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data-elementor-id="184" class="elementor elementor-184" data-elementor-post-type="segment"><div class="elementor-element elementor-element-66f67470 e-con-full e-flex e-con e-parent" data-id="66f67470" data-element_type="container"><div class="elementor-element elementor-element-4365189d elementor-widget elementor-widget-gracenote-banner-rtl" data-id="4365189d" data-element_type="widget" data-widget_type="gracenote-banner-rtl.default"><div class="elementor-widget-container"><div class="gracenote-banner-rtl"><div class="gracenote-banner-rtl__img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/02/Group-128.jpg)"></div><div class="container"><span class="gracenote-fade-in">Anunciante</span><h1 class="gracenote-fade-in">Melhorar a publicidade contextual em vídeo com Gracenote metadados e IDs</h1></div></div></div></div></div><div class="elementor-element elementor-element-691eaedc e-flex e-con-boxed e-con e-parent" data-id="691eaedc" data-element_type="container"><div class="e-con-inner"><div class="elementor-element elementor-element-1d171fdc elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading" data-id="1d171fdc" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Visão geral do anunciante</h2></div></div><div class="elementor-element elementor-element-12f4207 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor" data-id="12f4207" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Para além de transformar a forma como as audiências interagem com os conteúdos de vídeo, a televisão ligada (CTV) e os serviços de streaming permitem aos anunciantes chegar às audiências de televisão e vídeo em grande escala e avaliar melhor o desempenho das campanhas. Os compradores de meios de comunicação social necessitam de mais informações contextuais sobre a programação de CTV para atingirem mais eficazmente os seus públicos-alvo e beneficiarem de um inventário e de uma escolha mais relevantes. Com os IDs de conteúdo de referência da Gracenotee os metadados de entretenimento enriquecidos, os anunciantes podem ter uma maior visibilidade e compreensão do conteúdo onde os anúncios são colocados, abrindo oportunidades para uma segmentação mais precisa e uma maior segurança da marca para as suas compras de publicidade.</p></div></div></div></div><div class="elementor-element elementor-element-4a8a2656 e-con-full e-flex e-con e-parent" data-id="4a8a2656" data-element_type="container" data-settings="{"background_background":"classic"}"><div class="elementor-element elementor-element-42a622ce e-flex e-con-boxed e-con e-child" data-id="42a622ce" data-element_type="container"><div class="e-con-inner"><div class="elementor-element elementor-element-7e0c0a8e elementor-invisible elementor-widget elementor-widget-heading" data-id="7e0c0a8e" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Produtos para anunciantes</h2></div></div><div class="elementor-element elementor-element-26b3a616 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor" data-id="26b3a616" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Gracenotepermitem aos anunciantes alinhar melhor as mensagens publicitárias com a programação relevante, incluindo conteúdos inclusivos.</p></div></div></div></div><div class="elementor-element elementor-element-41c68796 e-flex e-con-boxed e-con e-child" data-id="41c68796" data-element_type="container"><div class="e-con-inner"><div class="elementor-element elementor-element-3ba383c9 e-con-full e-flex elementor-invisible e-con e-child" data-id="3ba383c9" data-element_type="container" data-settings="{"background_background":"classic","animation":"fadeIn","animation_delay":100}"><div class="elementor-element elementor-element-20f7ffba e-flex e-con-boxed e-con e-child" data-id="20f7ffba" data-element_type="container" data-settings="{"background_background":"classic"}"><div class="e-con-inner"></div></div><div class="elementor-element elementor-element-366cacf2 elementor-widget elementor-widget-heading" data-id="366cacf2" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Contextual Video Data</h4></div></div><div class="elementor-element elementor-element-593b2213 elementor-widget elementor-widget-text-editor" data-id="593b2213" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><span style="font-weight: 400;">Desbloqueie mais valor da publicidade CTV, tirando partido dos metadados e IDs de conteúdo de vídeo padrão da indústria Gracenote . Ganhe mais transparência no conteúdo onde os seus anúncios são colocados, permitindo-lhe direcionar eficazmente a programação relevante.</span></p></div></div><div class="elementor-element elementor-element-4a606a7f elementor-widget elementor-widget-button" data-id="4a606a7f" data-element_type="widget" data-widget_type="button.default"><div class="elementor-widget-container"><div class="elementor-button-wrapper"><a class="elementor-button elementor-button-link elementor-size-sm" href="/pt/products/contextual-video-data/"><span class="elementor-button-content-wrapper"><span class="elementor-button-text">Saiba mais</span></span></a></div></div></div></div><div class="elementor-element elementor-element-2aff2c9f e-con-full e-flex elementor-invisible e-con e-child" data-id="2aff2c9f" data-element_type="container" data-settings="{"background_background":"classic","animation":"fadeIn","animation_delay":100}"><div class="elementor-element elementor-element-1c0d46be e-flex e-con-boxed e-con e-child" data-id="1c0d46be" data-element_type="container" data-settings="{"background_background":"classic"}"><div class="e-con-inner"></div></div><div class="elementor-element elementor-element-591e36cd elementor-widget elementor-widget-heading" data-id="591e36cd" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Inclusion Analytics</h4></div></div><div class="elementor-element elementor-element-abcf0d9 elementor-widget elementor-widget-text-editor" data-id="abcf0d9" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><span style="font-weight: 400;">Com informações sobre a diversidade dos conteúdos, os compradores de meios de comunicação podem identificar eficazmente uma programação inclusiva para publicidade e colocação de produtos, o que conduz a melhores resultados e à concretização dos objectivos de DE&I.</span></p></div></div><div class="elementor-element elementor-element-535b4400 elementor-widget elementor-widget-button" data-id="535b4400" data-element_type="widget" data-widget_type="button.default"><div class="elementor-widget-container"><div class="elementor-button-wrapper"><a class="elementor-button elementor-button-link elementor-size-sm" href="https://gracenote.com/pt/products/inclusion-analytics/"><span class="elementor-button-content-wrapper"><span class="elementor-button-text">Saiba mais</span></span></a></div></div></div></div></div></div></div><div class="elementor-element elementor-element-620e2bba e-con-full e-flex e-con e-parent" data-id="620e2bba" data-element_type="container" data-settings="{"background_background":"classic"}"><div class="elementor-element elementor-element-6af6db80 e-flex e-con-boxed elementor-invisible e-con e-child" data-id="6af6db80" data-element_type="container" data-settings="{"animation":"fadeIn","animation_delay":100}"><div class="e-con-inner"><div class="elementor-element elementor-element-3d5ccbeb elementor-invisible elementor-widget elementor-widget-heading" data-id="3d5ccbeb" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><p class="elementor-heading-title elementor-size-default">A confiança das principais empresas de entretenimento</p></div></div><div class="elementor-element elementor-element-210e2088 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="210e2088" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><h4 style="text-align: center;">GracenoteAs soluções de desenvolvimento, distribuição, descoberta e publicidade de conteúdos da Apple <span style="color: #f40953;">ajudam os nossos clientes a ligar audiências a conteúdos</span>.</h4></div></div></div></div><div class="elementor-element elementor-element-77c17d2f e-flex e-con-boxed e-con e-child" data-id="77c17d2f" data-element_type="container"><div class="e-con-inner"><div class="elementor-element elementor-element-6e5d624d elementor-invisible elementor-widget elementor-widget-image" data-id="6e5d624d" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img decoding="async" width="96" height="58" src="https://gracenote.com/wp-content/uploads/2024/02/3.svg" class="attachment-full size-full wp-image-246" alt="apple" /></div></div><div class="elementor-element elementor-element-181c6138 elementor-invisible elementor-widget elementor-widget-image" data-id="181c6138" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img decoding="async" width="143" height="49" src="https://gracenote.com/wp-content/uploads/2024/02/4.svg" class="attachment-full size-full wp-image-245" alt="google" /></div></div><div class="elementor-element elementor-element-390efaa elementor-invisible elementor-widget elementor-widget-image" data-id="390efaa" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img loading="lazy" decoding="async" width="108" height="17" src="https://gracenote.com/wp-content/uploads/2024/02/15.svg" class="attachment-full size-full wp-image-273" alt="samsung" /></div></div><div class="elementor-element elementor-element-21491f77 elementor-invisible elementor-widget elementor-widget-image" data-id="21491f77" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img loading="lazy" decoding="async" width="96" height="58" src="https://gracenote.com/wp-content/uploads/2024/02/1.svg" class="attachment-full size-full wp-image-248" alt="spotify" /></div></div><div class="elementor-element elementor-element-1774497 elementor-invisible elementor-widget elementor-widget-image" data-id="1774497" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img loading="lazy" decoding="async" width="96" height="58" src="https://gracenote.com/wp-content/uploads/2024/02/13.svg" class="attachment-full size-full wp-image-275" alt="amazon" /></div></div><div class="elementor-element elementor-element-1b07dcc5 elementor-invisible elementor-widget elementor-widget-image" data-id="1b07dcc5" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img loading="lazy" decoding="async" width="54" height="54" src="https://gracenote.com/wp-content/uploads/2024/02/21.svg" class="attachment-full size-full wp-image-284" alt="wb" /></div></div><div class="elementor-element elementor-element-585bda37 elementor-invisible elementor-widget elementor-widget-image" data-id="585bda37" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img loading="lazy" decoding="async" width="89" height="55" src="https://gracenote.com/wp-content/uploads/2024/02/5.svg" class="attachment-full size-full wp-image-244" alt="lg" /></div></div><div class="elementor-element elementor-element-5e23d1c5 elementor-invisible elementor-widget elementor-widget-image" data-id="5e23d1c5" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img loading="lazy" decoding="async" width="173" height="17" src="https://gracenote.com/wp-content/uploads/2024/02/lucid.svg" class="attachment-full size-full wp-image-973" alt="logotipo" /></div></div><div class="elementor-element elementor-element-56103cbd elementor-invisible elementor-widget elementor-widget-image" data-id="56103cbd" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img loading="lazy" decoding="async" width="458" height="88" src="https://gracenote.com/wp-content/uploads/2024/04/Mask-group-7.png" class="attachment-full size-full wp-image-1814" alt="" srcset="https://gracenote.com/wp-content/uploads/2024/04/Mask-group-7.png 458w, https://gracenote.com/wp-content/uploads/2024/04/Mask-group-7.png?resize=300,58 300w" sizes="(max-width: 458px) 100vw, 458px" /></div></div><div class="elementor-element elementor-element-5d0ecdf3 elementor-invisible elementor-widget elementor-widget-image" data-id="5d0ecdf3" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img loading="lazy" decoding="async" width="96" height="58" src="https://gracenote.com/wp-content/uploads/2024/02/2.svg" class="attachment-full size-full wp-image-247" alt="toyota" /></div></div><div class="elementor-element elementor-element-112c51ea elementor-invisible elementor-widget elementor-widget-image" data-id="112c51ea" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img loading="lazy" decoding="async" width="96" height="58" src="https://gracenote.com/wp-content/uploads/2024/02/11.svg" class="attachment-full size-full wp-image-277" alt="público" /></div></div><div class="elementor-element elementor-element-1a28bcaf elementor-invisible elementor-widget elementor-widget-image" data-id="1a28bcaf" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img loading="lazy" decoding="async" width="191" height="31" src="https://gracenote.com/wp-content/uploads/2024/02/12.svg" class="attachment-full size-full wp-image-276" alt="hyundai" /></div></div><div class="elementor-element elementor-element-538bed1f elementor-invisible elementor-widget elementor-widget-image" data-id="538bed1f" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img loading="lazy" decoding="async" width="735" height="161" src="https://gracenote.com/wp-content/uploads/2024/04/Mask-group-11.png" class="attachment-full size-full wp-image-1815" alt="liberty global" srcset="https://gracenote.com/wp-content/uploads/2024/04/Mask-group-11.png 735w, https://gracenote.com/wp-content/uploads/2024/04/Mask-group-11.png?resize=300,66 300w" sizes="(max-width: 735px) 100vw, 735px" /></div></div><div class="elementor-element elementor-element-371f2b48 elementor-invisible elementor-widget elementor-widget-image" data-id="371f2b48" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img loading="lazy" decoding="async" width="740" height="96" src="https://gracenote.com/wp-content/uploads/2024/04/Mask-group-12.png" class="attachment-full size-full wp-image-1821" alt="thetradedesk" srcset="https://gracenote.com/wp-content/uploads/2024/04/Mask-group-12.png 740w, https://gracenote.com/wp-content/uploads/2024/04/Mask-group-12.png?resize=300,39 300w" sizes="(max-width: 740px) 100vw, 740px" /></div></div><div class="elementor-element elementor-element-e040ca9 elementor-invisible elementor-widget elementor-widget-image" data-id="e040ca9" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img loading="lazy" decoding="async" width="481" height="205" src="https://gracenote.com/wp-content/uploads/2024/04/Mask-group-13.png" class="attachment-full size-full wp-image-1819" alt="publicis" srcset="https://gracenote.com/wp-content/uploads/2024/04/Mask-group-13.png 481w, https://gracenote.com/wp-content/uploads/2024/04/Mask-group-13.png?resize=300,128 300w" sizes="(max-width: 481px) 100vw, 481px" /></div></div><div class="elementor-element elementor-element-5cc24d elementor-invisible elementor-widget elementor-widget-image" data-id="5cc24d" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img loading="lazy" decoding="async" width="55" height="56" src="https://gracenote.com/wp-content/uploads/2024/02/17.svg" class="attachment-full size-full wp-image-288" alt="nbc" /></div></div><div class="elementor-element elementor-element-535761a0 elementor-invisible elementor-widget elementor-widget-image" data-id="535761a0" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img loading="lazy" decoding="async" width="79" height="58" src="https://gracenote.com/wp-content/uploads/2024/02/19.svg" class="attachment-full size-full wp-image-286" alt="comcast" /></div></div><div class="elementor-element elementor-element-31b2b121 elementor-invisible elementor-widget elementor-widget-image" data-id="31b2b121" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img loading="lazy" decoding="async" width="81" height="26" src="https://gracenote.com/wp-content/uploads/2024/02/20.svg" class="attachment-full size-full wp-image-285" alt="roku" /></div></div><div class="elementor-element elementor-element-38f4db66 elementor-invisible elementor-widget elementor-widget-image" data-id="38f4db66" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img decoding="async" src="https://gracenote.com/wp-content/uploads/2024/04/Mask-group-17.png?w=180" title="Mask group-17" alt="dazn" loading="lazy" /></div></div><div class="elementor-element elementor-element-5fbdcf0 elementor-invisible elementor-widget elementor-widget-image" data-id="5fbdcf0" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img decoding="async" src="https://gracenote.com/wp-content/uploads/2024/04/Mask-group-18.png?w=300" title="Mask group-18" alt="Disney" loading="lazy" /></div></div><div class="elementor-element elementor-element-d7e20b9 elementor-invisible elementor-widget elementor-widget-image" data-id="d7e20b9" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img decoding="async" src="https://gracenote.com/wp-content/uploads/2024/04/Mask-group-19.png?w=300" title="Mask group-19" alt="tubi" loading="lazy" /></div></div><div class="elementor-element elementor-element-7168564c elementor-invisible elementor-widget elementor-widget-image" data-id="7168564c" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img loading="lazy" decoding="async" width="695" height="100" src="https://gracenote.com/wp-content/uploads/2024/04/Union.png" class="attachment-full size-full wp-image-1820" alt="" srcset="https://gracenote.com/wp-content/uploads/2024/04/Union.png 695w, https://gracenote.com/wp-content/uploads/2024/04/Union.png?resize=300,43 300w" sizes="(max-width: 695px) 100vw, 695px" /></div></div></div></div><div class="elementor-element elementor-element-3da7622 e-flex e-con-boxed e-con e-child" data-id="3da7622" data-element_type="container"><div class="e-con-inner"><div class="elementor-element elementor-element-31fefe19 elementor-widget elementor-widget-gracenote-testimonials-creative" data-id="31fefe19" data-element_type="widget" data-widget_type="gracenote-testimonials-creative.default"><div class="elementor-widget-container"><div class="gracenote-testimonials-creative"><div class="gracenote-testimonials-creative__content gracenote-fade-in"><span>Testemunhos</span><h2>O que dizem os nossos colaboradores do sector</h2><div class="gracenote-testimonials-creative__btn"><div class="gracenote-button-prev"><svg width="47" height="47" viewbox="0 0 47 47" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="23.5" cy="23.5" r="23" transform="matrix(-1 0 0 1 47 0)" stroke="#BCC7D1"/><path d="M28.2453 23.5001H18.7549M18.7549 23.5001L23.5001 28.2453M18.7549 23.5001L23.5001 18.7549" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></div><div class="gracenote-button-next"><svg width="47" height="47" viewbox="0 0 47 47" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="23.5" cy="23.5" r="23" stroke="#BCC7D1"/><path d="M18.7547 23.5001H28.2451M28.2451 23.5001L23.4999 28.2453M28.2451 23.5001L23.4999 18.7549" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></div></div></div><div class="swiper-container swiper gracenote-fade-in"><div class="swiper-wrapper"><div class="swiper-slide"><div class="gracenote-testimonials-creative__item"><img loading="lazy" decoding="async" width="500" height="171" src="https://gracenote.com/wp-content/uploads/2024/02/peer39_logo.png" class="attachment-full size-full" alt="" srcset="https://gracenote.com/wp-content/uploads/2024/02/peer39_logo.png 500w, https://gracenote.com/wp-content/uploads/2024/02/peer39_logo.png?resize=300,103 300w" sizes="(max-width: 500px) 100vw, 500px" /><h6>A CTV representa o futuro da publicidade televisiva e a capacidade de transmitir sinais de dados contextuais normalizados à escala melhorará os resultados para os anunciantes e conduzirá a um maior investimento para os editores. Passámos os últimos anos a tentar aumentar a eficácia da segmentação de anúncios CTV. Juntamente com Gracenote, esperamos criar um ecossistema sólido em que anunciantes, editores e consumidores beneficiem de conteúdos apoiados por publicidade contextualmente relevante.</h6><p>Mario Diez</p><span>DIRECTOR EXECUTIVO</span></div></div><div class="swiper-slide"><div class="gracenote-testimonials-creative__item"><img loading="lazy" decoding="async" width="500" height="177" src="https://gracenote.com/wp-content/uploads/2024/02/directv-advertising-logo.png" class="attachment-full size-full" alt="" srcset="https://gracenote.com/wp-content/uploads/2024/02/directv-advertising-logo.png 500w, https://gracenote.com/wp-content/uploads/2024/02/directv-advertising-logo.png?resize=300,106 300w" sizes="(max-width: 500px) 100vw, 500px" /><h6>Na DIRECTV Advertising, temos o compromisso de fornecer aos nossos anunciantes as ferramentas para atingir seus públicos de forma mais eficaz. Ao integrar os metadados de conteúdo do Gracenote, podemos oferecer às marcas mais precisão no conteúdo que está a ser transmitido, bem como mais transparência no backend. Esta colaboração representa um passo significativo no sentido de melhorar as nossas capacidades publicitárias da CTV, permitindo-nos apresentar anúncios mais relevantes e impactantes aos nossos telespectadores.</h6><p>Matt Jamison</p><span>AVP, Diretor de parcerias de vendas de anúncios</span></div></div><div class="swiper-slide"><div class="gracenote-testimonials-creative__item"><img loading="lazy" decoding="async" width="500" height="171" src="https://gracenote.com/wp-content/uploads/2024/02/magnite_logo-1.png" class="attachment-full size-full" alt="" srcset="https://gracenote.com/wp-content/uploads/2024/02/magnite_logo-1.png 500w, https://gracenote.com/wp-content/uploads/2024/02/magnite_logo-1.png?resize=300,103 300w" sizes="(max-width: 500px) 100vw, 500px" /><h6>A Magnite tem o prazer de trabalhar com a Gracenote para escalar o uso de categorias contextuais padronizadas para melhorar os resultados da publicidade da CTV e, à medida que a nossa colaboração continua, inovaremos juntos para facilitar a adoção, a escala e a distribuição do Contextual Video Data. Além de experimentar diferentes pacotes com base em casos de utilização contextual, estamos a discutir funcionalidades adicionais, incluindo controlos de dados mais robustos para proprietários de meios de comunicação. Esperamos trabalhar em estreita colaboração com Gracenote e os nossos parceiros para aumentar a colaboração através de informações contextuais.</h6><p>Kristen Williams</p><span>Vice-Presidente Sénior de Parcerias Estratégicas</span></div></div></div></div></div></div></div></div></div></div><div class="elementor-element elementor-element-3c11003a e-con-full e-flex e-con e-parent" data-id="3c11003a" data-element_type="container" data-settings="{"background_background":"classic"}"><div class="elementor-element elementor-element-441e6281 e-flex e-con-boxed e-con e-child" data-id="441e6281" data-element_type="container"><div class="e-con-inner"><div class="elementor-element elementor-element-184fa718 elementor-invisible elementor-widget elementor-widget-heading" data-id="184fa718" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><p class="elementor-heading-title elementor-size-default">Insights</p></div></div><div class="elementor-element elementor-element-7eb87c81 e-flex e-con-boxed elementor-invisible e-con e-child" data-id="7eb87c81" data-element_type="container" data-settings="{"animation":"fadeIn","animation_delay":100}"><div class="e-con-inner"><div class="elementor-element elementor-element-7598ce elementor-widget elementor-widget-heading" data-id="7598ce" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Mais recentes da Gracenote</h2></div></div><div class="elementor-element elementor-element-5a3982d elementor-widget elementor-widget-button" data-id="5a3982d" data-element_type="widget" data-widget_type="button.default"><div class="elementor-widget-container"><div class="elementor-button-wrapper"><a class="elementor-button elementor-button-link elementor-size-sm" href="https://gracenote.com/pt/solutions/"><span class="elementor-button-content-wrapper"><span class="elementor-button-icon"><svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewbox="0 0 17 17" fill="none"><g><path d="M3.3895 8.49995H12.8799M12.8799 8.49995L8.13469 13.2451M12.8799 8.49995L8.13469 3.75476" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span></span></a></div></div></div></div></div><div class="elementor-element elementor-element-7f70650f elementor-widget elementor-widget-gracenote-posts" data-id="7f70650f" data-element_type="widget" data-widget_type="gracenote-posts.default"><div class="elementor-widget-container"><div class="gracenote-posts"><div class="gracenote-posts__item gracenote-fade-in"><div class="gracenote-posts__img-wrap"><a href="https://gracenote.com/pt/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/" class="gracenote-posts__img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/10/woman-looking-at-svod-ui-1200-675.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/pt/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/">Os catálogos SVOD são um grande negócio, mas são muito subutilizados</a></h6><p>As recentes tendências em termos de audiência televisiva sugerem que muitos serviços SVOD poderão não estar a receber o devido valor da maioria dos conteúdos que distribuem. </p><div class="gracenote-posts__bottom"><span>21 de novembro de 2024</span><a href="https://gracenote.com/pt/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/" class="gracenote-posts__btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#F7F7F9"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-posts__item gracenote-fade-in"><div class="gracenote-posts__img-wrap"><a href="https://gracenote.com/pt/insights/whats-new-in-svod-most-of-its-content/" class="gracenote-posts__img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/10/remote-streaming-interface-tv.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/pt/insights/whats-new-in-svod-most-of-its-content/">O que há de novo no SVOD? A maior parte do seu conteúdo</a></h6><p>Apesar da grande variedade disponível nos serviços de streaming, a grande maioria da programação é muito nova. </p><div class="gracenote-posts__bottom"><span>14 de novembro de 2024</span><a href="https://gracenote.com/pt/insights/whats-new-in-svod-most-of-its-content/" class="gracenote-posts__btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#F7F7F9"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-posts__item gracenote-fade-in"><div class="gracenote-posts__img-wrap"><a href="https://gracenote.com/pt/insights/2024-state-of-play/" class="gracenote-posts__img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/11/2024-SOP-report-page-banner-v1-1-1.png?w=1024)"></a></div><h6><a href="https://gracenote.com/pt/insights/2024-state-of-play/">Situação atual em 2024</a></h6><p>Este relatório destaca as tendências de conteúdo SVOD, estratégias de distribuição e pode ser usado para desenvolver jornadas de conteúdo personalizado.</p><div class="gracenote-posts__bottom"><span>13 de novembro de 2024</span><a href="https://gracenote.com/pt/insights/2024-state-of-play/" class="gracenote-posts__btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#F7F7F9"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div></div></div></div></div></div></div><div class="elementor-element elementor-element-24e7b529 e-con-full e-flex e-con e-parent" data-id="24e7b529" data-element_type="container" data-settings="{"background_background":"gradient"}"><div class="elementor-element elementor-element-5fd00d2d elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading" data-id="5fd00d2d" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Vamos discutir as suas necessidades de publicidade em vídeo contextual</h2></div></div><div class="elementor-element elementor-element-16f30c4a elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor" data-id="16f30c4a" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Quer pretenda obter mais transparência na segmentação de anúncios contextuais CTV ou informar investimentos em conteúdos inclusivos, Gracenote pode ajudar.</p></div></div><div class="elementor-element elementor-element-ead1643 elementor-widget elementor-widget-gracenote-popup-button" data-id="ead1643" data-element_type="widget" data-widget_type="gracenote-popup-button.default"><div class="elementor-widget-container"><div class="gracenote-popup-button"><a href="#contact-us-form" class="btn-light">Entrar em contato<svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewbox="0 0 17 17" fill="none"><path d="M3.3895 8.50001H12.8799M12.8799 8.50001L8.13469 13.2452M12.8799 8.50001L8.13469 3.75482" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div></div></div></div><div id="contact-us-form" class="gracenote-header__popup"><div class="gracenote-header__popup-inner"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" fill="none"><path d="M18 6L6 18M6 6L18 18" stroke="#F40953" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/></svg><h2>Entrar em contato</h2><p>Preencha o formulário para nos contactar!</p><div class="wpcf7 no-js" id="wpcf7-f1806-o1" lang="en-US" dir="ltr" data-wpcf7-id="1806"><div class="screen-reader-response"><p role="status" aria-live="polite" aria-atomic="true"></p> <ul></ul></div><form action="/pt/segments/advertiser/#wpcf7-f1806-o1" method="post" class="wpcf7-form init" aria-label="Contact form" novalidate="novalidate" data-status="init"><div style="display: none;"><input type="hidden" name="_wpcf7" value="1806" /><input type="hidden" name="_wpcf7_version" value="6.0" /><input type="hidden" name="_wpcf7_locale" value="en_US" /><input type="hidden" name="_wpcf7_unit_tag" value="wpcf7-f1806-o1" /><input type="hidden" name="_wpcf7_container_post" value="0" /><input type="hidden" name="_wpcf7_posted_data_hash" value="" /><input type="hidden" name="_wpcf7_recaptcha_response" value="" /></div><p><span class="wpcf7-form-control-wrap" data-name="areaOfInterest"><select class="wpcf7-form-control wpcf7-select wpcf7-validates-as-required" aria-required="true" aria-invalid="false" name="areaOfInterest"><option value="">Como podemos ajudar?</option><option value="Sales Inquiry">Perguntas de vendas</option><option value="Other Inquiry">Outro inquérito</option></select></span><br /><span class="wpcf7-form-control-wrap" data-name="first_name"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false" placeholder="Primeiro nome*" value="" type="text" name="first_name" /></span><br /><span class="wpcf7-form-control-wrap" data-name="last_name"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false" placeholder="Sobrenome*" value="" type="text" name="last_name" /></span><br /><span class="wpcf7-form-control-wrap" data-name="email"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email" aria-required="true" aria-invalid="false" placeholder="Email profissional*" value="" type="email" name="email" /></span><br /><span class="wpcf7-form-control-wrap" data-name="job_title"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false" placeholder="Cargo" value="" type="text" name="job_title" /></span><br /><span class="wpcf7-form-control-wrap" data-name="company"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false" placeholder="Empresa*" value="" type="text" name="company" /></span><br /><span class="wpcf7-form-control-wrap" data-name="companySize"><select class="wpcf7-form-control wpcf7-select wpcf7-validates-as-required" aria-required="true" aria-invalid="false" name="companySize"><option value="">Dimensão da empresa*</option><option value="1-99 employees">1-99 empregados</option><option value="100-299 employees">100-299 empregados</option><option value="300-1999 employees">300-1999 trabalhadores</option><option value="2000+ employees">Mais de 2000 empregados</option></select></span><br /><span class="wpcf7-form-control-wrap" data-name="industry"><select class="wpcf7-form-control wpcf7-select wpcf7-validates-as-required" aria-required="true" aria-invalid="false" name="industry"><option value="">Indústria*</option><option value="Agency">Agência</option><option value="Automotive">Automotivo</option><option value="Consulting">Consultoria</option><option value="CPG">CPG</option><option value="Education">Educação</option><option value="Electronics">Eletrônicos</option><option value="Energy">Energia</option><option value="Entertainment">Entretenimento</option><option value="Financial Services">Serviços financeiros</option><option value="Food & Beverages">Alimentação e bebidas</option><option value="Government">Governo</option><option value="Healthcare">Cuidados de saúde</option><option value="Hospitality & Travel">Hotelaria e viagens</option><option value="Insurance">Seguros</option><option value="Internet">Internet</option><option value="Manufacturing">produçãso fabril</option><option value="Media">Mídia</option><option value="Music">Música</option><option value="Non-Profit">Sem fins lucrativos</option><option value="Other">Outros</option><option value="Pharmaceuticals">Produtos farmacêuticos</option><option value="Publishing">Publicações</option><option value="Radio">Rádio</option><option value="Real Estate">Imóveis</option><option value="Retail">Varejo</option><option value="Sports">Esportes</option><option value="Technology">Tecnologia</option><option value="Telecommunications">Telecomunicações</option><option value="Television & Cable">Televisão e cabo</option><option value="Video Gaming">Jogos de vídeo</option></select></span><br /><span class="wpcf7-form-control-wrap" data-name="country"><select class="wpcf7-form-control wpcf7-select wpcf7-validates-as-required" aria-required="true" aria-invalid="false" name="country"><option value="">Localização*</option><option value="Afghanistan">Afeganistão</option><option value="Aland Islands">Ilhas Aland</option><option value="Albania">Albânia</option><option value="Algeria">Argélia</option><option value="Andorra">Andorra</option><option value="Angola">Angola</option><option value="Anguilla">Anguila</option><option value="Antarctica">Antártica</option><option value="Antigua and Barbuda">Antígua e Barbuda</option><option value="Argentina">Argentina</option><option value="Armenia">Armênia</option><option value="Aruba">Aruba</option><option value="Australia">Austrália</option><option value="Austria">Áustria</option><option value="Azerbaijan">Azerbaijão</option><option value="Bahamas">Bahamas</option><option value="Bahrain">Barém</option><option value="Bangladesh">Bangladesh</option><option value="Barbados">Barbados</option><option value="Belarus">Bielorrússia</option><option value="Belgium">Bélgica</option><option value="Belize">Belize</option><option value="Benin">Benim</option><option value="Bermuda">Bermudas</option><option value="Bhutan">Butão</option><option value="Bolivia">Bolívia</option><option value="Bonaire, Sint Eustatius and Saba">Bonaire, Santo Eustáquio e Saba</option><option value="Bosnia and Herzegovina">Bósnia e Herzegovina</option><option value="Botswana">Botsuana</option><option value="Bouvet Island">Ilha Bouvet</option><option value="Brazil">Brasil</option><option value="British Indian Ocean Territory">Território Britânico do Oceano Índico</option><option value="Brunei Darussalam">Brunei Darussalam</option><option value="Bulgaria">Bulgária</option><option value="Burkina Faso">Burquina Faso</option><option value="Burundi">Burundi</option><option value="Cambodia">Camboja</option><option value="Cameroon">Camarões</option><option value="Canada">Canadá</option><option value="Cape Verde">Cabo Verde</option><option value="Cayman Islands">Ilhas Caimão</option><option value="Central African Republic">República Centro-Africana</option><option value="Chad">Chade</option><option value="Chile">Chile</option><option value="China">China</option><option value="Christmas Island">Ilha do Natal</option><option value="Cocos (Keeling) Islands">Ilhas Cocos (Keeling)</option><option value="Colombia">Colômbia</option><option value="Comoros">Comores</option><option value="Congo, the Democratic Republic of the">Congo, República Democrática do</option><option value="Congo">Congo</option><option value="Cook Islands">Ilhas Cook</option><option value="Costa Rica">Costa Rica</option><option value="Cote d’Ivoire">Costa do Marfim</option><option value="Croatia">Croácia</option><option value="Cuba">Cuba</option><option value="Curaçao">Curaçao</option><option value="Cyprus">Chipre</option><option value="Czech Republic">República Tcheca</option><option value="Denmark">Dinamarca</option><option value="Djibouti">Jibuti</option><option value="Dominican Republic">República Dominicana</option><option value="Dominica">Domínica</option><option value="Ecuador">Equador</option><option value="Egypt">Egito</option><option value="El Salvador">El Salvador</option><option value="Equatorial Guinea">Guiné Equatorial</option><option value="Eritrea">Eritreia</option><option value="Estonia">Estônia</option><option value="Ethiopia">Etiópia</option><option value="Falkland Islands (Malvinas)">Ilhas Falkland (Malvinas)</option><option value="Faroe Islands">Ilhas Faroé</option><option value="Fiji">Fiji</option><option value="Finland">Finlândia</option><option value="France">França</option><option value="French Guiana">Guiana Francesa</option><option value="French Polynesia">Polinésia Francesa</option><option value="French 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value="Iceland">Islândia</option><option value="India">Índia</option><option value="Indonesia">Indonésia</option><option value="Iran">Irã</option><option value="Iraq">Iraque</option><option value="Ireland">Irlanda</option><option value="Isle of Man">Ilha de Man</option><option value="Israel">Israel</option><option value="Italy">Itália</option><option value="Jamaica">Jamaica</option><option value="Japan">Japão</option><option value="Jersey">Jersey</option><option value="Jordan">Jordânia</option><option value="Kazakhstan">Cazaquistão</option><option value="Kenya">Quênia</option><option value="Kiribati">Kiribati</option><option value="Korea, Democratic People’s Republic of">Coreia, República Popular Democrática da</option><option value="Korea, Republic of">Coreia, República da</option><option value="Kuwait">Kuwait</option><option value="Kyrgyzstan">Quirguizistão</option><option value="Lao People’s Democratic Republic">República Democrática Popular do Laos</option><option 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