mck-o-sidebar mck-o-xs-right-span"><div data-component="mdc-c-module-wrapper" data-module-theme="default" data-module-background="transparent" data-module-category="" 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class="mdc-c-link__label___Pfqtd_2734c4f"> (PDF-5 MB)</span></a></div></div></div></div></div> <p><strong>The construction industry</strong> and its supporting ecosystem have shown unsatisfactory performance in recent years, and external market factors and complex industry dynamics have impeded attempts at change. Over the next decade, however, new technologies and increased product digitization are likely to disrupt parts of the construction ecosystem, transforming the industry as we know it.</p> <p>Two-thirds of the industry executives we recently surveyed agree that the COVID-19 pandemic has accelerated this transformation; half report that they have already raised their level of digitization investment. Moreover, our research shows that a significant share of the $11 trillion global value added and $1.5 trillion of global profit pools could be redistributed along the value chain—a staggering 40 to 45 percent in the most affected segments. Executives must therefore consider not only the project of the future, but also the product of the future, developed along the value chain and the ecosystem of the future.</p> <p>In other words, industry dynamics will shift from a fragmented construction process to one that is more standardized, consolidated, and integrated. Those players that move faster and smarter than their competitors can increase their own profitability many times over. As an example of how the industry’s total value could be reshuffled, we will examine the materials distribution and logistics segment.</p> <h2>Industry disruption’s effects on the value chain</h2> <p>In late 2019, we conducted a global survey of 400 industry decision makers—primarily executives, owners, and principals—and asked them which factors they believe will affect the industry. The results suggest unprecedented disruption, especially regarding new production technology and the digitization of products (exhibit).</p> <div data-component="mdc-c-module-wrapper" data-module-theme="default" data-module-background="transparent" data-module-category="" class="mck-c-inline-module-container mck-o-md-center"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start mdc-u-mb-3 GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span> </span></div></div></div><div class="mck-u-inline-module-border-top mck-u-inline-module-border-bottom"><picture data-component="mdc-c-picture" class="Exhibit_mck-c-exhibit__image__pyIDm"><source media="(min-width: 768px)" srcSet="/~/media/mckinsey/business%20functions/operations/our%20insights/the%20next%20normal%20in%20construction%20material%20distribution/svg-next-normal-construction-material-ex1.svgz?cq=50&cpy=Center"/><img alt="Industry leaders expect disruption to occur." src="/~/media/mckinsey/business%20functions/operations/our%20insights/the%20next%20normal%20in%20construction%20material%20distribution/svg-next-normal-construction-material-ex1.svgz?cq=50&cpy=Center" loading="lazy"/></picture></div><div class="mck-u-sr-only"></div></div> <p>All players across the value chain will need to develop their strategies for dealing with disruption. This includes financing and development; the supply of materials, components, and machinery; off-site construction; and on-site construction and assembly. But it is especially true for materials distribution and logistics, engineering and planning, and general and specialized contracting—all of which survey respondents say will experience the largest disruption.</p> <div data-component="mdc-c-module-wrapper" data-module-theme="default" data-module-background="transparent" data-module-category="" class="mck-c-disruptor1up mck-o-md-center mck-u-inline-module-border-top mck-u-inline-module-border-bottom mck-u-screen-only" data-layer-region="disruptor-1up"><div class="mdc-u-grid mdc-u-grid-gutter-md mdc-u-grid-col-lg-12 mdc-u-grid-col-md-12 "><div class="mdc-u-grid-col-md-span-12"><header data-component="mdc-c-header" class="mdc-c-header"><div class="mdc-c-header__block___i1Lg-_2734c4f"><h3 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><div>Would you like to learn more about our <a href="/sitecore/service/notfound.aspx?item=web%3a%7b831d3041-f197-4b46-982d-440baef3e3ae%7d%40en">Capital Projects & Infrastructure Practice</a>?</div></h3></div></header><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--display-column___X0HDD_2734c4f mck-c-disruptor1up__content Disruptor1Up_mck-c-disruptor1up__content--links__VV4lE mdc-u-grid-gutter-md"><a data-component="mdc-c-link" href="" class="mdc-c-link-cta___NBQVi_2734c4f"><span class="mdc-c-link__label___Pfqtd_2734c4f">Visit our Engineering & Construction page</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a></div></div></div></div> <h2>A closer look at materials distribution</h2> <p>Materials-distribution companies procure basic materials, components, and equipment and then resell them to consumers and businesses.</p> <p>Today, the segment represents a high share of both value added (8 to 12 percent) and profits (13 to 17 percent) in the construction ecosystem. These figures come as no surprise, since distributors connect suppliers with project sites and subcontractors, keep stock of a complex array of components and materials, handle logistics, and even provide credit in some regions.</p> <p>However, many survey respondents believe that distributors could see value erode if no action is taken to overhaul their current business models, particularly in the new-build segment:</p> <ul> <li><em>Greater standardization and productization</em>, such as better planning with building-information modeling (BIM), could move decisions upstream to less-fragmented and more-sophisticated buyers, and reduce the scope of materials needed.</li> <li><em>Digital twins and building-management systems (BMS)</em> could make it possible to plan for and predict repair and maintenance needs, thus reducing the need for local stock.</li> <li><em>Better on-site efficiency</em> could increase the need for just-in-time logistics.</li> <li><em>Expanded online marketplaces for materials and direct sales from suppliers</em> could increase price transparency versus performance, likely resulting in a reduction in the breadth of materials on the market and creating a new set of competitors—while also potentially increasing direct-to-site deliveries, undermining the economics of a store network.</li> <li><em>Increased off-site construction</em> could shift procurement to factories with consolidated demand and relatively predictable planning horizons, reducing the need for store networks.</li> </ul> <p>As a result, the value distributors add (and their profit pools) might materially decline in coming years, in a challenge that may not be as severe as the ones facing players such as contractors and designers, but which may still be notable. In fact, 20 percent of survey respondents believe that materials distributors will see the largest decline—or even stop existing in their current form—within ten years.</p> <p>Yet another outcome is possible as well: distributors could reposition themselves as industrial-grade logistics hubs for the construction setup of the future. In this scenario, distributors become even more effective as catalysts for productivity at sites, generating substantial value for the entire industry by cutting time and effort now wasted in searching for, waiting for, and moving materials on-site.</p> <div data-component="mdc-c-module-wrapper" data-module-theme="default" data-module-background="transparent" data-module-category="" class="mck-c-disruptor1up mck-o-md-center mck-u-inline-module-border-top mck-u-inline-module-border-bottom mck-u-screen-only" data-layer-region="disruptor-1up"><div class="mdc-u-grid mdc-u-grid-gutter-md mdc-u-grid-col-lg-12 mdc-u-grid-col-md-12 "><div class="mdc-u-grid-col-lg-span-4 mdc-u-grid-col-md-span-5 Disruptor1Up_mck-c-disruptor1up__image___2Gc4"><picture data-component="mdc-c-picture"><img alt="Voices on Infrastructure: The project of the future" src="/~/media/mckinsey/business%20functions/operations/our%20insights/voices%20on%20infrastructure%20the%20project%20of%20the%20future/sept-2020-voices-collection_thumb_1536x1536.png?cq=50&mh=145&car=16:9&cpy=Center" loading="lazy"/></picture></div><div class="mdc-u-grid-col-lg-span-8 mdc-u-grid-col-md-span-7"><header data-component="mdc-c-header" class="mdc-c-header"><div class="mdc-c-header__block___i1Lg-_2734c4f"><h3 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><div>Voices on Infrastructure: The project of the future</div></h3></div></header><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--display-column___X0HDD_2734c4f mck-c-disruptor1up__content Disruptor1Up_mck-c-disruptor1up__content--links__VV4lE mdc-u-grid-gutter-md"><a data-component="mdc-c-link" href="" class="mdc-c-link-cta___NBQVi_2734c4f"><span class="mdc-c-link__label___Pfqtd_2734c4f">Read the collection</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a></div></div></div></div> <h2>What construction industry leaders can do now</h2> <p>All companies, regardless of where they are situated along the value chain, have a choice: either defend the core and transform to adjust to the changing environment, or actively reinvent themselves to attack and disrupt the markets they operate in. These disruptive plays require investing and risk taking, but successful moves could be rewarded with step changes in profitability and valuation.</p> <p>The leaders will likely be those that gain scale and consolidate the market while excelling at demand forecasting and inventory planning, as well as lean efficiencies and category reviews. These capabilities will be crucial to fulfilling increased demand for flexible, just-in-time, value-added logistics to construction sites and prefabrication plants, and to providing on-site logistics planning and operations. Digital interfaces are becoming increasingly essential as well, connecting with BIM and BMS for optimal planning and ordering, and offering advice through digitized expertise. Simpler preassembly, submodules, and kitting for the customer will save time on-site.</p> <p>Companies will also be expected to meet customers’ sustainability expectations on logistics emissions, design labeling that transparently communicates the sustainability impact of alternative building materials, and offer guidance in the selection of optimal materials.</p> <p>Distributors could reinvent themselves by taking on a role as the future construction landscape’s logistics hub. In doing so, they could create new value for customers, for instance, by helping with international sourcing or offering credit finance, packing in assembly order, in-room delivery, delivery before the working day, providing on-site logistics planning, and operations, or even offering simple preassembly.</p> <hr/> <p>As disruption creates a new “ecosystem of the future,” all players in the value chain will need to reposition or reinvent themselves. While looming disruption may seem daunting, those companies who successfully take the lead stand to gain market share and raise profitability.</p></div><div class="container-placeholder"></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-xl"><section role="contentinfo" data-layer-region="article-about-authors" class="mdc-u-grid mdc-u-grid-col-md-12 AboutAuthor_mck-c-about-author__nRJzu"><div class="mdc-u-grid-col-md-start-2 mdc-u-grid-col-md-end-12 mdc-u-grid-col-lg-start-3 mdc-u-grid-col-lg-end-11"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-c-heading--border___K8dj3_2734c4f mdc-u-align-center"></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8 mck-u-links-inline mck-u-links-inline--secondary mdc-u-mt-5"><div><p><strong>Timmy Andersson</strong> is a consultant in McKinsey’s Stockholm office, where <strong>Jonas Biörck</strong> is an associate partner and <a 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distribution","fields":null,"databaseName":"web","deviceId":"fe5d7fdf-89c0-4d99-9aa3-b5fbd009c9f3","itemId":"6bdbc1f6-1ec9-4c08-ab18-46c0f9cc7a35","itemLanguage":"en","itemVersion":2,"layoutId":"ae753eb4-a035-40b4-83bf-4b4438df6742","templateId":"683910db-02ba-40ba-92e7-726c880160a9","templateName":"ArticleJSS","placeholders":{"jss-main":[{"uid":"232bb7e9-289f-492d-a916-2b6185e44a84","componentName":"ArticleTemplate","dataSource":"","fields":{"data":{"articleTemplate":{"title":{"jsonValue":{"value":"The next normal in construction material distribution"}},"sEOTitle":{"value":"Next normal in construction material distribution"},"description":{"jsonValue":{"value":"How disruption is reshaping distribution and logistics in the world\u0026rsquo;s largest ecosystem."}},"sEODescription":{"value":"Disruption is reshaping distribution and logistics in the world's largest ecosystem."},"displayDate":{"jsonValue":{"value":"2020-09-30T00:00:00Z"}},"body":{"value":"[[DownloadsSidebar]]\n[[MostPopularArticles 5]]\n\n\u003cp \u003e\u003cstrong\u003eThe construction industry\u003c/strong\u003e and its supporting ecosystem have shown unsatisfactory performance in recent years, and external market factors and complex industry dynamics have impeded attempts at change. Over the next decade, however, new technologies and increased product digitization are likely to disrupt parts of the construction ecosystem, transforming the industry as we know it.\u003c/p\u003e\n\n\u003cp\u003eTwo-thirds of the industry executives we recently surveyed agree that the COVID-19 pandemic has accelerated this transformation; half report that they have already raised their level of digitization investment. Moreover, our research shows that a significant share of the $11 trillion global value added and $1.5 trillion of global profit pools could be redistributed along the value chain\u0026mdash;a staggering 40 to 45 percent in the most affected segments. Executives must therefore consider not only the project of the future, but also the product of the future, developed along the value chain and the ecosystem of the future.\u003c/p\u003e\n\n\u003cp\u003eIn other words, industry dynamics will shift from a fragmented construction process to one that is more standardized, consolidated, and integrated. Those players that move faster and smarter than their competitors can increase their own profitability many times over. As an example of how the industry\u0026rsquo;s total value could be reshuffled, we will examine the materials distribution and logistics segment.\u003c/p\u003e\n\n\u003ch2\u003eIndustry disruption\u0026rsquo;s effects on the value chain\u003c/h2\u003e\n\n\u003cp\u003eIn late 2019, we conducted a global survey of 400 industry decision makers\u0026mdash;primarily executives, owners, and principals\u0026mdash;and asked them which factors they believe will affect the industry. The results suggest unprecedented disruption, especially regarding new production technology and the digitization of products (exhibit).\u003c/p\u003e\n\n[[exhibit 1]]\n\n\u003cp\u003eAll players across the value chain will need to develop their strategies for dealing with disruption. This includes financing and development; the supply of materials, components, and machinery; off-site construction; and on-site construction and assembly. But it is especially true for materials distribution and logistics, engineering and planning, and general and specialized contracting\u0026mdash;all of which survey respondents say will experience the largest disruption.\u003c/p\u003e\n\n[[disruptor1up learnmore]]\n\n\u003ch2\u003eA closer look at materials distribution\u003c/h2\u003e\n\n\u003cp\u003eMaterials-distribution companies procure basic materials, components, and equipment and then resell them to consumers and businesses.\u003c/p\u003e\n\n\u003cp\u003eToday, the segment represents a high share of both value added (8 to 12 percent) and profits (13 to 17 percent) in the construction ecosystem. These figures come as no surprise, since distributors connect suppliers with project sites and subcontractors, keep stock of a complex array of components and materials, handle logistics, and even provide credit in some regions.\u003c/p\u003e\n\n\u003cp\u003eHowever, many survey respondents believe that distributors could see value erode if no action is taken to overhaul their current business models, particularly in the new-build segment:\u003c/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e\u003cem\u003eGreater standardization and productization\u003c/em\u003e, such as better planning with building-information modeling (BIM), could move decisions upstream to less-fragmented and more-sophisticated buyers, and reduce the scope of materials needed.\u003c/li\u003e\n\u003cli\u003e\u003cem\u003eDigital twins and building-management systems (BMS)\u003c/em\u003e could make it possible to plan for and predict repair and maintenance needs, thus reducing the need for local stock.\u003c/li\u003e\n\u003cli\u003e\u003cem\u003eBetter on-site efficiency\u003c/em\u003e could increase the need for just-in-time logistics.\u003c/li\u003e\n\u003cli\u003e\u003cem\u003eExpanded online marketplaces for materials and direct sales from suppliers\u003c/em\u003e could increase price transparency versus performance, likely resulting in a reduction in the breadth of materials on the market and creating a new set of competitors\u0026mdash;while also potentially increasing direct-to-site deliveries, undermining the economics of a store network.\u003c/li\u003e\n\u003cli\u003e\u003cem\u003eIncreased off-site construction\u003c/em\u003e could shift procurement to factories with consolidated demand and relatively predictable planning horizons, reducing the need for store networks.\u003c/li\u003e\n\u003c/ul\u003e\n\n\u003cp\u003eAs a result, the value distributors add (and their profit pools) might materially decline in coming years, in a challenge that may not be as severe as the ones facing players such as contractors and designers, but which may still be notable. In fact, 20 percent of survey respondents believe that materials distributors will see the largest decline\u0026mdash;or even stop existing in their current form\u0026mdash;within ten years.\u003c/p\u003e\n\n\u003cp\u003eYet another outcome is possible as well: distributors could reposition themselves as industrial-grade logistics hubs for the construction setup of the future. In this scenario, distributors become even more effective as catalysts for productivity at sites, generating substantial value for the entire industry by cutting time and effort now wasted in searching for, waiting for, and moving materials on-site.\u003c/p\u003e\n\n[[disruptor1up readnext]]\n\n\u003ch2\u003eWhat construction industry leaders can do now\u003c/h2\u003e\n\n\u003cp\u003eAll companies, regardless of where they are situated along the value chain, have a choice: either defend the core and transform to adjust to the changing environment, or actively reinvent themselves to attack and disrupt the markets they operate in. These disruptive plays require investing and risk taking, but successful moves could be rewarded with step changes in profitability and valuation.\u003c/p\u003e\n\n\u003cp\u003eThe leaders will likely be those that gain scale and consolidate the market while excelling at demand forecasting and inventory planning, as well as lean efficiencies and category reviews. These capabilities will be crucial to fulfilling increased demand for flexible, just-in-time, value-added logistics to construction sites and prefabrication plants, and to providing on-site logistics planning and operations. Digital interfaces are becoming increasingly essential as well, connecting with BIM and BMS for optimal planning and ordering, and offering advice through digitized expertise. Simpler preassembly, submodules, and kitting for the customer will save time on-site.\u003c/p\u003e\n\n\u003cp\u003eCompanies will also be expected to meet customers\u0026rsquo; sustainability expectations on logistics emissions, design labeling that transparently communicates the sustainability impact of alternative building materials, and offer guidance in the selection of optimal materials.\u003c/p\u003e\n\n\u003cp\u003eDistributors could reinvent themselves by taking on a role as the future construction landscape\u0026rsquo;s logistics hub. In doing so, they could create new value for customers, for instance, by helping with international sourcing or offering credit finance, packing in assembly order, in-room delivery, delivery before the working day, providing on-site logistics planning, and operations, or even offering simple preassembly.\u003c/p\u003e\n\n\u003chr /\u003e\n\n\u003cp\u003eAs disruption creates a new \u0026ldquo;ecosystem of the future,\u0026rdquo; all players in the value chain will need to reposition or reinvent themselves. While looming disruption may seem daunting, those companies who successfully take the lead stand to gain market share and raise profitability.\u003c/p\u003e"},"isFullScreenInteractive":{"boolValue":false},"hideStickySocialShareBar":{"boolValue":false},"desktopID":{"value":""},"mobileID":{"value":""},"desktopURL":{"value":""},"mobileURL":{"value":""},"desktopPaddingPercentage":{"value":""},"mobilePaddingPercentage":{"value":""},"desktopOverrideHeight":{"value":""},"mobileOverrideHeight":{"value":""},"cerosOembedURL":{"value":""},"cerosRenderMode":{"targetItem":null},"cerosBackgroundColor":{"targetItem":null},"hideByLine":{"boolValue":false},"tableOfContentsTitle":{"value":"TABLE OF CONTENTS"},"accessStatus":{"targetItem":{"key":{"value":"RegisteredUsers"},"value":{"value":"Registered Users"}}},"articleType":{"targetItem":{"displayName":"Article"}},"hasSpecialReport":{"boolValue":false},"contentType":{"targetItem":{"displayName":"Article"}},"sourcePublication":{"targetItem":null},"externalPublication":{"value":""},"mobileReady":{"boolValue":true},"forClientsOnly":{"boolValue":false},"excludeFromClientLink":{"boolValue":false},"originalPublishDate":{"jsonValue":{"value":"2020-09-30T00:00:00Z"}},"footnotes":{"value":"\u003col\u003e\n \u003cli\u003eClash detection is a feature of BIM that identifies areas where parts of a building may conflict with one another before construction begins.\u003c/li\u003e\n \u003cli\u003eFor more on the disruptive trends facing the industry, see Maria Jo\u0026atilde;o Ribeirinho, Jan Mischke, Gernot Strube, Erik Sj\u0026ouml;din, Jose Luis Blanco, Rob Palter, Jonas Bi\u0026ouml;rck, David Rockhill, and Timmy Andersson, \u0026ldquo;\u003ca href=\"/capabilities/operations/our-insights/the-next-normal-in-construction-how-disruption-is-reshaping-the-worlds-largest-ecosystem\"\u003eThe next normal in construction: How disruption is reshaping the world\u0026rsquo;s largest ecosystem\u003c/a\u003e,\u0026rdquo; June 4, 2020, McKinsey.com.\u003c/li\u003e\n \u003cli\u003eRibeirinho, Mischke, Strube, Sj\u0026ouml;din, Blanco, Palter, Bi\u0026ouml;rck, Rockhill, and Andersson, \u0026ldquo;\u003ca href=\"/capabilities/operations/our-insights/the-next-normal-in-construction-how-disruption-is-reshaping-the-worlds-largest-ecosystem\"\u003eThe next normal in construction: How disruption is reshaping the world\u0026rsquo;s largest ecosystem\u003c/a\u003e,\u0026rdquo; June 4, 2020, McKinsey.com.\u003c/li\u003e\n\u003c/ol\u003e"},"contributoryPractice":{"targetItems":[{"displayName":"Capital Excellence"}]},"aboutTheAuthors":{"value":"\u003cp\u003e\u003cstrong\u003eTimmy Andersson\u003c/strong\u003e is a consultant in McKinsey\u0026rsquo;s Stockholm office, where \u003cstrong\u003eJonas Bi\u0026ouml;rck\u003c/strong\u003e is an associate partner and \u003ca href=\"/our-people/erik-sjodin\"\u003e\u003cstrong\u003eErik Sj\u0026ouml;din\u003c/strong\u003e\u003c/a\u003e is a partner; \u003ca href=\"/our-people/jan-mischke\"\u003e\u003cstrong\u003eJan Mischke\u003c/strong\u003e\u003c/a\u003e is a partner in the Zurich office.\u003c/p\u003e"},"authors":{"targetItems":[{"template":{"id":"3FBABDB63A094F68B1F8E1BBE1BA124E","name":"Author"},"id":"E7B921F4C4E54D95B5FDB7A1CE0A89D0","name":"Timmy Andersson","authorTitle":{"value":"Timmy Andersson"},"description":{"value":""},"thumbnailImage":{"alt":"","src":null},"profile":{"targetItems":[]}},{"template":{"id":"3FBABDB63A094F68B1F8E1BBE1BA124E","name":"Author"},"id":"0801C2EB3B684EADBE8EFB6FFCF60066","name":"Jonas Biorck","authorTitle":{"value":"Jonas Biörck"},"description":{"value":""},"thumbnailImage":{"alt":"","src":null},"profile":{"targetItems":[]}},{"template":{"id":"3FBABDB63A094F68B1F8E1BBE1BA124E","name":"Author"},"id":"76FA851B2F934CC3AB88F5BA7E1C32E8","name":"Erik Sjodin","authorTitle":{"value":"Erik Sjödin"},"description":{"value":""},"thumbnailImage":{"alt":"","src":null},"profile":{"targetItems":[{"standardImage":{"src":"/~/media/mckinsey/our people/erik sjodin/erik_sjodin_standard_profile_1536x1152.jpg","alt":"Erik Sjödin"},"emailLinks":{"value":"erik_sjodin@mckinsey.com"},"linkedInUrl":{"value":""},"description":{"value":"Creates lasting transformations for leading companies across the construction value chain, with a focus on construction digitization and suppliers, such as construction-equipment OEMs, rental companies, material manufacturers and distributors, and retailers"},"locations":{"targetItems":[{"name":"Stockholm","displayName":"Stockholm"}]},"firmTitle":{"value":"Partner"},"thumbnailImage":{"alt":"Erik Sjödin","src":"/~/media/mckinsey/our people/erik sjodin/erik_sjodin_headshot_988x741.jpg"},"url":{"path":"/our-people/erik-sjodin"}}]}},{"template":{"id":"3FBABDB63A094F68B1F8E1BBE1BA124E","name":"Author"},"id":"BD5A02E39E164C53BDD158CF91BE4D60","name":"Jan Mischke","authorTitle":{"value":"Jan Mischke"},"description":{"value":""},"thumbnailImage":{"alt":"","src":null},"profile":{"targetItems":[{"standardImage":{"src":"/~/media/mckinsey/our people/jan mischke/jan mischke_1149_fc-mask_profile_1536x1152.png","alt":""},"emailLinks":{"value":"Jan_Mischke@mckinsey.com"},"linkedInUrl":{"value":"https://www.linkedin.com/in/janmischke"},"description":{"value":"Leads MGI’s research on productivity and prosperity"},"locations":{"targetItems":[{"name":"Zurich","displayName":"Zurich"}]},"firmTitle":{"value":"McKinsey Global Institute Partner"},"thumbnailImage":{"alt":"","src":"/~/media/mckinsey/our people/jan mischke/jan mischke_1149_fc-mask_headshot_988x741.png"},"url":{"path":"/our-people/jan-mischke"}}]}}]},"nonPartnerAuthors":{"targetItems":[]},"interactiveToUse":{"targetItem":null},"enableArticleComponents":{"boolValue":false},"relatedArticles":{"targetItems":[{"sourcePublication":{"targetItem":null},"publicationSource":null,"externalPublication":{"value":""},"title":{"value":"Artificial intelligence: Construction technology\u0026rsquo;s next frontier"},"url":{"path":"/capabilities/operations/our-insights/artificial-intelligence-construction-technologys-next-frontier"},"eyebrow":{"targetItem":{"name":"Article"}},"articleType":{"targetItem":{"name":"Article"}},"contentType":{"targetItem":{"name":"Article"}},"description":{"value":"Engineering and construction is behind the curve in implementing artificial intelligence solutions. 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