News stories for Amber Arshad

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href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1142060/in-conversation-with-adeel-hashmi-head-of-tpl-maps"><img src="https://web.archive.org/web/20170707054718im_/http://i.dawn.com/thumbnail/2017/05/5923f3a2de4a5.jpg" alt="In conversation with Adeel Hashmi, Head of TPL Maps"/></a></div> </figure>  <h2 data-layout="story" data-id="1142060" class="story__title text--300 "><a href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1142060/in-conversation-with-adeel-hashmi-head-of-tpl-maps" class="story__link"><strong>In conversation with Adeel Hashmi, Head of TPL Maps</strong></a></h2>  <div class="story__excerpt text--300 ">The challenges and opportunities of launching a street view mapping app in Pakistan. <span class="story__time text--300 "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2017-05-23T17:52:23+05:00"><span class="timestamp__calendar">May 23, 2017</span> <span class="timestamp__time">05:52pm</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1142059" data-layout="story">  <figure class="media media--left col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1142059/atiya-zaidi-to-attend-the-see-it-be-it-programme-at-cannes-lions"><img src="https://web.archive.org/web/20170707054718im_/http://i.dawn.com/thumbnail/2017/05/592273651ab21.jpg" alt="Atiya Zaidi to attend the ‘See It Be It’ programme at Cannes Lions"/></a></div> </figure>  <h2 data-layout="story" data-id="1142059" class="story__title text--300 "><a href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1142059/atiya-zaidi-to-attend-the-see-it-be-it-programme-at-cannes-lions" class="story__link"><strong>Atiya Zaidi to attend the ‘See It Be It’ programme at Cannes Lions</strong></a></h2>  <div class="story__excerpt text--300 ">The ECD of Synergy Dentsu is among the 15 women selected from all over the world to attend the event. <span class="story__time text--300 "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2017-05-22T11:09:52+05:00"><span class="timestamp__calendar">May 22, 2017</span> <span class="timestamp__time">11:09am</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1142033" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1142033/omore-sticks-to-the-desi-tune"><img src="https://web.archive.org/web/20170707054718im_/http://i.dawn.com/thumbnail/2017/05/591d43d0aa386.jpg" alt="Omoré sticks to the desi tune"/></a></div> </figure>  <h2 data-layout="story" data-id="1142033" class="story__title text--300 "><a href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1142033/omore-sticks-to-the-desi-tune" class="story__link"><strong>Omoré sticks to the desi tune</strong></a></h2>  <div class="story__excerpt text--300 ">As Summer arrives, Omoré launches three new flavours; Injeer, Kairi and Candi. <span class="story__time text--300 "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2017-05-18T12:06:28+05:00"><span class="timestamp__calendar">May 18, 2017</span> <span class="timestamp__time">12:06pm</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1142029" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1142029/aspiring-to-amazon"><img src="https://web.archive.org/web/20170707054718im_/http://i.dawn.com/thumbnail/2017/05/591954a57bd09.jpg" alt="Aspiring to Amazon"/></a></div> </figure>  <h2 data-layout="story" data-id="1142029" class="story__title text--300 "><a href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1142029/aspiring-to-amazon" class="story__link"><strong>Aspiring to Amazon</strong></a></h2>  <div class="story__excerpt text--300 ">Zain Suharwardy, MD, Daraz pk, on the evolution of Daraz.pk and the consumer trends which dictate online retail. <span class="story__time text--300 "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2017-05-22T16:38:35+05:00"><span class="timestamp__calendar">May 22, 2017</span> <span class="timestamp__time">04:38pm</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1141987" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1141987/dig-it-2017-exploring-the-potential-of-big-data"><img src="https://web.archive.org/web/20170707054718im_/http://i.dawn.com/thumbnail/2017/04/58f600312db03.jpg" alt="Dig-It 2017 – Exploring the potential of Big Data"/></a></div> </figure>  <h2 data-layout="story" data-id="1141987" class="story__title text--300 "><a href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1141987/dig-it-2017-exploring-the-potential-of-big-data" class="story__link"><strong>Dig-It 2017 – Exploring the potential of Big Data</strong></a></h2>  <div class="story__excerpt text--300 ">The conference attracted local and international marketing professionals and featured informative keynote sessions. <span class="story__time text--300 "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2017-04-18T16:16:24+05:00"><span class="timestamp__calendar">Apr 18, 2017</span> <span class="timestamp__time">04:16pm</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1141985" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1141985/basking-in-the-spotlight"><img src="https://web.archive.org/web/20170707054718im_/http://i.dawn.com/thumbnail/2017/04/58f4794452c49.jpg" alt="Basking in the spotlight"/></a></div> </figure>  <h2 data-layout="story" data-id="1141985" class="story__title text--300 "><a href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1141985/basking-in-the-spotlight" class="story__link"><strong>Basking in the spotlight</strong></a></h2>  <div class="story__excerpt text--300 ">The winners of the PAS Awards 2017. <span class="story__time text--300 "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2017-04-24T09:43:18+05:00"><span class="timestamp__calendar">Apr 24, 2017</span> <span class="timestamp__time">09:43am</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1141982" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1141982/nokia-as-a-brand-and-especially-the-nokia-3310-have-always-been-loved-by-people-in-pakistan"><img src="https://web.archive.org/web/20170707054718im_/http://i.dawn.com/thumbnail/2017/04/58ee122da14a1.jpg" alt="“Nokia as a brand and especially the Nokia 3310 have always been loved by people in Pakistan”"/></a></div> </figure>  <h2 data-layout="story" data-id="1141982" class="story__title text--300 "><a href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1141982/nokia-as-a-brand-and-especially-the-nokia-3310-have-always-been-loved-by-people-in-pakistan" class="story__link"><strong>“Nokia as a brand and especially the Nokia 3310 have always been loved by people in Pakistan”</strong></a></h2>  <div class="story__excerpt text--300 ">In conversation with Muhammad Kamran Khan, Country Head, HMD Pakistan & Afghanistan. <span class="story__time text--300 "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2017-06-17T10:22:09+05:00"><span class="timestamp__calendar">Jun 17, 2017</span> <span class="timestamp__time">10:22am</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1141955" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1141955/see-you-at-mywarface"><img src="https://web.archive.org/web/20170707054718im_/http://i.dawn.com/thumbnail/2017/04/58ecbd8d4aa8a.jpg" alt="See you at #MyWarFace"/></a></div> </figure>  <h2 data-layout="story" data-id="1141955" class="story__title text--300 "><a href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1141955/see-you-at-mywarface" class="story__link"><strong>See you at #MyWarFace</strong></a></h2>  <div class="story__excerpt text--300 ">The #MyWarFace campaign aims to encourage agency and brand participation in the PAS Awards 2017. <span class="story__time text--300 "><span class="timestamp--label">Published</span> <span class="timestamp--time timeago" title="2017-04-11T16:11:57+05:00"><span class="timestamp__calendar">Apr 11, 2017</span> <span class="timestamp__time">04:11pm</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1140744" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1140744/online-and-onwards"><img src="https://web.archive.org/web/20170707054718im_/http://i.dawn.com/thumbnail/2015/03/5508671331cea.jpg" alt="Online and onwards"/></a></div> </figure>  <h2 data-layout="story" data-id="1140744" class="story__title text--300 "><a href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1140744/online-and-onwards" class="story__link"><strong>Online and onwards</strong></a></h2>  <div class="story__excerpt text--300 ">Although online travel sector is at its nascent stage in Pakistan, many growth enablers can help push it forward. <span class="story__time text--300 "><span class="timestamp--label">Published</span> <span class="timestamp--time timeago" title="2017-04-09T11:32:10+05:00"><span class="timestamp__calendar">Apr 09, 2017</span> <span class="timestamp__time">11:32am</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1141948" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1141948/breaking-the-stereotype-one-cup-of-tea-at-a-time"><img src="https://web.archive.org/web/20170707054718im_/http://i.dawn.com/thumbnail/2017/03/58d4961dcc193.jpg" alt="Breaking the stereotype – one cup of tea at a time"/></a></div> </figure>  <h2 data-layout="story" data-id="1141948" class="story__title text--300 "><a href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1141948/breaking-the-stereotype-one-cup-of-tea-at-a-time" class="story__link"><strong>Breaking the stereotype – one cup of tea at a time</strong></a></h2>  <div class="story__excerpt text--300 ">Tapal's recent ad campaign aims to break gender stereotypes and celebrate modern, independent women. <span class="story__time text--300 "><span class="timestamp--label">Published</span> <span class="timestamp--time timeago" title="2017-04-05T09:00:06+05:00"><span class="timestamp__calendar">Apr 05, 2017</span> <span class="timestamp__time">09:00am</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1141936" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1141936/we-didnt-want-to-destroy-the-sanctity-of-the-national-anthem-with-overt-branding"><img src="https://web.archive.org/web/20170707054718im_/http://i.dawn.com/thumbnail/2017/03/58cb65dfb7936.jpg" alt="“We didn’t want to destroy the sanctity of the national anthem with overt branding”"/></a></div> </figure>  <h2 data-layout="story" data-id="1141936" class="story__title text--300 "><a href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1141936/we-didnt-want-to-destroy-the-sanctity-of-the-national-anthem-with-overt-branding" class="story__link"><strong>“We didn’t want to destroy the sanctity of the national anthem with overt branding”</strong></a></h2>  <div class="story__excerpt text--300 ">In conversation with Shahneela Ahmed, Marketing Manager Pakistan, Lenovo, about the ‘Different is Better’ ad campaign. <span class="story__time text--300 "><span class="timestamp--label">Published</span> <span class="timestamp--time timeago" title="2017-03-17T09:23:42+05:00"><span class="timestamp__calendar">Mar 17, 2017</span> <span class="timestamp__time">09:23am</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1141877" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1141877/gul-ahmeds-meinperfecthoon-campaign-targets-women-who-doubt-their-self-image-every-single-day"><img src="https://web.archive.org/web/20170707054718im_/http://i.dawn.com/thumbnail/2017/03/58c10489df455.jpg" alt="“Gul Ahmed’s #MeinPerfectHoon campaign targets women who doubt their self-image every single day”"/></a></div> </figure>  <h2 data-layout="story" data-id="1141877" class="story__title text--300 "><a href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1141877/gul-ahmeds-meinperfecthoon-campaign-targets-women-who-doubt-their-self-image-every-single-day" class="story__link"><strong>“Gul Ahmed’s #MeinPerfectHoon campaign targets women who doubt their self-image every single day”</strong></a></h2>  <div class="story__excerpt text--300 ">In conversation with Ayesha Farid, Strategy Director, Adcom Leo Burnett, about Gul Ahmed’s #MeinPerfectHoon campaign. <span class="story__time text--300 "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2017-03-09T16:03:14+05:00"><span class="timestamp__calendar">Mar 09, 2017</span> <span class="timestamp__time">04:03pm</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1141856" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1141856/winning-this-award-will-reinforce-customer-trust"><img src="https://web.archive.org/web/20170707054718im_/http://i.dawn.com/thumbnail/2017/03/58bd338bd53ce.jpg" alt="“Winning this award will reinforce customer trust&quot;"/></a></div> </figure>  <h2 data-layout="story" data-id="1141856" class="story__title text--300 "><a href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1141856/winning-this-award-will-reinforce-customer-trust" class="story__link"><strong>“Winning this award will reinforce customer trust"</strong></a></h2>  <div class="story__excerpt text--300 ">JazzCash Mobile Account won the ‘Best Mobile Product for Women in Emerging Markets’ Award at the Global Mobile Awards. <span class="story__time text--300 "><span class="timestamp--label">Published</span> <span class="timestamp--time timeago" title="2017-03-06T15:08:49+05:00"><span class="timestamp__calendar">Mar 06, 2017</span> <span class="timestamp__time">03:08pm</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1141640" data-layout="story">  <figure class="media media--left col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1141640/we-anticipate-that-within-five-years-we-will-be-listed-among-the-top-dairy-companies-of-pakistan"><img src="https://web.archive.org/web/20170707054718im_/http://i.dawn.com/thumbnail/2017/02/58b56799be95a.jpg" alt="“We anticipate that within five years, we will be listed among the top dairy companies of Pakistan”"/></a></div> </figure>  <h2 data-layout="story" data-id="1141640" class="story__title text--300 "><a href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1141640/we-anticipate-that-within-five-years-we-will-be-listed-among-the-top-dairy-companies-of-pakistan" class="story__link"><strong>“We anticipate that within five years, we will be listed among the top dairy companies of Pakistan”</strong></a></h2>  <div class="story__excerpt text--300 ">Aamir Khawas, Head of Marketing and Sales, Fauji Foods on the acquisition of Noon Pakistan by Fauji Foods. <span class="story__time text--300 "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2017-03-01T15:56:54+05:00"><span class="timestamp__calendar">Mar 01, 2017</span> <span class="timestamp__time">03:56pm</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1141848" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1141848/design-has-the-power-to-heal-or-hurt"><img src="https://web.archive.org/web/20170707054718im_/http://i.dawn.com/thumbnail/2017/02/58b0095d12735.jpg" alt="“Design has the power to heal or hurt”"/></a></div> </figure>  <h2 data-layout="story" data-id="1141848" class="story__title text--300 "><a href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1141848/design-has-the-power-to-heal-or-hurt" class="story__link"><strong>“Design has the power to heal or hurt”</strong></a></h2>  <div class="story__excerpt text--300 ">The conference brought together students and design professionals to discuss the need for sustainable design. <span class="story__time text--300 "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2017-02-24T16:08:41+05:00"><span class="timestamp__calendar">Feb 24, 2017</span> <span class="timestamp__time">04:08pm</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1141762" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1141762/swinging-to-the-tune"><img src="https://web.archive.org/web/20170707054718im_/http://i.dawn.com/thumbnail/2017/02/589ebd6fc78ba.jpg" alt="Swinging to the tune"/></a></div> </figure>  <h2 data-layout="story" data-id="1141762" class="story__title text--300 "><a href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1141762/swinging-to-the-tune" class="story__link"><strong>Swinging to the tune</strong></a></h2>  <div class="story__excerpt text--300 ">As PSL 2017 kicks off with an adrenaline-pumping start, we review the official songs of the five teams. <span class="story__time text--300 "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2017-02-13T09:39:03+05:00"><span class="timestamp__calendar">Feb 13, 2017</span> <span class="timestamp__time">09:39am</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1141744" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1141744/interview-farees-shah-gm-pakistan-iflix"><img src="https://web.archive.org/web/20170707054718im_/http://i.dawn.com/thumbnail/2017/02/5892c622b5cec.jpg" alt="Interview: Farees Shah, GM Pakistan, iflix"/></a></div> </figure>  <h2 data-layout="story" data-id="1141744" class="story__title text--300 "><a href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1141744/interview-farees-shah-gm-pakistan-iflix" class="story__link"><strong>Interview: Farees Shah, GM Pakistan, iflix</strong></a></h2>  <div class="story__excerpt text--300 ">Farees Shah on iflix Pakistan’s launch, its content strategy, tackling piracy and their future plans for Pakistan. <span class="story__time text--300 "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2017-02-03T11:36:15+05:00"><span class="timestamp__calendar">Feb 03, 2017</span> <span class="timestamp__time">11:36am</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1141589" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1141589/feeling-the-beat"><img src="https://web.archive.org/web/20170707054718im_/http://i.dawn.com/thumbnail/2016/12/584a35c46b277.jpg" alt="Feeling the beat"/></a></div> </figure>  <h2 data-layout="story" data-id="1141589" class="story__title text--300 "><a href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1141589/feeling-the-beat" class="story__link"><strong>Feeling the beat</strong></a></h2>  <div class="story__excerpt text--300 ">A very Pakistani initiative that has enabled hearing impaired people to experience music. <span class="story__time text--300 "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2016-12-26T14:03:57+05:00"><span class="timestamp__calendar">Dec 26, 2016</span> <span class="timestamp__time">02:03pm</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1141580" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1141580/people-in-agencies-no-longer-make-as-much-money-as-they-used-to"><img src="https://web.archive.org/web/20170707054718im_/http://i.dawn.com/thumbnail/2016/11/5825fdcbf0e28.jpg" alt="“People in agencies no longer make as much money as they used to&quot;"/></a></div> </figure>  <h2 data-layout="story" data-id="1141580" class="story__title text--300 "><a href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1141580/people-in-agencies-no-longer-make-as-much-money-as-they-used-to" class="story__link">“People in agencies no longer make as much money as they used to"</a></h2>  <div class="story__excerpt text--300 ">In conversation with Michael J. Readman, Chairman, Z2C Limited. <span class="story__time text--300 "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2016-11-12T11:54:04+05:00"><span class="timestamp__calendar">Nov 12, 2016</span> <span class="timestamp__time">11:54am</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1141550" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1141550/making-islamic-finance-a-reality"><img src="https://web.archive.org/web/20170707054718im_/http://i.dawn.com/thumbnail/2016/11/58259eea49768.jpg" alt="Making Islamic finance a reality"/></a></div> </figure>  <h2 data-layout="story" data-id="1141550" class="story__title text--300 "><a href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1141550/making-islamic-finance-a-reality" class="story__link">Making Islamic finance a reality</a></h2>  <div class="story__excerpt text--300 ">In conversation with Irfan Siddiqui, President and CEO, Meezan Bank. <span class="story__time text--300 "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2016-11-10T15:00:24+05:00"><span class="timestamp__calendar">Nov 10, 2016</span> <span class="timestamp__time">03:00pm</span></span></span> </div> </article>  </div> <div class="col-12"> <div class="mr-4 p-2"> <ol class="nav pagination"> <li><div>1</div></li><li><a href="/web/20170707054718/http://aurora.dawn.com/authors/3256/amber-arshad/2">2</a></li><li><a href="/web/20170707054718/http://aurora.dawn.com/authors/3256/amber-arshad/2">Next</a></li></ol> </div> </div> </div> </main> <aside class="pb-4">  <section class="widget theme widget-linkedimage " data-type="linkedimage" data-id="538"> <div class="widget__container "> <div class="widget__container__body "> <a href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/subscribe/"><img class="col-12" src="//web.archive.org/web/20170707054718im_/http://i.dawn.com/widgets/upload-image-ff0fe3069b166b3fa34fb301b96b1d0c.png?r=400151068" alt=""/></a> </div> </div> </section>   <section class="widget theme widget-popular " data-type="popular" data-id="180"> <div class="widget__container "> <h2 class="widget__container__title "><span>Most Popular</span></h2> <div class="widget__container__body "> <div class="row"> <div class="col-12">  <article class="box story mb-4" data-id="1142037" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1142037/creating-the-dolmen-experience"><img src="https://web.archive.org/web/20170707054718im_/http://i.dawn.com/thumbnail/2017/05/591db205ec44e.jpg" alt="Creating the Dolmen experience"/></a></div> </figure>  <h2 data-layout="story" data-id="1142037" class="story__title size-five text--300 "><a href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1142037/creating-the-dolmen-experience" class="story__link"><strong>Creating the Dolmen experience</strong></a></h2> </article>   <article class="box story mb-4" data-id="1141993" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1141993/the-politics-of-femvertising"><img src="https://web.archive.org/web/20170707054718im_/http://i.dawn.com/thumbnail/2017/04/59007792d6036.jpg" alt="The politics of ‘femvertising’"/></a></div> </figure>  <h2 data-layout="story" data-id="1141993" class="story__title size-five text--300 "><a href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1141993/the-politics-of-femvertising" class="story__link"><strong>The politics of ‘femvertising’</strong></a></h2> </article>   <article class="box story mb-4" data-id="1141333" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1141333/a-passion-for-media"><img src="https://web.archive.org/web/20170707054718im_/http://i.dawn.com/thumbnail/2015/12/5665c02c05a66.jpg" alt="A passion for media"/></a></div> </figure>  <h2 data-layout="story" data-id="1141333" class="story__title size-five text--300 "><a href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1141333/a-passion-for-media" class="story__link"><strong>A passion for media</strong></a></h2> </article>   <article class="box story mb-4" data-id="1142080" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1142080/five-feel-good-tv-commercials"><img src="https://web.archive.org/web/20170707054718im_/http://i.dawn.com/thumbnail/2017/07/5959da21e3d5b.jpg" alt="Five feel-good TV commercials"/></a></div> </figure>  <h2 data-layout="story" data-id="1142080" class="story__title size-five text--300 "><a href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1142080/five-feel-good-tv-commercials" class="story__link"><strong>Five feel-good TV commercials</strong></a></h2> </article>   <article class="box story mb-4" data-id="1142081" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1142081/digital-trends-to-look-out-for-in-2018"><img src="https://web.archive.org/web/20170707054718im_/http://i.dawn.com/thumbnail/2017/07/595b585dd9484.jpg" alt="Digital trends to look out for in 2018"/></a></div> </figure>  <h2 data-layout="story" data-id="1142081" class="story__title size-five text--300 "><a href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1142081/digital-trends-to-look-out-for-in-2018" class="story__link"><strong>Digital trends to look out for in 2018</strong></a></h2> </article>  </div> </div> </div> </div> </section>   <section class="widget theme widget-poll " data-type="poll" data-id="524"> <div class="widget__container "> <h2 class="widget__container__title "><span>Should Pakistani brands use Indian celebrities to endorse their products?</span></h2> <div class="widget__container__body "> <div id="widgetPoll-16794499"> <script src="//web.archive.org/web/20170707054718js_/http://static.polldaddy.com/p/8482390.js" defer></script> </div> <link rel="stylesheet" href="/web/20170707054718cs_/http://aurora.dawn.com/widgets/poll/_css/poll.20170528080408.css" media="all"></div> </div> </section>   <section class="widget theme widget-writers " data-type="writers" data-id="521"> <div class="widget__container "> <h2 class="widget__container__title "><span>Contributors</span></h2> <div class="widget__container__body "> <div class="text-center "> <h2 class="tag text-center text--400 bald "><a title="Talha bin Hamid" href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/authors/3341/talha-bin-hamid" class="stroy__link">Talha bin Hamid</a></h2> </div>  <article class="box story " data-id="1142076" data-layout="story">  <h2 data-layout="story" data-id="1142076" class="story__title size-five text-center text--300 pb-4"><a href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1142076/a-question-of-celebrity-endorsements" class="story__link"><strong>A question of celebrity endorsements</strong></a></h2> </article>  <div class="text-center "> <h2 class="tag text-center text--400 bald "><a title="Amber Arshad" href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/authors/3256/amber-arshad" class="stroy__link">Amber Arshad</a></h2> </div>  <article class="box story " data-id="1142060" data-layout="story">  <h2 data-layout="story" data-id="1142060" class="story__title size-five text-center text--300 pb-4"><a href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1142060/in-conversation-with-adeel-hashmi-head-of-tpl-maps" class="story__link"><strong>In conversation with Adeel Hashmi, Head of TPL Maps</strong></a></h2> </article>  <div class="text-center "> <h2 class="tag text-center text--400 bald "><a title="Rashna Abdi" href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/authors/3373/rashna-abdi" class="stroy__link">Rashna Abdi</a></h2> </div>  <article class="box story " data-id="1141950" data-layout="story">  <h2 data-layout="story" data-id="1141950" class="story__title size-five text-center text--300 pb-4"><a href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1141950/10-commandments-for-creatives" class="story__link"><strong>10 Commandments for Creatives</strong></a></h2> </article>  <div class="text-center "> <h2 class="tag text-center text--400 bald "><a title="Ayesha Shaikh" href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/authors/3241/ayesha-shaikh" class="stroy__link">Ayesha Shaikh</a></h2> </div>  <article class="box story " data-id="1142025" data-layout="story">  <h2 data-layout="story" data-id="1142025" class="story__title size-five text-center text--300 pb-4"><a href="https://web.archive.org/web/20170707054718/http://aurora.dawn.com/news/1142025/retail-revs-up" class="story__link"><strong>Retail revs up</strong></a></h2> </article>  <div class="text-center "> <h2 class="tag text-center text--400 bald "><a title="Faraz Maqsood Hamidi" 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