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button.mapboxgl-ctrl-zoom-in .mapboxgl-ctrl-icon{background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg width='29' height='29' viewBox='0 0 29 29' xmlns='http://www.w3.org/2000/svg' fill='%23fff'%3E%3Cpath d='M14.5 8.5c-.75 0-1.5.75-1.5 1.5v3h-3c-.75 0-1.5.75-1.5 1.5S9.25 16 10 16h3v3c0 .75.75 1.5 1.5 1.5S16 19.75 16 19v-3h3c.75 0 1.5-.75 1.5-1.5S19.75 13 19 13h-3v-3c0-.75-.75-1.5-1.5-1.5z'/%3E%3C/svg%3E")}}@media (-ms-high-contrast: black-on-white){.mapboxgl-ctrl button.mapboxgl-ctrl-zoom-out .mapboxgl-ctrl-icon{background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg width='29' height='29' viewBox='0 0 29 29' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath d='M10 13c-.75 0-1.5.75-1.5 1.5S9.25 16 10 16h9c.75 0 1.5-.75 1.5-1.5S19.75 13 19 13h-9z'/%3E%3C/svg%3E")}.mapboxgl-ctrl button.mapboxgl-ctrl-zoom-in .mapboxgl-ctrl-icon{background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg width='29' height='29' viewBox='0 0 29 29' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath d='M14.5 8.5c-.75 0-1.5.75-1.5 1.5v3h-3c-.75 0-1.5.75-1.5 1.5S9.25 16 10 16h3v3c0 .75.75 1.5 1.5 1.5S16 19.75 16 19v-3h3c.75 0 1.5-.75 1.5-1.5S19.75 13 19 13h-3v-3c0-.75-.75-1.5-1.5-1.5z'/%3E%3C/svg%3E")}}.mapboxgl-ctrl button.mapboxgl-ctrl-fullscreen .mapboxgl-ctrl-icon{background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg width='29' height='29' viewBox='0 0 29 29' xmlns='http://www.w3.org/2000/svg' fill='%23333'%3E%3Cpath d='M24 16v5.5c0 1.75-.75 2.5-2.5 2.5H16v-1l3-1.5-4-5.5 1-1 5.5 4 1.5-3h1zM6 16l1.5 3 5.5-4 1 1-4 5.5 3 1.5v1H7.5C5.75 24 5 23.25 5 21.5V16h1zm7-11v1l-3 1.5 4 5.5-1 1-5.5-4L6 13H5V7.5C5 5.75 5.75 5 7.5 5H13zm11 2.5c0-1.75-.75-2.5-2.5-2.5H16v1l3 1.5-4 5.5 1 1 5.5-4 1.5 3h1V7.5z'/%3E%3C/svg%3E")}.mapboxgl-ctrl button.mapboxgl-ctrl-shrink .mapboxgl-ctrl-icon{background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg width='29' height='29' viewBox='0 0 29 29' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath d='M18.5 16c-1.75 0-2.5.75-2.5 2.5V24h1l1.5-3 5.5 4 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xmlns='http://www.w3.org/2000/svg' fill='%23fff'%3E%3Cpath d='M18.5 16c-1.75 0-2.5.75-2.5 2.5V24h1l1.5-3 5.5 4 1-1-4-5.5 3-1.5v-1h-5.5zM13 18.5c0-1.75-.75-2.5-2.5-2.5H5v1l3 1.5L4 24l1 1 5.5-4 1.5 3h1v-5.5zm3-8c0 1.75.75 2.5 2.5 2.5H24v-1l-3-1.5L25 5l-1-1-5.5 4L17 5h-1v5.5zM10.5 13c1.75 0 2.5-.75 2.5-2.5V5h-1l-1.5 3L5 4 4 5l4 5.5L5 12v1h5.5z'/%3E%3C/svg%3E")}}@media (-ms-high-contrast: black-on-white){.mapboxgl-ctrl button.mapboxgl-ctrl-fullscreen .mapboxgl-ctrl-icon{background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg width='29' height='29' viewBox='0 0 29 29' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath d='M24 16v5.5c0 1.75-.75 2.5-2.5 2.5H16v-1l3-1.5-4-5.5 1-1 5.5 4 1.5-3h1zM6 16l1.5 3 5.5-4 1 1-4 5.5 3 1.5v1H7.5C5.75 24 5 23.25 5 21.5V16h1zm7-11v1l-3 1.5 4 5.5-1 1-5.5-4L6 13H5V7.5C5 5.75 5.75 5 7.5 5H13zm11 2.5c0-1.75-.75-2.5-2.5-2.5H16v1l3 1.5-4 5.5 1 1 5.5-4 1.5 3h1V7.5z'/%3E%3C/svg%3E")}.mapboxgl-ctrl button.mapboxgl-ctrl-shrink .mapboxgl-ctrl-icon{background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg width='29' height='29' viewBox='0 0 29 29' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath d='M18.5 16c-1.75 0-2.5.75-2.5 2.5V24h1l1.5-3 5.5 4 1-1-4-5.5 3-1.5v-1h-5.5zM13 18.5c0-1.75-.75-2.5-2.5-2.5H5v1l3 1.5L4 24l1 1 5.5-4 1.5 3h1v-5.5zm3-8c0 1.75.75 2.5 2.5 2.5H24v-1l-3-1.5L25 5l-1-1-5.5 4L17 5h-1v5.5zM10.5 13c1.75 0 2.5-.75 2.5-2.5V5h-1l-1.5 3L5 4 4 5l4 5.5L5 12v1h5.5z'/%3E%3C/svg%3E")}}.mapboxgl-ctrl button.mapboxgl-ctrl-compass .mapboxgl-ctrl-icon{background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg width='29' height='29' viewBox='0 0 29 29' xmlns='http://www.w3.org/2000/svg' fill='%23333'%3E%3Cpath d='M10.5 14l4-8 4 8h-8z'/%3E%3Cpath d='M10.5 16l4 8 4-8h-8z' fill='%23ccc'/%3E%3C/svg%3E")}@media (-ms-high-contrast: active){.mapboxgl-ctrl button.mapboxgl-ctrl-compass .mapboxgl-ctrl-icon{background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg width='29' height='29' viewBox='0 0 29 29' xmlns='http://www.w3.org/2000/svg' fill='%23fff'%3E%3Cpath d='M10.5 14l4-8 4 8h-8z'/%3E%3Cpath d='M10.5 16l4 8 4-8h-8z' fill='%23999'/%3E%3C/svg%3E")}}@media (-ms-high-contrast: black-on-white){.mapboxgl-ctrl button.mapboxgl-ctrl-compass .mapboxgl-ctrl-icon{background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg width='29' height='29' viewBox='0 0 29 29' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath d='M10.5 14l4-8 4 8h-8z'/%3E%3Cpath d='M10.5 16l4 8 4-8h-8z' fill='%23ccc'/%3E%3C/svg%3E")}}.mapboxgl-ctrl button.mapboxgl-ctrl-geolocate .mapboxgl-ctrl-icon{background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg width='29' height='29' viewBox='0 0 20 20' xmlns='http://www.w3.org/2000/svg' fill='%23333'%3E%3Cpath d='M10 4C9 4 9 5 9 5v.1A5 5 0 005.1 9H5s-1 0-1 1 1 1 1 1h.1A5 5 0 009 14.9v.1s0 1 1 1 1-1 1-1v-.1a5 5 0 003.9-3.9h.1s1 0 1-1-1-1-1-1h-.1A5 5 0 0011 5.1V5s0-1-1-1zm0 2.5a3.5 3.5 0 110 7 3.5 3.5 0 110-7z'/%3E%3Ccircle cx='10' cy='10' r='2'/%3E%3C/svg%3E")}.mapboxgl-ctrl button.mapboxgl-ctrl-geolocate:disabled .mapboxgl-ctrl-icon{background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg width='29' height='29' viewBox='0 0 20 20' xmlns='http://www.w3.org/2000/svg' fill='%23aaa'%3E%3Cpath d='M10 4C9 4 9 5 9 5v.1A5 5 0 005.1 9H5s-1 0-1 1 1 1 1 1h.1A5 5 0 009 14.9v.1s0 1 1 1 1-1 1-1v-.1a5 5 0 003.9-3.9h.1s1 0 1-1-1-1-1-1h-.1A5 5 0 0011 5.1V5s0-1-1-1zm0 2.5a3.5 3.5 0 110 7 3.5 3.5 0 110-7z'/%3E%3Ccircle cx='10' cy='10' r='2'/%3E%3Cpath d='M14 5l1 1-9 9-1-1 9-9z' fill='red'/%3E%3C/svg%3E")}.mapboxgl-ctrl button.mapboxgl-ctrl-geolocate.mapboxgl-ctrl-geolocate-active .mapboxgl-ctrl-icon{background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg width='29' height='29' viewBox='0 0 20 20' xmlns='http://www.w3.org/2000/svg' fill='%2333b5e5'%3E%3Cpath d='M10 4C9 4 9 5 9 5v.1A5 5 0 005.1 9H5s-1 0-1 1 1 1 1 1h.1A5 5 0 009 14.9v.1s0 1 1 1 1-1 1-1v-.1a5 5 0 003.9-3.9h.1s1 0 1-1-1-1-1-1h-.1A5 5 0 0011 5.1V5s0-1-1-1zm0 2.5a3.5 3.5 0 110 7 3.5 3.5 0 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button.mapboxgl-ctrl-geolocate.mapboxgl-ctrl-geolocate-active .mapboxgl-ctrl-icon{background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg width='29' height='29' viewBox='0 0 20 20' xmlns='http://www.w3.org/2000/svg' fill='%2333b5e5'%3E%3Cpath d='M10 4C9 4 9 5 9 5v.1A5 5 0 005.1 9H5s-1 0-1 1 1 1 1 1h.1A5 5 0 009 14.9v.1s0 1 1 1 1-1 1-1v-.1a5 5 0 003.9-3.9h.1s1 0 1-1-1-1-1-1h-.1A5 5 0 0011 5.1V5s0-1-1-1zm0 2.5a3.5 3.5 0 110 7 3.5 3.5 0 110-7z'/%3E%3Ccircle cx='10' cy='10' r='2'/%3E%3C/svg%3E")}.mapboxgl-ctrl button.mapboxgl-ctrl-geolocate.mapboxgl-ctrl-geolocate-active-error .mapboxgl-ctrl-icon{background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg width='29' height='29' viewBox='0 0 20 20' xmlns='http://www.w3.org/2000/svg' fill='%23e58978'%3E%3Cpath d='M10 4C9 4 9 5 9 5v.1A5 5 0 005.1 9H5s-1 0-1 1 1 1 1 1h.1A5 5 0 009 14.9v.1s0 1 1 1 1-1 1-1v-.1a5 5 0 003.9-3.9h.1s1 0 1-1-1-1-1-1h-.1A5 5 0 0011 5.1V5s0-1-1-1zm0 2.5a3.5 3.5 0 110 7 3.5 3.5 0 110-7z'/%3E%3Ccircle cx='10' 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srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/976x549/p08rkcts.webp" type="image/webp"/><source media="(min-width:576px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/976x549/p08rkcts.jpg" type="image/jpeg"/><source media="(min-width:224px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/624x351/p08rkcts.webp" type="image/webp"/><source media="(min-width:224px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/624x351/p08rkcts.jpg" type="image/jpeg"/><img draggable="false" title="Four of the five on-screen members of Sorted Food" src="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/976x549/p08rkcts.jpg" alt="Four of the five on-screen members of Sorted Food" id=""/></picture><span class="article-title-card-rectangle__overlay article-title-card-rectangle__overlay--worklife"></span></a></div><div 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class="article-title-card-rectangle__text-box__author b-font-family-serif article-title-card-rectangle__text-box__author--tablet b-reith-sans-font">By Chris Stokel-Walker</p></div></div></div></div><div class="rectangle-story-group__articles rectangle-story-group__articles--desktop"><div class="rectangle-story-group__article rectangle-story-group__article--desktop"><div data-bbc-container="latest-stories" data-bbc-title="How to tweet your way to a dream job" data-bbc-metadata="{"APP":"latest-stories","CHD":"card::2"}" data-bbc-result="https://www.bbc.com/worklife/article/20200123-how-your-twitter-feed-could-help-find-your-dream-job" data-bbc-client-routed="true" class="rectangle-story-item b-reith-sans-font"><a class="rectangle-story-item__title" target="" rel="" id="" href="/web/20220924064040/https://www.bbc.com/worklife/article/20200123-how-your-twitter-feed-could-help-find-your-dream-job"><div class="rectangle-story-item__image-container rectangle-story-item__image-container--worklife"><div class="rectangle-image rectangle-image--large" style="background-image:url(https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/960x540/p07fsc3b.jpg)"><picture><source media="(min-width:1200px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1600x900/p0812wvj.webp" type="image/webp"/><source media="(min-width:1200px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1600x900/p0812wvj.jpg" type="image/jpeg"/><source media="(min-width:880px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1280x720/p0812wvj.webp" type="image/webp"/><source media="(min-width:880px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1280x720/p0812wvj.jpg" type="image/jpeg"/><source media="(min-width:576px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/976x549/p0812wvj.webp" type="image/webp"/><source media="(min-width:576px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/976x549/p0812wvj.jpg" type="image/jpeg"/><source media="(min-width:224px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/624x351/p0812wvj.webp" type="image/webp"/><source media="(min-width:224px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/624x351/p0812wvj.jpg" type="image/jpeg"/><img draggable="false" title="Researchers say that, if used ethically, the ‘vocation compass’ could help students narrow down career path choices by trawling their social media feeds (Credit: Getty Images)" src="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/976x549/p0812wvj.jpg" alt="Researchers say that, if used ethically, the ‘vocation compass’ could help students narrow down career path choices by trawling their social media feeds (Credit: Getty Images)" id=""/></picture><span class="rectangle-image__overlay rectangle-image__overlay--worklife"></span></div></div></a><a class="rectangle-story-item__label b-reith-sans-font rectangle-story-item__label--desktop rectangle-story-item__label--worklife" target="" rel="" id="" href="/web/20220924064040/https://www.bbc.com/worklife/tags/social-media"><span>Social Media</span></a><div class="rectangle-story-item__container"><a class="rectangle-story-item__title" target="" rel="" id="" href="/web/20220924064040/https://www.bbc.com/worklife/article/20200123-how-your-twitter-feed-could-help-find-your-dream-job"><span>How to tweet your way to a dream job</span></a></div><div><span class="rectangle-story-item__line"><div class="styled-line styled-line--dark-grey styled-line--height--small"></div></span><span class="rectangle-story-item__author b-font-family-serif">By Celina Ribeiro</span></div></div></div><div class="rectangle-story-group__article rectangle-story-group__article--desktop"><div data-bbc-container="latest-stories" data-bbc-title="The dark side of ‘#fitspiration’" data-bbc-metadata="{"APP":"latest-stories","CHD":"card::3"}" data-bbc-result="https://www.bbc.com/worklife/article/20200117-the-dangerous-downsides-of-a-fitness-addiction" data-bbc-client-routed="true" class="rectangle-story-item b-reith-sans-font"><a class="rectangle-story-item__title" target="" rel="" id="" href="/web/20220924064040/https://www.bbc.com/worklife/article/20200117-the-dangerous-downsides-of-a-fitness-addiction"><div class="rectangle-story-item__image-container rectangle-story-item__image-container--worklife"><div class="rectangle-image rectangle-image--large" style="background-image:url(https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/960x540/p07fsc3b.jpg)"><picture><source media="(min-width:1200px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1600x900/p07ztf1q.webp" type="image/webp"/><source media="(min-width:1200px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1600x900/p07ztf1q.jpg" type="image/jpeg"/><source media="(min-width:880px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1280x720/p07ztf1q.webp" type="image/webp"/><source media="(min-width:880px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1280x720/p07ztf1q.jpg" type="image/jpeg"/><source media="(min-width:576px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/976x549/p07ztf1q.webp" type="image/webp"/><source media="(min-width:576px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/976x549/p07ztf1q.jpg" type="image/jpeg"/><source media="(min-width:224px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/624x351/p07ztf1q.webp" type="image/webp"/><source media="(min-width:224px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/624x351/p07ztf1q.jpg" type="image/jpeg"/><img draggable="false" title="Toned" src="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/976x549/p07ztf1q.jpg" alt="Toned" id=""/></picture><span class="rectangle-image__overlay rectangle-image__overlay--worklife"></span></div><div class="rectangle-story-item__icon gelicon--play"></div></div></a><a class="rectangle-story-item__label b-reith-sans-font rectangle-story-item__label--desktop rectangle-story-item__label--worklife" target="" rel="" id="" href="/web/20220924064040/https://www.bbc.com/worklife/tags/social-media"><span>Social Media</span></a><div class="rectangle-story-item__container"><a class="rectangle-story-item__title" target="" rel="" id="" href="/web/20220924064040/https://www.bbc.com/worklife/article/20200117-the-dangerous-downsides-of-a-fitness-addiction"><span>The dark side of ‘#fitspiration’</span></a></div><div><span class="rectangle-story-item__line"><div class="styled-line styled-line--dark-grey styled-line--height--small"></div></span><span class="rectangle-story-item__author b-font-family-serif">By Moya Lothian-McLean, Hope Sincere</span></div></div></div><div class="rectangle-story-group__article rectangle-story-group__article--desktop"><div data-bbc-container="latest-stories" data-bbc-title="What exactly is #FoodPorn?" data-bbc-metadata="{"APP":"latest-stories","CHD":"card::4"}" data-bbc-result="https://www.bbc.com/worklife/article/20181005-the-serious-business-of-foodporn" data-bbc-client-routed="true" class="rectangle-story-item b-reith-sans-font"><a class="rectangle-story-item__title" target="" rel="" id="" href="/web/20220924064040/https://www.bbc.com/worklife/article/20181005-the-serious-business-of-foodporn"><div class="rectangle-story-item__image-container rectangle-story-item__image-container--worklife"><div class="rectangle-image rectangle-image--large" style="background-image:url(https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/960x540/p07fsc3b.jpg)"><picture><source media="(min-width:1200px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1600x900/p06n99g9.webp" type="image/webp"/><source media="(min-width:1200px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1600x900/p06n99g9.jpg" type="image/jpeg"/><source media="(min-width:880px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1280x720/p06n99g9.webp" type="image/webp"/><source media="(min-width:880px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1280x720/p06n99g9.jpg" type="image/jpeg"/><source media="(min-width:576px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/976x549/p06n99g9.webp" type="image/webp"/><source media="(min-width:576px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/976x549/p06n99g9.jpg" type="image/jpeg"/><source media="(min-width:224px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/624x351/p06n99g9.webp" type="image/webp"/><source media="(min-width:224px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/624x351/p06n99g9.jpg" type="image/jpeg"/><img draggable="false" title="(Credit: Getty Images)" src="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/976x549/p06n99g9.jpg" alt="(Credit: Getty Images)" id=""/></picture><span class="rectangle-image__overlay rectangle-image__overlay--worklife"></span></div></div></a><a class="rectangle-story-item__label b-reith-sans-font rectangle-story-item__label--desktop rectangle-story-item__label--worklife" target="" rel="" id="" href="/web/20220924064040/https://www.bbc.com/worklife/tags/social-media"><span>Social Media</span></a><div class="rectangle-story-item__container"><a class="rectangle-story-item__title" target="" rel="" id="" href="/web/20220924064040/https://www.bbc.com/worklife/article/20181005-the-serious-business-of-foodporn"><span>What exactly is #FoodPorn?</span></a></div><div><span class="rectangle-story-item__line"><div class="styled-line styled-line--dark-grey styled-line--height--small"></div></span><span class="rectangle-story-item__author b-font-family-serif">By Elizabeth Hotson</span></div></div></div></div></div></div></div></div></div></div><div class="index__more-articles"></div><div class="index__stories-container"><div class="index-stories__story-item"><div data-bbc-container="index-stories" data-bbc-title="The science ace with 16 million fans" data-bbc-metadata="{"APP":"index-stories","CHD":"card::1"}" data-bbc-result="https://www.bbc.com/worklife/article/20180222-the-man-with-16-million-fans" data-bbc-client-routed="true" class="rectangle-story-item b-reith-sans-font rectangle-story-item--tablet"><a class="rectangle-story-item__title" target="" rel="" id="" href="/web/20220924064040/https://www.bbc.com/worklife/article/20180222-the-man-with-16-million-fans"><div class="rectangle-story-item__image-container rectangle-story-item__image-container--worklife"><div class="rectangle-image rectangle-image--medium" style="background-image:url(https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/960x540/p07fsc3b.jpg)"><picture><source media="(min-width:1200px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1600x900/p05z1nhs.webp" type="image/webp"/><source media="(min-width:1200px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1600x900/p05z1nhs.jpg" type="image/jpeg"/><source media="(min-width:880px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1280x720/p05z1nhs.webp" type="image/webp"/><source media="(min-width:880px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1280x720/p05z1nhs.jpg" type="image/jpeg"/><source media="(min-width:576px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/976x549/p05z1nhs.webp" type="image/webp"/><source media="(min-width:576px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/976x549/p05z1nhs.jpg" type="image/jpeg"/><source media="(min-width:224px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/624x351/p05z1nhs.webp" type="image/webp"/><source media="(min-width:224px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/624x351/p05z1nhs.jpg" type="image/jpeg"/><img draggable="false" title="(Credit: Universum Bremen, Bastian Bullwinkel)" src="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/976x549/p05z1nhs.jpg" alt="(Credit: Universum Bremen, Bastian Bullwinkel)" id=""/></picture><span class="rectangle-image__overlay rectangle-image__overlay--worklife"></span></div><div class="rectangle-story-item__icon gelicon--play"></div></div></a><a class="rectangle-story-item__label b-reith-sans-font rectangle-story-item__label--tablet rectangle-story-item__label--worklife" target="" rel="" id="" href="/web/20220924064040/https://www.bbc.com/worklife/tags/social-media"><span>Social Media</span></a><div class="rectangle-story-item__container"><a class="rectangle-story-item__title" target="" rel="" id="" href="/web/20220924064040/https://www.bbc.com/worklife/article/20180222-the-man-with-16-million-fans"><span>The science ace with 16 million fans</span></a></div><div><span class="rectangle-story-item__line"><div class="styled-line styled-line--dark-grey styled-line--height--small"></div></span><span class="rectangle-story-item__author b-font-family-serif">By Ibrahim Shehab</span></div></div></div><div class="index-stories__story-item"><div data-bbc-container="index-stories" data-bbc-title="Can a good photographer get you a date?" data-bbc-metadata="{"APP":"index-stories","CHD":"card::2"}" data-bbc-result="https://www.bbc.com/worklife/article/20180215-the-people-making-money-out-of-the-quest-for-love" data-bbc-client-routed="true" class="rectangle-story-item b-reith-sans-font rectangle-story-item--tablet"><a class="rectangle-story-item__title" target="" rel="" id="" href="/web/20220924064040/https://www.bbc.com/worklife/article/20180215-the-people-making-money-out-of-the-quest-for-love"><div class="rectangle-story-item__image-container rectangle-story-item__image-container--worklife"><div class="rectangle-image rectangle-image--medium" style="background-image:url(https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/960x540/p07fsc3b.jpg)"><picture><source media="(min-width:1200px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1600x900/p05ychnv.webp" type="image/webp"/><source media="(min-width:1200px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1600x900/p05ychnv.jpg" type="image/jpeg"/><source media="(min-width:880px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1280x720/p05ychnv.webp" type="image/webp"/><source media="(min-width:880px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1280x720/p05ychnv.jpg" type="image/jpeg"/><source media="(min-width:576px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/976x549/p05ychnv.webp" type="image/webp"/><source media="(min-width:576px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/976x549/p05ychnv.jpg" type="image/jpeg"/><source media="(min-width:224px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/624x351/p05ychnv.webp" type="image/webp"/><source media="(min-width:224px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/624x351/p05ychnv.jpg" type="image/jpeg"/><img draggable="false" title="(Credit: Alamy)" src="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/976x549/p05ychnv.jpg" alt="(Credit: Alamy)" id=""/></picture><span class="rectangle-image__overlay rectangle-image__overlay--worklife"></span></div></div></a><a class="rectangle-story-item__label b-reith-sans-font rectangle-story-item__label--tablet rectangle-story-item__label--worklife" target="" rel="" id="" href="/web/20220924064040/https://www.bbc.com/worklife/tags/careers"><span>Careers</span></a><div class="rectangle-story-item__container"><a class="rectangle-story-item__title" target="" rel="" id="" href="/web/20220924064040/https://www.bbc.com/worklife/article/20180215-the-people-making-money-out-of-the-quest-for-love"><span>Can a good photographer get you a date?</span></a></div><div><span class="rectangle-story-item__line"><div class="styled-line styled-line--dark-grey styled-line--height--small"></div></span><a class="rectangle-story-item__author b-font-family-serif" target="" rel="" id="" href="/web/20220924064040/https://www.bbc.com/worklife"><span>Worklife</span></a></div></div></div><div class="index-stories__story-item"><div data-bbc-container="index-stories" data-bbc-title="Taking the desk lunch to new extremes" data-bbc-metadata="{"APP":"index-stories","CHD":"card::3"}" data-bbc-result="https://www.bbc.com/worklife/article/20170811-how-to-cook-meals-using-only-everyday-office-equipment" data-bbc-client-routed="true" class="rectangle-story-item b-reith-sans-font rectangle-story-item--tablet"><a class="rectangle-story-item__title" target="" rel="" id="" href="/web/20220924064040/https://www.bbc.com/worklife/article/20170811-how-to-cook-meals-using-only-everyday-office-equipment"><div class="rectangle-story-item__image-container rectangle-story-item__image-container--worklife"><div class="rectangle-image rectangle-image--medium" style="background-image:url(https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/960x540/p07fsc3b.jpg)"><picture><source media="(min-width:1200px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1600x900/p05cd99s.webp" type="image/webp"/><source media="(min-width:1200px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1600x900/p05cd99s.jpg" type="image/jpeg"/><source media="(min-width:880px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1280x720/p05cd99s.webp" type="image/webp"/><source media="(min-width:880px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1280x720/p05cd99s.jpg" type="image/jpeg"/><source media="(min-width:576px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/976x549/p05cd99s.webp" type="image/webp"/><source media="(min-width:576px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/976x549/p05cd99s.jpg" type="image/jpeg"/><source media="(min-width:224px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/624x351/p05cd99s.webp" type="image/webp"/><source media="(min-width:224px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/624x351/p05cd99s.jpg" type="image/jpeg"/><img draggable="false" title="(Credit: YouTube/Ms Yeah Official Channel)" src="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/976x549/p05cd99s.jpg" alt="(Credit: YouTube/Ms Yeah Official Channel)" id=""/></picture><span class="rectangle-image__overlay rectangle-image__overlay--worklife"></span></div><div class="rectangle-story-item__icon gelicon--play"></div></div></a><a class="rectangle-story-item__label b-reith-sans-font rectangle-story-item__label--tablet rectangle-story-item__label--worklife" target="" rel="" id="" href="/web/20220924064040/https://www.bbc.com/worklife/tags/capital-video"><span>Capital Video</span></a><div class="rectangle-story-item__container"><a class="rectangle-story-item__title" target="" rel="" id="" href="/web/20220924064040/https://www.bbc.com/worklife/article/20170811-how-to-cook-meals-using-only-everyday-office-equipment"><span>Taking the desk lunch to new extremes</span></a></div><div><span class="rectangle-story-item__line"><div class="styled-line styled-line--dark-grey styled-line--height--small"></div></span><span class="rectangle-story-item__author b-font-family-serif">By Trevor Sochocki</span></div></div></div><div class="index-stories__story-item"><div data-bbc-container="index-stories" data-bbc-title="The 'rich kids' selling the Dubai dream" data-bbc-metadata="{"APP":"index-stories","CHD":"card::4"}" data-bbc-result="https://www.bbc.com/worklife/article/20170710-inside-the-lives-of-dubais-super-rich-kids" data-bbc-client-routed="true" class="rectangle-story-item b-reith-sans-font rectangle-story-item--tablet"><a class="rectangle-story-item__title" target="" rel="" id="" href="/web/20220924064040/https://www.bbc.com/worklife/article/20170710-inside-the-lives-of-dubais-super-rich-kids"><div class="rectangle-story-item__image-container rectangle-story-item__image-container--worklife"><div class="rectangle-image rectangle-image--medium" style="background-image:url(https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/960x540/p07fsc3b.jpg)"><picture><source media="(min-width:1200px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1600x900/p058bl26.png" type="image/webp"/><source media="(min-width:1200px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1600x900/p058bl26.png" type="image/jpeg"/><source media="(min-width:880px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1280x720/p058bl26.png" type="image/webp"/><source media="(min-width:880px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1280x720/p058bl26.png" type="image/jpeg"/><source media="(min-width:576px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/976x549/p058bl26.png" type="image/webp"/><source media="(min-width:576px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/976x549/p058bl26.png" type="image/jpeg"/><source media="(min-width:224px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/624x351/p058bl26.png" type="image/webp"/><source media="(min-width:224px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/624x351/p058bl26.png" type="image/jpeg"/><img draggable="false" title="(Credit: Instagram/Rashed Belhasa)" src="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/976x549/p058bl26.png" alt="(Credit: Instagram/Rashed Belhasa)" id=""/></picture><span class="rectangle-image__overlay rectangle-image__overlay--worklife"></span></div><div class="rectangle-story-item__icon gelicon--play"></div></div></a><a class="rectangle-story-item__label b-reith-sans-font rectangle-story-item__label--tablet rectangle-story-item__label--worklife" target="" rel="" id="" href="/web/20220924064040/https://www.bbc.com/worklife/tags/social-media"><span>Social Media</span></a><div class="rectangle-story-item__container"><a class="rectangle-story-item__title" target="" rel="" id="" href="/web/20220924064040/https://www.bbc.com/worklife/article/20170710-inside-the-lives-of-dubais-super-rich-kids"><span>The 'rich kids' selling the Dubai dream</span></a></div><div><span class="rectangle-story-item__line"><div class="styled-line styled-line--dark-grey styled-line--height--small"></div></span><span class="rectangle-story-item__author b-font-family-serif">By Alessandro Pavone</span></div></div></div><div class="index-stories__story-item"><div data-bbc-container="index-stories" data-bbc-title="How young Chinese get rich online" data-bbc-metadata="{"APP":"index-stories","CHD":"card::5"}" data-bbc-result="https://www.bbc.com/worklife/article/20170623-chinas-pearl-bro-making-millions-from-live-streaming" data-bbc-client-routed="true" class="rectangle-story-item b-reith-sans-font rectangle-story-item--tablet"><a class="rectangle-story-item__title" target="" rel="" id="" href="/web/20220924064040/https://www.bbc.com/worklife/article/20170623-chinas-pearl-bro-making-millions-from-live-streaming"><div class="rectangle-story-item__image-container rectangle-story-item__image-container--worklife"><div class="rectangle-image rectangle-image--medium" style="background-image:url(https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/960x540/p07fsc3b.jpg)"><picture><source media="(min-width:1200px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1600x900/p056jvnk.webp" type="image/webp"/><source media="(min-width:1200px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1600x900/p056jvnk.jpg" type="image/jpeg"/><source media="(min-width:880px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1280x720/p056jvnk.webp" type="image/webp"/><source media="(min-width:880px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1280x720/p056jvnk.jpg" type="image/jpeg"/><source media="(min-width:576px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/976x549/p056jvnk.webp" type="image/webp"/><source media="(min-width:576px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/976x549/p056jvnk.jpg" type="image/jpeg"/><source media="(min-width:224px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/624x351/p056jvnk.webp" type="image/webp"/><source media="(min-width:224px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/624x351/p056jvnk.jpg" type="image/jpeg"/><img draggable="false" title="(Credit: Runze Yu)" src="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/976x549/p056jvnk.jpg" alt="(Credit: Runze Yu)" id=""/></picture><span class="rectangle-image__overlay rectangle-image__overlay--worklife"></span></div><div class="rectangle-story-item__icon gelicon--play"></div></div></a><a class="rectangle-story-item__label b-reith-sans-font rectangle-story-item__label--tablet rectangle-story-item__label--worklife" target="" rel="" id="" href="/web/20220924064040/https://www.bbc.com/worklife/bright-sparks"><span>Bright Sparks</span></a><div class="rectangle-story-item__container"><a class="rectangle-story-item__title" target="" rel="" id="" href="/web/20220924064040/https://www.bbc.com/worklife/article/20170623-chinas-pearl-bro-making-millions-from-live-streaming"><span>How young Chinese get rich online</span></a></div><div><span class="rectangle-story-item__line"><div class="styled-line styled-line--dark-grey styled-line--height--small"></div></span><span class="rectangle-story-item__author b-font-family-serif">By Runze Yu</span></div></div></div><div class="index-stories__story-item"><div data-bbc-container="index-stories" data-bbc-title="The rise of the Instagram wedding" data-bbc-metadata="{"APP":"index-stories","CHD":"card::6"}" data-bbc-result="https://www.bbc.com/worklife/article/20170608-the-millennial-weddings-designed-with-instagram-in-mind" data-bbc-client-routed="true" class="rectangle-story-item b-reith-sans-font rectangle-story-item--tablet"><a class="rectangle-story-item__title" target="" rel="" id="" href="/web/20220924064040/https://www.bbc.com/worklife/article/20170608-the-millennial-weddings-designed-with-instagram-in-mind"><div class="rectangle-story-item__image-container rectangle-story-item__image-container--worklife"><div class="rectangle-image rectangle-image--medium" style="background-image:url(https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/960x540/p07fsc3b.jpg)"><picture><source media="(min-width:1200px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1600x900/p055bjh3.webp" type="image/webp"/><source media="(min-width:1200px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1600x900/p055bjh3.jpg" type="image/jpeg"/><source media="(min-width:880px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1280x720/p055bjh3.webp" type="image/webp"/><source media="(min-width:880px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1280x720/p055bjh3.jpg" type="image/jpeg"/><source media="(min-width:576px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/976x549/p055bjh3.webp" type="image/webp"/><source media="(min-width:576px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/976x549/p055bjh3.jpg" type="image/jpeg"/><source media="(min-width:224px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/624x351/p055bjh3.webp" type="image/webp"/><source media="(min-width:224px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/624x351/p055bjh3.jpg" type="image/jpeg"/><img draggable="false" title="Smiling newlyweds taking a selfie (Credit: Getty Images)" src="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/976x549/p055bjh3.jpg" alt="Smiling newlyweds taking a selfie (Credit: Getty Images)" id=""/></picture><span class="rectangle-image__overlay rectangle-image__overlay--worklife"></span></div></div></a><a class="rectangle-story-item__label b-reith-sans-font rectangle-story-item__label--tablet rectangle-story-item__label--worklife" target="" rel="" id="" href="/web/20220924064040/https://www.bbc.com/worklife/columns/affording-your-life"><span>Affording Your Life</span></a><div class="rectangle-story-item__container"><a class="rectangle-story-item__title" target="" rel="" id="" href="/web/20220924064040/https://www.bbc.com/worklife/article/20170608-the-millennial-weddings-designed-with-instagram-in-mind"><span>The rise of the Instagram wedding</span></a></div><div><span class="rectangle-story-item__line"><div class="styled-line styled-line--dark-grey styled-line--height--small"></div></span><span class="rectangle-story-item__author b-font-family-serif">By Jessica Holland</span></div></div></div><div class="index-stories__story-item"><div data-bbc-container="index-stories" data-bbc-title="‘It’s worse than alcohol or drug abuse’" data-bbc-metadata="{"APP":"index-stories","CHD":"card::7"}" data-bbc-result="https://www.bbc.com/worklife/article/20170417-the-addiction-thats-worse-than-alcohol-or-drug-abuse" data-bbc-client-routed="true" class="rectangle-story-item b-reith-sans-font rectangle-story-item--tablet"><a class="rectangle-story-item__title" target="" rel="" id="" href="/web/20220924064040/https://www.bbc.com/worklife/article/20170417-the-addiction-thats-worse-than-alcohol-or-drug-abuse"><div class="rectangle-story-item__image-container rectangle-story-item__image-container--worklife"><div class="rectangle-image rectangle-image--medium" style="background-image:url(https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/960x540/p07fsc3b.jpg)"><picture><source media="(min-width:1200px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1600x900/p050cl2v.webp" type="image/webp"/><source media="(min-width:1200px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1600x900/p050cl2v.jpg" type="image/jpeg"/><source media="(min-width:880px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1280x720/p050cl2v.webp" type="image/webp"/><source media="(min-width:880px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1280x720/p050cl2v.jpg" type="image/jpeg"/><source media="(min-width:576px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/976x549/p050cl2v.webp" type="image/webp"/><source media="(min-width:576px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/976x549/p050cl2v.jpg" type="image/jpeg"/><source media="(min-width:224px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/624x351/p050cl2v.webp" type="image/webp"/><source media="(min-width:224px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/624x351/p050cl2v.jpg" type="image/jpeg"/><img draggable="false" title="A fun-house style mirror was part of a campaign to show how social media distorts our view of ourselves (Credit: Talkspace)" src="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/976x549/p050cl2v.jpg" alt="A fun-house style mirror was part of a campaign to show how social media distorts our view of ourselves (Credit: Talkspace)" id=""/></picture><span class="rectangle-image__overlay rectangle-image__overlay--worklife"></span></div></div></a><a class="rectangle-story-item__label b-reith-sans-font rectangle-story-item__label--tablet rectangle-story-item__label--worklife" target="" rel="" id="" href="/web/20220924064040/https://www.bbc.com/worklife/columns/owning-your-time"><span>Owning Your Time</span></a><div class="rectangle-story-item__container"><a class="rectangle-story-item__title" target="" rel="" id="" href="/web/20220924064040/https://www.bbc.com/worklife/article/20170417-the-addiction-thats-worse-than-alcohol-or-drug-abuse"><span>‘It’s worse than alcohol or drug abuse’</span></a></div><div><span class="rectangle-story-item__line"><div class="styled-line styled-line--dark-grey styled-line--height--small"></div></span><span class="rectangle-story-item__author b-font-family-serif">By Alina Dizik</span></div></div></div><div class="index-stories__story-item"><div data-bbc-container="index-stories" data-bbc-title="Pokemon Go: changing the office forever" data-bbc-metadata="{"APP":"index-stories","CHD":"card::8"}" data-bbc-result="https://www.bbc.com/worklife/article/20160728-the-people-who-play-pokemon-go-at-work-with-the-bosss-ok" data-bbc-client-routed="true" class="rectangle-story-item b-reith-sans-font rectangle-story-item--tablet"><a class="rectangle-story-item__title" target="" rel="" id="" href="/web/20220924064040/https://www.bbc.com/worklife/article/20160728-the-people-who-play-pokemon-go-at-work-with-the-bosss-ok"><div class="rectangle-story-item__image-container rectangle-story-item__image-container--worklife"><div class="rectangle-image rectangle-image--medium" style="background-image:url(https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/960x540/p07fsc3b.jpg)"><picture><source media="(min-width:1200px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1600x900/p042vym1.webp" type="image/webp"/><source media="(min-width:1200px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1600x900/p042vym1.jpg" type="image/jpeg"/><source media="(min-width:880px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1280x720/p042vym1.webp" type="image/webp"/><source media="(min-width:880px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1280x720/p042vym1.jpg" type="image/jpeg"/><source media="(min-width:576px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/976x549/p042vym1.webp" type="image/webp"/><source media="(min-width:576px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/976x549/p042vym1.jpg" type="image/jpeg"/><source media="(min-width:224px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/624x351/p042vym1.webp" type="image/webp"/><source media="(min-width:224px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/624x351/p042vym1.jpg" type="image/jpeg"/><img draggable="false" title="Disha Singh and Rebecca Lipstein, interns at Socialfly, play Pokemon Go in New York City during their workday, with the boss's blessing. (Credit: Socialfly)" src="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/976x549/p042vym1.jpg" alt="Disha Singh and Rebecca Lipstein, interns at Socialfly, play Pokemon Go in New York City during their workday, with the boss's blessing. (Credit: Socialfly)" id=""/></picture><span class="rectangle-image__overlay rectangle-image__overlay--worklife"></span></div></div></a><a class="rectangle-story-item__label b-reith-sans-font rectangle-story-item__label--tablet rectangle-story-item__label--worklife" target="" rel="" id="" href="/web/20220924064040/https://www.bbc.com/worklife/tags/workplace"><span>Workplace</span></a><div class="rectangle-story-item__container"><a class="rectangle-story-item__title" target="" rel="" id="" href="/web/20220924064040/https://www.bbc.com/worklife/article/20160728-the-people-who-play-pokemon-go-at-work-with-the-bosss-ok"><span>Pokemon Go: changing the office forever</span></a></div><div><span class="rectangle-story-item__line"><div class="styled-line styled-line--dark-grey styled-line--height--small"></div></span><span class="rectangle-story-item__author b-font-family-serif">By Nick Clayton</span></div></div></div><div class="index-stories__story-item"><div data-bbc-container="index-stories" data-bbc-title="Meet the watchers of the web" data-bbc-metadata="{"APP":"index-stories","CHD":"card::9"}" data-bbc-result="https://www.bbc.com/worklife/article/20160503-meet-the-people-who-see-nearly-everything-we-post-online" data-bbc-client-routed="true" class="rectangle-story-item b-reith-sans-font rectangle-story-item--tablet"><a class="rectangle-story-item__title" target="" rel="" id="" href="/web/20220924064040/https://www.bbc.com/worklife/article/20160503-meet-the-people-who-see-nearly-everything-we-post-online"><div class="rectangle-story-item__image-container rectangle-story-item__image-container--worklife"><div class="rectangle-image rectangle-image--medium" style="background-image:url(https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/960x540/p07fsc3b.jpg)"><picture><source media="(min-width:1200px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1600x900/p03szkgq.webp" type="image/webp"/><source media="(min-width:1200px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1600x900/p03szkgq.jpg" type="image/jpeg"/><source media="(min-width:880px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1280x720/p03szkgq.webp" type="image/webp"/><source media="(min-width:880px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1280x720/p03szkgq.jpg" type="image/jpeg"/><source media="(min-width:576px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/976x549/p03szkgq.webp" type="image/webp"/><source media="(min-width:576px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/976x549/p03szkgq.jpg" type="image/jpeg"/><source media="(min-width:224px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/624x351/p03szkgq.webp" type="image/webp"/><source media="(min-width:224px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/624x351/p03szkgq.jpg" type="image/jpeg"/><img draggable="false" title="The internet: more than just cats. (Credit: Alamy)" src="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/976x549/p03szkgq.jpg" alt="The internet: more than just cats. (Credit: Alamy)" id=""/></picture><span class="rectangle-image__overlay rectangle-image__overlay--worklife"></span></div></div></a><a class="rectangle-story-item__label b-reith-sans-font rectangle-story-item__label--tablet rectangle-story-item__label--worklife" target="" rel="" id="" href="/web/20220924064040/https://www.bbc.com/worklife/tags/social-media"><span>Social Media</span></a><div class="rectangle-story-item__container"><a class="rectangle-story-item__title" target="" rel="" id="" href="/web/20220924064040/https://www.bbc.com/worklife/article/20160503-meet-the-people-who-see-nearly-everything-we-post-online"><span>Meet the watchers of the web</span></a></div><div><span class="rectangle-story-item__line"><div class="styled-line styled-line--dark-grey styled-line--height--small"></div></span><span class="rectangle-story-item__author b-font-family-serif">By Elizabeth Garone</span></div></div></div><div class="index-stories__story-item"><div data-bbc-container="index-stories" data-bbc-title="How Google helps you waste time" data-bbc-metadata="{"APP":"index-stories","CHD":"card::10"}" data-bbc-result="https://www.bbc.com/worklife/article/20160426-meet-the-man-behind-googles-doodles" data-bbc-client-routed="true" class="rectangle-story-item b-reith-sans-font rectangle-story-item--tablet"><a class="rectangle-story-item__title" target="" rel="" id="" href="/web/20220924064040/https://www.bbc.com/worklife/article/20160426-meet-the-man-behind-googles-doodles"><div class="rectangle-story-item__image-container rectangle-story-item__image-container--worklife"><div class="rectangle-image rectangle-image--medium" style="background-image:url(https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/960x540/p07fsc3b.jpg)"><picture><source media="(min-width:1200px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1600x900/p03scjvp.webp" type="image/webp"/><source media="(min-width:1200px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1600x900/p03scjvp.jpg" type="image/jpeg"/><source media="(min-width:880px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1280x720/p03scjvp.webp" type="image/webp"/><source media="(min-width:880px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1280x720/p03scjvp.jpg" type="image/jpeg"/><source media="(min-width:576px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/976x549/p03scjvp.webp" type="image/webp"/><source media="(min-width:576px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/976x549/p03scjvp.jpg" type="image/jpeg"/><source media="(min-width:224px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/624x351/p03scjvp.webp" type="image/webp"/><source media="(min-width:224px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/624x351/p03scjvp.jpg" type="image/jpeg"/><img draggable="false" title="Doodle celebrating William Shakespeare and St. George's Day 2016 (Credit: Google)" src="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/976x549/p03scjvp.jpg" alt="Doodle celebrating William Shakespeare and St. George's Day 2016 (Credit: Google)" id=""/></picture><span class="rectangle-image__overlay rectangle-image__overlay--worklife"></span></div></div></a><a class="rectangle-story-item__label b-reith-sans-font rectangle-story-item__label--tablet rectangle-story-item__label--worklife" target="" rel="" id="" href="/web/20220924064040/https://www.bbc.com/worklife/tags/careers"><span>Careers</span></a><div class="rectangle-story-item__container"><a class="rectangle-story-item__title" target="" rel="" id="" href="/web/20220924064040/https://www.bbc.com/worklife/article/20160426-meet-the-man-behind-googles-doodles"><span>How Google helps you waste time</span></a></div><div><span class="rectangle-story-item__line"><div class="styled-line styled-line--dark-grey styled-line--height--small"></div></span><span class="rectangle-story-item__author b-font-family-serif">By Elizabeth Garone</span></div></div></div><div class="index-stories__story-item"><div data-bbc-container="index-stories" data-bbc-title="When it's OK to ignore customers" data-bbc-metadata="{"APP":"index-stories","CHD":"card::11"}" data-bbc-result="https://www.bbc.com/worklife/article/20160425-why-you-should-ignore-feedback-sometimes" data-bbc-client-routed="true" class="rectangle-story-item b-reith-sans-font rectangle-story-item--tablet"><a class="rectangle-story-item__title" target="" rel="" id="" href="/web/20220924064040/https://www.bbc.com/worklife/article/20160425-why-you-should-ignore-feedback-sometimes"><div class="rectangle-story-item__image-container rectangle-story-item__image-container--worklife"><div class="rectangle-image rectangle-image--medium" style="background-image:url(https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/960x540/p07fsc3b.jpg)"><picture><source media="(min-width:1200px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1600x900/p03s5lng.webp" type="image/webp"/><source media="(min-width:1200px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1600x900/p03s5lng.jpg" type="image/jpeg"/><source media="(min-width:880px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1280x720/p03s5lng.webp" type="image/webp"/><source media="(min-width:880px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1280x720/p03s5lng.jpg" type="image/jpeg"/><source media="(min-width:576px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/976x549/p03s5lng.webp" type="image/webp"/><source media="(min-width:576px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/976x549/p03s5lng.jpg" type="image/jpeg"/><source media="(min-width:224px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/624x351/p03s5lng.webp" type="image/webp"/><source media="(min-width:224px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/624x351/p03s5lng.jpg" type="image/jpeg"/><img draggable="false" title="Deciding what information really matters can be harder than it seems. (Credit: Alamy)" src="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/976x549/p03s5lng.jpg" alt="Deciding what information really matters can be harder than it seems. (Credit: Alamy)" id=""/></picture><span class="rectangle-image__overlay rectangle-image__overlay--worklife"></span></div></div></a><a class="rectangle-story-item__label b-reith-sans-font rectangle-story-item__label--tablet rectangle-story-item__label--worklife" target="" rel="" id="" href="/web/20220924064040/https://www.bbc.com/worklife/tags/social-media"><span>Social Media</span></a><div class="rectangle-story-item__container"><a class="rectangle-story-item__title" target="" rel="" id="" href="/web/20220924064040/https://www.bbc.com/worklife/article/20160425-why-you-should-ignore-feedback-sometimes"><span>When it's OK to ignore customers</span></a></div><div><span class="rectangle-story-item__line"><div class="styled-line styled-line--dark-grey styled-line--height--small"></div></span><span class="rectangle-story-item__author b-font-family-serif">By Eric Barton</span></div></div></div><div class="index-stories__story-item"><div data-bbc-container="index-stories" data-bbc-title="Why you should switch to a flip-phone" data-bbc-metadata="{"APP":"index-stories","CHD":"card::12"}" data-bbc-result="https://www.bbc.com/worklife/article/20160419-should-you-dump-your-smartphone-for-a-flip-phone" data-bbc-client-routed="true" class="rectangle-story-item b-reith-sans-font rectangle-story-item--tablet"><a class="rectangle-story-item__title" target="" rel="" id="" href="/web/20220924064040/https://www.bbc.com/worklife/article/20160419-should-you-dump-your-smartphone-for-a-flip-phone"><div class="rectangle-story-item__image-container rectangle-story-item__image-container--worklife"><div class="rectangle-image rectangle-image--medium" style="background-image:url(https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/960x540/p07fsc3b.jpg)"><picture><source media="(min-width:1200px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1600x900/p03rg44s.webp" type="image/webp"/><source media="(min-width:1200px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1600x900/p03rg44s.jpg" type="image/jpeg"/><source media="(min-width:880px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1280x720/p03rg44s.webp" type="image/webp"/><source media="(min-width:880px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/1280x720/p03rg44s.jpg" type="image/jpeg"/><source media="(min-width:576px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/976x549/p03rg44s.webp" type="image/webp"/><source media="(min-width:576px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/976x549/p03rg44s.jpg" type="image/jpeg"/><source media="(min-width:224px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/624x351/p03rg44s.webp" type="image/webp"/><source media="(min-width:224px)" srcset="https://web.archive.org/web/20220924064040im_/https://ychef.files.bbci.co.uk/624x351/p03rg44s.jpg" type="image/jpeg"/><img draggable="false" title="Actress Scarlett Johansson. 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Surrounding the site are bundles of nails, stacks of wood, and ladders for the construction crew. But the builders aren’t the only ones constructing this 4400-sq-ft (409-sq-m) house: more than two million people around the world can have their say on how it will look, feel and function.\u003C\u002Fp\u003E\n\u003Cp\u003E \u003C\u002Fp\u003E\n\u003Cp\u003EIt’s being built by Kate Rumson, an Instagram influencer who runs the account The Houses of Instagram, a curated collection of photos of beautiful homes and interior design. When the 35-year-old decided to build a new house last year, she decided to ask her fans to help – letting them decide things like the type of roof shingles, all the way to major structural designs. She describes the project as “a crowdsourced home created by two million people” that she hopes to complete within 18 months.\u003C\u002Fp\u003E\n\u003Cp\u003E \u003C\u002Fp\u003E\n\u003Cp\u003EIn Instagram posts, she asks her fans to vote on different options (for example, whether the kitchen sink should be in an island or under the window). Whichever gets the most votes, Rumson will use. For the past year-and-a-half, she has posted about each step of the build on her personal Instagram page, from planning to excavating.\u003C\u002Fp\u003E\n\u003Cp\u003E \u003C\u002Fp\u003E\n\u003Cp\u003E“It will play out on Instagram,” Rumson says. “From start to finish.”\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"infographic","imageAlignment":"centre","pullQuoteImageAlignment":"centre","videoImageAlign":"centre","id":"worklife\u002Farticle\u002F20191106-the-house-built-by-2-million-instagram-followers-0"},{"bodyHtml":{"assets":[]},"cardType":"PullQuote","iFrameType":"","pullQuote":"It will play out on Instagram, from start to finish - Rumson","id":"worklife\u002Farticle\u002F20191106-the-house-built-by-2-million-instagram-followers-1"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EThe followers have already made major decisions for her, like deciding the property should have a three-car garage instead of a two-car garage, which led to a redesign of the entire house. Granted, with each vote, it’s a choice between a few things she’ll like no matter what – her followers can’t sabotage the home with shag carpeting or leopard-print loveseats, for example.\u003C\u002Fp\u003E\n\u003Cp\u003EIt’s the larger-scale extension of a similar project Rumson completed last year, when she renovated her townhouse, also in New Jersey, enabling her followers to choose details including lighting fixtures, the kitchen backsplash and furniture. She’d let people vote and then post pictures of the winning choice, and says her fans went crazy for it.\u003C\u002Fp\u003E\n\u003Cp\u003EInfluencers depend on not just their number of followers, but also how engaged and active they are, which is what piques the interest of brands. What better way to engage followers than asking them to help you navigate a major life milestone like building a home?\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20191106-the-house-built-by-2-million-instagram-followers-2"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":[],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20191106-the-house-built-by-2-million-instagram-followers-3"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003E\u003Cstrong\u003ETwo million cooks in the kitchen\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E \u003C\u002Fp\u003E\n\u003Cp\u003EAs an influencer, Rumson earns money by working long-term with brands who want to reach her significant audience, through projects like product design or hosting events.\u003C\u002Fp\u003E\n\u003Cp\u003E \u003C\u002Fp\u003E\n\u003Cp\u003EMost of her funds come from brand ambassadorships with home décor and improvement companies, who are looking for big reach but looking for something cheaper than magazine or TV adverts, which is common with influencers.\u003C\u002Fp\u003E\n\u003Cp\u003E \u003C\u002Fp\u003E\n\u003Cp\u003EFor this project, Rumson is partnering with a long list of major brands who will supply flooring, cabinets, appliances and more. She might, for example, ask for votes between two rugs from the same rug company, or a choice of doors from Masonite. Rumson says around 25% of the materials for the new home come from brands she partners with.\u003C\u002Fp\u003E\n\u003Cp\u003E \u003C\u002Fp\u003E\n\u003Cp\u003ERumson says she isn’t making money from this project specifically – she was planning on building a new home anyway, and her business extends well beyond Instagram posts to things like product design, photoshoot styling, and hosting new product launches. Because her contracts are long-term, some of the services will be tied to the house but not all of them, she says.\u003C\u002Fp\u003E\n\u003Cp\u003E \u003C\u002Fp\u003E\n\u003Cp\u003EInstead, Rumson hopes to create a step-by-step guide to building a house that will work as a resource for anyone wanting to build a home. Her Instagram feeds show high-production, time-lapse drone footage of land being cleared, construction crews laying foundations, as Rumson’s voice narrates: “In this video, I’ll share how we built our poured-concrete basement foundation.”\u003C\u002Fp\u003E\n\u003Cp\u003E \u003C\u002Fp\u003E\n\u003Cp\u003EThere’s hunger for this kind of thing on social media – it’s “an intense content journey,” says Mae Karwowski, CEO of Obviously, a social media agency in New York. Buying and building a home brings a “learning curve, headaches, and costs are too much. So we go for the next best thing – watch others do it on Instagram.”\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20191106-the-house-built-by-2-million-instagram-followers-4"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":[],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20191106-the-house-built-by-2-million-instagram-followers-5"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EYuval Ben-Itzhak, CEO of SocialBakers, a Prague-based social media marketing company, says “home influencers” get high engagement on the highly visual platform of Instagram, which is also attributed to “a combination of relevance – most of us have a home – and the real-time inspiration it provides.”\u003C\u002Fp\u003E\n\u003Cp\u003E \u003C\u002Fp\u003E\n\u003Cp\u003ESome estimates put the US home décor market to \u003Ca href=\"https:\u002F\u002Fwww.alliedmarketresearch.com\u002Fhome-decor-furnishing-market\"\u003Ebe worth $660 billion by next year.\u003C\u002Fa\u003E And this kind of content has been popular long before Instagram. The US home and garden television network HGTV, with its house-hunting and home-building programmes, \u003Ca href=\"https:\u002F\u002Fwww.washingtonpost.com\u002Flifestyle\u002Fstyle\u002Ffor-20-years-house-hunters-has-been-reliable-reality-tv-for-millennials-it-feels-more-like-a-fantasy\u002F2019\u002F09\u002F26\u002Ff054f768-d33c-11e9-9610-fb56c5522e1c_story.html\"\u003Eis wildly popular\u003C\u002Fa\u003E, as are reality shows like The Apartment, a phenomenon in Asia in which contestants compete to decorate a luxury flat and \u003Ca href=\"https:\u002F\u002Fwww.netflix.com\u002Ftitle\u002F80989867\"\u003Ehas just been released on Netflix\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\n\u003Cp\u003E \u003C\u002Fp\u003E\n\u003Cp\u003EBut despite the templatised success of many of these shows, Rumson actually hopes the more straightforward, educational nature of her Instagram project will be an antidote to the manufactured drama of reality TV. Once the house is complete, she wants it to function as a living resource for all future homeowners – not something that’s just “shaky Instagram Stories, but professional videos,” for every step from plotting a site to framing to decorating.\u003C\u002Fp\u003E\n\u003Cp\u003E \u003C\u002Fp\u003E\n\u003Cp\u003E“I want it to be something that people reference for many years to come: ‘How did Kate do this foundation? I remember her saying something – let me go back and re-watch it.’”\u003C\u002Fp\u003E\n\u003Cp\u003E \u003C\u002Fp\u003E\n\u003Cp\u003E \u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20191106-the-house-built-by-2-million-instagram-followers-6"},{"bodyHtml":{"assets":[]},"cardType":"PullQuote","iFrameType":"","pullQuote":"Experts say 'home influencers' see engagement that’s higher than other categories of social media personalities","id":"worklife\u002Farticle\u002F20191106-the-house-built-by-2-million-instagram-followers-7"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003E\u003Cstrong\u003EDesign tendencies\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003ERumson came to Instagram fame on a windy path: she spent a decade in finance, and also did construction and renovation at night and on weekends for private clients. She didn’t like her day job of as an advisor at an investment banking company. But she loved every aspect of her side gig, from designing a home, building it, decorating it and everything in between.\u003C\u002Fp\u003E\n\u003Cp\u003EIn 2013 she made a habit of taking screenshots on her phone of design inspiration she’d find around the internet. She says at that time, the only social media account she had was Facebook, and that she didn’t use Pinterest. Eventually, she ran out of space on her phone with all those pics, so she opened an Instagram account to store the extras. On a whim, she started posting them on an anonymous Instagram account: The Real Houses of Instagram, a riff on the popular American reality franchise, The Real Housewives. She suddenly found herself amassing tens of thousands of followers because she was one of the first to post popular home-décor content.\u003C\u002Fp\u003E\n\u003Cp\u003EBefore long, household brands were reaching out to try and partner with Rumson for business opportunities. Companies messaged her asking for contact info and where she was based, but she was still anonymous, because she was more interested in being a behind-the-scenes curator of eye-catching images.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20191106-the-house-built-by-2-million-instagram-followers-8"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":[],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20191106-the-house-built-by-2-million-instagram-followers-9"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EWhen she finally hit 700,000 followers and started working with a sponsor, she revealed her identity, which she said was “the most nerve-wracking moment of my life.” She decided to quit her full-time career in finance – her mum cried when Rumson told her, she says. But “once I learned brands paid to advertise and market [with influencers], I realised there is a future here,” says Rumson, who sought to structure her own business model after the conventional magazine advert format: working with brands long term to reach big audiences, not just sell one-off sponsored Instagram posts like many influencers do. “I’m learning there are people making millions of dollars. My mind [was] blown.”\u003C\u002Fp\u003E\n\u003Cp\u003E \u003C\u002Fp\u003E\n\u003Cp\u003EThe idea to involve her followers for a real-life build came a few years ago when she was still decorating for private clients. In one house, Rumson was torn between two wallpapers for their powder room. So she whipped out a quick post on Instagram and asked her fans to pick for her. “My client got this universally appealing powder room, my followers got to participate, I got this feedback – I thought it was so cool,” she says.\u003C\u002Fp\u003E\n\u003Cp\u003E \u003C\u002Fp\u003E\n\u003Cp\u003ESocialBakers’ Ben-Itzhak says it’s a smart move: “Polls encourage interaction and people are keen to take part because they are curious about the result and how their opinion fares against others.” And for influencers, user engagement is what builds active communities, which are what brands covet.\u003C\u002Fp\u003E\n\u003Cp\u003E \u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20191106-the-house-built-by-2-million-instagram-followers-10"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":[],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20191106-the-house-built-by-2-million-instagram-followers-11"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EExperts say “home influencers” see engagement that’s higher than other categories of social media personalities, possibly due to the visual nature and relatability of their posts. “Home and design influencers are some of the OGs on the scene,” says Karwowski. (Rumson started posting anonymously to Instagram back in 2013, when the app was still somewhat new.) “Most started with blogs a decade ago and built really strong, engaged communities that followed them to other platforms like Instagram and Pinterest. [Their] high average engagement rate of 4.6% is impressive, and their average follower count is about 39,000, which is also high.” That means if you have 100,00 followers, Karwowski says, 4,600 of them engaged with the post, and she says overall average is around 2%.\u003C\u002Fp\u003E\n\u003Cp\u003E \u003C\u002Fp\u003E\n\u003Cp\u003EThat initial polling experiment is what led to Rumson crowdsourcing her own townhouse renovation. Then the brands started contacting her – which then led to her current crowdsourcing, house-building project. She may have a bevy of sponsors and \u003Ca href=\"https:\u002F\u002Fwww.bbc.com\u002Fworklife\u002Farticle\u002F20190307-the-hidden-armies-that-power-the-internets-new-stars\"\u003Ea full team behind her \u003C\u002Fa\u003E(including a videographer and an agent) but such an ambitious project is still a lot of work. And, like all influencers, the infrastructure she’s built to complete the project (and pay her own bills) is ultimately tied to a platform she doesn’t even own or control: Instagram.\u003C\u002Fp\u003E\n\u003Cp\u003E \u003C\u002Fp\u003E\n\u003Cp\u003E“It’s personal, and it’s business – I’m nervous all the time. I don’t sleep,” she laughs. “We’re building a house in real-time.” And yet, the former finance professional – who at first avoided the internet spotlight – says she eventually came around to the roller-coaster career of being an influencer. And to making her followers her real estate consultants.\u003C\u002Fp\u003E\n\u003Cp\u003E \u003C\u002Fp\u003E\n\u003Cp\u003E“If I take a step back, ‘this is why people follow me, this is what they value’ – if I can just continue sharing more of it, and I really enjoy doing it, there is a business model here.”\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cem\u003EBryan Lufkin is BBC Worklife's features writer. Follow him on Twitter @\u003Ca href=\"https:\u002F\u002Ftwitter.com\u002Fbryan_lufkin?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\" target=\"_blank\"\u003Ebryan_lufkin\u003C\u002Fa\u003E.\u003C\u002Fem\u003E\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20191106-the-house-built-by-2-million-instagram-followers-12"}],"collection":null,"disableAdverts":false,"displayDate":"2019-11-07T00:00:00Z","embeddedCustomHtml":"","embeddedInfographicUrl":"","embeddedType":"infographic","headlineLong":"The house built by 2 million Instagram followers","headlineShort":"The woman building a house on Instagram","image":[],"imageAlignment":"centre","imageAltText":"","isSyndicated":false,"latitude":"","longitude":"","mpsVideo":"","option":[],"partner":null,"primaryVertical":"worklife","promoAlignment":"centre","promoAltText":"","promoImage":[],"relatedStories":null,"relatedTag":null,"summaryLong":"When social media personality Kate Rumson decided to build a new home, she enlisted help from a surprising group of consultants: her millions of Instagram fans.","summaryShort":"How one influencer’s millions of followers helped design her real home","tag":[],"textToSpeech":false,"creationDateTime":"2019-11-06T20:56:55.565437Z","entity":"article","guid":"30e6d7eb-fc93-4ff3-a886-f0a7e5301e77","id":"worklife\u002Farticle\u002F20191106-the-house-built-by-2-million-instagram-followers","modifiedDateTime":"2022-02-25T06:38:14.972428Z","project":"wwverticals","slug":"worklife\u002Farticle\u002F20191106-the-house-built-by-2-million-instagram-followers","cacheLastUpdated":1664001641593},"worklife\u002Farticle\u002F20191119-why-instagram-captions-are-important":{"urn":"urn:pubpipe:wwverticals:article:worklife\u002Farticle\u002F20191119-why-instagram-captions-are-important","_id":"62df80ee43d9f46d2c2cc8df","ambientVideo":"","articleType":"story","assetVideo":null,"author":[],"bodyIntro":"With ‘likes’ on the platform being hidden to users in more countries, text could pull more weight on the very visual social media behemoth.","businessUnit":"worldwide","cards":[{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EThey can be funny or serious, short or sprawling, cryptic or self-deprecating. \u003C\u002Fp\u003E\n\u003Cp\u003EThey can be punny: “\u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Fp\u002FB3o8vWDhlOh\u002F?utm_source=ig_embed\"\u003EAnd now we’re Instagram FRIENDS too,”\u003C\u002Fa\u003E said Jennifer Aniston. They can be straightforward: “\u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Fp\u002FB4SDDWCAWbd\u002F\"\u003EHappy Halloween everyone\u003C\u002Fa\u003E,” said Cristiano Ronaldo. Or they can be blatant stunts: “Let’s set a world record together and get the most liked post on Instagram,” \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Fp\u002FBsOGulcndj-\u002F?utm_source=ig_embed\"\u003Esaid a picture of a brown egg\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\n\u003Cp\u003EThey’re all captions on Instagram. And though images are the main attraction on the extremely visual social media platform, that little bit of text can go a long way.\u003C\u002Fp\u003E\n\u003Cp\u003EThat could become even more true as Instagram enters a new chapter; in parts of the US \u003Ca href=\"https:\u002F\u002Fwww.bbc.com\u002Fnews\u002Fav\u002Fworld-us-canada-50382311\u002Finstagram-is-trialling-removing-likes-on-some-us-posts\"\u003Ethe platform will start hiding how many ‘likes’ a post gets\u003C\u002Fa\u003E.  Only the author will be able to see how popular their post is, in a test aimed at decreasing competition and improving users’ mental health.\u003C\u002Fp\u003E\n\u003Cp\u003EThe move follows similar trials in other countries, including Australia, Japan and Brazil. And even as some \u003Ca href=\"https:\u002F\u002Fwww.businessinsider.com\u002Finstagram-tests-taking-away-likes-celebrities-influencers-reactions-kim-kardashian-2019-11\"\u003Einfluencers and celebrities bemoan\u003C\u002Fa\u003E the fact that it could make their job harder, experts say it will shift the spotlight from ‘likes’ to captions – and the comments and community they create.\u003C\u002Fp\u003E\n\u003Cp\u003EFrom a few pithy words to soul-baring confessions, captions help determine which influencers thrive, and with the changes, the text posted alongside photos will have to start doing a heavier lift. But what exactly is the power of the Instagram caption – and how could this play out?\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"infographic","imageAlignment":"centre","pullQuoteImageAlignment":"centre","videoImageAlign":"centre","id":"worklife\u002Farticle\u002F20191119-why-instagram-captions-are-important-0"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":[],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20191119-why-instagram-captions-are-important-1"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003E\u003Cstrong\u003EThe power of captions\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EA simple Google search shows just how much people already value captions.\u003C\u002Fp\u003E\n\u003Cp\u003EIt brings up millions of results like \u003Ca href=\"https:\u002F\u002Fhostelgeeks.com\u002Fbest-instagram-captions\u002F\"\u003E1,000+ Beautiful Instagram Captions – A collection of Lyrics and Quotes\u003C\u002Fa\u003E, and \u003Ca href=\"https:\u002F\u002Fwww.boardandlife.com\u002Finstagram-captions-for-boys\u002F\"\u003E31 Of The Best Instagram Captions For Boys To Use Right Now\u003C\u002Fa\u003E. There are \u003Ca href=\"https:\u002F\u002Fwww.abetterlemonadestand.com\u002Finstagram-captions\u002F\"\u003Esuggestions for all contexts\u003C\u002Fa\u003E: friends (“The yin to my yang”), fitness (“Stronger than yesterday”), and food (“But first, coffee”). \u003C\u002Fp\u003E\n\u003Cp\u003EMany of these, of course, are aimed at amateur Instagrammers who just want to make a halfway decent post and need a little caption inspiration. But there’s a serious side to it: if you’re savvy and work in the business as an influencer, you know that the caption isn’t just an emoji dumping ground. It’s the place to get more people to interact with the post.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20191119-why-instagram-captions-are-important-2"},{"bodyHtml":{"assets":[]},"cardType":"PullQuote","iFrameType":"","pullQuote":"Captions help determine which influencers thrive","id":"worklife\u002Farticle\u002F20191119-why-instagram-captions-are-important-3"},{"bodyHtml":{"assets":[],"html":"\u003Cp class=\"p1\"\u003E“I’ve often used captions with a beautiful image to drive home hard truths, like in the case of the \u003Ca href=\"https:\u002F\u002Fwww.bbc.com\u002Fnews\u002Fworld-asia-india-49659525\"\u003Erecent Kashmir lockdown\u003C\u002Fa\u003E,” says Siddhartha Joshi, a Mumbai-based travel photographer. In his case, captions carry an informational weight that wouldn’t exist with the image alone, causing people to be more invested in his account (although Joshi says he still considers the image itself more important).\u003C\u002Fp\u003E\n\u003Cp class=\"p1\"\u003ECaptions aren’t tacked-on afterthoughts; they’re what add context and shape your voice, all of which drive up follower count.\u003C\u002Fp\u003E\n\u003Cp\u003E“It's like the cherry on top,” says Chicago-based influencer Mariko Dennis, who uses Instagram to promote her jewellery business. For her, the caption is also about building a connection with her followers, letting them “learn more about who you are and what your thought process is like, rather than just see your physical self”. \u003C\u002Fp\u003E\n\u003Cp\u003EFor influencers, captions fuel what they live or die by: engagement. This is measured by how many people ‘like’ a post, comment on it or share it. Simply seeing a post isn’t enough. The higher the engagement, the more likely brands are to do sponsorship or business deals with influencers.\u003C\u002Fp\u003E\n\u003Cp\u003E“On Instagram, strong imagery is what stops users in their feed. However, captions are what drive engagement,” says Stephanie Cartin, co-CEO at Socialfly, a New York City agency that connects influencers with big corporations. “Sharing candid personal stories, asking for specific feedback, presenting thoughtful or playful questions are a great way to start a conversation.”\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20191119-why-instagram-captions-are-important-4"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":[],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20191119-why-instagram-captions-are-important-5"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EAnalyses show that Instagram images with captions or text embedded in them get more interactions than those that don’t. Socialbakers, an international social media marketing firm, looked at six major media companies, like BuzzFeed and HuffPost, and found that posts \u003Ca href=\"https:\u002F\u002Fwww.socialbakers.com\u002Fblog\u002F2758-how-to-get-more-likes-on-instagram-as-a-media-brand\"\u003Ewith explanatory text overlay generated 41% more interactions on average over the course of 2017\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\n\u003Cp\u003EFor marketers, “dialogue is what fosters community, placing significant value on thoughtful captions,” says Cartin.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EA way to connect\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EPart of the power of captions is that sense of community they cultivate. Experts say they serve as the bridge that makes us feel more connected to the person we’re following.\u003C\u002Fp\u003E\n\u003Cp\u003EPaul Benzon, a professor of English at Skidmore College in upstate New York who specialises in internet culture and digital identity, says that captions help perpetuate the loop that locks us into social media.\u003C\u002Fp\u003E\n\u003Cp\u003E“The stated idea of social media is to level the plane between us, the users, and celebrities. The very idea of an influencer is someone whose job is to make money [doing that],” he says. “If that’s the model, so much of that hinges on getting people to interact and engage.”\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20191119-why-instagram-captions-are-important-6"},{"bodyHtml":{"assets":[]},"cardType":"PullQuote","iFrameType":"","pullQuote":"Strong imagery is what stops users in their feed. However, captions are what drive engagement – Stephanie Cartin","id":"worklife\u002Farticle\u002F20191119-why-instagram-captions-are-important-7"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EWhat makes a good caption? Advice includes using \u003Ca href=\"https:\u002F\u002Flater.com\u002Fblog\u002Fthe-ultimate-guide-to-writing-good-instagram-captions\u002F\"\u003Ea call to action to like or tag friends\u003C\u002Fa\u003E, \u003Ca href=\"https:\u002F\u002Fwww.shopify.com\u002Fblog\u002Finstagram-captions\"\u003Eusing emoji and hashtags\u003C\u002Fa\u003E, \u003Ca href=\"https:\u002F\u002Fwww.socialinsider.io\u002Fblog\u002Finstagram-captions\u002F\"\u003Eshooting for either super short or super long\u003C\u002Fa\u003E, and \u003Ca href=\"https:\u002F\u002Fwww.socialchefs.com\u002Finstagram-drafts-guide\u002F\"\u003Edrafting several versions before posting\u003C\u002Fa\u003E. (Or when in doubt, \u003Ca href=\"https:\u002F\u002Fone-week-in.com\u002Finstagram-captions-cool-best\u002F\"\u003Eturn to one of those countless sites for inspiration\u003C\u002Fa\u003E.)\u003C\u002Fp\u003E\n\u003Cp\u003EBut their real use is to connect better with the audience, something which has contributed to the evolution of Instagram captions from serviceable afterthoughts to – in some cases – “\u003Ca href=\"https:\u002F\u002Fwww.nytimes.com\u002F2019\u002F03\u002F27\u002Fstyle\u002Finstagram-long-captions.html\"\u003Emegacaptions\u003C\u002Fa\u003E,” long, deeply personal statements driven by celebrities like Lena Dunham or Taylor Swift.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20191119-why-instagram-captions-are-important-8"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":[],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20191119-why-instagram-captions-are-important-9"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EThis mirrors the \u003Ca href=\"https:\u002F\u002Fkhn.org\u002Fnews\u002Fcoming-out-about-mental-health-on-social-media\u002F\"\u003Ebroader social media trend\u003C\u002Fa\u003E of celebrities and influencers being more vulnerable and opening up online about struggles like mental health issues. But it could also cause a new kind of Instagram rat race, \u003Ca href=\"https:\u002F\u002Fqz.com\u002F1632589\u002Fcan-influencers-ever-be-authentic\u002F\"\u003Ewhere influencers feel an increased need to be vulnerable\u003C\u002Fa\u003E and bare their souls.\u003C\u002Fp\u003E\n\u003Cp\u003EIndeed, those comment-triggering captions can rebound. American rapper Cardi B, who has 54 million Instagram followers, decried the move to hide ‘likes’, saying that comments were actually \u003Ca href=\"https:\u002F\u002Fwww.theatlantic.com\u002Ftechnology\u002Farchive\u002F2018\u002F10\u002Finstagram-has-massive-harassment-problem\u002F572890\u002F\"\u003Ethe most problematic element of Instagram\u003C\u002Fa\u003E, especially the fact that the comments themselves can receive individual ‘likes’ and replies.\u003C\u002Fp\u003E\n\u003Cp\u003EInstagram users, \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Fp\u002FB4qm1B7A-6B\u002F\"\u003Eshe said in her video\u003C\u002Fa\u003E, have “been starting the craziest arguments, been starting to race bait, all because of comments – because they want to get to the top, they want to get the most reactions”. (The more ‘likes’ a comment receives, the higher in the list of comments it appears on a specific post.)\u003C\u002Fp\u003E\n\u003Cp\u003ESome media outlets agreed with her: “Cardi has a better analysis of an issue than the majority of people who are paid to make these decisions,” \u003Ca href=\"https:\u002F\u002Fjezebel.com\u002Finstagram-is-starting-to-hide-likes-and-cardi-b-is-uni-1839761470\"\u003Efeminist site Jezebel wrote\u003C\u002Fa\u003E. Followers also backed her up, saying Instagram should focus more on removing bot accounts and trolls instead of hiding likes.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003E‘Only as big as your community’ \u003Cbr \u002F\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003ESome industry analysts, like New York-based AdExchanger, \u003Ca href=\"https:\u002F\u002Fadexchanger.com\u002Finfluencer\u002F3-ways-influencer-marketing-will-change-if-instagram-removes-public-likes\u002F\"\u003Epredict that when ‘likes’ are no longer the measure for the reach of a post\u003C\u002Fa\u003E, it could benefit people much less famous than the Kylie Jenners or Justin Biebers of Instagram. \u003C\u002Fp\u003E\n\u003Cp\u003E“The push for better metrics and insights will drive more business toward microinfluencers – people with large, loyal followings – rather than celebrities that get lots of ‘likes’, but don’t have a personal connection with their audience,” reads a blog post on its website.\u003C\u002Fp\u003E\n\u003Cp\u003EInfluencers may be worried that the changes will affect their livelihoods. Back during the pilot, the move \u003Ca href=\"https:\u002F\u002Fwww.news.com.au\u002Flifestyle\u002Freal-life\u002Fnews-life\u002Fbacklash-over-instagram-influencers-tearfilled-break-down\u002Fnews-story\u002Fab879cb79e9e6d8cbda0e9af10f84c52\"\u003Edrove some to tears\u003C\u002Fa\u003E, saying hiding ‘likes’ would tank engagement. Yet experts say it’s just a matter of being more creative in other ways – like writing better captions that keep people interested and involved.   \u003C\u002Fp\u003E\n\u003Cp\u003E“Influencers are only as valuable as the communities they've created,” Cartin says.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20191119-why-instagram-captions-are-important-10"}],"collection":null,"disableAdverts":false,"displayDate":"2019-11-20T00:00:00Z","embeddedCustomHtml":"","embeddedInfographicUrl":"","embeddedType":"infographic","headlineLong":"Are Instagram captions more powerful than pics?","headlineShort":"The secret to Instagram captions","image":[],"imageAlignment":"centre","imageAltText":"","isSyndicated":true,"latitude":"","longitude":"","mpsVideo":"","option":[],"partner":null,"primaryVertical":"worklife","promoAlignment":"centre","promoAltText":"","promoImage":null,"relatedStories":[],"relatedTag":null,"summaryLong":"With ‘likes’ on the platform being hidden to users in more countries, text could pull more weight on the very visual social media behemoth.","summaryShort":"How to craft better text in an era of invisible 'likes'","tag":[],"textToSpeech":false,"creationDateTime":"2019-11-19T21:05:33.369729Z","entity":"article","guid":"f1d7c7e8-430e-41b5-809b-fe7ad0827949","id":"worklife\u002Farticle\u002F20191119-why-instagram-captions-are-important","modifiedDateTime":"2022-02-28T15:06:51.50198Z","project":"wwverticals","slug":"worklife\u002Farticle\u002F20191119-why-instagram-captions-are-important","cacheLastUpdated":1664001641594},"worklife\u002Farticle\u002F20181002-the-virtual-vloggers-taking-over-youtube":{"urn":"urn:pubpipe:wwverticals:article:worklife\u002Farticle\u002F20181002-the-virtual-vloggers-taking-over-youtube","_id":"62df814443d9f4586e7777c6","ambientVideo":"","articleType":"story","assetVideo":null,"author":[],"bodyIntro":"From Japanese anime characters to Barbie, virtual YouTubers talk and act just like people — and they could change the way we all interact forever.","businessUnit":"worldwide","cards":[{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EA young Japanese woman sporting a giant pink bow and white opera gloves looks into the camera and gleefully greets her YouTube audience. She’s about to try and solve a puzzle.\u003C\u002Fp\u003E\u003Cp\u003EBefore diving into the game, she boasts with a smile: “Well, compared to all you humans, I can clear it much faster. No doubt about it!”\u003C\u002Fp\u003E\u003Cp\u003EYes, this YouTube personality isn’t a real person. While she’s voiced by a human, she’s a digital, anime-style cartoon. Her name is Kizuna Ai, and she has more than two million subscribers to her channel. She’s the most-watched “virtual YouTuber” on the site.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20181002-the-virtual-vloggers-taking-over-youtube-0"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":[],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20181002-the-virtual-vloggers-taking-over-youtube-1"},{"bodyHtml":{"assets":[]},"cardType":"PullQuote","iFrameType":"","pullQuote":"One company is investing tens of millions into ‘virtual talent’ and talent agencies are being established to manage these avatars","id":"worklife\u002Farticle\u002F20181002-the-virtual-vloggers-taking-over-youtube-2"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EKizuna Ai is part of an emerging trend where 3D avatars – rather than humans – are becoming celebrities on YouTube, with dedicated fanbases and corporate deals. It’s becoming so popular that one company is investing tens of millions in “virtual talent” and talent agencies are being established to manage these avatars.\u003C\u002Fp\u003E\u003Cp\u003EIt’s a movement that has big implications for the future – it could change how brands market their products and how we interact with technology. It could even let us live forever.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EThey act and sound just like humans\u003Cbr \u002F\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EUsually, vloggers are people who speak directly into the camera to their fans, sharing things like beauty tips, product reviews and pop culture rants. But in the past year they have had to contend with “VTubers” like Kizuna Ai.\u003C\u002Fp\u003E\u003Cp\u003E“We saw this start to take off right at the end of 2017… and it’s continued to grow,” says Kevin Allocca, head of culture and trends at YouTube. He points to Kizuna Ai’s channel as an example of the spike in VTuber popularity: it had around 200,000 subscribers last December, but well over two million just 10 months later.\u003C\u002Fp\u003E\u003Cp\u003EGoogle’s Earnest Pettie says the amount of daily views of VTuber videos this year \u003Ca href=\"https:\u002F\u002Fwww.thinkwithgoogle.com\u002Fconsumer-insights\u002Fseptember-youtube-video-trends\u002F\"\u003Eis quadruple\u003C\u002Fa\u003E last year’s figure. And while there’s no easy way to measure exactly how many VTubers there are, User Local, a Tokyo-based web analytics site, \u003Ca href=\"https:\u002F\u002Fvirtual-youtuber.userlocal.jp\u002F\"\u003Ecounts at least 2,000\u003C\u002Fa\u003E.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20181002-the-virtual-vloggers-taking-over-youtube-3"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":[],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20181002-the-virtual-vloggers-taking-over-youtube-4"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EThese include Nekomiya Hinata, a peach-haired character who plays combat video games, sprinkling in niceties in Japanese while gunning down foes. Another, Ami Yamato, is a British virtual vlogger based in London who has a penchant for Starbucks and strolls around in the “real” world, occasionally alongside live humans. She's been vlogging since 2011.\u003C\u002Fp\u003E\u003Cp\u003EThis isn’t yet a global trend – Allocca says VTubers are popular mostly in Japan. But in that country, the futuristic videos have got the attention of companies, keen to help these characters find popularity beyond YouTube.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EA new industry?\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EGree, one of Japan’s biggest mobile app developers, plans to invest 10bn yen ($88m) over the next two years into developing virtual talent, creating more live-streaming opportunities, building filming and animation studios, and giving creators resources.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20181002-the-virtual-vloggers-taking-over-youtube-5"},{"bodyHtml":{"assets":[]},"cardType":"PullQuote","iFrameType":"","pullQuote":"We believe that 3D avatar characters and their activities in virtual worlds will take people to the next stage of the internet – Kensuke Sugiyama","id":"worklife\u002Farticle\u002F20181002-the-virtual-vloggers-taking-over-youtube-6"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003E“We believe that human beings need avatars beyond nicknames and profile pictures,” says Gree spokesman Kensuke Sugiyama. “Although virtual talent is currently only a niche area of entertainment, we believe that attractive 3D avatar characters and their activities in virtual worlds will take people to the next stage of the internet.”\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20181002-the-virtual-vloggers-taking-over-youtube-7"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":[],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20181002-the-virtual-vloggers-taking-over-youtube-8"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003ESugiyama says that as virtual and augmented reality technologies continue to develop, more vloggers and internet users could transform into fantastical and colourful characters – which in turn could become brands themselves.\u003C\u002Fp\u003E\u003Cp\u003EIt’s not just Gree, either. Kao, a Japanese cosmetics and chemicals company, “hired” VTuber Tsukino Mito at a live event in Tokyo to appear \u003Ca href=\"https:\u002F\u002Fwww.animenewsnetwork.com\u002Finterest\u002F2018-08-04\u002Flaundry-detergent-partners-with-virtual-youtuber-for-washing-machine-event\u002F.135010\"\u003Eon a washing machine’s smart screen\u003C\u002Fa\u003E to sell laundry detergent. The Ibaraki prefectural government created a virtual influencer last month \u003Ca href=\"https:\u002F\u002Fwww.japantimes.co.jp\u002Fnews\u002F2018\u002F08\u002F23\u002Fnational\u002Fibarakis-virtual-youtuber-first-japan-used-promote-prefecture\u002F#.W7OQDlJReCR\"\u003Eto appear in tourism campaigns\u003C\u002Fa\u003E, and Kizuna Ai herself was selected \u003Ca href=\"https:\u002F\u002Fus.jnto.go.jp\u002Fcometojapan\u002F\"\u003Eby the national tourism board\u003C\u002Fa\u003E to appear in videos to lure foreign visitors to Japan.\u003C\u002Fp\u003E\u003Cp\u003EThis demand is driving associated industries: a talent agency in Japan launched \u003Ca href=\"https:\u002F\u002Fentum.jp\u002F\"\u003Ein April that caters exclusively to virtual avatars\u003C\u002Fa\u003E. It’ll help clients organise events, video collaborations with other creators and more.\u003C\u002Fp\u003E\u003Cp\u003EHow did we get here?\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EA star is ‘born’\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EAn early adopter of this trend is a character that’s almost 60 years old.\u003C\u002Fp\u003E\u003Cp\u003EBarbie, the doll that has appeared across toy lines and TV programmes for decades, made her own virtual vlogging debut back in 2015, before the rise of the Japanese VTubers.\u003C\u002Fp\u003E\u003Cp\u003E“Hi – uh, OK, let’s see, where should I start?” Barbie says as she leans back into her seat after switching on a webcam.\u003C\u002Fp\u003E\u003Cp\u003E“My name is Barbie Roberts, I have three sisters and we live in Los Angeles – well, Malibu, but I’m originally from Wisconsin. We moved here when I was eight years old.” She sounds and looks like many other teen vloggers on YouTube. She talks about everything from personal style, to more complex topics like why girls say “sorry” so much.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20181002-the-virtual-vloggers-taking-over-youtube-9"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":[],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20181002-the-virtual-vloggers-taking-over-youtube-10"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003ECalifornia-based toy company Mattel, which owns the Barbie brand, noticed the rise in popularity of vlogging and saw an opportunity to reach kids who want to buy Barbie products.\u003C\u002Fp\u003E\u003Cp\u003E“Barbie puts out two vlogs a month and it takes about four weeks for each new episode,” says Lisa McKnight, senior vice president and global general manager for Barbie. “A team develops each script based on topics that are relevant to a girl and authentic to Barbie the character – some vlogs tackle relevant and cultural conversations, and some vlogs play on a YouTube trend.”\u003C\u002Fp\u003E\u003Cp\u003EWhether it’s Barbie or Kizuna Ai, many VTubers use similar technology to transform a human performer into a digital influencer.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EHow YouTubers transform\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EHere’s how it often works. First, an actor stands in a studio and her head, elbows and hands are outfitted with motion trackers. As the actor moves, her motions are recorded by software that recreates full body actions from just these handful of trackers. These actions are then mapped over the shape and proportions of an animated character, which can finally be rendered on a background or live-streamed.\u003C\u002Fp\u003E\u003Cp\u003EMeanwhile, a professional voice actor or human vlogger supplies the character’s speech.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20181002-the-virtual-vloggers-taking-over-youtube-11"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":[],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20181002-the-virtual-vloggers-taking-over-youtube-12"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EThe teams behind many VTubers don’t like to give away much more about how characters like Kizuna Ai come to life. In fact, sometimes the team themselves refer to their creations as though the characters are real people.\u003C\u002Fp\u003E\u003Cp\u003E“All we can say is that we met each other through destiny two years ago,” says Masashi Nakano, co-founder of Tokyo-based Activ8, the digital production company that brings Kizuna Ai to life.\u003C\u002Fp\u003E\u003Cp\u003EWhile some content creators keep their process secret, other companies producing similar content, like Gree, are more transparent. They’re working with IKinema, a UK-based animation company that provides software to clients in a number of fields to produce animated or virtual reality content. (For example, non-VTuber actors outside and inside Japan\u003Ca href=\"http:\u002F\u002Fwww.bbc.com\u002Fcapital\u002Fstory\u002F20180611-the-durable-magic-of-the-voice-actor\"\u003E are increasingly using this kind of motion-capture technology as part of their performances\u003C\u002Fa\u003E in film and video games.)\u003C\u002Fp\u003E\u003Cp\u003EAlexandre Pechev is CEO of IKinema. He says demand out of Japan for this kind of technology has dramatically increased over the past year, and that the company now works with dozens of Japanese content creators making virtual avatars.\u003C\u002Fp\u003E\u003Cp\u003EHe says this new brand of interactive, virtual characters is new and gives YouTube entrepreneurs an opportunity to create content that couldn’t exist on platforms like TV.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20181002-the-virtual-vloggers-taking-over-youtube-13"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":[],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20181002-the-virtual-vloggers-taking-over-youtube-14"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003E\u003Cstrong\u003EHow we’ll accept digital influencers\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ESo what’s the appeal?\u003C\u002Fp\u003E\u003Cp\u003EYouTube’s Allocca credits communities that build around them. We see these around VTubers, who often hold live chats with viewers, and fan communities on Reddit and Wikia.\u003C\u002Fp\u003E\u003Cp\u003E“There's a unique quality to the content that virtual YouTubers offer… it isn't directly tethered to the problems of a real individual or identity,” says Reddit user David Kim, who’s a contributor to the Virtual YouTuber subreddit. “It's got the intrigue of character writing with the lackadaisical feel of live, organic, self-driven content.”\u003C\u002Fp\u003E\u003Cp\u003E“I would say that the biggest contributor to the rise of virtual YouTube is the huge audience outside Japan who normally have interest for Japanese media and culture, such as anime,” says another fan, Kit Hakansson.\u003C\u002Fp\u003E\u003Cp\u003EThe trend within Japan of preferring digital over live-action personalities can be traced back four decades, says Izumi Tsuji, a sociology and culture professor at Chuo University. Tsuji points to a famous Japanese sociologist, Munesuke Mita, who posited that as a result of the slowed economic growth following the global oil crisis in the 1970s, many in the nation might have developed a listlessness with reality that could last to this day.\u003C\u002Fp\u003E\u003Cp\u003E“From the latter half of the 1970s, we Japanese lost a certain goal or future of our society,” Tsuji says. “We tended to love the world of fiction. From this period, we tended to love enthusiastically anime, [video] games and idols instead of realistic movie and music stars.” One example of this, Tsuji says, is Hatsune Miku, the famous holographic pop star in Japan whose voice is digitally produced.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20181002-the-virtual-vloggers-taking-over-youtube-15"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":[],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20181002-the-virtual-vloggers-taking-over-youtube-16"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EPechev says people choose to accept virtual YouTubers at face value. When we meet real people “what we see is their personality”, he says, not the internal workings. “We accept them as real human beings. I think the same happens at the moment with virtual YouTubers.”\u003C\u002Fp\u003E\u003Cp\u003ENowadays, we’re seeing more comfort in interacting with digital avatars in place of people outside Japan too.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20181002-the-virtual-vloggers-taking-over-youtube-17"},{"bodyHtml":{"assets":[]},"cardType":"PullQuote","iFrameType":"","pullQuote":"This is changing expectations. Our kids will be more comfortable to be communicating with avatars - Alexandre Pechev","id":"worklife\u002Farticle\u002F20181002-the-virtual-vloggers-taking-over-youtube-18"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003ECompanies cashing in on the VTuber trend follow a similar pattern to those \u003Ca href=\"http:\u002F\u002Fwww.bbc.com\u002Fcapital\u002Fstory\u002F20180402-the-fascinating-world-of-instagrams-virtual-celebrities\"\u003Ecreating Instagram models to showcase various fashion brands\u003C\u002Fa\u003E. Last year, Apple announced the Animoji feature on iPhones \u003Ca href=\"https:\u002F\u002Fwww.theverge.com\u002F2017\u002F9\u002F12\u002F16290210\u002Fnew-iphone-emoji-animated-animoji-apple-ios-11-update\"\u003Ethat scans your face to create a cartoon animal avatar that uses your own facial expressions\u003C\u002Fa\u003E. IKinema’s Pechev says it’s a step towards accepting more complex digital characters.\u003C\u002Fp\u003E\u003Cp\u003E“This is changing expectations. Our kids will be more comfortable to be communicating with avatars,” Pechev says. “It will be accepted in the future the same way users in Japan accept virtual YouTubers to be influential.”\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20181002-the-virtual-vloggers-taking-over-youtube-19"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":[],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20181002-the-virtual-vloggers-taking-over-youtube-20"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003E\u003Cstrong\u003ECould they replace human YouTubers?\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EBut why replace human vloggers in the first place?\u003C\u002Fp\u003E\u003Cp\u003EAfter all, vlogging is one of the cheapest forms of making video – switch the camera on, talk, and upload. While there might be some editing involved, it doesn’t involve costly effects or set design. So why replicate a talking head with another – more expensive – version?\u003C\u002Fp\u003E\u003Cp\u003EIt’s because the virtual character can be used at scale in ways that human characters can’t: they can appear in video games and apps outside YouTube, and as VR and AR technology improves, they can even hold virtual reality concerts. (VTuber Kaguya Luna \u003Ca href=\"https:\u002F\u002Fyoutu.be\u002FpeDh46iR3tc?t=4m24s\"\u003Edid just that earlier this year\u003C\u002Fa\u003E.)\u003C\u002Fp\u003E\u003Cp\u003EAmerican comedian duo Rhett & Link published \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=7OjCPGeq6ZU\" target=\"_blank\"\u003Ea vlog that’s been viewed 2.5 million times\u003C\u002Fa\u003E, voicing concerns that virtual YouTubers could replace humans. After all, they never get tired. Their appearances can be changed on a whim. They never demand payment or more Patreon donations.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20181002-the-virtual-vloggers-taking-over-youtube-21"},{"bodyHtml":{"assets":[]},"cardType":"PullQuote","iFrameType":"","pullQuote":"We could train avatars to act like us without having to re-record our movements","id":"worklife\u002Farticle\u002F20181002-the-virtual-vloggers-taking-over-youtube-22"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EBut never fear, humans – there are cheaper, lower-quality apps YouTubers can use on their smartphones to make virtual vloggers of themselves. FaceRig, \u003Ca href=\"https:\u002F\u002Fwww.indiegogo.com\u002Fprojects\u002Ffacerig#\u002F\" target=\"_blank\"\u003Ea crowdfunded facial recognition app from Romania\u003C\u002Fa\u003E, is a cheap way for people to turn their facial expressions into digital cartoons and animals on their smartphone, similar to Apple’s Animoji.\u003C\u002Fp\u003E\u003Cp\u003EThis autumn, Gree is releasing a live-streaming application in which users can create a VTuber of themselves on their smartphone.\u003C\u002Fp\u003E\u003Cp\u003E“Many people have the desire to ‘want to be characters’,” says Gree’s Sugiyama, pointing to the global popularity of cosplay at fan conventions. And VTubers’ success in Japan goes deeper than fandom, Sugiyama posits. “Japanese are not good at expressing themselves openly, and I think that there are many people who really want to send out [their message] to the world, but do not want to reveal their appearance.”\u003C\u002Fp\u003E\u003Cp\u003EPechev wonders just how far the digitisation of ourselves could go.\u003C\u002Fp\u003E\u003Cp\u003EIf this develops in the future, he says, we could train avatars to act like us without having to re-record our movements. “It doesn’t have to do 100% of what we do, or even 80%,” he says – a character could be programmed with our voice and just enough of our actions, so that it could interact with friends and family after we die. “It could interact with other virtual avatars, or real people. Can we live forever?”\u003C\u002Fp\u003E\u003Cp\u003ENakano of the Kizuna Ai team says something similar: “We would like to create a world just like Ready Player One,” he says, referring to the film and novel set in a massive virtual dimension.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20181002-the-virtual-vloggers-taking-over-youtube-23"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":[],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20181002-the-virtual-vloggers-taking-over-youtube-24"},{"bodyHtml":{"assets":[],"html":" \u003C\u002Fp\u003E\u003Cp\u003EWhat’s next for Ai-chan, as her fans call her? Nakano mentions TV adverts, a global music festival that’s held online in VR and becoming a top idol in the virtual world.\u003C\u002Fp\u003E\u003Cp\u003EAnd for now, you can keep up with your favourite VTuber throughout their day-to-day life or buy T-shirts from their merch shop.\u003C\u002Fp\u003E\u003Cp\u003EBut as Sugiyama says of the VTuber trend – that it “will allow all human beings to be released from physical constraints” – it could be a matter of time before you become one yourself.\u003C\u002Fp\u003E\u003Cp\u003E--\u003C\u002Fp\u003E\u003Cp\u003E\u003Cem\u003EBryan Lufkin is BBC Capital’s features writer. Follow him on Twitter @\u003C\u002Fem\u003E\u003Ca href=\"https:\u002F\u002Ftwitter.com\u002Fbryan_lufkin?lang=en\" target=\"_blank\"\u003E\u003Cem\u003Ebryan_lufkin\u003C\u002Fem\u003E\u003C\u002Fa\u003E\u003Cem\u003E. \u003C\u002Fem\u003E \u003C\u002Fp\u003E\u003Cp\u003E\u003Cem\u003ETo comment on this story or anything else you have seen on BBC Capital, please head over to our\u003C\u002Fem\u003E \u003Ca href=\"https:\u002F\u002Fwww.facebook.com\u002FBBCCapital\"\u003E\u003Cstrong\u003E\u003Cem\u003EFacebook\u003C\u002Fem\u003E\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E  \u003Cem\u003Epage or message us on \u003C\u002Fem\u003E\u003Ca href=\"https:\u002F\u002Ftwitter.com\u002FBBC_Capital\"\u003E\u003Cstrong\u003E\u003Cem\u003ETwitter\u003C\u002Fem\u003E\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003Cem\u003E.\u003C\u002Fem\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cem\u003EIf you liked this story, sign up for the weekly bbc.com features \u003C\u002Fem\u003E\u003Ca href=\"http:\u002F\u002Fpages.emails.bbc.com\u002Fsubscribe\u002F\"\u003E\u003Cstrong\u003E\u003Cem\u003Enewsletter\u003C\u002Fem\u003E\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003Cem\u003E called \"If You Only Read 6 Things This Week\". A handpicked selection of stories from BBC Future, Culture, Capital and Travel, delivered to your inbox every Friday.\u003C\u002Fem\u003E\u003C\u002Fp\u003E\u003Cp\u003E{\"image\":{\"pid\":\"\"}}\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20181002-the-virtual-vloggers-taking-over-youtube-25"}],"collection":null,"disableAdverts":false,"displayDate":"2018-10-03T00:00:00Z","embeddedCustomHtml":"","embeddedInfographicUrl":"","embeddedType":"","headlineLong":"The virtual vloggers taking over YouTube","headlineShort":"The big business of virtual celebrities","image":[],"imageAlignment":"centre","imageAltText":"","isSyndicated":true,"latitude":"","longitude":"","mpsVideo":"","option":[],"partner":null,"primaryVertical":"worklife","promoAlignment":"centre","promoAltText":"","promoImage":[],"relatedStories":[],"relatedTag":null,"summaryLong":"From Japanese anime characters to Barbie, virtual YouTubers talk and act just like people — and they could change the way we all interact forever.","summaryShort":"From Japanese anime characters to Barbie, they talk and act just like people","tag":[],"textToSpeech":false,"creationDateTime":"2019-07-18T15:11:08.855849Z","entity":"article","guid":"e33f52f9-6fc3-4486-8be0-323d9e2a18db","id":"worklife\u002Farticle\u002F20181002-the-virtual-vloggers-taking-over-youtube","modifiedDateTime":"2022-02-28T15:03:00.166344Z","project":"wwverticals","slug":"worklife\u002Farticle\u002F20181002-the-virtual-vloggers-taking-over-youtube","cacheLastUpdated":1664001641594},"worklife\u002Farticle\u002F20200915-would-you-pay-to-follow-an-influencer":{"urn":"urn:pubpipe:wwverticals:article:worklife\u002Farticle\u002F20200915-would-you-pay-to-follow-an-influencer","_id":"62df81fc43d9f457251e77b1","ambientVideo":"","articleType":"story","assetVideo":null,"author":["worklife\u002Fauthor\u002Fchris-stokel-walker"],"bodyIntro":"Spooked by plummeting advertising revenue, content creators are hoping that loyal fans will pay up to watch their videos.","businessUnit":"worldwide","cards":[{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EThe creators of Sorted Food, a YouTube cooking channel with 2.4 million subscribers, recognised they were falling into the trap so many digital content makers do. Their channel was hugely popular, but they weren’t doing things the way they wanted, instead posting videos designed to please YouTube’s algorithm.\u003C\u002Fp\u003E\n\u003Cp\u003E“We realised if we weren’t careful, we could find ourselves playing to create content by the rules of the platform, rather than what our community and audience wanted,” explains Ben Ebbrell, one of the co-founders of Sorted, which has five on-screen members and 18 behind the scenes. They had seen the popularity of their videos wax and wane on YouTube, and didn’t want to be beholden to its whims. It’s a feeling almost every YouTuber has, but few do anything about it.\u003C\u002Fp\u003E\n\u003Cp\u003ESorted did, coming up with a solution that would support their business whether YouTube promoted them or not. Alongside their free channel, they set up a paid membership club, which gave people access to exclusive apps, a weekly podcast and original content. They advertised the club in their videos and across their existing social media platforms.\u003C\u002Fp\u003E\n\u003Cp\u003ELaunched in 2019 after a year of development, The Sorted Club was one of the first of its kind. It was a gamble for the YouTubers, who bet that their audience would follow them off the platform. So far, they’ve been right: they have thousands of members, and between March and May 2020, the number of club members paying £4.99 a month grew 37%.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"infographic","imageAlignment":"centre","imageOrientation":"landscape","pullQuoteImageAlignment":"centre","videoImageAlign":"centre","id":"worklife\u002Farticle\u002F20200915-would-you-pay-to-follow-an-influencer-0"},{"bodyHtml":{"assets":[]},"cardType":"PullQuote","iFrameType":"","pullQuote":"Could membership clubs be the route to a sustainable business for influencers whose income has long depended on yo-yoing policies of bigger platforms?","id":"worklife\u002Farticle\u002F20200915-would-you-pay-to-follow-an-influencer-1"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003ENow, Sorted are hardly alone with their membership club model. In the past year, other big YouTubers, including NELK, a collection of prank-focused YouTubers based in Canada, and Logan Paul, whose 22.3 million fans make him one of YouTube’s most recognised names, have set up their own membership schemes. For Paul’s Maverick Club and NELK’s Send Club, members pay $20 for access to exclusive content and the opportunity, in both cases, to win potentially huge prizes.\u003C\u002Fp\u003E\n\u003Cp\u003ECould membership clubs be the route to a sustainable business for influencers whose income has long depended on yo-yoing policies of bigger platforms? Done right, they could chart a new future for social media superstars, and a way for them to more directly make connections with their audiences. Done wrong, they’re the latest way to cash in on online fame.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003ESeeking the security of steady income\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003ECreators often rely on platforms to provide them with a baseline of revenue from advertising income, or direct funding from the sites themselves – such as TikTok, which recently \u003Ca href=\"https:\u002F\u002Fnewsroom.tiktok.com\u002Fen-gb\u002Fcreator-fund-first-recipients\"\u003Elaunched a $1bn fund\u003C\u002Fa\u003E to support its users financially.\u003C\u002Fp\u003E\n\u003Cp\u003EHowever, the promises and the reality of programmes like these can be quite far apart.\u003C\u002Fp\u003E\n\u003Cp\u003EFor TikTok, many creators on the site report they are receiving between two and five cents for every 1,000 views they receive – hardly enough to support their lifestyle, even at scale. And on YouTube, a \u003Ca href=\"https:\u002F\u002Fonezero.medium.com\u002Fas-youtube-traffic-soars-youtubers-say-pay-is-plummeting-30dc1ba444db\"\u003Edrop in advertising revenue \u003C\u002Fa\u003Eover the last six months has meant creators have taken a hit; in April, YouTubers received around 50% of what they would have done in February from adverts.\u003C\u002Fp\u003E\n\u003Cp\u003E“Content creators, or influencers, have long been searching for ways to stabilise their incomes in a feast-or-famine industry rife with uncertainty,” says Zoe Glatt, a researcher of online culture at the London School of Economics.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20200915-would-you-pay-to-follow-an-influencer-2"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":["p08rkdnc"],"imageAlignment":"centre","imageAltText":"File image of an influencer holding merchandise as she films herself","imageOrientation":"landscape","id":"worklife\u002Farticle\u002F20200915-would-you-pay-to-follow-an-influencer-3"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EThey’ve toyed with fan support, direct sponsorship and brand deals in which they mention products in exchange for money. Many have set up their own merchandise lines, selling apparel to fans. Following 2017’s YouTube “\u003Ca href=\"https:\u002F\u002Fnymag.com\u002Fintelligencer\u002F2017\u002F12\u002Fcan-youtube-survive-the-adpocalypse.html\"\u003Eadpocalypse\u003C\u002Fa\u003E”, in which a number of large advertisers decided to pull their money in response to their products being promoted against extremist recruitment videos, several creators joined Patreon, a website that allows fans to support their favourite creators with a regular stipend, of which Patreon takes a cut.\u003C\u002Fp\u003E\n\u003Cp\u003EUnlike some of these alternatives, however, memberships give creators recurring, dependable and direct revenue, says Aaron McClendon of Detroit Venture Partners, a technology-centric venture capital fund, who has been monitoring the trend of such clubs. “If you can build a subscription business without doing that much more work, that’s great,” he explains. “It also gives the creator a way to directly access their super-fans.”\u003C\u002Fp\u003E\n\u003Cp\u003EBut of course, developing your own independent membership club is costly. True independence is only available to the largest digital creators who can afford to make such an investment – and they’re often the ones who already have diverse income streams beyond simply advertising revenue. This may leave some creators out in the cold, widening the gap between those able to make a living from content versus those who are still grinding to break even.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EWho benefits most?\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EThe ability to more closely track users – a key element of understanding what kind of content they like, and how to present it to audiences – is also possible from membership clubs.\u003C\u002Fp\u003E\n\u003Cp\u003E“They’re able to have complete ownership of their audience and the data that comes with it,” says independent YouTube audience development consultant Leslie Datsis, based in Arlington in the US state of Virginia. “Not just revenue growth and audience growth, but things like where on their website people are clicking, or what merch or perks they spend a lot of time looking at.”\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20200915-would-you-pay-to-follow-an-influencer-4"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":["p08rkdt8"],"imageAlignment":"centre","imageAltText":"Members of Sorted Food filming a segment","imageOrientation":"landscape","id":"worklife\u002Farticle\u002F20200915-would-you-pay-to-follow-an-influencer-5"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EThis can help drive future success for creators, but also be beneficial for audiences, giving them more content that they like, rather than what sites like YouTube demand. Sorted’s Club made more formal what they had long been doing on YouTube, and continue to do: creating videos based on audience feedback and often, direct suggestions.\u003C\u002Fp\u003E\n\u003Cp\u003EBut although loyal followers can benefit from potentially better content in membership clubs, there can also a notable downside for fans, who end up having to shell out for highly mediated “personal” contact with their favourite influencers. Glatt says that Logan Paul is an example of a creator “packaging his membership with the same community spirit of authenticity and intimacy that is ubiquitous amongst influencers”, but who is ultimately doing so in a transactional way to profit. After all, no matter how close to a creator a fan feels, proprietors have set up their clubs to generate as much revenue as possible.\u003C\u002Fp\u003E\n\u003Cp\u003EThose who spend hours consuming videos may quickly find themselves supporting their favourite online creators via membership fees. As the amount of time and effort that goes into producing YouTube videos increases to levels akin to a traditional television show, so do the expectations of many creators to get a meaningful financial return from their hard work. And, in a world where we pay for multiple subscriptions to streaming services anyway, creators may be able to tap into the habits so many have already built.\u003C\u002Fp\u003E\n\u003Cp\u003EAs such, fans may have to get used to paying for premium content on social media – and with every membership club that crops up, the initial ideal of social media fades a little more into the background.\u003C\u002Fp\u003E\n\u003Cp\u003E“For me, what these membership schemes signal is yet another step towards the influencer industry looking increasingly like the traditional media that it originally bucked against,” says Glatt. “There’s a slickness and commercialism that jars against the homemade quality that most content creators still strive towards, no matter how big their operation has become.”\u003Cspan\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20200915-would-you-pay-to-follow-an-influencer-6"}],"collection":null,"disableAdverts":false,"displayDate":"2020-09-22T00:00:00Z","embeddedCustomHtml":"","embeddedInfographicUrl":"","embeddedType":"infographic","headlineLong":"Would you pay to follow an influencer?","headlineShort":"Would you pay to follow an influencer?","image":["p08rkcts"],"imageAlignment":"centre","imageAltText":"Four of the five on-screen members of Sorted Food","isSyndicated":true,"latitude":"","longitude":"","mpsVideo":"","option":[{"Content":{"Description":"Apple News Publish: Select to publish, remove to unpublish. (Do not just delete or unpublish the story)","Name":"publish-applenews-system-1"},"Metadata":{"CreationDateTime":"2016-02-05T14:32:31.186819Z","Entity":"option","Guid":"13f4bc85-ae27-4a34-9397-0e6ad3619619","Id":"option\u002Fpublish-applenews-system-1","ModifiedDateTime":"2022-02-27T22:52:24.455144Z","Project":"wwverticals","Slug":"option\u002Fpublish-applenews-system-1"},"Urn":"urn:pubpipe:wwverticals:option:option\u002Fpublish-applenews-system-1","_id":"62df7f2643d9f457224cbb67"}],"partner":null,"primaryVertical":"worklife","promoAlignment":"centre","promoAltText":"","promoImage":null,"relatedStories":["worklife\u002Farticle\u002F20191106-the-house-built-by-2-million-instagram-followers","worklife\u002Farticle\u002F20191119-why-instagram-captions-are-important","worklife\u002Farticle\u002F20181002-the-virtual-vloggers-taking-over-youtube"],"relatedTag":["tag\u002Fsmall-business"],"summaryLong":"Spooked by plummeting advertising revenue, content creators are hoping that loyal fans will pay up to watch their videos.","summaryShort":"Membership clubs could be the new way to watch your favourite creators","tag":["tag\u002Finfluencers","tag\u002Fsocial-media"],"textToSpeech":false,"creationDateTime":"2020-09-22T00:02:20.653144Z","entity":"article","guid":"c4ad76c0-c5bf-464d-95e3-ecf99c3ba4b2","id":"worklife\u002Farticle\u002F20200915-would-you-pay-to-follow-an-influencer","modifiedDateTime":"2022-02-25T06:55:20.899089Z","project":"wwverticals","slug":"worklife\u002Farticle\u002F20200915-would-you-pay-to-follow-an-influencer","cacheLastUpdated":1664001641593},"worklife\u002Farticle\u002F20200123-how-your-twitter-feed-could-help-find-your-dream-job":{"urn":"urn:pubpipe:wwverticals:article:worklife\u002Farticle\u002F20200123-how-your-twitter-feed-could-help-find-your-dream-job","_id":"62df7f6443d9f458711cdad3","ambientVideo":"","articleType":"story","assetVideo":null,"author":["worklife\u002Fauthor\u002Fcelina-ribeiro"],"bodyIntro":"People in the same jobs show the same personality traits on social media, researchers have found. So could analysing our tweets help us choose a career?","businessUnit":"worldwide","cards":[{"bodyHtml":{"assets":[],"html":"\u003Cp class=\"Standarduser\"\u003EWhen academic Paul McCarthy first started to map the personality traits of the top computer programmers and the top tennis players in the world based on the information they revealed on their Twitter feed, he thought he had made a mistake.\u003C\u002Fp\u003E\n\u003Cp class=\"Standarduser\"\u003E“I nearly fell off my chair when I saw the results,” says McCarthy, adjunct professor at the University of New South Wales in Sydney, Australia. The computer and data scientist had used an \u003Ca href=\"https:\u002F\u002Fpersonality-insights-demo.ng.bluemix.net\u002F\"\u003EAI tool\u003C\u002Fa\u003E\u003Cspan\u003E t\u003C\u002Fspan\u003Eo assess the Twitter accounts' language for insight into five key personality traits. “I thought I'd done something wrong, because I didn't think it could be right that all these people had such similar personalities,” he says.\u003C\u002Fp\u003E\n\u003Cp class=\"Standarduser\"\u003EMcCarthy’s results found that the top 200 professional tennis players on Twitter showed remarkably similar personality traits. “They are largely very agreeable and very extroverted, very conscientious and they tend to score low on openness,” he says. While there were some exceptions, the computer programmers were broadly opposite.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"infographic","imageAlignment":"centre","pullQuoteImageAlignment":"centre","videoImageAlign":"centre","id":"worklife\u002Farticle\u002F20200123-how-your-twitter-feed-could-help-find-your-dream-job-0"},{"bodyHtml":{"assets":[]},"cardType":"PullQuote","iFrameType":"","pullQuote":"Twitter users in the same profession were largely found to have distinctly similar personality traits","id":"worklife\u002Farticle\u002F20200123-how-your-twitter-feed-could-help-find-your-dream-job-1"},{"bodyHtml":{"assets":[],"html":"\u003Cp class=\"Standarduser\"\u003EThe AI tool used to gauge personality via Twitter feed is not new, but McCarthy joined with University of Melbourne associate professor of psychology Peggy Kern to explore a new question: whether they could use the giant sample that is Twitter to find out which personality types, as revealed by digital footprints, suit which professions.\u003C\u002Fp\u003E\n\u003Cp class=\"Standarduser\"\u003E\u003Cstrong\u003ESame profession, same digital footprint\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp class=\"Quotations\"\u003EHistorically, careers advisers and researchers have broadly posited that certain personality types suit particular professions – that extroverts suit sales roles, for instance – but McCarthy says the scale of this recent research is markedly greater than earlier work in the field. \"All the previous work in this area involves surveys. It involves as little as 50 people sometimes, and generally up to a few hundred people,\" he says. \"Whereas this [Twitter study] is observed behaviour… at this scale you can see things you can't see elsewhere.\"\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20200123-how-your-twitter-feed-could-help-find-your-dream-job-2"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":["p0812wvn"],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20200123-how-your-twitter-feed-could-help-find-your-dream-job-3"},{"bodyHtml":{"assets":[],"html":"\u003Cp class=\"Standarduser\"\u003EFor their study, \u003Ca href=\"https:\u002F\u002Fwww.pnas.org\u002Fcontent\u002F116\u002F52\u002F26459\"\u003Epublished last month\u003C\u002Fa\u003E\u003Cspan\u003E,\u003C\u002Fspan\u003E the Australian researchers trawled the accounts of 128,000 Twitter users. The personality mapping tool, which requires around 100 pieces of self-written content about an individual’s life or thoughts to run its linguistic analysis, can also use content from things like emails or forum contributions. But the researchers chose to focus on Twitter to test the concept of matching personality to profession as it represented the largest source of content from a wide variety of individuals and professions.\u003C\u002Fp\u003E\n\u003Cp class=\"Standarduser\"\u003EThe accounts – which self-identified the user’s profession – were measured in terms of their \u003Ca href=\"https:\u002F\u002Fpsychcentral.com\u002Flib\u002Fthe-big-five-personality-traits\u002F\"\u003E‘big five’\u003C\u002Fa\u003E personality traits:  agreeableness, extroversion, conscientiousness, neuroticism and openness (relating to a willingness to test new experiences or ideas, not interpersonal openness).\u003C\u002Fp\u003E\n\u003Cp class=\"Standarduser\"\u003EWhether the personality findings were absolutely spot on for each individual’s true self, Kern says, was not the subject of the test. What the research discovered, however, was a consistency: in their digital footprints, tennis players’ personalities looked remarkably similar to each other. Scientists looked remarkably similar to each other. The differences across the occupations were clear. \u003C\u002Fp\u003E\n\u003Cp class=\"Standarduser\"\u003EFrequently, the findings support common sense. It is not surprising that elite athletes are conscientious, because you need to be hard-working to excel at sport. A low rating of openness in these athletes suggests they are more content with familiarity and repetition. Scientists, on the other hand, rank highly on openness and low on agreeableness; they are more comfortable with challenging orthodoxy with creative and critical thought. The most conscientious roles, says McCarthy, were public officials such as lawyers and politicians, while bankers scored more highly on the neuroticism index.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20200123-how-your-twitter-feed-could-help-find-your-dream-job-4"},{"bodyHtml":{"assets":[]},"cardType":"PullQuote","iFrameType":"","pullQuote":"My hunch is that for a small number of people who are unemployed, this could be life-changing – Paul McCarthy","id":"worklife\u002Farticle\u002F20200123-how-your-twitter-feed-could-help-find-your-dream-job-5"},{"bodyHtml":{"assets":[],"html":"\u003Cp class=\"Standarduser\"\u003EThe researchers have brought this information together in what they call a ‘vocation compass’: using AI to map 1,000 different roles according to personality traits prevalent in each role. In testing the tool, they found that they could predict a Twitter user’s profession, based on the personality analysis of their Twitter language, with 70% accuracy. \u003Cbr \u002F\u003E \u003Cbr \u002F\u003E This vocation compass, they say, could become a valuable tool to help people find the jobs they are most suited for. “If you think about a lot of our young people who are posting about their lives online all the time, we could say to them: 'let's use that information that you've shared to help you identify the sort of jobs that may be good for you, beyond what your parents might say or beyond a job that you have heard about,'” says Kern.\u003C\u002Fp\u003E\n\u003Cp class=\"Standarduser\"\u003EMcCarthy is in conversations with the Australian government about rolling out a vocation-mapping tool to help students going to university or trade schools. It would work by enabling students to fill in an online questionnaire or allow access to their Twitter or Facebook feed, then running an analysis against the vocation map, resulting in the suggestion of careers compatible with their personality traits. McCarthy says this could be particularly useful for students in generalist degrees like arts or business. And it could also have wider applications.\u003C\u002Fp\u003E\n\u003Cp class=\"Standarduser\"\u003E“My hunch is that for a small number of people who are unemployed, this could be life-changing,” says McCarthy. “I suspect – and we've only just scratched the surface of it – that there’s a number of people who are misfits. They're probably in the wrong job. I think that could be as high as 5 or 6% of the working population. And some of these people will have problems with employment.”\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20200123-how-your-twitter-feed-could-help-find-your-dream-job-6"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":["p0812wvw"],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20200123-how-your-twitter-feed-could-help-find-your-dream-job-7"},{"bodyHtml":{"assets":[],"html":"\u003Cp class=\"Standarduser\"\u003EAs in the case of nurses, Kern points out the tool could also help direct people to professions where they might be suited, but not expect to work. For instance, cartographers show remarkably similar characteristics to software programmers. With the job market evolving, new jobs appearing and established ones dying out, this tool could help to people future-proof their careers.\u003C\u002Fp\u003E\n\u003Cp class=\"Standarduser\"\u003EMcCarthy and Kern both stress that while the tool could help employers and recruiters to find good matches, it needs to be used ethically. “I think there could be a risk in that I wouldn't want to see companies saying to applicants: 'OK, you now have to share your social media with us and we will determine whether you get a job based on that.' It is a risk that needs to be managed,” says Kern.\u003C\u002Fp\u003E\n\u003Cp class=\"Standarduser\"\u003E\u003Cstrong\u003E‘Tell us who we want to be’\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp class=\"Standarduser\"\u003EElizabeth Knight of the Career Industry Council of Australia says the new research is interesting and could in time be used by career advisers. But she says these advisers have long looked at personality matches in suggesting roles for clients, “so it's almost a new way to do an old thing”.\u003C\u002Fp\u003E\n\u003Cp class=\"Standarduser\"\u003EShe adds, however, that introspection and self-awareness are key to making good career choices, and this is another tool for doing so.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20200123-how-your-twitter-feed-could-help-find-your-dream-job-8"},{"bodyHtml":{"assets":[]},"cardType":"PullQuote","iFrameType":"","pullQuote":"Sometimes occupational choice can be about who we want to be, and who we think we are, too – Elizabeth Knight","id":"worklife\u002Farticle\u002F20200123-how-your-twitter-feed-could-help-find-your-dream-job-9"},{"bodyHtml":{"assets":[],"html":"\u003Cp class=\"Standarduser\"\u003E“Individual career practitioners, when they work with students or clients, take a holistic view,” she says. “Increasingly, social media does tell you something about who people think they are. Perhaps that's the most interesting thing about this research; who is our true self? We're performing our ideal self on social media. That's interesting, because sometimes occupational choice can be about who we want to be, and who we think we are, too.”\u003C\u002Fp\u003E\n\u003Cp class=\"Standarduser\"\u003EKern acknowledges the point that many people are performing a version of themselves on social media. “That may be true, but we still see individual differences in that,” she says. “Our analysis found consistent differences in how people within different occupations use Twitter. Perhaps our online behaviours – intentional or unintentional – reveal more about us than we think.”\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20200123-how-your-twitter-feed-could-help-find-your-dream-job-10"}],"collection":null,"disableAdverts":false,"displayDate":"2020-01-23T14:45:58.582Z","embeddedCustomHtml":"","embeddedInfographicUrl":"","embeddedType":"infographic","headlineLong":"How your Twitter feed could help find your dream job","headlineShort":"How to tweet your way to a dream job","image":["p0812wvj"],"imageAlignment":"centre","imageAltText":"","isSyndicated":true,"latitude":"","longitude":"","mpsVideo":"","option":[{"Content":{"Description":"Apple News Publish: Select to publish, remove to unpublish. (Do not just delete or unpublish the story)","Name":"publish-applenews-system-1"},"Metadata":{"CreationDateTime":"2016-02-05T14:32:31.186819Z","Entity":"option","Guid":"13f4bc85-ae27-4a34-9397-0e6ad3619619","Id":"option\u002Fpublish-applenews-system-1","ModifiedDateTime":"2022-02-27T22:52:24.455144Z","Project":"wwverticals","Slug":"option\u002Fpublish-applenews-system-1"},"Urn":"urn:pubpipe:wwverticals:option:option\u002Fpublish-applenews-system-1","_id":"62df7f2643d9f457224cbb67"}],"partner":null,"primaryVertical":"worklife","promoAlignment":"centre","promoAltText":"","promoImage":null,"relatedStories":null,"relatedTag":null,"summaryLong":"People in the same jobs show the same personality traits on social media, researchers have found. So could analysing our tweets help us choose a career?","summaryShort":"The tool that scans your Twitter feed to find the job that’s right for you","tag":["tag\u002Fsocial-media"],"textToSpeech":false,"creationDateTime":"2020-01-27T07:54:59.572173Z","entity":"article","guid":"6e75d244-3ee8-4e34-80f3-a533a539d4e3","id":"worklife\u002Farticle\u002F20200123-how-your-twitter-feed-could-help-find-your-dream-job","modifiedDateTime":"2022-02-25T06:41:35.377621Z","project":"wwverticals","slug":"worklife\u002Farticle\u002F20200123-how-your-twitter-feed-could-help-find-your-dream-job","cacheLastUpdated":1664001641594},"worklife\u002Farticle\u002F20200117-the-dangerous-downsides-of-a-fitness-addiction":{"urn":"urn:pubpipe:wwverticals:article:worklife\u002Farticle\u002F20200117-the-dangerous-downsides-of-a-fitness-addiction","_id":"62df7f4543d9f444fa67515f","ambientVideo":"","articleType":"video","assetVideo":["p07ztqxm"],"author":["worklife\u002Fauthor\u002Fmaya-lothian-mclean-hope-sincere"],"bodyIntro":"Fitness obsession in the online sphere is rampant.","businessUnit":"worldwide","cards":[{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EKnown for doling out exercise tips and living by the ‘\u003Ca href=\"https:\u002F\u002Fwww.bbc.com\u002Fworklife\u002Farticle\u002F20190719-rise-and-grind\"\u003Erise and grind’\u003C\u002Fa\u003E mantra, fitness influencers on Instagram contribute significantly to the pressure many of us feel to present only our healthiest and most active selves on social media. The hashtag #fitspiration – a hybrid of ‘fitness’ and ‘inspiration’ – has been used nearly 18 million times on the platform by these influencers and their many millions of followers.\u003C\u002Fp\u003E\n\u003Cp\u003EYet while physical activity and balanced eating are certainly important, the dark side to fitness obsession can pose a serious danger to the people striving for perfection. Orthorexia nervosa, or addiction to ‘healthy’ eating and over-exercise, is a medical condition rising in prominence alongside the #fitspiration Instagram fad. Untreated, it can lead to malnutrition and mental health complications, and those in the long recovery process are vulnerable to frequent relapses.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fdiscovery.ucl.ac.uk\u002Fid\u002Feprint\u002F1544192\u002F\"\u003EResearch from scientists at University College London in 2017\u003C\u002Fa\u003E found that higher Instagram usage was associated with increased likelihood of developing orthorexia, especially among followers of the ‘healthy eating’ influencers.\u003C\u002Fp\u003E\n\u003Cp\u003E“Fitness shouldn’t mean having to work out every day or weighing your damn lettuce,” says Jen Brett, a recovering orthorexia survivor and fitness influencer.\u003C\u002Fp\u003E\n\u003Cp\u003EHear more from Brett in the video above, and learn about the warning signs of over-exercise rampant on Instagram.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cem\u003EThis video originally appeared in BBC Reel’s \u003C\u002Fem\u003E\u003Ca href=\"https:\u002F\u002Fwww.bbc.com\u002Freel\u002Fplaylist\u002Fwoker-world\"\u003E\u003Cem\u003EWoker World\u003C\u002Fem\u003E\u003C\u002Fa\u003E\u003Cem\u003E, a series of deep dives into contemporary issues affecting the younger generation of today.\u003C\u002Fem\u003E\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"infographic","imageAlignment":"centre","pullQuoteImageAlignment":"centre","videoImageAlign":"centre","id":"worklife\u002Farticle\u002F20200117-the-dangerous-downsides-of-a-fitness-addiction-0"}],"collection":null,"disableAdverts":false,"displayDate":"2020-01-18T15:08:06Z","embeddedCustomHtml":"","embeddedInfographicUrl":"","embeddedType":"infographic","headlineLong":"The dangerous downsides of a fitness addiction","headlineShort":"The dark side of ‘#fitspiration’","image":["p07ztf1q"],"imageAlignment":"centre","imageAltText":"","isSyndicated":true,"latitude":"","longitude":"","mpsVideo":"","option":[{"Content":{"Description":"Apple News Publish: Select to publish, remove to unpublish. (Do not just delete or unpublish the story)","Name":"publish-applenews-system-1"},"Metadata":{"CreationDateTime":"2016-02-05T14:32:31.186819Z","Entity":"option","Guid":"13f4bc85-ae27-4a34-9397-0e6ad3619619","Id":"option\u002Fpublish-applenews-system-1","ModifiedDateTime":"2022-02-27T22:52:24.455144Z","Project":"wwverticals","Slug":"option\u002Fpublish-applenews-system-1"},"Urn":"urn:pubpipe:wwverticals:option:option\u002Fpublish-applenews-system-1","_id":"62df7f2643d9f457224cbb67"}],"partner":null,"primaryVertical":"worklife","promoAlignment":"centre","promoAltText":"","promoImage":null,"relatedStories":null,"relatedTag":null,"summaryLong":"Fitness obsession in the online sphere is rampant.","summaryShort":"How social media tricks you into over-exercising","tag":["tag\u002Fsocial-media"],"textToSpeech":false,"creationDateTime":"2020-01-17T16:59:27.976427Z","entity":"article","guid":"470838c8-b3a7-44b5-948d-8f45c1eb67dc","id":"worklife\u002Farticle\u002F20200117-the-dangerous-downsides-of-a-fitness-addiction","modifiedDateTime":"2022-02-25T06:41:21.060611Z","project":"wwverticals","slug":"worklife\u002Farticle\u002F20200117-the-dangerous-downsides-of-a-fitness-addiction","cacheLastUpdated":1664001641594},"worklife\u002Farticle\u002F20181005-the-serious-business-of-foodporn":{"urn":"urn:pubpipe:wwverticals:article:worklife\u002Farticle\u002F20181005-the-serious-business-of-foodporn","_id":"62df7f3e43d9f4583127958a","ambientVideo":"","articleType":"story","assetVideo":null,"author":["worklife\u002Fauthor\u002Felizabeth-hotson"],"bodyIntro":"","businessUnit":"worldwide","cards":[{"bodyHtml":{"assets":[],"html":"\u003Cp\u003E\u003Cem\u003EThis story is from \u003C\u002Fem\u003E\u003Cem\u003E\u003Ca href=\"https:\u002F\u002Fwww.bbc.co.uk\u002Fprogrammes\u002Fw3cswgfh\"\u003EThe Food Porn Business\u003C\u002Fa\u003E\u003C\u002Fem\u003E\u003Cem\u003E, an episode of Business Daily presented by Elizabeth Hotson for the BBC World Service. To listen to more episodes, \u003C\u002Fem\u003E\u003Cstrong\u003E\u003Cem\u003E\u003Ca href=\"https:\u002F\u002Fwww.bbc.co.uk\u002Fprogrammes\u002Fp002vsxs\u002Fepisodes\u002Fplayer\"\u003Eplease click here\u003C\u002Fa\u003E\u003C\u002Fem\u003E\u003C\u002Fstrong\u003E\u003Cem\u003E\u003Cstrong\u003E. \u003C\u002Fstrong\u003E\u003C\u002Fem\u003E\u003C\u002Fp\u003E\u003Cp\u003EThe red carpet is out and hundreds of smartphone camera bulbs go off. But the centre of this photographic melee isn’t a famous singer or reality TV personality. It’s a pizza.\u003C\u002Fp\u003E\u003Cp\u003EPizza is the most tagged food on Instagram, with around 35 million hashtag mentions. That’s more than Beyoncé and Kim Kardashian combined. And this insatiable appetite for taking pictures of food is influencing the entire restaurant industry. From decor to drinks menus, everything must be Instagram-ready.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20181005-the-serious-business-of-foodporn-0"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":["p06n11kv"],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20181005-the-serious-business-of-foodporn-1"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EFrances Cottrell-Duffield, owner of PR and marketing agency Tonic, designs events to look their best on social media. On a menu launch night for UK-based upscale restaurant chain Polpo, she arrives early to make sure everything is just so.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20181005-the-serious-business-of-foodporn-2"},{"bodyHtml":{"assets":[]},"cardType":"PullQuote","iFrameType":"","pullQuote":"Pizza is the most tagged food on Instagram, with around 35 million hashtag mentions.","id":"worklife\u002Farticle\u002F20181005-the-serious-business-of-foodporn-3"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003E“We’ve partnered with a gin brand because although Polpo does beautifully-tasting food it doesn’t always photograph well and using pretty cocktails brings a bit of colour to the photos,” says Cottrell-Duffield.\u003C\u002Fp\u003E\u003Cp\u003ENear the bar, a whole wall of foliage has been erected. This, like everything, is designed with Instagram in mind.\u003C\u002Fp\u003E\u003Cp\u003E“We know people will hold up their cocktail and take a picture with the foliage in the background and then put it straight on social media,” she adds.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20181005-the-serious-business-of-foodporn-4"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":["p06n10rz"],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20181005-the-serious-business-of-foodporn-5"},{"bodyHtml":{"assets":[],"html":"\u003Cbr \u002F\u003E  \u003C\u002Fp\u003E\u003Cp\u003EAround half a dozen Instagram “influencers” have been invited to the launch. Among them is Alex Fletcher, a sandwich blogger with 20,000 followers who gets 2,000 likes on his most popular photos. So what’s the money-shot when it comes to bread and fillings?\u003C\u002Fp\u003E\u003Cp\u003E“Sandwiches that are composed very well,” says Fletcher. “If you have a Japanese katsu sando with lush pickled cabbage, tenderloin and white milky bread, of course that’s going to photograph well.”\u003C\u002Fp\u003E\u003Cp\u003EFellow Instagrammer Rebecca Milford, who edits website Bar Chick, says a great snap can directly result in a boost in sales for restaurants.\u003C\u002Fp\u003E\u003Cp\u003E“I have friends who go on a restaurant’s Instagram account and choose what to eat based on what they see,” she says. “They don’t bother looking at the menu. Photos have to have hashtag food porn appeal and there’s also #cheeseporn, #yolkporn; it’s all about the ooze.”\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20181005-the-serious-business-of-foodporn-6"},{"bodyHtml":{"assets":[]},"cardType":"PullQuote","iFrameType":"","pullQuote":"The kits contain among other things a mini lighting rig, power source, fish-eye lens and a selfie-stick.","id":"worklife\u002Farticle\u002F20181005-the-serious-business-of-foodporn-7"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003ENatalie Seldon, a food stylist and writer, says the composition of the image is also key.\u003C\u002Fp\u003E\u003Cp\u003E“The more zoomed in, the better; people love to see big food on screen. And layers are great too, especially with burgers.”\u003C\u002Fp\u003E\u003Cp\u003ESeldon had planned to take a phone-full of photos but the low lighting at the event made it more challenging.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20181005-the-serious-business-of-foodporn-8"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":["p06n11bq"],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20181005-the-serious-business-of-foodporn-9"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003E“Thankfully there are good editing tools. The other trick is to use something like an iPad or another phone as an extra light,” Seldon adds.\u003C\u002Fp\u003E\u003Cp\u003ETo make sure customers take great photos and generate good publicity, Dirty Bones, a five-strong restaurant chain in the UK, even hires out free Instagram photography kits at their Soho branch. The kits contain among other things a mini lighting rig, power source, fish-eye lens and a selfie-stick.\u003C\u002Fp\u003E\u003Cp\u003EAnd while the food is the main star, social media endorsement from a human celebrity can be a gamechanger. Georgia Green is a baker and cake decorator who runs Georgia’s Cakes in North London. She had an early commission to make a cake for model Cara Delevingne.\u003C\u002Fp\u003E\u003Cp\u003E“Cara had about five million followers and at the time I had 100. When she tagged me on Instagram, my following went up to 6,000 in a day,” says Green.\u003C\u002Fp\u003E\u003Cp\u003EOne of her latest designs is typical of the eye-catching requests she gets.\u003C\u002Fp\u003E\u003Cp\u003E“It’s pink and blue with a Barbie rock star feel… textured buttercream, pink ganache drips, macarons, meringue kisses, white chocolate popcorn, chocolate shards, swirly lollipops and piped buttercream detail, and I’m going to finish it off with some edible glitter.”\u003C\u002Fp\u003E\u003Cp\u003EShe admits she does feel pressure to recreate cake designs that are trending on Instagram that she doesn’t necessarily like the look of.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20181005-the-serious-business-of-foodporn-10"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":["p06n113x"],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20181005-the-serious-business-of-foodporn-11"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003E“There was a trend for sleeping unicorn cakes (a round cake with sleepy eyes and unicorn horn and ears at the top), and I just refused to do it. I thought: ‘That’s not me, it doesn’t reflect me as a person and as a brand’.”\u003C\u002Fp\u003E\u003Cp\u003EThe focus on image may seem superficial but Professor Charles Spence, an experimental psychologist at Oxford University, says that presentation really matters.\u003C\u002Fp\u003E\u003Cp\u003E“The way a food looks and [is] arranged on the plate has a big impact because that sets expectations. Our brain imagines what it’s going to taste like and that anchors the tasting experience,” he says.\u003C\u002Fp\u003E\u003Cp\u003ESpence conducts both lab-based and practical experiments in Oxbridge colleges.\u003C\u002Fp\u003E\u003Cp\u003E“We give everyone the same food but for half of the diners, it’s just thrown on the plate. The others get the same elements but arranged artistically to look like one of Kandinsky’s paintings. The ones given the nicer-looking food rate it as tasting better and are willing to pay more for it.”\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20181005-the-serious-business-of-foodporn-12"},{"bodyHtml":{"assets":[]},"cardType":"PullQuote","iFrameType":"","pullQuote":"I don’t understand why the only reaction people can have to beauty is to take a photo of it. Just chill out, eat your food, drink your coffee, talk to your friends and have a good time","id":"worklife\u002Farticle\u002F20181005-the-serious-business-of-foodporn-13"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EBut although beautiful presentation is important to Amanda Bechara, owner of Brooklyn cafe Carthage Must Be Destroyed, she discourages overt displays of photographic enthusiasm.\u003C\u002Fp\u003E\u003Cp\u003E“We ask you to just take a few photos from your seat. Some people then go and sit in every seat and take a camera with them. That’s not what we mean. We also ask you not to film because it’s really intense, especially when other people are having a private conversation.”\u003C\u002Fp\u003E\u003Cp\u003EThe irony is that when Bechara describes the interior of Carthage Must be Destroyed, it sounds like one of the most picture-worthy destinations imaginable.\u003C\u002Fp\u003E\u003Cp\u003E“It’s a sort of modern fairy-tale fantasy in a pink setting with very high ceilings and a lot of pink tiles and plates.”\u003C\u002Fp\u003E\u003Cp\u003EWith an interior that seems to scream “please take photos”, why does she object to this very modern form of appreciation?\u003C\u002Fp\u003E\u003Cp\u003E“I don’t understand why the only reaction people can have to beauty is to take a photo of it. Just chill out, eat your food, drink your coffee, talk to your friends and have a good time!”\u003C\u002Fp\u003E\u003Cp\u003EBechara might keep social media at arm’s length, but a quick look at Instagram suggests she’s in the minority. Which is good news for fame-hungry slices of pizza.\u003C\u002Fp\u003E\u003Cp\u003E--\u003C\u002Fp\u003E\u003Cp\u003E\u003Cem\u003ETo comment on this story or anything else you have seen on BBC Capital, please head over to our\u003C\u002Fem\u003E \u003Cstrong\u003E\u003Cem\u003E\u003Ca href=\"https:\u002F\u002Fwww.facebook.com\u002FBBCCapital\"\u003EFacebook\u003C\u002Fa\u003E\u003C\u002Fem\u003E\u003C\u002Fstrong\u003E  \u003Cem\u003Epage or message us on \u003C\u002Fem\u003E\u003Cstrong\u003E\u003Cem\u003E\u003Ca href=\"https:\u002F\u002Ftwitter.com\u002FBBC_Capital\"\u003ETwitter\u003C\u002Fa\u003E\u003C\u002Fem\u003E\u003C\u002Fstrong\u003E\u003Cem\u003E.\u003C\u002Fem\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cem\u003EIf you liked this story, sign up for the weekly bbc.com features \u003C\u002Fem\u003E\u003Cstrong\u003E\u003Cem\u003E\u003Ca href=\"http:\u002F\u002Fpages.emails.bbc.com\u002Fsubscribe\u002F\"\u003Enewsletter\u003C\u002Fa\u003E\u003C\u002Fem\u003E\u003C\u002Fstrong\u003E\u003Cem\u003E called \"If You Only Read 6 Things This Week\". A handpicked selection of stories from BBC Future, Culture, Capital and Travel, delivered to your inbox every Friday.\u003C\u002Fem\u003E\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20181005-the-serious-business-of-foodporn-14"}],"collection":null,"disableAdverts":false,"displayDate":"2018-10-08T00:01:05Z","embeddedCustomHtml":"","embeddedInfographicUrl":"","embeddedType":"","headlineLong":"The serious business of #FoodPorn","headlineShort":"What exactly is #FoodPorn?","image":["p06n13gv"],"imageAlignment":"centre","imageAltText":"","isSyndicated":true,"latitude":"","longitude":"","mpsVideo":"","option":[{"Content":{"Description":"Apple News Publish: Select to publish, remove to unpublish. (Do not just delete or unpublish the story)","Name":"publish-applenews-system-1"},"Metadata":{"CreationDateTime":"2016-02-05T14:32:31.186819Z","Entity":"option","Guid":"13f4bc85-ae27-4a34-9397-0e6ad3619619","Id":"option\u002Fpublish-applenews-system-1","ModifiedDateTime":"2022-02-27T22:52:24.455144Z","Project":"wwverticals","Slug":"option\u002Fpublish-applenews-system-1"},"Urn":"urn:pubpipe:wwverticals:option:option\u002Fpublish-applenews-system-1","_id":"62df7f2643d9f457224cbb67"}],"partner":null,"primaryVertical":"worklife","promoAlignment":"centre","promoAltText":"","promoImage":["p06n99g9"],"relatedStories":null,"relatedTag":null,"summaryLong":"Why the celeb with more hashtag mentions than Bey and Kim K combined is not who you thought.","summaryShort":"The celeb tagged more often than Bey and Kim K is not who you thought.","tag":["tag\u002Fsocial-media"],"textToSpeech":false,"creationDateTime":"2019-07-18T15:11:25.980708Z","entity":"article","guid":"9cae130f-a988-404f-aedc-96f6a50a372a","id":"worklife\u002Farticle\u002F20181005-the-serious-business-of-foodporn","modifiedDateTime":"2022-02-25T06:07:58.226229Z","project":"wwverticals","slug":"worklife\u002Farticle\u002F20181005-the-serious-business-of-foodporn","cacheLastUpdated":1664001641594},"worklife\u002Farticle\u002F20180222-the-man-with-16-million-fans":{"urn":"urn:pubpipe:wwverticals:article:worklife\u002Farticle\u002F20180222-the-man-with-16-million-fans","_id":"62df805943d9f46d85367d70","ambientVideo":"","articleType":"video","assetVideo":["p05z1n1y"],"author":["worklife\u002Fauthor\u002Fibrahim-shehab"],"bodyIntro":"Yemeni influencer Hashem Al-Ghaili has created a massive online following by spreading his love of science with followers around the world.","businessUnit":"worldwide","cards":[{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EPart of being an entrepreneur in the 21st Century is knowing how to work social media. For some, it can even lead to a \u003Ca href=\"http:\u002F\u002Fwww.bbc.com\u002Fcapital\u002Fstory\u002F20171019-the-couple-paid-200k-a-year-to-travel\" target=\"_blank\"\u003Elucrative career that lets them travel the world\u003C\u002Fa\u003E, or even \u003Ca href=\"http:\u002F\u002Fwww.bbc.com\u002Fcapital\u002Fstory\u002F20170623-chinas-pearl-bro-making-millions-from-live-streaming\" target=\"_blank\"\u003Efind a livelihood by live-streaming daily tasks like shucking shellfish\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cp\u003EBut some people are using the internet's reach to promote science education - and a young Yemeni man has found close to 20 million people who are willing to watch and listen.\u003C\u002Fp\u003E\u003Cp\u003EHave a look at the video above to see how science enthusiast Hashem Al-Ghaili became a media consultant and public speaker by uploading short videos of his own onto Faccebook.\u003C\u002Fp\u003E\u003Cp\u003E--\u003C\u002Fp\u003E\u003Cp\u003E\u003Cem\u003ETo comment on this story or anything else you have seen on BBC Capital, please head over to our\u003C\u002Fem\u003E \u003Ca href=\"https:\u002F\u002Fwww.facebook.com\u002FBBCCapital\"\u003E\u003Cem\u003EFacebook\u003C\u002Fem\u003E\u003C\u002Fa\u003E \u003Cem\u003Epage or message us on \u003C\u002Fem\u003E\u003Ca href=\"https:\u002F\u002Ftwitter.com\u002FBBC_Capital\"\u003E\u003Cem\u003ETwitter\u003C\u002Fem\u003E\u003C\u002Fa\u003E\u003Cem\u003E.\u003C\u002Fem\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cem\u003EIf you liked this story, sign up for the weekly bbc.com features \u003C\u002Fem\u003E\u003Ca href=\"http:\u002F\u002Fpages.emails.bbc.com\u002Fsubscribe\u002F\"\u003E\u003Cstrong\u003E\u003Cem\u003Enewsletter\u003C\u002Fem\u003E\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003Cem\u003E called \"If You Only Read 6 Things This Week\". A handpicked selection of stories from BBC Future, Culture, Capital and Travel, delivered to your inbox every Friday.\u003C\u002Fem\u003E\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20180222-the-man-with-16-million-fans-0"}],"collection":null,"disableAdverts":false,"displayDate":"2018-02-22T03:18:05.679Z","embeddedCustomHtml":"","embeddedInfographicUrl":"","embeddedType":"","headlineLong":"The man with 16 million fans","headlineShort":"The science ace with 16 million fans","image":["p05yzs17"],"imageAlignment":"centre","imageAltText":"","isSyndicated":false,"latitude":"","longitude":"","mpsVideo":"","option":null,"partner":null,"primaryVertical":"worklife","promoAlignment":"centre","promoAltText":"","promoImage":["p05z1nhs"],"relatedStories":null,"relatedTag":null,"summaryLong":"Yemeni influencer Hashem Al-Ghaili has created a massive online following by spreading his love of science with fans around the world.","summaryShort":"With his love of science, Hashem Al-Ghaili has created a huge online following","tag":["tag\u002Fsocial-media"],"textToSpeech":false,"creationDateTime":"2019-07-18T14:58:47.485554Z","entity":"article","guid":"5f918faf-e192-48dc-b985-28486ae9e68f","id":"worklife\u002Farticle\u002F20180222-the-man-with-16-million-fans","modifiedDateTime":"2022-02-25T05:54:35.923657Z","project":"wwverticals","slug":"worklife\u002Farticle\u002F20180222-the-man-with-16-million-fans","cacheLastUpdated":1664001641595},"worklife\u002Farticle\u002F20180215-the-people-making-money-out-of-the-quest-for-love":{"urn":"urn:pubpipe:wwverticals:article:worklife\u002Farticle\u002F20180215-the-people-making-money-out-of-the-quest-for-love","_id":"62df808c43d9f46d370976e8","ambientVideo":"","articleType":"story","assetVideo":null,"author":null,"bodyIntro":"","businessUnit":"worldwide","cards":[{"bodyHtml":{"assets":[],"html":"\u003Cp\u003E\u003Cem\u003EThis story is from \u003C\u002Fem\u003E\u003Ca href=\"http:\u002F\u002Fwww.bbc.co.uk\u002Fprogrammes\u002Fb09p2vd2\"\u003E\u003Cem\u003ENiche Work If You Can Get It\u003C\u002Fem\u003E\u003C\u002Fa\u003E\u003Cem\u003E,\u003C\u002Fem\u003E \u003Cem\u003Ea Whistledown production for BBC Radio 4\u003Cem\u003E. It was presented by Nick Baker and produced by Leeanne Coyle. Adapted by Sarah Keating.\u003C\u002Fem\u003E\u003C\u002Fem\u003E\u003C\u002Fp\u003E\u003Cp\u003EIn a corner of The Royal Botanic Gardens in Edinburgh, a woman is nervously posing in front of a photographer. She’s not your typical model though. 53-year-old Rose is having her photo taken for her internet dating profile. The photographer standing in front of her specialises in profile pictures for online dating sites.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20180215-the-people-making-money-out-of-the-quest-for-love-0"},{"bodyHtml":{"assets":[]},"cardType":"PullQuote","iFrameType":"","pullQuote":"So, good photos equal good quality dates. Poor photos – hook-ups and poor quality dates","id":"worklife\u002Farticle\u002F20180215-the-people-making-money-out-of-the-quest-for-love-1"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EA group of curious Japanese tourists walk by as photographer, Rachel Spence, explains the process, giving her client advice on her choice of outfit. “Before you’ve even got here I’ve done some prep on the location because I know you love the gardens so I’m going to take into consideration what you like,” Spence tells her.\u003C\u002Fp\u003E\u003Cp\u003ERose says her son has taken her profile pictures up until now “sat on the couch looking a bit lonesome and sad,” she laughs.\u003C\u002Fp\u003E\u003Cp\u003EBut is there a big market for such a niche job – the internet daters’ photographer? Well, figures show that \u003Ca href=\"https:\u002F\u002Fwww.marketingweek.com\u002F2015\u002F02\u002F11\u002Ftrends-online-dating\u002F\"\u003Ethe online dating industry will be worth £225 million\u003C\u002Fa\u003E in the UK in 2019 and generates approximately \u003Ca href=\"https:\u002F\u002Fwww.ibisworld.com\u002Findustry-trends\u002Fmarket-research-reports\u002Fother-services-except-public-administration\u002Fpersonal-laundry\u002Fdating-services.html\"\u003E$3 billion per year in the US\u003C\u002Fa\u003E. And another statistic shows 90% of a dating profile is all about the photograph. So with so much emphasis on the image you use, it’s not surprising that creating that image has become a growing lucrative, industry.\u003C\u002Fp\u003E\u003Cp\u003ESaskia Nelson founded \u003Ca href=\"https:\u002F\u002Fwww.heysaturday.co\u002F\"\u003EHey Saturday\u003C\u002Fa\u003E which claims to be the first professional internet dating photography agency. They have been trading for four years and have expanded to four other locations, including New York.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20180215-the-people-making-money-out-of-the-quest-for-love-2"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":["p05y9g5n"],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20180215-the-people-making-money-out-of-the-quest-for-love-3"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003E“There’s a shift coming I think, where it’s going to become not very cool to use iPhone snaps and old blurry holiday photos,” she says. “People are just going to flick through and the minute they see a good strong image with some colour and in focus and bright and good quality they’ll start attracting good quality dates. So good photos equal good quality dates. Poor photos – hook-ups and poor quality dates.”\u003C\u002Fp\u003E\u003Cp\u003EBut how do you bring out someone’s inner attractiveness in an age when we have all become carelessly clicky with our smart phones?\u003C\u002Fp\u003E\u003Cp\u003EVeteran photographer, Eamonn McCabe, says it’s not that straightforward. “The hardest thing is to photograph somebody the way they see themselves, or, the way they imagine themselves. We all imagine ourselves to be handsome hulks or beautiful women. Often, the camera doesn’t capture it that way,” he says.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20180215-the-people-making-money-out-of-the-quest-for-love-4"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":["p05y9cms"],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20180215-the-people-making-money-out-of-the-quest-for-love-5"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EIn an era where we are bombarded with images of beauty and perfection, how much of this industry is about manipulating people’s feelings of insecurity about how they look? At £167 pounds an hour for a shoot, it’s a lucrative business. Saskia Nelson insists that’s not the aim at all “we’re in the business of helping people find love in the best way possible. So I really hope that we’re not making people feel inadequate at all. We’re just trying to get people to look the best they can.”\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20180215-the-people-making-money-out-of-the-quest-for-love-6"},{"bodyHtml":{"assets":[]},"cardType":"PullQuote","iFrameType":"","pullQuote":"We’ve always lightened or darkened photos and I think that’s fair enough. But I think once you start to trim off some unwanted chin fat or whatever, I don’t think that’s on at all ","id":"worklife\u002Farticle\u002F20180215-the-people-making-money-out-of-the-quest-for-love-7"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EBack in the Royal Botanic Gardens, Rose has finished her shoot and photographer Kate is going through the images taken so far. She picks out one she likes “I’ll probably lighten up the eye sockets but nothing too heavy….” she says.\u003C\u002Fp\u003E\u003Cp\u003ESo is there another manipulation going on? Are these professional photographers falsely representing their clients’ potential suiters?\u003C\u002Fp\u003E\u003Cp\u003EEamonn McCabe thinks it’s a fine line. “We’ve always lightened or darkened photos and I think that’s fair enough”, he says. “But I think once you start to trim off some unwanted chin fat or whatever, I don’t think that’s on at all.  And I don’t suppose in the long run it would do you any good.”\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20180215-the-people-making-money-out-of-the-quest-for-love-8"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":["p05y9cbb"],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20180215-the-people-making-money-out-of-the-quest-for-love-9"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EInvesting in our appearance isn’t new as part of the quest for love but is this a way of commercialising the way we look? Making our photo our brand?\u003C\u002Fp\u003E\u003Cp\u003EAs for Rose, she’s clear on why she is getting her profile photo professionally taken. “It’s not so much my own photograph that I’ve had on a dating site”, she says, “it’s looking at other people’s photographs and seeing that [it] wasn’t reflective of who they were once I’d met them….so I really wanted to make sure that the photograph reflected me.”\u003C\u002Fp\u003E\u003Cp\u003ESo maybe Saskia Nelson is on to something. As brand \"me\" dominates our social media feeds perhaps we'll all need to take extra steps to make ourselves stand out from the crowd. And that's no different in the tricky world of \"swiping right.\"\u003C\u002Fp\u003E\u003Cp\u003E{\"image\":{\"pid\":\"\"}}\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20180215-the-people-making-money-out-of-the-quest-for-love-10"}],"collection":null,"disableAdverts":false,"displayDate":"2018-02-16T00:01:02Z","embeddedCustomHtml":"","embeddedInfographicUrl":"","embeddedType":"","headlineLong":"The people making money out of the quest for love","headlineShort":"Can a good photographer get you a date?","image":["p05y95wk"],"imageAlignment":"centre","imageAltText":"","isSyndicated":true,"latitude":"","longitude":"","mpsVideo":"","option":[{"Content":{"Description":"Apple News Publish: Select to publish, remove to unpublish. (Do not just delete or unpublish the story)","Name":"publish-applenews-system-1"},"Metadata":{"CreationDateTime":"2016-02-05T14:32:31.186819Z","Entity":"option","Guid":"13f4bc85-ae27-4a34-9397-0e6ad3619619","Id":"option\u002Fpublish-applenews-system-1","ModifiedDateTime":"2022-02-27T22:52:24.455144Z","Project":"wwverticals","Slug":"option\u002Fpublish-applenews-system-1"},"Urn":"urn:pubpipe:wwverticals:option:option\u002Fpublish-applenews-system-1","_id":"62df7f2643d9f457224cbb67"}],"partner":null,"primaryVertical":"worklife","promoAlignment":"centre","promoAltText":"","promoImage":["p05ychnv"],"relatedStories":null,"relatedTag":null,"summaryLong":"What lengths would you go to to find a perfect match online?","summaryShort":"The snappers hired to create perfect dating profile shots","tag":["tag\u002Fcareers","tag\u002Fsocial-media"],"textToSpeech":false,"creationDateTime":"2019-07-18T14:58:26.200507Z","entity":"article","guid":"028ef281-3a55-4ce3-9a6d-e8e541a8fd44","id":"worklife\u002Farticle\u002F20180215-the-people-making-money-out-of-the-quest-for-love","modifiedDateTime":"2022-02-25T05:54:17.073324Z","project":"wwverticals","slug":"worklife\u002Farticle\u002F20180215-the-people-making-money-out-of-the-quest-for-love","cacheLastUpdated":1664001641595},"worklife\u002Farticle\u002F20170811-how-to-cook-meals-using-only-everyday-office-equipment":{"urn":"urn:pubpipe:wwverticals:article:worklife\u002Farticle\u002F20170811-how-to-cook-meals-using-only-everyday-office-equipment","_id":"62df81dd43d9f444ff137136","ambientVideo":"","articleType":"video","assetVideo":["p05c4t85"],"author":["worklife\u002Fauthor\u002Ftrevor-sochocki"],"bodyIntro":"Chinese YouTuber Ms Yeah has brought new meaning to the phrase ‘work meals’. Using various office supplies, she shows how to cook masterpieces for her colleagues.","businessUnit":"worldwide","cards":[{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EChina’s latest internet star isn’t your regular, run-of-the-pepper-mill celebrity chef or food blogger. Based in Chengdu, China, Ms Yeah transforms ordinary office supplies into a kitchen, and her videos of al desko culinary creations like Chinese hamburgers, pancakes and fried fish have gone viral.\u003C\u002Fp\u003E\u003Cp\u003EMs Yeah says she came up with the idea while she was ironing one day, and wondered if she could use the iron to grill beef. Just for fun, she uploaded the video online, but didn't start thinking seriously about making more videos until she saw how much people seemed to like her videos.\u003C\u002Fp\u003E\u003Cp\u003EAll the videos are shot during work hours in her creative agency office, says Ms Yeah. With the help of her colleagues, she now spends days writing, filming, and editing her videos. After less than a year online, she has millions of viewers and fans across the world, all waiting to see what creative concoctions she will come up with next.\u003C\u002Fp\u003E\u003Cp\u003EWatch the video to see more. Needless to say, we don’t recommend you try this at home, or at work.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cem\u003ETo comment on this story or anything else you have seen on BBC Capital, please head over to our\u003C\u002Fem\u003E \u003Ca href=\"https:\u002F\u002Fwww.facebook.com\u002FBBCCapital\"\u003E\u003Cem\u003EFacebook\u003C\u002Fem\u003E\u003C\u002Fa\u003E\u003Cem\u003E page or message us on \u003C\u002Fem\u003E\u003Ca href=\"https:\u002F\u002Ftwitter.com\u002FBBC_Capital\"\u003E\u003Cem\u003ETwitter\u003C\u002Fem\u003E\u003C\u002Fa\u003E\u003Cem\u003E.\u003C\u002Fem\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cem\u003EIf you liked this story, sign up for the weekly bbc.com features \u003C\u002Fem\u003E\u003Ca href=\"http:\u002F\u002Fpages.emails.bbc.com\u002Fsubscribe\u002F\"\u003E\u003Cstrong\u003E\u003Cem\u003Enewsletter\u003C\u002Fem\u003E\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003Cem\u003E called \"If You Only Read 6 Things This Week\". A handpicked selection of stories from BBC Future, Culture, Capital and Travel, delivered to your inbox every Friday.\u003C\u002Fem\u003E\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20170811-how-to-cook-meals-using-only-everyday-office-equipment-0"}],"collection":null,"disableAdverts":false,"displayDate":"2017-08-14T19:26:39Z","embeddedCustomHtml":"","embeddedInfographicUrl":"","embeddedType":"","headlineLong":"How to cook meals using only everyday office equipment","headlineShort":"Taking the desk lunch to new extremes","image":["p05c54br"],"imageAlignment":"centre","imageAltText":"","isSyndicated":true,"latitude":"","longitude":"","mpsVideo":"","option":null,"partner":null,"primaryVertical":"worklife","promoAlignment":"centre","promoAltText":"","promoImage":["p05cd99s"],"relatedStories":null,"relatedTag":null,"summaryLong":"Chinese YouTuber Ms Yeah has brought new meaning to the phrase ‘work meals’. Using various office supplies, she shows how to cook masterpieces for her colleagues.","summaryShort":"China’s latest YouTube star cooks up gourmet meals using only office equipment","tag":["tag\u002Fcapital-video","tag\u002Fsocial-media"],"textToSpeech":false,"creationDateTime":"2019-07-18T14:48:36.49929Z","entity":"article","guid":"79803907-6c4a-4545-996b-995e21517e5e","id":"worklife\u002Farticle\u002F20170811-how-to-cook-meals-using-only-everyday-office-equipment","modifiedDateTime":"2022-02-25T05:43:51.007149Z","project":"wwverticals","slug":"worklife\u002Farticle\u002F20170811-how-to-cook-meals-using-only-everyday-office-equipment","cacheLastUpdated":1664001641595},"worklife\u002Farticle\u002F20170710-inside-the-lives-of-dubais-super-rich-kids":{"urn":"urn:pubpipe:wwverticals:article:worklife\u002Farticle\u002F20170710-inside-the-lives-of-dubais-super-rich-kids","_id":"62df7f7c43d9f4584465b441","ambientVideo":"","articleType":"video","assetVideo":["p058lggc"],"author":["worklife\u002Fauthor\u002Falessandro-pavone"],"bodyIntro":"With exotic pets, luxury cars and celebrity friends, Dubai’s ‘Rich Kids of Instagram’ live a life of unimaginable luxury. But is it all as it seems?","businessUnit":"worldwide","cards":[{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EThere’s always an element of showing off in every social media post, but Dubai’s young influencers are on another level entirely.\u003C\u002Fp\u003E\u003Cp\u003ERashed Belhasa, known to his fans as Money Kicks, is a 15-year-old who has amassed almost 600,000 Instagram followers with his photos of exotic pets, luxury travel and celebrity encounters.\u003C\u002Fp\u003E\u003Cp\u003EMoe Jabry, who goes by Moe Money, fills his feed with supercars set amid the Dubai skyline.\u003C\u002Fp\u003E\u003Cp\u003EThey have created business opportunities by promoting a luxurious lifestyle – but what goes on behind the scenes?\u003C\u002Fp\u003E\u003Cp\u003E\u003Cem\u003EVideo by Alessandro Pavone. Additional editing by Trevor Sochocki.\u003C\u002Fem\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cem\u003ETo comment on this story or anything else you have seen on BBC Capital, please head over to our\u003C\u002Fem\u003E \u003Ca href=\"https:\u002F\u002Fwww.facebook.com\u002FBBCCapital\"\u003E\u003Cem\u003EFacebook\u003C\u002Fem\u003E\u003C\u002Fa\u003E\u003Cem\u003Epage or message us on \u003C\u002Fem\u003E\u003Ca href=\"https:\u002F\u002Ftwitter.com\u002FBBC_Capital\"\u003E\u003Cem\u003ETwitter\u003C\u002Fem\u003E\u003C\u002Fa\u003E\u003Cem\u003E.\u003C\u002Fem\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cem\u003EIf you liked this story, sign up for the weekly bbc.com features \u003C\u002Fem\u003E\u003Ca href=\"http:\u002F\u002Fpages.emails.bbc.com\u002Fsubscribe\u002F\"\u003E\u003Cstrong\u003E\u003Cem\u003Enewsletter\u003C\u002Fem\u003E\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003Cem\u003E called \"If You Only Read 6 Things This Week\". A handpicked selection of stories from BBC Future, Culture, Capital and Travel, delivered to your inbox every Friday.\u003C\u002Fem\u003E\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20170710-inside-the-lives-of-dubais-super-rich-kids-0"}],"collection":null,"disableAdverts":false,"displayDate":"2017-07-11T19:16:07Z","embeddedCustomHtml":"","embeddedInfographicUrl":"","embeddedType":"","headlineLong":"Inside the lives of Dubai’s ‘super rich’ kids","headlineShort":"The 'rich kids' selling the Dubai dream","image":["p058bl26"],"imageAlignment":"centre","imageAltText":"","isSyndicated":true,"latitude":"","longitude":"","mpsVideo":"","option":[{"Content":{"Description":"Apple News Publish: Select to publish, remove to unpublish. (Do not just delete or unpublish the story)","Name":"publish-applenews-system-1"},"Metadata":{"CreationDateTime":"2016-02-05T14:32:31.186819Z","Entity":"option","Guid":"13f4bc85-ae27-4a34-9397-0e6ad3619619","Id":"option\u002Fpublish-applenews-system-1","ModifiedDateTime":"2022-02-27T22:52:24.455144Z","Project":"wwverticals","Slug":"option\u002Fpublish-applenews-system-1"},"Urn":"urn:pubpipe:wwverticals:option:option\u002Fpublish-applenews-system-1","_id":"62df7f2643d9f457224cbb67"}],"partner":null,"primaryVertical":"worklife","promoAlignment":"centre","promoAltText":"","promoImage":null,"relatedStories":null,"relatedTag":["tag\u002Fsocial-media"],"summaryLong":"With exotic pets, luxury cars and celebrity friends, Dubai’s ‘Rich Kids of Instagram’ live a life of unimaginable luxury. But is it all as it seems?","summaryShort":"Exotic pets and celebrity friends. These kids have it all – or do they?","tag":["tag\u002Fluxury","tag\u002Fcapital-video","tag\u002Fsocial-media"],"textToSpeech":false,"creationDateTime":"2019-07-18T14:46:44.814085Z","entity":"article","guid":"4d7fb321-8a50-4dfa-b38a-996ff95ee74f","id":"worklife\u002Farticle\u002F20170710-inside-the-lives-of-dubais-super-rich-kids","modifiedDateTime":"2022-02-25T05:41:47.180365Z","project":"wwverticals","slug":"worklife\u002Farticle\u002F20170710-inside-the-lives-of-dubais-super-rich-kids","cacheLastUpdated":1664001641595},"worklife\u002Farticle\u002F20170623-chinas-pearl-bro-making-millions-from-live-streaming":{"urn":"urn:pubpipe:wwverticals:article:worklife\u002Farticle\u002F20170623-chinas-pearl-bro-making-millions-from-live-streaming","_id":"62df817843d9f4585240973f","ambientVideo":"","articleType":"video","assetVideo":["p056rrzc"],"author":["worklife\u002Fauthor\u002Frunze-yu"],"bodyIntro":"The massive market for online streaming in China has canny entrepreneurs flexing their mussels.","businessUnit":"worldwide","cards":[{"bodyHtml":{"assets":[],"html":"\u003Cp\u003E\u003Cem\u003EOver the next month, we’re celebrating technology and innovation in a new series called Bright Sparks. As part of the series, we’re bringing back some of our favourite articles about the people and ideas that are changing the world with technology.\u003C\u002Fem\u003E\u003C\u002Fp\u003E\u003Cp\u003EXinda Zhan has an online alter-ego.\u003C\u002Fp\u003E\u003Cp\u003EEvery day, the 25-year-old becomes ‘Pearl Bro’, a lively online presenter who runs a pearl shop on China’s massive online marketplace Taobao.\u003C\u002Fp\u003E\u003Cp\u003EHe and his mother harvest pearls from freshwater mussels and broadcast the action to online customers all over the country. It's a strategy that has made revenues rocket for the family pearl business in Zhuji, eastern China.\u003C\u002Fp\u003E\u003Cp\u003EHe is one of tens of thousands who use the live-streaming platform to sell their wares and find online stardom, in a market worth an estimated $3bn.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cem\u003EAdditional editing by Trevor Sochocki.\u003C\u002Fem\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cem\u003ETo comment on this story or anything else you have seen on BBC Capital, please head over to our\u003C\u002Fem\u003E \u003Ca href=\"https:\u002F\u002Fwww.facebook.com\u002FBBCCapital\"\u003E\u003Cem\u003EFacebook \u003C\u002Fem\u003E\u003C\u002Fa\u003E\u003Cem\u003Epage or message us on \u003C\u002Fem\u003E\u003Ca href=\"https:\u002F\u002Ftwitter.com\u002FBBC_Capital\"\u003E\u003Cem\u003ETwitter\u003C\u002Fem\u003E\u003C\u002Fa\u003E\u003Cem\u003E.\u003C\u002Fem\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cem\u003EIf you liked this story, sign up for the weekly bbc.com features \u003C\u002Fem\u003E\u003Ca href=\"http:\u002F\u002Fpages.emails.bbc.com\u002Fsubscribe\u002F\"\u003E\u003Cstrong\u003E\u003Cem\u003Enewsletter\u003C\u002Fem\u003E\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003Cem\u003E called \"If You Only Read 6 Things This Week\". A handpicked selection of stories from BBC Future, Culture, Capital and Travel, delivered to your inbox every Friday.\u003C\u002Fem\u003E\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20170623-chinas-pearl-bro-making-millions-from-live-streaming-0"}],"collection":["worklife\u002Fpremium-collection\u002Fbright-sparks"],"disableAdverts":false,"displayDate":"2017-06-26T19:09:58Z","embeddedCustomHtml":"","embeddedInfographicUrl":"","embeddedType":"","headlineLong":"China’s ‘Pearl Bro’ making millions from live streaming","headlineShort":"How young Chinese get rich online","image":["p056jvnk"],"imageAlignment":"centre","imageAltText":"","isSyndicated":true,"latitude":"","longitude":"","mpsVideo":"","option":[{"Content":{"Description":"Apple News Publish: Select to publish, remove to unpublish. (Do not just delete or unpublish the story)","Name":"publish-applenews-system-1"},"Metadata":{"CreationDateTime":"2016-02-05T14:32:31.186819Z","Entity":"option","Guid":"13f4bc85-ae27-4a34-9397-0e6ad3619619","Id":"option\u002Fpublish-applenews-system-1","ModifiedDateTime":"2022-02-27T22:52:24.455144Z","Project":"wwverticals","Slug":"option\u002Fpublish-applenews-system-1"},"Urn":"urn:pubpipe:wwverticals:option:option\u002Fpublish-applenews-system-1","_id":"62df7f2643d9f457224cbb67"}],"partner":null,"primaryVertical":"worklife","promoAlignment":"centre","promoAltText":"","promoImage":null,"relatedStories":null,"relatedTag":["tag\u002Fsocial-media"],"summaryLong":"The massive market for online streaming in China has canny entrepreneurs flexing their mussels","summaryShort":"The odd ways entrepreneurs are cashing in on a multibillion-dollar industry","tag":["tag\u002Fchina","tag\u002Fcapital-video","tag\u002Fsocial-media"],"textToSpeech":false,"creationDateTime":"2019-07-18T14:45:55.045866Z","entity":"article","guid":"b6ee3443-fa89-443a-875c-ecad315080cb","id":"worklife\u002Farticle\u002F20170623-chinas-pearl-bro-making-millions-from-live-streaming","modifiedDateTime":"2022-02-25T05:40:58.150103Z","project":"wwverticals","slug":"worklife\u002Farticle\u002F20170623-chinas-pearl-bro-making-millions-from-live-streaming","cacheLastUpdated":1664001641595},"worklife\u002Farticle\u002F20170608-the-millennial-weddings-designed-with-instagram-in-mind":{"urn":"urn:pubpipe:wwverticals:article:worklife\u002Farticle\u002F20170608-the-millennial-weddings-designed-with-instagram-in-mind","_id":"62df7ed543d9f46d866b7f0c","ambientVideo":"","articleType":"story","assetVideo":null,"author":["worklife\u002Fauthor\u002Fjessica-holland"],"bodyIntro":"Weddings are the ultimate expression of selfie culture, and companies providing custom hashtags and social-media assistants are cashing in.","businessUnit":"worldwide","cards":[{"bodyHtml":{"assets":[],"html":"\u003Cp\u003E\u003Cem\u003EThrough the end of the year, we are examining life’s marquee moments through the unique experiences of baby boomers, Gen X and millennials in a series called the Generation Project. As part of the series, we’re bringing back some of our favourite articles that tell these stories.\u003C\u002Fem\u003E\u003C\u002Fp\u003E\u003Cp\u003EWhen Jessica Lehmann, a 33-year-old British expat in New York, posted a photo announcing her engagement to filmmaker Jesse Ash on Instagram, she already had the accompanying hashtag figured out: #JessTheTwoOfUs. She used it again when posting from her hen party in London in May, and will encourage guests to use the hashtag on social media when sharing pictures of the wedding itself, in Brooklyn’s Prospect Park in September.\u003C\u002Fp\u003E\u003Cp\u003EA brand strategist in her professional life, she says that she “definitely put some thought into it,” explaining, “a good wedding hashtag says a lot about who the couple are. It makes them laugh, it’s memorable. If you can get a pun into it, you’re winning.”\u003C\u002Fp\u003E\u003Cp\u003EWith 700 million active Instagram users worldwide, and more than a billion checking Facebook daily, it’s unsurprising that young people are factoring social media engagement into their wedding planning. Now, a small but growing industry is starting to capitalise on the trend.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20170608-the-millennial-weddings-designed-with-instagram-in-mind-0"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":["p055bd97"],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20170608-the-millennial-weddings-designed-with-instagram-in-mind-1"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003E\u003Cstrong\u003EBranding together\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EMarielle Wakim is an editor at Los Angeles Magazine who founded the company Happily Ever Hashtagged in 2016, after being asked by friends to come up with personalised hashtags for their weddings.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20170608-the-millennial-weddings-designed-with-instagram-in-mind-2"},{"bodyHtml":{"assets":[]},"cardType":"PullQuote","iFrameType":"","pullQuote":"Wakim charges $40 to come up with a single customised hashtag, or $85 for three","id":"worklife\u002Farticle\u002F20170608-the-millennial-weddings-designed-with-instagram-in-mind-3"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EHashtags are essentially a metadata tool, used to help people find content on a particular subject on Twitter, Instagram, Facebook and other platforms.\u003C\u002Fp\u003E\u003Cp\u003EWakim now charges $40 to come up with a single customised hashtag, or $85 for three, and has been so deluged with orders that she has a waiting list of around 150 customers at any given time.\u003C\u002Fp\u003E\u003Cp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20170608-the-millennial-weddings-designed-with-instagram-in-mind-4"},{"bodyHtml":{"assets":[]},"cardType":"IFrame","iFrameCustomHtml":"\u003Ciframe width=\"320\" height=\"400\" frameborder=\"0\" src=\"http:\u002F\u002Fwww.bbc.co.uk\u002Fprogrammes\u002Fp052mhcy\u002Fplayer\"\u003E\u003C\u002Fiframe\u003E","iFrameType":"customEmbedded","id":"worklife\u002Farticle\u002F20170608-the-millennial-weddings-designed-with-instagram-in-mind-5"},{"bodyHtml":{"assets":[],"html":"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cem\u003EMarielle Wakim shared her wedding hashtag story with BBC Minute - listen to the interview above. For more unusual jobs from around the globe, \u003Ca href=\"http:\u002F\u002Fwww.bbc.co.uk\u002Fprogrammes\u002Farticles\u002F1TKf3MJMwRj3DJrCDV1SfDg\u002Fare-these-five-of-the-most-unusual-jobs\"\u003Eclick here\u003C\u002Fa\u003E.\u003C\u002Fem\u003E\u003C\u002Fp\u003E\u003Cp\u003EIn March last year, 28-year-old graphic designer Allie Bertelson launched SnapchatGeofilters on online marketplace Etsy. Geofilters are special frames that people can layer on top of their Snapchat images when posting from a particular event, such as a Pride parade or a music festival. Anyone can create them, but Bertelson designs bespoke filters for couples who don’t have the skills or time to do so. For £8 per filter, couples can offer wedding guests a selection of customised frames and encourage them to apply these to photos or videos taken at the event.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20170608-the-millennial-weddings-designed-with-instagram-in-mind-6"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":["p055bd3y"],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20170608-the-millennial-weddings-designed-with-instagram-in-mind-7"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EAnd if people are already going to be posting on Instagram and Facebook during your reception, why not project a continuous stream of these digital uploads on a digital wall?\u003C\u002Fp\u003E\u003Cp\u003EAmsterdam-based entrepreneurs Yousef El-Dardiry and Pim Stuurman founded the company WeddingHashtagWall in 2014. Customers can order a virtual “wall” for $79 and receive a unique web address which displays a constant stream of uploads from wedding guests linked by customised hashtags. This allows people who aren't present take part in the revelry, and those who are there to share photos in real time.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20170608-the-millennial-weddings-designed-with-instagram-in-mind-8"},{"bodyHtml":{"assets":[]},"cardType":"PullQuote","iFrameType":"","pullQuote":"There are even companies offering designated social-media assistants to snap and post during your special day","id":"worklife\u002Farticle\u002F20170608-the-millennial-weddings-designed-with-instagram-in-mind-9"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EThere are even companies offering designated social-media assistants to snap and post during your special day. The New York-based start-up Maid of Social was founded in 2015 by two former editors at wedding magazine The Knot, and describes itself as “your PR team for your wedding day.”\u003C\u002Fp\u003E\u003Cp\u003EIts offerings range from a $500 package of hashtag creation, a post on the company’s Instagram account and tips for boosting a wedding’s online virality, to the full “5-carat package”. At this level, priced in the thousands and aimed at social influencers with huge followings, you get an onsite team, media strategy for any brands you might be partnering with on the day, Instagram and Snapchat takeovers, and even help securing press coverage.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20170608-the-millennial-weddings-designed-with-instagram-in-mind-10"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":["p055bdcf"],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20170608-the-millennial-weddings-designed-with-instagram-in-mind-11"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003E\u003Cstrong\u003EA bridge too far?\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EFor those who aren’t ardent social-media users, all this may seem a little over the top. But digital natives are used to seeing their online profiles not only as an extension of their personal life and identity, but also as an opportunity to promote their professional or creative endeavours.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20170608-the-millennial-weddings-designed-with-instagram-in-mind-12"},{"bodyHtml":{"assets":[]},"cardType":"PullQuote","iFrameType":"","pullQuote":"It’s like the red carpet for regular people - Jean Twenge","id":"worklife\u002Farticle\u002F20170608-the-millennial-weddings-designed-with-instagram-in-mind-13"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003E“It’s like the red carpet for regular people,” says Jean Twenge, author of the books Generation Me and the forthcoming iGen. “Millennials are highly individualistic and are more comfortable with getting attention than previous generations were at the same age,” and weddings “are the one occasion when it is acceptable to draw attention to yourself.”\u003C\u002Fp\u003E\u003Cp\u003ESocial media’s demand for constant photo ops, and its tendency to encourage one-upmanship, may offer one explanation as to why the average price for a wedding is steadily rising, despite the fact that many millennials are reluctant to engage in the same traditions as previous generations.\u003C\u002Fp\u003E\u003Cp\u003EThe figure recently surpassed \u003Ca href=\"http:\u002F\u002Fwww.hitched.co.uk\u002Fwedding-planning\u002Forganising-and-planning\u002Fwedding-survey-2016_1193.htm\"\u003E£25,000 in the UK\u003C\u002Fa\u003E and \u003Ca href=\"https:\u002F\u002Fwww.theknot.com\u002Fcontent\u002Faverage-wedding-cost-2016\"\u003E$35,000 in the US\u003C\u002Fa\u003E, according to studies conducted in 2016 by websites Hitched and The Knot, respectively.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20170608-the-millennial-weddings-designed-with-instagram-in-mind-14"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":["p055bd5k"],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20170608-the-millennial-weddings-designed-with-instagram-in-mind-15"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003ELehmann admits that browsing online scrapbook site Pinterest for wedding ideas can create unrealistic expectations that are hard to fulfil on a budget. “You get wrapped up in ‘oh my wedding has to look like this amazing emporium of candles and flowers and stars hanging from the ceiling and I’m carried away on a magic carpet,’” she says.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20170608-the-millennial-weddings-designed-with-instagram-in-mind-16"},{"bodyHtml":{"assets":[]},"cardType":"PullQuote","iFrameType":"","pullQuote":"You do sometimes tailor things for the experience, but also the optics - Jessica Lehmann","id":"worklife\u002Farticle\u002F20170608-the-millennial-weddings-designed-with-instagram-in-mind-17"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003E“You have to remember that most of those photos have been styled for the purpose of being posted online. It’s easy to get caught up in things that don’t matter that much.” That said, she does want to walk out of the ceremony under of arch of glowing sparklers held up by guests: “You do sometimes tailor things for the experience, but also the optics.”\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EPressure for perfection\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EDoes all of this curation create an environment where a couple can be so caught up in capturing a moment that they barely experience it? In her book Alone Together, MIT social science professor Sherry Turkle suggests that the distraction of phones can be a barrier to intimacy in social situations, making our connections shallower and increasing isolation.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20170608-the-millennial-weddings-designed-with-instagram-in-mind-18"},{"bodyHtml":{"assets":[]},"cardType":"PullQuote","iFrameType":"","pullQuote":"The distraction of phones can be a barrier to intimacy in social situations, making our connections shallower","id":"worklife\u002Farticle\u002F20170608-the-millennial-weddings-designed-with-instagram-in-mind-19"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EThere have been staged photos at weddings stretching back decades, she points out, “but now, there are so many ‘vignettes’ that need to be special, so many moments that people will be discovering and potentially sharing and judging, it increases the pressure for perfection,” she says. “This is our new paradox: we preach authenticity but practice self-curation.”\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20170608-the-millennial-weddings-designed-with-instagram-in-mind-20"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":["p055bd5q"],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20170608-the-millennial-weddings-designed-with-instagram-in-mind-21"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003ETurkle expects to see a growing counter movement emerge – “the device-free wedding” – but, in the meantime, she sees nothing wrong with nudging wedding guests to use specific hashtags on their posts, if they’re going to be using their phones anyway. “It makes sense to give them a channel and a focus.”\u003C\u002Fp\u003E\u003Cp\u003ELehmann has considered these pros and cons. At her reception, she’ll encourage photos with a photo booth set up with props and selfie sticks, and instant cameras for physical mementoes. She’ll also have the #JessTheTwoOfUs hashtag on display as a reminder. “It actually takes some pressure off,” she says, to know that friends will be capturing various moments from a day that’s likely to rush past in a blur. She’s looking forward to browsing through the photos the next morning, “seeing everyone’s vantage point, maybe getting some hidden gems,” and perhaps cherry-picking one or two to post to her own followers.\u003C\u002Fp\u003E\u003Cp\u003EStill, she plans to asks guests to turn their devices off during the actual wedding ceremony, and she won’t have a phone on her on the day.\u003C\u002Fp\u003E\u003Cp\u003E“You do have to draw the line,” she adds. “People say that your wedding day goes really quickly, and you want to enjoy as much of is as you can by being present and in the moment.\u003C\u002Fp\u003E\u003Cp\u003E“It’s hard to do that if you’re on your phone.”\u003C\u002Fp\u003E\u003Cp\u003E\u003Cem\u003ETo comment on this story or anything else you have seen on BBC Capital, please head over to our \u003Ca href=\"https:\u002F\u002Fwww.facebook.com\u002FBBCCapital\"\u003E\u003Cstrong\u003EFacebook\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E page or message us on \u003Ca href=\"https:\u002F\u002Ftwitter.com\u002FBBC_Capital\"\u003E\u003Cstrong\u003ETwitter\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E.\u003C\u002Fem\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cem\u003EIf you liked this story, sign up for the weekly bbc.com features \u003Ca href=\"http:\u002F\u002Fpages.emails.bbc.com\u002Fsubscribe\u002F\"\u003E\u003Cstrong\u003Enewsletter\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E called \"If You Only Read 6 Things This Week\". A handpicked selection of stories from BBC Future, Culture, Capital and Travel, delivered to your inbox every Friday.\u003C\u002Fem\u003E\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20170608-the-millennial-weddings-designed-with-instagram-in-mind-22"}],"collection":["worklife\u002Fcolumn\u002Faffording-your-life","worklife\u002Fpremium-collection\u002Fgeneration-project"],"disableAdverts":false,"displayDate":"2017-06-09T20:32:05Z","embeddedCustomHtml":"","embeddedInfographicUrl":"","embeddedType":"","headlineLong":"The weddings designed with Instagram in mind","headlineShort":"The rise of the Instagram wedding","image":["p055bjh3"],"imageAlignment":"centre","imageAltText":"","isSyndicated":true,"latitude":"","longitude":"","mpsVideo":"","option":[{"Content":{"Description":"Apple News Publish: Select to publish, remove to unpublish. (Do not just delete or unpublish the story)","Name":"publish-applenews-system-1"},"Metadata":{"CreationDateTime":"2016-02-05T14:32:31.186819Z","Entity":"option","Guid":"13f4bc85-ae27-4a34-9397-0e6ad3619619","Id":"option\u002Fpublish-applenews-system-1","ModifiedDateTime":"2022-02-27T22:52:24.455144Z","Project":"wwverticals","Slug":"option\u002Fpublish-applenews-system-1"},"Urn":"urn:pubpipe:wwverticals:option:option\u002Fpublish-applenews-system-1","_id":"62df7f2643d9f457224cbb67"}],"partner":null,"primaryVertical":"worklife","promoAlignment":"centre","promoAltText":"","promoImage":null,"relatedStories":null,"relatedTag":["tag\u002Fspending"],"summaryLong":"Weddings are the ultimate expression of selfie culture, and companies providing custom hashtags and social-media assistants are cashing in","summaryShort":"‘It’s like the red carpet for regular people’","tag":["tag\u002Fspending","tag\u002Fsocial-media"],"textToSpeech":false,"creationDateTime":"2019-07-18T14:45:07.026903Z","entity":"article","guid":"95012598-52b9-4d34-aacd-6bf251d70bd7","id":"worklife\u002Farticle\u002F20170608-the-millennial-weddings-designed-with-instagram-in-mind","modifiedDateTime":"2022-02-25T05:40:11.95738Z","project":"wwverticals","slug":"worklife\u002Farticle\u002F20170608-the-millennial-weddings-designed-with-instagram-in-mind","cacheLastUpdated":1664001641596},"worklife\u002Farticle\u002F20170417-the-addiction-thats-worse-than-alcohol-or-drug-abuse":{"urn":"urn:pubpipe:wwverticals:article:worklife\u002Farticle\u002F20170417-the-addiction-thats-worse-than-alcohol-or-drug-abuse","_id":"62df827243d9f46d1b463d03","ambientVideo":"","articleType":"story","assetVideo":null,"author":["worklife\u002Fauthor\u002Falina-dizik"],"bodyIntro":"If you can’t turn away from Facebook, Snapchat or other social media, you aren’t alone. And now, there are therapists who can help you with a digital intervention.","businessUnit":"worldwide","cards":[{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EIf you can’t seem to resist a scroll through your Facebook or Instagram feed during working hours, or if you feel anxious when you can’t check your smartphone or have no signal,  you might need a digital intervention.\u003C\u002Fp\u003E\u003Cp\u003EIn the last few years, social media users who find it impossible to stay off their devices when they would like to resist them are seeking treatment via professionals. And they’re responding. Therapists are offering counselling, mindfulness coaches are hosting detox retreats, and corporate-wellness startups are all vying to help you get through the day without constant, compulsive scrolling.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20170417-the-addiction-thats-worse-than-alcohol-or-drug-abuse-0"},{"bodyHtml":{"assets":[]},"cardType":"PullQuote","iFrameType":"","pullQuote":" We give people driving lessons… but everyone just gets a smartphone and off they go","id":"worklife\u002Farticle\u002F20170417-the-addiction-thats-worse-than-alcohol-or-drug-abuse-1"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EThe result is a wide array of options that social media users are willing to try to break their habit. Hour-long sessions can cost from $150 per hour, with longer detox camping-style retreats costing more than $500 for several days.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EGetting help to be responsible\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E“We give people driving lessons and swimming lessons, but everyone just gets a smartphone and off they go,” says Pamela Rutledge, director of the Media Psychology Research Center, a research nonprofit, in Newport Beach in California in the US. “There are skills needed to navigate any social space.”\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20170417-the-addiction-thats-worse-than-alcohol-or-drug-abuse-2"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":["p050cktp"],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20170417-the-addiction-thats-worse-than-alcohol-or-drug-abuse-3"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EIn the last few years, the number of patients seeking help from Nathan Driskell, a therapist in Houston, Texas in the US, for so-called social media addiction rose 20% and now make up almost half of his patients, he says. Interestingly, clients asking for help with computer-game addiction have somewhat declined, he says.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EUnrecognised, but treatable\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ETo be sure, social media addiction is not recognised as an official disorder by medical classification texts such as the American Psychiatric Association’s Diagnostic and Statistical Manual of Mental Disorders, which is considered the gold standard in diagnosing mental disorders. Whether or not it should be is controversial. Yet, some therapists including Driskell treat patients with the same methods they would use to treat other addictions.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20170417-the-addiction-thats-worse-than-alcohol-or-drug-abuse-4"},{"bodyHtml":{"assets":[]},"cardType":"PullQuote","iFrameType":"","pullQuote":"It’s worse than alcohol or drug abuse because it’s much more engaging and there’s no stigma behind it","id":"worklife\u002Farticle\u002F20170417-the-addiction-thats-worse-than-alcohol-or-drug-abuse-5"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EIn some ways, the psychological impact caused by Facebook, Snapchat and other digital platforms can be more difficult to treat than other recognised addictions, Driskell says. “It’s worse than alcohol or drug abuse because it’s much more engaging and there’s no stigma behind it,” he says. Driskell charges $150 per hour and works with patients on a weekly basis for at least six months.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20170417-the-addiction-thats-worse-than-alcohol-or-drug-abuse-6"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":["p050cky1"],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20170417-the-addiction-thats-worse-than-alcohol-or-drug-abuse-7"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003E\u003Cstrong\u003EFighting fire with fire\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ENew York-based start-up Talkspace offers on-demand online counselling from 1,000 in-network therapists. In 2016 the company started tailoring offerings that address social media usage, launching a 12-week social media programme to help those navigating their online addictions as part of more comprehensive therapy, says Linda Sacco, Talkspace’s vice president for behavioral health services. Therapists who participate work with patients to increase mindfulness and track their progress over several months, says Sacco, who declined to give the number of users currently in the programme.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20170417-the-addiction-thats-worse-than-alcohol-or-drug-abuse-8"},{"bodyHtml":{"assets":[]},"cardType":"PullQuote","iFrameType":"","pullQuote":"Those coming forward actually recognise that this is taking over their life","id":"worklife\u002Farticle\u002F20170417-the-addiction-thats-worse-than-alcohol-or-drug-abuse-9"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EThe company offers text-message-based therapy starting at $138 per month, with $396 for live-talk therapy. And, while clients use their smartphone to hold therapy sessions, they are being taught how to use the phone in a more mindful way, she adds. Most people turn to therapy after many failed attempts to control their impulses on their own, Sacco says.\u003C\u002Fp\u003E\u003Cp\u003E“By the time they are thinking they need treatment they have tried [limiting screen time]—were unsuccessful—and [are] feeling even worse,” says Sacco. “Those coming forward actually recognise that this is taking over their life.”\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20170417-the-addiction-thats-worse-than-alcohol-or-drug-abuse-10"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":["p050cl2v"],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20170417-the-addiction-thats-worse-than-alcohol-or-drug-abuse-11"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003E\u003Cstrong\u003EA duty to help\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EOthers say poor social media habits can be treated as a workplace problem. In London, Orianna Fielding founded the Digital Detox Company in 2014, after researching a book about unplugging. Fielding now works with companies to help employees navigate their social media use rather than leaving them to manage on their own. Programmes start with an in-person workshop and then employees go through custom online modules that cater to their own digital triggers, which include interruptions from social media.\u003C\u002Fp\u003E\u003Cp\u003E“We’re reframing our relationship to technology,” says Fielding, who charges £600 ($748) per day on average. A firm’s executives can sign up for additional workshops that focus on increasing productivity, she adds.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EGetting it right\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EExperts warn of over-relying on mindfulness or digital detox retreats without additional follow-up. Weekend or week-long detoxes, which often involve spending time in a natural setting to help users disengage from devices, can be a good first step, says Driskell.\u003C\u002Fp\u003E\u003Cp\u003EBut like other addictions, clients typically visit for at least six months to a year in order to fully understand how to manage their own behavior when not in a detox programme, he says. “It’s good to detox to get your mind away, but then you go back into the same life as before,” which can hinder progress, Driskell says.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EWhen self-therapy works\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ESome firms are looking to attract social media users who aren’t quite ready for an onslaught of one-on-one therapy but who still want to try logging off.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20170417-the-addiction-thats-worse-than-alcohol-or-drug-abuse-12"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":["p050clcv"],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20170417-the-addiction-thats-worse-than-alcohol-or-drug-abuse-13"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EIn Berlin, Offtime, a company that describes itself as the first “post-tech start-up” devoted to “focus and digital rebalance,” works with users to control their social media use via apps while also offering various face-to-face detox workshops.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20170417-the-addiction-thats-worse-than-alcohol-or-drug-abuse-14"},{"bodyHtml":{"assets":[]},"cardType":"PullQuote","iFrameType":"","pullQuote":" People tend to go right to calling it an addiction, rather than thinking about it as a lack of balance","id":"worklife\u002Farticle\u002F20170417-the-addiction-thats-worse-than-alcohol-or-drug-abuse-15"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EThe result is a crutch of sorts, to help those who are seeing a rise in their own media use but want to tackle it on their own, says psychologist Alexander Steinhart, who co-founded the company in 2014.\u003C\u002Fp\u003E\u003Cp\u003ERather than waiting until someone has a problem, it’s important for users to seek out a healthy routine after learning best practices. Rutledge says that good technology habits need to be put into place as soon as new technology emerges.\u003C\u002Fp\u003E\u003Cp\u003E“People tend to go right to calling it an addiction,” she says. “Rather than thinking about it as a lack of balance.”\u003C\u002Fp\u003E\u003Cp\u003E\u003Cem\u003ETo comment on this story or anything else you have seen on BBC Capital, please head over to our\u003C\u002Fem\u003E \u003Ca href=\"https:\u002F\u002Fwww.facebook.com\u002FBBCCapital\"\u003EFacebook\u003C\u002Fa\u003E\u003Cem\u003E page or message us on \u003C\u002Fem\u003E\u003Ca href=\"https:\u002F\u002Ftwitter.com\u002FBBC_Capital\"\u003ETwitter\u003C\u002Fa\u003E.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20170417-the-addiction-thats-worse-than-alcohol-or-drug-abuse-16"}],"collection":["worklife\u002Fcolumn\u002Fowning-your-time"],"disableAdverts":false,"displayDate":"2017-04-18T18:36:48Z","embeddedCustomHtml":"","embeddedInfographicUrl":"","embeddedType":"","headlineLong":"The addiction that’s 'worse than alcohol or drug abuse’","headlineShort":"‘It’s worse than alcohol or drug abuse’","image":["p050cl2v"],"imageAlignment":"centre","imageAltText":"","isSyndicated":true,"latitude":"","longitude":"","mpsVideo":"","option":[{"Content":{"Description":"Apple News Publish: Select to publish, remove to unpublish. (Do not just delete or unpublish the story)","Name":"publish-applenews-system-1"},"Metadata":{"CreationDateTime":"2016-02-05T14:32:31.186819Z","Entity":"option","Guid":"13f4bc85-ae27-4a34-9397-0e6ad3619619","Id":"option\u002Fpublish-applenews-system-1","ModifiedDateTime":"2022-02-27T22:52:24.455144Z","Project":"wwverticals","Slug":"option\u002Fpublish-applenews-system-1"},"Urn":"urn:pubpipe:wwverticals:option:option\u002Fpublish-applenews-system-1","_id":"62df7f2643d9f457224cbb67"}],"partner":null,"primaryVertical":"worklife","promoAlignment":"centre","promoAltText":"","promoImage":null,"relatedStories":null,"relatedTag":["tag\u002Fpsychology"],"summaryLong":"If you can’t turn away from Facebook, Snapchat or other social media, you aren’t alone. And now, there are therapists who can help you with a digital intervention.","summaryShort":"Can’t turn away from Facebook or Snapchat? There’s a therapist for that now","tag":["tag\u002Fpsychology","tag\u002Fsocial-media"],"textToSpeech":false,"creationDateTime":"2019-07-18T14:42:43.128768Z","entity":"article","guid":"5afda904-1338-46a5-ac38-499fbdff6c6c","id":"worklife\u002Farticle\u002F20170417-the-addiction-thats-worse-than-alcohol-or-drug-abuse","modifiedDateTime":"2022-02-25T05:37:27.700612Z","project":"wwverticals","slug":"worklife\u002Farticle\u002F20170417-the-addiction-thats-worse-than-alcohol-or-drug-abuse","cacheLastUpdated":1664001641596},"worklife\u002Farticle\u002F20160728-the-people-who-play-pokemon-go-at-work-with-the-bosss-ok":{"urn":"urn:pubpipe:wwverticals:article:worklife\u002Farticle\u002F20160728-the-people-who-play-pokemon-go-at-work-with-the-bosss-ok","_id":"62df80ed43d9f46d933fc9d0","ambientVideo":"","articleType":"story","assetVideo":null,"author":["worklife\u002Fauthor\u002Fnick-clayton"],"bodyIntro":"What’s behind Pokemon Go at work? Simple: ‘Work is boring. Games aren’t.’","businessUnit":"worldwide","cards":[{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EA group of young women fall laughing and talking excitedly into a trendy office in Midtown Manhattan, constantly glancing at the smartphones in their hands.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20160728-the-people-who-play-pokemon-go-at-work-with-the-bosss-ok-0"},{"bodyHtml":{"assets":[]},"cardType":"PullQuote","iFrameType":"","pullQuote":"Work is boring. Games aren’t boring","id":"worklife\u002Farticle\u002F20160728-the-people-who-play-pokemon-go-at-work-with-the-bosss-ok-1"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003E“You really should go down to the Bryant Park fountain,” says one. “It’s so easy to catch a Golbat there.’”\u003C\u002Fp\u003E\u003Cp\u003ETwo other women grab their phones and head out.\u003C\u002Fp\u003E\u003Cp\u003EIt’s all part of a day’s work at social media marketing agency Socialfly. “Pokémon GO has really boosted office morale,” says Stephanie Cartin, co-founder of the four-year-old start-up which currently has 12 employees, who happen to all be women.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20160728-the-people-who-play-pokemon-go-at-work-with-the-bosss-ok-2"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":["p042vz33"],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20160728-the-people-who-play-pokemon-go-at-work-with-the-bosss-ok-3"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003E“It’s the only game they’re playing,” says Cartin. “We don’t mind them playing in the office. They work hard and they get their jobs done. And we’ve had brainstorming sessions to help clients successfully incorporate Pokémon characters into their marketing.”\u003C\u002Fp\u003E\u003Cp\u003EAlthough Pokémon GO only invaded the world’s offices at the start of the summer, incorporating games into work goes back a while. Way back. Evidence from graffiti that ancient Egyptian workers turned pyramid-building into a sport, according to Ethan Mollick, assistant professor of management at the Wharton School of the University of Pennsylvania in the US.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20160728-the-people-who-play-pokemon-go-at-work-with-the-bosss-ok-4"},{"bodyHtml":{"assets":[]},"cardType":"PullQuote","iFrameType":"","pullQuote":"We don’t mind them playing in the office","id":"worklife\u002Farticle\u002F20160728-the-people-who-play-pokemon-go-at-work-with-the-bosss-ok-5"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003E“They divided into teams with names like the Drunkards of Menkaure and they'd compete with each other to see who could put up the most blocks,” he says. “They'd get extra beer if they won.”\u003C\u002Fp\u003E\u003Cp\u003EGames, it seems, have long been used to\u003Ca href=\"http:\u002F\u002Fwww.bbc.com\u002Fcapital\u002Fstory\u002F20160707-can-gaming-at-work-make-you-more-productive\"\u003E add incentives and make work more interesting\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cp\u003EMollick says augmented reality is almost the ultimate goal of what’s known as ‘gamification’. That is: “Work is boring. Games aren’t boring. So let’s make work more like a game.”\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20160728-the-people-who-play-pokemon-go-at-work-with-the-bosss-ok-6"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":["p042vym1"],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20160728-the-people-who-play-pokemon-go-at-work-with-the-bosss-ok-7"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003E\u003Cstrong\u003EThe game-at-work revolution\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EPokémon GO, Mollick says, is a very important step forward in the idea of games at work because it’s based on augmented reality.\u003C\u002Fp\u003E\u003Cp\u003EThis technology uses sensors to create the illusion that virtual objects are present in the real world. It means Pokémons can appear on your smartphone screen as if they were actually dancing in front of your local pizza place or on your officemate’s desk chair.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20160728-the-people-who-play-pokemon-go-at-work-with-the-bosss-ok-8"},{"bodyHtml":{"assets":[]},"cardType":"PullQuote","iFrameType":"","pullQuote":"None of these has caught the public imagination in the way that Pokémon GO has","id":"worklife\u002Farticle\u002F20160728-the-people-who-play-pokemon-go-at-work-with-the-bosss-ok-9"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003ECompanies have invested billions of dollars into projects such as Google Glass, designed to create serious applications using augmented-reality eyeglasses. Apps such as Star Walk map and detail elements of the night sky on your smartphone screen. Others, like Field Trip, act like a tour guide, giving details of historic and places to eat based on your location.\u003C\u002Fp\u003E\u003Cp\u003EBut none of these, however, has caught the public imagination — and perhaps the world of work — in the way that Pokémon GO has. “As an augmented reality game it shows what you can do in the workplace,” explains Mollick. “You can create an artificial layer over work which is more interesting than the work itself.”\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EBeware the dark side\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EMaking work fun for everybody through a game might sound simple, but it’s far from straightforward as Mollick and a colleague, Nancy Rothbard, found after a series of experiments.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20160728-the-people-who-play-pokemon-go-at-work-with-the-bosss-ok-10"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":["p042vyfk"],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20160728-the-people-who-play-pokemon-go-at-work-with-the-bosss-ok-11"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EThey took three groups of salespeople: one was rewarded for hitting sales targets by being shown sports TV style video clip, another was shown a simple scoreboard and the third group was shown nothing at all.\u003C\u002Fp\u003E\u003Cp\u003EWhat they found was that the game strongly affected players’ feelings towards work. And that wasn’t always good. Those who bought into the game were positive, but those who didn’t enjoy it were strongly negative.\u003Cstrong\u003E \u003Cbr \u002F\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20160728-the-people-who-play-pokemon-go-at-work-with-the-bosss-ok-12"},{"bodyHtml":{"assets":[]},"cardType":"PullQuote","iFrameType":"","pullQuote":"The game really should be built into every corporate wellness programme","id":"worklife\u002Farticle\u002F20160728-the-people-who-play-pokemon-go-at-work-with-the-bosss-ok-13"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EIt’s a problem Kristan Wheaton, associate professor at Mercyhurst University in Pennsylvania, has seen first-hand. He has designed learning games for organisations such as the US National Geospatial Intelligence Agency and the US Federal Bureau of Investigation — plus, he’s a long-time games player himself.\u003C\u002Fp\u003E\u003Cp\u003EPokémon GO, he says, does much more than show off how well augmented reality can work. “It also encourages people to get off their asses and walk. The game really should be built into every corporate wellness programme.”\u003C\u002Fp\u003E\u003Cp\u003EBut its success comes in large part because people play voluntarily. \u003Ca href=\"http:\u002F\u002Fwww.bbc.com\u002Fcapital\u002Fstory\u002F20160624-we-are-not-amused-the-tyranny-of-forced-fun-at-work\"\u003EWhat doesn’t work is what’s described as ‘mandatory fun’\u003C\u002Fa\u003E, although Wheaton believes games-based learning is important for every organisation.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20160728-the-people-who-play-pokemon-go-at-work-with-the-bosss-ok-14"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":["p042vzb7"],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20160728-the-people-who-play-pokemon-go-at-work-with-the-bosss-ok-15"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003E“We know 100% of millennials play or have played video games, claims Wheaton. “There’s no turning back.”\u003C\u002Fp\u003E\u003Cp\u003EBut, not everyone likes the same games, no matter their age or interests. Some of us like to compete against other players or a computer, while others want to explore or become immersed in virtual worlds.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20160728-the-people-who-play-pokemon-go-at-work-with-the-bosss-ok-16"},{"bodyHtml":{"assets":[]},"cardType":"PullQuote","iFrameType":"","pullQuote":"Interviewees have to play a round of Super Smash Brothers, another Nintendo game","id":"worklife\u002Farticle\u002F20160728-the-people-who-play-pokemon-go-at-work-with-the-bosss-ok-17"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EFor games to motivate people in the workplace or otherwise, they  have to be capable of being played in different ways or be designed to achieve the same goals, Wheaton says.\u003C\u002Fp\u003E\u003Cp\u003EThat said, at some companies, gaming is part of getting hired.\u003C\u002Fp\u003E\u003Cp\u003EAt Austin, Texas-based, search engine optimisation company Geek Powered Studios, for instance, interviewees have to play a round of Super Smash Brothers, another Nintendo game featuring Pokémon characters. How they react, not so much to winning or losing, but how they interact with other people, is an important part of the recruitment process, as it helps reveal how they could fit in with their future colleagues.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20160728-the-people-who-play-pokemon-go-at-work-with-the-bosss-ok-18"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":["p042vy7m"],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20160728-the-people-who-play-pokemon-go-at-work-with-the-bosss-ok-19"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EThe game has become part of the company culture, played in teams by most of its 20 employees on a daily basis, according to founding partner Guillermo Ortiz. It’s not the only game job applicants have to play as part of the hiring decision process. They also have to show their ingenuity at building medieval war machines in the first two levels of Besieged.\u003C\u002Fp\u003E\u003Cp\u003E“We find that video gamers tend to have the critical problem solving skills that are often sought out in digital marketing candidates,” says Ortiz.\u003C\u002Fp\u003E\u003Cp\u003EBut Mollick has another way of looking at the power of video games. He says that in 2011 people spent 11 billion hours playing Angry Birds. “That’s the equivalent of building a Panama Canal every day. You look at Pokémon GO… it can get people to go outside and walk for miles.\u003C\u002Fp\u003E\u003Cp\u003E“It’s a demonstration of the power of games and business has yet to really harness it.”\u003C\u002Fp\u003E\u003Cp\u003E\u003Cem\u003ETo comment on this story or anything else you have seen on BBC Capital, head over to our\u003C\u002Fem\u003E \u003Ca href=\"https:\u002F\u002Fwww.facebook.com\u002Fbbccapital\"\u003E\u003Cem\u003EFacebook\u003C\u002Fem\u003E\u003C\u002Fa\u003E\u003Cem\u003E page or message us on \u003C\u002Fem\u003E\u003Ca href=\"https:\u002F\u002Ftwitter.com\u002Fbbc_capital\"\u003E\u003Cem\u003ETwitter\u003C\u002Fem\u003E\u003C\u002Fa\u003E\u003Cem\u003E.\u003C\u002Fem\u003E\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20160728-the-people-who-play-pokemon-go-at-work-with-the-bosss-ok-20"}],"collection":null,"disableAdverts":false,"displayDate":"2016-07-29T20:02:13Z","embeddedCustomHtml":"","embeddedInfographicUrl":"","embeddedType":"","headlineLong":"The people who play Pokemon Go at work, with the boss’s OK","headlineShort":"Pokemon Go: changing the office forever","image":["p042vym1"],"imageAlignment":"centre","imageAltText":"","isSyndicated":true,"latitude":"","longitude":"","mpsVideo":"","option":[{"Content":{"Description":"Apple News Publish: Select to publish, remove to unpublish. (Do not just delete or unpublish the story)","Name":"publish-applenews-system-1"},"Metadata":{"CreationDateTime":"2016-02-05T14:32:31.186819Z","Entity":"option","Guid":"13f4bc85-ae27-4a34-9397-0e6ad3619619","Id":"option\u002Fpublish-applenews-system-1","ModifiedDateTime":"2022-02-27T22:52:24.455144Z","Project":"wwverticals","Slug":"option\u002Fpublish-applenews-system-1"},"Urn":"urn:pubpipe:wwverticals:option:option\u002Fpublish-applenews-system-1","_id":"62df7f2643d9f457224cbb67"}],"partner":null,"primaryVertical":"worklife","promoAlignment":"centre","promoAltText":"","promoImage":null,"relatedStories":null,"relatedTag":["tag\u002Fworkplace"],"summaryLong":"What’s behind Pokemon Go at work? Simple: ‘Work is boring. Games aren’t.’","summaryShort":"Why everyone should be playing games at work","tag":["tag\u002Fworkplace","tag\u002Fcareers","tag\u002Ftechnology","tag\u002Fsocial-media"],"textToSpeech":false,"creationDateTime":"2019-07-18T14:29:34.215768Z","entity":"article","guid":"59524088-c95d-4211-99e5-17776b1e8874","id":"worklife\u002Farticle\u002F20160728-the-people-who-play-pokemon-go-at-work-with-the-bosss-ok","modifiedDateTime":"2022-02-25T05:24:15.128452Z","project":"wwverticals","slug":"worklife\u002Farticle\u002F20160728-the-people-who-play-pokemon-go-at-work-with-the-bosss-ok","cacheLastUpdated":1664001641596},"worklife\u002Farticle\u002F20160503-meet-the-people-who-see-nearly-everything-we-post-online":{"urn":"urn:pubpipe:wwverticals:article:worklife\u002Farticle\u002F20160503-meet-the-people-who-see-nearly-everything-we-post-online","_id":"62df7f8243d9f41b075efc76","ambientVideo":"","articleType":"story","assetVideo":null,"author":["worklife\u002Fauthor\u002Felizabeth-garone"],"bodyIntro":"As social media proliferates, a new industry has sprung up to weed out deviant content. Meet the watchers on the web.","businessUnit":"worldwide","cards":[{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EEvery day, more than 350 million photographs are uploaded to Facebook.\u003C\u002Fp\u003E\u003Cp\u003EAdd to that millions more videos, gifs and text posts. With each one, there is a chance that malicious or deviant content will be a part of the mix. Consider all of the sites on the web, beyond Facebook, and the number of opportunities for inappropriate or damaging content is staggering.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20160503-meet-the-people-who-see-nearly-everything-we-post-online-0"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":["p03szkgq"],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20160503-meet-the-people-who-see-nearly-everything-we-post-online-1"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EEnter social media risk defence teams. What was once watched over by volunteer online moderators has now been taken over by professionals monitoring the web 24\u002F7, 365 days a year. In a merging of public relations crisis management, internet security and social listening, an entire industry has been born.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20160503-meet-the-people-who-see-nearly-everything-we-post-online-2"},{"bodyHtml":{"assets":[]},"cardType":"PullQuote","iFrameType":"","pullQuote":"There are an estimated 250,000 to 350,000 people working as social media monitors globally.","id":"worklife\u002Farticle\u002F20160503-meet-the-people-who-see-nearly-everything-we-post-online-3"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EWith the explosive growth of the internet and, specifically, user-generated content and companies’ social media presence, social defence is growing by the day. There are an estimated 250,000 to 350,000 people working as social media monitors globally and close to one million people working in online security and privacy, according to Hemanshu Nigam, former chief security officer of MySpace and founder of Los Angeles-based online safety consultancy SSP Blue. Those numbers, he said, are conservative estimates and are changing all the time.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ESo, who are these defenders?\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E“[It] is really the natural evolution of the online moderator [who] traditionally removed the ‘bad stuff’ and acted as part editor, part host in a community,” said Emma Monks, head of moderation, trust and security at Leeds, UK-based Crisp Thinking, a leading social risk defence firm. “Quite often it was a hobby job. They were volunteer members of the community and had a lot of autonomy in the decision making on what sort of content remained on display or was removed.”\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20160503-meet-the-people-who-see-nearly-everything-we-post-online-4"},{"bodyHtml":{"assets":[]},"cardType":"PullQuote","iFrameType":"","pullQuote":"We have the police force to ensure that we all feel safe; we should have that online.","id":"worklife\u002Farticle\u002F20160503-meet-the-people-who-see-nearly-everything-we-post-online-5"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EThe job is no longer volunteer and now the people filling these roles respond to the findings of complex computer algorithms designed to and filter out bad content. At Crisp, these so-called social risk analysts spend their day combing through well-known clients’ websites and social media, looking for inappropriate or damaging content. At other firms, these watchers are called social defenders or content moderators.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20160503-meet-the-people-who-see-nearly-everything-we-post-online-6"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":["p03szkqz"],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20160503-meet-the-people-who-see-nearly-everything-we-post-online-7"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003E\u003Cstrong\u003ETheir role\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E“One of the beliefs at Crisp is that brands and consumers should have this worry-free social media experience, not have to worry about all the bad things,” said Adam Hildreth, Crisp’s founder and chief executive officer. “Just like in real life, [where] we have the police force to ensure that we all feel safe, we should have that online.”\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20160503-meet-the-people-who-see-nearly-everything-we-post-online-8"},{"bodyHtml":{"assets":[]},"cardType":"PullQuote","iFrameType":"","pullQuote":"You absolutely cannot exist in the online space without having this layer of protection.","id":"worklife\u002Farticle\u002F20160503-meet-the-people-who-see-nearly-everything-we-post-online-9"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EAt only 31 years old, Hildreth is considered a veteran in the business. At age 14, he started a social network for teens called Dubit Limited, which became the most visited teen website in the UK. But, along with Dubit’s success, there was the concern over “online groomers”, paedophiles who troll the internet looking for victims, and other threats to site visitors. In 2006, Hildreth founded Crisp, “prompted by the rising threats to children, consumers, and brands online, through social media and messaging apps”, he said.\u003C\u002Fp\u003E\u003Cp\u003EFrom there, Crisp has grown substantially and monitors companies’ social media presences for everything from a posted bomb threat on an airline’s Facebook page to animal rights activists bombarding a designer’s site over the use of fur. Hildreth counts some 200 global brands among the company’s clients and said that the staff of analyst defenders – around 200 people spread out globally – go through “billions” of pieces of content every month. (Disclosure: BBC.com is among Crisp’s global clients.)\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20160503-meet-the-people-who-see-nearly-everything-we-post-online-10"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":["p03szltf"],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20160503-meet-the-people-who-see-nearly-everything-we-post-online-11"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003E\u003Cstrong\u003EVirtual watchmen\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E“We’re there to be that round the clock eyes and ears,” said Hildreth, watching and listening for anyone talking about their clients’ brands on their own channels or on the rest of the Web. “If it’s a risk, then we either deal with it ourselves, removing content from [the brand’s] page, for example, or we’re getting the right person out of bed.”\u003C\u002Fp\u003E\u003Cp\u003ESometimes, that means picking up the phone to say, “Hey, look, this celebrity just got off a plane and said they had a terrible experience with your brand.” Or, they’ve taken a photo of your product, “put it out to eight million people, and said they can’t believe how bad the product is.”\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20160503-meet-the-people-who-see-nearly-everything-we-post-online-12"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":["p03szlmd"],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20160503-meet-the-people-who-see-nearly-everything-we-post-online-13"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EAt Crisp, the analysts are first taught definitions outlining types of risk online, both reputational risks for brands (lots of negative chatter about a recent ad campaign on the company website, for example) and wider risks that have safety implications for the public (someone threatening physical harm through a Facebook post, for instance). They then apply those definitions to content given to them for review from a wide range of social media platforms and classify the content into different types of risk.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20160503-meet-the-people-who-see-nearly-everything-we-post-online-14"},{"bodyHtml":{"assets":[]},"cardType":"PullQuote","iFrameType":"","pullQuote":"Surprisingly, analysts don’t need to have previous experience in the field.","id":"worklife\u002Farticle\u002F20160503-meet-the-people-who-see-nearly-everything-we-post-online-15"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EThe analysts are also responsible for alerting clients about any risks and for taking further action to remove the content if required, such as deleting or reporting the content to the social media platform, law enforcement or other agencies, according to Monks.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ENo experience necessary \u003Cbr \u002F\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ESurprisingly, analysts don’t need to have previous experience in the field, said Monks. It is such a niche industry that it would be hard to find people with experience in it, for one, but, she added, experience isn’t necessary.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20160503-meet-the-people-who-see-nearly-everything-we-post-online-16"},{"bodyHtml":{"assets":[]},"cardType":"PullQuote","iFrameType":"","pullQuote":"The ability to be dispassionate and objective is important.","id":"worklife\u002Farticle\u002F20160503-meet-the-people-who-see-nearly-everything-we-post-online-17"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003E“The main quality I look for is the ability to assimilate the definitions for various risk types and apply them to social media content in a consistent way,” said Monks. “Consistency is absolutely key. Not just in order to supply the client with a quality service, but also to aid that client in maintaining a community space that is healthy and engaging.”\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20160503-meet-the-people-who-see-nearly-everything-we-post-online-18"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":["p03szncp"],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20160503-meet-the-people-who-see-nearly-everything-we-post-online-19"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EThe ability to be dispassionate and objective is important. “There are times when a social risk analyst needs to review content that they have a strong opinion on, but that cannot sway their decision making,” said Monks. And, since some content can be quite unsettling – for example, beheadings or child pornography – resilience is essential, she said. Great communication, team spirit and a positive attitude also help.\u003Cstrong\u003E \u003Cbr \u002F\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EFor most companies, having a social risk defence isn’t optional any more, one reason the field is growing, said SSP Blue’s Nigam. There is just too much risk not having one. “You absolutely cannot exist in the online space without having this layer of protection. It really is a requirement now where it wasn’t before,” he said. “People expect it, and your experiences are impacted by it.”\u003C\u002Fp\u003E\u003Cp\u003E\u003Cem\u003ETo comment on this story or anything else you have seen on BBC Capital, head over to our \u003C\u002Fem\u003E\u003Ca href=\"https:\u002F\u002Fwww.facebook.com\u002FBBCCapital\u002Fposts\u002F491421587703286\"\u003E\u003Cem\u003EFacebook\u003C\u002Fem\u003E\u003C\u002Fa\u003E\u003Cem\u003E page, message us on \u003C\u002Fem\u003E\u003Ca href=\"https:\u002F\u002Ftwitter.com\u002FBBC_Capital\"\u003E\u003Cem\u003ETwitter\u003C\u002Fem\u003E\u003C\u002Fa\u003E\u003Cem\u003E or find us on \u003C\u002Fem\u003E\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fbbc-com\"\u003E\u003Cem\u003ELinkedIn\u003C\u002Fem\u003E\u003C\u002Fa\u003E\u003Cem\u003E.\u003C\u002Fem\u003E\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20160503-meet-the-people-who-see-nearly-everything-we-post-online-20"}],"collection":[],"disableAdverts":false,"displayDate":"2016-05-04T17:41:12Z","embeddedCustomHtml":"","embeddedInfographicUrl":"","embeddedType":"","headlineLong":"Meet the people who see nearly everything we post online","headlineShort":"Meet the watchers of the web","image":["p03szl22"],"imageAlignment":"centre","imageAltText":"","isSyndicated":true,"latitude":"","longitude":"","mpsVideo":"","option":[{"Content":{"Description":"Apple News Publish: Select to publish, remove to unpublish. (Do not just delete or unpublish the story)","Name":"publish-applenews-system-1"},"Metadata":{"CreationDateTime":"2016-02-05T14:32:31.186819Z","Entity":"option","Guid":"13f4bc85-ae27-4a34-9397-0e6ad3619619","Id":"option\u002Fpublish-applenews-system-1","ModifiedDateTime":"2022-02-27T22:52:24.455144Z","Project":"wwverticals","Slug":"option\u002Fpublish-applenews-system-1"},"Urn":"urn:pubpipe:wwverticals:option:option\u002Fpublish-applenews-system-1","_id":"62df7f2643d9f457224cbb67"}],"partner":null,"primaryVertical":"worklife","promoAlignment":"centre","promoAltText":"","promoImage":["p03szkgq"],"relatedStories":null,"relatedTag":["tag\u002Fsocial-media"],"summaryLong":"As social media proliferates, a new industry has sprung up to weed out deviant content. Meet the watchers on the web.","summaryShort":"They see everything we post — and the internet can’t live without them","tag":["tag\u002Fsocial-media","tag\u002Fcareers","tag\u002Ftechnology","tag\u002Frisk"],"textToSpeech":false,"creationDateTime":"2019-07-18T14:23:28.436124Z","entity":"article","guid":"e0357e59-b184-4d92-aec2-88c9ed688bbb","id":"worklife\u002Farticle\u002F20160503-meet-the-people-who-see-nearly-everything-we-post-online","modifiedDateTime":"2022-02-25T05:17:55.240642Z","project":"wwverticals","slug":"worklife\u002Farticle\u002F20160503-meet-the-people-who-see-nearly-everything-we-post-online","cacheLastUpdated":1664001641597},"worklife\u002Farticle\u002F20160426-meet-the-man-behind-googles-doodles":{"urn":"urn:pubpipe:wwverticals:article:worklife\u002Farticle\u002F20160426-meet-the-man-behind-googles-doodles","_id":"62df7ed343d9f46d90055365","ambientVideo":"","articleType":"story","assetVideo":null,"author":["worklife\u002Fauthor\u002Felizabeth-garone"],"bodyIntro":"His job and others like it says a lot about why art matters more than ever to the binary world of technology.","businessUnit":"worldwide","cards":[{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EAs a kid, Ryan Germick liked to draw – a lot.\u003C\u002Fp\u003E\u003Cp\u003EBut unlike most other kids: “I never stopped,” the 35-year-old said.\u003C\u002Fp\u003E\u003Cp\u003EAnd it’s paid off — turning into a career that’s at the forefront of where artists intersect with the code-filled, left-brain world of tech giants. The two sides are coming together at a rapid pace – and the need for more creative types in tech is only expected to grow.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20160426-meet-the-man-behind-googles-doodles-0"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":["p03s9l8v"],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20160426-meet-the-man-behind-googles-doodles-1"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EGermick’s audience has grown as well, from just his parents and four siblings to the millions of people who visit the Google homepage. Germick \u003Cem\u003Eis\u003C\u002Fem\u003E the Google Doodle guy. As the chief doodler, he leads a team of about a dozen, serving as the creative and technical force behind the changing Google logos, better known as “doodles,” that inhabit Google’s otherwise static search homepage.\u003C\u002Fp\u003E\u003Cp\u003EFor Germick, it was a winding route from sketching into the world of technology. “I had no clear path to Google,” he said. “It never crossed my mind that I would work on Doodles.”\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EHarnessing the power of the internet\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EGoogle was the first – and only – place he applied. The year was 2006. He was hired as a web graphic specialist, said Germick.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20160426-meet-the-man-behind-googles-doodles-2"},{"bodyHtml":{"assets":[]},"cardType":"PullQuote","iFrameType":"","pullQuote":" I had learned the power of the internet, and then I learned the power of internet commenters.","id":"worklife\u002Farticle\u002F20160426-meet-the-man-behind-googles-doodles-3"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003E“I was exactly the opposite of a specialist. I was a generalist and I would do a lot of icons,” he said. But it was the start of a change in the way images as simple as logos could impact how people used, felt, and talked about the internet.\u003C\u002Fp\u003E\u003Cp\u003EGermick’s best known icon is the Google Maps’ Pegman, the little yellow figure that still pops up today when you use Google’s Street View setting on its maps. He even put on an orangey-red unitard with yellow appendages to star as Pegman in a cheesy YouTube video made for Street View’s launch. It was Google’s first viral video, watched nearly 13 million times. Nearly nine years later, Germick still winces a little when he talks about it.\u003C\u002Fp\u003E\u003Cp\u003E "},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20160426-meet-the-man-behind-googles-doodles-4"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":["p03s9l26"],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20160426-meet-the-man-behind-googles-doodles-5"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003E“It was horrible. I had learned the power of the internet, and then I learned the power of internet commenters shortly thereafter,” he said. “You just kind of have to roll with it. You’ve just got to do your thing and be thick-skinned about it.”\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20160426-meet-the-man-behind-googles-doodles-6"},{"bodyHtml":{"assets":[]},"cardType":"PullQuote","iFrameType":"","pullQuote":"Design thinking goes way beyond the visuals.","id":"worklife\u002Farticle\u002F20160426-meet-the-man-behind-googles-doodles-7"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EGermick eventually landed a position on the Doodle team and worked under the tutelage of Dennis Hwang, considered the father of Google’s doodles. It was the internet that really honed Germick’s ambitions as an artist. “If you make a painting, only one person can own it. It inherently becomes something for the wealthy,’ he said. “It got me thinking. I want to communicate with everybody. It really made me think first about printmaking, then digital work, because it could easily be distributed. And then suddenly the internet was available.”\u003C\u002Fp\u003E\u003Cp\u003EAnd that’s where the crux of the opportunity between creativity and technology comes in. “Design thinking goes way beyond the visuals. It is as much problem-solving and creativity from a functional and usability perspective as it is aesthetic,” said Melissa Simson, director of ad product for Kargo, a New York-based mobile advertising company. And the demand for those skills is constantly growing.\u003C\u002Fp\u003E\u003Cp\u003E "},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20160426-meet-the-man-behind-googles-doodles-8"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":["p03s9lg8"],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20160426-meet-the-man-behind-googles-doodles-9"},{"bodyHtml":{"assets":[]},"calloutBodyHtml":"\u003Cp\u003EIs it the Pac-Man game doodle? The infamous April Fool's doodles?  The celebration of William Shakespeare? Share your choice on our \u003Ca href=\"https:\u002F\u002Fwww.facebook.com\u002FBBCCapital\u002F\"\u003EFacebook \u003C\u002Fa\u003Epage.\u003C\u002Fp\u003E","calloutSubtitle":"Tell us your favourite Google doodle!","calloutTitle":"What's your favourite?","cardType":"CalloutBox","iFrameType":"","id":"worklife\u002Farticle\u002F20160426-meet-the-man-behind-googles-doodles-10"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003E“The next generation of tech will place a higher regard on design capabilities at the centre of innovation,” she said.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EThe doodle life\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EBeing a successful Google doodler requires a number of cross-functional skills, said Germick. Among them: a strong work ethic, a willingness to learn, a sense of humour, an appreciation of the creative process, and at least one expressive talent. The job really is about a melding of art and technology.\u003C\u002Fp\u003E\u003Cp\u003E“Since our medium allows for both visual expressions and technological interactions… the stronger your skills are in either discipline, the more effectively you can communicate with the end output,” he said. “Understanding a bit about the other makes for better collaborations.”\u003C\u002Fp\u003E\u003Cp\u003ENow, Germick oversees a staff of a dozen or so designers and engineers at Google headquarters in Mountain View, California, and the team works with hundreds of other Doodle staffers in Google offices around the globe. Google doodles have gained notoriety for their ability to slow down worker productivity (people spent a total of 4.8 million hours playing the PAC-MAN 30th anniversary doodle in the two days it was up back in 2010, according to time management firm, RescueTime) and to teach people a thing or two about an unknown hero or heroine (the Italian mathematician Marie Gaytana Agnesi, anyone?) as well as their ability to anger some people (when they chose civil rights’ activist Cesar Chavez’s 86th birthday rather than Easter in 2013).\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20160426-meet-the-man-behind-googles-doodles-11"},{"bodyHtml":{"assets":[]},"cardType":"PullQuote","iFrameType":"","pullQuote":" People spent a total of 4.8 million hours playing the PAC-MAN 30th anniversary Doodle.","id":"worklife\u002Farticle\u002F20160426-meet-the-man-behind-googles-doodles-12"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EDoodles are not just good for visitors to the site, according to Tampa, Florida-based branding expert Karen Post. They are a “brilliant” move for the company, she said. The first Google doodle ran in the late summer of 1998 when founders Larry Page and Sergey Brin wanted a fun way to let people know that they were out of the office while they headed to the Burning Man Festival. They posted the simple festival stick figure behind the second “o” on the Google logo.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EA brand asset for tech\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E“What started as being a purposeful notification has morphed into a signature brand asset,” said Post. “Allowing the logo to change the way it does keeps the brand in the news.”\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20160426-meet-the-man-behind-googles-doodles-13"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":["p03s9lzl"],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20160426-meet-the-man-behind-googles-doodles-14"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EThe doodle and Google accomplish this without feeling gimmicky, said Asher Feldman, a New York-based digital strategist with digital consultancy Centric Design and former social media analyst. “Especially today, when every person or company is looking to inject themselves into the ‘conversation’ one way or another, the Google Doodle kind of endures as an effective way to accomplish exactly that without appearing to pander,” he said. “I think a lot of companies get stuck desperately trying to get in on the newest or latest hashtag or trend on social media.”\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20160426-meet-the-man-behind-googles-doodles-15"},{"bodyHtml":{"assets":[]},"cardType":"PullQuote","iFrameType":"","pullQuote":"It’s really exciting to see ones that push the technology.","id":"worklife\u002Farticle\u002F20160426-meet-the-man-behind-googles-doodles-16"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EGermick says he doesn’t have a favourite doodle, but that “it’s really exciting to see ones that push the technology”. For example, giving users the opportunity to play a virtual guitar in honour of guitarist Les Paul’s 96th birthday or create their own tunes with a Robert Moog-inspired synthesizer and then share them with friends. Plus, he enjoys watching the power of the web take the interactive doodles further. “You get to feel like Robert Moog must have felt: ‘I made this tool and people can be really creative with it’,” he said.\u003C\u002Fp\u003E\u003Cp\u003ESome doodles do make a statement – like the one Germick helped create for the 2014 winter Olympics in Sochi, where controversy surrounded the Games due to host country Russia’s anti-homosexual laws. “It’s also about doing doodles that just feel like they’re the right thing to do,” he said.\u003C\u002Fp\u003E\u003Cp\u003EThe Sochi doodle featured rainbow colours over images of winter athletes and an Olympic Charter quote about how there should be no discrimination against athletes. “We were able to celebrate sports and everyone coming together for the Olympics but also [that we] stand behind LGBTQ athletes,” said Germick.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20160426-meet-the-man-behind-googles-doodles-17"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":["p03s9kxw"],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20160426-meet-the-man-behind-googles-doodles-18"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003E\u003Cstrong\u003EGetting hired\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EIn order to be hired for a creative job in tech, you have to be thinking about this bigger picture, said Simson, of Kargo. “Show your ability to solve problems creatively and know the industry or the technology from a consumer point of view and have an opinion on it,” she said. “Don’t forgo the details. Tech is a very detail-oriented field, and we look for clean design above all. So when you present us with your portfolio, make sure there is intent behind every design decision.”\u003C\u002Fp\u003E\u003Cp\u003EAt the the Rhode Island School of Design, where a number of Google’s Doodle staff gained degrees, Kevin Jankowski, director of the school’s career centre, is constantly reminding students to think beyond the direct application of their art and design skills and to “realise their role in the development of the company's systems, structure, management and business strategies,” he said.\u003C\u002Fp\u003E\u003Cp\u003ECompanies are often unaware that design students have these skills, and it is up to the students to show them, Jankowski said.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cem\u003ETo comment on this story or anything else you have seen on BBC Capital, please head over to our\u003C\u002Fem\u003E \u003Ca href=\"https:\u002F\u002Fwww.facebook.com\u002FBBCCapital\"\u003EFacebook\u003C\u002Fa\u003E\u003Cem\u003E page or message us on \u003C\u002Fem\u003E\u003Ca href=\"https:\u002F\u002Ftwitter.com\u002FBBC_Capital\"\u003ETwitter\u003C\u002Fa\u003E.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20160426-meet-the-man-behind-googles-doodles-19"}],"collection":[],"disableAdverts":false,"displayDate":"2016-04-27T00:01:00Z","embeddedCustomHtml":"","embeddedInfographicUrl":"","embeddedType":"","headlineLong":"Meet the man behind Google’s doodles","headlineShort":"How Google helps you waste time","image":["p03s9l26"],"imageAlignment":"centre","imageAltText":"","isSyndicated":true,"latitude":"","longitude":"","mpsVideo":"","option":[{"Content":{"Description":"Apple News Publish: Select to publish, remove to unpublish. (Do not just delete or unpublish the story)","Name":"publish-applenews-system-1"},"Metadata":{"CreationDateTime":"2016-02-05T14:32:31.186819Z","Entity":"option","Guid":"13f4bc85-ae27-4a34-9397-0e6ad3619619","Id":"option\u002Fpublish-applenews-system-1","ModifiedDateTime":"2022-02-27T22:52:24.455144Z","Project":"wwverticals","Slug":"option\u002Fpublish-applenews-system-1"},"Urn":"urn:pubpipe:wwverticals:option:option\u002Fpublish-applenews-system-1","_id":"62df7f2643d9f457224cbb67"}],"partner":null,"primaryVertical":"worklife","promoAlignment":"centre","promoAltText":"","promoImage":["p03scjvp"],"relatedStories":null,"relatedTag":["tag\u002Fcareers"],"summaryLong":"His is a job that proves art matters more than ever to the binary world of technology. This is why.","summaryShort":"Meet the doodlers who mix code with creativity","tag":["tag\u002Fcareers","tag\u002Ftechnology","tag\u002Fsocial-media","tag\u002Ffuture-thinking"],"textToSpeech":false,"creationDateTime":"2019-07-18T14:22:59.144761Z","entity":"article","guid":"6d599e12-648d-4b33-a73d-41a59560c0fa","id":"worklife\u002Farticle\u002F20160426-meet-the-man-behind-googles-doodles","modifiedDateTime":"2022-02-25T05:17:21.294084Z","project":"wwverticals","slug":"worklife\u002Farticle\u002F20160426-meet-the-man-behind-googles-doodles","cacheLastUpdated":1664001641597},"worklife\u002Farticle\u002F20160425-why-you-should-ignore-feedback-sometimes":{"urn":"urn:pubpipe:wwverticals:article:worklife\u002Farticle\u002F20160425-why-you-should-ignore-feedback-sometimes","_id":"62df7ebd43d9f45843528817","ambientVideo":"","articleType":"story","assetVideo":null,"author":["worklife\u002Fauthor\u002Feric-barton"],"bodyIntro":"Our obsession with insta-feedback is getting in the way of progress.","businessUnit":"worldwide","cards":[{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EWhen Bill Berutti became a senior executive at BMC Software two years ago, he had a nearly immediate realisation: his new company was neck deep in quicksand.\u003C\u002Fp\u003E\u003Cp\u003EThe IT and cloud-based data company, which has been valued north of $6b, spent most of its resources in a singular way, Berutti recalled. Everything every employee did seemed to be in reaction to customer feedback. That one stream of data was all that mattered.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20160425-why-you-should-ignore-feedback-sometimes-0"},{"bodyHtml":{"assets":[]},"cardType":"PullQuote","iFrameType":"","pullQuote":" It’s easy to get overwhelmed and not look at anything else.","id":"worklife\u002Farticle\u002F20160425-why-you-should-ignore-feedback-sometimes-1"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003ESure, keeping customers happy is a good thing, but everyone at the company was bogged down reacting to just a single source of information. Imagine it this way: If you spent most of your effort only reacting to tweets or Facebook comments, how much would you really accomplish?\u003C\u002Fp\u003E\u003Cp\u003E“That strategy does not put you in a position to win new customers or innovate,” Berutti said.\u003C\u002Fp\u003E\u003Cp\u003EOne of the first things Berutti did upon becoming top boss was switch 40% of the company’s research and development budget away from dealing with customer feedback and into innovation and product development. Soon, he said, BMC was adding features and delivering new products far quicker – instead of just putting out daily fires.\u003C\u002Fp\u003E\u003Cp\u003E“It’s easy to get overwhelmed and not look at anything else except sources of input from current customers,” Berutti said. “But you have to be thinking about going in new directions.”\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20160425-why-you-should-ignore-feedback-sometimes-2"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":["p03s5ltf"],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20160425-why-you-should-ignore-feedback-sometimes-3"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EYes, you’re reading this right: ignoring your customers can actually be a good thing. That’s especially true now, when managers are flooded with constant streams of Twitter comments, Amazon reviews and email feedback. The good news: there’s a way to shut the firehose of feedback off.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EYou might be the problem\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EFirst, consider the problem might actually be you. People who have difficulty making decisions under stress are agreeable types, said Shirish Srivastava, associate professor of operations management and information technology at HEC Paris.\u003C\u002Fp\u003E\u003Cp\u003EGive an agreeable manager a new stream of data about employee feedback and they’re most likely, on a whim, to turn an entire company in a new direction.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20160425-why-you-should-ignore-feedback-sometimes-4"},{"bodyHtml":{"assets":[]},"cardType":"PullQuote","iFrameType":"","pullQuote":"With 24 hours in the news cycle and tweets and texts and everything else, you could do nothing else.","id":"worklife\u002Farticle\u002F20160425-why-you-should-ignore-feedback-sometimes-5"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EIf you’re one of those people who constantly changes course based on customer feedback, it’s time to learn how to shut it off — even if that means taking a class in how to say no. “You can definitely be trained on how to sift through all this information and how to make decisions with or without it,” he said.\u003C\u002Fp\u003E\u003Cp\u003EThat’s what Noreen Beaman has learned to do in her job as CEO of Brinker Capital, an investment firm with $17.5b in assets under management.  Customers have a direct line to management, thanks to Twitter, email and online comments. Beaman could easily spend all day monitoring her company’s social networking sites or fluctuations in customer happiness.\u003C\u002Fp\u003E\u003Cp\u003E“With 24 hours in the news cycle and tweets and texts and everything else, you could do nothing else,” Beaman said. “You can feel paralysed.”\u003C\u002Fp\u003E\u003Cp\u003E "},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20160425-why-you-should-ignore-feedback-sometimes-6"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":["p03s5lng"],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20160425-why-you-should-ignore-feedback-sometimes-7"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003ETo avoid feeling stuck in that revolving door of information, she delegates streams of information. She has people on her team who read blogs, monitor Twitter, and collect what customers are telling the front-line employees. And she’s cautious about how much stock and time she puts into the information she gives to the people who report to her.\u003C\u002Fp\u003E\u003Cp\u003E“I don’t want to be part of the problem,” Beaman said.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EDon’t be a social media slave\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EYuchun Lee learned to handle the flood of customer feedback the hard way.\u003C\u002Fp\u003E\u003Cp\u003EWhen he was CEO of Unica, he was in charge during a growth spurt that saw sales double from year to year. The most stressful moment: when sales rose from $10m to $20m in 2002. Sounds like a boss’s dream, but Lee suddenly found himself buried by the work. His executives and board went on a retreat to figure out what to do next.\u003C\u002Fp\u003E\u003Cp\u003E“I came back, looked at my desk, and realised 80% of what was on it was something the CEO shouldn’t be dealing with anymore,” Yuchun recalled. “After that, every year we had a retreat, I came back and had the same realisation.”\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20160425-why-you-should-ignore-feedback-sometimes-8"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":["p03s5lqy"],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20160425-why-you-should-ignore-feedback-sometimes-9"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003ENow, Lee is CEO of Clarabridge, a Virginia-based firm that provides customer service and support to other companies. Clarabridge monitors 22 sources of feedback – including text, phone calls, emails, online reviews, and others – funnelling 3.5m pieces of information a year to clients.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20160425-why-you-should-ignore-feedback-sometimes-10"},{"bodyHtml":{"assets":[]},"cardType":"PullQuote","iFrameType":"","pullQuote":"When there’s a sudden hit to credibility, there ought to be someone who can jump on that feedback right away.","id":"worklife\u002Farticle\u002F20160425-why-you-should-ignore-feedback-sometimes-11"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EThat level of feedback can be incredibly overwhelming, Lee admitted. But he discovered a secret to keep on top of delegating. Pick someone on staff who’s good at sifting through the data and then have them oversee a system that looks out for key trends and anything that need to be handled immediately.\u003C\u002Fp\u003E\u003Cp\u003EIn practice, it works simply. Restaurant managers, for instance, generally shouldn’t be worried about day-to-day changes in the percentages of customers who are satisfied and instead they should concentrate on long-term numbers. But when there’s a sudden hit to credibility, there ought to be someone who can jump on that feedback right away.\u003C\u002Fp\u003E\u003Cp\u003ELee’s company tries to send restaurant managers an alert within 10 minutes when someone posts a negative review to Twitter.\u003C\u002Fp\u003E\u003Cp\u003E“Maybe that manager can find the person who tweeted that out and give them a free dessert,” Lee said. “Sometimes those immediate reactions can lead to the person putting up a second, more favourable tweet.”\u003C\u002Fp\u003E\u003Cp\u003ESo, sure, the customer comes first. But that doesn’t always mean jumping on every word, especially at the cost of progress.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cem\u003ETo comment on this story or anything else you have seen on BBC Capital, please head over to our\u003C\u002Fem\u003E \u003Ca href=\"https:\u002F\u002Fwww.facebook.com\u002FBBCCapital\"\u003EFacebook\u003C\u002Fa\u003E\u003Cem\u003E page or message us on \u003C\u002Fem\u003E\u003Ca href=\"https:\u002F\u002Ftwitter.com\u002FBBC_Capital\"\u003ETwitter\u003C\u002Fa\u003E.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20160425-why-you-should-ignore-feedback-sometimes-12"}],"collection":[],"disableAdverts":false,"displayDate":"2016-04-26T00:01:00Z","embeddedCustomHtml":"","embeddedInfographicUrl":"","embeddedType":"","headlineLong":"Why you should ignore feedback (sometimes)","headlineShort":"When it's OK to ignore customers","image":["p03s5lng"],"imageAlignment":"centre","imageAltText":"","isSyndicated":true,"latitude":"","longitude":"","mpsVideo":"","option":null,"partner":null,"primaryVertical":"worklife","promoAlignment":"centre","promoAltText":"","promoImage":null,"relatedStories":null,"relatedTag":["tag\u002Fsocial-media"],"summaryLong":"Our obsession with input is ruining our ability to make things truly better. 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He is one of the only people in the carriage not staring at a small screen.\u003C\u002Fp\u003E\u003Cp\u003EHe’s proud to not be one of the more than two-thirds of Americans who own a smartphone.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20160419-should-you-dump-your-smartphone-for-a-flip-phone-0"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":["p04mc9x8"],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20160419-should-you-dump-your-smartphone-for-a-flip-phone-1"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003E\u003Cem\u003EWhat are some other ways you switch off? \u003Ca href=\"https:\u002F\u002Fwww.facebook.com\u002FBBCCapital\u002Fphotos\u002Fp.694569147388528\u002F694569147388528\u002F?type=3&theater\"\u003EShare your tips with us on Facebook\u003C\u002Fa\u003E.\u003C\u002Fem\u003E\u003C\u002Fp\u003E\u003Cp\u003ELike billionaire business leaders Warren Buffett and Blackstone private equity’s Stephen Schwartzman, Groner's only mobile connection with the world is an old-school flip-phone used just for calls and SMS (text messages).\u003C\u002Fp\u003E\u003Cp\u003EBut he’s not an old fogey. At 32, Groner is at the heart of the smartphone target audience. He’s young, and he’s a manager at the $1.2 billion-listed stock photo agency Shutterstock, one of Silicon Alley’s big success stories. His office is in the company’s swanky headquarters, occupying two floors of the Empire State Building. It’s a start-up vision complete with swings, games rooms and a yoga studio.\u003C\u002Fp\u003E\u003Cp\u003ESurrounded by technology, Groner makes it crystal clear why he benefits from being a smartphone refusenik.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20160419-should-you-dump-your-smartphone-for-a-flip-phone-2"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":["p03rg44s"],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20160419-should-you-dump-your-smartphone-for-a-flip-phone-3"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003E“I worry about burning out,” he said. “I spend 13, 14 hours a day in front of a screen, that’s enough. It doesn’t need to be 17 hours.”\u003C\u002Fp\u003E\u003Cp\u003EDespite his enthusiasm for retro devices, he admits we can’t all ditch our smartphones: “If everybody was like me, no work would get done,” he said, even though Groner thinks his smartphone avoidance makes him a better worker.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20160419-should-you-dump-your-smartphone-for-a-flip-phone-4"},{"bodyHtml":{"assets":[]},"cardType":"PullQuote","iFrameType":"","pullQuote":"The rise of the flip-phone is a reaction to feeling… subservient to your smartphone.","id":"worklife\u002Farticle\u002F20160419-should-you-dump-your-smartphone-for-a-flip-phone-5"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EWhen those studies were extended to include workers across a broader spectrum of occupations, and included a look at the effect of TV and laptop use the results were confirmed. “Out of all those devices, smartphones were associated with the most powerful effects,” they reported.\u003C\u002Fp\u003E\u003Cp\u003EHarvard University psychology lecturer Dr Holly Parker believes that flip-phone use could help people to define the line between work and home.\u003C\u002Fp\u003E\u003Cp\u003E“People don't have to force themselves into the false choice of, I can never look at work outside home versus I have to do it all the time,” she said, suggesting that companies benefit from improved productivity if they allow employees to cultivate the space to recover from work.  \u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20160419-should-you-dump-your-smartphone-for-a-flip-phone-6"},{"bodyHtml":{"assets":[]},"cardType":"Video","iFrameType":"","videoImageAlign":"centre","videoUrn":["p03rr82y"],"id":"worklife\u002Farticle\u002F20160419-should-you-dump-your-smartphone-for-a-flip-phone-7"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003E\u003Cem\u003EWatch the video above for eight reasons why a flip-phone is better than a smartphone.\u003C\u002Fem\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAddiction to old-school\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E“The rise of the flip-phone is a reaction to feeling as if one is subservient to your smartphone. Adopting a flip-phone is a bold and luxurious statement to proclaim that you have control,” said lawyer and “tech ethicist” David Ryan Polgar. But, he thinks there are better ways to show that you’ve mastered control over invasive technology. Just don’t keep your smartphone around all the time.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20160419-should-you-dump-your-smartphone-for-a-flip-phone-8"},{"bodyHtml":{"assets":[]},"cardType":"PullQuote","iFrameType":"","pullQuote":"Someone consciously choosing to not have their smartphone is projecting power and freedom. ","id":"worklife\u002Farticle\u002F20160419-should-you-dump-your-smartphone-for-a-flip-phone-9"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003E“Both a tech-savvy person using a flip-phone and someone consciously choosing to not have their smartphone is projecting power and freedom,” he said. “That is the status symbol.”\u003C\u002Fp\u003E\u003Cp\u003EOf course, that sort of discipline is easy to aspire to and quite hard to achieve for many.\u003C\u002Fp\u003E\u003Cp\u003ESome even think it may be necessary to change laws to make people comfortable switching off their smartphones. France is the first country to consider enshrining the “right to disconnect” in legislation.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20160419-should-you-dump-your-smartphone-for-a-flip-phone-10"},{"bodyHtml":{"assets":[]},"cardType":"Image","iFrameType":"","image":["p03rg419"],"imageAlignment":"centre","id":"worklife\u002Farticle\u002F20160419-should-you-dump-your-smartphone-for-a-flip-phone-11"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EThis initiative comes not from trade unions, but from Bruno Mettling, deputy director of the French multinational telecommunications company Orange, who last September submitted a report on digital work to France’s Minister of Labour. Afterwards, in a radio interview with Europe 1, he said that although there was no legal obligation for an employee to stay connected, this doesn't recognise the reality of relationships with managers.\u003C\u002Fp\u003E\u003Cp\u003EEven with the protection of the law, however, it may be almost impossible for most of us to resist the lure of the screen to make one last check of email and messages before trying to get to sleep.\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20160419-should-you-dump-your-smartphone-for-a-flip-phone-12"},{"bodyHtml":{"assets":[]},"cardType":"PullQuote","iFrameType":"","pullQuote":" People tell me I could just leave it in my pocket and not turn it on. But I don’t trust myself.","id":"worklife\u002Farticle\u002F20160419-should-you-dump-your-smartphone-for-a-flip-phone-13"},{"bodyHtml":{"assets":[],"html":"\u003Cp\u003EThat’s what led Ellyn Shook, chief human resources officer for global consulting firm Accenture, to go low-tech. After failing in her attempt to ban her iPhone from her bedside table, early  last summer she bought a flip-phone. It wasn’t to be a permanent replacement for her smartphone, but a substitute to be switched on when she needed to be switched off from work.\u003C\u002Fp\u003E\u003Cp\u003EIt worked. As a result of her step back in time to use old technology she was able to spend whole days on the beach at the weekend without checking her phone, she said.\u003C\u002Fp\u003E\u003Cp\u003EAs for Groner, he said he won’t upgrade to a smartphone. “People tell me I could just leave it in my pocket and not turn it on. But I don’t trust myself,” he said. “If it was available I’d end up just as addicted as they are.”\u003C\u002Fp\u003E\u003Cp\u003E\u003Cem\u003ETo comment on this story or anything else you have seen on BBC Capital, head over to our \u003C\u002Fem\u003E\u003Ca href=\"https:\u002F\u002Fwww.facebook.com\u002FBBCCapital\u002Fposts\u002F491421587703286\"\u003E\u003Cem\u003EFacebook\u003C\u002Fem\u003E\u003C\u002Fa\u003E\u003Cem\u003E page, message us on \u003C\u002Fem\u003E\u003Ca href=\"https:\u002F\u002Ftwitter.com\u002FBBC_Capital\"\u003E\u003Cem\u003ETwitter\u003C\u002Fem\u003E\u003C\u002Fa\u003E\u003Cem\u003E or find us on \u003C\u002Fem\u003E\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fbbc-com\"\u003E\u003Cem\u003ELinkedIn\u003C\u002Fem\u003E\u003C\u002Fa\u003E\u003Cem\u003E.\u003C\u002Fem\u003E\u003C\u002Fp\u003E"},"cardType":"Body","iFrameType":"","id":"worklife\u002Farticle\u002F20160419-should-you-dump-your-smartphone-for-a-flip-phone-14"}],"collection":null,"disableAdverts":false,"displayDate":"2016-04-21T00:01:00Z","embeddedCustomHtml":"","embeddedInfographicUrl":"","embeddedType":"","headlineLong":"Should you dump your smartphone for a flip-phone?","headlineShort":"Why you should switch to a flip-phone","image":["p03rg44s"],"imageAlignment":"centre","imageAltText":"","isSyndicated":true,"latitude":"","longitude":"","mpsVideo":"","option":[{"Content":{"Description":"Apple News Publish: Select to publish, remove to unpublish. 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S230.552,376,230,376z"></path><path fill="#FA6400" d="M422,424H258c-0.552,0-1.052-0.224-1.414-0.586S256,422.552,256,422V90c0-0.552,0.224-1.052,0.586-1.414 S257.448,88,258,88h164c0.552,0,1.052,0.224,1.414,0.586S424,89.448,424,90v332c0,0.552-0.224,1.052-0.586,1.414 S422.552,424,422,424z"></path></g></svg><span>Sounds</span></a></li><li class="orb-nav-bitesize"><a href="https://web.archive.org/web/20220924064040/https://www.bbc.co.uk/bitesize"><svg class="product-icon" width="1.75em" height="1.75em" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewbox="0 0 512 512" enable-background="new 0 0 512 512" xml:space="preserve" focusable="false" aria-hidden="true"><g><path fill="#6100A8" d="M134,400H78c-0.552,0-1.052-0.224-1.414-0.586S76,398.552,76,398V162c0-0.552,0.224-1.052,0.586-1.414 S77.448,160,78,160h56c0.552,0,1.052,0.224,1.414,0.586S136,161.448,136,162v236c0,0.552-0.224,1.052-0.586,1.414 S134.552,400,134,400z"></path><path 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