Google Measurement Partners - Endless Digital Measurement Capabilities

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<div id="h-js-header__drawer-backdrop" class="h-c-header__drawer-backdrop"></div></div> <main class="gmp-page gmp-page--no-newsletter"> <section class="gmp-section gmp-mb-l"> <div class="hero-landing"> <div class="hero-landing__background"> <div class="gmp-banner"> <picture> <source media="(max-width: 640px)" srcset="/web/20210530230511im_/https://measurementpartners.google.com/static/images/measurement/google-measurement-home-hero-mobile.jpg, /web/20210530230511im_/https://measurementpartners.google.com/static/images/measurement/google-measurement-home-hero-mobile_2x.jpg 2x"> <source media="(min-width: 641px)" srcset="/web/20210530230511im_/https://measurementpartners.google.com/static/images/measurement/google-measurement-home-hero.jpg, /web/20210530230511im_/https://measurementpartners.google.com/static/images/measurement/google-measurement-home-hero_2x.jpg 2x"> <img src="/web/20210530230511im_/https://measurementpartners.google.com/static/images/measurement/google-measurement-home-hero.jpg" alt="The power of partnerships." class="gmp-no-grab hero-landing__image"> </picture> </div> </div> <div class="hero-landing__content"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col--12 h-c-grid__col--align-middle"> <h1 class="h-c-headline h-c-headline--display-two h-has-bottom-margin"> The power of partnerships. </h1> <h2 class="h-c-headline h-c-headline--four">Today鈥檚 marketing is more complicated than ever. To help you better understand performance within this complexity, Google Measurement Partners gives you an array of options to expand your measurement capabilities.</h2> <a data-g-event="home" data-g-action="find a partner cta" data-g-label="hero" href="/web/20210530230511/https://measurementpartners.google.com/find-a-partner/" class="h-c-button h-c-button--primary" title="Find a partner">Find a partner</a> </div> </div> </div> </div> </div> </section> <section class="gmp-section gmp-mb-std"> <div class="gmp-section-header"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col"> <h3 class="h-c-headline h-c-headline--one gmp-section-header--center">Measurement, how you need it.</h3> </div> </div> </div> </div> <div class="three-column-tout"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col--10 h-c-grid__col--offset-1 three-column-tout__content"> <ul class="three-column-tout__set"> <li class="three-column-tout__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" role="img" aria-label="people icon" class="gmp-circle-icon gmp-circle-icon--green three-column-tout__icon"> <title>people icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m26.75 21.5a3 3 0 1 0 -3-3 3 3 0 0 0 3 3zm-8 0a3 3 0 1 0 -3-3 3 3 0 0 0 3 3zm0 2c-2.33 0-7 1.17-7 3.5v2.5h14v-2.5c0-2.33-4.67-3.5-7-3.5zm8 0c-.29 0-.62 0-1 .05a4.22 4.22 0 0 1 2 3.45v2.5h6v-2.5c0-2.33-4.67-3.5-7-3.5z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin">Trusted</h3> <p>Measurement Partners work closely with Google and meet rigorous, verified standards so you can be confident you鈥檙e working with a company who can deliver a measurement solution with the quality you expect.</p> </li> <li class="three-column-tout__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" role="img" aria-label="slider-controls icon" class="gmp-circle-icon gmp-circle-icon--green three-column-tout__icon"> <title>slider-controls icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m11.73 28.48v2.39h7.18v-2.39zm0-14.36v2.39h12v-2.39zm12 19.14v-2.38h9.57v-2.4h-9.6v-2.39h-2.4v7.18zm-7.21-14.35v2.39h-4.79v2.4h4.79v2.39h2.39v-7.18zm16.75 4.79v-2.4h-12v2.4zm-7.18-4.79h2.39v-2.39h4.79v-2.4h-4.79v-2.39h-2.39z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin">Choice</h3> <p>Our Measurement Partners provide brands and agencies with an independent option when it comes to measuring marketing performance of their Google media. By partnering with leading measurement providers across an array of solutions, you鈥檒l find a partner that meets your needs.</p> </li> <li class="three-column-tout__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" role="img" aria-label="wrench icon" class="gmp-circle-icon gmp-circle-icon--green three-column-tout__icon"> <title>wrench icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m10.5 10.5h24v24h-24z" fill="none"/><path d="m33.2 29.5-9.1-9.1a6.42 6.42 0 0 0 -1.5-6.9 6.61 6.61 0 0 0 -7.4-1.3l4.3 4.3-3 3-4.4-4.3a6.54 6.54 0 0 0 8.2 8.9l9.1 9.1a1 1 0 0 0 1.4 0l2.3-2.3a.9.9 0 0 0 .1-1.4z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin">Array of solutions</h3> <p>Whether you鈥檙e looking for help with viewability, reach, brand lift, brand safety, or marketing mix modeling, our Measurement Partners offer various solutions that work across Google advertising products, including Google Marketing Platform (including Display & Video 360 and Search Ads 360), Google Ads, YouTube, and more.</p> </li> </ul> </div> </div> </div> </div> </section> <section class="gmp-section gmp-mb-std"> <div class="two-column-tout"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col-xl--offset-1 h-c-grid__col-l--6 h-c-grid__col-xl--5 h-c-grid__col--align-middle two-column-tout__content"> <h3 class="h-c-headline h-c-headline--one">Look for the badge.</h3> <p class="h-u-mb-std two-column-tout__description">When a company has the Measurement Partners badge, it means they鈥檝e been carefully vetted and meet our standards. It also means we consider them to be a trusted business partner in providing the measurement capabilities you need to better understand your marketing performance, inclusive of Google media.</p> </div> <div class="h-c-grid__col h-c-grid__col-l--6 h-c-grid__col--align-middle"> <div class="two-column-tout__image"> <picture> <source media="(max-width: 767px)" srcset="/web/20210530230511im_/https://measurementpartners.google.com/static/images/measurement/google-measurement-partners-badge-mobile.jpg 1x, /web/20210530230511im_/https://measurementpartners.google.com/static/images/measurement/google-measurement-partners-badge-mobile_2x.jpg 2x"> <source media="(min-width: 768px)" srcset="/web/20210530230511im_/https://measurementpartners.google.com/static/images/measurement/google-measurement-partners-badge.jpg 1x, /web/20210530230511im_/https://measurementpartners.google.com/static/images/measurement/google-measurement-partners-badge_2x.jpg 2x"> <img src="/web/20210530230511im_/https://measurementpartners.google.com/static/images/measurement/google-measurement-partners-badge.jpg" alt="Look for the badge." class="gmp-no-grab "> </picture> </div> </div> </div> </div> </div> </section> <section class="gmp-section gmp-mb-xl"> <div class="gmp-section-header"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col"> <h3 class="h-c-headline h-c-headline--one gmp-section-header--center">Find a solution.</h3> </div> </div> </div> </div> <div class="three-column-tout"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col--10 h-c-grid__col--offset-1 three-column-tout__content"> <ul class="three-column-tout__set"> <li class="three-column-tout__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" role="img" aria-label="mobile-app icon" class="gmp-circle-icon gmp-circle-icon--yellow three-column-tout__icon"> <title>mobile-app icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m28 11.5h-10c-1.1 0-2 .9-2 2v3h2v-2h10v16h-10v-2h-2v3c0 1.1.9 2 2 2h10c1.1 0 2-.9 2-2v-18c0-1.1-.9-2-2-2zm-12 12.5-2.6-2.5-1.3 1.3 3.8 3.8 7.2-7.2-1.2-1.4z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin">Mobile App Attribution</h3> <p>Get campaign performance insights you can trust and make informed marketing decisions when working with an App Attribution partner. These partners provide a consistent and seamless understanding of your app's campaign performance.</p> </li> <li class="three-column-tout__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" role="img" aria-label="magnifying-glass icon" class="gmp-circle-icon gmp-circle-icon--yellow three-column-tout__icon"> <title>magnifying-glass icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m28.1 26.47h-1l-.36-.36a8.49 8.49 0 1 0 -.93.93l.36.36v1l6.54 6.6 2-2zm-7.9 0a5.92 5.92 0 1 1 5.92-5.92 5.92 5.92 0 0 1 -5.92 5.92z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin">Audience Reach</h3> <p>Audience reach partners provide you with a comprehensive view of media exposure across your target audiences, allowing you to better understand and optimize advertising spend across Google media and other channels.</p> </li> <li class="three-column-tout__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" role="img" aria-label="bar-graph icon" class="gmp-circle-icon gmp-circle-icon--yellow three-column-tout__icon"> <title>bar-graph icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m20.37 30.86h5.05v-20.21h-5.05zm-7.58 0h5.05v-10.1h-5.04zm15.16-13.86v13.86h5.05v-13.86z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin">Brand Lift</h3> <p>Increase accountability by connecting and measuring your ability to achieve brand building objectives with your advertising across channels. Brand Lift partners enable you to maximize the value of your digital advertising investments.</p> </li> <li class="three-column-tout__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" role="img" aria-label="shield icon" class="gmp-circle-icon gmp-circle-icon--yellow three-column-tout__icon"> <title>shield icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m22.5 11.5-9 4v6c0 5.5 3.8 10.7 9 12 5.2-1.3 9-6.5 9-12v-6zm-2 16-4-4 1.4-1.4 2.6 2.6 6.6-6.6 1.4 1.4z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin">Brand Safety</h3> <p>For most advertisers, protecting your brand is a top priority. Brand Safety partners provide robust monitoring and reporting on your video and display placements across devices, so you can feel confident your brand is safe.</p> </li> <li class="three-column-tout__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" role="img" aria-label="landscape icon" class="gmp-circle-icon gmp-circle-icon--yellow three-column-tout__icon"> <title>landscape icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m35.9 29.57v-14.62a2.44 2.44 0 0 0 -2.44-2.44h-21.92a2.44 2.44 0 0 0 -2.44 2.44v14.62a2.44 2.44 0 0 0 2.44 2.43h21.92a2.44 2.44 0 0 0 2.44-2.43zm-17.66-6.7 3 3.66 4.31-5.53 5.45 7.35h-17z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin">Sales Lift</h3> <p>Sales Lift partners help advertisers understand the incremental impact of their investments on key performance metrics such as revenue or sales. These partners are experts at incorporating Google data and insights into performing this analysis.</p> </li> <li class="three-column-tout__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" role="img" aria-label="eye icon" class="gmp-circle-icon gmp-circle-icon--yellow three-column-tout__icon"> <title>eye icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m22.5 15a11.83 11.83 0 0 0 -11 7.5 11.82 11.82 0 0 0 22 0 11.83 11.83 0 0 0 -11-7.5zm0 12.5a5 5 0 1 1 5-5 5 5 0 0 1 -5 5zm0-8a3 3 0 1 0 3 3 3 3 0 0 0 -3-3z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin">Viewability</h3> <p>Viewability partners help you understand how your display and video ads have the opportunity to be seen by real people across screens and devices, including those running on Google media. Using commonly accepted standards, viewability gives you a common currency on which to understand your results.</p> </li> <li class="three-column-tout__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" role="img" aria-label="lab icon" class="gmp-circle-icon gmp-circle-icon--yellow three-column-tout__icon"> <title>lab icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m31.46 28.13-5.72-7.89v-4.73h2v-2h-10v2h2v4.73l-5.86 8.09a2 2 0 0 0 1.62 3.17h14.5a2 2 0 0 0 1.46-3.36z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin">Marketing Mix Models</h3> <p>Marketing Mix Model partners help advertisers understand the ROI of their investments, so they can improve what鈥檚 working and fix what鈥檚 not. These partners are experts at incorporating Google data and insights into their services.</p> </li> </ul> </div> </div> </div> </div> </section> <section class="gmp-section gmp-mb-l"> <div class="color-bar"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col-l--8 h-c-grid__col-l--offset-2 h-c-grid__col--align-middle"> <div class="color-bar__icon color-bar__icon--blue "></div> <h3 class="h-c-headline h-c-headline--two color-bar__quote"> <span>Our Adidas teams </span><span class="color-bar__highlight color-bar__highlight--blue">work together in one environment</span><span> where we can see audience insights, what creative we鈥檙e running and where, how it鈥檚 performing, and make changes almost in real time.</span></h3> <p class="color-bar__credit"> <span class="color-bar__author">Patrick Cummings</span>, Chief Executive Officer, Marketing Management Analytics </p> </div> </div> </div> </div> </section> <section class="gmp-section gmp-mb-l"> <div class="gmp-section-header"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col"> <h3 class="h-c-headline h-c-headline--one gmp-section-header--center">Other partner programs.</h3> </div> </div> </div> </div> <div class="three-column-tout"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col--10 h-c-grid__col--offset-1 three-column-tout__content"> <ul class="three-column-tout__set"> <li class="three-column-tout__item"> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin">Google Marketing Platform Partners</h3> <p>Whether you鈥檙e looking for help with a single project or a bigger, long-term partnership, Google Marketing Platform Partners have the resources and expertise you need to help you achieve more with your marketing.</p> <p> <a data-g-event="home" data-g-action="learn more" data-g-label="google marketing platform partners" href="https://web.archive.org/web/20210530230511/https://marketingplatform.google.com/about/partners/" title="Learn more" class="h-c-link h-c-link--internal gmp-link" target="_blank">Learn more</a></p> </li> <li class="three-column-tout__item"> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin">Google Partners</h3> <p>Are you looking for a marketing consultant or advertising agency to help with your Google Ads campaign? 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