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Big Data Analytics: The Financial Performance of Users versus Vendors</title> <meta name="description" content="An Empirical Investigation of Big Data Analytics: The Financial Performance of Users versus Vendors"> <meta name="keywords" content="BDA-clients, BDA-vendors, big data analytics, financial performance."> <meta name="viewport" content="width=device-width, initial-scale=1, minimum-scale=1, maximum-scale=1, user-scalable=no"> <meta charset="utf-8"> <meta name="citation_title" content="An Empirical Investigation of Big Data Analytics: The Financial Performance of Users versus Vendors"> <meta name="citation_author" content="Evisa Mitrou"> <meta name="citation_author" content="Nicholas Tsitsianis"> <meta name="citation_author" content="Supriya Shinde"> <meta name="citation_publication_date" content="2023/03/31"> <meta name="citation_journal_title" content="International Journal of Economics and Management Engineering"> <meta name="citation_volume" content="17"> <meta 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class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/search?q=Evisa%20Mitrou">Evisa Mitrou</a>, <a href="https://publications.waset.org/search?q=Nicholas%20Tsitsianis"> Nicholas Tsitsianis</a>, <a href="https://publications.waset.org/search?q=Supriya%20Shinde"> Supriya Shinde</a> </p> <p class="card-text"><strong>Abstract:</strong></p> <p>In the age of digitisation and globalisation, businesses have shifted online and are investing in big data analytics (BDA) to respond to changing market conditions and sustain their performance. Our study shifts the focus from the adoption of BDA to the impact of BDA on financial performance. We explore the financial performance of both BDA-vendors (business-to-business) and BDA-clients (business-to-customer). We distinguish between the five BDA-technologies (big-data-as-a-service (BDaaS), descriptive, diagnostic, predictive, and prescriptive analytics) and discuss them individually. Further, we use four perspectives (internal business process, learning and growth, customer, and finance) and discuss the significance of how each of the five BDA-technologies affect the performance measures of these four perspectives. We also present the analysis of employee engagement, average turnover, average net income, and average net assets for BDA-clients and BDA-vendors. Our study also explores the effect of the COVID-19 pandemic on business continuity for both BDA-vendors and BDA-clients.</p> <iframe src="https://publications.waset.org/10013027.pdf" style="width:100%; height:400px;" frameborder="0"></iframe> <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/search?q=BDA-clients" title="BDA-clients">BDA-clients</a>, <a href="https://publications.waset.org/search?q=BDA-vendors" title=" BDA-vendors"> BDA-vendors</a>, <a href="https://publications.waset.org/search?q=big%20data%20analytics" title=" big data analytics"> big data analytics</a>, <a href="https://publications.waset.org/search?q=financial%20performance." title=" financial performance."> financial performance.</a> </p> <p class="card-text"><strong>Digital Object Identifier (DOI):</strong> <a href="https://doi.org/10.5281/zenodo.7787147" target="_blank">doi.org/10.5281/zenodo.7787147</a> </p> <a href="https://publications.waset.org/10013027/an-empirical-investigation-of-big-data-analytics-the-financial-performance-of-users-versus-vendors" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/10013027/apa" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">APA</a> <a href="https://publications.waset.org/10013027/bibtex" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">BibTeX</a> <a href="https://publications.waset.org/10013027/chicago" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">Chicago</a> <a href="https://publications.waset.org/10013027/endnote" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">EndNote</a> <a href="https://publications.waset.org/10013027/harvard" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">Harvard</a> <a href="https://publications.waset.org/10013027/json" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">JSON</a> <a href="https://publications.waset.org/10013027/mla" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">MLA</a> <a href="https://publications.waset.org/10013027/ris" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">RIS</a> <a href="https://publications.waset.org/10013027/xml" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">XML</a> <a href="https://publications.waset.org/10013027/iso690" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">ISO 690</a> <a href="https://publications.waset.org/10013027.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">616</span> </span> <p class="card-text"><strong>References:</strong></p> <br>[1] Abbasi, A.; Sarker, S.; and Chiang, R.H. 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