CINXE.COM

<!DOCTYPE html>    <html lang="en" dir="ltr" prefix="content: http://purl.org/rss/1.0/modules/content/ dc: http://purl.org/dc/terms/ foaf: http://xmlns.com/foaf/0.1/ og: http://ogp.me/ns# rdfs: http://www.w3.org/2000/01/rdf-schema# sioc: http://rdfs.org/sioc/ns# sioct: http://rdfs.org/sioc/types# skos: http://www.w3.org/2004/02/skos/core# xsd: http://www.w3.org/2001/XMLSchema#"> <head> <meta charset="utf-8" /> <link rel="shortlink" href="/node/462" /> <link rel="shortcut icon" href="http://www.jecr.org/sites/default/files/jecr1.png" type="image/png" /> <meta name="Generator" content="Drupal 7 (http://drupal.org)" /> <link rel="canonical" href="/node/462" /> <meta name="viewport" content="width=device-width, initial-scale=1" /> <meta name="MobileOptimized" content="width" /> <meta name="HandheldFriendly" content="true" /> <meta name="apple-mobile-web-app-capable" content="yes" /> <title>Providing Information And Enabling Transactions: Which Website Function Is More Important For Success? | JECR</title> <link type="text/css" rel="stylesheet" href="http://www.jecr.org/sites/default/files/css/css_xE-rWrJf-fncB6ztZfd2huxqgxu4WO-qwma6Xer30m4.css" media="all" /> <link type="text/css" rel="stylesheet" href="http://www.jecr.org/sites/default/files/css/css_zWfPetBrjxwjs6Iur4IGyOU5Li5P2UPXpPjft7fFsiw.css" media="all" /> <link type="text/css" rel="stylesheet" href="http://www.jecr.org/sites/default/files/css/css_NCOSdpoQnWWQHVcfG2o2skDLf8YSjSAlOAadPoELzbo.css" media="all" /> <link type="text/css" rel="stylesheet" href="http://www.jecr.org/sites/default/files/css/css_rP5iJ-BWw4FVpOe_fVdjUyvLTPm1N_h8l6xOGKgf73Y.css" media="screen" /> <link type="text/css" rel="stylesheet" href="http://www.jecr.org/sites/default/files/css/css_2hOhwqkcRWUuoTla0laJekkxX5a0kNf-0qk1-8uzZxc.css" media="all" /> <link type="text/css" rel="stylesheet" href="http://www.jecr.org/sites/default/files/css/css_EIWyJd0AmBacbp_RAQ_4VskCUlIxuO7oQf0h5eGex0Q.css" media="only screen" /> <link type="text/css" rel="stylesheet" href="http://www.jecr.org/sites/default/files/css/css_ZKrMUWhuaFc7Vexxs5GRFWAh__LGVptVAUg6S9Hb7YM.css" media="screen" /> <link type="text/css" rel="stylesheet" href="http://www.jecr.org/sites/default/files/css/css_uLsZMthPWJ7_voc5i7IDWJBwfEOV9wF0Oy_6qfSsGTQ.css" media="only screen" />  <script type="text/javascript" src="http://www.jecr.org/sites/default/files/js/js_vDrW3Ry_4gtSYaLsh77lWhWjIC6ml2QNkcfvfP5CVFs.js"></script> <script type="text/javascript" src="http://www.jecr.org/sites/default/files/js/js_rsGiM5M1ffe6EhN-RnhM5f3pDyJ8ZAPFJNKpfjtepLk.js"></script> <script type="text/javascript"> <![CDATA[//><!]]> </script> <script type="text/javascript" src="http://www.jecr.org/sites/default/files/js/js_5SeRppnTUG5JK0xq6jQat7fI3rPPKEvJoTAwe4F7di0.js"></script> <script type="text/javascript" src="http://www.jecr.org/sites/default/files/js/js_qVMe0tHcj0QXxVcgwVWF-ICJww-Fjk2Kcl7DCEuwVZk.js"></script> <script type="text/javascript"> <![CDATA[//><!]]> </script>  </head> <body class="html not-front not-logged-in no-sidebars page-node page-node- page-node-462 node-type-paper atr-7.x-3.x atv-7.x-3.1 site-name-jecr section-node color-scheme-custom pixture-reloaded bs-n bb-h mb-fa mbp-l rc-0"> <div id="skip-link" class="nocontent"> <a href="#main-content" class="element-invisible element-focusable">Skip to main content</a> </div> <div class="texture-overlay"> <div id="page" class="container page snc-n snw-n sna-l sns-n ssc-n ssw-n ssa-l sss-n btc-n btw-b bta-l bts-n ntc-n ntw-b nta-l nts-n ctc-n ctw-b cta-l cts-n ptc-n ptw-b pta-l pts-n"> <header id="header" class="clearfix" role="banner"> <div class="header-inner clearfix">  <div id="branding" class="branding-elements clearfix">  <div class="h-group" id="name-and-slogan"> <h1 id="site-name"><a href="/" title="Home page">JECR</a></h1> <p id="site-slogan">Journal of Electronic Commerce Research</p> </div> </div> </div> </header>  <div id="menu-bar" class="nav clearfix"><nav id="block-system-main-menu" class="block block-system block-menu menu-wrapper menu-bar-wrapper clearfix odd first last block-count-1 block-region-menu-bar block-main-menu" role="navigation"> <h2 class="element-invisible block-title">Main menu</h2> <ul class="menu clearfix"><li class="first leaf menu-depth-1 menu-item-218"><a href="/">Home</a></li><li class="leaf menu-depth-1 menu-item-1309"><a href="/node/721">Current Issue</a></li><li class="leaf menu-depth-1 menu-item-433"><a href="/previous-issue" title="">Previous Issue</a></li><li class="leaf menu-depth-1 menu-item-434"><a href="/special" title="">Special Issue</a></li><li class="last leaf menu-depth-1 menu-item-735"><a href="/node/324">Submission</a></li></ul> </nav></div>    <div id="columns"> <div class="columns-inner clearfix"> <div id="content-column"> <div class="content-inner"> <section id="main-content" role="main"> <header id="main-content-header" class="clearfix"> <h1 id="page-title">Providing Information And Enabling Transactions: Which Website Function Is More Important For Success?</h1> </header> <div id="content"> <div id="block-system-main" class="block block-system no-title odd first last block-count-2 block-region-content block-main" > <article id="node-462" class="node node-paper node-promoted article odd node-full ia-n clearfix" about="/node/462" typeof="sioc:Item foaf:Document" role="article"> <div class="node-content"> <section class="field field-name-field-paper-auth field-type-text field-label-inline clearfix view-mode-full"><h2 class="field-label">Author: </h2><div class="field-items"><div class="field-item even">Janny C. Hoekstra</div><div class="field-item odd">Eelko K.R.E. Huizingh</div><div class="field-item even">Tammo H.A. Bijmolt</div><div class="field-item odd">Adriana C. Krawczyk</div></div></section><section class="field field-name-field-paper-abstract field-type-text-long field-label-above view-mode-full"><h2 class="field-label">Abstract: </h2><div class="field-items"><div class="field-item even">In this study, we propose and test a chain of effects from website content, through informational and transactional success to overall website success and company performance. This framework enables us to determine the relative importance of the informational and transaction-related website functions for website success, and to show how website functions, through a number of intermediate performance measures, contribute to the financial performance of a company. The results are based on an empirical study of 380 companies across a wide range of industries. We find that both the informational and the transaction-related website functions have a significant positive impact on website success, but that the impact of the informational function is considerably larger. Our results show that firms can improve website performance through providing relevant website functions throughout the entire customer purchase process. An important result of our study concerns the mediating role of customer performance: customer performance in terms of e.g., customer satisfaction and retention, is a necessary condition for website success to result in financial performance. The chain of effects shows that firms profit from websites that are designed to meet customer needs and wants.</div></div></section><section class="field field-name-field-paper-key-word field-type-taxonomy-term-reference field-label-inline clearfix view-mode-full"><h2 class="field-label">Key Word: </h2><ul class="field-items"><li class="field-item even"><a href="/taxonomy/term/855" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Website success</a></li><li class="field-item odd"><a href="/taxonomy/term/856" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Informational and transaction-related website functions</a></li><li class="field-item even"><a href="/taxonomy/term/857" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Company performance</a></li></ul></section><section class="field field-name-field-issue-published-date field-type-datetime field-label-inline clearfix view-mode-full"><h2 class="field-label">Published Date: </h2><div class="field-items"><div class="field-item even"><span class="date-display-single" property="dc:date" datatype="xsd:dateTime" content="2015-05-01T00:00:00+08:00">May, 2015</span></div></div></section><section class="field field-name-field-paper-full-file field-type-file field-label-above view-mode-full"><h2 class="field-label">Full File: </h2><div class="field-items"><div class="field-item even"><span class="file"><img class="file-icon" alt="PDF icon" title="application/pdf" src="/modules/file/icons/application-pdf.png" /> <a href="http://www.jecr.org/sites/default/files/16_2_p01.pdf" type="application/pdf; length=253839" title="16_2_p01.pdf">Providing Information And Enabling Transactions: Which Website Function Is More Important For Success?</a></span></div></div></section> </div> <span property="dc:title" content="Providing Information And Enabling Transactions: Which Website Function Is More Important For Success?" class="rdf-meta element-hidden"></span></article> </div> </div>  </section>  </div> </div>  </div> </div>   <footer id="footer" class="clearfix" role="contentinfo"> <div id="footer-inner" class="clearfix"> <div class="region region-footer"><div class="region-inner clearfix"><div id="block-block-2" class="block block-block no-title odd first last block-count-3 block-region-footer block-2" ><div class="block-inner clearfix"> <div class="block-content content"><p class="rtecenter">JOURNAL OF ELECTRONIC COMMERCE RESEARCH</p> <p class="rtecenter">College of Business &nbsp- &nbspCalifornia State University Long Beach </p> <p class="rtecenter">1250 Bellflower Blvd, Long Beach, CA 90840</p> <br> <p class="rtecenter">Hosted & Printed by College of Commerce, National Chengchi University</p> <p class="rtecenter">64, Sec. 2, ZhiNan Rd., Taipei, Taiwan 11605</p> </div> </div></div></div></div> <p class="attribute-creator"><small class="attribution">Premium Drupal Theme by <a href="http://adaptivethemes.com">Adaptivethemes.com</a></small></p> </div> </footer> </div>  </div>  </body> </html>