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Social Media Advertising On Facebook & Top Social Networks
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Southern" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/11/img_4598-694-130x130.png 1.5x" /> </picture> </a> <h2 class="h4 dark-link m-top-15 margin-bottom-0"> <a title="Read the Article" data-pos="1" href="https://www.searchenginejournal.com/meta-announces-new-video-ai-features-at-advertising-week/529574/" class="title-anchor post-anchor-529574"> Meta Announces New Video & AI Features At Advertising Week </a> </h2> <p class="sej-art-author"> <a href="https://www.searchenginejournal.com/author/matt-southern/" title="Go to Author Page" class="green-link"> By Matt G. Southern </a> </p> <p class="sej-art-desc"> Meta announces a new video tab, AI-powered ad tools, and creator partnership features. </p> <ul class="sej-art-meta"> <li> <span style="width:14px; flex:0 0 14px; height:14px;" class="svg-icon"> <svg width="14" height="14" role="img"> <use xlink:href="/icons.svg?ver=138#clock"/> </svg> </span> 2 min read </li> <li> <span style="width:14px; flex:0 0 14px; height:14px;" class="svg-icon"> <svg width="14" height="14" role="img"> <use xlink:href="/icons.svg?ver=138#eye"/> </svg> </span> <span>1.6K</span> Reads </li> <li> <span class="entrydate">Oct 8, 2024</span> </li> </ul> </div> </div> </article> <article data-l="News" class="col-sm-6"> <div class="sej-art-inner"> <div class="sej-art-part"> <div class="sej-art-opt"> <ul class="sej-post-cat list-unstyled"> <li> <a href="https://www.searchenginejournal.com/category/news/">News</a> </li> <li> <a href="https://www.searchenginejournal.com/category/paid-media/social-media-advertising/">Social Media Advertising</a> </li> </ul> </div> <a title="Read the Article" data-pos="2" class="sej-art-img img-obj-abs hover-opacity img-grad" href="https://www.searchenginejournal.com/meta-announces-updates-to-business-tools-affecting-advertisers/526542/"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/09/img_2024-09-09-195224-837-384x202.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2024/09/img_2024-09-09-195224-837-760x400.webp 1.5x"/> <img loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2024/09/img_2024-09-09-195224-837-384x202.jpeg" width="384" height="202" alt="Meta Announces Updates To Business Tools Affecting Advertisers" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/09/img_2024-09-09-195224-837-760x400.jpeg 1.5x" /> </picture> </a> </div> <div class="sej-art-part"> <a href="https://www.searchenginejournal.com/author/matt-southern/" title="Go to Author Page" class="sej-art-aut"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/11/img_4598-694-65x65.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2024/11/img_4598-694-130x130.webp 1.5x"/> <img class="avatar img-circle" loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2024/11/img_4598-694-65x65.png" width="65" height="65" alt="Matt G. Southern" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/11/img_4598-694-130x130.png 1.5x" /> </picture> </a> <h2 class="h4 dark-link m-top-15 margin-bottom-0"> <a title="Read the Article" data-pos="2" href="https://www.searchenginejournal.com/meta-announces-updates-to-business-tools-affecting-advertisers/526542/" class="title-anchor post-anchor-526542"> Meta Announces Updates To Business Tools Affecting Advertisers </a> </h2> <p class="sej-art-author"> <a href="https://www.searchenginejournal.com/author/matt-southern/" title="Go to Author Page" class="green-link"> By Matt G. Southern </a> </p> <p class="sej-art-desc"> Meta tightens data restrictions on Business Tools, impacting advertisers’ custom audiences and reporting. Industry experts advise preparation for privacy-focused changes. </p> <ul class="sej-art-meta"> <li> <span style="width:14px; flex:0 0 14px; height:14px;" class="svg-icon"> <svg width="14" height="14" role="img"> <use xlink:href="/icons.svg?ver=138#clock"/> </svg> </span> 3 min read </li> <li> <span style="width:14px; flex:0 0 14px; height:14px;" class="svg-icon"> <svg width="14" height="14" role="img"> <use xlink:href="/icons.svg?ver=138#eye"/> </svg> </span> <span>6.1K</span> Reads </li> <li> <span class="entrydate">Sep 9, 2024</span> </li> </ul> </div> </div> </article> <article data-l="News" class="col-sm-6"> <div class="sej-art-inner"> <div class="sej-art-part"> <div class="sej-art-opt"> <ul class="sej-post-cat list-unstyled"> <li> <a href="https://www.searchenginejournal.com/category/news/">News</a> </li> <li> <a href="https://www.searchenginejournal.com/category/paid-media/social-media-advertising/">Social Media Advertising</a> </li> </ul> </div> <a title="Read the Article" data-pos="3" class="sej-art-img img-obj-abs hover-opacity img-grad" href="https://www.searchenginejournal.com/metas-new-ad-tools-promise-more-precise-customer-targeting/524945/"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/08/img_2024-08-20-180441-55-384x202.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2024/08/img_2024-08-20-180441-55-760x400.webp 1.5x"/> <img loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2024/08/img_2024-08-20-180441-55-384x202.jpeg" width="384" height="202" alt="Meta’s New Ad Tools Promise More Precise Customer Targeting" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/08/img_2024-08-20-180441-55-760x400.jpeg 1.5x" /> </picture> </a> </div> <div class="sej-art-part"> <a href="https://www.searchenginejournal.com/author/matt-southern/" title="Go to Author Page" class="sej-art-aut"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/11/img_4598-694-65x65.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2024/11/img_4598-694-130x130.webp 1.5x"/> <img class="avatar img-circle" loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2024/11/img_4598-694-65x65.png" width="65" height="65" alt="Matt G. Southern" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/11/img_4598-694-130x130.png 1.5x" /> </picture> </a> <h2 class="h4 dark-link m-top-15 margin-bottom-0"> <a title="Read the Article" data-pos="3" href="https://www.searchenginejournal.com/metas-new-ad-tools-promise-more-precise-customer-targeting/524945/" class="title-anchor post-anchor-524945"> Meta’s New Ad Tools Promise More Precise Customer Targeting </a> </h2> <p class="sej-art-author"> <a href="https://www.searchenginejournal.com/author/matt-southern/" title="Go to Author Page" class="green-link"> By Matt G. Southern </a> </p> <p class="sej-art-desc"> Meta announces ad platform updates for Facebook and Instagram, focusing on AI-driven optimization, enhanced analytics integration, and improved conversion attribution. </p> <ul class="sej-art-meta"> <li> <span style="width:14px; flex:0 0 14px; height:14px;" class="svg-icon"> <svg width="14" height="14" role="img"> <use xlink:href="/icons.svg?ver=138#clock"/> </svg> </span> 3 min read </li> <li> <span style="width:14px; flex:0 0 14px; height:14px;" class="svg-icon"> <svg width="14" height="14" role="img"> <use xlink:href="/icons.svg?ver=138#eye"/> </svg> </span> <span>4.9K</span> Reads </li> <li> <span class="entrydate">Aug 20, 2024</span> </li> </ul> </div> </div> </article> <article data-l="News" class="col-sm-6"> <div class="sej-art-inner"> <div class="sej-art-part"> <div class="sej-art-opt"> <ul class="sej-post-cat list-unstyled"> <li> <a href="https://www.searchenginejournal.com/category/news/">News</a> </li> <li> <a href="https://www.searchenginejournal.com/category/paid-media/social-media-advertising/">Social Media Advertising</a> </li> </ul> </div> <a title="Read the Article" data-pos="4" class="sej-art-img img-obj-abs hover-opacity img-grad" href="https://www.searchenginejournal.com/meta-pushes-ga4-integration-boasts-22-conversion-boost/521601/"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/07/img_2024-07-08-120615-491-384x202.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2024/07/img_2024-07-08-120615-491-760x400.webp 1.5x"/> <img loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2024/07/img_2024-07-08-120615-491-384x202.jpeg" width="384" height="202" alt="Meta Pushes GA4 Integration, Boasts 22% Conversion Boost" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/07/img_2024-07-08-120615-491-760x400.jpeg 1.5x" /> </picture> </a> </div> <div class="sej-art-part"> <a href="https://www.searchenginejournal.com/author/matt-southern/" title="Go to Author Page" class="sej-art-aut"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/11/img_4598-694-65x65.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2024/11/img_4598-694-130x130.webp 1.5x"/> <img class="avatar img-circle" loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2024/11/img_4598-694-65x65.png" width="65" height="65" alt="Matt G. Southern" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/11/img_4598-694-130x130.png 1.5x" /> </picture> </a> <h2 class="h4 dark-link m-top-15 margin-bottom-0"> <a title="Read the Article" data-pos="4" href="https://www.searchenginejournal.com/meta-pushes-ga4-integration-boasts-22-conversion-boost/521601/" class="title-anchor post-anchor-521601"> Meta Pushes GA4 Integration, Boasts 22% Conversion Boost </a> </h2> <p class="sej-art-author"> <a href="https://www.searchenginejournal.com/author/matt-southern/" title="Go to Author Page" class="green-link"> By Matt G. Southern </a> </p> <p class="sej-art-desc"> Meta urges advertisers to link GA4 data, claiming a 22% conversion boost. 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flex:0 0 14px; height:14px;" class="svg-icon"> <svg width="14" height="14" role="img"> <use xlink:href="/icons.svg?ver=138#clock"/> </svg> </span> 9 min read </li> <li> <span style="width:14px; flex:0 0 14px; height:14px;" class="svg-icon"> <svg width="14" height="14" role="img"> <use xlink:href="/icons.svg?ver=138#eye"/> </svg> </span> <span>32K</span> Reads </li> <li> <span class="entrydate">Sep 13, 2022</span> </li> </ul> </div> </div> </article> <article data-l="News" class="col-sm-6"> <div class="sej-art-inner"> <div class="sej-art-part"> <div class="sej-art-opt"> <ul class="sej-post-cat list-unstyled"> <li> <a href="https://www.searchenginejournal.com/category/paid-media/">Paid Media</a> </li> <li> <a href="https://www.searchenginejournal.com/category/paid-media/social-media-advertising/">Social Media Advertising</a> </li> </ul> </div> <a title="Read the Article" data-pos="20" class="sej-art-img img-obj-abs hover-opacity img-grad" href="https://www.searchenginejournal.com/paid-social-media-advertising-success/460501/"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2022/08/paid-social-media-62f248bd781c0-sej-384x202.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2022/08/paid-social-media-62f248bd781c0-sej-760x400.webp 1.5x"/> <img loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2022/08/paid-social-media-62f248bd781c0-sej-384x202.png" width="384" height="202" alt="Paid Social Media: A Guide To Social Advertising Success" srcset="https://www.searchenginejournal.com/wp-content/uploads/2022/08/paid-social-media-62f248bd781c0-sej-760x400.png 1.5x" /> </picture> </a> </div> <div class="sej-art-part"> <a href="https://www.searchenginejournal.com/author/jason-zotara/" title="Go to Author Page" class="sej-art-aut"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2022/02/62162888_10158729786367942_5344328489036152832_o-62165b880abf2-sej-65x65.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2022/02/62162888_10158729786367942_5344328489036152832_o-62165b880abf2-sej-130x130.webp 1.5x"/> <img class="avatar img-circle" loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2022/02/62162888_10158729786367942_5344328489036152832_o-62165b880abf2-sej-65x65.jpg" width="65" height="65" alt="Jason J. 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Zotara </a> </p> <p class="sej-art-desc"> While TikTok continues to launch its in-app shopping experience in more countries, prepare yourself with these quick tips to maximize your success on TikTok Shop. </p> <ul class="sej-art-meta"> <li> <span style="width:14px; flex:0 0 14px; height:14px;" class="svg-icon"> <svg width="14" height="14" role="img"> <use xlink:href="/icons.svg?ver=138#clock"/> </svg> </span> 6 min read </li> <li> <span style="width:14px; flex:0 0 14px; height:14px;" class="svg-icon"> <svg width="14" height="14" role="img"> <use xlink:href="/icons.svg?ver=138#eye"/> </svg> </span> <span>14K</span> Reads </li> <li> <span class="entrydate">Jun 17, 2022</span> </li> </ul> </div> </div> </article> <article data-l="News" class="col-sm-6"> <div class="sej-art-inner"> <div class="sej-art-part"> <div class="sej-art-opt"> <ul class="sej-post-cat list-unstyled"> <li> <a href="https://www.searchenginejournal.com/category/social/facebook/">Facebook</a> </li> <li> <a href="https://www.searchenginejournal.com/category/paid-media/social-media-advertising/">Social Media Advertising</a> </li> </ul> </div> <a title="Read the Article" data-pos="24" class="sej-art-img img-obj-abs hover-opacity img-grad" href="https://www.searchenginejournal.com/what-most-companies-get-wrong-with-paid-facebook-ads/184659/"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2022/05/fb-ads-600-x-840-px-628e017f63b6d-sej-384x202.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2022/05/fb-ads-600-x-840-px-628e017f63b6d-sej-760x400.webp 1.5x"/> <img loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2022/05/fb-ads-600-x-840-px-628e017f63b6d-sej-384x202.png" width="384" height="202" alt="6 Perfectly Preventable Ways Facebook Ads Tend To Go Wrong" srcset="https://www.searchenginejournal.com/wp-content/uploads/2022/05/fb-ads-600-x-840-px-628e017f63b6d-sej-760x400.png 1.5x" /> </picture> </a> </div> <div class="sej-art-part"> <a href="https://www.searchenginejournal.com/author/kristi-hines/" title="Go to Author Page" class="sej-art-aut"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2023/01/kristi-hines-edit-63b495906440c-sej-65x65.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2023/01/kristi-hines-edit-63b495906440c-sej-130x130.webp 1.5x"/> <img class="avatar img-circle" loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2023/01/kristi-hines-edit-63b495906440c-sej-65x65.png" width="65" height="65" alt="Kristi Hines" srcset="https://www.searchenginejournal.com/wp-content/uploads/2023/01/kristi-hines-edit-63b495906440c-sej-130x130.png 1.5x" /> </picture> </a> <h2 class="h4 dark-link m-top-15 margin-bottom-0"> <a title="Read the Article" data-pos="24" href="https://www.searchenginejournal.com/what-most-companies-get-wrong-with-paid-facebook-ads/184659/" class="title-anchor post-anchor-184659"> 6 Perfectly Preventable Ways Facebook Ads Tend To Go Wrong </a> </h2> <p class="sej-art-author"> <a href="https://www.searchenginejournal.com/author/kristi-hines/" title="Go to Author Page" class="green-link"> By Kristi Hines </a> </p> <p class="sej-art-desc"> Are your Facebook Ads campaigns in need of a facelift? Make sure you aren’t holding yourself back with these common mistakes. </p> <ul class="sej-art-meta"> <li> <span style="width:14px; flex:0 0 14px; height:14px;" class="svg-icon"> <svg width="14" height="14" role="img"> <use xlink:href="/icons.svg?ver=138#clock"/> </svg> </span> 12 min read </li> <li> <span style="width:14px; flex:0 0 14px; height:14px;" class="svg-icon"> <svg width="14" height="14" role="img"> <use xlink:href="/icons.svg?ver=138#eye"/> </svg> </span> <span>8.9K</span> Reads </li> <li> <span class="entrydate">Jun 9, 2022</span> </li> </ul> </div> </div> </article> <article data-l="News" class="col-sm-6"> <div class="sej-art-inner"> <div class="sej-art-part"> <div class="sej-art-opt"> <ul class="sej-post-cat list-unstyled"> <li> <a href="https://www.searchenginejournal.com/category/digital/ecommerce/">Ecommerce</a> </li> <li> <a href="https://www.searchenginejournal.com/category/social/facebook/">Facebook</a> </li> </ul> </div> <a title="Read the Article" data-pos="25" class="sej-art-img img-obj-abs hover-opacity img-grad" href="https://www.searchenginejournal.com/facebook-ads-shopify-store/451386/"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2022/05/facebook-ads-for-shopify-6297c722c269c-sej-384x202.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2022/05/facebook-ads-for-shopify-6297c722c269c-sej-760x400.webp 1.5x"/> <img loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2022/05/facebook-ads-for-shopify-6297c722c269c-sej-384x202.png" width="384" height="202" alt="Facebook Ad Tips For Your Shopify Store’s Paid Social Strategy" srcset="https://www.searchenginejournal.com/wp-content/uploads/2022/05/facebook-ads-for-shopify-6297c722c269c-sej-760x400.png 1.5x" /> </picture> </a> </div> <div class="sej-art-part"> <a href="https://www.searchenginejournal.com/author/greg-shuey/" title="Go to Author Page" class="sej-art-aut"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2021/09/greg--614b3ddf7a973-sej-65x65.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2021/09/greg--614b3ddf7a973-sej-130x130.webp 1.5x"/> <img class="avatar img-circle" loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2021/09/greg--614b3ddf7a973-sej-65x65.png" width="65" height="65" alt="Greg Shuey" srcset="https://www.searchenginejournal.com/wp-content/uploads/2021/09/greg--614b3ddf7a973-sej-130x130.png 1.5x" /> </picture> </a> <h2 class="h4 dark-link m-top-15 margin-bottom-0"> <a title="Read the Article" data-pos="25" href="https://www.searchenginejournal.com/facebook-ads-shopify-store/451386/" class="title-anchor post-anchor-451386"> Facebook Ad Tips For Your Shopify Store’s Paid Social Strategy </a> </h2> <p class="sej-art-author"> <a href="https://www.searchenginejournal.com/author/greg-shuey/" title="Go to Author Page" class="green-link"> By Greg Shuey </a> </p> <p class="sej-art-desc"> Reach a targeted and primed audience ready to purchase. 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