The Product Marketing Certified journey

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href="/pro-plus-membership/"> <h6>Become a Pro+ member</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pro-membership-taster-pack/"> <h6>Your Pro taster pack</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Exec+ membership</h5> <p>For product marketing leaders</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/exec-plus-membership/"> <h6>Become an Exec+ member</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-exec-membership-ebook/"> <h6>Your Exec+ taster pack</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Team membership</h5> <p>Level up your product marketing team</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/teams/"> <h6>Get a team membership</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Why pick PMA?</h5> <p>See what our members say</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/membership-reviews/"> <h6>Membership reviews</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/tag/membership-case-studies/"> <h6>Membership case studies</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/membership-samples/"> <h6>Sample what’s inside</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/insider-membership-plan/"> <h6>Get freemium membership</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/5-essential-day-to-day-templates-for-successful-product-marketers/"> <h6>Templates for success</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Resources</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Content hub</h5> <p>Unlimited resources on tap</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/?filter=articles"> <h6>Articles</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-fix/"> <h6>Presentations</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/?filter=ebooks"> <h6>eBooks</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/?filter=guides"> <h6>Guides</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://media.thealliance.io/podcasts/?filter=podcast-filter-community-pma" target="_blank"> <h6>Podcasts</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/?filter=reports"> <h6>Reports</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/?filter=webinars"> <h6>Webinars</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/"> <h6>View all resources</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Research & reports</h5> <p>Industry insights from us</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-salary-survey-report/"> <h6>Product Marketing Salary Report</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/state-of-product-marketing-report/ "> <h6>State of Product Marketing</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/state-of-product-marketing-leadership-report/"> <h6>State of Product Marketing Leadership</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/the-state-of-go-to-market-report-2022/"> <h6>State of Go-to-Market</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-tech-stack/"> <h6>Product Marketing Tools of Choice</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-influencers-2023/"> <h6>Top 100 Product Marketing Influencers</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-resources/"> <h6>View all reports</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Guides</h5> <p>Brush up on the essentials</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/what-is-product-marketing/"> <h6>What is product marketing?</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-framework/"> <h6>Product marketing framework</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-guide-to-competitive-intelligence/"> <h6>Competitive intelligence</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-guide-to-pricing/"> <h6>Pricing</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/okrs/"> <h6>OKRs</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-guide-to-positioning/"> <h6>Positioning</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-guide-to-go-to-market-strategies/"> <h6>Go-to-Market</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/tag/guides/"> <h6>View all guides</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Best of the rest</h5> <p>Highlights from the site</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://pmmgpt.com"> <h6>PMM-GPT</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-iq/"> <h6>PMM IQ test</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-leadership-resources/"> <h6>Product Marketing Leadership Portal</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-newsletter/"> <h6>Newsletter</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-definitive-product-marketing-reading-list/"> <h6>Product marketing books</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://tools.productmarketingalliance.com/"> <h6>Product marketing tech stack</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/salarycalculator/"> <h6>Salary calculator</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/create-and-contribute/"> <h6>Create and contribute</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Certification</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Product Marketing Core</h5> <p>The A to Z of product marketing essentials</p> <div class="modular-navigation-item-sub-wrapper"> <p style="color:#ff5d4c;">PMMC - Level 1</p> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/product-marketing-certified-core" target="_blank"> <h6>Product Marketing Certified: Core</h6> <p>On-demand</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/live-online/product-marketing-certified-core" target="_blank"> <h6>Live & online</h6> <p>Part-time or full-time</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/in-person/product-marketing-certified-core-live-and-in-person" target="_blank"> <h6>Live & in-person</h6> <p>Pick your city</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/b2c-product-marketing-certified-core target="_blank""> <h6>B2C Product Marketing Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/customer-marketing-certified" target="_blank"> <h6>Customer Marketing Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/product-marketing-certified-core" target="_blank"> <h6>Product-Led Growth Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/#core-certifications" target="_blank"> <h6>View all Core</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Product Marketing Certified: Advanced</h5> <p>Establish your influence and strategic value</p><br> <div class="modular-navigation-item-sub-wrapper"> <p style="color:#ff5d4c;">PMMC II - Level 2</p> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/advanced-product-marketing-certified" target="_blank"> <h6>Product Marketing Certified: Advanced</h6> <p>On-demand</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/messaging-certified" target="_blank"> <h6>Messaging Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/narrative-design-certified" target="_blank"> <h6>Narrative Design Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/positioning-certified-masters" target="_blank"> <h6>Positioning Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/pricing-certified-masters" target="_blank"> <h6>Pricing Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/go-to-market-certified-masters" target="_blank"> <h6>Go-to-Market Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/#advanced-certifications" target="_blank"> <h6>All Product Marketing masters</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Product Marketing Certified: Leadership</h5> <p>The ultimate roadmap for product marketing leaders</p> <div class="modular-navigation-item-sub-wrapper"> <p style="color:#ff5d4c;">PMMC III - Level 3</p> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/leadership-on-demand/product-marketing-certified-leadership"> <h6>Product Marketing Certified: Leadership</h6> <p>On-demand</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/accelerator-live-online/product-marketing-leadership-accelerator"> <h6>Product Marketing Leadership Accelerator</h6> <p>Live & online</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/#all-courses" target="_blank"> <h6>All product marketing courses</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Product Marketing Training</h5> <p>Individual & org-wide options</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/product-marketing-team-training" target="_blank"> <h6>Team training</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-scholar-program/"> <h6>Scholar Program</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/the-product-marketing-certified-journey/"> <h6>Certification Journey</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/why-pmms-love-pmmc/"> <h6>Why PMMs ❤️ PMMC</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Events</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Virtual events & meetups</h5> <p>Connecting our global community</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://virtual.productmarketingalliance.com/location/demos/" target="_blank"> <h6>Product Demos Summit | December 10</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-talks/" target="_blank"> <h6>PMM Talks</h6> <p>Knowledge worth knowing</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://community.productmarketingalliance.com/s/regional-chapters/" target="_blank"> <h6>PMM Meetups</h6> <p>City chapters</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-now/" target="_blank"> <h6>PMM Now</h6> <p>Exclusive live streams</p> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>In-person summits</h5> <p>Coming to a city near you</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/chicago" target="_blank"> <h6>PMM Summit | Chicago | November 13 & 14</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/toronto" target="_blank"> <h6>PMM Summit | Toronto | November 20 & 21</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/london/" target="_blank"> <h6>PMM Summit | London | December 4 & 5</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/washington/" target="_blank"> <h6>PMM Summit | Washington | January 30</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/austin/" target="_blank"> <h6>PMM Summit | Austin | February 11 & 12</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/newyork/" target="_blank"> <h6>PMM Summit | New York | March 13 & 14</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/paris/" target="_blank"> <h6>PMM Summit | Paris | March 26</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/" target="_blank"> <h6>Summit calendar 2024</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Quick links & OnDemand</h5> <p>Plan ahead or catch up</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-ondemand/"> <h6>Catch up OnDemand</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://productmarketingall.typeform.com/to/hxI9MbBm" target="_blank"> <h6>Apply to speak</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://events.productmarketingalliance.com/" target="_blank"> <h6>All events</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://certified.productmarketingalliance.com/" target="_blank"> <h6>All courses</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">About</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>The basics</h5> <p>Our journey & how to reach us</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/about/"> <h6>Mission</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/contact/"> <h6>Contact</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/calling-all-sponsors-or-partners/"> <h6>Partner with us</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/press-resources/"> <h6>Press resources</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/case-studies/"> <h6>Case studies</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/help-centre/"> <h6>Help centre</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Our people</h5> <p>AKA the building blocks of PMA</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/the-pma-team/"> <h6>PMA team</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/experts-in-residence/"> <h6>Experts in Residence</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-founding-members/"> <h6>PMA Founding Members</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/careers/"> <h6>Careers</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Get involved</h5> <p>Get your name published</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/calling-all-sponsors-or-partners/"> <h6>Get the media guide</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/community-partnerships/"> <h6>Community partnerships</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-pulse-2023/"> <h6>PMA Pulse</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/contributor-guide/"> <h6>Create & contribute</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Quick links</h5> <p>Our bread & butter</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/join-slack/"> <h6>Slack community</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-consult/"> <h6>PMA Consult</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://certified.productmarketingalliance.com/" target="_blank"> <h6>Get certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/signup/"> <h6>Membership</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-framework/"> <h6>Product marketing framework</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/articles/"> <h6>Articles</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-resources/"> <h6>All reports</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"><a class="modular-navigation-main" href="https://jobs.productmarketingalliance.com/" target="_blank">Jobs</a></div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Community</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Network</h5> <p>Connect and collaborate</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/join-slack/"> <h6>Slack Community</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/meet-the-ambassadors/"> <h6>Meet the ambassadors</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-meetup/"> <h6>Meetups</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://www.linkedin.com/school/product-marketing-alliance/" target="_blank"> <h6>PMA LinkedIn</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Learn</h5> <p>Level up your career</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/ambassadors/"> <h6>Become an ambassador</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/the-alliance-awards-pma-nominate-today/"> <h6>Product Marketing Awards 2024 | Nominations</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" 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console.log("updatedinternalTagInhouse", updatedinternalTagInhouse); console.log("updatedinternalTagSponsor", updatedinternalTagSponsor); </script> <div class="post-container"> <div id="topContainer">   <div id='div-gpt-ad-1708431085995-0' style='min-width: 728px; min-height: 90px;'> <script> googletag.cmd.push(function() { googletag.display('div-gpt-ad-1708431085995-0'); }); </script> </div>  <div id='div-gpt-ad-1708431159930-0' style='min-width: 300px; min-height: 100px;'> <script> googletag.cmd.push(function() { googletag.display('div-gpt-ad-1708431159930-0'); }); </script> </div> </div> <div class="post-title"> <div class="post-breadcrumb"> <a href="/content-hub/">Content Hub</a> > <a class="active" href="/content-hub?filter=courses"> Certifications </a> </div> <h1>The Product Marketing Certified journey</h1> <span class="post-full-title hidden">The Product Marketing Certified journey</span> </div> <div class="post-tag-section"> <div class="post-tags"> <a class="post-tag-item" tag-slug="articles" href="/content-hub?filter=articles"> Articles </a> </div> </div> <div class="post-other-info"> <div class="post-authors"> <a href="/author/pma/"> <div data-tooltip="Product Marketing Alliance" class="post-author tooltip-trigger-author"> <div data-tooltip="Product Marketing Alliance" style="background-image: url(https://www.productmarketingalliance.com/content/images/2020/03/pma_logomark_red_whitebg.png)" class="author-image tooltip-trigger"> </div> <div class="author-details"> <span data-tooltip="Product Marketing Alliance" class="author-name tooltip-trigger">Product Marketing Alliance</span> </div> </div> </a> </div> <div class="date-time-read"> <span class="post-datetime">March 03, 2021</span> <img src="https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Janrey-test/asterisk-sm.svg" /> <span> 9 min read </span> </div> </div> <a href="#" id="getCopyBtn" class="hidden"> Get a copy</a> <div class="post-content-container"> <div class="left-sidebar"> <div class="sticky-container"> <a target="_blank" href="https://www.linkedin.com/school/product-marketing-alliance/" class="follow-us-on-linkedin"> <img src="https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Janrey-test/linkedin-white.svg"/>Follow us on LinkedIn</a> <span class="left-sidebar-overview"> Contents </span> <aside class="toc-container"> <div class="toc"></div> </aside> </div> </div> <div class="post-content"> <p>The <a href="https://www.productmarketingalliance.com/product-marketing-salary-survey-report/"><u>Product Marketing Salary Survey 2023/24</u></a> revealed product marketers with a product marketing certification earn a whopping <strong>$16,732 more</strong> than those without a qualification, before tax.</p><p>So, why not explore our suite of world-class courses, and embark on your own product marketing-certified journey?</p><p>The role of product marketing is fast, agile, strategic, tactical, varied, and evolving. It sits at the intersection of organizations and is an integral piece of the product puzzle - to deliver that value though, there’s a lot to master.</p><p>Enter the PMA product marketing certification journey. Right on cue.</p><p><a href="https://www.productmarketingalliance.com/top-product-marketing-courses-certificates-and-training/#product-marketing-masters-courses" rel="noreferrer">Our collection of courses</a> has been expertly crafted and created to help you achieve your personal and professional goals, whether you're just starting out or a PMM aficionado.</p><p>They're broken down into four different categories: </p><ul><li>Core</li><li>Advanced</li><li>Masters</li><li>Leadership </li></ul><p>They are specifically curated for different PMMs at different stages of their product marketing development. However, each course is also designed to help you:</p><p>🔥 Excel in <strong>every</strong> area of the PMM discipline<br>💡 Learn from the industry’s <strong>leading</strong> lights<br>🧠 Apply tried and tested methodologies to <strong>your</strong> product<br>👊 Deliver real<strong> impact</strong> at your organization<br>🪜 Work your way <strong>up</strong> the career ladder<br>🧱 Build <strong>hard</strong> and <strong>soft </strong>skills - and everything in between<br>🤝 Create a <strong>shared understanding</strong> of the role</p><p>So, let’s take a look at that journey in a little more detail...</p><hr><h2 id="how-does-the-course-journey-work">How does the course journey work?</h2><p>We won’t pigeonhole you down a set path or <em>force</em> you to take one course before you can advance to another, however, this is the route we recommend:</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.productmarketingalliance.com/content/images/2023/03/PMA_Course_Journey_2023_1--3--1.png" class="kg-image" alt="The Product Marketing Certification Journey" loading="lazy" width="2000" height="1167" srcset="https://www.productmarketingalliance.com/content/images/size/w600/2023/03/PMA_Course_Journey_2023_1--3--1.png 600w, https://www.productmarketingalliance.com/content/images/size/w1000/2023/03/PMA_Course_Journey_2023_1--3--1.png 1000w, https://www.productmarketingalliance.com/content/images/size/w1600/2023/03/PMA_Course_Journey_2023_1--3--1.png 1600w, https://www.productmarketingalliance.com/content/images/2023/03/PMA_Course_Journey_2023_1--3--1.png 2000w" sizes="(min-width: 720px) 720px"><figcaption><span style="white-space: pre-wrap;">The Product Marketing Certification Journey</span></figcaption></figure><p><br>Core sets you up with all the essentials. Masters goes into incredible depth on each of those essentials covered in Core. Leadership sets you up to build, scale, and strategize at the highest level.</p><p>However, if you want to dip your toe into a handful of the Masters before you embark on Core, that’s A-okay with us.</p><p>Now, let’s dive deeper into each of the categories to understand better who they’re for, and what you’ll get out of them. </p><hr><h2 id="understand-the-a-z-of-product-marketing">Understand the A-Z of product marketing</h2><h3 id="product-marketing-certified-core">Product Marketing Certified: Core<br></h3><p>From research to optimization, <a href="https://learning.productmarketingalliance.com/on-demand/product-marketing-certified-core?ref=productmarketingalliance.com" rel="noreferrer">Product Marketing Certified: Core</a> explores the fundamentals of the PMM craft and with PMMC in your pocket, you’ll have a richer understanding of the what, why, and how of every product marketing principle.</p><p><strong>96% </strong>of participants have said they'd recommend the certification to others. What's more, <strong>31%</strong> of product marketers with ambitions of developing their careers felt they could lead projects more successfully after having completed the course, while <strong>31%</strong> felt more confident in their role once equipped with their newfound knowledge.</p><p>It covers everything from research to OKRs, pricing to positioning, and Jobs-to-be-Done, to optimization, messaging, and Go-to-Market.</p><p>Whether you’re new to the industry or a seasoned PMM, B2B or B2C, physical or SaaS, by the end of this course, you’ll have all the knowledge and tools you need to effectively and <em>successfully</em> attract and retain more customers.</p><p>Perhaps you're a would-be PMM harboring ambitions of transitioning into the industry. Well, <strong>43%</strong> of those looking to move into product marketing did so following 0-3 months of the course - not bad, right? 😏</p><h3 id="who%E2%80%99s-it-for">Who’s it for?<br></h3><p>If you’re looking to transition into the industry, it’ll arm you with that all-important foundational layer of intel to hit the ground running. </p><p>If you’re relatively new to product marketing, it’ll up-skill you in areas you might not have quite so much practical experience. </p><p>If you’re a product marketing veteran, it’s a great refresher on current trends and potential new practices. And for everyone, it’s an awesome opportunity to learn from senior-level PMMs from some of the world’s biggest businesses.</p><p>Safe to say, <strong>Gabriele Dane</strong>, <strong>Product Marketing Manager</strong> at <strong>Amazon</strong>, is a fan of Core:</p><blockquote>"This course is everything a product marketer needs to navigate our incredibly cross-functional and rapidly evolving discipline. It explores the unique role of PMM in a way that has simply not been done before."</blockquote><p>What's more, with the certification available in a variety of formats, you're <em>certain </em>to find something that ticks the boxes:</p><ul><li><a href="https://learning.productmarketingalliance.com/on-demand/product-marketing-certified-core?ref=productmarketingalliance.com" rel="noreferrer">Product Marketing Core: OnDemand</a> - Explore the syllabus at your own pace, with <em>zero</em> time constraints.</li><li><a href="https://learning.productmarketingalliance.com/live-online/product-marketing-certified-core?ref=productmarketingalliance.com" rel="noreferrer">One day live and online</a> - Get certified in, you guessed it, one day, under the tutelage of a product marketing expert.</li><li><a href="https://certified.productmarketingalliance.com/p/product-marketing-certified-core-live-online?ref=productmarketingalliance.com">4 weeks live and online</a> - Split the curriculum across 4x live and online sessions, en route to securing your certification.</li><li><a href="https://learning.productmarketingalliance.com/in-person/product-marketing-certified-core-live-and-in-person?ref=productmarketingalliance.com" rel="noreferrer">Live & in-person 2 days</a> - Meet in person for<strong> two full days of </strong>interactive certification sessions.</li></ul><p><strong>Not sure if Product Marketing Certified: Core is for you...? 👇</strong></p><figure class="kg-card kg-image-card"><a href="https://www.productmarketingalliance.com/whats-inside-product-marketing-certified-core/?utm_source=ghost&utm_medium=banner&utm_campaign=pmmc-core-taster-session-banner-variation-b"><img src="https://www.productmarketingalliance.com/content/images/2023/03/PMMC_Banner_Free_Video_2-2.jpg" class="kg-image" alt="" loading="lazy" width="2000" height="433" srcset="https://www.productmarketingalliance.com/content/images/size/w600/2023/03/PMMC_Banner_Free_Video_2-2.jpg 600w, https://www.productmarketingalliance.com/content/images/size/w1000/2023/03/PMMC_Banner_Free_Video_2-2.jpg 1000w, https://www.productmarketingalliance.com/content/images/size/w1600/2023/03/PMMC_Banner_Free_Video_2-2.jpg 1600w, https://www.productmarketingalliance.com/content/images/2023/03/PMMC_Banner_Free_Video_2-2.jpg 2000w" sizes="(min-width: 720px) 720px"></a></figure><h2 id="master-the-art-of-key-product-marketing-principles">Master the art of key product marketing principles </h2><h3 id="product-marketing-certified-masters">Product Marketing Certified: Masters<br></h3><p>Once you’re up-to-speed with the all-encompassing essentials, our <a href="https://learning.productmarketingalliance.com/?filter=advanced&ref=productmarketingalliance.com" rel="noreferrer">suite of Master's courses</a> is the perfect tonic for drilling really deep into the finer details of each and every module covered in Core and more.</p><div class="kg-card kg-toggle-card" data-kg-toggle-state="close"> <div class="kg-toggle-heading"> <h4 class="kg-toggle-heading-text"><span style="white-space: pre-wrap;">Here are some of the certifications we’ve got on the shelf right now:</span></h4> <button class="kg-toggle-card-icon" aria-label="Expand toggle to read content"> <svg id="Regular" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"> <path class="cls-1" d="M23.25,7.311,12.53,18.03a.749.749,0,0,1-1.06,0L.75,7.311"></path> </svg> </button> </div> <div class="kg-toggle-content"><ul><li value="1"><a href="https://learning.productmarketingalliance.com/on-demand/analyst-relations-certified-masters?ref=productmarketingalliance.com"><u><span class="underline" style="white-space: pre-wrap;">Analyst Relations Certified: Masters</span></u></a></li><li value="2"><a href="https://learning.productmarketingalliance.com/on-demand/building-a-pmm-team-certified-masters?ref=productmarketingalliance.com"><u><span class="underline" style="white-space: pre-wrap;">Building a PMM Team Certified: Masters</span></u></a></li><li value="3"><a href="https://learning.productmarketingalliance.com/on-demand/competitive-intelligence-certified-masters?ref=productmarketingalliance.com"><u><span class="underline" style="white-space: pre-wrap;">Competitive Intelligence Certified: Masters</span></u></a></li><li value="4"><a href="https://learning.productmarketingalliance.com/on-demand/consumer-psychology-certified-masters?ref=productmarketingalliance.com"><u><span class="underline" style="white-space: pre-wrap;">Consumer Psychology Certified: Masters</span></u></a></li><li value="5"><a href="https://learning.productmarketingalliance.com/on-demand/cross-functional-collaboration-certified-masters?ref=productmarketingalliance.com"><u><span class="underline" style="white-space: pre-wrap;">Cross-Functional Collaboration Certified: Masters</span></u></a></li><li value="6"><a href="https://learning.productmarketingalliance.com/on-demand/customer-advisory-boards-certified?ref=productmarketingalliance.com"><u><span class="underline" style="white-space: pre-wrap;">Customer Advisory Boards Certified: Masters</span></u></a></li><li value="7"><a href="https://learning.productmarketingalliance.com/on-demand/customer-research-certified-masters?ref=productmarketingalliance.com"><u><span class="underline" style="white-space: pre-wrap;">Customer Research Certified: Masters</span></u></a></li><li value="8"><a href="https://learning.productmarketingalliance.com/on-demand/go-to-market-certified-masters?ref=productmarketingalliance.com"><u><span class="underline" style="white-space: pre-wrap;">Go-to-Market Certified: Masters</span></u></a></li><li value="9"><a href="https://learning.productmarketingalliance.com/on-demand/market-research-certified?ref=productmarketingalliance.com"><u><span class="underline" style="white-space: pre-wrap;">Market Research Certified: Masters</span></u></a></li><li value="10"><a href="https://learning.productmarketingalliance.com/on-demand/marketing-certified-masters?ref=productmarketingalliance.com"><u><span class="underline" style="white-space: pre-wrap;">Marketing Certified: Masters</span></u></a></li><li value="11"><a href="https://learning.productmarketingalliance.com/on-demand/messaging-certified?ref=productmarketingalliance.com"><u><span class="underline" style="white-space: pre-wrap;">Messaging Certified: Masters</span></u></a></li><li value="12"><a href="https://learning.productmarketingalliance.com/on-demand/metrics-certified-masters?ref=productmarketingalliance.com"><u><span class="underline" style="white-space: pre-wrap;">Metrics Certified: Masters</span></u></a></li><li value="13"><a href="https://learning.productmarketingalliance.com/on-demand/narrative-design-certified?ref=productmarketingalliance.com"><u><span class="underline" style="white-space: pre-wrap;">Narrative Design Certified: Masters</span></u></a></li><li value="14"><a href="https://learning.productmarketingalliance.com/on-demand/persona-certified-masters?ref=productmarketingalliance.com"><u><span class="underline" style="white-space: pre-wrap;">Persona Certified: Masters</span></u></a></li><li value="15"><a href="https://learning.productmarketingalliance.com/on-demand/positioning-certified-masters?ref=productmarketingalliance.com"><u><span class="underline" style="white-space: pre-wrap;">Positioning Certified: Masters</span></u></a></li><li value="16"><a href="https://learning.productmarketingalliance.com/on-demand/pricing-certified-masters?ref=productmarketingalliance.com"><u><span class="underline" style="white-space: pre-wrap;">Pricing Certified: Masters</span></u></a></li><li value="17"><a href="https://learning.productmarketingalliance.com/on-demand/sales-enablement-certified-masters?ref=productmarketingalliance.com"><u><span class="underline" style="white-space: pre-wrap;">Sales Enablement Certified: Masters</span></u></a></li><li value="18"><a href="https://learning.productmarketingalliance.com/on-demand/segmentation-certified-masters?ref=productmarketingalliance.com"><u><span class="underline" style="white-space: pre-wrap;">Segmentation Certified: Masters</span></u></a></li><li value="19"><a href="https://learning.productmarketingalliance.com/on-demand/storytelling-certified-masters?ref=productmarketingalliance.com"><u><span class="underline" style="white-space: pre-wrap;">Storytelling Certified: Masters</span></u></a></li></ul></div> </div><h3 id="who%E2%80%99s-it-for-1">Who’s it for?<br></h3><p>Anyone with a solid understanding of the product marketing landscape who wants to improve their understanding of quintessential product marketing topics.</p><p>These Master's courses will provide you with a comprehensive, step-by-step guide of everything you need to know to go away and create personas, narratives, segments, and so on, that deliver real, bottom-line business impact.</p><p>Built using only the latest trends and proven practices from PMMs all over the globe, you’re guaranteed to walk away with new ideas sure to revolutionize your current approach.</p><p>Here’s what <strong>Igor Kranjcec</strong>, <strong>Head of Marketing</strong> at <strong>Mediatoolkit</strong>, had to say about our persona course:</p><blockquote>“One word. WOW!!!! And I mean WOW! I wish I had this when I built personas the first and second time. It would shorten the cycle of making them by weeks. Months.”</blockquote><p>And for good measure, here’s what <strong>Ashley Herbert</strong>, <strong>Head of Product Marketing</strong> at <strong>Recruitee</strong>, had to say about the narrative design course:</p><blockquote>"I thoroughly enjoyed this course!! It was sooo helpful. Not only were you able to dig further into the process that he went through at HubSpot but he also ran through a case study at another company he worked with and gave clear examples of how to execute on something like this internally and externally. I can't wait to use this with my own company!"</blockquote><p>There are <em>plenty</em> more courses available that'll help you master the product marketing craft. 👇</p><div class="kg-card kg-button-card kg-align-center"><a href="https://learning.productmarketingalliance.com/?ref=productmarketingalliance.com" class="kg-btn kg-btn-accent">View the full selection</a></div><p></p><h3 id="pro-membership">Pro+ Membership </h3><p>Want access to a never-ending flow of our jaw-droppingly great Masters courses on tap? We've got a subscription for that: The <a href="https://www.productmarketingalliance.com/signup/" rel="noreferrer">Pro+ Membership plan</a>.</p><p>Become an end-to-end product marketing powerhouse, nail your strategic value, and master <em>every</em> aspect of product marketing with the ultimate membership plan.</p><p>Pro+ offers templates, event discounts, OnDemand presentations, exclusive articles, and a whole bank of masters courses at your disposal. </p><p>From research to competitive intelligence, to positioning, to sales enablement, to storytelling - and more, the Pro+ course bundle covers every key PMM principle and once you subscribe, for an annual fee, you'll unlock all past and future courses forever (well, for as long as your subscription is active).</p><p>With a Pro+ subscription, the learning really never does stop.</p><h3 id="who%E2%80%99s-it-for-2">Who’s it for?</h3><p>Anyone with a solid understanding of product marketing's fundamental principles. New to PMM? This subscription will expedite your learning curve - exponentially. </p><p>Experienced PMM? This subscription will revolutionize your way of working, arm you with systematic approaches, and equip you with the tried and tested strategies from some of the world's best-known brands - year-round.</p><div class="kg-card kg-button-card kg-align-center"><a href="https://www.productmarketingalliance.com/signup/" class="kg-btn kg-btn-accent">Get Pro+</a></div><p></p><h2 id="establish-and-refine-your-leadership-credentials">Establish and refine your leadership credentials</h2><h3 id="product-marketing-certified-leadership">Product Marketing Certified: Leadership<br></h3><p><a href="https://learning.productmarketingalliance.com/leadership-on-demand/product-marketing-certified-leadership?ref=productmarketingalliance.com" rel="noreferrer">Product Marketing Certified: Leadership</a> is built specifically <em>for </em>product marketing leaders, <em>by</em> product marketing leaders.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://certified.productmarketingalliance.com/p/product-marketing-certified-leadership?ref=productmarketingalliance.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Leadership Certified | Product Marketing Course| Product Marketing Alliance</div><div class="kg-bookmark-description">Forge your path. Supercharge your career. Become a leader. Get Leadership Certified with our Leadership in Product Marketing course.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:32,height:32/https://www.filepicker.io/api/file/qWBUUeIwSaa5ORwBLiWN" alt=""><span class="kg-bookmark-author">.block__image-with-text .b-143538467-text_color { color: #000000; } .block__image-with-text.b-143538467-background_color { background-color: #ffffff; } .block__image-with-text .b-143538467-heading_color .block__image-with-text__inner__heading { color: #000000; } .block__image-with-text .b-143538467-text_alignment { text-align: left; } .block__image-with-text__image.b-143538467-image_border_radius { border-radius: 0px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-143538467-top { padding-top: 20px; } .b-143538467-bottom { padding-bottom: 40px; } .b-143538467-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 12px); margin-right: 12px; } .b-143538467-gutter_width div.block__image-with-text__image { width: calc(50% - 12px); margin-left: 12px; } } Built with some of the world’s biggest brands. Product Marketing Certified: Leadership has been vetted, tested and approved by senior-level PMMs from companies like Google, Sprinklr, Hubspot and Linkedin so you can be sure you’re getting gold standard content. Learn from a pool of incredible PMM pioneers in every module, each of which have been there, done it, and are ready to share their wisdom to help you reach the product marketing summit.Here’s a snapshot of who’s waiting for you inside. 👈</span><span class="kg-bookmark-publisher">Product Marketing Alliance</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://cdn.filestackcontent.com/bFkKvBoeSpuLPWQRgfpR" alt=""></div></a></figure><p>This OnDemand certification is packed with eight in-depth modules, delving deep into everything from product marketing strategies, building & scaling PMM teams, and budgets, to product-led growth, pricing, data visualization, and analyst relations.</p><p>You can expect expert insights throughout from Director and VP-level PMMs at organizations like <strong>G2</strong>, <strong>Unbounce</strong>, <strong>Hotjar</strong>, and more, as well as tons of case studies, use cases, and action plans throughout.</p><h3 id="who%E2%80%99s-it-for-3">Who’s it for?<br></h3><p>Aspiring, new, or longstanding PMM leaders. If you’re already a Head of, Director, or VP of Product Marketing (or equivalent) this course will equip you with everything you need to be the most effective and impactful leader you can be. </p><p>Whether you're strategizing or nurturing talent, it’s oozing with top-level tips from start to finish - based on the tried, tested, and proven methodologies from the 1,000s of leaders in our community, naturally.</p><p>If you’re working towards becoming a PMM leader in the future, Product Marketing Certified: Leadership will provide you with a blueprint of where you need to develop, and what gaps you need to plug, to make that leap into leadership and extradite your career progression.</p><figure class="kg-card kg-image-card"><a href="https://certified.productmarketingalliance.com/p/product-marketing-certified-leadership?ref=productmarketingalliance.com"><img src="https://www.productmarketingalliance.com/content/images/2022/12/PMMC_CTA_Banner_Leadership_3-copy--1---1-.jpg" class="kg-image" alt="" loading="lazy" width="2000" height="433" srcset="https://www.productmarketingalliance.com/content/images/size/w600/2022/12/PMMC_CTA_Banner_Leadership_3-copy--1---1-.jpg 600w, https://www.productmarketingalliance.com/content/images/size/w1000/2022/12/PMMC_CTA_Banner_Leadership_3-copy--1---1-.jpg 1000w, https://www.productmarketingalliance.com/content/images/size/w1600/2022/12/PMMC_CTA_Banner_Leadership_3-copy--1---1-.jpg 1600w, https://www.productmarketingalliance.com/content/images/2022/12/PMMC_CTA_Banner_Leadership_3-copy--1---1-.jpg 2000w" sizes="(min-width: 720px) 720px"></a></figure><p></p><h3 id="product-marketing-manager-leadership-accelerator">Product Marketing Manager Leadership Accelerator</h3><p>Our <a href="https://learning.productmarketingalliance.com/accelerator-live-online/product-marketing-leadership-accelerator?ref=productmarketingalliance.com" rel="noreferrer">Product Marketing Manager Leadership Accelerator</a> has been designed to empower product marketing leaders, and help them make the jump into coveted C-suite roles.</p><p>Built with leaders at the likes of <strong>Amazon Web Services</strong>, <strong>LinkedIn</strong>, <strong>G2</strong>, <strong>Uber</strong>, and <strong>Unbounce</strong>, the program will help you tap directly into their <strong>tried and tested tactics</strong>, <strong>strategies</strong>, and <strong>methodologies</strong> and put all that intel into building your killer strategy.</p><p>By the end of the eight-week program you’ll:</p><p>💪 Be more <strong>informed</strong>, <strong>confident</strong>, and<strong> impactful </strong>in every aspect of being a great product marketing leader.</p><p>🏅 Have all the knowledge, tools, and skills needed to build and scale a <strong>gold-standard product marketing team</strong>.</p><p>💡 Be equipped with endless leadership insights from the likes of <strong>LinkedIn</strong>, <strong>Shopify</strong>, <strong>Hotjar</strong>, <strong>Unbounce</strong>, and more.</p><p>📈 <strong>Supercharge your career</strong> growth by arming yourself with everything you need to crush your current role, as well as what’s expected to progress into the <strong>C-suite</strong>.</p><figure class="kg-card kg-image-card"><a href="https://certified.productmarketingalliance.com/p/pmm-leadership-accelerator?ref=productmarketingalliance.com"><img src="https://www.productmarketingalliance.com/content/images/2022/12/PMMC_CTA_Banner_Fellowship_2--1---1--2.jpg" class="kg-image" alt="" loading="lazy" width="2000" height="433" srcset="https://www.productmarketingalliance.com/content/images/size/w600/2022/12/PMMC_CTA_Banner_Fellowship_2--1---1--2.jpg 600w, https://www.productmarketingalliance.com/content/images/size/w1000/2022/12/PMMC_CTA_Banner_Fellowship_2--1---1--2.jpg 1000w, https://www.productmarketingalliance.com/content/images/size/w1600/2022/12/PMMC_CTA_Banner_Fellowship_2--1---1--2.jpg 1600w, https://www.productmarketingalliance.com/content/images/2022/12/PMMC_CTA_Banner_Fellowship_2--1---1--2.jpg 2000w" sizes="(min-width: 720px) 720px"></a></figure><hr><h2 id="all-of-our-courses-are-built-with">All of our courses are built with...<br></h2><p>We've teamed up with product marketing powerhouses to build our courses. We're talking organizations like:<br></p><figure class="kg-card kg-image-card"><img src="https://lh3.googleusercontent.com/Bnc_Q7W5gcBRGTnALL87HgzCjFnh90N2K8r9fI9PMz0iM188U7Dw-pmrz8OaqZTXVeOpPEQ5vFb4eEUm_9rbzgNEdY0pDWlnvQxSwKU5omb4nIxoAnBmIxzqU7jcoq_1m7ovdV4k" class="kg-image" alt="" loading="lazy" width="1600" height="773"></figure><p><br><strong>Add to that, they're trusted by PMMs from some of the world’s biggest brands:</strong><br><br></p><figure class="kg-card kg-image-card"><img src="https://lh6.googleusercontent.com/K2VEX1UWJt0ZeQdBVDtRqyvefp3YKtMOc1nmnWmsC-4gugtuejGoDMOcVCa5lunBHvyIQp51NFSO5dfAsRNjn5HUYPBX3DbREfmJvTN0yQ0oT-w2rbgSB8fJDaucz8ormxtX_m2n" class="kg-image" alt="" loading="lazy" width="1600" height="608"></figure><p></p><div class="kg-card kg-button-card kg-align-center"><a href="https://learning.productmarketingalliance.com/?ref=productmarketingalliance.com" class="kg-btn kg-btn-accent">Start your PMM journey</a></div>  <div id="bottomAdsContainer">  <div id='div-gpt-ad-1708431292086-0' style='min-width: 580px; min-height: 400px;'> <script> googletag.cmd.push(function() { googletag.display('div-gpt-ad-1708431292086-0'); }); </script> </div>  <div id='div-gpt-ad-1708431360026-0' style='min-width: 240px; min-height: 400px;'> <script> googletag.cmd.push(function() { googletag.display('div-gpt-ad-1708431360026-0'); }); </script> </div> </div> </div> <div class="right-sidebar"> <div class="sticky-container"> <div class="subscribe-container"> <img class="insider-logo" src="/assets/img/insider-subscribe-now-free.svg"/> <img class="success-insider-logo" src="/assets/img/Star.svg"/> <p class="title">Product marketing insider</p> <p class="success-title">Thank you for subscribing</p> <p class="description">Level up your product marketing career & network with product marketing experts.</p> <p class="success-description">An email has been successfully sent to confirm your subscription.</p> <form data-members-form="subscribe"> <input data-members-label type="hidden" value="Early Adopters" /> <input placeholder="Your email address" data-members-email type="email" required="true"/> <button type="submit">Subscribe</button> <p class="error-message">Ops! 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