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How to Choose the Best Domain Name (Top 12 Tips)
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5.69-6.37 6.37-1.82 1.82a29 29 0 0 0 0 40.92 29 29 0 0 0 40.92 0l1.82-1.82 6.37-6.37 5.69-5.69a5.76 5.76 0 0 0-.01-8.14z"/> <path d="M70.78 92.19l21.41-21.41a5.75 5.75 0 0 0-8.13-8.13L62.65 84.06a5.75 5.75 0 0 0 8.13 8.13z"/> </g> </svg> </div></div><!--/$--><!--$--><div id="comp-krc5db7x" class="HcOXKn c9GqVL QxJLC3 lq2cno YQcXTT comp-krc5db7x wixui-rich-text" data-testid="richTextElement"><p class="font_7 wixui-rich-text__text" style="font-size:14px; line-height:1.4em; text-align:center;"><span style="letter-spacing:normal;" class="wixui-rich-text__text">Copied</span></p></div><!--/$--></div></div></div><!--/$--></div><!--/$--></div><!--$--><div id="Containerczaun" class="Containerczaun SPY_vo"><div data-mesh-id="ContainerczauninlineContent" data-testid="inline-content" class=""><div data-mesh-id="ContainerczauninlineContent-gridContainer" data-testid="mesh-container-content"><!--$--><section id="comp-le42hldk" tabindex="-1" class="Oqnisf comp-le42hldk wixui-section" 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class="wixui-rich-text__text wixui-rich-text__text"><span style="font-weight:normal;" class="wixui-rich-text__text wixui-rich-text__text"><span style="font-style:normal;" class="wixui-rich-text__text wixui-rich-text__text"><a href="https://www.wix.com/blog/explore/categories/website-essentials" target="_self" style="display:block;" class="wixui-rich-text__text">WEBSITE ESSENTIALS</a></span></span></span></span></span></span></p></div><!--/$--><!--$--><div id="comp-kp3y08jx1" class="HcOXKn c9GqVL QxJLC3 lq2cno YQcXTT comp-kp3y08jx1 wixui-rich-text" data-testid="richTextElement"><h1 class="font_7 wixui-rich-text__text" style="font-size:48px; line-height:normal;"><span style="letter-spacing:normal;" class="wixui-rich-text__text"><span style="font-size:48px;" class="wixui-rich-text__text"><span style="font-family:madefor-text;" class="wixui-rich-text__text"><span style="font-weight:normal;" class="wixui-rich-text__text"><span style="font-style:normal;" class="wixui-rich-text__text"><span style="color:rgb(0, 0, 0);" class="wixui-rich-text__text"><span style="font-family:madefor-text-bold,helveticaneuew01-65medi,helveticaneuew02-65medi,helveticaneuew10-65medi,sans-serif;" class="wixui-rich-text__text">How to choose the best domain name for your website (+industry expert tips)</span></span></span></span></span></span></span></h1></div><!--/$--><div id="comp-lrhsx182" class="custom-css-763c026d-90de-4e64-bd8d-93c793614503 comp-lrhsx182" slots="[object Object]"><!--$--><div id="comp-lrhsx182_r_comp-lequni69" class="comp-lrhsx182_r_comp-lequni69-container"><!--$--><div id="comp-lrhsx182_r_comp-lequni6d" role="" class="rM7ckN YJEKQk comp-lrhsx182_r_comp-lequni6d-container comp-lrhsx182_r_comp-lequni6d wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div><!--$--><div id="comp-lrhsx182_r_comp-leqv328g" class="a2sxlD comp-lrhsx182_r_comp-leqv328g" data-testid="custom-element"><google-one-tap props="{"Desktop":true,"Mobile":false,"Tablet":false,"sticky":true,"studio":false,"formFactor":"Desktop"}"></google-one-tap></div><!--/$--></div><!--/$--></div><!--/$--></div></div></div></div><!--/$--></div></section><!--/$--><!--$--><div id="TPAMultiSection_kp3w393m" class="TWFxr5 "><div class="TPAMultiSection_kp3w393m"><div style="--wix-color-29:var(--wix-color-3);--wix-color-37:var(--wix-color-5);--wix-color-38:var(--wix-color-8);--wix-color-39:var(--wix-color-8);--wix-color-40:var(--wix-color-1);--wix-color-41:var(--wix-color-8);--wix-color-42:var(--wix-color-8);--wix-color-43:var(--wix-color-1);--wix-color-44:var(--wix-color-3);--wix-color-45:var(--wix-color-3);--wix-color-46:var(--wix-color-1);--wix-color-47:var(--wix-color-1);--wix-color-48:var(--wix-color-8);--wix-color-49:var(--wix-color-8);--wix-color-50:var(--wix-color-1);--wix-color-51:var(--wix-color-8);--wix-color-52:var(--wix-color-8);--wix-color-53:var(--wix-color-1);--wix-color-54:var(--wix-color-3);--wix-color-55:var(--wix-color-3)" data-hook="tpa-components-provider"><div><div style="--root-width:980px" class="md lt-lg lt-xl gt-xs gt-s gt-sm gt-740 gt-830 gt-886 gt-940 w686-980 lte-w980 lte-banner-w1564 lte-banner-w1425 lte-banner-w1181 lte-banner-w980 lte-category-header-w1364 urT2WH" data-hook="post-page-root"><div class=""><div 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class="IeNfNP"><div class="xUuoH9 v0bFi9"><span class="F4tRtJ"><a href="https://www.wix.com/blog/profile/judit-ruiz-ricart/author" data-hook="profile-link" class=""><span class="lBv2XN blog-text-color blog-link-hover-color avatar blog-post-text-color"><span title="Judit Ruiz Ricart" class="tQ0Q1A user-name dlINDG" data-hook="user-name">Judit Ruiz Ricart</span></span></a></span><span class="F4tRtJ"><span class="Ki_0_s rmqd9q blog-separator-background-color"></span></span><span class="F4tRtJ"><div class="xUuoH9 MBUSKJ"><span class="UZa2Xr"><span title="Jan 9" class="post-metadata__date time-ago" data-hook="time-ago">Jan 9</span></span><span class="UZa2Xr"><span class="Ki_0_s rmqd9q blog-separator-background-color"></span></span><span class="UZa2Xr"><span class="post-metadata__readTime" title="14 min read" data-hook="time-to-read">14 min read</span></span></div></span></div><div class="UPa2xo JDQ812"></div></div></div></div></div><div class="nLG8d5" data-hook="post-description"><article class="blog-post-page-font"><div class="post-content__body stSKMK"><div class="moHCnT"><div class="moHCnT"><div style="--rce-text-color:rgb(0, 0, 0);--rce-opaque-background-color:rgb(255, 255, 255);--rce-divider-color:rgba(0, 0, 0, 0.2);--rce-active-divider-color:rgba(0, 0, 0, 0.5);--rce-highlighted-color:rgb(22, 106, 234);--rce-link-hashtag-color:rgb(22, 106, 234);--rce-mobile-font-size:16px;--rce-header-two-font-size:28px;--rce-header-three-font-size:22px;--rce-header-four-font-size:20px;--rce-header-five-font-size:18px;--rce-header-six-font-size:16px;--rce-mobile-header-two-font-size:24px;--rce-mobile-header-three-font-size:20px;--rce-mobile-header-four-font-size:20px;--rce-mobile-header-five-font-size:20px;--rce-mobile-header-six-font-size:20px;--rce-mobile-quotes-font-size:20px" class="fTEXDR" data-rce-version="10.119.1"><div class="LUDJN" dir="ltr" style="--ricos-text-color:#000000;--ricos-text-color-tuple:0, 0, 0;--ricos-action-color:#166aea;--ricos-action-color-tuple:22, 106, 234;--ricos-background-color:#ffffff;--ricos-background-color-tuple:255, 255, 255;--ricos-fallback-color:#000000;--ricos-fallback-color-tuple:0, 0, 0;--ricos-settings-action-color:#000000;--ricos-settings-action-color-tuple:0, 0, 0;--ricos-action-color-fallback:#166aea;--ricos-action-color-fallback-tuple:22, 106, 234;--ricos-custom-p-font-weight:normal;--ricos-custom-p-font-style:normal;--ricos-custom-p-line-height:1.5;--ricos-custom-p-font-size:18px;--ricos-custom-p-font-family:madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif;--ricos-custom-p-text-decoration:none;--ricos-custom-p-color:rgba(0,0,0,1);--ricos-custom-h1-font-weight:normal;--ricos-custom-h1-font-style:normal;--ricos-custom-h1-line-height:1.5;--ricos-custom-h1-font-size:40px;--ricos-custom-h1-font-family:madefor-text-bold,helveticaneuew01-65medi,helveticaneuew02-65medi,helveticaneuew10-65medi,sans-serif;--ricos-custom-h1-color:rgba(0,0,0,1);--ricos-custom-h2-font-weight:normal;--ricos-custom-h2-font-style:normal;--ricos-custom-h2-line-height:1.5;--ricos-custom-h2-font-size:28px;--ricos-custom-h2-font-family:madefor-text-bold,helveticaneuew01-65medi,helveticaneuew02-65medi,helveticaneuew10-65medi,sans-serif;--ricos-custom-h2-color:rgba(0,0,0,1);--ricos-custom-h3-font-weight:normal;--ricos-custom-h3-font-style:normal;--ricos-custom-h3-line-height:1.5;--ricos-custom-h3-font-size:22px;--ricos-custom-h3-font-family:madefor-text-bold,helveticaneuew01-65medi,helveticaneuew02-65medi,helveticaneuew10-65medi,sans-serif;--ricos-custom-h3-color:rgba(0,0,0,1);--ricos-custom-h4-font-weight:normal;--ricos-custom-h4-font-style:normal;--ricos-custom-h4-line-height:1.5;--ricos-custom-h4-font-size:20px;--ricos-custom-h4-font-family:madefor-text-bold,helveticaneuew01-65medi,helveticaneuew02-65medi,helveticaneuew10-65medi,sans-serif;--ricos-custom-h4-color:rgba(0,0,0,1);--ricos-custom-h5-font-weight:normal;--ricos-custom-h5-font-style:normal;--ricos-custom-h5-line-height:1.5;--ricos-custom-h5-font-size:18px;--ricos-custom-h5-font-family:madefor-text-bold,helveticaneuew01-65medi,helveticaneuew02-65medi,helveticaneuew10-65medi,sans-serif;--ricos-custom-h5-color:rgba(0,0,0,1);--ricos-custom-h6-font-weight:normal;--ricos-custom-h6-font-style:normal;--ricos-custom-h6-line-height:1.5;--ricos-custom-h6-font-size:16px;--ricos-custom-h6-font-family:madefor-text-bold,helveticaneuew01-65medi,helveticaneuew02-65medi,helveticaneuew10-65medi,sans-serif;--ricos-custom-h6-color:rgba(0,0,0,1);--ricos-custom-quote-line-height:1.5;--ricos-custom-quote-font-size:24px;--ricos-custom-quote-font-family:madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif;--ricos-custom-quote-color:rgba(0,0,0,1);--ricos-custom-quote-border-color:rgb(22, 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data-id="content-viewer"><div class="ErHoM"><div type="first" data-hook="rcv-block-first"></div><div class="qct9t"><div data-breakout="normal"><p class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-foo"><span class="Xj9dt"><strong style="font-weight:700"><span style="background-color:transparent;text-decoration:inherit"><span>The perfect domain is just a click away: </span></span></strong><a target="_blank" href="https://www.wix.com/domains/?utm_campaign=toplink-domainshomepage" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><strong style="font-weight:700"><span style="background-color:transparent;text-decoration:inherit"><span>claim your domain</span></span></strong></a><a target="_blank" href="https://www.wix.com/domains/?utm_campaign=toplink-domainshomepage" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><strong style="font-weight:700"><span style="background-color:rgb(255, 255, 255);text-decoration:inherit"><span>→</span></span></strong></a><a target="_blank" href="https://www.wix.com/domains/?utm_campaign=toplink-domainshomepage" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><strong style="font-weight:700"><span style="background-color:transparent;text-decoration:inherit"><span> </span></span></strong></a></span></p></div><div type="paragraph" data-hook="rcv-block1"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-jv13t109503"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block2"></div><div data-breakout="normal"><div class="F6HkU" id="viewer-d6kv8"><div class="_0F0d3 tgIXc"><figure class="rHdvh"><div role="button" data-hook="imageViewer" tabindex="0" class="Eq0zE" aria-haspopup="true"><div style="--dim-height:611;--dim-width:924" id="d6kv8" class="bPMFg Fc1mT"><wow-image id="a77aa0_8af67d79ca4f485280a4e6899db98706~mv2.png" class="undefined Bs3B7" data-image-info="{"containerId":"d6kv8","displayMode":"fill","isLQIP":true,"isSEOBot":false,"lqipTransition":"blur","encoding":"AVIF","imageData":{"width":924,"height":611,"uri":"a77aa0_8af67d79ca4f485280a4e6899db98706~mv2.png","name":"","displayMode":"fill"}}" data-motion-part="BG_IMG" data-bg-effect-name="" data-has-ssr-src="true" data-animate-blur=""><img src="https://static.wixstatic.com/media/a77aa0_8af67d79ca4f485280a4e6899db98706~mv2.png/v1/fill/w_46,h_31,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/a77aa0_8af67d79ca4f485280a4e6899db98706~mv2.png" alt="How to Choose a Domain Name for Your Website" style="width:100%;height:100%;object-fit:cover;object-position:50% 50%;max-width:100%" data-pin-url="https://www.wix.com/blog/how-to-choose-domain-name" data-pin-media="https://static.wixstatic.com/media/a77aa0_8af67d79ca4f485280a4e6899db98706~mv2.png/v1/fill/w_924,h_611,al_c,q_90/a77aa0_8af67d79ca4f485280a4e6899db98706~mv2.png" draggable="false"/></wow-image></div></div></figure></div></div></div><div type="image" data-hook="rcv-block3"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-fs1kb"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block4"></div><div data-breakout="normal"><p class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-i12h9982"><span class="Xj9dt"><a target="_blank" href="https://www.wix.com/domains" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span>Domain names</span></a><span>, also known as URLs, play a crucial role in your site’s branding and credibility, and can even affect its ranking on search results. Choosing a domain name for your website or business is an important step in establishing your online presence. A domain name is the address users type into their web browsers to reach a website, so it should reflect the nature of your business and be easy to remember.</span></span></p></div><div type="paragraph" data-hook="rcv-block5"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-se9v9985"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block6"></div><div data-breakout="normal"><p class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-q8z7t986"><span class="Xj9dt"><span>Of course, there are a myriad of factors to take into consideration as you pick a domain name for your business, so we’ve consulted several industry experts from a range of industries to weigh in on how they’ve selected theirs.</span></span></p></div><div type="paragraph" data-hook="rcv-block7"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-6hhno110107"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block8"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" dir="auto" id="viewer-a213c3747"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block9"></div><div data-breakout="normal"><div class="F6HkU" id="viewer-70svq3746"><div class="_0F0d3" style="width:min(100%, 940px)"><div class="KyUgN" style="width:940;height:253px" data-hook="HtmlComponent"><iframe class="vE3kz" title="remote content" data-hook="iframeComponent" style="background-color:transparent" allow="fullscreen; autoplay; encrypted-media" allowfullscreen="" tabindex="0" src="https://www.wix.com/wix-platform/blog-post-new-dns" sandbox="allow-popups allow-presentation allow-forms allow-same-origin allow-scripts"></iframe></div></div></div></div><div type="html" data-hook="rcv-block10"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-zgjs3112820"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block11"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-bvb2f113122"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block12"></div><div data-breakout="normal"><h2 class="zl84N iKsfI ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-46gih"><span class="cj6-S"><span>How to choose a domain name: 12 tips</span></span></h2></div><div type="heading" data-hook="rcv-block13"></div><div data-breakout="normal"><div class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-f3d3v"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block14"></div><div data-breakout="normal"><ol class="vo0Ka sOJ02"><li dir="auto" aria-level="1" class="SJjvN" style="text-align:LEFT;margin-inline-start:1.5em;list-style-type:decimal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="" id="viewer-5fkgu"><span class="Xj9dt"><a target="_self" href="#viewer-f4s3a" class="FMJXK _6h8tE" data-hook="AnchorLink"><span>Use a domain name generator </span></a></span></p></li><li dir="auto" aria-level="1" class="SJjvN" style="text-align:LEFT;margin-inline-start:1.5em;list-style-type:decimal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="" id="viewer-825t2"><span class="Xj9dt"><a target="_self" href="#viewer-ej8j4" class="FMJXK _6h8tE" data-hook="AnchorLink"><span>Keep it short and memorable</span></a></span></p></li><li dir="auto" aria-level="1" class="SJjvN" style="text-align:LEFT;margin-inline-start:1.5em;list-style-type:decimal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="" id="viewer-fo87j"><span class="Xj9dt"><a target="_self" href="#viewer-ckjm8" class="FMJXK _6h8tE" data-hook="AnchorLink"><span>Make it easy to type</span></a></span></p></li><li dir="auto" aria-level="1" class="SJjvN" style="text-align:LEFT;margin-inline-start:1.5em;list-style-type:decimal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="" id="viewer-li64"><span class="Xj9dt"><a target="_self" href="#viewer-4e6q7" class="FMJXK _6h8tE" data-hook="AnchorLink"><span>Avoid numbers and dashes (usually)</span></a></span></p></li><li dir="auto" aria-level="1" class="SJjvN" style="text-align:LEFT;margin-inline-start:1.5em;list-style-type:decimal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="" id="viewer-8639h9453"><span class="Xj9dt"><a target="_self" href="#viewer-c05mi" class="FMJXK _6h8tE" data-hook="AnchorLink"><span>Consider clarity and accessibility</span></a></span></p></li><li dir="auto" aria-level="1" class="SJjvN" style="text-align:LEFT;margin-inline-start:1.5em;list-style-type:decimal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="" id="viewer-94jdu"><span class="Xj9dt"><a target="_self" href="#viewer-hevnk29261" class="FMJXK _6h8tE" data-hook="AnchorLink"><span>Stay on brand</span></a></span></p></li><li dir="auto" aria-level="1" class="SJjvN" style="text-align:LEFT;margin-inline-start:1.5em;list-style-type:decimal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="" id="viewer-f8no8"><span class="Xj9dt"><a target="_self" href="#viewer-8n4f5" class="FMJXK _6h8tE" data-hook="AnchorLink"><span>Include keywords</span></a></span></p></li><li dir="auto" aria-level="1" class="SJjvN" style="text-align:LEFT;margin-inline-start:1.5em;list-style-type:decimal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="" id="viewer-onkxm10063"><span class="Xj9dt"><a target="_self" href="#viewer-5ggzk50358" class="FMJXK _6h8tE" data-hook="AnchorLink"><span style="background-color:transparent;text-decoration:inherit"><span>Be descriptive</span></span></a></span></p></li><li dir="auto" aria-level="1" class="SJjvN" style="text-align:LEFT;margin-inline-start:1.5em;list-style-type:decimal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="" id="viewer-8qj11"><span class="Xj9dt"><a target="_self" href="#viewer-36lg" class="FMJXK _6h8tE" data-hook="AnchorLink"><span>Pick the right domain extension</span></a></span></p></li><li dir="auto" aria-level="1" class="SJjvN" style="text-align:LEFT;margin-inline-start:1.5em;list-style-type:decimal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="" id="viewer-dtmib"><span class="Xj9dt"><a target="_self" href="#viewer-5a7k0" class="FMJXK _6h8tE" data-hook="AnchorLink"><span>Do your research</span></a></span></p></li><li dir="auto" aria-level="1" class="SJjvN" style="text-align:LEFT;margin-inline-start:1.5em;list-style-type:decimal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="" id="viewer-3k8s9"><span class="Xj9dt"><a target="_self" href="#viewer-bh5ie" class="FMJXK _6h8tE" data-hook="AnchorLink"><span>Think long term</span></a></span></p></li><li dir="auto" aria-level="1" class="SJjvN" style="text-align:LEFT;margin-inline-start:1.5em;list-style-type:decimal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="" id="viewer-6glls"><span class="Xj9dt"><a target="_self" href="#viewer-8tvpm" class="FMJXK _6h8tE" data-hook="AnchorLink"><span>Act fast</span></a></span></p></li></ol></div><div type="ordered_list" data-hook="rcv-block15"></div><div data-breakout="normal"><div class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-4r92h"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block16"></div><div data-breakout="normal"><div class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-9a34i"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block17"></div><div data-breakout="normal"><div class="F6HkU" id="viewer-5ojms"><div class="_0F0d3 tgIXc"><figure class="rHdvh"><div class="Q-I40" data-hook="videoPlayer"><div><div style="width:100%;height:100%" data-loaded="false" class="LoD3Z"><button type="button" style="width:100%;height:100%;background-image:url(https://i.ytimg.com/vi/jyXnNlcEZH0/maxresdefault.jpg);background-size:cover;background-position:center;cursor:pointer;border:none;padding:0;display:flex;align-items:center;justify-content:center" class="react-player__preview" tabindex="0" aria-label="Play video"><div style="background:radial-gradient(rgb(0, 0, 0, 0.3), rgba(0, 0, 0, 0) 60%);border-radius:64px;width:64px;height:64px;display:flex;align-items:center;justify-content:center" class="react-player__shadow"><div style="border-style:solid;border-width:16px 0 16px 26px;border-color:transparent transparent transparent white;margin-left:7px" class="react-player__play-icon"></div></div></button></div></div></div></figure></div></div></div><div type="video" data-hook="rcv-block18"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-53ahr"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block19"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-e8dtn"><span class="Xj9dt"><span> </span></span></p></div><div type="paragraph" data-hook="rcv-block20"></div><div data-breakout="normal"><h3 class="W4yfo iKsfI ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-f4s3a"><span class="cj6-S"><span>01. Use a domain name generator </span></span></h3></div><div type="heading" data-hook="rcv-block21"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-6109k"><span class="Xj9dt"><span> </span></span></p></div><div type="paragraph" data-hook="rcv-block22"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-d5up8"><span class="Xj9dt"><span>In order to make the brainstorming process much easier and productive, start your journey towards picking a domain name for your site with a list of options, rather than a blank page. By using one of the </span><a target="_blank" href="https://www.wix.com/blog/best-domain-name-generators" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span>best domain name generators</span></a><span>, you’ll be able to get a broad range of ideas based on keywords or phrases related to your brand.</span></span></p></div><div type="paragraph" data-hook="rcv-block23"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-c2pr4"><span class="Xj9dt"><span> </span></span></p></div><div type="paragraph" data-hook="rcv-block24"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-doh5m"><span class="Xj9dt"><strong style="font-weight:700"><span>Try Wix's </span></strong><a target="_blank" href="https://www.wix.com/domains/domain-name-generator" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><strong style="font-weight:700"><span>domain name generator</span></strong></a><strong style="font-weight:700"><span> today.</span></strong></span></p></div><div type="paragraph" data-hook="rcv-block25"></div><div data-breakout="normal"><div class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-a5psh"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block26"></div><div data-breakout="normal"><div class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-2ud37"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block27"></div><div data-breakout="normal"><div class="F6HkU" id="viewer-3q2vd"><div class="_0F0d3 tgIXc"><figure class="rHdvh"><div role="button" data-hook="imageViewer" tabindex="0" class="Eq0zE" aria-haspopup="true"><div style="--dim-height:555;--dim-width:924" id="3q2vd" class="bPMFg Fc1mT"><wow-image id="4a5235_8aea4d10690043e5aa9235dbbc4b5d44~mv2.jpg" class="undefined Bs3B7" data-image-info="{"containerId":"3q2vd","displayMode":"fill","isLQIP":true,"isSEOBot":false,"lqipTransition":"blur","encoding":"AVIF","imageData":{"width":924,"height":555,"uri":"4a5235_8aea4d10690043e5aa9235dbbc4b5d44~mv2.jpg","name":"","displayMode":"fill"}}" data-motion-part="BG_IMG" data-bg-effect-name="" data-has-ssr-src="true" data-animate-blur=""><img src="https://static.wixstatic.com/media/4a5235_8aea4d10690043e5aa9235dbbc4b5d44~mv2.jpg/v1/fill/w_139,h_83,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/4a5235_8aea4d10690043e5aa9235dbbc4b5d44~mv2.jpg" alt="Use a domain name generator to find the best online address for your website" style="width:100%;height:100%;object-fit:cover;object-position:50% 50%;max-width:100%" data-pin-url="https://www.wix.com/blog/how-to-choose-domain-name" data-pin-media="https://static.wixstatic.com/media/4a5235_8aea4d10690043e5aa9235dbbc4b5d44~mv2.jpg/v1/fill/w_924,h_555,al_c,q_85/4a5235_8aea4d10690043e5aa9235dbbc4b5d44~mv2.jpg" draggable="false"/></wow-image></div></div></figure></div></div></div><div type="image" data-hook="rcv-block28"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-fmu5m"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block29"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-7qb8o"><span class="Xj9dt"><span> </span></span></p></div><div type="paragraph" data-hook="rcv-block30"></div><div data-breakout="normal"><h3 class="W4yfo iKsfI ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-ej8j4"><span class="cj6-S"><span>02. Keep it short and memorable</span></span></h3></div><div type="heading" data-hook="rcv-block31"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-en5f"><span class="Xj9dt"><span> </span></span></p></div><div type="paragraph" data-hook="rcv-block32"></div><div data-breakout="normal"><p class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-bis7414337"><span class="Xj9dt"><span>Technically speaking, domain names can stretch over an astounding 63 characters. Yet, a domain this long would be ill-advised, making for a tedious name that’s hard to type and remember. Instead, be sure to keep your domain short. A shorter name is additionally less likely to be misspelled.</span></span></p></div><div type="paragraph" data-hook="rcv-block33"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-9i3rg99246"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block34"></div><div data-breakout="normal"><p class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-ordyu14339"><span class="Xj9dt"><span>A domain name should ideally be anywhere between three and 12 characters long, and as a basic rule it should not exceed two to three words. If the name you had in mind happens to be longer than that, consider cutting it down or changing it altogether.</span></span></p></div><div type="paragraph" data-hook="rcv-block35"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-thkrt15578"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block36"></div><div data-breakout="normal"><p class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-cim4i14341"><span class="Xj9dt"><span>As Sanks Nair, COO of </span><a target="_blank" href="https://www.getrecall.ai" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span>Recall</span></a><span> shares:</span></span></p></div><div type="paragraph" data-hook="rcv-block37"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-unoly14345"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block38"></div><div data-breakout="normal"><div style="display:flex" dir="ltr" id="viewer-jb6he14346"><blockquote class="KjmFb" style="padding-top:0px;padding-bottom:0px"><span><div class="sOJ02 b52zS" style="line-height:1.5" dir="auto" id="viewer-cvhpe15890"><span class="Xj9dt"><span>“Short and sweet was essential. [For Recall] the name needed to be easy to say, two syllables max, and roll off the tongue effortlessly. A short, memorable name strengthens brand recall and spreads faster through word of mouth.”</span></span></div></span></blockquote></div></div><div type="blockquote" data-hook="rcv-block39"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-soycu14348"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block40"></div><div data-breakout="normal"><p class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-ifyu314349"><span class="Xj9dt"><span>Another hot tip from Sanks is to try out your domain name as a verb. She says, “From experience, a name that can turn into a verb creates a stronger brand. I was an early employee at Uber, originally 'UberCab.' Back then, no one would say, 'I UberCabbed here,' but today, 'I Ubered here' is natural. We wanted a name that could similarly evolve into common usage, like 'I'll recall that.'"</span></span></p></div><div type="paragraph" data-hook="rcv-block41"></div><div data-breakout="normal"><div class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-2v22u"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block42"></div><div data-breakout="normal"><div class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-rfw4p17739"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block43"></div><div data-breakout="normal"><h3 class="W4yfo iKsfI ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-ckjm8"><span class="cj6-S"><span>03. Make it easy to type</span></span></h3></div><div type="heading" data-hook="rcv-block44"></div><div data-breakout="normal"><div class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-4cjb2"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block45"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-x5vsx21745"><span class="Xj9dt"><span style="background-color:transparent;text-decoration:inherit"><span>You don’t want potential visitors lingering over details such as spelling before hitting your page. For that reason, look for a domain name that will easily roll off the tongue - and fingers. It’s best to avoid frequently misspelled words, or anything that requires a double take before pronouncing. </span></span><span>Run your chosen domain name by a few friends and see if they can get it right on their first attempt. If they struggle a little, go for a different name.</span></span></p></div><div type="paragraph" data-hook="rcv-block46"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-fu5br22363"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block47"></div><div data-breakout="normal"><p class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-wf54s18053"><span class="Xj9dt"><span>As Ben Donovan, founder of </span><a target="_blank" href="https://www.brandbuilderuni.com" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span>Brand Builder University</span></a><span> notes, when he was selecting a domain name for his business, he focused on it being four things: meaningful, memorable, short and unique. With this in mind, Ben says:</span></span></p></div><div type="paragraph" data-hook="rcv-block48"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-ttzrk18057"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block49"></div><div data-breakout="normal"><div style="display:flex" dir="ltr" id="viewer-n966218058"><blockquote class="KjmFb" style="padding-top:0px;padding-bottom:0px"><span><div class="sOJ02 b52zS" style="line-height:1.5" dir="auto" id="viewer-59zoc21135"><span class="Xj9dt"><span>“A domain that's easy to remember sticks in people's minds and makes it simple for them to return or recommend it. Shorter domains are especially helpful, precisely because they're easier to type and share.”</span></span></div></span></blockquote></div></div><div type="blockquote" data-hook="rcv-block50"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-h9v9w20520"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block51"></div><div data-breakout="normal"><p class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-i6rhf18060"><span class="Xj9dt"><span>In case you’re planning on using your personal name as the domain, but your last name isn’t intuitive in its spelling, use a combination of your first and middle names instead. Alternatively, combine your first name with your specialty—such as “bakingwithsam.”</span></span></p></div><div type="paragraph" data-hook="rcv-block52"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-nbkbz20829"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block53"></div><div data-breakout="normal"><p class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-2uam418062"><span class="Xj9dt"><span>Another good practice is to choose a domain name that is predictable, meaning your audience won’t have to second guess how to write it properly. With this in mind, refrain from shorthand and spell out your words. For example, go for “you” instead of “u” and be wary of words that can be spelled numerous ways (is it “ok” or “okay?”).</span></span></p></div><div type="paragraph" data-hook="rcv-block54"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-138h3"><span class="Xj9dt"><span> </span></span></p></div><div type="paragraph" data-hook="rcv-block55"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-7gyct56376"><span class="Xj9dt"><strong style="font-weight:700"><span style="color:rgb(0, 0, 0);background-color:transparent;text-decoration:inherit"><span>Already have an idea? Check the availability with a</span></span></strong><a target="_blank" href="https://www.wix.com/domains/domain-name-search" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><strong style="font-weight:700"><span style="color:rgb(17, 85, 204);background-color:transparent;text-decoration:inherit"><span> domain name search</span></span></strong></a><strong style="font-weight:700"><span style="color:rgb(0, 0, 0);background-color:transparent;text-decoration:inherit"><span> tool.</span></span></strong></span></p></div><div type="paragraph" data-hook="rcv-block56"></div><div data-breakout="normal"><div class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-mbni757059"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block57"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-cd675"><span class="Xj9dt"><span> </span></span></p></div><div type="paragraph" data-hook="rcv-block58"></div><div data-breakout="normal"><h3 class="W4yfo iKsfI ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-4e6q7"><span class="cj6-S"><span>04. Avoid numbers and dashes (usually)</span></span></h3></div><div type="heading" data-hook="rcv-block59"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-bsoto"><span class="Xj9dt"><span> </span></span></p></div><div type="paragraph" data-hook="rcv-block60"></div><div data-breakout="normal"><p class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-qme2h24837"><span class="Xj9dt"><span>Unlike a password, your domain name shouldn’t be a string of characters that makes sense solely to you. Therefore, refrain from using special characters such as hyphens and numbers. So “gr8cakes-4all,” for example, would be an especially bad domain name.</span></span></p></div><div type="paragraph" data-hook="rcv-block61"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-x1t1h6077"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block62"></div><div data-breakout="normal"><p class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-rya3f24839"><span class="Xj9dt"><span>Numbers and hyphens are too often confusing and are harder to remember and type. Numbers leave people wondering whether to go for the numeral digit or to spell them out (is it a 10 or a ten?).</span></span></p></div><div type="paragraph" data-hook="rcv-block63"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-jbtjh26433"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block64"></div><div data-breakout="normal"><p class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-titm624841"><span class="Xj9dt"><span>Hyphens, on the other hand, are easy to overlook or misplace when typing in the web address and are not immediately within reach on most mobile keyboards. However, there may be specific use cases or situations where hyphens are relevant. </span></span></p></div><div type="paragraph" data-hook="rcv-block65"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-c3snk26752"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block66"></div><div data-breakout="normal"><p class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-nxz5524843"><span class="Xj9dt"><span>As Charles Hoffman, the owner of </span><a target="_blank" href="https://www.guardian-pressure-washing.com" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span>Guardian Pressure Washing</span></a><span> experienced, his first domain name choice, "guardianpressurewashing.com," was taken, so he used an alternative domain. His first option was to use a different Top-Level Domain (TLD) like ".org," ".net" or ".site." For example, he says he could have chosen "guardianpressurewashing.site." </span></span></p></div><div type="paragraph" data-hook="rcv-block67"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-rxy1s24851"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block68"></div><div data-breakout="normal"><p class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-9ms5l24852"><span class="Xj9dt"><span>According to Charles:</span></span></p></div><div type="paragraph" data-hook="rcv-block69"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-i8dh924854"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block70"></div><div data-breakout="normal"><div style="display:flex" dir="ltr" id="viewer-vzkx124855"><blockquote class="KjmFb" style="padding-top:0px;padding-bottom:0px"><span><div class="sOJ02 b52zS" style="line-height:1.5" dir="auto" id="viewer-6c1ve28324"><span class="Xj9dt"><span>“While the unprofessional stigma around using a TLD other than .com has largely fallen off over the years, I decided there was a benefit in taking a different approach. The URL that I went with was 'guardian-pressure-washing.com,' which I felt was easier to read because of the dashes. My work truck is wrapped with various branding, including my domain name. At a glance, people can easily discern the text in the URL.”</span></span></div></span></blockquote></div></div><div type="blockquote" data-hook="rcv-block71"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-1pmr9"><span class="Xj9dt"><span> </span></span></p></div><div type="paragraph" data-hook="rcv-block72"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-d0c9a"><span class="Xj9dt"><span> </span></span></p></div><div type="paragraph" data-hook="rcv-block73"></div><div data-breakout="normal"><h3 class="W4yfo iKsfI ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-c05mi"><span class="cj6-S"><span>05. Consider clarity and accessibility</span></span></h3></div><div type="heading" data-hook="rcv-block74"></div><div data-breakout="normal"><div class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-i01sd30822"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block75"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-14ox431135"><span class="Xj9dt"><span style="background-color:transparent;text-decoration:inherit"><span>When choosing a domain name, prioritize accessibility by keeping it simple, easy to read and free of ambiguous characters or confusing structures. This ensures it’s memorable, screen-reader-friendly and inclusive for a diverse audience while enhancing usability and SEO performance. Learn more about the </span></span><a target="_blank" href="https://www.wix.com/blog/parts-of-a-domain" rel="noopener noreferrer" class="FMJXK _6h8tE" data-hook="WebLink"><span style="background-color:transparent;text-decoration:inherit"><span>parts of a domain name</span></span></a><span style="background-color:transparent;text-decoration:inherit"><span> to help you with this decision. </span></span></span></p></div><div type="paragraph" data-hook="rcv-block76"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-zwcaw31449"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block77"></div><div data-breakout="normal"><p class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-ritv531450"><span class="Xj9dt"><span style="background-color:transparent;text-decoration:inherit"><span>When it came to selecting a domain for </span></span><a target="_blank" href="https://www.carepatron.com" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span style="background-color:transparent;text-decoration:inherit"><span>Carepatron</span></span></a><span style="background-color:transparent;text-decoration:inherit"><span>, CEO Jamie Frew says the most important factors were clarity, accessibility and alignment with our mission. </span></span></span></p></div><div type="paragraph" data-hook="rcv-block78"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-8sk1q31454"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block79"></div><div data-breakout="normal"><div style="display:flex" dir="ltr" id="viewer-3ps8731455"><blockquote class="KjmFb" style="padding-top:0px;padding-bottom:0px"><span><div class="sOJ02 b52zS" style="line-height:1.5" dir="auto" id="viewer-imbq232412"><span class="Xj9dt"><span>“We wanted a name that clearly conveyed our focus on healthcare while being memorable and easy for users worldwide to understand. 'Care' captures our commitment to healthcare and well-being, while 'patron' reflects support and partnership, a core part of our mission to empower both healthcare practitioners and patients.”</span></span></div></span></blockquote></div></div><div type="blockquote" data-hook="rcv-block80"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-5srat31457"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block81"></div><div data-breakout="normal"><p class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-iq1jo31458"><span class="Xj9dt"><span style="background-color:transparent;text-decoration:inherit"><span>Carepatron also prioritized simplicity and ease of recall, as a straightforward domain name makes it easier for users to find and remember us. Jamie says that “after brainstorming and testing various options, Carepatron stood out because it encapsulated our values and the experience we aim to create. It was a name that felt natural, approachable and mission-driven, which is exactly the qualities we wanted our brand to convey.”</span></span></span></p></div><div type="paragraph" data-hook="rcv-block82"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-m1dkr29573"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block83"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-nlqd130197"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block84"></div><div data-breakout="normal"><h3 class="W4yfo iKsfI ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-hevnk29261"><span class="cj6-S"><span>06. Stay on brand with your name</span></span></h3></div><div type="heading" data-hook="rcv-block85"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-3q95i"><span class="Xj9dt"><span> </span></span></p></div><div type="paragraph" data-hook="rcv-block86"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-bhak8"><span class="Xj9dt"><span>A great branding strategy is made up of many different elements that come together in telling one cohesive story. As Wix's head of brand maker, Yaya Aaronsohn, says:</span></span></p></div><div type="paragraph" data-hook="rcv-block87"></div><div data-breakout="normal"><div class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-l6k0q98950"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block88"></div><div data-breakout="normal"><div style="display:flex;justify-content:left" dir="ltr" id="viewer-iy1mv44830"><blockquote class="KjmFb" style="padding-top:0px;padding-bottom:0px"><span><div class="ECGSH b52zS" style="line-height:1.5" dir="auto" id="viewer-gk43845150"><span class="Xj9dt"><span>"At its core, branding hinges on trust. Think of it as a relationship between two individuals: the customer and the brand. Within this relationship, authenticity plays a critical role. It builds trust and creates emotional bonds. It fosters consistency, engagement and reduces reputation risks."</span></span></div></span></blockquote></div></div><div type="blockquote" data-hook="rcv-block89"></div><div data-breakout="normal"><div class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-goaym44822"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block90"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-ohbl145706"><span class="Xj9dt"><span>Make sure you align your domain name with the rest of your marketing efforts, such as your business website, social media handles and general tone and voice. Doing so will ensure that your online presence speaks the same language and gives off the right message cross-platform.</span></span></p></div><div type="paragraph" data-hook="rcv-block91"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-7ordj"><span class="Xj9dt"><span> </span></span></p></div><div type="paragraph" data-hook="rcv-block92"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-3mhjj"><span class="Xj9dt"><span>Your domain name can be either the same as your business name, a variation of it or your business name with an added keyword (as described below). If you’ve yet to name your business, spend some time thinking of a name that’s catchy and encapsulates the spirit of your brand. You can invent new words that have a nice ring to them (such as Wix and Google), look up meaningful terms in the dictionary or thesaurus, or elicit the help of a</span><a target="_blank" href="https://www.wix.com/tools/business-name-generator" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span> business name generator</span></a><span> to get your ideas flowing.</span></span></p></div><div type="paragraph" data-hook="rcv-block93"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-dfib9"><span class="Xj9dt"><span> </span></span></p></div><div type="paragraph" data-hook="rcv-block94"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-9s2ma"><span class="Xj9dt"><span>Furthermore, regardless of how similar to your business or personal name you want your domain to be, you’ll need to make sure the end result is perceived as a brandable name. This will ensure that your online address is perceived as unique and is much easier to remember. For example, “bakingwithsam.com” makes a much stronger impression than “samteachesbaking.com,” in spite of following a very similar pattern and intent.</span></span></p></div><div type="paragraph" data-hook="rcv-block95"></div><div data-breakout="normal"><div class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-lj4s537263"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block96"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-4hrdi"><span class="Xj9dt"><span> </span><strong style="font-weight:700"><span>Learn more: </span></strong><a target="_blank" href="https://www.wix.com/blog/most-expensive-domain-names" rel="noopener noreferrer" class="FMJXK _6h8tE" data-hook="WebLink"><strong style="font-weight:700"><span>Most expensive domain names</span></strong></a></span></p></div><div type="paragraph" data-hook="rcv-block97"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-4rb4n"><span class="Xj9dt"><span> </span></span></p></div><div type="paragraph" data-hook="rcv-block98"></div><div data-breakout="normal"><div class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-421rw37553"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block99"></div><div data-breakout="normal"><h3 class="W4yfo iKsfI ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-8n4f5"><span class="cj6-S"><span>07. Include keywords for SEO</span></span></h3></div><div type="heading" data-hook="rcv-block100"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-e4tde"><span class="Xj9dt"><span> </span></span></p></div><div type="paragraph" data-hook="rcv-block101"></div><div data-breakout="normal"><p class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-4h33k46119"><span class="Xj9dt"><span>Through the practice of SEO, you can improve your chances of showing up on Google when people search for businesses such as yours. One of the best</span><a target="_blank" href="https://www.wix.com/blog/5-easy-seo-tips-to-boost-your-site-in-under-an-hour" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span> SEO tips</span></a><span> to keep in mind is to include a relevant keyword in your domain name. This can help both site visitors and search engine bots associate your website with your main field of expertise, hence helping it rank better for that topic.</span></span></p></div><div type="paragraph" data-hook="rcv-block102"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-4r1px47762"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block103"></div><div data-breakout="normal"><p class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-c5omj46124"><span class="Xj9dt"><span>While beneficial, it’s equally important to use keywords in moderation and only when they fit naturally into your domain name. If not, don’t force it, as an overly optimized domain name can come across as spammy. In other words, this strategy for SEO in domain names is valuable but not a must.</span></span></p></div><div type="paragraph" data-hook="rcv-block104"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-o4rg648090"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block105"></div><div data-breakout="normal"><p class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-2kav046126"><span class="Xj9dt"><span>When including a keyword does work out in a natural and memorable way, then go for it. If you own a poke place called Aloha, for example, the domain for your</span><a target="_blank" href="https://www.wix.com/restaurant/website" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span> restaurant website</span></a><span> could be “aloahpokeshop.com.” Whereas if you’re creating a</span><a target="_blank" href="https://www.wix.com/photography/website" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span> photography portfolio</span></a><span>, adding the word “photography” or the location where you’re based to your name can be a plus—such as “jimsmithphotography.com” or “nycweddingphos.com.”</span></span></p></div><div type="paragraph" data-hook="rcv-block106"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-bmudi49388"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block107"></div><div data-breakout="normal"><p class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-aafbx46138"><span class="Xj9dt"><span>As Tom Smith, marketing team member at </span><a target="_blank" href="https://www.universityframes.com" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span>University Frames, Inc.</span></a><span> found, SEO and discoverability were paramount when they chose their business domain name. Tom notes:</span></span></p></div><div type="paragraph" data-hook="rcv-block108"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-gf2u446142"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block109"></div><div data-breakout="normal"><div style="display:flex" dir="ltr" id="viewer-w7vse46143"><blockquote class="KjmFb" style="padding-top:0px;padding-bottom:0px"><span><div class="sOJ02 b52zS" style="line-height:1.5" dir="auto" id="viewer-waazx50033"><span class="Xj9dt"><span>“We considered keywords frequently searched by our target audience. By incorporating 'university' and 'frames,' we ensured our domain naturally aligned with popular search terms, boosting visibility."</span></span></div></span></blockquote></div></div><div type="blockquote" data-hook="rcv-block110"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-ab3u849713"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block111"></div><div data-breakout="normal"><p class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-mykgp46145"><span class="Xj9dt"><span>You might also want to consider the keywords your target customers or users search for to find a similar product or service, and consider using that within your domain name. Another option is to research what competitors use and if it's relevant to your business.</span></span></p></div><div type="paragraph" data-hook="rcv-block112"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-920pg"><span class="Xj9dt"><span> </span></span></p></div><div type="paragraph" data-hook="rcv-block113"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-ce2km"><span class="Xj9dt"><span> </span></span></p></div><div type="paragraph" data-hook="rcv-block114"></div><div data-breakout="normal"><h3 class="W4yfo iKsfI ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-5ggzk50358"><span class="cj6-S"><span>08. Be descriptive</span></span></h3></div><div type="heading" data-hook="rcv-block115"></div><div data-breakout="normal"><div class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-eocr750679"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block116"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-kgbjc60310"><span class="Xj9dt"><span style="background-color:transparent;text-decoration:inherit"><span>While this tip may not be the case for every business or brand, it certainly can make an impact depending on your target audience and offering. For </span></span><a target="_blank" href="https://Featured.com" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span style="background-color:transparent;text-decoration:inherit"><span>Featured.com</span></span></a><span style="background-color:transparent;text-decoration:inherit"><span> this was a particularly important consideration for their brand. </span></span></span></p></div><div type="paragraph" data-hook="rcv-block117"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-n2h9f60635"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block118"></div><div data-breakout="normal"><p class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-a1adf60636"><span class="Xj9dt"><span style="background-color:transparent;text-decoration:inherit"><span>As CEO Brett Farmiloe says, “Pulling the trigger on acquiring Featured.com wasn't an easy decision. It was pricey, especially for a young startup like ours.” </span></span></span></p></div><div type="paragraph" data-hook="rcv-block119"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-5vkxs60640"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block120"></div><div data-breakout="normal"><div style="display:flex" dir="ltr" id="viewer-89cau60641"><blockquote class="KjmFb" style="padding-top:0px;padding-bottom:0px"><span><div class="sOJ02 b52zS" style="line-height:1.5" dir="auto" id="viewer-pc7u060972"><span class="Xj9dt"><span>“What put me over the edge on the acquisition was the descriptiveness of the domain. We help people get featured in the media. Featured.com is the perfect, most descriptive word that accurately captures our customer value proposition. The simplicity is priceless and has dramatically impacted the growth of our business.”</span></span></div></span></blockquote></div></div><div type="blockquote" data-hook="rcv-block121"></div><div data-breakout="normal"><div class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-8iu3k51000"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block122"></div><div data-breakout="normal"><div class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-vfu4951642"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block123"></div><div data-breakout="normal"><h3 class="W4yfo iKsfI ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-36lg"><span class="cj6-S"><span>09. Pick the right domain extension</span></span></h3></div><div type="heading" data-hook="rcv-block124"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-1n95r"><span class="Xj9dt"><span> </span></span></p></div><div type="paragraph" data-hook="rcv-block125"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-durgh"><span class="Xj9dt"><span>A domain extension, also known as </span><a target="_blank" href="https://www.wix.com/blog/what-is-tld" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span>TLD</span></a><span> (top-level domain), is the suffix at the end of your domain name. This rightmost segment of your site’s address serves to identify some of its key elements, such as its purpose, location, or owner. </span></span></p></div><div type="paragraph" data-hook="rcv-block126"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-5ttrr"><span class="Xj9dt"><span> </span></span></p></div><div type="paragraph" data-hook="rcv-block127"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-dclto"><span class="Xj9dt"><span>While the most common extensions are </span><a target="_blank" href="https://www.wix.com/blog/org-vs-com-vs-net-domain-extensions" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span>.com, .org and .net</span></a><span>, there are many </span><a target="_blank" href="https://www.wix.com/blog/types-of-domains" rel="noopener noreferrer" class="FMJXK _6h8tE" data-hook="WebLink"><span>types of domains</span></a><span> that can serve different needs and offer alternatives in case your first domain name choice is already taken. </span></span></p></div><div type="paragraph" data-hook="rcv-block128"></div><div data-breakout="normal"><div class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-5oz0g63576"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block129"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-pvxd863907"><span class="Xj9dt"><span style="background-color:transparent;text-decoration:inherit"><span>Jeffrey Gabriel, the CEO of </span></span><a target="_blank" href="http://Saw.com" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span style="background-color:transparent;text-decoration:inherit"><span>Saw.com</span></span></a><a target="_blank" href="https://saw.com" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span style="background-color:transparent;text-decoration:inherit"><span> Incorporated</span></span></a><span style="background-color:transparent;text-decoration:inherit"><span>, says, “Try to find a domain that is easy to spell and remember, in a domain extension your audience is comfortable with, and matches the brand of the business.”</span></span></span></p></div><div type="paragraph" data-hook="rcv-block130"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-3n4a464242"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block131"></div><div data-breakout="normal"><div style="display:flex" dir="ltr" id="viewer-plv7964243"><blockquote class="KjmFb" style="padding-top:0px;padding-bottom:0px"><span><div class="sOJ02 b52zS" style="line-height:1.5" dir="auto" id="viewer-x4dja65261"><span class="Xj9dt"><span>“If a company is B2B with a specific focus on selling to very tech-savvy individuals using a .AI or a .IO domain extension, it might make perfect sense, but if it focuses on consumers in the English market, then a co.uk might be the best option. Companies looking to have a presence in many different markets should always lean toward a short, easy-to-spell and memorable.COM domain that is easy to spell and remember in many languages.”</span></span></div></span></blockquote></div></div><div type="blockquote" data-hook="rcv-block132"></div><div data-breakout="normal"><div class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-q4uoq1750290"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block133"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-akkqc1752072"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block134"></div><div data-breakout="normal"><div class="F6HkU" id="viewer-3jtzw1752071"><div class="_0F0d3 tgIXc"><figure class="rHdvh"><div role="button" data-hook="imageViewer" tabindex="0" class="Eq0zE" aria-haspopup="true"><div style="--dim-height:541;--dim-width:925" id="3jtzw1752071" class="bPMFg Fc1mT cM624"><wow-image id="84b06e_0d8f37056c1543ccaa02b23f0a216585~mv2.png" class="undefined Bs3B7" data-image-info="{"containerId":"3jtzw1752071","displayMode":"fill","isLQIP":true,"isSEOBot":false,"lqipTransition":"blur","encoding":"AVIF","imageData":{"width":925,"height":541,"uri":"84b06e_0d8f37056c1543ccaa02b23f0a216585~mv2.png","name":"","displayMode":"fill"}}" data-motion-part="BG_IMG" data-bg-effect-name="" data-has-ssr-src="true" data-animate-blur=""><img src="https://static.wixstatic.com/media/84b06e_0d8f37056c1543ccaa02b23f0a216585~mv2.png/v1/fill/w_46,h_27,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/84b06e_0d8f37056c1543ccaa02b23f0a216585~mv2.png" alt="how to choose a domain name - most common domain extensions" style="width:100%;height:100%;object-fit:cover;object-position:50% 50%;max-width:100%" data-pin-url="https://www.wix.com/blog/how-to-choose-domain-name" data-pin-media="https://static.wixstatic.com/media/84b06e_0d8f37056c1543ccaa02b23f0a216585~mv2.png/v1/fill/w_925,h_541,al_c,q_90/84b06e_0d8f37056c1543ccaa02b23f0a216585~mv2.png" draggable="false"/></wow-image></div><div class="Ag3Ph" role="button" tabindex="0" data-hook="imageExpandButton"><svg viewBox="0 0 19 19" xmlns="http://www.w3.org/2000/svg" class="qqKW0"><path d="M15.071 8.371V4.585l-4.355 4.356a.2.2 0 0 1-.283 0l-.374-.374a.2.2 0 0 1 0-.283l4.356-4.355h-3.786a.2.2 0 0 1-.2-.2V3.2c0-.11.09-.2.2-.2H16v5.371a.2.2 0 0 1-.2.2h-.529a.2.2 0 0 1-.2-.2zm-6.5 6.9v.529a.2.2 0 0 1-.2.2H3v-5.371c0-.11.09-.2.2-.2h.529c.11 0 .2.09.2.2v3.786l4.355-4.356a.2.2 0 0 1 .283 0l.374.374a.2.2 0 0 1 0 .283L4.585 15.07h3.786c.11 0 .2.09.2.2z" fill="#000" fill-rule="nonzero"></path></svg></div></div></figure></div></div></div><div type="image" data-hook="rcv-block135"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-t0rlv1752073"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block136"></div><div data-breakout="normal"><div class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-qgap41750574"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block137"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-s8qv21750858"><span class="Xj9dt"><span>Let’s take a look at what some of these </span><a target="_blank" href="https://www.wix.com/domains/tld-list" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span>domain extensions</span></a><span> are used for:</span></span></p></div><div type="paragraph" data-hook="rcv-block138"></div><div data-breakout="normal"><div class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-faune"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block139"></div><div data-breakout="normal"><ul class="yHKSd sOJ02"><li dir="auto" aria-level="1" class="SJjvN" style="text-align:LEFT;margin-inline-start:1.5em;list-style-type:disc"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="" id="viewer-2s7ou"><span class="Xj9dt"><a target="_blank" href="https://www.wix.com/domains/tld-list/tlds/com-domain" rel="noopener noreferrer" class="FMJXK _6h8tE" data-hook="WebLink"><strong style="font-weight:700"><span>.com</span></strong></a><strong style="font-weight:700"><span>: </span></strong><span>When it comes to </span><a target="_blank" href="https://www.wix.com/blog/what-is-com-domain" rel="noopener noreferrer" class="FMJXK _6h8tE" data-hook="WebLink"><span>what .com is</span></a><span>, this widespread domain extension is almost synonymous with the web. Standing for “commercial,” it's the most trusted and well-known TLD, and when in doubt, it’s usually the best option. The “.com” extension is associated with for-profit businesses. For example: wix.com. Other business-related TLDs are </span><a target="_blank" href="https://www.wix.com/encyclopedia/definition/biz-domain" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span>.biz</span></a><span>, </span><a target="_blank" href="https://www.wix.com/encyclopedia/definition/tech-domain" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span>.tech</span></a><span>, </span><a target="_blank" href="https://www.wix.com/encyclopedia/definition/digital-domain" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span>.digital</span></a><span> or .</span><a target="_blank" href="https://www.wix.com/encyclopedia/definition/company-domain" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span>company</span></a><span>. </span><span> </span></span><br role="presentation"/></p></li><li dir="auto" aria-level="1" class="SJjvN" style="text-align:LEFT;margin-inline-start:1.5em;list-style-type:disc"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="" id="viewer-fbd2o"><span class="Xj9dt"><a target="_blank" href="https://www.wix.com/domains/tld-list/tlds/net-domain" rel="noopener noreferrer" class="FMJXK _6h8tE" data-hook="WebLink"><strong style="font-weight:700"><span>.net</span></strong></a><strong style="font-weight:700"><span>:</span></strong><span> Referring to networks and </span><a target="_blank" href="https://www.wix.com/blog/what-is-net-domain" rel="noopener noreferrer" class="FMJXK _6h8tE" data-hook="WebLink"><span>what .net is</span></a><span>, it's the second most common extension and is generally used by service providers such as </span><a target="_blank" href="https://www.wix.com/free/web-hosting" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span>website hosting</span></a><span>, databases and collaboration tools.</span><span> </span></span><br role="presentation"/></p></li><li dir="auto" aria-level="1" class="SJjvN" style="text-align:LEFT;margin-inline-start:1.5em;list-style-type:disc"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="" id="viewer-3rt74"><span class="Xj9dt"><a target="_blank" href="https://www.wix.com/domains/tld-list/tlds/org-domain" rel="noopener noreferrer" class="FMJXK _6h8tE" data-hook="WebLink"><strong style="font-weight:700"><span>.org</span></strong></a><strong style="font-weight:700"><span>: </span></strong><span>Short for “organization,” this domain extension is most often used for non-profit and charitable organizations. For example: wikipedia.org.</span><span> </span></span><br role="presentation"/></p></li><li dir="auto" aria-level="1" class="SJjvN" style="text-align:LEFT;margin-inline-start:1.5em;list-style-type:disc"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="" id="viewer-6sb4s"><span class="Xj9dt"><a target="_blank" href="https://www.wix.com/encyclopedia/definition/info-domain" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><strong style="font-weight:700"><span>.info:</span></strong></a><strong style="font-weight:700"><span> </span></strong><span>This extension is an abbreviation for “information” and is primarily reserved for informative or educational sites.</span></span></p><div class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="" id="viewer-n5tim24483"><span class="Xj9dt"><br role="presentation"/></span></div></li><li dir="auto" aria-level="1" class="SJjvN" style="text-align:LEFT;margin-inline-start:1.5em;list-style-type:disc"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="" id="viewer-etyua24795"><span class="Xj9dt"><a target="_blank" href="https://www.wix.com/encyclopedia/definition/me-domain" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><strong style="font-weight:700"><span>.me</span></strong></a><strong style="font-weight:700"><span>: </span></strong><span>An extension that’s highly fitting for an online resume, blog, </span><a target="_blank" href="https://www.wix.com/portfolio-website" rel="noopener noreferrer" class="FMJXK _6h8tE" data-hook="WebLink"><span>portfolio website</span></a><span> or personal brand. You can also consider </span><a target="_blank" href="https://www.wix.com/encyclopedia/definition/blog-domain" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span>.blog</span></a><span> for a blog website specifically or </span><a target="_blank" href="https://www.wix.com/encyclopedia/definition/tv-domain" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span>.tv</span></a><span> for entertainment related sites. Alternatively, both </span><a target="_blank" href="https://www.wix.com/encyclopedia/definition/site-domain" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span>.site</span></a><span> and </span><a target="_blank" href="https://www.wix.com/encyclopedia/definition/website-domain" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span>.website </span></a><span>are considered wide-ranging TLD. Other options to consider include: </span><a target="_blank" href="https://www.wix.com/encyclopedia/definition/me-domain" rel="noopener noreferrer" class="FMJXK _6h8tE" data-hook="WebLink"><span>.me</span></a><span>, </span><a target="_blank" href="https://www.wix.com/encyclopedia/definition/email-domain" rel="noopener noreferrer" class="FMJXK _6h8tE" data-hook="WebLink"><span>.email</span></a><span>, </span><a target="_blank" href="https://www.wix.com/encyclopedia/definition/fun-domain" rel="noopener noreferrer" class="FMJXK _6h8tE" data-hook="WebLink"><span>.fun</span></a><a target="_blank" href="http://fun.world" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span>, .world</span></a><span>, </span><a target="_blank" href="https://www.wix.com/encyclopedia/definition/solutions-domain" rel="noopener noreferrer" class="FMJXK _6h8tE" data-hook="WebLink"><span>.solutions</span></a><span>, </span><a target="_blank" href="https://www.wix.com/encyclopedia/definition/top-domain" rel="noopener noreferrer" class="FMJXK _6h8tE" data-hook="WebLink"><span>.top</span></a><span>, </span><a target="_blank" href="https://www.wix.com/encyclopedia/definition/ninja-domain" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span>.ninja</span></a><span>, </span><a target="_blank" href="https://www.wix.com/encyclopedia/definition/art-domain" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span>.art</span></a><span>,</span><a target="_blank" href="https://www.wix.com/encyclopedia/definition/pictures-domain" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span> .pictures</span></a><span>, </span><a target="_blank" href="https://www.wix.com/encyclopedia/definition/directory-domain" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span>.directory</span></a><span>, </span><a target="_blank" href="https://www.wix.com/encyclopedia/definition/studio-domain" rel="noopener noreferrer" class="FMJXK _6h8tE" data-hook="WebLink"><span>.studio</span></a><span>, </span><a target="_blank" href="https://www.wix.com/encyclopedia/definition/cloud-domain" rel="noopener noreferrer" class="FMJXK _6h8tE" data-hook="WebLink"><span>.cloud</span></a><span>, </span><a target="_blank" href="https://www.wix.com/encyclopedia/definition/live-domain" rel="noopener noreferrer" class="FMJXK _6h8tE" data-hook="WebLink"><span>.live</span></a><span>, </span><a target="_blank" href="https://www.wix.com/encyclopedia/definition/party-domain" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span>.party</span></a><span> </span><span> </span></span><br role="presentation"/></p></li><li dir="auto" aria-level="1" class="SJjvN" style="text-align:LEFT;margin-inline-start:1.5em;list-style-type:disc"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="" id="viewer-w06fb58232"><span class="Xj9dt"><a target="_blank" href="https://www.wix.com/domains/tld-list/tlds/co-domain" rel="noopener noreferrer" class="FMJXK _6h8tE" data-hook="WebLink"><strong style="font-weight:700"><span style="background-color:rgb(255, 255, 255);text-decoration:inherit"><span>.co</span></span></strong></a><strong style="font-weight:700"><span style="background-color:rgb(255, 255, 255);text-decoration:inherit"><span>:</span></span></strong><span style="background-color:rgb(255, 255, 255);text-decoration:inherit"><span> Originally the country code top-level domain (ccTLD) for Colombia, .co has evolved to become a popular choice on the global stage. Often associated with “company,” it’s widely used by startups and entrepreneurs looking for a short, memorable, and innovative domain extension. </span></span></span></p><div class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="" id="viewer-pk2ao23591"><span class="Xj9dt"><br role="presentation"/></span></div></li><li dir="auto" aria-level="1" class="SJjvN" style="text-align:LEFT;margin-inline-start:1.5em;list-style-type:disc"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="" id="viewer-dhhnd"><span class="Xj9dt"><strong style="font-weight:700"><span>ccTLD:</span></strong><span> </span><a target="_blank" href="https://www.wix.com/encyclopedia/definition/country-code-top-level-domains" rel="noopener noreferrer" class="FMJXK _6h8tE" data-hook="WebLink"><span>Country code top-level domains</span></a><span> are domain extensions that show off your physical whereabouts and might give your local SEO a boost. A few examples include “</span><a target="_blank" href="https://www.wix.com/encyclopedia/definition/de-domain" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span>.de”</span></a><span> for Germany, “</span><a target="_blank" href="https://www.wix.com/encyclopedia/definition/fr-domain" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span>.fr</span></a><span>” for France, "</span><a target="_blank" href="https://www.wix.com/encyclopedia/definition/nl-domain" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span>.nl</span></a><span>" for the Netherlands, "</span><a target="_blank" href="https://www.wix.com/encyclopedia/definition/mx-domain" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span>.mx</span></a><span>" for Mexico, ".</span><a target="_blank" href="https://www.wix.com/encyclopedia/definition/com-br-domain" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span>br</span></a><span>" for Brazil, "</span><a target="_blank" href="https://www.wix.com/encyclopedia/definition/be-domain" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span>.be</span></a><span>" for Belgium, “</span><a target="_blank" href="https://www.wix.com/encyclopedia/definition/co-uk-domain" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span>.co.uk</span></a><span>” for the United Kingdom and more.</span></span></p></li></ul></div><div type="bulleted_list" data-hook="rcv-block140"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-blkdt"><span class="Xj9dt"><span> </span></span></p></div><div type="paragraph" data-hook="rcv-block141"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-bn9c"><span class="Xj9dt"><strong style="font-weight:700"><span>Learn more: </span></strong><a target="_blank" href="https://www.wix.com/blog/new-top-level-domains" rel="noopener noreferrer" class="FMJXK _6h8tE" data-hook="WebLink"><strong style="font-weight:700"><span>New top-level domains</span></strong></a><strong style="font-weight:700"><span> and most </span></strong><a target="_blank" href="https://www.wix.com/blog/popular-domain-extensions" rel="noopener noreferrer" class="FMJXK _6h8tE" data-hook="WebLink"><strong style="font-weight:700"><span>popular domain extensions</span></strong></a></span></p></div><div type="paragraph" data-hook="rcv-block142"></div><div data-breakout="normal"><div class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-31ii8344466"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block143"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-b8yfn21934"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block144"></div><div data-breakout="normal"><div class="F6HkU" id="viewer-63j5j"><div class="_0F0d3 tgIXc"><figure class="rHdvh"><div role="button" data-hook="imageViewer" tabindex="0" class="Eq0zE" aria-haspopup="true"><div style="--dim-height:213;--dim-width:924" id="63j5j" class="bPMFg Fc1mT"><wow-image id="4a5235_ff628dde87fd4392962030a33c83f9d7~mv2.gif" class="undefined Bs3B7" data-image-info="{"containerId":"63j5j","displayMode":"fill","isLQIP":true,"isSEOBot":false,"lqipTransition":"blur","encoding":"AVIF","imageData":{"width":924,"height":213,"uri":"4a5235_ff628dde87fd4392962030a33c83f9d7~mv2.gif","name":"","displayMode":"fill"}}" data-motion-part="BG_IMG" data-bg-effect-name="" data-has-ssr-src="true" data-animate-blur=""><img src="https://static.wixstatic.com/media/4a5235_ff628dde87fd4392962030a33c83f9d7~mv2.gif/v1/fill/w_139,h_32,al_c,usm_0.66_1.00_0.01,blur_2,pstr/4a5235_ff628dde87fd4392962030a33c83f9d7~mv2.gif" alt="A series of examples of different domain extensions (TLDs) and how they affect your site's domain name perception" style="width:100%;height:100%;object-fit:cover;object-position:50% 50%;max-width:100%" data-pin-url="https://www.wix.com/blog/how-to-choose-domain-name" data-pin-media="https://static.wixstatic.com/media/4a5235_ff628dde87fd4392962030a33c83f9d7~mv2.gif" draggable="false"/></wow-image></div></div></figure></div></div></div><div type="image" data-hook="rcv-block145"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-3r89o"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block146"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-21dbj"><span class="Xj9dt"><span> </span></span></p></div><div type="paragraph" data-hook="rcv-block147"></div><div data-breakout="normal"><h3 class="W4yfo iKsfI ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-5a7k0"><span class="cj6-S"><span>10. Do your research</span></span></h3></div><div type="heading" data-hook="rcv-block148"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-66s3e"><span class="Xj9dt"><span> </span></span></p></div><div type="paragraph" data-hook="rcv-block149"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-3a2fa"><span class="Xj9dt"><span>Prior to purchasing your domain name, ensure that you’re not infringing on the competition. Research trademark and copyright databases, as well as competitor brands. Going with a domain name that has been adopted by other brands even indirectly (meaning in uses other than a domain name), could result in customer confusion and possible legal issues. It’s therefore worth spending time making an informed and well-researched decision.</span></span></p></div><div type="paragraph" data-hook="rcv-block150"></div><div data-breakout="normal"><div class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-cb4fq"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block151"></div><div data-breakout="normal"><p class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-embaf"><span class="Xj9dt"><span>Once you have chosen a domain name, it is important to make sure that the domain name is available. You can check for its availability on various web hosting or domain registration websites. The domain name registration system, for example, maintains a database of all registered domain names and their IP addresses. All of this information is freely open to the public. </span></span></p></div><div type="paragraph" data-hook="rcv-block152"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-qyif8386674"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block153"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-4rbtc"><span class="Xj9dt"><strong style="font-weight:700"><span>Learn more: </span></strong><a target="_blank" href="https://www.wix.com/blog/domain-lifecycle" rel="noopener noreferrer" class="FMJXK _6h8tE" data-hook="WebLink"><strong style="font-weight:700"><span>Domain lifecycle</span></strong></a><strong style="font-weight:700"><span>, </span></strong><a target="_blank" href="https://www.wix.com/blog/how-to-find-a-domain-name" rel="noopener noreferrer" class="FMJXK _6h8tE" data-hook="WebLink"><strong style="font-weight:700"><span>How to find the owner of a domain</span></strong></a></span></p></div><div type="paragraph" data-hook="rcv-block154"></div><div data-breakout="normal"><div class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-v8ocw397523"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block155"></div><div data-breakout="normal"><div class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-3f6bo"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block156"></div><div data-breakout="normal"><h3 class="W4yfo iKsfI ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-bh5ie"><span class="cj6-S"><span>11. Think long term with your domain name</span></span></h3></div><div type="heading" data-hook="rcv-block157"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-aodkp"><span class="Xj9dt"><span> </span></span></p></div><div type="paragraph" data-hook="rcv-block158"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-deg3f"><span class="Xj9dt"><span>If you envision growth in your brand’s future, you might want to plan accordingly starting from early on. Purchase a few variants of your domain name to protect them from competitors, ensuring they remain in your hands. </span></span></p></div><div type="paragraph" data-hook="rcv-block159"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-23hjo"><span class="Xj9dt"><span> </span></span></p></div><div type="paragraph" data-hook="rcv-block160"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-ejlps"><span class="Xj9dt"><span>These variants might mean different domain extensions (both the “.com” and the “.net”, for example), or similar options of the same name that can be confusing for users (such as with or without “the” at the beginning). This strategy is particularly helpful when considering </span><a target="_blank" href="https://www.wix.com/blog/how-to-create-a-business-email" rel="noopener noreferrer" class="FMJXK _6h8tE" data-hook="WebLink"><span>how to create a business email</span></a><span> that aligns with your domain and offers flexibility for future growth. It’s possible to </span><a target="_blank" href="https://support.wix.com/en/article/connecting-multiple-domains-to-one-wix-site" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span>connect multiple domains to the same website</span></a><span>, ensuring consistency in your branding and communication.</span></span></p></div><div type="paragraph" data-hook="rcv-block161"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-dni6a"><span class="Xj9dt"><span> </span></span></p></div><div type="paragraph" data-hook="rcv-block162"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-6s704"><span class="Xj9dt"><span>Additionally, make sure that the domain name you choose won’t limit your business from expanding further down the line. For example, if your beauty parlor currently provides nail services, but you dream of one day branching out into hairdressing and spa treatments—make sure that your domain name is broad enough to encompass your future endeavors as well. </span><span style="background-color:rgb(255, 255, 255);text-decoration:inherit"><span>A flexible domain name also makes it easier to brainstorm </span></span><a target="_blank" href="https://www.wix.com/blog/email-name-ideas" rel="noopener noreferrer" class="FMJXK _6h8tE" data-hook="WebLink"><span style="background-color:rgb(255, 255, 255);text-decoration:inherit"><span>email name ideas</span></span></a><span style="background-color:rgb(255, 255, 255);text-decoration:inherit"><span> that can adapt with your evolving brand.</span></span></span></p></div><div type="paragraph" data-hook="rcv-block163"></div><div data-breakout="normal"><div class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-78rd2"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block164"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-5qr8c"><span class="Xj9dt"><span>It's important to distinguish between choosing a domain name for your personal website and your business website, too. When choosing for your personal site or brand you can align it closer to your own personal interests, and be creative. For your business brand you will potentially need to think more professionally and consider what your competitors are doing. If you need help finding inspiration on a name that will distinguish one from the other, use a </span><a target="_blank" href="https://www.wix.com/tools/business-name-generator/industry/website" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span>website name generator</span></a><span> to brainstorm ideas. </span></span></p></div><div type="paragraph" data-hook="rcv-block165"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-8a3ce"><span class="Xj9dt"><span> </span></span></p></div><div type="paragraph" data-hook="rcv-block166"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-mhwa218051"><span class="Xj9dt"><strong style="font-weight:700"><span>Read also: </span></strong><a target="_blank" href="https://www.wix.com/blog/future-proofing-your-domain" rel="noopener noreferrer" class="FMJXK _6h8tE" data-hook="WebLink"><strong style="font-weight:700"><span>Tips for future-proofing your domain</span></strong></a></span></p></div><div type="paragraph" data-hook="rcv-block167"></div><div data-breakout="normal"><div class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-n3wb618724"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block168"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-7vhb3"><span class="Xj9dt"><span> </span></span></p></div><div type="paragraph" data-hook="rcv-block169"></div><div data-breakout="normal"><h3 class="W4yfo iKsfI ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-8tvpm"><span class="cj6-S"><span>12. Act fast when securing your name</span></span></h3></div><div type="heading" data-hook="rcv-block170"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-8pn9e"><span class="Xj9dt"><span> </span></span></p></div><div type="paragraph" data-hook="rcv-block171"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-e3dsh"><span class="Xj9dt"><span>Once you have made up your mind, you should </span><a target="_blank" href="https://www.wix.com/blog/how-to-register-a-domain-name" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span>register your domain name</span></a><span> as soon as possible in order to ensure no one beats you to it. To do this, simply find an accredited </span><a target="_blank" href="https://www.wix.com/domains" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span>domain registrar</span></a><span> that will deal with the ICANN (Internet Corporation for Assigned Names and Numbers) on your behalf (looking through a list of the </span><a target="_blank" href="https://www.wix.com/blog/best-domain-registrar" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span>best domain registrars</span></a><span> can help you with this process). They’ll protect your domain name and ensure that it remains yours and only yours for the entire duration of your purchase.</span></span></p></div><div type="paragraph" data-hook="rcv-block172"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-22sos"><span class="Xj9dt"><span> </span></span></p></div><div type="paragraph" data-hook="rcv-block173"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-d4dau"><span class="Xj9dt"><span>If you’re curious as to</span><a target="_blank" href="https://www.wix.com/blog/how-much-does-a-domain-name-cost" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span> how much a domain name costs</span></a><span> and if you an </span><a target="_blank" href="https://www.wix.com/blog/how-to-get-a-free-domain-name" rel="noopener noreferrer" class="FMJXK _6h8tE" data-hook="WebLink"><span>get a free domain</span></a><span>, note that prices vary based on different factors like the domain extension and the terms you select (such as securing a domain for a longer period of time). However, there are many </span><a target="_blank" href="https://www.wix.com/free/web-hosting" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span>website hosting</span></a><span> platforms that include the first year of domain registration for free.</span></span></p></div><div type="paragraph" data-hook="rcv-block174"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-d1fls"><span class="Xj9dt"><span> </span></span></p></div><div type="paragraph" data-hook="rcv-block175"></div><div data-breakout="normal"><p class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-gaq4"><span class="Xj9dt"><span>By combining both a website host and a domain registration, these plans allow for an all-in-one business solution, where you can seamlessly build your website, purchase your domain, and enjoy professional online tools, all under one </span><a target="_blank" href="https://www.wix.com/blog/website-infrastructure" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span>website infrastructure</span></a><span> roof.</span></span></p></div><div type="paragraph" data-hook="rcv-block176"></div><div data-breakout="normal"><div class="_3yL2P sIWOC ECGSH b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-7l1sd"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block177"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" dir="auto" id="viewer-if4g91450"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block178"></div><div data-breakout="normal"><div class="F6HkU" id="viewer-rhkdj1448"><div class="_0F0d3 tgIXc"><figure class="rHdvh"><div role="button" data-hook="imageViewer" tabindex="0" class="Eq0zE" aria-haspopup="true"><div style="--dim-height:879;--dim-width:1909" id="rhkdj1448" class="bPMFg Fc1mT cM624"><wow-image id="4b9d2b_8ec5a7404741445a8a9017ca91a93dd2~mv2.png" class="undefined Bs3B7" data-image-info="{"containerId":"rhkdj1448","displayMode":"fill","isLQIP":true,"isSEOBot":false,"lqipTransition":"blur","encoding":"AVIF","imageData":{"width":1909,"height":879,"uri":"4b9d2b_8ec5a7404741445a8a9017ca91a93dd2~mv2.png","name":"","displayMode":"fill"}}" data-motion-part="BG_IMG" data-bg-effect-name="" data-has-ssr-src="true" data-animate-blur=""><img src="https://static.wixstatic.com/media/4b9d2b_8ec5a7404741445a8a9017ca91a93dd2~mv2.png/v1/fill/w_49,h_23,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/4b9d2b_8ec5a7404741445a8a9017ca91a93dd2~mv2.png" alt="buy a wix domain " style="width:100%;height:100%;object-fit:cover;object-position:50% 50%;max-width:100%" data-pin-url="https://www.wix.com/blog/how-to-choose-domain-name" data-pin-media="https://static.wixstatic.com/media/4b9d2b_8ec5a7404741445a8a9017ca91a93dd2~mv2.png/v1/fill/w_1909,h_879,al_c,q_90/4b9d2b_8ec5a7404741445a8a9017ca91a93dd2~mv2.png" draggable="false"/></wow-image></div><div class="Ag3Ph" role="button" tabindex="0" data-hook="imageExpandButton"><svg viewBox="0 0 19 19" xmlns="http://www.w3.org/2000/svg" class="qqKW0"><path d="M15.071 8.371V4.585l-4.355 4.356a.2.2 0 0 1-.283 0l-.374-.374a.2.2 0 0 1 0-.283l4.356-4.355h-3.786a.2.2 0 0 1-.2-.2V3.2c0-.11.09-.2.2-.2H16v5.371a.2.2 0 0 1-.2.2h-.529a.2.2 0 0 1-.2-.2zm-6.5 6.9v.529a.2.2 0 0 1-.2.2H3v-5.371c0-.11.09-.2.2-.2h.529c.11 0 .2.09.2.2v3.786l4.355-4.356a.2.2 0 0 1 .283 0l.374.374a.2.2 0 0 1 0 .283L4.585 15.07h3.786c.11 0 .2.09.2.2z" fill="#000" fill-rule="nonzero"></path></svg></div></div></figure></div></div></div><div type="image" data-hook="rcv-block179"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" dir="auto" id="viewer-ebeza1451"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block180"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-2hka54675"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block181"></div><div data-breakout="normal"><h2 class="zl84N iKsfI sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-gzsci1647858"><span class="cj6-S"><span>Why is choosing the right domain name so important?</span></span></h2></div><div type="heading" data-hook="rcv-block182"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-0bqer1648144"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block183"></div><div data-breakout="normal"><p class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-d7tua"><span class="Xj9dt"><span>But fully understanding </span><a target="_blank" href="https://www.wix.com/blog/what-is-a-domain" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span>what a domain name is</span></a><span>, and </span><a target="_blank" href="https://www.wix.com/blog/what-is-a-subdomain" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span>what a subdomain is</span></a><span>, you can understand just how much impact it has when planning </span><a target="_blank" href="https://www.wix.com/blog/how-to-build-website-from-scratch-guide" rel="noopener noreferrer" class="FMJXK _6h8tE" data-hook="WebLink"><span>how to make your website</span></a><span>. Here's why choosing the right domain name is so important. </span></span></p></div><div type="paragraph" data-hook="rcv-block184"></div><div data-breakout="normal"><p class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-7mjg9"><span class="Xj9dt"><span> </span></span></p></div><div type="paragraph" data-hook="rcv-block185"></div><div data-breakout="normal"><ul class="yHKSd sOJ02"><li dir="auto" aria-level="1" class="SJjvN" style="text-align:AUTO;margin-inline-start:1.5em;list-style-type:disc"><p class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="" id="viewer-8hsd2"><span class="Xj9dt"><strong style="font-weight:700"><span>Be perceived as a professional: </span></strong><span>Acting as your brand’s address online, a well thought out and customized </span><a target="_blank" href="https://www.wix.com/blog/what-is-a-url" rel="noopener" class="FMJXK _6h8tE" data-hook="WebLink"><span>URL </span></a><span>will contribute to your site’s professionalism and authoritativeness, making your company appear more professional from a first look.</span><span> </span></span><br role="presentation"/></p></li><li dir="auto" aria-level="1" class="SJjvN" style="text-align:AUTO;margin-inline-start:1.5em;list-style-type:disc"><p class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="" id="viewer-5n0dq"><span class="Xj9dt"><strong style="font-weight:700"><span>Make your website easy to find: </span></strong><span>By picking a good domain name for your website, you can make it more memorable and help potential visitors find it with ease. A domain that represents your business while being easy to remember means more eyes on your site.</span></span></p></li></ul></div><div type="bulleted_list" data-hook="rcv-block186"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-dus53"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block187"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-o6mlh4964"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block188"></div><div data-breakout="normal"><h2 class="zl84N iKsfI sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-ge2qy5237"><span class="cj6-S"><span>How do you buy a domain name that’s not listed?</span></span></h2></div><div type="heading" data-hook="rcv-block189"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-gmail-asmsd634292"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block190"></div><div data-breakout="normal"><p class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-gmail-c690d635186"><span class="Xj9dt"><span>Acquiring a domain name that is not listed for sale requires a more personalized approach, as the current owner has not yet expressed their intent to sell the domain publicly. You'll need to:</span></span></p></div><div type="paragraph" data-hook="rcv-block191"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-gmail-jxn2c643187"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block192"></div><div data-breakout="normal"><ol class="vo0Ka sOJ02"><li dir="auto" aria-level="1" class="SJjvN" style="text-align:AUTO;margin-inline-start:1.5em;list-style-type:decimal"><p class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="" id="viewer-gmail-u2mf1636684"><span class="Xj9dt"><strong style="font-weight:700"><span>Identify the domain name:</span></strong><span> Clearly define the domain name you are interested in acquiring. Consider factors such as keyword relevance, brand alignment and memorability.</span><span> </span></span><br role="presentation"/></p></li><li dir="auto" aria-level="1" class="SJjvN" style="text-align:AUTO;margin-inline-start:1.5em;list-style-type:decimal"><p class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="" id="viewer-gmail-yqp4k636688"><span class="Xj9dt"><strong style="font-weight:700"><span>Research the owner:</span></strong><span> Use </span><a target="_blank" href="https://www.wix.com/domains/whois" rel="noopener noreferrer" class="FMJXK _6h8tE" data-hook="WebLink"><span>WHOIS lookup</span></a><span> tools to gather information about the current domain owner, including their contact details. This information will be crucial for initiating communication.</span><span> </span></span><br role="presentation"/></p></li><li dir="auto" aria-level="1" class="SJjvN" style="text-align:AUTO;margin-inline-start:1.5em;list-style-type:decimal"><p class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="" id="viewer-gmail-3nfou636692"><span class="Xj9dt"><strong style="font-weight:700"><span>Direct contact:</span></strong><span> Compose a personalized email or letter directly to the domain owner expressing your interest in purchasing the domain name. Be respectful, professional and clearly convey your reasons for wanting the domain.</span><span> </span></span><br role="presentation"/></p></li><li dir="auto" aria-level="1" class="SJjvN" style="text-align:AUTO;margin-inline-start:1.5em;list-style-type:decimal"><p class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="" id="viewer-gmail-vpx9b636696"><span class="Xj9dt"><strong style="font-weight:700"><span>Offer negotiation:</span></strong><span> Propose an initial offer for the domain name based on your research and understanding of its value. Be open to negotiation and willing to compromise to reach a mutually agreeable price.</span><span> </span></span><br role="presentation"/></p></li><li dir="auto" aria-level="1" class="SJjvN" style="text-align:AUTO;margin-inline-start:1.5em;list-style-type:decimal"><p class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="" id="viewer-gmail-4tzag636700"><span class="Xj9dt"><strong style="font-weight:700"><span>Persistence:</span></strong><span> Understand that acquiring an unlisted domain name may take time and effort. Follow up with the owner politely and professionally, demonstrating genuine interest without being overly pushy.</span><span> </span></span><br role="presentation"/></p></li><li dir="auto" aria-level="1" class="SJjvN" style="text-align:AUTO;margin-inline-start:1.5em;list-style-type:decimal"><p class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="" id="viewer-gmail-95nqp636704"><span class="Xj9dt"><strong style="font-weight:700"><span>Alternative options:</span></strong><span> Explore alternative options if the initial contact or negotiation proves unsuccessful. Consider using domain marketplaces, expired domain auctions or alternative domain names that align with your objectives.</span></span></p></li></ol></div><div type="ordered_list" data-hook="rcv-block193"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-zb3wt1749867"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block194"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-cep886096"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block195"></div><div data-breakout="normal"><h2 class="zl84N iKsfI sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-dqod9118241"><span class="cj6-S"><span>How to choose a domain name FAQ</span></span></h2></div><div type="heading" data-hook="rcv-block196"></div><div data-breakout="normal"><div class="_3yL2P sIWOC sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-35s4w139571"><span class="Xj9dt"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block197"></div><div data-breakout="normal"><div class="F6HkU" id="viewer-37s7b139570"><div class="_0F0d3"><div class="mMwCm CyZ2E" data-hook="collapsibleListComponent"><div><div class="FR4mJ JFUro"><div class="rdQ4X"><div role="button" tabindex="-1" class="H6Dcy" data-hook="ExpandCollapseButton_undefined collapsibleListExpandButton"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" role="button" tabindex="0" aria-label="Item is expanded" class="_8Q5pL pH85g"><g fill-rule="evenodd"><g><g><g><g><path d="M11.999 9L6 14.241 6.657 15 11.999 10.334 17.343 15 18 14.241z" transform="translate(-129 -185) translate(97 105) translate(23 71) rotate(-90 21 12) matrix(1 0 0 -1 0 24)"></path></g></g></g></g></g></svg></div></div><div class="huGGK"><div class="_56A7q nmTPs KQpY7 tVOrZ"><div style="width:100%;text-align:left"><h3 class="W4yfo iKsfI sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-u1kzf139790"><span class="cj6-S"><span>What's considered a good domain name?</span></span></h3></div></div><div class="_56A7q nmTPs KQpY7 tVOrZ"><div style="width:100%;text-align:left"><p class="_3yL2P sIWOC b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-49uy1139792"><span class="Xj9dt"><span>A good domain name is one that's memorable, easy to spell and relevant to your brand, business or purpose. It should be concise, avoiding hyphens and numbers that may cause confusion. Additionally, a good domain name reflects your identity and is unique, helping you stand out in the online space. Consider choosing a name that aligns with your content, is easy to pronounce and has a positive connotation.</span></span></p></div></div></div></div></div><div><div class="FR4mJ JFUro"><div class="rdQ4X"><div role="button" tabindex="-1" class="H6Dcy" data-hook="ExpandCollapseButton_undefined collapsibleListExpandButton"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" role="button" tabindex="0" aria-label="Item is collapsed" class="_8Q5pL"><g fill-rule="evenodd"><g><g><g><g><path d="M11.999 9L6 14.241 6.657 15 11.999 10.334 17.343 15 18 14.241z" transform="translate(-129 -185) translate(97 105) translate(23 71) rotate(-90 21 12) matrix(1 0 0 -1 0 24)"></path></g></g></g></g></g></svg></div></div><div class="huGGK"><div class="_56A7q nmTPs KQpY7 tVOrZ"><div style="width:100%;text-align:left"><h3 class="W4yfo iKsfI sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-tfnvt158230"><span class="cj6-S"><span>What to look for when buying a domain name?</span></span></h3></div></div></div></div></div><div><div class="FR4mJ JFUro"><div class="rdQ4X"><div role="button" tabindex="-1" class="H6Dcy" data-hook="ExpandCollapseButton_undefined collapsibleListExpandButton"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" role="button" tabindex="0" aria-label="Item is collapsed" class="_8Q5pL"><g fill-rule="evenodd"><g><g><g><g><path d="M11.999 9L6 14.241 6.657 15 11.999 10.334 17.343 15 18 14.241z" transform="translate(-129 -185) translate(97 105) translate(23 71) rotate(-90 21 12) matrix(1 0 0 -1 0 24)"></path></g></g></g></g></g></svg></div></div><div class="huGGK"><div class="_56A7q nmTPs KQpY7 tVOrZ"><div style="width:100%;text-align:left"><h3 class="W4yfo iKsfI sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-1b77t3294477"><span class="cj6-S"><span>How do I go about buying a domain name?</span></span></h3></div></div></div></div></div><div><div class="FR4mJ JFUro"><div class="rdQ4X"><div role="button" tabindex="-1" class="H6Dcy" data-hook="ExpandCollapseButton_undefined collapsibleListExpandButton"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" role="button" tabindex="0" aria-label="Item is collapsed" class="_8Q5pL"><g fill-rule="evenodd"><g><g><g><g><path d="M11.999 9L6 14.241 6.657 15 11.999 10.334 17.343 15 18 14.241z" transform="translate(-129 -185) translate(97 105) translate(23 71) rotate(-90 21 12) matrix(1 0 0 -1 0 24)"></path></g></g></g></g></g></svg></div></div><div class="huGGK"><div class="_56A7q nmTPs KQpY7 tVOrZ"><div style="width:100%;text-align:left"><h3 class="W4yfo iKsfI sOJ02 b52zS" style="padding-top:0px;padding-bottom:0px;line-height:1.5" dir="auto" id="viewer-kdwu33361258"><span class="cj6-S"><span>Really stuck for a domain name, how can I find one?</span></span></h3></div></div></div></div></div><div><div class="FR4mJ JFUro"><div class="rdQ4X"><div role="button" tabindex="-1" class="H6Dcy" data-hook="ExpandCollapseButton_undefined collapsibleListExpandButton"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" role="button" tabindex="0" aria-label="Item is collapsed" class="_8Q5pL"><g fill-rule="evenodd"><g><g><g><g><path d="M11.999 9L6 14.241 6.657 15 11.999 10.334 17.343 15 18 14.241z" transform="translate(-129 -185) translate(97 105) translate(23 71) rotate(-90 21 12) matrix(1 0 0 -1 0 24)"></path></g></g></g></g></g></svg></div></div><div class="huGGK"><div class="_56A7q nmTPs KQpY7 tVOrZ"><div style="width:100%;text-align:left"><h3 class="W4yfo iKsfI b52zS" dir="auto" id="viewer-2hq3v46557"><span class="cj6-S"><span>How does website hosting impact my domain choice?</span></span></h3></div></div></div></div></div></div></div></div></div><div type="collapsible_list" 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