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How Almonds Became A Scapegoat For California's Drought : The Salt : NPR

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</nav> </header><main aria-label="main content"><div class="speakable"> <b data-is-speakable>How Almonds Became A Scapegoat For California's Drought : The Salt</b> <b data-is-speakable>The relentless drought has turned almonds into a target for water conservationists who bemoan that it takes one gallon of water to grow one almond. Growers say the bad rap is unfair and misleading.</b> </div> <div id="wrapper"> <header class="contentheader contentheader--one"><div class="branding branding--custom"> <a href="https://www.npr.org/sections/thesalt/"><picture><source srcset="https://media.npr.org/branding/sections/thesalt/branding_icon-d76e52abc19240eb928674dd91b71404f1945e2a-s1000-c100.webp" type="image/webp" data-format="webp" /><source srcset="https://media.npr.org/branding/sections/thesalt/branding_icon-d76e52abc19240eb928674dd91b71404f1945e2a-s1000-c100.png" type="image/png" /><img src="https://media.npr.org/branding/sections/thesalt/branding_icon-d76e52abc19240eb928674dd91b71404f1945e2a-s1000-c100.png" class="branding__image-icon" alt="The Salt" /></picture><div class="branding__inner"> <h2 class="branding__title branding__title--custom-text">The <b>Salt</b></h2> <b class="branding__mini-teaser">What's On Your Plate</b> </div> <!-- END CLASS="BRANDING__INNER" --> </a> </div> <!-- END CLASS="BRANDING BRANDING--CUSTOM" --> <div class="subnav-tools-wrap"> <div id="subNavigation" class="agglocation linkLocation" role="navigation" aria-label="sub-navigation"> <div id="res341873279" class="bucketwrap statichtml"> <div class="subtopics"> <ul class="animated fadeInRight"> <li><a href="/sections/thesalt/161357410/eating-and-health">Eating And Health</a></li> <li><a href="/sections/thesalt/161357400/foodways">Foodways</a></li> <li><a href="/sections/thesalt/161357402/producers">Producers</a></li> <li><a href="/sections/thesalt/161357412/food-for-thought">Food For Thought</a></li> <li><a href="/sections/thesalt/161357398/for-foodies">For Foodies</a></li> </ul></div><div class="roller-overlay"></div><ul class="subscribe"> <li class="twitter"><a href="https://twitter.com/NPRFood" data-metrics='{"action":"Click Twitter"}'>Twitter</a></li></ul> </div> <!-- END ID="RES341873279" CLASS="BUCKETWRAP STATICHTML" --> </div> </div> </header> <section id="main-section"><article class="story story-blogpost"><a id="mainContent"></a><div class="slug-wrap"> <h3 class="slug"> <a href="https://www.npr.org/sections/thesalt/161357402/producers">Producers</a> </h3> </div> <div class="storytitle"> <h1>How Almonds Became A Scapegoat For California's Drought</h1> <input type="hidden" id="title399958203" value="How Almonds Became A Scapegoat For California&#039;s Drought" /> <input type="hidden" id="shortTitle399958203" value="How Almonds Became A Scapegoat For California&#039;s Drought" /> <input type="hidden" id="modelFullUrl399958203" value="https://www.npr.org/sections/thesalt/2015/04/16/399958203/how-almonds-became-a-scapegoat-for-californias-drought" /> </div> <!-- END CLASS="STORYTITLE" --> <div id="story-meta" class="story-meta has-byline"> <div class="story-meta__one"> <div class="story-meta__one-inner"> <div class="dateblock"> <time datetime="2015-04-16T03:51:00-04:00"> <span class="date">April 16, 2015</span><span class="time">3:51 AM ET</span> </time> </div> <div class="program-block"> Heard on <a href="https://www.npr.org/programs/morning-edition/2015/04/16/400050700">Morning Edition</a> </div> <!-- END CLASS="PROGRAM-BLOCK" --> </div> <!-- END CLASS="STORY-META__ONE-INNER" --> </div> <!-- END CLASS="STORY-META__ONE" --> <div class="story-meta__two"> <div id="storybyline" class="storybyline-wrap linkLocation"> <div class="bucketwrap byline"> <div class="byline-container--block"> <div class="byline byline--block byline--has-link" aria-label="Byline"> <div class="byline__photo"> <a href="https://www.npr.org/people/2100569/richard-gonzales" rel="author"> <picture><source srcset="https://media.npr.org/assets/img/2018/11/14/npr_43833240_sq-4844d1f390f1a41cf1c53f1f57f0b891eb103f25.jpg?s=100&c=85&f=webp" class="img" type="image/webp" data-template="https://media.npr.org/assets/img/2018/11/14/npr_43833240_sq-4844d1f390f1a41cf1c53f1f57f0b891eb103f25.jpg?s={width}&c={quality}&f={format}" data-format="webp" /><source srcset="https://media.npr.org/assets/img/2018/11/14/npr_43833240_sq-4844d1f390f1a41cf1c53f1f57f0b891eb103f25.jpg?s=100&c=85&f=jpeg" class="img" type="image/jpeg" data-template="https://media.npr.org/assets/img/2018/11/14/npr_43833240_sq-4844d1f390f1a41cf1c53f1f57f0b891eb103f25.jpg?s={width}&c={quality}&f={format}" data-format="jpeg" /><img src="https://media.npr.org/assets/img/2018/11/14/npr_43833240_sq-4844d1f390f1a41cf1c53f1f57f0b891eb103f25.jpg?s=100&c=85&f=jpeg" class="img" alt="Richard Gonzales at NPR headquarters in Washington, D.C., September 27, 2018. (photo by Allison Shelley)" data-template="https://media.npr.org/assets/img/2018/11/14/npr_43833240_sq-4844d1f390f1a41cf1c53f1f57f0b891eb103f25.jpg?s={width}&c={quality}&f={format}" data-format="jpeg" /></picture> </a> </div> <p class="byline__name byline__name--block"> <a href="https://www.npr.org/people/2100569/richard-gonzales" rel="author"> Richard Gonzales </a> </p> </div> </div> </div> <!-- END CLASS="BUCKETWRAP BYLINE" --> </div> </div> <!-- END CLASS="STORY-META__TWO" --> </div> <!-- END ID="STORY-META" CLASS="STORY-META HAS-BYLINE" --> <div id="primaryaudio" class="storylocation linkLocation"> <article id="res400052266" class="bucketwrap resaudio" aria-label="audio-module"><div class="audio-module"> <h4 class="audio-module-title">How Almonds Became A Scapegoat For California's Drought</h4> <div class="audio-module-controls-wrap" data-audio='{"uid":"399958203:400052266","available":true,"duration":271,"title":"How Almonds Became A Scapegoat For California\u0027s Drought","audioUrl":"https:\/\/ondemand.npr.org\/anon.npr-mp3\/npr\/me\/2015\/04\/20150416_me_how_almonds_became_a_scapegoat_for_californias_drought.mp3?d=271&e=399958203&t=progseg&seg=5&p=3&sc=siteplayer","storyUrl":"https:\/\/www.npr.org\/sections\/thesalt\/2015\/04\/16\/399958203\/how-almonds-became-a-scapegoat-for-californias-drought","slug":"Food","program":"Morning Edition","affiliation":"","song":"","artist":"","album":"","track":0,"type":"segment","subtype":"other","skipSponsorship":false,"hasAdsWizz":false,"isStreamAudioType":false}' data-audio-metrics='[]'> <div class="audio-module-controls"> <a class="audio-module-listen" href="https://ondemand.npr.org/anon.npr-mp3/npr/me/2015/04/20150416_me_how_almonds_became_a_scapegoat_for_californias_drought.mp3?d=271&amp;e=399958203&amp;t=progseg&amp;seg=5&amp;p=3&amp;sc=siteplayer&amp;aw_0_1st.playerid=siteplayer"> <b class="audio-module-listen-inner"> <b class="audio-module-listen-icon icn-play"></b> <b class="audio-module-listen-text"> <b class="audio-module-cta"> Listen </b> <b class="audio-module-listen-duration"> <span>&middot; 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--source-height: 1987; " > <picture> <source srcset="https://media.npr.org/assets/img/2015/04/15/42-70492485_custom-6e22dadc8f936ff2a14c2a96b36133c2153fae73.jpg?s=1100&c=85&f=webp" class="img" type="image/webp" data-template="https://media.npr.org/assets/img/2015/04/15/42-70492485_custom-6e22dadc8f936ff2a14c2a96b36133c2153fae73.jpg?s={width}&c={quality}&f={format}" data-format="webp" /> <source srcset="https://media.npr.org/assets/img/2015/04/15/42-70492485_custom-6e22dadc8f936ff2a14c2a96b36133c2153fae73.jpg?s=1100&c=85&f=jpeg" class="img" type="image/jpeg" data-template="https://media.npr.org/assets/img/2015/04/15/42-70492485_custom-6e22dadc8f936ff2a14c2a96b36133c2153fae73.jpg?s={width}&c={quality}&f={format}" data-format="jpeg" /> <img src="https://media.npr.org/assets/img/2015/04/15/42-70492485_custom-6e22dadc8f936ff2a14c2a96b36133c2153fae73.jpg?s=1100&c=85&f=jpeg" class="img" alt="" data-template="https://media.npr.org/assets/img/2015/04/15/42-70492485_custom-6e22dadc8f936ff2a14c2a96b36133c2153fae73.jpg?s={width}&c={quality}&f={format}" data-format="jpeg" /> </picture> <div class="enlarge-options"> <a class="enlargelink" href="https://media.npr.org/assets/img/2015/04/15/42-70492485_custom-6e22dadc8f936ff2a14c2a96b36133c2153fae73.jpg?s=2600&amp;c=100&amp;f=jpeg">Enlarge this image</a> </div> </div> <div class="credit-caption"> <div class="caption-wrap"> <div class="caption" aria-label="Image caption"> <p> Dead almonds on a drought-stricken tree near Fresno, Calif., on April 10, 2015. <b class="credit" aria-label="Image credit"> Michael Nelson/EPA/Corbis </b> <b class="hide-caption"><b>hide caption</b></b> </p> </div> <b class="toggle-caption"><b>toggle caption</b></b> </div> <span class="credit" aria-label="Image credit"> Michael Nelson/EPA/Corbis </span> </div> <div class="enlarge_measure"> <div class="img_wrap"> <picture> <source data-original="https://media.npr.org/assets/img/2015/04/15/42-70492485_custom-6e22dadc8f936ff2a14c2a96b36133c2153fae73.jpg?s=2600&amp;c=100&amp;f=webp" type="image/webp"> <source data-original="https://media.npr.org/assets/img/2015/04/15/42-70492485_custom-6e22dadc8f936ff2a14c2a96b36133c2153fae73.jpg?s=2600&amp;c=100&amp;f=jpeg" type="image/jpeg"> <img data-original="https://media.npr.org/assets/img/2015/04/15/42-70492485_custom-6e22dadc8f936ff2a14c2a96b36133c2153fae73.jpg?s=2600&amp;c=100&amp;f=jpeg" alt="" /> </picture> </div> </div> <div class="enlarge_html"> <div class="image_data"> <p class="caption">Dead almonds on a drought-stricken tree near Fresno, Calif., on April 10, 2015.</p> <span class="credit" aria-label="Image credit"> Michael Nelson/EPA/Corbis </span> </div> </div> </div> <p>You may have heard by now that it takes one gallon of water to produce just one almond. And those are considered fighting words in drought-stricken California, which produces 80 percent of the world's supply of the tasty and nutritious nut.</p> <p>So when almond grower <a href="https://www.linkedin.com/pub/daniel-bays/99/892/9a6">Daniel Bays</a> hears that, he just shakes his head.</p> <p>"Almonds really aren't more thirsty than any of our other crops, " says Bays, a third-generation farmer in Westley, Calif. It's a small farming community about 90 minutes southeast of San Francisco where his family has about 700 acres of almond orchards. They also grow tomatoes, melons, beans, wheat and apricots.</p> <aside id="ad-backstage-wrap" class="ad-wrap backstage" aria-label="advertisement"> <div class="ad-header "><span>Sponsor Message</span></div> <div id="ad-backstage-Arts___Life_Food" class="ad-config ad-backstage has-refresh-enabled" data-ad-config='{"network":"\/6735\/","site":{"desktop":"n6735.NPR","mobile":"n6735.NPRMOBILE"},"zone":"Arts___Life_Food","targets":{"testserver":"false","isPodcastEpisode":"false","storyId":"399958203","program":"Morning_Edition","agg":["139941248"],"blog":"139941248"},"location":"backstage","deferred":false,"isBetweenContent":true,"overflowCount":null,"hasRefreshEnabled":true,"isOutstreamVideoEnabled":true}'></div> <div class="ad-footer "></div> </aside> <div id="res399958516" class="bucketwrap internallink insettwocolumn inset2col "> <div class="bucket img"> <a class="imagewrap" id="featuredStackSquareImage398757250" href="https://www.npr.org/sections/thesalt/2015/04/12/398757250/beyond-almonds-a-rogues-gallery-of-guzzlers-in-californias-drought" data-metrics-ga4='{"category":"recirculation","action":"story_recirculation_click","clickType":"inset box","clickUrl":"https:\/\/www.npr.org\/sections\/thesalt\/2015\/04\/12\/398757250\/beyond-almonds-a-rogues-gallery-of-guzzlers-in-californias-drought"}' ><picture><source srcset="https://media.npr.org/assets/img/2015/04/11/mugs_edit_sq-036f2b02501c19333464902de1ac370e56c76d81.jpg?s=100&c=15&f=jpeg" data-original="https://media.npr.org/assets/img/2015/04/11/mugs_edit_sq-036f2b02501c19333464902de1ac370e56c76d81.jpg?s=100&c=100&f=jpeg" data-template="https://media.npr.org/assets/img/2015/04/11/mugs_edit_sq-036f2b02501c19333464902de1ac370e56c76d81.jpg?s={width}&c={quality}&f={format}" data-format="webp" class="img lazyOnLoad" type="image/webp" /><source srcset="https://media.npr.org/assets/img/2015/04/11/mugs_edit_sq-036f2b02501c19333464902de1ac370e56c76d81.jpg?s=100&c=15&f=jpeg" data-original="https://media.npr.org/assets/img/2015/04/11/mugs_edit_sq-036f2b02501c19333464902de1ac370e56c76d81.jpg?s=100&c=100&f=jpeg" data-template="https://media.npr.org/assets/img/2015/04/11/mugs_edit_sq-036f2b02501c19333464902de1ac370e56c76d81.jpg?s={width}&c={quality}&f={format}" data-format="jpeg" class="img lazyOnLoad" type="image/jpeg" /><img src="https://media.npr.org/assets/img/2015/04/11/mugs_edit_sq-036f2b02501c19333464902de1ac370e56c76d81.jpg?s=100&c=15&f=jpeg" data-original="https://media.npr.org/assets/img/2015/04/11/mugs_edit_sq-036f2b02501c19333464902de1ac370e56c76d81.jpg?s=100&c=100&f=jpeg" data-template="https://media.npr.org/assets/img/2015/04/11/mugs_edit_sq-036f2b02501c19333464902de1ac370e56c76d81.jpg?s={width}&c={quality}&f={format}" data-format="jpeg" class="img lazyOnLoad" alt="Beyond Almonds: A Rogue&#039;s Gallery of Guzzlers In California&#039;s Drought" loading="lazy" /></picture></a> <div class="bucketblock"> <h3 class="slug"><a href="https://www.npr.org/sections/thesalt/">The Salt </a></h3> <h3><a href="https://www.npr.org/sections/thesalt/2015/04/12/398757250/beyond-almonds-a-rogues-gallery-of-guzzlers-in-californias-drought" data-metrics-ga4='{"category":"recirculation","action":"story_recirculation_click","clickType":"inset box","clickUrl":"https:\/\/www.npr.org\/sections\/thesalt\/2015\/04\/12\/398757250\/beyond-almonds-a-rogues-gallery-of-guzzlers-in-californias-drought"}' >Beyond Almonds: A Rogue's Gallery of Guzzlers In California's Drought</a></h3> </div> <!-- END CLASS="BUCKETBLOCK" --> </div> <!-- END CLASS="BUCKET IMG" --> </div> <!-- END ID="RES399958516" CLASS="BUCKETWRAP INTERNALLINK INSETTWOCOLUMN INSET2COL " --> <p>"We try to keep a diverse crop portfolio just to balance out markets, weather, whatever Mother Nature throws at us," says Bays as he drives through his orchards.</p> <div id="res399958538" class="bucketwrap internallink insettwocolumn inset2col "> <div class="bucket img"> <a class="imagewrap" id="featuredStackSquareImage398607800" href="https://www.npr.org/sections/thesalt/2015/04/15/398607800/redistribute-californias-water-not-without-a-fight" data-metrics-ga4='{"category":"recirculation","action":"story_recirculation_click","clickType":"inset box","clickUrl":"https:\/\/www.npr.org\/sections\/thesalt\/2015\/04\/15\/398607800\/redistribute-californias-water-not-without-a-fight"}' ><picture><source srcset="https://media.npr.org/assets/img/2015/04/14/gettyimages-468840872_sq-69134152398a08595e512152c723175cfd8cc93b.jpg?s=100&c=15&f=jpeg" data-original="https://media.npr.org/assets/img/2015/04/14/gettyimages-468840872_sq-69134152398a08595e512152c723175cfd8cc93b.jpg?s=100&c=100&f=jpeg" data-template="https://media.npr.org/assets/img/2015/04/14/gettyimages-468840872_sq-69134152398a08595e512152c723175cfd8cc93b.jpg?s={width}&c={quality}&f={format}" data-format="webp" class="img lazyOnLoad" type="image/webp" /><source srcset="https://media.npr.org/assets/img/2015/04/14/gettyimages-468840872_sq-69134152398a08595e512152c723175cfd8cc93b.jpg?s=100&c=15&f=jpeg" data-original="https://media.npr.org/assets/img/2015/04/14/gettyimages-468840872_sq-69134152398a08595e512152c723175cfd8cc93b.jpg?s=100&c=100&f=jpeg" data-template="https://media.npr.org/assets/img/2015/04/14/gettyimages-468840872_sq-69134152398a08595e512152c723175cfd8cc93b.jpg?s={width}&c={quality}&f={format}" data-format="jpeg" class="img lazyOnLoad" type="image/jpeg" /><img src="https://media.npr.org/assets/img/2015/04/14/gettyimages-468840872_sq-69134152398a08595e512152c723175cfd8cc93b.jpg?s=100&c=15&f=jpeg" data-original="https://media.npr.org/assets/img/2015/04/14/gettyimages-468840872_sq-69134152398a08595e512152c723175cfd8cc93b.jpg?s=100&c=100&f=jpeg" data-template="https://media.npr.org/assets/img/2015/04/14/gettyimages-468840872_sq-69134152398a08595e512152c723175cfd8cc93b.jpg?s={width}&c={quality}&f={format}" data-format="jpeg" class="img lazyOnLoad" alt="Redistribute California&#039;s Water? Not Without A Fight" loading="lazy" /></picture></a> <div class="bucketblock"> <h3 class="slug"><a href="https://www.npr.org/sections/thesalt/">The Salt </a></h3> <h3><a href="https://www.npr.org/sections/thesalt/2015/04/15/398607800/redistribute-californias-water-not-without-a-fight" data-metrics-ga4='{"category":"recirculation","action":"story_recirculation_click","clickType":"inset box","clickUrl":"https:\/\/www.npr.org\/sections\/thesalt\/2015\/04\/15\/398607800\/redistribute-californias-water-not-without-a-fight"}' >Redistribute California's Water? Not Without A Fight</a></h3> </div> <!-- END CLASS="BUCKETBLOCK" --> </div> <!-- END CLASS="BUCKET IMG" --> </div> <!-- END ID="RES399958538" CLASS="BUCKETWRAP INTERNALLINK INSETTWOCOLUMN INSET2COL " --> <p>But Mother Nature hasn't been kind to Bays and his family. For two years now, he and his neighbors have received no water allocation — zero — from the federal Central Valley Project, even though a canal with federal water flows right past his orchards.</p> <p>"It's a little bit frustrating when you have to look at that every day. There's water there but there's none you can have unless you've saved it, banked it or paid through the nose for it," he says.</p> <p>Bays is describing California's complex system in which all water is spoken for. His family happens to have "junior" water rights. In other words, they have no rights to the water running past their orchards that is destined for Southern California.</p> <p>So like many farmers, the Bays have had to turn their wells for groundwater to keep their trees alive. But the groundwater is salty and, over the long haul, not good for the trees. Bays points at a small almond branch where the leaves have stopped growing.</p> <p>"From here out should have new leaf growth," he says. "And you can crack at it and it's dead and here it's a little softer, there's a little bit of green left. That's just from the stress level in the tree."</p> <aside id="ad-secondary-wrap" class="ad-wrap secondary" aria-label="advertisement"> <div class="ad-header "><span>Sponsor Message</span></div> <div id="ad-secondary-Arts___Life_Food" class="ad-config ad-secondary has-refresh-enabled" data-ad-config='{"network":"\/6735\/","site":{"desktop":"NPRSecondary","mobile":"NPRMobileSecondary"},"zone":"Arts___Life_Food","targets":{"testserver":"false","isPodcastEpisode":"false","storyId":"399958203","program":"Morning_Edition","agg":["139941248"],"blog":"139941248"},"location":"secondary","deferred":false,"isBetweenContent":true,"overflowCount":null,"hasRefreshEnabled":true,"isOutstreamVideoEnabled":false}'></div> <div class="ad-footer "></div> </aside> <p>Like his trees, Bays is also under stress. Almonds are caught in the crosshairs of critics who say the trees require as much as 10 percent of the state's water --in other words, too much.</p> <p>"Almonds use more water than all of the indoor water use in all of California," says <a href="https://www.c-win.org/board.html#Tom">Tom Stokely</a>, water policy analyst with the California Water Impact Network and one of the crop's most vocal critics. "Almonds use more than all of the outdoor residential landscaping in California and almonds are not the largest water-consuming crop either."</p> <p>For example, alfalfa requires a lot of water, but almonds attract more criticism in part because production for export has exploded in the past decade. It's a $4.8 billion dollar market. And that's encouraged farmers to rip out annual crops like tomatoes and melons in favor of orchards. But unlike annual crops, a farmer can't fallow an orchard.</p> <p>Almond industry spokesmen say almonds are getting a bad rap.</p> <p>Carissa Sauer of the <a href="http://www.almonds.com/">Almond Board of California</a> writes in an email that the controversy over how much water almonds use "has been filled with misinformation and bad facts. We're working hard to get out actual facts, set the record straight..."</p> <p>A <a href="https://www.youtube.com/watch?v=7EGYiMUOKbY">video</a> posted on the Board's website states: "Over the past two decades, almond growers have reduced the amount of water used per pound of almonds by 33 percent."</p> <p>Critics say that might be true, but as farmers plant more orchards, more water is consumed.</p> <p>Others say that without the drought, we wouldn't be talking about almonds.</p> <p>"If you listen to the spokespersons on all the sides and the pundits on all the sides, you'll pretty quickly come to understand that waste is always water used by other people," says <a href="http://faculty.engineering.ucdavis.edu/lund/">Jay Lund</a>, a professor of engineering and director of the Center for Watershed Sciences at the University of California, Davis. "This is, I think, a natural human condition in such a dry place."</p> </div> <div class="tags"> <ul> <li><a class="tag tag--story"href="https://www.npr.org/tags/129009718/agriculture">agriculture</a></li> <li><a class="tag tag--story"href="https://www.npr.org/tags/158091638/almonds">almonds</a></li> <li><a class="tag tag--story"href="https://www.npr.org/tags/158091642/nuts">nuts</a></li> <li><a class="tag tag--story"href="https://www.npr.org/tags/272085907/california-drought">California drought</a></li> </ul> </div> <!-- END CLASS="TAGS" --> <div class="share-tools share-tools--secondary" aria-label="Share tools"> <ul> <li class="share-tools__service share-tools__service--facebook"><button class="fbStory399958203" data-share-facebook='{"storyId": "399958203" }' data-metrics-ga4='{"category":"share","action":"share","clickName":"facebook"}' ><b class="share-tools__service-name">Facebook</b></button></li> <li class="share-tools__service share-tools__service--flipboard"><button class="story399958203" data-share-flipboard='{"storyId": "399958203" }' data-metrics-ga4='{"category":"share","action":"share","clickName":"flipboard"}' ><b class="share-tools__service-name">Flipboard</b></button></li> <li class="share-tools__service share-tools__service--email"><button class='share-tools__email-link' data-story-id='399958203' data-metrics-ga4='{"category":"share","action":"share","clickName":"email"}' ><b class="share-tools__service-name">Email</b></button></li> </ul> </div> <!-- END CLASS="SHARE-TOOLS SHARE-TOOLS--SECONDARY" ARIA-LABEL="SHARE TOOLS" --> <div id="newsletter-acquisition-callout-data" data-newsletter="{&quot;newsletterId&quot;:&quot;news&quot;,&quot;title&quot;:&quot;Up First&quot;,&quot;marketingHeader&quot;:&quot;Sign Up For NPR&#039;s Up First Newsletter&quot;,&quot;frequency&quot;:&quot;every day&quot;,&quot;shortDescription&quot;:&quot;The stories you need to start your day, hand-picked for you every weekday. 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