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class="a20m-content" role="main" id="main-content"> <div class="a20m-body desktop" data-devicetype="desktop"> <div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="container padding-top-large padding-bottom-large a20m has-max-width border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--default columns-container--full-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h1 class="heading align-start color-normal heading-size--normal">Mobile Banner</h1></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h2 class="heading align-start color-normal heading-size--normal">Description</h2></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:50%"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/mobiletallbanner-safezone._SL100_FMwebp_._TTW_.jpg" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/mobiletallbanner-safezone._TTW_.jpg" alt="Mobile Tall Phone Banner" title="" height="370" width="700" style="height:200px;border-radius:16px"></div></div><div class="container padding-top-xsmall a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal"><a href="https://m.media-amazon.com/images/G/01/images/imdb/adspecs/templates/IMDb-AdTemplate_mobile-640x200-tall-banner._CB1508196011_.zip">Download Template (.zip)</a></p></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:50%"><p class="text align-start color-normal text--word-break--normal text-size--normal">Mobile phone banners run across the iPhone app, the Android app, and the Mobile-optimized website for all Phone browsers.<br><strong>Placement:</strong> All phone banners are the same dimension across the iPhone app, Android app, and Mobile Website.<br><strong>Dimensions:</strong> The ad dimension is 320x100 when viewed on device but 640x200 for clients providing assets.<br><strong>Restrictions:</strong> Overlay animation is not available for this ad product</p></div></div><div class="container padding-top-mini padding-bottom-mini a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal"></p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h2 class="heading align-start color-normal heading-size--normal">Mobile Banner Example</h2></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/mobiletallbanner-example1._BL10_FMwebp_._TTW_.jpg" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/mobiletallbanner-example1._TTW_.jpg" alt="Mobile banner example" title="" height="370" width="700" style="height:auto;border-radius:16px"></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal"></p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><ul class="list list-style--default color-normal text-size--normal" start="1"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h3 class="heading align-start color-normal heading-size--normal">Production Specifications</h3></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal"><strong>Serving</strong>: 1st party only<br><strong>Core Dimensions</strong>: 640x200 (will display 320x100 on mobile)<br><strong>File Weight of Backup Image</strong>: 40kb<br><strong>Supported Devices</strong>: Mobile app and mobile web<br><strong>Supported Date Messaging</strong>: Up to 5 unique date messages</p></div></ul></div></div></div><div class="container padding-top-xxlarge a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container background-color-white border-color-gray padding-bottom-small a20m border-type-none background-color-white desktop" id="" style="width:100%"><div class="container background-color-gray border-color-gray padding-left-small padding-right-small padding-top-xsmall padding-bottom-mini border-left-1px border-right-1px border-top-1px border-bottom-1px a20m border-type-solid background-color-gray desktop" id="" style="width:100%"><h4 class="heading align-start color-normal heading-size--small">Production Timeline</h4></div><div class="container border-color-gray padding-left-small padding-right-small padding-top-small padding-bottom-mini border-left-1px border-right-1px border-bottom-1px a20m border-type-solid background-color-transparent desktop" id="dmp" style="width:100%"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal">IMDb Ad Production Timelines account for the number of business days it will take to produce an ad unit. Ad Production Timelines include all typical phases of an ad lifecycle such as booking, design, trafficking and testing. Timelines vary depending on who is responsible for designing the ad unit.</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><ul class="list list-style--default color-normal text-size--normal" start="1"><li class="">All timelines begin when design assets are received and approved by IMDb.</li><li class="">All timelines end when the ad unit is live on IMDb properties.</li></ul></div><div class="container border-color-gray border-left-1px border-right-1px border-bottom-1px a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="table-container"><div class="container a20m border-type-solid background-color-transparent desktop" id="" style="width:100%"></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:50%"></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:50%"></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:50%"></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:50%"></div><table class="table table--border-all-cells align-start" cellspacing="0" cellpadding="0" border="1"><tbody><tr class="table-row"><td class="table-cell" colspan="1">Client Built Timeline</td><td class="table-cell" colspan="1">2 business days</td></tr><tr class="table-row"><td class="table-cell" colspan="1">IMDb Built Timeline</td><td class="table-cell" colspan="1">5 business days</td></tr></tbody></table></div></div></div></div><div class="container background-color-white border-color-gray padding-bottom-small a20m border-type-none background-color-white desktop" id="" style="width:100%"><div class="container background-color-gray border-color-gray padding-left-small padding-right-small padding-top-xsmall padding-bottom-mini border-left-1px border-right-1px border-top-1px border-bottom-1px a20m border-type-solid background-color-gray desktop" id="" style="width:100%"><h4 class="heading align-start color-normal heading-size--small">Asset Deliverables</h4></div><div class="container border-color-gray padding-left-small padding-right-small padding-top-small padding-bottom-mini border-left-1px border-right-1px border-bottom-1px a20m border-type-solid background-color-transparent desktop" id="dmp" style="width:100%"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal">Each ad execution has unique requirements necessary to produce the individual unit. Failure to provide assets in compliance with the guidelines and technical specifications will impact launch dates.</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h5 class="heading align-start color-normal heading-size--small">Mobile Banner - Client design</h5></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><ul class="list list-style--default color-normal text-size--normal" start="1"><li class="">Final designed IMDb Mobile Banner PSD template</li><li class="">Include all message, date and CTA changes within separate layers in the PSD</li><li class="">Fonts in .otf or .ttf format</li><li class="">Messaging, CTA and date schedule</li><li class="">Clickthrough link</li></ul></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h5 class="heading align-start color-normal heading-size--small">Mobile Banner - IMDb designed</h5></div><div class="container border-color-gray border-left-1px border-right-1px border-bottom-1px a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><ul class="list list-style--default color-normal text-size--normal" start="1"><li class="">High resolution layered key art PSDs</li><li class="">Layered title treatment (with tagline and cast names if you want included)</li><li class="">Advertising copy</li><li class="">Legal line, logos, rating bugs</li><li class="">Fonts in .otf or .ttf format</li><li class="">Messaging, CTA and date schedule</li><li class="">Design direction and/or pre-existing ad units for reference</li><li class="">Brand guidelines</li><li class="">Clickthrough link</li></ul></div></div></div></div></div></div></div></div></div> </div> </div> <footer id="a20m-footer" style="min-height: 150px; 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