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Cohorts Feature for Product Analytics | Countly

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class="features-main-section"><div class="container-back-link w-container"><a href="/features" class="link-feature"><span class="text-spand-blackarrow">←</span> Back to features page</a></div><div class="container-features w-container"><div class="block-main-features"><h1 class="center">Cohorts</h1><div class="text-block-features-subtitle">Group users based on their behavior and segment all your data and your actions using these groups.</div><div class="collection-list-wrapper-4 w-dyn-list"><div role="list" class="collection-list-features-edition-tag w-dyn-items"><div role="listitem" class="collection-item-feature-editions-tag w-dyn-item"><div>Included in Countly Enterprise </div></div><div role="listitem" class="collection-item-feature-editions-tag w-dyn-item"><div>Included in Countly Flex</div></div></div></div><div class="benefits"><div class="rich-block-features-csm w-richtext"><h4>Usage throughout Countly</h4><p>Unlock unlimited filtering across different features based on cohorts to gain a true understanding of user behavior.</p></div></div><div class="benefits"><div class="rich-block-features-csm w-richtext"><h4>Retargeting made easy</h4><p>As users enter and exit cohorts, find solutions to target them at each stage, based on retention and/or outreach strategies.</p></div></div><div class="benefits"><div class="rich-block-features-csm w-richtext"><h4>Time-sensitive results</h4><p>Keep user groups constantly updated and know immediately when usage trends from target groups change.</p></div></div><div class="description"><div class="rich-block-features-csm w-richtext"><h3>Enabling the most powerful segmentation</h3><p>Create user groupings based on shared behaviors or on similar properties or demographics and within given timeframes or in users&#x27; entire lifetime. Then, use cohorts as filters in other Countly features such as retention, funnels, user profiles, flows, and drills so that you can slice and dice all your data based on users belonging or not to different cohorts.</p><p> </p><p>And, on top of this, cohorts are regenerated automatically so that the list of users in them is kept up to date.</p></div></div></div></div></div><div class="section-rich-content"><div class="container-default-5rem-up w-container"><div class="block-hero"><div class="questions-features"><h2>Questions that Cohorts will answer within seconds</h2><div class="div-line-features"><div>What are the retention rates of users who performed event X and event Y compared to users who didn&#x27;t?</div></div><div class="div-line-features"><div>Who are the users who added a product into their cart but didn&#x27;t perform a checkout?</div></div><div class="div-line-features"><div>How do funnel completion rates look for users who didn&#x27;t perform event X in their lifetime vs those who did?</div></div><div class="div-line-features"><div>How long took users who logged in after a crash to perform a new purchase event?</div></div></div></div><div class="block-rich-feature"><h2>Enrich your product analytics by combining Cohorts with…</h2><div class="w-layout-grid grid-feature-rich"><div id="w-node-_43f7fef7-3dc2-af4e-280e-e53a620a8395-010e4fc0" class="card-feature-rich violet"><div class="block-txt-cards-top"><div class="rich-block-features-csm w-richtext"><h5><strong>Drill</strong></h5><p>To deep-dive into your granular data, but even more segmented.</p></div></div><a href="https://countly.com/feature/drill" class="link-green-richt-text w-inline-block"><div>Learn more<span class="text-span-arrow">→</span></div></a></div><div id="w-node-_43f7fef7-3dc2-af4e-280e-e53a620a839b-010e4fc0" class="card-feature-rich yellow"><div class="block-txt-cards-top"><div class="rich-block-features-csm w-richtext"><h5><strong>User Profiles</strong></h5><p>To know who the users in a cohort are, and understand their individual journey.</p></div></div><a href="https://countly.com/feature/user-profiles" class="link-green-richt-text w-inline-block"><div>Learn more<span class="text-span-arrow">→</span></div></a></div></div></div></div></div><div class="three-small-cards"><div class="container-default w-container"><div class="div-block-features-smallcard"><h2>Resources related to the Cohorts feature</h2><div class="w-layout-grid grid-3-mini-cards features"><div class="block-mini-card-feature"><h3 class="font-24px-semibold">Cohorts User Guide</h3><a href="https://support.count.ly/hc/en-us/articles/4405086657049-Cohorts" class="block-link-green w-inline-block"><div>Discover<span class="text-span-arrow">→</span></div></a></div><div class="block-mini-card-feature w-condition-invisible"><h3 class="font-24px-semibold w-dyn-bind-empty"></h3><a href="#" class="block-link-green w-inline-block"><div class="txt-link">Discover<span 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