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BBC - Autos - The Yebbujana R is Korea's little lightning bolt
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class="article-container" role="article" itemscope itemtype="http://schema.org/Article"><!-- data-smoke=main-article-start --> <section id="wide-column" class="wide-column clearfix "> <span class="column" itemprop="articleSection"><a href="/web/20150403070706/http://www.bbc.com/autos/columns/alt-green">Alt-Green</a></span> <span class="time" itemprop="datePublished" datetime="2015-04-01T00:00:00+0100">| 1 April 2015</span> <div class="sponsor-non-native"> <div data-advert-groups="1_2_3_4" class="ad-slot bbccom_slot sponsor_section bbccom_sponsor_slot" id="bbccom_sponsor_section_1_2_3_4"> <div class="bbccom_advert bbccom_display_none"> <script type="text/javascript"> if (window.bbcdotcom && bbcdotcom.slot) { bbcdotcom.slot('sponsor_section', [1,2,3,4],false,"IN ASSOCIATION WITH"); } </script> </div> <script type="text/javascript"> if (window.bbcdotcom && bbcdotcom.show) { bbcdotcom.show(); } </script> </div> </div> <h1 class="article-heading" role="heading" itemprop="headline">The Yebbujana R is Korea's little lightning bolt</h1> <div class="information clearfix no-image"> <div class="author author-has-profile author-profile-collapsed "> <div class="author-information story-meta no-image" itemprop="author"> <span class="arrow"></span> Matthew Phenix </div> <div class="author-profile toggle-content no-image"> <dl class="about"> <dt>About the author</dt> <dd><p>Editor of BBC Autos, Matthew is a former editor at Automobile Magazine and the creator of the digital-only Roadtrip Magazine. 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src="https://web.archive.org/web/20150403070706im_/http://ichef.bbci.co.uk/wwfeatures/976_549/images/live/p0/2n/6g/p02n6gms.jpg" alt="Yebbujana R"/> <p class="lead-image-caption">Yebbujana R. (Credit: Power Plaza)</p> </div> </section> <section class="main-column clearfix"> <article class="story "> <div class="body clearfix"> <div class="description" itemprop="description"> It is no surprise that Korea's largest automotive brands, the jointly owned Hyundai and Kia, essentially own the Seoul motor show. And yet the country is hardly without its upstarts. </div> <!-- RELATED ARTICLES --> <aside class="related-articles small-icon"> <h3>Related</h3> <article> <div class="image-container"> <a href="/web/20150403070706/http://www.bbc.com/autos/story/20150325-the-ecoreco-m3-is-the-scooter-for-commuters"> <img width="144" height="81" src="https://web.archive.org/web/20150403070706im_/http://ichef.bbci.co.uk/wwfeatures/144_81/images/live/p0/2m/s2/p02ms2jf.jpg" alt="EcoReco M3"></img> </a> </div> <a href="/web/20150403070706/http://www.bbc.com/autos/story/20150325-the-ecoreco-m3-is-the-scooter-for-commuters"><h5>The kick scooter for grownups</h5></a> </article> <article> <div class="image-container"> <a href="/web/20150403070706/http://www.bbc.com/autos/story/20150306-farmdogg-blends-robotics-with-rutabagas"> <img width="144" height="81" src="https://web.archive.org/web/20150403070706im_/http://ichef.bbci.co.uk/wwfeatures/144_81/images/live/p0/2l/fb/p02lfbqp.jpg" alt="(Credit: Rogue Rovers)"></img> </a> </div> <a href="/web/20150403070706/http://www.bbc.com/autos/story/20150306-farmdogg-blends-robotics-with-rutabagas"><h5>The farm tool of the future</h5></a> </article> <article> <div class="image-container"> <a href="/web/20150403070706/http://www.bbc.com/autos/story/20150212-nissan-uk-glow-in-the-dark-leaf"> <img width="144" height="81" src="https://web.archive.org/web/20150403070706im_/http://ichef.bbci.co.uk/wwfeatures/144_81/images/live/p0/2j/w5/p02jw59c.jpg" alt="Nissan's glow-in-the-dark Leaf"></img> </a> <div class="media-type-block"> <a href="/web/20150403070706/http://www.bbc.com/autos/story/20150212-nissan-uk-glow-in-the-dark-leaf"> <span class="video"></span> </a> </div> </div> <a href="/web/20150403070706/http://www.bbc.com/autos/story/20150212-nissan-uk-glow-in-the-dark-leaf"><h5>Nissan's glow-in-the-dark Leaf</h5></a> </article> <article> <div class="image-container"> <a href="/web/20150403070706/http://www.bbc.com/autos/story/20150211-meet-vega-sri-lankas-900-horsepower-supercar"> <img width="144" height="81" src="https://web.archive.org/web/20150403070706im_/http://ichef.bbci.co.uk/wwfeatures/144_81/images/live/p0/2j/sz/p02jsznz.jpg" alt="Codegen Vega"></img> </a> </div> <a href="/web/20150403070706/http://www.bbc.com/autos/story/20150211-meet-vega-sri-lankas-900-horsepower-supercar"><h5>A Sri Lankan supercar?</h5></a> </article> <article> <div class="image-container"> <a href="/web/20150403070706/http://www.bbc.com/autos/story/20150131-month-in-tech-audis-dealership-in-a-briefcase"> <img width="144" height="81" src="https://web.archive.org/web/20150403070706im_/http://ichef.bbci.co.uk/wwfeatures/144_81/images/live/p0/2j/0f/p02j0ftq.jpg" alt="Audi Virtual Reality Headset"></img> </a> </div> <a href="/web/20150403070706/http://www.bbc.com/autos/story/20150131-month-in-tech-audis-dealership-in-a-briefcase"><h5>Audi's wearable showroom</h5></a> </article> </aside> <!-- END OF RELATED ARTICLES --> <div class="story-body" itemprop="articleBody"> <p>Since 2010, Seoul-based Power Plaza – a supplier of batteries, power converters and other electric-car components – has been developing a tiny EV of its own. The cheeky Yebbujana coupe concept, now in its fourth generation, is envisioned as a petite urban runabout. It is clever, environmentally friendly and adorable. (The name “Yebbujana” translates roughly to "Isn't it pretty?") At the 2015 Seoul show, scheduled to kick off on 3 April, this sensible commuter car reveals a more playful side.</p><p><figure> <div class="figure-lining"> <img data-fixed-width-format="" width="464" height="261" src="https://web.archive.org/web/20150403070706im_/http://ichef.bbci.co.uk/wwfeatures/464_261/images/live/p0/2n/6g/p02n6gm3.jpg" title="Yebbujana R" alt="Yebbujana R" class="" data-caption="Yebbujana R. (Credit: Power Plaza)" data-caption-title=""/> </div> <figcaption class="caption media-caption"> <p class="img-caption">Yebbujana R. (Credit: Power Plaza)</p> </figcaption> </figure></p><p>The Yebbujana R is Power Plaza's two-seat roadster concept. Like the 2+2-seat Yebbujana S4 coupe, the R features a one-piece floor pan and body panels fabricated entirely of carbon fibre composite, with honeycomb sandwich panels imparting structural stiffness and a bumper-height impact bar on all four sides to improve crashworthiness. The coupe, complete with a lithium-ion battery pack beneath the seats, tips the scales at a 1,377lbs (625kg) – about 1,000lbs less than the new <a href="https://web.archive.org/web/20150403070706/http://www.bbc.com/autos/story/20150309-first-drive-mazda-mx-5">Mazda MX-5 Miata.</a></p><p><figure> <div class="figure-lining"> <img data-fixed-width-format="" width="464" height="261" src="https://web.archive.org/web/20150403070706im_/http://ichef.bbci.co.uk/wwfeatures/464_261/images/live/p0/2n/6g/p02n6grc.jpg" title="Yebbujana S4" alt="Yebbujana S4" class="" data-caption="Yebbujana S4. (Credit: Power Plaza)" data-caption-title=""/> </div> <figcaption class="caption media-caption"> <p class="img-caption">Yebbujana S4. (Credit: Power Plaza)</p> </figcaption> </figure></p><p>Providing the go is a low-voltage version of the electric motor in <a href="https://web.archive.org/web/20150403070706/http://www.bbc.com/autos/story/20140317-fiat-500e-is-shockingly-fun">Fiat's 500e</a>, rated at 38 horsepower and 80 pound-feet of torque. Don't be fooled by such modest numbers; the Yebbujana R is no child's toy. Power Plaza claims its roadster will scoot from zero to 62mph (100km/h) in a Porsche 911-like 4.6 seconds, and press on to a brisk 123mph top speed. Driven at 60km/h, the car will cover a fairly dazzling 355 miles on a full charge. But even with a heavy right foot, drivers can expect a reliable 200-mile range – a feat that Tesla Motors' Elon Musk considers the "minimum threshold" for a viable electric car.</p><p>Power Plaza has not shared production intentions for the Yebbujana S4 coupe or the Yebbujana R roadster, but a warm welcome at the Korea International Exhibition Center may put such plans in motion.</p><p><em>If you would like to comment on this or anything else you have seen on BBC Autos, head over to our <a href="https://web.archive.org/web/20150403070706/https://www.facebook.com/BBCAutos">Facebook </a>page or message us on <a href="https://web.archive.org/web/20150403070706/https://twitter.com/bbc_autos">Twitter</a>.</em></p> </div> </div> </article> <div class="clearfix"></div> <div id="email-sign-up"> <a href="https://web.archive.org/web/20150403070706/http://pages.email.bbc.com/subscribe"> Start your day with our morning email <span class="phone"></span> <span class="btn">Sign-up today</span> </a> </div> <section class="featured-videos"></section> <script> require(['lazy-loader'], function(LazyLoader) { var numberOfConditions = 2; 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