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<!DOCTYPE html> <html lang="en"> <head> <meta charset="UTF-8"> <meta name="renderer" content="webkit" /> <meta name="force-rendering" content="webkit" /> <meta http-equiv="X-UA-Compatible" content="IE=Edge,chrome=1" /> <meta name="viewport" content="width=device-width, initial-scale=1.0, user-scalable=0, minimal-ui" /> <meta http-equiv="Cache-Control" content="no-transform" /> <meta http-equiv="Cache-Control" content="no-siteapp" /> <meta name="applicable-device" content="pc,mobile" /> <meta name="MobileOptimized" content="width" /> <meta name="HandheldFriendly" content="true" /> <script>/*@cc_on window.location.href="https://support.dmeng.net/upgrade-your-browser.html?referrer="+encodeURIComponent(window.location.href); @*/</script> <title>赣州短视频运营推广|赣州视频制作|赣州视频推广_行业新闻_新闻资讯_赣州百兴网科技有限公司</title> <meta name="Keywords" content="赣州短视频推广|赣州视频推广|赣州视频运营" /> <meta name="Description" content="赣州视频推广|赣州百兴网科技有限公司，致力于视频运营推广，短视频企业号运营，拍摄剪辑运营一条龙服务，欢迎咨询！" /> <meta name="Robots" content="all" /> <meta 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</li> <li name="news"> <a class="hvr-underline-from-center" title="新闻资讯" href="/news/">新闻资讯</a> </li> <li name="about"> <a class="hvr-underline-from-center" title="公司简介" href="/about.html">公司简介</a> </li> <li name="contact"> <a class="hvr-underline-from-center" title="联系我们" href="/contact.html">联系我们</a> </li> </ul> <div class="navBtn"><span></span><span></span><span></span></div> </nav> </header> <div class="paddingHeader"></div><div id="banner" class=""> <div class="img"><img src="http://img01.g3wei.com/hbBx8jzeBc.jpg?x-oss-process=image/resize,w_1920,limit_0" alt=""></div> </div> <!-- body --> <main> <!-- news show --> <section class="case_show"> <div class="wrapper"> <nav class=" "> <a href="/">首页</a> <span>></span> <a href="/news/">新闻资讯</a> <span>></span> <a href="/news/list-2.html">行业新闻</a> </nav> <div class="box flex"> <section class="left"> <div class="content"> <h1 class=" ">短视频如何进行推广？</h1> <article class="clearfix"> <p>1.硬广投放</p> <p>硬广投放是目前短视频平台中简单直接的投放方式，指的是通过付费的形式来曝光产品，也是优化师口中的“买流量”，是直营电商比较常用的营销手段。</p> <p>2.内容植入</p> <p>商业广告有软硬广之分，内容植入即是短视频广告中“软文”，包括在短视频内容中加入广告，节目冠名、口播植入、产品露出等。举个例子，荣耀手机发布时，曾联合网红办公室小野进行内容植入，分别从防水性能、防撞防摔、拍照算法等角度阐述了产品优势，广泛地实现了<a href="http://www.bxw158.com/" target="_blank" rel="noopener">品牌曝光</a>。</p> <p>3.内容定制</p> <p>从内容层面出发，内容定制的逻辑则与传统广告片的思路类似，只是不同于时长较长、传播途径单一的传统广告，内容定制的视频广告内容更加短小精悍，爆点密集，比起品牌信息的传达更希望自己的视频内容成为一则有趣的故事，从单一的短视频平台走出来，达成二次、多次传播。</p> <p><a href="http://www.bxw158.com/" target="_blank" rel="noopener"><img class="wscnph" src="http://img01.g3wei.com/AFHEHn4C7K.jpg?x-oss-process=image/resize,m_lfit,h_1200,w_1200" /></a></p> <p>4.网红活动</p> <p>网红活动指的是通过网红效应带动<a href="http://www.bxw158.com/" target="_blank" rel="noopener">品牌营销</a>，正如传统广告商会签约明星歌手作为代言人，在短视频的营销中，网红/KOL的影响力能够为品牌带来更多爆光。其主要营销难点在于需要根据营销目标制定合适的宣传计划，从选择合作网红到策划活动方案都需要投入较长的时间成本和较多的资金，对平台也有一定要求。</p> <p>5.帐号运营</p> <p>从2018年开始，有许多品牌主都入驻了短视频平台，并开设了自己的帐号。食品方面有旺仔，数码产品则有小米等，都取得了不错的宣传。短视频平台也成为了继微博、微信公众号之外广告主全新的产品宣发阵地。</p> <p>6.整合营销</p> <p>所谓整合营销，就是围绕一件产品，将多个媒体和营销形式叠加起来，达成一个核心营销目标。整合营销并不是简单地将各种营销模式综合，而是要构建营销矩阵，强调每个营销的联动性，触及关注、兴趣、搜索、购买和分享各个环节。</p> <p><a href="http://www.bxw158.com/" target="_blank" rel="noopener">赣州百兴网科技有限公司</a>，致力于<a href="http://www.bxw158.com/" target="_blank" rel="noopener">视频运营推广</a>，视频<a href="http://www.bxw158.com/" target="_blank" rel="noopener">企业号运营</a>，拍摄剪辑运营一条龙服务，欢迎咨询！</p> </article> </div> <div id="change"> <a href="/news/show-14.html">上一篇：企业如何打造自己的短视频账号呢？</a> <a href="/news/show-12.html">下一篇：互联网大数据时代下的搜索引擎还在发挥着什么样的作用？</a> </div> </section> <section class="right"> <h4>推荐</h4> <ul> <li> <a href="/product/show-1.html"><img src="http://img01.g3wei.com/p7DJr2wHrh.jpg?x-oss-process=image/resize,m_fill,h_182,w_292,limit_0" alt=""> <p class="row">企业号蓝V认证</p> </a> </li> <li> <a href="/product/show-2.html"><img src="http://img01.g3wei.com/X3bjYX28rA.jpg?x-oss-process=image/resize,m_fill,h_182,w_292,limit_0" alt=""> <p class="row">视频拍摄</p> </a> </li> <li> <a href="/product/show-3.html"><img 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