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Kolb's Experiential Learning Cycle: A Complete Guide - Growth Engineering
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elementor-widget__width-inherit elementor-widget elementor-widget-text-editor" data-id="85cba5e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> Learner engagement to drive business impact </div> </div> <div class="elementor-element elementor-element-52d87b3 elementor-widget__width-inherit elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="52d87b3" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-241a25e e-con-full e-flex e-con e-child" data-id="241a25e" data-element_type="container"> <a class="elementor-element elementor-element-4896225 e-flex e-con-boxed e-con e-child" data-id="4896225" data-element_type="container" href="https://www.growthengineering.co.uk/gamification/" 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elementor-location-single post-55812 post type-post status-publish format-standard has-post-thumbnail hentry category-learning-theory tag-david-kolb tag-experiential-learning tag-experiential-learning-cycle tag-experiential-learning-theory tag-experiential-online-learning tag-kolbs-experiential-learning tag-kolbs-learning-styles tag-learning-styles" data-elementor-post-type="elementor_library"> <div class="elementor-element elementor-element-e28571c e-con-full e-flex e-con e-parent" data-id="e28571c" data-element_type="container" data-settings="{"background_background":"classic"}"> <div class="elementor-element elementor-element-e10ee79 elementor-widget elementor-widget-progress-tracker" data-id="e10ee79" data-element_type="widget" data-settings="{"relative_to":"post_content","sticky":"top","sticky_offset":78,"sticky_offset_mobile":0,"type":"horizontal","percentage":"no","sticky_on":["desktop","tablet","mobile"],"sticky_effects_offset":0,"sticky_anchor_link_offset":0}" data-widget_type="progress-tracker.default"> <div class="elementor-widget-container"> <div class="elementor-scrolling-tracker elementor-scrolling-tracker-horizontal elementor-scrolling-tracker-alignment-"> <div class="current-progress"> <div class="current-progress-percentage"></div> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-30e28b8 e-flex e-con-boxed e-con e-parent" data-id="30e28b8" data-element_type="container" data-settings="{"background_background":"classic"}"> <div class="e-con-inner"> <div class="elementor-element elementor-element-839773b elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading" data-id="839773b" data-element_type="widget" data-widget_type="theme-post-title.default"> <div class="elementor-widget-container"> <h1 class="elementor-heading-title elementor-size-default">Kolb’s Experiential Learning Cycle: A Complete Guide</h1> </div> </div> <div class="elementor-element elementor-element-f5ecc62 elementor-align-center elementor-widget elementor-widget-post-info" data-id="f5ecc62" data-element_type="widget" data-widget_type="post-info.default"> <div class="elementor-widget-container"> <ul class="elementor-inline-items elementor-icon-list-items elementor-post-info"> <li class="elementor-icon-list-item elementor-repeater-item-b2639db elementor-inline-item" itemprop="author"> <a href="https://www.growthengineering.co.uk/author/harry/" data-wpel-link="internal" rel="follow noopener noreferrer"> <span class="elementor-icon-list-icon"> <img class="elementor-avatar" src="https://secure.gravatar.com/avatar/a1c158c6e47bf23c2e00e795d7ddab3b?s=96&d=mm&r=g" alt="Picture of Harry Cloke" loading="lazy"> </span> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author"> Harry Cloke </span> </a> </li> <li class="elementor-icon-list-item elementor-repeater-item-e99f9b1 elementor-inline-item" itemprop="datePublished"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-calendar-alt"></i> </span> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date"> <time>July 9, 2024</time> </span> </li> <li class="elementor-icon-list-item elementor-repeater-item-c6ec2e0 elementor-inline-item" itemprop="about"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-tag"></i> </span> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms"> <span class="elementor-post-info__terms-list"> <a href="https://www.growthengineering.co.uk/category/learning-theory/" class="elementor-post-info__terms-list-item" data-wpel-link="internal" rel="follow noopener noreferrer">Learning Theory</a> </span> </span> </li> <li class="elementor-icon-list-item elementor-repeater-item-0142859 elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="far fa-clock"></i> </span> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom"> 15 Min Read </span> </li> </ul> </div> </div> </div> </div> <div class="elementor-element elementor-element-d75f024 e-flex e-con-boxed e-con e-parent" data-id="d75f024" data-element_type="container"> <div class="e-con-inner"> <div class="elementor-element elementor-element-0ae48b1 e-con-full e-flex e-con e-child" data-id="0ae48b1" data-element_type="container" id="content"> <div class="elementor-element elementor-element-aae640f e-flex e-con-boxed e-con e-child" data-id="aae640f" data-element_type="container" id="content"> <div class="e-con-inner"> <div class="elementor-element elementor-element-7c0ba511 link-text elementor-widget elementor-widget-theme-post-content" data-id="7c0ba511" data-element_type="widget" data-widget_type="theme-post-content.default"> <div class="elementor-widget-container"> <div class="wp-block-image"><figure class="alignright size-full is-resized"><img fetchpriority="high" fetchpriority="high" decoding="async" width="1251" height="834" src="https://www.growthengineering.co.uk/wp-content/uploads/2023/06/The-Socratic-Method-Socrates-ills-05.webp" alt="Socratic Method icons" class="wp-image-73571" style="width:480px" srcset="https://www.growthengineering.co.uk/wp-content/uploads/2023/06/The-Socratic-Method-Socrates-ills-05.webp 1251w, https://www.growthengineering.co.uk/wp-content/uploads/2023/06/The-Socratic-Method-Socrates-ills-05-768x512.webp 768w, https://www.growthengineering.co.uk/wp-content/uploads/2023/06/The-Socratic-Method-Socrates-ills-05-600x400.webp 600w" sizes="(max-width: 1251px) 100vw, 1251px" /></figure></div><p>Kolb’s theory of experiential learning stands out for its multifaceted approach. It integrates a four-stage learning cycle with a framework for understanding learning styles.</p><p>This provides us with a powerful foundation for learning and development by describing the ideal processes where knowledge is created through experience.</p><p>As a result, Kolb’s theory has influenced the work of teachers, instructional designers and <a href="https://www.growthengineering.co.uk/12-reasons-learning-and-development-is-important/" data-wpel-link="internal" rel="follow noopener noreferrer">L&D professionals</a> around the globe.</p><p>This theory’s also <a href="https://www.growthengineering.co.uk/7-research-backed-learning-techniques/" data-wpel-link="internal" rel="follow noopener noreferrer">research-backed</a>. A <a href="https://pubmed.ncbi.nlm.nih.gov/35592131/" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer">2021 study</a> shows that students exposed to Kolb’s learning approach demonstrated improved understanding compared to traditional methods. Indeed, experiential learning has been shown to increase <a href="https://www.growthengineering.co.uk/knowledge-retention/" data-wpel-link="internal" rel="follow noopener noreferrer">knowledge retention</a> by as much as <a href="https://journals.sagepub.com/doi/abs/10.1177/1053825914540837" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer">70%</a>.</p><p>The theory invites educators and learners alike to understand different learning styles, making it a useful guide for designing effective training interventions.</p><p>This article breaks down both parts of the theory. It also describes how the theory is typically applied in a learning and development context. But first, let’s cycle back to the beginning!</p><h2 class="wp-block-heading">Who Is David Kolb?</h2><div class="wp-block-image"><figure class="alignright size-full is-resized"><img decoding="async" width="834" height="862" src="https://www.growthengineering.co.uk/wp-content/uploads/2023/06/David-Kolb-ill-01-1.png" alt="David Kolb illustration" class="wp-image-73352" style="width:390px" srcset="https://www.growthengineering.co.uk/wp-content/uploads/2023/06/David-Kolb-ill-01-1.png 834w, https://www.growthengineering.co.uk/wp-content/uploads/2023/06/David-Kolb-ill-01-1-768x794.png 768w, https://www.growthengineering.co.uk/wp-content/uploads/2023/06/David-Kolb-ill-01-1-600x620.png 600w" sizes="(max-width: 834px) 100vw, 834px" /></figure></div><p><a href="https://learningfromexperience.com/about/" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer">David A. Kolb</a> is an American psychologist, professor and educational theorist. He was born in December 1939 in Illinois, United States.</p><p>Today, Kolb is best known for his work in experiential learning. In fact, Kolb’s learning styles model was one of the first tools for evaluating individual learning preferences.</p><p>His unique perspective on learning has had a big influence on the educational sector. In fact, research has <a href="https://www.researchgate.net/publication/277771428_Reflective_practice_The_enduring_influence_of_Kolb%27s_Experiential_Learning_Theory" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer">confirmed</a> that his theory is still the most commonly cited source in relation to reflective learning.</p><p>It has awakened educators and L&D professionals to the value of tailored and <a href="https://www.growthengineering.co.uk/what-is-experiential-learning/" data-wpel-link="internal" rel="follow noopener noreferrer">experience-driven learning processes</a>.</p><h3 class="wp-block-heading">Early Life & Education</h3><p>Kolb developed an interest in learning from an early age. He then obtained a Bachelor’s degree in psychology, with a minor in philosophy and religion, from Knox College in <a href="https://www.verywellmind.com/david-kolb-biography-2795505" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer">1961</a>. </p><p>One of Kolb’s professors was a personality theorist. They had a significant influence on Kolb and his career. In fact, it was this professor who encouraged Kolb to pursue postgraduate studies.</p><p>And so he did. Kolb obtained his MA in <a href="https://learningfromexperience.com/about/https://learningfromexperience.com/about/" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer">1964</a> and PhD in social psychology in <a href="https://learningfromexperience.com/about/" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer">1967</a>, both from Harvard. </p><h3 class="wp-block-heading">Research Career</h3><p>Kolb’s educational background helped him develop an interest in finding the best fit for individual learners. This interest eventually bloomed into his experiential learning theory.</p><p>Kolb’s work was influenced by the work of other theorists, including <a href="https://www.growthengineering.co.uk/john-dewey/" data-wpel-link="internal" rel="follow noopener noreferrer">John Dewey</a>, Kurt Lewin and Jean Piaget.</p><p>In 1981, Kolb founded an organisation called <a href="https://learningfromexperience.com/" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer">Experience Based Learning Systems</a> (EBLS). He created this organisation to advance research and practice in experiential learning. Even today, he continues the EBLS programme with an international network of researchers, practitioners and learning partners.</p><p>On top of various <a href="https://learningfromexperience.com/research-library/" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer">research articles</a>, Kolb’s contributions to the world of experiential learning and learning styles include:</p><ul class="wp-block-list"><li>Experiential Learning: Experience as the Source of Learning and Development (<a href="https://www.pearson.com/us/higher-education/product/Kolb-Experiential-Learning-Experience-as-the-Source-of-Learning-and-Development/9780132952613.html" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer">1984</a>, <a href="https://www.pearson.com/us/higher-education/program/Kolb-Experiential-Learning-Experience-as-the-Source-of-Learning-and-Development-2nd-Edition/PGM183903.html" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer">2015</a>)</li> <li>Organizational Behavior: An Experiential Approach (6th Edition) (<a href="https://www.abebooks.co.uk/9780131510104/Organizational-Behavior-Experiential-Approach-Kolb-013151010X/plp" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer">1994</a>)</li> <li>Innovation in Professional Education: Steps on a Journey from Teaching to Learning (<a href="https://www.researchgate.net/publication/201381686_Innovation_in_Professional_Education_Steps_in_a_Journey_from_Teaching_to_Learning" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer">1995</a>)</li> <li>Conversational Learning: An Experiential Approach to Knowledge Creation (<a href="https://www.researchgate.net/publication/241132618_Conversational_learning_An_experiential_approach_to_knowledge_creation" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer">2002</a>)</li> <li>The Experiential Educator: Principles and Practices of Experiential Learning (<a href="https://www.researchgate.net/publication/316342276_The_Experiential_Educator_Principles_and_Practices_of_Experiential_Learning" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer">2017</a>)</li> <li>How You Learn Is How You Live: Using Nine Ways of Learning to Transform Your Life (<a href="https://www.researchgate.net/publication/315449473_How_you_learn_is_how_you_live_Using_nine_ways_of_learning_to_transform_your_life" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer">2017</a>)</li></ul><p>David has received several <a href="https://learningfromexperience.com/about/David-Kolb-2020-curriculum-vitae.pdf" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer">awards</a> and honorary degrees in recognition of his contributions to experiential learning.</p><h2 class="wp-block-heading">Kolb’s Experiential Learning Theory</h2><p>Kolb’s experiential learning theory is one of the most influential <a href="https://www.growthengineering.co.uk/learning-theories/" data-wpel-link="internal" rel="follow noopener noreferrer">theories</a> and <a href="https://www.growthengineering.co.uk/learning-models/" data-wpel-link="internal" rel="follow noopener noreferrer">models</a> in the learning and development space. As the name reveals, the theory focuses on how we learn as a result of our experiences. As Kolb himself puts it:</p><p>“Learning is the process whereby knowledge is created through the transformation of experience.”</p><p>For Kolb, learning requires the acquisition of abstract concepts that can then be applied flexibly in a wide range of situations. Edgar Dale’s <a href="https://www.growthengineering.co.uk/what-is-edgar-dales-cone-of-experience/" data-wpel-link="internal" rel="follow noopener noreferrer">Cone of Experience</a> can help us to understand the sources of these abstract (and concrete) experiences.</p><figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="Kolb’s Experiential Learning Cycle: A Practical Guide to Learning by Doing" width="800" height="500" src="https://www.youtube.com/embed/pQkQjmN57VU?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div></figure><p>Kolb’s theory has two interconnected parts. The first part details the <a href="https://www.simplypsychology.org/learning-kolb.html" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer">four-stage cycle</a> that the learning experience follows. According to Kolb, by going through the different stages, learners can convert their experiences into knowledge.</p><p>The second part focuses on <a href="https://www.simplypsychology.org/learning-kolb.html" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer">learning styles</a> and the <a href="https://www.growthengineering.co.uk/cognitive-load-theory/" data-wpel-link="internal" rel="follow noopener noreferrer">cognitive processes</a> that need to occur for learners to acquire knowledge. The theory highlights how individuals can demonstrate their understanding when they are able to apply abstract concepts to new situations.</p><p>Let’s start by exploring the four stages of learning, referred to as the Experiential Learning Cycle.</p><h2 class="wp-block-heading">Kolb’s Experiential Learning Cycle</h2><p>As we have gathered, experiences are at the core of Kolb’s theory. According to him, learners must change or transform something in order to learn.</p><p>As such, memorisation or recollection does not equal learning, as this process does not improve or reshape our understanding. And as a result, the learner has not gained any additional value.</p><p>Kolb created the <a href="https://www.researchgate.net/publication/235701029_Experiential_Learning_Experience_As_The_Source_Of_Learning_And_Development" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer">Experiential Learning Cycle</a> in 1974. This four-stage model views learning as an integrated process. All four stages are mutually supportive because Kolb believes that effective learning is a cyclic process that involves <strong>experiencing</strong>, <strong>reflecting</strong>, <strong>thinking </strong>and <strong>acting</strong>.</p><div class="wp-block-image"><figure class="aligncenter size-full is-resized"><img decoding="async" width="1200" height="906" src="https://www.growthengineering.co.uk/wp-content/uploads/2023/06/Experiential-Learning-Theory-Blog-Illustrations_Learning-Cycle_2024.png" alt="David Kolb's Experiential Learning Cycle" class="wp-image-73430" style="width:726px;height:auto" srcset="https://www.growthengineering.co.uk/wp-content/uploads/2023/06/Experiential-Learning-Theory-Blog-Illustrations_Learning-Cycle_2024.png 1200w, https://www.growthengineering.co.uk/wp-content/uploads/2023/06/Experiential-Learning-Theory-Blog-Illustrations_Learning-Cycle_2024-768x580.png 768w, https://www.growthengineering.co.uk/wp-content/uploads/2023/06/Experiential-Learning-Theory-Blog-Illustrations_Learning-Cycle_2024-600x453.png 600w" sizes="(max-width: 1200px) 100vw, 1200px" /></figure></div><p>The model describes two ways of grasping knowledge. These are concrete experiences and abstract conceptualisation.</p><p>The other two modes, reflective observation and active experimentation, help learners to transform their experience into knowledge. Each of these stages acts as a foundation for the next stage.</p><p>According to the cycle, learning occurs when an individual comes across an experience and reflects upon it. This leads to an analysis and formulation of abstract concepts. Learners can then experiment with their hypotheses in various situations. Let’s break it down further.</p><h3 class="wp-block-heading">1. Concrete Experience (CE)</h3><div class="wp-block-image"><figure class="alignright size-full is-resized"><img loading="lazy" loading="lazy" decoding="async" width="300" height="300" src="https://www.growthengineering.co.uk/wp-content/uploads/2023/06/Experience.png" alt="Concrete Experience" class="wp-image-73427" style="width:150px" srcset="https://www.growthengineering.co.uk/wp-content/uploads/2023/06/Experience.png 300w, https://www.growthengineering.co.uk/wp-content/uploads/2023/06/Experience-100x100.png 100w" sizes="(max-width: 300px) 100vw, 300px" /></figure></div><p>The Experiential Learning Cycle is typically presented with <a href="https://online.norwich.edu/academic-programs/resources/4-components-experiential-learning-cycle" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer">concrete experience</a> at the top, to signify that that’s where the process begins. At this stage, learners encounter an experience. This could be either a completely new experience or a reimagined experience that has already happened.</p><p>Kolb believed that the key to learning lies in active involvement. According to him, it’s not enough for learners to just read or watch demonstrations to acquire new knowledge.</p><p>As such, each learner should actively engage in an experience. This could involve being exposed to a new task or a new way of carrying out a project they are already familiar with. </p><p>While the experience is usually a personal one, it might also be a shared experience. In this situation, learners acquire knowledge by observing, hearing about or reading about someone else’s experiences. And this kind of <a href="https://www.growthengineering.co.uk/what-is-social-learning-why-do-we-love-it/" data-wpel-link="internal" rel="follow noopener noreferrer">social learning</a> comes <a href="https://www.growthengineering.co.uk/7-benefits-of-social-learning/" data-wpel-link="internal" rel="follow noopener noreferrer">loaded with benefits</a>. </p><h3 class="wp-block-heading">2. Reflective Observation (RO)</h3><div class="wp-block-image"><figure class="alignright size-full is-resized"><img loading="lazy" loading="lazy" decoding="async" width="300" height="300" src="https://www.growthengineering.co.uk/wp-content/uploads/2023/06/Observation.png" alt="Reflective Observation" class="wp-image-73425" style="width:150px" srcset="https://www.growthengineering.co.uk/wp-content/uploads/2023/06/Observation.png 300w, https://www.growthengineering.co.uk/wp-content/uploads/2023/06/Observation-100x100.png 100w" sizes="(max-width: 300px) 100vw, 300px" /></figure></div><p>Concrete experiences are followed by <a href="https://online.norwich.edu/academic-programs/resources/4-components-experiential-learning-cycle" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer">reflective observation</a>. As such, after engaging in an experience, learners should step back to reflect on the task or activity. This stage in the learning cycle allows the learner to ask questions and discuss the experience with others.</p><p>For most individuals, this is where seeing and doing transforms into the real-time absorption of new information. In practice, this could mean a situation where a person is shown how to accomplish a goal. They then look at how it could be applied in different circumstances.</p><p>Communication is vital as it allows learners to identify any discrepancies between their understanding and the experience itself. Discussing the experience with others helps to ease the reflection process by introducing other points of view.</p><p>At this stage, learners will also try to place the experience alongside other previous experiences to look for patterns or notable differences. This helps them to reflect on any inconsistencies and the gap between their understanding and the experience itself.</p><h3 class="wp-block-heading">3. Abstract Conceptualisation (AC)</h3><div class="wp-block-image"><figure class="alignright size-full is-resized"><img loading="lazy" loading="lazy" decoding="async" width="300" height="300" src="https://www.growthengineering.co.uk/wp-content/uploads/2023/06/Active-Learning.png" alt="Abstract Conceptualisation" class="wp-image-73429" style="width:150px" srcset="https://www.growthengineering.co.uk/wp-content/uploads/2023/06/Active-Learning.png 300w, https://www.growthengineering.co.uk/wp-content/uploads/2023/06/Active-Learning-100x100.png 100w" sizes="(max-width: 300px) 100vw, 300px" /></figure></div><p>Reflective observation leads to <a href="https://online.norwich.edu/academic-programs/resources/4-components-experiential-learning-cycle" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer">abstract conceptualisation</a>. In this stage, learners form new ideas or alter their current understanding based on the reflections that arose from the previous stage.</p><p>Learners move from reflective observation to abstract conceptualisation when they begin to classify concepts and form conclusions on the events that occurred. As such, abstract conceptualisation gives learners the chance to assess how their new ideas can be applied in the real world.</p><p>They can do so by interpreting the experience and making comparisons to their current understanding of the concept. When learners return to a task, they can then return with the goal of applying their conclusions to new experiences.</p><p>In other words, they generate abstract principles that they can apply to future situations. After all, information becomes more meaningful and memorable when it connects to our lives and offers opportunities for practical application.</p><h3 class="wp-block-heading">4. Active Experimentation (AE)</h3><div class="wp-block-image"><figure class="alignright size-full is-resized"><img loading="lazy" loading="lazy" decoding="async" width="300" height="300" src="https://www.growthengineering.co.uk/wp-content/uploads/2023/06/Experimentation.png" alt="Active Experimentation" class="wp-image-73426" style="width:150px" srcset="https://www.growthengineering.co.uk/wp-content/uploads/2023/06/Experimentation.png 300w, https://www.growthengineering.co.uk/wp-content/uploads/2023/06/Experimentation-100x100.png 100w" sizes="(max-width: 300px) 100vw, 300px" /></figure></div><p>The last stage of the cycle involves <a href="https://online.norwich.edu/academic-programs/resources/4-components-experiential-learning-cycle" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer">active experimentation</a>. At this stage, learners apply their new ideas to the world around them. This allows them to see if there are any changes in the next occurrence of the experience. </p><p>This stage offers an opportunity for learners to test out their new ideas and the lessons gathered from the experience. By actively experimenting with different concepts, individuals can learn how to associate what they have experienced with new ideas and innovations. </p><p>This experimentation results in new concrete experiences that effectively trigger the beginning of the next cycle. After all, life effectively amounts to a series of interlinked experiences.</p><h3 class="wp-block-heading">Making the Most of the Cycle</h3><p>Even though concrete experiences are at the top of the cycle, learners can enter it at any stage and follow it through its logical sequence. However, as each stage is dependent on the others, learners must complete them all to develop new knowledge.</p><p>As such, learners should complete the cycle in its entirety to ensure that effective knowledge transfer takes place. In fact, according to Kolb, no one stage of the cycle is effective on its own. </p><p>Instead, learners must complete all four stages of experiencing, reflecting, thinking and acting to develop new knowledge. And with each new experience, learners are able to integrate their new observations with their current understanding.</p> <div data-elementor-type="section" data-elementor-id="66356" class="elementor elementor-66356 elementor-location-single" data-elementor-post-type="elementor_library"> <a class="elementor-element elementor-element-5cb2cf3 cta-link e-flex e-con-boxed e-con e-parent" data-id="5cb2cf3" data-element_type="container" data-settings="{"background_background":"classic"}" href="https://www.growthengineering.co.uk/resources/learning-theories-guide/" data-wpel-link="internal" rel="follow noopener noreferrer"> <div class="e-con-inner"> <div class="elementor-element elementor-element-d380c2 e-con-full e-flex e-con e-child" data-id="d380c2" data-element_type="container"> <div class="elementor-element elementor-element-e57bb4a elementor-widget elementor-widget-image" data-id="e57bb4a" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img loading="lazy" loading="lazy" decoding="async" width="768" height="875" src="https://www.growthengineering.co.uk/wp-content/uploads/2022/10/Using-Learning-Theories-Models-Book-Mockup-1-768x875.png" class="attachment-medium_large size-medium_large wp-image-65709" alt="" srcset="https://www.growthengineering.co.uk/wp-content/uploads/2022/10/Using-Learning-Theories-Models-Book-Mockup-1-768x875.png 768w, https://www.growthengineering.co.uk/wp-content/uploads/2022/10/Using-Learning-Theories-Models-Book-Mockup-1-263x300.png 263w, https://www.growthengineering.co.uk/wp-content/uploads/2022/10/Using-Learning-Theories-Models-Book-Mockup-1-600x684.png 600w, https://www.growthengineering.co.uk/wp-content/uploads/2022/10/Using-Learning-Theories-Models-Book-Mockup-1.png 803w" sizes="(max-width: 768px) 100vw, 768px" /> </div> </div> </div> <div class="elementor-element elementor-element-2adee6b9 e-con-full e-flex e-con e-child" data-id="2adee6b9" data-element_type="container"> <div class="elementor-element elementor-element-24cc38ee elementor-widget elementor-widget-heading" data-id="24cc38ee" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <div class="elementor-heading-title elementor-size-default"><u>Free Resources:</u></div> </div> </div> <div class="elementor-element elementor-element-5bd64e9a elementor-widget elementor-widget-heading" data-id="5bd64e9a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Using Learning Theories & Models to <br><b>improve your training initiatives </b></h4> </div> </div> <div class="elementor-element elementor-element-39ad7005 elementor-widget__width-auto elementor-widget elementor-widget-heading" data-id="39ad7005" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <div class="elementor-heading-title elementor-size-default">Download Now!</div> </div> </div> </div> </div> </a> </div> <h2 class="wp-block-heading">The Learning Cycle in Practice</h2><p>It’s always easier to understand a theory when it’s presented with some practical examples. So, imagine you have just attempted to bake banana bread for the first time. </p><ul class="wp-block-list"><li><strong>Concrete Experience</strong>: After removing your supposedly delicious banana bread from the oven, you notice that it is burnt from the top but still raw inside. Oh dear! </li></ul><ul class="wp-block-list"><li><strong>Reflective Observation</strong>: You then proceed to review the steps you took when baking and check them against the recipe, to see if you had followed the instructions carefully.<br><br></li> <li><strong>Abstract Conceptualisation</strong>: Based on your reflection, you can determine that your oven was too hot, and you needed to bake the banana bread for longer but at a lower temperature.<br><br></li> <li><strong>Active Experimentation</strong>: Still craving some mouth-watering baked goods, you decide to start again. This time you are careful to adjust the temperature and baking time.</li></ul><p>Your second attempt will result in a new concrete experience, and the cycle of learning continues.</p><p>According to Kolb, there are two goals in the experiential learning process. One is to learn the specifics of a particular subject, and the other is to learn about one’s own learning process. </p><p>Considering our example, you will now have learnt some specifics about baking. Furthermore, you will have also learnt something about how you build your baking knowledge.</p><p>This happens through trial and error, as you experiment with various different factors and reflect on the results to try and achieve a desired goal.</p><h2 class="wp-block-heading">Individual Preferences</h2><p>Our own preferences play an important role in determining the best mode of experiential learning. <a href="https://www.simplypsychology.org/learning-kolb.html" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer">Kolb explained</a> that individuals develop a preferred way of learning. This preference comes from our past life experiences and the environments surrounding us.</p><p>As such, Kolb noted that people who are considered ‘watchers’ prefer reflective observation. ‘Doers’, on the other hand, are more likely to engage in active experimentation.</p><p>Based on these differences, Kolb expanded his experiential learning cycle. These preferences now serve as the basis for Kolb’s Learning Styles. Let’s have a look!</p><h2 class="wp-block-heading">Kolb’s Learning Styles</h2><p>Kolb extended his learning cycle in 1984 and introduced a model featuring different <a href="https://www.growthengineering.co.uk/whats-the-issue-with-learning-styles/" data-wpel-link="internal" rel="follow noopener noreferrer">learning styles</a>. Combined, these models create Kolb’s experiential learning theory, which explores learners’ inner cognitive processes.</p><p>While Kolb’s four stages of learning work together to create a learning process, some individuals prefer certain components over others. In fact, one may depend heavily on concrete and reflective experiences but choose to spend less time on the abstract and active stages.</p><p>Because of this, Kolb identified four unique learning styles that are based on the four-stage learning cycle we highlighted previously.</p><p>He suggests that our learning style preference is actually the result of two pairs of variables. This can be seen as two separate ‘choices’ that we make. Kolb represents each stage of the learning cycle along these two intersecting axes. </p><div class="wp-block-image"><figure class="aligncenter is-resized"><img loading="lazy" loading="lazy" decoding="async" width="1105" height="834" src="https://www.growthengineering.co.uk/wp-content/uploads/2021/11/Experiential-Learning-Theory-Blog-Illustrations_Experiential-Theory-1.png" alt="Kolb's Experiential Learning Theory includes four learning styles." class="wp-image-55851" style="width:674px;height:auto" srcset="https://www.growthengineering.co.uk/wp-content/uploads/2021/11/Experiential-Learning-Theory-Blog-Illustrations_Experiential-Theory-1.png 1105w, https://www.growthengineering.co.uk/wp-content/uploads/2021/11/Experiential-Learning-Theory-Blog-Illustrations_Experiential-Theory-1-300x226.png 300w, https://www.growthengineering.co.uk/wp-content/uploads/2021/11/Experiential-Learning-Theory-Blog-Illustrations_Experiential-Theory-1-1024x773.png 1024w, https://www.growthengineering.co.uk/wp-content/uploads/2021/11/Experiential-Learning-Theory-Blog-Illustrations_Experiential-Theory-1-768x580.png 768w, https://www.growthengineering.co.uk/wp-content/uploads/2021/11/Experiential-Learning-Theory-Blog-Illustrations_Experiential-Theory-1-600x453.png 600w" sizes="(max-width: 1105px) 100vw, 1105px" /></figure></div><p>The horizontal axis is called the Processing Continuum, and the vertical axis is the Perception Continuum. In Kolb’s view, learners cannot perform both variables on a single axis at the same time (for example, thinking and feeling). </p><p>Attempting to do so can create an internal conflict. Learners resolve this by making an unconscious choice. This naturally determines the learner’s favoured learning style.</p><ul class="wp-block-list"><li><strong>The Processing Continuum</strong> describes our emotional response or how we make information meaningful. Learners choose a way to transform and process their experiences. This can be through doing (active experimentation) or watching (reflective observation).<br><br></li> <li><strong>The Perception Continuum</strong>, on the other hand, focuses on how we approach a task. On this continuum, learners choose how to grasp information. This can be through feeling (concrete experience) or thinking (abstract conceptualisation).</li></ul><p>These distinct styles of learning each involve an emphasis on two phases of the learning cycle. They are often easier to understand when presented in a table, like below:</p><div class="wp-block-image"><figure class="aligncenter is-resized"><img loading="lazy" loading="lazy" decoding="async" width="1105" height="335" src="https://www.growthengineering.co.uk/wp-content/uploads/2021/11/Experiential-Learning-Theory-Blog-Illustrations_Learning-Styles-1.png" alt="" class="wp-image-55832" style="width:682px;height:auto" srcset="https://www.growthengineering.co.uk/wp-content/uploads/2021/11/Experiential-Learning-Theory-Blog-Illustrations_Learning-Styles-1.png 1105w, https://www.growthengineering.co.uk/wp-content/uploads/2021/11/Experiential-Learning-Theory-Blog-Illustrations_Learning-Styles-1-300x91.png 300w, https://www.growthengineering.co.uk/wp-content/uploads/2021/11/Experiential-Learning-Theory-Blog-Illustrations_Learning-Styles-1-1024x310.png 1024w, https://www.growthengineering.co.uk/wp-content/uploads/2021/11/Experiential-Learning-Theory-Blog-Illustrations_Learning-Styles-1-768x233.png 768w, https://www.growthengineering.co.uk/wp-content/uploads/2021/11/Experiential-Learning-Theory-Blog-Illustrations_Learning-Styles-1-600x182.png 600w" sizes="(max-width: 1105px) 100vw, 1105px" /></figure></div><h3 class="wp-block-heading">1. Diverging (CE/RO)</h3><div class="wp-block-image"><figure class="alignright size-full is-resized"><img loading="lazy" loading="lazy" decoding="async" width="300" height="300" src="https://www.growthengineering.co.uk/wp-content/uploads/2023/06/4.-Presenting-the-Stimulus-Icon.png" alt="diverging icon" class="wp-image-73258" style="width:150px" srcset="https://www.growthengineering.co.uk/wp-content/uploads/2023/06/4.-Presenting-the-Stimulus-Icon.png 300w, https://www.growthengineering.co.uk/wp-content/uploads/2023/06/4.-Presenting-the-Stimulus-Icon-100x100.png 100w" sizes="(max-width: 300px) 100vw, 300px" /></figure></div><p>Kolb called this learning style ‘<a href="https://www.eln.co.uk/blog/david-kolb-learning-styles" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer">diverging</a>’ because these learners perform better in situations that require idea-generation and exploration. In fact, according to Kolb, learners with a diverging learning style are able to look at things from different perspectives.</p><p>Individuals with diverging learning styles tend to have broad cultural interests and like to gather information to solve problems.</p><p>Kolb also highlighted that people with a diverging learning style prefer to <a href="https://www.arm.co.uk/resources/blog/career-related-blogs/7-reasons-why-we-love-working-in-a-team/" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer">work in groups</a>. Group work helps them to listen with an open mind and receive personal feedback.</p><p>So, in a nutshell, they prefer to watch or feel rather than do. Based on this, their learning preferences are concrete experience (CE) and reflective observation (RO).</p><h3 class="wp-block-heading">2. Assimilating (AC/RO)</h3><div class="wp-block-image"><figure class="alignright size-full is-resized"><img loading="lazy" loading="lazy" decoding="async" width="250" height="250" src="https://www.growthengineering.co.uk/wp-content/uploads/2024/02/Leverage-Your-LMS.png" alt="assimilating icon" class="wp-image-73161" style="width:150px" srcset="https://www.growthengineering.co.uk/wp-content/uploads/2024/02/Leverage-Your-LMS.png 250w, https://www.growthengineering.co.uk/wp-content/uploads/2024/02/Leverage-Your-LMS-100x100.png 100w" sizes="(max-width: 250px) 100vw, 250px" /></figure></div><p>An <a href="https://www.eln.co.uk/blog/david-kolb-learning-styles" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer">assimilating learning style</a> could also be seen as the ‘think and watch’ style. After all, this individual’s learning characteristics are abstract conceptualisation (AC) and reflective observation (RO).</p><p>The assimilating learning style is all about taking a concise and logical approach to learning. Learners with this learning preference often consider ideas and concepts more important than people.</p><p>They require <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3034737/" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer">clear explanations</a> and demonstrations instead of practical learning opportunities. They’re great at understanding a wide range of information and organising it in a logical format.</p><p>These learners tend to be more interested in the soundness and precision of ideas rather than in their practical value. In learning interventions, they prefer reading, lectures, exploring analytical models and having the time to think and analyse information.</p><h3 class="wp-block-heading">3. Converging (AC/AE)</h3><div class="wp-block-image"><figure class="alignright size-full is-resized"><img loading="lazy" loading="lazy" decoding="async" width="250" height="250" src="https://www.growthengineering.co.uk/wp-content/uploads/2024/02/Active-Learning.png" alt="converging icon" class="wp-image-73285" style="width:150px" srcset="https://www.growthengineering.co.uk/wp-content/uploads/2024/02/Active-Learning.png 250w, https://www.growthengineering.co.uk/wp-content/uploads/2024/02/Active-Learning-100x100.png 100w" sizes="(max-width: 250px) 100vw, 250px" /></figure></div><p>Kolb named this learning style ‘<a href="https://www.eln.co.uk/blog/david-kolb-learning-styles" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer">converging</a>’, as these learners tend to converge on the answers they want. They have a preference for abstract conceptualisation (AC) and active experimentation (AE). It’s also referred to as the ‘think and do’ style. </p><p>Individuals with a converging learning style are good problem solvers and will use their learning to find solutions to practical issues. They can then apply their ideas to new experiences.</p><p>As such, convergers tend to prefer technical tasks and are often less concerned with interpersonal activities. Instead, they focus on experimenting with new ideas and working with practical applications.</p><p>Their strength is in applying theories and abstract concepts to real-world problems and practical situations. Convergers tend to prefer instructional techniques like workbooks or worksheets and interactive activities that require problem-solving.</p><h3 class="wp-block-heading">4. Accommodating (CE/AE)</h3><div class="wp-block-image"><figure class="alignright size-full is-resized"><img loading="lazy" loading="lazy" decoding="async" width="250" height="250" src="https://www.growthengineering.co.uk/wp-content/uploads/2024/02/Interleaved-Practice.png" alt="accommodating icon" class="wp-image-73287" style="width:150px" srcset="https://www.growthengineering.co.uk/wp-content/uploads/2024/02/Interleaved-Practice.png 250w, https://www.growthengineering.co.uk/wp-content/uploads/2024/02/Interleaved-Practice-100x100.png 100w" sizes="(max-width: 250px) 100vw, 250px" /></figure></div><p>Individuals with the <a href="https://www.eln.co.uk/blog/david-kolb-learning-styles" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer">accommodating learning style</a> prefer ‘hands-on’ experiences where they can rely on intuition rather than logic. This ‘feel and do’ style indicates a preference towards concrete experience (CE) and reflective observation (RO).</p><p>These learners prefer to take a practical and experiential approach where they can discover the answers for themselves. This sometimes includes trial and error, rather than engaging in logical analysis. </p><p>Their greatest strength lies in doing things and making things happen. In other words, they take initiative, set goals and actively work to achieve them, even if that means relying on their ‘gut’ instinct rather than analysis.</p><p>Accommodators prefer instructional techniques that allow them to actively engage in a task and promote independent discovery and thinking.</p><h2 class="wp-block-heading">Criticism of Kolb’s Experiential Learning Theory</h2><p>While Kolb’s experiential learning theory remains a popular model, it has been <a href="https://reviewing.co.uk/research/experiential.learning.htm" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer">widely criticised</a>.</p><p>For instance, it has faced claims that it’s too simple. While Kolb presents clearly defined stages, learning is rarely ever so ‘neat and tidy’ in real life. Instead of a strictly linear progression from one stage to the next, the learning cycle might involve revisiting previous stages.</p><p>In addition, Kolb’s model has faced criticism as it ignores some important aspects of learning. For instance, it doesn’t account for the various <a href="https://www.naeyc.org/resources/position-statements/equity/social-cultural-context" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer">social and cultural contexts</a> in which learning can occur and the impact this has on us.</p><p>Furthermore, our learning styles may not <a href="https://www.tandfonline.com/doi/abs/10.1080/036012799267846" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer">stay stable</a> over time. Kolb’s theory does not take this into account. Kolb, however, has responded to this critique in his later research, which now includes <a href="https://web.archive.org/web/20170516224452/http://learningfromexperience.com/media/2016/10/2013-KOLBS-KLSI-4.0-GUIDE.pdf" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer">external validity evidence</a>.</p><p>Lastly, some critics argue that Kolb’s model has very little empirical support. For instance, learning styles have become a somewhat <a href="https://www.growthengineering.co.uk/whats-the-issue-with-learning-styles/" data-wpel-link="internal" rel="follow noopener noreferrer">controversial topic</a> in the L&D landscape. In fact, our self-defined learning style <a href="https://journals.sagepub.com/doi/full/10.1111/j.1539-6053.2009.01038.x" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer">does not seem</a> to have any real impact on educational outcomes.</p><p>Despite this, there’s a reason for the theory’s popularity. The Experiential Learning Cycle is easy to understand and can be applied to various contexts successfully. Let’s explore three common use cases.</p><h2 class="wp-block-heading">Applications of Kolb’s Experiential Learning Theory</h2><p>Both Kolb’s learning styles and cycle are used in various different industries to identify strengths, weaknesses and preferences. For instance:</p><h3 class="wp-block-heading">1. In Classrooms</h3><div class="wp-block-image"><figure class="alignright is-resized"><img loading="lazy" loading="lazy" decoding="async" width="1251" height="626" src="https://www.growthengineering.co.uk/wp-content/uploads/2021/11/LMS-Learners-social.png" alt="Classroom learners illustration" class="wp-image-55838" style="width:395px" srcset="https://www.growthengineering.co.uk/wp-content/uploads/2021/11/LMS-Learners-social.png 1251w, https://www.growthengineering.co.uk/wp-content/uploads/2021/11/LMS-Learners-social-300x150.png 300w, https://www.growthengineering.co.uk/wp-content/uploads/2021/11/LMS-Learners-social-1024x512.png 1024w, https://www.growthengineering.co.uk/wp-content/uploads/2021/11/LMS-Learners-social-768x384.png 768w, https://www.growthengineering.co.uk/wp-content/uploads/2021/11/LMS-Learners-social-600x300.png 600w" sizes="(max-width: 1251px) 100vw, 1251px" /></figure></div><p>Kolb’s learning styles and cycle can be used by educators to critically evaluate the learning provision made available to their audience.</p><p>Using Kolb’s methods helps them to <a href="https://web.archive.org/web/20060220140227/http://www.learningfromexperience.com/images/uploads/Designing-Learning.pdf" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer">design and create</a> more appropriate and personalised training interventions. Identifying individual styles also helps learners to <a href="https://www.tandfonline.com/doi/abs/10.1080/00221340008978967" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer">learn more effectively</a>.</p><p>To cater to diverse learning styles, instructors, trainers and teachers should design a variety of experiential activities. Furthermore, these activities should be delivered in a way that promotes engagement for all learners, regardless of their preferred approach.</p><p>Experiential activities inside the classroom include:</p><ul class="wp-block-list"><li>Field trips</li> <li>Art projects</li> <li>Science experiments</li> <li>Role-playing exercises</li> <li>Reflection and journaling</li> <li>Opportunities for internship</li> <li>Interactive classroom games</li></ul><p>Creating training interventions that reflect all four components of the learning cycle is an <a href="https://www.growthengineering.co.uk/learning-styles-engagement/" data-wpel-link="internal" rel="follow noopener noreferrer">ideal approach</a>. This helps support each student’s learning preference, which increases the likelihood that they will engage with their content.</p><h3 class="wp-block-heading">2. Coaching and Mentoring</h3><div class="wp-block-image"><figure class="alignright size-full is-resized"><img loading="lazy" loading="lazy" decoding="async" width="1250" height="834" src="https://www.growthengineering.co.uk/wp-content/uploads/2023/11/Data-in-L_D-ills_Data-Swaps.png" alt="coaching and mentoring illustration" class="wp-image-71912" style="width:370px" srcset="https://www.growthengineering.co.uk/wp-content/uploads/2023/11/Data-in-L_D-ills_Data-Swaps.png 1250w, https://www.growthengineering.co.uk/wp-content/uploads/2023/11/Data-in-L_D-ills_Data-Swaps-768x512.png 768w, https://www.growthengineering.co.uk/wp-content/uploads/2023/11/Data-in-L_D-ills_Data-Swaps-600x400.png 600w" sizes="(max-width: 1250px) 100vw, 1250px" /></figure></div><p>Kolb’s theory is also useful in creating effective <a href="https://www.growthengineering.co.uk/coaching-programmes/" data-wpel-link="internal" rel="follow noopener noreferrer">coaching</a> and <a href="https://www.growthengineering.co.uk/mentorship-programme/" data-wpel-link="internal" rel="follow noopener noreferrer">mentoring</a> sessions and integrating new ideas into learning experiences.</p><p>After all, determining your audience’s preferred learning style will help you to tailor your learning experience more effectively. </p><p>Whilst you’ll want to ensure each stage of the cycle is checked off, you may also want to spend more time at stages that align with their designated style of learning.</p><p>The inherent preferences linked to each learning style should help to inform your design choices. </p><p>For example, accommodators might benefit from opportunities to practice new skills, while assimilators might appreciate the chance to engage in logical analysis.</p><h3 class="wp-block-heading">3. Business</h3><div class="wp-block-image"><figure class="alignright size-full is-resized"><img loading="lazy" loading="lazy" decoding="async" width="1250" height="834" src="https://www.growthengineering.co.uk/wp-content/uploads/2024/01/A-6-Step-Guide-to-Creating-a-Mentorship-ills_Hero.png" alt="business benefits" class="wp-image-72696" style="width:449px;height:auto" srcset="https://www.growthengineering.co.uk/wp-content/uploads/2024/01/A-6-Step-Guide-to-Creating-a-Mentorship-ills_Hero.png 1250w, https://www.growthengineering.co.uk/wp-content/uploads/2024/01/A-6-Step-Guide-to-Creating-a-Mentorship-ills_Hero-768x512.png 768w, https://www.growthengineering.co.uk/wp-content/uploads/2024/01/A-6-Step-Guide-to-Creating-a-Mentorship-ills_Hero-600x400.png 600w" sizes="(max-width: 1250px) 100vw, 1250px" /></figure></div><p>While Kolb’s Experiential Learning Theory was aimed at helping educators and L&D professionals to create more effective training interventions, it has proven to be effective in <a href="https://practicalpie.com/david-kolb/#t-1591969200736" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer">other fields too</a>.</p><p>In fact, creating effective content, such as marketing collateral or sales pitches, becomes much easier after identifying the learning styles of prospective customers.</p><p>However, just as in an educational context, sales and marketing representatives should take care to use various types of demonstrations, explanations and presentations to cater for all styles.</p><p>This helps to meet everybody’s needs and provides plenty of opportunities for prospects to experience, think, reflect and (hopefully) act.</p><h2 class="wp-block-heading">Experiential eLearning</h2><p>With modern learning technology, <a href="https://www.growthengineering.co.uk/what-is-experiential-learning/" data-wpel-link="internal" rel="follow noopener noreferrer">creating experiential learning</a> interventions has never been easier. For example, you can create <a href="https://www.growthengineering.co.uk/gamification-levels-in-learning-technology/" data-wpel-link="internal" rel="follow noopener noreferrer">personalised learning pathways</a> that include different types of content and experiences for individuals with different learning styles.</p><p>Adding <a href="https://www.growthengineering.co.uk/definition-of-gamification/" data-wpel-link="internal" rel="follow noopener noreferrer">gamification elements</a> like <a href="https://www.growthengineering.co.uk/experience-points-and-gamified-learning/" data-wpel-link="internal" rel="follow noopener noreferrer">Experience Points</a> (XP), <a href="https://www.growthengineering.co.uk/gamification-badges-academy-lms/" data-wpel-link="internal" rel="follow noopener noreferrer">Badges</a>, and <a href="https://www.growthengineering.co.uk/gamification-leaderboards-lms/" data-wpel-link="internal" rel="follow noopener noreferrer">Leaderboards</a>, on the other hand, is an effective way to cater to learners whose strengths lie in concrete experiences.</p><p>They also prefer role-plays and group activities. Adding <a href="https://www.growthengineering.co.uk/social-learning/" data-wpel-link="internal" rel="follow noopener noreferrer">social learning</a> features like <a href="https://www.growthengineering.co.uk/clubs/" data-wpel-link="internal" rel="follow noopener noreferrer">Clubs</a> and <a href="https://www.growthengineering.co.uk/8-social-features-you-need-on-your-lms/" data-wpel-link="internal" rel="follow noopener noreferrer">Social Feeds</a> helps to provide a platform for these kinds of collaborative discussions and projects.</p><p>However, it’s essential to keep in mind that this does not suit everyone. For example, students who prefer abstract conceptualisation learn better by reading, listening to well-organised explanations, and studying alone.</p><p>Luckily, learning management systems (<a href="https://www.growthengineering.co.uk/what-is-an-lms/" data-wpel-link="internal" rel="follow noopener noreferrer">LMS</a>), like our very own <a href="https://www.growthengineering.co.uk/academy-lms/" data-wpel-link="internal" rel="follow noopener noreferrer">Growth Engineering LMS</a>, cater for individualistic learners too. They can explore content at their own pace, read material and listen to podcasts or view pre-recorded virtual classroom sessions.</p><h2 class="wp-block-heading">Final Words</h2><p>There you have it! Kolb’s experiential learning theory and its two parts, the Experiential Learning Cycle and Learning Styles.</p><p>Applying Kolb’s learning theory has benefits for students, educators and employers. After all, it highlights the value of our experiences, breaks down the different stages of learning and introduces various learning styles and their characteristics.</p><p>Learning technology can help you to unlock a world of experiential learning experiences. So, what’s in store for your next learning journey?</p><p class="has-text-align-left"><p><strong>Thanks for reading. For more learning insights, please sign up to our mailing list. 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