Identity Resources & Logo | UC Berkeley School of Information

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class="tbm-column span12"> <div class="tbm-column-inner"> <ul class="tbm-subnav level-2 items-7" role="list"> <li class="tbm-item level-3" aria-level="3" data-id="2247" > <div class="tbm-link-container"> <a href="https://ischoolonline.berkeley.edu/admissions/" class="tbm-link level-3" title="How to apply to the Master of Information & Data Science degree program" target="_blank"> Admissions </a> </div> </li> <li class="tbm-item level-3" aria-level="3" data-id="6656" > <div class="tbm-link-container"> <a href="/programs/mids/larson-fellowship" class="tbm-link level-3" title="The Data for Good fellowship supports MIDS students who desire to use data science to benefit society."> Jack Larson Data for Good Fellowship </a> </div> </li> <li class="tbm-item level-3" aria-level="3" data-id="9408" > <div class="tbm-link-container"> <a href="/programs/mids/tuition" class="tbm-link level-3"> Tuition & Fees </a> </div> </li> <li class="tbm-item level-3" aria-level="3" data-id="2220" > <div class="tbm-link-container"> <a href="/programs/mids/capstone" class="tbm-link level-3" title="Capstone projects are the culmination of of the Master of Information & Data Science program"> Capstone Project </a> </div> </li> <li class="tbm-item level-3 hide-submenu" aria-level="3" data-id="4930" > <div class="tbm-link-container"> <a href="/programs/mids/women" class="tbm-link level-3"> Women in MIDS </a> </div> </li> <li class="tbm-item level-3" aria-level="3" data-id="8620" > <div class="tbm-link-container"> <a href="/programs/mids/news" class="tbm-link level-3"> MIDS Curriculum News </a> </div> </li> <li class="tbm-item level-3" aria-level="3" data-id="8585" > <div class="tbm-link-container"> <a href="https://ischoolonline.berkeley.edu/form-data-science/" class="tbm-link level-3" target="_blank"> Request Information </a> </div> </li> </ul> </div> </div> </div> </div> </div></div> </li> <li class="tbm-item level-2 tbm-group" aria-level="2" data-id="4927" > <div 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class="dropdown-menu-inner"> <div class="mega-dropdown-inner"> <div class="tbm-row"> <div class="tbm-column span12"> <div class="tbm-column-inner"> <ul class="tbm-subnav level-2 items-2" role="list"> <li class="tbm-item level-3 hide-submenu" aria-level="3" data-id="6786" > <div class="tbm-link-container"> <a href="/programs/data-science-certificate" class="tbm-link level-3"> Applied Data Science Certificate </a> </div> </li> <li class="tbm-item level-3 hide-submenu" aria-level="3" data-id="860" > <div class="tbm-link-container"> <a href="/programs/ictd" class="tbm-link level-3"> ICTD Certificate </a> </div> </li> </ul> </div> </div> </div> </div> </div></div> </li> <li class="tbm-item level-2 hide-submenu" aria-level="2" data-id="8976" > <div class="tbm-link-container"> <a href="/programs/cybersecurityclinic" class="tbm-link level-2"> Cybersecurity Clinic </a> </div> </li> <li class="tbm-item level-2 tbm-group" aria-level="2" data-id="9482" > <div class="tbm-link-container"> <a href="/programs/oxford-berkeley-summer-doctoral-program" class="tbm-link level-2 tbm-group-title" aria-expanded="false"> Oxford-Berkeley Summer Doctoral Program </a> </div> <div class="tbm-group-container tbm-item-child" role="list"><div class="dropdown-menu-inner"> <div class="mega-dropdown-inner"> <div class="tbm-row"> <div class="tbm-column span12"> <div class="tbm-column-inner"> <ul class="tbm-subnav level-2 items-1" role="list"> <li class="tbm-item level-3" aria-level="3" data-id="9483" > <div class="tbm-link-container"> <a href="/programs/oxford-berkeley-summer-doctoral-program/application" class="tbm-link level-3"> Application </a> </div> </li> </ul> </div> </div> </div> </div> </div></div> </li> </ul> </div> </div> <div class="tbm-column span3"> <div class="tbm-column-inner"> <div class="tbm-block"> <div class="block-inner"> <div id="block-block-content953e713f-cec1-4e84-a942-39a02dbb7ffb" class="block block-block-content block-block-content953e713f-cec1-4e84-a942-39a02dbb7ffb"> <div class="content"> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>The School of Information offers four degrees:</p><p>The <a href="/programs/mims"><strong>Master of Information Management and Systems (MIMS)</strong></a> program educates information professionals to provide leadership for an information-driven world.</p><p>The <a href="https://ischoolonline.berkeley.edu/data-science/"><strong>Master of Information and Data Science (MIDS)</strong></a> is an online degree preparing data science professionals to solve real-world problems. The 5th Year MIDS program is a streamlined path to a MIDS degree for Cal undergraduates.</p><p>The <a href="https://ischoolonline.berkeley.edu/cybersecurity/"><strong>Master of Information and Cybersecurity (MICS)</strong></a> is an online degree preparing cybersecurity leaders for complex cybersecurity challenges.</p><p>Our <a href="/programs/phd"><strong>Ph.D. in Information Science</strong></a> is a research program for next-generation scholars of the information age.</p></div> </div> </div> </div> </div> </div> </div> </div> </div> </div></div> </li> <li class="tbm-item level-1 tbm-item--has-dropdown" aria-level="1" data-id="555" > <div class="tbm-link-container"> <a href="/courses" class="tbm-link level-1 tbm-toggle" aria-expanded="false"> Courses </a> <button class="tbm-submenu-toggle"><span class="visually-hidden">Toggle submenu</span></button> </div> <div class="tbm-submenu tbm-item-child tbm-has-width" style="width: 1000px;" role="list"><div class="dropdown-menu-inner"> <div class="tb-megamenu-row row-fluid"> <div class="mega-submenu-header tb-megamenu-column span8 mega-col-nav" data-width="8"><a href="/courses">Courses</a></div> </div> <div class="mega-dropdown-inner"> <div class="tbm-row"> <div class="tbm-column span3"> <div class="tbm-column-inner"> <ul class="tbm-subnav level-1 items-1" role="list"> <li class="tbm-item level-2 tbm-group" aria-level="2" data-id="1415" > <div class="tbm-link-container"> <a href="/courses/info" class="tbm-link level-2 tbm-group-title" aria-expanded="false"> Information Course Catalog </a> </div> <div class="tbm-group-container tbm-item-child" role="list"><div class="dropdown-menu-inner"> <div class="mega-dropdown-inner"> <div class="tbm-row"> <div class="tbm-column span12"> <div class="tbm-column-inner"> <ul class="tbm-subnav level-2 items-1" role="list"> <li class="tbm-item level-3" aria-level="3" data-id="3017" > <div class="tbm-link-container"> <a href="/courses/info/2025/spring" class="tbm-link level-3" title="On-campus courses for the spring 2019 semester"> Spring 2025 Course Schedule </a> </div> </li> </ul> </div> </div> </div> </div> </div></div> </li> </ul> </div> </div> <div class="tbm-column span3"> <div class="tbm-column-inner"> <ul class="tbm-subnav level-1 items-1" role="list"> <li class="tbm-item level-2 tbm-group" aria-level="2" data-id="1416" > <div class="tbm-link-container"> <a href="/courses/datasci" class="tbm-link level-2 tbm-group-title" aria-expanded="false"> Data Science Course Catalog </a> </div> <div class="tbm-group-container tbm-item-child" role="list"><div class="dropdown-menu-inner"> <div class="mega-dropdown-inner"> <div class="tbm-row"> <div class="tbm-column span12"> <div class="tbm-column-inner"> <ul class="tbm-subnav level-2 items-1" role="list"> <li class="tbm-item level-3" aria-level="3" data-id="3929" > <div class="tbm-link-container"> <a href="/courses/datasci/2025/spring" class="tbm-link level-3"> Spring 2025 Course Schedule </a> </div> </li> </ul> </div> </div> </div> </div> </div></div> </li> </ul> </div> </div> <div class="tbm-column span3"> <div class="tbm-column-inner"> <ul class="tbm-subnav level-1 items-1" role="list"> <li class="tbm-item level-2 tbm-group" aria-level="2" data-id="5118" > <div class="tbm-link-container"> <a href="/courses/cyber" class="tbm-link level-2 tbm-group-title" aria-expanded="false"> Cybersecurity Course Catalog </a> </div> <div class="tbm-group-container tbm-item-child" role="list"><div class="dropdown-menu-inner"> <div class="mega-dropdown-inner"> <div class="tbm-row"> <div class="tbm-column span12"> <div class="tbm-column-inner"> <ul class="tbm-subnav level-2 items-1" role="list"> <li class="tbm-item level-3" aria-level="3" data-id="6050" > <div class="tbm-link-container"> <a href="/courses/cyber/2025/spring" class="tbm-link level-3" title="Online cybersecurity courses for the spring 2019 term"> Spring 2025 Course Schedule </a> </div> </li> </ul> </div> </div> </div> </div> </div></div> </li> </ul> </div> </div> <div class="tbm-column span3"> <div class="tbm-column-inner"> <div class="tbm-block"> <div class="block-inner"> <div id="block-block-content94491d8f-75c0-4e0a-b123-cbba48b402cc" class="block block-block-content block-block-content94491d8f-75c0-4e0a-b123-cbba48b402cc"> <div class="content"> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>The School of Information's courses bridge the disciplines of information and computer science, design, social sciences, management, law, and policy. We welcome interest in our graduate-level Information classes from current UC Berkeley graduate and undergraduate students and community members. <a href="/courses/take-a-class">More information about signing up for classes.</a></p></div> </div> </div> </div> </div> </div> </div> </div> </div> </div></div> </li> <li class="tbm-item level-1 tbm-item--has-dropdown" aria-level="1" data-id="773" > <div class="tbm-link-container"> <a href="/people" class="tbm-link level-1 tbm-toggle" aria-expanded="false"> People </a> <button class="tbm-submenu-toggle"><span class="visually-hidden">Toggle submenu</span></button> </div> <div class="tbm-submenu tbm-item-child tbm-has-width" style="width: 1000px;" role="list"><div class="dropdown-menu-inner"> <div class="tb-megamenu-row row-fluid"> <div class="mega-submenu-header tb-megamenu-column span8 mega-col-nav" data-width="8"><a href="/people" data-mobile-explore-text="All People">People</a></div> </div> <div class="mega-dropdown-inner"> <div 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src="/sites/default/files/styles/news_listing/public/2025-02/illustration.jpg?h=d7481759&itok=wMTChe7y" width="150" height="150" alt="people in business suits being controlled by hands (Getty Images for Unsplash)" class="image-style-news-listing" /> </a></div></div><div class="views-field views-field-title"><span class="field-content"><a href="/news/2025/why-conspiracies-are-so-popular-and-what-we-can-do-stop-them" hreflang="en">Why Conspiracies Are So Popular — and What We Can Do To Stop Them</a></span></div><div class="views-field views-field-field-teaser-text"><div class="field-content">Even in the face of overwhelming evidence, false narratives can be incredibly sticky. Many people insist that the earth…</div></div></div> <div class="views-row"><div class="views-field views-field-field-media-image views-field-field-teaser-image"><div class="field-content"><a href="https://www.ischool.berkeley.edu/news/2025/study-finds-persistent-spike-hate-speech-x"> <img loading="lazy" src="/sites/default/files/styles/news_listing/public/2025-02/twitter_becomes_x_23206373018044_bn.jpg?h=2ccfa08e&itok=IiZQYYos" width="150" height="150" alt="twitter bird with X logo on top" title="Janine Schmitz/picture-alliance/dpa/AP Images" class="image-style-news-listing" /> </a></div></div><div class="views-field views-field-title"><span class="field-content"><a href="/news/2025/study-finds-persistent-spike-hate-speech-x" hreflang="en">Study Finds Persistent Spike in Hate Speech on X</a></span></div><div class="views-field views-field-field-teaser-text"><div class="field-content">A new analysis by UC Berkeley School of Information Ph.D. student Dan Hickey has found that weekly rates of hate speech…</div></div></div> <div class="views-row"><div class="views-field views-field-field-media-image views-field-field-teaser-image"><div class="field-content"><a href="https://www.ischool.berkeley.edu/news/2025/uc-berkeley-research-scientist-breaks-down-tiktok-ban-digital-divide-and-rise-rednote"> <img loading="lazy" src="/sites/default/files/styles/news_listing/public/2025-01/solen-feyissa-qkeevyu0d7u-unsplash.jpg?h=d9f64bd5&itok=VjyCGAWa" width="150" height="150" alt="TikTok app in front of Chinese flag" title="Photo by Solen Feyissa on Unsplash" class="image-style-news-listing" /> </a></div></div><div class="views-field views-field-title"><span class="field-content"><a href="/news/2025/uc-berkeley-research-scientist-breaks-down-tiktok-ban-digital-divide-and-rise-rednote" hreflang="en">UC Berkeley Research Scientist Breaks Down the TikTok Ban, the “Digital Divide,” and the Rise of RedNote</a></span></div><div class="views-field views-field-field-teaser-text"><div class="field-content">In a historic development, Chinese-owned social media platform TikTok has become the center of a bipartisan bill to ban…</div></div></div> <div class="views-row"><div class="views-field views-field-field-media-image views-field-field-teaser-image"><div class="field-content"><a href="https://www.ischool.berkeley.edu/news/2025/i-school-professor-launches-new-company-centered-around-agentic-ai"> <img loading="lazy" src="/sites/default/files/styles/news_listing/public/2024-12/across_ai_leadership_image-e1732628202113.jpg?h=b68c2047&itok=Tpq6WHGp" width="150" height="150" alt="three people sitting on an orange couch" title="Prof. Niloufar Salehi, entrepreneur Steven Mih, and USC professor Afshin Nikzad are the co-founders of Across AI" class="image-style-news-listing" /> </a></div></div><div class="views-field views-field-title"><span class="field-content"><a href="/news/2025/i-school-professor-launches-new-company-centered-around-agentic-ai" hreflang="en">I School Professor Launches New Company Centered Around “Agentic AI”</a></span></div><div class="views-field views-field-field-teaser-text"><div class="field-content">UC Berkeley School of Information assistant professor Niloufar Salehi has partnered with University of Southern…</div></div></div> <div class="clearfix"></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div></div> </li> <li class="tbm-item level-1 tbm-item--has-dropdown" aria-level="1" data-id="1184" > <div class="tbm-link-container"> <a href="/events" class="tbm-link level-1 tbm-toggle" aria-expanded="false"> Events </a> <button class="tbm-submenu-toggle"><span class="visually-hidden">Toggle submenu</span></button> </div> <div class="tbm-submenu tbm-item-child tbm-has-width" style="width: 1000px;" role="list"><div class="dropdown-menu-inner"> <div class="tb-megamenu-row row-fluid"> <div class="mega-submenu-header tb-megamenu-column span12 mega-col-nav" data-width="12"><a 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class="tbm-column-inner"> <div class="tbm-block"> <div class="block-inner"> <div id="block-views-blockmega-menu-block-2" class="panel-pane block-views--mega-menu-block-2 block block-views block-views-blockmega-menu-block-2"> <div class="block-content"> <div class="views-element-container"><div class="megamenu-grid view view-mega-menu view-id-mega_menu view-display-id-block_2 js-view-dom-id-649b55804a492a99ab6a0daf5994d0220ff4fb03b6ef2267152acef6a5119310"> <div class="view-content"> <div class="views-row"><div class="views-field views-field-field-media-image views-field-field-teaser-image"><div class="field-content"><a href="https://www.ischool.berkeley.edu/events/2025/privacy-copyright-and-data-integrity-cascading-implications-generative-ai"> <img loading="lazy" src="/sites/default/files/styles/news_listing/public/2025-02/niloofar.jpg?h=083a8d1a&itok=p3ThXT_f" width="150" height="150" alt="Niloofar Mireshghallah" title="Niloofar Mireshghallah" class="image-style-news-listing" /> </a></div></div><div class="views-field views-field-title"><span class="field-content"><a href="/events/2025/privacy-copyright-and-data-integrity-cascading-implications-generative-ai" hreflang="und">Privacy, Copyright, and Data Integrity: The Cascading Implications of Generative AI</a></span></div><div class="views-field views-field-field-event-date-time"><div class="field-content">February 19, 2025, 2:15 pm – 3:25 pm</div></div></div> <div class="views-row"><div class="views-field views-field-field-media-image views-field-field-teaser-image"><div class="field-content"><a href="https://www.ischool.berkeley.edu/events/2025/toward-more-inclusive-security-and-privacy-practices-challenges-and-opportunities"> <img loading="lazy" src="/sites/default/files/styles/news_listing/public/2025-02/collins-munyendo.jpg?h=77b0705c&itok=N9mwwcu4" width="150" height="150" alt="Collins Munyendo" title="Collins Munyendo" class="image-style-news-listing" /> </a></div></div><div class="views-field views-field-title"><span class="field-content"><a href="/events/2025/toward-more-inclusive-security-and-privacy-practices-challenges-and-opportunities" hreflang="und">Toward More Inclusive Security and Privacy: Practices, Challenges, and Opportunities in the “Majority World”</a></span></div><div class="views-field views-field-field-event-date-time"><div class="field-content">February 20, 2025, 11:15 am – 12:25 pm</div></div></div> <div class="views-row"><div class="views-field views-field-field-media-image views-field-field-teaser-image"><div class="field-content"><a href="https://www.ischool.berkeley.edu/events/2025/computer-security-known-adversary-threat-models"> <img loading="lazy" src="/sites/default/files/styles/news_listing/public/2025-02/thomas-ristenpart.jpg?h=9b4b5e77&itok=LlUvFzS5" width="150" height="150" alt="Thomas Ristenpart" title="Thomas Ristenpart" class="image-style-news-listing" /> </a></div></div><div class="views-field views-field-title"><span class="field-content"><a href="/events/2025/computer-security-known-adversary-threat-models" hreflang="und">Computer Security in Known-Adversary Threat Models</a></span></div><div class="views-field views-field-field-event-date-time"><div class="field-content">March 6, 2025, 11:15 am – 12:25 pm</div></div></div> <div class="views-row"><div class="views-field views-field-field-media-image views-field-field-teaser-image"><div class="field-content"><a href="https://www.ischool.berkeley.edu/events/2025/right-start-ai-policy-and-democratic-values"> <img loading="lazy" src="/sites/default/files/styles/news_listing/public/2024-10/img_2092_0.jpg?h=be3cb3c7&itok=a91b8flf" width="150" height="150" alt="headshot of Deirdre mulligan in the White House" title="Deirdre Mulligan in the White House (courtesy of Deirdre Mulligan)" class="image-style-news-listing" /> </a></div></div><div class="views-field views-field-title"><span class="field-content"><a href="/events/2025/right-start-ai-policy-and-democratic-values" hreflang="en">Right from the Start: AI Policy and Democratic Values</a></span></div><div class="views-field views-field-field-event-date-time"><div class="field-content">March 14, 2025, 12:10 pm – 1:00 pm</div></div></div> <div class="clearfix"></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div></div> </li> </ul> </div> </div> </div> </div> </div> </header> <div class="l-main"> <div id="main-content" class="l-content" role="main"> <div class="layout-display clearfix"> <div class="l-region l-region--title"> <div id="block-pagetitle" class="block block-core block-page-title-block"> <div class="content"> </div> </div> </div> <div class="l-region l-region--content"> <div data-drupal-messages-fallback class="hidden"></div> <div id="block-i-school-i-school-system-main" class="block block-system block-system-main-block"> <div class="content"> <article class="node node--type-page node--view-mode-full"> <div class="node__content"> <div class="bs-layout one-column"> <div class="main-region"> </div> <div class="clearfix"></div> </div> <div class="i-school-layout two-column panel-2col-stacked"> <div class="main-region panel-col-first panel-panel"> <div class="panel-pane pane-node-title-date block block-ischool-content-blocks block-ischool-content-blocks-node-title-date"> <div class="content"> <div class="date"> </div><div class="title"> <h1>Identity Resources & Logo</h1> </div> </div> </div> <div class="main-body panel-pane pane-node-field-page-body field-block block block-layout-builder block-field-blocknodepagefield-page-body"> <div class="content"> <div class="clearfix text-formatted field field--name-field-page-body field--type-text-long field--label-hidden field__item"><p><a href="#logo">Logos</a> | <a href="#colors">Colors</a> | <a href="#typography">Typography</a> | <a href="#templates">Templates</a> | <a href="#styleguide">Style guide</a></p><hr><h2>UC Berkeley Logos</h2><p>UC Berkeley brand information, including logos, can be found at <a href="https://brand.berkeley.edu/" target="_blank"><strong>brand.berkeley.edu</strong></a>.</p><hr><h2 id="logo">I School Logos</h2><p class="arrow"><a href="https://drive.google.com/file/d/1aUWqaQvMgOCqHSOViF2M6w9BH1YTh4fd/view?usp=sharing" target="_blank"><strong>Download a .ZIP file with the full set of colors, formats, and sizes.</strong></a></p><h3>Horizontal Logo (one line)</h3><div class="noColorbox media media--type-image media--view-mode-default"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/styles/inline/public/2024-10/berkeleyischool-logo-horizontal-blue-md.png?itok=mxCnT40l" width="1000" height="71" alt="UC Berkeley School of Information" class="image-style-inline"> </div> </div> <h4>Blue </h4><p><em>(for use on a white, gold, or other light-color background)</em><br><strong>PNG</strong>: <a href="https://drive.google.com/file/d/161rVd7UxXtI6qRYhRkf-poCwO5VgQho5/view?usp=sharing" target="_blank">large</a> | <a href="https://drive.google.com/file/d/13h-DOPVOjCfyZ57tJ21dyw32rm7QnN4s/view?usp=sharing" target="_blank">medium</a> | <a href="https://drive.google.com/file/d/1QbI8Qvi0ZiM96HNUJ6mJMgRv8Q_ApjvU/view?usp=sharing" target="_blank">small</a><br><a href="https://drive.google.com/file/d/1R1LZ3ZZXnA_OTwCGf3i1V1TyKhyoGC7N/view?usp=sharing" target="_blank"><strong>SVG</strong></a></p><h4>White</h4><p><em>(for use on a blue, black, or other dark-color background)</em><br><strong>PNG</strong>: <a href="https://drive.google.com/file/d/1C8s_bIyMjkNdxxM8s9z3d4imJ5SSEj85/view?usp=sharing" target="_blank">large</a> | <a href="https://drive.google.com/file/d/1lpjrcH2MAEPvRDSziYLq562kY4l6Ogtp/view?usp=sharing" target="_blank">medium</a> | <a href="https://drive.google.com/file/d/1N9dS5gZ6IGQI6N7LQxLcN9NDpcjUv26C/view?usp=sharing" target="_blank">small</a><br><a href="https://drive.google.com/file/d/1Ka_9d5_nx9UxGqbs4V0F9Xva34zKpcGW/view?usp=sharing" target="_blank"><strong>SVG</strong></a></p><h4>Two-color </h4><p><em>(gold & white; for use on a blue, black, or other dark-color background)</em><br><strong>PNG</strong>: <a href="https://drive.google.com/file/d/1rSrP10O0rEyeSwhkleueAdHUaj_ugnBp/view?usp=sharing" target="_blank">large</a> | <a href="https://drive.google.com/file/d/1aeRZBfD0JQB5wCczbZN0vK6_gW88_z8J/view?usp=sharing" target="_blank">medium</a> | <a href="https://drive.google.com/file/d/18CWgZ2U0sNJPMVIorYNcNBEKNSSvxmiz/view?usp=sharing" target="_blank">small</a><br><a href="https://drive.google.com/file/d/1bTt_0pJ45G5ZoMUrKOsmuS-xoGQ4P0h8/view?usp=sharing" target="_blank"><strong>SVG</strong></a></p><h3>Two-line logo</h3><div class="noColorbox media media--type-image media--view-mode-default"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/styles/inline/public/2024-12/berkeleyischool-logo-two-line-blue-lg.png?itok=8MDzOsMT" width="1000" height="221" alt="UC Berkeley School of Information (logo)" class="image-style-inline"> </div> </div> <h4>Blue </h4><p><em>(for use on a white, gold, or other light-color background)</em><br><strong>PNG</strong>: <a href="https://drive.google.com/file/d/1fsjBZ2i2qg-z1O4X4mH0as3WrbDFhr5P/view?usp=drive_link" target="_blank">large</a> | <a href="https://drive.google.com/file/d/1VjEVP5o3hsupQWkxcqSpf-y5wrEzk7co/view?usp=drive_link" target="_blank">medium</a> | <a href="https://drive.google.com/file/d/1AesshD8frOLflDQduncQ6cKsPlZ-Io1G/view?usp=drive_link" target="_blank">small</a><br><a href="https://drive.google.com/file/d/1xcHAitHQYKVfrx4U_gXbSkcrHF2H4JQp/view?usp=drive_link" target="_blank"><strong>SVG</strong></a></p><h4>White</h4><p><em>(for use on a blue, black, or other dark-color background)</em><br><strong>PNG</strong>: <a href="https://drive.google.com/file/d/1-LF9nf1onuLn4zjn0YwNgcz8i0hxS1jt/view?usp=drive_link" target="_blank">large</a> | <a href="https://drive.google.com/file/d/1hA2SgeVLDWtIrHOWJFtuG-WfqEB4Nsj5/view?usp=drive_link" target="_blank">medium</a> | <a href="https://drive.google.com/file/d/1xSVRm9hkSSkj5BN1hT2YUZOlzjWZkl09/view?usp=drive_link" target="_blank">small</a><br><a href="https://drive.google.com/file/d/1j4ukXv0Vt87-HDR3asrS9gqJmcJuhfly/view?usp=drive_link" target="_blank"><strong>SVG</strong></a></p><h4>Two-color </h4><p><em>(gold & white; for use on a blue, black, or other dark-color background)</em><br><strong>PNG</strong>: <a href="https://drive.google.com/file/d/1aciFcZH-WahWoPPn1xvdtipbHT3UJ_GF/view?usp=drive_link" target="_blank">large</a> | <a href="https://drive.google.com/file/d/1rndClUoseUW6CU8CGV0UsUtdC82s7g71/view?usp=drive_link" target="_blank">medium</a> | <a href="https://drive.google.com/file/d/1K4ngpEwvXGkD3d7XyIG7n_q_NzuYHu1A/view?usp=drive_link" target="_blank">small</a><br><a href="https://drive.google.com/file/d/1XY-9tOdMSKj9WnOscF865QgPPmsxZHaG/view?usp=drive_link" target="_blank"><strong>SVG</strong></a></p><h3>Vertical Logo (three lines)</h3><div class="align-right media media--type-image media--view-mode-default"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/styles/inline/public/2024-10/berkeleyischool-logo-vertical-blue-lg.png?itok=Q-6dY2d3" width="1000" height="522" alt="UC Berkeley School of Information" class="image-style-inline"> </div> </div> <h4>Blue </h4><p><em>(for use on a white, gold, or other light-color background)</em><br><strong>PNG</strong>: <a href="https://drive.google.com/file/d/1Wtop8oGPgkLB2pQ-_fF2ipTW0-4rGuLG/view?usp=sharing" target="_blank">large</a> | <a href="https://drive.google.com/file/d/1mYasNdzxQUAqJHQW-ed0RdzJ8awsPPSi/view?usp=sharing" target="_blank">medium</a> | <a href="https://drive.google.com/file/d/1u2OjvkhpHgJUgPhV2JGK4Nqfq31Llck3/view?usp=sharing" target="_blank">small</a><br><a href="https://drive.google.com/file/d/1wIwzmIg8du4ODllnXB3CGCFlZAjGWwwz/view?usp=sharing" target="_blank"><strong>SVG</strong></a></p><h4>White </h4><p><em>(for use on a blue, black, or other dark-color background)</em><br><strong>PNG</strong>: <a href="https://drive.google.com/file/d/1QRwB5jyyyeV9Evj731qJDNJmnY3NfLZC/view?usp=sharing" target="_blank">large</a> | <a href="https://drive.google.com/file/d/1MM9karoN2b6dqtxs343-YoV5Vdwh-HkV/view?usp=sharing" target="_blank">medium</a> | <a href="https://drive.google.com/file/d/1JWi2WRJ7NA2uOgywVW87hq7yrerQz-qj/view?usp=sharing" target="_blank">small</a><br><a href="https://drive.google.com/file/d/1Kd-UdCFXJPyeQ9aw7fTFnhNl7z9j6fyg/view?usp=sharing" target="_blank"><strong>SVG</strong></a></p><h4>Two-color </h4><p><em>(gold & white; for use on a blue, black, or other dark-color background)</em><br><strong>PNG</strong>: <a href="https://drive.google.com/file/d/1-q7g-hbpLMfpvo3Ddl3lUlOBXFeC49JJ/view?usp=sharing" target="_blank">large</a> | <a href="https://drive.google.com/file/d/1-bPjVUUNUOmruPvmVMlNCcLd8jJVemIz/view?usp=sharing" target="_blank">medium</a> | <a href="https://drive.google.com/file/d/16EO_g76Nx5G0cTblyfBVrl8roUMlbD-L/view?usp=sharing" target="_blank">small</a><br><a href="https://drive.google.com/file/d/1GyEqJWCRS74pxa6LfUzPvlehu6I5glkQ/view?usp=sharing" target="_blank"><strong>SVG</strong></a></p><h3>Downloading Logo Files</h3><div class="align-right media media--type-image media--view-mode-image-colorbox"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <a href="https://www.ischool.berkeley.edu/sites/default/files/styles/fullscreen/public/2024-12/how-to-download-logo-files.png?itok=ikIWPSog" aria-label="{"alt":"Screenshot of the download icon when downloading files from Google Drive"}" role="button" title="Screenshot of the download icon when downloading files from Google Drive" data-colorbox-gallery="gallery-image-50196-v4d3TqVSBGU" class="colorbox" aria-controls="colorbox-VQ5uuy1TGf4" data-cbox-img-attrs="{"alt":"Screenshot of the download icon when downloading files from Google Drive"}"><img id="colorbox-VQ5uuy1TGf4" src="/sites/default/files/styles/inline/public/2024-12/how-to-download-logo-files.png?itok=Z2KgohgF" width="1000" height="419" alt="Screenshot of the download icon when downloading files from Google Drive" loading="lazy" class="image-style-inline"> </a> </div> </div> <p>After clicking on a link above, click the download icon in the upper right corner to download the image file.</p><p style="clear:both;">If you need a logo in a different size, color, or format, please email <a href="mailto:webmaster@ischool.berkeley.edu">webmaster@ischool.berkeley.edu</a>, and we will be happy to assist you.</p><hr><h2 id="colors">Colors</h2><h3>Primary Palette</h3><table style="width:100%;"><tbody><tr><td style="background-color:#002676;color:#FFF;width:50%;"><h4 style="color:#FFF;">Berkeley Blue</h4><p>Pantone<sup>®</sup> 661 C<br>C: 100, M: 091, Y: 022, K: 014<br>Hex: #002676</p></td><td style="background-color:#FDB515;color:#000;width:50%;"><h4 style="color:#000;">California Gold</h4><p>Pantone<sup>®</sup> 123 C<br>C: 000, M: 035, Y: 100, K: 000<br>Hex: #FDB515</p></td></tr></tbody></table><h3>Secondary Palette</h3><p>Additional secondary colors from the Berkeley color palette can be found at <a href="https://brand.berkeley.edu/visual-identity/colors/" target="_blank">brand.berkeley.edu/visual-identity/color/</a>.</p><hr><h2 id="typography">Typography</h2><h3>Sans Serif</h3><h4>Inter</h4><p><a href="https://fonts.google.com/specimen/Inter" target="_blank">Download Inter from Google Fonts</a></p><h3>Serif</h3><h4>Source Serif 4</h4><p><a href="https://fonts.google.com/specimen/Source+Serif+4" target="_blank">Download Source Serif 4 from Google Fonts</a></p><p><a href="https://brand.berkeley.edu/visual-identity/typography/" target="_blank">More information</a></p><hr><h2 id="templates">Templates</h2><h3>Slide Presentations</h3><div class="two-col"><div><a href="https://docs.google.com/presentation/d/1HAHrs-paevQicun8dwvTsYTnFl_Rblni2DPcolw2qGQ/template/preview" target="_blank"><div class="media media--type-image media--view-mode-default"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/styles/inline/public/2024-10/google-slide-presentation-template-1.png?itok=o-r7ui_j" width="1000" height="563" alt="Screenshop of a sample Google slide presentation" class="image-style-inline"> </div> </div> </a><p><a href="https://docs.google.com/presentation/d/1HAHrs-paevQicun8dwvTsYTnFl_Rblni2DPcolw2qGQ/template/preview" target="_blank">Google Slide Presentation Template 1</a></p></div><div><a href="https://docs.google.com/presentation/d/1QOc4b9Pp95VPzvGkO9qFNCTXu2b5umMYHgWtn16P16k/template/preview" target="_blank"><div class="media media--type-image media--view-mode-default"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/styles/inline/public/2024-10/google-slide-presentation-template-2.png?itok=Xoqclv3F" width="1000" height="563" alt="Screenshop of a sample Google slide presentation" class="image-style-inline"> </div> </div> </a><p><a href="https://docs.google.com/presentation/d/1QOc4b9Pp95VPzvGkO9qFNCTXu2b5umMYHgWtn16P16k/template/preview" target="_blank">Google Slide Presentation Template 2</a></p></div></div><h3>Letterhead</h3><div class="two-col"><div><a href="https://docs.google.com/document/d/1jtCkd-G3IzL07S3dyN6o1KcEdVidkjSwzrsWnt5hMmU/template/preview" target="_blank"><div class="media media--type-image media--view-mode-default"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/styles/inline/public/2024-10/informal-letterhead-google-template_1.png?itok=ekU4qleZ" width="1000" height="1302" alt="Informal I School letterhead (Google Doc)" title="Informal I School letterhead (Google Doc)" class="image-style-inline"> </div> </div> </a><p><a href="https://docs.google.com/document/d/1jtCkd-G3IzL07S3dyN6o1KcEdVidkjSwzrsWnt5hMmU/template/preview" target="_blank">Informal I School letterhead <em>(Google Doc)</em></a></p></div><div><a href="/sites/default/files/ucb-i-school-letterhead-white-generic.docx" target="_blank"><div class="media media--type-image media--view-mode-default"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/styles/inline/public/2024-10/letterhead-with-seal-docx_0.png?itok=-hQwJ7-E" width="1000" height="1288" alt="Formal letterhead with UC Berkeley seal (Word doc)" title="Formal letterhead with UC Berkeley seal (Word doc)" class="image-style-inline"> </div> </div> </a><p><a href="/sites/default/files/ucb-i-school-letterhead-white-generic.docx" target="_blank">Formal letterhead with UC Berkeley seal <em>(Word doc)</em></a></p></div></div><hr><h2 id="styleguide">Style Guide</h2><p>Our official name is the the <strong>University of California, Berkeley, School of Information</strong>. The school name may be abbreviated "<strong>I School</strong>", with a capital 'I', a space, and a capital 'S'. Please do <em><strong>not</strong></em> abbreviate as "iSchool" with a lower-case 'i'.</p><p>Please spell out "School of Information" on first reference. "I School" is acceptable in subsequent references.</p><p>When using the "I School" abbreviation, a line break should never fall between the "I" and the "School". We recommend using a non-breaking space (&nbsp; in HTML).</p><table border="0" cellpadding="1" cellspacing="0"><tbody><tr><td style="vertical-align:top;"><h3>School Name</h3></td><td style="vertical-align:top;"> </td><td> </td></tr><tr><td style="vertical-align:top;"><p><strong>YES</strong></p><ul><li><strong>UC Berkeley School of Information</strong></li><li><strong>School of Information</strong></li><li><strong>I School</strong><br><em>(with a capital ‘I’, a space, and a capital ‘S’)</em></li></ul></td><td style="vertical-align:top;"><p><strong>NO</strong></p><ul><li><s><strong>iSchool </strong></s><br><em>(do not use a lower-case ‘i’)</em></li><li><s><strong>I-School</strong></s><br><em>(do not use a hyphen)</em></li><li><s><strong>ISchool</strong></s></li></ul></td><td> </td></tr><tr><td style="vertical-align:top;"><h3>Degree Names</h3></td><td style="vertical-align:top;"> </td><td> </td></tr><tr><td style="vertical-align:top;"><p><strong>YES</strong></p><ul><li><strong>MIMS</strong></li><li><strong>Master of Information Management and Systems</strong><br><em>‘Master’ (singular) and ‘of’.</em><br><em>(The full degree name. Capitalize.)</em></li><li><strong>master’s in information management and systems</strong><br><em>“Master’s” (with an apostrophe-s) and ‘in’.</em><br><em>(The major. May be lower-case.)</em></li><li><strong>master’s in information</strong><br><em>(Lower-case; not the official degree, but a convenient shorthand.)</em></li><li><strong>master’s degree</strong><br><em>(with an apostrophe)</em></li></ul></td><td style="vertical-align:top;"><p><strong>NO</strong></p><ul><li><s><strong>M.A. (master of arts)</strong></s> or<br><s><strong>M.S. (master of science)</strong></s><br><em>(The M.A. and M.S. are both academic degrees, not professional degrees. The School of Information does not offer M.A. or M.S. degrees.)</em></li><li><s><strong>M.I.S.</strong></s><br><em>(‘M.I.S.’ typically stands for management information systems. This is not the name of the I School degree, major, or field.)</em></li><li><s><strong>masters degree</strong></s><br><em>(‘master’s’ should always include an apostrophe)</em></li></ul></td><td> </td></tr><tr><td style="vertical-align:top;"><p><strong>YES</strong></p><ul><li><strong>MIDS</strong></li><li><strong>Master of Information and Data Science</strong><br><em>‘Master’ (singular) and ‘of’.</em><br><em>(The full degree name. Capitalize.)</em></li><li><strong>master’s in information and data science</strong><br><em>“Master’s” (with an apostrophe-s) and ‘in’.</em><br><em>(The major. May be lower-case.)</em></li><li><strong>master’s in data science</strong><br><em>(Lower-case; not the official degree, but a convenient shorthand.)</em></li><li><strong>master’s degree</strong><br><em>(with an apostrophe)</em></li></ul></td><td style="vertical-align:top;"><p><strong>NO</strong></p><ul><li><s><strong>Master of Data Science</strong></s><br><em>(Not the official degree name.)</em></li><li><s><strong>M.A. (master of arts)</strong></s> or<br><s><strong>M.S. (master of science)</strong></s><br><em>(The M.A. and M.S. are both academic degrees, not professional degrees. The School of Information does not offer M.A. or M.S. degrees.)</em></li><li><s><strong>masters degree</strong></s><br><em>(‘master’s’ should always include an apostrophe)</em></li></ul></td><td> </td></tr><tr><td style="vertical-align:top;"><p><strong>YES</strong></p><ul><li><strong>MICS</strong></li><li><strong>Master of Information and Cybersecurity</strong><br><em>‘Master’ (singular) and ‘of’.</em><br><em>(The full degree name. Capitalize.)</em></li><li><strong>master’s in information and cybersecurity</strong><br><em>“Master’s” (with an apostrophe-s) and ‘in’.</em><br><em>(The major. May be lower-case.)</em></li><li><strong>master’s in cybersecurity</strong><br><em>(Lower-case; not the official degree, but a convenient shorthand.)</em></li><li><strong>master’s degree</strong><br><em>(with an apostrophe)</em></li></ul></td><td style="vertical-align:top;"><p><strong>NO</strong></p><ul><li><s><strong>Master of Cybersecurity</strong></s><br><em>(Not the official degree name.)</em></li><li><s><strong>M.A. (master of arts)</strong></s> or<br><s><strong>M.S. (master of science)</strong></s><br><em>(The M.A. and M.S. are both academic degrees, not professional degrees. The School of Information does not offer M.A. or M.S. degrees.)</em></li><li><s><strong>masters degree</strong></s><br><em>(‘master’s’ should always include an apostrophe)</em></li></ul></td><td style="vertical-align:top;"> </td></tr><tr><td style="vertical-align:top;"><p><strong>YES</strong></p><ul><li><strong>Ph.D.</strong></li><li><strong>Ph.D. in information management and systems </strong><em><strong>or</strong></em><strong> Ph.D. in information science</strong></li><li><strong>doctorate</strong></li><li><strong>doctoral degree</strong></li></ul></td><td style="vertical-align:top;"><p><strong>NO</strong></p><ul><li><s><strong>Doctor of information management and systems </strong></s><em><s><strong>or</strong></s></em><s><strong> Doctor of information science</strong></s><br><em>All Ph.D.s are technically doctors of philosophy (with a major in information management and systems or information science)</em></li></ul></td><td> </td></tr><tr><td style="vertical-align:top;"><h3>University Name</h3></td><td style="vertical-align:top;"> </td><td> </td></tr><tr><td style="vertical-align:top;"><p><strong>YES</strong></p><ul><li><strong>University of California, Berkeley</strong><br><em>(with a comma)</em></li><li><strong>UC Berkeley</strong><br><em>(with a space)</em></li></ul></td><td style="vertical-align:top;"><p> <strong>NO</strong></p><ul><li><s><strong>University of California at Berkeley</strong></s><br><em>(do not use “at”)</em></li><li><s><strong>University of California - Berkeley</strong></s> or<br><s><strong>UC-Berkeley</strong></s><br><em>(do not use a hyphen or dash)</em></li><li><s><strong>U.C. Berkeley</strong></s><br><em>(do not use periods in ‘UC’)</em></li></ul></td><td> </td></tr></tbody></table><p>Style guidelines for the University of California, Berkeley, including acceptable and unacceptable terms and abbreviations for the university and the campus, are available at <a href="https://brand.berkeley.edu/resources/style-guides" target="_blank">brand.berkeley.edu</a>.</p></div> </div> </div> </div> <div class="sidebar-region sidebar-right panel-col-last panel-panel"> <nav role="navigation" aria-labelledby="-menu" class="panel-pane pane-menu-tree block block-menu navigation menu--main"> <h2 class="pane-title" id="-menu"><a href="/about" data-mobile-explore-text="About the I School" class="menu-item--active-trail" data-drupal-link-system-path="node/6915">About</a></h2> <ul class="menu"> <li class="menu-item"> <a href="/about/mission" data-drupal-link-system-path="node/8391">Mission Statement</a> </li> <li class="menu-item menu-item--collapsed"> <a href="/about/diversity" 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