PhD Marketing | LSU Department of Marketing

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href="https://www.lsu.edu/business/">Business</a></li> <li class="breadcrumb-item"><a href="https://www.lsu.edu/business/marketing/">Department of Marketing</a></li> <li class="breadcrumb-item active" aria-current="page">PhD Marketing</li> </ol> </nav> </div> </div> </div> </div> <section> <div class="container"> <div class="row"> <div class="col-12"> <div class="container"> <div class="row mx-lg-n5"> <div class="col-lg-7 py-3 px-lg-5"> <h1>PhD Marketing</h1> <h2 class="lead">The mark of highest achievement in marketing scholarship.</h2> <p>The PhD in Business Administration with a concentration in marketing at LSU is designed to produce collegial scholars for academic careers in research, teaching, and service at universities. A strong emphasis is placed on research and a collaborative research environment. The department offers the state-of-the-art Behavioral Research Lab housed in the Business Education Complex, where faculty and students can conduct their research, and a large undergraduate student subject pool used for academic research studies. Doctoral students receive opportunities to participate in research projects beginning their first semester and continue to work closely with fellow doctoral students and faculty members on various research projects targeted for conference and journal publication while in the program.</p> </div> <div class="col-lg-5 py-3 px-lg-5"> <div style="background-color: #FFFFFF;padding: 20px; border-radius: 5px;"> <p class="label">Quick Links</p> <p><a class="btn btn-purple btn-block" href="/business/marketing/index.php">DEPARTMENT OF MARKETING</a><a class="btn btn-purple btn-block" href="/business/marketing/faculty-staff.php">MARKETING FACULTY & STAFF</a><a class="btn btn-purple btn-block" href="/business/marketing/phd-student-directory.php">PhD student Directory & Placements</a></p> <p><a class="btn btn-purple btn-block" href="https://lsu.edu/graduateschool/admissions/apply.php">Apply Now</a></p> </div> </div> </div> </div> <div class="tabs"> <nav> <div class="nav nav-tabs" id="nav-tab-d26e118" role="tablist"><a class="nav-item nav-link active" id="tab-d26e118-1" data-toggle="tab" href="#d26e118-1" role="tab" aria-controls="tab-d26e118-1" aria-selected="true">Program Overview</a><a class="nav-item nav-link" id="tab-d26e118-2" data-toggle="tab" href="#d26e118-2" role="tab" aria-controls="tab-d26e118-2" aria-selected="false">Learning Objectives</a><a class="nav-item nav-link" id="tab-d26e118-3" data-toggle="tab" href="#d26e118-3" role="tab" aria-controls="tab-d26e118-3" aria-selected="false">Curriculum</a><a class="nav-item nav-link" id="tab-d26e118-4" data-toggle="tab" href="#d26e118-4" role="tab" aria-controls="tab-d26e118-4" aria-selected="false">Admission </a><a class="nav-item nav-link" id="tab-d26e118-5" data-toggle="tab" href="#d26e118-5" role="tab" aria-controls="tab-d26e118-5" aria-selected="false">Financial Assistance</a></div> </nav> <div class="tab-content" id="nav-tabContent-d26e118"> <div id="d26e118-1" class="tab-pane fade show active" role="tabpanel" aria-labelledby="tab-d26e118-1"> <p class="lead">Program Overview</p> <p>The PhD Marketing is a year-round program for full-time study. Students should plan on spending two academic years (fall and spring) completing coursework and devote summer terms to advancing their research with fellow doctoral students and faculty members. Upon completing major marketing coursework, students must pass written comprehensive (qualifying) and oral exams. Each PhD candidate is also required to design, implement, and complete an original dissertation under the supervision of a marketing faculty member.</p> </div> <div id="d26e118-2" class="tab-pane fade" role="tabpanel" aria-labelledby="tab-d26e118-2"> <p class="lead">Learning Objectives</p> <ul> <li>Have command of major theoretical and conceptual issues identified in marketing seminars.</li> <li>Have command of topic literature search and synthesis.</li> <li>Have command of design and execution of academic marketing research.</li> <li>Execute an academic marketing research project and write a cogent paper on this topic.</li> </ul> </div> <div id="d26e118-3" class="tab-pane fade" role="tabpanel" aria-labelledby="tab-d26e118-3"> <p class="lead">Curriculum Overview </p> <p>Common Body of Knowledge Coursework:</p> <ul> <li>Amount: 4 classes (12 hours), may be waived with an approved master’s degree</li> <li>Purpose: Business foundation</li> </ul> <p>Major Marketing Coursework:</p> <ul> <li>Amount: 8 classes (24 hours)</li> <li>Purpose: Substantive, theoretical, and methodological skills</li> </ul> <p>Elective Coursework:</p> <ul> <li>Amount: 5 classes (15 hours)</li> <li>Purpose: Extension of substantive, theoretical, and/or methodological skills</li> </ul> <p>Total Coursework:</p> <ul> <li>Amount: 17 classes (51 hours) plus dissertation hours</li> </ul> <p class="lead">First Year</p> <p><strong>Fall</strong></p> <div class="table-responsive"> <div class="table-responsive"> <table class="table table-hover"> <thead> <tr class="top-row"> <th scope="col">Course </th> <th scope="col">Hours</th> </tr> </thead> <tbody> <tr> <td>MKT 7717: Advanced Seminar in Consumer Behavior</td> <td>3</td> </tr> <tr> <td>MKT 7720: Seminar in Marketing Theory and Experimental Methods (Major Marketing Course)</td> <td>3</td> </tr> <tr> <td>ISDS 7024: Statistical Analysis (Major Marketing Course) or approved statistics course</td> <td>3</td> </tr> <tr> <td>Common Body of Knowledge Course</td> <td>3</td> </tr> </tbody> </table> </div> <p><strong>Spring</strong></p> <div class="table-responsive"> <div class="table-responsive"> <table class="table table-hover"> <thead> <tr class="top-row"> <th scope="col">Course</th> <th scope="col">Hours</th> </tr> </thead> <tbody> <tr> <td>MKT 7450: Topics in Advanced Marketing Management (Major Marketing Course)</td> <td>3</td> </tr> <tr> <td>MKT 7716: Advanced Marketing Research Techniques (Major Marketing Course)</td> <td>3</td> </tr> <tr> <td>Elective Course</td> <td>3</td> </tr> </tbody> </table> </div> <p class="lead"> </p> <p class="lead">Second Year</p> <p><strong>Fall</strong></p> <div class="table-responsive"> <div class="table-responsive"> <table class="table table-hover"> <thead> <tr class="top-row"> <th scope="col">Course</th> <th scope="col">Hours</th> </tr> </thead> <tbody> <tr> <td>MKT 7488: Marketing Models (Major Marketing Course)</td> <td>3</td> </tr> <tr> <td>MKT 7450: Topics in Advanced Marketing Management (Major Marketing Course)</td> <td>3</td> </tr> <tr> <td>Elective Course</td> <td>3</td> </tr> <tr> <td>Common Body of Knowledge Courses (2)</td> <td>6</td> </tr> </tbody> </table> </div> <p><strong>Spring</strong></p> <div class="table-responsive"> <div class="table-responsive"> <table class="table table-hover"> <thead> <tr class="top-row"> <th scope="col">Course</th> <th scope="col">Hours</th> </tr> </thead> <tbody> <tr> <td>MKT 7486: Applications of Marketing Theory (Major Marketing Course)</td> <td>3</td> </tr> <tr> <td>Elective Courses (3)</td> <td>9</td> </tr> </tbody> </table> </div> <div class="table-responsive"> <p> </p> <p class="lead">Third Year</p> <p><strong>Fall</strong></p> <div class="table-responsive"> <div class="table-responsive"> <table class="table table-hover"> <thead> <tr class="top-row"> <th scope="col">Course</th> <th scope="col">Hours</th> </tr> </thead> <tbody> <tr> <td>Dissertation</td> <td>3</td> </tr> </tbody> </table> </div> <p><strong>Spring</strong></p> <div class="table-responsive"> <div class="table-responsive"> <table class="table table-hover"> <thead> <tr class="top-row"> <th scope="col">Course</th> <th scope="col">Hours</th> </tr> </thead> <tbody> <tr> <td>Dissertation</td> <td>3</td> </tr> </tbody> </table> </div> </div> <p> </p> <p class="lead">Fourth Year</p> <p><strong>Fall </strong></p> <div class="table-responsive"> <div class="table-responsive"> <table class="table table-hover"> <thead> <tr class="top-row"> <th scope="col">Course</th> <th scope="col">Hours</th> </tr> </thead> <tbody> <tr> <td>Dissertation</td> <td>3</td> </tr> </tbody> </table> </div> <p><strong>Spring</strong></p> <div class="table-responsive"> <div class="table-responsive"> <table class="table table-hover"> <thead> <tr class="top-row"> <th scope="col">Course</th> <th scope="col">Hours</th> </tr> </thead> <tbody> <tr> <td>Dissertation</td> <td>3</td> </tr> </tbody> </table> </div> <p> </p> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div id="d26e118-4" class="tab-pane fade" role="tabpanel" aria-labelledby="tab-d26e118-4"> <p class="lead">Program Admission</p> <p>The Department of Marketing believes in the importance of strong, cooperative student cohorts; consequently, a new cohort of approximately 3-5 doctoral students is typically admitted every other fall semester. Applications are to be submitted through the Pinkie Gordon Lane Graduate School by December 31, the year before a fall semester admittance, reviewed by faculty in January, and selected students are admitted in August.</p> <p>Admission is based on several factors, including the applicant's record, standardized admission test scores, a commitment to an intellectually demanding program of study, letters of recommendation, the applicant's overall standing compared with other students, and the vacancies in the program in a given year. The profile of a successful applicant typically includes a grade point average of at least 3.4 in the most recently completed 60 hours of work, a GMAT score in excess of 600, and strong recommendations from at least three individuals who have had the opportunity to observe the applicant's interest, ability, and commitment to a career of scholarship. The reported GMAT should have been taken within the previous five years. </p> </div> <div id="d26e118-5" class="tab-pane fade" role="tabpanel" aria-labelledby="tab-d26e118-5"> <p class="lead">Financial Assistance</p> <p>Graduate assistantships and tuition waivers are generally awarded to all students accepted into the program and may be renewed for four consecutive years. Because students are encouraged to collaborate on research projects throughout the PhD program, the department offers financial support for students to present research papers accepted at national conferences.</p> </div> </div> </div> <div style="background-color: #FFFFFF;padding: 20px; border-radius: 5px;"> <h2 style="text-align: center;">Our Areas of Research</h2> <hr> <div class="container"> <div class="row"> <div class="col-lg-4"> <ul> <li>Branding</li> <li>Consumer behavior</li> <li>Consumption emotions</li> <li>Consumer health and well-being</li> <li>Consumer psychology</li> <li>Construction of brand attitudes and brand beliefs</li> </ul> </div> <div class="col-lg-4"> <ul> <li>New media</li> <li>Corporate social responsibility</li> <li>Empirical modeling</li> <li>Marketing strategy</li> <li>Persuasion</li> </ul> </div> <div class="col-lg-4"> <ul> <li>Retailing and services marketing</li> <li>Sales force effectiveness</li> <li>Sensory marketing</li> <li>Social marketing</li> </ul> </div> </div> </div> <p style="text-align: center;"><a class="btn btn-purple" href="/business/marketing/research.php">MORE ABOUT MARKETING RESEARCH at LSU</a></p> </div> <div class="bullets-wrap"><img src="/_resources_fierce/img/aerial_texture_yellow.png" alt="Aerial view" class="bullets-texture"><section aria-label="Bulleted list section" class="bullets"> <div class="bullets-content"> <h2 class="bullet-column-header"> Beyond the PhD </h2> <p class="bullet-column-text"> Our alumni enjoy successful careers in academia. Institutions that employ our graduates:  </p> <ul> <li>Cleveland State University</li> <li>Creighton University</li> <li>Fresno State University</li> <li>Hofstra University</li> <li>Illinois State University</li> <li>Michigan State University</li> <li>Missouri State University</li> <li>Ohio University</li> <li>Rowan University</li> <li>Salisbury University</li> <li>Southeastern Louisiana University</li> <li>University of Kentucky</li> </ul> <p style="text-align: center;"><a class="btn btn-purple" href="/business/marketing/phd-student-directory.php">View PhD Student Recent Placements</a></p> </div> <div class="bullets-image-wrap"><img src="/_resources_fierce/img/bullets-image-background.png" alt="Aerial view" class="bullets-image-background"><img class="bullets-image" src="/business/images/phd_students_working_team.jpg" alt="Students work as team in conference room" width="1645" height="1097" onerror="this.onerror=null;this.src='https://a.cms.omniupdate.com/files/content?site=www&path=/business/images/phd_students_working_team.jpg'"></div> </section> </div> <p> </p> <div class="container"> <div class="row"> <div class="col-lg-6"> <div style="margin: .75em" class="col-md-12 col-sm-12 float-md-none embed-responsive embed-responsive-16by9"><iframe title="[]" src="https://www.youtube.com/embed/WbWj8tzr_Us" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen" class="embed-responsive-item"></iframe></div> </div> <div class="col-lg-6"> <div style="margin: .75em" class="col-md-12 col-sm-12 float-md-none embed-responsive embed-responsive-16by9"><iframe title="[]" src="https://www.youtube.com/embed/TxVV7mS2kBs" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen" class="embed-responsive-item"></iframe></div> </div> </div> </div> <p> </p> <div style="background-color: #EEEEEE;padding: 20px; border-radius: 5px;"> <h2>Contact Us</h2> <div class="container"> <div class="row"> <div class="col-lg-4"> <p class="lead">Department of Marketing</p> <p>2100 Business Education Complex<br>501 South Quad Drive<br>225-578-8684<br><a href="mailto:marketing@lsu.edu?subject=">marketing@lsu.edu</a></p> </div> <div class="col-lg-4"> <p class="lead">Jianan Wu<strong><br></strong></p> <p>Professor and PhD Program Advisor<br>2121 Business Education Complex South<br>225-578-7296<br><a href="mailto:cszocs@lsu.edu?subject=">jiananwu@lsu.edu</a></p> </div> <div class="col-lg-4"><a class="btn btn-purple btn-block" href="https://lsu.edu/graduateschool/admissions/apply.php">PINKIE GORDON LANE GRADUATE SCHOOL</a><a class="btn btn-purple btn-block" href="/business/about/baton-rouge.php">Discover Baton Rouge</a><a class="btn btn-purple btn-block" href="/business/about/bec.php">Explore the BEC</a></div> </div> </div> </div> <p> </p> </div> </div> </div> </section> </div><button data-target="#0" class="cd-top">Top</button> <footer class="footer"> <div class="row footer-main"><div class="footer-info"><a href="/"><img src="/_resources_fierce/svgs/lsu-logo.svg" class="footer-logo" alt="Louisiana State University"></a><address class="footer-address"> Louisiana State University<br> Baton Rouge, LA 70803 </address> </div><div class="footer-campus"> <nav class="footer-nav" aria-label="Campus links"> <ul> <li><a href="/a-z/index.php">A-Z Directory</a></li> <li><a href="/hrm/careers/index.php">Careers at LSU</a></li> <li><a href="https://map.lsu.edu/">Campus Map</a></li> <li><a href="https://lsu.edu/staysafe/index.php">Campus Safety</a></li> <li><a href="https://lsu.edu/employeehub/index.php">Employee Hub</a></li> </ul> </nav> </div><div class="footer-campus"> <nav class="footer-nav" aria-label="Campus links"> <ul> <li><a href="https://lsu.edu/registrar/academics/academic-calendars/index.php">Academic Calendar</a></li> <li><a href="https://calendar.lsu.edu/">Event Calendar</a></li> <li><a href="https://lsu.edu/catalogs/">General Catalog</a></li> <li><a href="/academicaffairs/cxc/geaux-communicate.php">Geaux Communicate QEP</a></li> <li><a href="https://www.lib.lsu.edu/">LSU Libraries</a></li> </ul> </nav> </div> <div class="footer-contact"> <nav class="footer-nav" aria-label="Contact links"> <ul> <li><strong>E. 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