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Business.com Could Hit Jackpot on Auction Block - WSJ.com
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border="0" cellspacing="0" cellpadding="0"> <tr> <td colspan="3" valign="middle" align="left" class="boldPumpkinSixteen"> </td> </tr> <tr><td height="8"></td><td height="8" align="right"></td></tr> </table> <!-- ID: SB118248076104444461.djm --> <!-- LEVEL: normal --> <!-- TYPE: U.S. Business News --> <!-- DISPLAY-NAME: U.S. Business News --> <!-- PUBLICATION: "The Wall Street Journal Interactive Edition" --> <!-- DATE: 2007-06-22 00:01 --> <!-- COPY: Dow Jones & Company, Inc. --> <!-- ORIG-ID: --> <!-- article start --> <!-- CODE=INDUSTRY SYMBOL=DME CODE=INDUSTRY SYMBOL=DIT CODE=SUBJECT SYMBOL=OECM CODE=SUBJECT SYMBOL=OTEC CODE=SUBJECT SYMBOL=ODEA CODE=SUBJECT SYMBOL=OUSB --> <h1 class="articleTitle" style="margin: 0px 0px 0px 0px;">Business.com Could Hit<br/> Jackpot on Auction Block</h1> <div style="padding:12px 0px 0px 0px;font: bold 12px times new roman, times, serif;"><span id="byl" style="font: bold 12px times new roman, times, serif;">By <b>DENNIS K. BERMAN</b><br/><span class="aTime">June 22, 2007; Page B3</span></span><br/> </div> <p class="times">Entrepreneurs Jake Winebaum and Sky Dayton were widely mocked for lavishing $7.5 million on a single Internet domain name -- business.com -- back in 1999. It was the single highest price paid for a domain name at the time.</p> <p class="times">Now look who is having the last laugh.</p> <p class="times">The company that grew out of <a class="times" href="http://web.archive.org/web/20070625211011/http://www.business.com/">business.com</a> -- a search engine used by businesses to find products and services -- is now on the auction block, and could fetch anywhere between $300 million and $400 million, according to people familiar with the matter.</p> <p class="times">Closely held business.com is expected to attract a host of interest from the likes of media companies such as <a class="times rolloverQuote" href="/web/20070625211011/http://online.wsj.com/quotes/main.html?type=djn&symbol=dj" onmouseover="window.status=(' Quotes & Research for DJ');return true" onmouseout="window.status=('');return true">Dow Jones</a> & Co. and <a class="times rolloverQuote" href="/web/20070625211011/http://online.wsj.com/quotes/main.html?type=djn&symbol=nyt" onmouseover="window.status=(' Quotes & Research for NYT');return true" onmouseout="window.status=('');return true">New York Times</a> Co., these people said. Requests for comment from Business.com and the New York Times were not returned yesterday evening. Dow Jones, publisher of The Wall Street Journal, declined to comment.</p> <p class="times">Business.com does the kind of things publishers are trying to do more of: Drive readers to spend money with merchants who will pay a bounty for the traffic.</p> <p class="times">Their interest shows how, well into the Internet age, media companies are still eager for properties that can deliver online revenue and growth. Business.com, Santa Monica, Calif., has 2007 earnings before interest, taxes, depreciation and amortization of about $15 million, the people familiar with the matter said, with its online traffic growing by 50% in the first quarter of 2007, compared with the year earlier.</p> <p class="times">The people familiar with the matter say that the final price for Business.com is hard to predict. But at $350 million, a deal would value the company at some 24 times cash flow. Credit Suisse is running the auction.</p> <p class="times">Mr. Dayton remains a director. Mr. Winebaum is business.com's chief executive.</p> <p class="times"><b>Write to </b>Dennis K. Berman at <a class="times" href="http://web.archive.org/web/20070625211011/mailto:dennis.berman@wsj.com">dennis.berman@wsj.com</a></p> <!-- article end --> <script type="text/javascript" src="/web/20070625211011js_/http://online.wsj.com/javascript/sphere_api.js"></script> <script type="text/javascript" src="/web/20070625211011js_/http://online.wsj.com/javascript/sphere.js"></script> <script type="text/javascript"> var x = document.getElementsByName("pagename")[0]; var st1 = (x == null) ? '' : x.content; var index = (st1 == null) ? 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