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.post56__text { width : calc(100% - 320px) ;} .section_64b93f2a8ef7244 .primary56 .post56--list--thumb-left .thumbnail56 { padding-right : 24px ;} .section_64b93f2a8ef7244 .primary56 .post56--list--thumb-right .thumbnail56 { padding-left : 24px ;} .section_64b93f2a8ef7244 .primary56 .thumbnail56 img { border-radius : 0px ;} .section_64b93f2a8ef7244 .primary56 .thumbnail56 .thumbnail56__hover-img { width : 40% ;} .section_64b93f2a8ef7244 .primary56 .title56 { font-size : 34px ;} .section_64b93f2a8ef7244 .primary56 .meta56__author img { width : 32px ;} .builder56 .section_64b93f2a8ef7244 .secondary56__sep { border-left-width : 0px ;} .builder56 .section_64b93f2a8ef7244 .heading56--middle-line .heading56__line { height : 3px ;} .builder56 .section_64b93f2a8ef7244 .heading56--border-top { border-top-width : 3px ;} .builder56 .section_64b93f2a8ef7244 .heading56--border-bottom { border-bottom-width : 3px ;} .builder56 .section_64b93f2a8ef7244 .heading56--border-around .heading56__text { border-width : 3px ;} .builder56 .section_64b93f2a8ef7244 .heading56 { font-size : 18px ;} .builder56 .section_64b93f2a8ef7244 .heading56--middle-line .heading56__line { background-color : #eaeaea ;} .builder56 .section_64b93f2a8ef7244 .heading56--border-top, .builder56 .section_64b93f2a8ef7244 .heading56--border-bottom { border-color : #eaeaea ;} .builder56 .section_64b93f2a8ef7244 .heading56--border-around .heading56__text { border-color : #eaeaea ;} .builder56 .section_64b93f2a8ef7244 .ad56__container { padding : 0px 0 ;} .section_64b93f2a8ef7255 .primary56 .post56__padding { padding-bottom : 80% ;} .section_64b93f2a8ef7255 .primary56 .post56__height { height : 320px ;} .section_64b93f2a8ef7255 .primary56 .post56__overlay { background : rgba(0,0,0,.3) ;} .section_64b93f2a8ef7255 .primary56 .row56__col--big .title56 { font-size : 2.1em ;} .section_64b93f2a8ef7255 .primary56 .row56__col--medium .post56--list--thumb-pixel .thumbnail56 { width : 130px ;} .section_64b93f2a8ef7255 .primary56 .row56__col--medium .post56--list--thumb-pixel .thumbnail56 + .post56__text { width : calc(100% - 130px) ;} .section_64b93f2a8ef7255 .primary56 .row56__col--medium .title56 { font-size : 1.3em ;} .section_64b93f2a8ef7255 .primary56 .row56__col--medium .excerpt56 { font-size : 13px ;} .section_64b93f2a8ef7255 .primary56 .row56__col--medium .excerpt56 { line-height : 1.3 ;} .section_64b93f2a8ef7255 .primary56 .row56__col--small .post56--list--thumb-pixel .thumbnail56 { width : 120px ;} .section_64b93f2a8ef7255 .primary56 .row56__col--small .post56--list--thumb-pixel .thumbnail56 + .post56__text { width : calc(100% - 120px) ;} .section_64b93f2a8ef7255 .primary56 .carousel-cell { padding : 0 16px ;} .section_64b93f2a8ef7255 .primary56 .carousel56__container { margin : 0 -16px ;} .section_64b93f2a8ef7255 .primary56 .blog56--grid { column-gap : 40px ;} .section_64b93f2a8ef7255 .primary56 .blog56--list { column-gap : 40px ;} .section_64b93f2a8ef7255 .primary56 .masonry-cell { padding-left : calc(40px/2) ;} .section_64b93f2a8ef7255 .primary56 .masonry-cell { padding-right : calc(40px/2) ;} .section_64b93f2a8ef7255 .primary56 .main-masonry { margin-left : calc(-40px/2) ;} .section_64b93f2a8ef7255 .primary56 .main-masonry { margin-right : calc(-40px/2) ;} .section_64b93f2a8ef7255 .primary56 .row56 { column-gap : 40px ;} .section_64b93f2a8ef7255 .primary56 .blog56__sep { column-gap : 40px ;} .section_64b93f2a8ef7255 .primary56 .blog56__sep__line { transform : translate( calc(40px/2), 0 ) ;} .section_64b93f2a8ef7255 .primary56 .blog56--grid { row-gap : 64px ;} .section_64b93f2a8ef7255 .primary56 .blog56--list { row-gap : 64px ;} .section_64b93f2a8ef7255 .primary56 .masonry-cell { padding-top : 64px ;} .section_64b93f2a8ef7255 .primary56 .main-masonry { margin-top : -64px ;} .section_64b93f2a8ef7255 .primary56 .post56__sep__line { top : calc(-64px/2) ;} .section_64b93f2a8ef7255 .primary56 .component56 + .component56 { margin-top : 8px ;} .section_64b93f2a8ef7255 .primary56 .thumbnail56 { margin-bottom : 10px ;} .section_64b93f2a8ef7255 .primary56 .title56 { margin-bottom : 10px ;} .section_64b93f2a8ef7255 .primary56 .excerpt56 { margin-bottom : 10px ;} .section_64b93f2a8ef7255 .primary56 .blog56__sep__line { border-right-width : 1px ;} .section_64b93f2a8ef7255 .primary56 .post56__sep__line { border-top-width : 0px ;} .section_64b93f2a8ef7255 .primary56 .post56 { border-radius : 0px ;} .section_64b93f2a8ef7255 .primary56 .post56 { box-shadow : 2px 8px 20px rgba(0,0,0,0.0) ;} .section_64b93f2a8ef7255 .primary56 .post56__text { padding : 0px ;} .section_64b93f2a8ef7255 .primary56 .post56--list--thumb-percent .thumbnail56 { width : 40% ;} .section_64b93f2a8ef7255 .primary56 .post56--list--thumb-percent .thumbnail56 + .post56__text { width : calc(100% - 40%) ;} .section_64b93f2a8ef7255 .primary56 .post56--list--thumb-pixel .thumbnail56 { width : 100px ;} .section_64b93f2a8ef7255 .primary56 .post56--list--thumb-pixel .thumbnail56 + .post56__text { width : calc(100% - 100px) ;} .section_64b93f2a8ef7255 .primary56 .post56--list--thumb-left .thumbnail56 { padding-right : 24px ;} .section_64b93f2a8ef7255 .primary56 .post56--list--thumb-right .thumbnail56 { padding-left : 24px ;} .section_64b93f2a8ef7255 .primary56 .thumbnail56 img { border-radius : 0px ;} .section_64b93f2a8ef7255 .primary56 .thumbnail56 .thumbnail56__hover-img { width : 40% ;} .section_64b93f2a8ef7255 .primary56 .title56 { font-size : 34px ;} .section_64b93f2a8ef7255 .primary56 .meta56__author img { width : 32px ;} .builder56 .section_64b93f2a8ef7255 .secondary56__sep { border-left-width : 1px ;} .builder56 .section_64b93f2a8ef7255 .secondary56__sep { border-color : #D5D5D5 ;} .builder56 .section_64b93f2a8ef7255 .heading56--middle-line .heading56__line { height : 3px ;} .builder56 .section_64b93f2a8ef7255 .heading56--border-top { border-top-width : 3px ;} .builder56 .section_64b93f2a8ef7255 .heading56--border-bottom { border-bottom-width : 3px ;} .builder56 .section_64b93f2a8ef7255 .heading56--border-around .heading56__text { border-width : 3px ;} .builder56 .section_64b93f2a8ef7255 .heading56 { font-size : 18px ;} .builder56 .section_64b93f2a8ef7255 .heading56--middle-line .heading56__line { background-color : #eaeaea ;} .builder56 .section_64b93f2a8ef7255 .heading56--border-top, .builder56 .section_64b93f2a8ef7255 .heading56--border-bottom { border-color : #eaeaea ;} .builder56 .section_64b93f2a8ef7255 .heading56--border-around .heading56__text { border-color : #eaeaea ;} .builder56 .section_64b93f2a8ef7255 .ad56__container { padding : 0px 0 ;} .builder56 { padding-top : 20px ;} .builder56 { padding-bottom : 30px ;} .heading56 { font-family : var(--font-nav) ;} .heading56 { font-weight : 700 ;} .heading56 { font-style : normal ;} .heading56 { font-size : 14px ;} .heading56 { letter-spacing : 3px ;} .heading56 { text-transform : uppercase ;} .titlebar56__main { width : 600px ;} .titlebar56 { border-top-width : 0px ;} .titlebar56 { border-bottom-width : 0px ;} .titlebar56__title { font-family : Bentham ;} .titlebar56__title { font-weight : 400 ;} .titlebar56__title { font-style : normal ;} .titlebar56__title { font-size : 64px ;} .titlebar56__description { font-family : var(--font-body) ;} .toparea56 .blog56--grid { column-gap : 40px ;} .toparea56 .blog56--list { column-gap : 40px ;} .toparea56 .masonry-cell { padding-left : calc(40px/2) ;} .toparea56 .masonry-cell { padding-right : calc(40px/2) ;} .toparea56 .main-masonry { margin-left : calc(-40px/2) ;} .toparea56 .main-masonry { margin-right : calc(-40px/2) ;} .toparea56 .row56 { column-gap : 40px ;} .toparea56 .blog56__sep { column-gap : 40px ;} .toparea56 .blog56__sep__line { transform : translate( calc(40px/2), 0 ) ;} .toparea56 .carousel-cell { padding : 0 16px ;} .toparea56 .carousel56__container { margin : 0 -16px ;} .toparea56 .blog56--grid { row-gap : 32px ;} .toparea56 .blog56--list { row-gap : 32px ;} .toparea56 .masonry-cell { padding-top : 32px ;} .toparea56 .main-masonry { margin-top : -32px ;} .toparea56 .post56__sep__line { top : calc(-32px/2) ;} .toparea56 .blog56__sep__line { border-right-width : 1px ;} .toparea56 .blog56__sep__line { border-color : #eaeaea ;} .toparea56 .post56__sep__line { border-top-width : 0px ;} .toparea56 .post56--list--thumb-percent .thumbnail56 { width : 40% ;} .toparea56 .post56--list--thumb-percent .thumbnail56 + .post56__text { width : calc(100% - 40%) ;} .toparea56 .post56--list--thumb-pixel .thumbnail56 { width : 400px ;} .toparea56 .post56--list--thumb-pixel .thumbnail56 + .post56__text { width : calc(100% - 400px) ;} .toparea56 .post56--list--thumb-left .thumbnail56 { padding-right : 24px ;} .toparea56 > .container > .blog56--list .post56--list--thumb-right .thumbnail56 { padding-left : 24px ;} .pagination56 .page-numbers { border-width : 0px ;} .pagination56 .page-numbers { border-radius : 0px ;} .pagination56 .page-numbers { background : rgba(0,0,0,.1) ;} .pagination56 .page-numbers:hover, .pagination56 .page-numbers.current { background : rgba(0,0,0,.2) ;} .post56__padding { padding-bottom : 80% ;} .post56__height { height : 320px ;} .post56__overlay { background : rgba(0,0,0,.3) ;} .blog56--grid { column-gap : 48px ;} .blog56--list { column-gap : 48px ;} .masonry-cell { padding-left : calc(48px/2) ;} .masonry-cell { padding-right : calc(48px/2) ;} .main-masonry { margin-left : calc(-48px/2) ;} .main-masonry { margin-right : calc(-48px/2) ;} .row56 { column-gap : 48px ;} .blog56__sep { column-gap : 48px ;} .blog56__sep__line { transform : translate( calc(48px/2), 0 ) ;} .blog56--grid { row-gap : 100px ;} .blog56--list { row-gap : 100px ;} .masonry-cell { padding-top : 100px ;} .main-masonry { margin-top : -100px ;} .post56__sep__line { top : calc(-100px/2) ;} .component56 + .component56 { margin-top : 8px ;} .thumbnail56 { margin-bottom : 10px ;} .title56 { margin-bottom : 10px ;} .excerpt56 { margin-bottom : 10px ;} .blog56__sep__line { border-right-width : 0px ;} .post56__sep__line { border-top-width : 1px ;} .post56__sep__line { border-color : #777777 ;} .post56 { border-radius : 0px ;} .post56 { box-shadow : 2px 8px 20px rgba(0,0,0,0.0) ;} .post56 .post56__text { padding : 0px ;} .post56--list--thumb-percent .thumbnail56 { width : 40% ;} .post56--list--thumb-percent .thumbnail56 + .post56__text { width : calc(100% - 40%) ;} .post56--list--thumb-pixel .thumbnail56 { width : 280px ;} .post56--list--thumb-pixel .thumbnail56 + .post56__text { width : calc(100% - 280px) ;} .post56--list--thumb-left .thumbnail56 { padding-right : 24px ;} .post56--list--thumb-right .thumbnail56 { padding-left : 24px ;} .thumbnail56 img, .thumbnail56__overlay { border-radius : 0px ;} .thumbnail56__overlay { background : #000 ;} .thumbnail56 .thumbnail56__hover-img { width : 40% ;} .title56 { font-family : Bodoni Moda ;} .title56 { font-weight : 700 ;} .title56 { font-style : normal ;} .title56 { font-size : 34px ;} .title56 { letter-spacing : 0px ;} .title56 a:hover { color : #707070 ;} .title56 a:hover { text-decoration : none ;} .meta56__author a img { width : 32px ;} .meta56 { font-family : var(--font-nav) ;} .meta56 { font-weight : 400 ;} .meta56 { font-style : normal ;} .meta56 { font-size : 14px ;} .meta56 { letter-spacing : 0px ;} .meta56 { color : #777777 ;} .meta56 a { color : #777777 ;} .meta56 a:hover { color : #000000 ;} .meta56__category--fancy { font-family : var(--font-nav) ;} .meta56__category--fancy { font-weight : 700 ;} .meta56__category--fancy { font-style : normal ;} .meta56__category--fancy { font-size : 11px ;} .meta56__category--fancy { letter-spacing : 2px ;} .meta56 .meta56__category--fancy a, .meta56 .meta56__category--fancy a:hover { color : #111111 ;} .single56__title { font-family : Bentham ;} .single56__title { font-weight : 400 ;} .single56__title { font-style : normal ;} .single56__title { font-size : 40px ;} .single56__subtitle { font-family : var(--font-body) ;} .single56__subtitle { font-weight : 300 ;} .single56__subtitle { font-style : normal ;} .single56__subtitle { font-size : 18px ;} :root { --narrow-width : 660px ;} .single56__post_content { font-family : Merriweather ;} .single56__post_content { font-style : normal ;} .single56__post_content { font-size : 16px ;} .single56__post_content { line-height : 1.8 ;} .single56__heading { font-weight : 700 ;} .single56__heading { font-style : normal ;} .single56__heading { font-size : 14px ;} .single56__heading { letter-spacing : 2px ;} .single56__heading { text-transform : uppercase ;} .single56__heading { text-align : center ;} .single56--small-heading-normal .single56__heading { border-top-width : 1px ;} .authorbox56__avatar { width : 90px ;} .authorbox56__text { width : calc(100% - 90px) ;} .terms56 a { line-height : 24px ;} .terms56 a { font-weight : 700 ;} .terms56 a { font-size : 0,8em ;} .terms56 a { letter-spacing : 1px ;} .terms56 a { text-transform : uppercase ;} .terms56 a { border-radius : 0px ;} .terms56 a { border-width : 0px ;} .terms56 a { color : #000 ;} .terms56 a { background : #fff ;} .singlenav56__post__bg { padding-bottom : 45% ;} .singlenav56--1cols .singlenav56__post__bg { padding-bottom : calc(45%/1.8) ;} .progress56 { height : 4px ;} .single56__related .title56 { font-size : 21px ;} .share56--inline a { width : 40px ;} .share56--inline a { height : 40px ;} .share56--full a { height : 40px ;} .share56 a { font-size : 18px ;} .share56--inline a { border-radius : 0px ;} .share56--full a { border-radius : 0px ;} .share56--inline li + li { margin-left : 8px ;} .share56--full ul { column-gap : 8px ;} .share56--custom a { color : #000000 ;} .share56--custom a { background : #eeeeee ;} .share56--custom a:hover { color : #ffffff ;} .share56--custom a:hover { background : #083868 ;} .sidedock56__heading { background : #000 ;} .sidedock56__post .title56 { font-size : 18px ;} .page56__content { font-family : var(--font-body) ;} .page56__content { font-weight : 400 ;} .page56__content { letter-spacing : 0px ;} .page56__content { text-transform : none ;} .footer_bottom56 { background-color : #f0f0f0 ;} .footer56__logo img { width : 400px ;} .footer56__social li + li { margin-left : 3px ;} .footer56__social a { width : 30px ;} .footer56__social a { height : 30px ;} .footer56__social a { font-size : 16px ;} .footer56__social a img { width : 16px ;} .footer56__social a { border-radius : 30px ;} .footer56__social a { border-width : 0px ;} .footer56__social a:hover { background : #000 ;} .footer56__social a:hover { color : #fff ;} .footer56__nav li + li { margin-left : 10px ;} .footer56__nav a { font-size : 11px ;} .footer56__nav a { letter-spacing : 1px ;} .footer56__nav a { text-transform : uppercase ;} .scrollup56--noimage { border-width : 1px ;} :root { --content-width : 1170px ;} body { background-color : rgba(255,255,255,1) ;} body.layout-boxed #wi-all { background-size : cover ;} body.layout-boxed #wi-all { background-position : center center ;} body.layout-boxed #wi-all { background-attachment : scroll ;} body.layout-boxed #wi-all { background-repeat : no-repeat ;} body.layout-boxed #wi-all { border-top-width : 0px ;} body.layout-boxed #wi-all { border-right-width : 0px ;} body.layout-boxed #wi-all { border-bottom-width : 0px ;} body.layout-boxed #wi-all { border-left-width : 0px ;} :root { --darkmode-bg : #000 ;} body { font-weight : 400 ;} body { font-size : 16px ;} body { line-height : 1.5 ;} body { letter-spacing : 0px ;} body { text-transform : none ;} body { color : #000000 ;} a { color : #083868 ;} a:hover { color : #083868 ;} :root { --border-color : #eaeaea ;} :root { --accent-color : #083868 ;} h1, h2, h3, h4, h5, h6 { font-weight : 700 ;} h1, h2, h3, h4, h5, h6 { line-height : 1.1 ;} h1, h2, h3, h4, h5, h6 { text-transform : none ;} h2 { font-size : 33px ;} h3 { font-size : 26px ;} h4 { font-size : 20px ;} button,input[type="submit"],.btn56 { font-family : var(--font-nav) ;} button,input[type="submit"],.btn56 { font-weight : 700 ;} button,input[type="submit"],.btn56 { font-style : normal ;} button,input[type="submit"],.btn56 { font-size : 10px ;} button,input[type="submit"],.btn56 { letter-spacing : 2px ;} button,input[type="submit"],.btn56 { text-transform : uppercase ;} :root { --button-border-radius : 0px ;} :root { --button-height : 48px ;} :root { --button-padding : 28px ;} :root { --button-shadow : 2px 8px 20px rgba(0,0,0,0.0) ;} :root { --button-hover-shadow : 2px 8px 20px rgba(0,0,0,0.0) ;} input[type="text"], input[type="number"], input[type="email"], input[type="url"], input[type="date"], input[type="password"], textarea, .fox-input { font-family : var(--font-nav) ;} input[type="text"], input[type="number"], input[type="email"], input[type="url"], input[type="date"], input[type="password"], textarea, .fox-input { font-weight : 400 ;} input[type="text"], input[type="number"], input[type="email"], input[type="url"], input[type="date"], input[type="password"], textarea, .fox-input { font-style : normal ;} input[type="text"], input[type="number"], input[type="email"], input[type="url"], input[type="date"], input[type="password"], textarea, .fox-input { font-size : 16px ;} input[type="text"], input[type="number"], input[type="email"], input[type="url"], input[type="date"], input[type="password"], textarea, .fox-input { letter-spacing : 0px ;} input[type="text"], input[type="number"], input[type="email"], input[type="url"], input[type="date"], input[type="password"], textarea, .fox-input { text-transform : none ;} :root { --input-border-width : 1px ;} :root { --input-border-radius : 1px ;} :root { --input-height : 46px ;} :root { --input-placeholder-opacity : 0.6 ;} :root { --input-background : #ffffff ;} :root { --input-color : #aaaaaa ;} :root { --input-border-color : #d0d0d0 ;} :root { --input-shadow : 2px 8px 20px rgba(0,0,0,0.0) ;} :root { --input-focus-background : #ffffff ;} :root { --input-focus-color : #000000 ;} :root { --input-focus-border-color : #d0d0d0 ;} :root { 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.secondary56 .wp-block-heading { border-left-width : 0px ;} .widget-title, .secondary56 .wp-block-heading { padding-top : 0px ;} .widget-title, .secondary56 .wp-block-heading { padding-right : 0px ;} .widget-title, .secondary56 .wp-block-heading { padding-bottom : 0px ;} .widget-title, .secondary56 .wp-block-heading { padding-left : 0px ;} .widget_archive, .widget_nav_menu, .widget_meta, .widget_recent_entries, .widget_categories, .widget_product_categories, .widget_recent_comments { font-family : var(--font-heading) ;} .widget_archive, .widget_nav_menu, .widget_meta, .widget_recent_entries, .widget_categories, .widget_product_categories, .widget_recent_comments { font-weight : 400 ;} .widget_archive, .widget_nav_menu, .widget_meta, .widget_recent_entries, .widget_categories, .widget_product_categories, .widget_recent_comments { font-size : 16px ;} .widget_archive, .widget_nav_menu, .widget_meta, .widget_recent_entries, .widget_categories, .widget_product_categories, 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.blog56__sep__line { transform : translate( calc(36px/2), 0 ) ;} .toparea56 .carousel-cell { padding : 0 8px ;} .toparea56 .carousel56__container { margin : 0 -8px ;} .toparea56 .blog56--grid { row-gap : 20px ;} .toparea56 .blog56--list { row-gap : 20px ;} .toparea56 .masonry-cell { padding-top : 20px ;} .toparea56 .main-masonry { margin-top : -20px ;} .toparea56 .post56__sep__line { top : calc(-20px/2) ;} .toparea56 .post56--list--thumb-percent .thumbnail56 { width : 40% ;} .toparea56 .post56--list--thumb-percent .thumbnail56 + .post56__text { width : calc(100% - 40%) ;} .toparea56 .post56--list--thumb-pixel .thumbnail56 { width : 300px ;} .toparea56 .post56--list--thumb-pixel .thumbnail56 + .post56__text { width : calc(100% - 300px) ;} .toparea56 .post56--list--thumb-left .thumbnail56 { padding-right : 16px ;} .toparea56 > .container > .blog56--list .post56--list--thumb-right .thumbnail56 { padding-left : 16px ;} .post56__padding { padding-bottom : 80% ;} .post56__height { height : 320px ;} .blog56--grid { column-gap : 36px ;} .blog56--list { column-gap : 36px ;} .masonry-cell { padding-left : calc(36px/2) ;} .masonry-cell { padding-right : calc(36px/2) ;} .main-masonry { margin-left : calc(-36px/2) ;} .main-masonry { margin-right : calc(-36px/2) ;} .row56 { column-gap : 36px ;} .blog56__sep { column-gap : 36px ;} .blog56__sep__line { transform : translate( calc(36px/2), 0 ) ;} .blog56--grid { row-gap : 66px ;} .blog56--list { row-gap : 66px ;} .masonry-cell { padding-top : 66px ;} .main-masonry { margin-top : -66px ;} .post56__sep__line { top : calc(-66px/2) ;} .component56 + .component56 { margin-top : 8px ;} .thumbnail56 { margin-bottom : 8px ;} .title56 { margin-bottom : 8px ;} .excerpt56 { margin-bottom : 8px ;} .post56 .post56__text { padding : 0px ;} .post56--list--thumb-percent .thumbnail56 { width : 40% ;} .post56--list--thumb-percent .thumbnail56 + .post56__text { width : calc(100% - 40%) ;} .post56--list--thumb-left .thumbnail56 { padding-right : 16px ;} .post56--list--thumb-right .thumbnail56 { padding-left : 16px ;} .title56 { font-size : 28px ;} .meta56__author a img { width : 28px ;} .meta56 { font-size : 14px ;} .single56__title { font-size : 32px ;} .single56__subtitle { font-size : 18px ;} .single56__post_content { font-size : 15px ;} .single56__heading { font-size : 13px ;} .single56__related .title56 { font-size : 18px ;} .sidedock56__post .title56 { font-size : 16px ;} .footer56__nav li + li { margin-left : 8px ;} } @media (min-width:1024px) { body.layout-boxed #wi-all { margin-top : 0px ;} body.layout-boxed #wi-all { margin-bottom : 0px ;} body.layout-boxed #wi-all { padding-top : 0px ;} body.layout-boxed #wi-all { padding-bottom : 0px ;} } @media only screen and (min-width: 840px) { .builder56 .section_64b93f2a8ef7211 .secondary56 { width : 260px ;} .builder56 .section_64b93f2a8ef7211.hassidebar > .container > .primary56 { width : calc(100% - 260px) ;} .builder56 .section_64b93f2a8ef7222 .secondary56 { width : 260px ;} .builder56 .section_64b93f2a8ef7222.hassidebar > .container > .primary56 { width : calc(100% - 260px) ;} .builder56 .section_64b93f2a8ef7233 .secondary56 { width : 260px ;} .builder56 .section_64b93f2a8ef7233.hassidebar > .container > .primary56 { width : calc(100% - 260px) ;} .builder56 .section_64b93f2a8ef7244 .secondary56 { width : 260px ;} .builder56 .section_64b93f2a8ef7244.hassidebar > .container > .primary56 { width : calc(100% - 260px) ;} .builder56 .section_64b93f2a8ef7255 .secondary56 { width : 260px ;} .builder56 .section_64b93f2a8ef7255.hassidebar > .container > .primary56 { width : calc(100% - 260px) ;} .secondary56 { width : 280px ;} .hassidebar > .container--main > .primary56 { width : calc(100% - 280px) ;} } @media(max-width:600px) { .text-logo { font-size : 20px ;} .offcanvas56 { top : 54px ;} .section_64b93f2a8ef7211 .primary56 .post56__padding { padding-bottom : 80% ;} .section_64b93f2a8ef7211 .primary56 .post56__height { height : 320px ;} .section_64b93f2a8ef7211 .primary56 .row56__col--small .post56--list--thumb-pixel .thumbnail56 { width : 90px ;} .section_64b93f2a8ef7211 .primary56 .row56__col--small .post56--list--thumb-pixel .thumbnail56 + .post56__text { width : calc(100% - 90px) ;} .section_64b93f2a8ef7211 .primary56 .carousel-cell { padding : 0 8px ;} .section_64b93f2a8ef7211 .primary56 .carousel56__container { margin : 0 -8px ;} .section_64b93f2a8ef7211 .primary56 .blog56--grid { column-gap : 20px ;} .section_64b93f2a8ef7211 .primary56 .blog56--list { column-gap : 20px ;} .section_64b93f2a8ef7211 .primary56 .masonry-cell { padding-left : calc(20px/2) ;} .section_64b93f2a8ef7211 .primary56 .masonry-cell { padding-right : calc(20px/2) ;} .section_64b93f2a8ef7211 .primary56 .main-masonry { margin-left : calc(-20px/2) ;} .section_64b93f2a8ef7211 .primary56 .main-masonry { margin-right : calc(-20px/2) ;} .section_64b93f2a8ef7211 .primary56 .row56 { column-gap : 20px ;} .section_64b93f2a8ef7211 .primary56 .blog56__sep { column-gap : 20px ;} .section_64b93f2a8ef7211 .primary56 .blog56__sep__line { transform : translate( calc(20px/2), 0 ) ;} .section_64b93f2a8ef7211 .primary56 .blog56--grid { row-gap : 10px ;} .section_64b93f2a8ef7211 .primary56 .blog56--list { row-gap : 10px ;} .section_64b93f2a8ef7211 .primary56 .masonry-cell { padding-top : 10px ;} .section_64b93f2a8ef7211 .primary56 .main-masonry { margin-top : -10px ;} .section_64b93f2a8ef7211 .primary56 .post56__sep__line { top : calc(-10px/2) ;} .section_64b93f2a8ef7211 .primary56 .component56 + .component56 { margin-top : 6px ;} .section_64b93f2a8ef7211 .primary56 .thumbnail56 { margin-bottom : 6px ;} .section_64b93f2a8ef7211 .primary56 .title56 { margin-bottom : 6px ;} .section_64b93f2a8ef7211 .primary56 .excerpt56 { margin-bottom : 6px ;} .section_64b93f2a8ef7211 .primary56 .post56__text { padding : 0px ;} .section_64b93f2a8ef7211 .primary56 .post56--list--thumb-percent .thumbnail56 { width : 30% ;} .section_64b93f2a8ef7211 .primary56 .post56--list--thumb-percent .thumbnail56 + .post56__text { width : calc(100% - 30%) ;} .section_64b93f2a8ef7211 .primary56 .post56--list--thumb-pixel .thumbnail56 { width : 72px ;} .section_64b93f2a8ef7211 .primary56 .post56--list--thumb-pixel .thumbnail56 + .post56__text { width : calc(100% - 72px) ;} .section_64b93f2a8ef7211 .primary56 .post56--list--thumb-left .thumbnail56 { padding-right : 8px ;} .section_64b93f2a8ef7211 .primary56 .post56--list--thumb-right .thumbnail56 { padding-left : 8px ;} .section_64b93f2a8ef7211 .primary56 .title56 { font-size : 24px ;} .section_64b93f2a8ef7211 .primary56 .meta56__author img { width : 20px ;} .builder56 .section_64b93f2a8ef7211 .heading56--middle-line .heading56__line { height : 2px ;} .builder56 .section_64b93f2a8ef7211 .heading56--border-top { border-top-width : 2px ;} .builder56 .section_64b93f2a8ef7211 .heading56--border-bottom { border-bottom-width : 2px ;} .builder56 .section_64b93f2a8ef7211 .heading56--border-around .heading56__text { border-width : 2px ;} .builder56 .section_64b93f2a8ef7211 .heading56 { font-size : 16px ;} .builder56 .section_64b93f2a8ef7211 .ad56__container { padding : 0px 0 ;} .section_64b93f2a8ef7222 .primary56 .post56__padding { padding-bottom : 80% ;} .section_64b93f2a8ef7222 .primary56 .post56__height { height : 320px ;} .section_64b93f2a8ef7222 .primary56 .row56__col--medium .post56--list--thumb-pixel .thumbnail56 { width : 90px ;} .section_64b93f2a8ef7222 .primary56 .row56__col--medium .post56--list--thumb-pixel .thumbnail56 + .post56__text { width : calc(100% - 90px) ;} .section_64b93f2a8ef7222 .primary56 .row56__col--small .post56--list--thumb-pixel .thumbnail56 { width : 90px ;} .section_64b93f2a8ef7222 .primary56 .row56__col--small .post56--list--thumb-pixel .thumbnail56 + .post56__text { width : calc(100% - 90px) ;} .section_64b93f2a8ef7222 .primary56 .carousel-cell { padding : 0 8px ;} .section_64b93f2a8ef7222 .primary56 .carousel56__container { margin : 0 -8px ;} .section_64b93f2a8ef7222 .primary56 .blog56--grid { column-gap : 10px ;} .section_64b93f2a8ef7222 .primary56 .blog56--list { column-gap : 10px ;} .section_64b93f2a8ef7222 .primary56 .masonry-cell { padding-left : calc(10px/2) ;} .section_64b93f2a8ef7222 .primary56 .masonry-cell { padding-right : calc(10px/2) ;} .section_64b93f2a8ef7222 .primary56 .main-masonry { margin-left : calc(-10px/2) ;} .section_64b93f2a8ef7222 .primary56 .main-masonry { margin-right : calc(-10px/2) ;} .section_64b93f2a8ef7222 .primary56 .row56 { column-gap : 10px ;} .section_64b93f2a8ef7222 .primary56 .blog56__sep { column-gap : 10px ;} .section_64b93f2a8ef7222 .primary56 .blog56__sep__line { transform : translate( calc(10px/2), 0 ) ;} .section_64b93f2a8ef7222 .primary56 .blog56--grid { row-gap : 10px ;} .section_64b93f2a8ef7222 .primary56 .blog56--list { row-gap : 10px ;} .section_64b93f2a8ef7222 .primary56 .masonry-cell { padding-top : 10px ;} .section_64b93f2a8ef7222 .primary56 .main-masonry { margin-top : -10px ;} .section_64b93f2a8ef7222 .primary56 .post56__sep__line { top : calc(-10px/2) ;} .section_64b93f2a8ef7222 .primary56 .component56 + .component56 { margin-top : 6px ;} .section_64b93f2a8ef7222 .primary56 .thumbnail56 { margin-bottom : 6px ;} .section_64b93f2a8ef7222 .primary56 .title56 { margin-bottom : 6px ;} .section_64b93f2a8ef7222 .primary56 .excerpt56 { margin-bottom : 6px ;} .section_64b93f2a8ef7222 .primary56 .post56__text { padding : 0px ;} .section_64b93f2a8ef7222 .primary56 .post56--list--thumb-percent .thumbnail56 { width : 30% ;} .section_64b93f2a8ef7222 .primary56 .post56--list--thumb-percent .thumbnail56 + .post56__text { width : calc(100% - 30%) ;} .section_64b93f2a8ef7222 .primary56 .post56--list--thumb-pixel .thumbnail56 { width : 100px ;} .section_64b93f2a8ef7222 .primary56 .post56--list--thumb-pixel .thumbnail56 + .post56__text { width : calc(100% - 100px) ;} .section_64b93f2a8ef7222 .primary56 .post56--list--thumb-left .thumbnail56 { padding-right : 8px ;} .section_64b93f2a8ef7222 .primary56 .post56--list--thumb-right .thumbnail56 { padding-left : 8px ;} .section_64b93f2a8ef7222 .primary56 .title56 { font-size : 19px ;} .section_64b93f2a8ef7222 .primary56 .meta56__author img { width : 20px ;} .builder56 .section_64b93f2a8ef7222 .heading56--middle-line .heading56__line { height : 2px ;} .builder56 .section_64b93f2a8ef7222 .heading56--border-top { border-top-width : 2px ;} .builder56 .section_64b93f2a8ef7222 .heading56--border-bottom { border-bottom-width : 2px ;} .builder56 .section_64b93f2a8ef7222 .heading56--border-around .heading56__text { border-width : 2px ;} .builder56 .section_64b93f2a8ef7222 .heading56 { font-size : 16px ;} .builder56 .section_64b93f2a8ef7222 .ad56__container { padding : 0px 0 ;} .section_64b93f2a8ef7233 .primary56 .post56__padding { padding-bottom : 80% ;} .section_64b93f2a8ef7233 .primary56 .post56__height { height : 320px ;} .section_64b93f2a8ef7233 .primary56 .row56__col--medium .post56--list--thumb-pixel .thumbnail56 { width : 90px ;} .section_64b93f2a8ef7233 .primary56 .row56__col--medium .post56--list--thumb-pixel .thumbnail56 + .post56__text { width : calc(100% - 90px) ;} .section_64b93f2a8ef7233 .primary56 .row56__col--small .post56--list--thumb-pixel .thumbnail56 { width : 90px ;} .section_64b93f2a8ef7233 .primary56 .row56__col--small .post56--list--thumb-pixel .thumbnail56 + .post56__text { width : calc(100% - 90px) ;} .section_64b93f2a8ef7233 .primary56 .carousel-cell { padding : 0 8px ;} .section_64b93f2a8ef7233 .primary56 .carousel56__container { margin : 0 -8px ;} .section_64b93f2a8ef7233 .primary56 .blog56--grid { column-gap : 24px ;} .section_64b93f2a8ef7233 .primary56 .blog56--list { column-gap : 24px ;} .section_64b93f2a8ef7233 .primary56 .masonry-cell { padding-left : calc(24px/2) ;} .section_64b93f2a8ef7233 .primary56 .masonry-cell { padding-right : calc(24px/2) ;} .section_64b93f2a8ef7233 .primary56 .main-masonry { margin-left : calc(-24px/2) ;} .section_64b93f2a8ef7233 .primary56 .main-masonry { margin-right : calc(-24px/2) ;} .section_64b93f2a8ef7233 .primary56 .row56 { column-gap : 24px ;} .section_64b93f2a8ef7233 .primary56 .blog56__sep { column-gap : 24px ;} .section_64b93f2a8ef7233 .primary56 .blog56__sep__line { transform : translate( calc(24px/2), 0 ) ;} .section_64b93f2a8ef7233 .primary56 .blog56--grid { row-gap : 24px ;} .section_64b93f2a8ef7233 .primary56 .blog56--list { row-gap : 24px ;} .section_64b93f2a8ef7233 .primary56 .masonry-cell { padding-top : 24px ;} .section_64b93f2a8ef7233 .primary56 .main-masonry { margin-top : -24px ;} .section_64b93f2a8ef7233 .primary56 .post56__sep__line { top : calc(-24px/2) ;} .section_64b93f2a8ef7233 .primary56 .component56 + .component56 { margin-top : 6px ;} .section_64b93f2a8ef7233 .primary56 .thumbnail56 { margin-bottom : 6px ;} .section_64b93f2a8ef7233 .primary56 .title56 { margin-bottom : 6px ;} .section_64b93f2a8ef7233 .primary56 .excerpt56 { margin-bottom : 6px ;} .section_64b93f2a8ef7233 .primary56 .post56__text { padding : 0px ;} .section_64b93f2a8ef7233 .primary56 .post56--list--thumb-percent .thumbnail56 { width : 30% ;} .section_64b93f2a8ef7233 .primary56 .post56--list--thumb-percent .thumbnail56 + .post56__text { width : calc(100% - 30%) ;} .section_64b93f2a8ef7233 .primary56 .post56--list--thumb-pixel .thumbnail56 { width : 100px ;} .section_64b93f2a8ef7233 .primary56 .post56--list--thumb-pixel .thumbnail56 + .post56__text { width : calc(100% - 100px) ;} .section_64b93f2a8ef7233 .primary56 .post56--list--thumb-left .thumbnail56 { padding-right : 8px ;} .section_64b93f2a8ef7233 .primary56 .post56--list--thumb-right .thumbnail56 { padding-left : 8px ;} .section_64b93f2a8ef7233 .primary56 .title56 { font-size : 30px ;} .section_64b93f2a8ef7233 .primary56 .excerpt56 { font-size : 16px ;} .section_64b93f2a8ef7233 .primary56 .meta56__author img { width : 20px ;} .builder56 .section_64b93f2a8ef7233 .heading56--middle-line .heading56__line { height : 2px ;} .builder56 .section_64b93f2a8ef7233 .heading56--border-top { border-top-width : 2px ;} .builder56 .section_64b93f2a8ef7233 .heading56--border-bottom { border-bottom-width : 2px ;} .builder56 .section_64b93f2a8ef7233 .heading56--border-around .heading56__text { border-width : 2px ;} .builder56 .section_64b93f2a8ef7233 .heading56 { font-size : 16px ;} .builder56 .section_64b93f2a8ef7233 .ad56__container { padding : 0px 0 ;} .section_64b93f2a8ef7244 .primary56 .post56__padding { padding-bottom : 80% ;} .section_64b93f2a8ef7244 .primary56 .post56__height { height : 320px ;} .section_64b93f2a8ef7244 .primary56 .row56__col--medium .post56--list--thumb-pixel .thumbnail56 { width : 90px ;} .section_64b93f2a8ef7244 .primary56 .row56__col--medium .post56--list--thumb-pixel .thumbnail56 + .post56__text { width : calc(100% - 90px) ;} .section_64b93f2a8ef7244 .primary56 .row56__col--small .post56--list--thumb-pixel .thumbnail56 { width : 90px ;} .section_64b93f2a8ef7244 .primary56 .row56__col--small .post56--list--thumb-pixel 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single56--content-image-stretch single56--small-heading-normal can-stretch-full can-stretch-wide post-26899 post type-post status-publish format-standard has-post-thumbnail hentry category-business-pill category-marketing-pill tag-brandsafety tag-digitalmarketing tag-programmaticmarketing" itemscope itemtype="https://schema.org/CreativeWork"> <div class="singletop56"></div> <div class="container container--single-header"> <div class="single56__header align-left"> <div class="meta56 component56"> <div class="meta56__item meta56__category--fancy meta56__category--fancy--plain"> <a href="https://startupill.com/pill/business-pill/" rel="tag">Business Pill</a><span class="sep">·</span><a href="https://startupill.com/pill/marketing-pill/" rel="tag">Marketing Pill</a> </div> </div> <h1 class="post-title single56__title component56">Everything You Need To Know About Brand Safety</h1> <div class="meta56 component56"> <div class="meta56__item meta56__date" title="03 Oct, 2023 11:17:23"> October 3, 2023 </div> <div class="meta56__item meta56__author"> <a href="https://startupill.com/author/admin/" itemprop="url" rel="author"><img alt='' src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2080%2080'%3E%3C/svg%3E" data-src='https://i0.wp.com/startupill.com/wp-content/uploads/2023/12/DALL%C2%B7E-2023-11-21-14.02.46-A-headshot-of-a-Jewish-man-in-Brooklyn-New-York.-The-background-subtly-includes-the-Brooklyn-Bridge-and-classic-brownstone-buildings.-The-man-is-wear.png?resize=150%2C150&ssl=1' data-srcset='https://i0.wp.com/startupill.com/wp-content/uploads/2023/12/DALL%C2%B7E-2023-11-21-14.02.46-A-headshot-of-a-Jewish-man-in-Brooklyn-New-York.-The-background-subtly-includes-the-Brooklyn-Bridge-and-classic-brownstone-buildings.-The-man-is-wear.png?resize=150%2C150&ssl=1 2x' class='avatar avatar-80 photo lazy' height='80' width='80' decoding='async'/>Start Pill</a> </div> </div> </div> <div class="single56__thumbnail"> <figure class="single_thumbnail56 thumbnail56--standard post-thumbnail"> <img width="3508" height="2480" src="https://i0.wp.com/startupill.com/wp-content/uploads/2020/11/Dark-Green.png?fit=3508%2C2480&ssl=1" class="attachment-full size-full wp-post-image" alt="" loading="eager" decoding="async" srcset="https://i0.wp.com/startupill.com/wp-content/uploads/2020/11/Dark-Green.png?w=3508&ssl=1 3508w, https://i0.wp.com/startupill.com/wp-content/uploads/2020/11/Dark-Green.png?resize=300%2C212&ssl=1 300w, https://i0.wp.com/startupill.com/wp-content/uploads/2020/11/Dark-Green.png?resize=1024%2C724&ssl=1 1024w, https://i0.wp.com/startupill.com/wp-content/uploads/2020/11/Dark-Green.png?resize=768%2C543&ssl=1 768w, https://i0.wp.com/startupill.com/wp-content/uploads/2020/11/Dark-Green.png?resize=1536%2C1086&ssl=1 1536w, https://i0.wp.com/startupill.com/wp-content/uploads/2020/11/Dark-Green.png?resize=2048%2C1448&ssl=1 2048w, https://i0.wp.com/startupill.com/wp-content/uploads/2020/11/Dark-Green.png?resize=265%2C186&ssl=1 265w, https://i0.wp.com/startupill.com/wp-content/uploads/2020/11/Dark-Green.png?resize=561%2C397&ssl=1 561w, https://i0.wp.com/startupill.com/wp-content/uploads/2020/11/Dark-Green.png?resize=1122%2C793&ssl=1 1122w, https://i0.wp.com/startupill.com/wp-content/uploads/2020/11/Dark-Green.png?resize=364%2C257&ssl=1 364w, https://i0.wp.com/startupill.com/wp-content/uploads/2020/11/Dark-Green.png?resize=728%2C515&ssl=1 728w, https://i0.wp.com/startupill.com/wp-content/uploads/2020/11/Dark-Green.png?resize=608%2C430&ssl=1 608w, https://i0.wp.com/startupill.com/wp-content/uploads/2020/11/Dark-Green.png?resize=758%2C536&ssl=1 758w, https://i0.wp.com/startupill.com/wp-content/uploads/2020/11/Dark-Green.png?resize=1152%2C814&ssl=1 1152w, https://i0.wp.com/startupill.com/wp-content/uploads/2020/11/Dark-Green.png?resize=68%2C48&ssl=1 68w, https://i0.wp.com/startupill.com/wp-content/uploads/2020/11/Dark-Green.png?resize=136%2C96&ssl=1 136w, https://i0.wp.com/startupill.com/wp-content/uploads/2020/11/Dark-Green.png?resize=313%2C221&ssl=1 313w, https://i0.wp.com/startupill.com/wp-content/uploads/2020/11/Dark-Green.png?w=2460&ssl=1 2460w" sizes="(max-width: 3508px) 100vw, 3508px" /> </figure> </div> </div> <div class="container container--main"> <div class="primary56"> <div class="single56__before_content"></div> <div class="entry-content single56__content single56__post_content">  <style>.su-note { display:none; }</style> <p>Brand safety is a common buzzword in the marketing world, and it is so for a reason. You want to burnish your brand image and identity, and brand safety is a key element of that. But, what is it exactly? How do you ensure it? We explain that here, in this article – we encourage you to read on!</p> <figure class="wp-block-image"><img data-recalc-dims="1" decoding="async" width="1230" height="820" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201230%20820'%3E%3C/svg%3E" data-src="https://i0.wp.com/startupill.com/wp-content/uploads/2023/10/word-image-26899-1.jpeg?resize=1230%2C820&ssl=1" alt="" class="wp-image-26902 lazy" data-srcset="https://i0.wp.com/startupill.com/wp-content/uploads/2023/10/word-image-26899-1.jpeg?w=2048&ssl=1 2048w, https://i0.wp.com/startupill.com/wp-content/uploads/2023/10/word-image-26899-1.jpeg?resize=300%2C200&ssl=1 300w, https://i0.wp.com/startupill.com/wp-content/uploads/2023/10/word-image-26899-1.jpeg?resize=1024%2C683&ssl=1 1024w, https://i0.wp.com/startupill.com/wp-content/uploads/2023/10/word-image-26899-1.jpeg?resize=768%2C512&ssl=1 768w, https://i0.wp.com/startupill.com/wp-content/uploads/2023/10/word-image-26899-1.jpeg?resize=1536%2C1024&ssl=1 1536w, https://i0.wp.com/startupill.com/wp-content/uploads/2023/10/word-image-26899-1.jpeg?resize=180%2C120&ssl=1 180w, https://i0.wp.com/startupill.com/wp-content/uploads/2023/10/word-image-26899-1.jpeg?resize=561%2C374&ssl=1 561w, https://i0.wp.com/startupill.com/wp-content/uploads/2023/10/word-image-26899-1.jpeg?resize=1122%2C748&ssl=1 1122w, https://i0.wp.com/startupill.com/wp-content/uploads/2023/10/word-image-26899-1.jpeg?resize=265%2C177&ssl=1 265w, https://i0.wp.com/startupill.com/wp-content/uploads/2023/10/word-image-26899-1.jpeg?resize=531%2C354&ssl=1 531w, https://i0.wp.com/startupill.com/wp-content/uploads/2023/10/word-image-26899-1.jpeg?resize=364%2C243&ssl=1 364w, https://i0.wp.com/startupill.com/wp-content/uploads/2023/10/word-image-26899-1.jpeg?resize=728%2C485&ssl=1 728w, https://i0.wp.com/startupill.com/wp-content/uploads/2023/10/word-image-26899-1.jpeg?resize=608%2C405&ssl=1 608w, https://i0.wp.com/startupill.com/wp-content/uploads/2023/10/word-image-26899-1.jpeg?resize=758%2C505&ssl=1 758w, https://i0.wp.com/startupill.com/wp-content/uploads/2023/10/word-image-26899-1.jpeg?resize=1152%2C768&ssl=1 1152w, https://i0.wp.com/startupill.com/wp-content/uploads/2023/10/word-image-26899-1.jpeg?resize=72%2C48&ssl=1 72w, https://i0.wp.com/startupill.com/wp-content/uploads/2023/10/word-image-26899-1.jpeg?resize=144%2C96&ssl=1 144w, https://i0.wp.com/startupill.com/wp-content/uploads/2023/10/word-image-26899-1.jpeg?resize=313%2C209&ssl=1 313w" data-sizes="(max-width: 1230px) 100vw, 1230px"></figure> <h2 class="wp-block-heading"><span id="What_Is_Brand_Safety">What Is Brand Safety?</span></h2> <p><a href="https://blog.rtbhouse.com/your-ultimate-guide-to-brand-safety/" target="_blank" rel="noopener" title="">Brand safety</a> is the practice of keeping your digital marketing content in a context that would not harm your organization’s reputation. It is often linked to brand suitability, which in fact is an extension of this concept since it focuses on more than just outright toxic context – it takes your brand’s values, mission, and vision into account and aims to avoid settings where these would also be compromised.</p> <p><strong>Why is brand safety important?</strong> With numerous automatic advertising solutions available to marketers nowadays, it is easier for them to lose some control over where their content is placed. Programmatic marketing, with DSPs and SSPs being the main touchpoint between advertisers and advert space owners, is an ideal example of that – it gives marketers the opportunity to post adverts quickly, but with wrong settings, the content may end up on an undesired site.</p> <h2 class="wp-block-heading"><span id="How_to_Ensure_Brand_Safety">How to Ensure Brand Safety?</span></h2> <p>There are several ways to make sure that your brand’s marketing materials are displayed only in valuable, reliable contexts. But, <strong>before proceeding to introduce them, you need to complete one crucial step: define your brand safety</strong>.</p> <p>What type of sites do you want to avoid? Do you wish to focus only on brand safety or on brand suitability as well? Which content exactly do you consider toxic? After all, many of these aspects are subjective, so you need to define them for your brand.</p> <p><strong>Knowing what brand safety is for your organization, you may start introducing measures to ensure it.</strong> Here are some of the best practices:</p> <ul class="wp-block-list"> <li><strong>Select a trusted programmatic platform</strong> – The best way to avoid having your ads displayed alongside toxic content or fake news is to set up them through a trusted provider. After all, with Google you have a guarantee that the context will be highly vetted, with less reputable providers – not really.</li> <li><strong>Monitor campaigns in real-time</strong> – You won’t avoid all breaches to your brand’s safety. But, when they happen, you want to react as quickly as possible. Thus, you should track your campaigns to see where your ads are placed, and when you see that the context is toxic, adjust the settings or exclude the particular publisher. Monitoring will also help you identify ad fraud, by pointing out situations when your ads are clicked by bots.</li> <li><strong>Make full use of the exclusions</strong> – When opting for programmatic ads, you’re usually faced with the option to exclude particular URLs or types of content. While some marketers overlook it, this is an extremely valuable option for your brand safety. Exercise it to the fullest, think of as many exclusions as possible, and set them up in your campaign to mitigate the risks of impressions along toxic content.</li> </ul> <h2 class="wp-block-heading"><span id="The_Takeaway">The Takeaway</span></h2> <p>To recapitulate, <strong>brand safety refers to the measures undertaken to reduce the risks of your marketing materials being displayed in a toxic context.</strong> It is especially important due to the rise of programmatic ads, which appear on different sites and apps with less control from marketers. 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